Shows
Booked Out and Balanced29. Branding That Feels Like You: Messaging, Confidence & Speaking with ImpactToday we talk with expert brand strategist, Allison Carpio, about all things building a business brand and public speaking. We’re diving into how to build a brand that feels deeply you—from your voice and values to the stories and energy that make your business stand out. You’ll learn why most creative brands start to sound the same, how to uncover messaging that actually converts, and what it looks like when your brand finally feels aligned. We also explore why public speaking is one of the fastest ways to grow your authority (even if you’re not “ready”), p...
2025-12-0948 min
Branding Your BusinessPersonal Brand Summit Episode 4: Public Speaking 101 with Allison CarpioPersonal Brand Summit Day 2: Episode 4
Today Praise Santos-McKenna sits down with returning speaker, Allison Carpio, to dive deep into the art of public speaking and how it can elevate your personal brand. Allison, a seasoned expert in helping professionals overcome stage fright and connect authentically with audiences, shares her wisdom on shifting from a performance mindset to one of connection and service. She highlights how public speaking has been pivotal in her own career and how focusing on serving the audience, rather than impressing them, can reduce nerves and boost impact. Allison offers practical tips like using bullet points...
2024-12-1724 min
After Eight Show - New Music You Just Don't Hear Anywhere Else!After Eight Show - 30/09/23More innovative, creative, extraordinary new music in this week's episode - mostly by artists and bands who struggle to get airplay on mainstream radio and podcasts. Playlist:A Closer Touch - AVR Animals – The Bones of J.R. Jones Rag Child – Allison Russell More Than A Love Song – Black Pumas Perfect Heaven – 15 15 shanty – Slowdive Can’t escape from the sun – The Burning Feathers Kakariki Avenue – Neon Gru Respirar – Grace Aneglique, Jordan LaFaver Flutestargate - Carlos Niño & Friends Lovesong – Kin Leonn Other Doors – Soft Machine Pumpkin – Reincarnated – Tricky, Lucia My N...
2023-11-081h 58
Pitchin' and Sippin' with Lexie SmithEmail Marketing & Copywriting That Sells with Allison Carpio of The Conversion KitchenAllison Carpio is an author, podcast host of Hella Delicious Emails, and copywriting chef at The Conversion Kitchen. Her clients have used email to sell out their service packages, book more sales calls, and generate more warm leads. She ran quiz funnels with 8-figure businesses in the health and wellness space, converted influencer’s 1M followers into buyers, generated leads for B2B startups, and coached service-based businesses with digital offers on cooking up a palatable copy.In today’s episode, we dive into all things email marketing. Tune in to hear how we go over 4 different flav...
2022-12-0132 min
Hella Delicious EmailsThe Infamous 9-Word EmailWhen you invite friends over for dinner, do you talk about how famous your recipe is, you’d better come for this one exclusive event, don’t get FOMO!No. That’s not how we talk when we have a relationship with someone. Unfortunately, that’s how a lot of copywriters are taught to write in emails.I learned about the 9-word email through my mentor, Dean Jackson, and I’ve used it myself and for multiple clients in different variations. Essentially, it’s a short, personal invitation like you would send to a friend. “Hey, I’m makin...
2022-09-1414 minHella Delicious EmailsThe Proof Is In The PuddingWe’ve talked about the email collection phase, then the connection piece, and now it’s time for conversions. Once you’ve engaged your readers and you have a connection with them, you to convert them into sales. In your emails, you need to really highlight and showcase how you approach what you do. Pull on your expertise to really show how you do your job. If you’re a research specialist, your readers need to know. Spell out the common mistakes and how you solve them. Talk about case studies.You need as many customer...
2022-09-0616 minHella Delicious EmailsWelcoming Newcomers Into Your ListImagine you got a reservation at a new restaurant you’ve been dying to try. You arrive and sit down, but the lights are off, there’s no servers, no host, and it seems like the place is closed. Without a welcome sequence, newcomers to your email list can feel that way.Setting up a sequence can still be personal and connecting, and you can use a sequence for a variety of different situations. You can use them for welcomes, launches, evergreen webinars, sales follow-ups, promos, or even if someone has been inactive. Try doing that with socia...
2022-08-3012 minHella Delicious EmailsHow To Sell Without Being SleazyI get asked all the time how to sell without coming off as the annoying sales representative that won’t leave people alone in the store. The difference is that people consciously opted into your offer and if they open up your email, it’s because they chose to.What’s really important in email is connection. It’s not about the perfect copy that converts 100% of the time. Business owners usually fall into one of 2 buckets: either they send out lots of newsletters and never mention their offers, or they only sell and nothing else. That’s why a st...
