Shows
Customer Equity AcceleratorEp. 129 | Next Generation Business Metrics with Jim DeiotteThis week Jim Deiotte, Executive Director of the Master of Professional Accountancy Program at the University of California joins Allison Hartsoe in the Accelerator. The program Jim oversees is anchored in emerging data use technologies as well as the practical, legal, and ethical uses and application of data. In this episode Jim and Allison explore the future of business metrics that report on ESG (environment, social, and governance). This episode explores why ESG is more important than ever, the old and new ways of valuing a company, new metrics that provide a lens into ESG, stakeholder engagement, and much...
2020-12-1736 min
Customer Equity AcceleratorEp. 128 | Customer Data Privacy: Who Has The Right To Use It? with Richard WhittThis week Richard Whitt, President of GLIA Foundation and former Corporate Director of Strategic Initiatives at Google joins Allison Hartsoe in the Accelerator. GLIA Foundation’s mission is to better align modern day markets, technology, and political institutions with the greater public good. Richard brings over 30 years of experience in technology, law, policy, and strategy to this conversation about all things data privacy."There is no data point that’s exactly the same as another data point because the context around it is always different, and that context often gets lost in the data stream when companies are...
2020-12-0341 min
Customer Equity AcceleratorEp. 127 | Getting To Know Your Customers with Moira McKennaThis week Moira McKenna, VP of Business Development and Customer Success at data onboarding company Throtle.io, joins Allison Hartsoe in the Accelerator. Moriah and Allison talk about the data that the technology you use everyday collects, the hidden expense of understanding customer data, humanizing data, and how brands can start leveraging their data as a useful asset."There is this ability to be empathetic as a brand to your consumer base if you actually understand and use the data well." - Moira McKennaPlease help us spread the word about building your business’ customer eq...
2020-11-1932 min
Customer Equity AcceleratorEp. 126 | The New Normal For Retail with Denise Lee YohnThis week brand leadership expert Denise Lee Yohn joins Allison Hartsoe in the Accelerator. Denise is the bestselling author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Allison and Denise explore an array of topics including the impact of COVID-19 on retail, putting purpose over profits, aligning employee and customer experience, and much more."I always say that your brand is what you do and how you do it. So as a leader yo...
2020-11-0527 min
Customer Equity AcceleratorEp. 125 | Learning from Politics: How Momentum Impacts Your Business with Mike Berland of Decode MThis week Mike Berland, Founder and CEO of research, data, and analytics firm Decode M as well as author of the new book MAXIMUM MOMENTUM: How to Get It, How to Keep It joins Allison Hartsoe in the Accelerator. Mike and Allison discuss the 5 drivers of momentum, it’s influence on elections, and how momentum can impact the growth trajectory of a business."There are 5 drivers of momentum… we talk about disruption, we talk about innovation, we talk about polarization, we talk about sticky issues, and we talk about social impact." - Mike BerlandPlease help...
2020-10-2231 min
Customer Equity AcceleratorEp. 124 | How Not to Treat Customers Like Its 1980, Allison Hartsoe, Ambition Data CEOThis week Allison Hartsoe, CEO of Ambition Data talks about why we should not treat customers like it is the 1980s and how to be more forward thinking. In addition, it is product launch week and she will introduce Rubano’s Customer Core. Based on 100s of podcast interviews, dozens of consulting engagements, the Ambition Data team has put all our learnings into one solution while providing the personal guidance you love to achieve customer-centric change."We’re immensely proud of Rubano and the potential it represents for companies to become closer to their customers, to know them...
2020-10-0809 min
Customer Equity AcceleratorEp. 123 | Customer-driven Data Science with Albertsons Colleen QiuThis week Colleen Qiu, head of data science at Albertsons, the second-largest grocery store chain in North America joins Allison Hartsoe in the Accelerator. Colleen takes us through several customer-centric data stories from Providian Financial, eBay, Paypal, Chegg, Poshmark, Tesla and of course Albertsons. You will hear how some techniques remain the same and what critical factors create data science success."At Tesla, Amazon and now Albertsons the customer focus is part of the core strategy from the leadership team." - Colleen QiuPlease help us spread the word about building your business’ customer equity th...
2020-09-2436 min
Customer Equity AcceleratorEp. 122 | Lifelong Connections with Consumers with Jeff Nemeth at FordThis week Jeff Nemeth, Executive Director of Total Ownership Lifecycle Management at Ford Motor Company joins Allison Hartsoe in the Accelerator to talk about consumer trust. While a lot of effort goes into measuring net promoter score and customer voice, Jeff brings it all back to one ingredient, consumer trust. He talks in detail about the consumer experience after the purchase, why you shouldn’t focus on price and how to deduce what value means to your customers."Trust builds loyalty and loyalty builds customer lifetime value." - Jeff NemethPlease help us spread the wo...
2020-09-1034 min
Customer Equity AcceleratorEp. 121 | How Loyalty Programs Accelerate RecoveryThis week Len Llaguno, Founder of Kyros Insights joins Allison Hartsoe in the Accelerator to talk about the long-term impact of loyalty programs. While most marketers think only about loyalty programs that keep customers coming back, Len fills the gap by thinking about the long-term value so you can have your CFO say, “Yes!”"All loyalty programs have two problems. First, predicting redemptions and second, predicting CLV." - Len LlagunoPlease help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google P...
2020-08-2737 min
Customer Equity AcceleratorEp. 120 | Should you discount during COVID?This week Allison Hartsoe, CEO of Ambition Data discusses a nagging question: Should you discount products to reap higher sales during COVID? She talks about the impact for businesses of discounting now. Then she outlines a discount strategy that any company can use based on your data maturity and current consumer demand."The right discount strategy now is a function of your data maturity and consumer demand during COVID. I made a 2x2 grid to help."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review th...
2020-08-1326 min
Customer Equity AcceleratorEp. 119 | The Economics of Identity with Max Kirby of Publicis GroupeThis week Max Kirby, Director of the Cloud Solutions Practice at Publicis Groupe joins Allison Hartsoe in the Accelerator to talk identity. In previous shows we’ve covered privacy from both the US and European angles so this time we’re going to cover the economics behind identity. What happens when customer data is widely available for analysis (and when it is not?). Max and I discuss the exchange of value and how customers may win or lose in the battle for their most private information. "Generally speaking what you don’t know that someone else kn...
2020-07-3030 min
Customer Equity AcceleratorEp. 118 | How to Drive Change using Data Storytelling with Brent DykesThis week Brent Dykes, author of “Effective Data Storytelling: How to Drive Change with Effective Data, Narrative and Visuals,” joins Allison Hartsoe in the Accelerator to talk about driving change with data narratives. If you have ever wanted to know why your charts and graphs fell flat and what you can do to keep your audience riveted, then Brent has the answers for you in this episode. You’ll learn why a data story is not a dashboard, and how a data story should flow to achieve excitement."Data is just one pillar. Combine the narrative and visuals...
