Allison Lanier - Podcast Details

Shows

Daily Soap Opera Spoilers by Soap Dirt (GH, Y&R, B&B, and DOOL)Young and the Restless Casting Shocker: Allison Lanier Out as Summer! #yrClick to Subscribe: https://bit.ly/Youtube-Subscribe-SoapDirt "Young and the Restless", actress Allison Lanier is slated to exit her role as Summer Newman. The announcement was unexpected, with the character's departure from Genoa City set to cause significant ripples among other major characters. Allison Lanier's exit from Y&R aligns with unfortunate developments for her character's business venture, Marquetti, and hints at the end of her three-year contract. Lanier's final appearance is scheduled for this Friday, May 2nd, with no confirmation of a recast as yet. Summer's impending departure from The Young and th...2025-05-0208 min

Higher Ed PulseLive at NACAC: AI for Brand BuildingRecorded live at NACAC in Los Angeles, this episode features Allison Lanier, Director of Client Engagement, discussing how AI is transforming brand building and content creation for institutions with lean resources. Allison shares insights on using AI tools like ChatGPT to support brand consistency, improve digital experiences, and optimize program pages. The conversation highlights AI's role in alleviating pressure on small teams and enhancing collaboration between marketing and admissions.Key TakeawaysAI Helps Lean Teams Scale Efforts: AI can streamline content creation, helping small teams focus on strategic tasks and reduce time spent on manual processes...2024-09-2714 min

PR HangoverOutside The Classroom (w/ GMB's Allison Lanier & Hannah Pier-Herendeen)In this episode, learn about the education sector, as Allison and Hannah discuss creating healthy relationships, and their journies into the education sector. Learn if you would be interested in higher education marketing and PR and a what the typical day of Allison and Hannah looks like. Allison Lanier, Director of Client Engagement at GMB: Allison uses her passion for people to create positive, effective, and rewarding client onboarding experiences for GMB’s marketing services. Her ultimate focus is to help higher ed clients reach their enrollment goals. She also acts as the Vice Chair of Marketing for the HighEdWeb As...2024-03-1333 min

Y&R Mini SpotlightDaytime Emmys 2022: Kelsey Wang and Allison LanierTami chats with Kelsey (Allie) and Allison (Summer) about being the newbies on The Young and the Restless!2022-07-0203 min

The ChatSeason 5, Episode 28 (#101): Joann FabricsJoin Casey, Tiggz, and Alan for an all-new episode, as they unpack the latest hot topics on your favorite television shows! HOT TOPICS INCLUDE -- Rey's death shocks Genoa City, as Y&R recast Summer Newman with soap opera newcomer Allison Lanier! -- A double wedding takes place on DAYS, as Abby confronts Gwen! -- Liz believes that Franco is haunting her, as Harmony goes off the rails on GH! -- Nene Leakes hits Bravo/Andy Cohen/NBCUniversal with a lawsuit! -- And, the...2022-04-272h 18

undeclaredMastering Your Communications, with David GibsonDavid Gibson is vice president for communications and marketing at Middlebury, where he oversees public affairs, marketing, internal and crisis communications, branding, web strategy, social media, creative services, and print and mail operations. He has three decades of experience advancing the interests of mission-driven institutions and has built programs clarifying their value in the world and bringing deeper engagement with stakeholders. He has held staff positions at Hampshire, MIT, and Dartmouth and was a vice president of strategic communications for the international consulting firm Grenzebach Glier and Associates. At Cornell, he and his team won two Sibley “magazine of th...2021-10-1346 min

undeclared10-Benefits of a Brand Strategy, with Allison LanierWhat you’ll learn about in this episode: Why mastering your brand platform and getting your messaging and strategy right offers many benefits for higher education institutions What ten key benefits you’ll receive from a great brand strategy: Greater clarity Strengthens trust Influencing of beliefs Instilling confidence Inspiring your employees Rallying the community Boosting recognition Maintaining loyalty Protecting your pricing Creating value Why knowing the benefits of getting your brand strategy can help you get buy-in from leadership How to get access to a downloadable PDF of these ten key benefits in greater detail from Allison and the te...2021-09-2208 min

undeclaredFrom College to University, with Dr. Laralee HarkleroadLaralee Ferrell Harkleroad partners with organizations seeking to grow and transform their culture, with an emphasis on branding, communications, and marketing. She currently serves enrollmentFUEL as a professional consultant and manager & curriculum strategist for their REV: Fuel Training Series. Dr. Harkleroad also enjoys working with tomorrow’s leaders in the classroom by serving as an adjunct professor and guest lecturer. Previously, as the Director of Marketing and Quality Enhancement Plan (QEP) Co-Director for Tusculum University, the first University in the state of Tennessee, she built the institution’s first Marketing department, establishing processes and policies, creating brand awar...2021-09-0839 min

undeclaredThe Components of a Brand Strategy, with Allison LanierWhat you’ll learn about in this episode: What a “brand strategy” is, and how it is comprised of three key parts: the “why”, the “what” and the “how” How your “why”, your brand platform, includes the 4-5 key points that make up your brand pillars, brand proof, persona, brand story and brand promise How research, focus groups and other insight generators can help you develop your brand platform How your “what”, the visual indicators of your brand such as your logo and colors, don’t have to change unless they need to be refreshed Why your “how”, your brand awareness, is divided...2021-08-2511 min

undeclaredMarketing and the Global Pandemic, with Laura JackLaura H. Jack is vice president for communications and acting chief diversity officer at Colgate University in Hamilton, N.Y. At Colgate, Jack leads all internal and external communications efforts to steward Colgate’s reputation and identity; build awareness of the University, the excellence of its faculty, and its strong academic programs; and support the University’s core mission, goals, and priorities. Prior to arriving at Colgate, Jack was vice president at Howard University in Washington, D.C., where she oversaw all fundraising, alumni relations, communications, and university events operations. Outside of higher education, Jack spen...2021-08-1134 min

undeclaredTrust the proven process, with Allison LanierWhat you’ll learn about in this episode: Why it’s important to ask the question “what is your process?”, and how it can save you from headaches down the road Why a predictable, consistent, stable, uniform, repeatable and reliable process is crucial Why the processes your agency partners have in place are critical for your success in achieving your end goal Why you shouldn’t be afraid to ask questions and seek greater clarity from your agency partners Why asking “what is your process?” is the key to minimizing risk and ensuring that you’re happy with your relationshi...2021-07-2805 min

undeclaredThe Power of Cross-Team Collaboration, with Keith WarburgKeith Warburg is the Director of Communications for the Florida State University Alumni Association. With more than 10 years of experience in higher ed marketing and communications, he has served as a CMO, graphic designer, and basically every role in between. Keith is focused on building partnerships across campuses through shared problem solving and treating people well. What you’ll learn about in this episode: How Keith was a first-generation college student who fell in love with the college experience, and how he transitioned into a career in higher education How Keith’s varied career and skillset have...2021-07-1432 min

