Shows
Marketing Notes from the BinderHow to Align Your Brand Story and Product for Lasting Customer LoyaltySign-up for the Marketing Binders Insider newsletter for weekly, no non-sense marketing strategy and tactics to help grow your business: https://bit.ly/4iq6m6QShow NotesIn this episode of Marketing Notes from the Binder, we explore the essential connection between your brand story and the products you offer. Drawing insights from Alan Stafford at Marketing Binder, we delve into how aligning your narrative with your offerings can cut through the noise in a crowded market. This episode is packed with actionable strategies designed to help small business owners and e...2025-05-0613 min
Become Your Own Boss: Tips for Starting and Growing Your Own Small Business249 - How a Kitchen Table Dream Became a National Fashion Brand with Tracy NicoleIn this inspiring episode of Become Your Own Boss, Monica sits down with Tracy Nicole—a powerhouse fashion designer, author, and philanthropist whose story will challenge everything you thought you needed to succeed. From occupational therapy to building a national fashion brand, Tracy shares how purpose, preparation, and the courage to begin transformed her life and business. Raised by a single mother, diagnosed with breast cancer, and once afraid to start her own line, Tracy reveals how she created a clothing brand that heals, empowers, and redefines what success looks like. You won’t just hear a fashion story—you’ll...2025-05-0245 minMarketing Notes from the BinderProtecting Your Brand in a Shifting Social Media LandscapeSign-up for the Marketing Binders Insider newsletter for weekly, no non-sense marketing strategy and tactics to help grow your business: https://bit.ly/4iq6m6QShow NotesIn this episode of Marketing Notes from the Binder, Allen Stafford delves into the evolving landscape of brand safety in social media for 2025. As platforms like X and Meta shift towards user-driven moderation, small business owners and e-commerce marketers face new challenges and responsibilities. This episode explores the implications of these changes on ad placements, brand reputation, and the growing burden on advertisers to m...2025-04-3018 min
The Brand Called YouAI-Powered Cybersecurity Leadership | Allen Ohanian, Chief Information Security Officer, LA County DepartmentAllen Ohanian, a pioneering CISO, shares insights on the evolving role of cybersecurity leaders, the integration of AI in digital defense, and the ever-growing challenges of protecting sensitive data. Discover how AI is both a weapon and a shield in today’s cyber landscape.00:24- About Allen OhanianMr. Ohanian is the Chief Information Security Officer for the Los Angeles County Department of Children and Family ServicesHe has 20 years of experience in information technology, cybersecurity and defense strategies, risk management, forensics, privacy, compliance, cloud security, and software engineering in the private and pu...2025-03-0835 min
R2RB Podcast - Indie Artists and EntrepreneursThe Allen Brand - Tiny WorldSend us a textGreg Allen shared insights into his musical journey, detailing his early experiences with music and the influence of his family. He began playing drums at six and transitioned to guitar at twelve, performing locally from a young age. Greg also touched on his personal life, including his recent engagement and efforts to teach his fiancée guitar. His narrative emphasized the deep connection between his family and his passion for music, particularly through the collaborative process of creating songs with his mother after discovering his father's recordings.The discussion delved into G...2025-03-0633 min
Resting Biz Face94. Building Your E-mail List While You Build Your BrandBusiness (and life) will evolve, but your email list is the one thing that can GROW with you, if you build it right.In this episode, I'm sharing how I'm keeping my list engaged while shifting and growing my Infinite Upstart brand, and how I'll talk you through how you can do the same - whether you're pivoting, adding something new, or just making your email list actually work for you! In this episode we'll cover: * Why your email list is the only audience you truly own* How to take people on...2025-03-0436 min
Level Up In Business, Level Up In Life w/ Anthoni AllenSolo Episode: Brand Moment Series: How to Pitch Yourself to Brands Like a Pro🎙️ Brand Moment Series: How to Pitch Yourself to Brands Like a ProIn this quick episode of the Brand Moment Series, we’re diving into the essentials of pitching yourself to brands! You’ll get actionable tips that you can start using **right now** to craft a compelling pitch, showcase your unique value, and secure brand partnerships with confidence. Want to take your pitching game to the next level? This topic is covered in-depth in the Brand New You course, where I break down everything you need to know about mastering personal and busin...2025-02-2104 min
Brand Growth Heroes£15M worth of meals BOOTSTRAPPED with GSN founder Craig Allen (Gold Standard Nutrition)In the latest episode of Brand Growth Heroes, Fiona Fitz sits down with Craig Allen, the founder of Gold Standard Nutrition (GSN), who joins us from Selby, York. GSN has become a standout brand for its high-quality, healthy, and convenient frozen meals that taste amazing!At just 21, Craig launched GSN with a bold vision, growing it into a multi-million-pound business—all without any external funding.The idea for GSN was born 12 years ago during a family outing to a local Chinese restaurant with his Dad. That “light bulb” moment set Craig on a pathway to create...2025-01-1636 min
