Shows
Estheticians in BusinessDo You Really Suck at Marketing? (Spoiler: Probably Not)Episode Summary:Feel like you suck at marketing? You’re not alone. In this episode of Estheticians in Business, I’m breaking down why most estheticians think they’re bad at marketing when really, they just need a clear plan. I’ll share the top 3 marketing mistakes I see, how to fix them, and simple tweaks that will help you get fully booked without feeling like you’re constantly guessing.I’ll also give you a sneak peek into my own journey—behind the scenes with foster-to-adopt—and share how I built a marketing strategy that works even when...2025-07-2520 minEstheticians in BusinessStop Hiding Your Openings (Marketing Mondays)If your clients don’t know you have availability… how can they book? 🤔 This week’s quick Marketing Monday tip is all about showing up and posting your openings with confidence. I’m sharing how to use your Instagram stories (or email) to fill spots faster, reduce cancellations, and remind clients that you’re ready for them.This is such a simple but powerful strategy—and once you start, you’ll be shocked how quickly those empty gaps disappear.Why hiding your availability is slowing down your bookingsThe easiest way to post your weekly openi...2025-07-2103 minEstheticians in BusinessStop Guessing—Let’s Break Down What Your Facial Should CostPrice your services freebie!!If you’ve ever priced a facial based on vibes, fear, or what Becky down the street charges… this episode is your wake-up call. 😬Today, Allyson walks you through why you’re probably undercharging, how to actually calculate your cost per service, and what needs to go into your price so you can finally pay yourself like a CEO—not just stay afloat.✨ In this episode:Why copying other estheticians' pricing is hurting youThe actual formula to price a 60-minute facial (we do the math together...2025-07-1721 minEstheticians in BusinessWhen Life Happens: How to Keep Marketing When You Can’t Do It All💬 Episode Summary:In this deeply honest and encouraging episode, Allyson shares what it’s like to be a business owner when life knocks the wind out of you. After two weeks of being sick (and dealing with a sick kid and husband), she opens up about how she kept her marketing going — even when she could barely get out of bed.This episode is for the esthetician who’s wondering: What do I do when I physically or emotionally can’t do it all?If you’ve ever felt overwhelmed, burned out, booked beyond belief...2025-07-1408 minEstheticians in Business🎙️ The 3 Types of Content That Actually Book ClientsNot all content is created equal—especially when it comes to actually booking clients. In this quick and spicy Marketing Monday, I’m breaking down the 3 types of content that lead to more appointments, more rebooks, and more client trust. These are the posts that don’t just get likes—they get RESULTS.If you’re tired of throwing content at the wall and hoping something sticks, this one’s for you. I’m also giving you tangible action steps you can do today to create content that works.What You’ll Learn in This Ep...2025-06-3005 minEstheticians in Business5 Marketing Red Flags That Are Sabotaging Your Bookings (Even If You're Posting Daily)In this episode of Estheticians in Business, we're calling out the subtle (and not-so-subtle) marketing mistakes that might be costing you clients — even if you're showing up consistently. From ghost-town Instagram strategies to confusing service menus, Allyson walks you through five red flags that are easy to miss but totally fixable. If your marketing feels like it's “not working,” this episode is your permission slip to check your strategy — not your worth.🔥 In This Episode, You’ll Learn:The #1 reason your “consistent posting” still isn’t bringing in clientsWhy relying only on Instagram is a dang...2025-06-2627 minEstheticians in BusinessHow to Show Your Face Without Talking on CameraLast day to enroll into the fully booked bundle!! Click here to see it before the 6 week coaching bonus is gone! Hate talking on camera but know you need to show up more online? This episode is for my silent esthies ✨ I’m giving you 3 easy, low-pressure ways to show your face on Instagram—without saying a single word. These tips help you build trust, boost visibility, and feel way more confident showing up for your biz.What You’ll Learn in This Episode:Why showing your face matters more tha...2025-06-2304 minEstheticians in BusinessWhat’s Actually Working for Esthetians Right Now (And Why You’re Not Bad at Marketing)Enrollment for Estheticians in Business Feeling like your marketing efforts are just you shooting your shot in the dark? You’re not alone—and you’re not bad at marketing. In this episode, Allyson breaks down what’s actually working right now to help estheticians get booked (and stay booked)—plus how the Estheticians in Business Marketing Course walks you through it all, step by step.From social media to referrals to slow-season strategies, we’re covering every piece of the client-getting puzzle. And yes—if you're introverted, burnt out, or convinced marketing is just "not your thing...2025-06-1933 minEstheticians in BusinessYour Clients Don’t Care About the AlgorithmENROLLMENT OPENS TONIGHT!!! Get on the waitlist!! HERE! Waitlist link!MARKETING MONDAYS!1. Speak