Shows
The Application with Allison TurcioEp. 92: Marketing People Remember: Inside Fordham’s Experiential Pizza Pop-UpHigher ed marketing teams are competing in one of the noisiest environments we’ve ever seen, and traditional tactics often get lost in a “sea of sameness.” So Fordham University tried something different. At the NACAC conference, the team transformed a pizza shop across the street into a fully branded Fordham pop-up experience. With New York style pizza, music, and Fordham branding everywhere, the activation drew nearly 1,000 attendees in a single day. In this episode, Allison talks with Justin Bell and Laura Cioffi about how the idea came together, what they learned from launching the pop-up, and why experiential market...
2026-03-2424 minThe Application with Allison TurcioEp. 91: Higher Ed Marketing as Service: Own the Student ExperienceWhat happens after a student clicks “Request Information”? For most institutions, that’s where marketing’s job ends. For our guest, that’s where it begins. Devin Purgason, Associate VP of Student Experience at Forsyth Technical Community College, explains how rethinking marketing as service transformed enrollment, strengthened persistence, and improved completion. By merging marketing with student care, restructuring onboarding, and investing in paid student influencers, Devin argues that the goal of marketing isn’t just more leads. It’s better outcomes.
Join us as we discuss:
[2:11] Why navigating a website is homework to Gen Z
[14:40] Why the goal of mar...
2026-03-1030 minThe Application with Allison TurcioEp. 90: Why Clear Communication is a Top Enrollment TacticAllison is joined by Laura Rudolph, Founder and CEO of Square One Consulting, and Kristin Nichols, CMO at Massachusetts College of Liberal Arts, to unpack the “secret language” of higher education. They argue that clarity is not just a best practice, but an act of equity, leveling the playing field for all audiences. From decoding terms like “matriculate” and “bursar” to realizing “graduate” can confuse a high school senior , they show how jargon creates friction and erodes student trust. The conversation explores practical methods, including using AI at a sixth-grade reading level paired with human review, to audit and rewrite communic...
2026-02-2429 minThe Application with Allison TurcioEp. 89: Student Personas: The Journey Mapping Playbook Colleges NeedIn this episode, Allison talks with Day Kibilds, VP of Strategy at Ologie, and Bridget Campolettano, Executive Director of Communications - Arts and Sciences at Dartmouth College, about the bold journey mapping project that transformed how Amherst College thinks about access, communication, and enrollment strategy. Day and Bridget break down how they uncovered four personas that reveal the emotional and informational barriers students face, and how those insights reshaped real conversations and real materials. They also share the early impact, including record numbers of first generation and rural admits, and offer practical advice for any institution ready to rethink...
2026-02-1028 minThe Application with Allison TurcioEp. 88: Student Fans: Using Taylor Swift's Playbook for Higher Ed SuccessAllison is joined by Jenny Petty, VP of Industry Relations and Advisory Services at SimpsonScarborough, and Kerri Shook, Owner of ks strategy studio, to discuss rethinking student recruitment and retention by building a fan base. Inspired by Taylor Swift's “Eras” model, UM saw retention climb by 9% since 2018 by focusing on emotional storytelling and experiential branding. They explain how cross-campus collaboration led to new traditions, like the “Freshman Float,” that combat the perception of a lack of campus vibrancy. Learn how to use data to justify this emotional approach, listen to students to co-create experiences, and foster a true sense of belon...
2026-01-2727 minThe Application with Allison TurcioEp. 87: Higher Ed Site Search: Your Enrollment PulseIn this episode, Allison is joined by Jeff Dillon, Founder and CEO of EdTech Connect, to discuss a major research report on higher ed site search. Jeff reveals shocking data, including that 92% of schools ignore "no result" searches, a treasure trove of first-party data. He explains why your current site search is a high-risk area for enrollment and how the rise of AI is changing user expectations from a list of links to instant, conversational answers. Learn how schools like TCU are achieving huge gains by focusing on search relevance, how to pitch a site search upgrade to IT...
2026-01-1327 minThe Application with Allison TurcioEp. 86: The Battle for the Movable Middle: Why Smarter AI Creates Smarter Yield SystemsAre you still trying to out-volume your enrollment problems? More apps, more emails, more FAFSAs? What if the real solution isn’t more noise, but sharper signals? In this episode, Geoff Baird, Founder and CEO of Enroll ML, joins Allison to pull back the curtain on higher ed’s “Category 5 collision” and explains why the old playbook of chasing volume is broken. You’ll hear how application surges can actually hide intent, why the movable middle is where enrollment is won or lost, and how AI is changing the game by revealing hidden behavioral patterns.Join us as we disc...
2025-12-3029 minThe Application with Allison TurcioEp. 85: From “Apply Now” to “I Belong Here”: Personalization That Wins StudentsWhat if your university’s marketing felt as irresistible as a Spotify playlist? That’s exactly what Lauran Hundshamer, VP of Enrollment and Marketing at St. Catherine University, is building. Instead of relying on tired “apply now” email blasts, her team is delivering personalized portals, layered communications, and behavior-driven outreach that moves students to act. The payoff is clear: campus visits are soaring, engagement is climbing, and enrollment is growing across every program. Tune in to discover the playbook for making personalization a reality on your campus.Join us as we discuss:[4:23] Portals and what an individu...
2025-12-1626 minThe Application with Allison TurcioAMA 2025 Recap: Part 3 — Reputation, Revenue, and Staying SaneIn this final installment of The Application AMA miniseries, Allison Turcio confronts three unavoidable realities shaping the future of higher ed marketing. But rather than offering recycled takes, this episode delivers three powerful reframes that challenge conventional thinking and offer clarity amidst the chaos.
- - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcioAbout The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast...
2025-12-0508 minThe Application with Allison TurcioAMA 2025 Recap: Part 2 — AI and the College SearchIn part 2 of her AMA Mini Series, Allison Turcio dives into the transformative role that AI and social media are playing in the college search process. The conversation centers on a big shift: AI tools and platforms like TikTok and YouTube have become the first stop for many students researching colleges—not your homepage. This episode breaks down what that means for your enrollment marketing strategy and offers tactical advice for evolving your content to meet students where they are.
- - - -Connect With Our Host:Allison Turciohttps://ww...
2025-12-0407 minThe Application with Allison TurcioAMA 2025 Recap: Part 1 — Retention as a Marketer’s JobIn this special bonus episode from the AMA Mini-Series, hosted by Allison Turcio, she dives into one of the most pressing—and often overlooked—topics in higher education: retention. As Allison shares, we can’t out-recruit poor retention. This episode unpacks why student persistence isn't just a student services issue—it’s a marketing, messaging, and promise-keeping priority. You’ll walk away with actionable strategies and fresh perspectives on how enrollment marketers can become key players in student success.
- - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com...
2025-12-0307 minThe Application with Allison TurcioEp. 84: Performance TV: Your New Enrollment ChannelIn this episode of The Application, Allison sits down with Jennifer Lonchar, Co-founder of AmbioEdu, to demystify performance TV. Jennifer explains how this new approach to streaming ads moves beyond brand awareness to become a measurable, personalized, and highly effective tool for driving enrollment outcomes. She shares actionable insights on how to use hyper-specific targeting, from high schools and community colleges to specific demographics and income levels, to reach prospective students and their families where they're most engaged. Learn how to leverage AI to optimize campaigns, measure true impact beyond vanity metrics, and create powerful creative that tells a...
