Shows
Manufacturing Masters PodcastEpisode #58: Playing the Holiday Blues with Lalith GunaratneCOCKTAIL FOR STRESS
-Putting a business bow on 2024
-Family gatherings and politics
-Gifts
-Weather/Shorter Days
-Over eating/drinking
-Preparing for a new year
You feeling it too? đ„č
In this episode of the Manufacturing Masters Podcast, Alison DeFord is joined by our resident expert, Lalith Gunaratne. Heâs an engineer, serial entrepreneur, educator, parent, and mindfulness expert and one of our most popular guests.
Youâll gain a better understanding of WHY youâre feeling anxiety or stress right now and how to overcome it (no therapy or special shoes required).
Topics include some basic science behind your Circadian Rhythm, w...2024-12-1946 minManufacturing Masters PodcastEpisode #57: Mindful Leadership and High Performance Culture with Lalith GunaratneVision, mission, and valuesâŠhow do they become more than just words on a poster hanging in the lunch room?
Mindful leadershipâŠthatâs how!
Living those values daily. And not just the leadership team, but everyone in the company.
A high performance company requires a high performance culture. This starts at the top and it begins with awareness.
In this episode of the Manufacturing Masters Podcast, Allison DeFord has brought back (by popular demand) our resident mindfulness expert and former engineer and manufacturing owner, Lalith Gunaratne.
Whatâs in it for you?
1. Understanding the value in becoming more aware an...2024-11-1446 minManufacturing Masters PodcastEpĂsode #56: Keeping it Legal with Gayle WaddenThe absolute sexiest and most interesting topic to dip into is HR and complianceâŠno?
But wait, it can be, especially when itâs laid out in a compelling way and it helps you steer clear of litigation and a bad rep!
In this episode of the Manufacturing Masters Podcast, Allison DeFord dives in headfirst with our resident expert, Gayle Wadden, co-founder at Compliance Works.
In a brisk 30 minutes, youâll have a clearer understanding of WHY this is such an important topic to understand and HOW to tackle it in a proactive way.
Takeaways:
1. Why you should care
2. How to...2024-10-1739 minManufacturing Masters PodcastEpisode #55: Lead By Letting Go: "Antarctic' Mike PierceWould it surprise you to know that the #1 constant in manufacturing is CHALLENGES?
With every sale, employee, season, and SKU. You canât stop them from coming.
But you can lead differently to transform those challenges into changes that move your team and your business forward.
In this EXTENDED CUT episode, Allison DeFord goes 90° below zero with prolific storyteller, speaker, and leadership expert, âAntarcticâ Mike Pierce.
He shares a real-life story that happened in 1914 that altered his trajectory and took him on an adventure that involves:
đ„¶ a 59â freezer in San Diego
đđ»ââïžrunning not one but two ultra marathons on an ice shelf in Antarcti...2024-10-091h 01Manufacturing Masters PodcastEpisode #54 - Make The Most Of Manufacturing Day with Bill PadnosAccording to Deloitte, manufacturing is looking at 1.9 million jobs that will go unfilled by 2033.
Unless we do something about it now!
Manufacturing Day is October 4thâŠa day when manufacturers open their doors to share with local communities and students the crucial role manufacturing serves in the economy, as well as the important and rewarding jobs it provide.
In this episode of the Manufacturing Masters Podcast, Allison DeFord pulls back the curtain on your window of opportunity with expert Bill Padnos, founder of CTSG Strategies.
Find out WHY you need to participate.
Tap into a list of ideas on WH...2024-10-0235 minManufacturing Masters PodcastEpisode #53: Using Automation to Get More Done with Less Effort with Wilton Rogers IIIIsnât automation all about the robots?
NO.
Itâs so much more. And, itâs the way to get more done with less effort.
The average company can improve efficiency by more than 30%. Without adding people. So, why arenât we taking advantage of this?
Tune in to this episode of the Manufacturing Masters Podcast with Allison DeFord and âThe Automation Guyâ, Wilton Rogers III, founder of Simply Automate and host of Automation Nation podcast.
Get the skinny on minimizing the manual tasks that are a time suck on your business and how to automate with software to improve effi...2024-09-2539 min
Hello MoxieAllison DeFord, Dorothy Vaughan and Breaking BarriersIn this episode of Hello Moxie, Nicole welcomes branding expert Allison DeFord, founder of Felt Marketing, for an inspiring conversation about the essence of Moxie! đJoin them as they explore what Moxie means to each of them and share three things that currently inspire Allison: the laughter of her daughters, her practice of gratitude and kindness, and the success of her manufacturing clients.They dive into the stories of influential women from history, especially those featured in the film Hidden Figures. Allison recounts a powerful moment when she embodied Moxie during a boardroom meeting, overcoming fear and fin...2024-09-2445 minManufacturing Masters PodcastEpisode #52: Getting Lean and Mean with Chad MetcalfSo many of you are interested in learning how to build a culture of problem solvers!
(Head scratch hereâŠ2 questions come to mind)
1) Where do you start?