The God and Gigs Show3 Mistakes That Could Be Ruining Your Creative BrandTap to send us a text! Is your God-given talent being hidden by an ineffective and unattractive online presence? No matter how gifted you are, or how good your art is, if you don't have a strong online brand presence, you're in danger of going unnoticed, or even worse, misunderstood by those who would want to support you. In this episode we share the TOP three mistakes that are preventing you from creating a online creative brand presence that you can be secure in and proud to share. Support the show2024-11-1111 min
Pastor Allen Nolan Sermons at Cornerstone FellowshipMiracles In Paul's Journey to Asia: Paul Episode 14 | Pastor Allen Nolan Sermon Join Pastor Allen Nolan for a brand-new sermon series on the life and ministry of the Apostle Paul! Paul was a monumental figure in the early church and wrote 13 of the 27 New Testament Books of the Bible (14 if you count the book of Hebrews). Apart from Jesus, no other person has been as influential in forming the doctrinal views of Christianity. Paul has been referred to as the 2nd Founder of Christianity (with Jesus being the first). In this sermon, Pastor Allen explores the early life of the Apostle Paul, and why his life is worth learning about.2024-10-2748 min
Pastor Allen Nolan Sermons at Cornerstone FellowshipPaul and Biblically-Based Teaching: Paul Episode 11 | Pastor Allen Nolan Sermon Join Pastor Allen Nolan for a brand-new sermon series on the life and ministry of the Apostle Paul! Paul was a monumental figure in the early church and wrote 13 of the 27 New Testament Books of the Bible (14 if you count the book of Hebrews). Apart from Jesus, no other person has been as influential in forming the doctrinal views of Christianity. Paul has been referred to as the 2nd Founder of Christianity (with Jesus being the first). In this sermon, Pastor Allen explores the early life of the Apostle Paul, and why his life is worth learning about.2024-10-0648 min
Big Branding Small Business with Jeremy AllenEpisode 103 - What is Brand Identity - REPLAYIn this episode, we're replaying a fan-favorite: Episode 2, where Jeremy walks through the process of discovering your brand identity. Joined by his dear friend Shay Sparks, this episode explores what brand identity truly is and why it’s the foundation of your business success. Learn how brand strategy fuels differentiation, accessibility, and trust with your customers, and how a strong brand identity can amplify your message.
Enjoy this insightful episode, and if you’re ready to elevate your brand, visit Jeremy at NOBSBranding.com. Reach out with any questions and stay tuned for more practical branding advice next...2024-09-1320 min
Big Branding Small Business with Jeremy AllenEpisode 101 - Unlocking Creativity - How Dreaming Can Transform Your BrandCan dreaming really impact your brand’s success? In this episode, Jeremy Allen dives deep into how dreaming helps small business owners create a brand that goes beyond just making money. Drawing from his Disney cruise experience, Jeremy emphasizes the importance of setting your sights on a bigger purpose and allowing yourself to dream freely. Learn how to incorporate dreaming into your branding strategy, plus get a free workshop template at KnowtheSBranding.com to guide your business vision.2024-08-3014 min
Big Branding Small Business with Jeremy AllenEpisode 99 - From Gangsta to Grandfather-The Snoop Dogg Strategy for Brand LongevityIn this episode of Big Branding Small Business, we explore how Snoop Dogg, a legendary figure in the music industry, has successfully rebranded himself beyond his initial image as a West Coast rapper. We'll analyze how he strategically evolved his brand through collaborations, such as his unexpected yet impactful partnership with Martha Stewart, while staying true to his core identity. This episode isn't just about Snoop—it's about how small business owners can apply these lessons to their own branding efforts.
We'll cover key strategies like establishing a strong brand foundation, forming strategic partnerships to expand reach, an...2024-08-1420 min
Big Branding Small Business with Jeremy AllenEpisode 98 - Brand Bytes - Purpose as a Business StrategyWelcome to the Big Branding Small Business Podcast, where we explore the vital role of brand purpose in driving success, especially within service-based industries. In this episode, we delve into how a well-defined brand purpose acts as a guiding star for making informed business decisions and engaging employees, leading to a more satisfied workforce and loyal customer base.
We kick off the discussion with a compelling example of a small business owner who implemented questionable employee monitoring tactics, prompting us to ask: Does this align with the company's brand purpose? We dive into how genuine purpose isn't...2024-08-0612 min
The Brand Called YouPaul Allen: From Ancestry.com to Soar AI Studio | Paul Allen, CEO, Soar AI Studio (Founder of Ancestry.com)In this enlightening episode of "The Brand Called You," Paul Allen, CEO of Soar AI Studio and Founder of Ancestry.com shares his journey from disinterest in business to becoming a tech entrepreneur, and the transformative potential of AI in personalizing human potential and productivity. He discusses Soar AI Studio's mission to uplift humanity by harnessing AI to enhance individual strengths, improve training outcomes, and foster responsible AI use. Allen also delves into the future of agentive AI and its impact on personal and professional life.