2025-12-0229 minThe Application with Allison TurcioEp. 83: Storytelling as Strategy: How to Drive Enrollment Through Authentic VoicesWhat happens when storytelling stops being a side project and becomes the main event? In this episode, we talk with Kelly Peiffer, VP of Communications and Advancement at Manor College, to explore how stories drive not only connection but measurable enrollment results. Kelly shares how her team turned storytelling into the centerpiece of their marketing strategy, tracking its impact on applications, building collaboration across departments, and proving that authentic student and alumni voices can outperform traditional campaigns.Join us as we discuss: [6:32] How to connect stories to KPIs and enrollment goals[12:26] Why collaboration is key for s...
2025-11-1825 minThe Application with Allison TurcioEp. 82: Don’t Lose Them at Hello: Build Prospect Nurturing Plans That WorkEvery email, text, and touchpoint with a prospective student matters. Get it right, and you move them closer to enrollment. Get it wrong, and you may lose them to another institution. In this episode, we sit down with Lisa Starkey-Wood, Sr. Director of Digital Strategy at Stamats. She breaks down the must-dos of prospect nurturing: from mapping communication by stage and student type, to delivering quick wins that keep your funnel strong. You’ll hear why “day zero” response is critical, how to avoid overwhelming prospective students, and why student workers may lead you to your most valuable insights.J...
2025-11-0426 minThe Application with Allison TurcioEp. 81: Cost, Courses, & Careers: How Prospects Really Use Your WebsiteWhen a prospective student lands on your website, what do they really want to find? It might not be what you think. In this episode, Grant De Roo, Founder and Principal at ADV Market Research & Consulting and Jarrett Smith, Senior VP of Strategy at Echo Delta share results from surveying over 1,000 prospective students about the top tasks students want to accomplish online. From cost clarity to course descriptions, modality, and career outcomes, the data challenges some common higher ed marketing assumptions and reveals a handful of universal priorities you can focus on to improve the student experience....
2025-10-2126 minThe Application with Allison TurcioEp. 80: Social Media That Speaks Student: Capturing the Campus ExperienceCampus social media is at its best when it feels alive. It should feel like walking the quad, chatting with students, and catching those unexpected moments that make a place unforgettable. In this episode, we talk with Eve Gaciarz, Associate Director of Social Media at Yale School of Management, and Kayla Ooms, Digital and Social Media Specialist at Purdue University Northwest, about keeping feeds fresh, authentic, and impossible to scroll past. From pumpkin toss competitions to students in ghost costumes roaming the quad, Kayla and Eve share stories that prove authenticity draws people in.Join us as...
2025-10-0732 minThe Application with Allison TurcioThe Admissions Travel Season Playbook — Part 4In the final installment of The Admissions Travel Season Playbook, Allison Turcio addresses a critical question: what do you do with everything you’ve learned on the road? Too often, valuable insights from conversations with students and counselors stay locked in notebooks, heads, or voice memos. This episode shows you how to use AI to capture those takeaways and turn them into action.
- - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcioAbout The Enrollify Podcast Network:
2025-09-3006 minThe Application with Allison TurcioEp. 79: The SHIFTS Framework: A New Approach to Enrollment MarketingIn this episode, Allison and Dallin Palmer, Co-Founder of HALDA, discuss the shift in enrollment marketing from an institution-centric approach to a relationship-first mindset. Dallin unpacks the SHIFTS Framework, a powerful roadmap for building authentic connections with prospective students. The conversation covers key pillars of the framework, including how to listen effectively (Survey), provide personalized value (Helpful and Individualization), and leverage technology to create a more human, responsive experience (Face, Triggers, and Speed). Learn how to move past outdated tactics and focus on building genuine trust to drive enrollment success.Join us as we discuss: [3:35] Relationship-first r...
2025-09-2337 minThe Application with Allison TurcioThe Admissions Travel Season Playbook — Part 3In Part 3 of The Admissions Travel Season Playbook, host Allison Turcio dives into how admissions counselors and enrollment marketers can stop working in silos and start building a stronger, AI-powered partnership. Fall travel is a team sport, but too often it feels like two separate games. By using AI to bridge the gap, institutions can make their outreach smarter, faster, and more effective.
- - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcioAbout The Enrollify Podcast Network:
2025-09-1808 minThe Application with Allison TurcioThe Admissions Travel Season Playbook — Part 2In this episode of The Admissions Travel Season Playbook, host Allison Turcio tackles the crucial moment that determines whether your travel season efforts pay off: the follow-up. A great high school visit or college fair conversation is only the beginning. Without timely, relevant, and personalized follow-up, your chances of turning interest into applications drop fast.
- - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcioAbout The Enrollify Podcast Network:The Application with Allison Turcio is a...
2025-09-1607 minThe Application with Allison TurcioThe Admissions Travel Season Playbook — Part 1Welcome to Part 1 of this mini series — The Admissions Travel Season Playbook. In this episode of The Admissions Travel Season Playbook, host Allison Turcio dives into how admissions counselors can make their high school visits more personal, engaging, and effective — without reinventing the wheel. With a focus on AI in higher education, Allison shares four actionable strategies for using tools like ChatGPT to tailor presentations to different student audiences. Whether you're visiting a STEM-focused school or a service-driven community, these tips will help you show up with relevance and impact. Perfect for enrollment marketers and admissions pros looking to stay...
2025-09-1107 minThe Application with Allison TurcioEp. 78: How to Win at Student Search Behavior in the Age of AIIn this episode of The Application, Allison is joined by Faton Sopa, Cofounder and CEO at Manaferra, to dissect the groundbreaking findings from the State of College Search 2025 report. Based on a survey of over 1,500 recently enrolled students, Faton reveals a seismic shift in student search behavior. He shares surprising insights, from the rise of platforms like Reddit for authentic validation to the fragmentation of the student journey across multiple channels. Learn why marketers need to move beyond traditional SEO, audit their brand's presence on new platforms like AI search, and focus on performance metrics that truly influence the...
2025-09-0925 minThe Application with Allison TurcioEp. 77: Pillars and Layers: How to Sync Ads, CRM, and Emails to Drive EnrollmentIn this episode, Allison sits down with Simon Lewis, founder of Binary & Co., to dive deep into his Pillars and Layers framework. This smarter, student-centered approach helps nurture higher-ed leads throughout their long and emotional decision-making journey. We explore why lead capture is only the starting point, not the goal, and how to keep students engaged well beyond the initial form fill. Simon explains how to sync your ads, emails, and CRM so you can meet students where they actually are rather than where you wish they were.Join us as we discuss: [7:46] Shepherding students with t...
2025-08-2628 minThe Application with Allison TurcioEp. 76: The Beyoncé Standard of Brand Activation: The University of Cincinnati's "Our City" CampaignWhat if your institution stopped playing it safe and started thinking like a startup? DéRecco Lynch, Assistant Vice Provost of Enrollment Management at the University of Cincinnati, asked that question and answered it by launching Our City, one of higher ed’s boldest brand activations. In this episode, DéRecco tells Allison how his team broke down silos, built trust, and aligned four divisions to move fast and make an unforgettable mark on the city. From failing fast to letting go of creative control to creating a student-centered, family-focused experience, he shares what it takes to unify a bran...
2025-08-1228 minThe Application with Allison TurcioLive at eduWeb Summit: From Logos to Loyalty: What Makes a Great Higher Ed BrandAllison Turcio delivers a recap of one of the most compelling sessions from EduWeb Summit 2025 from R. Ethan Braden, Vice President and Chief Marketing and Communications Officer at Texas A&M University. Braden tackled the question we all wrestle with: Does your brand actually matter? His answer: absolutely, but only if it’s rooted in values, clarity, and great storytelling. From challenging the idea of being “for everyone” to turning brand perception into an emotional experience, this session offered a masterclass in higher education content marketing and brand building. If you're looking to sharpen your institution’s identity and ensure y...
