Shows
AdTechGod PodThe Refresh News: July 28 - Google’s AI Push, Newsweek’s Bold Pivot, and Paramount’s Merger DramaIn this episode of The Refresh, host Kait unpacks some of the most significant shifts in media, search, and publishing. Alphabet reported record-breaking Q2 earnings driven by cloud and search, despite concerns about AI competition. Newsweek is proactively adjusting its business model to combat AI-related traffic threats, and the Paramount–Skydance merger finally got the FCC’s green light, complete with political controversy and a timely South Park takedown.
Alphabet's Blowout Quarter: Alphabet hit $96.4 billion in Q2 revenue, driven by strong performance in cloud (up 32%) and ad sales (up 10.4%), with YouTube capturing nearly 13% of all U.S. TV s...2025-07-2808 min
Legends of Adtech PodcastLegends of Adtech Podcast Episode 4: The Innovator - Sara Vincent, Managing Director UK at UtiqIn Episode Four, we sit down with another legend and winner of Adtech Personality of the Year: Sara Vincent, Managing Director UK at Utiq, for a fresh look at what it means to lead, innovate, and reset the rules in adtech. From her journey across publisher, SSP, and privacy-focused platforms to launching Utiq in the UK, Sara shares what she’s learned about balancing performance with purpose, building inclusive teams, and driving real innovation in data and identity. A true change-maker, she also reveals what she'd do differently if we rebuilt the industry from scratch, and the three words th...2025-07-2124 min
AdTechGod PodEp. 88 From Data Lakes to Rosé at Cannes: PepsiCo's Zach Lain on Clean Signals and Creative SparksIn this episode of the AdTech God Pod, Zach Lain, Director of Global Data Partnerships at PepsiCo, dives into the evolving intersection of data, creativity, and marketing outcomes. He shares his unique path from Chinese language and law studies to running global data strategy at one of the world’s biggest brands. Zach discusses the importance of clean signal infrastructure, the cultural shift away from vanity metrics, and how clean rooms are reshaping collaboration. He also highlights AI's creative potential and the persistent challenge of ad fraud.
Takeaways
Zach explains how his childhood fascination with Chinese ch...2025-07-1526 minLegends of Adtech PodcastLegends of Adtech: The Future Architect - Cadi Jones, SVP Europe at Index ExchangeIn Episode Three, we’re joined by Cadi Jones, SVP Europe at Index Exchange, to unpack what it takes to shape the future of programmatic. A true future architect, Cadi reflects on a career spent building at the forefront of adtech innovation, from programmatic at Clear Channel to CTV strategies at Pixability and now driving Index’s European vision. We cover what’s next for the ecosystem, the value of community in this industry, and how to stay ahead of the curve when the ground is always shifting.Welcome to Legends of Adtech: the podcast where we go bey...2025-07-0730 min
The European VCRich Ashton on Backing AdTech’s Trillion Dollar Niche with FirstPartyCapitalIn this episode, Andreas Munk Holm sits down with Rich Ashton to unpack the unique thesis behind FirstPartyCapital, a specialist VC fund backing early-stage founders in the global AdTech and MarTech sector.Rich explores why this trillion-dollar industry has remained overlooked by mainstream VC, what it takes to be a successful investor in the complex ad ecosystem, and why FirstPartyCapital's massive LP network and deep expertise are enabling them to lead the charge.Here’s what’s covered:* 04:07 Why AdTech is the Trillion Dollar Niche* 11:51 The Facebook & Google Dominance Myth...2025-07-0529 minAdTechGod PodEp. 86 Climbing the Ranks: Fariba Zamaniyan on Data, Determination, and TiVo’s New EraIn this episode of the AdTech Godpod, host AdTech God speaks with Fariba Zamaniyan, Global Vice President of Data Monetization at TiVo.
Fariba shares her journey from her immigrant roots to becoming a leader in the AdTech industry, discussing her experiences at Nielsen and the evolution of TiVo from a DVR company to a data powerhouse. The conversation explores the importance of metadata in advertising, the shift to streaming, and the exciting trends shaping the future of AdTech.
Takeaways
Fariba's journey reflects the impact of immigrant experiences on career paths.
Her...2025-07-0129 min
Marketing, Media & AdtechTyler Kelly on Surviving AdTech Chaos, Building Basis as the OS of MediaWhat happens when you sit down with one of adtech’s longest-running insiders, who helped turn a four-person startup into a $2 billion global media infrastructure—and he actually tells the truth?Welcome to this episode of The ADOTAT Show, where host Pesach Lattin talks with Tyler Kelly, President of Basis Technologies, about what it really takes to scale, lead, and stay sane in an industry obsessed with shiny objects and meaningless metrics.Tyler’s been in the trenches since before most DSPs had names, let alone logos. He’s not just steering the ship...2025-06-2933 minAdTechGod PodEp. 85 Instinct Meets Innovation: A Conversation with Matt BlackIn this episode of the AdTechGod pod, host AdTech God engages in a deep conversation with Matthew Black, exploring his unique journey in the advertising industry. Matt shares insights into his diverse background, the evolution of ad tech, and the impact of AI on advertising.
He discusses his career aspirations, the importance of gut instinct in ad operations, and the need for a supportive work environment. The conversation highlights the significance of collaboration and knowledge sharing in the ever-evolving landscape of advertising.
Takeaways
Matt Black's career began in 3...2025-06-2721 minLegends of Adtech PodcastLegends of Adtech: The Game-Changer - Seun Odeneye, MD UK & IE, Media at KINESSOIn Episode Two, we sit down with Seun Odeneye, Managing Director, UK & Ireland, Media at KINESSO, to explore his journey from the sell side to leading one of the largest media teams in the region. A true game-changer, Seun shares what today’s buy side really wants from adtech, how to lead with culture and performance in a fast-moving industry, and why CTV’s growth story is far from over (but also not all that different to other video media). Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the peop...2025-06-2331 min
The Good Tech CompaniesDev Pragad Expands Newsweek’s Market Value with Acquisition of Healthcare Adtech Firm Adprime
This story was originally published on HackerNoon at: https://hackernoon.com/dev-pragad-expands-newsweeks-market-value-with-acquisition-of-healthcare-adtech-firm-adprime.
Newsweek acquires Adprime to expand in healthcare adtech, boosting its value and strategy under Dev Pragad’s digital-first leadership.
Check more stories related to media at: https://hackernoon.com/c/media.
You can also check exclusive content about #newsweek-acquisition, #dev-pragad, #adprime, #healthcare-adtech, #digital-media-growth, #demand-side-platform, #newsweek-nexxus, #good-company, and more.
This story was written by: @jonstojanjournalist. Learn more about this writer by checking @jonstojanjournalist's about page,
and for more stories, please visit hackernoon.com.
Under CEO Dev Pragad, Newsweek acquired healthcare adtech firm Ad...2025-06-1704 minAdTechGod PodEp. 83 Giuseppe La Rocca on Customer Outcomes, AI, and the Future of AdTechIn this episode of the AdTechGod Pod, Giuseppe La Rocca, VP Global Enterprise at StackAdapt, shares his journey from a blue-collar background to becoming a leader in ad tech.
He discusses his experiences at Yahoo, the transition to StackAdapt, and the importance of understanding the differences between mid-market and enterprise clients. Giuseppe emphasizes the significance of customer outcomes and the evolving landscape of digital advertising, particularly in relation to live sports and the integration of AI. He concludes with a reflection on the positivity and innovation within the industry.