00:41- About Paul Allen
Paul is the Chief Executive...2024-07-2027 min
Big Branding Small Business with Jeremy AllenEpisode 85 - Unveiling Brand Archetypes - Understanding the Psychology Behind Brand Personalitieselcome to the Big Branding Small Business podcast! In this episode, we uncover the power of brand archetypes in shaping authentic brand identities. From the Hero to the Sage, we explore how understanding these fundamental concepts can transform businesses of all sizes. Discover real-world examples and practical insights to elevate your brand's storytelling and resonance. Tune in and unlock the secrets to crafting a brand that truly connects with your audience.
Episode 13: Unlocking your Brands Primal Code2024-04-3015 min
Big Branding Small Business with Jeremy AllenEpisode 84 - Don't Be a Baby, Brand: Grow Your Brand Like You Raise A ChildIs your brand stuck in the toddler stage? Throwing tantrums (bad marketing) and refusing to share (poor customer service)? This episode of Brand Parenthood explores the parallels between raising a child and building a successful brand. Learn how to develop a strong brand identity, foster customer loyalty, and navigate the ever-changing marketplace – all through the lens of relatable parenting experiences. We'll discuss the importance of core values, building brand consistency, and crafting a clear vision for your brand's future. So ditch the marketing meltdowns and embrace the power of brand parenthood!2024-04-2317 min
Between Over & NextStanding Out in a Competitive Market: Strategies for Building a Unique BrandIn this episode of "Between Over & Next," hosts Holli and Robert sit down with Jill Frechtman to delve into her journey from creating a popular office party snack to becoming the powerhouse behind a nationally admired gourmet brand, Fretzels. The episode promises a blend of personal storytelling, practical advice, and inspiring entrepreneurial insights that are bound to engage listeners from various walks of life. Known for her innovative approach to marketing and her expertise in branding, Jill articulates the challenges and triumphs of starting and scaling a business, touching on key moments such as receiving overwhelming support...2024-04-1640 min
ShiftEQ.PodcastE 4.11 - Sherman Perryman, Militant Grind | The ShiftEQ Podcast With Allen K.In this episode, Allen and Sherman dive into the experiences of racism and stereotypes, highlighting the need for empathy and understanding. Sherman also discusses the meaning behind the Militant Grind brand and the importance of creating a brand with purpose.
He emphasizes the significance of following one's passion and impacting others, as well as letting go of expectations and believing in oneself. The conversation concludes with a focus on reflecting on the past without regrets and maintaining a nonjudgmental attitude while learning from past experiences.
Sherman and Allen highlight th...2024-03-181h 04
Profit Your KnowledgeHow to Build a Magnetic Brand That Effortlessly Attracts Business w/ Reggie HomesReggie Holmes is CEO and Creative Director of Enthuse Creative, LLC, a strategic branding and design firm in the DC Metro area. Reggie oversees brand strategy and design projects for businesses and organizations that seek to create a unique, attractive brand that stands out to their target audience. Enthuse Creative provides its branding services along 4 tracks: Brand Strategy, Brand Design, Brand Management & Brand Training & Workshops.
Reggie's Website: Enthuse Creative - A Branding Studio Specializing in Strategy & Design
From James: FREE Passive Income Masterclass (profityourknowledge.com)2024-02-2836 min
Big Branding Small Business with Jeremy AllenEpisode 76: From Ideas to Identities-The Journey of Brand NamingWelcome to the Big Branding Small Business podcast with Jeremy Allen! In this episode, we delve into the intriguing world of brand naming with a focus on a unique product called "Go Name Yourself" by the renowned company A Hundred Monkeys. Ever wondered where great brand names come from? Join us as we explore the fascinating journey of naming brands and products, uncovering the secrets and strategies behind effective naming. Drawing from the expertise of A Hundred Monkeys, we navigate through the process, from preparation to ideation, learning valuable lessons along the way and ensuring the chosen names resonate...2024-02-2716 min
Brand USA Talks TravelImmigration, Visas & Tourism with Allen OrrAllen Orr, Founder of Orr Immigration Law and Brand USA Board Member, suggests a positive path to dealing with the U.S. Visa backlog. We also discuss Allen’s advocacy work with underrepresented communities, how homelessness affects tourism, and the visas required for foreign nationals to work in the U.S. travel industry.2024-01-2416 min
Big Branding Small Business with Jeremy AllenEpisode 68: Brand Bytes - Empower Your Small Business Brand with Insights from AIWelcome to Big Branding Small Business Podcast, where in this episode we explore the impact of ChatGPT on small business branding and marketing. From content creation to global research, discover how ChatGPT can be an advantage to your lean small business.