2020-07-1639 min
Customer Equity AcceleratorEp. 117 | How to Lead Personalization with Ben Malki of Dynamic YieldThis week we dig into the requirements to lead a personalization effort with Ben Malki of Dynamic Yield. Ben’s a big believer in the processes that drive leaders to succeed through personalization versus those who personalize without a plan. Join us to learn what successful companies do."Leaders succeed when there is accountability and ownership behind personalization efforts."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us wha...
2020-07-0226 min
Customer Equity AcceleratorEp. 116 | Nine Questions to Unpack the Hype of ANY Technology VendorThis week Allison Hartsoe zings the Accelerator with nine questions to ask any big data analytics technology vendor. If you want your technologies to work together and deliver more value for the dollar than this is the show for you. You’ll learn the three goals any tool with data analytics should achieve for you as well as the answers behind to each of the nine questions."Actionable insights spring from high quality technology."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on A...
2020-06-1816 min
Customer Equity AcceleratorEp. 115 | How to Build a Cost-Effective Customer-centric Technology StackThis week Tisson Mathew, CEO of SkyPoint Cloud joins Allison Hartsoe in the Accelerator to talk about how to build a cost-effective customer-centric technology stack. From his executive roles at Amazon and elsewhere, he knows that customer data management is a very challenging, messy problem but one that must be solved to remain competitive. Listen in to learn about today’s customer data solutions."Most customer-centric technologies fail because they overpromise, the technology is inflexible, and it takes too much time to implement."Please help us spread the word about building your business’ customer equity thro...
2020-06-0427 min
Customer Equity AcceleratorEp. 114 | The Rise of the New C-levels with Dave Mathison from CDO ClubThis week Dave Mathison who leads the CDO Club for Chief Digital and Data Officers (and more) joins Allison Hartsoe in the Accelerator to talk about the new C-levels. These new C-levels are tasked with one thing: gaining value from data, particularly digital data. Dave shares how the role of these senior executives has evolved from fad titles to future CEOs and the core 4 responsibilities expected of them now. "What I feel is happening around the hybrid CDAO title is that the real strategic role is in analytics, not data."Please help us spread the w...
2020-05-2138 min
Customer Equity AcceleratorEp. 113 | The New Customer Segmentation with Forrester’s Brandon PurcellThis week Brandon Purcell, Principal Analyst at Forrester Research for customer analytics and artificial intelligence, joins Allison Hartsoe in the Accelerator to talk about customer segmentation. Brandon has seen a collision of customer segmentation schemes between traditional consumer research segmentation and company-owned customer segmentation. Learn why it is difficult to take action on traditional customer segmentation and how you should think about segmentation now. "When people talk about segmentation, they could really mean two different things: traditional consumer research or customer data analytics."Please help us spread the word about building your business’ customer equity thro...
2020-05-0731 min
Customer Equity AcceleratorEp. 112 | How to manage through the COVID-19 crisis**SPECIAL COVID-19 EPISODE** This week Gregory Shephard, serial entrepreneur, angel investor and creator of the BOSS business operating system joins Allison Hartsoe again in the Accelerator. Greg explains how entrepreneurs can manage through any crisis including the current COVID-19 crisis. His process adapted from the military includes 4 steps: Assess, Stabilize, Seize the Opportunity, Return to Deliberate Operations to ultimately come out on top."The COVID-19 crisis can be an opportunity to emerge as a better business."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the...
2020-04-2337 min
Customer Equity AcceleratorEp. 111 | How to grow your business using a North StarThis week Gregory Shephard, serial entrepreneur, angel investor and creator of the BOSS business operating system joins Allison Hartsoe in the Accelerator. Greg explains the BOSS methodology then shares the first part of his method: using a North Star to grow your business. The North Star creates alignment first: what will you sell, who will buy it, why will they buy it and then most important, who will buy you?"There is no reason to accept a 90% failure rate among entrepreneurs."Please help us spread the word about building your business’ customer equity through effective cu...
2020-04-2133 min
Customer Equity AcceleratorEp. 110 | Scaling a Startup with Data, Barkha Saxena, Poshmark CDOThis week Barkha Saxena, Chief Data Officer at Poshmark joins Allison Hartsoe in the Accelerator to talk about scaling with data. Barkha shares how her team added the customer-centrics layers to boost both the intelligence behind the data as well as the value for the community. This sense of a “data-driven heart” has fueled six-years of Poshmark’s exponential growth. Hear how she did it on this week’s episode."We want to create value for the community through data."Please help us spread the word about building your business’ customer equity through effective customer analytics...
2020-04-0944 min
Customer Equity AcceleratorEp. 109 | Gifting as a Customer-Centric Strategy with Monika Kochhar CEO of SmartGiftThis week Monika Kochhar, CEO and co-founder of SmartGift joins Allison Hartsoe in the Accelerator. With all the attention paid to customer experience, you would think there was no stone unturned, and yet there is. Gifting is an untapped customer experience that naturally appeals to your most loyal customers. This week, Monika talks about the positive trends she’s seeing after the coronavirus pandemic as well as how companies can improve their gifting strategy. “Thank you” gifts have risen 71% in the last 2 weeks benefiting IT staff, teachers, employees, nurses, and doctors."Please help us spread the word...
2020-03-2627 min
Customer Equity AcceleratorEp. 108 | Customer-Centric Culture Transformation with Dr. Rachel HeadleyThis week Dr. Rachel MK Headley, CEO of Rose Group International joins Allison Hartsoe in the Accelerator. Rachel is a leader in the cultural change and innovation, especially when it comes to figure out what makes change stick. Her process sorts out four personality types for change. See if you can identify your type and that of your co-workers and learn how they move through cultural transformation."If you think change is just going to suck for three years then you need to update your transformation model." - Dr. Rachel HeadleyPlease help us spread the word a...
2020-03-1238 min
Customer Equity AcceleratorEp. 107 | Customer-Centric Subscriptions with Trade Coffee’s Mike LackmanThis week Mike Lackman, founder of Trade Coffee joins Allison Hartsoe in the Accelerator. Trade coffee believes people don’t just want good coffee, they want a variety of curated quality coffees. Mike believes that while the subscription model used to be more unique, today it is so easy that many businesses use it, sometimes to the detriment of customers. These customers then receive things they don’t need which cause them to be more skeptical of subscriptions. To be customer-centric is to deeply consider the incremental value for the customer and respect the dollars given in return."The...
