Shows
Estheticians in BusinessWebsites & SEO for Beauty Businesses in 2026 | How Estheticians Get Found on GoogleAbsolutely — here’s an Apple Podcasts + Spotify–optimized version that keeps your voice but tightens keywords, front-loads search terms, and improves discoverability without sounding spammy.I’ll give you:An SEO-optimized titleAn SEO-optimized descriptionWhy this works (brief, so you feel confident)Websites & SEO for Beauty Businesses in 2026 | How Estheticians Get Found on GoogleWhy this works:• “SEO,” “Beauty Businesses,” “Estheticians,” and “Google” are high-intent keywords• Apple + Spotify index titles heavily• Still sounds human, not roboticIn this episode of Estheticians in Business, Allyson sits down...
2026-03-0545 minEstheticians in BusinessMonday Marketing - The Client Gap Audit: Why Clients Love Your Service But Don’t RebookYour clients rave about the facial.They say “this was amazing.”And then… they don’t rebook.If this sounds familiar, this episode is your reality check and fix.In this Marketing Monday mini, Allyson walks you through a 5-step Client Gap Audit to identify exactly where clients are falling through the cracks — and how to close those gaps without being pushy, awkward, or salesy.Rebooking isn’t about pressure.It’s about professionalism, clarity, and leadership.Are you actually making clients feel seen?Why intake forms aren’t e...
2026-03-0207 minEstheticians in Business(4/4) How to Execute Promotions Without Burning Out or Resenting Your BusinessResources Mentioned: Free Promo Playbook ChecklistA step-by-step guide to planning and executing promotions without panicBooked Solid FrameworkFull marketing system covering visibility, selling, retention, referrals, and promotionsEpisode SummaryIn week four of the Promotions Series, Allyson breaks down how to actually execute promotions in a way that supports your life, energy, and business instead of draining you.This episode is for solo estheticians who have ever:Felt exhausted during a promotionOver-posted and over-discounted out of pressureFinished a promo questioning their...
2026-02-2610 minEstheticians in BusinessMarketing Monday-How to Create an Irresistible Service Package (Without Confusing Clients)If you’ve ever tried service packages that looked good on paper but didn’t sell… this episode is your reset.In this Marketing Monday mini-episode, solo esthetician business coach Allyson Steinberg breaks down exactly how to create service packages that clients actually understand, want, and say yes to — without discounts, overwhelm, or awkward explanations.This episode is for you if:Your bundles floppedYou’ve avoided packages because they feel confusingClients keep asking “what’s the difference?” and still don’t bookYou want more predictable income...
2026-02-2309 minEstheticians in Business(3/4) How to Plan Your Promotions for the Entire Year (Without Last-Minute Panic)Resources Mentioned: Free Promo ChecklistA step-by-step guide to planning promotions with clarityBooked Solid FrameworkAllyson’s full system for building a consistent, intentional esthetics businessIncludes the Promo Playbook as a bonus📌 Episode SummaryIf promotions always feel rushed, stressful, or last minute, this episode is for you.In Week 3 of the February Promotions Series, Allyson breaks down how to plan your promotions for the entire year so they support your life, your energy, and your business instead of living inside your anxiety.This episode focuses on why promo...
2026-02-1911 minEstheticians in BusinessMonday Marketing - Stop Feeling Awkward About Rebooking: Why It’s Professional (Not Pushy)Rebooking is one of the simplest and most effective marketing strategies for solo estheticians — yet it’s the one most people avoid.In this Marketing Monday episode of Estheticians in Business, Allison Steinberg breaks down why rebooking isn’t salesy, awkward, or pushy — it’s actually part of delivering a professional client experience. If you’re tired of chasing last-minute bookings, dealing with gaps in your schedule, or wondering if clients will come back on their own, this episode is for you.Why most estheticians avoid rebooking (and why that mindset is costing you money)The sim...
2026-02-1608 minEstheticians in Business(2/4) How to Choose the Right Promo for Your BusinessResources Mentioned: 🎯 Free Promotion Checklist – to help you plan promos intentionally📘 Booked Solid Framework – build a strong foundation so promos actually work🤝 1:1 Coaching – for personalized strategy and clarityWelcome back to Week 2 of the February Promotions Series on Estheticians in Business.This episode is all about choosing the right promotion for your business, not just running whatever sounds fun, trendy, or urgent.Because most promotions don’t fail due to lack of effort.They fail due to misalignment.You’ll learn how to stop guessing, stop copy...
2026-02-1212 minEstheticians in BusinessMonday Marketing- “Valentine’s Day Promo Ideas That Don’t Involve Discounts”💡 Episode Summary:Tired of slashing your prices every time a holiday rolls around? This Marketing Monday is your permission slip to STOP the discount spiral.In this quick, no-fluff episode, I’m breaking down exactly how to run a Valentine’s Day promo that feels elevated, profitable, and aligned — without cutting into your bottom line.We’re talking real examples you can steal today, like:💘 What You’ll Learn:✅ Why most holiday promos flop (and what to do instead)✅ 3 no-discount Valentine’s Day promos you can run this week✅ How to create urgency wi...
2026-02-0908 minEstheticians in Business(1/4) Why Most Promotions Fail (And What Actually Makes Them Work)Mentioned Resources: • Free Promo Checklist – A step-by-step guide to planning promotions with clarity• Booked Solid Framework – Learn dozens of ways to get clients without ads or panic promosPromotions don’t fail because you’re bad at business.They fail because most estheticians are taught to run them from panic instead of planning.In this episode, Allyson kicks off a 4-part February series all about promotions and breaks down why most promos flop, what clients actually respond to, and how to stop using discounts as a last-ditch rescue plan. If you’ve ever...
2026-02-0514 minEstheticians in BusinessMarketing Monday: Booking Energy — How Your Confidence Affects Your CalendarIf your bookings feel stuck, inconsistent, or harder than they should be, this episode might be the mindset shift you didn’t know you needed. In this Marketing Monday, Allyson breaks down why your energy matters just as much as your strategy — and how confidence (or lack of it) shows up loud and clear in your marketing.Why it’s not always your skills, content, or offers holding you backHow clients feel your energy before they read your caption or click your linkThe difference between marketing from confidence vs desperationComm...
