Shows
The CustomerX Files with Alison BukowskiBranding isn't BS | CMA PodcastFeatured Guest: Christina GarnettAbout this EpisodeIn this episode of The CustomerX Files, Alison sits down with Christina Garnett, a community-building and brand strategy powerhouse, an expert in turning customer voices into business-driving gold. Christina and Alison discuss why the real key to brand success isn’t just better marketing—it’s putting the voice of your customer at the heart of everything you do. This isn’t just a branding session—it’s a playbook for making your customers your loudest and most trusted voice in the room.Why B2B Marketing Ma...
2026-03-1854 minThe CustomerX Files with Alison BukowskiBreaking Through the BS of CMA: Time for the Tough Stuff | CMA PodcastAbout this EpisodeFeatured Guest: Kevin Lau, Global Vice President, Customer Marketing at FreshworksIn this candid episode of The CustomerX Files, Kevin and Alison move beyond the buzzwords to uncover the real gaps and misalignments that can hold back growth and impact. They cut through the noise to share practical strategies, career lessons, and executive-level insights that inspire meaningful change.This podcast is designed for customer marketing professionals, advocacy managers, and business leaders who want to cut through the hype and build programs that truly drive results.Customer Advocacy Strategies
2026-03-1854 minThe CustomerX Files with Alison BukowskiTerminate the Turf War: Advocacy & Community | CMA PodcastFeaturing special guest:Dave Hansen, Global Customer Advocacy Program Manager, SiemensUniting Advocacy & Community for Maximum ImpactIn this episode of The CustomerX Files, we tackle a challenge that’s becoming more common — yet remains surprisingly under-addressed — in customer marketing: the divide between customer advocacy and customer community. These two functions often operate in separate silos, but they’re more powerful together. When aligned, they can amplify engagement, deepen relationships, and prove measurable business value. In our no-fluff conversation, host Alison is joined by Dave Hansen, Global Customer Advocacy Program Manager at Siemens, to unpack ho...
2026-03-1857 minThe CustomerX Files with Alison BukowskiB2B Marketing is Broken | CMA PodcastFeatured GuestsDr. Debbie Qaqish, Principal & Chief Strategy Officer, The Pedowitz GroupA trailblazer in revenue marketing and organizational transformation.Ardath Albee, CEO & B2B Marketing Strategist, Marketing InteractionsA leading expert on complex B2B buying behaviors and high-impact content strategy.About This EpisodeLet’s be real—B2B marketing is struggling. Teams aren’t aligned. Metrics don’t mean much. Buyer journeys feel disconnected from how people actually buy. And the tech stacks? Bigger than ever, with very little to show for it.In this epi...
2026-03-1857 minThe CustomerX Files with Alison BukowskiBetter Together: Customer Advocacy & Demand Generation | CMA Podcastfeaturing: Keri Linscott, Director of Customer Marketing and Global Programs at Magnet ForensicsBridging the Gap Between Customer Advocacy and Demand GenerationIn this episode of The CustomerX Files, Alison Bukowski sits down with Keri Linscott, Director of Customer Marketing and Global Programs at Magnet Forensics, to explore how customer advocacy can become one of the most powerful drivers of growth—when it’s fully integrated into demand generation.With more than 15 years of experience in tech and marketing, Keri shares how her team embeds authentic customer stories across the entire funnel to build credib...
2026-03-1841 minThe CustomerX Files with Alison BukowskiAdvocacy Accelerator: Change Management | CMA PodcastAbout this EpsiodeFeatured Guest: Kelsey Dobbs, Senior Customer Advocacy Specialist, IllumioLaunching a customer advocacy program is no small feat—especially when you’re navigating competing priorities, internal skepticism, and the ever-present need to prove value early. In this episode of The CustomerX Files, host Alison sits down with Kelsey Dobbs, Senior Customer Advocacy Specialist at Illumio, to unpack what it really takes to build a strong, scalable, and high-impact advocacy program from the ground up.Kelsey brings a unique perspective shaped by hands-on experience building an advocacy function in a rapidly growing...
2026-03-1854 minThe CustomerX Files with Alison BukowskiThe Metrics Behind Advocacy | CMA PodcastFeaturing:Lisa Kaspari, Senior Customer Advocacy Analyst at DoceboBeyond Vanity Metrics: Turning Customer Advocacy Data into Strategic ImpactIn this episode of The CustomerX Files, Alison Bukowski sits down with Lisa Kaspari to talk about the unglamorous truth: if you can’t measure advocacy, you can’t protect it — or scale it. Alison and Lisa make the case for ditching vanity metrics and focus on what actually matters: activity, engagement depth, and repeatable reporting from a source of truth — not someone’s desktop spreadsheet. The episode also hits on modern pitfalls (outdated templates, un...
