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Alosant Innovator SeriesAlosant Innovator SeriesRevisiting Newfield: A Community Vision, Then and NowIn this special episode of the Alosant Innovator Series, we revisit one of our most popular conversations: the origin story of Newfield. Originally featured in Episode 29, this re-air of our interview with Dan Grosswald, Division President of Mattamy Homes SE Florida, explores the inspiration behind Newfield—a small-town-style development rooted in agriculture, community, and intentional design.But first, we sit down with Monaca Onstad, President and CEO of OnPlace, who leads the placemaking efforts at Newfield. Monaca shares how the community has evolved, the success of spaces like the Harvest House, and the ways local partnerships are he...2025-08-0653 minAlosant Innovator SeriesAlosant Innovator SeriesNew Home Trends Uncovered: Inside NHTI and DesignLens with Anja SengIn this episode, we sit down with Anja Seng, Manager of DesignLens at John Burns Research & Consulting’s New Home Trends Institute team, for a conversation about how long-term consumer and societal trends are shaping the future of homebuilding.Anja shares how NHTI’s research helps the industry stay aligned with evolving homeowner needs. We explore how her team blends qualitative and quantitative methods to uncover actionable insights—and how those findings are shared across the industry. Our conversation covers everything from shifting family dynamics and economic pressures to the lasting impact of remote work.Rooted...2025-07-2335 minAlosant Innovator SeriesAlosant Innovator SeriesInnovation with Intention: How Pahlisch Serves Today's BuyersIn this episode of the Alosant Innovator Series, we're joined by Evan Harney of Pahlisch Homes, a regional homebuilder in the Pacific Northwest that's redefining the homebuying experience through their user-centric platform, Wayfinder. Evan shares how they approach the process with the same level of customization you might expect when buying a Ford truck—empowering buyers to configure their future homes, explore finishes, and envision life in their space.Rooted in the values of innovation, intentionality, and a servant’s heart, Pahlisch Homes relies on customer feedback to shape a digital journey that supports homeowners from initial insp...2025-07-0937 minAlosant Innovator SeriesAlosant Innovator SeriesA CFO’s Perspective: Merging Tech, Strategy & Relationships at SouthStarIn this episode of the Alosant Innovator Series, we’re joined by BJ Jones, CFO at Southstar, to explore the evolving intersection of technology and community development. From the recent success of Mayfest to the long-term vision for Southstar’s flagship project, Mayfair, BJ shares insights into how his team is redefining the development process. BJ discusses how adopting tools like Salesforce has transformed Southstar’s operational mindset, allowing for a more scalable, platform-based approach to development. This tech-forward strategy has enhanced everything from internal processes to how they support community engagement events like Mayfest, which utilized the Alo...2025-06-1133 minAlosant Innovator SeriesAlosant Innovator SeriesHow Pipsy is Shaping the Future of Operations and BI for Land DevelopersIn this episode of the Alosant Innovator Series, we’re joined by Aaron Crawford, founder of Pipsy—a software company focused on automating the day-to-day operations of land developers. By centralizing massive amounts of data and building tools and reports around it, Pipsy helps developers make better decisions faster and stay ahead of their daily challenges.Aaron walks us through what developers can expect during onboarding with Pipsy. He also dives into how the platform streamlines municipal reporting compliance and tracks realtor performance, bringing automation into areas that are often manual. Everything at Pipsy, Aaron emphasizes, is desi...2025-05-281h 14Alosant Innovator SeriesAlosant Innovator SeriesUser-Centered Interior Design: How Every Space Tells a Story | Ep. 48 with Kate PourhassanianIn this episode of the Alosant Innovator Series, we’re joined by Kate Pourhassanian, Principal and Chief Operating Officer of Unscripted Interior Design. She shares the story of launching Unscripted with her two sisters and how their 2020 rebrand sparked a deeper commitment to storytelling within their designs.Kate discusses how every project begins with a simple question: What is the best solution for this opportunity, and how do we want people to feel in this space? That lens of empathy and intention guides everything at Unscripted. Rather than chasing trends, Kate explains how the team leans into wh...2025-05-1442 minAlosant Innovator SeriesAlosant Innovator SeriesLife Before Buildings: Insights from a Leading Placemaking Perspective with Phil MyrickIn this episode of the Alosant Innovator Series, we welcome Phil Myrick, placemaking expert and CEO of Phil Myrick LLC. Guided by the concept of “life first and then buildings,” Phil is known for his ability to dig beneath the surface and understand what makes a place magnetic.Throughout the episode, Phil walks listeners through his approach to designing spaces that invite connection. He shares his step-by-step method, beginning with imagining the kind of life and energy you want to see in a space. From there, it's about identifying goals for the experience and crafting a program of b...2025-04-3038 minAlosant Innovator SeriesAlosant Innovator SeriesThe Psychology of Place with Kevin KelleyIn this episode of the Alosant Innovator Series, we sit down with Kevin