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The Smart Downloader - Latest Products Reviews & TipsAlyce Greer – Creative Business Starter Kit – Bossy. Copy College – Free Download CourseAlyce Greer – Creative Business Starter Kit – Bossy. Copy College – Free Download Course From portfolio and pitching, to project and profit management, it includes everything we use …
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2025-07-1105 min
Great New Courses - Online eLearning With The Best CoachesAlyce Greer – Bossy. Copy College – Free Download CourseAlyce Greer – Bossy. Copy College – Free Download Course Get Bossy. Copy College. Graduate with a stand-out brand and every single word you need to launch (or re-launch) with a...
2025-06-2503 min
Unemployed & Afraid“There's always something that you can bring that nobody else can do,” Alyce Greer, Director of Bossy.Copy I couldn’t have found a more wonderful guest for this 100th episode of Unemployed & Afraid - she gets us, she is us. Alyce Greer, Director of Bossy Copy, is someone who has built a business around trusting the uniqueness of her voice and backing herself to create an offering and a business that’s exactly right for her and her customers. She’s here for trusting your own business ideas, putting it out there, and letting it grow – the perfect analogy for this 100th episode that I am so proud to put out there for you...
2023-10-2245 min
How Do You Do ItHow to use digital media to your advantage with Ashli and AlyceIn this episode, we deep dive into the world of digital media and marketing with two of the best in the biz. We talk to friends and founders, Alyce Greer and Ashli Templer, who have years of experience working with businesses and retailers across the country to grow their brands online, as well as their own.Ashli has worked within the social and digital space for the last 11 years, connecting brands Sportsgirl, Hairhouse, Bardot, I Quit Sugar, Shaver Shop, QV, Eylure London and more with their customers online. She utilised this experience to build her own...
2023-08-1542 min
The Bossy. TypeWriting No-F*cks-Given Copy for Your Website, Emails + CaptionsOnce you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it.No idea where to start with your website copy? Guilty of writing fluffy, sweet emails? Want to take up more space on Insta? In this ep, I break down my favourite tricks for sounding more confident across all of your platforms. In this e...
2023-04-1021 minThe Bossy. TypeThis 1 Exercise Will Help You Add More Personality Into Your BusinessOnce you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it. If you're a service provider (and clients are coming to you for your specific skills, expertise or process!) I strongly believe your personality should inspire your brand voice — which is exactly what I've done with Bossy. By doing this, your dream clients will be drawn to...
2023-04-0312 minThe Bossy. TypeHow I Build a Brand with Bossy.-level ConfidenceOnce you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it. Now, you know your girl loves to talk about personal brand, confidence, and standing out in your space. This is not because I just love attention (lol) but because over the past 6 years I’ve discovered you NEED confidence (in yourself and your business) if you...
2023-03-2822 minThe Bossy. TypeMy 2023 Instagram Strategy: What I'm Doing to Boost Engagement + Make Sales!Love what you hear in this episode? Make sure you enrol in Caption Coach! It's my workshop mini-course that will help you confidently create Instagram content that saves you time, stands out from the sea of same, and scored crazy high engagement. Enrol for instant access: https://www.bossycopycollege.com/caption-coach In 2023, I'm planning to shake up Bossy.'s content — big time. The first item on my list? Instagram. ICYMI, we introduced a shiny new second account. In this episode, I break down why I've done it, how they'll differ and the exact content creation process I use...
2023-03-0721 minThe Bossy. TypeTikTok Who? Why Your Instagram Captions Are More Important Than EverSAVE THE DATE! Tuesday 28 FebruaryCome along to Content Class (it's free!) where I'll give you the simple 3-step process I use to create Bossy.'s content, and give you an idea-to-caption breakdown of the posts that have received over 100 saves! To come along live or catch the replay, make sure you're registered: https://www.bossycopycollege.com/caption-coach-masterclass.As business owners, our own social media channels always fall to the bottom of the list. It doesn't help that content creation is SO time-consuming, and it's always impossible to think of a caption. But before...
2023-02-2018 min
Sales Without SocialsWords, Words, Words - why your copy is central to generating leadsWords are super powerful, especially when it comes to your marketing. The words you use on your website, your content, your email marketing, your package, pitch docs…. Everything is central to attracting the perfect fit clients for your business.In today’s episode, I am talking to the word guru, director, and boss lady of Bossy Creative, Alyce Greer.I am in love with their brand and how they have used words to create huge business growth and transform not just their business but their clients tooYou will not only love Alyce but...
