Shows
QuadCast: A Digital Marketing PodcastCOPY THAT #13 "LinkedIn Situationships, Aaron Sorkin, & the Sweet Smell of Ingenuity" with Sam WhitlockThis week, Lewis is joined by freelance copywriter Sam Whitlock to talk freelancing, tone, and why copy’s real power sits far beyond “words on a page.”From studying copywriting at university and seven years agency-side, to going solo to slow the pace and go deeper, Sam shares how he prototypes ideas fast, workshops with clients, and solves communication problems (not just content requests).They dig into open briefs that start with “what fun could we have?” and lead to brand strategy, employer brand, and culture, finding your own voice vs. finetuning your brand voice, and why co...
2025-11-1459 minQuadCast: A Digital Marketing PodcastCOPY THAT #12 "Storyteller on Wheels, Taboo Brands, & Binaural Beats" with Sheryl HickeyThis week, Lewis is joined by freelance copywriter Sheryl Hickey to talk bold brand voice, audience-first storytelling, and why authenticity beats “post daily” content every time.From “storyteller on wheels” tour guiding and a lockdown travel blog, to editorial work and going freelance, Sheryl shares how screenwriting and acting classes sharpened her timing, how she niches into travel, wellness and sex-positive brands, and why emails and About Us pages are her happy place.They also dig into AI, the two-track writing process, ADHD focus rituals, and the shift from content noise to strategy, consistency and real con...
2025-11-0757 minQuadCast: A Digital Marketing PodcastCOPY THAT #11 "Beer Campaigns, Ludovico Einaudi, & What's Your Favourite Scary Movie?" with Stuart DavisThis week, Lewis is joined by freelance copywriter Stuart Davis to talk freelancing, finding your tone, and why value is such a keyword in copywriting today.From early days freelancing straight out of university, to years working with agencies on tech and manufacturing content, to carving out his own consultancy approach, Stuart shares how he balances briefs, adapts tone of voice, and why he's proud of the full body of work rather than any single project.They also dive into AI, the challenges of networking as a reserved creative, and the value of collaboration with...
2025-10-3133 minQuadCast: A Digital Marketing PodcastCOPY THAT #10 "A Jungle-Themed Office, Forensic Linguistics & Daft Punk" with Kirsten Parnell-VernonThis week, Lewis is joined by Kirsten Parnell-Vernon, Senior Copywriter at Tiger Marketing. Kirsten shares her story of discovering copywriting by way of a linguistics degree, a master’s in forensic linguistics, and Cancer Research UK comms. They get into living a brand, why pen-and-paper is still the ultimate thinking tool, and how to thrive when ten deadlines collide. Kirsten talks niche clients, long-form B2B, pushing cheeky tone of voice even when it’s not your “natural,” and the simple joy of a client saying, “You’ve nailed it.”There’s a frank take on AI, from ethi...
2025-10-2445 minQuadCast: A Digital Marketing PodcastCOPY THAT #9 "Jurassic Park, Dark Christmas Stories & 48 Hours of Streisand" with Adam BrannonThis week, Lewis is joined by Adam Brannon, Senior Content Strategist at Herd and founder/editor of Movie Metropolis, to talk copy, cinema, and where those worlds collide.From a Cubs Christmas story that was “too dark,” to Press Association days writing TV/film listings, to leading content at Herd, Adam shares how he plans rigorously for clients, removes ego to honour brand tone, and why one LGBTQ+ sexual-health article became a proud “speak to the audience you’re missing” moment.They also nerd out on Jurassic Park, the Marvel-style quip problem, and writing to film score...
2025-10-1741 minQuadCast: A Digital Marketing PodcastCOPY THAT #8 "Yearbooks, Instrumental Metal & Talking to Your Dog" with Cassidy GriggThis week, Lewis is joined by Cassdy Grigg, freelance copywriter (and our first international guest!), to talk yearbooks, SaaS, and making freelancing work on her own terms.From award-winning high school yearbooks and in-house SaaS marketing to surviving layoffs and building a freelance career, Cassidy shares how she writes audience-first, why websites and emails are her sweet spot, and how she uses AI transparently.They also talk about curing writer's block by literally talking it out, the strange dichotomy between Instagram and LinkedIn with their "style over substance" and "substance over style" attitudes, and how...