2022-08-2308 minHella Delicious EmailsIt's Not The Size That MattersIt’s mango season in San Francisco! Ask anyone whose culture has mangoes, they’ll all say theirs is the best. In Filipino culture, we love the little manila mangoes because they’re much sweeter and smoother than the larger red mangoes you’re more likely to see in the grocery store.Just like mangoes, the size of your email list isn’t what’s important. Don’t let the size of your list stop you from emailing and selling in your emails, and don’t stop growing your list with qualified people.Here are some mistakes I...
2022-08-1613 minHella Delicious EmailsEmail Strategy Is Like A SaladWhen I say salad, do you think of a basic, bland bowl of lettuce and carrots with ranch, or do you think of a hearty, nutritious salad with a variety of textures, flavors, and hearty protein? A hella delicious salad will leave you satisfied and nourished.A hearty email strategy is the same way. There are many different pieces that go into an email strategy.How are you growing your list? It’s not just about numbers, but also the quality of your subscribers.How are you connecting with people? Don’t use your list just for...
2022-08-0915 minHella Delicious EmailsEmail Is Your Crucial IngredientA couple of weeks ago I was making chicken adobo with my sister and cousin and although the recipe is simple, there are lots of different variations. Each ingredient has its role in the flavor profile. It’s the same thing in your email marketing. Your recipe for your email strategy won’t look exactly like someone else’s, and that’s ideal.Build your marketing strategy understanding the role that your email ingredient plays in the flavor of your brand.Are you ready to cook up some spicy, tangy, yummy emails that sell? Head over to...
2022-08-0215 minHella Delicious EmailsThe Top 4 Myths of Email MarketingI hear a lot of myths about email marketing and frankly, they’re not true! Time to bust those myths!Myth #1: If you don’t email every day, people will forget about you. Worse, they’ll get mad at you. Truth: If you’ve built relationships, they’ll welcome you back no matter what. I take breaks from emailing my list all the time, but there are systems in place that keep the welcome sequence going.Myth #2: You have to have a “big enough” list in order to start emailing. What matters is that you’re building a re...
2022-07-2613 minHella Delicious EmailsWhy Are People Afraid To Sell In Email?Are you worried about coming off as spammy, sleazy, or annoying in your emails? This episode is for you. We’re going to dive into the main reasons people don’t sell consistently in their email lists.There are plenty of big retailers out there who are being legitimately annoying. They bombard you with catalogs and coupons with no storytelling or connection whatsoever. That’s not us.They’re afraid they have nothing to say - but that’s not true at all! Don’t get hung up on writing the perfect thing, or writing for the trolls, or the fact...
2022-07-1916 minHella Delicious EmailsEmail Makes Marketing More SustainableNext time you get stuck in the social media hamster wheel, ask yourself if the vanity metrics like comments and likes are actually translating to sales. What does your sales funnel point to? Social media is fun, but more engagement doesn’t necessarily mean more sales. The algorithm is always changing and you can’t really measure the right metrics. With email, you can tell which ones actually get more sales, and it’s far less likely to get lost in the algorithm than a social post is.People are more likely to buy from your em...
2022-07-1919 minHella Delicious EmailsEmail Is Like A Dessert MenuThink about going out to dinner. The server clears your plates, then presents the dessert menu, even if you didn’t ask for it. Maybe you were thinking of dessert. Maybe you weren’t thinking about dessert, but seeing the menu gave you some ideas. Maybe you weren’t interested. Emails are like that. You are the server, presenting the menu and tempting your guests. They might be interested, or not, but how will they know what you’re offering without a menu?Email marketing is a classic, solid strategy that’s sustainable, much more so than cra...
2022-07-1912 minHella Delicious EmailsReady For Some Hella Delicious Emails?When it comes to emailing your list, does any of this sound familiar? "I don’t wanna be sleazy, spammy, or annoying”“I’m not good at copywriting and I don’t have the energy to write super long emails”“I can create content but when it comes to email, I get major writer’s block”“I don’t have time to consistently send out emails every day”“My list is tiny, so what’s the point?”I get it, and I got you. Email marketing is magic for y...