2025-08-0106 minThe Application with Allison TurcioEp. 75: AI-Powered Search Strategy: What Higher Ed Marketers Need to KnowSearch marketing isn’t what it used to be, and in higher ed, that opens the door to new possibilities. In this episode, Sarah Russell, Vice President of Marketing at Education Dynamics, joins Allison to explore how AI is reshaping the way prospective students search for and engage with colleges and universities. From Google’s Search Generative Experience (SGE) to the rise of zero-click search, Sarah unpacks what these shifts mean for your digital strategy. You’ll hear how to strengthen your technical SEO, rethink your content approach, and connect the dots between performance marketing and brand awareness.Join...
2025-07-2930 minThe Application with Allison TurcioLive at eduWeb Summit: The Student Search Process in 2025: Parent and Counselor InsightsAllison Turcio dives into a fascinating panel discussion from EduWeb 2025 featuring the real decision-makers in college admissions: parents, school counselors, and high school teachers. They revealed how students actually search for schools, what turns families off immediately, and what colleges must do better when it comes to communication, transparency, and retention.
- - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcioAbout The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify...
2025-07-2807 minThe Application with Allison TurcioLive at eduWeb Summit: How to Align Marketing Strategy with Student Identity and MissionIn this recap episode from EduWeb Summit 2025, host Allison Turcio shares a transformational case study from Vermont Law and Graduate School that proves why authenticity—not polish—is the future of higher ed marketing. Struggling with brand confusion after adding new grad programs, the school found itself drifting from its core identity. The turning point? A bold shift back to its mission, its students, and its unique community values. From repositioning their messaging around social justice to closing the loop between admissions and marketing, Vermont Law embraced who they are—and saw incredible results. Cost per lead dropped by 50%, studen...
2025-07-2507 minThe Application with Allison TurcioLive at eduWeb Summit: What Higher Ed Marketers Must Know About Student Search Behavior in 2025Reporting from eduWeb Summit 2025, Allison Turcio unpacks groundbreaking research presented by Faton Sopa of Manaferra — research that redefines how students actually search for colleges in today’s digital-first landscape. Spoiler alert: the traditional enrollment funnel is officially broken. From anonymous, omnichannel discovery journeys to the increasing influence of AI and TikTok on college decision-making, this episode reveals what enrollment marketers must do now to stay competitive. Whether you’re still relying on Google Ads or wondering how to optimize for ChatGPT and Gemini, Allison breaks it all down into four urgent, actionable takeaways.Tune in for an energizing, data-d...
2025-07-2407 minThe Application with Allison TurcioLive at eduWeb Summit: The ROI of Clear Messaging in Higher Education MarketingRecorded live from the eduWeb Summit 2025, Allison Turcio breaks down insightful research shared by Grant De Roo of ADV Market Research and Kristen Lainsbury, VP for Communications and Marketing at Bates College. The focus? Brand clarity in higher education—and how it significantly affects enrollment, retention, and even your discount rate. If your marketing still leans heavily on community messaging, this data-driven discussion will inspire a powerful shift toward storytelling that prioritizes academic experience and student outcomes.
- - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in...
2025-07-2306 minThe Application with Allison TurcioLive at eduWeb Summit: The Future of SEO for Higher Ed: Lessons from Boston UniversityIn this special EDU Web Summit 2025 takeaway, Allison breaks down one of the most buzzworthy sessions of the conference — Boston University’s Metropolitan College’s SEO-savvy content strategy. Discover how they turned old newsletters and student spotlights into a powerhouse enrollment marketing tool that’s winning Google’s AI Overview and influencing prospective students to take action. This episode of the EDU Web Podcast delivers a masterclass in content repurposing and SEO for higher education marketers.
- - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisontur...
2025-07-2216 minThe Application with Allison TurcioLive at Engage Summit 2025: AI Is the New Front Door to Your CollegeAllison takes listeners behind the scenes at the Engage Summit 2025 and breaks down a powerful insight from Mallory Willsea’s session. From the rise of ChatGPT-powered college research to the blunt, late-night questions students won’t ask on tours, this episode unpacks how Gen Z and Gen Alpha are redefining how they engage with higher ed—and what enrollment marketers must do now to meet them where they are.
- - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcioAbou...
2025-07-0405 minThe Application with Allison TurcioEp. 73: A 370% Increase in RFIs: Inside a Program Page Redesign That WorkedYour website isn’t just a digital brochure. It’s your most powerful marketing asset. In this episode, Brittney Miller (Director of Communications and Marketing) and Britt Heppler (Digital Media Specialist) from Angelo State University join Allison to share how they turned underperforming academic program pages into high-converting recruitment tools. They break down the strategy, collaboration, and SEO tactics that led to a 370% increase in RFI submissions. We also explore how they used data, internal buy-in, and smart design to create a better experience for both students and parents. Join us as we discuss:[1:53] Why program pages...
2025-07-0123 minThe Application with Allison TurcioLive at Engage Summit 2025: Building a Campus Culture for AI in Enrollment MarketingAllison dives into a powerful session recap from the Engage Summit, spotlighting a thought-provoking conversation with Dr. Matthew Winn and JC Bonilla. The episode, titled “Do We Have an AI Problem or a Culture Problem in Enrollment?”, unpacks the real obstacles preventing effective AI integration on campuses—and it’s not what most assume. Instead of a tech challenge, Winn and Bonilla argue, higher ed institutions are facing a culture challenge that requires a deep mindset shift. If you're exploring how to use AI in higher education to drive better outcomes, this is a must-listen.
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2025-06-3005 minThe Application with Allison TurcioLive at Engage Summit 2025: The Future of AI in Higher Ed Starts with One Simple QuestionComing to you live from Engage Summit 2025, Allison distills the must-know takeaways from Kosmas Karadimitriou’s opening keynote on the evolving role of AI in higher education. From redefining AI as a teammate to using it to enhance yield, student support, and team collaboration, this episode is packed with actionable insights for enrollment leaders and marketers looking to stay ahead of the AI curve.
- - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcioAbout The Enrollify Podcast Ne...
2025-06-2608 minThe Application with Allison TurcioEp. 72: Cost, Clarity, and Connection: The Case for a Parent-First StrategyParents aren’t just supporting players in the college search — they're often leading the charge, especially when it comes to finances. In this episode, Will Geiger, Co-founder and CEO of Scholarships360, joins Allison to talk about why parent engagement is no longer optional and how institutions can better meet parents where they are. From practical communication strategies to demystifying financial aid, Will shares real-world insights on what parents actually care about, what they’ll act on, and how colleges can build trust early.Join us as we discuss: [2:03] The real extent of parents’ influence on college decisions...
2025-06-1723 minThe Application with Allison TurcioThe Melt Season Playbook — Part 3: Scale Your Impact Without Burning OutMelt season is fueled by mission, but often fueled by too much hustle. In this final installment of The Melt Season Playbook, Allison tackles a common challenge: how to support every student without running your team into the ground. The answer? Using AI to scale what’s already working.From turning counselor notes into personalized follow-ups, to helping your team embrace low-lift AI strategies, this episode is a toolkit for doing more good without burning out.Key “How Tos” You’ll Hear in This Episode:Turn counselor notes into actionable, personalized messages in minutesUse AI to sh...
2025-06-1006 minThe Application with Allison TurcioEp. 71: Turn FAQs into Strategy: The Power of a Blog for AdmissionsWhat happens when a university blog stops talking about itself and starts answering the real questions students are asking? In this episode, Allison sits down with Mary Flagg Lewis and Samantha McGill from the University of Pittsburgh to explore how Pitt’s blog evolved from a simple FAQ hub into a powerful, student-centered content strategy. You’ll hear how they use data, AI, and student personas to craft effective posts and why their most popular blog entry wasn’t what they expected.Join us as we discuss:[3:43] How to balance helpful content with subtle brand messaging[16:36] How to...