Takeaways
Giuseppe La Rocca's journey reflects the...2025-06-1726 min
Marketing, Media & AdtechAdtech: Forget Identity -- Follow the Why -- Richard K Howe, InuvoRichard K. Howe is not your average adtech CEO. He’s not selling AI that guesses which shampoo you bought last week or stuffing identity graphs with browser crumbs and bad intentions. No—he’s building something far more dangerous to the status quo: AI that actually thinks.In this episode of The ADOTAT Show, we sit down with the CEO of Inuvo, a structural engineer turned advertising insurgent, who’s throwing the entire surveillance-based ad model into the recycling bin (right next to your cookie policy pop-ups). Richard walks us through how his team built an AI platf...2025-06-1632 minAdTechGod PodEp. 82 Quality Over Chaos: Heather Carver on Building a Smarter AdTech FutureHeather Carver, Chief Revenue Officer at Freestar, shares her journey in the ad tech industry, discussing her experiences from working at various companies to her current role. She highlights the evolution of publisher monetization, the impact of AI on the industry, and her optimistic view on the future of advertising technology. Heather emphasizes the importance of curation in enhancing publisher success and the potential for innovation driven by AI advancements.
Takeaways
Heather Carver has a diverse background in ad tech, starting from a liberal arts education.
Her journey includes significant roles at companies like Amazon and...2025-06-1025 minLegends of Adtech PodcastLegends of Adtech: The Revolutionary - Emma Newman, CRO EMEA at PubMaticIn our debut episode, Emma Newman, CRO EMEA at PubMatic, unpacks her impressive career, AI concerns, and the mission behind PubMatic's new #FundedByAdvertising campaign. From assisting in launching HuffPost UK to what it takes to forge a path as a leader in adtech, Emma shares her biggest lessons and what she hopes the industry gets right.Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to...2025-06-0631 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 45: FirstParty Capital: The Future of AdTech InvestmentIn this episode of the AdTech Heroes podcast, Dal speaks with Rich Ashton, Managing partner at FirstParty Capital, about investing in the adtech industry. Rich shares his journey into adtech, industry's appeal for investors, and the unique approach of FirstParty Capital in supporting adtech entrepreneurs. The conversation delves into sourcing investment opportunities, the impact of major players in the market, and the future trends in ad tech startups, including the influence of AI and global economic factors.Interested in being a guest? Contact us: adtechheroespodcast.com/contact2025-05-2130 min
AdTechGod PodThe Refresh News: May 19 - Upfronts, AI, and the Future of AdTechIn this episode of The Refresh News, Kait from Marketecture breaks down the top stories shaking up the advertising world. The focus is on the evolving nature of the TV upfronts, with a spotlight on how platforms are embracing ad tech to meet buyer demands. The Trade Desk makes headlines with the launch of OpenSincera, and Microsoft officially closes Xandr to make way for a more conversational future in media buying.
We Cover
TV upfronts are shifting focus from showbiz glitz to tech-driven capabilities like programmatic and AI-powered campaigns.
Flexibility is a new...2025-05-1908 min
AdTechGod PodThe Refresh News: May 12 Interview with Christian Muche from Beyond Ordinary (Possible) + New Fronts and the future of TVIn this episode, AdTechGod sits down with Christian Muche, CEO of Beyond Ordinary, to unpack the Possible event in Miami one of the most talked-about gatherings in advertising this year. Christian shares what made it click, how AI reshaped the conversation, and what’s next for Possible.
Key Takeaways from the Interview:
Possible was built to go beyond the traditional conference model, blending inspiration with intimacy.
66% of attendees were VP level or higher, reinforcing a focus on senior decision-makers.
The event prioritized connection, with a single venue layout encouraging nonstop networking....2025-05-1222 minAdTechGod PodFrom Ad Networks to AI: A Candid Conversation with Bob RegularAdTech God interviews Bob Regular, CEO and founder of InfoLinks. Bob reflects on his 30 years of experience, discussing the constant changes in the ad tech industry, the evolution of ad networks, and the importance of direct relationships with publishers. He emphasizes the need for transparency in advertising and the impact of emerging technologies like AI and CTV on the future of the industry. Bob also shares insights on building InfoLinks and the challenges faced by publishers in today's market.Takeaways
Bob Regular has 30 years of experience in digital media.
The ad tech industry...2025-05-0634 minAdTechGod PodEp. 76 Curate, Don’t Complicate: Unlocking Curations Potential with Yen NguyenIn this episode of the AdTechGod Pod, Yen Nguyen, the SVP Head of Curation at Consumable, shares her journey on focusing in on curation. She discusses the evolution of curation in the ad tech space, particularly in audio advertising, and highlights the untapped potential of digital audio. Yen emphasizes the importance of bridging the gap between traditional audio and programmatic buying, and how curation plays a crucial role in enhancing targeting and effectiveness in advertising. She also touches on future trends in ad tech, including the impact of AI and the need for innovation...2025-04-2925 min
Quo Vadis: AdTech Economic Forum PodcastQuo Vadis: AdTech Economic Forum Podcast Episode #9 with Sanja PartaloWelcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.Takeaways:WPP's Venture Strategy 💡: WPP shifted its strategy from "invest and acquire" to "invest and partner" in ad tech, focusing on early-stage investments to help companies scale and provide insights to WPP clients. Importance of Industry Signal 📣: Industry interes...2025-04-2342 minQuo Vadis: AdTech Economic Forum PodcastQuo Vadis: AdTech Economic Forum Podcast Episode #8 with Shweta KhajuriaWelcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.Takeaways:Shweta Khajuria's Background 💼: Shweta Khajuria, an equity research analyst from Wolf Research, has over 10 years of experience covering internet companies, including AdTech, e-commerce, and subscription-based businesses. Challenges in AdTech Analysis ❓: Analyzing AdTech companies is challenging due to the in...2025-04-2336 minQuo Vadis: AdTech Economic Forum PodcastQuo Vadis: AdTech Economic Forum Podcast Episode #6 with Stephen MasterWelcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene. Takeaways:Investment Strategy: GTCR's leader strategy focuses on investing in sectors with growth and backing great management teams for significant returns. 📈💼AdTech Investment Sweet Spot: The ideal AdTech investment often involves businesses with $25 to $50 million in revenue, poised to scal...2025-04-2338 minQuo Vadis: AdTech Economic Forum PodcastQuo Vadis: AdTech Economic Forum Podcast Episode #5 with Mark ZgutowitzWelcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.Takeaways:Stagwell's Unique Position 🏢: Stagwell is a holding company with a strong focus on digital, aiming to integrate SaaS and DaaS revenue streams, setting it apart from traditional holding companies. The Trade Desk Valuation 📈: The Trade D...2025-04-2235 minQuo Vadis: AdTech Economic Forum PodcastQuo Vadis: AdTech Economic Forum Podcast Episode #4 with Joe MarcheseWelcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum. In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene. Takeaways:💰 AdTech's Working Capital Challenge: AdTech companies, beware! The 90-120 day collection cycle versus the 30-45 day payout creates a tough working capital situation.🚀 The Power of Brand in the Age of AI: In a world of infinit...2025-04-2232 minQuo Vadis: AdTech Economic Forum PodcastQuo Vadis: AdTech Economic Forum Podcast Episode #3 with Eric FranchiWelcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.Takeaways:🚀 AdTech Investments: Early-stage market is very active in 2024, fueled by the AI boom. 💰 Series A Market: Seeing an uptick in Series A deals, generally in the $2M to $10M range. 💡 Focus Areas: Key investm...2025-04-2236 min
AdTechGod PodThe Refresh News: April 21- The Antitrust Era Begins, Meta & Google Under FireThey say everyone gets their day in court. For Big Tech, it’s looking more like a reckoning. Kait from the Refresh reports on this weeks news. This Week’s Breakdown:
Meta on trial — Zuck, Sandberg, and Mosseri take the stand as the FTC argues Meta bought Instagram to “neutralize” a competitor. Old emails. Big receipts.