Chat GPT Prompt
Act like Simon Sinek, and come up with a purpose statement for our small business brand we are using the golden circle exercise according to his book start with why. Here are the results from our discovery session
Core Purpose...2024-01-0209 min
Her Ambitious CareerEp 113 - '3 Things NOT To Do In 2024', with me Rebecca Allen, Executive Coach & Personal Brand Expert for WomenWelcome to Her Ambitious Career, the personal branding and success podcast for corporate women who want to get promoted, be sought out for their expertise and be paid appropriately for their impact.Hi there! I'm Rebecca Allen and I am a Executive & Personal Brand Coach for women who want to see for themselves what they're really capable of!It is the start of a shiny new year - welcome 2024! And I am sharing my annual list of what NOT to do this year.This year's episode will not disappoint I...2024-01-0115 minHer Ambitious CareerEp 112 - 'End of Year Results & Behind The Scenes', with me Rebecca Allen, Career Success Coach for WomenWelcome to Her Ambitious Career, the personal branding and success podcast for corporate women who want to get promoted, be sought out for their expertise and be paid appropriately for their impact.Hi there! I'm Rebecca Allen and I am a Executive & Personal Brand Coach who is all about celebrating your wins and helping you learn as you get there.As 2023 draws to a close I really wanted to give you an insight into some of our results at Illuminate Personal Growth... and give you a sneak peek behind the scenes of what's...2023-12-1819 min
BRITE IdeasBrand You: strategies for career authenticity with Allen Adamson and Amy FullerOn episode 17 of the BRITE Ideas podcast, JP and Matt speak with Allen Adamson (Co-founder of Metaforce; author of Seeing the How) and Amy Fuller (board director and former Chief Marketing and Communications Officer of Accenture) about how to better define personal branding to advance you career. The pair discuss the innate tensions around the need to be findable in a platform age, how to balance consistency and complexity, and how to build a reputation alongside a personal story.2023-12-0551 min
Big Branding Small Business with Jeremy AllenEpisode 64: Branding Bites - Brand Identity vs. Brand imageThis episode we cover brand identity versus brand image and why it should matter. Your brand identity is what your brand wants to portray through its carefully crafted visual, verbal, auditory, olfactory elements, touch elements, while the brand image is the actual perception and your reputation that forms the reputation you want to create. But the one that forms in the minds of the consumers. Keep in mind that the main goal for your brand is to make sure that these two are aligned as closely, if not perfectly as possible. So that you get the desired outcome of...2023-12-0508 min
Big Branding Small Business with Jeremy AllenEpisode 62 - Crafting Identity: What elvis and brand communication have in commonWelcome to another episode of "Big Branding Small Business," where brand strategist and designer, Jeremy Allen, takes you on a journey through the intricate world of small businesses and impactful branding. In this week's episode, Jeremy draws an unexpected parallel between the legendary Elvis Presley and the world of professional brand communication.
As he shares his reflections on a recent viewing of an Elvis movie, Jeremy explores the profound connections between crafting a personal identity and the professionalism required in executing a brand strategy. Join him in uncovering the lessons learned from Elvis's commitment...2023-11-2114 min
Bite-Size BusinessBuild Your Personal BrandThis week on bite-size business talks:
Build Your Personal Brand | Monday, 6 November 2023
Subtopic:
~ Raising your profile through business awards
~ Why entering awards is good for business
Jenni Walke is the Founder and Managing Director at Jenni Walke - Elephant in the Room Consulting. Elephant In The Room™ Consulting is a multi-disciplined business consulting and coaching firm based in QLD, Australia, that helps uncover the issues and challenges preventing growth, engagement, or the launch of your business or idea. https://elephantintheroomau.com/
Kylie Mowbray-Allen is the Creator of Hello...2023-11-0732 min
The God and Gigs ShowBe the True You: Creating Your Authentic Personal Brand w/ Charmaine Nokuri, StrategistTap to send us a text! The struggle is real. You're trying to promote with artistic integrity, while still actually getting the attention your art deserves. But it's not easy. Not easy at all. To share your true creative vision without conforming to unrealistic expectations is a battle that can leaving you questioning if the effort is even worth it.That struggle is where brand strategist, musician, and artist activist Charmaine Nokuri of Allegiance Branding steps in. Through a deeply personal and unconventional journey, Charmaine has found a way to...2023-11-0650 min
Big Branding Small Business with Jeremy AllenEpisode 59 - Core Values - Your Brand's Core StrengthIn this episode of "Core Values: Your Brand's Core Strength," we unravel the powerful essence that lies at the heart of every successful business: its core values. Join us on a transformative journey where we explore how identifying, embracing, and embodying these values can elevate your brand to new heights.
We dive deep into the significance of core values, understanding them not just as words on a wall but as the driving force behind your company's identity. Discover the secrets of businesses that have thrived by staying true to their core principles and learn how you can...2023-10-3130 min
Big Branding Small Business with Jeremy AllenEpisode 57: Likes to Loyalty: Understanding Brand ResonanceWelcome to Big Branding Small Business, the podcast where we dive into the world of branding and its impact on small businesses. In today's episode, we're diving deep into the concept of Brand Resonance, exploring how it influences customer behavior, attitudes, emotions, and even their sense of identity.
