Shows
Shifting PrioritiesWho Am I Now? (ft. Shali Rana Reed)We are here at the finale episode of Shifting Priorities, Season 2. For this episode, Alli talks with Shali Rana Reed, COO of The Reeder. Shali takes us through her journey after becoming a mom and how drastically it changed her outlook on life. This episode also covers...Climbing the corporate ladderChanging how we talk about mothers at workFinding your new identity as a mother and an individual
2025-05-0947 min
Shifting PrioritiesThe REAL Impact of Parental Leave (ft. Jenna Vassallo)This week, Alli sits down with Jenna Vassallo, Head of Brand and Marketing at Parentaly, a company that guides expecting parents and their managers through the parental leave experience. In this episode, Alli and Jenna talk through Jenna's career story, her experience taking a new job right after leave, and her journey to Parentaly.They also examine a research report the Parentaly team completed last year on parental leave and its impact on working parents. Access the Paid Parental Leave Experience Study
2025-04-0334 min
Shifting PrioritiesReal Talk: This is HARD (ft. Erica Schneider)This week, Erica Schneider, Founder of Cut the Fluff, joins us for one of our most real episodes yet. Erica is a mom of twins, and she talks through her first two years with her children, starting her own business, supporting her family, and learning how to reset her expectations and radically accept the way her life has changed since becoming a mom.We also cover...Learning how to readjust your coping mechanisms after having children Reflecting on your life and everything you've accomplished as a parentHow to preserve your mental health in "survival mode" when your k...
2025-03-1441 minShifting PrioritiesThe Real Impact of Parental Leave (ft. Jenna Vassallo)This week on Shifting Priorities, we're joined by Jenna Vassallo, Head of Brand & Marketing at Parentaly. Jenna and I cover parental leave and how it impacts both parents and team members. We also review Parentaly's latest report on The Paid Parental Leave Experience for Women in Corporate America.Some key topics from this episode include...How to set yourself up for a promotion before going on leaveWhat Jenna's leave experience was like, and how it helped her better understand the work she does for ParentalyHow moms can become advocates for benefits like paid leave and subsidized childcareWhy a...
2025-03-0432 min
Shifting Priorities“I Want My Kids to See Me Loving Work” (ft. Heike Young)Heike Young joins Alli for this week's episode of Shifting Priorities. Heike is the Head of Content & Integrated Marketing at Microsoft and before that, was the Senior Director of Content Strategy on the Brand Marketing Team at Salesforce. Heike spent eleven years at Salesforce, and during that time, welcomed both of her children.In this episode, Heike and Alli talk about...The importance of showing your kids your creative outlets, and your love for workThe difference between small and large companies for working parentsHow maternity leave encouraged Heike to transition roles both timesWhat it's like to go...
2025-02-1234 min
Shifting PrioritiesHow to Expertly Navigate Career Transitions While Pregnant (ft. Leah Dillon)We're back for Part Two of Season Two of Shifting Priorities with Technical Recruiter - Leah Dillon.Leah recently had her first child, and shortly after telling her employer she was pregnant, she lost her job. During this time, Leah did an excellent job advocating for herself and finding a role quickly in a challenging market. In this episode, we cover...Documentation when asking for leaveNegotiating severance after a layoffNavigating a job search as quickly as possibleHow and when to communicate family planning when starting a new role
2025-02-0434 min
Shifting PrioritiesThe Journey to Finding a Career That Truly Fulfills You (ft. Natalie Taylor)For this week's episode, Alli talks to Capsule's Head of Marketing and mom of two, Natalie Taylor. Natalie dives into her story about not really wanting to have a big career growing up but eventually finding her way into tech marketing and absolutely loving it. In this episode, we also hear more about...Natalie's opinions on working for a larger company versus a smaller company as a working parentRebounding after a layoffHow to feel both fulfilled personally and professionallyTraveling for work as a parent of two
2024-11-2032 min
Shifting PrioritiesBalancing Becoming a Parent and Elevating Your Career (ft. Kaylee Edmondson)Kaylee Edmondson joins Alli this week on another episode of Shifting Priorities. Kaylee is the Founder of DemandLoops, and before that, she worked for companies like Refine Labs, Chili Piper, and Campaign Monitor. In this episode, we discuss…Being an active employee and good parentApproaching new jobs about pregnancyThe importance of transparent leaders for working parentsWhy a W2 doesn’t necessarily equal safetyPrioritizing calendar ownership to find balance
2024-11-1341 min
Shifting PrioritiesHow to Make a Career Change to Find More Flexibility (ft. Anna Burgess Yang)This week on Shifting Priorities, I sat down with Anna Burgess Yang. Anna previously worked as a product manager in the finance industry. She was even with one company for 15 years before realizing she needed to make a total change. Now, she's a successful Fintech Writer and Workflow Consultant. In this week's episode, Anna and I tackle key topics like...How the pandemic impacted Anna's view on workThe importance of a results-based work environment How to prepare for a successful career transitionWhy solopreneurship is not as risky as people might thinkThe operational aspects of running your own bu...