2023-02-1440 minThe Bossy. TypeLaunching Something? This is How to Write Super-Creative, Highly-Converting CopyLaunching a course, program or service? You might not realise just how important your copy is. Learn from my recent launch to write super creative, highly converting copy across your platforms so you can stand out and make sales. In this episode, I cover: Why you should care about launch copy Improving click + open rates The Instagram content that performs best The DM strategy you need to start usingWhat to include in your sales page Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! If you liked t...
2022-12-1624 minThe Bossy. TypeDoors to Bossy. Copy College Now Open!Bossy. Copy College is officially taking enrolments for the Class of 2023! This self-paced course is for product + service based businesses and freelancers who want to *confidently* DIY a killer tone of voice and write every word needed for a brand that makes a serious punch — all without spending hours staring at the f***ing blinking cursor, or $15k+ with an agency. The college doors close at 11:59pm on Tuesday 13 December — no exceptions.In this episode I cover: Why BCC is so much more than a copywriting course How it will help you level up...
2022-12-0908 minThe Bossy. TypeMethod Acting: How I Weave Someone's Personality Through Their Copy (+ Real Examples!)SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register.Are you a service provider, freelancer or creative? Your tone of voice + copy is going to be a lot different than your product business counterparts. For starters, it's all about you. In this ep, we go over how...
2022-12-0517 minThe Bossy. TypeHow to Pimp Your Copy with a Word + Phrase BankSAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register.Introducing my favourite copy hack of all time: the word + phrase bank — think of it as a shortcut to engaging, creative, easy and effective copy! The best bit? You don't need to be an expert; it takes just 4 st...
2022-12-0116 minThe Bossy. TypeHow to Sell Without Being a Total SleazeSAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register.Ever wondered how to sell — without actually selling? As a business owner, it's your MOST important job, but it doesn't always come naturally. Today I'm sharing my best tips for selling naturally, honestly and authentically. In th...
2022-11-2816 minThe Bossy. Type3 Take-Home Exercises to Build a More Confident + Authentic BrandSAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT. I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register. In the masterclass we'll be exploring the power of a confident, authentic, look-at-me brand. This episode will give you a taste of what's to come, plus 3 of my favourite take-home exercises for boosting your confidence and authenticity instantly.
2022-11-2114 minThe Bossy. Type[Bonus!] How to Land Clients, Make Money + Stand Out!SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDTWant your dream clients to book you, buy stuff and bow down to your brand? In this free masterclass, I'll teach you how to make a Bossy.-sized bang in 2023 using the exact framework I applied (and continue to apply) to Bossy. Copywriting.To come along (or catch the replay) you MUST be registered. Head here to save your seat: https://www.bossycopycollege.com/lecture-series-register.
2022-11-1705 minThe Bossy. TypeShould You Hire a Copywriter or DIY? (Spoiler: It's Not What You Think)Something's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023. Want in? Be following @bossy.copywriting on Insta, where I'll reveal everything reeeeeal soon.It's a question I get asked all the time: should you DIY the copywriting process or cut your losses and hire a professional? Spoiler alert: They're both awesome. Today, I'll break down the pros and cons of each so you can make the best decision for your biz.In this episode, I cover: What copywriters can do that you ca...
2022-11-1427 minThe Bossy. TypeWhy Our Pricing Pack Lands Loads of Clients, Despite the Agency FeesSomething's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023. Want in? Be following @bossy.copywriting on Insta, where I'll reveal everything reeeeeal soon.Let's talk about the (green) elephant in the room: costings. Despite the agency fees, our pricing pack doesn't turn off clients — in fact, it helps us land them! In this ep, I'm gonna teach you how. In this episode, I cover: How we stay booked and busy, despite the feesThe best structure for your pricing pack How to write your se...
2022-11-1016 minThe Bossy. TypeCreative Exercises to Bring Your Brand Voice to LifeSomething's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023. Want in? Be following @bossy.copywriting on Insta, where I'll reveal everything reeeeeal soon. It'll come as no surprise we do brand voice development differently to every other copywriter and agency. These fun creative exercises are a huge part of our process — not just because they help us think out-of-the-box, but because they create super unique brands. In this ep, I'm teaching you how!In this episode, I cover: Brand voice development, Bossy. styl...