2) Can you buy a course or a GUIDE and do it on your own or do you need to hire someone to help?
In this episode of the Manufacturing Masters Podcast, Allison DeFord gets LEAN and mean with our resident expert, Chad Metcalf, Founder and President of Value Stream Solutions.
Tune in and get your questions answered so you can get your business flowing more smoothly (and profitably)!
Get clear on the 4 LE...2024-09-1158 minManufacturing Masters PodcastEpisode #51: Driving Explosive Growth with Mark RobertsWould it surprise you to know that the majority of manufacturing sales people havenât been formally trained in sales?
Or that many sales people avoid the close because they donât know how.
And, that your C and D customers are actually happier with you than your A customers. đ€Ż
These are common sales problems and the good news is that theyâre all fixable.
No SMOKE AND MIRRORS required!
On this episode of the Manufacturing Masters Podcast Allison DeFord gets into the sales weeds with THE sales problem fixer.
Mark Roberts is the CEO and Founder of OTB Solutions...2024-09-0444 minManufacturing Masters PodcastEpisode #50 - Simple techniques to mitigate daily stress with Lalith GunaratneDo you ever feel like youâre the leader or manager who regularly shows up with their hair on fire? đ„
Or unable to focus because that monkey brain of yours is bouncing all over the place?
Daily stress gets the best of all of us and how we deal with can be the difference between soaring success or dismal failure.
Stress and emotional drain affects our bodies too.
And, it seeps into relationships both at work and at home.
Fortunately, there is a solution thatâs both portable and free! And, it starts working immediately!
In this episode of the Man...2024-08-2840 minManufacturing Masters PodcastEpisode #49: How Manufacturing Leaders Master Execution with Monte PedersenAs Good to Great author Jim Collins suggests, âđđđ đđđđđđđđđđđđ đđđ đđđđđđđđ đ đđđđđ đđđđđđđą đđđđ đ·% đđđđđđ đđđ đżđż% đđđđđđđđđ.â
And, alignment requires a good strategy. (Followed by buy-in and execution.)
This can feel like a tall order! đŻ
Good news for you, Manufacturing Masters expert Monte Pedersen, Principal of the CDA Group LLC, joins Allison DeFord in this episode of the Manufacturing Masters Podcast to show you:
1 - What makes a good strategy.
2 - What happens when it breaks down.
3 - What âwell-executedâ looks like.
4 - How to get your people focused on better execution.
Plus, how often to analyze your results!2024-08-0735 minManufacturing Masters PodcastEpisode #48: Spilling the Secret "Marketing-To-Make-Sales-Easier" Sauce with Allison DeFordIf youâre attempts at marketing your business feel more like throwing spaghetti at the wall to see what sticks OR throwing good money after bad and still not sure itâs worth itâŠ
THIS is the episode for you!
Itâs time to stop being the best-kept secret (right CurtAnderson?!) or wasting money on marketing that doesnât grow sales and your business in a sustainable way!
Allison DeFord is flying solo today and spilling the secret sauce on exactly how to market with heart on behalf of and for your customers once and for all.
Sheâs breaking dow...2024-07-3134 minManufacturing Masters PodcastEpisode #47 - Show Me the (Grant) Money with Micki VandelooYou know all that equipment youâd like to buy, employees youâd like to hire and train, or major software purchase youâve been putting offâŠ
What if we told you there are MILLIONS of đ°đ°đ° available to help you pay for all of it?!
As in, State, Federal, and other grant money and all you have to do is apply.
TRUTH: First you have to find the grants and then follow their instructions to the letter and finally submit. (In all your free time)
Lucky for you, weâve got Micki Vandeloo, President of Lakeview Consulting on the pod today and she i...2024-07-2433 minManufacturing Masters PodcastEpisode #46: What Management Gets Wrong About the Shop FloorâAll those people out on the shop floorâŠjust donât want to work OR all they do is make mistakes.â
Ever uttered either of these out loud or under your breath?
BUT. WAIT. (Symptom of a deeper problem here)
What is management getting wrong about the shop floor?
In this episode of the Manufacturing Masters Podcast, Allison DeFord and resident expert, founder of TheCryslerClub, and podcast host of Everyday Business Problems, Dave Crysler, are sharing the 3 things you can do to improve your culture and your KPIâs.
Driving engagement between leadership and the shop floor will help you DO ALL...2024-06-2646 minManufacturing Masters PodcastEpisode #45: Improving Your Return on Influence through PRIf you hear the words PR or Public Relations and you automatically picture the press room at the White House and some catastrophic news, youâre not alone.
The good news for manufacturers is that Industrial Public Relations is NOT THAT!
In this episode of the Manufacturing Masters Podcast, Allison DeFord sits down with Rob Felber, resident expert, founder of Felber PR & Marketing, and veteran firefighter, to demystify PR and show you how to use it to your advantage.
Youâll walk away finally knowing:
- HOW to become newsworthy
- HOW to choose the right industrial publications
- HOW...2024-06-1935 minManufacturing Masters PodcastEpisode #44: Is Implementing ERP The "Magic Pill That's Easy To Swallow"?If implementing an ERP system is so great, why donât people end up using it?