2025-10-1044 minQuadCast: A Digital Marketing PodcastCOPY THAT #7 "Mind Monkeys, Potatoes & 11/22/63" with Michelle RobinsonThis week, Lewis is joined by Michelle Robinson, a former NHS mental health professional who pivoted into copywriting after a single Facebook post led to ten same-day enquiries. They talk freelancing from zero to sustainable, values-led work; writing for therapists and agriculture; and why “what’s in it for me?” beats technical jargon every time.Michelle shares her whiteboard-first process, her cure for writer’s block, and how to balance safe options with a wild-card idea clients didn’t know they wanted. There’s a clear-eyed take on AI, plus mentoring, imposter syndrome, and the Stephen King must-read th...
2025-10-031h 04QuadCast: A Digital Marketing PodcastCOPY THAT #6 "Joanna Lumley, Futurama & The Best Copywriter in the World Called Ash Billinghay" with Ash BillinghayThis week, Lewis is joined by Ash Billinghay, a freelance copywriter with a knack for irreverence, client-winning tone, and the occasional rant about bad advertising.From AOL chatrooms and Joanna Lumley’s welcome message to writing tone of voice guidelines for First Direct and becoming the voice of Samsung’s training academy, Ash traces his journey from agency life to freelance freedom. They also dive into advertising’s big problem with data, KFC’s cult-like chicken ads, and why data will never tell you to put a gorilla and Phil Collins together.Also featurin...
2025-09-2647 minQuadCast: A Digital Marketing PodcastCOPY THAT #5 "NFTs, Parisian Inspiration & Sugababes" with Amy HawthorneIn this episode, Lewis is joined by freelance copywriter Amy Hawthorne to trace her route from a chemical plant grad job to years of travelling, to landing agency roles in Melbourne, and the moment she asked, “What the hell is a copywriter?” That question kick-started a career that now spans brand voice workshops, bold lifestyle work, and helping challenger brands stand out.From drawing tone-of-voice inspiration from The Great Gatsby, Wicked, and even Paris, to building a swipe file that keeps ideas fresh, Amy shares how she avoids repetition, why small brands give copywriters the most freedom, and...
2025-09-1935 minQuadCast: A Digital Marketing PodcastCOPY THAT #4 "NME, Wind Turbines & Belle and Sebastian" with Lauren HoldenIn this episode, Lewis is joined by freelance copywriter Lauren Holden to talk about her route from local journalism to agency life, and why one “dream job” wasn’t what it seemed. Lauren shares how she quit with nothing to go to, how healthcare became her unexpected niche, and the honest reality of writer’s block.From pitching NME and running music columns to conceptual campaigns about ice cream (yes, really), Lauren opens up about collaboration, client feedback, and why she’ll always defend the em dash. She also gives her take on AI tools.If you’re...
2025-09-1255 minQuadCast: A Digital Marketing PodcastCOPY THAT #3 "Oxford Commas, Bebop Jazz & Jack Kerouac" with Eddie HallIn this episode, Lewis is joined by freelance copywriter Eddie Hall to talk about his unusual path into copywriting, from a criminology degree to landing his first in-house job just a week after graduating, to bouncing back from redundancy and building a full-time freelance career.From the power of a single landing page to change a customer’s mind, to the frustrations of AI content checkers, to why “it loves a dash” (and why everyone on LinkedIn suddenly loves the Oxford comma), Eddie shares honest insights, resilient lessons, and a sharp take on what clients often misunderstand about...
2025-09-0545 minQuadCast: A Digital Marketing PodcastCOPY THAT #2 "Piano Music Means It's Serious" with Emily RedmanIn this episode, host Lewis sits down with freelance copywriter Emily Redman to talk about her journey from journalism graduate to agency life, and why she recently took the leap into freelancing.From rewriting AI-generated copy to working on high-stakes projects for billion-dollar brands, to admitting her creative process is “chaotic” (in the best way possible), Emily shares candid insights, plenty of laughs, and a refreshing take on the “niche vs. generalist” debate.If you’ve ever wondered what it’s really like to go freelance, or want to hear two writers swap stories about travel, late...