Kelley—architect, author, and co-founder of Shook Kelley, a strategic design firm with over three decades of experience.Kevin has dedicated his career to analyzing places and their impact on society. His book, IRREPLACEABLE: How to Create Extraordinary Places That Bring People Together, explores these themes in depth, making this conversation essential for anyone whose business revolves around place.April and Kevin discuss the evolution of design and perception management, shifting from architecture as object-making to creating community-oriented spaces. Kevin shares his ph...2025-04-1657 minAlosant Innovator SeriesAlosant Innovator SeriesThe Power of Lifestyle in Community BuildingThis episode of the Alosant Innovator Series features a panel of thought leaders in lifestyle programming. Together, they share insights on the evolving role of lifestyle in communities, from fostering a sense of belonging to securing resident buy-in for sustainable programming. The panel explores how developers are increasingly recognizing the value of well-curated lifestyle experiences. They highlight the critical role of lifestyle professionals in guiding residents—from their initial home selection to long-term community engagement. The conversation also delves into the growing importance of wellness initiatives, the impact of lifestyle on home sales, strategies for bui...2025-04-0250 minAlosant Innovator SeriesAlosant Innovator SeriesJohn Darby: The Beach Company legacy leads to Kiawah RiverIn this episode of the Alosant Innovator Series, we sit down with John Darby, CEO and Chairman of the Board of The Beach Company, a fifth-generation real estate development company based in Charleston.John shares the company’s origin story, beginning with his grandfather acquiring land to build affordable housing for WWII veterans—an early example of The Beach Company’s commitment to community investment. Today, the company operates in 27 cities, managing construction, brokerage, master-planned communities, and mixed-use developments. Notably, John details how the company continues their legacy of giving back by supporting nonprofits at both groundbreaking and ri...2025-03-1925 minAlosant Innovator SeriesAlosant Innovator SeriesMike Swanson goes deep on Alosant and DataBridgeAIIn this episode of the Alosant Innovator Series, we sit down with Mike Swanson, Co-Founder of Alosant. Throughout the episode we explore Mike’s journey to the company and delve into the origin and purpose of DataBridgeAI, a new product from Alosant. Mike shares valuable insights from his diverse career—spanning the music industry, medical research, and ultimately co-founding Alosant. A common thread throughout his journey is a passion for developing innovative solutions that foster connections between people. Mike explains that Alosant was founded out of a desire to solve core community challenges. Inspired by Paul J...2025-03-0542 minSmith LaneSmith LaneSmart Spaces: Reshaping Communities Through TechIn this special episode of Smith Lane, we explore the impacts of technology on the world of placemaking, featuring insights from four industry leaders who are shaping the way we design, develop, and engage with communities. From streamlining architectural control, to leveraging data for real estate marketing, integrating AI in landscape architecture, and enhancing community engagement through mobile apps, these conversations highlight the transformative role of technology in the built environment.Join us as we revisit key moments with guests A’Lisa Ozment of Architectural Plan Review, Deven Spear of OA3 and Overabove, Rhett Crocker of LandDesign, an...2025-02-2616 minModern CraftsmanModern CraftsmanElevating the Client Experience with Danette BealNick and Tyler sit down with Danette Beal, VP of Marketing at Alosant, to explore how home builders and developers can elevate the client experience. They dive into the role of technology in streamlining the customer journey, strategies for reducing decision fatigue, and how these efforts build trust and set businesses apart in a competitive market. www.alosant.com https://www.linkedin.com/in/danette-beal/   Partners:  Andersen Windows Buildertrend Velux   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our...2025-02-241h 39Alosant Innovator SeriesAlosant Innovator SeriesCreating Emotional Connection: Insights from Black Tomato’s ApproachIn this episode of the Alosant Innovator Series, April LaMon sits down with Tom Marchant, Co-Founder of Black Tomato, to explore his journey in redefining travel and hospitality.Black Tomato was born from a desire to offer travelers more than just a destination—it’s about delivering experiences and evoking feelings. Tom explains how the company’s approach emerged from a market gap: while travelers may not always know where they want to go, they often know how they want to feel.The company thrives by challenging antiquated travel industry conventions. Tom underscores the value of fos...2025-02-1944 minAlosant Innovator SeriesAlosant Innovator SeriesInnovation in Architectural Control: Insights from APR Founder A'Lisa OzmentIn this episode of the Alosant Innovator Series, we sit down with A’Lisa Ozment, Founder and CEO of Architectural Plan Review (APR). With over 25 years of experience, A’Lisa shares how her fascination with homebuilding led to entrepreneurship. She founded APR, a company that manages architectural control for master-planned residential communities. A’Lisa highlights APR’s role as a liaison between developers and builders, ensuring the developer's vision is maintained throughout the building process. She underscores the importance of approaching architectural control as collaborative rather than punitive, to create beautiful and valuable communities for homeowners.  