Join us as we dissect the four levels of brand resonance:
Brand engagement: At the core of brand loyalty lies behavioral resonance. It's not just about making a sale; it's about creating a lasting relationship.
Brand community: Ever wondered why certain customers passionately advocate for...2023-10-1726 min
Big Branding Small Business with Jeremy AllenEpisode 56 - Brand Refresh vs. Rebrand: 10 key questions to help make the right decisionWelcome back to another insightful episode of "Big Branding Small Business" with your host, Jeremy Allen. In today's episode, we delve deep into the world of branding strategies, exploring the critical decision-making process between a brand refresh and a complete rebrand. As business owners, navigating this territory can be both exciting and daunting, and understanding the nuances can significantly impact your company's trajectory.
Join Jeremy as he unravels the complexities of brand evolution with the help of ten key questions designed to guide you through this crucial decision-making journey. Whether you're a startup seeking to establish a...2023-10-1026 min
STYLED FOR LIFE#237: Video Styling Secrets for Entrepreneurs: Boost Your Brand with Nina FroriepDiscover the secrets to captivating your audience through effective video styling and personal presentation. Uncover the power of authenticity, framing, and eyeline, but beware: one wrong move could leave you sending the wrong message to your audience. Can you master the art of video storytelling and establish trust, or will you be left scrambling for answers?
Keep your video styling simple and focus on who you are, your face, and what you're saying. It's about creating a snapshot of you in a specific framework, both literally and figuratively. -Nina Froriep
In th...2023-10-0938 min
Big Branding Small Business with Jeremy AllenEpisode 54-Brand personalities for Small Businesses- How to Craft a Brand that resonatesIn this episode we go over brand archetypes, these timeless and universally recognized symbols, have the remarkable ability to tap into our deepest emotions. When small businesses grasp the essence of brand archetypes, they unlock the potential to establish profound connections with their intended audience, resulting in a significant impact.
Within this podcast, we embark on a captivating journey into the realm of brand archetypes, exploring their capacity to create emotional bonds with consumers. We delve into the intricacies of working with archetypes, shedding light on common pitfalls to avoid and providing valuable insights...2023-09-2618 min
Big Branding Small Business with Jeremy AllenEpisode 53 - Elevate Your Brand with these Five PillarsJoin us on this episode of Big Branding Small Business Podcast and discover the simple yet powerful pillars that can transform your brand and your strategy to running your business. In this episode, we look at audience engagement, differentiation, consistency, long-term vision, and empathy to help your small business thrive. Don't miss out on this practical guide to boosting your brand strategy.
Take a listen and start strengthening your brand strategy today! Subscribe to our podcast and take your small business to the next level.
For more on Primal Branding then check...2023-09-1916 min
Big Branding Small Business with Jeremy AllenEpisode 51-From Music to Margaritaville-The Jimmy Buffett Brand PhenomenonIn this episode, we delve into the extraordinary journey of Jimmy Buffett, the legendary musician who evolved into a true lifestyle icon. Join us as we trace the remarkable transformation of his music into a cultural sensation, from his humble beginnings strumming guitars in intimate venues to the inception of the Margaritaville brand empire.
Discover the pivotal moment when the timeless anthem, "Margaritaville," took on a life of its own. We'll also take a deep dive into the world of Margaritaville, where restaurants, resorts, merchandise, and even retirement communities have become synonymous with relaxation, escapism, and joy.2023-09-0517 min
Starting Over in Real Time with Aimee AllenE35: I Just Purchased 200 Beach Bags From My Supplier! Time To Figure Out Trademarks and Brand Registry on Amazon.In this episode, I share with you my real time thoughts and actions as I make the official purchase for my first bulk order! This day has been pending for a long time and we are finally at this stage. I also share with you the research I have done about trademarks and registering your brand on Amazon, how much it costs, and what it required. The results make me question all of it. I also get my boyfriend's feedback on what I should do about trademarking my brand. If you have any quest...2023-09-0318 minSTYLED FOR LIFE#231: Create a Lasting Brand Legacy: How to Stand Out with Tiffany NeumanCultivate deep connections and focus on relationship-building to grow your business. Your brand consistency and authenticity will attract the right people who will become your biggest advocates. - Tiffany Neuman
Build a legacy brand that evolves with your business and leaves a lasting impact. Discover the deeper foundations of branding with Tiffany Neuman, as she reveals how to create consistency, connection, and a powerful personal style. But what happens when your brand doesn't align with your true self? Find out on this episode of the Styled For Life podcast...