2026-02-0206 minEstheticians in BusinessWhy Consistency Beats Motivation (And the Simple Systems That Actually Get You Booked)Resources mentioned: Free Class: How to Get Booked Without Feeling OverwhelmedEpisode SummaryMotivation is unreliable. Systems are not.In this end-of-January episode, Allyson breaks down why relying on motivation keeps solo estheticians stuck in emotional cycles and inconsistent income — and how simple, repeatable systems create calm, momentum, and bookings even when energy is low.This episode is about moving from reactive, exhausting effort to steady, predictable growth using systems that support you instead of draining you.Why motivation is a trapMotivation fades fast, es...
2026-01-2918 minEstheticians in BusinessMarketing Monday: How to Sell Retail Without Feeling Pushy (or Cringe)Selling retail doesn’t have to feel awkward, salesy, or uncomfortable — and it definitely shouldn’t feel optional. In this Marketing Monday episode, Allyson breaks down how to confidently sell retail in a way that actually helps your clients and boosts your income without adding more hours to your schedule.Why most estheticians struggle to sell retail (and the mindset shift that fixes it)How retail directly supports client results, retention, and long‑term progressWhy home care is responsible for up to 80% of client resultsHow to naturally talk about products...
2026-01-2606 min
Glow Boss Beauty Pro’s with Jen GoffHow to Attract Dream Clients Without Discounts with Allyson SteinbergIn this episode of Glow Boss Beauty Pros, host Jen Goff interviews Allyson Steinberg from Estheticians in Business, a solo esthetician and marketing coach who helps beauty pros attract and retain clients without burning out or discounting themselves. They dive into practical, simple strategies you can use right away to fill your books and keep clients coming back.
By the end of this episode, you will learn about:
The 3 client drivers: visibility, messaging, and offer
How to narrow your messaging so ideal clients instantly know you’re for them
How to position your services as solutio...
2026-01-2623 minEstheticians in BusinessPricing Isn’t the Problem. Your Confidence Is.Resources Mentioned: ✨ Free Pricing Resource✨ Pricing Mini CourseEpisode SummaryPricing questions come up constantly for solo estheticians, especially in January. In this episode, Allyson breaks down why slow bookings, hesitation around prices, and client pushback usually have less to do with what you charge and more to do with how you talk about it.This episode dives into pricing confidence, value communication, common confidence leaks, and tangible steps you can take right now to feel grounded and solid when stating your prices without apologizing or spiralin...
2026-01-2221 minEstheticians in Business🎙️ “DM Strategy That Gets You Booked (Without Feeling Salesy)” – Marketing Monday MiniEpisode Summary:In this bite-sized Marketing Monday episode, Allyson breaks down one of the most overlooked booking tools in your business: your DMs. If you've ever felt weird or pushy sliding into someone's inbox, this episode gives you the mindset shift and strategy you need to make it feel natural — and actually book clients.What You’ll Learn:💬 How to shift your mindset:→ DMs are not about selling — they’re about serving.→ When someone reacts to a story or answers a poll, they’re already raising their hand for help.📩 Simple DM scripts yo...
2026-01-1906 minEstheticians in BusinessMid-January Slump: Why You’re Busy but Not Booked (and How to Fix It)Resources mentioned: Free Class: How to Get Booked Without Losing Your Mind👉LinkBooked Solid Framework: A complete system for visibility, bookings, and consistency👉 [Link ]If January has you feeling tired, busy, and questioning whether anything you’re doing is actually working, this episode is for you.Mid-January is where a lot of solo estheticians hit a wall. The holidays are over, the “new year motivation” has faded, and suddenly you’re doing a lot but your calendar doesn’t reflect it. In this episode, we’re breaking down why that happens and how to shift f...
2026-01-1514 minEstheticians in BusinessWhy Your Promotions Aren’t Working (and What to Fix)If you’re running discounts or specials and still hearing crickets, this one’s your reality check. In this Marketing Monday mini episode, Allyson breaks down the real reason your promos are falling flat — and how to fix them for good. It’s not about offering deeper discounts — it’s about clarity, urgency, and warming up your audience the right way.What You’ll Learn:The 3 most common promo mistakes:Vague offers with no contextZero urgency or limited spotsPromoting to a cold audienceWhat makes a...
2026-01-1207 minEstheticians in BusinessNew Year, Same Business: How to Reset Without Burning OutResources mentioned: Business Plan Brain DumpFree class: How to get booked without burnoutBooked Solid FrameworkJanuary can feel like a reset button — but for many estheticians, it actually feels heavy, overwhelming, and full of pressure to change everything at once.In this episode, Allyson breaks down why January is not about reinventing your entire business, and how to reset intentionally without burning yourself out. You’ll learn the difference between rebuilding vs. resetting, why perfection kills momentum, and how to create stability and confidence through small, intentional shif...
2026-01-0816 minEstheticians in Business🎧 Booked Without Posting: 3 Ways to Get Clients Without Social MediaEpisode Summary:If social media is draining you — or you're sick of wondering what the heck to post — this episode is your permission slip to close the app and still get booked. In this mini but mighty Marketing Monday episode, Allyson shares three non-social strategies you can start this week to drive real bookings without spending a single second on Instagram.You’ll learn how to tap into client referrals, rebooking texts, and email marketing in a way that feels simple, doable, and real-life effective. This one’s for the esthetician who wants off the content hamster...
2026-01-0507 minEstheticians in BusinessClient Attraction on Autopilot with Email MarketingFeaturing Jen Goff, Email Marketing ExpertIn this episode, Allyson sits down with email marketing expert Jen Goff to break down how solo estheticians and beauty professionals can attract clients without relying solely on social media.This conversation walks through how an automated email funnel works, why most beauty businesses leave money on the table by avoiding email marketing, and how to build relationships that turn into bookings and sales on autopilot.Why Email Marketing MattersEmail marketing delivers up to 40x higher ROI than social media and remains the highest-converting platform...
2026-01-0126 minEstheticians in Business🎧 Marketing Without the Cringe: What to Say When Promoting Yourselfpisode Summary:If promoting your business makes you feel awkward, salesy, or like you’re begging people to book — this quick Marketing Monday mindset shift will be your game-changer. In this episode, Allyson breaks down how to reframe your marketing strategy so it feels natural, confident, and (dare we say) fun. You’ll walk away with three plug-and-play caption ideas, a confidence sentence that books clients, and a whole new energy around promoting what you do.What You’ll Learn in This Episode:🔁 How to reframe “marketing” from begging to inviting✍️ 3 go-to...