Google found guilty — A federal judge rules Google’s ad tech stack (DFP + AdX) violated antitrust laws. Remedy phase is next… and yes, Chrome’s on the table.
The stakes? Massive. Think forced divestitures, self-preferencing bans, and a playbook rewrite...2025-04-2106 min
BlockHashEp. 508 Jim Weldon | Improving AdTech with Prospect DeskFor episode 508, Brandon Zemp is joined by Prospect Desk CEO Jim Weldon. Jim has co-founded six companies over the last 25+ years and built a number of sales teams and strategic alliances that have resulted in hundreds of millions in net-new business. His expertise in data ecosystems, business intelligence, e-commerce, social networking, technology, and entertainment has led to the Board of Directors' roles for over a dozen companies during the last two decades.If your company is struggling to find its target audience, wants to generate more leads, and easily identify anonymous web visitors, reach...2025-04-1557 minAdTechGod PodStreaming Forward: Moe Chughtai on Data, AI, and the Future of Video AdvertisingIn this episode of the AdTechGod Podcast, host AdTech God speaks with Moe Chughtai, the global vice president at MIQ, about his journey in the advertising industry, the evolution of connected TV (CTV) and streaming, and the importance of data and measurement in advertising strategies. They discuss the transition from traditional linear TV to streaming platforms, the role of AI in sales enablement, and the future trends in the advertising space. Mo shares insights on the collaborative nature of the industry and the excitement that comes with constant change.T...2025-04-1522 min
The Programmatic Digest173. Adtech Economic Forum Discussion with Shannon Rudd and Allie LichtenbergIn this episode of the Programmatic Digest Podcast, Shannon Rudd and Allie Lichtenberg joined us to talk about their experience at the AdTech Economic Forum, an event created by Rob Beeler and Tom Triscari. Allie shared how excited she was to win a free ticket, showing how helpful it is to give new professionals chances to grow. Shannon talked about how the forum felt welcoming and praised the organizers for including different voices, especially in talks about money and business deals in ad tech. They also discussed big changes happening in the ad tech world — like how pe...2025-04-1035 minAdTechGod PodBalancing Act: Psychology, Partnerships & the Future of AdTech with Ali WendroffIn this episode of the AdTechGod Pod, Ali Wendroff, Vice President of Demand Partnerships at ShareThrough, shares her journey into the ad tech industry, her influences, and her experiences at various companies. She discusses the importance of human connection in business, the evolving landscape of ad tech, and how her background in psychology informs her approach to partnerships. Allie also reflects on her motivations, the challenges of balancing work and personal life, and her excitement for the future as she prepares for a new chapter in her life.Key Takeaways
...2025-04-0827 minAdTechGod PodConnecting the Dots: Heather Macaulay on AdTech, MadTech & Making It WorkIn this episode of the AdTechGod Pod, Heather Macaulay, President of MadTech, shares her journey through the ad tech industry, discussing her career path, the culture at MadTech, and the always changing AdTech and MarTech industry. She emphasizes the importance of connectivity, efficiency, and personal relationships in the industry, while also addressing the challenges of maintaining work-life balance. Heather provides valuable insights into the future of the industry and the significance of collaboration in solving complex problems.TakeawaysHeather's journey began in mobile marketing before transitioning to ad tech.The...2025-03-2523 min
AdTechGod PodThe Refresh News: March 24 – Claude Gets Web Search, Apple’s Streaming Gamble, and AdTech’s Next Great ShiftIn this week’s episode of The Refresh, Kait from Marketecture covers a surprisingly calm week in advertising—on the surface. From Claude’s long-awaited web search update to billion-dollar losses at Apple TV+ and a broader philosophical take on the state of the ad industry, this one is quiet but loaded.This week’s highlights:
Anthropic enables web search on Claude – Finally joining ChatGPT, Gemini, and Perplexity in bridging the gap between outdated training data and real-time relevance
Apple TV+ has lost $1B – While not a big deal for Apple financially, it raises questions about a potential...2025-03-2405 minAdTechGod PodMarketplaces, Motivation & Making Ad Tech Better With Molly McArdleIn this episode of the AdTechGod pod, host AdTech God interviews Molly McArdle, SVP Marketplace at Sonobi. They discuss Molly's journey into the ad tech industry, the challenges and rewards of working in startups, the importance of demand transparency in advertising, and the role of AI in improving inventory quality. Molly also shares insights into staying motivated, her involvement in community service, and the experiences of women in the ad tech space.TakeawaysMolly started her career in ad tech at a small startup with no prior experience.Working in...2025-03-1822 min
AdTechGod PodThe Refresh News: The Future of TV Ads – AI, SMBs & Measurement with James Borow from Universal AdsIn this episode of The Refresh, AdTech God interviews James Borow, Vice President of Product and Engineering at Universal Ads, discussing the evolution of TV advertising and its accessibility for small and medium businesses (SMBs). They explore the partnership with Ramp, the importance of premium video, and how AI is transforming creative production. The conversation emphasizes the need for measurement in advertising effectiveness and the future of TV as a viable platform for all businesses.TakeawaysUniversal Ads aims to simplify TV advertising for SMBs.The partnership with Ramp allows...2025-03-1409 minAdTechGod PodStreaming Success & Human Connection: Meagan Myers on AdTech, AMC, and PartnershipsAdTechGod is joined by Meagan Myers, Director, Account Management & Partnership at AMC Networks, shares her journey in the ad tech and streaming television industry. She discusses her career path, the unique strategies AMC employs to engage audiences, and the importance of partnerships and human connections in business. Meagan also highlights the challenges faced in the streaming industry and the diverse content offerings of AMC, emphasizing the brand's commitment to meeting audience needs.TakeawaysMeagan's journey in programmatic advertising has been extensive and transformative.Starting her career at SpotX, she gained...2025-03-1126 min
AdTechGod PodThis Week in AdTech: March 10 - T-Mobile, Alternative IDs & The AdTech Land GrabIn this episode of The Refresh, Kait from Marketecture breaks down the biggest ad tech news of the week, covering major acquisitions that are reshaping the industry. As the trend of every company becoming an ad tech company continues, we dive into the latest moves from T-Mobile, Blis, Viant, Lockr, Publicis, and more.This week’s highlights:
T-Mobile acquires Blis – Expanding its ad business with a privacy-focused omnichannel platform
Viant acquires Lockr – Helping publishers integrate first-party data into alternative IDs
Publicis acquires Lotame – Strengthening its data dominance with 4 billion consumer profiles
