Shows
The Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsRelaunch Your Life with the 3HQ MethodToday, you are going to reimagine what’s possible in your life and career, thanks to my guest, Hilary DeCesare. She’s an international business coach and bestselling author, and I’m excited to learn more from her.
In this episode you'll discover:
how to remove yourself for the autopilot rut
the 3HQ method for business and life success
what does your higher self mean
the 4-step Tune In process
Connect with Hilary at:
https://www.facebook.com/TheReLaunchCo
https://www.linkedin.com/in/hilarydecesare/
https://www.instagram.com/therelaunchco/
Connect with your hos...2023-10-1736 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsThe Realistic Truth about Instagram ReelsWhether you love Reels or hate them, this is a must listen to episode. If you want to create effective Instagram reels for your business, Mandy Emerson is the go-to expert.
Mandy is a social media strategist helping female entrepreneurs grow their business using social media, especially Instagram. Today, she shares:
The purpose of reels and why you should create Reels
What keeps viewers watching reels all the way through
Common mistakes to avoid
Some realistic expectations when it comes to reels
Please connect with Mandy at www.thefiercesocialsociety.com/podcast
Conn...2023-10-0330 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsShould You Bother with PR? The Myths and Misconceptions Explained.Should you bother with PR? The real question is, do you want more visibility for your business?
On the show today you'll hear from Nina Dafe, the founder and CEO of The Far Above Rubies Collection.
You'll discover:
Why PR is so important for business success (think visibility!)
How you can get PR ready.
The common myths and misconceptions about PR (and how you can avoid them.)
How you can overcome the limiting beliefs holding you back from PR success!
Go ahead and grab Nina's Perfect Pitch Packet -- use the co...2023-09-1927 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsHow to Put the Pop and Pizzazz Back into Your Unique BrandToday I have Haley Burns with me. She is a conversion copywriter and launch strategist…basically she’s going to help you improve your writing, so you don’t sound bland! It’s time that you sound like you, and not AI.
In this episode you'll discover:
Why creativity matter! Can't you just post and write about your business?
Ways to truly engage people with voice that sounds like no one else
A common myth about writing for your business?
Haley's favorite "hack" to instantly improve your copy's engagement
Connect with Haley:
www.sug...2023-08-2219 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsThe Keys to Mindset and Leadership to Thrive in Your Business and LifeToday, you are going to discover how you can thrive in your business without feeling like you’re managing a chaotic tornado. I know in my life there’s been times that I felt my business was a complete mess, but with clarity, confidence, and consistency, it’s so much better.
But enough about me. You’re about to meet a Global business strategist and speaker who helps small to medium size businesses run their biz smoothly, without the chaos and stress, while making positive changes.
In this episode, Kerry-Ann Powell and I chat about:
Why i...2023-08-0136 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsHow to Create Deeper Connections with the Power of Video MarketingHey there my friend. It’s that time of the week where I bring on an amazing guest to share with you awesome content that not only inspires you to take action, but also helps you build your brand and business.
Today’s show is going to do just that because Superman is here! It’s not Henry Caville, but my guest, Atiba de Souza, is known as the Video Content Superman.
He uses a unique method of blending storytelling with search keywords and he’s been doing it for more than 15 years, which has helped h...2023-07-1839 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsHow to Grow Your Visibility by Leveraging Speaking Opportunities with Laurie-Ann MurabitoWelcome back to the show my friend. I think it’s safe to say, all of us desire more visibility in our business, which might include blog posts on other sites, like Thrive Global and Forbes, or podcast appearances.
But what about speaking? Have you thought about it? Does it scare you?
My guest today is going to help you communicate with confidence and leverage speaking opportunities!
In this episode, you’ll discover:
Why speaking should be part of your visibility plan
What qualifies you to be a speaker (the answer will shoc...2023-07-1127 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsThe Best Way to Get Your Emails Opened and Drive More Sales with Scott BywaterWelcome back to the show everybody. My guest today, Scott Bywater, and I will be chatting about content marketing. But not about social media content! We’re talking about email content! That’s right, let’s get those emails out to your list and get them opened, read, and get you selling without feeling salesy.
Before we dive in, snag the Ignite Your Light pre-sale!
In this episode, you'll discover:
How you can quickly create compelling content ideas.
The best way to get your emails opened, when there's so much noise!
Your busy, how do you...2023-06-2739 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsThe Two Biggest Mistakes New Course Creators Make with Melissa GullerHow would you like to expand your income with online courses?
Today, you'll discover the types of courses that are profitable, the mistakes creators make, the tools you need, and what's different about building a course this year!
Connect with our guest, Melissa Guller:
Website: witandwire.com
YouTube: witandwire.com/youtube
Instagram: instagram.com/witandwire
TikTok: tiktok.com/@witandwire
Twitter: twitter.com/melissaguller
Complete Online Course Toolkit: You don't need to be a tech guru to be a profitable course creator. This free guide...2023-05-3034 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsMaximize Your Productivity with Optimal Sleep: How to Restore Your Brain with Tanessa ShearsToday’s episode is definitely going to wake you up. More specifically, wake up your brain! If you find yourself waking up tired all the time, brain fog throughout the day, no energy, and you feel you’re losing time and productivity, then you’re going to love my guest.
Tanessa Spears is a Kinesiologist (Ka-neice-iologist), a certified sleep science coach and a health consultant. She’s on a mission to help entrepreneurs, like you and I, optimize our health, focus and productivity.
In this episode you'll discover:
One of the biggest reasons entrepreneurs are losi...2023-05-1632 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsKnow Your Place, Your Position, Your Authority to See Real Change with Eileen MarxToday, you’re in for a treat. My incredible guest, Eileen Marx, is not only a wife, mother, grandmother, a speaker, author, and a podcast host, but she’s also a Humanitarian, a martial artist teaching women self-defense and the co-founder of All Things Possible Ministries with her husband, Victor Marx. For me, I know her as one of the coolest females out there that’s a WARIOR for women all around the world.
In this episode, you'll discover:
How God has led Eileen and Victor to start All Things Possible Ministry, and what they have accomp...2023-05-0944 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsThe 5 Types of Video Every Business Owner Should Create with Keri MurphyToday you are going to enjoy this conversation with my guest, Keri Murphy, who is the CEO and founder of Inspired Living. We’ll be talking about leadership, becoming the go-to expert, and the types of videos all entrepreneurs should create. So clear your distractions and say hello to Keri Murphy.
In this episode, you'll discover:
The 5 types of videos every business owner should create.
How to use video to make your business stand out.
Tips for looking confident on camera.
Cool tech tools Keri loves.