2022-11-0718 minThe Bossy. Type6 Signs Your Business Needs a Confidence BoostGuilty of calling it your 'little business'? Suffering from comparison trap? Embarrassed by... literally everything you write? Sounds like you need a confidence boost. In this episode, I cover: What it means to be a 'confident brand'How I built Bossy., the MOST confident brandHow I differentiate between my personality and Bossy.'s6 major signs you need a confidence boost How to diagnose — and solve — the issue/sWanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please ta...
2022-11-0314 minThe Bossy. TypeBrand + Copywriting Value Bombs to Live ByThis episode is brought to you by my free masterclass, Copy Camp. Steal my creative processes for crafting bold brand voices and writing creative copy that $ells! Head to https://www.bossycopycollege.com/copycampmasterclass to check it out.ICYMI, this masterclass went down live in July. Lucky for you, the main event is still available to watch at the link above. It's 1.5hrs of goodness! In this episode, I'll drop the biggest value bombs.Keep your eyes peeled, cos in December 2022, there'll be a brand new epic masterclass going down!In...
2022-10-3116 minThe Bossy. TypeSave Me: How I Get 300 Saves on My Insta PostsThis episode is brought to you by my free masterclass, Copy Camp. Steal my creative processes for crafting bold brand voices and writing creative copy that $ells! Head to https://www.bossycopycollege.com/copycampmasterclass to check it out.Lately, I've become obsessed with checking my Instagram analytics to see how my posts are performing, and the content I need to post more of. There's one type of content that lands me 100+ saves, every time.In this episode, I cover: Why saves are so importantThe type of content that gets me at least 100+ s...
2022-10-2733 minThe Bossy. TypeThe Bossy. Type is Back, Bitches!After a year-long hiatus, The Bossy. Type is back on the airwaves. What better way to kick things off than a big 'ol catch-up? In this episode, I cover: Where we've been this year!How Bossy. HQ has grown up (staffing, services + more) Bossy.'s courses + mini-courses you can enrol in Biiiiig exciting plans we have for 2022/2023 The new copywriter mentor program we're launchingGet a taste for Bossy. Copy College (and steal all of my creative processes!) by heading to bossycopycollege.com/copycampmasterclass and registering for the free 1.5hr masterclass. If you're tempt...
2022-10-2414 min
SPARK FoundersA Wine With: Alyce GreerJoin us for #awinewith Alyce Greer, Founder of Bossy. Creative.
Discover more female founder interviews on SPARK TV | https://www.sparkfoundersprogram.com/spark-tv
For SPARK membership | https://www.sparkfoundersprogram.com/membership
2022-07-3144 min
Unplug In Paradise: The Podcast44. Perfect Your Copy + Stand Out Anytime You Go Online | Feat. Alyce from Bossy. CopywritingSo psyched to be on the show chatting with my business pal, Alyce Greer, Director + Head Writer of Bossy. Copywriting, to nut out what travel agents need to do to leverage their personal brand with copy & creative writing. Why planning your copy to align with your content is the key to growing your online brand as well as your travel business to get that commish' in the bank! Head to the show-notes for full episode and details https://travelbystephanie.com.au/44
2022-04-1240 min
The Steph Gorton ShowMastering your copywriting ✏️, Finding your inner bad cookie 🍪 and being CONFIDENT in your brand 💥 with Alyce Greer from Bossy CopyOn today's episode we are talking about COPYWRITING (not the legal copyright) but about your WORDS and why your brand voice is your most underutilized tool in your toolbelt. We’re joined by the Director and Head Writer at Bossy Copy, Alyce Greer. She started her biz in 2016 when she realised boring words and bad grammar were the reasons she liked making margaritas so much, and that too many people were attempting to write their own copy and content when they should probably just stick to their day jobs. Her clients include the likes of Koh...
2022-04-0446 min
My Business Playbook212: Why tone of voice is your secret weapon with Alyce Greer of Bossy CopywritingToday we welcome back a dear friend of the show, Alyce Greer of Bossy Copywriting. We are talking all things tone of voice and why you need to develop your brand tone of voice in order to cut through the noise. You'll learn: 🌟 What tone of voice actually is (and why you need it) 🌟 Simple tricks to DIY your tone of voice 🌟 How to implement your tone of voice across your website, socials, emails and internal comms 🌟 Why polarising people may not be the worst thing for your brand Alyce’s Instagram Bossy Creative Website Watch the Bossy Copy College Summer...