2024-10-2941 min
Shifting PrioritiesPrioritizing Working Less, And Making a Bigger Impact (ft. Margaret Kelsey)We're back with the first episode of our second season of Shifting Priorities. This time, we're talking to Margaret Kelsey. Margaret is the Founder of TatCo and Co-host of Don't Say Content.Previously, she worked for companies like OpenView, Appcues, and InVision.In this week's episode, Margaret and I tackle important topics, including...Starting your own business and prioritizing working less but taking on more impactful projectsThe importance of being authentic and relatable with your team while still holding strong emotional boundariesHow to price out your services to ensure you're making more than enough to...
2024-10-2250 min
Shifting PrioritiesMiscarriage is Normal, but It Should Not be Normalized (ft. Lydia Andrews)We are here at the season finale of Shifting Priorities, and for the final episode, Alli is joined by her friend Lydia Andrews to talk about miscarriage. In this episode, we share our stories, we talk about where we were and weren't supported, and where we're at now. We even hear the beautiful story of Lydia's journey to adopting her twins! We hope that anyone who has been through this before can listen to this episode and know they are not alone. They're not alone in miscarriage, and they're not alone after as they embark on tr...
2024-05-2340 min
Shifting PrioritiesRedefining Gender Roles in Parenting (ft. Lydia Andrews)Lydia Andrews, Owner of Maple and Moss Designs joins Alli this week on Shifting Priorities. Lydia is someone that Alli has looked up to for years. She's a mom of three and has been so wonderful documenting the challenges and beauty of motherhood, adoption, miscarriage, and more on social media.She's also very knowledgeable about topics like the enneagram, relationships, therapy, and more. In part one of our series, Alli and Lydia talk about...Lydia's move to start a business simply out of necessity when starting out as a stay-at-home momThe importance of therapy in r...
2024-05-0935 min
Shifting PrioritiesThe Rise of The Involved Working Dad (ft. Alex Tunell)We're switching it up and bringing on a working dad, my husband, Alex Tunell! Alex is an Account Executive at Benevity, which means we both work full-time, with no family nearby. This has been a massive learning experience for us, as we've tried our best to find a balance, and like many couples, it's been a struggle.We feel like we're in a good rhythm now, though. And we're excited to talk about it with you all!In this episode, we share...Our origin story, how we met, and how we became parents (including our...
2024-05-0227 min
Shifting PrioritiesHow to Actually Recover From Burnout (ft. Hana Jacover)This episode could not be more important! Hana Jacover joins Alli this week to talk about trauma, burnout, being neurodivergent, and learning how you work best. Hana is a Leadership, Executive, and Performance Coach as well as the Fractional Marketing Leader at Hype House Coaching.Along with recovery, Hana and Alli also talk about...How to actually take a break and make a clear choice on your next steps after burnoutHow to transition your careerThe power of understanding how your body functions best and how to stay regulated. Transitioning your mom guilt into gratitude and lov...
2024-04-2549 min
Shifting PrioritiesFinding a Role That Aligns With Your Values (ft. Chelsea Castle)Chelsea Castle joins Alli on this week's episode of Shifting Priorities. Chelsea was most recently the Senior Director of Content & Brand at Lavender, and before that, worked as The Director of Content Marketing at Chili Piper. After being impacted by a reduction in force shortly after returning from her leave, Chelsea reevaluated her relationship with work and thought deeply about the values that were most important to her.During that retrospective process, Chelsea created an EXCELLENT system for assessing jobs, which reignited her passion for work.Join us to learn more about this system a...
2024-04-1150 min
Shifting PrioritiesBenefits, Boundaries, and Balance (ft. Jessica D. Winder)On this episode of Shifting Priorities, Alli sits down with Senior HR Executive, Jessica D. Winder to talk through the hard work conversations all moms need to be prepared for. Jessica brought so many actionable tips to this episode because of her expertise in both people ops and career growth. She's also a working mom to twin girls. Listen in to learn more about...How to create a more flexible schedule for yourself while working when pregnant How to evaluate benefit packagesWhat to ask for when planning your leaveHow to set boundaries at work after returning from le...
