Shows
Across the Yard PodcastGrowing with the Future: Across the Yard with Allison Deford, NAFF S04EP11This episode is for anyone in the forestry and building materials industries who are interested in attracting more youth or general public into the industry, and how you can get involved in the effort.
The industry is facing a significant skills gap due to a lack of youth interest and new hires, but people are taking action. So, what can we do about it?
In this week’s episode of Across the Yard, Liz Kovach sits down with Allison DeFord, Executive Director at the North American Forest Foundation (NAFF), to discuss NAFF’s initiatives on educating the public about the fore...
2026-02-0635 min
The Woodpreneur PodcastAllison DeFord, North American Forest FoundationEducating the next generation about forestry and sustainable wood practices is essential for the future of the industry, but misconceptions about trees and forest management continue to create barriers.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Allison DeFord, Executive Director of the North American Forest Foundation, to explore the foundation's mission to educate young people about responsible forestry and dispel common myths surrounding the industry. Allison shares her personal journey into forestry after years of involvement through her husband's career and how that experience shaped her passion for forest education and...
2026-01-0829 min
Manufacturing Masters PodcastEpisode #58: Playing the Holiday Blues with Lalith GunaratneCOCKTAIL FOR STRESS
-Putting a business bow on 2024
-Family gatherings and politics
-Gifts
-Weather/Shorter Days
-Over eating/drinking
-Preparing for a new year
You feeling it too? 🥹
In this episode of the Manufacturing Masters Podcast, Alison DeFord is joined by our resident expert, Lalith Gunaratne. He’s an engineer, serial entrepreneur, educator, parent, and mindfulness expert and one of our most popular guests.
You’ll gain a better understanding of WHY you’re feeling anxiety or stress right now and how to overcome it (no therapy or special shoes required).
Topics include some basic science behind your Circadian Rhythm, w...
2024-12-1946 minManufacturing Masters PodcastEpisode #57: Mindful Leadership and High Performance Culture with Lalith GunaratneVision, mission, and values…how do they become more than just words on a poster hanging in the lunch room?
Mindful leadership…that’s how!
Living those values daily. And not just the leadership team, but everyone in the company.
A high performance company requires a high performance culture. This starts at the top and it begins with awareness.
In this episode of the Manufacturing Masters Podcast, Allison DeFord has brought back (by popular demand) our resident mindfulness expert and former engineer and manufacturing owner, Lalith Gunaratne.
What’s in it for you?
1. Understanding the value in becoming more aware an...
2024-11-1446 minManufacturing Masters PodcastEpísode #56: Keeping it Legal with Gayle WaddenThe absolute sexiest and most interesting topic to dip into is HR and compliance…no?
But wait, it can be, especially when it’s laid out in a compelling way and it helps you steer clear of litigation and a bad rep!
In this episode of the Manufacturing Masters Podcast, Allison DeFord dives in headfirst with our resident expert, Gayle Wadden, co-founder at Compliance Works.
In a brisk 30 minutes, you’ll have a clearer understanding of WHY this is such an important topic to understand and HOW to tackle it in a proactive way.
Takeaways:
1. Why you should care
2. How to...
2024-10-1739 minManufacturing Masters PodcastEpisode #55: Lead By Letting Go: "Antarctic' Mike PierceWould it surprise you to know that the #1 constant in manufacturing is CHALLENGES?
With every sale, employee, season, and SKU. You can’t stop them from coming.
But you can lead differently to transform those challenges into changes that move your team and your business forward.
In this EXTENDED CUT episode, Allison DeFord goes 90° below zero with prolific storyteller, speaker, and leadership expert, ‘Antarctic’ Mike Pierce.
He shares a real-life story that happened in 1914 that altered his trajectory and took him on an adventure that involves:
🥶 a 59’ freezer in San Diego
🏃🏻♂️running not one but two ultra marathons on an ice shelf in Antarcti...
2024-10-091h 01Manufacturing Masters PodcastEpisode #54 - Make The Most Of Manufacturing Day with Bill PadnosAccording to Deloitte, manufacturing is looking at 1.9 million jobs that will go unfilled by 2033.
Unless we do something about it now!
Manufacturing Day is October 4th…a day when manufacturers open their doors to share with local communities and students the crucial role manufacturing serves in the economy, as well as the important and rewarding jobs it provide.
In this episode of the Manufacturing Masters Podcast, Allison DeFord pulls back the curtain on your window of opportunity with expert Bill Padnos, founder of CTSG Strategies.
Find out WHY you need to participate.
Tap into a list of ideas on WH...
2024-10-0235 minManufacturing Masters PodcastEpisode #53: Using Automation to Get More Done with Less Effort with Wilton Rogers IIIIsn’t automation all about the robots?
NO.
It’s so much more. And, it’s the way to get more done with less effort.
The average company can improve efficiency by more than 30%. Without adding people. So, why aren’t we taking advantage of this?