We dive...2025-02-0527 minAlosant Innovator SeriesAlosant Innovator Series2024 Community Trends: The Alosant App in ActionIn this episode of the Alosant Innovator Series, Tara Trevino, Director of Customer Operations at Alosant, explores the top community trends of 2024 and how the Alosant app is driving them forward. Learn how resident-created content transforms engagement and how app-enabled gear garages make outdoor living more accessible. Tara also highlights the growing emphasis on wellness, with popular amenities like pickleball courts and bocce tournaments supported by the Alosant app for reservations. You'll also discover how augmented reality and interactive maps enhance community trail networks and how "retail moments" redefine local shopping experiences—all through the Alosant app....2025-01-2228 minAlosant Innovator SeriesAlosant Innovator SeriesAgrihoods and Innovative Community Development with Scott SnodgrassIn this episode of the Alosant Innovator Series, Scott Snodgrass, founder of Meristem Communities, shares his evolution from a farmer to a leading voice in the agrihood movement.  Scott discusses the development of Indigo and its innovative approach to creating a community that supports diverse family structures while incorporating agriculture through features like edible landscaping.  The conversation also emphasizes purpose-driven, people-centered community development and the importance of relationships in creating meaningful work.  Tune in for a thoughtful discussion on reimagining the intersection of agriculture and community living. About Sco...2025-01-0937 minAlosant Innovator SeriesAlosant Innovator SeriesCrafting community-focused dream experiencesIn this episode of the Alosant Innovator Series, we are joined by Sarah Phelps, Director of Astronaut Experience at Blue Origin. Sarah discusses her career journey, from designing exclusive community experiences at the Yellowstone Club in Big Sky, Montana, to curating world-class experiences for those pursuing the dream of commercial space travel at Blue Origin. Sarah explains how she crafts a 5-star experience that balances the wonder of being an astronaut with the practical realities of space travel. She describes each stage of the astronaut journey and shares her key decisions in the design process...2024-11-1338 minAlosant Innovator SeriesAlosant Innovator SeriesThe Art of Early Lifestyle Programming at SunterraIn this episode of the Alosant Innovator Series, we feature Callie Friedman, the Vice President of Operations at OnPlace, for an inside look at the experience of using Alosant’s ResX app. Callie oversees the Welcome Center for Sunterra, a 1,039-acre master-planned community in Katy, Texas. She shares how Alosant’s ResX app enhances the experience for potential buyers by providing clear information all in one place and how it helps integrate newcomers into Sunterra's unique community culture. Connect with Callie linkedin.com/in/callie-friedman-b0153714a onplace.life/ sunterratx.com/2024-10-1510 minAlosant Innovator SeriesAlosant Innovator SeriesMaximizing community potential through experiences with Nick SmootIn this episode of the Alosant Innovator Series, we speak with Nick Smoot, Chairman & CEO of Aesop Industries Inc., about his approach to human and economic development. Nick’s work focuses on addressing the psychological and emotional needs of residents through sentiment mapping. This process helps design amenities that foster connections and a sense of purpose within the community. He advises developers to move beyond the traditional “live, work, play” model by incorporating opportunities for “learning” and “creating.” This approach strengthens personal connections through events such as fireside chats and coffee and contemplation sessions. In the episode, N...2024-10-0241 minSmith LaneSmith LaneEveryone deserves to love where they live | Ep. 5 with April LaMonEpisode 5 of Smith Lane welcomes April LaMon, CEO and Co-Founder of Alosant, to discuss her company’s transformational mobile apps and the role they play in building community. Alosant specializes in developing community-branded apps for master planned community residents and home shoppers that streamline information and foster community building. Having witnessed firsthand the impact of Alosant's products on various OnPlace communities, we delve into the role of connection in the emotional experience of choosing a home and engaging with a place. Join us for insights into the evolution of Alosant and its innovative approach to placemaking. ...2024-06-1145 minAlosant Innovator SeriesAlosant Innovator SeriesIndustry experts on the homebuyer experienceThe home buying experience is inherently stressful. In the current market, various factors impact the homebuyer's emotions and the outcome of the purchasing experience.  In Episode 35 of the Alosant Innovator Series, we revisit conversations with industry experts on how to approach the home buying experience, highlighting insights about what drives decision-making and how to approach the process through the lens of the buyer. You’ll hear from industry leaders like Paul Johnson, Barbara Wray, Jeff Shore, Lita Dirks, and Deborah Blake as they break down the opportunities to enhance the home buying experience.  