How video helps position you as the go-to exp...2023-05-0234 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsHow To Quickly Grow Your Network Through The Power Of Podcast Guesting with Jason Cercone"A common misconception is that you need to have your own show to leverage the podcast medium. But it's not true. You can be a value-driven guest and make some powerful connections and lend your expertise to these podcasters who are trying to create content for their audience." ~ Jason Cercone
You're in for a treat today. In this episode you'll discover:
Why all entrepreneurs and professionals should utilize the podcast platform to grow their brand and establish their thought leader status.
The most powerful benefit of podcasting that many, many people overlook and ignore.
W...2023-04-2535 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsCancer, Fear, Rejection, Hardships, and The Fight for Success with Fitz KoehlerToday, you are going to hear a compelling story about a cancer comeback, combatting fear, navigating rejection, daily habits to take action, and the secret to success.
Fitz Koehler is the author of multiple books, a keynote speaker, a professional race announcer, and a fitness expert. With her company Fitzness, she’s on a mission to help people live better and longer.
In this episode you’ll discover:
Her latest book: My Noisy Cancer Comeback
A cancer diagnosis and combatting fear
The fear of rejection
Daily habits and tools to take action
Defining success
Co...2023-04-1133 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsHow to Think like Sherlock Holmes to Make MORE SalesReady to make Sales a lot easier? It’s time to think like Sherlock Holmes. Meet Kay Miller, aka the Muffler Mama, who is a coach, speaker, and the author of Uncopyable Sales Secrets. She’s here to help you make more sales and become uncopiable.
In this episode you’ll discover:
Some of the secrets within her book
How to think like Sherlock Holmes
The biggest mistake salespeople make
How to make more sales
Connect with Kay:
https://www.linkedin.com/in/millerkay/
https://www.uncopyablesales.com/
...2023-04-0422 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsWhy we need a Spiritual Diet Change to Move us from Tired, Anxious, and Overwhelmed to Fulfilled, Whole and Free (with Amy Seiffert)If you are feeling depleted, anxious, overwhelmed, or worried, this is the episode for you and you’re about to get a spiritual diet change.
Meet Amy Sieffert, the author of Grace Looks Amazing on You, and her new book, STARVED. She’s also on the teaching team at Brookside Church and a YouVersion Bible teacher.
In this episode, you discover:
How to stop ingesting what is labeled, “spiritual junk food”
The advantages of being vulnerable
What it means to be “stuffed but starving”
And spiritual malnourishment
Connect with Amy: www.amyseiffert.com
Connec...2023-03-2121 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and Converts4 Sustainable Ways to Grow Your Business Without Relying on Social MediaSick and tired of all the effort you're putting into social media with little to no results. How does social media make you feel at the end of the day?
Today, I'm sharing the 4 Sustainable Way to Grow Your Business Without Relying on Social Media!
You'll discover:
the reason for long form content that you own (no more rented land)
the importance of a blog section on your website (blogging is not dead)
the power of Pinterest and its longevity
email marketing (this is where connections and conversions happen!)
Ready to c...2023-03-1411 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsHow to Stand Out and Build A Recognizable Brand Like NikeDo you feel your brand is being ignored online? Feel like it's hard to push through all the noise? Today, you'll discover the 4 main reasons your brand is being ignored and what you can start doing today to stand out like Nike!
Say hello to Parker Nash!
Parker is a brand messaging and marketing expert and an 11-year veteran of Nike where he grew lines of business to more than half a billion in annual revenue.
While at Nike, he realized the process they used to build their brand was something all businesses...2023-03-0743 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsHow to Ignite Your Happiness and Purpose and Achieve Contentment with Anthony PoponiAre you happy? Do you know your purpose? Have you achieved daily contentment?
It's easy to be misled on what happiness is with the bombarding messages from social media and advertisements. At the end of the day, it's up to you to clarify your happiness. Today's show will give you the roadmap and the tools to figure it out.
Anthony Poponi is a happiness expert, energetic professional speaker, funny workplace consultant and founder of Focus on the 40 programs and resources. He specializes in putting joy in our workplaces and in our communities through workshops and...2023-02-2833 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsThe 3 Systems your Business Needs for Unexpected Emergencies (Kaci Ackerman)Is your business prepared for an emergency, whether its for a few weeks to a few months? We never know what tomorrow will bring, so we need to be prepared for emergencies. But don’t worry, because my guest today, Kaci Ackerman, will share with you her effective systems you need to prepare for the unexpected. As entrepreneurs, we can’t ignore this, even me!
After speaking with Kaci, I realized I need a plan in place!
This reminds me of Luke 21:36 which says:
Be alert at all times. Pray so that you have...2023-02-2126 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsReady to Ditch Time Management and Focus on ENERGY Management? (Heather Chauvin)Oh my friend, today, I think you will learn a lot because it’s all about managing our energy and not time! Hello! I know I can relate to this. I can certainly use more energy. We’ve all learned about time management or even time blocking, but does that really work in the long run when we’re not paying attention to our energy?
My guest today, Heather Chauvin helps women courageously and authentically live, work, and parent on their own terms.
Heather started her career as a social worker helping adults understand children’s behavi...2023-02-1442 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsSimple Steps to Plan and Create Your Online Course or Program with Gina OnativiaDoesn’t this sound juicy my friend? Take that idea rattling around inside your head and turn it into an online offering! Keep listening because you’ll want to take major action after what you are about to learn from Gina Onativia today!
Trust me, she knows what she’s talking about because she has built programs for Tony Robbins and Amy Porterfield! Founder and CEO of the Course Creation Boutique, Gina helps experts, speakers, and entrepreneurs get their courses done and out to the world.
In this episode, you’ll discover:
When you’...2023-02-0722 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsWelcome to The Boss Lady in Sweatpants Show - Confidently Create Content that Connects and CovertsYAY! It's finally here!
Welcome to the Boss Lady in Sweatpants Show - Confidently Create Content that Connects and Converts
Hey. I'm Allison Scholes. My mission is to help female entrepreneurs create content in an authentic, easy, simple and fun way.
I believe the content creation process should be exciting and easy, not time consuming! I am here to help you streamline your content creation plan, define and fine tune your personal brand, elevate your marketing skills, write better copy, implement an easy social media strategy and more. It's finally time to create...2023-01-3112 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsHow to Become a Branded Authority That Aligns with Your Soul (Nicky Billou)How can you become a branded authority so that people come to you and you have a lineup of clients waiting to work with you?
Today I’m joined by Nicky Billou, an author, and known as The Millionaire Maker, and we’re diving into “comfort zones and how to become a branded authority so you can get more clients.”
This is an episode you don't want to miss. You'll discover:
Nicky's amazing family story from Iran
Why do most people stay in their comfort zone, and how can you get them o...2023-01-1044 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsDouble Your Traffic and Visibility with Pinterest (Laura Rike)Ready to jumpstart your business success with the perfect Pinterest toolkit? How about double your traffic and visibility with Pinterest?