As in the adoption rate can be as low as 20%. What the?
Thereâs no one better to shed some light on this hot topic than our resident expert Sam Gupta, CEO and founder of ElevatIQ.
With decades of experience, he and @Allison DeFord talk:
- Trade offâs in ERP implementation
- When and when not to use âBack-flushingâ
- Effectively onboarding your team
- How to prepare BEFORE implementing
- The three iâs to watch out for
Sam stresses the need for pat...2024-06-1141 minManufacturing Masters PodcastEpisode 43: Growing Your Aftermarket and Advanced Services RevenueAre you comfortable knowing that youâre leaving money on the table?
Didnât think so!
Especially when youâre TIME TO VALUE could start in as little as 3 short monthsâŠhello ROI!
In this episode of the Manufacturing Masters Podcast, Allison DeFord and resident expert Sam Klaidman (Founder of @Middlesex Consulting) dive into:
- HOW TO build a strong aftermarket department
- HOW TO hire the right Field Services Manager
- HOW TO develop stronger Field Service Reps
So, you can grow your aftermarket and specialized service revenue and profit faster! đ°đ°
And, in a sustainable way that keeps the whole team...2024-06-0536 minManufacturing Masters PodcastEpisode #42: Getting More Out Of Your Dealer Network with Tom PaulWhat percentage of your distributor network would you say is HIGH PERFORMING?
1) 20%
2) 10%
3) 1-2%
If your answer is 2 o 3, THIS episode is for you!
Allison DeFord is joined by our expert Tom Paul, founder of BAM, and theyâre serving up the 3 Ways to get more out of your dealer network.
As in, transforming order-takers into consultative experts. đđ» JUST LIKE THAT!
Tune in and see if you relate to the âtypicalâ complaints about distributorsâŠi.e. theyâre lazy, donât understand how to sell our products, take orders and donât ask too many questions.
Then write down Tomâs 3 step approach to e...2024-05-2240 minManufacturing Masters PodcastEpisode #41: How To Get A Bigger Bang For Your Tradeshow BuckManufacturers should stop wasting money on trade shows!
And, instead, start getting a bigger bang for your trade show buck by adopting a better strategy before, during, and after the show.
In this episode of the Manufacturing Masters Podcast, Allison DeFord is pulling back the curtain on her proven trade show strategy for manufacturers to help you increase your ROI, engage with potential customers in a more meaningful way, and analyze the outcome to continue improving the experience.
1. Fire on all cylinders: email, social media, snail mail, giveaways
2. Remove the WE-WE and flip the script
3. Draw more ideal fit...2024-05-1528 minManufacturing Masters PodcastEpisode #40: How Manufacturers Get Staff Involved in InnovationGetting your staff involved in innovation is the fastest way to save money, improve efficiency, and boost your bottomline!
(And, bonus, elevate your recruiting efforts)
You might be thinking, âSure, but itâs easier said than done.â
Donât worry, weâve got you! đđŒ
For over a decade, Bill Padnos, founder of CTSG Strategies, has had the privilege of visiting more than 100 manufacturing companies. In this episode of the Manufacturing Masters Podcast, he and Allison DeFord reveal three common traits Billâs seen in companies where innovation is more than a tagline, but something that every single employee believes in.
This episode i...2024-05-0833 minManufacturing Masters PodcastEpisode #39: Turn a Maintenance Person Into a PlannerWhat do world class maintenance, continuous improvement, YOU, and Manufacturing Masters have in common?
The Queen of world class maintenance, of course. Kim Wolf of Kim Wolf Coaching.
Her expertise spans decades and for companies like Campbellâs and McCormicks. You get a 30-minute masterclass with her in this episode where she and Allison DeFord dive into turning your maintenance person into a planner.
WHATâS IN IT FOR YOU?
-Creating a culture shift and improved mindset
-Ideal traits needed for this position
-Mistakes to avoid
-Ratio of Planners to Maintenance People
-How to Measure Success
And, how about a 25...2024-05-0131 minManufacturing Masters PodcastEpisode #38: Covid Hangover Cure for ManufacturersNormally you could down two Advil and a gallon of water.
Or, maybe a little âhair of the dogâ to cure that nasty hangover.
But, a COVID hangover is a different beast.
And, weâre talking about the symptoms that have surfaced as a result of the last three years of a global pandemic that rocked the manufacturing world.
In this episode of the Manufacturing Masters Podcast, Allison DeFord and Rich Sade, National Sales Manager for S&S Hinge, identify the symptoms youâre experiencing and recommend a cure to weather through and lessen any throbbing pain.
Rich is a manufa...2024-04-2533 minManufacturing Masters PodcastEpisode #37: Generating B2B Leads on Linkedin with the Referrals First ApproachIâd like a SPAM-alotta! đč (Said no one ever)
So why are so many manufacturers still defaulting to cold calling and spammy outreach tactics to generate sales leads?