List...2024-05-1522 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 34: Grant Syth, on developing Blackwood Groves in Bozeman, MTEpisode 34 of the Alosant Innovator Series features Grant Syth, Principal at Bridger Land Group. Grant takes us on a journey from his roots in his family’s construction business to pioneering the Blackwood Groves development in Bozeman.  Leveraging the design, lifestyle and experience principles learned while at Discovery Land, Grant and the Bridger Land Group team focuses on applying those principles to the broader market rather than exclusively for the top 1%. Grant provides insights into navigating geography and raising capital in emerging markets. He emphasizes the importance of prioritizing patience to achieve success in...2024-04-1634 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 33: Deborah Blake talks about opportunities in today’s active adult marketWelcome to Episode 33 of the Alosant Innovator Series! We're joined by Deborah Blake, Principal at The Ipsum Group. With decades of experience in 55+ active adult real estate development, Deborah shares her thoughts on the market and how it is evolving.   Today’s 55+ buyers are less interested in “retirement” than “what’s next”.  Deborah explores the value of doing thorough research that may reveal opportunities for relevance, like enabling self-funded passion projects, encouraging giving back and incorporating ‘“Blue Zones” inspiration.  Deborah and April begin by talking about the "Baby Boomer" generation. They dive...2024-03-2750 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 32: Storytelling in real estate, with Jaimee Reinertsen of SparkFire BrandingEpisode 32 of The Alosant Innovator Series delves into the world of real estate marketing with Jaimee Reinertsen, Principal & Creative Director at SparkFire Branding.  With a rich background in marketing, specifically in real estate and MPC branding, Jaimee brings a wealth of experience and invaluable insights into understanding the psychology of real estate consumers. Throughout the episode, Jaimee passionately describes herself as a storyteller, emphasizing her dedication to documenting the distinctive stories of communities and their members. This approach serves as a powerful strategy to connect with potential customers on a deeper level. Jaimee s...2024-03-1330 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 31: Texas developer John Marlin, “Elevon will sell 500+ homes in 2024”Episode 31 of the Alosant Innovator Series spotlights John Marlin, the Founder & CEO of MA Partners.  In this episode, April and John dive into MA Partners' newest project, Elevon. John chats about the details of the land planning process, giving us some great insights on how they're putting together a variety of home designs and amenities that could suit folks from all walks of life. John walks us through his early years prior to forming MA Partners, from humble beginnings in Melbourne FL to providing much needed development support in the aftermath of Hurricane Andrew.  He sh...2024-02-2936 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 30: Lesley Deutch of John Burns shares her outlook for 2024The 30th episode of the Alosant Innovator Series features Lesley Deutch, Managing Principal at John Burns Research and Consulting. Lesley has more than 25 years of consulting experience  - working across a wide spectrum of the real estate industry. Lesley stresses the importance of understanding the demographics of your potential customers, and providing amenities tailored to them. She goes on to share stories demonstrating how this approach has given her and her consulting clients a competitive advantage. Lesley also shares her perspective on the state of the real estate market i...2024-02-1336 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 29: Dan Grosswald talks Newfield, the ambitious project from Mattamy HomesEpisode 29 of the Alosant Innovator Series features Dan Grosswald, Division President SE Florida at Mattamy Homes.  Dan lays out the vision of Newfield and its unique features for residents, as well as some of the obstacles they’ve faced along the way and how they overcame them. Dan unpacks some of the planning, programming, product segmentation, and community outreach efforts that are making the project feel like a natural addition to the community at large. Websites: https://newfieldfl.com/ https://newfieldfarm.com/ https://kc-trails.com/ Instagram: https://www...2024-01-3041 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 28: Mark Kehke on the opportunity for creativity in real estateIn episode 28 of the Alosant Innovator Series, April is joined by Mark Kehke, Chairman & Founder of Pacific Ventures Management, LLC. Pacific Ventures is a fully integrated real estate development and operating company focused on residential and mixed-use communities of scale. They have a long history of developing some of the greatest communities in the West. Mark describes their process to drive value through creativity and execution. More specifically he shares how they built a strong track record and reputation for successfully replacing developers of partially developed master planned communities on behalf of their capital sponsor.2024-01-0337 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 27: What advice would an industry legend give to their younger self?The 27th episode of the Alosant Innovator Series is a special episode, which features a compilation of segments from previous podcast guests. In every episode, April asks her guest, “What advice would you give to your 25-year-old self?” Episode 27 highlights and showcases some of the very best answers to that question from the first 26 episodes. We chose 5 guests to highlight, but there is so much more wisdom contained in the answers from all of the guests we’ve hosted since launching the podcast. If you like what you hear, we encourage you to go back in our episod...2023-12-0619 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 26: Jim Dobbie talks about Zeal for LivingJim Dobbie is founder and CEO of Zeal for Living, a real estate development company focused on creating rental Wellness Living Communities for all ages.  