Today on the show, you’ll discover:
Why every business needs to utilize Pinterest
How to build a traffic strategy using Pinterest
How much content to produce
The goods on PINS and SEO
How to know what’s trending on Pinterest
Meet Laura Rike, a Pinterest Strategist who helps high-performing business owners steadily grow their monthly revenue with Pinterest!
Connect with Laura:
https://laurarike.com/podcast
Free...2022-12-2031 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsHow to Reduce Stress and Anxiety to Reclaim Your Emotional Freedom with Lauren FonvielleWould you like to learn how to reduce stress and anxiety? How about bust through limiting beliefs that are holding you back in your business?
Get ready for a self-healing journey by using the Emotional Freedom Technique, aka, E.F.T. Otherwise known as tapping.
I’m joined today by Lauren Fonvielle, an Integrative Energy Practitioner who specializes in EFT/Tapping. Her passion is to help entrepreneurs and her clients reduce stress, break through physical, mental or emotional obstacles and increase their profits in their business.
In this episode you’ll discover:
What...2022-12-1326 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsYou Want Success, But Are You Sacrificing Your Health? (with Melissa Koehler)Are you working towards business success, but does your personal health suffer?
In today’s episode, I’m joined by Melissa Koehler, a Small Business Strategist and Podcast host, who helps women not only build a business they can be proud of, but keep their health in check.
In this episode you’ll discover:
How you could be potentially sacrificing your health for success.
How to set boundaries and expectations in your business
How to support your business with a “non-hustle” mentality
How to fuel your body for success
Feel free to connect...2022-12-0634 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEasy Strategies to Free Yourself From Email OverwhelmReady to free yourself from inbox insanity?
Please welcome Marissa Roberts to the show! She’s a Simple Business Strategist and Host of The Simpler Business podcast. Marissa is passionate about helping business owners, service providers and entrepreneurs find simpler and easier ways to run their businesses.
In this episode you’ll discover:
The shortest amount of time we can spend in our inbox each day
Simple, actionable ways to reduce the amount of time we spend on emails
Marissa’s #1 tip
Connect with Marissa:
marissa@beautifullyorganised.com
https...2022-11-2918 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsWhy Your Personal Style Matters to Represent Your BrandYou have the power to control how people perceive you, all through your visual branding and personal style.
Today I am joined by Alison Bruhn and Delia Folk, founders and owners of The Style That Binds Us. In this episode you’ll discover:
The story behind the company, The Style That Binds Us
How to use fashion as a tool to achieve your goals
How to present yourself to the world
What is a visual brand
How female entrepreneurs can find their personal style to reflect their brand.
Connect with Alison and Delia:
...2022-11-1528 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsHow to Write Authentic, Compelling Copy Using Your Personality to Make Effortless SalesReady to stop overthinking your copy and start making effortless sales?
Meet Emily Conley, your new copy BFF! She’s here to help you find the perfect words to show off your value and voice, and make more money and serve more of your dream clients.
During the show, you’ll discover:
What is copy? (Forget High School English 101)
Why our words matter?
How to add personality to our copy?
How to differentiate ourselves during the holiday season?
How copy impacts our sales!
Connect with Emily:
IG – www.instagram.com/emi...2022-11-0838 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 187 How to Create a Simple Business Model with Brooke JeffersonThe world makes you think that business has to be complicated, but it’s a lie!
Today, I’m joined by Brooke Jefferson, my friend and business coach, who is sharing her simple business model and how to map out quarterly plans to make more sales.
Brooke has built multiple 6-figure businesses over the last 8 years and has done business both the world's way and God's way. She coaches her clients from a biblical perspective which is what sets her apart in the coaching industry. Brooke believes life is way too short to stay in your...2022-11-0143 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsHoliday Content Ideas for Social Media, Emails, Podcasts and MoreThere's no reason to stress about content for the holidays because this bonus episode gives you 8 content ideas for your social media platforms, email campaigns, podcasts and more.
Grab your pen and paper and dive in, then make sure to grab the free Instagram Story Prompts!
xo, Allison
www.bossladyinsweatpants.com
www.instagram.com/allisonscholes
2022-10-2708 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 186 The 3 Mistakes I’ve Made with Creating Content for My BusinessAre you constantly in creation mode and does it feel draining? Do you feel the pressure to create a lot of content and show up everywhere? Do you think you need to create a massive amount of content to stay top of mind?
In today’s episode, I’m sharing the 3 mistakes I’ve made with content in my business. If you resonate with any of these, please don’t be discouraged! Learn from these mistakes and take action to create less, but BETTER content.
In this episode, you’ll discover:
The 3 mistakes I’ve made with...2022-10-2513 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 183 Are you self-sabotaging your big goals? The mindset transformation you need now!Hey, hey welcome back. I’m glad you’re here, and how about some mindset transformations today? We’re now into the 4th quarter of the year and you might be feeling a bit overwhelmed with your goals or maybe your business is a bit stagnant.
Today, I have Heidi Gruss as a guest who is a licensed psychotherapist, and we get into self-sabotage and the biggest misconception about mindset transformation and why it might be difficult for you to make changes and achieve your goals.
During the interview you’ll discover:
Self-sabotage identity
Why it i...2022-10-0425 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 181 How To Increase Your Visibility: Social Media vs. Podcasting with Stefanie GassWelcome back friend! Today, I’m joined by my business mentor and friend, Stefanie Gass, who is so amazing at what she does.
She is a CEO, wife, boy mom, coffee lover, and #pjsallday enthusiast! Stef helps women get clear on their niche, start a podcast, and grow a successful online business, God's way.
Stef is the host of a top .5% globally ranked podcast for Christian Entrepreneurs, The Stefanie Gass Show.
Stef believes it's possible to partner with God to create impact and income without sacrificing or buying into social media hustle.
A...2022-09-2033 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 179 Want more sales? Are you doing this #1 money making activity?Hey friend! Are you ready to find out what the #1 money making activity is? You might already be doing it, but are you doing it right? Ok, today, we’re talking about email marketing, and you might be thinking… yeah, yeah Allison, I know email marketing is important…but do you?
Today, I’m joined by the fun, headband wearing, nineties loving email strategist, Liz Wilcox! How about we write emails that people want to read, and more importantly, purchase from us?
If you’re like, yes, then this episode is for you and before we dive in...2022-09-0631 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 175 How To Use Non-Social Media Marketing To Generate A New Client BaseSocial Media is fun and a great way to get eyeballs on your business, but smart entrepreneurs use non-social media marketing to generate a new client base.
In this episode, you’ll meet Hilary Angrove, the director of Growth at Make Your Mark Today, a boutique digital marketing agency focused on SEO. If you’re ready to refresh your website and dominate SEO, and get new clients, this interview is for you.