In this ep...2023-08-2838 min
Growth and Freedom: The Leadership PodcastPurposefully Presenting Your Brand with Andrea Reindl This week I talk to long time friend and collaborator, Andrea Reindl of Legacy Creative. We unpack your brand and how to present yourself to the marketplace. We also talk about: What branding is? How to go about being more intentional with your brand if you haven't been. How to maintain your brand once it's established. There are a lot of great nuggets in this episode for you. Check it out and let me know what you think. Check out Legacy Creative at https://legacycreative.com/ _____________________ For more listening options and several FREE...2023-08-2239 minSTYLED FOR LIFE#230. 3 Pillars of Your Brand Image: Building Like, Know, and Trust Through Personal StyleEnter the Style Squad giveaway here! https://katiejuststyled.com/giveaway
Are you ready to take your brand image to the next level and establish a profound connection with your audience? Look no further – the latest episode of Styled For Life is here! In this episode, we're diving deep into the 3 Pillars of Brand Image for Building Like, Know & Trust Factor.
Here's a sneak peek of what's in store:
1️⃣ Discover the art of infusing personal style and authenticity into your brand identity to create a captivating image that truly represents you. 2023-08-2130 minBite-Size BusinessBranding 101 ~ a strong brand can make any business stand out from the crowd (PART 2)This week on bite-size business talks: Facebook Business Page: Branding 101 ~ a strong brand can make any business stand out from the crowd (PART 2) | Monday, 7 August 2023
Jenni Walke is the Founder and Managing Director at Jenni Walke - Elephant in the Room Consulting. Elephant In The Room™ Consulting is a multi-disciplined business consulting and coaching firm based in QLD, Australia, that helps uncover the issues and challenges preventing growth, engagement, or the launch of your business or idea. https://elephantintheroomau.com/
Kylie Mowbray-Allen is the Creator of Hello Media; a professional mentor & business coach, branding, graphic & content speci...2023-08-0725 minLevel Up In Business, Level Up In Life w/ Anthoni AllenFormal Intro to Anthoni + A ALLEN GROUPWelcome to the LEVEL UP podcast where we'll explore branding and PR through the lens of Brand Strategist Anthoni Allen and her agency, The A. Allen Group.
Meet Anthoni Allen, a leading brand strategist with a background in marketing and communications.
The A. Allen Group is a renowned agency offering a range of services from brand development to digital marketing.
Discover how the A Allen Group utilizes social media, storytelling, and experiential marketing for their clients.
Explore the agency's notable achievements and their transformative impact on various businesses.
What...2023-08-0605 minBite-Size BusinessBranding 101 ~ a strong brand can make any business stand out from the crowd (PART 1)This week on bite-size business talks: Facebook Business Page: Branding 101 ~ a strong brand can make any business stand out from the crowd (PART 1) | Monday, 31 July 2023
Jenni Walke is the Founder and Managing Director at Jenni Walke - Elephant in the Room Consulting. Elephant In The Room™ Consulting is a multi-disciplined business consulting and coaching firm based in QLD, Australia, that helps uncover the issues and challenges preventing growth, engagement, or the launch of your business or idea. https://elephantintheroomau.com/
Kylie Mowbray-Allen is the Creator of Hello Media; a professional mentor & business coach, branding, graphic & content speci...2023-08-0312 minLevel Up In Business, Level Up In Life w/ Anthoni AllenMastering Client Vetting: Tips & Red Flags | Brand Expert Anthoni AlienIn this episode, our brand expert, Anthoni Allen, dives deep into the world of client vetting. If you're a business owner seeking to establish long-lasting and successful partnerships, this one's for you!
Vetting potential clients is a crucial process that can make or break your business. Anthoni shares invaluable tips on how to thoroughly research and set expectations before taking on a new client. Learn how to assess compatibility, communicate effectively, and ask the right questions to ensure a perfect fit between your expertise and their needs.
But that's not all! Anthoni also unveils those...2023-08-0204 minBite-Size BusinessBuilding a strong brand as an entrepreneur!This week on bite-size business talks: Facebook Business Page: Building a strong brand as an entrepreneur! | Monday, 24 July 2023
Jenni Walke is the Founder and Managing Director at Jenni Walke - Elephant in the Room Consulting. Elephant In The Room™ Consulting is a multi-disciplined business consulting and coaching firm based in QLD, Australia, that helps uncover the issues and challenges preventing growth, engagement, or the launch of your business or idea. https://elephantintheroomau.com/
Kylie Mowbray-Allen is the Creator of Hello Media; a professional mentor & business coach, branding, graphic & content specialist, digital marketer, speaker & educator. She helps entrepr...2023-07-2524 min
Big Branding Small Business with Jeremy AllenEpisode 43 - Unleashing Your Brand Superpowers: The Power of Brand GuidelinesWelcome to Big Branding Small Business podcast and in this episode 'Unleashing Your Brand Superpowers,' we will dive deep into the world of brand guidelines and their pivotal role in building a memorable and impactful brand identity. Join us as we explore the importance of maintaining consistency, enhancing customer relationships, and shaping brand perception through comprehensive brand guidelines. In this episode we cover insightful topics like logo usage, typography, color palettes, and more, empowering businesses to establish a solid and recognizable brand. Whether you're a business owner, marketer, or creative professional, this episode will hopefully provide you with...2023-07-1127 min
Big Branding Small Business with Jeremy AllenEpisode 40 - Beyond Surface Level: Uncovering the Essence of Brands with the Brand Pyramid.Welcome to Big Branding, Small Business, where we explore the fascinating world of branding and uncover the strategies behind building a distinctive brand identity. In today's episode we explore the transformative power of the Brand Pyramid. Discover how this framework empowers brands to craft captivating identities through differentiation, purpose-driven branding, and cohesive experiences. Experience the guidance it provides in capturing attention, forging connections, and unlocking your brand's potential. Tune in as we unveil the secrets of the Brand Pyramid and its impact on remarkable brand identities.