2022-03-2145 minThe Bossy. TypeBad Cookie: What Happens When I Write Whatever the F*ck I WantThis episode is brought to you by my free masterclass, Bossy. Summer School: How to DIY a bold brand voice + cheeky copy, so you can stand out, sell out, sound like you + save loads of time. It's going down Thursday 2 December @ 10am (AEDT)! Register here or via https://www.bossycopycollege.com/summerschool.Introducing Bad Cookie, the inappropriate brand I built for Bossy. Copy College, and an example of what happens when I do whatever the f*ck I want when it comes to brand voices and copy. I created Bad Cookie fo...
2021-11-2920 minThe Bossy. TypeHow I Wrote These 5 Record-Breaking Insta CaptionsThis episode is brought to you by my free masterclass, Bossy. Summer School: How to DIY a bold brand voice + cheeky copy, so you can stand out, sell out, sound like you + save loads of time. It's going down Thursday 2 December @ 10am (AEDT)! Register here or via https://www.bossycopycollege.com/summerschool. In my upcoming masterclass, I'm diving into writing killer copy for Instagram. But first, let's look at some of my best-performing posts and I how I wrote the captions to match, so you too can break the internet. In thi...
2021-11-2524 minThe Bossy. TypeEcomm Biz? These are the Email Flows You Need Like, YesterdayA lot of businesses get their auto email flows wrong — especially in the early days. They pay all their attention on the 'big stuff' (websites, packaging etc) and leave their Very Important Emails to their email or commerce platform. But the standard templates don't cut it, and it affects everything from your customer relationships to your bank balance. Here, I run through the email flows that you absolutely need if you’re a ecomm business. For 'open me!' subject lines to match, follow this ep with episode 35.In this episode, I cover: The benefit...
2021-11-2215 minThe Bossy. TypeThis is why no one opens your emailDo you open enewsletters? Probably not. Most people are brutal with their inbox — add to that the average open rate of emails is only about 21% (according to Mailchimp), and it’s not looking good for the contents of YOUR emails. It just goes to show the subject line is IT — so you better give it the love and attention it deserves. Today, we’re dissecting subject lines and how we can make them our bitch, with a lesson taken from Bossy. Copy College. In this episode, I cover: The two parts of your subject line you ne...
2021-11-1815 minThe Bossy. TypeQuickfire tips for fire SEO copyOne of the biggest struggles when it comes to SEO is trying to strike a balance between SEO copy and creative copy. Many copywriters will tell you they do both — they probably don't. Our SEO writer, Taylah, hosts a guest lecture as part of Bossy. Copy College and for today's ep, I'm stealing some of her favourite tips that you can implement for yourself. In this episode, I cover: What is SEO What killer SEO can do for your business Why it's near impossible to have SEO copy, without forfeiting tone of voice (and our spec...
2021-11-1512 minThe Bossy. TypeThe 4 F's to F*cking Fantastic About Us Pages (+ Free Workbook!)Eight months later and The Bossy. Type is back! I've been working on my first ever course, Bossy. Copy College, all year and have learned so much about my own process. One of the biggest revelations was how I write About Us pages, bios and brand stories. After unpacking and refining my method, I couldn't help but share it — especially because these pages have a reputation for being insanely difficult to write (seriously, who wants to talk about themselves that much???). This process is SO easy, yet it always results in an effective and highly engaging About page...
2021-11-1018 min
Honestly ImperfectHow to Ace your Social Media and Website Copy with Bossy CopywritingSend us a textIn this episode, I sit down with Alyce Greer, the Director and Head Writer behind Bossy Copywriting. Alyce shares the tricks of the trade behind writing copy that keeps your dream customers wanting more. We delve into everything from the secrets behind writing scroll stopping social media captions to discovering your own brand personality. WE CHAT ABOUT: What inspired Alyce to launch the Bossy Copywriting supergroupHow to tailor your copy to attract your dream customersWhat your brand personality is and how to weave it into your copyTips for wr...
2021-06-3030 minThe Bossy. TypeGetting Into Bed With... A CopywriterToday we’re doing something fun: kicking off a brand new series called 'Getting Into Bed With…' A series for any business that's planning to outsource an element of their business to a creative to a freelancer, small biz or agency.Naturally, we're starting with — drum roll — copywriting. Have you thought about outsourcing your copy, now or in the future? Start here. I'll take you through the questions to ask, things to look out for and my briefing tips for the best copy ever. In this episode, I cover: The big reasons you might outso...