2025-12-2906 minEstheticians in BusinessChristmas Week as a Business Owner: How to Rest Without Losing MomentumIf you’re listening to this on Christmas Day and your brain is still thinking about your business, you’re not doing anything wrong. This episode is a grounding reminder that Christmas week is not a performance week. It’s a transition week.In this episode, Allyson talks honestly about why this time of year feels mentally heavy for solo estheticians, how to stop carrying December exhaustion into January, and the small, practical actions you can take to protect your energy and your business without hustling through the holidays.This is not about doing more.It’...
2025-12-2511 minEstheticians in BusinessEmail Isn’t Dead — It’s Still One of Your Best Booking Tools✨ Episode Summary:If you’ve been ghosting your email list — this is your sign to send something today.In this week’s Marketing Monday, Allyson is dishing out the truth bomb that estheticians need to hear:Email isn’t dead. In fact, it might be the most underused booking tool in your business.Here’s why:Email reaches clients AFTER they leave your treatment roomIt stays in their inbox until they’re ready to take actionIt quietly books behind the scenes (even when your IG posts flop)
2025-12-2206 minEstheticians in BusinessThe “Weird In-Between” Week: When You’re Tired, Your Brain Spirals, and Your Business Feels OffIf you’re listening and you feel tired, unmotivated, emotionally loud, or like your brain won’t stop replaying everything you “should” be doing, this episode is for you. This isn’t the holiday rush. It isn’t New Year energy. It’s that strange in-between week where a lot of solo estheticians quietly spiral, and it has nothing to do with you failing.In this episode, Allyson breaks down why tired brains lie, why comparison hits harder right now, and what to actually focus on so you don’t make panic decisions that cost you peace and money.
2025-12-1820 minEstheticians in BusinessWhy Walk‑Ins Aren’t for Everyone (And That’s Okay)✨ Episode Summary:In this week’s Marketing Monday, Allyson busts the myth that walk-ins are a “must” for building a successful esthetician business.If you’ve ever felt pressure to sit around waiting for foot traffic or wished your space had more walk-ins — this episode is your permission slip to let that go.Walk-ins are not for everyone — and in many cases, they can hurt more than help.Allyson walks you through:Why chasing walk-ins might actually be keeping you stuckWhen walk-ins do make sense (and when they don’t)
2025-12-1506 minEstheticians in BusinessThe December Dip: Why Slow Season Hits Hard And How To Reset Before 2026In this episode of Estheticians in Business, Allyson gets real about the “December Dip” — that weird mix of slow books, high emotions, holiday chaos, and “should I burn it all down and start a candle business” vibes.If you have felt behind, discouraged, or convinced that a slow December means you are bad at business, this one is for you. Allyson walks you through why December is emotionally loud, what it is actually revealing about your systems, and how to use it as a turning point instead of a reason to spiral.She also shares how being...
2025-12-1123 minEstheticians in BusinessMarketing Monday: Your Regulars Still Need RemindersFREE Webinar Link Just because they love you doesn’t mean they’ll remember to rebook.This quick episode is your gentle reminder to send gentle reminders — because life gets busy and your regulars aren’t sitting around memorizing your schedule.✨ Why Even Loyal Clients Need a NudgeThey’re not ignoring you — they just forget. It’s your job to make rebooking easy.✨ 3 Simple Ways to Remind Them:Quick personal check-in→ “Hey! I had a couple spots open this week. Want me to send you times?”Email updates with...
2025-12-0104 minEstheticians in BusinessFinishing Strong and Building Your 2026 Plan Like a CEOIf you are listening to this on Thanksgiving, happy Thanksgiving. I am truly so grateful for you. Whether you are a listener, a student, a coaching client, or someone who has ever DMed me with a question, thank you for being here. You are the reason I get to do what I love, and I hope you feel that in every episode.This week we are talking about something every esthetician feels this time of year: the pressure of holiday sales, Black Friday chaos, and preparing for the new year while trying to stay sane....
2025-11-2715 minEstheticians in BusinessMarketing Monday – Simplify Your MenuIf you’re listening the day this drops — this is your LAST CHANCE to join the Booked Solid Framework + New Year Accelerator Bootcamp at its lowest rate ever. Link to enroll! Feeling like clients look at your menu but don’t actually book? 😩They might be confused — not uninterested. And confused clients… don’t book.This week on Marketing Monday, we’re talking about why your service menu might be overwhelming people — and how to fix it fast.✨ Why “Decision Fatigue” Is Killing Your BookingsToo many similar options, confusing service names, or trying to list...
2025-11-2404 minEstheticians in BusinessPreparing for 2026 With a Real Plan (Not just "New Year, New Me")Links Mentioned: Booked Solid Bundle + New Year Accelerator (Non students)New Year Accelerator (Current students)Estheticians in Business Facebook GroupFollow Allyson on Instagram → @estheticiansinbusinessIn this episode of Estheticians in Business, Allyson walks you through how to actually prepare for 2026 with a real, simple plan instead of just hoping next year will magically be better.You will learn what to focus on, what to stop doing, and how to create a practical roadmap that takes you from “I am doing all the things” to “I know exactly what to work on next.”Allyson...
2025-11-2025 minEstheticians in BusinessMarketing Monday: “The One Line That Books Clients”👉 If you’re listening live — the Booked Solid Bundle + New Year Accelerator Bootcamp launch is officially open. Link to learn more! This week’s quick tip is simple — but powerful: You don’t need a perfect website or a $2,000 Instagram makeover to book clients. You just need one clear line that tells people what to do next.✨ Why Attention = CurrencyYou don’t need a fancy funnel — just someone’s focus. Use simple, low-friction CTAs to guide your followers to take the next step.✨ The “One Line” Strategy• DM me the word FACIAL and I’ll send you...
2025-11-1703 minEstheticians in BusinessSystems Bring Freedom: How to Get Organized (for Solo Estheticians)Quick Links👉 Join the New Year Accelerator Bootcamp Waitlist (current students): Bootcamp Only – Waitlist👉 Bundle + Bootcamp Waitlist (not a student yet): Booked Solid Bundle + Bootcamp – WaitlistJoin the Estheticians in Business Facebook Community: LinkFollow on Instagram: @estheticiansinbusiness LinkEpisode SnapshotIf your business feels chaotic, your brain probably does too. In this episode, Allyson breaks down how simple systems create peace, consistency, and profit—without working 24/7. You’ll learn the 3 core systems every solo esthetician needs (Clients, Money, Marketing), how to stop running your business by memory, and how to bui...