The rise of alternative IDs – The challe...2025-03-1004 minAdTechGod PodNews Bias & Free Speech in Ad Tech with Vanessa Otero from Ad Fontes MediaVanessa Otero, CEO of AdFontes, shares her unique journey from being a patent attorney to founding a company that rates news sources based on reliability and political bias. The conversation delves into the challenges of navigating free speech in advertising, the evolving landscape of media, and the importance of supporting reliable journalism. Otero discusses how advertisers can better engage with trustworthy news sources and challenges the conventional wisdom around sentiment analysis in advertising.TakeawaysVanessa Otero transitioned from law to AdTech through a passion for media reliability.AdFontes rates news...2025-03-0425 minAdTechGod PodThe Power of Networking in AdTech with Kathy Argyriou from FreewheelAdTech God speaks with Kathy Argyriou, Head of Publisher Sales at Freewheel. Kathy shares her journey in the advertising industry, emphasizing the importance of networking and mentorship. She discusses the unique challenges women face in the industry, particularly regarding work-life balance. The conversation shifts to the rise of Connected Television (CTV) and its impact on advertising, as well as the role of AI in transforming the advertising landscape. Kathy concludes by reflecting on changing consumer habits and the evolution of content consumption.TakeawaysNetworking is key to success in any industry.2025-02-2525 min
ChatGBDWhat is AdTech in Gaming & Why Should Developers Care?AdTech is transforming how developers monetize games without disrupting gameplay—but how does it actually work?In this first-ever episode of ChatGBD, we discuss the fundamentals of AdTech in gaming, why it matters for game developers, and how to make it work for you.💡What You’ll Learn:✅ What is AdTech? – A breakdown of DSPs, SSPs, ad exchanges, and measurement tools.✅ How does AdTech fit into gaming? – The evolution of game monetization from banner ads to programmatic in-game ads.✅ What are the latest trends? – The shi...2025-02-1127 minAdTechGod PodBuilding Ad Tech with Mark McEachran from YieldmoHost AdTech God speaks with Mark McEachran, Senior Vice President of Product Management at Yieldmo. They discuss Mark's journey in the ad tech industry, the importance of building and innovation, and the challenges faced in product management. Mark shares various insights , the impact of privacy regulations, and the future of cross-media advertising. The conversation highlights the transformative experiences Mark has had at various companies, particularly at Rubicon Project, and reflects on the legacy of cookies in digital advertising.TakeawaysMark's journey in ad tech began in the early 2000s.Building...2025-01-2824 minAdTechGod PodMergers, AI, and the Future of Video Advertising with Jenn Chen from ConnatixIn my conversation with Jennifer Q. Chen, President and Chief Revenue Officer at Connatix, we explore her path in the ad tech industry, examine what Connatix’s recent merger with JWP (JW Player) means for the video and technology space, and discuss key topics such as adtech fundamentals, AI-powered content discovery, and the importance of community.Jenn shares insights on finding happiness in a fast-paced work environment and the challenges and opportunities that lie ahead in the advertising space.Takeaways
The merger of Connatix and JW Player is a significant development in the ad tech industry.
Je...2025-01-2126 min
Marketing Routes¿Qué Innovaciones en Adtech Deberían Considerar los Marketers este Año?Innovaciones en AdTech: Las tecnologías que los marketers deben adoptar este año En este episodio de Marketing Routes, MJ Carfora y Jorge Bellver exploran las innovaciones clave en tecnología publicitaria (AdTech) que están revolucionando el marketing digital. Desde el uso de datos propios y la reducción de cookies de terceros hasta la inteligencia artificial en campañas de pago, descubre cómo estas tendencias están transformando las estrategias publicitarias. Para marketers de todos los niveles, estas innovaciones en AdTech ofrecen nuevas oportunidades de optimización, personalización y rendimiento en un merc...2024-11-0513 min
Contrary to Popular OpinionThe Truth About AdTechTodd and Kelly dive into the complexities of AdTech, peeling back the layers of hype and exploring the reality of its applications in digital advertising. They dissect the promises versus the pitfalls of AdTech, from AI-powered tools to data recovery in a privacy-first landscape. With a candid look at what works, what doesn’t, and why passion and curiosity are essential for successful AdTech implementation, Todd and Kelly share insights into leveraging technology to get meaningful results. They reveal that while AdTech can enhance campaigns, it often requires more input — not less— combined with a...2024-10-2935 min
AdTechGod PodEp. 52 Krista Panoff of Innovid joins AdTechGod and shares how CTV is becoming more accessible to a wider range of advertisersAdTechGod sits down with Krista Panoff the SVP, Global Enterprise Development at Innovid. Krista Panoff's career path to adtech was not linear, much like many of us in the space. She has advanced through various roles and now leads Global Business Enterprise Development at Innovid.In this conversation, Krista shares her unique journey from working at a snowboard company to her current role at Innovid, reflecting on the challenges and opportunities she encountered along the way. She discusses career highlights from her time at TransUnion, the innovative work being done at Innovid, and...2024-10-2925 min
AdTechGod PodEp. 49 John Whitmore of 33Across sits down for a conversation with AdTechGod.Episode 49 with special guest John WhitmoreJohn is the Senior Vice President of Business Development at 33Across.In this episode of the Ad TechGod Pod, John Whitmore, the SVP of Business Development at 33Across, shares his journey in the industry and discusses the future of adtech. we talk about the changes in media planning over the years, the impact of AI on the industry, and the importance of addressability and measurement. We also touch on the challenges and ethical considerations in the adtech space. John emphasizes the need for the industry...2024-10-0826 min
AdTechGod PodEp. 48 Laura Morrison from Amagi joins us on the AdTechGod PodAdTechGod sits down with Laura MorrisonLaura Morrison is the Sr. Manager, Supply Partnerships at Amagi.Laura Morrison shares her journey in the adtech industry, starting from her role in a small agency to her current position at Amagi. She emphasizes the importance of being curious, asking questions, and continuously learning in this constantly changing industry. Laura also discusses the challenges of consolidation in the ad tech space and the shift towards platforms and OEMs becoming the new publishers. She encourages professionals to stay informed, listen to others, and build connections to share...2024-10-0125 min