You’ll discover:
Why you should invest in non-social media tactics.
Where to start with SEO
The 3 main factors to audit y...2022-08-0926 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 171 Discover Your Daily Choices to a More Fulfilling Life. Start Living On Purpose with Productivity Expert, Tayna DaltonHey Friend! I don’t say this often, but today’s episode is probably my favorite! Recently, I read the book called, On Purpose by Tanya Dalton. I’ve read a lot of personal development/entrepreneur books, but THIS ONE made a HUGE impact on me. It sounds corny, but life changing.
Because of this book, I’m making shifts and changes that align with where I want to be in 5 to 10 years.
Because of this book, I’m able to prioritize my tasks and goals, work on what’s practical, see what’s possible and explore my...2022-07-1237 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 169 - YouTube versus Podcasting. Which One Has The Fastest Growth? (Jessica Stansberry)Special episode today because you’ll hear the showdown between Podcasting and YouTube. Which is better? Which platform gives you the fastest audience growth? Does it depend on your purpose and what’s the realistic expectations?
We have a return guest today! Jessica Stansberry is here and we’re chatting about the significant differences between a YouTube Channel and a Podcast Show.
Jessica is all about helping entrepreneurs grow and scale their income by teaching them how to create content that sells FOR them so they can sell more and work less.
In this e...2022-06-2827 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and Converts5 Steps to Managing Anxiety and Living a Fulfilled Life with Robyn GrahamDo you have a God-led calling, but anxiety seems to hold you back from your full potential… your purpose! Do you have these big hopes and dreams, but stay planted where you are because of the overwhelming pain in your gut, or the sleepless nights that keep you hidden in the shadows.
Get ready for a raw, inspiring and empowering episode. My amazing friend and podcast bestie, Robyn Graham, is back and we’re diving into how anxiety plays a huge role in entrepreneurship. Robyn also shares her 5 Cs to identifying and handling anxiety and we discuss her...2022-03-2228 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 149 - LinkedIn For Dummies with Donna SerdulaHey friends, welcome back to the show. This is episode 149, titled LinkedIn for Dummies with Donna Serdula.
Today, Donna is here to give us an incredible lesson on LinkedIn and the power of optimizing our profiles to stand out above all the rest. It’s super juicy and you’ll need a pen and paper to take down all her tips and strategies.
Donna Serdula pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume. In 2009, she walked away from her successful sale...2022-01-1834 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsBonus - 4 Ways to AVOID Posting Random Content on InstagramHow to avoid posting random content on Instagram!
Quantity vs. quality content.
Some will say…the more posts, the more growth
Some will say…less content, but highly valuable content is best
What if you could have both?
Let’s look at 4 different ways/resources to avoid random content
Ad Sponsor: The Book Writing Blueprint https://jessibeyerinternational.com/allison (my affiliate link)
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Gro...2021-12-0707 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 138 - How To Create and Define a Brand Worthy Voice on Social Media (Jess Jordana Paxson)Are you finding it difficult to stand out on social media and get heard? Are you an introvert and feel you don’t have a voice that stands out compared to extroverts?
Learn the ‘what’ and ‘how’ about creating and defining your voice and connecting your worthy story to your brand.
Today’s episode, I’m joined by Jess Jordana-Paxson, a copywriter expert, who’s here to help you stay consistent with your voice and how you can mesh your voice and message together to attract the right people to your business.
Get ready for your b...2021-11-0223 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 136 - How To Demote Your Ego and Promote Your Soul To Be Unapologetically Visible (Tracy Litt)Are you afraid to be seen online and in your business? Afraid of what other people will say and think? What if you detached from all the outcomes and truly unlocked your wholeness? The possibilities are endless.
Today's show is all about your visibility and how you can become your next level version of yourself with Tracy Litt.
Tracy Litt is a leading mindset teacher & spiritual advisor for female leaders and entrepreneurs, rapid transformational hypnotherapist, best-selling author, and TEDx speaker.
Tracy is a powerhouse of energy. She is stunningly direct while remaining playful, loving, and supportive.. Tr...2021-10-1931 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 129 - A Vulnerable Look at Entrepreneurship, Success, Podcasting, and Getting Visible with Reels! A Duo Interview with Robyn Graham.I'm so excited for you to listen to today's episode. Not only is today my birthday, so if you want to make my day and send me a message, go right ahead. But today's interview is very different from my traditional shows because this is a hot seat, double interview. I guess that's what I'm calling it.
My good friend and brand strategist, Robyn Graham agreed to come on the show and ask me some triggering juicy questions. And I'm asking her some great questions as well. And here's the thing. We have no idea what the...2021-08-3139 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsTwo Year Anniversary SPECIAL - the BEST Remix of Instagram and Branding EpisodesHOLY SMOKES! July 24th marks two years of the Social Media for Mompreneurs Podcast.
And what a ride! HANDS DOWN, this podcast was the best thing I did to grow my audience and business.
I have YOU to thank for that! To celebrate two years of podcasting, I put together the very best remix of the top FIVE downloaded episodes. It's no surprise it's related to Instagram and branding.
Enjoy this recap, but if you want to explore the episodes in more details, here are the links:
EP 94 - Instagram Trends...2021-07-2216 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsBONUS - 3 JUICY Tips on How to EXPLODE Your Facebook GroupHey, welcome back friends to another bonus episode. That's right. I'm giving you another bonus episode this month. And today I am going to talk about Facebook groups. I know what you're thinking. “Allison is going to talk about Facebook groups?” Normally I'm always hashing out Instagram hacks, tricks strategies, right? But today I am flipping the script and I'm going to talk about Facebook groups, especially how to get the engagement and build community. Because right now my Facebook group is blowing up and I want to teach you exactly what I'm doing so you can blow up your...2021-02-2512 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 95 - Is Podcasting Right For You? (The Party of 5 Podcast Discussion!)Today, I have a great episode because I sat down with my podcast besties and chatted about the podcast life, the opportunities that opened for our businesses, the things we didn't expect, and our advice to you if you're considering your own podcast.
If you're ready to launch your podcast, grow your audience and monetize authentically, but you don't know where to begin, I highly recommend the Podcast Pro University. (my affiliate link.) It's the number one podcasting course for online entrepreneurs. And this is the exact course I enrolled in to launch this podcast. This course...2021-01-0545 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 72 - Go From Inconsistent to Confident on INSTAGRAM! Instagram Strategy Session with Diana DavidsonAre you sick of spinning your wheels on Instagram and wasting countless hours staring at your computer or phone? Are you ready to get more comfortable and confident on Instagram and truly understand your brand?