Would you agree that salespeople in general tend to be tremendous verbal communicators and excel at interpersonal relationships? đŻ
They have a high degree of emotional intelligence, and they can read social cues.
They donât, however, consider themselves great content creators. And since one of the best ways to generate leads on LinkedIn is to share unique, insightful content that establishes you as an expertâŠwell, thatâs going to be a tall order f...2024-04-1053 minManufacturing Masters PodcastEpisode #35: Dealing with Tomorrow's Problems Before They HappenWhatâs your average RPM? As in day to day year over year, how fast are you going?
At mock ten and always fire fighting?
What if you could downshift, have less stress, and still get to where youâre going, faster?! đŻ
As in, dealing with tomorrowâs problems today!
Thatâs what weâre talking about in this episode of the Manufacturing Masters Podcast with our resident expert, Kelland Sewall from rPM3 Canada Solutions.
-Stepping into the future to identify future risk
-Mitigating that risk aka Proactive vs. Reactive
-Taking action and measuring the results
We also uncover the most comm...2024-03-2733 minManufacturing Masters PodcastEpisode #32: Competency Doesn't Create Conversations
Everybodyâs talking about it!!...
You know that restaurant in Austin thatâs known for their Instagram posts about their fun messaging on their sign out front? ...
And that pet-friendly hotel you stayed at that had a goodie bag with your dogs name on it and included emergency numbers for local vets for just in case. ...
Or that restaurant thatâs not known for their melt-in-your-mouth steaks or 360° view; itâs the array of steak knives from around the world that you get to choose from before you dig in.Â
What is B2C getti...2024-03-0124 min
Manufacturing eCommerce SuccessEpisode 2: Trailblazing Marketing Strategies to Smash Your Goals (Guest: Allison DeFord)Are you ready to revolutionize your manufacturing marketing? If so, join us for an enlightening episode of MFG eCommerce Success with Allison DeFord, the mastermind behind FELT Marketing for Manufacturers. Allison brings her unique perspective on retrofitting marketing systems to bolster sales and profitability in the manufacturing sector. With her profound insights into the manufacturing world and a passion for heart-centered marketing, Allison is the go-to expert for transforming marketin...2024-01-111h 00Manufacturing Masters PodcastEpisode #29: Stop Labeling People and Look BeyondLabeling or stereotyping peopleâweâve all been guilty of this!
Itâs probably happened to you as well.
Sadly, for all of us, itâs getting in the way and hurting the industry!
But, it doesnât have to be this way.In this episode of the Manufacturing Masters Podcast, Allison sits down with resident Manufacturing Masters expert and Mavens of Manufacturing host Meaghan Ziemba to:Â
- Bust a Kardashianesque mythÂ
- Better understand why and how we label and make assumptionsÂ
- Share some personal experiences 2024-01-1042 minManufacturing Masters PodcastEpisode #28: You Have Permission to Punch Above Your Weight ClassTHIS is a new year! Itâs YOUR year!
Manufacturing Masters founder, Darrin Mitchell, is on the pod and heâs giving you permission to:Â
- Step outside your comfort zone
- Start creating agreements instead of expectationsÂ
- Ask for the help you needâŠyouâll get it
And, stop being too busy to ACT on the advice and insight you get!
Life is short. Itâs time you stop âsurviving another yearâ and start âthriving.â
Darrin and Allison also do a rapid reflect on 2023âs biggest aha...2024-01-0345 minManufacturing Masters PodcastEpisode #25: Linkedin: Getting From Connection to Sales CallWouldnât it be incredible if someone could give you an easy framework for turning Linkedin connections into paying customers?
Zero spam. No gimmicks.
Just the simple steps you can take, as a real, authentic human, to stop being a wallflower and start making real connections that lead to business.Â
As in, YOU become the life of the party instead of that word-vomit guy/gal that everyone runs from when they see you enter the room.
Thatâs what youâll get out of todayâs episode of the Manufacturing Masters Podcast wit...2023-12-1348 minManufacturing Masters PodcastEpisode #24: Manufacturers Mastermind: Golden Opportunity
Have you ever felt alone running your business? Â
Wished that you had a coach or small team in place, of people just like you, that you could bounce ideas off, share your successes and failures with, and who would hold you accountable so you could GROW IN A BIGGER WAY?
This is that SUPER episode of the Manufacturing Masters Podcast youâve been waiting for.Â
Allison sits down with the two Superfriends that sheâs been Masterminding with every single week for more than 10 years! TEN YEARS!!
After being asked repeatedly over the ye...2023-12-0636 minManufacturing Masters PodcastEpisode #18: From Intern to CEO
Lifeâs funny! You go to college thinking youâre going to architect skyscrapers and instead you end up architecting a manufacturing business.
Better yet, you start out as an intern and end up becoming the CEO. (Not in ten minutes, of course).
Todayâs guest on the Manufacturing Masters Podcast, ironically, experienced both!
Brent Hardman from Powell is pulling back the curtain to share insights and experience to help you succeed, whether youâre an intern or a CEO.