Mi3 Audio Edition‘There’s a lot of junk’: Top VC firm Luma Partners’ Terry Kawaja says adtech ‘refuses to grow up’, did ‘a terrible job’ on privacy, backs ad activists to force a clean-up and says a Google ad break-up is ‘good for everyone’Part One: Seven companies now account for a third of the total value of the US S&P 500 – and the bulk of their collective trillions in market value happens to come from marketers and advertising. It’s a crazy number, but Terry Kawaja, the fast talking banker, considered by some the ‘godfather’ of adtech start-up investment, says another wave of advertising and marketing related tech spin offs are incoming that’s making him a little more bullish than the cooling of the past 18 months. Kawaja’s New York firm Luma Partners is behind the Lumascape spaghetti maps that try to...2024-09-3040 min
AdTechGod PodThe Refresh News: The Potential Breakup of Google: More Choices and Innovation with guest Adam HeimlichIn this episode, Adam Heimlich, CEO and co-founder of Chalice Custom Algorithms, joins the AdTechGod Pod to discuss the Google antitrust trial and its impact on the adtech industry.He explains that the adtech industry has been dominated by Google, causing fear and mistrust among industry players. The trial will bring to light Google's dominance and potentially lead to a new era of competition and innovation.Adam breaks down the antitrust case, comparing it to the Standard Oil and Microsoft cases, and explains how Google's control over the tech stack and data prevents competition and...2024-09-1023 min
Marketing, Media & AdtechShaking Up Adtech with Judy Shapiro's Unfiltered Wisdom #madwomen #adtech #marketingstrategyIn this episode of The ADOTAT Show, we're diving headfirst into the adtech jungle with none other than Judy Shapiro in this episode of the #madwomen series. If you’re ready to peel back the slick veneer of marketing and advertising to see the gritty underbelly—where cookies, privacy, and agency shenanigans collide—this episode is your golden ticket. Judy doesn’t sugarcoat a thing as she skewers the adtech world’s obsession with surveillance and scale, exposing how these outdated practices are not just bad for business, but a full-on trainwreck for both consumers and brands.Judy’s no...2024-08-2549 min
AdTech with AlikeAudienceThe Importance of Data Collaboration and the Future of AdTech - Part 2Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive into the outlook of third-party cookies and some predictions on the future of the industry with business and technology journalist Duncan Craig.Tune in to get intriguing insights on:How data...2024-08-2127 min
AdTech with AlikeAudienceThe Importance of Data Collaboration and the Future of AdTech - Part 1Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive into the outlook of third-party cookies and some predictions on the future of the industry with business and technology journalist Duncan Craig. Tune in to get intriguing insights on:How data c...2024-08-2025 min
AdTechGod PodEp. 42 Stacy Bohrer from OpenX chats with AdTechGodAdTechGod sits down with Stacy Bohrer. Stacy is the Vice President of Buyer Development at OpenX. Her career in adtech spans more than 15 years, with a rich background that includes impactful roles at Crisp, iHeart, and Kinetic Social.But Stacy’s most notable tenure was at The Trade Desk, where she spent nearly eight years as their Regional Vice President. During her time there, she played a huge role in shaping the company's growth and success, earning her a stellar reputation in the industry.Thanks to Iris.tv and LiveIntent for sponsoring this ep...2024-08-2026 min
Marketing, Media & AdtechTerrence Kawaja: AdTech Secrets: Billion-Dollar Mergers, Google Antitrust, and the Future of Programmatic Advertising🔥 Welcome to The ADOTAT Show—Season 2, baby! We’re back, sharper and more irreverent than ever, and who better to kick off this season than the adtech legend himself, Terence Kawaja? That’s right, we’re starting off with a bang as Terry, our very first guest of the season, joins us to dissect the circus of signal loss, the cookie apocalypse, and the relentless march of privacy zealots making sure your digital dreams stay just that—dreams.Ever wanted to know how the adtech world is navigating the demise of cookies, or why Google keeps punting on privacy li...2024-08-141h 01
AdTechGod PodEp. 41 Paul Knegten former CMO at Beeswax chats with AdTechGodAdTechGod sits down with Paul KnegtenPaul Knegten is a marketing expert with an impressive career that spans across some of the most innovative companies in the adtech industry. Paul is best known as the former CMO at Beeswax, a company that was successfully acquired by Comcast, working alongside my current boss, Ari Paparo. But that's just the beginning of his successful story.Paul has also served as the CMO at Outbrain, bringing his unique vision and expertise to one of the leading content discovery platforms. As a co-founder of Amitree, he demonstrated his entrepreneurial...2024-08-1334 min
Web3 Wavefronts - Digestible News on Crypto, DeFi and AIWhy Has Adtech Startup Funding Plummeted This YearAdtech startup funding in 2024 has reached its lowest level in over a decade, with U.S. advertising-focused startups raising only about $360 million. The decline in investment is attributed to market saturation, increased regulatory pressures from laws like GDPR and CCPA, and economic uncertainties. Mature adtech companies, including The Trade Desk, DoubleVerify, Magnite, Taboola, and PubMatic, remain stable. Major internet companies like Google and Meta also maintain significant adtech capabilities. Despite the overall funding slump, some adtech startups have secured substantial rounds, such as The Brandtech Group with $115 million, Kevel with $23 million, and Vibe with $22.5 million. Anindya Ghose from NYU...2024-08-0802 min
Product Talk with MalthiEpisode 12 : Advanced Strategies for B2B & B2C Adtech MonetizationFacing challenges with product monetization or ad integration? Anurag Verma addresses common challenges by sharing monetization strategies and a guide on choosing the right ad formats. He discusses seamless ad integration, essential ad tech metrics, and offers recommendations for B2B and B2C monetization. Anurag also highlights the importance of cross-functional collaboration and explores how new technologies impact ad formats and user experience, providing actionable insights for effective ad tech product management.
00:00 Adtech monetization & Product management
02:23 Anurag journey into AdTech world
06:40 Monetization strategy & ads integration in products
09:32 Wha...2024-07-2443 min
AdTechGod PodEp. 34 Dave Morgan from Simulmedia chats with AdTechGodAdTechGod sits down with Dave Morgan.Dave Morgan, Founder and Chairman at Simulmedia. Dave has a storied history in adtech, marked by innovation and leadership.Dave is known not just for his executive leadership and founding companies but also for his thought leadership, writing extensively on the future of media and advertising in multiple publications.Thank you RainBarrel for advertising on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices2024-06-2529 min
Privacy AbbreviatedBreaking Down AdTech: Cookies and Pixels and SDKs, Oh My!
Join us for this episode of Priv, where Dona Fraser is joined by Miles Light, Senior Counsel, Youth Privacy & Technology at BBB National Programs for an adtech block party. Cookies, pixels, and SDKs are all invited.