2021-03-0821 minThe Bossy. TypeThe 7 Mindset Traps I Fall Into & How I Claw My Way OutOk, real talk: February was not a great month for me. I had a bunch of annoying things happen in my personal life, and when it came to work, I didn’t feel motivated, I was constantly chasing my tail and always putting out a fire. At the end of the day, business is HARD — but it all comes down to mindset. Here I share with you some of the triggers that pop up from time to time for me, and exactly how I deal with them. In this episode, I cover: My experience with min...
2021-03-0125 min
My Business Playbook106: How to Nail Your Copywriting with Bossy CopywritingJoin me as I sit down with copywriting wiz Alyce Greer, CEO of Bossy Copywriting. We delve into her tips and tricks on how to successfully DIY your copywriting, as well as how to avoid red flags when outsourcing your copywriting. Alyce unpacks what she learned most about starting her own business, and why good copywriting is so crucial for a business to build a brand. Links mentioned: Facebook Group Join the My Marketing Playbook Waitlist Hosted on Acast. See acast.com/privacy for more information.
2021-02-1546 minThe Bossy. TypeWhy Instagram Captions Are More Important Than Your Content (+ Your FAQs Answered!)It turns out you guys just LOVE learning about Instagram captions. This tells me you know how important captions are, and maybe you even know the do's and don'ts of a great caption... but you have trouble actually put into practice. That's okay; most of us freeze when we see that blank caption box. Let's talk about why Instagram captions are MORE important that what you're posting! I'll also answer your top 5 Instagram caption FAQs that you submitted via - you guessed it - Insta. In this episode, I cover: Why Instagram captions are so...
2021-02-1513 minThe Bossy. TypeHaters Gonna Hate: Why Being 'Polarising' Is My Secret WeaponWhat would you do if someone called you, or your brand, polarising? Would you be offended, or would you wear it like a badge of honour? I don’t think many people would be over the moon at being called polarising, but in my opinion, it’s a huge compliment. In fact, it can be the best thing to happen to your brand. Being called polarising — no matter how insulting it might feel — gives you a major advantage in your space, if you use it wisely.Here I share with you 5 ways that being polarising can actually blow-up y...
2021-02-0810 minThe Bossy. Type6 Copywriting Mistakes You're Probably MakingI’m here to tell you you DON’T need to be a professional copywriter or even a natural writer to DIY your copy. Of course, hiring a professional is easier, but it’s expensive, so if you’re not there yet, I’ve got some tips that will hopefully help you to write confident, effective and on-brand copy in the meantime. These are the mistakes that I see ALL the time when it comes to copy, and the biggest traps that I fell into... before I knew what I was doing. It’s not always going to be easy to...
2021-02-0114 minThe Bossy. TypeBusiness New Year's Resolutions for Kicking Ass in 2021To celebrate the sparkly new year, I'm sharing some business-themed New Year’s resolutions for your best year of business yet. Often we find it easy to come up with personal goals — we want to save money, or read more books or stop eating a bag of Twisties every night on the couch (just me?) — but for some reason its not so easy to set business goals. Until now. These goals are like mini challenges — some will require effort, time or courage — but all of them are designed to help you level up your business or finally achieve som...
2021-01-1816 minThe Bossy. TypeMy (Entire) Creative Pathway: Brooke Keam Interviews Me! Fun!I've planned something special for the very last episode of The Bossy. Type for 2020. I'll be sharing my conversation with Brooke Keam - photographer, podcast host and all-round badass - as her very first guest on the Creative Pathways podcast. Brooke invited me on to share my entire creative pathway, in the hope it might help you on yours! She probably didn't realise I'd share my entire life story. Oh well. Thanks for having me, Brooke! Be sure to follow Brooke on Instagram here and tune into her insanely insightful poddy, Creative Pathways, here. In t...
2020-11-3054 minThe Bossy. TypeGet More Eyeballs (and Followers) on Your InstagramInstagram: it's definitely a source of time-wasting and procrastination, but if you are using it wisely, it can be an absolute game-changer for your business. Today I’m sharing some hot tips from our friends at Pep Creative (who we turn to pretty much daily for all of our annoying social questions) - they were nice enough to hand over some of their pearls of wisdom for blowing up your Instagram account.This is not so much about curating a perfect feed, this is more about hacking the system, so you can get more eyeballs on your co...
