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Showing episodes and shows of
Alice Rath & Amber Lovell
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Digital Marketing Babes
“We're feeling festive already" - The Digital Marketing Babes Podcast
Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience. They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------We're back with a BONUS EPISDELast year we reviewed the UK's most popular Christmas Ads - and you guys...
2021-12-13
36 min
Digital Marketing Babes
“Celebrating 1 year of podcasting" - The Digital Marketing Babes Podcast
Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience. They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------ Celebrating one year of podcasting... WHAT!?Tomorrow marks the one year anniversary of the Digital Marketing Babes Podcast, we honest...
2021-11-22
45 min
Digital Marketing Babes
SEO (slugs...ew) - The Digital Marketing Babes Podcast Snack Edition
Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode.This week a Alice talks about slugs, gross. These are SEO slugs (aka URLs) - she shares what slugs are and the URL best practice for SEO.Want to learn more about SEO? Sign-up for our £10 training session.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn | @DigitalMarketingBabesTikTok | @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com
2021-11-17
04 min
Digital Marketing Babes
“There is value in retention marketing" - The Digital Marketing Babes Podcast
Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience. They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------ This weeks episode is focused on retention marketing: retargeting current users, emailing recent purchasers and app push notifications. Alice and Amber discus...
2021-11-15
29 min
Digital Marketing Babes
“My audits take 2-4 days" - The Digital Marketing Babes Podcast
Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience. They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------ This week, the grooviest marketing gals around discuss all things audits. Amber and Alice share how to do an audit from start...
2021-10-25
45 min
Digital Marketing Babes
Approaching potential clients - The Digital Marketing Babes Podcast Snack Edition
Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode.This week a croaky Alice talks about how freelancers can approach potential clients. She shares how to set a clear offering and the best mediums to find the right people.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn | @DigitalMarketingBabesTikTok | @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com
2021-10-20
05 min
Digital Marketing Babes
“Facebook isn't what it once was" - The Digital Marketing Babes Podcast
Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience.They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------This week is a chattier episode as we answer your marketing questions. We talk all things around marketing investment, improving engagement, and...
2021-10-18
42 min
Digital Marketing Babes
“All the rumours are true" - The Digital Marketing Babes Podcast
Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience.They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------Like Lizzo once said, all the rumours are true! This week Amber and Alice dispel rumours to share what's new in...
2021-10-11
32 min
Digital Marketing Babes
Custom audiences - The Digital Marketing Babes Podcast Snack Edition
Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week Alice talks about Custom Audiences - ones that are tailored to your brand. These could be you followers, website visitors or even people on your email mailing list.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn | @DigitalMarketingBabesTikTok | @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com
2021-10-06
06 min
Digital Marketing Babes
“I'd love to see more Guerrilla marketing" - The Digital Marketing Babes Podcast
Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience.They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------This week we’re talking about Guerrilla Marketing… I know, we’re drifting away from digital a little bit, because there’s just so m...
2021-10-04
35 min
Digital Marketing Babes
Talking to Amanda Perry, the Queen of Marketing - The Digital Marketing Babes Podcast
Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------We spoke to the Queen of Marketing: Amanda Perry - founder of Soup Agency and the E-com Growth Hub. Amanda shares her experience on scaling her agency during lockdown and her tips on staying on top of trends.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn | @DigitalMarketingBabes...
2021-09-27
1h 01
Digital Marketing Babes
Before using Facebook Ads - The Digital Marketing Babes Podcast Snack Edition
Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week Alice answers an important questions: what should I do before setting up Facebook Ads? Best practice means you need to have that conversion tracking and a spicy landing page that converts.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn | @DigitalMarketingBabesTikTok | @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com
2021-09-22
04 min
Digital Marketing Babes
“All things Apps" - The Digital Marketing Babes Podcast
Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience.They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------Did you know by 2022 annual mobile app downloads will reach 250 billion? Oof. This week we're talking about Apps - how...
2021-09-20
41 min
Digital Marketing Babes
“Is marketing sexist?" - The Digital Marketing Babes Podcast
Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience.They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------This week we wanted to "stick it to the man" and talk about sexist marketing... yep this episode will make your blo...
2021-09-13
44 min
Digital Marketing Babes
Finding clients - The Digital Marketing Babes Podcast Snack Edition
Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week Alice shares her advice on how to find work as a freelancer: everything from having virtual coffees to utilising your network.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn | @DigitalMarketingBabesTikTok | @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com
2021-09-08
06 min
Digital Marketing Babes
Freelancing chat with Albert, CEO of Underpinned - The Digital Marketing Babes Podcast
Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------We spoke to Albert de Symons Azis-Clauson, the "ballet dancer turned entrepreneur". Albert is the CEO and Co-founder of UnderPinned, a platform that helps freelancers build their careers. We talked about the amazing offering of The Ultimate Guide to Freelancing course, want to take part? Sign up using our discount code DM...