Tune in to this episode of the Manufacturing Masters Podcast with Allison DeFord and “The Automation Guy”, Wilton Rogers III, founder of Simply Automate and host of Automation Nation podcast.
Get the skinny on minimizing the manual tasks that are a time suck on your business and how to automate with software to improve effi...
2024-09-2539 min
Hello MoxieAllison DeFord, Dorothy Vaughan and Breaking BarriersIn this episode of Hello Moxie, Nicole welcomes branding expert Allison DeFord, founder of Felt Marketing, for an inspiring conversation about the essence of Moxie! 🎉Join them as they explore what Moxie means to each of them and share three things that currently inspire Allison: the laughter of her daughters, her practice of gratitude and kindness, and the success of her manufacturing clients.They dive into the stories of influential women from history, especially those featured in the film Hidden Figures. Allison recounts a powerful moment when she embodied Moxie during a boardroom meeting, overcoming fear and fin...
2024-09-2445 minManufacturing Masters PodcastEpisode #52: Getting Lean and Mean with Chad MetcalfSo many of you are interested in learning how to build a culture of problem solvers!
(Head scratch here…2 questions come to mind)
1) Where do you start?
2) Can you buy a course or a GUIDE and do it on your own or do you need to hire someone to help?
In this episode of the Manufacturing Masters Podcast, Allison DeFord gets LEAN and mean with our resident expert, Chad Metcalf, Founder and President of Value Stream Solutions.
Tune in and get your questions answered so you can get your business flowing more smoothly (and profitably)!
Get clear on the 4 LE...
2024-09-1158 minManufacturing Masters PodcastEpisode #51: Driving Explosive Growth with Mark RobertsWould it surprise you to know that the majority of manufacturing sales people haven’t been formally trained in sales?
Or that many sales people avoid the close because they don’t know how.
And, that your C and D customers are actually happier with you than your A customers. 🤯
These are common sales problems and the good news is that they’re all fixable.
No SMOKE AND MIRRORS required!
On this episode of the Manufacturing Masters Podcast Allison DeFord gets into the sales weeds with THE sales problem fixer.
Mark Roberts is the CEO and Founder of OTB Solutions...
2024-09-0444 minManufacturing Masters PodcastEpisode #50 - Simple techniques to mitigate daily stress with Lalith GunaratneDo you ever feel like you’re the leader or manager who regularly shows up with their hair on fire? 🔥
Or unable to focus because that monkey brain of yours is bouncing all over the place?
Daily stress gets the best of all of us and how we deal with can be the difference between soaring success or dismal failure.
Stress and emotional drain affects our bodies too.
And, it seeps into relationships both at work and at home.
Fortunately, there is a solution that’s both portable and free! And, it starts working immediately!
In this episode of the Man...
2024-08-2840 minManufacturing Masters PodcastEpisode #49: How Manufacturing Leaders Master Execution with Monte PedersenAs Good to Great author Jim Collins suggests, “𝚃𝚑𝚎 𝚛𝚎𝚚𝚞𝚒𝚛𝚎𝚖𝚎𝚗𝚝𝚜 𝚏𝚘𝚛 𝚋𝚞𝚒𝚕𝚍𝚒𝚗𝚐 𝚊 𝚐𝚛𝚎𝚊𝚝 𝚌𝚘𝚖𝚙𝚊𝚗𝚢 𝚝𝚊𝚔𝚎 𝟷% 𝚟𝚒𝚜𝚒𝚘𝚗 𝚊𝚗𝚍 𝟿𝟿% 𝚊𝚕𝚒𝚐𝚗𝚖𝚎𝚗𝚝.”
And, alignment requires a good strategy. (Followed by buy-in and execution.)
This can feel like a tall order! 💯
Good news for you, Manufacturing Masters expert Monte Pedersen, Principal of the CDA Group LLC, joins Allison DeFord in this episode of the Manufacturing Masters Podcast to show you:
1 - What makes a good strategy.
2 - What happens when it breaks down.
3 - What “well-executed” looks like.
4 - How to get your people focused on better execution.
Plus, how often to analyze your results!
2024-08-0735 minManufacturing Masters PodcastEpisode #48: Spilling the Secret "Marketing-To-Make-Sales-Easier" Sauce with Allison DeFordIf you’re attempts at marketing your business feel more like throwing spaghetti at the wall to see what sticks OR throwing good money after bad and still not sure it’s worth it…
THIS is the episode for you!
It’s time to stop being the best-kept secret (right CurtAnderson?!) or wasting money on marketing that doesn’t grow sales and your business in a sustainable way!
Allison DeFord is flying solo today and spilling the secret sauce on exactly how to market with heart on behalf of and for your customers once and for all.
She’s breaking dow...
2024-07-3134 minManufacturing Masters PodcastEpisode #47 - Show Me the (Grant) Money with Micki VandelooYou know all that equipment you’d like to buy, employees you’d like to hire and train, or major software purchase you’ve been putting off…
What if we told you there are MILLIONS of 💰💰💰 available to help you pay for all of it?!