2020-11-2610 minThe Bossy. Type*Personal Brand* | Step 2: Live ItIn Episode 23 we kicked off the personal brand mini series, with a lesson on what it is, and how to define it. Now you should feel pretty clear on what your personal brand is, the kind of image you want to portray, and where you sit in your industry or space... but what's the point if you don't know what to do with it? Thats where these tips come in.For Step 2, we're going to talk about how to bring your personal brand to life across your communication, clients/ customers and content, so it actually does what...
2020-11-2310 minThe Bossy. Type*Personal Brand* | Step 1: Define ItPersonal brand is a total grey area. Like, wtf is it? And why should we be deserving of a *brand*? But personal brand is not as flashy as you think. In fact, you already have a personal brand, whether you like it or not. So, IMO, you may as well put in a bit of effort to shape your personal brand, decide where you sit in your industry and control how your dream customers or clients, or even social media followers view you. I'll be talking about personal brand in bite-sized steps, because there's a lot to c...
2020-11-1908 minThe Bossy. TypeNot Using These 6 Types of Instagram Captions? You're Doing it Wrong.If you’re anything like me, you’ve wasted years of your life trying to think of a great caption. Enter: these 6 types of Instagram captions. They’re all effective in terms of boosting engagement and creating a community, and will ensure your captions are varied and interesting to read. Add them to your Notes in your phone and choose an angles whenever you need to come up with a caption on the fly! In this episode, I cover: Why you need this time-saving hack Educating your followers & adding value Reviewing your insights The "new" like...
2020-11-1608 minThe Bossy. Type5 Clever Moves That Launched My CareerMy career began in the prehistoric ages of 2008, when we all loved neon a bit too much. I had to really think back, but I’ve identified 5 key things that really helped me launch my career and shape where I’m at today. Times have definitely changed, but these tips are timeless. In this episode, I cover: Creating a central hub for your work Working for exposure Diversifying your skill set Rethinking your product, service or industry Authenticity & confidence Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with...
2020-11-1210 minThe Bossy. TypeFor the (Side) Hustlas: 20 Things I Wish Someone Taught MeNormal people would be celebrating at 200 episodes, but not me. We’re celebrating 20 episodes of The Bossy. Type with a really juicy episode dedicated to anyone that’s currently side hustling, or has just taken the leap to start their own business… and is living off baked beans for the foreseeable future. Here are 20 things I wish someone told me when I first started my business, covering everything from finance to mindset. Plus, other topics as requested by my business newbie Insta followers. In this episode, I cover: Dealing with negative family & friendsGetting your finances...
2020-11-0927 minThe Bossy. TypeGet Sh*t Done with These Productivity Tips and ToolsWe are talking about something a little bit different today, but very important nonetheless when it comes to building a bold brand: productivity and admin. Lately I've been working with Liana from Studio Sidekick who has whipped Bossy. into shape. Here are her best tips and tools, with a few of mine for good measure. In this episode, we cover: Project management tools Batching to save time Spelling + grammar widgets Tracking your hours Outsourcing The tools we'd literally die withoutDon't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's fi...
2020-11-0508 minThe Bossy. TypeThe Bossy. Tone of Voice Workshop, DIY EditionOne of the biggest questions I get asked at Bossy. is how do I create a strong and unique voice for my brand. In episode 4, I summarised what it is, why you need one, and how to get one. And now? We're going to begin diving into each part of the process, starting with the discovery workshop. I'm giving you the exact questions I ask new clients so you can DIY the workshop from the comfort of your home (pyjamas). Grab a pen! In this episode, I cover: Elevator pitches Identifying your target audienceSolving custo...
2020-11-0209 minThe Bossy. TypeHow to Level UP by Niching DOWNMy biggest secret for building a bold brand? NICHING DOWN. Bossy. has niched down a lot over the years (to the point we can be a little er, polarising) and it's honestly been the best thing I could’ve done. I'm going to give you 4 ways you can quickly and easily niche down your business, so you can start attracting your dream clients, make more money, become the go-to person in your space, skyrocket to fame etc etc. In this episode, I cover: My story of niching down Why niching down works 4 ways you can nic...
2020-10-2908 minThe Bossy. TypeYour Intro to Branding Class with Melanie Mitchell from The Sundae AgencyThis episode is like your 'Intro to...' class at uni, and we're deep diving into the world of branding. Our professor? Melanie Mitchell, founder of The Sundae Agency (they do branding for stuff you eat and drink) and my work wife! While we have our own agencies, Mel and I collaborate on most of our projects, with me on words and Mel on branding. Branding can be a confusing topic if you're not in the industry or starting your first business, so Mel is break it down into bite-sized pieces and give you plenty of DIY t...