2020-02-2730 min
Customer Equity AcceleratorEp. 106 | Secret Customer Scores with Wharton’s Sarah TomsSarah Toms, executive director at Wharton Interactive joins Allison Hartsoe in the Accelerator to discuss a New York Times story about finding your Secret Customer Score. Are these scores a good thing or bad? How do they affect customer-centric thinking and the data behind it? Sarah explores the intersection between company ethics and 3rd party consumer data and comes out with a winning conclusion for all. "Companies cannot just flick a switch and assume everything this consumer did with different brands is immediately applicable to mine." - Sarah TomsPlease help us spread the word about building you...
2020-02-1320 min
Customer Equity AcceleratorEp. 105 | Building the DTC channel with Spindrift’s Calvin LammersThis week Calvin Lammers, Director of eCommerce at Spindrift Beverage joins Allison Hartsoe in the Accelerator. Calvin shares his experience convincing brands to establish a direct to consumer presence as well as the process of reaping the rewards. Catch this episode to hear more about how to convince your brand to do the same or to further maximize the value of the DTC channel. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us w...
2020-01-3031 min
Customer Equity AcceleratorEp. 104 | 2020 Customer-Centric PredictionsThis week Allison Hartsoe, CEO of Ambition Data, makes her predictions for 2020 – and scores her 2019 predictions - in the Accelerator. What forces are driving customer-centric change? How will companies react to them? If you don’t know then be sure to catch this future-facing episode. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend...
2020-01-1613 min
Customer Equity AcceleratorEp. 103 | Customer Tribes with Tim AshThis week Tim Ash joins Allison Hartsoe in the Accelerator. Tim is a keynote speaker, trainer and CMO advisor on the topics of conversion rate optimization, neuromarketing, and behavioral economics. Tim explains why neuroscience is really behind customer choices and why connecting with your customer tribes is a smarter way to communicate. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambi...
2020-01-0233 min
Customer Equity AcceleratorEp. 102 | 2019 CEA Podcast DirectoryIf you’ve never listened to the Customer Equity Accelerator then this is a good week to start. This week host Allison Hartsoe summarized the main themes and episodes for the year. Not sure if you missed something good? Not sure where to begin? The 2019 Customer Equity Accelerator show directory will guide you. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambi...
2019-12-1922 min
Customer Equity AcceleratorEp. 101 | Customer-centric Growth with NakedWines.comThis week Greg Banbury, co-founder of NakedWines.com joins Allison Hartsoe in the Accelerator to discuss customer-centric growth. From loyal customers to employees to award-winning products, customer-centric success is woven into the culture of NakedWines.com. Hear how this company innovates and sustains growth driven by customer lifetime value. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for...
2019-12-1233 min
Customer Equity AcceleratorEp. 100 | The Evolution of Customer Analytics at Electronic ArtsThis week it’s our 100th episode! Zachary Anderson, SVP and Chief Analytics Officer at Electronic Arts joins Allison Hartsoe in the Accelerator. Zack has been on the vanguard of customer analytics innovation to improve both products and customer satisfaction. He and his team continue to grow and focus on what motivates players, what they like in games and how to make games better. But it’s not easy to bring the whole company along. Zack shares his insights on how to do it. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate a...
2019-12-0527 min
Customer Equity AcceleratorEp. 99 | Bonding the CLV CommunityThis week Allison Hartsoe, founder of Ambition Data and the Customer Equity Accelerator podcast talks about bonding the CLV Community. Whether it’s our own CLV community or how we treat our customers, the concept of bonding is essential to modern marketing. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about y...
2019-11-2811 min
Customer Equity AcceleratorEp. 98 | Operationalizing Customer Lifetime Value (CLV)This week Ahmer Inam, joins Allison Hartsoe in the Accelerator. Ahmer has held senior executive positions in data and analytics for over 20 years in companies such as Wachovia, Wells Fargo, Nike, and most recently Cambia Health Solutions. Operationalizing Customer Lifetime Value leads to customer satisfaction, engagement, loyalty, and clarity about consumer retention. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambi...
2019-11-2142 min
Customer Equity AcceleratorEp. 97 | 1-800-FLOWERS.COM, Inc. 25 years of Digital LeadershipThis week Sumantro ‘Sumo’ Das, senior director, product and growth brands at 1-800-FLOWERS.COM, Inc. joins Allison Hartsoe in the Accelerator. This unique brand has remained on the cutting edge for 25 years. How do they do it? Sumo explains the innovation mindset that permeates the company and its multiple brands. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Tha...
2019-11-1435 min
Customer Equity AcceleratorEp. 96 | Designing Data for Business Decisions Part 2This week Brian O’Neill, founder of Designing for Analytics joins Allison Hartsoe in the Accelerator. To design for analytics means thinking through the myriad of human behaviors which support a successful outcome. From planning to process to production, designing for analytics is all about the right way to support decision making. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambition...
2019-11-0725 min
Customer Equity AcceleratorEp. 95 | Designing Data for Business DecisionsThis week Brian O’Neill, founder of Designing for Analytics joins Allison Hartsoe in the Accelerator. To design for analytics means thinking through the myriad of human behaviors which support a successful outcome. From planning to process to production, designing for analytics is all about the right way to support decision making. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambition...
2019-10-3117 min
Customer Equity AcceleratorEp. 94 | Creating Happy Customers via ComplianceThis week Jodi Daniels, founder of Red Clover Advisors joins Allison Hartsoe in the Accelerator to discuss creating happier customers through privacy compliance. Although initially seen as an operational burden, privacy can be a remarkable powerful tool for generating customer happiness. That happiness can manifest as a product feature, clearer advertising choices or just overall trust. Regardless of your strategy, privacy regulation is not going away. Jodi Daniels tells us how to turn it into a customer advantage. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Appl...
2019-10-2432 min
Customer Equity AcceleratorEp. 93 | Get More from Retail Technology w Nixon’s Gary PennThis week Gary Penn, Global Vice President of Digital and Ecommerce at Nixon joins Allison Hartsoe in the Accelerator. Gary began his career in technology and then shifted to ecommerce so he has both a deep knowledge and love for online retail tech. Today, as a senior leader, he’s changed how he evaluates retail technology. Hear Gary’s tips in this week’s episode. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us wha...
2019-10-1739 min
Customer Equity AcceleratorEp. 92 | Managing the Fabric of Customer Data with Bob PageThis week Bob Page, Chief Product Officer at Neebo.ai joins Allison Hartsoe in the Accelerator. Neebo is a new tool (brought to you by the folks at Datameer) designed to help companies manage the massive fabric of assets that contain customer data. With a background in big data, Bob has first-hand experience with the struggles of organizations to manage and monitor their customer analytic assets. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do t...