Jim shares examples of the Zeal approach from simple lighting choices that can alter the quality of sleep to smart appliances that warn of maintenance needs before significant problems can occur.He goes on to elaborate on the challenge of embracing new technology in the face of rapid innovation.Click below to listen to the full conversation. 2023-11-1636 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 25: Decentralized approach to development gains tractions: Tom Woliver and Christina AcunaEpisode 25 of the Alosant Innovator Series features two guests, Tom Woliver, co-president of Oxland Group and Christina Acuna, owner & founder of Paper Lot Marketing.Before digging into the details about what has made the Painted Tree and Two Step Farm  communities so successful and inspiring, April, Tom & Christina discuss how vital their outsider perspectives were when re-envisioning the old-school models surrounding community planning.Tom and Christina both share lots of wisdom around lessons that they’ve learned so far with their communities, new approaches they’re trying out, and general life advice.2023-11-0134 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 24: Leading Homebuilder Fractional CMO Jennifer Cooper talks marketing best practicesIn Ep. 24 of the Alosant Innovator Series, April is joined by Jennifer Cooper, Founder of Evolution Marketing and Fractional CMO. Jennifer fell in love with the home building industry as a teenage, obsessed with interior design. Purchasing a home being a major decision, she finds great joy in being a part of that journey with people. Jennifer partners with top home builders in the country as a Fractional CMO, delivering strategic planning and results-oriented marketing. Listen to the full episode to learn today’s ho...2023-10-1629 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 23: Craig Collin grapples with macro housing trends leading into 2024In the 23rd episode of the Alosant Innovator Series, April speaks with Craig Collin, President and COO of Tavistock Development Company. Craig firmly believes that he and his team are curating not just homes, but communities and lifestyles for their residents to assimilate to. In the episode Craig speaks to housing affordability macro trends and the exponentially expanding technological advancements in PropTech and the importance of adapting with them.2023-09-2435 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 22: Lita Dirks on design decisions that shape the emotional readiness of homebuyersIn the 22nd episode of the Alosant Innovators Series, April speaks with Lita Dirks of Lita Dirks & Co.  Lita is an interior designer passionate about creating positive emotions with potential homebuyers, and creating a deep desire to live there. That is what Lita Dirks & Co. has been doing successfully for more than 25 years. They discuss design, marketing, branding, and merchandising principles implemented when decorating model homes, and how subtle creative decisions can shape the emotional experience of homebuyers. No piece of furniture is randomly oriented. Mirrors are placed so s...2023-09-1047 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 21: Ivory Innovations spurs housing affordability solutionsIn the 21st episode of the Alosant Innovators Series, April LaMon speaks with Jenna Louie, Chief Innovation and Strategy Officer at Ivory Innovations. Ivory Innovations seeks to promote the most compelling ideas in housing affordability by working across sectors, providing monetary awards for groundbreaking innovations and leveraging its network and resources. The organization seeks to find and boost the profiles of innovative housing entrepreneurs, and to bring their ideas into the mainstream. Jenna has worked an enriching career furthering Diversity, Equity & Inclusion across multiple industries. She has found a home, and a passion, working to i...2023-08-2836 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 20: Jane Arthur-Roslovic talks Active Adult for RentEpisode 20 of the Alosant Innovator Series features a conversation between host April LaMon and Jane Arthur-Roslovic, CEO, Co-Founder at Treplus Communities. Based in Columbus Ohio, Treplus Communities offers newly-evolving living options to active adults. Jane describes how, often, their residents have owned their own homes for decades, and cash in the equity they’ve built to downsize. She shares some historical context to explain how our society has changed the definition of “senior care” many times, and how Treplus Communities is redefining it again through a for-rent model.Listen to the...2023-08-1533 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 19: Senior living as a service with Matt ThornhillIn this episode, host April LaMon, Co-founder and CEO of Alosant is joined by Matt Thornhill, Founder of Cozy Home Community.  