2025-11-1328 minEstheticians in BusinessMarketing Monday – What to Post When You're Overwhelmed📲 Join the waitlist for Allyson’s upcoming 4‑week New Year Bootcamp + Book Solid Bundle (launching right before Black Friday).In today’s Marketing Monday, Allyson breaks down the easiest way to stay consistent online when you’re overwhelmed, busy, or staring at your screen wondering, “What do I even post?”Especially during the holidays — when big brands are flooding timelines and your mental load is high — the goal is simplicity, not perfection.Inside this episode:Visibility > perfectionYou don’t need to be a content queen to stay top‑of‑mindSimple ro...
2025-11-1005 minEstheticians in BusinessConfidence Comes From Clarity: How to Show Up Like a Booked-Out Esthetician (Even If You’re Not Yet)💪 Join the Waitlists:✨ Booked Solid Bundle + Bootcamp Waitlist — For new or not-yet-students who want both the framework and live experience→ Join the Bundle + Bootcamp Waitlist💻 Free Training:How to Get Fully Booked Without Losing Your Mind→ Watch the Free Class💬 Episode Summary:This week’s episode is for every solo esthetician who’s ever looked at their books, their life, or their reflection and thought — “Am I even good enough for this?”Confidence can feel like the hardest thing to hold onto when business is slow, clients cancel, or you’re juggling...
2025-11-0622 minEstheticians in BusinessThe Booking Table Hack: How to Market at Other People’s EventsIn this episode, Allyson shares her go-to strategy for getting more visibility without the stress of hosting your own events: borrowing someone else’s audience.Whether you’re introverted, booked solid, or just not in the mood to plan an event from scratch — this method is simple, collaborative, and totally doable this week.✨ Why you don’t have to host your own eventLeverage other people’s audiences who already gather your ideal clientsThink: boutiques, gyms, yoga studios, coworking spaces, mom groups, local markets, and more✨ What to say when askin...
2025-11-0305 minEstheticians in BusinessWhy You’re Not Fully Booked Yet (and What To Do About It)What you’ll learnWhy “fully booked” can feel paralyzing and how to reframe it to one more client at a timeSmall service touches that quietly raise retention and referralsHow to get out of your comfort zone and collect no’s without losing steamA simple visibility plan that focuses on what already worksKey takeawaysMicro wins compound. Fill one slot, then the next.Little things = big loyalty. Fast replies, human follow-ups, post-care samples, warm environment, notes about their life.Choose c...
2025-10-3029 minEstheticians in BusinessThe Walk-In Strategy: Turning Foot Traffic Into BookingsIn this milestone 50th episode, Allyson shares quick and tangible tips on how solo estheticians can turn walk-ins and foot traffic into real bookings — without being salesy or awkward. Whether you're in a suite, storefront, or just near foot traffic, this strategy helps you make the most of your current space.✨ How to make your space walk-in friendly:Use an A-frame chalkboard sign with your name, services & offersDisplay simple flyers, brochures, or menus at front desks or suite entrancesMake sure your logo clearly shows what you doCrea...
2025-10-2707 minEstheticians in BusinessHow to Figure Out Exactly Who Your Ideal Client Is (and Why It Matters)💬 Episode SummaryWhen you talk to everyone, no one listens.In this episode, Allyson breaks down how to figure out exactly who your ideal client is — and why it’s one of the most powerful things you can do for your beauty business.Whether you’re an esthetician, lash artist, brow specialist, waxer, or makeup artist, this episode will help you stop guessing and start attracting clients who truly align with your skills, services, and personality.If your marketing feels like it’s not clicking, this is the reset you’ve been needing.
2025-10-2328 minEstheticians in BusinessEmail Isn’t Dead — It’s Your Secret Booking Tool💌 Episode Summary:In this quick episode of Marketing Mondays, Allyson shares how email — yes, email! — is one of the most underrated booking tools for solo estheticians.If you’ve been relying on Instagram’s algorithm to fill your books, this episode will help you build a system that quietly runs in the background and keeps clients coming back.Why email still works (and why it’s better than chasing the algorithm)3 types of emails every esthetician should sendMonthly newsletters → simple, personal, and consistentAftercare follow-ups → increase rebooking + product sales...
2025-10-2006 minEstheticians in BusinessHow to Run a Successful Business Part-Time (and What to Expect)💬 Episode SummaryRunning your esthetician business part-time? This episode is for you. Allyson shares how to create full-time results in part-time hours — without burnout or guilt. Learn how to define success for your current season, focus on the tasks that actually move the needle, and build systems that keep your business running even when you’re off the clock.Whether you’re balancing family, school, or another job, you’ll walk away with a clear plan to grow intentionally and confidently right where you are.How to define success for your current season (and stop co...
2025-10-1628 minEstheticians in BusinessHow to Build a Local Marketing Loop That Actually Works📋 Episode Summary:In this quick but powerful Marketing Monday, Allyson breaks down how to create a local marketing loop — a simple system that helps you stay visible in your town without relying on social media. From partnerships to referral cards, this episode shows you how to turn your local community into a consistent source of referrals, awareness, and rebookings.If social media feels overwhelming, this is the offline strategy you’ve been missing.Why local marketing still works — even in the digital ageHow to build a marketing loop with anchor partners...
2025-10-1309 minEstheticians in BusinessWhat to Do When You Feel Defeated After Weeks Without ClientsIf you’ve gone weeks without clients and started to question everything — this episode is for you. Allyson gets real about what to do when business feels slow, motivation dips, and doubt starts creeping in.She shares a personal story about getting sick, missing work, and realizing that the systems she built kept her business running even while she rested. Then, she walks you through a simple step-by-step reset to help you get back into momentum when you feel stuck.You’ll walk away with clarity, confidence, and a plan to start moving the needle again...