2025-06-0332 minThe Application with Allison TurcioThe Melt Season Playbook — Part 2: Make Your Outreach Smarter (and Still Human)In this episode of The Melt Season Playbook series, Allison explores how AI can help enrollment marketers communicate with more empathy, creativity, and strategic intent during melt season. From writing warmer nudges to supporting nervous parents, this episode is packed with practical ways to improve your student and family outreach—without losing your human touch.Whether you're staring at a blank screen or editing your fifth orientation reminder, these prompts and strategies will help you engage smarter.Key “How Tos” You’ll Hear in This Episode:Use AI to brainstorm student-centered messaging ideas quicklyPressure-test texts an...
2025-05-2709 minThe Application with Allison TurcioEp. 70: Smart Targeting: Unlocking 300% More Lead Generation with AIHow do you triple your lead generation while cutting costs in half? In this episode, Jeff Holeman from the University of Florida’s Warrington College of Business reveals how his team transformed their paid lead generation strategy — leading to a 300% increase in leads and a 50% drop in costs. Jeff also shares insights on balancing automation with human oversight and building an effective lead engagement scoring model to help admissions teams focus on the best candidates.Discover how leveraging first-party data, AI-driven ad platforms, and behavior-based targeting helped them move beyond outdated demographic models to find the right pros...
2025-05-2025 minThe Application with Allison TurcioThe Melt Season Playbook — Part 1: Find the Students Who Need You MostWelcome to the first installment of The Melt Season Playbook — a 3-part, quick-hit series designed for enrollment marketers navigating the tricky post-deposit stretch. Each episode is under 10 minutes and packed with actionable insights you can try today.In this kickoff episode, Allison breaks down how to use AI to find the students most at risk of melting—and how to spot the signals hiding in plain sight. From tapping into behavioral patterns in your CRM to listening in on what parents are posting online, this episode is your cheat code to early intervention.This isn’t abou...
2025-05-1309 minThe Application with Allison TurcioEp. 69: The Future of Lead Gen in Higher Ed: What Works & What Doesn’tTraditional lead generation in higher education isn't working. Universities pour time and money into RFI (Request for Information) forms, yet most enrolled students never even fill one out. So why are we still treating prospective students like sales leads instead of informed decision-makers?In this episode, Allison is joined by Robert Kadar, a higher ed marketing expert with over 15 years of experience in enrollment and media strategy. Together, they break down why lead generation tactics fall short, what students actually do when researching colleges, and how universities can shift their marketing focus for better results....
2025-05-0629 minThe Application with Allison TurcioEp. 68: Parent Engagement: Communication Strategies That Can Improve Your YieldIt’s no secret that parents play a significant role in which schools prospective students end up choosing — but just how much of a factor are they really?. Our guest, Dave Becker, CEO and co-founder of CampusESP, breaks down how parent engagement directly influences application rates and yield. We’ll also explore eye-opening research on this connection, plus how AI and other tech tools are transforming the way schools communicate with families.Join us as we discuss:[2:15] The changing role of parents in college decisions[11:09] How to leverage AI in parent engagement[14:41] A jaw-dropping stat on parent...
2025-04-2225 minThe Application with Allison TurcioEp. 67: Why Marketing Silos Are Your Biggest Obstacle in Enrollment InnovationSilos between enrollment, admissions, and marketing often prevent innovative strategies from taking shape. How can higher ed keep up with change when their institutional structures are so fragmented? In this episode, Allison speaks with Katy Campbell, Chief Client Officer, and Sarah Mullins, Marketing Strategist, at VisionPoint Marketing about the biggest roadblocks facing enrollment marketers today. They discuss the real reason innovation stalls (hint: it’s not just budget constraints), how institutions can foster collaboration across departments, and why AI should be seen as an opportunity rather than a threat.Tune in for insights that will hel...
2025-04-0829 minThe Application with Allison TurcioEp. 66: Progressive Profiling: A Smarter Approach to Student EngagementHow can higher education enrollment marketers collect student data in a way that builds trust and drives engagement? Progressive profiling — the practice of gathering information over time rather than all at once — might be the answer.In this episode, James Cox, Salesforce Administrator, and Kelsey Smith, Marketing Cloud Administrator, at Purdue University’s Mitch Daniels School of Business, share how their team has transformed the way they collect and use student data. They discuss the importance of clean data, dynamic personalization in marketing automation, and how institutions can move beyond clunky RFI forms.If you want t...
2025-03-2527 minThe Application with Allison TurcioEp. 65: Unlocking Higher Ed DifferentiationIn this episode, Allison sits down with Dr. Joe Sallustio, Vice President of Industry Engagement at Ellucian, host of The EdUp Experience Podcast, and co-author of Commencement: The Beginning of a New Era in Higher Education. Joe shares his insights from interviewing hundreds of higher ed leaders and discusses how enrollment marketers can drive institutional success by embracing differentiation, leveraging creativity, and using AI to strengthen human connections. Together, they explore the challenges and opportunities in the ever-changing higher ed landscape.Key “How Tos” You’ll Hear in This Episode:Differentiate Your Institution: Why focusing on what y...
2025-03-1824 minThe Application with Allison TurcioAI for Yield Season Part 4: Tracking Success of Your AI-Assisted OutreachWelcome to AI for Yield Season, a special mini-series of The Application! Each episode is short (less than 10 minutes!) and packed with actionable insights to help enrollment professionals use AI effectively during one of the busiest times of the year.This episode dives into the key metrics to track in yield marketing, how AI can help analyze success, set up A/B and multivariate tests, and, most importantly, how to adjust strategies based on data-driven insights. Key “How Tos” You’ll Learn:Track the right metrics: email engagement, ad performance, deposit trends, event attendance, and cha...
2025-03-0711 minThe Application with Allison TurcioEp. 63: What an Enrollment Leader Learned From Her Teen’s College SearchIn this episode, Allison sits down with Melody Ferguson, Dean of Admission at Pacific Lutheran University, who brings a dual perspective to the table: as an experienced enrollment leader and as a mom navigating the college search process with a high school senior and a sophomore. Melody shares eye-opening insights from her unique vantage point, revealing how being both a professional and a parent has reshaped her views on communication strategies, family engagement, and what it really takes to connect with today’s prospective students.From the challenges of getting noticed among thousands of college emails to le...
2025-03-0431 minThe Application with Allison TurcioAI for Yield Season Part 3: Creating Better Content, FasterWelcome to AI for Yield Season, a special mini-series of The Application! Each episode is short (less than 10 minutes!) and packed with actionable insights to help enrollment professionals use AI effectively during one of the busiest times of the year.In part three of the AI for Yield Season mini-series, Allison Turcio dives into a challenge every enrollment marketer faces—creating high-quality content quickly and efficiently. With growing demands for emails, social posts, landing pages, and event invitations, AI can be a powerful tool to enhance content creation without sacrificing quality.This jam-packed episode walks th...
2025-02-2812 minThe Application with Allison TurcioEp. 62: Why Curiosity (and Data) Are a Marketer’s Best FriendsAllison and Carrie Chambers, a data-driven marketing strategist with over 15 years of experience in higher education, explore how to use historical data and strategic foresight to define actionable and achievable goals for enrollment marketing. Carrie shares practical examples, explains the dangers of relying too heavily on averages and percentages, and provides actionable tips for fostering collaboration across campus offices to access and utilize data effectively.Key “How Tos” You’ll Hear in This EpisodeDefine SMART goals that align with institutional priorities while inspiring and engaging teams.Utilize historical data to uncover surprising trends and shift strate...