Today, I help a client go from inconsistent to totally confident on INSTAGRAM! We clarified her brand message, her 3 brand pillars, and defined her Instagram categories. She's set up to post consistently and easily on Instagram and she now has the tools to relate to her ideal audience.
Check out my client, Diana, on Instagram @songbirdsmusic
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.2020-08-1813 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 71.5 - INSTAGRAM REELS! The "Reel" Deal, What You Need To Know To Explode Your ViewsInstagram Reels is here! Similar to TikTok, Reels gives you the opportunity to get discovered by MORE people, quickly!
Today, you'll learn all about Instagram Reels, how to make one fast, what content to focus on and the do's and don'ts when it comes to reels, the algorithm and your engagement on Instagram.
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Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/grou...2020-08-1410 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 71 - Wasting Time On Social? 3 Steps To Batching Social Media Content (Danielle Welch)Are you wasting time every week creating content for Instagram, Instagram Stories, Facebook, or even YouTube? Would you rather save your energy, time and money week after week? Batching content for social media is key!
Danielle Welch shares 3 steps to batching content. She also shares cool tools to help you batch. Danielle is a social media coach and digital marketing strategist and she educates small businesses and entrepreneurs how to take ownership over their marketing strategies...and batching content is one of those strategies.
Connect with Danielle:
Instagram.com/da...2020-08-1116 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 70 - Want More Instagram Followers? Then THESE Metrics Matter!Has your growth on Instagram stalled out? Sick and tired of showing up daily and seeing no growth over time? We all want more Instagram followers and we want the RIGHT followers.
Today, I'm going to teach you how to look at your Instagram Insights and tell you which metrics REALLY matter to grow your Instagram following.
Connect with me:
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/instagram-success-method/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Per...2020-08-0407 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 69 - What Are Instagram Presets? Why You Need Them & How They Can Transform Your Instagram (Audrey Wolf)How many of you struggle with creating a cohesive, branded feed on Instagram? Do the aesthetics hold you back from showing up on Instagram and delivering your content. Do you want to take your own stock photos at home, but don't know how to begin or set up your shot?
Audrey Wolf will talk about presets and how you can use them effectively on Instagram. She also drops 3 amazing tips on how to shoot your own stock photos at home with great results.
Learn more about Audrey at www.audreywolf.co or www.thecontentbar.co2020-07-2827 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 68 - 5 Instagram SUPER HACKS for a Killer Brand!Do you struggle to show up on Instagram? Confused on how to showcase your brand on Instagram? Let’s take a DEEP DIVE into 5 elements to craft and fine tune your PERSONAL BRAND so you can show up consistently on Instagram and ATTRACT the right people to you!
HACK your way to a killer INSTAGRAM BRAND!
This episode is all about defining your STORY and core VALUES, identifying your ideal audience, how to nail down your BRAND message, discover your BRAND VOICE and define your VISUALS.
SPECIAL OFFER: Grab my 1:1 Instagram Coaching for on...2020-07-2109 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 67.5 - GROW Your Instagram Branding with a FREE 3-Day BootcampHow many of you are frustrated with Instagram and you're spinning your wheels? You're all over the place. You don't know how to show up on Instagram and you don't know what to post! I have an amazing GIFT for you!
Join the FREE 3-Day Instagram Branding Bootcamp! If you resonate with any of these concerns this bootcamp is for you!
Day 1 - we'll fine tune your branding and your brand message.
Day 2 - deep dive into your Instagram bio with audits and revisions
Day 3 - learn exactly what kind of c...2020-07-1603 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 67 - Ready To Consistently Convert LEADS Into SALES? Even If You're An Introvert! (Elena Ciccotelli)Are you ready to convert your leads into sales without making it weird? Even if you’re an introvert, you can build an arsenal of attraction! HOW? My guest today, Elena Ciccotelli, shares her sales expertise. She gives her strategy into building an evergreen sales funnel that you can put on AUTOPILOT…even on Instagram! Even if you have 1 client, Elena will teach you how to nurture that client and the steps to future sales…all without making it weird or scary!
Learn to NURTURE your leads and become memorable. Put the systems into place to sell on aut...2020-07-1428 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 66.5 4 NEW INSTAGRAM Trends You Need To Know About NOW!Do you want more engagement, more followers and more shares and saves on Instagram? You need to know the HOTTEST NEW trends on Instagram---and I have 4 of them! Take your Instagram feed, IGTV and posts to a whole new level.
Get your content saved and shared, get more eyeballs on your Instagram stories and get ready to become memorable on Instagram!
Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
Instagram @allisonscholes
Facebook Group: https://www.facebook.com/group...2020-07-0905 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 66 - Ready To STAND OUT on Instagram? Time To Audit Your Bio!Are you ready to stand out on Instagram?
It takes more than a pretty picture and a catchy caption!
It's time you audit your bio.
Recently, I did some training on how to craft and fine tune your Instagram bio and I want to share that training with you!
I've done an episode almost a year ago about the Instagram bio, but things have changed. Instagram and social media are always evolving. And it's important that your platforms evolve as well.
Get ready to STAND OUT on the gram...2020-07-0716 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 65 - Doing THIS Will Prep Your Audience For That BIG UPCOMING LAUNCH (Christine Krogfoss)Spinning your wheels on your BIG UPCOMING LAUNCH? Wondering how to prepare for an online launch? Are you avoiding the whole process because you don’t know the things to do before launching a service?
Today, Christine Krogfoss, will teach you how to have a successful online launch. She goes into great detail on why we need to warm up our audience before a launch and her 3-step process before a launch.
Get ready to prepare, warm up your audience and have a SUCCESSFUL online launch!
Connect with Christine:
Instagram @christinekrogfoss...2020-06-2917 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 64 - Are You Serving Your Audience on Instagram? 5 Ways To Go DEEPER with Corie Clark.Do you stare at Instagram and wonder why your audience isn’t talking back to you? Are you struggling with how to serve your audience on Instagram? Building an authentic Instagram audience doesn’t need to be hard.
Get ready to GROW an authentic audience. Corie Clark will teach us how to reach an audience on Instagram at a deeper level. She shares 5 unique ways to serve our audience on Instagram at a DEEPER capacity that will help you GROW an authentic Instagram audience.
No matter where you’re at in your business journey, Corie shares...2020-06-2219 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 63 - 10 Ninja Copy Hacks to Increase Your Conversions (Brittany McBean)Are you ready to maximize your messaging so you can work smarter, not harder? My guest, Brittany McBean, shares 10 copy hacks to help you speak to your ideal client and get people to take action.
Brittany McBean is a copywriter and marketing strategist who helps online course creators, educators, and coaches stand out with crystal clear messaging and a laser-focused strategy. Write words that get you seen by the right people so you can make a maximum impact and serve the people who need you the most.