2022-07-1103 min
The Copywriter Club PodcastTCC Podcast #288: Creating Your Personal Board of Directors with Allison CarpioAllison Carpio is our guest for the 288th episode of The Copywriter Club Podcast. Allison is a copywriter, analytics specialist, and food aficionado who breaks down what it means to overcome the headtrash that is holding us back from creating and doing what we truly want. In this episode, you’ll find out the importance of staying in alignment with your values, plus…
Starting a freelance career while working a full time job.
The mindset blocks and headtrash that stands in the way of pricing.
The benefits of being in paid communities and high level masterminds.
How to leverage your netw...
2022-04-261h 18
Show Up Real133. Emails That Sell with Copy Coach Allison CarpioI had the honor of talking all things copywriting with Allison Carpio (@allisoncarpio on IG), a copy coach and email expert. Allison shared her advice on writing emails that lead clients to take action, newsletters versus simpler emails, and how to work with a copy coach. She also shared what it's like to work with her!
Follow Allison on Instagram.
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Want more content? Make sure to watch Cat's FREE training: How to Sell-Out Your Offer in Four Simple Steps. Sign Up Here to Get Your Free Training in Your Inbox.
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2022-01-1749 min
Permission to Kick AssAllison Carpio: Doing it Your Own Damn WayWhen Allison encountered the “Hustle Bro” and “Boss Babe” style of marketing, she really didn’t like it. Especially once she learned that a lot of those persuasion tactics are rooted in some pretty deep-seated shit that keeps a lot of people stuck and struggling. Rather than succumb to the shoulds and “yaasss, queen” toxic positivity, she created space to do business more authentically. Listen to find out how you can find success your way. Can’t-Miss Moments From This Episode:What nickname are you giving yourself as the leader of your business? Boss babe? Hot CEO Daddy? Alliso...
2021-12-2252 min
Process to ProfitabilityBuilding an Engaged Email List with a Quiz with Esai ArasiEsai is joining us today to talk about why quiz funnels are such an effective tool for building your email list. She walks us through choosing an idea for your quiz, planning and writing the questions and results, and what comes after someone submits. She also shares he recommendations on quiz software and how to build a quiz that brings the right people into your funnels. Topics Discussed: Why quiz funnels are such an effective tool for building an email list Deciding on an idea for your quiz Planning your quiz and where it should lead...
2021-08-261h 01
The Together Thriving PodcastEPISODE 2: Building Our Own Table at Wellness SummitsEver wonder what it would take to organize a wellness summit from scratch? Tune into listen to our decolonized, intentional approach of building the Together Thriving Summit of 2020 and how our community stepped into this creation process as well!In this episode we cover alllll the details of creating, executing, and learning from Together Thriving’s 2020 Summit including: How Sarah & Valeria met and followed their intuition with the idea of Together Thriving The importance of leaning on community and asking for help Keeping the vision and purpose at the forefront of every decision De...
2021-07-221h 12
Process to ProfitabilityCreating an Email Welcome Sequence that Converts with Allison CarpioAllison is sharing the importance of a welcome sequence for your email list and talks through why so many of the email techniques being taught online feel misaligned. She also teaches us to write a welcome sequence that makes people feel at home and builds relationships and how to use email marketing to convert without feeling icky. Allison shares her tips for writing copy that stays true to our voice and values and the most important parts of a welcome sequence that converts in the right way. Topics Discussed: The importance of a welcome sequence for...
2021-07-228h 55
Permission to Kick AssBrian McCarthy: For Now is Not ForeverSo hey… ever been afraid to put something out there into the world? That’s exactly what happened to me in starting this podcast. Every time I started working on it, the head trash would creep in and send me down an anxiety spiral. I’m so glad I had Brian as my coach – the show might not exist at all without him!Can’t-Miss Moments From This Episode:When the ass kicker becomes the ass kickee: how Brian helped me bust through my own head trash to get this podcast off the ground [danger alert] why...
2021-05-2644 min
Yo Quiero DineroHow to Overcome Your Fears as a Business Owner | Nadia De Ala & Allison Carpio, Hella Rich PodcastEpisode 88 is all about overcoming your fears as a business owner, featuring Nadia & Allison from the Hella Rich Podcast!Allison Carpio & Nadia De Ala are entrepreneurs & the hosts of The Hella Rich Podcast, a show for Woman of Color entrepreneurs who want to get HELLA rich in money, time and joy! Join their free Facebook group here.Allison Carpio is the author of “Shut Up and Take My Money!”, speaker, and marketing consultant. She got fed up seeing all the fake scarcity, high-pressure and sleazy tactics in the online marketing world. Now, she teaches...