2026-03-1857 minThe CustomerX Files with Alison BukowskiAdvocacy Accelerator: VOC Impact | CMA PodcastAbout this EpisodeFeatured Guest: Colette Chavalia, Principal Customer Marketing Manager, Databricks. Colette is a leader in customer marketing known for building programs that elevate customer voices and accelerate sales cycles.Voice of the CustomerYour advocacy program is up and running. Now it’s time to tap into its most valuable source of credibility and influence: the real voice of your customers.In this EpisodeIn this episode of The CustomerX Files, we unpack what “Voice of the Customer” truly means in modern B2B—and why today’s smartest cu...
2026-03-1850 minThe CustomerX Files with Alison BukowskiAdvocacy Accelerator: B2B Engagement | CMA PodcastAbout this EpisodeFeatured Speaker: Jennifer EllsIn B2B, “engagement” isn’t a buzzword—it’s the engine behind every growth outcome that matters. When you activate engagement internally, you empower teams to deliver consistent, scalable value. When you activate it externally, you generate trust, proof, and momentum where it counts most—your customers.In this episode, Jennifer Ells breaks down what true engagement looks like today and why the most successful B2B organizations treat it as a company-wide discipline, not just a marketing tactic.What You'll LearnHow internal...
2026-03-1851 minThe CustomerX Files with Alison BukowskiAdvocacy Accelerator: Building a Foundation | CMA PodcastAbout this EpisodeFeatured Guest: Maria SturgeonThis episode is part of the Advocacy Accelerator series. In this episode, Stripe’s Maria Sturgeon and Alison share how to build a solid foundation for advocacy — setting strategy, aligning stakeholders, and planning for long-term impact.Launching or scaling a customer advocacy program takes more than enthusiasm and good intentions — it requires thoughtful planning, strategic alignment, and a clear vision for long-term impact. In this episode of the Advocacy Accelerator Series, Alison sits down with Maria Sturgeon from Stripe to unpack what it really takes to build a...
2026-03-1857 minThe CustomerX Files with Alison BukowskiElevating CMA with AI & Strategic Alignment | CMA PodcastAbout this EpisodeFeatured Guest: Sunny ManivannanIn this episode of The CustomerX Files, host Alison Bukowski sits down with Sunny Manivannan, founder and CEO of Peerbound, for a bold, no-BS discussion on the future of customer marketing. From breaking down why the function has long struggled to gain recognition as a revenue driver to how AI is reshaping the game, Alison and Sunny tackle the conversations others often avoid: revenue alignment, organizational placement, and why owning outcomes—not just tasks—will define the next generation of customer marketers. Together, they dig into the hard truth...
2026-03-1853 min
The CustomerX Files with Alison BukowskiAI and Customer Experience | CMA PodcastFeatured Guest: Kristi Faltorusso, Chief Customer Officer at ClientSuccess.In this episode of The CustomerX Files, Alison Bukowski and Kristi Faltorusso cut past the hype and tackle the real barrier standing between AI strategy and AI success: adoption. You can buy the best tools on the market, but if your teams aren’t aligned, enabled, and ready to work differently, your AI investment becomes… shelfware. Kristi brings a blunt, real-world perspective on what leaders consistently miss when rolling out AI across customer-facing teams. Spoiler: the technology isn’t the problem. The humans are—and the organizations that get AI right are...
2026-03-1050 min
Der Kinocast (Kinocast)Superman (2025), Happy Gilmore 2, Holy Meat, Oxana, Meta Quest 3In unserer aktuellen Podcast-Folge nehmen wir euch mit auf eine cineastische Reise durch fünf spannende Neuerscheinungen und ein VR-Highlight:
1. Superman (2025) James Gunns Reboot des DC-Universums startet mit einem kraftvollen Superman-Film. David Corenswet überzeugt als Clark Kent, Rachel Brosnahan als Lois Lane und Nicholas Hoult als Lex Luthor. Der Film kombiniert klassische Superhelden-Elemente mit modernen politischen Themen und einem frischen Look.