In this episode, we chat about why effective...2020-06-1550 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 62 - Is The Perfectly Curated Instagram Feed Killing Your Message?Pep talk time! I want to talk about your Instagram feed and propose the question to you...is your perfectly curated Instagram feed killing your message? Or maybe I can go even further than that. Is it killing your brand? I think a lot of us are confused or we're torn or pulled in so many different directions because you may hear mentors tell you, "yes, you have to have a very well branded thought out, curated feed to attract the right people to you." You need to build authority that way. It's a way of building trust. People a...2020-06-1211 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 61 - The Secrets To Attracting Your Ideal Audience with Video (Virginia Kerr)What does video, a rodeo, and a TV anchor have in common?
This combo grabs your attention. And if you're ready to grab the attention of your audience through video, then you're going to love my guest, Virginia Kerr. She's a former TV news anchor turned host and business owner. She helps women stand out on video and grow their businesses. And why did I mention a rodeo? Well, listen in...
Why do you think video is important for social media and your overall marketing? (02:55)
How does someone get started with vi...2020-06-0820 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 60 - 7 Instagram Story Content Ideas for Greater EngagementIn today’s episode I am going to share with you 7 content and format ideas to help you get better engagement in your stories.
The goal of Stories is to educate, entertain or inspire your audience. Make sure your stories are for them and their benefit. This is key. We need to keep in mind that are Stories are to serve our audience and not ourselves. In the end, we want our viewers to take action through Story Stickers that ultimately lead to DM's.
1. Video
2. Storytelling slides
3. "What's Coming Up" Story...2020-06-0505 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 59 - Stop Playing the Hero! How to Position Yourself to Make Customer ConnectionsWhat does Tony Robbins, a business and two kids have in common? My guest, of course! You're in for a treat today. Seriously, hide your closet for this one, because you don't want to miss anything. Veronica talks about the connection between our customers and their aspirations. Veronica Romney has dedicated her work to helping entrepreneurs and small business owners learn how to connect with their customers. She is the founder of My Modern Brand, a branding and marketing education company that helps great people, like you and I, clarify their brand message, find their unique brand voice and...2020-06-0117 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 58 - 7 Easy Ways To Get More Eyeballs on Your Instagram StoriesToday’s episode is filled with tips and creative apps to up level your Instagram Stories. Let’s get more eyeballs on your Stories!
You will learn 7 easy ways to get more eyeballs and engagement on your Instagram Stories.
You will also hear about 5 apps to up level the look of your Stories. (Canva, Unfold, Mojo, InShot, Patternator)
If you’re still nervous and uneasy about Stories, I invite you to join my Free Facebook Group, Social Media for Mompreneurs. I’m always dropping Instagram Story ideas and templates to help you show up for y...2020-05-2909 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 57 - How To Clarify Your Message with Content BucketsAre you ready to take back the reigns on your social media efforts and create a clear, consistent strategy that makes sense? I hope you’re shaking your head, “YES!” Sydney Delucchi is here to chat about the importance of authentic content and how you can create content buckets to clarify your message. Sidney is a social media strategist and digital marketing guru. She also hosts her show “The Daily Squish Report Podcast”. You’re in for a treat, let’s dive in!
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Connect with Sydney on Instagram @SydneyDelucchi
Connect with me...2020-05-2521 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 56 - Juicy Social Media Nuggets from Dan Peterson - Creatively Grow Your Online PresenceAre you struggling with creative ways to show up on social media?! Dan Peterson is in the house!... and YES, I said the name “Dan” He is my first ever male guest and he did not disappoint! Dan as a sales and digital marketing expert with 25 years of experience in small business. In 2012, he started Flip Switch Social Media, a nationally recognized social media agency focused on helping small businesses grow their social presence and drive more revenue! There are so many juicy nuggets in this episode. Plus, I throw Dan in the hot seat with a “mom” question! Let's di...2020-05-2229 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 55 - Juicy SEO Secrets For Blog Posts, Podcasts, Pinterest and YouTubeDo you wish you could snap your fingers and instantly understand and know how to SEO? I don't know about you, but when I hear the term “SEO” I cringe. Alllllll the experts say, “You have to have really great SEO to rank on Google and get seen!”
Hold up…
Can someone please tell me what SEO really is and tell me how to pick the right keywords… and what on earth are meta tags?! Am I right? Ladies, we're in luck because Emily Fontes is my guests today and she's an SEO wizard...2020-05-1818 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 54 - 10 Photo Ideas For Instagram When You Have Brain BlockToday’s episode, #54, is all about photo topics for Instagram to grab your audience’s attention. Keep these 10 ideas in your back pocket when you've run out of ideas for Instagram.
Work with me 1:1 to map out your Instagram strategy. Wake up every day knowing exactly what to post that will attract your ideal person! I remember what it felt like to spin my wheels on Instagram. I wondered if I would connect with people and grow. Once I identified my Instagram objectives, positioned my brand and mapped out my strategy, my engagement soared. And the conversations and conn...2020-05-1506 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 53 - Why Personal Values Matter In Your BusinessAre you aligned with your personal values? Are you doing more of what you love and less of what you don’t? Are you multi-passionate and feel like you have to do all. the. things? Deanna Frances is the podcast host of “Lean into Curiosity” where she shares practical tools to help curious and creative women get out of their own way to move their ideas forward. She encourages her listeners to take messy, imperfect action! Let’s get ready to dive in, get messy, and have fun with Deanna!
Deanna is on Instagram @leanintocuriosity and her website...2020-05-1016 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 52 - The Number 1 Way To Build Trust With Your Avatar
How do we build trust with our avatar? That’s the ultimate question, isn’t it?
Have you asked yourself these questions before? How can I gain the trust of my audience? How can I get my audience to believe me, use my advice and work with me or buy my stuff?
Gaining trust can be hard when you’re starting out in business or you have a small audience. Perhaps you don’t have many testimonials yet.
Here’s the harsh truth. It takes time. To make an impact on your audience, you must prove to them that you’re the expert i...2020-05-0806 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 51 - Should You Have A Facebook Page, Facebook Group, or Both?I talk about social media a lot here and if you don’t know by now, you should definitely be on social media to grow your business! More importantly, you need to cultivate relationships! A great platform to do just that is Facebook! But how?? Should you have a Facebook Page or a Facebook Group… or both?! You’re in luck because I had a chance to sit down with my good friend Molly Goodyear and she is here to give us all the juicy details on Facebook! Molly has been helping small businesses with their social media needs for cl...2020-05-0415 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 50 - Why It's Important To Celebrate Your Small Wins
As I sat down to outline my 50th episode, I almost skipped right over this achievement! I mean, 50 episodes! When I launched this Podcast I couldn’t even fathom 50 published shows!
So I thought – the perfect topic must be The Why & How to Celebrating Your Wins
We know being an entrepreneur isn’t easy. We us make huge, lofty goals that seem outrageous or insane to others.
