Shows
AdTech with AlikeAudienceThe Importance of Data Collaboration and the Future of AdTech - Part 2Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive into the outlook of third-party cookies and some predictions on the future of the industry with business and technology journalist Duncan Craig.Tune in to get intriguing insights on:How data...2024-08-2127 min
AdTech with AlikeAudienceThe Importance of Data Collaboration and the Future of AdTech - Part 1Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive into the outlook of third-party cookies and some predictions on the future of the industry with business and technology journalist Duncan Craig. Tune in to get intriguing insights on:How data c...2024-08-2025 min
AdTech with AlikeAudienceHow Advertisers Should Cope With a Post-Cookie World and The Importance of First-Party Data With LiveRamp Head of SEA, Seow Ping TanTune in to episode 14 of AdTech | AlikeAudience, where the Head of South East Asia, LiveRamp Seow Ping Tan, and AlikeAudience Co-founder Bosco Lam talk about the importance of using first-party data in a privacy-compliant manner as advertisers transition to a post-cookie world in digital advertising, with business and technology journalist Duncan Craig.Tune in to get intriguing insights on: Industry's response to Google's announcement regarding a cookieless future in digital advertising.Importance of collaborating on first-party data to ensure continuity, mutual benefit, and the creation of business value.The complexity of data collaboration a...2023-09-1827 min
AdTech with AlikeAudienceHow to Secure Data Collaboration and User Privacy in the New World of Data Clean RoomsTune in to episode 13 of AdTech | AlikeAudience, where Director of Business Development & Strategy Juan Baron and AlikeAudience Co-founder Bosco Lam talk about the role of Data Clean rooms and Data Collaboration in the AdTech Marketing Industry, with business and technology journalist Duncan Craig.Tune in to get intriguing insights on: Active vs. passive approach in managing Users' data privacyPrivacy Enhancing Technologies (PET): Customer Data Platforms (CDPs) and Consent Management Platforms (CMPs)Data clean rooms versus Data warehousingInteroperability in the context of data clean roomsBalance of Utility & Fidelity in data collaborationMarket forecast for the A...2023-07-1132 min
AdTech with AlikeAudienceHow to Kick-Start your Programmatic Advertising Career with Expert Trainer Helene ParkerTune in to episode 12 of AdTech | AlikeAudience, where Programmatic Ads Trainer Helene Parker, and AlikeAudience Chief Strategy Officer Elice Lau, talk about training new entrants to the programmatic advertising market and staying on top of the fast-moving digital space, with business and technology journalist Duncan Craig.Tune in to get intriguing insights on: Building and empowering future programmatic traders with fundamental knowledge and practical experience.The need for ongoing training and consultation to keep skills refreshed in the programmatic industry.The need to understand the different learning patterns of the next generation and i...2023-05-0529 min
AdTech with AlikeAudienceThe New Post-Pandemic Digital Consumer Landscape, With AlikeAudience Co-Founder Bosco LamIn the eleventh episode of AdTech | AlikeAudience, Bosco Lam, Co-founder of AlikeAudience, discusses the new post-pandemic digital consumer landscape with business and technology journalist Duncan Craig.Tune in to get intriguing insights on: Challenges and changes in the AdTech industry and digital advertising media industry in 2023The emergence of new consumer touchpointsChanges in consumer behavior post-pandemicThe importance of audience behavior in driving media planning and data strategyChallenges and risks of data privacy, including the rush for consent and first-party data in a post-cookie environmentThe importance of data c...2023-03-0219 min
AdTech with AlikeAudienceThe Future is Multi-Channel Marketing: Nailing your AdOps Strategy During Challenging Times with Sophie Eom, CEO of AdrielIn the tenth episode of AdTech | AlikeAudience, Sophie Eom, Co-founder, and CEO of Adriel, a marketing dashboard software for real-time reporting and ad optimization, discusses the future of Multi-channel Marketing with the CSO of AlikeAudience, Elice Lau, and the Director of The Brand Creatives, Jessica Lam. Tune in to get intriguing insights on: Trends and changes in the Marketing field in 2022Environmental, social, and governance (ESG) concerns in marketingPossibility of a recession and its effects on the marketing industryOptimizing the marketing budget and profiling the right customerNeed for multi-channel marketingHow to implement the AdOps strategyThe three st...2022-10-2733 min
AdTech with AlikeAudienceReaching Voters with Programmatic Media Buying: Strategies by IQMIn the ninth episode of AdTech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with the Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam.Tune in to get intriguing insights on: Unique solutions that programmatic advertising offers political advertisersTypes of campaigns to reach voters Pitfalls that advertisers need to be aware ofDifferent strategies to target votersThe future of data safety in programmatic advertising Dhimant Bhundialinkedin.com/in/dhimantHead of Product, IQM Cor...2022-09-0931 min