Allison originally interviewed Brent three years ago and his episode turned out to be...2023-10-2545 minManufacturing Masters PodcastBONUS EPISODE: Overcoming Imposter SyndromeâA life changing conversation with Darrin Mitchell
How many times have you been in a meeting or at an event and thought, âIâm not good enough to be here, I donât know enough, Iâm not an expert; someoneâs gonna recognize that Iâm an imposter and call me out!â
Imposter syndrome, anyone?Â
That dreaded paralyzing self doubt that keeps us from showing up, trying, contributing, and recognizing our true potential and worth.
In this special episode of the Manufacturing Masters Podcast, Allison and our founder, Darrin Mitchell, are diving head first into imposter syndrome and uncovering why it happens...2023-10-1157 minManufacturing Masters PodcastEpisode #15: Empathy + Synergy + Strategy = VictoryThis episode is brought to you by the Letter E!
Eddie Saunders Jr.
Expert in Manufacturing
Empathy in Marketing
Evangelist for Manufacturing
All the important Eâs today in this episode of the Manufacturing Masters Podcast where Eddie and Allison meet up for the first time.
Unsure about empathetic marketing? Youâre not alone. In this must-catch episode, youâll learn why itâs more important than ever, how to buddy up with another manufacturer to drastically improve your results, and the sheer value of âstealingâ attention oft...2023-09-2034 minManufacturing Masters PodcastEpisode #14 - Improving Mental Health Impacts Your Business and BottomlineIf you noticed an employee limping or complaining about sore wrists would you feel uncomfortable asking them if they hurt themselves or need to see a doctor? Probably not, itâs physical!
How about if they seem a little emotional, depressed, anxious, or theyâre suddenly always âshortâ with co-workers? Probably somewhat uncomfortableâŠitâs more mental.
For so long, the subject of mental health has felt so taboo.
Fortunately, today, weâve realized that your brain and your body are connected (OBVIOUSLY) and itâs equally i...2023-09-1334 minManufacturing Masters PodcastEpisode #13: We've Got To Increase Sales By 10%What do you do when your CFO tells you, âWeâve got to increase sales by 10%! GO!âBefore you stress out (because you know youâve been busting your bahooky already and you can only spread yourself so thin) wipe that sweat off your brow and listen to this episode of the Manufacturing Masters Podcast with expert Ken Cheo from MySalesCoach.And, if youâre the CEO or CFO, have your team listen to this one!Ken's got your back with: - the right questions to ask first- the strategy that will make the differe...2023-09-0538 minManufacturing Masters PodcastEpisode #12: Create a digital twin of your sales teamAre you familiar with a Digital Twin?The concept of mirroring your sales team in digital format. (No 3D printer required)In this episode of the Manufacturing Masters Podcast youâll learn firsthand from expert Greg Mischio from Winbound:1) Whatâs the one challenger weâre all facing and how to overcome it2) Why content isnât as effective without a strategic approach3) How your flesh and blood sales team can leverage the digital twinAnd, most importantly, the power of SHOWING vs. TELLING to market way more effectively and make sales easier and faster....2023-08-3030 min
The Manufacturers' NetworkFelt Marketing for Manufacturers: Uncomplicating Success in the Manufacturing World with Allison DeFordConnect with Allison DeFord:LinkedIn: https://www.linkedin.com/in/allisondeford/Email: allison@feltmarketing.comï»żLisa Ryan: Hey, it's Lisa Ryan. Welcome to the Manufacturer's Network podcast. I'm excited to introduce our guest today, Allison DeFord. Allison is the founder and trailblazer at felt marketing for manufacturers, and also an expert on the manufacturing MA Masters platform and the overly caffeinated host of the Manufacturing Masters podcast.She lives to rid the manufacturing world of the web. We syndrome and guide manufacturers to being seen, heard, and felt by...2023-08-2128 minManufacturing Masters PodcastEPISODE 8: How to Think Like a World-class Aftermarket Parts Manager with Kristina HarringtonWould you agree that âaftermarketâ is usually an âafterthoughtâ for OEMâs!
So, why arenât more manufacturers taking advantage of turning aftermarket sales and service into a profit center? And leaving money on the table as a result.
In this episode of the Manufacturing Masters Podcast, you get a free front-row seat to a masterclass on this untouched treasure sitting inside your business.
Join Allison and Kris Harrington, resident Manufacturing Masters expert and founder of Gen Alpha, as they unpack the how-tos and the whatâs in it for you to create a...2023-08-0227 min
Lumber Slingers24: Allison DeFord - North American Forest FoundationAllison DeFord is a complete gem, and also the Executive Director of the North American Forest Foundation. Today she joins Chelsea to talk about all GOOD work that the North American Forest Foundation (N.A.F.F) is doing!
N.A.F.F. started back in 1989, with a mission is to support the forest products industry through education, promotion, advocacy of science-based facts about sustainable forestry, and by revealing the truth about trees â our worldâs most diverse, abundant, renewable natural resource.