2025-10-0926 minEstheticians in BusinessThe Easiest Marketing Strategy? Talk to Your Clients (Marketing Mondays)Description:No fancy funnels. No trending audio. No editing apps.One of the most powerful, underrated marketing strategies?Talking to your clients during their service.This week on Marketing Monday, I’m breaking down how client conversations can lead to upgrades, product sales, rebooking—and an extra $1,000/month without posting a thing.Why the easiest sales happen on the tableHow to offer upgrades naturally—without sounding pushyVerbiage to use during skin analysis, waxing, nails, and moreHow free or discounted add-ons can turn into f...
2025-10-0606 minEstheticians in BusinessTaking Your Business Seriously: Where to StartLinks mentionedFree training: Fully booked without losing your mind → [Webinar link]Join the Facebook community → [Group link]Instagram linkEstheticians in Business course and bundle → [Course link]Feeling overwhelmed by all the advice and still not sure what to do first? In this episode Allyson breaks down the true starting point for taking your business seriously. No fluff. Just the simple steps that move the needle.How to find your breakeven and set a real income targetWhy clear policies signal professionalism and protect your t...
2025-10-0224 minEstheticians in BusinessVendor Events: The Most Overlooked Way to Get Booked (Marketing Mondays)Think your next 10 clients are on Instagram? They might be—but they also might be at the local farmer’s market, bridal show, or brewery pop-up this weekend.In this week’s Marketing Monday episode, we’re talking all about vendor events and why they’re one of the most underused yet powerful tools for solo estheticians looking to build relationships, boost visibility, and collect real leads.Why vendor events still work (even if you're not selling anything on the spot)The difference between sales-focused booths vs. lead-generation boothsWhat to bring, how...
2025-09-2905 minEstheticians in BusinessBarely Covering Rent After a Year Solo? Let’s Fix ItTalked about links: Bundle Listener Question:“I’ve been solo for a year but barely making enough to cover rent and bills. I don’t know if it’s my prices, the economy, or my marketing. I need help.”Allyson unpacks why year one can feel like survival mode and shows you how to diagnose the real issue. You will learn how to check your pricing, simplify your marketing, and build retention so your calendar and cash flow stop riding the roller coaster.How to tell if pricing is...
2025-09-2520 minEstheticians in BusinessReferrals - That Actually Work (Marketing Mondays)Description:Referrals are still one of the most powerful ways to build a booked-out solo business—but only if your clients know how to refer you. This week on Marketing Mondays, I’m walking you through how to use referral cards and conversations that feel natural, non-cringey, and actually bring in new clients.Whether you’re shy about asking for referrals or just need a system that doesn’t feel awkward, this episode gives you the exact wording, tools, and simple systems to make it happen.How to casually talk about referrals without sounding...
2025-09-2204 minEstheticians in BusinessBreaking Down a $5,000 Month (It’s Math, Not Hustle)This week on Estheticians in Business, we’re talking about one of the most common benchmarks estheticians set for themselves: hitting a $5,000 month.Here’s the secret — it’s not about hustling harder, saying yes to everyone, or staying late every night. It’s math. Once you know the formula, you can apply it to $5k, $10k, or even $20k+ months.In this episode, I share:The simple formula to calculate how many services you actually need each monthWhat hitting $5,000 looks like at different service price points ($75, $100, $150+)How retail, up...
2025-09-1822 minEstheticians in BusinessRebooking Before They Leave: The Key to Better Retention (Marketing Mondays)Description:If you’ve ever had a client say, “I’ll check my schedule and let you know…” and then disappear—you’re not alone. This week on Marketing Monday, we’re talking about how to confidently rebook clients before they leave and boost your retention without being pushy.I’m giving you simple strategies (and exact phrases) to set the expectation early, create a treatment plan, and make rebooking feel natural and necessary—not salesy.Why retention starts with the experience, not just the checkoutHow to create a simple treatment plan (even...
2025-09-1504 minEstheticians in BusinessPolicies That Protect Your Business (and Help You Get Fully Booked)Quick LinksFree Webinar: How to Get Fully Booked Without Posting Every Day → [link]Estheticians in Business: Marketing Course Bundle → [link]Episode SummaryPolicies are not just rules. They are boundaries that protect your time, income, and energy, and they position you as a true professional. In this episode, Allyson shares real stories from the treatment room and breaks down the essential policies every solo esthetician needs, plus a simple “grace with respect” framework so you can enforce policies while still being human. You will also hear a quick life upd...
2025-09-1124 minEstheticians in BusinessTikTok or Instagram? Where You Actually Need to Show Up (Marketing Mondays)Description:Do you really need to be on TikTok and Instagram? Or is one platform enough? In today’s quick Marketing Monday, I’m giving you the clarity you need so you can stop overthinking and start focusing your energy where it actually counts.We’re breaking down the difference between visibility vs. bookings, where your clients are hanging out, and how to know what platform is best for your current season of business.Why you don’t need to be everywhere to growThe difference between TikTok and Instagram (and how each...
2025-09-0804 minEstheticians in BusinessSocial Media Burnout: How to Market Without Losing Your Mind (or Your Clients)Episode summary:Allyson breaks down why social media feels so loud right now and shows you how to simplify your marketing so you can stay booked without living on your phone. You will learn a repeatable system that blends simple content, smart batching, and offline strategies that actually bring clients in.Why social media overwhelm happens and how to quiet the noiseA mindset shift that pulls you out of the comparison trapA 2-hours-a-week content plan that you can keep up withFive offline marketing moves that still work...
2025-09-0420 minEstheticians in Business3 Instagram Story Slides That Help You Book Clients (Marketing Mondays)Description:Feel like showing up in stories is the first thing to go when life gets busy? Same. But if you want to stay visible (without burning out), this Marketing Monday is for you.In this quick episode, I’m sharing 3 easy story slides that estheticians can post every week to stay top of mind, build trust, and book more clients—without needing to post all day long.Why stories are still so important for visibility and connection3 go-to Instagram story ideas you can reuse weeklyHow to make your...
2025-09-0103 minEstheticians in BusinessI’m a Brand New Solo Esthetician — What Do I Do?Resources Linked✅ Download the Business Plan Brain Dump (Free PDF)✅ Watch the Free “Booked Solid” Webinar✅ Connect with me on Instagram: @estheticiansinbusinessStarting your solo esthetician journey can feel overwhelming. Where do you even begin? In this episode of Estheticians in Business, I walk you step by step through the first things every new solo needs to focus on. From business basics and pricing to attracting your very first clients, I’ll help you cut through the confusion and set yourself up for success.Whether you just got your license or you’ve alrea...