Matt has spent his career understanding the behavior of older adults. Matt ran a think tank called The Boomer Project, where he helped big companies like Nasa, Hersheys, and Google understand the boomer generation. In 2020 Matt founded Cozy Home Community. Back in 2016, senior care facilities began reaching out to Matt to understand older adults better. Through the research and interaction with these facilities, Matt saw an opportunity to do senior living differently. M...2023-07-3142 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 18: Simpler is righter, remove friction to simplify the home buying process with Jeff ShoreIn this episode of the Alosant Innovator Series, host April LaMon is joined by Jeff Shore, Founder at Shore Consulting Inc. Jeff dives into decision-making theory and how it applies to selling homes and the home-buying process. Jeff details how he architects the home buying process around conscious decisions that the buyer makes in order to focus their decision making, avoid fatigue, and make sure they get what they want. Listen to the full episode for a slew of tips, insights, and practices on how to minimize decision fatigue, cr...2023-07-1034 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 17: Who's buying homes right now & what matters most to them with Barbara WrayThis episode of the Alosant Innovator Series features a conversation between host April LaMon and Barbara Wray, SVP of Strategic Growth at Wick Marketing.    Barbara recently completed a study of homebuyers who purchased in the last 15 months as interest rates began to rise. The study takes an in-depth look at the attitudinal landscape of who’s buying right now and why.In this conversation, Barbara breaks down what made them buy, insights from their purchase experience, and how we can better connect with prospects.    On June 29, Barbara will be sharing the fu...2023-06-2130 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 16: Baby Boomers: A new way to think about aging with Dan HutsonThe latest episode of the Alosant Innovator Series features a conversation between host April LaMon and Dan Hutson, Head of Marketing at Priya Living. Dan and April discuss a new way of thinking about aging for Baby Boomers.  In this conversation, Dan challenges the industry to think differently about the lived environment for Baby Boomers. Dan's passion for this population is evident as he brings many powerful insights to how we understand the needs of seniors. With the human life expectancy on the rise, Dan explains what could be the future of designed environments f...2023-06-0542 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 15: Pfil Hunt demystifies special district financing for MPCsWelcome back to the Alosant Innovator Series. In our 15th episode, host April LaMon is joined by Pfilip Hunt, Partner at Wrathell Hunt & Associates.    In this episode, Pfil demystifies special district financing options for master planned communities, and talks more specifically about why developers leverage these tools, the upside for those involved in said project, and more.    Special Districts are a way for developers to fund public infrastructure like bridges, roads, water, and infrastructure using tax-exempt municipal bonds.    If you’re a developer exploring different financing options, Pfil des...2023-05-1524 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 14: Teri Slavik-Tsuyuki recaps key findings from America at Home StudyIn episode 14, host April LaMon is joined by Teri Slavik-Tsuyuki, Principal + Storyteller at tst ink llc. Teri discusses the key insights and takeaways from the America at Home Study, which directly tested consumer sentiment considering COVID-19 to understand the design changes consumers want in homes and communities.Teri spends her time working with developers, builders, entrepreneurs, and placemakers to try and connect with what matters to people most, then leverage those insights to design homes and communities.Listen to the full episode to learn more about how the insights from the America at Home Study are fu...2023-05-0130 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 13: Peter Dennehy explores geographic mobility and future housing trendsWelcome back to the Alosant Innovator Series. In episode 13, host April LaMon is joined by Peter Dennehy, VP of Customer and Market Insights at Brookfield Properties.    April and Peter discuss ‘geographic mobility’ and the trends he observes within Brookfield communities on where people are moving, and why, after the pandemic.  Peter recently presented at the New Home Trends Summit hosted by John Burns Research & Consulting, where he spoke on migration trends and their impact on growing markets.     In addition to geographic mobility, Peter and April discuss the introduction of Gen Z buyers to...2023-04-1733 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 12: Richard Martz describes the future of Complete Communities and the 15 minute cityIn episode 12 of the Alosant Innovator Series, Richard Martz joins host April LaMon for a conversation on the future of Complete Communities, LWLP's newest landmark project in Collingwood, and how the teams at LWLP identify anchors and big moves to transform projects.  Richard has spent over 15 years strategizing, planning and leading LWLP's large-scale developments, complex anchor deal-making and specialty leasing efforts through North America on a diverse range of LWLP's mixed-use and legacy projects.  