2020-10-261h 01
this is workthe secret to a winning cover letter & LinkedIn profile (with guest Alyce Greer)Do you find writing cover letters or LinkedIn bios completely awkward? You're not alone. Alyce Greer (boss lady at BOSSY.) joined Em and Shell to decode how to write the best cover letter/LinkedIn bio without the cringe, touching on:👉🏿tips from her professional experience writing website, brand, marketing and blog copy👉🏼how to align your personal brand with the words you write👉finding your own voice in written form👉🏾some copywriting no-no's👉🏻how words can matchmake you with your desired employer👉🏾how to actually write the darn thing lolRead more about BOSSY. here at: https://bossycreative.com/Get Alyce's podcast in your...
2020-10-1845 minThe Bossy. TypeHow I Make Everyday Emails More FunDid you know the average person spends between 12 and 28 hours per week responding to emails? I feel depressed just reading that sentence. As you know, I’m all about making emails more enjoyable to write — and read — and now I'm going to share my favourite tips to do just that. This also works from a branding or tone of voice point of view, because it means your everyday emails will feel more conversational, more lighthearted and more approachable … so it’s perfect if that’s how you want your brand to sound. In this episode, I cover: Writing click...
2020-10-1514 minThe Bossy. TypeThe Cover Letter. May It Burn in Hell. (+ Creative Template!)Ah, cover letters. How do you write one well? How do you write one with personality? How do you write one that gets you on top of the pile... and not in the bin? I'm giving you my complete structure (and bonus tips) for writing a cover letter that will get you noticed.This episode is brought to you by my new resource, To Whom It May Concern: A Creative Cover Letter Template. This isn’t a lazy, generic excuse for a cover letter. It's completely written for you, in a super creative tone, and is customiseable wi...
2020-10-1213 minThe Bossy. TypeBye, Felicia: 7 Cures for Writer's BlockOk, so you’ve got writer’s block. You’ve got it bad. You’ve been staring at the smug little cursor for what feels like forever, and nothing is happening — not even the faintest idea of what to write. This hasn’t happened to you because you’re a bad person and you deserve it. Writer's block isn't random; there's always a cause, and once you figure out the underlying problem, you can solve it and then get back to writing. In this episode, I cover: Why we (all) suffer writer's block Diagnosing the underlying pro...
2020-10-0511 minThe Bossy. Type5 Writing Tools You Need if You Suck at WordsLet me guess: you’re sliiiiightly self-conscious about the words you’re putting out into the world. Or maybe you can admit you just suck at writing. For most of us, our days are filled with words, whether it's quarterly reports, product descriptions, emails or Instagram captions. Whatever it is, you don’t want to go embarrassing yourself with poor spelling or grammar.So today I’m going to make your life a little easier with 5 writing tools that will help you to become a better, more natural writer. In this episode, I cover: The best s...
2020-10-0108 minThe Bossy. Type4 Hard Truths from 4 Years of Bossy.It's Bossy.'s 4th birthday! I've been thinking back on the early days of Bossy., and how drastically different everything is since we started. Often we can get caught up on where we *should* be, when we really should be focusing on how far we've come. I've learned lots of hard truths over the past four years of business, but these ones have had the biggest impact. I'm sure they'll help you with your own biz, too. In this episode, I cover: Niching down, and what this did for my business The idea of succ...
2020-09-2809 minThe Bossy. TypeWriting a Pitch Email That Actually Gets Replies (?!?!)Let's talk about one of the scariest types of copywriting: pitch emails. Nobody likes to write them, nobody likes to send them, nobody likes to be ignored. With a pitch email, we’ve only really got one chance to impress whoever we’re pitching to. If you ask me, the most important thing about sending a great pitch email is standing out in a sea of emails. I'll use my own example to show you how to craft a pitch email that expresses your personality, stands out and is clear about what you want. In this e...
2020-09-2409 minThe Bossy. TypeDIY your Instagram Strategy with Ashli Templer from Pep CreativeI have a special treat for anyone that is trying to build a big, bold, popular, brand on social media.... which, last time I checked, I'm pretty sure is everyone. In this episode I chat with Ashli Templer, who is the director of social media agency Pep Creative, owner of (bold) allergy skincare startup Yours Only, and my best friend and office roomie. Ash and I are going to deep dive into social strategy and how you can make it work for you to create a successful and attention-grabbing brand, with a killer feed to match. Because l...