2025-08-2818 minEstheticians in BusinessYou're Not Shadowbanned—Your Content Just Isn’t Clear (Marketing Mondays)🎙️ Episode Title:You're Not Shadowbanned—Your Content Just Isn’t Clear (Marketing Mondays)Feeling like the algorithm is working against you? Let’s get real—your content might not be booking clients because it’s unclear, not because you’re shadowbanned.In today’s Marketing Monday, I’m breaking down the tough truth about how vague messaging, missing calls to action, and unclear offers are making your content invisible—and how to fix it so that it actually converts.Why the algorithm isn’t your enemy (but your messaging might be)3 reasons your conte...
2025-08-2505 minEstheticians in BusinessHow to Get Clients When You’re IntrovertedLinks & Resources Mentioned in This Episode:📘 Download the free Business Plan Brain Dump Workbook! 🎥 Watch the free training: How to Be Fully Booked Without Losing Your MindBeing introverted doesn’t mean you can’t be successful as an esthetician. In this episode of Estheticians in Business, Allyson breaks down the myths about marketing as an introvert and shares practical, low-energy ways to attract and retain clients without burning yourself out.She also gives a quick life update (spoiler: it’s a baby girl 💕) and introduces two resources to help you grow your busin...
2025-08-2122 minEstheticians in BusinessStop Overthinking and Just Do (Marketing Mondays)Description:If you’ve ever stared at your phone thinking, “I should post something…” but then overthought it until you posted nothing—this episode is for you.In today’s short and straight-to-the-point Marketing Monday, Allyson shares why messy, consistent action will always beat perfect silence. You don’t need the perfect caption, lighting, or branding to show up—you just need to start.Why overthinking is costing you visibility and clientsHow to market yourself without a full content calendarEasy content ideas you can do from your treatment room t...
2025-08-1804 minEstheticians in BusinessBooked from Facebook: How to Use Groups to Fill Your ScheduleLinks & Resources Mentioned in This Episode:🎥 Free Training: How to Be Fully Booked Without Losing Your Mind — [link here]📲 DM Allyson on Instagram: @estheticiansinbusiness💻 Learn more about the Estheticians in Business Marketing Course — [link here]Episode Summary:In this episode of Estheticians in Business, Allyson shares exactly how she (and many of her students) have become fully booked by using Facebook groups — without spending a dime on ads. Whether you’re brand new to the idea or you’ve tried before and felt “spammy,” you’ll learn how to find the right gro...
2025-08-1419 minEstheticians in BusinessYour Face Is Your Brand (Marketing Mondays)Your logo doesn’t build trust—your face does. In this quick Marketing Monday episode, I’m sharing why your audience needs to see YOU, not just a perfectly designed logo, if you want them to book with you. People buy from people, not faceless businesses, and the generation booking services today wants authenticity, connection, and real humans.This episode will give you the push you need to step in front of the camera and show your personality (even if it’s just a smile or a wave).Why your face should be front and center o...
2025-08-1101 minEstheticians in BusinessRetention Done Right: How to Keep Clients Coming Back for MoreIf your schedule feels like a revolving door of first-time clients who never return, this episode is for you.In this week’s Estheticians in Business podcast, Allyson gets laser-focused on one of the most profitable (and overlooked) parts of running a solo esthetician business — client retention. Pulling from real questions inside her six-week intensive, she shares her First Visit Framework to turn new guests into loyal, repeat clients who fill your books month after month.You’ll learn:Why retention will always beat constant new client chasingThe First Visit Framew...
2025-08-0717 minEstheticians in BusinessStop Waiting to Be Found—Go Be Findable (Marketing Mondays)If people don’t know you exist, how are they supposed to book with you? In this quick Marketing Monday episode, I’m giving you a wake-up call: visibility = bookings. You can’t just wait around hoping clients will magically find you—you have to get out there and be findable.I’ll share easy ways to boost your visibility this week, from tagging your location to engaging in local groups, so people can finally see the amazing work you do.Why “secret businesses” stay emptyThe power of location tags and local pagesHo...
2025-08-0401 minEstheticians in BusinessCan ChatGPT Be Your Esthetician Assistant?AI tools like ChatGPT are everywhere — but are estheticians really using them to their full potential? In this episode, Allyson pulls back the curtain on how she uses her own “AI assistant” (yes, she even named him Raul 🤖) to save time, stay consistent, and keep her business running in just a few hours a day.You’ll learn how ChatGPT can help with marketing, client communication, policies, launches, and even meal planning — all while sounding exactly like you. Allyson also shares the key mistakes estheticians make when using AI and why “just letting it write for you” isn’t enough....
2025-08-0122 minEstheticians in BusinessYour Clients Don’t Care About Your Canva Template (Marketing Mondays)Your clients don’t book because you have the prettiest Canva template—they book because you show them you can solve their problem. 💡 In this Marketing Monday episode, I’m sharing why perfection is overrated, what your clients actually care about, and how to create content that builds trust and connection (without spending hours tweaking graphics).If you’ve been overthinking your posts, this is your permission slip to keep it real.Why “pretty posts” don’t equal more bookingsWhat your clients are really looking for when they scrollSimple content ideas tha...
2025-07-2802 minEstheticians in BusinessDo You Really Suck at Marketing? (Spoiler: Probably Not)Episode Summary:Feel like you suck at marketing? You’re not alone. In this episode of Estheticians in Business, I’m breaking down why most estheticians think they’re bad at marketing when really, they just need a clear plan. I’ll share the top 3 marketing mistakes I see, how to fix them, and simple tweaks that will help you get fully booked without feeling like you’re constantly guessing.I’ll also give you a sneak peek into my own journey—behind the scenes with foster-to-adopt—and share how I built a marketing strategy that works even when...
2025-07-2520 minEstheticians in BusinessStop Hiding Your Openings (Marketing Mondays)If your clients don’t know you have availability… how can they book? 🤔 This week’s quick Marketing Monday tip is all about showing up and posting your openings with confidence. I’m sharing how to use your Instagram stories (or email) to fill spots faster, reduce cancellations, and remind clients that you’re ready for them.This is such a simple but powerful strategy—and once you start, you’ll be shocked how quickly those empty gaps disappear.Why hiding your availability is slowing down your bookingsThe easiest way to post your weekly openi...