2021-09-06
58 min
Digital Marketing Babes
“Christmas is round the corner" - The Digital Marketing Babes Podcast
Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------Is August too early to talk about Christmas? If you think so, it might not be the episode for you... Amber and Alice talk about how you can plan content for the rest of 2021. ------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn | @DigitalMarketingBabesTikTok | @DigitalMarketingBabesWebsi...
2021-08-09
27 min
Digital Marketing Babes
“It's like normal networking, but digital" - The Digital Marketing Babes Podcast
Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------With restrictions easing in the UK, we're talking about digital networking... great timing? This episode, we talk about how you can utilise online forums like Reddit and take advantage of virtual coffee meetings. The reality is, being able to network virtually removes any barriers like location and calendar-clashes, it's wa...
2021-08-02
34 min
Digital Marketing Babes
Client management - The Digital Marketing Babes Podcast Snack Edition
Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week Alice shares her best practice for client management, whether you're freelance or working in house, this episode has great tips for working with stakeholders.Connect with us: Instagram | @DigitalMarketingBabesLinkedIn | @DigitalMarketingBabesTikTok | @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com
2021-07-28
04 min
Digital Marketing Babes
Alice's Episode - The Digital Marketing Babes Podcast
Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------This week, we're doing something a bit different... We often get DM’s from you lovely lot, asking for our advice based on our experience. So we’ve decided to talk more about our marketing careers.This episode is all about Alice, she shares how she made the decision to become freel...
2021-07-26
37 min
Digital Marketing Babes
SEO Platforms - The Digital Marketing Babes Podcast Snack Edition
Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week Alice talks through the platforms you should be using to measure your SEO efforts and explains why they're worth your time. Bing users, don't get annoyed, but Google is the star of this episode.Connect with us: Instagram | @DigitalMarketingBabesLinkedIn | @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com
2021-07-21
04 min
Digital Marketing Babes
Amber's Episode - The Digital Marketing Babes Podcast
Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------This week, we're doing something a bit different... We often get DM’s from you lovely lot, asking for our advice based on our experience. So we’ve decided to talk more about our marketing careers.This episode is all about Amber, she shares how she made the decision to move into...
2021-07-19
30 min
Digital Marketing Babes
Dairylea Dunkers with Robin Gibson - The Digital Marketing Babes Podcast
In this episode, Amber and Alice speak with Amber’s manager, Robin Gibson. Don’t worry, Amber isn’t in trouble (that we know of…) Robin is currently the Marketing Director of Kortext; prior to his current role, Robin held roles at Adidas, Samsung, ITN and more.Robin shares the steps he took to become a marketing director - steps that may help you achieve the roles you want AND he shares how Dairylea Dunkers got their name. Connect with Robin: LinkedIn ------------------ Connect with us: I...
2021-07-12
32 min
Digital Marketing Babes
Google Analytics Techy Terms - The Digital Marketing Babes Podcast Snack Edition
Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. Is there such thing as too much data? Maybe. Google Analytics is amazing for marketers, but it can be overwhelming. This week, Alice talks through some of the techy terms: what they are and when to be using them.Connect with us: Instagram | @DigitalMarketingBabesLinkedIn | @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com
2021-07-07
06 min
Digital Marketing Babes
“It's more than showing up & posting" - The Digital Marketing Babes Podcast
Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------This episode is about being strategic on social media , whether you're a small business or work for a large brand, every social account needs to have some form of strategic approach. Amber and Alice talk about categorising content, social media audits and KPI's. ------------------Connect with us:
2021-07-05
33 min
Digital Marketing Babes
“I love Nike, but I don't know why" - The Digital Marketing Babes Podcast
Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------This episode is a review of Nike.. we're assuming you know who we're talking about, right? Alice & Amber review Nike's social media, content marketing, email marketing and their overall branding. Whilst Nike have big marketing budget, $39 billion big, they're definitely not perfect.------------------Connect with us: Instagram | @Digi...
2021-06-28
34 min
Digital Marketing Babes
Digital Accessibility - The Digital Marketing Babes Podcast Snack Edition
Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week, Alice talks about the ways to make digital more accessible:Are creators to thank for the rise of captions used on TikTok?Is Clubhouse chaotic? Can ALT text been good for accessibility and social SEO?Connect with us: Instagram | @DigitalMarketingBabesLinkedIn | @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com
2021-06-23
04 min
Digital Marketing Babes
"The Little Moons hashtag had 150 million views" - The Digital Marketing Babes Podcast
Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------Do we all just follow the crowd?In this episode, Alice and Amber discuss the concept of social proof, which has been a common marketing tool for years (yes, way before social media)! They discuss the hype over Little Moons as a result of TikTok and the secrecy of t...