2019-10-1020 min
Customer Equity AcceleratorEp. 91 | Human-centered AI with Jen Stirrup of Data RelishThis week Jen Stirrup, founder of Data Relish joins Allison Hartsoe in the Accelerator. If you don’t know Jen’s work in the AI space, you should. She is an advocate for human-centered artificial intelligence which is better explained as augmented intelligence. The question we explore this week is how can AI augment our own roles such that we behave more intelligently in customer interactions. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell u...
2019-10-0322 min
Customer Equity AcceleratorEp. 90 | Black Friday with Pete FaderEvery year the drumbeat of zealous consumerism begins with Black Friday. Besides the obvious toll on workers and their families during the holiday season, what do retailers stand to gain? Not much according to Wharton professor Peter Fader. Black Friday and its partner Cyber Monday as a marketing strategy are almost 100% wrong. In this episode host Allison Hartsoe talks with Professor Fader about why these strategies are so wrong and what high-value strategies retailers should be thinking about instead. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on...
2019-09-2647 min
Customer Equity AcceleratorEp. 89 | Next Generation Data Warehouse with Claudia Imhoff (Part 2)This week Claudia Imhoff, President of Intelligent Solutions, Co-author of 5 books on business intelligence and analytics including Building the Customer-Centric Enterprise, and founder Boulder BI Brain Trust joins Allison Hartsoe in the Accelerator. Claudia explains a next generation data framework companies can use when thinking about how to create the underlying technology architecture which enables customer analytics and fast decision making. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you thin...
2019-09-1924 min
Customer Equity AcceleratorEp. 88 | Next Generation Data Warehouse (Part 1) with Claudia ImhoffThis week Claudia Imhoff, President of Intelligent Solutions, Co-author of 5 books on business intelligence and analytics including Building the Customer-Centric Enterprise, and founder Boulder BI Brain Trust joins Allison Hartsoe in the Accelerator. Claudia explains a next generation data framework companies can use when thinking about how to create the underlying technology architecture which enables customer analytics and fast decision making. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you thin...
2019-09-1222 min
Customer Equity AcceleratorEp. 87 | Customer Targeting Gone Wrong: The Big Fish News StoryThis week host Allison Hartsoe covers timely customer-centric news in the Accelerator. When Big Fish casino was named in a class action suit, it raised eyebrows. The social casino running on the Facebook platform was using data to aggressively target it’s customers. After some digging, this story of targeting gone wrong aired on PBS. How did this customer-centric data science strategy get so misguided? Allison Hartsoe recaps the PBS story (and one more) and interprets what it means for data scientists everywhere. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and rev...
2019-09-0518 min
Customer Equity AcceleratorEp. 86 | The Business Roundtable’s new Customer FocusOn August 19, 2019 the Business Roundtable announced it had redefined the purpose of a corporation. For as long as there have been business degrees, the purpose of a corporation has been to maximize shareholder value. But now, the Business Roundtable has shifted that emphasis to customers, employees, vendors, community as well as shareholders. This week we dive into the meaning behind the statement. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you t...
2019-08-2917 min
Customer Equity AcceleratorEp. 85 | Hubspots Voice of Customer Journey with Amanda WhyteThis week Amanda Whyte who leads Hubspot’s global voice of customer program joins Allison Hartsoe in the Accelerator. One of the most important questions businesses are facing today is how do you collect customer feedback? What are you doing with that data? How are you taking action on it? How do you know what to prioritize? Amanda has wrestled with all of these questions. In this podcast she shares how she brought Hubspot through their voice of the customer journey to organize and prioritize customer feedback. Please help us spread the word about building your business’ customer equity through effe...
2019-08-2250 min
Customer Equity AcceleratorEp. 84 | Amazon as a Customer-Centric Sales ChannelThis week Kiri Masters, founder of Bobsled Marketing joins Allison Hartsoe in the Accelerator to discuss ways Amazon can be used as a more customer-centric retail strategy. Amazon’s sales volume is highly attractive but how does the lack of customer data affect a retailer’s ability to grow? Are there strategies that can be employed to make use of this platform in a customer-centric way? There are, and Kiri Masters knows them. Hear her valuable Amazon insights on this week’s episode. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and revie...
2019-08-1540 min
Customer Equity AcceleratorEp. 83 | Amazon Prime Day vs Alibaba Singles DayThis week Alessandra Bruni, web content editor at the Chinese publication CIF News joins Allison Hartsoe in the Accelerator. With a unique perspective, Alessandra has reported on the evolution of retail in both the Asian and US markets. She’s watched the technology evolve behind the platforms to support the creation of retail shopping innovations such as drone delivery and live streaming purchases. Join us to hear a refreshing perspective on global retailing. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’...
2019-08-0830 min
Customer Equity AcceleratorEp. 82 | Quantifying the Customer Experience with Michael Allenson of XpeditionThis week Michael Allenson, co-founder of Xpedition joins Allison Hartsoe in the Accelerator to cover the quantification of customer experience. Michael began in the customer intelligence space years ago and has gradually watched the industry move from customer satisfaction to customer experience. Although the data behind customer experience continues to improve, many companies still struggle to improve. Michael believes collaboration and coordination across the enterprise is the root cause. Join us as we explore this week’s topic. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple...
2019-08-0132 min
Customer Equity AcceleratorEp. 81 | Customer Data as an Asset with Doug LaneyThis week Doug Laney, former Gartner analyst, author of Infonomics and principal of data & analytics strategy at Caserta joins Allison Hartsoe in the Accelerator. When 9/11 happened it kicked off an unexpected crises as companies who lost all their data discovered that insurance firms believed it had no value. Although data meets the definition of an asset on many levels, traditional accounting and insurance firms do not see it this way. What can a corporation do to recognize and protect this truly valuable asset? Doug Laney has the answers. Please help us spread the word about building your business’ customer equity thro...
2019-07-2533 min
Customer Equity AcceleratorEp. 80 | Building Customer Trust through Privacy with Aurelie PolsThis week Aurelie Pols, a DPO or data protection officer at customer data platform mParticle joins Allison Hartsoe in the Accelerator. Aurelie is based in Europe at the forefront of privacy law-making and interpretation. In this episode she connects privacy and trust, including how GDPR and the California Privacy Protection Act are raising new questions around data governance, corporate transparency and a consumer’s right to be forgotten. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotif...
2019-07-1848 min
Customer Equity AcceleratorEp. 79 | Visual Data DisastersSome people believe that well-visualized data will tell you exactly what you need to know. But there are many more visual data disasters than we realize out there. This week Alberto Cairo shares several examples he has discovered from weather to politics where some people really like what they see – it’s just not what the data is actually saying. How can you avoid this kind of data disaster? What should you do to avoid becoming a victim of it? This week learn the process Alberto Cairo uses to help others think clearly about data and what it should represent. Please...