2. Holy Meat (2025) Alison Kuhns absurde Komödie „Holy Meat“ ist eine provokante Satire über Kirche, Macht und Theater. Die dörfliche Passion Christi eskaliert zum blasphemischen Rave. Mit Jens Albinus, Homa Faghiri und Pit Bukowski erleben wir ein groteskes Triptycho...
2025-07-271h 13The CustomerX Files with Alison BukowskiThe Future of Customer Advocacy & AIOn this episode of The CustomerX Files, Alison sits down with Darren Smith, CTO at Point of Reference, for a candid, behind-the-scenes look at how AI is reshaping the world of Customer Advocacy and Customer Marketing. This conversation is packed with practical, real-world insights. Darren shares powerful ways AI can elevate your day-to-day work.
2025-05-2254 minThe CustomerX Files with Alison BukowskiThe Customer Advocacy LandscapeOn this episode of The CustomerX Files, Alison chats with Lauren Turner, CEO and Founder of CustomerCentrx, for a candid and insightful look at the current landscape—and future—of customer advocacy in Corporate America.From the rising influence of AI to the growing demand for measurable impact, Lauren shares her unfiltered perspective on what it really takes to thrive in this space. Whether you're a seasoned pro or just getting started in customer marketing, this episode is packed with practical wisdom and bold predictions to help you future-proof your career.
2025-05-0550 minThe CustomerX Files with Alison BukowskiThe Perfect Pairing? Product & Customer MarketingOn this episode of The CustomerX Files, Alison is joined by Ian Hameroff, Founder of the Fulcrum Group. Ian reflects on his 20+ year career in product marketing and helps shine a light on the world of a product marketer, a partner to customer marketer often misunderstood or undervalued. Alison and Ian talk about misconceptions between these two marketing disciplines and how they can complement each other quite nicely, perhaps even be on the same team. This is a must-listen for customer marketing and advocacy professionals that want to take their relationships with internal stakeholders to the next level and l...
2025-03-2358 minThe CustomerX Files with Alison BukowskiThe Value of a 30-60-90 Day Plan... At Any TimeOn this episode of The CustomerX Files, Alison is joined by Antu Buck, Director of Customer Marketing & Community at Gigamon. Antu shares several pearls of wisdom on the importance of creating a 30-60-90 day plan, whether you're new to building a program or just looking to refresh an existing one. Everything from the data required, key questions to ask, and tips and tricks for accelerating efforts that will set you up for long-term success...plus some bonus insights into the mind of a sales person (Antu used to be one!). Take a listen!
2025-02-0741 minThe CustomerX Files with Alison BukowskiHow Relationships Drive RevenueOn this episode of The CustomerX Files, Alison is joined by Point of Reference customer and Global Customer Advocacy Manager, Kristin Sanderson. The discussion centers around the unique, but essential combination of how relationships contribute to revenue - and how we measure the value of those relationships when considering the business bottom. From collaboration with stakeholders to holding those same stakeholders accountable, this is a discussion CMA practitioners don't want to miss.
2024-05-1446 minThe CustomerX Files with Alison BukowskiThe Evolution of CMA & Its Tech StackOn this episode of The CustomerX Files, Alison is joined by the CEO of UserEvidence, Evan Huck, someone who has witnessed first-hand the evolution of the customer marketing and advocacy industry. Alison and Even discuss the evolution of customer marketing and advocacy, alongside the advancing sophistication of the technology and strategy behind this industry. What has changed, yet stayed the same? How can we leverage our craft alongside the right technology to advance our careers and build enterprise-wide solutions?
2024-04-1548 minThe CustomerX Files with Alison BukowskiAdvocacy Acceleration: Leveraging Content to Drive ResultsOn this episode of The CustomerX Files, Alison is joined by Daniel Palay, Head of Customer & Community Marketing at Grafana Labs. Daniel has shaped his varied professional experiences to craft exceptional customer advocacy strategies across several organizations. He understands what it means to deliver results to his organization while creating exceptional voice-of-the-customer content that highlights the reality behind the customer experience. Tune in to hear how you can have content as a cornerstone to your customer advocacy strategy and deliver impactful results!
2024-04-0344 minThe CustomerX Files with Alison BukowskiAdvocacy Acceleration: The CMA and CS PartnershipOn this episode of The CustomerX Files, Alison is joined by CMA thought leader, Asha May. With over twenty years of experience, Asha has had great success as both a customer success and CMA professional; she understands what it means to look at the customer experience and break down relationship barriers to achieve that success. Tune in to hear how you can build a more successful program through CS collaboration!