Their Language, Not Instagram’s2. Post for Humans, Not Robots3. Stay Consistent with Value2025-06-1604 minEstheticians in BusinessBooked & Unbothered: What Smart Estheticians Do During Slow SeasonsGET IN NOW! Waitlist link Summer’s here… and so are the crickets 🦗If your bookings are quiet, your engagement is low, and you're starting to wonder if you should just start discounting everything to survive—pause.You’re not doing anything wrong. You just need a plan.In this episode, I’m breaking down:The difference between panic marketing vs. power marketingHow to shift your mindset when summer feels slowThe exact strategies smart estheticians are using right now to stay visible and get booked—even when clien...2025-06-1225 minEstheticians in BusinessWhy “Post Every Day” Isn’t a StrategyGET ON THE WAITLIST ASAP! Click here! The FIRST episode to Marketing Mondays! Bite sized episodes! 1. Focus on Goals, Not Volume2. Plan Your Content Pillars3. Track What Actually Works2025-06-0904 minEstheticians in BusinessYour Clients Are on Vacation… So What’s Your Marketing Doing?Click here for the WaitlistPromo Playbook SummaryIn this episode of Estheticians in Business, Allyson Steinberg discusses how to effectively market your business during the summer months, which are often perceived as slow. She shares personal updates about her journey into fostering and emphasizes that summer can be a time of opportunity rather than slowness. The episode covers essential marketing strategies, the importance of foundational business fixes, and how to engage clients through social media. Allyson encourages estheticians to plan their promotions strategically and to view summer as a time for growth...2025-06-0521 minEstheticians in BusinessBusy ≠ Profitable: Why More Clients Isn’t Always the AnswerLink to Promo Playbook Link to Sell with Confidence CourseLink to WaitlistSummaryIn this episode, Allyson Steinberg discusses the common profit stealers that solo estheticians face in their businesses. She emphasizes the importance of starting messy, understanding the difference between time and profit, and the necessity of pricing services correctly. The conversation also covers the impact of discounts and freebies, effective retail selling strategies, the pitfalls of underpriced packages, and the need for efficient systems in business operations. Allyson encourages listeners to conduct a profit audit to identify areas...2025-05-2931 minEstheticians in BusinessStop Being Cringe: How to Market Yourself Without Feeling WeirdEstheticians in Business - The Facebook GroupFollow Me on Instagram summaryIn this episode of Estheticians in Business, Allyson Steinberg discusses the concept of 'cringe' in marketing, particularly for estheticians. She emphasizes the importance of mindset shifts to overcome feelings of awkwardness when promoting one's business. The conversation covers effective marketing strategies, including storytelling, inviting potential clients without pressure, and using relatable language. Allyson encourages listeners to embrace their uniqueness and connect authentically with their audience to build trust and confidence in their marketing efforts.takeaways...2025-05-2212 minEstheticians in BusinessBooked Without Burnout: How to Get More Clients Without Posting More3 Steps to Fully Booked Webinar Instagram Esthetician Facebook GroupsummaryIn this episode of the Estheticians in Business podcast, Allyson Steinberg discusses effective strategies for estheticians to book clients without experiencing burnout. She emphasizes the importance of understanding your target audience, leveraging referrals, and engaging with clients through various marketing tactics. The episode also highlights the significance of local networking and collaborations to enhance visibility and client acquisition. Allyson shares actionable insights and encourages estheticians to focus on building genuine connections rather than solely relying on social media...2025-05-1524 minEstheticians in BusinessHow I'd Get to Fully Booked AGAIN if I were to Reopen my SpaSummaryIn this episode of Estheticians in Business, Allyson Steinberg shares her journey of starting a podcast and her insights on building a successful esthetician business. She emphasizes the importance of starting messy, getting uncomfortable, and continuously learning. Allyson provides practical tips for attracting clients and networking effectively, while also encouraging listeners to understand the different seasons of their business journey.TakeawaysStarting a podcast can be messy but rewarding.Building a business from scratch requires networking and effort.It's essential to start messy and not...2025-05-0823 minEstheticians in BusinessDo You Have the Schedule of a CEO or an Employee?SummaryIn this episode of 'Estheticians in Business', Allyson Steinberg shares her journey into podcasting, discusses humorous and outrageous stories from the aesthetics industry, and emphasizes the importance of self-care and setting boundaries with clients. She provides insights on creating an ideal work schedule that prioritizes mental health and personal well-being, encouraging listeners to take control of their time and business practices.TakeawaysAllyson is excited to start her podcast journey.Creating a dedicated space for podcasting