Allison's mission since joining N.A.F.F has been to make the foundation visible, and relevant to educ...2023-02-2030 min
MFG OutLoudEpisode #54 â Automation, Evolution, and Growth: Part 1With special guests Craig Zoberis, President of FUSION / RoboJob USA and Jelle De Roovere, GeschĂ€ftsfĂŒhrer (Managing Director) RoboJob GmbH.--- Support this podcast: https://anchor.fm/mfgoutloud/support2021-09-1042 min
MFG OutLoudEpisode #53 â The Goal Is to Innovate, Not AdministrateWith special guest Adam Keating, Co-Founder & CEO at CoLab Software.--- Support this podcast: https://anchor.fm/mfgoutloud/support2021-08-2631 min
MFG OutLoudEpisode #52 â Magic on the Factory Floor: Part 2With special guest Paul Vragel, President of 4aBetterBusiness, Inc.--- Support this podcast: https://anchor.fm/mfgoutloud/support2021-08-1932 min
MFG OutLoudEpisode #51 â Magic on the Factory Floor: Part 1With special guest Paul Vragel, President of 4aBetterBusiness, Inc.--- Support this podcast: https://anchor.fm/mfgoutloud/support2021-08-1245 min
MFG OutLoudEpisode #50 â The âAirbnbâ of On-Demand ManufacturingWith special guest Adam Bowe, Head of Community and Marketplace Engagement at Xometry.--- Support this podcast: https://anchor.fm/mfgoutloud/support2021-07-2930 min
MFG OutLoudEpisode #49 â Helping Leaders Add a Zero to Your RevenueWith special guest Brad Smith, CEO of Stellar Insights.--- Support this podcast: https://anchor.fm/mfgoutloud/support2021-07-1531 min
MFG OutLoudEpisode #48 â Adapting at the Speed of CultureWith special guest Felix Bazgan.--- Support this podcast: https://anchor.fm/mfgoutloud/support2021-07-0837 min
MFG OutLoudEpisode #47 â Because Heâs All About That SpaceWith special guest Mike Magliano.--- Support this podcast: https://anchor.fm/mfgoutloud/support2021-07-0130 min
MFG OutLoudEpisode #46 â Stop Selling and Start ServingWith special guest Chris Grainger.--- Support this podcast: https://anchor.fm/mfgoutloud/support2021-06-2433 min
MFG OutLoudEpisode #45 â Anniversary Episode: Part 3A special anniversary episode, looking back at episodes 33-42 with Allison and Ray.--- Support this podcast: https://anchor.fm/mfgoutloud/support2021-06-1031 min
MFG OutLoudEpisode #44 â Anniversary Episode: Part 2A special anniversary episode, looking back at episodes 24-32 with Allison and Ray.--- Support this podcast: https://anchor.fm/mfgoutloud/support2021-06-0338 min
MFG OutLoudEpisode #43 â Anniversary Episode: Part 1A special anniversary episode, looking back at episodes 1-13 with Allison and Ray.--- Support this podcast: https://anchor.fm/mfgoutloud/support2021-05-2053 min
MFG OutLoudEpisode #43 â Anniversary Episode: Part 1A special anniversary episode, looking back at episodes 1-13 with Allison and Ray.
---
Support this podcast: https://anchor.fm/mfgoutloud/support2021-05-2007 min
MFG OutLoudEpisode #42 â The ERP Turning Complex into CashWith special guest Paul Van Metre.--- Support this podcast: https://anchor.fm/mfgoutloud/support2021-05-0329 min
MFG OutLoudEpisode #41 â When âThe Girlsâ Take Over the Family BusinessWith special guest Lori Tapani, Co-President and Owner at Wyoming Machine.--- Support this podcast: https://anchor.fm/mfgoutloud/support2021-04-0132 min
MFG OutLoudEpisode #40 â Product Launches Your CEO Loves and Competitors FearWith special guest Dave Daniels from BrainKraft.--- Support this podcast: https://anchor.fm/mfgoutloud/support2021-03-2034 min
MFG OutLoudEpisode #39 â Rebranding and Cutting Through the NoiseThe story behind the product, with special guest Trent Dunn from Pelican Wire and Wire Experts Group.--- Support this podcast: https://anchor.fm/mfgoutloud/support2021-03-0729 min
MFG OutLoudEpisode #38 â The Path to Global MarketsWith special guest Andrew Deutsch, Founder/CEO of Fangled Tech.--- Support this podcast: https://anchor.fm/mfgoutloud/support2021-02-2633 min
MFG OutLoudEpisode #37 â Cyber Security For Every ManufacturerThink you donât need it? Think again! With special guest Jacob Warren from Warren Research Inc.--- Support this podcast: https://anchor.fm/mfgoutloud/support2021-02-1728 min
MFG OutLoudEpisode #36 â Manufacturing at the Speed of BlockchainIntegrating intelligent information, with special guest Justin Goldston (PhD / TEDx Speaker).--- Support this podcast: https://anchor.fm/mfgoutloud/support2021-02-0529 min
MFG OutLoudEpisode #35 â Creating the Connected Growth Engine Tool (Part 2)Itâs like doubling your sales team, with special guest Phil Sponsler from Orbitform.--- Support this podcast: https://anchor.fm/mfgoutloud/support2021-02-0419 min
MFG OutLoudEpisode #34 â Creating the Connected Growth Engine Tool (Part 1)Itâs like doubling your sales team, with special guest Phil Sponsler from Orbitform.--- Support this podcast: https://anchor.fm/mfgoutloud/support2021-01-2227 min
MFG OutLoudEpisode #33 â She Believed She Could, So She DidHow this small manufacturer created a category of one, with special guest Bonnie Sussman Strominger.--- Support this podcast: https://anchor.fm/mfgoutloud/support2020-12-3146 min
Marketing Mondays with Ira BowmanMarketing Monday with Ira Bowman and Guest Allison DeFordAllison DeFord is a 30 year plus marketing veteran and a good as such a great professional to learn from. Listen as we discuss her journey and tips she offers to those looking to improve their marketing efforts.