Why do small wins matter?
To build a great business and love what your doing, you need to create habits or rituals of celebration that recognizes your small wins.
Entrepreneurship is full of ups and dow...2020-05-0104 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 49 - How To Transform Your Everyday Stories Into Inbox MagicAre you ready to transform your everyday stories into inbox magic? Lucky for you, my good friend Brenna McGowan is back! Brenna is the QUEEN of copywriting and an Instagram expert.
Get ready because Brenna is going to share the best type of emails that will help you connect with your audience and give you her brilliant Segue Guide, the ultimate guide that will transition any story to a KILLER call to action! Here we go!
Connect with Brenna at www.thesocialrescue.com and on Instagram @brennamcgowanco. Grab her amazing Segue Guide here: www.t...2020-04-2723 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 48 - 4 Things To Obsess About on InstagramToday, I have 4 things you should obsess about on Instagram. Yes…I want you to get obsessed with doing these 4 things. Why? These four things will help you get noticed by your audience and loved by your audience. When your audience is ready to buy, they remember YOU!
1. Show Your Face!
2. Your Instagram account is about WHO YOU SERVE!
3. NURTURE, NURTURE, NURTURE
4. Make your BIO simple and clear.
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Do you sit at the computer, stare and wonder what the heck to write? I know, captions ca...2020-04-2404 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 47 - How To Craft Your Brand Voice with Brittany McBeanPersonal Branding: You hear this term over and over but let’s face it, it’s a pretty BIG term! A lot goes into a personal brand and one of those elements is “personal voice”. Is your brand voice crystal clear? Is your message standing out? Ladies, my guest, Brittany McBean has a TON of juicy tips for you! She will be teaching us how to find and craft our brand voice and how to use our personalities in our writing! Brittany is a copywriter and a marketing strategist. She’s here to help us stand out with words. Get seen b...2020-04-2031 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 46 - Hashtag Do's and Don'tsToday’s MINI-cast is all about Instagram Hashtags.
My mini cast episodes are an extension of my Podcast, where I give quick tips, trends, hacks and more so you can take action now.
My goal today is to give you quick tips on the do’s and don’ts when it comes to using Hashtags on Instagram.
Real quick – hashtags are a simple way to define your text to make your post searchable. Think of hashtags as search engines for Instagram.
Tip #1 - Mix your Hashtags
Tip #2 - Target Audience...2020-04-1707 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 45 - Networking for Introverts featuring Dana KayeI don’t know about you, but I prefer to stay at home in my sweatpants and plug away at my computer. Can you tell I’m an introvert? My husband calls me a hermit! So when I hear the term “networking”, I cringe… until I met Dana Kaye! Once you hear her advice on how to network from home and how to approach networking, you will be more inclined to reach out to others. Dana Kaye is a veteran publicist, social media pro, and brand manager. Known for her innovative ideas and knowledge of current trends, she coaches her client...2020-04-1332 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 44 - We Don't Fail, We PivotHow many times have you said to yourself, "I'm a failure!"
Have you ever had the thought, "If I fail, I'm done! I can't go on!"
You are not alone. Learn how I changed my perspective and the lesson I learned to pivot in my business. Your experiences are what shape you into who you are today.
We don't fail, we pivot!
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Connect with me at www.bossladyinsweatpants.com
Instagram: @allisonscholes
Facebook Group
2020-04-1006 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 43 - Self Care Systems with Chelsi MooreIt’s time to ask yourself – Do you prioritize your own self-care? How do you handle “mom guilt”? What if you could create systems in your life to better manage all the things and FINALLY make yourself a priority? Lucky for you, my friend, Chelsi Jo is here! From overwhelmed and burned out mama to coach for working moms, Chelsi Jo teaches how to take complicated struggles with children, marriages, housework, and jobs to functional systems that make navigating all the things a breeze! Her Systemize Your Life podcast shares detailed steps on how moms can run their life and main...2020-04-0622 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 42 - How To Manage Your Business & LIFE (with kids) During the CoronavirusWelcome back! This is EP 42 and today’s MINI-cast is all about how to manage your business and LIFE with kids due to Coronavirus.
My mini cast episodes are an extension of my Podcast, where I give quick tips, trends, hacks and more so you can take action now.
Ladies…how are you feeling? Are you stressed? Are you overwhelmed? How many of you are now homeschool teachers? I am and I’ll be honest, it’s not fun. Learning and teaching 6th grade math is NOT my jam. Man oh man do I appreciate teachers...2020-04-0307 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 41 - How To Prepare For A Personal Branding Photo ShootYou hear over and over, showing your face on social media is the key to growing your personal brand. So now you’re ready to invest in what I call a “branding shoot.” You hire a photographer for a collection of various head shots and lifestyle shots, but how does one prepare for this!
I’m not an expert, but I’ve done several brand shoots myself and every single one of them I’ve walked away with over 100 branded photos. Today, I’ll share exactly how I prepare for a shoot.
Let’s dive in!
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I’m going to geek out on you a bit. I’m a huge fan of Marvel and I love all the movies. My little guy (who isn’t so little now; he’s actually 12) and I practically know all the lines from all the Marvel Movies.
And a surprising twist, I really like the character Loki from the Thor and Avenger movies.
Why am I telling you this story?
In the movie, Thor Ragnarok, Loki spends the start of the film facing imposter syndrome. He is an actual “imposter”, personified as Odin, King of Asga...2020-03-2705 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 39 - How To Succeed in Network Marketing with Allison VercelliHave you been thinking about getting into network marketing and building a side gig, but you have no idea where to start? This episode is for you! Meet Allison Vercelli, who is a network marketer. Allison spills the beans on all things network marketing.
Who is Allison (02:18)
Allison is a work from home mom. She had a successful career until her son was born, and her boss eliminated her position in the company. After five years of being home and raising her children, she became an entrepreneur in the network marketing world.
...2020-03-2325 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 38 - The Do's and Don'ts in Your Instagram DM'sWelcome back! This is EP 38 and today’s MINI-cast is the DO’S AND DON’TS in your DM’s.
My mini cast episodes are an extension of my Podcast, where I give quick tips, trends, hacks and more so you can take action now.
Alrighty…this topic has me on fire.
I’m gonna get real…you might here me get a little fired up or angry in this episode, BUT something happened to me awhile ago in my DM’s and I’m not gonna lie…it totally pissed me off! This 1 small...2020-03-2007 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 37 - When To Start Outsourcing In My Business with Meredith RaberEverything Outsourcing with Meredith Raber
As a mompreneur, you can do anything, but it is essential to remember that you can’t do everything. You must learn how to delegate. Delegation creates room for you to concentrate on the most critical functions of your business.