2023-06-2015 minProfit Your KnowledgeBuilding a Magnetic Brand w/ Elizabeth AndersenMeet Elizabeth Andersen, founder of Counterpart Strategies. She's on a mission to build a healthier world by empowering wellness entrepreneurs and business leaders to attract their ideal clients and grow their impact and revenue.
With over a decade of experience in brand strategy, identity design, and website design, Elizabeth creates cohesive brand identities that are full of substance and soul. Her clients’ brands not only look great but also help achieve their business goals.
Connect with Elizabeth:
Website - www.counterpartstrategies.com
IG: @counterpart.strategies...2023-06-0731 min
Big Branding Small Business with Jeremy AllenEP 37 Partnerships Driven by Brand Strategy: A Growth StrategyIn this episode of Big Branding Small Business we dive head first into the importance of relationship between brand strategy and successful vendor partnerships. Join us as we explore why investing time and effort in building a robust brand strategy from the start can save you precious time and money when collaborating with vendor partners and your customers.
Whether you're an established business seeking to optimize your vendor partnerships or a budding entrepreneur looking to set a solid foundation for growth, this episode will equip you with the knowledge and inspiration to harness the power of brand...2023-05-3020 min
OG SessionsEp. 59 - Carlos Foster Speaks on Creating His Own Sneaker, Duval County & Legends Wearing His BrandIn this episode we sat down with creator of '89 Los Originals, Carlos Foster, to discuss his incredible fashion journey and the moments that have made him the entrepreneur he is today. We break down the purpose of putting out high quality products and having passion with everything you do. Also, we announce our new podcast segment "Win of The Week", tons of gems in this one that you don't want to miss! Follow Carlos on social media @1989_los_originals and shop his brand online 89losoriginals.com
Co-Hosted by Joey Allen
2023-04-281h 04
Big Branding Small Business with Jeremy AllenBrand Strategy Is Like Good Soil by ChatGPTIn this episode, we have a little fun and play around with chatGPT. We look at how using ChatGPT can help you in identifying the most effective language and tone for your brand by analyzing different writing styles from the great literary minds.
We showcase these different writing styles from renowned authors, such as Robert Frost, CS Lewis, and Ernest Hemingway, can provide inspiration for your brand's voice and messaging. We illustrate how each style can be used to convey different emotions and values, from the simplicity and clarity of Hemingway to the rich and imaginative storytelling...2023-04-2518 min
Big Branding Small Business with Jeremy AllenBrand Design vs. Graphic Design: Understanding the Differences
Do you find it challenging to distinguish between brand design and graphic design? Fear not, as this podcast is here to guide you! We will help you gain a clear understanding of the fundamental differences between these two design approaches. In simple terms, we'll explain that brand design is about establishing a unique and memorable brand identity, while graphic design focuses on creating visually appealing elements. Additionally, we'll provide you with some helpful tips for assessing your current design strategy and modifying it as needed. Whether you're a business owner, marketer, or simply have an interest...2023-04-1819 min
Big Branding Small Business with Jeremy AllenMaking Ugly Look Good the The Paradox of the Buc-ee's BrandBuc-ee's is an iconic convenience store chain that has taken the South by storm. Despite its less-than-attractive design, Buc-ee's has managed to cultivate a strong and loyal following, with customers raving about the store's cleanliness, variety of snacks and food, and friendly customer service.
We'll also explore the idea that designers don't always get it right, and that a brand can be built off of factors that may seem small or insignificant, like clean restrooms. We'll discuss how small business owners can focus on the customer experience to differentiate themselves and create a memorable brand, even if...2023-04-0422 min
Big Branding Small Business with Jeremy AllenHow Brand Strategy Drives Business Strategy: A Guide for Small BusinessesIn today's competitive market, small businesses need to have a strong brand strategy to succeed. But how exactly does brand strategy drive business strategy? We explore the importance of prioritizing the brand strategy over the business strategy. This point is even more important for small business owners. We talk about some key elements of brand strategy and how they can increase customer lifetime value. Whether you are starting a business or want to learn more about brand strategy, this episode is a must-listen guide for anyone looking to drive success in the market.2023-03-2819 minBecome Your Own Boss: Tips for Starting and Growing Your Own Small Business146 - How to Effectively Build Your Brand using Public Relations (PR) with B.A. JenkinsBrennen Aaliyah Jenkins, also known as BA Jenkins, joins Monica on this episode. She is a dynamic and multifaceted American business woman and publicist. With a passion for helping others succeed, BA has become the driving force behind Ruthless Marketing, a company she founded to help businesses of all sizes and industries grow and thrive.