2025-07-2103 minEstheticians in BusinessStop Guessing—Let’s Break Down What Your Facial Should CostPrice your services freebie!!If you’ve ever priced a facial based on vibes, fear, or what Becky down the street charges… this episode is your wake-up call. 😬Today, Allyson walks you through why you’re probably undercharging, how to actually calculate your cost per service, and what needs to go into your price so you can finally pay yourself like a CEO—not just stay afloat.✨ In this episode:Why copying other estheticians' pricing is hurting youThe actual formula to price a 60-minute facial (we do the math together...
2025-07-1721 minEstheticians in BusinessWhen Life Happens: How to Keep Marketing When You Can’t Do It All💬 Episode Summary:In this deeply honest and encouraging episode, Allyson shares what it’s like to be a business owner when life knocks the wind out of you. After two weeks of being sick (and dealing with a sick kid and husband), she opens up about how she kept her marketing going — even when she could barely get out of bed.This episode is for the esthetician who’s wondering: What do I do when I physically or emotionally can’t do it all?If you’ve ever felt overwhelmed, burned out, booked beyond belief...
2025-07-1408 minEstheticians in Business🎙️ The 3 Types of Content That Actually Book ClientsNot all content is created equal—especially when it comes to actually booking clients. In this quick and spicy Marketing Monday, I’m breaking down the 3 types of content that lead to more appointments, more rebooks, and more client trust. These are the posts that don’t just get likes—they get RESULTS.If you’re tired of throwing content at the wall and hoping something sticks, this one’s for you. I’m also giving you tangible action steps you can do today to create content that works.What You’ll Learn in This Ep...
2025-06-3005 minEstheticians in Business5 Marketing Red Flags That Are Sabotaging Your Bookings (Even If You're Posting Daily)In this episode of Estheticians in Business, we're calling out the subtle (and not-so-subtle) marketing mistakes that might be costing you clients — even if you're showing up consistently. From ghost-town Instagram strategies to confusing service menus, Allyson walks you through five red flags that are easy to miss but totally fixable. If your marketing feels like it's “not working,” this episode is your permission slip to check your strategy — not your worth.🔥 In This Episode, You’ll Learn:The #1 reason your “consistent posting” still isn’t bringing in clientsWhy relying only on Instagram is a dang...
2025-06-2627 minEstheticians in BusinessHow to Show Your Face Without Talking on CameraLast day to enroll into the fully booked bundle!! Click here to see it before the 6 week coaching bonus is gone! Hate talking on camera but know you need to show up more online? This episode is for my silent esthies ✨ I’m giving you 3 easy, low-pressure ways to show your face on Instagram—without saying a single word. These tips help you build trust, boost visibility, and feel way more confident showing up for your biz.What You’ll Learn in This Episode:Why showing your face matters more tha...
2025-06-2304 minEstheticians in BusinessWhat’s Actually Working for Esthetians Right Now (And Why You’re Not Bad at Marketing)Enrollment for Estheticians in Business Feeling like your marketing efforts are just you shooting your shot in the dark? You’re not alone—and you’re not bad at marketing. In this episode, Allyson breaks down what’s actually working right now to help estheticians get booked (and stay booked)—plus how the Estheticians in Business Marketing Course walks you through it all, step by step.From social media to referrals to slow-season strategies, we’re covering every piece of the client-getting puzzle. And yes—if you're introverted, burnt out, or convinced marketing is just "not your thing...
2025-06-1933 minEstheticians in BusinessYour Clients Don’t Care About the AlgorithmENROLLMENT OPENS TONIGHT!!! Get on the waitlist!! HERE! Waitlist link!MARKETING MONDAYS!1. Speak Their Language, Not Instagram’s2. Post for Humans, Not Robots3. Stay Consistent with Value
2025-06-1604 minEstheticians in BusinessBooked & Unbothered: What Smart Estheticians Do During Slow SeasonsGET IN NOW! Waitlist link Summer’s here… and so are the crickets 🦗If your bookings are quiet, your engagement is low, and you're starting to wonder if you should just start discounting everything to survive—pause.You’re not doing anything wrong. You just need a plan.In this episode, I’m breaking down:The difference between panic marketing vs. power marketingHow to shift your mindset when summer feels slowThe exact strategies smart estheticians are using right now to stay visible and get booked—even when clien...
2025-06-1225 minEstheticians in BusinessWhy “Post Every Day” Isn’t a StrategyGET ON THE WAITLIST ASAP! Click here! The FIRST episode to Marketing Mondays! Bite sized episodes! 1. Focus on Goals, Not Volume2. Plan Your Content Pillars3. Track What Actually Works
2025-06-0904 minEstheticians in BusinessYour Clients Are on Vacation… So What’s Your Marketing Doing?Click here for the WaitlistPromo Playbook SummaryIn this episode of Estheticians in Business, Allyson Steinberg discusses how to effectively market your business during the summer months, which are often perceived as slow. She shares personal updates about her journey into fostering and emphasizes that summer can be a time of opportunity rather than slowness. The episode covers essential marketing strategies, the importance of foundational business fixes, and how to engage clients through social media. Allyson encourages estheticians to plan their promotions strategically and to view summer as a time for growth...
2025-06-0521 minEstheticians in BusinessBusy ≠ Profitable: Why More Clients Isn’t Always the AnswerLink to Promo Playbook Link to Sell with Confidence CourseLink to WaitlistSummaryIn this episode, Allyson Steinberg discusses the common profit stealers that solo estheticians face in their businesses. She emphasizes the importance of starting messy, understanding the difference between time and profit, and the necessity of pricing services correctly. The conversation also covers the impact of discounts and freebies, effective retail selling strategies, the pitfalls of underpriced packages, and the need for efficient systems in business operations. Allyson encourages listeners to conduct a profit audit to identify areas...
2025-05-2931 minEstheticians in BusinessStop Being Cringe: How to Market Yourself Without Feeling WeirdEstheticians in Business - The Facebook GroupFollow Me on Instagram summaryIn this episode of Estheticians in Business, Allyson Steinberg discusses the concept of 'cringe' in marketing, particularly for estheticians. She emphasizes the importance of mindset shifts to overcome feelings of awkwardness when promoting one's business. The conversation covers effective marketing strategies, including storytelling, inviting potential clients without pressure, and using relatable language. Allyson encourages listeners to embrace their uniqueness and connect authentically with their audience to build trust and confidence in their marketing efforts.takeaways...