2019-07-1150 min
Customer Equity AcceleratorEp. 78 | Learning From Others with Rich Fox, Apex ParksThis week Rich Fox, VP of Analytics and Data Science at Apex Parks joins Allison Hartsoe in the Accelerator. Apex Parks Group, one of the largest entertainment center companies in the United States, operates amusement parks, water parks, and family entertainment centers. Like so many people who work in data science, Rich has varied background. In this episode he shared what he’s learned from the hospitality industry, ecommerce and more. Rich is a passionate advocate for customer lifetime value and the many ways it can be used within an organization. Please help us spread the word about building your bu...
2019-07-0436 min
Customer Equity AcceleratorEp. 77 | Five Questions Marketers Need to AnswerThis week Ambition Data, CEO Allison Hartsoe lists five questions modern marketers should be able to answer in the Accelerator. Although the digital sciences are new for marketers, modern marketers need to know how to think in customer data. From personally identifiable information to whether your agency should host your customer data, Allison fills in the gaps that many marketers have missed. In addition, to help companies trust their data and eventually do more for their customers, she throws in a free audit available at ambitiondata.com/freeaudit. Please help us spread the word about building your business’ customer equity th...
2019-06-2718 min
Customer Equity AcceleratorEp. 76 | Naked Statistics. A candid book review.This week Allison Hartsoe summarizes and reviews the book, Naked Statistics by Charles Wheelan. At the end of this podcast you should either feel like you’ve read the book or you should feel that you want to read more detail, perhaps in a specific part of the book. Either way, time-wise, you win. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or...
2019-06-2024 min
Customer Equity AcceleratorEp. 75 | Retail Reimagination with Forbes Contributor Steve DennisThis week Forbes contributor and regular keynote speaker, Steve Dennis, joins Allison Hartsoe in the Accelerator. Steve has witnessed first-hand the reimagination of retail from his former senior executive roles at Sears and Nieman Marcus. Steve describes the combination of forces affecting modern retail from scarcity to the power of digital measurement to customer lifetime value. Steve breaks down what’s working for retailers who will success (and those who won’t). Steve believes, “Retail is not dead. Boring retail is dead.” Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the po...
2019-06-1339 min
Customer Equity AcceleratorEp. 74 | Teach Your Team to Communicate Insights w KeyBank’s Kathleen MaleyThis week Kathleen Maley, Sr. Director of Consumer and Digital Analytics at Key Bank joins Allison Hartsoe in the Accelerator. Through first-hand experience Kathleen wrestled with the analyst’s “data pulling” problem but then she found a better way. Her process turns a typical analysis on its head by asking the right questions both up front and once the data is in-hand. A former teacher, Kathleen educated her team on this highly effective process and now she shares her discovery with you this week in the Accelerator. Please help us spread the word about building your business’ customer equity through effective...
2019-06-0636 min
Customer Equity AcceleratorEp. 73 | Marketing Analytics Evolution with Jim SterneThis week Jim Sterne, founder of the Marketing Analytics Summit and author of Artificial Intelligence for Marketing: Practical Applications,joins Allison Hartsoe in the Accelerator. Jim discusses how todays marketing analytics evolved from web analytics and the implications that has for the introduction of Machine Learning. While the challenges remain the same: data is terrible, there are too many ad hoc questions, and it can be tough to get the message through, marketing analysis is evolving quickly. Learn how analysis today is dramatically improved by machine learning, but ultimately not replaced. Please help us spread the word about building your bus...
2019-05-3037 min
Customer Equity AcceleratorEp. 72 | The CAO Conference in a NutshellThis week Allison Hartsoe summarizes the Chief Analytics Officer conference in the Accelerator. The conference is a microcosm of companies in the Learn and Lead stages of Customer-Centric maturity curve. But as much as this conference is about data and analytics, the issues these companies wrestle with are inherently human. Hear Allison’s insights from the most compelling presentations at the event. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you thin...
2019-05-2339 min
Customer Equity AcceleratorEp. 71 | Wharton’s Pete Fader on Customer Loyalty (and what affects it)This week Wharton Professor Peter Fader dives into customer loyalty in the Accelerator. Loyalty is an area riddled with multiple concepts colliding with each other but Professor Fader helps us sort it out. He cites a classic paper by Oliver which frames four flavors of loyalty: Affective loyalty (emotional love), action loyalty (things you do), cognitive loyalty (feature love) and conative loyalty (intent to buy). Our conversation then moves into the broader effect of satisfaction and switching costs on loyalty. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the po...
2019-05-1623 min
Customer Equity AcceleratorEp. 70 | Amazon Strategy for DTC Retailers with RBC ’s Mark MahaneyThis week Mark Mahaney, Managing Director covering the Internet sector at RBC Capital Markets shared his thoughts on Amazon in the Accelerator. Mark opens the discussion with a brief overview of the four pillars of Amazon: First party retail marketplace, third party retail marketplace, AWS cloud, AMS advertising, and then he adds a fifth to cover the full spread of Amazon’s empire. Mark estimates about 25% of Amazon’s base are prime customers who shop more frequently, spend more and give higher customer satisfaction scores. This high-quality customer base alone may be the greatest reason to tap into Amazon’s Market...
2019-05-0921 min
Customer Equity AcceleratorEp. 69 | How to Set-up a Testing Program with Loren Hadley at Ambition DataHow should you set up a testing program and ensure it gets off to a good start? It’s more complicated than you might think. This week Loren Hadley, VP of Customer Optimization at Ambition Data, joins Allison Hartsoe in the Accelerator to discuss just that. Loren shares his stories running optimization strategy for one of the largest consumer brands out there. He believes whether your test is a success or a failure, there’s always something to be learned. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcas...
2019-05-0232 min
Customer Equity AcceleratorEp. 68 | Becoming the Data Ambassador with Megan Kohout at Kendra ScottThis week Megan Kohout, VP of Ecommerce and Customer Analytics at fashion brand Kendra Scott joins Allison Hartsoe in the Accelerator. Megan shares her experiences learning to communicate the value of data to her colleagues. It wasn’t always successful but over time she learned how to present solutions that would gently call out preconceived notions while encouraging action. As a result, her internal credibility soared. Now she shares her insights with you. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’...
2019-04-2532 min
Customer Equity AcceleratorEp. 67 | Deepening the Customer Experience with Diane Le from Coffee Bean and Tea LeafThis week Diane Le, the director of digital marketing at Coffee Bean and Tea Leaf joins Allison Hartsoe in the Accelerator. Diane relates how her love of technology and love of people have come together to deepen the customer experience at Coffee Bean and Tea Leaf. The result is an emotionally engaging loyalty program that goes well beyond the discount coupon. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think b...