2024-04-0441 min
B2B GrowthYou're hired! (If you do THIS)On this episode Benji and Brent breakdown one of the most creative ways to land a job they’ve ever seen and share how you could use a similar method to land your next gig.Link to Post:https://twitter.com/noheeriye/status/1763434208616452465?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1763434208616452465%7Ctwgr%5Ece627dbaf573b73dcff5027a3fa66413df5d94b2%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.ndtv.com%2Ffeature%2Fits-broken-linkedin-a-multilingual-womans-creative-video-resume-goes-viral-5158709Connect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/
2024-04-0215 min
Shifting PrioritiesKnow and Own Your Worth (ft. Jess Cook)This week we hear Jess Cook's story about her agency career, the long hours she was putting in, and the moment she decided it was time for a change (while very pregnant with her second child.)Since making the jump to B2B SaaS, Jess has doubled her salary in just four years. She's pushed herself to not fear change, believe in her abilities, and always have a growth mindset. In this episode, Jess shares actionable tips around...How to push through imposter syndromeHow to embrace career shifts confidently, and why you should always be o...
2024-03-2839 min
Shifting PrioritiesBabies Make You Brave (ft. Shannon Curran)While working as a VP at MadKudu, Shannon realized that the company didn’t need a full-time marketing team member at their current stage. So she took a risk and offered to work for them fractionally while she started her own consulting business. In this episode, we’ll talk about Shannon’s career, what life was like for her before becoming a mother, and the life she’s currently building for herself with her new business. We also touch on…Family planning while starting a new jobHow Shannon approached her boss about moving to fractional workThe rise...
2024-03-2143 min
Shifting PrioritiesWhy Motherhood Unlocks Leadership Excellence (ft. Sarah Wagle)This week, Alli invites a working mom she's always looked up to onto the show, Sarah Wagle. Sarah is currently The Director of Creative & Content at Compassion International and a mom to four children. Alli and Sarah worked closely together at BombBomb and had many conversations when Alli was pregnant with Penelope. In this episode, they look back on those conversations, and also, dive deep into...The evolution of workplace support for pregnant women and mothersThe limited impact of career changes, or breaks on your careerUnique qualities and strengths that motherhood brings to professional rolesWorking fa...
2024-03-1440 minB2B GrowthGen Z Takeover of Search and SocialGoogle's algorithm is placing TikTok videos in position zero for SERP and LinkedIn is growing faster than Instagram. All that and more in this episode of B2B Growth. Discussed in this Episode:Tracey Wallace - Contentment Newsletter:https://www.gartner.com/en/newsroom/press-releases/2023-12-14-gartner-predicts-fifty-percent-of-consumers-will-significantly-limit-their-interactions-with-social-media-by-2025Lessons from a Podcast that "Flopped": https://www.linkedin.com/feed/update/urn:li:activity:7147325259191353344?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7147325259191353344%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29We love to hate on LinkedIn. Audiences and ad dollars keep r...
2024-03-1226 min
Shifting PrioritiesHow to Prioritize The Life You Want (ft. Erin Balsa)For the very first episode of Shifting Priorities, Alli welcomes the Founder of Haus of Bold, Erin Balsa. Erin is a leader in the B2B content marketing world and a mom to three kids. In this episode, Alli and Erin talk through how Erin has maintained such consistent career and income growth even while balancing her family needs and growing a business. Erin gives insights on topics like...Viewing your life in seasons of growth and seasons of restNavigating parenthood through the COVID-19 PandemicHow to change your perspective when evaluating whether to stay home...
2024-03-0739 minB2B GrowthContent Do’s and Don’tsOn this episode, James, Brent, and Alli breakdown the secret to crafting compelling content ideas that captivate your audience's attention and elevate your company's brand. Discussed in this Episode:Validate content ideas by pitching them to subject matter experts and seeking feedbackCollaborating with SMEs to create content that aligns with the company's goalsTikTok's expansion into longer-form content, potentially disrupting YouTube's dominanceLink to this weeks posts:“How do you know if a content idea is good?” by Jess Cook - https://www.linkedin.com/posts/jesscook-contentmarketing_how-do-you-know-if-a-content-idea-is-good-activity-7155929508703780864-BNGI?utm_source=share&utm_medium=member_ios
2024-03-0532 min
Shifting PrioritiesIntroducing, Shifting PrioritiesThis show is for all the moms out there who spent the first part of their adult life SO focused on their careers. They committed to many early mornings and late nights. They had massive goals to land their dream role one day. And then, they became a mom, and those late nights and early mornings took on a WHOLE new meaning. In this trailer, your host, Alli Tunell, talks more about why she started this show in the first place, and what to expect from the first season. Follow Alli on LinkedIn - https...