As in, State, Federal, and other grant money and all you have to do is apply.
TRUTH: First you have to find the grants and then follow their instructions to the letter and finally submit. (In all your free time)
Lucky for you, we’ve got Micki Vandeloo, President of Lakeview Consulting on the pod today and she i...
2024-07-2433 minManufacturing Masters PodcastEpisode #46: What Management Gets Wrong About the Shop Floor“All those people out on the shop floor…just don’t want to work OR all they do is make mistakes.”
Ever uttered either of these out loud or under your breath?
BUT. WAIT. (Symptom of a deeper problem here)
What is management getting wrong about the shop floor?
In this episode of the Manufacturing Masters Podcast, Allison DeFord and resident expert, founder of TheCryslerClub, and podcast host of Everyday Business Problems, Dave Crysler, are sharing the 3 things you can do to improve your culture and your KPI’s.
Driving engagement between leadership and the shop floor will help you DO ALL...
2024-06-2646 minManufacturing Masters PodcastEpisode #45: Improving Your Return on Influence through PRIf you hear the words PR or Public Relations and you automatically picture the press room at the White House and some catastrophic news, you’re not alone.
The good news for manufacturers is that Industrial Public Relations is NOT THAT!
In this episode of the Manufacturing Masters Podcast, Allison DeFord sits down with Rob Felber, resident expert, founder of Felber PR & Marketing, and veteran firefighter, to demystify PR and show you how to use it to your advantage.
You’ll walk away finally knowing:
- HOW to become newsworthy
- HOW to choose the right industrial publications
- HOW...
2024-06-1935 minManufacturing Masters PodcastEpisode #44: Is Implementing ERP The "Magic Pill That's Easy To Swallow"?If implementing an ERP system is so great, why don’t people end up using it?
As in the adoption rate can be as low as 20%. What the?
There’s no one better to shed some light on this hot topic than our resident expert Sam Gupta, CEO and founder of ElevatIQ.
With decades of experience, he and @Allison DeFord talk:
- Trade off’s in ERP implementation
- When and when not to use “Back-flushing”
- Effectively onboarding your team
- How to prepare BEFORE implementing
- The three i’s to watch out for
Sam stresses the need for pat...
2024-06-1141 minManufacturing Masters PodcastEpisode 43: Growing Your Aftermarket and Advanced Services RevenueAre you comfortable knowing that you’re leaving money on the table?
Didn’t think so!
Especially when you’re TIME TO VALUE could start in as little as 3 short months…hello ROI!
In this episode of the Manufacturing Masters Podcast, Allison DeFord and resident expert Sam Klaidman (Founder of @Middlesex Consulting) dive into:
- HOW TO build a strong aftermarket department
- HOW TO hire the right Field Services Manager
- HOW TO develop stronger Field Service Reps
So, you can grow your aftermarket and specialized service revenue and profit faster! 💰💰
And, in a sustainable way that keeps the whole team...
2024-06-0536 minManufacturing Masters PodcastEpisode #42: Getting More Out Of Your Dealer Network with Tom PaulWhat percentage of your distributor network would you say is HIGH PERFORMING?
1) 20%
2) 10%
3) 1-2%
If your answer is 2 o 3, THIS episode is for you!
Allison DeFord is joined by our expert Tom Paul, founder of BAM, and they’re serving up the 3 Ways to get more out of your dealer network.
As in, transforming order-takers into consultative experts. 🙌🏻 JUST LIKE THAT!
Tune in and see if you relate to the “typical” complaints about distributors…i.e. they’re lazy, don’t understand how to sell our products, take orders and don’t ask too many questions.
Then write down Tom’s 3 step approach to e...
2024-05-2240 minManufacturing Masters PodcastEpisode #41: How To Get A Bigger Bang For Your Tradeshow BuckManufacturers should stop wasting money on trade shows!
And, instead, start getting a bigger bang for your trade show buck by adopting a better strategy before, during, and after the show.
In this episode of the Manufacturing Masters Podcast, Allison DeFord is pulling back the curtain on her proven trade show strategy for manufacturers to help you increase your ROI, engage with potential customers in a more meaningful way, and analyze the outcome to continue improving the experience.
1. Fire on all cylinders: email, social media, snail mail, giveaways
2. Remove the WE-WE and flip the script
3. Draw more ideal fit...
2024-05-1528 minManufacturing Masters PodcastEpisode #40: How Manufacturers Get Staff Involved in InnovationGetting your staff involved in innovation is the fastest way to save money, improve efficiency, and boost your bottomline!
(And, bonus, elevate your recruiting efforts)
You might be thinking, “Sure, but it’s easier said than done.”
Don’t worry, we’ve got you! 👊🏼
For over a decade, Bill Padnos, founder of CTSG Strategies, has had the privilege of visiting more than 100 manufacturing companies. In this episode of the Manufacturing Masters Podcast, he and Allison DeFord reveal three common traits Bill’s seen in companies where innovation is more than a tagline, but something that every single employee believes in.