2019-04-1838 min
Customer Equity AcceleratorEp. 66 | The Truth about CDPs with Forrester’s Joe StanhopeThis week Joe Stanhope, Vice President and Principal Analyst serving B2C Marketing Professionals at Forrester Research joins Allison Hartsoe in the Accelerator. Joe clarifies the common definition of a CDP and sorts the market into four flavors of CDP: Data pipes, Orchestration, Automation and Measurement. Then he covers a few areas where buyers should be careful to evaluate CDPs realistically such as identity resolution. What is the future of stand alone CDPs? How will the space evolve? Should you jump in or not? Find out now. Please help us spread the word about building your business’ customer equity through ef...
2019-04-1135 min
Customer Equity AcceleratorEp. 65 | Beyond CDPs, here come Customer Intelligence PlatformsThis week Michael Greenberg, founder of Retina.ai joins Allison Hartsoe in the Accelerator to discuss customer intelligence platforms. Where CDPs are all about organizing and selectively activating the data, CIPs or Customer Intelligence Platforms are all about rapidly building a single source of insight. By definition, insight means continuous learning in a looped system. Hear Michael talk about how companies can benefit from a data system that makes recommendations to you. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneI...
2019-04-0439 min
Customer Equity AcceleratorEp. 64 | Classifying CDPs with Jimi Li from ValenceThis week Jimi Li, who built L’Oreal’s global ecommerce platform as well as NewsCorp’s data lake, now a partner at Valence MI, joins Allison Hartsoe in the Accelerator to sort out the messy world of Customer Data Platforms (CDPs). Jimi outlines how various tools migrated to the CDP space and why one tool might be a solid technical fit for a smaller company but not the right fit for an enterprise with a more customized tool stack. Listen in to hear how he frames which CDPs could be right for your company. Please help us spread the word abo...
2019-03-2839 min
Customer Equity AcceleratorEp. 63 | Hari Mari’s Valuable Customer CommunityThis week Jeremy Stewart, founder of Hari Mari Shoes joins Allison Hartsoe in the Accelerator. When Jeremy and his wife co-founded the company, they asked themselves, how do you innovate on a 4000 year old product like shoes? Like many fast retailers, they began by closely listening to the product likes and dislikes of their prospective customers, but then they went further. Hear Jeremy talk about how being customer-led helped them move from product to philanthropy to the experience building a valued community. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and re...
2019-03-2133 min
Customer Equity AcceleratorEp. 62 | Cultivating Customers with Prof. Elea Feit at DrexelElea Feit is a Marketing Professor at Drexel University, a fellow at Wharton Customer Analytics and the Co-author of R for Marketing Research and Analytics. This week in the Accelerator she joins us to share her research on Cultivating Customers. Which customers should you nurture? Are channels equally effective? How can you tell? Elea shares the experiments she has run and the exciting results in this episode. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And...
2019-03-1431 min
Customer Equity AcceleratorEp. 61 | Big Ideas for Retailers from eTail WestThis week in the Accelerator: Big Ideas from the headliners at eTail West. Find out what leading retailers and venture capitalists are thinking now in this episode. Host Allison Hartsoe shares what they said and why you should care. Finally, she wraps up with four insightful takaways that again, reinforce why companies who seek to be of service to their customers are winning today. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what...
2019-03-0735 min
Customer Equity AcceleratorEp. 60 | Smart Technologies from eTail WestThis week in the Accelerator host Allison Hartsoe picks four smart and significant customer-centric marketing technologies that you should know. With over 161 vendors at the show, who all say nearly the same thing, it’s incredibly hard to find the signal in the noise. Allison identifies what nagging problems these four vendors solve for analysts and why they made the cut. From TV tracking to voice to payments and search, listen to this podcast to find out which technologies might be right for you. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate...
2019-02-2824 min
Customer Equity AcceleratorEp. 59 | Managing Up with Michelle RovnerThis week in the Accelerator is a fresh perspective on managing up with Michelle Rovner. I’ve positioned this episode purposely after last week’s episode on Gaining Budget for Data Science projects to provide the dual perspectives of top down and bottom up. Naturally when both work together, everyone wins. My guest, Michelle Rovner, pulls from a very diverse background in military, non-profit and corporate worlds. Whatever type of organization you are in, her advice is the gold nugget you need to move your career forward. Please help us spread the word about building your business’ customer equity through effect...
2019-02-2146 min
Customer Equity AcceleratorEp. 58 | Finding Budget for Data Science Projects with Banorte’s CAO Jose MurilloThis week in the Accelerator we discuss how to get budget for your data science projects with Jose Murillo, the Chief Analytics Officer of Banorte Bank. Jose has produced massive value with his analytics projects, collectively totally over a billion dollars to date. He shares his insights on what worked and what did not then offers step-by-step advice on how you can gain budget too. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell...
2019-02-1434 min
Customer Equity AcceleratorEp. 57 | Book Summary: Measure What Matters by John DoerrThis week in the Accelerator I review and summarize the book, Measure What Matters by John Doerr. Doerr is one of Silicon Valley’s legendary investors and part of the firm Kleiner Perkins. Before starting his career as a VC, Doerr worked for Intel under Andy Grove. The root of Measure What Matters is actually the codification of Intel’s management strategy. Over the years, Doerr applied it successfully to the young start-ups he mentored, including Google. Now in Measure What Matters, he shares how any business can understand and apply the same techniques for focused, high-performance growth. Please help us spre...
2019-02-0729 min
Customer Equity AcceleratorEp. 56 | 3 Marketing Myths with Xero Shoes CEO, Steven SashenThis week in the Accelerator we example three marketing myths that need to be busted. Steven Sashen, CEO of Xero Shoes joins me to discuss what works and what doesn’t. Not only is the story of Xero Shoes itself a myth-buster, but Steven shares how his experience with internet marketing tactics led him to the critical questions marketers should ask each time they hear a vendor pitch. Only then can you sort out what could be truly of value to your business versus what will simply burn your cash. Finally, Steven shares a special offer from Xero Shoes for ou...
2019-02-0150 min
Customer Equity AcceleratorEp. 55 | 2019 Martech Predictions with Scott BrinkerCreator of the MarTech conference and the MarTech infographic, Scott Brinker joins us this week in the Accelerator with his insights about where the marketing technology industry is going. Scott picks up three trends from the platform to ecosystem shift, to the interlocking of services with tech (and vice versa!) to the creation of no-coding apps that increase our ability to get work done. Scott even includes a special promo code for listeners who want to attend the Martech show coming up in San Jose in April 3-5, 2019. Please help us spread the word about building your business’ customer equity throu...