Appropriate for beginners and privacy pros, this podcast breaks down the most talked about issues in the adtech space, including the impact of the death of the cookie, the focus of regulators on the pixel, lessons learned from recent cases related to software developer kits (SDKs), what all of this looks like for children and teens, and what the...2024-06-2041 min
AdTechGod PodEp. 33 Doug Knopper Freewheel Co-founder chats with AdTechGodAdTechGod sits down with Doug Knopper. Doug is the co-founder of Freewheel and serves on the board of several adtech companies, including Magnite, Extreme Reach, and Locality, and has previously been on the boards of TripleLift and WURL.Freewheel, which was acquired by Comcast for $360 million in 2014 remains a major player in the CTV space, offering a comprehensive platform for buyers and sellers working with CTV and video partners globally.Thank you RainBarrel for advertising on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices2024-06-1825 min
AdTechGod PodEp. 32 Melanie Eckl from Attributy chats with AdTechGodAdTechGod sits down with Melanie Eckl from Attributy. Melanie is the General Manager at Attributy. Melanie brings a wealth of experience from her previous roles at TV Squared, Tealium, and Cloudflare, where she developed a profound understanding of how data and technology intersect to propel business growth.Join us as Melanie shares her journey, explores the evolving role of data analytics, and offers insights into the future of AdTech.Thank you RainBarrel for advertising on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices2024-06-1124 min
AdTechGod PodEp. 26 Tim and Chris Vanderhook from Viant chat with AdTechGodAdTechGod sits down with Tim and Chris Vanderhook from ViantTim Vanderhook is the CEO and Chris Vanderhook is COO of Viant..Their journey is one of true entrepreneurship, from the early days of launching a social network that rivaled the giants, to their daring pivot into AdTech. Under their guidance, Viant has made strategic moves, including the acquisition of Adelphic, which further strengthened their position in the market, capable of delivering cross-channel strategies that encompass desktop, mobile, CTV, and more.The Vanderhooks are known not just for their business acumen...2024-04-3034 min
AdTechGod PodEp. 19 Mari Tangredi from Cadent chats with AdTechGodAdTechGod sits down with Mari Tangredi from Cadent. Mari is currently the Sr. Vice President, Global Partnerships at Cadent. Her journey is a testament to her entrepreneurial spirit and deep understanding of the ecosystem.From software development to technical sales and product development her journey is great to listen to. In addition, her role in significant industry milestones like the acquisition of 4info by Cadent is impressive. Whether you are an entrepreneur or a budding adtech enthusiast you are in for a treat today. Thank you to Publica for advertising on...2024-03-1227 min
AdTechGod PodEp. 18 Cory Davis from Transunion chats with AdTechGodAdTechGod sits down with Cory Davis from Transunion. Cory is currently the Sr. Industry Executive - Media and Platforms at TransUnion. He is a wealth of knowledge and expertise in business development and partnerships roles, specifically in the media & adtech vertical, with a key focus around identity and data.Cory shares his passion for advertising and media from his early days in his career and describes how he "fell forward," moving up the ranks from media buying to his current role today.Thank you to Publica for advertising on this podcast. 2024-03-0526 min
AdTechGod PodThe AdTech Forum Series 1: Episode 5 (Creative)Creative is the Final FrontierBen Kartzman is the final episode of our inaugural 5 part creative series!We are delighted to have Ben Kartzman, the COO of Flashtalking, join us to talk about all things Creative. We are so grateful to our creative adtech sponsor, Flashtalking by Mediaocean, for helping AdTechGod and OhHello.io 🌞☕️ come together to cut through the industry noise by bringing you The AdTech Forum. Thank you for watching, learning, and engaging with the first (of many) series of TheAdTechForum.com2024-02-2209 min
AdTechGod PodEp. 16 Mike Hauptman from AdLib chats with AdTechGodAdtechGod sits down with Mike Hauptman CEO and Founder of Adlib.Mike's adtech journey began at MediaPlex and flourished during his eight years at MediaMath, where he held key roles such as Vice President of Business Development and Global Vice President of Platforms and Client Success. As CEO of AdLib, he is focused on removing the barriers and complexities from programmatic advertising and he shares his vision with us all on this episode. Thank you to Publica for advertising on this podcast. Learn more about your ad choices. Visit...2024-02-2026 min
數據女孩的中年危機｜数据女孩的中年危机Ep3: 解密廣告科技業，Adtech是 data science 的小天堂Stella和Amy都是在美從業多年的data scientist。三十而已，卻有滿滿的中年危機感。本期Amy聊他在adtech的工作體驗。 本期內容： - 孩子升學危機 & 母親的關注 - 什麼是adtech - ads 有哪幾種？ - adtech有哪幾個players - data science in adtech - adtech適合什麼樣的朋友 - 下期預告：做蛋糕如何成功 Podcast逐字稿 (Powered by SeaMeet, Modified by Amy): https://stellaxamy.substack.com/p/ep3-adtech-data-science #datascience #techcareer #dataanalytics #數據分析 #數據科學 #北美生活 #北美 留言告訴我你對這一集的想法： https://open.firstory.me/user/cls5sglrw05pc01tr4h0v4ufn/comments Amy: https://linktr.ee/amy17519/ Stella: https://www.linkedin.com/in/wenxingl/ Podcast逐字稿 (Powered by SeaMeet, Modified by Amy): https://stellaxamy.substack.com/ Powered by Firstory Hosting2024-02-1631 minAdTechGod PodThe AdTech Forum Series 1: Episode 4 (Creative)In this episode, we talk with Nikhil Lai, of Forrester, on the intersection between creative and performance marketing - Nikhil is as sharp and well-spoken as they come. 4 Takeaways: - Creative Empowerment: Creative assets are the underutilized secret sauce in today's marketing mix - Innovative Testing: Breaking down ad components and testing variables allows for precise optimization - Forester's Vision: Stay tuned for Forrester's upcoming initiatives, including a comprehensive analysis of creative technologies- Cultural Shifts: Bridging the gap between creatives and performance marketers is key to #AdTech creative...2024-02-1509 minAdTechGod PodThe AdTech Forum Series 1: Episode 3 (Creative)In this episode, we talk with PepsiCo’s Ally Schnitzer on how she measures creative effectiveness, across the retail media landscape to drive sales."ai is going to enable faster creative testing" - Ally SchnitzerAlly is wicked smart and has an edge working across multiple brands + partners. AdtechGod and Jeremy Bloom, of OhHello.io, loved listening and learning to what Ally had to say about the effect of creative personalization across unique retail media initiatives.This episode promises to deliver hard-hitting insights on an evolving industry and how creative plays a crucial ro...2024-02-0811 minAdTechGod PodThe AdTech Forum Series 1: Episode 2 (Creative)We’re back with Episode 2, of our 5-part video series on #creativeadtech, sponsored by Flashtalking.In a dynamic rapid-fire discussion with Matt Yager, Performance Creative Lead, he shares amazing insights on the future of creative testing and advertising optimization.Visit https://www.theadtechforum.com to learn more. 2024-02-0111 minAdTechGod PodThe AdTech Forum Series 1: Episode 1 (Creative)This is the first episode of our 5-part video series, sponsored by Flashtalking by Mediaocean.We explore how creative innovation can enhance the effectiveness of media campaigns with our first guest Bryan Simkins from Publicis. This episode promises to deliver hard-hitting insights and expert perspectives on an evolving industry and how creative plays a crucial role in optimizing media performance.Visit https://www.theadtechforum.com to learn more. 2024-01-2509 min
AdTechGod PodEp. 9 Aditi Ramesh from Anzu.io chats with AdTechGodAdTechGod sits down with Aditi Ramesh from Anzu. Aditi recounts her journey into AdTech, highlighting the pivotal role played by mentors and colleagues who provided guidance, education, and unwavering support in her professional development. Our discussion also dives into the insights gained from her experience as a solopreneur, where she's taken on the role of marketer and brand champion for her side hustle. Thank you to Flashtalking and OKO Digital for advertising on this podcast. Visit adtechgod.com for educational resources, ATG slack community, jobs and more. Learn more...2024-01-0230 min
She Said Privacy/He Said SecurityThe Paradigm of Adtech Privacy: Using Data Clean Rooms and Opt-In/Opt-Outs To Achieve ComplianceNoga Rosenthal is the Chief Privacy Officer and General Counsel at Ampersand, a data-driven TV advertising sales technology company. Noga possesses extensive expertise in developing and implementing comprehensive privacy programs and oversees the company’s privacy and legal initiatives. Before Ampersand, she served as Chief Privacy Officer at Epsilon, overseeing the company’s worldwide privacy, compliance, and regulatory activities. She also worked as General Counsel and Vice President for Compliance and Policy for the Network Advertising Initiative, where she managed the NAI’s compliance program and ensured that member companies upheld the promise of self-regulation for interest-based advertising. Noga is a m...2023-12-1432 min
AdTechGod PodEp. 8 Cory Greenberg from IndexExchange chats with AdTechGodAdTechGod sits down with Cory Greenberg from Index Exchange. Cory's enthusiasm for AdTech is truly exceptional, a rarity in my experience. His unparalleled expertise, extensive network, and profound understanding of the CTV industry sets him apart. Cory digs deep into his inner drive for success and underscores the pivotal role that maintaining a healthy balance between personal and professional relationships has played in propelling him towards his achievements.Thank you to Flashtalking and OKO Digital for advertising on this podcast. Visit adtechgod.com for educational resources, ATG slack community, jobs and more. 2023-12-1229 min
AdTechGod PodEp. 7 Matt Barash from IndexExchange chats with AdTechGodAdTechGod sits down with Matt Barash from Index Exchange. Matt highlights how much this business has benefited us, emphasizes the significance of friendships and our network, and points out the vibrant personalities that make the AdTech industry such a fantastic industry to be a part of.Thank you to Flashtalking and OKO Digital for advertising on this podcast. Visit adtechgod.com for educational resources, ATG slack community, jobs and more. Learn more about your ad choices. Visit megaphone.fm/adchoices2023-11-2838 min
AdTechGod PodEp. 6 Joe Zawadzki from Aperiam Ventures chats with AdTechGodAdTechGod sits down with Joe Zawadzki from Aperiam Ventures and founder of Mediamath.Joe describes his 20+ years in AdTech, his greatest accomplishment, the future of the industry and the future of Mediamath. The Arc of Time Bends Towards Justice. Thank you to Flashtalking and OKO Digital for advertising on this podcast. Visit adtechgod.com for educational resources, ATG slack community, jobs and more. Learn more about your ad choices. Visit megaphone.fm/adchoices2023-11-1440 min
Making Sense of Martech#58 | Gareth Noonan the rise of the B2B Adtech paradigmA conversation with Gareth Noonan.
