Shows
Author's EdgeHow to Turn Your Advocacy Into a Book that Demands Attention with Meg Stone | Ep. 73Send me a text!What if your advocacy work could become the book that shifts the conversation?Allison talks with Meg Stone about transforming advocacy into authorship that drives real change. Meg shares how she turned decades of violence prevention work into a book that calls out false safety advice and redefines empowerment.If you’ve ever wondered how to turn your mission into a message that moves readers and gets publishers to pay attention, this is your roadmap.In this episode, Allison and Meg discuss:04:20 — Why Meg’s firs...
2025-08-1942 minAuthor's EdgeHow to Become the Go-To Voice in Your Niche Using Podcasting with Victoria Meyer | Ep. 72Send me a text!Think you need a huge audience or perfect setup to make podcasting work for your book? Think again. Allison Lane is joined by Victoria Meyer, host of The Chemical Show and founder of Progressio Global, who reveals how niche podcasting can boost your visibility, expand your platform, and open unexpected doors, including paid speaking, brand collaborations, and major press. Whether you’re podcast-curious or already hitting record, we unpack how to turn your voice into your most powerful asset.What You’ll Learn:How to use...
2025-08-1230 min
How Long 'Til Bedtime? | Sleep and Parenting Podcast200. [ENCORE] What Your Child’s Preschool Teacher Wishes You Knew with Elizabeth LaneSending your child off to preschool can be exciting—and emotional. But how can you really prepare your child (and yourself) for that big transition? In this encore episode, Allison sits down with preschool teacher Elizabeth Lane to talk about everything she wishes parents knew before the first day of school. From fostering independence to navigating drop-off emotions to the real role parents play in early literacy, this conversation is full of practical, reassuring guidance you won’t want to miss. Whether your child is heading to preschool this fall or you’re just curious about...
2025-08-1147 minAuthor's EdgeHow to Use LinkedIn to Build Your Brand Without Playing the Algorithm Game with Kate Paine | Ep. 71Send me a text!Does LinkedIn feel like a corporate maze or worse, a place where everyone’s shouting but no one’s listening? Allison Lane is joined by visibility and personal branding expert Kate Paine to unpack how authors can turn their LinkedIn presence into a powerful personal brand without chasing the algorithm, faking expertise, or posting bland corporate content.Kate shares what works from optimizing your profile to making short-form video your visibility secret weapon. If you want to attract readers, media, and publishers without becoming a social media robot, this episo...
2025-08-0551 minAuthor's EdgeCrafting a TEDx Talk That Showcases Your Big Idea with Anna Goldsmith | Ep. 70Send me a text!What if one short talk could launch your book, amplify your message, and land you media coverage? In this episode, we’ll explain exactly how to get selected for TEDx, how to pitch your idea, and how to use a TEDx talk to grow your visibility and book sales. Allison Lane sits down with Anna Goldsmith, executive producer of TEDxPortsmouth, one of the largest and most successful TEDx events in the country, to reverse-engineer the path to the red circle. If you're an author asking: “How do I get a TEDx...
2025-07-2939 minAuthor's EdgeHow to Turn Life Experience Into a Book Deal (at Any Age) with Lori Hellis | Ep. 68Send me a text!Is it ever too late to write your book and get published? Lori Hellis proves it’s not. Allison Lane and Lori Hellis explore how she transitioned from a career in law to becoming a recognized voice in the true crime genre with a successful book launch, a thriving YouTube channel, and a dedicated readership. You’ll hear how she reverse-engineered her author marketing strategy, secured a publishing deal fast, and built visibility without waiting for permission. If you’re wondering how to launch a book, grow your audience, or get p...
2025-07-1538 minAuthor's EdgeHow to Write Emails that Turn Subscribers into Book Buyers with Abby Combs | Ep. 67Send me a text!Are you still relying on social media to promote your book? You’re missing the moment. Algorithms don’t build relationships… email does. Allison sits down with email marketing expert Abby Combs to unpack exactly how authors can create authentic connections, build visibility, and launch successful books using email. From simple campaign tips to turning subscribers into buyers, this episode is your roadmap to author email marketing without overwhelm. What You’ll Learn:Why email builds stronger author-reader relationships than social media ever canHow to structure your autho...