2025-02-2528 minThe Application with Allison TurcioAI for Yield Season — Part 2: How to Personalize Outreach at ScaleWelcome to AI for Yield Season, a special mini-series of The Application! Each episode is short (less than 10 minutes!) and packed with actionable insights to help enrollment professionals use AI effectively during one of the busiest times of the year.In this episode of AI for Yield Season, Allison explores how AI can help higher ed marketers personalize student outreach—at scale. Yield season is crunch time, and students want to feel valued. But when managing communication with hundreds or thousands of admitted students, true personalization can feel impossible. That’s where AI comes in.Alli...
2025-02-1811 minThe Application with Allison TurcioEp. 61: Differentiate or Decline: How to Stand Out in Today’s Enrollment MarketAllison is joined by Suzan Brinker, PhD, co-founder and CEO of Viv Higher Education and author of Pass Fail: The Urgent Need for Strategic Leadership in Higher Education. Suzan shares practical strategies and frameworks to help higher ed institutions create authentic differentiation in an increasingly competitive enrollment landscape. This conversation tackles why differentiation is no longer optional, how to get started with a strategy, and what metrics can prove it’s working.Key “How Tos” You’ll Hear in This Episode:Leverage Brand Anthropology: Discover how to tell stories rooted in your institution’s history while aligning t...
2025-02-1131 minThe Application with Allison TurcioAI for Yield Season — Part 1: What AI Can (and Can’t) Do for YouWelcome to AI for Yield Season, a special mini-series of The Application! Each episode is short (less than 10 minutes!) and packed with actionable insights to help enrollment professionals use AI effectively during one of the busiest times of the year.In this first episode, Allison breaks down what AI can and can’t do for you. She shares real-world scenarios where AI can help speed up your outreach, personalize student interactions, and save time—without losing the human touch.Key "How-Tos" You'll Learn in This Quick Episode:✅ Use AI to Draft (But Not Replac...
2025-02-0410 minThe Application with Allison TurcioEp. 60: Beyond Advertising: Partnering Across Campus for Marketing SuccessIn this episode, host Allison Turcio dives into the importance of collaboration in enrollment marketing with guest Greg Summers, a former provost turned higher ed strategist at BVK. Greg shares insights from his decades of experience on how enrollment marketers can engage faculty, staff, and leadership to ensure student recruitment efforts are cohesive, effective, and reflective of the institution's true identity.From fostering cross-campus partnerships to addressing the complexities of academic culture, this episode is packed with actionable advice for enrollment marketers navigating one of higher ed’s biggest challenges.Key “How Tos” You’ll Learn:
2025-01-2831 minThe Application with Allison TurcioEp. 58: Cracking the Code: How Gen Z is Choosing Colleges in 2024In this episode, Allison sits down with Jason Keath, co-founder of SocialFresh and a strategist at Convince and Convert, to unpack how prospective students are researching colleges in 2024-2025. Drawing from recent research involving over 1,400 Gen Z students, Jason reveals what’s driving college decisions, where students are finding trusted information, and how enrollment marketers can adapt their strategies to meet students where they are. From website optimization to social media and email, this episode is packed with actionable insights to refine your enrollment marketing game.Key "How-Tos" You'll Hear in This Episode:Optimize Your Website fo...
2024-12-3127 minThe Application with Allison TurcioEp. 57: Meeting Short and Long Term Enrollment Goals Without Sacrificing Well-beingIn this episode, Allison talks with Lauren Brooks, a higher ed marketing strategist known for her innovative approaches to CRM implementation, digital campaigns, and team alignment. With over a decade of experience in helping institutions achieve enrollment goals, Lauren brings insights into balancing immediate enrollment targets with long-term strategic goals without compromising mental health. The conversation covers practical ways to align teams, maintain brand clarity, and prioritize mental health, drawing from Lauren’s own experience and her passion for advocacy.Key "How-Tos" You'll Hear in This Episode:Achieve Alignment on Enrollment Goals Across Departments Learn methods to...
2024-12-1737 minThe Application with Allison TurcioEp. 56: How Personalized Video Drives Engagement Across the Enrollment FunnelIn this forward-thinking episode, Allison speaks with Tom Mikowski, VP of Business Development and Higher Education Partnerships at Allied Pixel. Tom shares insights from his 30-year career in enrollment and discusses how data-driven personalized video can dramatically elevate student engagement and drive conversions. He emphasizes the role of personalization in capturing the attention of today’s “YouTube and TikTok” generation and discusses the power of tailored video in meeting the digital expectations shaped by platforms like Amazon. From initial inquiry through financial aid, Tom highlights how video can transform each stage of the enrollment funnel by fostering connection and convey...
2024-12-0327 minThe Application with Allison TurcioWant More Apps? Address These Emotional RoadblocksIn this episode, Allison speaks with Dr. Raquel Bermejo about the often-overlooked emotional challenges students face during the college search and application process. Raquel shares insights into how financial anxiety, fear of choosing the wrong college, and the weight of being a first-generation student can impact students’ ability to apply and enroll. Together, they discuss actionable strategies for enrollment marketers to create empathetic and supportive communications that address these emotional barriers and foster a culture of care.Key “How-Tos” You’ll Hear in This Episode:Address Student Financial Fears: Acknowledge and address the specific financial anxieties that stu...
2024-11-1923 minThe Application with Allison TurcioTurning Trends into Tours: How Bowling Green’s Social Media DrivesIn this episode, Allison talks to Brianna Blackburn, Assistant Director of Social Media Strategy at Bowling Green State University (BGSU), about how social media can be a powerful driver of enrollment. Brianna shares her strategies for turning TikTok trends and Instagram posts into measurable enrollment outcomes and how her team has built a thriving online community of over 350,000 followers across various platforms. As a Gen Z-er, Brianna offers a fresh perspective on how to balance creativity with intention to engage prospective students, current students, parents, and alumni in a way that feels authentic and fun.Key “How-Tos” You’...
2024-10-2226 minThe Application with Allison TurcioClear Signals: How Well-Understood Brand Stories Drive EnrollmentAllison chats with Grant De Roo, founder and principal of ADV Market Research and Consulting. Grant shares his wealth of experience in conducting market research for colleges and universities, offering insights into how storytelling can become a potent tool for enrollment marketers. Together, they explore the critical role of brand clarity, the impact of storytelling on university messaging, and why focusing on the "plot" rather than the "character" makes a lasting impression on prospective students.Key “How-Tos” You’ll Hear in This Episode:Craft narratives that go beyond data points and facts to create a memorable brand...
2024-10-0832 minThe Application with Allison TurcioEnrollment Marketing Meets Brand StrategyIn this episode, Allison sits down with Kristin Nichols, a seasoned higher ed marketing professional, to discuss the importance of aligning enrollment marketing with institutional strategy and brand messaging. The conversation touches on various aspects of strategic alignment, from web content audits to the importance of personalization and AI in marketing. Kristin shares her experiences and strategies from her extensive career, offering actionable insights for enrollment marketers looking to strengthen their institution's brand presence.Key “How Tos” you’ll hear in this episode:Conducting an AI Audit: Learn how to use AI to evaluate your institution's websit...
2024-09-1032 minThe Application with Allison TurcioCrossover Episode - The Application and Breaking SilosIn this special crossover episode, Allison Turcio, host of the Application with Allison Turcio, and Shane Baglini, host of Breaking Silos, are taking a deep dive into their popular session from Element451’s 2024 Engage Summer titled “There’s a GPT for That.” Shane and Allison take turns as interviewer and interviewee, and talk about the many ways marketers can us AI to expand capacity, increase efficiency and revolutionize the way they market programs, create content, analyze data and much more. Catch new episodes of The Application every other Tuesday, and new episodes of Breaking Silos every other Wednesday...