This episode i...
2024-05-0833 minManufacturing Masters PodcastEpisode #39: Turn a Maintenance Person Into a PlannerWhat do world class maintenance, continuous improvement, YOU, and Manufacturing Masters have in common?
The Queen of world class maintenance, of course. Kim Wolf of Kim Wolf Coaching.
Her expertise spans decades and for companies like Campbell’s and McCormicks. You get a 30-minute masterclass with her in this episode where she and Allison DeFord dive into turning your maintenance person into a planner.
WHAT’S IN IT FOR YOU?
-Creating a culture shift and improved mindset
-Ideal traits needed for this position
-Mistakes to avoid
-Ratio of Planners to Maintenance People
-How to Measure Success
And, how about a 25...
2024-05-0131 minManufacturing Masters PodcastEpisode #38: Covid Hangover Cure for ManufacturersNormally you could down two Advil and a gallon of water.
Or, maybe a little “hair of the dog” to cure that nasty hangover.
But, a COVID hangover is a different beast.
And, we’re talking about the symptoms that have surfaced as a result of the last three years of a global pandemic that rocked the manufacturing world.
In this episode of the Manufacturing Masters Podcast, Allison DeFord and Rich Sade, National Sales Manager for S&S Hinge, identify the symptoms you’re experiencing and recommend a cure to weather through and lessen any throbbing pain.
Rich is a manufa...
2024-04-2533 minManufacturing Masters PodcastEpisode #37: Generating B2B Leads on Linkedin with the Referrals First ApproachI’d like a SPAM-alotta! 🍹 (Said no one ever)
So why are so many manufacturers still defaulting to cold calling and spammy outreach tactics to generate sales leads?
Would you agree that salespeople in general tend to be tremendous verbal communicators and excel at interpersonal relationships? 💯
They have a high degree of emotional intelligence, and they can read social cues.
They don’t, however, consider themselves great content creators. And since one of the best ways to generate leads on LinkedIn is to share unique, insightful content that establishes you as an expert…well, that’s going to be a tall order f...
2024-04-1053 minManufacturing Masters PodcastEpisode #35: Dealing with Tomorrow's Problems Before They HappenWhat’s your average RPM? As in day to day year over year, how fast are you going?
At mock ten and always fire fighting?
What if you could downshift, have less stress, and still get to where you’re going, faster?! 💯
As in, dealing with tomorrow’s problems today!
That’s what we’re talking about in this episode of the Manufacturing Masters Podcast with our resident expert, Kelland Sewall from rPM3 Canada Solutions.
-Stepping into the future to identify future risk
-Mitigating that risk aka Proactive vs. Reactive
-Taking action and measuring the results
We also uncover the most comm...
2024-03-2733 minManufacturing Masters PodcastEpisode #32: Competency Doesn't Create Conversations
Everybody’s talking about it!!...
You know that restaurant in Austin that’s known for their Instagram posts about their fun messaging on their sign out front? ...
And that pet-friendly hotel you stayed at that had a goodie bag with your dogs name on it and included emergency numbers for local vets for just in case. ...
Or that restaurant that’s not known for their melt-in-your-mouth steaks or 360° view; it’s the array of steak knives from around the world that you get to choose from before you dig in.
What is B2C getti...
2024-03-0124 min
Manufacturing eCommerce SuccessEpisode 2: Trailblazing Marketing Strategies to Smash Your Goals (Guest: Allison DeFord)Are you ready to revolutionize your manufacturing marketing? If so, join us for an enlightening episode of MFG eCommerce Success with Allison DeFord, the mastermind behind FELT Marketing for Manufacturers. Allison brings her unique perspective on retrofitting marketing systems to bolster sales and profitability in the manufacturing sector. With her profound insights into the manufacturing world and a passion for heart-centered marketing, Allison is the go-to expert for transforming marketin...
2024-01-111h 00Manufacturing Masters PodcastEpisode #29: Stop Labeling People and Look BeyondLabeling or stereotyping people—we’ve all been guilty of this!
It’s probably happened to you as well.
Sadly, for all of us, it’s getting in the way and hurting the industry!
But, it doesn’t have to be this way.In this episode of the Manufacturing Masters Podcast, Allison sits down with resident Manufacturing Masters expert and Mavens of Manufacturing host Meaghan Ziemba to:
- Bust a Kardashianesque myth
- Better understand why and how we label and make assumptions
- Share some personal experiences
2024-01-1042 minManufacturing Masters PodcastEpisode #28: You Have Permission to Punch Above Your Weight ClassTHIS is a new year! It’s YOUR year!
Manufacturing Masters founder, Darrin Mitchell, is on the pod and he’s giving you permission to:
- Step outside your comfort zone
- Start creating agreements instead of expectations
- Ask for the help you need…you’ll get it
And, stop being too busy to ACT on the advice and insight you get!
Life is short. It’s time you stop “surviving another year” and start “thriving.”