2025-07-0845 min
AI Chronicles with Kyle JamesAllison Lane: AI's Role in Author Branding & Publishing SuccessIn this episode of the AI Chronicles podcast, host Kyle James speaks with Allison Lane, a book coach and branding expert, about how her company LaneLit utilizes AI to enhance the book publishing process. They discuss common pitfalls authors face, the importance of a strong personal brand, and how AI can streamline content creation and marketing strategies. Allison shares her innovative approaches to using AI for writing and content generation, emphasizing the need for clarity and consistency in messaging. The conversation concludes with insights into future initiatives for LaneLit and the role of AI in shaping the publishing landscape.
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2025-07-0726 min
Coffin Talk#234 - Marketing Guru - Allison LaneThis week I interview Allison Lane—book coach, publishing expert, and host of The Author’s Edge—for a deep dive into what it means to leave a legacy through writing. We explore the intersection of mortality, authorship, visibility, and technology, as Allison offers compelling insights on how writers can get their message into the world through traditional, hybrid, and self-publishing. Please check out her site to get a free guide for creating your own book proposal! Please rate us on Apple and/or Spotify and subscribe for free at mikeyopp.com This is a publ...
2025-07-0635 minAuthor's EdgeHow to Create 6 Months of Content with Valerie Morris | Ep. 66Send me a text!What if your book isn’t the brand… you are? Allison Lane sat down with Valerie Morris, marketing strategist and author visibility expert, to break down how to earn trust, build credibility, and get noticed by readers and publishers. From cutting through noisy online advice to choosing visibility tactics that actually fit your life, Valerie shares proven strategies that will help you show up, get seen, and stay sane. If you’ve ever felt overwhelmed trying to market your book, this episode is your shortcut. Press play and take...
2025-07-0334 min
I Don't Know How You Do ItOwning Your Voice: Shame, Resilience, and Truth-Telling with Allison LaneWhat if the story you’re most afraid to tell is the one that holds the key to healing—not just for you, but for others too?Allison Lane has built a career helping authors, leaders, and everyday truth-tellers shape their stories and bring their messages into the world. A story strategist and messaging expert with a background in big-brand marketing, she now guides people through the vulnerable, transformative work of telling the truth—on the page and beyond.But behind her sharp strategic mind and no-fluff approach is a life shaped by experi...
2025-06-2438 minAuthor's EdgeHow to Know You’re Ready to Speak Even If You Don’t Feel Like an Expert with Aleya Harris | Ep. 65Send me a text!Think you need more credentials or a polished pitch before you start speaking? Think again. Allison Lane sits down with speaker mentor and bestselling author Aleya Harris to uncover the real reason accomplished authors still feel like they’re not ready to be on stage. Spoiler: it has nothing to do with qualifications and everything to do with permission. This is your call to stop waiting, start showing up, and realize that your story is more than enough. If you’ve ever said, “I’ll speak when I’m more experie...
2025-06-1746 minAuthor's EdgeFrom Zero to a Million Followers on LinkedIn: Daniel Murray’s Content Strategy | Ep. 64Send me a text!What if your most valuable book marketing asset isn’t your manuscript but your audience? Allison Lane sits with Daniel Murray, creator of ‘The Marketing Millennials,’ shares how he built a LinkedIn following of over 1 million by focusing on connection over perfection. We dive into the author marketing strategies that actually work, especially when you’re short on time and budget. If you want to find your readers and keep them coming back, this is a must-listen.What You’ll Learn:How to grow a reader-foc...
2025-06-1031 minAuthor's EdgeHow to Land a TEDx Talk by Owning Your Story with Ashley Stahl | Ep. 63Send me a text!What if the only thing standing between you and massive author visibility was the belief that you're not ready yet? Allison Lane is joined by Ashley Stahl, TED and TEDx speaker coach, bestselling author, and founder of Wise Whisper Agency to dismantle the myths about readiness, career pivots, and what it takes to get your message seen. If you’ve ever felt stuck wondering when to launch your book, start your podcast, or finally pitch that stage, you’ll find your fire here. Tune in to reverse engineer your author...
2025-06-0333 minAuthor's EdgeHow to Grow Your Email List Before Publishing Your Book with Tracy Beavers | Ep. 62Send me a text!Is your email list ready to help you launch your book… or are you waiting until you're "ready?" A visibility and list-building coach, Tracy Beavers joins Allison Lane to break down what most authors get wrong about email marketing. Spoiler: the best time to start is yesterday. You’ll hear why relying on social media is risky, how to build trust with readers before your book is out, and how to make list-building feel less like a chore and more like a creative extension of your work. If you...