2020-09-2145 minThe Bossy. TypeHow to be Less Hideously Awkward on Instagram StoriesWe're talking about showing up on Instagram stories, and most importantly, how to be less cringe-worthy every time you do. I have a love-hate relationship with Instagram Stories. I love watching them, especially when people are talking to the camera, and I know how important they are for my brand, but I get it: it’s awkward AF. I'm going to give you some of my tips for being slightly more confident on stories so you can make them part of your daily business routine. In this episode, I cover: Why you need to inclu...
2020-09-1711 minThe Bossy. Type4 Steps to a Fun Instagram Caption that SellsStruggle to write Instagram captions? Join the club. Out of all the copywriting and brand-building topics, I’d have to say Instagram captions are the one people hate the most. If you want to stop your followers mid-scroll, keep their attention, and meet a strong objective (like sell a product or teach a tip) with your captions, this episode is for you. I'm going to take you behind-the-scenes and use one of my real captions as a case study. Check it out here: https://www.instagram.com/p/B_EZ8SGD5d-/In this ep...
2020-09-1411 minThe Bossy. TypeYour 5 FAQs: Cover Letters, Resumes & Job ApplicationsIn this episode we're talking career copy: cover letters, resumes and job applications. I was inspired to do this as a Q&A when one of my Instagram followers messaged to say that after 100s of applications, she started using the cover letter guide inside my ebook, Employable as F*ck, and was in stage 2 of her dream job. And whatdya know, a couple of days later, Monique got the job. So, in celebration, I put a question box on my stories asking for your burning questions - now I’m going to answer them. In t...
2020-09-1014 minThe Bossy. TypePunch is Served: 10 Hacks for Punchy CopywritingWe might be bias, but copywriting is the best way to create a bold, attention-grabbing, popular, cult status brand. Combine it with killer branding, a great product or service and a strong strategy and you're set!This episode features 10 easy, practical things you can do to instantly make your brand more bold, just through copywriting. I know what you’re thinking: I suck with words. Let me stop you right there by saying you don’t have to be a copywriter for this. These tricks are super simple and easy, but very, very effective. In this...
2020-09-0719 minThe Bossy. TypeWhat the F**k is Tone of Voice, and Where Do I Get One?Tone of voice is a HUGE topic — if you ask me, it’s one of the biggest puzzle pieces when it comes to building a brand. All too often, I see SO many businesses throwing money at their branding, building the perfect website, paying to work with influencers, investing in marketing strategies, and these things are all important in their own way, but most of the time, these clients have spent so much money on these elements, that they’ve got nothing left for their tone of voice or copywriting. This is usually because people have NO idea what tone o...
2020-09-0325 minThe Bossy. TypeThe LinkedIn Profile Glow-UpI have a question for you: on a scale of 1-10 just how much do you hate talking about yourself? I think most of us sit around the 12 or 13 mark. In fact, I think many of us would rather stick hot pins in our eyes than talk ourselves (especially when it's all about how good we are) but unfortunately sometimes, we don’t really get a choice. LinkedIn profiles is one of those times. In today’s episode I’m going to give you my process for writing a LinkedIn profile professionally and creatively. Yes, you'll still have t...
2020-09-0111 minThe Bossy. TypeInstagram Caption Formulas. Here to Save Your Ass.In today’s episode, I’m going to help you avoid suffering from a nervous breakdown every time you need to post on Instagram. I'll be taking you through my trick for writing Instagram captions -- and writing them easily, quickly, effectively and creatively. I know this is a hot topic because I too have wasted hours and hours of my life staring mindlessly at my phone screen, trying to think of something witty to say. And, if I had a dollar for every time someone had asked me for advice on this... I'd be in Greece, not h...
2020-09-0109 minThe Bossy. TypeHow I Built My Bold BrandFor the very first episode of The Bossy. Type, I’m talking about how I built the boldest brand of them all, Bossy. Copywriting. I must admit, Bossy. been pretty bold from the beginning, but there still were a lot of steps to get it to the brand it is today, from completely rebranding to overhauling our services. It’s been four years now, and whileI’m not claiming that today I have millions of dollars in the bank and thousands of screaming fans (still waiting for those), but I HAVE managed to build a business that’s bold, u...
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