Shows
The Food Blogger Pro PodcastTiny Bites: How to Customize GA4 to be More Like UAWelcome to Tiny Bites from the Food Blogger Pro Podcast! In this episode of Tiny Bites, Bjork interviews Alison Bechdol from Digital-ade about GA4 data models and how to change yours if your data isn’t looking quite right. As of July 1, 2023 Google Analytics 4, or GA4, is the default property within Google Analytics. There is a steep (and, it seems, long) learning curve to using GA4, especially because GA4 uses and collects data completely differently than Universal Analytics (or UA) did. New metrics, new language, new data… it’s a lot to familiarize yourself with! In thi...2023-09-2833 min
The Food Blogger Pro PodcastAI, Third-Party Cookies, and Changes in Video Advertising Standards with Paul Bannister from RaptiveNavigating the changing landscape of video advertising, adapting to a future with AI, and understanding the removal of third-party cookies with Paul Bannister ----- Welcome to episode 410 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister from Raptive. AI, Third-Party Cookies, and Changes in Video Advertising Standards If it feels like the last few years have come with a lot of changes in the online world, that’s because there have been tons of changes. We’re talking ChatGPT and AI, the removal of third-party cook...2023-05-231h 00
Simple Pin Media®332 – Using Google Analytics 4 (G4)In this podcast, Kate talks to Alison Bechdol, all about the upcoming switch to Google Analytics 4 (GA4). Alison is a Senior Digital Strategy Consultant and owns Digital-ade, a business that specializes in all things digital growth marketing, analytics, and tracking. If you own a website or online business, you hopefully have seen that Google’s...
The post 332 – Using Google Analytics 4 (G4) appeared first on Simple Pin Media®.2023-05-1038 min
Simple Pin Podcast: Simple ways to boost your business using Pinterest332 GA4 – get ready for the switch!The internet has been buzzing about the switch to GA4 for what has felt like an eternity. All ranges of emotion and feelings from doom and gloom to apathy. I don’t know anyone who has been excited. To help us break down the change and what you need to prep for, our guest Alison Bechdol will help calm our nerves and prep for the change on July 1. Visit simplepinmedia.com/services now to set up that FREE call. But don’t wait – every day that goes by where you’re not making Pinterest a priority is a day tha...2023-05-1038 min
The Food Blogger Pro PodcastWhat Bloggers Need to Know About Google Analytics 4 with Alison BechdolInstalling Google Analytics 4 and understanding the difference between GA4 and Universal Analytics with Alison Bechdol from Digital-ade. ----- Welcome to episode 363 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alison Bechdol, our Google Analytics Expert, about Google Analytics 4 and how it will affect bloggers. Google Analytics 4 If you haven’t heard, Google will be sunsetting Universal Analytics in July 2023, and it’s being replaced by Google Analytics 4. But what does that mean for bloggers? At what point should we make the switch to GA4? And...2022-06-2853 min