As always, if you want to catch the video recording, you can find it on my website of Bowman Digital Media here: https://bowmandigitalmedia.com/marketing-mondays/
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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app2020-12-311h 19
Specified: Building Materials & Construction Growth PodcastFinding Your Voice In Marketing (With Allison DeFord)Allison DeFord is the Founder of FELT Marketing for Manufacturers. Sheâs also the co-host of the MFG OutLoud Podcast, which features courageous conversations about sales and marketing for todayâs manufacturers. In this episode of Specified Growth Podcast, Allison discusses how she got into podcasting and what it has taught her. She also talks about marketing for manufacturers and how to know if youâre doing a good job with your current marketing strategy. Donât miss this episode of Specified!Please reach out if you have any feedback...2020-12-2131 min
MFG OutLoudEpisode #32 â The Race to Manufacturing 4.0Embracing new tech and innovation, with special guest Rich Sade.--- Support this podcast: https://anchor.fm/mfgoutloud/support2020-11-1929 min
MFG OutLoudEpisode #31 â Manufacturing Marketing: Creating a Digital TwinItâs like doubling your sales team, with special guest Greg Mischio from Winbound.--- Support this podcast: https://anchor.fm/mfgoutloud/support2020-11-1233 min
MFG OutLoudEpisode #30 â The Engineer Who Embraced Sales & MarketingHow the âBook of Boringâ can teach a young dog old tricks, with special guest Jack Burley from Big Kaiser Precision Tooling.--- Support this podcast: https://anchor.fm/mfgoutloud/support2020-11-0531 min
MFG OutLoudEpisode #29 â Millennial Manufacturing RevolutionNext generation never stops learning, with special guest Tom Hilaris from Ergoseal.--- Support this podcast: https://anchor.fm/mfgoutloud/support2020-10-2223 min
MFG OutLoudEpisode #28 â Changing Perceptions in ManufacturingFinding Americaâs Greatest Champion, with special guest Terry Iverson, Iverson & Co.--- Support this podcast: https://anchor.fm/mfgoutloud/support2020-10-1530 min
MFG OutLoudEpisode #27 â From Intern to CEOTurning small into mighty, with special guest Brent Hardman, Powell Fabrication and Manufacturing.--- Support this podcast: https://anchor.fm/mfgoutloud/support2020-09-2641 min
MFG OutLoudEpisode #26 â Up-Skilling Your Sales TeamThe training they need to stop selling naked, with special guests Andy Solomon and Mark Roberts.--- Support this podcast: https://anchor.fm/mfgoutloud/support2020-09-2634 min
MFG OutLoudPart 4 - Sales & Marketing Game ChangersWhat does Leading Your Team in the New Normal look like? Tune in to this fourth and final episode of our 4-part series to gain insight and tactics you can use right now to elevate your leadership and make sales easier.'Cause you're a #sales and #marketing game-changer like that! đđŒJoin your MFG OutLoud co-hosts along with Mark Mitchell, Chris Luecke, Mark Roberts, and Ben Baker for this 'happy hour' episode.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgo...2020-09-261h 01
MFG OutLoudPart 3 - Sales & Marketing Game ChangersThe fastest way to grow your business is to make sales easier. The way you do that is by reducing risk right upfront. đŻWhy do people trust you? Why do customers trust your company? The truth will totally surprise you. đ„Your burning questions answered today with the Sales and Marketing GameChangers in Part 3 of our 4-part series.We're on a mission to help manufacturers stop wasting time and money on marketing that doesn't grow sales.Helping you reduce risk and ultimately make sales easier.Join us!--- This episode is spon...2020-09-171h 03
MFG OutLoudSpecial Episode: Sales and Marketing Game Changers Part 2 - Leveraging Data to Stop Selling Naked"You only find out who's swimming naked when the tide goes out." - Warren BuffettUnless you have a six-pack (Coors doesn't count) and buns of steel it's not a good idea.đđŒ You're vulnerable.đđŒ Customers feel uneasy.đđŒ You're leaving money on the table.We're changing things up and offering you 4 special deluxe episodes of MFG OutLoud Podcast through the month of September.Catch Part 2 of the Sales and Marketing #GameChangers and find out:1. If you're selling naked2. What to do about it3. How to turn data into dollars2020-09-1154 min
MFG OutLoudSales & Manufacturing Game Changers - PART 1: Marketing That's Seen, Heard and Feltđ„ đ©đŒđčđ”đ°đ”đź đžđŒđŹđșđ»đ°đ¶đ”: How can you break through the noise (3,000 advertising messages your customers see every single day) and make sales easier?By understanding your audience better and connecting with them on an emotional level (how they make decisions 90% of the time) So, you're not just seen and heard, you're felt!We answer your burning questions here in PART 1 of the Sales and Marketing Game Changers with Allison DeFord, Ray Ziganto, Ben Baker, Mark Roberts, Chris Luecke, and Mark Mitchell.Grab a bib, 'cause all the secret sauce. đ--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.f...2020-09-031h 02