The Terror and Travel ShowLake Lanier - GeorgiaUnderwater graveyards, mysterious disappearances, car sized catfish, and a ghostly woman in blue haunt this notorious party lake in Georgia. Editing and sound design by Mckenzie WilkesTheme song by Ian Frost 2021-06-2447 min

undeclaredStanding Out by Serving a Unique Niche, with Andy GeeterAndy has worked in education for about 30 years, serving at various times as an admission counselor, admission director, charter school head of school and adjunct college faculty member. He began his career working at his alma mater, Oglethorpe University, before becoming director of admission at LaGrange College. He then left higher education for 11 years to run a K-8 charter school in Newnan, GA. Since July of 2015, Andy has had the privilege of serving as Vice President of Enrollment Management at Andrew College. Andy and his wife Karen have been married for 31 years. They have two sons who...2021-06-1642 min

Out of the AverageHaunted Lakes [Hauntings/Local Lore]While there is definitely something so healing about being around huge bodies of water, under the depth, some lakes can hold some spooky secrets. This episode, we are chatting about two different lakes: Lake Lanier in North Georgia and Long Island's very own Lake Ronkonkoma. Recorded and Edited by Allison Varca and Meghan Pavlovsky. Music Credits to Michael Vontas. Sources: https://www.onetravel.com/going-places/america-s-most-haunted-lakes-and-ponds/ https://travelnoire.com/georgia-lake-lanier-haunted-twitter-chimes-in https://www.cnn.com/2020/10/31/us/lake-lanier-urban-legends-trnd/index.html https://www.gainesvilletimes.com/life/life-top-stories/history-center-recounts-tales-about-ghosts-of-gainesville/ 2021-06-0438 min

undeclaredGenerational Trends and Future-Facing Strategies, with Allison LanierWhat you’ll learn about in this episode: Allison shares key statistics that have helped shape the Millennial generation, its habits and challenges How Generation Z is exceptionally tech-savvy and financially conservative, and how 2020 has pushed Gen Z into a different path from generations before them Why tuition price, student loan debt, mental health services and diversity and inclusion are key factors Gen Z is using to determine where to pursue their higher education Why “standing out in a sea of sameness” is crucial for connecting with Gen Z, and why you have to support your messaging with action...2021-06-0213 min

undeclaredNavigating a Name Change or Major Rebranding, with Christen Engel and Aubrey HinksonChristen Engel’s Bio: Christen Engel is an award-winning communications and marketing executive with more than 10 years’ experience in healthcare and higher education. In her role as interim vice president of communications and marketing for Augusta University and Augusta University Health, she works to drive strategic enrollment and health system revenue growth through brand and public positioning, issues and crisis management, earned and owned media. In addition, she oversees mass internal communications and executive communication for an institution with more than 10,000 employees; the university and health system websites; the employee intranet; and institutional photography, videography and graphic design. Fun...2021-05-1943 min

undeclaredDiscussing the Buying Process, with Allison LanierWhat you’ll learn about in this episode: Why the first step isn’t reaching out to agencies for quotes but to truly take the time to understand your higher ed institution’s buying process How the process tends to differ between private and public institutions, and why it’s crucial to build the right internal relationships as early as possible Why the next step is to understand your purchasing rules and limits and the proper channels to go through before you start writing your RFP Why it is important to be flexible and clear with your purchasing power, a...2021-05-0508 min

LAUNCH Podcast with Allison Michels#101 LAUNCH: Music to Light the World with Stanton Lanier“Have a spirit of celebration.” - Stanton Lanier In this episode, Allison Liddle interviews Stanton Lanier. Stanton Lanier is a pianist, composer, and orchestrator with a passion for touching lives through instrumental music. He has released 143 tracks from 12 albums and singles, which are enjoyed by millions of listeners around the world as “life soundtracks” for moments of God's peace and inspiration. Stanton and Allison discuss following your passion, being creative, and leading with your heart. Stanton also shares how he comes up with beautiful music that touches hearts all over the world. Connect with Stanton Lanier...2021-04-2933 min

undeclaredUsing CRM to Track the Prospect Journey, with Elizabeth Orehovec Elizabeth Orehovec has worked in the Office of Undergraduate Admissions at the University of South Carolina for 15 years. She is currently the Senior Associate Director and serves as a core member of the enrollment leadership team responsible for leading more than 100 recruitment and enrollment marketing employees and collaborating on strategic enrollment initiatives with students, faculty and staff across campus. After earning her bachelor’s degree from the University of Miami, Elizabeth moved to South Carolina to earn her M.Ed. in Higher Education Administration. She has also earned her MBA and Ph.D. from the University of South Carolina. El...2021-04-2137 min

undeclared5 strategies for more impactful digital campaigns, with Allison Lanier and guest host Chris HuebnerWhat you’ll learn about in this episode: Why there are often many overlooked opportunities to optimize your digital marketing campaign even prior to its launch Why you should always consider how your audience interprets and experiences your campaigns, both on an intuitive and emotional level and more analytically Why the first strategy is to design for distinctiveness and to ensure that your design elements stay consistent, distinct, and easily connected to your brand Why the second strategy is to consider the emotions, benefits, and associations you want your audience to make when engaging with your campaign Why th...2021-04-0710 min

undeclaredMaximizing the Impact of Viral Content, with Nicholas SelbyNick Selby grew up in Phoenix, AZ and completed his Bachelor’s degree in Mechanical Engineering at Georgia Tech. He now works and studies as a graduate student studying robotics at MIT. What you’ll learn about in this episode: How Nick signed up for an opportunity presented to Georgia Tech sophomores to give a speech to the incoming freshman class, and how the speech went viral online How Nick’s background in highschool debate and speech and hundreds of practice attempts helped him perfect his speech What kind of positive reception Nick received from the Georgi...2021-03-2431 min

undeclaredGetting to Know Allison, with Allison Lanier and guest host Chris HuebnerWhat you’ll learn about in this episode: How Allison transitioned from a corporate background into her current role as Business Development Manager at Up&Up How Allison has integrated her own experiences in higher education into her work at Up&Up, and what similarities and differences she has seen from her previous career How 2020 impacted the world of higher education, and how the lessons learned during the difficult year have created positive changes Why Allison suggests that any institution wanting to begin a new marketing project start with their brand first What advice Allison would give to a...2021-03-1013 min

undeclaredGetting Strategic About Risk, with Adam LandrumAdam Landrum founded Up&Up and has led it since 2002. He graduated cum laude from Clemson University and was recruited by Arthur Andersen, but his entrepreneurial spirit kicked in and he set out to create a digital agency with an incredible culture & business model. Adam’s passion is impacting people’s lives through life-changing educational experiences. He oversees the agency’s strategic direction, guides the leadership team & finds amazing ways to help our clients impact students worldwide. He’s worked with a wide range of clients, from helping Clemson build the nation’s #1 alumni network to teaming with Erski...2021-02-2442 min