2025-08-2945 minQuadCast: A Digital Marketing PodcastCOPY THAT #1 "Everything is Copy" with Eleanor JonesWelcome to Copy That, the new series from QuadCast that's all about copywriting.In our very first episode, host Lewis sits down with freelance copywriter Eleanor Jones to talk about how she began copywriting straight after graduating in 2020, why her old blog posts are off-limits, and how she turned a pandemic side hustle into a full-time creative career.From navigating feast-and-famine freelancing to writing eBooks on burnout, to the eternal debate of “to niche or not to niche,” Eleanor shares candid insights, plenty of laughs, and a few truths every aspiring copywriter needs to hear.
2025-08-2259 minQuadCast: A Digital Marketing PodcastCopy That - TrailerA quick intro to Copy That, a new QuadCast series all about copywriting - the real kind.Hosted by Lewis, this series features one-on-one conversations with copywriters from all kinds of backgrounds, talking honestly about how they work, how they started, and how they’re figuring it out.New episodes drop weekly.Subscribe, follow, and stay tuned.
2025-08-2200 minQuadCast: A Digital Marketing PodcastBuilding Buzz: Offline Networking & Copywriting with Ravinder RakkarIn this episode of QuadCast, Lewis and Sarah are joined by special guest Ravinder Rakkar - founder of RKR Content Creation and host of Stratford Buzz Networking.Together, they unpack the power of informal, in-person networking, the evolution from structured groups to fuss-free events, and the irreplaceable value of genuine business relationships.🔗 Explore More from AlphaQuad🌐 Website: https://www.alphaquad.co.uk/Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
2025-08-0733 minQuadCast: A Digital Marketing PodcastAn Interview with Chris Dilley, Managing Director of TechsilIn this episode, Sara and Tim sit down with Chris Dilley, Managing Director of Techsil, a leading specialist in technical adhesives and tapes. Chris shares Techsil’s journey from a small UK-based business to an international player, diving into their acquisition strategy, customisation capabilities, and the vital role of technical expertise. We explore how digital transformation, through e-commerce, LinkedIn, and AI, is reshaping manufacturing and B2B sales. Chris also discusses the importance of company culture during rapid growth, offering insights on maintaining a people-first approach while scaling. A must-listen for anyone interested in modern ma...
2025-05-1928 minQuadCast: A Digital Marketing PodcastThe Nostalgic Marketing of Lilo & StitchDisney’s Lilo & Stitch wasn’t just another animated film, it was a full-blown marketing curveball. No fairy tale. No royal destiny. Just a blue alien with a chainsaw and a grudge against the Disney canon.Let's dive into how Disney turned nostalgia on its head to introduce one of its most chaotic and beloved characters. From Stitch crashing the Renaissance classics in teaser trailers, to the stripped-back poster, to an Elvis-infused soundtrack and self-aware merchandising, this campaign did everything differently.We’ll unpack:🎬 The genius of Stitch invading iconic Disney moments🎨 Why the theatrical poster was a flex in minimalis...
2025-05-1630 minQuadCast: A Digital Marketing PodcastDon't Worry Darling and the Art of Weaponised PRWhen Olivia Wilde’s Don’t Worry Darling was announced, it looked like a hit: buzzy cast, big themes, impeccable styling. With Florence Pugh at the emotional centre and Harry Styles bringing global fan heat, it had all the makings of a cultural moment. What we got instead was a spectacle that spiralled into gossip-fuelled chaos — one that redefined what a modern film campaign even is.This isn’t a takedown. It’s a case study. A timeline of spit conspiracies, “Miss Flo” memes, and digital PR damage control. From the LaBeouf exit to the Venice Fil...