Darrin and Allison also do a rapid reflect on 2023’s biggest aha...
2024-01-0345 minManufacturing Masters PodcastEpisode #25: Linkedin: Getting From Connection to Sales CallWouldn’t it be incredible if someone could give you an easy framework for turning Linkedin connections into paying customers?
Zero spam. No gimmicks.
Just the simple steps you can take, as a real, authentic human, to stop being a wallflower and start making real connections that lead to business.
As in, YOU become the life of the party instead of that word-vomit guy/gal that everyone runs from when they see you enter the room.
That’s what you’ll get out of today’s episode of the Manufacturing Masters Podcast wit...
2023-12-1348 minManufacturing Masters PodcastEpisode #24: Manufacturers Mastermind: Golden Opportunity
Have you ever felt alone running your business?
Wished that you had a coach or small team in place, of people just like you, that you could bounce ideas off, share your successes and failures with, and who would hold you accountable so you could GROW IN A BIGGER WAY?
This is that SUPER episode of the Manufacturing Masters Podcast you’ve been waiting for.
Allison sits down with the two Superfriends that she’s been Masterminding with every single week for more than 10 years! TEN YEARS!!
After being asked repeatedly over the ye...
2023-12-0636 minManufacturing Masters PodcastEpisode #18: From Intern to CEO
Life’s funny! You go to college thinking you’re going to architect skyscrapers and instead you end up architecting a manufacturing business.
Better yet, you start out as an intern and end up becoming the CEO. (Not in ten minutes, of course).
Today’s guest on the Manufacturing Masters Podcast, ironically, experienced both!
Brent Hardman from Powell is pulling back the curtain to share insights and experience to help you succeed, whether you’re an intern or a CEO.
Allison originally interviewed Brent three years ago and his episode turned out to be...
2023-10-2545 minManufacturing Masters PodcastBONUS EPISODE: Overcoming Imposter Syndrome—A life changing conversation with Darrin Mitchell
How many times have you been in a meeting or at an event and thought, “I’m not good enough to be here, I don’t know enough, I’m not an expert; someone’s gonna recognize that I’m an imposter and call me out!”
Imposter syndrome, anyone?
That dreaded paralyzing self doubt that keeps us from showing up, trying, contributing, and recognizing our true potential and worth.
In this special episode of the Manufacturing Masters Podcast, Allison and our founder, Darrin Mitchell, are diving head first into imposter syndrome and uncovering why it happens...
2023-10-1157 minManufacturing Masters PodcastEpisode #15: Empathy + Synergy + Strategy = VictoryThis episode is brought to you by the Letter E!
Eddie Saunders Jr.
Expert in Manufacturing
Empathy in Marketing
Evangelist for Manufacturing
All the important E’s today in this episode of the Manufacturing Masters Podcast where Eddie and Allison meet up for the first time.
Unsure about empathetic marketing? You’re not alone. In this must-catch episode, you’ll learn why it’s more important than ever, how to buddy up with another manufacturer to drastically improve your results, and the sheer value of ’stealing’ attention oft...
2023-09-2034 minManufacturing Masters PodcastEpisode #14 - Improving Mental Health Impacts Your Business and BottomlineIf you noticed an employee limping or complaining about sore wrists would you feel uncomfortable asking them if they hurt themselves or need to see a doctor? Probably not, it’s physical!
How about if they seem a little emotional, depressed, anxious, or they’re suddenly always “short” with co-workers? Probably somewhat uncomfortable…it’s more mental.
For so long, the subject of mental health has felt so taboo.
Fortunately, today, we’ve realized that your brain and your body are connected (OBVIOUSLY) and it’s equally i...
2023-09-1334 minManufacturing Masters PodcastEpisode #13: We've Got To Increase Sales By 10%What do you do when your CFO tells you, “We’ve got to increase sales by 10%! GO!”Before you stress out (because you know you’ve been busting your bahooky already and you can only spread yourself so thin) wipe that sweat off your brow and listen to this episode of the Manufacturing Masters Podcast with expert Ken Cheo from MySalesCoach.And, if you’re the CEO or CFO, have your team listen to this one!Ken's got your back with: - the right questions to ask first- the strategy that will make the differe...
2023-09-0538 minManufacturing Masters PodcastEpisode #12: Create a digital twin of your sales teamAre you familiar with a Digital Twin?The concept of mirroring your sales team in digital format. (No 3D printer required)In this episode of the Manufacturing Masters Podcast you’ll learn firsthand from expert Greg Mischio from Winbound:1) What’s the one challenger we’re all facing and how to overcome it2) Why content isn’t as effective without a strategic approach3) How your flesh and blood sales team can leverage the digital twinAnd, most importantly, the power of SHOWING vs. TELLING to market way more effectively and make sales easier and faster....