2024-03-0103 minB2B GrowthOutside of the Box Marketing for B2BOn this episode Alli and Brent talk about some unconventional marketing strategies that may seem like they belong in B2C, but B2B is trying - and winning. What will it take for your company to step outside the box, take a risk, and grab the attention of your market - right where they are!Discussed in this Episode:Meeting your buyer where they areUsing TikTok for B2B marketingA B2B murder mystery podcast?Breakfast burritosConnect with us: Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com...
2024-01-3015 minB2B GrowthInfluencers in B2B? Too little too late, or a risk worth taking?On this episode, Alli and Brent discuss taking calculated risks in marketing, such as zero click content and influencer marketing. Is 2024 the year of the B2B influencer? Or will “influencer fatigue” from the B2C world carry over and render influencer marketing in B2B a bust?Discussed in this Episode:Leadership and Creativity in B2B MarketingCreating value driven content without CTAsInfluencer marketing and building trust in 2024Influencer marketing strategies and best practicesConnect with us: Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
2024-01-2322 minB2B GrowthThe SECRET Potential of a PodcastOn this episode, Benji, Alli and Brent discuss all the ways to mine content from your Podcast. With a podcast being at the center of a media brand, there are many ways to pull from this content flywheel, even months or YEARS after the podcast aired. Discussed in this Episode:Repurposing contentReposting contentBest practices for long form video podcasting and microvideo content Connect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
2024-01-1624 minB2B GrowthYour Execs HATE The Content You’re MakingOn this episode, Benji, Alli and Brent discuss what C-suite REALLY thinks about the content you’re making. A lot of times, it boils down to a difference in perspective. What’s the company’s positioning? What are marketing’s goals? We chop it up this week talking about the gap between bosses and marketing teams and how getting on the same page with your marketing strategy can be the key to strong, high-performing content.Link to Post:https://www.linkedin.com/posts/jbonini_most-execs-and-marketing-leaders-do-not-activity-7134938943761870848-BcIs?utm_source=share&utm_medium=member_desktopConnect with us:
2024-01-0918 minB2B GrowthUber's BRILLIANT Airport Dad CampaignWe see you airport dad! On this episode Alli, Brent, and Benji are discussing the recent holiday campaign from Uber, and how B2B marketers could tap into this type of marketing. Link to Article:https://thriftytraveler.com/news/airport-lounges/uber-reserve-airport-dad-lounge/Link to Commercial:https://www.youtube.com/watch?v=Py6dl1qafPAConnect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
2024-01-0218 minB2B GrowthOur 2024 PredictionsOn this episode we’re peering into our crystal ball and bringing you our bold predictions for the year ahead!Have a prediction of your own? Let us know and connect with us on LinkedIn:Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/James: https://www.linkedin.com/in/jamescarbary/
2023-12-1939 minB2B GrowthB2B Buyers DO NOT Trust Content from SaaS CompaniesMarketers, we have trust issues! A Organic Growth Marketing report just found that:55% of respondents agree that “B2B content looks and feels the same.” 60% of respondents trust third-party content over corporate websites/companies. B2B companies came in last place on the list of “most trusted sources for B2B content.” On this episode, Benji, Alli, and Brent discuss this report and what it means for your strategy heading into 2024. Link to Post:https://www.linkedin.com/posts/marketingmeisha_contentmarketing-seo-b2bmarketing-activity-7122609374480474112-lmtQ?utm_source=share&utm_medium=member_desktopLink to Report: htt...
2023-12-1227 min
Content That GrowsBringing podcasts into 2024's content playbook feat. Alli TunellOn this week's episode of Content That Grows, Nate is joined by Alli Tunell, Director of Strategy at Sweet Fish, who talked about her approach to modernizing the content playbook.
In this episode, Alli shares why she believes there is a genuine desire for a change from the old content playbooks, how the team at Sweet Fish uses a podcast-forward approach to lay out the overall content strategy, and how to approach podcast experimentation.