BA's expertise in PR has allowed her to create successful strategies for a wide range of clients, including small businesses, influencers, celebrities, politicians, government agencies, and media outlets. Her unique approach to public relations has helped her clients achieve greater visibility, build stronger relationships...2023-03-2436 min
Big Branding Small Business with Jeremy AllenCreating a Purpose Driven BrandIn this podcast, we will dive deep into the latest research and studies that show how businesses with a clear sense of purpose and mission outperform their competition.
We will also explore the creative ways to tell your brand's story and engage your audience, highlighting successful purpose-driven businesses and the impact they are making in the world. You will learn how to leverage your brand's purpose to drive engagement and customer loyalty, and how to measure the impact of your purpose-driven initiatives.
Whether you are a small business owner, entrepreneur, or marketer, this podcast is...2023-03-1422 min
Big Branding Small Business with Jeremy AllenHow Brand Differentiation Drives Business SuccessIn today's rapidly changing marketplace, businesses must find ways to differentiate themselves and stand out from the competition to drive success. In this episode, we explore the concept of brand differentiation and its crucial role in fostering innovation and creating a competitive edge.
Whether you're a new entrepreneur or an established business owner, this episode offers valuable insights and actionable steps to help you differentiate your brand and drive success in today's marketplace. Tune in now to learn how differentiation can drive your business forward.2023-03-0721 min
Big Branding Small Business with Jeremy AllenEpisode 24: Beyond the Bottom Line: Using Dreams to Create a More Meaningful BrandIn this episode I explore the importance of dreaming for building a more powerful and connected brand. I share my insights on why dreaming is essential for business success and how it can inspire innovation and growth. Also crafting a compelling brand narrative that resonates with your audience and inspires them to take action in building the future you've dreamed of. Join me as I talk about how aspirational thinking can transform your brand and help you achieve your business goals.2023-02-2815 min
The Dark Side of EntrepreneurshipSE03/EP24 Color Feeds the Soul w/ Peggy Van AllenJoin us for an insightful podcast event featuring Peggy Van Allen, a Color Anthropologist, as we explore the role of color in forecasting, visual perception, brand building, and behavioral psychology. Discover how color can evoke emotions, and create a sense of belonging, and the impact it has on consumer purchasing behavior. Join us & listen to the “The Dark Side of Entrepreneurship" series by the Brand Identity Design Podcast.
Guest Bio- As a designer and color anthropologist, Peggy Van Allen brings a wealth of expertise in visual communications, trend research, visual merchandising, and palette development to her role at...2023-02-221h 35
Big Branding Small Business with Jeremy AllenBeyond the Gap: Leveraging White Space to Elevate Your Brand MessagingWe dive into the importance of effective communication and how it can help you bridge any gaps in your brand. By setting clear expectations and communicating your brand values to your team and customers, you can create a stronger sense of connection and build a more cohesive brand identity.
Join us as we delve into the world of branding and uncover the secrets to creating a powerful and memorable brand message that resonates with your target audience.2023-02-2115 min
Big Branding Small Business with Jeremy AllenKnow, Like and Trust for the Client and Brand StrategistWelcome to he Big Branding Small Business Podcast! Join us as we delve into the essential principles of building trust between a client and a brand designer/strategist. Whether you're a small business owner looking to establish a strong brand identity or a brand strategist seeking to build lasting client relationships, this podcast is perfect for you! This episode dives into the secrets to building trust, creating effective brand strategies, and taking your brand beyond your brain"2023-02-0722 min
The God and Gigs ShowHow To Build a Magnetic Creative Brand That Attracts Your AudienceTap to send us a text! Wouldn't it be amazing if you had a community of super-fans? People who were die-hard members of your tribe - who stuck together, supported everything you shared, and helped you spread the word? Brands like Apple, Nike, Starbucks and others have that incredible brand loyalty, but it's about more than marketing - it's a belief system. That's the premise of the famous marketing book Primalbranding by Patrick Hanlon, and we're showing you in this episode how to apply this powerful method to your own creative...2023-02-0616 minStarting Over in Real Time with Aimee AllenEpisode 6: Brand Names, Domains, and Logos... OH MY!I finally have a brand name now!!! YAY! Now it's time to start looking at domain and logos! Ek! But before I get into that, I get a little venerable with you in this episode about how things are going in my real life. Juggling the normal 9-5 corporate life, while working on the podcast ever week is not easy. Things got really overwhelming for me. If you are also juggling 100 things at once and it's making you feel this sense of overwhelming anxiety that is hard to put into words, I would love...2023-02-0219 min