2024-08-2835 minThe Application with Allison TurcioCreating Amazon-Like Experiences in Higher EducationIn this enlightening episode, Allison interviews Mickey Baines, a seasoned enrollment consultant with over 25 years of experience. Mickey shares his unique insights derived from his extensive study of Amazon's customer experience strategies and his hands-on experience in higher education. The discussion explores strategies to engage prospective students, the importance of new data collection points, managing the "messy middle" of the enrollment funnel, and how lessons from Amazon can enhance the student enrollment process.Key “How Tos” you’ll hear in this episode: Engage parents effectivelyLeverage CRM Data for personalizationTailor communications to reflect the student's journey stage and pre...
2024-08-1341 minThe Application with Allison TurcioTransform Your Enrollment Strategy by Owning Your AudienceIn this episode, Allison welcomes back Louis Miller, partner at Electric Kite, for an in-depth discussion on the importance of owning your audience in higher education marketing. They explore how direct control over your communication channels can transform marketing strategies, reduce costs, and foster stronger relationships with prospective students. Through examples from Red Bull to HubSpot, they illustrate the impact of a media-minded approach and offer practical tips for higher ed institutions.Key “How Tos” you’ll hear in this episode: Diversify marketing efforts by building and nurturing your own platforms alongside using third-party channels.Invest in crea...
2024-07-3032 minThe Application with Allison TurcioThe End of RFI Forms: Engaging Students with Tailored ContentIn this episode of The Application, Allison sits down with Lance Hydrick, an expert in higher ed technology, to discuss the critical role of the Request for Information (RFI) experience on university websites. Lance shares his insights on the shortcomings of traditional RFI forms and introduces innovative AI-driven solutions that transform the web experience for prospective students. They explore how personalized, dynamic content can engage students more effectively, providing them with the specific information they need instantly and creating a more seamless path from inquiry to enrollment.Key “How Tos”Evaluate Your RFI ProcessImplement AI-driven tools to t...
2024-07-1634 minThe Application with Allison TurcioLive from eduWeb: Insights from the Summit FloorIn this special bonus episode of The Application, recorded live at eduWeb Summit 2024 in Philadelphia, PA, Dr. Alison Turcio brings listeners a unique man-on-the-street experience. Hear from higher ed marketing professionals as they share their insights on the sessions, innovations, and strategies that have caught their attention at this year's summit.
- - - -Connect With Our Host:Allison Turciohttps://www.linkedin.com/in/allisonturcio/https://twitter.com/allisonturcioAbout The Enrollify Podcast Network:The Application with Allison Turcio is a part of the Enrollify...
2024-07-1110 minThe Application with Allison TurcioMastering Cross-Platform Social Media in Higher EdIn this episode, Allison chats with Erica Colaianne, the Director of Social Media at the University of Michigan, about crafting powerful social media strategies that resonate across multiple platforms. Erica shares her journey from journalism to leading a social media team that engages over 2.4 million followers. She provides insights into data-driven strategy development, platform-specific content creation, and the importance of flexibility and listening in social media management.Key “How Tos”Transition to Social Media LeadershipAdapt to Social Media ChangesMake Data-Driven Social Media DecisionsBoost EngagementCollaborate with InfluencersStructure a Social Media Internship ProgramIf you loved this epis...
2024-07-0233 minThe Application with Allison TurcioBonus: Innovative Marketing Live from Engage Summit 2024Live from Engage Summit 2024, Allison sits down with Louis Miller, partner at Electric Kite, to discuss innovative strategies for higher ed marketing. They explore the benefits of owning your audience, the emotional factors in student decision-making, and the new features from Element451 that enhance student engagement. Their conversation underscores the importance of authentic, personalized communication in today’s competitive higher education landscape.Own Your Platform: Building your own email newsletters, podcasts, blogs, or digital magazines allows for more authentic relationships with your audience and better control over messaging and analytics.Emotional Decision-Making: College choice is often driven by em...
2024-06-2513 minThe Application with Allison TurcioHarnessing Data and SEO for Higher Ed SuccessIn this episode, Allison Turcio chats with Glenn Friesen, a seasoned SEO and data science expert at Cal Poly. Glenn shares his extensive journey from early tech enthusiast to leading digital strategist, emphasizing the importance of analytics and SEO in higher education. He provides practical tips on leveraging data to enhance user experiences, optimize content, and boost enrollment efforts.Key “How Tos”Leverage Analytics for Content StrategyOptimize Content StructureFoster Collaborative Content CreationUtilize Essential ToolsBuild a Durable Digital StrategyEmbrace Continuous Learning.If you loved this episode, please leave us a review on your preferred podcast platform. Your...
2024-06-1841 minThe Application with Allison TurcioStorytelling that Sells: Transforming Higher Education MarketingAllison and content marketing expert Brian Piper delve into the transformative role of content marketing in higher education. Piper shares his journey from a website developer to a content strategy pioneer, emphasizing the pivotal moments that shaped his career. He discusses the current state of content marketing within the sector, highlighting innovative approaches and common pitfalls. This episode is a treasure trove of insights for marketers aiming to leverage content effectively to engage and inform their audiences.How Tos on this Episode:Optimize Content for SEOUse Data to Inform Content StrategyScale Content Marketing EffortsIncorporate AI into...
2024-06-0438 minThe Application with Allison TurcioBreaking Enrollment Records: How University of Idaho Did ItIn this episode, Allison chats with Adam Stoltz, the Director of Enrollment Marketing at University of Idaho, about the groundbreaking strategies and collaborative efforts that led to record-breaking enrollment numbers. Discover the importance of teamwork, innovative projects like virtual tours, and the big-picture strategies that keep Idaho at the forefront of higher education marketing.How Tos on this Episode:Encourage open communication and collaboration between different departments and teams within the institution to break down silosBuild relationships with various campus stakeholders to support marketing efforts.Utilize virtual tours and digital content to engage prospective studentsDesign admissions...
2024-05-2133 minThe Application with Allison TurcioBeyond the Buzz: Real Stories of DEI Impact in Higher EducationThis special cross-over episode features clips from Confessions of a Higher Ed CMO, Talking Tactics, and The Application with Allison Turcio. These discussions highlight the significance of diversity, equity, and inclusion (DEI) in higher education marketing. Through these carefully selected clips from several podcasts within The Enrollify Network, this episode illuminates the multifaceted approach needed to authentically represent and engage a diverse student body.Key takeaways include:The Importance of Diverse Leadership and Marketing: An engaging story from Jaime Hunt and Kevin Tyler reveals the impact of having openly gay and black leaders in higher education...
2024-04-1738 minThe Application with Allison TurcioFrom the Inside Out: Building Your College’s Brand with Employee ImpactIn this enlightening episode, Allison Turcio dives into a transformative conversation with Maya Demishkevich about the innovative strategy of employee advocacy in higher education. Focusing on Carroll Community College's approach under Maya's leadership, they explore how faculty and staff can significantly amplify their institution's message through personal branding. This discussion not only sheds light on Maya's journey and insights from her diverse roles in higher ed marketing but also offers practical advice for colleges looking to implement similar programs.How Tos on this Episode:Build an employee impact initiativeEmpower faculty and staff to develop their personal...
2024-04-0929 minThe Application with Allison TurcioMarketing Faculty ScholarshipIn this episode, Tara Ebrahimi, from Wake Forest University School of Law, and Allison Turcio delve into the crucial role of marketing in elevating faculty scholarship to public prominence. They discuss the transformative impact of making academic research accessible to wider audiences to enhance the institution's reputation but contribute to societal advancement. The conversation covers the challenges of academia's traditional incentive structures, time constraints, and resource limitations, while offering innovative solutions for repackaging scholarly work in engaging formats like podcasts, infographics, and op-eds. The episode emphasizes the importance of collaboration between marketing professionals and faculty to effectively communicate complex...