Key moments in the conversation:
5:50 - What's causing people to adapt their content playbooks
9:00 - Talking trend...
2023-12-1228 minB2B GrowthCreate a Newsletter People Actually ReadWith a massive ROI compared to other channels, investing in email marketing could be perfect for your business. Skeptical? In this episode Alli, Brent, and Benji discuss the mind-blowing stats that showcase the value and potential. Link to Posts: https://www.nutshell.com/blog/how-to-engage-millennials-with-emailhttps://optinmonster.com/email-marketing-statisticsConnect with us:Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
2023-11-2825 minB2B GrowthA new way to webinar?Devin Reed and the Clari team just pulled off a incredible webinar: 1,537 registrants, 49% show rate, and 30+ demo requests… is there anything we can takeaway from this? Is there a new formula for a kick-ass webinar? Benji, Brent, and Alli will break it down in this episode. Link to Post:https://www.linkedin.com/posts/devinreed_today-we-ran-a-first-of-its-kind-webinar-activity-7125565780175298563-R8bf?utm_source=share&utm_medium=member_desktopConnect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a9
2023-11-2117 minB2B GrowthThe 2023 State of Content Marketing ReportContent is constantly evolving, and marketers must continue to advance their skillsets to stay ahead. Superpath recently surveyed nearly 700 content marketing professionals and today we’re discussing the findings. Link to Post:https://www.linkedin.com/posts/jimmydaly_im-really-excited-to-share-the-results-of-activity-7123661400492675072-LAZw?utm_source=share&utm_medium=member_desktopLink to Report: https://www.superpath.co/blog/state-of-content-marketing-reportConnect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
2023-11-1433 minB2B GrowthWe need to clean up the mess we made“If we don’t start thinking for ourselves, AI is coming for us.” - Megan MorrealeOn this episode, Benji, Alli, and Brent discuss how many good content marketers were pushed into crappy content based on "results" that didn't give a genuine care about quality… and how we can reclaim a better way! Link to Post:https://www.linkedin.com/posts/meganmorreale_contentmarketing-seo-ai-activity-7106369732034842625-OPaG?utm_source=share&utm_medium=member_desktopConnect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Bre...
2023-10-2424 minB2B GrowthHandraiser or Learner? Separate your leads!What’s the secret to stop annoying your audience and start shaping their learning journey? Let’s discuss!In this episode, Alli, Brent, and Benji break down the differences between handraisers and learners and how, often B2B marketers confuse the two. Link to Post:https://www.linkedin.com/posts/demandjen1_heres-one-way-to-stop-being-annoying-af-activity-7112883095678197760-C0K4?utm_source=share&utm_medium=member_desktopConnect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
2023-10-1722 minB2B GrowthHandraiser or Learner? Separate your leads!What’s the secret to stop annoying your audience and start shaping their learning journey? Let’s discuss!On this episode, Alli, Brent, and Benji breakdown the differences between handraisers and learners and how, often B2B marketers confuse the two. Link to Post:https://www.linkedin.com/posts/demandjen1_heres-one-way-to-stop-being-annoying-af-activity-7112883095678197760-C0K4?utm_source=share&utm_medium=member_desktopConnect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
2023-10-1022 minB2B GrowthTactics vs. StrategiesWe MUST prioritize understanding our audience and the purpose behind our message before determining the method of delivery, but it’s just soo easy to get it twisted. On this episode, Benji, Brent, and Alli define the difference between strategy and tactic and the relief that comes when we get this right.Link to Post:https://www.linkedin.com/posts/ashleylewin_starting-a-podcast-is-not-a-strategy-activity-7096826739011584000-bVES?utm_source=share&utm_medium=member_desktopConnect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Br...
2023-10-0513 minB2B Growth5 ways to trigger a marketer"Our target audience is the entire universe! We're going intergalactic, baby!"In this episode, Benji, Alli, and Brent talk about some of the worst things they've heard as marketers and the best ways to address them.Link to Post:https://www.linkedin.com/posts/dannyasling_marketing-saas-activity-7059148223327678465-dTJs/?utm_source=share&utm_medium=member_desktopConnect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
2023-10-0326 min
B2B GrowthIs TikTok Eroding Long-form VideoWe’ve all heard it “Attention spans are shrinking!”, “TikTok is taking over!”, “Clips, reels, shorts, that’s the way forward!” – so what about longer videos? On this episode, Benji, Alli, and Brent discuss how long form and short form video can compliment each other and why they serve separate, very distinct purposes. Link to Post:https://www.linkedin.com/posts/aniketmishralive_shorts-youtube-youtubeshorts-activity-7104457852215341056-BIrs?utm_source=share&utm_medium=member_desktopConnect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https...