2021-05-231h 10
The Business of Writing PodcastHow To Find Your Reader's Deepest Fears and Desires w/ Allison CarpioAllison Carpio is a marketing consultant and travel-loving foodie based in San Francisco, but when she's not prowling for pork belly, she helps clients grow their business by helping them dig deep into their target readers. Allison works with marketers to help them get clarity into who their audience REALLY is – and how to write strong pieces that attract these exact people. The goal of EVERY writer is to connect with their reader, and 9 times out of 10, if there’s a problem with a piece of writing, it’s that the writer has...
2019-12-0336 min
Scaling Freelance005: How creative freelancers can scale their business w/ Abbey WoodcockJoining me on today’s episode of Scaling Freelance is Abbey Woodcock. She is a freelance copywriter that has been featured in some of the largest brands online. Over the years, she's developed systems and strategies that have boosted her revenue beyond what she imagined. Aside from freelancing, she also started freelancecoop.org to help make creativity sustainable.
Abbey and I discuss:
How to get your first freelance copywriting clients
Going to networking events can CHANGE your freelance business
Why you should NOT tell your first client that they are your first client
What you should act...
2019-11-1335 min
CCR – The #1 Copywriter Forum & Community – Kevin Roger's CopyChiefEp 137: Tapping Into Your Customer’s Core Desire with Allison CarpioYou’ve heard the classic sales adage: “There’s what people SAY they want, and what they really want…” Our duty, as copywriters, is to tap into that secret Core Desire most people are too shy to name themselves. Or maybe they don’t quite realize what they really want themselves until we kindly come along and bring it to light Allison Carpio is the leading expert on understanding your…
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2019-07-3000 minCCR – The #1 Copywriter Forum & Community – Kevin Roger's CopyChiefEp 87: Allison Carpio – The Naked Truth About What Motivates Your Customer AvatarsThe old method of defining a SINGLE profile for your best customer is no longer a reality. That’s because modern society is way more diverse than it was even 10 years ago. These days we self-select our information, our entertainment, and our social cultures. That means we need to be just as distinct about our customer avatars. Allison Carpio is a cutting-edge marketing and copywriting…
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2018-02-0100 min
How She Did ItEpisode 3: Allison Carpio on Changing Your MindYolanda sits down with Allison Carpio, a Sales Copywriter for health e-commerce entrepreneurs. Allison is able to travel internationally quite frequently and stay for extended periods of times in the cities she travels to.
For links to what we discuss and to answer the episode's listener question, check out the show notes: http://howshedidit.club/3
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Background Music: ballet by Ryan Little
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Send in a voice message: https://anchor.fm/how-she-did-it/message
Support this podcast: https://anchor.fm/how-she-did-it/support
2017-09-2855 min
???????????????Episode 3: Allison Carpio on Changing Your MindYolanda sits down with Allison Carpio, a Sales Copywriter for health e-commerce entrepreneurs. Allison is able to travel internationally quite frequently and stay for extended periods of times in the cities she travels to.
For links to what we discuss and to answer the episode's listener question, check out the show notes.
Tell a friend to subscribe! Share this link: yolandaenoch.com/podcast
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ABOUT THE SHOW
Email: podcast@notthestandout.club
Facebook: How She Did It
Twitter: @HowSheDidItPod, @YolandaEnoch
Instagram: @HowSheDidItPod, @YolandaEnoch
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FIND ALLISON ONLINE
Website: http://allisoncarpio.com
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Background Music: ballet by Ryan Little
2017-09-2855 minCCR – The #1 Copywriter Forum & Community – Kevin Roger's CopyChiefEp 44 – The Rocky Balboa Guide To A/B Split Testing with Allison CarpioHere’s the reality when it comes to testing: There are no “failed” split tests. You’re always one step closer to your big win with every test… if you do it right. Today I’ve got freelance copywriter and A/B testing specialist, Allison Carpio, on the show. She has helped clients in her previous role at Kissmetrics score 500% sales spikes using her “Rocky Balboa” testing method.
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2017-02-2300 minCCR – The #1 Copywriter Forum & Community – Kevin Roger's CopyChiefEp 27 – A/B split testing with Allison CarpioIn this episode, A/B split test specialist Allison Carpio will show us what split testing is, how you can get started with testing, and ways to get real results with it in your marketing. By the end of this episode, you’ll know exactly how to use it for higher conversions and all the possibilities it opens up for your business. Tune in this episode here: A/
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2016-10-2000 min