2023-08-3030 min
The Manufacturers NetworkFelt Marketing for Manufacturers: Uncomplicating Success in the Manufacturing World with Allison DeFordConnect with Allison DeFord:LinkedIn: https://www.linkedin.com/in/allisondeford/Email: allison@feltmarketing.comLisa Ryan: Hey, it's Lisa Ryan. Welcome to the Manufacturer's Network podcast. I'm excited to introduce our guest today, Allison DeFord. Allison is the founder and trailblazer at felt marketing for manufacturers, and also an expert on the manufacturing MA Masters platform and the overly caffeinated host of the Manufacturing Masters podcast.She lives to rid the manufacturing world of the web. We syndrome and guide manufacturers to being seen, heard, and felt by...
2023-08-2128 minManufacturing Masters PodcastEPISODE 8: How to Think Like a World-class Aftermarket Parts Manager with Kristina HarringtonWould you agree that ‘aftermarket’ is usually an ‘afterthought’ for OEM’s!
So, why aren’t more manufacturers taking advantage of turning aftermarket sales and service into a profit center? And leaving money on the table as a result.
In this episode of the Manufacturing Masters Podcast, you get a free front-row seat to a masterclass on this untouched treasure sitting inside your business.
Join Allison and Kris Harrington, resident Manufacturing Masters expert and founder of Gen Alpha, as they unpack the how-tos and the what’s in it for you to create a...
2023-08-0227 min
Lumber Slingers24: Allison DeFord - North American Forest FoundationAllison DeFord is a complete gem, and also the Executive Director of the North American Forest Foundation. Today she joins Chelsea to talk about all GOOD work that the North American Forest Foundation (N.A.F.F) is doing!
N.A.F.F. started back in 1989, with a mission is to support the forest products industry through education, promotion, advocacy of science-based facts about sustainable forestry, and by revealing the truth about trees – our world’s most diverse, abundant, renewable natural resource.
Allison's mission since joining N.A.F.F has been to make the foundation visible, and relevant to educ...
2023-02-2030 min
MFG OutLoudEpisode #52 – Magic on the Factory Floor: Part 2With special guest Paul Vragel, President of 4aBetterBusiness, Inc.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2021-08-1932 min
MFG OutLoudEpisode #51 – Magic on the Factory Floor: Part 1With special guest Paul Vragel, President of 4aBetterBusiness, Inc.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2021-08-1245 min
MFG OutLoudEpisode #50 – The ‘Airbnb’ of On-Demand ManufacturingWith special guest Adam Bowe, Head of Community and Marketplace Engagement at Xometry.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2021-07-2930 min
MFG OutLoudEpisode #49 – Helping Leaders Add a Zero to Your RevenueWith special guest Brad Smith, CEO of Stellar Insights.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2021-07-1531 min
MFG OutLoudEpisode #48 – Adapting at the Speed of CultureWith special guest Felix Bazgan.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2021-07-0837 min
MFG OutLoudEpisode #47 – Because He’s All About That SpaceWith special guest Mike Magliano.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2021-07-0130 min
MFG OutLoudEpisode #46 – Stop Selling and Start ServingWith special guest Chris Grainger.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2021-06-2433 min
MFG OutLoudEpisode #45 – Anniversary Episode: Part 3A special anniversary episode, looking back at episodes 33-42 with Allison and Ray.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2021-06-1031 min
MFG OutLoudEpisode #44 – Anniversary Episode: Part 2A special anniversary episode, looking back at episodes 24-32 with Allison and Ray.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2021-06-0338 min
MFG OutLoudEpisode #43 – Anniversary Episode: Part 1A special anniversary episode, looking back at episodes 1-13 with Allison and Ray.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2021-05-2053 min
MFG OutLoudEpisode #43 – Anniversary Episode: Part 1A special anniversary episode, looking back at episodes 1-13 with Allison and Ray.
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Support this podcast: https://anchor.fm/mfgoutloud/support
2021-05-2007 min
MFG OutLoudEpisode #42 – The ERP Turning Complex into CashWith special guest Paul Van Metre.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2021-05-0329 min
MFG OutLoudEpisode #41 – When ‘The Girls’ Take Over the Family BusinessWith special guest Lori Tapani, Co-President and Owner at Wyoming Machine.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2021-04-0132 min
MFG OutLoudEpisode #40 – Product Launches Your CEO Loves and Competitors FearWith special guest Dave Daniels from BrainKraft.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2021-03-2034 min
MFG OutLoudEpisode #39 – Rebranding and Cutting Through the NoiseThe story behind the product, with special guest Trent Dunn from Pelican Wire and Wire Experts Group.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2021-03-0729 min
MFG OutLoudEpisode #38 – The Path to Global MarketsWith special guest Andrew Deutsch, Founder/CEO of Fangled Tech.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2021-02-2633 min
MFG OutLoudEpisode #37 – Cyber Security For Every ManufacturerThink you don’t need it? Think again! With special guest Jacob Warren from Warren Research Inc.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2021-02-1728 min
MFG OutLoudEpisode #36 – Manufacturing at the Speed of BlockchainIntegrating intelligent information, with special guest Justin Goldston (PhD / TEDx Speaker).--- Support this podcast: https://anchor.fm/mfgoutloud/support
2021-02-0529 min
MFG OutLoudEpisode #35 – Creating the Connected Growth Engine Tool (Part 2)It’s like doubling your sales team, with special guest Phil Sponsler from Orbitform.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2021-02-0419 min
MFG OutLoudEpisode #34 – Creating the Connected Growth Engine Tool (Part 1)It’s like doubling your sales team, with special guest Phil Sponsler from Orbitform.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2021-01-2227 min
MFG OutLoudEpisode #33 – She Believed She Could, So She DidHow this small manufacturer created a category of one, with special guest Bonnie Sussman Strominger.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2020-12-3146 min
Marketing Mondays with Ira BowmanMarketing Monday with Ira Bowman and Guest Allison DeFordAllison DeFord is a 30 year plus marketing veteran and a good as such a great professional to learn from. Listen as we discuss her journey and tips she offers to those looking to improve their marketing efforts.