undeclaredGetting Stakeholder Buy-In, with Scott Fogleman and Allison LanierWhat you’ll learn about in this episode: Why getting stakeholder buy-in for your big projects and initiatives should be widespread and should happen as early as possible Why approaching everyone who will be interacting with your new project early in the process is the key to minimizing pushback How an early working session can help you achieve stakeholder buy-in, and how to conduct an effective working session Why stakeholder buy-in can offer a sense of empowerment and be a powerful and effective tool for change management How to avoid the perils of "death by committee", and how to...2021-02-1011 min

undeclaredDiversity, Equity and Inclusion Messaging, with Jamila Walker and TaQuinda JohnsonJamila Walker’s Bio: Jamila Walker is the University Social Media Manager and an Adjunct Professor at Old Dominion University in Norfolk, Virginia with over ten years of experience in digital, public relations and marketing. Jamila leads the institution’s social media program and works with different colleges, departments, faculty and students to identify the most effective way to disseminate key messages across digital platforms and tracks the success of those messages across multiple channels. TaQuinda Johnson’s Bio: TaQuinda Johnson believes the field of public relations and social media is more than just a...2021-01-2750 min

undeclaredPreparing for Upcoming ProjectsWhat you’ll learn about in this episode: Why any project, refresh or update you begin should always start with a strong, clear focus on your brand Why your messaging is the key to your brand, and why your visual identity assets need to be solid and focused on your message Why telling your story through your brand is the secret to differentiating yourself from your competitors Why your website is one of the most important components of your messaging and a key opportunity to tell your story to prospective students Why part of the story you tell sh...2021-01-1309 min

undeclaredManaging Multiple Projects at the Same Time, with Mary Beth OakeyMary Beth Oakey brings strategic thinking combined with creative spark to the client team at Up&Up. Her background is in retail marketing for a national clothing chain where she served as the director of social media and marketing and in the agency space where she served as an account executive on digital and brand strategy projects. Interacting with clients is still one of her favorite things, but these days you’ll find her behind the scenes resourcing the team and keeping projects on time and on budget. Mary Beth and her husband, John, live in...2021-01-0631 min

undeclaredA High School Senior’s Perspective, with Grantland RogersGrantland Rogers, a high school senior honors student from Easley, SC preparing to enter higher education, shares his experiences with the marketing materials he has received, the admissions processes he has navigated, and his perspective as a top-performing high school student considering his higher education options. What you’ll learn about in this episode: How Grantland has been in honors classes since the 8th grade and in AP classes, placing in the top five of his graduating class What areas of study Grantland hopes to focus on in college, and what he is looking for in th...2020-12-1648 min

undeclaredManaging Big Changes at Higher Ed Institutions, with Holly DuncanHolly Duncan is a marketing and communications executive who helps brands reimagine themselves for relevancy, sustainability, and profitability. She guides these organizations to define their brand through asking WHY, WHAT, and HOW and engaging them in two-way conversations with their communities. Her 16 years’ experience has been within higher education, sports, entertainment, retail, and telecommunications, and she’s led cross-functional teams on both the brand-side and agency-side. Her approach to work as an entrepreneurial innovator and team motivator has proven successful in amplifying brand conversation, engagement, and affinity across global, national, and local platforms. Holly is currently the Chie...2020-12-0945 min

undeclaredUsing an Enterprise Model for Your In-House Teams, with Carly Kite LapinskiCarly Kite Lapinski is Associate Vice President for Marketing Communications at Brown University in Providence, Rhode Island, where she oversees central marketing and print services for the independent, coeducational Ivy League institution and seventh-oldest college in the United States. She joined Brown in 2017. What you’ll learn about in this episode: How one of the first challenges Carly tackled when she began working at Brown University was taking stock of the team's resources and organizational structure What advice Carly suggests for working to de-silo your teams and resources, and why cross training your team members can he...2020-12-0240 min

undeclaredProspective Student Journey Mapping, with Ashley LivingstonAs Director of Client Services for Up&Up, Ashley’s passion for higher education and experience with marketing agencies comes full circle. Ashley began her career in higher education marketing, working in continuing and executive education programs at the University of South Alabama, Georgia Tech, and Harvard Business School. She also held senior marketing positions at an email marketing agency and a high tech company before joining Oden, a B2B marketing agency in Memphis, where she most recently served as VP of Digital Marketing and as a member of the leadership team. With UX ce...2020-11-2537 min $What\'s The Difference?$ What's The Difference?Diversity, Equity and Inclusion in Higher Education, with Scott Fogleman, Allison Lanier and Sara TaylorIn this unique episode of What’s The Difference, you’ll hear audio from Sara Taylor’s recent guest appearance on the Undeclared podcast. Undeclared is a higher education marketing podcast hosted by Allison Lanier and Scott Fogleman from Up&Up, a branding and marketing agency focused exclusively on the unique challenges and needs of colleges and universities. Scott and Allison speak with Sara about the importance of diverse, equitable and inclusive marketing in the higher education space, and how it plays a key role in creating a welcoming and safe environment for students of all backgrounds. ...2020-11-1846 min

undeclaredAdmissions in the Age of Pandemic, with Christine BowmanChristine Bowman has served as the Dean for Enrollment Services at Southwestern University since May of 2014. Her responsibilities include overseeing the admission office to set enrollment philosophies at Southwestern University. After growing up in Houston, she attended Southwestern University in Georgetown, Texas, graduating in 1993. She furthered her education earning a Masters degree in Higher Education Administration from The University of Texas at Austin. Throughout her career, Christine has worked with tour guides, campus visitation planning, alumni recruiting programs, transfer students, and international students managing staff and other “supplemental” duties that make an admission and enrollment office successful. Pr...2020-11-1753 min

undeclaredMeeting the Needs of International Students, with Simon Hamlin and Mim PhillipsMim’s Bio Mim Phillips has had the opportunity to work in diversified career fields while maintaining a philosophy to help others and consistently bring her skills and strengths to each role she’s pursued. Born in Hong Kong, Mim has traveled to 43 countries and lived in the U.S., UK, and Iran, crediting her international experiences to her worldview. A Chapman University alumni, Mim received her B.S. in marketing and business administration as well as a teaching certificate. While working in the U.K., Mim attained an interior design diploma and subsequently owned a design firm...2020-11-1142 min

undeclaredDiversity & Inclusion in Higher Education, with Sara TaylorSara Taylor, President and Founder of deepSEE Consulting, has over thirty years of extensive experience in the practice of Diversity and Inclusion serving local, national and global clients. While her areas of specialty are in both Diversity and Leadership Development, Sara has become a thought leader particularly in the field of Cultural Competence. Her bestselling book, Filter Shift: How Effective People SEE the World, is used by numerous individuals and organizations to increase success and create greater effectiveness. Sara holds a Master’s degree in Diversity and Organizational Development and, prior to founding deepSEE, held positions such as Chief Di...2020-11-0448 min