In this episode we’re joined by a leader in the world of B2B adtech and martech, someone whose expertise has truly left an indelible mark, Gareth Noonan.
Gareth Noonan is an accomplished General Manager at Demandbase, recognized for spearheading international cross-functional teams in Sales, CX, and Operations. With a track record of steering business units to generate over $150M in revenue, Gareth's proficiency extends to Programmatic Strategy, Operations, Sales, Business Development, and Product management. He's an expert in mobile app and desktop video, OTT, native, an...2023-10-0349 min
AdTechGod PodWelcome to the AdTechGod PodWelcome to 'The AdtechGod Pod,' your premier podcast destination hosted by the AdtechGod, where the fascinating world of advertising technology comes to life. Available on Spotify, Apple Podcasts, and more, this podcast dives deep into the hearts and minds of the industry's most influential figures. Join us as we explore the personal journeys, challenges, and triumphs of adtech professionals, and get an insider's perspective on the latest trends shaping the advertising technology landscape. Whether you're a seasoned expert or new to the field, 'The AdtechGod Pod' offers invaluable insights into adtech. Tune...2023-08-3001 minMaking Sense of Martech#53 | Alexandra Theriault on intersection of martech & adtech and the role of first-party data in a post third-party-cookie worldA conversation with Alexandra Theriault.
In this episode, we have Alexandra Theriault, the chief growth officer at Adtech company Lotame. Alexandra has been working with Lotame for more than 15 years, playing several key roles in the company as it has grown into an international Adtech player.
Lotame plays a key role in advertising and increasingly in the Martech industry through its widely used cookieless Panorama ID , data marketplace and recently announced Spherical platform, a CDP accelerator. Complementary to the CDP and accelerating that into Adtech use cases.
In this episode...2023-08-151h 08
Choate, Hall & Stewart LLP PodcastWhy AdTech Risk Should be on Your Priority ListIn the second episode of our AdTech Podcast Series, Adam Bookbinder and Christine Savage of Choate, and Jim Vint of Secretariat, discuss why AdTech risk should be on your priority list. This conversation will help listeners understand the actions being taken by the various regulators and class action attorneys around AdTech use by healthcare entities and others.
Please join us for a comprehensive live webinar discussing “Managing AdTech Risk When Capturing Sensitive Information” on Wednesday, April 12th at 12:00 p.m. Register here.2023-03-2915 min
The Voiro PodcastGoogle’s PMax, Looking Back at 2022, and Predicting AdTech Trends for 2023Anand and Kavita end 2022 with all that’s ‘buzzin’ in the world of AdTech. From trendsetters to gamechangers, they break down important events that’s going to change how we interact with ads. ⚡️Google’s Latest Newsmaker—Google PMax ⚡️How Broadcasters and Content Creators Can Ride the CTV Wave⚡️Top Trends and Events in 2023 That Will Impact AdTechYou read our whitepaper on AdTech trends for 2023 herePersonalities referred:Peter Kafka2022-12-2335 min
The RoadmapEp 7: Adtech agreements - key considerationsIn this episode of The Roadmap, our technology lawyers Rob Powell and Alice Esuola-Grant discuss the wonderful world of adtech deals, focusing on key considerations in adtech agreements from both a publisher and advertiser perspective.This is particularly aimed at those who would like to know:How to pragmatically approach adtech dealsKey considerations in adtech agreements from both a publisher and advertiser perspectiveTypical key negotiation points that tend to arise and how they can be resolvedNote: All information was correct at the time of recording.Send us a text2022-11-0923 min
The Programmatic Digest106. Inspiring newbies to be #selftaught in getting into the Adtech industry with PedroPedro Sanchez is a self-taught Director of Partnerships at diDNA who was a publisher first. In this episode, Pedro shares his journey into being part of the diDNA and how it is to be a Latino in the Adtech industry. Timestamp: 00:00:46 - Who is Pedro Sanchez 00:02:03 - Getting to know diDNA from the inside 00:02:51 - CTV and Adtech Innovation 00:08:52 - Pedro’s experience being a publisher 00:15:33 - 3 things you need to know when you’re starting on your journey in the Adtech World 00:16:45 - Bei...2022-11-0822 min
AdTech with AlikeAudienceGrowth Marketing in AdTech: B2B vs B2C with Jonny ChanIn the eighth episode of AdTech | AlikeAudience, hear from ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, on AdTech Growth Marketing in both B2B and B2C landscapes. Tune in to find insights on: What growth marketing is and why it mattersHow B2B and B2C marketing overlapsWhy building strong communities is key to advertising success Strategies to attract B2B and B2C customers, such as demand generation and product-led growthCurrent privacy iss...2022-07-3033 min
Pod ChatBryan Barletta on AdTech, Audio Advertising Wars, and the Power of AttributionIt's my pleasure to welcome Bryan Barletta to the show, a name that will be instantly recognizable to anyone in the podcasting and AdTech space.Bryan is the founder of Sounds Profitable, a collection of media properties that covers the changing face of AdTech and the business of podcasting. Bryan's goal with Sounds Profitable is to make the AdTech space less daunting for podcasters and brands alike, and with over 13 years experience in the AdTech space, he's the ideal person to do so.A Career Shaped by MobileBryan's been in the ad...2022-04-2929 min
The DB Media NetworkBryan Barletta on AdTech, Audio Advertising Wars, and the Power of AttributionIt's my pleasure to welcome Bryan Barletta to the show, a name that will be instantly recognizable to anyone in the podcasting and AdTech space.Bryan is the founder of Sounds Profitable, a collection of media properties that covers the changing face of AdTech and the business of podcasting. Bryan's goal with Sounds Profitable is to make the AdTech space less daunting for podcasters and brands alike, and with over 13 years experience in the AdTech space, he's the ideal person to do so.A Career Shaped by MobileBryan's been in the ad...2022-04-2929 min
Sounds ProfitableHow Is Podcast Adtech Different From All Other Adtech?Today on the show, Bryan Barletta speaks with Conor McKenna, director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about: How we're still in the early days of building technology specifically made for podcastsHow we need to build software that makes the process of buying and selling ads more seamlessHow we need better attribution technology because downloads aren't enoughWhy Conor recommends that publishers build out other content channels beyond podcasting Here’s our favorite idea from this conversation: Bryan and Conor don't agree about everything. And it makes fo...2022-04-2437 min
Adtech UnfilteredFinding Mentorship in AdTech (with Matt Barash)Finding a mentor is difficult in any industry, but the adtech world poses its own unique set of challenges for those seeking guidance in an ever-evolving field. Renowned adtech sales leader, executive advisor, and AdTech Personality of the Year nominee Matt Barash has been a longtime beneficiary of mentorship and enjoys mentoring others as well. In this episode, he chats with host Noor Naseer about how to find well-suited mentors, how to make the most of the relationship, and reasons to become a mentor as you grow in your career.2022-01-2754 min
Growth Masterminds: mobile growth podcastLiftoff CEO Mark Ellis on adtech change, consolidation, competitionThere's been a ton of change in adtech in 2021. I'm not even sure we know precisely what an ad network is anymore, but we're certainly seeing the rise of a set of new titans of adtech in mobile, companies like Liftoff+Vungle, ironSource, Unity, Applovin, Digital Turbine, and InMobi.