2025-05-0226 minQuadCast: A Digital Marketing PodcastDigital Marketing for the Manufacturing IndustryIn this episode of QuadCast, we are joined by Martin Phillis from Definition Media to discuss digital marketing for manufacturers, what works best for the industry, and why this is an industry that we have enjoyed working in so much.A huge thank you to Martin for joining us on this episode.Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
2025-04-0739 minQuadCast: A Digital Marketing PodcastThe Women Who Mean Business | Celebrating International Women's Day 2025Saturday 8th 2025 March is International Women’s Day! 💜To celebrate, we’ve teamed up with Berrykin Marketing Co. for a special edition of QuadCast – The Women Who Mean Business! 💼✨Our panel of 7 powerhouse women shared real talk on challenges, triumphs, and how we can truly champion each other.A special thanks to our wonderful guests:⭐ Rebecca, CEO and Founder of Berrykin Marketing Co.⭐ Alice, Founder of Alice Cook Design⭐ Lucy, CEO and Founder of The PS Events Group⭐ Ruth, Founder of The Presenting Hub and Senior Account Manager for The PS Events Group...
2025-03-0741 minQuadCast: A Digital Marketing PodcastMarketing Magic: A QuadCast Halloween Special🎃 Welcome to the Halloween special of QuadCast! 🎃
Join us for a spellbinding episode as we take you on a magical journey with the Marketing Witch of AlphaQuad and her talented team of digital wizards! In this whimsical tale, discover how SEO, PPC, content strategy, social media, web design, and copywriting come together to transform client campaigns into pure magic. It's the ultimate creative flight through the world of digital marketing!
Special thanks to Emily Browne for lending her fantastic voice to this episode. You can follow Emily and her work on social media:
Facebook: https://www.facebook.com/profile.php?id...
2024-10-2804 minQuadCast: A Digital Marketing PodcastAlphaQuad's Reinvigorated WebsiteIn this episode, the AlphaQuad team sit down to discuss the reinvigorated AlphaQuad website. We talk about why now was the right time for a new website, what the challenges were in the design and build phase, and ultimately, what comes next.
Check out the new AlphaQuad website here.
Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
2024-10-2512 minQuadCast: A Digital Marketing PodcastExploring 2024's Digital Marketing Trends...So FarWelcome back! We're back from a brief Summer hiatus to explore some marketing trends we've seen thus far in 2024.
If you want to read more on digital marketing trends in 2024, check out our blog.
Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
2024-09-1309 minQuadCast: A Digital Marketing PodcastUsing Zero-Click Content in Social Media MarketingIn this episode, Lewis takes a look at zero-click content, an emerging method of engaging audiences directly on their preferred platform with integrated content that does not necessitate leaving the platform.
If you want to read more on zero-click content, check out our blog.
Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
2024-08-1607 minQuadCast: A Digital Marketing PodcastBRAT by Charli xcx - A Viral Marketing Case StudyIn this episode, Lewis takes a look at the viral marketing campaign behind Charli xcx's 2024 studio album 'BRAT'. Lewis talks about the effectiveness of the campaign, the strategies used to expand the campaign's rollout, and the unprecedented impact that the campaign had on wider culture and society.
If you want to read more on this viral case study, check out our blog.
Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
2024-08-0919 minQuadCast: A Digital Marketing PodcastHow Video Can Elevate Your Google Rankings and Improve Your EEATIn this episode, Lewis is joined by Em, Kirsty, Sara and Tim as they watch and discuss BrightonSEO's talk "How Video Can Elevate Your Google Rankings and Improve Your EEAT". The team talk about video incorporation opportunities and how AI prompts can help with EEAT.
Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
2024-08-0214 minQuadCast: A Digital Marketing PodcastExploring Web Development Projects (with Em & Tim)This week, Em takes the reins again as she sits down with Tim to discuss the development projects that AlphaQuad has taken on. They talk about their favourite projects, development and assistance tools, and the memories they've made along the way.
Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
2024-07-2627 minQuadCast: A Digital Marketing PodcastGoogle Optimisation Expert Q&A (with Sandra Williams)Disclaimer: We had some technical difficulties with audio when recording this episode.
In a very special episode of QuadCast, Lewis and Sara are joined by Sandra Williams, an Optimisation Expert at Google. Sandra answers your burning questions about properly optimising campaigns, what campaigns can be the most effective, and how there's no such thing as too much optimisation when it comes to your Google Ads.
Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
2024-07-1922 minQuadCast: A Digital Marketing PodcastGet to Know Us - Lewis (Digital Marketing Copywriter)Oh, how the tables turn! Meet Lewis, a Digital Marketing Copywriter at AlphaQuad...and our host of QuadCast.
In this episode, Em sits down with Lewis as he shares his journey from his first email marketing role (which came to him very unexpectedly) to starting at AlphaQuad in May 2023. He also shares his highlights of AlphaQuad thus far, his love for biscuits and how his degrees prepared him for his work.
Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
2024-07-1214 minQuadCast: A Digital Marketing PodcastGet to Know Us - Isaac (Digital Marketer)Meet Isaac, a member of AlphaQuad whose job title eludes us to this day.
In this episode, Lewis sits down with Isaac as he shares his unique perspective as an AlphaQuad team member who is also a university student. Discover Isaac's view on AI generative tools, the intersection of political campaigns and digital marketing strategies, and if the T-1000 is really coming back from the future for us all.
Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
2024-07-0914 minQuadCast: A Digital Marketing PodcastGet to Know Us - Kirsty (Senior Account Manager)Meet Kirsty, a Senior Account Manager at AlphaQuad.
In this episode, Lewis sits down with Kirsty as she shares the journey of her AlphaQuad career, her insights into effective social media marketing, how she remembers key moments in her life based on her car registration at the time, and her preferred way of eating Jammy Dodgers!
For more information on Fertile Mind, visit the website: https://fertilemind.co.uk/
Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
2024-07-0521 minQuadCast: A Digital Marketing PodcastGet to Know Us - Em (Senior Account Manager)Meet Emily (but you can call her Em), a Senior Account Manager at AlphaQuad.
In this episode, Lewis sits down with Em as she shares her journey from starting her career as a Digital Marketing Assistant at AlphaQuad in 2007 to progressing to her Senior position now, her love for her flock of chickens, how the office's biscuit drawer fuelled her marathon training, and how her artistry has aided her career.
To check out Em's art, visit her website: https://www.emilyburgoineart.com/
Music from #Uppbeat (free for Creators!): https://uppbeat...
2024-07-0214 minQuadCast: A Digital Marketing PodcastGet to Know Us - Sara (Director)Meet Sara, a Director and Digital Marketing Strategist at AlphaQuad.
In this episode, Lewis sits down with Sara as she shares her journey from joining AlphaQuad in 2012 as a Digital Executive to becoming a Director, her insights into the supportive and dynamic work environment at AlphaQuad, and the value of long-term client relationships. Discover Sara’s passion for digital marketing, her favourite projects, and even her preferred biscuits!
Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
2024-06-2816 minQuadCast: A Digital Marketing PodcastGet to Know Us - Tim (Director)Meet Tim, a Director at AlphaQuad.
In this episode, Lewis sits down with Tim as he shares his journey from joining AlphaQuad as a Front End Developer in 2009 to becoming a Director, his insights into his preferred development tools, and the importance of balancing creativity with client briefs.
Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
2024-06-2515 minQuadCast: A Digital Marketing PodcastThe Future of AlphaQuad (with Jon)...and we're back for Part Two! In today's episode, Lewis sits down with AlphaQuad's Managing Director, Jon, to discuss what the future of digital marketing looks like across the industry and for AlphaQuad, how AI is influencing copywriting, and, most importantly, what biscuit he would be!
Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
2024-06-2147 minQuadCast: A Digital Marketing PodcastThe History of AlphaQuad (with Jon)Welcome to QuadCast. In our pilot episode, our host, Lewis, sits down with AlphaQuad's Managing Director, Jon, to discuss everything from AlphaQuad's founding in January 1998 and his previous experience as a teacher to how AlphaQuad has implemented new technologies to keep ahead of emerging trends.
Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
2024-06-1859 minQuadCast: A Digital Marketing PodcastTrailer - QuadCastWelcome to QuadCast, the digital marketing podcast from the team at AlphaQuad.
In this podcast, we will explore all things digital marketing, including current trends, strategies, and techniques for optimal marketing campaigns.
For more information, visit our website at https://www.alphaquad.co.uk/
Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
2024-06-0700 min