Listen to the full episode for an engaging conversation on the future of communities, strategy behind identifying key pillars of a proj...2023-04-0345 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 11: Christen Johnson discusses the future of collaboration between development and marketingWelcome back to the Alosant Innovator Series. For the second episode in Women’s History Month, host April LaMon is joined by Christen Johnson, Senior Vice President of Marketing at Johnson Development Corp. ​ Christen and April discuss the future of collaboration between marketing and development teams, JDC’s commitment to sustainability and how that translates into community design, and finally how Johnson Development Corp is leveraging technology like community branded apps to extend their brands and activate resident engagement. ​ Since starting her current position in 2016, Christen has seen the collaboration between developmen...2023-03-1933 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 10: Mollie Carmichael discusses the impact of VR and the metaverse on master planned communitiesWelcome back to the Alosant Innovator Series. In our tenth episode, host April LaMon is joined by Mollie Carmichael, Principal at Zonda, for a conversation on the intersection between research and home building, and how virtual reality and the metaverse is forever changing the way homes are shown, bought, and sold. ​ It is with no doubt that mentions of the Metaverse and Virtual or Augmented Reality have consumed much of the internet since COVID-19. Introduced to VR from her son, Mollie discusses her take on how VR has and will continue to shift how homes ar...2023-03-0844 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 9: Dave Gilmore discusses the Massive Middle and the Rise of ProximityIn Ep. 9 of the Alosant Innovator Series, host April LaMon is joined by Dave Gilmore, CEO of DesignIntelligence. Amongst a breadth of engaging topics discussed throughout the episode, the conversation revolved around a new challenge that will face the housing market. Dave labels the challengers to the industry the Massive Middle. 10,000 new people in the United States turn 65 everyday. With medicine and science enhancing life expectancy, this generation will live longer than ever before. Longer lifespan will affect their decision as to where they will live in the later...2023-02-2742 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 8: Debra Wyatte talks connecting brand pillars to all aspects of a projectIn Ep. 8 of the Alosant Innovator Series, host April LaMon is joined by Debra Wyatte for a conversation on the importance of connecting brand pillars to all aspects of a project, challenges the industry may face with Gen Z buyers entering the market, and more. President of WE Consulting, Debra explains how she works with communities to examine and align many aspects of the project with their brand pillars. She also discusses how she helps communities measure and analyze this work. Visit the Alosant Innovator Series to read more. 2023-02-1336 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 7: Fred Balda talks straight about the market, values, and leadership.In episode 7 of the Alosant Innovator Series, host April LaMon is joined by Feed Balda.  President of Hillwood Communities since 1992, Fred is instrumental in providing leadership in operations, acquisitions, design, and. development at Hillwood.  Fred's experience in development spans more than 100 master-planned communities across 13 states and two countries. He is dedicated to thoughtful placemaking -- designing and developing communities that inspire a sense of belonging amongst community members and creates long lasting value for everyone involved.  Read the full show summary at www.alosantinnovatorseries.com/episode72023-01-3048 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 6: Innovation Way at Babcock Ranch, home building for the future with Tom HobanWelcome back to the Alosant Innovator Series. In the first episode of season 2, April LaMon is joined by Tom Hoban Owner at Kitson and Partners. Mission, Vision, and Today at Babcock Ranch Tom and the many teams working at Babcock Ranch are collectively inspired by the mission of creating great places to live that enrich the lives of those who live there. In this episode, Tom discusses how these teams are collaborating to elevate the innovation throughout new development at Babcock Ranch and how they are successfully facing the challenge of building...2023-01-1044 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 5: Designing one of the fastest growing master planned communities in the country with Rick SeveranceIn this episode, host April LaMon is joined by Rick Severance, Division President at Wellen Park, Mattamy Homes. Rick discusses how he and the team at Wellen Park are building one of the fastest growing, most environmentally conscious communities in the country. He also discusses how collaboration, fresh perspectives and high energy are key components to designing a multi-generational community that can withstand the test of time. Rick joined the Wellen Park team just over three years ago and brings a wealth of industry knowledge with him. His mission...2022-12-1534 minThe SaaS Podcast - SaaS, Startups, Growth Hacking & EntrepreneurshipThe SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship335: Alosant: Lessons on Bootstrapping a SaaS to $2M ARR - with April LaMonApril LaMon is the co-founder and CEO of Alosant, a mobile app platform for master-planned communities to create a single destination for their residents and future home buyers.Show Notes:https://saasclub.io/335Join Our Email ListGet weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: https://saasclub.io/email/ Join Our Community for FreeSaaS Club is the community for early-stage SaaS founders and entrepreneurs: https://saasclub.co/join 2022-12-0150 minThe SaaS Podcast - SaaS, Startups, Growth Hacking & EntrepreneurshipThe SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship335: Alosant: Lessons on Bootstrapping a SaaS