undeclaredHaving Challenging (but Productive) Conversations, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: How at Up&Up, “conscious leadership” embedded in the agency’s culture by CEO Adam Landrum has created an environment of true collaboration and open dialog How conscious leadership is comprised of fifteen commitments, including “taking radical responsibility”, “learning through curiosity”, and “speaking candidly” Why these fifteen commitments are a powerful platform for having difficult but productive conversations within the team How radical candor is the ability to challenge directly and show that you are caring personally at the same time Why understanding your goals and intentions for having difficult conversations before...2020-10-2816 min

undeclaredStorytelling and Developing Personas, with Joseph LapinAs the Vice President of Marketing and Communications at Circa Interactive, Joseph Lapin has created a career around his core passions: storytelling, strategy, marketing, education, and consumer behavior. His journey started after he earned his Master of Fine Arts in Creative Writing, and he moved to Los Angeles where he worked as a freelance journalist and wrote for publications like the LA Times, LA Weekly, Slate, and many more. Joseph brought those storytelling skills to Circa Interactive, where he helped build a digital marketing company focused on creating marketing strategies and brand campaigns for top-tier higher education institutions. Circa...2020-10-2140 min

undeclaredThe Pandemic and Changing Media Consumption Habits, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: How the outbreak of the global pandemic has had a broad effect on prospective students’ media consumption habits and the channels through which they consume media Why video is an explosive category for prospective students’ media consumption, with a 51% increase in online video consumption since the start of the pandemic How TV streaming, online video game viewing, and audio streaming are all rapidly growing categories that all indicate where you can best meet your audience Why a dramatic increase in website traffic volume indicates an opportunity for institutions to streamline their...2020-10-1409 min

undeclaredTaking Advantage of New Trends in Digital Marketing, with Justin CroxtonJustin Croxton is the managing partner at Propellant Media, a digital advertising and marketing technology company based out of Atlanta, GA and Charlotte, NC.His team primarily focuses on best-in-class programmatic display solutions ranging from geofencing marketing to OTT advertising, and they also partner with a host of digital agencies who leverage Propellant Media’s platforms, process, and execution. What you’ll learn about in this episode: How Propellant Media differentiates themselves by developing their expertise in programmatic display solutions and other cutting edge marketing avenues How Justin defines “programmatic display” as the automated buying and selling of...2020-10-0731 min

undeclaredHelping Students Succeed During the Pandemic, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: How the global pandemic and social distancing requirements have dramatically increased the number of webinar offerings available to higher ed professionals How Up&Up is now offering its own webinar series, and how Scott and Allison have found value in participating in webinars from others in the industry as well What facts, trends, and best practices Scott and Allison have noticed in how higher ed institutions have prepared for the fall 2020 term during the pandemic How many students have shifted their plans to second- or third-choice institutions to stay closer to...2020-09-3007 min

undeclaredA Team of One, with Kati Hartwig and Callie GoodwinResiding and working in Youngstown, Ohio, Kati Hartwig has five years of higher education digital marketing experience as the Coordinator of Social Media and Digital Marketing at Youngstown State University (fun fact: they currently hold the world record for “Largest Gathering of People Dressed as Penguins” – yes, it’s a thing). She manages the university’s official social media accounts, oversees a student ambassador program, coordinates content with departments and colleges, and helps write copy for the institution’s website. She was born and raised in Youngstown, and is a proud, two-time alum from YSU — it’s no wonder her favorite ani...2020-09-2357 min

undeclaredStriking the Right Balance in Your Social Media Content, with Andrea HonakerAndrea Honaker holds a bachelor’s degree in journalism from West Virginia University and spent the first dozen years of her career in the newspaper industry, where she took on roles as a copy editor/page designer, lifestyles reporter and education reporter. In 2018, she transitioned to work in higher education by becoming a digital content specialist in the Marketing Communications department at Mercer University. Her primary duties are managing content for the university’s main social media platforms and writing feature stories for the university’s news sites. What you’ll learn about in this episode: How Andr...2020-09-1634 min

undeclaredThe Benefits of a 3-Year Marketing Plan, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: How the current global pandemic crisis and the coming enrollment cliff are creating new changes in higher ed marketing and necessitate a plan Why there is a need for ongoing projects within higher ed marketing, and why research is vital for navigating these projects successfully Why your website needs a brand platform that offers at least three years of longevity, and why you should refresh your website every three to five years How your ongoing marketing campaigns will drive your brand awareness, enrollment campaigns and nurture efforts Why budget planning of...2020-09-0907 min

undeclaredMaking Social Media Fun and Engaging, with Hannah KerrHannah Kerr is a 24 year old, Nashville native living in South Carolina to pursue her dreams as a Photographer, Content Creator, and Educator. She is on this journey with her fiance, who she met when she was 10 years old. Hannah started her career around 3 years ago with her first blog called Kerrageously Made. This online platform served as her healing method as she was recovering from an eating disorder and utilizing her faith to figure out her next steps. From her hardships, she found her passion for creating positive content through photographs and writing so she could...2020-09-0234 min

undeclaredThe 7-Steps to Successful Branding, with Allison Lanier and Scott Fogleman How to download Allison and Scott’s FREE webinar series, and what exciting topics they are covering within the series How the first of the 7-steps to successful branding is the insights or discovery step where you will collect data and ask meaningful questions How the second step is to strategize how to craft your messaging around attracting and retaining the right students, grow your engagement and strengthen your brand How step three involves creating a strategy roadmap and concepts, prototype your messaging and lay the foundation for your campaigns How the fourth step, production, is the key to creating co...2020-08-2610 min

undeclaredRecruitment When Your Target Audience is Large and Undefined, with Cynthia ThomsonCynthia Thomson is the Associate Director of Columbia University’s MA Program in Climate and Society where she manages the day to day administration of the program including recruitment, student and alumni affairs, budget, and admissions. She also spearheads strategic planning for the program through curriculum development and extracurricular activities. What you’ll learn about in this episode: How Cynthia came to her position from the climate side rather than from higher ed, and why she feels passionately about the many hats she wears How the Columbia University Climate and Society program came about, and why this...2020-08-1939 min

undeclaredGetting Ready for The Cliff, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: How the coming enrollment cliff is stemming from the economic downturn of 2008 as birth rates declined during that period of uncertainty What positives may be coming from the cliff, including the number of degree-seeking students aged 25-34 is expected to increase by as much as 11% How to evolve your strategy and messaging to get ahead of the coming changes in enrollment How students of color and particularly Latinx students are becoming an increasingly larger cohort within our student populations, and how this creates growth opportunities Which previous episodes of Undeclared to...2020-08-1206 min