can enhance the experience.Sharing crazy client stories can...2025-05-0133 minEstheticians in BusinessDo You Need a Large Following on Instagram to be Successful as a Solo EstheticianEstheticians in Business - The Facebook Group How to get clients PDFSummaryIn this episode, Allyson Steinberg discusses effective strategies for estheticians to acquire clients beyond just relying on Instagram. She emphasizes the importance of building community, leveraging Facebook groups, networking, and engaging in local events. The conversation highlights that client acquisition is a multifaceted approach that requires consistent effort and relationship-building.TakeawaysBuilding a community is essential for client acquisition.Instagram is not the only platform to gain clients.Networking...2025-04-2425 minEstheticians in BusinessHow to Make Mother's Day Moves -Your Promo PlaybookThe Promo Playbook SummaryIn this episode of Estheticians in Business, Allyson Steinberg discusses the importance of preparing for Mother's Day promotions, overcoming imposter syndrome, and effectively marketing offers. She emphasizes the need for clarity in goals, building irresistible offers, and maximizing promotional impact through connection with clients. The conversation also highlights the significance of learning from past promotions to improve future efforts.TakeawaysImposter syndrome is common; remember you are the expert.Get clear on your goals before creating promotions....2025-04-1724 minEstheticians in BusinessInstagram 101 - The basics to getting followerssummaryIn this episode of Estheticians in Business, Allyson Steinberg shares her journey as a stay-at-home mom and business coach, discussing the challenges and joys of creating a podcast. She dives into effective strategies for growing an Instagram presence, emphasizing the importance of understanding one's ideal client, optimizing social media profiles, and creating engaging content. Allyson encourages estheticians to be consistent in their posting and to engage authentically with their audience to foster community and trust.takeawaysCreating a podcast can be challenging but rewarding.Instagram growth requires consistent effort and strategy.Understanding your ideal client...2025-04-1029 minEstheticians in BusinessHow to Handle No Shows like a ProIn this episode, Allyson Steinberg discusses the challenges of managing no-shows and cancellations in the beauty industry, particularly for solo estheticians. She emphasizes the importance of establishing clear cancellation policies, handling repeat offenders, and balancing grace with business boundaries. Through personal anecdotes and practical advice, she guides listeners on how to navigate these common issues while maintaining professionalism and respect for their own time and business.takeawaysJust showing up is better than not showing up.Cancellations and no-shows are near and dear to my heart.You have wasted my time.Have a policy set...2025-04-0317 minEstheticians in BusinessShould I Close My Business?keywordsestheticians, business, closing business, client management, marketing strategies, pricing strategies, customer experience, ideal client, business analysis, entrepreneurshipSummaryIn this episode of Estheticians in Business, Allyson Steinberg discusses the challenges faced by estheticians, particularly the tough decision of whether to close a business. She shares personal anecdotes and emphasizes the importance of analyzing one's business, understanding client needs, and creating a valuable experience. The conversation covers essential topics such as pricing strategies, marketing, and the significance of self-reflection in business decisions.takeawaysIt's important to share and learn from crazy stories.Estheticians often face...2025-03-2826 minEstheticians in BusinessWelcome! - How to Get Clientsestheticians, business, client acquisition, marketing strategies, skincare, entrepreneurship, coaching, financial freedom, social media, networkingSummary:In the inaugural episode of the Estheticians in Business podcast, host Allyson Steinberg shares her journey from esthetician to business coach, emphasizing the importance of understanding client needs and effective marketing strategies. She discusses the challenges faced by solo estheticians and provides actionable insights on client acquisition, the significance of stepping out of comfort zones, and the necessity of consistent engagement in business. The episode serves as a motivational guide for estheticians aiming to build successful practices and...2025-03-2221 min
No Stupid Questions212. When Do You Become an Adult?Who decided that we’re fully mature at 18? Should 16-year-olds have the right to vote? And why are young people bringing their parents to job interviews? SOURCES:Jeffrey Arnett, senior research scholar in psychology at Clark University.Julie Beck, staff writer at The Atlantic.Grace Icenogle, confinement prevention administrator in the Washington Department of Children, Youth, and Families.Allyson Mackey, professor of neuroscience at the University of Pennsylvania.Trevor Noah, comedian, writer, and late-night television host.Heejung Park, professor of psychology at Bryn Mawr College.Lawrence Steinberg, professor of psychology and neuroscience at Temple University.Jean Twe...2024-09-2238 min