AdTech with AlikeAudienceGrowth Marketing in AdTech: B2B vs B2C with Jonny ChanIn the eighth episode of AdTech | AlikeAudience, hear from ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, on AdTech Growth Marketing in both B2B and B2C landscapes. Tune in to find insights on: What growth marketing is and why it mattersHow B2B and B2C marketing overlapsWhy building strong communities is key to advertising success Strategies to attract B2B and B2C customers, such as demand generation and product-led growthCurrent privacy iss...2022-07-3033 min
AdTech with AlikeAudienceOpen Internet vs Walled Gardens: Breaking Myths about Supply-side Platforms with PubMaticIn the seventh episode of AdTech | AlikeAudience, the APAC Director of Data and Audience at PubMatic, Brandon Lee, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, share their thoughts on the open internet versus the walled garden, and the latest partnership between AlikeAudience and PubMatic to bring audience segments to the supply side. Tune in to find insights on: What supply-side platforms are and how they drive ROI for marketersThe differences between SSPs on the open internet and on walled gardensHow marketers should allocate their ad spend between ope...2022-06-2724 min
AdTech with AlikeAudienceDiversity - The Future of Successful MarketingIn the sixth episode of AdTech | AlikeAudience, Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd, Phil James, Co-founder of AlikeAudience, Ronald Kwok, and Director of The Brand Creatives, Jessica Lam, discuss the relevance of diversity in the field of marketing. The topics discussed are: How diversity can help unlock strategic advantages for clients.Building a team with diversified cultures and backgrounds.Diverse perspectives that people from different parts of the world might bring to a particular subject matter.How diversity, going broad and going wide, unlocks opportunity.Discussion on examples of successful and failed case studies.2022-05-1132 min
AdTech with AlikeAudienceHow People-First Culture Drives Innovation with Lawrence Lo, Managing Partner of PHD MediaIn the fifth episode of AdTech | AlikeAudience, Managing Partner at PHD Media, Lawrence Lo, CEO and co-founder of AlikeAudience, Bosco Lam, and Director of The Brand Creatives, Jessica Lam, discusses building successful teams, empowering leadership, and fostering people-first work cultures in the post-pandemic world to drive innovation and growth in AdTech. The topics they shared include: How to cultivate positive culture and values within the workplaceFinding the right balance among skills, experience, and passion when hiringHow to adapt to changes in hiring trendsActionable advice for employee retention and leadership Lawrence Lolinkedin.com/in...2022-04-1433 min
AdTech with AlikeAudienceNo Barriers to Women Leadership, With Dentsu Media CEO Anna ChanInternational Women’s Day is here! It’s the best time to discuss one of the topics we at AlikeAudience are truly passionate about, Women’s Leadership! On this episode of Adtech | AlikeAudience, we have two high-powered dynamic women with significant achievements to their credit in the industry to share their success stories and leadership insights with us.Listen to Anna Chan and Elice Lau as they narrate their experiences about how they started out as a minority in the male-dominated AdTech industry to how times have now changed with increased participation of women, the need for divers...2022-02-2625 min
AdTech with AlikeAudienceDelivering Exceptional Customer Experiences in a Digital First World with Tim Martin of Merkle AustraliaIn this episode of AdTech | AlikeAudience, we covered a wide range of topics trending in the AdTech and MarTech spaces. It’s packed with expert insights on data transformation and customer relationship management. Listen to Tim Martin as he points out from his decades of experience how basic tenets of the internet have remained consistent in advertising even when there have been radical transformations in the field otherwise. Together with Derek Fan, they discuss the need for businesses and organisations to adopt first-party strategies with the new regulations, investment in CDPs, the importance of CXM, and data enr...2022-02-0427 min
AdTech with AlikeAudienceAPAC Spotlight: CTV Growth Markets and Strategies for APAC AdvertisersHaving discussed the massively growing CTV space and combating ad frauds in the last episode, Adtech | AlikeAudience is back with the next episode to discuss the potential of the CTV space with particular attention to the Asia Pacific region. Listen to James Parker, Derek Fan, and Elice Lau brainstorm about: Increasing penetration of smart TVs into the Asian markets; More number of audiences developing subscription fatigue;Increasing preference for AVOD over multiple subscriptions to OTT platforms;Specific strategies to be adopted by marketers in the APAC region; and How Amobee can help devise CTV strategies for...2022-01-1723 min
AdTech with AlikeAudienceCTV for Advertisers: Fraud, Attribution, and StrategiesCTV (Connected TV) advertising is growing massively and Covid has only further accelerated this growth in the last couple of years. With audiences shifting to CTV from traditional linear TV, the advertisers are following. In 2020 alone, CTV ads have accounted for 40% of all video impressions.Know everything important about the CTV space by tuning into this episode of AdTech | Alike Audience where Bosco Lam, Derek Fan, and Jessica Lam discuss the emergence of the CTV space, strategies for campaign effectiveness, upcoming cookieless alternatives, and combating ad fraud.Interested in learning more? Follow AlikeAudience for more...2021-12-1424 min