2019-01-2436 min
Customer Equity AcceleratorEp. 52 | Holiday Break Message from Allison HartsoeThank you for listening to the Customer Equity Accelerator in 2018. We are looking forward to all the new conversations and topics in 2019. Stay tuned to the coming episodes that will expand on building the foundation and more within the concepts of CLV and customer centricity. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a frie...
2018-12-2701 min
Customer Equity AcceleratorEp. 51 | 2018 Show DirectoryThis week in the Accelerator host Allison Hartsoe summarizes the episodes from 2018. Starting with the foundational concepts of CLV and customer centricity, and moving through all the ways companies are executing. From data visualization to strategy to CRM, Allison talks about the wide variety of guests who are benefiting from CLV marketing strategies. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambi...
2018-12-2022 min
Customer Equity AcceleratorEp. 49 | New Retailers use Customer Analytics with Allison HartsoeThis week in the Accelerator host Allison Hartsoe highlights the best excerpts from four new retail episodes. She picks up customer analytics strategies from WinkyLux, The Bouqs, Digital Mortar and Wharton Professor and author Peter Fader. Finally, she wraps up with two insights to take away from these episodes. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for li...
2018-12-0625 min
Customer Equity AcceleratorEp. 48 | Old Retail vs New Retail with Ed KlebanHave you ever wondered why the “death of retail” is being proclaimed while a “retail renaissance” is taking place elsewhere? What makes the difference between the old retail guard and the new retailers? This week host Allison Hartsoe speaks with long time retail executive, Ed Kleban about the mechanisms that traditionally kept retailer separated from their customers. Hear how the new retailers are getting closer to their customer base than ever before. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHe...
2018-11-2927 min
Customer Equity AcceleratorEp. 47 | Black Friday with Pete FaderEvery year the drumbeat of zealous consumerism begins with Black Friday. Besides the obvious toll on workers and their families during the holiday season, what do retailers stand to gain? Not much according to Wharton professor Peter Fader. Black Friday and its partner Cyber Monday as a marketing strategy are almost 100% wrong. In this episode host Allison Hartsoe talks with Professor Fader about why these strategies are so wrong and what high-value strategies retailers should be thinking about instead. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on...
2018-11-1547 min
Customer Equity AcceleratorEp. 44 | Generating Quality Customers with Winky LuxThis week in the Accelerator:How does a new brand generate quality customers? In this episode host Allison Hartsoe speaks with Kate Fernandez, Brand Marketing Director at Winky Lux. Winky Lux is a fast-growing cosmetics brand which has used customer lifetime value to their advantage. Kate talks about creating experiences to connect new customers to the product but also how they look at customer lifetime value to make product merchandising decisions. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn...
2018-10-2534 min
Customer Equity AcceleratorEp. 43 | The Customer Revolution is HereThis week in the Accelerator host Allison Hartsoe summarizes a selection of key insights from the Custora conference in New York City. This conference was all about CLV, personalization and the best uses of customer analytics. Allison includes kick off commentary and key industry sticking points from Custora CEO Cory Pierson, McKinsey’s personalization framework and finally, a series of maturity personas from Forrester. Get the key insights from this power-packed episode and see how you stack up against the industry. Please help spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast...
2018-10-1931 min
Customer Equity AcceleratorEp. 42 | The Intersection of Customer Experience and Customer Value with Ehow ChenThis week in the Accelerator: Everyone talks about Customer Experience but how do you find value in this generalized term? Where do Personas and Customer Journeys add value and what typical mistakes do organizations make? In this episode host Allison Hartsoe speaks with Ehow Chen from Ambition Data about these challenges and more. By connecting Customer Value to Customer Experience a beautiful, logical order of operations emerges which satisfies all. Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartR...
2018-10-1134 min
Customer Equity AcceleratorEp. 40 | Customer-centric research with EA’s Jodie AntypasThis week in the Accelerator: What is customer-centric research and how is it different from traditional methods? In this episode host Allison Hartsoe interviews Jodie Antypas, VP of Research from Electronic Arts. Jodie shares examples of how the customer-centric research work her innovative team delivers drives real world performance for Electronic Arts. She talks also talks about methods to use and how to integrate with product teams to maintain the essence of the brand while navigating customer-centric behavior and motivations. Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcas...
2018-09-2753 min
Customer Equity AcceleratorEp. 38 | Implementing a CLV strategy with Jordan Elkind of Custora Part 2Part 2 - Who is driving growth through CLV strategy in the retail space? Hear three transformational stories about retailers Bonobos, Eloquii, and Crocs. Learn why CLV is the smartest predictive growth strategy and why this is the golden age for today’s CMO. Host Allison Hartsoe chats with Jordan Elkind, Head of Product at Custora this week on the Customer Equity Accelerator. Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think...
2018-09-1332 min
Customer Equity AcceleratorEp. 37 | Implementing a CLV strategy with Jordan Elkind of Custora Part 1Who is driving growth through CLV strategy in the retail space? Hear three transformational stories about retailers Bonobos, Eloquii, and Crocs. Learn why CLV is the smartest predictive growth strategy and why this is the golden age for today’s CMO. Host Allison Hartsoe chats with Jordan Elkind, Head of Product at Custora this week on the Customer Equity Accelerator. Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think by writing...
2018-09-0630 min
Customer Equity AcceleratorEp. 35 | From Data Science to Data Storytelling with Gulrez Khan, Senior Data Scientist at MicrosoftHow do you move from just data science to data storytelling? In past episodes Chief Analytics Officers have told us this is one of the skills they value the most. In this episode host Allison Hartsoe speaks with Gulrez Khan, a data scientist at Microsoft who’s clever and charming fables open up the hearts of his audience so he can unfurl data insights to their minds. Please help me spread the word about building customer equity through effective customer-centric analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me...
2018-08-2343 min
Customer Equity AcceleratorEp. 31 | Inside the Customer Equity Accelerator PodcastDid you know there is a way to cleanly connect marketing to revenue? It is customer equity and these principles are the primary driver behind the Customer Equity Accelerator podcast. This week host Allison Hartsoe recaps the fundamental drivers of customer equity, how it relates to CLV, and then highlights several high-impact guests who have appeared on the show from the first 6 months. Learn more about your ad choices. Visit megaphone.fm/adchoices Hosted on Acast. See acast.com/privacy for more information.
2018-07-2523 min
Customer Equity AcceleratorEp. 30 | Is CC Right for Your CompanyThere are many points of resistance when organizations try to become customer-centric. From executive understanding to data silos, the path is not easy to navigate. This week host Allison Hartsoe interviews Jeff Gardner from Staples who has seen customer-centric data strategies not only succeed but unlock 7-10x more value within companies. How does this kind of customer-driven, data-driven change management take place? Slowly and carefully. Hear the stories of quick wins on this week’s episode. Learn more about your ad choices. Visit megaphone.fm/adchoices Hosted on Acast. See acast.com/privacy for more information.
