Shows
It Runs In The FamilyThe Family Behind the World’s Warmest Sock with Director of Sockshop, Alok Ruia #67‘Feel good from the feet up’ - one simple phrase underpins the decades-long history of the Sockshop brand, and its direction is guided by the keen intuition of Alok Ruia.As Director of the brand, which lies within the Ruia Group, there’s a fascinating dynamic between his business and those of his brothers, and a philosophy evident throughout the group.Discover Alok’s journey into the family business, the blend of strategy with opportunity recognition, and how Annie Lennox changed the way the world sees socks…This episode covers:The complication of family...2023-08-3058 min
2X eCommerce PodcastEP 03: How SockShop.co.uk focus On Only Selling Socks Online - a Niche Line of Products & Consistently Grow their 7 Figure BusinessSockShop.co.uk claim to have the biggest choice of socks on the planet with a whooping 12,000 SKUs! It is one of over 6 fashion brands under Ruia Group - a family-run textile manufacturing, import and distribution business headquartered in Manchester UK. In 2006, The Sock Shop, was acquired by Ruia Group. They stripped it down to an online brand and have since manage to grow the SockShop by 20-30% year-on-year.
The official name of Sock Shop is Drew Brady & Co Limited T/A SockShop and they also own another online store: elinens.co.uk. I had the opportunity to interview Alok...2014-11-261h 13
2X eCommerce PodcastEP 03: How SockShop.co.uk focus On Only Selling Socks Online - a Niche Line of Products & Consistently Grow their 7 Figure BusinessSockShop.co.uk claim to have the biggest choice of socks on the planet with a whooping 12,000 SKUs! It is one of over 6 fashion brands under Ruia Group - a family-run textile manufacturing, import and distribution business headquartered in Manchester UK. In 2006, The Sock Shop, was acquired by Ruia Group. They stripped it down to an online brand and have since manage to grow the SockShop by 20-30% year-on-year.
The official name of Sock Shop is Drew Brady & Co Limited T/A SockShop and they also own another online store: elinens.co.uk. I had the opportunity to interview Alok...2014-11-261h 13