The Wild Edges of Being HumanAre You Willing to Be Dangerous With Tripp Lanier Coming to you this week with SUCH a fun surprise… We’re joined on the podcast by Tripp Lanier, my brother from another mother. He’s also the host of The New Man Podcast and Author of This Book Will Make You Dangerous. Now I know that the idea of “dangerous” may not totally resonate with all of you (in fact, I almost didn’t have Tripp on the show because I was worried his message wasn’t a fit for you all) – but trust me when I say you’ll want to hear his...2020-08-0953 min

undeclaredManaging a Merger and Scaling Your Marketing Efforts, with Jonathan LazzaraJonathan Lazzara manages marketing and communication efforts for the Wheelock College of Education & Human Development. In this role, he helps maintain the Wheelock website and social media platforms; liaises with offices across the University to promote Wheelock events and news; produces print publications for various Wheelock offices and promotional materials for select events; and helps develop and implement strategy for promoting our undergraduate, graduate, and professional programs. His background is in trade book publishing and higher education marketing. What you’ll learn about in this episode: How Jonathan translated his experience in trade publishing to his wo...2020-08-0535 min

undeclaredDigital Innovation and Brand Awareness, with Allison Lanier and Scott Fogleman How an institution’s reputation affects a prospective student’s decision-making process What quick, simple, and cost-effective steps help begin boosting your institution’s brand awareness now Why you should use analytics and data in your social media strategy to track engagement and feedback Why your institution must focus heavily on digital marketing to meet prospective students of today where they are Why traditional marketing efforts still have a place but now take a backseat to digital marketing Why embracing new technologies like augmented reality and virtual tools puts your institution ahead of competitors Additional resources: Website: www.theunde...2020-07-2907 min

undeclaredA Conversation on Supporting the Needs of First-gen and Minority Students, with Marcus Mason-VivitFresh out of college, Marcus Mason-Vivit began working in education through a college readiness community-based organization (CBO) based in Chicago, Illinois. After several years of CBO work in under-resourced areas, Marcus made the transition to the Higher Education field a little less than a decade ago. Throughout his career, no matter the title or position, Marcus has worked extensively to promote the benefits of higher education and increase diversity, access, and inclusion – especially for historically underrepresented and first-generation populations. Marcus is a proud alumnus of Northwestern University. What you’ll learn about in this episode: How Marc...2020-07-2240 min

undeclaredWelcome Back! Season 2 of Undeclared Kickoff Episode, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: What exciting topics will be discussed in the coming second season of the Undeclared podcast How to reach out to Scott and Allison if you have topic ideas you would like to hear discussed on the show or if you are interested in becoming a guest for a future episode Additional resources: Website: www.theundeclaredpodcast.com Website: www.upandup.agency Email: contact@upandup.agency LinkedIn: https://www.linkedin.com/in/foglemanscott LinkedIn: https://www.linkedin.com/in/allison-lanier Facebook: https://www.facebook.com/upandupagency Twitter: https://twitter.com/upandupag...2020-07-1503 min

undeclaredAmbition Can't Wait: An Awareness Campaign, with Joe Master and Craig KampesJoe Master is the assistant vice president of marketing and digital strategy at Drexel University. Previously, he served as assistant dean of marketing, communications and enrollment strategy at Temple University’s College of Liberal Arts. His work, both for higher ed institutions and freelance clients, has appeared in newspapers, magazines, television commercials, and on tiny screens across the nation. He serves on the Board of Directors for the College and University Public Relations and Associated Professionals, an organization devoted to developing higher education marketing and communications leaders in the Mid-Atlantic states. Joe studied creative writing and philosophy at the Un...2020-04-1549 min

undeclaredMarketing for the Moss Arts Center at Virginia Tech, with Katie GehrtKatie Gehrt’s career has spanned higher education, corporate, and agency roles, but the majority of her career has been in marketing and communications at Virginia Tech, working in the Division of Student Affairs, then the College of Architecture and Urban Studies, and now, the Moss Arts Center and the Institute for Creativity, Arts, and Technology (ICAT). What you’ll learn about in this episode: How Katie’s career has progressed through multiple roles and industries, and how this deep experience has benefitted her in her work in higher education marketing Why Katie feels passionate about her wo...2020-04-0827 min

undeclaredIncreasing Alumni Engagement, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: How Scott and Allison have had very different alumni experiences keeping in touch with their alma mater How 85 percent of alumni professionals believe their alma maters need to do more to attract and engage alumni How 56 percent of donors say they would be willing to become repeat givers if they received personalized messages from their institutions How the trend of Give Days is on the rise, and why developing an ongoing relationship with alumni helps improve engagement Why your institution should offer stories that show how students directly benefit from al...2020-04-0108 min

undeclaredStudent Diversity and Student Success, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: How Latinx students are the fastest-increasing demographic of new students among all racial and ethnic groups, increasing to about 36 percent in 2017 from 22% in 2000. How nearly one-third of first-generation students drop out within three years, compared to 14 percent of students whose parents hold a degree How 36 percent of today’s higher education students classify as housing-insecure, while 9 percent are homeless What steps higher ed institutions can take to help support these diverse student demographics How to reach out to underperforming and at-risk students and bring awareness about your programs Why diversity isn’...2020-03-1807 min

undeclaredThe Intersection of UI and UX, with Bailey BoeseOriginally from Michigan, but most recently from Colorado, Bailey started her college career in engineering. Looking for more creative balance, she made the change to advertising and fell in love with the balance of problem solving and artistic freedom. She started her agency experience as an intern with Up&Up. After graduating from the University of Colorado, she quickly made her way back to Greenville to become a full-time designer. She’s worked on projects for clients including Marian University, University of Kentucky, Clemson University, Miami University, McPherson College, and Gardner-Webb University among others. Outside wo...2020-03-1121 min

undeclaredStrategies for Marketing to Nontraditional Students, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: What types of students fall under the “non-traditional” category, and why it’s important to include this group in marketing efforts What signs point to a traditional student cliff in the near future with up to an 11 percent drop in the group’s enrollment What specific goals non-traditional students have for pursuing higher education, and why offering dual enrollment programs may help recruitment efforts Why four-year institutions should partner with two-year community colleges to create attainable pathways for non-traditional students Why cooperative programs designed around local economic and employment priorities can help s...2020-03-0405 min

undeclaredInteractive Campus Maps: Powerful Digital Marketing Tools, with Nick CattoNick Catto has been designing and developing websites since 2001. Now, he spends his days overseeing the design and development of nuCloud as the platform’s Co-Founder and UX Designer. He also runs his own web development and consulting business at MrCatto.com. Previously, Nick worked as a senior UI/UX Designer for the NOAA Office of Coastal Management in Charleston, South Carolina. He also spent eight years as the Director of Web Services at the University of South Carolina Upstate. Nick has presented on standards-based coding and web design at conferences in both the U.S. and UK. A ja...2020-02-2634 min