Do you want to outsource some tasks, but you have no idea where to start? Meredith Raber helps us understand the outsourcing process.
How do you know it’s time to start outsourcing in your business? (02:44-03:18)
When you discover your to-do list is filled...2020-03-1619 min
The Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 36 - Basic Phone Photography to Capture Better PicturesHey there sister! This is EP 36 and today’s MINI-cast is Basic Phone Photography to Capture Better Pictures.
My mini cast episodes are an extension of my Podcast, where I give quick tips, trends, hacks and more so you can take action now.
If you listened to my episode on Instagram Trends, #35, I stated that one of the trends on Instagram is a mix of high-quality images and images from your camera phone.
Nowadays, it’s equally important to not only show your high-quality brand on Instagram, but also show your everyday, normal self...2020-03-1306 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 35 - Current Trends on Instagram - What's Working NowWondering what the big Instagram trends are this year?
Instagram isn’t just a social platform; it’s big business for major brands, influencers and mompreneurs like you and me.
This year, we’ll see Instagram shift to more real-time video, unfiltered photos, a vocal brand voice and is that TikTok showing up on Instagram Stories?
This is episode 35, current trends on Instagram and what’s working now.
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Grab all my freebies at www.bossladyinsweatpants.com
FB Community: www.facebook...2020-03-0908 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 34 - Things To Send Your Email List When You Don't Know What To SendThis is episode 34 and today’s MINI-cast is WHAT TO SEND YOUR EMAIL LIST WHEN YOU DON’T KNOW WHAT TO SEND. My MINI-cast episodes are an extension of my Podcast, where I give quick tips, trends, hacks and more so you can take action now.
How many of you have an email list, but week after week you neglect your list because you just don’t know what kind of content to send them? Today I’m going to give you a list of ideas that you can start sending your email list.
Remember, your lis...2020-03-0604 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 25 - Discover Your Zone of Genius with Stefanie GassAre you ready to take the big leap in 2020? Is this the year you FINALLY create a business from your passion?
Sounds good right? But how exactly does someone accomplish this?
Hold on tight, because my amazing guest and business coach is here today to help you create a passive income business that lights you up.
Stefanie Gass will empower and educate you to claim your potential! If you don’t already know who she is, I promise you will love her.
Stef’s mission is helping female entrepreneurs conquer their fear...2020-01-0624 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 17 - Six Ingredients for the Perfect Instagram PostAre you looking for the perfect recipe for the perfect Instagram post?
My friend, Lora Shipman, has 6 ingredients to make your post stand out from the rest.
Lora has been working and consulting in the digital marketing space since 2007 excelling in the areas of social media, content marketing, and blogging.
Make sure you have a pen and paper because what she shares today is awesome!
Enjoy,
Allison
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Connect with Lora on Instagram, Facebook, her website and make...2019-11-1129 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 15 - Create Branded Graphics That CONVERT! (Melissa LeMay)Ready to have branded graphics that stop your ideal client in their tracks?
Today, my guest, Melissa LeMay, is going to share with you the HOW and WHY to creating branded graphics.
Melissa is a Canva Graphic Designer, also know as the Canva Ninja. She helps busy or non-tech savvy Entrepreneurs take their graphics from blah to wow.
Enjoy,
Allison
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Connect with Melissa on Instagram, Facebook, Pinterest and make sure to snag her freebie!
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Grab...2019-10-2817 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 14 - Is Podcasting For You?Have you considered starting your own Podcast?
Do you want to scale your business and grow fast?
I had all the questions, fears and doubts, but I pushed through, and with the help of my business coach, I launched this Podcast and my community has grown like crazy!
In this episode, you’ll hear Stefanie Gass, Annya Miller and myself dive into our real story behind our podcast journey and how we use our podcast for business.
Enjoy,
Allison
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....2019-10-2143 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 13 - The Personal Branding Formula with Robyn GrahamAre you ready to truly understand your personal brand and define your 5 C’s and 5 W’s?
If you’re wondering what this is all about, then listen as Robyn Graham gives us tips and strategies on how to be the face of our brand!
All your personal branding questions will be answered today!
Enjoy,
Allison
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Connect with Robyn on Twitter, Instagram, Facebook, Pinterest or Linkedin or visit her website at www.robyngrahamphotography.com/resources
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Grab a...2019-10-1427 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 12 - Social Media Content Ideas - The Seven Circle SolutionSocial Media Content Ideas – The Seven Circle Solution!
Are ya just stuck when it comes to thinking of content for Instagram or Facebook, or even your email list?
Do you feel like you’re on repeat?
Today, I have an incredible content strategy for you! Grab a piece of paper and pen or pencil! This is so good!!!!!
Enjoy my friend.
Cheers,
Allison
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Join BOSS LADY INSIDER >>HERE2019-10-0708 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 11 - The What, How and Why of Branding PhotographyLet’s be real; branded photography is so important to grow your business, but you have all the questions!
What is a branding photography session?
Should I do one?
Is it worth the money and how do I even begin to prepare for such a session?
Girl, your questions are answered with my special guest and professional photographer, Lauren Muttschall. Grab your pen and paper and get ready for some great tips!
Enjoy my friend.
Cheers,
Allison
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....2019-09-3020 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 10 - Multiply, Don't Add; Getting More Done While Working Less with Cassie KitzmillerWho’s ready to work smarter, not harder? My special guest, Cassie Kitzmiller, is here today to share with you on how to “Multiply, Don’t Add; Get More Done and Work Less!”
How does that sound? If you’re ready to combat overload, then this episode is for you.
Turn your daily crazy chaos into prioritized peace.
Enjoy my friend.
Cheers,
Allison
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Find out more and connect with Cassie at www.christianwomenbusinessbuilders.com and don’t forget to snag your fr...2019-09-2314 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 09 - How Do I Get More Engagement On My Instagram Posts?Crickets. Is that all you hear when you post to Instagram? You might get a few likes, but zero comments. You wonder, what am I doing wrong? Is the Instagram algorithm out to get me?
In my opinion and experience, your posts must fall into 1 of 3 categories.
Enjoy my friend.
Cheers,
Allison
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Grab all my freebies at www.bossladyinsweatpants.com
FB Community: www.facebook.com/bossladyinsweatpants
Instagram: @allisonscholes
2019-09-1608 minThe Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsEP 01 - My Story & How My Passions Led Me To Building My Business on InstagramThe Social Media for Momprenuers Podcast is LIVE! I can't wait to share so much information, tips and strategies to help you build your brand and business. I know you're a busy mama, so my mission is to give you real and practical strategies and tools to grow your business on social media in just minutes a day--because those minutes are hard to come by. We all have a voice, and we need to cut through all the social media noise to ultimately grow our brand!
Much love,
Allison
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.2019-07-0207 min