2021-06-21
17 min
Digital Marketing Babes
“I don't think about AIDA" - The Digital Marketing Babes Podcast
Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------KPI? SOSTAC? AIDA? Alice and Amber are passionate about making marketing accessible for everyone, so this week's episode is all about Marketing Jargon. Alice and Amber explain the most common marketing terms, and discuss if marketers even think about them. Do you think about these terms in yo...
2021-06-14
23 min
Digital Marketing Babes
Confidence in meetings - The Digital Marketing Babes Podcast Snack Edition
Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week, Alice shares her personal tips for how she's improved her confidence in the workplace, especially when it comes to presenting in meetings. Connect with us: Instagram | @DigitalMarketingBabesLinkedIn | @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com
2021-06-09
05 min
Digital Marketing Babes
“I'm selling my soul to Instagram" - The Digital Marketing Babes Podcast
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. ------------------In this episode, Alice and Amber chat to Max Gregory, Social Media Manager, Content Creator & Founder of 98 Digital. This episode explores the gender divide in m...
2021-06-07
44 min
Digital Marketing Babes
Finance for Freelancers - The Digital Marketing Babes Podcast Snack Edition
Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week, Alice shares her top financial tips for fellow freelancers. This episode covers:SavingSetting your day rateTaxes (ew)Connect with us: Instagram | @DigitalMarketingBabesLinkedIn | @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com
2021-04-28
05 min
Digital Marketing Babes
"What's your biggest weakness?"- The Digital Marketing Babes Podcast
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. ------------------In this episode, Alice and Amber talk about share how they would answer some of the most popular interview questions that marketers get asked. Yes, th...
2021-04-26
41 min
Digital Marketing Babes
"I'm a slut for Innocent" - The Digital Marketing Babes Podcast
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. ------------------In this episode, Alice and Amber talk about:Mysteriously having sand in your bedElevated heart rate's from pizzaSuspicious marketing ploysOh, ad they al...
2021-04-19
33 min
Digital Marketing Babes
How to grow on TikTok - The Digital Marketing Babes Podcast Snack Edition
Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week, Alice shares her tips on how to grow your TikTok. She spends about 2 hours a day on the platform, so we're taking her advice as gospel. Connect with us: Instagram | @DigitalMarketingBabesLinkedIn | @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com
2021-04-14
05 min
Digital Marketing Babes
"I was shortlisted to be a model" - The Digital Marketing Babes Podcast
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. ------------------This week, we decided to mix it up a little bit... Alice, Amber and Nayana sat down to have a little informal catch up. Work up...
2021-04-12
41 min
Digital Marketing Babes
Taylor Swift is the ultimate client - The Digital Marketing Babes Podcast Snack Edition
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath.We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible.-----Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. Big reputation, big reputation, oh...
2021-04-07
05 min
Digital Marketing Babes
"Shawn Mendes and Camilla Cabello" - A PR Q&A - The Digital Marketing Babes Podcast
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. ------------------This week, Alice and Amber talk about digital PR (kinda). We were also joined by a special guest, Lauren Miranda is VIP PR for Burberry! ...
2021-04-05
34 min
Digital Marketing Babes
Facebook Pixel - The Digital Marketing Babes Podcast Snack Edition
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath.We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible.-----Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. Do you want to know...
2021-03-31
05 min
Digital Marketing Babes
"WTF is SEO?" - The Digital Marketing Babes Podcast
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. ------------------This week, Alice and Amber talk about SEO, the down with the kids lingo for Search Engine Optimisation. It's a topic we always mention but ne...
2021-03-29
17 min
Digital Marketing Babes
Facebook Advertising - The Digital Marketing Babes Podcast Snack Edition
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath.We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible.-----Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week, Alice talks about F...
2021-03-24
04 min
Digital Marketing Babes
"I'd create an epsiodic series around what you can do with Polyfilla" - The Digital Marketing Babes Podcast
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. _______________ About this episode: This week Amber and Alice talk about Episodic Content, which refers to any form of content divided into instalments. During the episod...
2021-03-22
21 min
Digital Marketing Babes
Segmentation for the nation! - The Digital Marketing Babes Podcast Snack Edition
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath.We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible.-----Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week, Amber talks about s...
2021-03-17
04 min
Digital Marketing Babes
“A justification for content creation" - The Digital Marketing Babes Podcast
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. _______________This week Amber and Alice talk about blogging, which refers to writing, photography, and other media that's self-published online. If you know Alice and Am...