2025-05-2743 minAuthor's EdgeHow to Craft a Query Letter Agents Can’t Ignore with Sam Hiyate | Ep. 61Send me a text!What makes a literary agent say “yes” to your book pitch in under 30 seconds? Allison Lane sits with Sam Hiyate, founder of The Rights Factory, to demystify how to write a compelling query letter, position your book in today’s market, and avoid the most common author mistakes. If you've been wondering how to land an agent or make your book proposal unskippable, this is your masterclass in reverse engineering your author marketing. Hit play now because the publishing game is changing, and this episode helps you change with it.
2025-05-2052 min
2B Bolder Podcast : Career Insights & Advice from Successful Women in Business & Tech#128 From Corporate PR to Book Coach: Unveiling Publishing Secrets : Allison Lane Shares Her Career InightsDreaming of writing a book but have no idea where to start? You're not alone. In this eye-opening conversation with book coach Allison Lane, we dive deep into the realities of publishing that most aspiring authors never learn until it's too late.Allison, whose impressive career spans from dressing as a burrito for PR stunts to leading communications for brands like Pepsi, Unilever, and Burt's Bees, shatters common misconceptions about the publishing journey. Her most surprising revelation? "Don't write your whole book! Nobody wants to read your manuscript." What publishers actually want is a business plan for...
2025-05-1354 minAuthor's EdgeYour Life Is the Platform: Write the Book That Builds Your Legacy with Dr. Mimi Zieman | Ep. 60Send me a text!Your real life is your best marketing plan if you know how to use it.Allison Lane and award-winning author and physician Dr. Mimi Zieman break down what it really looks like to build your author platform from lived experience … not guesswork.From treating frozen limbs on Everest to launching her memoir at 60+, Dr. Zieman shares how to stop waiting, start marketing smart, and reframe success on your terms. If you’ve been putting off your book - or second-guessing whether your story is big enough, this conversation is your...
2025-05-0640 minAuthor's EdgeHow to Avoid the Publishing Mistake That Kills Book Sales with Terry Whalin | Ep. 59Send me a text!What if your book doesn’t fly off the shelves just because it’s published? Allison Lane dives into the truth about book marketing myths with editor and author Terry Whalin. From breaking down publisher expectations to showing you how to reverse-engineer your author strategy, this episode gives you the clarity and tools to stop spinning and start selling.Whether you’ve just launched your first book or have a shelf full of titles, don’t miss this straight talk on building visibility and making your book work for...
2025-04-2942 minAuthor's EdgeHow to Build Visibility and Grow Your Platform with Rich Brooks | Ep. 58Send me a text!What if your book launch isn’t over, it’s just getting started? Allison Lane sits down with digital marketing expert Rich Brooks to unravel the myths around visibility, author platforms, and the outdated tactics holding authors back. Whether you’re writing your book, launching it, or trying to breathe life back into it post-pub, this conversation breaks down the essential steps to get discovered in today’s noisy digital world. You’ll learn how to reverse-engineer your author marketing strategy and find your readers using tools you already have....
2025-04-2243 minAuthor's EdgeHow 3 Simple Profile Tweaks Skyrocket Your Visibility on LinkedIn with Brenda Meller | Ep. 57Send me a text!Is your LinkedIn profile helping you get published or quietly holding you back? Allison Lane sits with LinkedIn expert Brenda Meller to break down the three profile tweaks that instantly boost your visibility and authority online. Whether you're writing your first book, planning a launch, or looking to grow your platform, this episode will show you how to position yourself as a credible expert and attract the right opportunities. Discover how to make LinkedIn work for you without spending hours on it. Listen now to learn how simple changes ca...
2025-04-1537 minAuthor's EdgeHow to Write Button Copy that Converts Book Sales with Nancy Harhut | Ep. 56Send me a text!Is the language on your website or email buttons quietly sabotaging your book sales? Allison Lane sits down with behavioral marketing expert Nancy Harhut and breaks down exactly why “Submit” doesn’t work and what to say instead. Discover how small tweaks in your button copy can drive real results, boost reader engagement, and increase conversions. If you’re building your author platform, planning a book launch, or writing your sales page, this conversation is a masterclass in persuasive language. Don’t guess; reverse engineer your marketing with decisio...