2024-03-1229 min
Higher Ed Leaders by Viv Higher EducationSEASON 1, Ep. 6 Allison Turcio, Assistant Vice President for Enrollment and Marketing, Siena CollegeSiena College grew its enrollment during the COVID years where other institutions saw enrollment fall. Assistant vice president for enrollment and marketing Allison Turcio shares how they did this. Turcio shares insights about being student-centric, the importance of personal communication and breaking the silos in higher education institutions. She discusses adopting the values of a Franciscan college in their marketing rather than focusing on the religious aspect. Turcio also emphasizes the need to innovate, and learn from mistakes, noting that she and her team had to let go of certain practices and invest in certain strategies. She v...
2024-02-2745 minThe Application with Allison TurcioFAFSA Challenges Unpacked: A Strategy Session for Higher Ed MarketersIn this special crossover episode, Allison Turcio and fellow Enrollify podcast host Jeremy Tiers dive deep into the complexities that FAFSA delays pose for higher education, with a special focus on the role of marketers in navigating these challenges. They emphasize the critical need for synergy among marketing, admissions, and financial aid teams, highlighting how a unified approach can significantly mitigate the impacts of these delays. The conversation is geared towards equipping higher education marketers with strategies for crafting empathetic and engaging communications, aimed at reducing the stress and uncertainty faced by students and families. Don’t miss their in...
2024-02-2731 minThe Application with Allison TurcioMastering the Student Inquiry MomentAllison and Angie delve into the critical moment when a student inquires with a college and reveals how savvy higher ed marketers can turn this high-intent moment into a game-changer for applications and conversions. Non-name-brand colleges can particularly benefit from focusing on this moment to stand out and attract prospective students. By creating personalized and engaging experiences, colleges can increase contact and engagement rates, leading to higher application and enrollment rates. The conversation also highlights the changing landscape of search marketing and the need for a more personalized approach in higher ed.Guest Name: Angie Mohr, SVP...
2024-02-1329 minThe Application with Allison TurcioStrategies for Reaching Hispanic Students and FamiliesIn this episode, we're focusing on a crucial aspect of student outreach: connecting with Hispanic prospective students and their families. Why is the Hispanic population important to college enrollment? What sets them apart in terms of behaviors and demographics? And most importantly, how can we effectively reach this audience and their influencers? Cristina and Allison explore these questions and discuss the power of listening, leveraging audience-centered market research, and creating multifaceted integrated marketing and communications campaigns that truly resonate.Guest Name: Cristina Craig, Director of Marketing, NJITGuest LinkedIn Profile: https://www.linkedin.com/in/cr...
2024-01-3026 minThe Application with Allison TurcioA Roadmap to Web Accessibility Success for Higher Ed MarketersIn this episode, Allison is joined by Raman Bhalla, the Assistant Vice President of Web Services at RIT, a visionary leader in the field of website accessibility. Together, they explore the transformative power of taking a systematic approach to accessibility, providing invaluable insights for marketers seeking to enhance their outreach strategies and foster inclusivity. This is an eye-opening conversation on how embracing accessibility can revolutionize your higher education marketing efforts—and the role marketers can play as advocates and content leaders. Don't miss out on the opportunity to make your digital footprint a force for inclusivity and engagement.G...
2024-01-1630 min
Meet The Difference Makers010 Crafting Futures: A Conversation with Allison Turcio on the Evolution in Marketing►► From generic testimonials to compelling narratives that inspire action. Download my FREE Testimonial Capture Checklist and start transforming your university's stories today → enrollfilms.com/checklist
In this inspiring episode, Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, shares her accidental journey into higher education and how she's making significant impacts. From her initial role in communications to embracing social media and CRM communications, Allison discusses the evolving landscape of higher ed marketing. She emphasizes the importance of student-focused strategies and the power of community over competition in the higher education space.
Takeaw...
2024-01-0832 minThe Application with Allison TurcioUsing the Power Patience to Reengage Stop Out StudentsAccording to Pew Research, only 62% of students who start a degree or certificate program finish their program within six years. The story—and potential—of stop-out students is more relevant than ever. This episode delves into the need for multi-pronged, intentional communication strategies that resonate with the unique challenges and aspirations of stop-out students. It's not just about filling seats; it's about enriching the educational landscape with diverse perspectives and life experiences. Whether you're a seasoned higher ed marketer or an administrator looking to make a difference, this episode will leave you with a deeper understanding of why p...
2023-12-1930 minThe Application with Allison TurcioHow Marketing Can Help Shape Employee CultureHave you been looking for ways to foster positive cultural change at your institution? This episode is for you. Our guest expert, Fredrick Martin highlights the pivotal role of employee culture in shaping a brand's reputation. The 'Great Resignation’ taught us not to wait on culture and employee experience—losing valuable talent puts your institution's brand at risk. Listen in for invaluable insights and practical steps that empower you, as a marketer, to lead cultural change within your institution, fostering a more vibrant, engaged, and resilient community.About the GuestFredrick holds the esteemed position of S...
2023-12-0532 minThe Application with Allison TurcioHow to Discover and Activate Your School’s Student InfluencersUnlock the potential of student influencers and creators this episode featuring John Reid, President of Glacier, a leading youth marketing agency. In this power-packed session, John and Allison talked about how to not only identify budding influencers within your student body but also unleash their full marketing potential. With years of experience in elevating colleges and universities to enrollment success, John's insights are a game-changer for higher education marketers. Don’t miss his actionable tips for nurturing and empowering your student creators. About John Reid:John Reid is the President of Glacier and has been gro...
2023-11-2129 minThe Application with Allison TurcioEp. 29: Creating Lasting Impressions: Emotional ContentIn this episode, we're diving deep into the art of creating emotionally impactful content. John Azoni, a trailblazer in content creation and video production for colleges and universities joins us as we explore the power of creating emotional connection through marketing. John shares the transformative potential of emotional content (yes, it can lead to tangible results!) and talks about how you can strike a resonant chord with your audience. This Episode is Sponsored by PathifyMeet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathi...
2023-11-0732 minThe Application with Allison TurcioEp. 28: Using Analytics to Solve Your Biggest Marketing ProblemsJoin host Allison Turcio in this captivating episode of The Application podcast, as she engages in a dynamic conversation with Kris Hardy, the accomplished Director of Web and Digital Marketing at Messiah University. Kris, an expert in user experience, information architecture, and web analytics, brings a fresh perspective to the crucial topic of leveraging digital analytics to overcome the biggest challenges in higher education marketing. As the digital landscape evolves rapidly, he shares invaluable advice on harnessing analytics for continuous improvement and keeping your web and marketing experience student-centered. This Episode is Sponsored by Pathify...
2023-10-2427 minThe Application with Allison TurcioEp. 27: Navigating Web Design Feedback: Turning Opinions into Data-Driven StrategiesIn the latest episode of The Application podcast, hosted by Allison Turcio, we delve into the art of managing diverse opinions in higher education website design. If you're a higher education marketer seeking to transform the challenge of handling multiple perspectives into a productive endeavor, this episode is a must-listen. Join us as we unravel the secrets of harnessing data-driven strategies to inform your design decisions. Our guest, Lyndsey Hicks, a seasoned marketing professional from the Rochester Institute of Technology, brings a wealth of experience in web design and digital marketing to the table. You don’t want to mi...