What's driving the growth?
Is it good for mobile marketers?
And, what should we expect from mobile adtech companies in 2022?
To dig into all these questions, we chat with the CEO of Liftoff, Mark Ellis. Of course, since the merger with Vungle...2021-11-2615 min
The Private Equity Podcast, by Raw SelectionRich Ashton on the AdTech and MarTech Industry and Starting Up a Venture FirmToday’s GuestToday we welcome Rich Ashton, a managing partner of First Party Capital, a new operator-led venture firm focused on investments in start-ups, advertising and marketing technology (AdTech and MarTech), digital media, and data with focus on Europe and APAC. What You’ll LearnThe European Regulation’s impact on tech companiesHow the pandemic affected creating the companyAdvice in setting up Venture Capitalist FirmsChoosing to speak between founders and investorsBreakdown[0...2021-10-0525 min
Bizlaw U.K.The Laws of Adtech | Bizlaw U.K.An introduction to Adtech systems, the laws of Adtech and the potential benefits Adtech investment could bring to your business
Original article | Powered by AudioHarvest2021-09-1700 min
Podcast de CRM con Jesús HoyosEdición Podcast - Conversaciones de CRM: Tecnologías de Adtech y Martech en la pandemiaEdición Podcas - Conversaciones de CRM: Las tecnologías de Adtech y Martech que evolucionaron durante la pandemia#conversacionesdecrm #adtech #martech #podcastdecrm¿Qué tecnologías de Adtech y Martech que nacieron y crecieron durante la pandemia? - 29 de junio de 2021 - 1PM ESTY creo que vamos a hablar más allá del Adtech y Martech, ya todas estas tecnologías están conectadas de una forma u otra.Invitado:Luis Maram Speaker, Blogger y Especialista en Marketing y Comunicaciones DigitalesSu blog: https://www.luismaram.com/#LinkedInLive #FacebookLive #YouTubeLive #TwitterLive #cx2advisory #cx¡Hablemos!Solvis Consulting...2021-08-0848 min
The Implement Podcast#26: Lauren Saving on the AdTech IndustryFor this 26th episode, I had the chance to chat with Lauren Saving, Marketing Director at SpotX, a leading AdTech company.In this episode, we talked about: Adapting to different cultures and markets. Adtech innovations and trends Working in the programmatic industry Successful marketing channels for an Adtech company Tips on working with a PR agencyAs Marketing Director, EMEA, Lauren Saving leads SpotX’s marketing strategy across the region.She helps develop insights and experiences which educate and advance the advertising and publishing industries.Lauren has a master’s degree in j...2021-03-1737 min
BeetCast12 - Terry Kawaja - AdTech is on FireAdTech is booming. Our podcast guest this week is Terry Kawaja, founder and CEO of LUMA Partners, who explains what's happening and where things are going. Many of you know him for his industry visualizations called the LUMAscape, his firm's deals, his speeches and his very humorous take on things in his clever videos. He is a unique and admired presence in our industry and I am pleased that he has joined me for this episode. During the pandemic, he and his team have been very much engaged in deal making. After a slow Q2&3, LU...2021-02-0133 min
Meet The PodcastersBryan Barletta: What You Should Know About Podcast AdtechBryan Barletta writes the Sounds Profitable newsletter, which is part of the Podnews network.
Sounds Profitable is released every Monday and focuses on all the latest news and developments in the world of podcast adtech. The podcast advertising space is often perceived as being pretty complicated, and it does have more than its fair share of jargon. So Bryan’s goal in writing the newsletter is to break down the common barriers to understanding and make the space accessible to everyone. The goal is to get people comfortable with emerging technologies and excited to try them out, whi...2020-12-1846 min
Poland TechnologyWhat’s the latest in the Adtech?To answer this question, I turn to Adtech enthusiast and expert, Oliver Klander, Vice President of Sales at Think Jam. Oliver is a regular speaker at industry-leading events across Europe, including DMEXCO. With vast experience in Media, Data, and Technology, Oliver predicts considerable changes in Adtech over the next 18 to 24 months. We discuss the future of engagement marketing, the many issues around privacy, and what will be the impact of the 3rd Party Cookie demise. I hope you enjoy this conversation as much as I did 😀.
#adtech #privacy #marketing
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Send in a voice message: https://pod...2020-10-0530 min
Tech PeopleWhat’s the latest in Adtech?To answer this question, I turn to Adtech enthusiast and expert, Oliver Klander, Vice President of Sales at Think Jam. Oliver is a regular speaker at industry-leading events across Europe, including DMEXCO. With vast experience in Media, Data, and Technology, Oliver predicts considerable changes in Adtech over the next 18 to 24 months. We discuss the future of engagement marketing, the many issues around privacy, and what will be the impact of the 3rd Party Cookie demise. I hope you enjoy this conversation as much as I did 😀.
#adtech #privacy #marketing2020-10-0530 min
Alright Sem FiltroA importância de Regionalizar suas campanhas digitaisEm busca de um ambiente de conteúdo mais favorável e regionalizado, as marcas buscam falar os diferentes sotaques do Brasil para comunicar de forma mais fluida e eficiente.
A regionalização da mídia no meio digital tem ganhado destaque entre marcas que precisam alcançar públicos hiperlocais, mantendo a qualidade no contexto da entrega e construindo uma relação de confiança com essas audiências.
Em uma apresentação com dados exclusivos de mídia programática, a Alright Adtech coloca uma lupa em regiões cada vez mais prósperas do Brasil. ...2020-09-291h 57
Digital-Innovation-Podcast#038 - Teil 2: Über adtech, digital marketing, progammatic und Frauen in Tech– mit Ekatarina Rabe von PubnativeIm heutigen Podcast spreche ich mit Ekatarina Rabe von Pubnative unter anderem zu folgenden Themen: Was Pubnative macht und was programmatic ist. Die aktuellen Trends in adtech. Welchen Stellenwert digitale Touchpoints im Fahrzeug für adtech haben. Was sich nach der Datenschutzgrundverordnung (DSGVO) im adtech Markt verändert hat. Über Frauen in der Tech Branche. Was der nächste große Touchpoint für adtech sein könnte. LINKS Linkedin von Ekaterina Rabe: https://www.linkedin.com/in/ekaterina-rabe/ Webseite von PubNative: https://pubnative.net/ Klicke hier, um dich auf Linkedin mit mir...2019-11-2721 min