MFG OutLoudEpisode #25 â Bridging the Manufacturing Skills GapUp-selling the workforce you love, with special guest Kathleen Burley.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support2020-08-1934 min
MFG OutLoudEpisode #24 â The Good, the Bad, and the Ugly of Channel Marketing ProgramsBuild sales and loyalty in your distribution channel, with special guest Lorraine Ball.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support2020-08-1429 min
MFG OutLoudEpisode #23 â Manufacturing Underdog Leads the PackThe thing youâre good at may be holding you back, with special guest Darrin Mitchell.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support2020-08-0542 min
MFG OutLoudEpisode #22 â SteamChain: Machinery as a ServiceThe next step in advanced manufacturing, with special guest Michael Cromheecke.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support2020-07-3044 min
MFG OutLoudEpisode #21 â Execution Mastery: The Full MonteLeadership through the lens of execution (no pants required), with special guest Monte Pedersen.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support2020-07-2332 min
MFG OutLoudEpisode #20 â Calibrate Your Relationship GPSConnecting with the people who power your business, with special guest Ed Wallace.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support2020-07-1638 min
MFG OutLoudEpisode #19 â E-Commerce for Manufacturers? Yes way!Leverage this growth opportunity and stop being the best kept secret, with special guest Curt Anderson.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support2020-07-0734 min
MFG OutLoudEpisode #18 â Show Me the MoneyBuilding value for your customers and shareholders, with special guest Damon Pistulka.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support2020-07-0230 min
MFG OutLoudEpisode #17 â Selling NakedNo smoke & mirrors sales strategies and structures for todayâs manufacturers, with special guest Mark Allen Roberts.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support2020-06-1829 min
MFG OutLoudEpisode #16 â MFG Happy Hour: Harnessing Smart ManufacturingTechnology, tools, and the business of change, with special guest Chris Luecke.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support2020-06-0529 min
MFG OutLoudEpisode #15 â Growing Building Materials Sales NowStop waiting, start creating the new normal, with special guest Mark Mitchell.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support2020-06-0337 min
MFG OutLoudEpisode #14 â Leading Your Team in the New NormalEngage, retain and grow your employees, with special guest Ben Baker.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support2020-05-2127 min
MFG OutLoudEpisode #13 â Building the New Normal NOW: 7 Actions for SuccessHow building materials manufacturers will emerge stronger after coronavirus.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support2020-05-1526 min
MFG OutLoudEpisode #12 â The David and Goliath Moment for ManufacturersSitting on the sidelines waiting or seizing this rare opportunity and doing?--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support2020-05-0132 min
MFG OutLoudEpisode #11 â Creating a New Value Curve While Flattening the CurveCreating a âblue oceanâ customer experience.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support2020-04-2433 min
MFG OutLoudEpisode #10 â 7 Actions That Speak Louder Than WordsStanding out in the crowd of âweâre here for you!â--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support2020-04-1624 min
MFG OutLoudEpisode #9 â Crisis Whack-a-Mole: Itâs OK Not To Be OKHunker down, but donât shut down.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support2020-04-0324 min
MFG OutLoudEpisode #8 â Coronavirus Pandemic: Adapting to a New NormalYour competitive advantage lies in your ability to identify and align to your customersâ ânew normal.â--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support2020-03-2540 min
MFG OutLoudEpisode #7 â Shake off the Features and Benefits Hangover and Make Sales EasierNot an AA group for this, but there should be. Shake off the Features  and Benefits Hangover and start tapping into 95% of customersâ  decision-making brain.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support2020-02-2720 min
MFG OutLoudEpisode #6 â Social Media for ManufacturersA courageous conversation about social mediaâthat thing that used to be ânice to haveâ and thatâs now necessary AF.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support2020-02-2626 min
MFG OutLoudEpisode #5 â Love, Manufacturing StyleLeading with head or heart? A courageous conversation about overcoming  fear, dispelling old beliefs and flipping love on itâs ear to create a  more loyal fan base.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support2020-02-2037 min
MFG OutLoudEpisode #4 â The Family Business: Helping you or holding you back?From nepotism to favoritism. This is a courageous conversation about  keeping it All in the Family or breaking the mold and looking outside.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support2020-01-2932 min