2018-07-1947 min
Customer Equity AcceleratorEp. 29 | Finding the Customer State of Mind with guest Brooks BellHave you channeled the customer’s state of mind in your testing experiments? If you have ever grouped all your mobile visitors or your product page viewers or your site exit-ers together for an experiment then you may have missed the customer’s state of mind completely. Host Allison Hartsoe interviews experimentation expert Brooks Bell, CEO of Brooks Bell who shares the five pains and gains of the customer’s state of mind. Learn more about your ad choices. Visit megaphone.fm/adchoices Hosted on Acast. See acast.com/privacy for more information.
2018-07-1237 min
Customer Equity AcceleratorEp. 28 | What CAOs are Thinking NowWhat are Chief Analytics Officers (CAOs) thinking today? In this episode host Allison Hartsoe summarizes a meeting of CAOs in Miami. She includes poll results from audience questions to provide a sense of who is in the room, and then seven things CAOs wish their analysts knew. Finally, she wraps up with three insightful nuggets that address the questions everyone was asking. Learn more about your ad choices. Visit megaphone.fm/adchoices Hosted on Acast. See acast.com/privacy for more information.
2018-07-0425 min
Customer Equity AcceleratorEp. 23 | Customer Centricity Conference Recap with Allison HartsoeDynamic speakers presenting unique lessons of customer lifetime value. Industry leaders engaging audience members through interactive panels. Those are just a few of the features from the 2018 Customer Centricity Conference, held May 17-18th at Wharton School’s San Francisco campus. Allison Hartsoe summarizes the Customer Centricity Conference events and its key points, including the core concepts of Customer Lifetime Value and how to transition your organization to focusing on building customer equity. Learn more about your ad choices. Visit megaphone.fm/adchoices Hosted on Acast. See acast.com/privacy for more information.
2018-05-3120 min
Customer Equity AcceleratorEp. 12 | Calculating CLV with Artem Mariychin of Zodiac MetricsWhat is the fundamental unit of value to a business? It turns out it’s the customer. Artem Mariychin, CEO of Zodiac Metrics, joins Allison Hartsoe to explain why companies should care about calculating Customer Lifetime Value (CLV), how to establish an accurate CLV formula, and the positive business impact organizations can drive. Artem outlines how through having the right information and a data-driven approach to the customer, companies are able to increase their ROI and make better business decisions. Learn more about your ad choices. Hosted on Acast. See acast.com/privacy for more information.
2018-03-1431 min
Customer Equity AcceleratorEp. 10 | Product Centricity v. Customer CentricityMost companies understand that they need to be customer centric, but they still operate in the very product centric way. Host Allison Hartsoe interviews Jaime Colmenares, the director of the Americas, customer strategy and analytics at eBay about how eBay cuts across silos to better understand buyers and sellers and use the knowledge to improve business performance. He provides quick checks to let listeners know their true product v. customer mindset and explains how customer centric companies behave. Learn more about your ad choices. Visit megaphone.fm/adchoices Hosted on Acast. See acast.com/privacy for more information.
2018-03-0234 min
Customer Equity AcceleratorEp. 8 | Using Data to Get Results With Data Legend Bob PageHost Allison Hartsoe continues her interview with data analytics legend Bob Page, who offers key tactics for setting up a data framework and how to use it to get results. He talks about the impact you can get from data, and advises companies to focus on generating revenue before cost savings. He shares his strategy for building a data framework, including an inventory of systems, consolidating data points, and pulling in data from external events that impact your business such as weather or exchange rates. Learn more about your ad choices. Visit megaphone.fm/adchoices Hosted on Acast...
2018-02-1325 min
Customer Equity AcceleratorEp. 5 | Digging Into the Digital Maturity Curve Part 2What does digital maturity look like? In this episode, host Allison Hartsoe talks about department alignment and analytic leadership: key traits and exit criteria for each stage, plus insight into the Pit of Technology Despair. These are the stages where all of the data preparation and organizational alignment start to pay off: data is interlocked, goals are aligned across all departments, and the entire company has embraced a customer centric attitude. The organization is running at the speed of the customer, and customer equity accelerated bears financial fruit. Who should listen: Chief analytics officers, C-suite, Marketing, Analytics, Digital Transformation, Customer...
2018-01-1422 min
Customer Equity AcceleratorEp. 4 | Digging Into the Digital Maturity Curve - Early StagesIf you want to build customer equity, follow the steps to progress through the digital maturity curve. In this episode, host Allison Hartsoe goes in depth on the key traits of first two stages, plus the Pit of Reporting Despair (the real budget-buster in many organizations). She identifies critical blockers that prevent you from moving on, the exit criteria for each stage, and actions that individuals must take. Learn more about your ad choices. Visit megaphone.fm/adchoices Hosted on Acast. See acast.com/privacy for more information.
2018-01-1020 min
Customer Equity AcceleratorEp. 3 | The Foundations of Customer EquityIf you want to get in the game of customer equity acceleration, you need the right foundation. Host Allison Hartsoe talks with Loren Hadley, the VP of Customer Journey and Optimization at Ambition Data, to learn how companies can connect the dots to leverage their digital customer data. They talk tools, including for data connection and data visualization, and the pain of setting digital data projects up wrong. And they share the ROI when you finally start to gain customer insights from your data. Learn more about your ad choices. Visit megaphone.fm/adchoices Hosted on Acast. See a...
2017-12-1131 min
Customer Equity AcceleratorEp. 2 | How to Calculate Digital MaturityDigital maturity = customer centric maturity. It's all about the customer experience, and you need to know where you are on the maturity curve to build revenue and great customers. Host Allison Hartsoe explains how tracking your position on the customer-centric lifecycle can help you build revenue and customer equity. Key Concepts: customer equity, CLV / CLTV, customer centricity, customer digital data, customer equity metrics Soundtrack: Kevin MacLeod - Tech Live Learn more about your ad choices. Visit megaphone.fm/adchoices Hosted on Acast. See acast.com/privacy for more information.
2017-12-1115 min
Customer Equity AcceleratorEp. 1 | What is Customer Equity?Host Allison Hartsoe explains the concept of Customer Centricity and how it relates to Customer Equity. She walks us through the six stages of Digital Maturity, and explains how companies can use their digital data to build revenue and market strength. Soundtrack: Kevin MacLeod- Tech Live Learn more about your ad choices. Visit megaphone.fm/adchoices Hosted on Acast. See acast.com/privacy for more information.
2017-12-1116 min