undeclaredTips for International Student Recruitment, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: Why the high cost of tuition for international students is a factor resulting in enrollment decline Why students from new markets and countries may need the services that your institution’s programs offer How offering in-state tuition or blended rates to international students may help mitigate their financial challenges Why providing international support services and visa assistance helps draw and ease international student pain points How virtual interactive maps and campus life stories help international students who can’t easily take a physical campus tour Additional resources: Website: www.the...2020-02-1905 min

undeclaredMaximizing Your Social Media Success, with Jon-Stephen StanselJon-Stephen Stansel is a social media professional with almost a decade of experience managing and creating content for higher education, small business, and government social media accounts. He has worked for the University of Central Arkansas, Texas State University, the Texas Department of Transportation, as well as consulting for many small businesses. In addition, he has taught courses in social media management and presented at many national and international conferences including HighEd Web, the International Congress of Technological Innovation in Buenos Aires, and the Association of International Educators. He holds a bachelor’s degree in radio and television production an...2020-02-1240 min

undeclaredThe Changing Face of Higher Education Marketing, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: How the higher education landscape of today is continually shifting, with new needs, demographics, and technologies Why employers are increasingly looking for more specific degrees and skills, and how this is reshaping employers’ involvement in students’ educational choices Why marketers need to keep in mind today’s broad range of student demographics beyond recent high school graduates Why it is important to plan years ahead for shifts in enrollment caused by the fluctuations of the economy Why telling the right story to show prospective students the future value of their educatio...2020-02-0507 min

undeclaredCreating a Diverse and Inclusive Environment, with Altheia RichardsonAltheia Richardson’s career at Clemson University spans more than 28 years and has grown her passion to make the institution’s community a better place with regard to diversity, equity, and inclusion. She currently serves as the Assistant Vice President for Strategic Diversity Leadership. In this role, she provides leadership in university-wide strategic planning for inclusive excellence. She also leads several strategic planning efforts for the Division of Inclusion and Equity. Throughout her many roles at Clemson, Altheia has advocated for the needs of underrepresented/underserved populations as well as lead efforts to increase the inte...2020-01-2927 min

undeclaredKnowing Your Buying Power, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: How the buying process typically differs between private and public higher education institutions How institutions use an informal RFI process (request for information) to collect information about vendors or an industry at large Why clear requirements, communication, and expectations from your institution make up important components of the next step, the RFP (request for proposal) Why you should ask questions, express concerns, and open a dialogue with organizations who submit proposals to you Why the RFP process is time-consuming and how to allow enough time for your partners to create pr...2020-01-2234 min

undeclaredImproving Alumni Engagement Through Give Day, with Michele CauleyMichele Cauley currently serves as a faculty member for Clemson University’s Department of Marketing, leveraging her 25-plus years of marketing practice. With a bachelor’s degree in English and a master’s degree in business administration from Clemson, Michele returned to her alma mater in 2009 to establish the marketing and communications program for The Clemson Alumni Association. She recently held the position of Associate Vice President for the Clemson Division of Development and Alumni Relations where she led marketing and brand strategy for the University’s largest constituencies, alumni and donors, including campaigns for the Will to Lead...2020-01-1539 min

undeclaredHow a Good Idea Becomes a Great Idea, with Chad BaldwinChad Baldwin has been the Associate Vice President for Marketing and Communications at the University of Wyoming for four years. He came to the university as Director of Institutional Communications in 2011, after a 25-year career as a journalist, including serving as editor of Wyoming’s largest newspaper, the Casper Star-Tribune. What you’ll learn about in this episode: How the University of Wyoming plays a vital role in the economic future in the nation’s least-populous state What unique challenges UW faces in encouraging its higher education attainment levels, and how Chad and his team work to add...2020-01-0843 min

undeclaredLessons on Brand Experience, with Ron Doney and Katie TysonRon is the founder, CEO, and Creator of Wow for Think Up Consulting, a management consulting company based in Greenville, South Carolina. The firm specializes in brand strategy, events, learning, and change management for Fortune 500 companies. With nearly 30 years of experience in consulting, learning, and business operations, Ron is an expert at bringing brands to life by connecting people to brand strategy and culture. He has a knack for understanding the issues organizations often face. This knowledge helps him and his team design, develop, and implement innovative solutions that broaden employee skills, advance change, and drive business...2019-12-1841 min

undeclaredThe Value of Podcasting in Higher Education, with Jenna SpinelleJenna Spinelle loves a good story and has spent the past 10 years telling them as a journalist, marketing professional, and most recently, podcaster. She hosts and produces the Democracy Works podcast, a collaboration between the McCourtney Institute for Democracy at Penn State and WPSU Penn State, Central Pennsylvania’s NPR station. When she’s not podcasting, Jenna plans and executes the McCourtney Institute’s external communications. She also teaches journalism at Penn State’s Donald P. Bellisario College of Communications and works with national and international clients as a freelance writer and marketer. What you’ll learn a...2019-12-1148 min

undeclaredGreek Life is Being Challenged Across the Country; Lambda Chi Alpha is Seeking a Shift, with Jaren Wilt and Mike CovertJaren Wilt serves as the Associate Director of Marketing at Lambda Chi Alpha Fraternity. In his role, he oversees the organization’s digital marketing strategy and branding efforts. Prior to joining Lambda Chi full-time, he also served in a variety of roles as an intern in both the communications and chapter support departments. He’s held this position since he graduated from Ball State University with a bachelor’s degree in marketing in 2018. Jaren developed a passion for higher ed and marketing through his roles as a Resident Assistant, Freshman Orientation Leader, and a Marketing Intern for the Ba...2019-12-0440 min

undeclaredHighlights and Key Takeaways from the 2019 AMA Symposium for the Marketing of Higher Education, with Allison Lanier and Scott FoglemanIn this episode, recorded live at the 2019 AMA Symposium for the Marketing of Higher Education, Allison and Scott speak with: Tara Peters, Associate Vice President for University Marketing & Communications at Monmouth University Marie Lindskoog, Director of Media and Marketing at Indiana University Kokomo Kaitie Probst from Boucher Institute of Naturopathic Medicine in New Westminster, British Columbia, Canada Morgan Robinson, Associate Director of Marketing and Communications with the Warrington College of Business at the University of Florida John Vivolo, Director of Online Education at the Katz School of Science and Health at Yeshiva University Marlene Leekang, Executive Director of...2019-11-2040 min