As always, if you want to catch the video recording, you can find it on my website of Bowman Digital Media here: https://bowmandigitalmedia.com/marketing-mondays/
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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app
2020-12-311h 19
Specified: Building Materials & Construction Growth PodcastFinding Your Voice In Marketing (With Allison DeFord)Allison DeFord is the Founder of FELT Marketing for Manufacturers. She’s also the co-host of the MFG OutLoud Podcast, which features courageous conversations about sales and marketing for today’s manufacturers. In this episode of Specified Growth Podcast, Allison discusses how she got into podcasting and what it has taught her. She also talks about marketing for manufacturers and how to know if you’re doing a good job with your current marketing strategy. Don’t miss this episode of Specified!Please reach out if you have any feedback...
2020-12-2131 min
MFG OutLoudEpisode #32 – The Race to Manufacturing 4.0Embracing new tech and innovation, with special guest Rich Sade.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2020-11-1929 min
MFG OutLoudEpisode #31 – Manufacturing Marketing: Creating a Digital TwinIt’s like doubling your sales team, with special guest Greg Mischio from Winbound.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2020-11-1233 min
MFG OutLoudEpisode #30 – The Engineer Who Embraced Sales & MarketingHow the “Book of Boring” can teach a young dog old tricks, with special guest Jack Burley from Big Kaiser Precision Tooling.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2020-11-0531 min
MFG OutLoudEpisode #29 – Millennial Manufacturing RevolutionNext generation never stops learning, with special guest Tom Hilaris from Ergoseal.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2020-10-2223 min
MFG OutLoudEpisode #28 – Changing Perceptions in ManufacturingFinding America’s Greatest Champion, with special guest Terry Iverson, Iverson & Co.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2020-10-1530 min
MFG OutLoudEpisode #27 – From Intern to CEOTurning small into mighty, with special guest Brent Hardman, Powell Fabrication and Manufacturing.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2020-09-2641 min
MFG OutLoudEpisode #26 – Up-Skilling Your Sales TeamThe training they need to stop selling naked, with special guests Andy Solomon and Mark Roberts.--- Support this podcast: https://anchor.fm/mfgoutloud/support
2020-09-2634 min
MFG OutLoudPart 4 - Sales & Marketing Game ChangersWhat does Leading Your Team in the New Normal look like? Tune in to this fourth and final episode of our 4-part series to gain insight and tactics you can use right now to elevate your leadership and make sales easier.'Cause you're a #sales and #marketing game-changer like that! 👊🏼Join your MFG OutLoud co-hosts along with Mark Mitchell, Chris Luecke, Mark Roberts, and Ben Baker for this 'happy hour' episode.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgo...
2020-09-261h 01
MFG OutLoudPart 3 - Sales & Marketing Game ChangersThe fastest way to grow your business is to make sales easier. The way you do that is by reducing risk right upfront. 💯Why do people trust you? Why do customers trust your company? The truth will totally surprise you. 🔥Your burning questions answered today with the Sales and Marketing GameChangers in Part 3 of our 4-part series.We're on a mission to help manufacturers stop wasting time and money on marketing that doesn't grow sales.Helping you reduce risk and ultimately make sales easier.Join us!--- This episode is spon...
2020-09-171h 03
MFG OutLoudSpecial Episode: Sales and Marketing Game Changers Part 2 - Leveraging Data to Stop Selling Naked"You only find out who's swimming naked when the tide goes out." - Warren BuffettUnless you have a six-pack (Coors doesn't count) and buns of steel it's not a good idea.👉🏼 You're vulnerable.👉🏼 Customers feel uneasy.👉🏼 You're leaving money on the table.We're changing things up and offering you 4 special deluxe episodes of MFG OutLoud Podcast through the month of September.Catch Part 2 of the Sales and Marketing #GameChangers and find out:1. If you're selling naked2. What to do about it3. How to turn data into dollars
2020-09-1154 min
MFG OutLoudSales & Manufacturing Game Changers - PART 1: Marketing That's Seen, Heard and Felt🔥 𝑩𝑼𝑹𝑵𝑰𝑵𝑮 𝑸𝑼𝑬𝑺𝑻𝑰𝑶𝑵: How can you break through the noise (3,000 advertising messages your customers see every single day) and make sales easier?By understanding your audience better and connecting with them on an emotional level (how they make decisions 90% of the time) So, you're not just seen and heard, you're felt!We answer your burning questions here in PART 1 of the Sales and Marketing Game Changers with Allison DeFord, Ray Ziganto, Ben Baker, Mark Roberts, Chris Luecke, and Mark Mitchell.Grab a bib, 'cause all the secret sauce. 😋--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.f...