to $2M ARR - with April LaMonApril LaMon is the co-founder and CEO of Alosant, a mobile app platform for master-planned communities to create a single destination for their residents and future home buyers. Show Notes: https://saasclub.io/335 Join Our Email List Get weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: https://saasclub.io/email/ Join Our Community for Free SaaS Club is the community for early-stage SaaS founders and entrepreneurs: https://saasclub.co/join2022-12-0145 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 4: Leveraging PropTech and the metaverse to enhance the home buying experience with Nicole GodfreyIn this episode, host April LaMon is joined by Nicole Godfrey, Global President at Runway. Nicole discusses the origin story of Runway amidst the financial crisis of 2008, how Runway is leveraging the metaverse to create virtual, immersive home buying experiences and how PropTech can empower consumers when buying a home. About Runway Runway is an international, award-winning inventory management and sales and marketing tool partnering with leading community developers and home builders. Runway solves the most complex back office challenges faced by the industry and delivers incredible...2022-11-3036 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 3: Greg Wagner discusses how Moonlight Basin leverages technology to enhance membership experiencesIn this episode of the Alosant Innovator Series, host April LaMon is joined by Greg Wagner, Assistant General Manager at Moonlight Basin in Big Sky, MT. ​ Greg discusses how the world-class team at Moonlight Basin is using innovative technology such as the newly implemented Alosant Access Connector™ to enable residents to access amenities and spaces with the ease of their smartphones. He also shares how living in Montana keeps him inspired. ​Greg moved from Santa Monica, California to Big Sky almost ten years ago to join the team at Moonlight Basin...2022-11-1433 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 2: Designing amenities and lifestyle programs for the future with Monaca OnstadThe Alosant Innovator Series is excited to release Ep. 2 with another esteemed guest. In this episode, host April LaMon chats with Monaca Onstad, President and CEO of OnPlace, a placemaking firm that specializes in community strategy, amenity planning, and lifestyle design. They discuss the intentionality that she and her team use to design resident-centric amenities, her successful career in community lifestyle marketing and what she sees on the horizon for the industry. Onstad has over a decade of experience in community lifestyle management and recently launched OnPlace in 2022, which combines her passion for lifestyle and comm...2022-10-3133 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 1: The future of community development with Paul JohnsonIn this episode of the Alosant Innovator Series, Paul Johnson sits down with host April LaMon to discuss his notable career in community development, how residential lifestyle trends are changing in a post-COVID world, and what he sees on the horizon for the industry. Johnson has over 25 years of experience in building, planning, and developing some of the leading master-planned communities in the country including Ladera Ranch and Rancho Mission Viejo in Southern California. From the start of his career, Johnson has always believed in the core values of having fun and building communities...2022-10-1535 minAlosant Innovator SeriesAlosant Innovator SeriesEp. 0: About Our HostThanks for listening to the Alosant Innovator Series. In this episode we learn more about the host of the Alosant Innovator Series, April LaMon April is the CEO and Co-Founder of Alosant, and is an experienced entrepreneur and real estate technology expert with an innate curiosity for consumer behavior. Together with Co-Founder Michael Swanson, the duo has pioneered the creation of purpose-built software that connects real estate developers and their communities with residents, prospective home buyers and local businesses. Alosant-powered apps allow users to seamlessly engage with their community by providing a solution that helps them stay...2022-09-2804 minAlosant Innovator SeriesAlosant Innovator SeriesWelcome to the Alosant Innovator SeriesThe Alosant Innovator Series features one-on-one conversations with April LaMon, Co-Founder and CEO of Alosant, and her trusted experts. Discussions include invaluable insights from a diverse group of forward-thinking and well-respected leaders in real estate development, PropTech, lifestyle marketing and more. Each episode is designed to inspire, educate and provide key takeaways from the brightest minds in the industry.  Listen to the Alosant Innovator Series wherever you listen to podcasts, and learn more at www.alosant.com/innovatorseries 2022-09-2200 minSaaS FuelSaaS FuelApril LaMon - Solving Problems That Aren’t ObviousApril LaMon is an experienced bootstrap founder who has pioneered the creation and growth of groundbreaking technology programs and services for residential and mixed-use communities nationwide. April’s innate curiosity with consumer behavior grew with her experience as a C- Level Marketing Executive with companies such as PepsiCo, Kraft Foods and Armstrong World Industries. A four-time founder, her current venture is Alosant, a residential experience platform which connects real-life communities through a customizable app. Today, Jeff and April engage in a discussion about differentiating a product in a crowded industry, the importance of building community and what th...2022-06-2845 min