undeclaredDigital Marketing Tools and Technologies, with Nicollette DineenNicollette is the Director of Media Strategy at Cybba, where she strategizes, implements, and analyzes digital media campaigns across various verticals including consumer packaged goods, higher education, and eCommerce. Nicollette has a Master’s degree in Digital Advertising from Syracuse University and has been working in the media industry for over 5 years. Typically, you will find Nicollette with two coffees in hand. What you’ll learn about in this episode: How Nicollette first got involved in higher education marketing and what fascinates her about working in this niche Why there is often resistance to digital innovation with...2019-11-1331 min

undeclaredUsing Data Analytics to Create Better Websites, with Kris HardyKris Hardy is passionate about making the web a better place for prospective students and their families during the college search process. Kris currently serves as the Director of Web and Digital Marketing at Messiah College and works part-time at Ruffalo Noel-Levitz as an Associate Consultant. He specializes in user experience, information architecture, digital marketing, and web analytics. What you’ll learn about in this episode: How Kris first got involved in higher education, and how he made the transition to web-based digital marketing early in the field’s existence Why analytics is a grea...2019-11-0638 min

undeclaredContent: It’s More Than Just Words, with Julia TerwilligerJulia Terwilliger’s affinity for words began in her high school’s library when she joined the yearbook staff. It grew into a passion while she worked as a communications strategist for the University of West Florida. At Up&Up, she bridges higher ed know-how and creative storytelling as the agency’s copywriter. Julia collaborates with the team to uncover those meaningful narratives for universities and colleges. She crafts copy and helps develop strategies across the board for Up&Up’s clients. What you’ll learn about in this episode: How Julia initially began working wi...2019-10-2330 min

undeclaredAccessibility, It's More Than Compliance, with Erika BoltzErika Boltz is an ally and activist living with a disability, working as a social media coordinator at University of Florida Health. She has presented on social media accessibility at multiple conferences including eduWeb, HigherEdExperts, and HighEdWeb. What you’ll learn about in this episode: What defines true accessibility How Erika Boltz became the Social Media Coordinator at University of Florida Health How Boltz discovered a passion for inclusion and accessibility How to create an actionable plan for your institution How to find a balance with effective yet accessible marketing Which major platforms have accessibility features bu...2019-10-0938 min

undeclaredThere Is More to Admissions Than Meets the Eye, with Jeremy TiersAn expert in communication, relationship development, and leadership, Jeremy Tiers has quickly become a familiar name and speaker in college admission and enrollment management circles. Jeremy works as the Director of Admissions Services for Tudor Collegiate Strategies (TCS) and leads their admissions division. TCS partners with college and university admissions, marketing, and campus visit teams, helping them with staff training workshops, ongoing professional development, and unique email and letter campaigns for undergraduate student recruitment. Jeremy has spoken at, or been the keynote speaker for, numerous NACAC affiliate conferences and the NACAC National Conference. He’s al...2019-10-0245 min

undeclaredGet the Most Out of Conference Season, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: Which 2019 conferences Scott and Allison attended and why those events were chosen What upcoming 2020 conferences to keep on the radar How to prepare for conferences so that you can bring valuable insights back to your team What Scott and Allison outline as objectives when attending a conference Why team outreach is important in the conference selection process How to vet potential partners at events How to plan your daily agenda with a networking focus How to group conferences based on the goals of your institution Additional resources: https://ww...2019-09-2532 min

undeclaredPaid Media in Higher Education, with Jeremy StewartJeremy supports Up&Up’s SEO/SEM team by helping clients reach their digital marketing goals and always staying on top of the ever-changing digital marketing landscape. Prior to joining Up&Up, Jeremy managed display, search, and paid social media efforts for clients in the healthcare and entertainment/fine arts sectors. Currently, he’s supporting digital marketing strategy, execution, and reporting for higher ed clients like North Greenville University, Campbell University, Virginia Tech, and Columbia University. Outside of work, Jeremy is a motorsports fanatic and spends his time taking in any racing he can find. When he’s not around...2019-09-1838 min

Onward NationKnowing your clients and knowing yourself, with Allison Lanier and Scott FoglemanAfter graduating from Clemson University, Scott Fogleman began his career in advertising sales at The Wall Street Journal, followed most recently by a successful sales career with SYNNEX Corporation managing the Google Brand inclusive of Chrome Education. Scott’s passion for higher education began during his time with Clemson’s Undergraduate Student Government and as a member of President’s Cabinet. At Up&Up, he leads the East Sales Region with a mission to impact change by bringing strong, positive, executable campaigns to his clients and their constituents. Allison Lanier’s curiosity for the sales process...2019-09-1100 min

undeclaredThe Data of Social Media, with Seth BridgesSeth “Doc” Bridges is the co-founder of the social media analytics provider Rival IQ, where he leads Product and Marketing. A software entrepreneur for more than a decade, Seth previously co-founded the clean-tech V2Green after earning his Ph.D. in Computer Science from the University of Washington. Rival IQ is an easy-to-use social media analytics tool that helps you understand your social landscape, gain competitive insight, and simplify your access to data. Social media marketers from hundreds of brands and agencies around the world trust Rival IQ to track their social media efforts, monitor competitors, and benchmark their perf...2019-09-1144 min

undeclaredTrusting Your Team, with Rebecca StapleyRebecca Stapley is a passionately curious marketing and higher education professional with over 8 years of experience in enrollment and content strategy, collaboration and communicating brand values across multiple platforms. She currently leads social media strategy and manages the Nazareth College social media & blogging team. This group of 13 hand-selected brand ambassadors creates authentic, creative, digital content focused on the student experience to tell the Nazareth College story. What you’ll learn about in this episode: How Rebecca Stapley got her start with enrollment and marketing at Nazareth College Stapley’s process for building momentum with the...2019-08-2837 min

undeclaredBest Practices to Prepare and Launch Your Institution’s New Marketing Project, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: Steps your institution needs to take before reaching out to a third-party agency or consultancy for a project How to properly plan for in-house work Different tips for identifying your organization’s need and how to take it across the finish line What it means to define your marketing problem and identify the underlying cause of it The importance of understanding the buying process of your institution and who is involved Creating a realistic timeline based on your needs, goals, and internal/external processes How building relationships internally can help gene...2019-08-2122 min

undeclaredProactive Marketing Using Social Listening, with Steve AppSteve is Campus Sonar’s Account Executive. A natural marketer and relationship builder, Steve has spent more than ten years in higher education, both on campus and in agency environments. In the past five years, Steve successfully launched a student-blogging platform, an agency podcast, and a higher education online magazine, all with a mission to bring people together through content. At Campus Sonar, Steve leads the business development efforts, working with campus professionals to identify appropriate social listening programs that will help meet strategic institutional goals. An amateur runner and professional donut connoisseur, you can often find him on Tw...2019-08-1444 min