2020-09-031h 02
MFG OutLoudEpisode #25 – Bridging the Manufacturing Skills GapUp-selling the workforce you love, with special guest Kathleen Burley.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support
2020-08-1934 min
MFG OutLoudEpisode #24 – The Good, the Bad, and the Ugly of Channel Marketing ProgramsBuild sales and loyalty in your distribution channel, with special guest Lorraine Ball.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support
2020-08-1429 min
MFG OutLoudEpisode #23 – Manufacturing Underdog Leads the PackThe thing you’re good at may be holding you back, with special guest Darrin Mitchell.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support
2020-08-0542 min
MFG OutLoudEpisode #22 – SteamChain: Machinery as a ServiceThe next step in advanced manufacturing, with special guest Michael Cromheecke.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support
2020-07-3044 min
MFG OutLoudEpisode #21 – Execution Mastery: The Full MonteLeadership through the lens of execution (no pants required), with special guest Monte Pedersen.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support
2020-07-2332 min
MFG OutLoudEpisode #20 – Calibrate Your Relationship GPSConnecting with the people who power your business, with special guest Ed Wallace.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support
2020-07-1638 min
MFG OutLoudEpisode #19 – E-Commerce for Manufacturers? Yes way!Leverage this growth opportunity and stop being the best kept secret, with special guest Curt Anderson.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support
2020-07-0734 min
MFG OutLoudEpisode #18 – Show Me the MoneyBuilding value for your customers and shareholders, with special guest Damon Pistulka.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support
2020-07-0230 min
MFG OutLoudEpisode #17 – Selling NakedNo smoke & mirrors sales strategies and structures for today’s manufacturers, with special guest Mark Allen Roberts.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support
2020-06-1829 min
MFG OutLoudEpisode #16 – MFG Happy Hour: Harnessing Smart ManufacturingTechnology, tools, and the business of change, with special guest Chris Luecke.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support
2020-06-0529 min
MFG OutLoudEpisode #15 – Growing Building Materials Sales NowStop waiting, start creating the new normal, with special guest Mark Mitchell.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support
2020-06-0337 min
MFG OutLoudEpisode #14 – Leading Your Team in the New NormalEngage, retain and grow your employees, with special guest Ben Baker.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support
2020-05-2127 min
MFG OutLoudEpisode #13 – Building the New Normal NOW: 7 Actions for SuccessHow building materials manufacturers will emerge stronger after coronavirus.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support
2020-05-1526 min
MFG OutLoudEpisode #12 – The David and Goliath Moment for ManufacturersSitting on the sidelines waiting or seizing this rare opportunity and doing?--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support
2020-05-0132 min
MFG OutLoudEpisode #11 – Creating a New Value Curve While Flattening the CurveCreating a “blue ocean” customer experience.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support
2020-04-2433 min
MFG OutLoudEpisode #10 – 7 Actions That Speak Louder Than WordsStanding out in the crowd of “we’re here for you!”--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support
2020-04-1624 min
MFG OutLoudEpisode #9 – Crisis Whack-a-Mole: It’s OK Not To Be OKHunker down, but don’t shut down.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support
2020-04-0324 min
MFG OutLoudEpisode #8 – Coronavirus Pandemic: Adapting to a New NormalYour competitive advantage lies in your ability to identify and align to your customers’ “new normal.”--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support
2020-03-2540 min
MFG OutLoudEpisode #7 – Shake off the Features and Benefits Hangover and Make Sales EasierNot an AA group for this, but there should be. Shake off the Features and Benefits Hangover and start tapping into 95% of customers’ decision-making brain.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support
2020-02-2720 min
MFG OutLoudEpisode #6 – Social Media for ManufacturersA courageous conversation about social media–that thing that used to be “nice to have” and that’s now necessary AF.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support
2020-02-2626 min
MFG OutLoudEpisode #5 – Love, Manufacturing StyleLeading with head or heart? A courageous conversation about overcoming fear, dispelling old beliefs and flipping love on it’s ear to create a more loyal fan base.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support
2020-02-2037 min
MFG OutLoudEpisode #4 – The Family Business: Helping you or holding you back?From nepotism to favoritism. This is a courageous conversation about keeping it All in the Family or breaking the mold and looking outside.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/mfgoutloud/support
2020-01-2932 min