2021-03-15
17 min
Digital Marketing Babes
Three Minutes of The Four P's - The Digital Marketing Babes Podcast Snack Edition
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath.We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible.-----Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week, Amber talks about...
2021-03-10
03 min
Digital Marketing Babes
"Always time for a crisis" - The Digital Marketing Babes Podcast
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. _______________About this episode:This week Amber and Alice talk about Crisis Communications: how this impacts your social media marketing, how to respond to press st...
2021-03-08
31 min
Digital Marketing Babes
Twitter Metrics - The Digital Marketing Babes Podcast Snack Edition
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath.We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible.-----Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week, Alice discusses Twitter...
2021-03-03
06 min
Digital Marketing Babes
"Is Tesco a pyramid scheme?" - The Digital Marketing Babes Podcast
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. _______________About this episode:The news has been full of horror stories about MLM’s and pyramid schemes as of late… No one knows what’s...
2021-03-01
42 min
Digital Marketing Babes
Instagram Metrics - The Digital Marketing Babes Podcast Snack Edition
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath.We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible.-----Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode. This week, Alice discusses Instagram...
2021-02-24
05 min
Digital Marketing Babes
"Love Amazon, but their website is so sh*t" - The Digital Marketing Babes Podcast
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. _______________About this episode:This week we're talking about CRO... eh? That's Conversion Rate Optimisation. Alice and Amber talk about why CRO is...
2021-02-22
22 min
Digital Marketing Babes
How is psychology used in marketing? - The Digital Marketing Babes Podcast Snack Edition
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath.We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible.-----------------------------------You spoke, and we listened!There was sadness when we announced we were taking a short break so Amber could get the hang of...
2021-02-17
05 min
Digital Marketing Babes
"Check yo'self before you wreck yo'self" - The Digital Marketing Babes Podcast
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath.We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible.________________________This week, Alice and Amber talk marketing fails. They discuss everything from Susan Boyle (yep, we went there!) to their own failures as marketers in the...
2021-02-01
33 min
Digital Marketing Babes
“Shout out to our SMM’s” - The Digital Marketing Babes Podcast
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath.We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible.________________________This week, Alice and Amber tackle the trolls, we’re not talking about Amber’s love of Justin Timberlake and the kids’ movie he lends his voice...
2021-01-25
28 min
Digital Marketing Babes
"LinkedIn is the Tinder of the work world" - The Digital Marketing Babes Podcast
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath.We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible.________________________Alice and Amber talk about all things LinkedIn, from optimizing your profile to get the best job matches, to giving a little LinkedIn love to get...
2021-01-18
32 min
Digital Marketing Babes
"Gemma Collins will sell your product" - The Digital Marketing Babes Podcast
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath.We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible._______________About this episode:This week, Alice & Amber talk about digital marketing specifically for product based businesses. They talk about improving website conversion rate, the...
2021-01-11
30 min
Digital Marketing Babes
"Just thinking about hot girl sh*t" (Q&A) - The Digital Marketing Babes Podcast
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath.We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible._______________About this episode:Alice & Amber answer your questions sent through from Instagram. They talk everything from digital marketing strategy to the future of QR...
2021-01-04
34 min
Digital Marketing Babes
"What the f*ck is an apprenticeship?" - The Digital Marketing Babes Podcast
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing information on how to get into digital marketing._______________About this episode:In this week’s episode, Amber and Alice discuss the various options available to anyone looking at getting into marketing, talking topics such as self-guided stu...
2020-12-21
39 min
Digital Marketing Babes
"2021 will be the year of content" - The Digital Marketing Babes Podcast
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. _______________About this episode:It's important to plan ahead, but if this year has taught us anything, we need to leave room for the un...
2020-12-14
26 min
Digital Marketing Babes
"2020 has been the year of social media" - The Digital Marketing Babes Podcast
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. _______________About this episode:Alice & Amber sit down to talk about something they both love and hate, social media, and more specifically, social me...
2020-12-07
53 min
Digital Marketing Babes
“I don’t like Christmas ads" - The Digital Marketing Babes Podcast
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. _______________About this episode: S01, E02With the festive season quickly approaching, Amber & Alice sit down to talk about the UK's most popular Christmas Ads. Ever...
2020-11-30
40 min
Digital Marketing Babes
The Digital Marketing Babes Podcast
About Digital Marketing Babes (DMB):Hosted by Amber Lovell & Alice Rath. We aim to engage, inspire, and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible. _______________About this episode:Our introduction episode - Amber Lovell and Alice Rath share how they were first introduced into the world of marketing. They al...
2020-11-23
28 min