2025-04-0846 minAuthor's EdgeHow to Build a Million-Dollar Business with Ann Carden | Ep. 55Send me a text!What if your book could do more than sell copies? Most authors stop at the book launch. But what if your book was the beginning, not the end, of something bigger? Allison Lane sits down with marketing strategist Ann Carden to uncover how authors can reverse engineer success by building a business around their book. Whether you're writing, launching, or already published, this conversation will shift how you think about book promotion strategies and author visibility. It’s not just about selling more books, it’s about expanding your reach and turni...
2025-04-0144 minAuthor's EdgeHow We Overcome Self-Doubt with Dr. Tara Cousineau | Ep. 54Send me a text!Have you ever told yourself, “I’ll write my book when I feel ready” or “Who am I to write this?” If so, you’re not alone. High achievers often struggle with self-doubt, perfectionism, and the fear of putting their ideas into the world, especially when it comes to publishing a book.Allison Lane sits down with Dr. Tara Cousineau, clinical psychologist and author of "The Perfectionist Dilemma," to discuss how perfectionism holds authors back and what you can do to finally take action. If you’ve been procrasti...
2025-03-2540 min
The Long Game Podcast with Sandra ScaianoBecome a Best-Selling Author: Stop Playing Small with Allison Lane | Episode 197In a world full of "I'll do it tomorrow" and "my expertise isn't enough," today's podcast episode is a breath of fresh air. Sandra Scaiano welcomes Allison Lane who flips the script and disarms the doubters, helping women step into their power and pen their bestselling narratives.With her bold "stop pretending you're not a badass" approach, Allison reveals why so many brilliant women delay sharing their wisdom and how to break through those self-imposed barriers. If you've been thinking "someday I'll write that book," this conversation will change your perspective and show you...
2025-03-211h 02Author's EdgeHow to Beat FOMO and Stay Focused: The Key to Marketing Without Burnout | Ep. 53Send me a text!Are you spreading yourself too thin trying to be everywhere? Too many authors feel pressured to be on every social platform, attend every event, and be available to answer all requests. But that’s a fast track to burnout, not growth.Allison Lane tackles “Focus vs. FOMO,” - that’s Fear.Of.Missing.Out - and shares how to streamline your marketing so you can grow your visibility without exhaustion. She’s sharing her exact approach to showing up in the right places, repurposing content, and leveraging AI tools to work sm...
2025-03-2024 minAuthor's EdgeGoogle Analytics: How to Know What’s Working with Philippa Gamse | Ep. 52Send me a text!Is your website working for you, or against you? If you’re feeling overwhelmed by website jargon and SEO, you’re not alone. Allison Lane joined with Philippa Gamse, a digital marketing and analytics expert, to share the biggest mistakes authors make with their websites and how to fix them. You’ll learn how to turn your website into a powerful tool that attracts readers, grows your platform, and sells more books, all without becoming a tech expert. Tune in now to make your website work smarter, not harder....
2025-03-1952 minAuthor's EdgeHow These 3 Simple SEO Strategies Make Your Author’s Website More Visible | Ep. 51Send me a text!Want More Readers to Find Your Website? Start Here.Your author's website is your online home, but what’s the point if no one can find it? Allison Lane breaks down three simple ways to boost your website’s visibility without getting lost in the weeds of tech and SEO.You'll learn the easiest ways to optimize your site, from choosing the right all-in-one platform to hiring an affordable SEO expert (without breaking the bank). Plus, she shares her favorite FREE tools that take the guesswork out of keyword rese...
2025-03-1318 minAuthor's EdgeAI and Outsourcing: How to Streamline Your Marketing in 5 Simple Steps with Jen Lehner | Ep. 50Send me a text!Feeling overwhelmed by marketing your book or personal brand? You don’t have to do it all alone. In this episode, Allison Lane sits down with Jen Lehner, marketing strategist, systems expert, and outsourcing pro, who shares 5 powerful ways to streamline your marketing using AI, automation, and virtual assistants. Whether you’re an author, speaker, or business leader looking to grow your audience without burning out, this episode will help you work smarter, not harder, so you can focus on what you do best.Tune in to learn how to ma...
2025-03-1148 minAuthor's EdgeSEO for Authors: How to Choose the Right Website Name for Visibility | Ep. 49Send me a text!Is Your Author Website Helping or Hurting Your Discoverability?If you've ever struggled with what to name your author's website, you’re not alone. Should you use your personal name, or should it reflect your book’s theme? And what about SEO, will the right website name help more readers discover you? Allison Lane breaks it all down so you can make an informed decision and build a website that works for your long-term success. Join her as she shares practical, no-nonsense tips for choosing a website name that enhan...
2025-03-0617 min