2025-05-2212 minEstheticians in BusinessBooked Without Burnout: How to Get More Clients Without Posting More3 Steps to Fully Booked Webinar Instagram Esthetician Facebook GroupsummaryIn this episode of the Estheticians in Business podcast, Allyson Steinberg discusses effective strategies for estheticians to book clients without experiencing burnout. She emphasizes the importance of understanding your target audience, leveraging referrals, and engaging with clients through various marketing tactics. The episode also highlights the significance of local networking and collaborations to enhance visibility and client acquisition. Allyson shares actionable insights and encourages estheticians to focus on building genuine connections rather than solely relying on social media...
2025-05-1524 minEstheticians in BusinessHow I'd Get to Fully Booked AGAIN if I were to Reopen my SpaSummaryIn this episode of Estheticians in Business, Allyson Steinberg shares her journey of starting a podcast and her insights on building a successful esthetician business. She emphasizes the importance of starting messy, getting uncomfortable, and continuously learning. Allyson provides practical tips for attracting clients and networking effectively, while also encouraging listeners to understand the different seasons of their business journey.TakeawaysStarting a podcast can be messy but rewarding.Building a business from scratch requires networking and effort.It's essential to start messy and not...
2025-05-0823 minEstheticians in BusinessDo You Have the Schedule of a CEO or an Employee?SummaryIn this episode of 'Estheticians in Business', Allyson Steinberg shares her journey into podcasting, discusses humorous and outrageous stories from the aesthetics industry, and emphasizes the importance of self-care and setting boundaries with clients. She provides insights on creating an ideal work schedule that prioritizes mental health and personal well-being, encouraging listeners to take control of their time and business practices.TakeawaysAllyson is excited to start her podcast journey.Creating a dedicated space for podcasting can enhance the experience.Sharing crazy client stories can...
2025-05-0133 minEstheticians in BusinessDo You Need a Large Following on Instagram to be Successful as a Solo EstheticianEstheticians in Business - The Facebook Group How to get clients PDFSummaryIn this episode, Allyson Steinberg discusses effective strategies for estheticians to acquire clients beyond just relying on Instagram. She emphasizes the importance of building community, leveraging Facebook groups, networking, and engaging in local events. The conversation highlights that client acquisition is a multifaceted approach that requires consistent effort and relationship-building.TakeawaysBuilding a community is essential for client acquisition.Instagram is not the only platform to gain clients.Networking...
2025-04-2425 minEstheticians in BusinessHow to Make Mother's Day Moves -Your Promo PlaybookThe Promo Playbook SummaryIn this episode of Estheticians in Business, Allyson Steinberg discusses the importance of preparing for Mother's Day promotions, overcoming imposter syndrome, and effectively marketing offers. She emphasizes the need for clarity in goals, building irresistible offers, and maximizing promotional impact through connection with clients. The conversation also highlights the significance of learning from past promotions to improve future efforts.TakeawaysImposter syndrome is common; remember you are the expert.Get clear on your goals before creating promotions....
2025-04-1724 minEstheticians in BusinessInstagram 101 - The basics to getting followerssummaryIn this episode of Estheticians in Business, Allyson Steinberg shares her journey as a stay-at-home mom and business coach, discussing the challenges and joys of creating a podcast. She dives into effective strategies for growing an Instagram presence, emphasizing the importance of understanding one's ideal client, optimizing social media profiles, and creating engaging content. Allyson encourages estheticians to be consistent in their posting and to engage authentically with their audience to foster community and trust.takeawaysCreating a podcast can be challenging but rewarding.Instagram growth requires consistent effort and strategy.Understanding your ideal client...
2025-04-1029 minEstheticians in BusinessHow to Handle No Shows like a ProIn this episode, Allyson Steinberg discusses the challenges of managing no-shows and cancellations in the beauty industry, particularly for solo estheticians. She emphasizes the importance of establishing clear cancellation policies, handling repeat offenders, and balancing grace with business boundaries. Through personal anecdotes and practical advice, she guides listeners on how to navigate these common issues while maintaining professionalism and respect for their own time and business.takeawaysJust showing up is better than not showing up.Cancellations and no-shows are near and dear to my heart.You have wasted my time.Have a policy set...
2025-04-0317 minEstheticians in BusinessShould I Close My Business?keywordsestheticians, business, closing business, client management, marketing strategies, pricing strategies, customer experience, ideal client, business analysis, entrepreneurshipSummaryIn this episode of Estheticians in Business, Allyson Steinberg discusses the challenges faced by estheticians, particularly the tough decision of whether to close a business. She shares personal anecdotes and emphasizes the importance of analyzing one's business, understanding client needs, and creating a valuable experience. The conversation covers essential topics such as pricing strategies, marketing, and the significance of self-reflection in business decisions.takeawaysIt's important to share and learn from crazy stories.Estheticians often face...
2025-03-2826 minEstheticians in BusinessWelcome! - How to Get Clientsestheticians, business, client acquisition, marketing strategies, skincare, entrepreneurship, coaching, financial freedom, social media, networkingSummary:In the inaugural episode of the Estheticians in Business podcast, host Allyson Steinberg shares her journey from esthetician to business coach, emphasizing the importance of understanding client needs and effective marketing strategies. She discusses the challenges faced by solo estheticians and provides actionable insights on client acquisition, the significance of stepping out of comfort zones, and the necessity of consistent engagement in business. The episode serves as a motivational guide for estheticians aiming to build successful practices and...
2025-03-2221 min
No Stupid Questions212. When Do You Become an Adult?Who decided that we’re fully mature at 18? Should 16-year-olds have the right to vote? And why are young people bringing their parents to job interviews? SOURCES:Jeffrey Arnett, senior research scholar in psychology at Clark University.Julie Beck, staff writer at The Atlantic.Grace Icenogle, confinement prevention administrator in the Washington Department of Children, Youth, and Families.Allyson Mackey, professor of neuroscience at the University of Pennsylvania.Trevor Noah, comedian, writer, and late-night television host.Heejung Park, professor of psychology at Bryn Mawr College.Lawrence Steinberg, professor of psychology and neuroscience at Temple University.Jean Twe...
2024-09-2238 min