2024-03-2045 minThe CustomerX Files with Alison BukowskiAdvocacy Acceleration: Building Award-Winning ProgramsOn this episode of The CustomerX Files, Alison is joined by award-winning CMA thought leader, Carlos Gonzalez. With over twenty years of experience, Carlos has fabulous insights into addressing key business challenges of building a customer advocacy program: gaining leadership support, user adoption, strategically structuring a program for sustainable success, and more. Tune in to unlock the secrets to building a sustainable, strategic, and strong customer advocacy program!
2024-03-1449 minThe CustomerX Files with Alison BukowskiAll Things Goals: Drive Business & Personal SuccessOn this episode of The CustomerX Files, Alison is joined by Shannon Howard, the Director of Customer & Content Marketing at Intellum. This discussion is all about goals - everything from creation to execution - and a few golden nuggets in between about if they even matter, or how we get them to matter the most for not just our organization, but ourselves professionally. And not surprisingly, Alison & Shannon talk about identifying gaps in organizational goals and how the customer experience plays into that identification process.
2024-03-0548 min
The Peerbound PodcastAlison Bukowski (VP, Customer Experience at Point of Reference) on Being Truly Customer-LedIn this episode of the Peerbound Podcast, host Sunny Manivannan is joined by Alison Bukowski, the incoming Vice President of Customer Experience at Point of Reference. Alison discusses her journey from content marketing to customer marketing and advocacy, and eventually to leading a marketing team. She talks about the importance of continually evolving marketing strategies and placing the customer at the forefront of business decisions. Alison also discusses how to successfully measure customer marketing and advocacy efforts focusing on revenue generation, customer health scores, retention, and embracing account-based marketing when appropriate.(01:20) Striking the right give-to-get ratio(02:36) How to...
2024-01-0335 min
Richard Syrett's Strange Planet975 Rock Journalist Harvey Kubernik on The Rolling StonesEPISODE #975 ROCK JOURNALIST HARVEY KUBERNIK ON THE ROLLING STONESRichard welcomes music historian/Rock Journalist Harvey Kubernik who wrote d the introduction to a new collection of photographs and essays, "The Rolling Stones: Icons." He discusses his own personal history with the individual members of the group as well as the legendary band's history and legacy.GUEST: Harvey Kubernik is the author of 19 books, including "Canyon Of Dreams: The Magic And The Music Of Laurel Canyon" and "Turn Up The Radio! Rock, Pop and Roll In Los Angeles 1956-1972." Sterling/Barnes and...
2023-12-011h 01
The CustomerX FilesCreating a Customer-centric Culture with Luis Gonzalez & Michele Babnick of AlteryxOn this episode, Alison is joined by Alteryx's Luis Gonzalez, Global Customer Advocacy Manager and Michele Babnick, Manager of Global Onboarding, to talk about how to create a customer-centric culture across your company. Tune in for awesome examples of how customer advocacy professionals can make a difference not only outside of the company, but inside as well.Connect with Alison, Luis, and Michele on LinkedIn:Alison BukowskiLuis GonzalezMichele BabnickThe Customer X files is brought to you by PeerSpot. In a market full of hype, PeerSpot's buying...
2022-10-1140 minThe CustomerX FilesThe Award Advantage: Impact & Execution of Customer Awards Programs with Barbara Thomas of ImprivataOn this episode, Alison is joined by Barbara Thomas, Senior Customer Advocacy Manager at Imprivata, to talk all things customer award programs.Connect with Alison and Barbara on LinkedIn:Alison BukowskiBarbara ThomasJoin the discussion on October 4th here: https://pages.peerspot.com/peerperspectiveThe Customer X files is brought to you by PeerSpot. In a market full of hype, PeerSpot's buying intelligence platform is where tech pros go to get practical, reliable information on enterprise technology. You work too hard to build strong customer relationships. It's time...
2022-09-1941 min
Alison Rosen Is Your New Best FriendJon Daly - Part 1Jon Daly (Kroll Show, Rafflecast) stopped by this episode of Alison Rosen Is Your New Best Friend to discuss growing up around rich dicks, okra, putting up walls/wearing sunglasses, hockey, fingering the ladies, LA vs. NYC, improv and Matt Besser, being tormented by his older brothers, Bill Cosby Bukowski, Sappity Tappity and a whole lot more. We also did a round of Just Me Or Everyone and HGFY.
2013-03-181h 17