2023-10-1027 minThe Application with Allison TurcioEp. 26: AI-Driven College Exploration: Implications for Higher Ed MarketingAllison and Alex Ahlstrom (Asociate Director of Data Products at Simpson Scarborough) unravel the transformative influence of AI tools like ChatGPT and Bing Chat on the college search process. As students increasingly turn to AI for guidance in their search, the landscape is evolving, and we, as marketers, must adapt. Alex sheds light on these implications and shares actionable strategies to align web and digital experiences with the AI-savvy student's expectations. Tune in to discover how to navigate this new marketing paradigm and deliver exceptional value to prospective students, setting your institution apart in an era of AI-powered college...
2023-09-2629 minThe Application with Allison TurcioEp. 25: Empowering First-Gen College Students: Enhancing Website User ExperienceIn this eye-opening episode, Allison welcomes UX strategist Kelly Kautz, who unveils the impact of college websites on first-gen students. Discover groundbreaking insights from her primary research, learn about common website design issues that create barriers, and gain evidence-based strategies to improve user experience. As higher education marketers, it's time to take action and create an inclusive digital environment to guide first-gen students through their college journey. Join us and empower your marketing strategies for a brighter future! Check out Paskill's first-gen landing page here: https://paskill.agency/firstgen/ This Episode is...
2023-09-1230 min
Higher Ed Storytelling University#35 - Belonging Is Crucial: How To Create Experiences That Help New Students Find Their People w/ Allison Turcio From Siena CollegeMy guest today is Allison Turcio, Executive Director of Marketing and Communications at Siena College. In this episode we discuss creating an environment where students naturally want to share their positive experiences. Key takeaways:- The importance of studying other colleges known for exceptional student experiences.- Making student-centered decisions and putting yourself in the student's shoes. - Creating symbolic moments and traditions to make students feel welcomed and connected.- Building one-on-one relationships between admissions staff and prospective students. - Letting student stories take center stage...
2023-09-0642 minThe Application with Allison TurcioEp. 24: How to Unlock the Power of Your .EduCollege and university websites hold significant strategic value from a marketing perspective as they serve as the primary online hub for promoting an institution's brand, attracting prospective students, and engaging with various stakeholders. Join Allison and Ben Congelton (CEO & founder of Olark) as they unravel the transformative potential of web optimization and the pivotal role live chat plays in creating exceptional user experiences. Gain invaluable insights from Ben as he shares his expertise on setting strategic goals, implementing metrics, and leveraging testing to make data-driven decisions that drive remarkable results.This podcast is brought to you by...
2023-07-1834 minThe Application with Allison TurcioEp. 23: Empowering Higher Education CMOs: The Transformative Power of Support NetworksIn a fast-paced and ever-evolving higher education marketing landscape, the role of Chief Marketing Officers has become increasingly challenging. But what if there was a game-changing solution that could revolutionize their professional journey? Join us in this compelling podcast episode as we delve into the transformative power of support networks for higher education CMOs. Discover how these networks not only provide guidance and solutions to common challenges, but also prioritize camaraderie and a sense of belonging that fuel the success of CMOs within their professional community. Get ready to be inspired as we consider what higher ed marketing as...
2023-07-0431 minThe Application with Allison TurcioEp. 22: How to Build an Inclusive Marketing Strategy and Experience for Your CollegeIn this episode, we delve into the importance of creating a long-term, comprehensive marketing strategy that is inclusive of all students and reflects the college's commitment to diversity, equity, inclusion, and belonging. Shelley stresses that an inclusive marketing strategy is not a quick fix, but a continuous effort to create a student experience that matches the messaging. She gives great advice on how marketers can not only build a strategy that attracts and supports a diverse range of students, but also take a leadership role in DEIB initiatives. This Episode is Sponsored by our friends at Element451: ...
2023-06-2029 minThe Application with Allison TurcioEp. 21: Why Content Marketing is Essential for Higher Education MarketingIn this episode, we dive into the world of content marketing for higher education marketing teams. Content marketing expert and writer Melissa Fiorenza shares valuable tips for avoiding common mistakes and developing a successful strategy that engages audiences and generates leads. Whether you're just starting out or looking to improve your current approach, you won't want to miss this advice-packed episode. This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity. About...
2023-06-0627 minThe Application with Allison TurcioEp. 20: Inclusive Strategies for Marketing to International StudentsIn this episode, Kin and Allison explore how higher education marketers can better market to and recruit international students by prioritizing inclusive culture and authenticity. Kin sheds light on the importance of understanding international students on an individual basis, rather than assuming they all fit into one group. Whether you're an admissions officer, marketing professional, or simply interested in the world of international education, this episode will provide you with valuable insights and practical tips for connecting with international students in an authentic and meaningful way. This Episode is Sponsored by our friends at Element451: ...
2023-05-2330 minThe Application with Allison TurcioEp. 19: How to Boost Your Application NumbersDr. Julie Lessiter of LSU Shreveport discusses a brave and bold initiative to leverage a niche opportunity in a super competitive market. Learn how LSU Shreveport was able to align institutional, marketing, and recruitment strategies to increase applications from new markets and audiences. If you're looking for inspiration on how to take a creative and strategic approach to higher education marketing and application generation, you won't want to miss this episode!This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce ex...
2023-05-0932 minThe Application with Allison TurcioEp. 18: Community Connections: How Grassroots Events Can Boost Your College's ImpactIn this episode, we sit down with the manager of Maryland Day, the University of Maryland's annual grassroots event that welcomed over 86,000 visitors to campus in 2019. Allison and Cynthia explore the impact of grassroots community events on college marketing, public relations, and brand reputation, and discuss actionable advice for higher education leaders looking to create similar events at their institutions. If you want to learn how to build buy-in for and leverage community events to increase your college's impact and engagement, this episode is a must-listen! This episode is brought to you by our friends a...
2023-04-2531 minThe Application with Allison TurcioEp. 17: Building Brand When You Don’t Have a Name BrandAre you struggling to build brand awareness for your institution that is not a "name brand"? Get valuable insights and strategies from a branding expert, Peter George, who has a record of helping colleges and universities overcome this challenge. Learn about the opportunities and pain points that come with this exercise in change management, and how to use your skills as a marketer to rally your community around increasing brand awareness.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce ex...
2023-04-1128 minThe Application with Allison TurcioEp. 15: Navigating the Enrollment Cliff: Strategies for Higher Education MarketersAs colleges and universities face the impending enrollment cliff, it's critical for marketers to understand the challenges and act as change agents to help their institutions prepare. Lucky for us—Carrie is an expert on how to do this! Tune in to gain actionable advice and learn how marketers can leverage their skills to navigate the enrollment cliff and drive meaningful change within their institutions.This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.
2023-03-1431 minThe Application with Allison TurcioEp. 14: The Underrated Role of Marketing in Equity & AccessOur guest for this episode is Day Kibilds, Strategy Director at Ologie. Join Day and Allison as they explore the impact of higher education marketing on equity and access. Get actionable tips to improve your marketing strategy and make information about college more accessible. Spoiler alert: Day and Allison also give permission to do something that every higher ed marketer secretly wants to do (you’ll have to listen to find out what!). This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific mark...
2023-02-2833 minThe Application with Allison TurcioEp. 13: Balancing AI and Human Connection in Higher Ed Marketing with ChatGPTJoin Allison Turcio in her debut episode as host of The Application! In this episode, Allison is joined by Raffi DerSimonian, VP & Chief Strategy Officer at ERI. The pair explore the unique balance of leveraging AI technology like ChatGPT while still maintaining a personal, human approach to higher education marketing. They discuss the benefits of using ChatGPT for tasks such as data analysis and content creation, and show how, when used correctly, it can enhance, not detract from, the authenticity and personal touch that is so important in higher ed marketing. With its ability to streamline processes a...
2023-02-1428 min