2023-09-2822 minB2B GrowthWhy aren't C-suite execs the best thought leaders for an organization?We’re delving into the challenge faced by C-suite executives in sharing disruptive ideas, exploring how true thought leadership involves discomfort and controversy in steering change and altering perspectives.On this episode, Benji, Brent, and Alli discuss a recent post from Ashley Faus and how often times in B2B we lack a clear definition of thought leadership. Link to Post:https://www.linkedin.com/feed/update/urn:li:activity:7095777130587832322?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7095777130587832322%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29Connect with us: Benji: https://www.li...
2023-09-2623 minB2B Growth"Nobody is seeing my posts" and other downright liesHow often do you see a piece of content that actually makes you laugh or brings you joy or whatever, and you message that person and say, "'Hey, thanks for making this content. "'It really impacted me today.'" Nobody does that. We need to start assuming the best! On this episode, Brent, Alli, and Benji talk about the persistence necessary to grow a media brand and the mindset shift needed in order to truly find success. Link to Post:https://www.linkedin.com/feed/update/urn:li:activity:7090308510462169088/Connect with us:
2023-09-1416 minB2B GrowthBut how is the blog converting?Content is rarely a straight line to conversion/purchase. Yet far too often as marketers we have bosses breathing down our knecks with questions like "But how is the blog converting?"On this episode, Benji, Brent, and Alli discuss the ROI of a single piece of content and how often in business we get conversion metrics from content all wrong. Link to Post:https://www.linkedin.com/feed/update/urn:li:activity:7090717816135266304?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7090717816135266304%29Connect with us: Benji: https://www.linkedin.com...
2023-09-1219 minB2B GrowthI'd rather lick sweat off a fat guys back...Can B2B learn anything from Liquid Death or is selling water just simply too different from selling a CRM?On this episode, Benji, Alli, and Brent discuss a hilarious ad campaign created by Liquid Death and April Dunfords “grumpy” response. Link to the posts discussed:https://www.linkedin.com/posts/phoenikhs_advertising-storytelling-copywriting-activity-7090631979267731456-1rxU?utm_source=share&utm_medium=member_desktophttps://www.linkedin.com/feed/update/urn:li:activity:7097644842536640512?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7097644842536640512%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29Connect with us: Benj...
2023-09-0721 minB2B GrowthSh*t that doesn't matter anymore for contentOn this episode, Benji, James, Alli, and Brent deep dive into recent developments in the world of social media and content. Hashtags, posting time, replying to comments… what still matters? What can we let go and move on from? Link to Post:https://www.tiktok.com/t/ZT8NLwXct/Connect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
2023-09-0522 minB2B GrowthTrending Tactics won't work for your B2B Brand on social mediaGong, Drift, Chili Piper – they have GREAT content! BUT their buyer is not identical to your buyer, their sales cycles is different from yours… You must create a content strategy that works for YOUR product, buyer, processes, and goals.On this episode, James and Benji are joined by special guests Brent Barkey(Creative Director at Sweet Fish) and Alli Tunell(Executive Producer at Sweet Fish) to discuss the need for a focused strategy for your B2B brand, and why trends will only get you so far. Link to Posts:https://www.linkedin.com/post...
2023-08-3124 minB2B GrowthThe Biggest WINS and FAILURES of Summer on Social MediaAs Summer draws to a close, it’s time to look back and take stock of this summer’s winners and losers on social media. On this episode, James and Benji are joined by special guests Brent Barkey(Creative Director at Sweet Fish) and Alli Tunell(Executive Producer at Sweet Fish) to break this down. Discussed in this Episode:Why it’s vital to listen to consumers and not try to craft artificial hypeHow “negative” PR can still be turned positiveThe need for content marketers to remember the importance of the top of the funnelConnect wi...
2023-08-2923 minB2B GrowthZoom's Office Comeback: What It Means for Remote WorkOn this episode, James and Benji are joined by Brent Barkey and Alli Tunell to discuss the recent announcement from Zoom that employees are headed back to the office. What does this mean for the future of remote work?Link to Post:https://www.msn.com/en-us/money/technology/even-remote-work-icon-zoom-is-ordering-workers-back-to-the-office/ar-AA1eVgvmConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/Alli: https://www.linkedin.com/in/alli-tunell/
2023-08-2426 min