undeclaredGoing Digital-First, with David PoteetIn 1995, David Poteet had the crazy notion to start a company that was the sort of place where he’d always wanted to work. A place without a lot of hierarchy or politics, where you worked closely with people at the top of their craft to create things that make the world better. Today, NewCity is that place. David graduated with honors from Virginia Tech in 1992 with a degree in graphic design. It only took six years! The first two and a half years he spent studying aerospace engineering weren’t a total waste since he learned enou...2019-08-0743 min

undeclaredThe Important Work of Advancement, with Timothy MinorTimothy Minor is the vice president for University Advancement for the University of North Carolina System. He is responsible for administrative direction and support for external funding to meet the priority needs within the UNC multi-campus university which is composed of all 17 of North Carolina’s public institutions, including the NC School of Science and Mathematics, the nation’s first public residential high school for gifted students. Prior to joining the UNC System Office, Timothy served as the associate vice chancellor for University Advancement at North Carolina A&T State University for five years where he led fund...2019-07-3134 min

undeclaredResearch: Where It All Begins, with Jon ChristiansenJon Christiansen is the Chief Intelligence Officer at Sparks Research, a full-service marketing research firm. He consults for many Fortune 500 firms in the banking, automotive, retail, healthcare, and energy industries. As a higher education consultant for more than a decade, Jon has conducted more than 50 engagements, notably market research; enrollment forecasting; product, concept, and program development; marketing strategy; and econometric modeling. Much of his consulting work has been as a senior associate consultant with Ruffalo Noel Levitz, a management consulting firm specializing in higher education services. Jon’s work has been featured in the Wall Street Journal, Fo...2019-07-2436 min

undeclaredDigital Marketing: An Iceberg, with Eric EvansPrior to coming to Up&Up, Eric managed search engine marketing for one of the largest agricultural e-commerce sites in the country. He heads up all content and search-related strategies and is constantly building new ways to measure success for clients like Columbia University, North Greenville University, Clemson University, Virginia Tech, UNC Wilmington, and Campbell University. Eric is also our resident musician, a talent he uses weekly as the lead guitarist at his church. He and his wife, Heather, are helping to plant a new church in Greenwood, South Carolina. They strive to pour into the Greenwood...2019-07-1737 min

undeclaredResourcefulness in Higher Education Marketing, with Alex ParragaAlex Parraga is the chief digital officer at University of California, Santa Barbara, a position he’s held since 2014 when he first joined the university. He oversees university branding and digital strategy and is leading the charge to build marketing capabilities across campus. Prior to joining UC Santa Barbara, Parraga spent the majority of his professional career in the advertising industry. That’s where he originally found his passion for brand building and integrated marketing communications at agencies including Ogilvy and BBDO and with client partners such as Mars Chocolate, General Electric, and American Express. He’s a graduate of NYU...2019-07-1047 min

undeclaredSocial Media and Student Engagement, with Drew SykesDrew Sykes is the Interim Director of the Social Media Strategy Hub at North Carolina State University. He’s a writer at heart and took his love of storytelling with him when he began his career in digital marketing at Ignite Social Media, the “original social media agency.” There, he managed the content and communities for the social media presence of global clients like Radisson Hotels and Club Carlson and developed thought leadership stories for the agency blog. He returned to his alma mater in 2014 when he became NC State’s first-ever social media specialist. Since then, he’s hel...2019-06-2642 min

undeclaredProven Marketing Strategies in a Highly Competitive Niche, with Edward HerrelkoEdward J. Herrelko III, Ph.D. has been in higher education for a long time! As an undergraduate at the University of Michigan, Ed, like many college students, assumed his dual bachelor’s degree in political science and archaeology would pave the way to worldly riches. He was wrong. After a brief stint as an archaeologist in New Mexico, Ed worked for Callaway Golf and later the Anthony Robbins Company doing sales and marketing. Early in his corporate career, Ed decided to go back to school, feeling that earning another degree would be “the answer.” At the time...2019-06-1944 min

undeclaredStorytelling: The Way to a Student’s Heart, with Tiesha BrunsonTiesha Brunson was born on the Lower East Side of Manhattan and grew up in North Jersey. She attended a Catholic elementary school, an all-girls Catholic high school, and a Catholic college—but grew up Baptist. She spent some time in Madrid, Spain; then, over the summer, she interned for Cinemax between her junior and senior year and secured a position as a production assistant at HBO in New York City following graduation. She graduated cum laude from King’s College in Wilkes-Barre, Pennsylvania with a double major in communications and Spanish. After three years at HBO, she accepted a po...2019-06-1240 min

undeclaredThe Business of Higher Education, with Stephen WoessnerStephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation—a top-rated daily podcast for learning how today’s top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world. Stephen is the author of three books, including the #1 bestseller, “Profitable Podcasting,” and his digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine. What you’ll learn about in this episode: Why Stephen feels a close connection to higher ed thanks to values...2019-06-0538 min

undeclaredDesign with Intention, with Ryan DavidsonRyan always knew he wanted to pursue a career that let him push his creative skills and ideas every day, but he didn’t want to be a starving artist. And unlike most art school kids, he had a passion for marketing. Designer by trade and creative problem solver by nature, he joined the ranks at Up&Up after graduating from the University of South Carolina with a goal to inspire and influence others through design. He brings fresh energy and innovation to his creative work for clients like the University of Kentucky, University of North Carolina, Ma...2019-05-2947 min

undeclaredSuccessful Brand Messaging and Marketing, with Donna LehmannDonna Lehmann is the assistant vice president for marketing at Fordham University in New York City with over 20 years of experience in higher education. She is also a regular contributor to the Call to Action marketing blog on Inside Higher Ed. What you’ll learn about in this episode: How Donna’s career path led to her current role, and how she initially got into marketing through her communications background and HTML experience How Donna and her team determine how much communication is just right, and how much is “too much”, and why their communications are tailored...2019-05-2247 min

undeclaredThe Power of Questions, with Allison Lanier and Scott FoglemanAs a Business Development Manager for Up&Up, Allison brings her experience in sales leadership and execution from past employers such as Verizon Wireless and PepsiCo. At Up&Up, she uses her passion for people to create a positive, effective, and rewarding campaign experience for the West Sales Region. Allison is our resident mud lover and spends most of her free time at obstacle course races with her husband, David. They also enjoy various outdoor activities such as hiking, camping, geocaching, and Pokemon hunting. Scott is The Director of Business Development for Up&Up and...2019-05-1532 min

undeclaredWelcome to undeclared with Allison Lanier and Scott FoglemanWelcome to undeclared, the podcast that explores many of the challenges facing Higher Education across the United States. Allison Lanier and Scott Fogleman will bring you conversations and interviews with many of today’s higher ed leaders. We will explore case studies describing what works, what doesn’t, and offer insights into why. We will introduce research on trends and habits subjects such as Gen Z and today’s prospective students and ultimately offer our listeners a platform to learn how they too can drive impact and change for their own institutions. Higher education as a whole is face...2019-05-0205 min