Alyce Greer - Podcast Details

Shows

Pour It OutTBH Skincare Give Us A Lesson In Re-Branding, How Important is Brand Voice, And Is $9000 Too Much For Social Media Management? With Alyce GreerHelloooo friends! On today’s show, I spoke to Alyce Greer about all things brand voice, strategic copy and TBH Skincare’s recent rebrand. We dove into how community engagement shapes branding, why customer feedback is so important, and what businesses should keep in mind when rebranding. Plus, we shared our top tips for finding your brand’s voice and personality and whether social media agencies are worth the money. Tune in for all the juicy details!Time Stamps02:42: Rebranding @tbhskincare_ 08:18: The Do’s and Don’ts of Rebranding12:09: Why Customer Research i...2025-03-1943 min

Unemployed & Afraid“There's always something that you can bring that nobody else can do,” Alyce Greer, Director of Bossy.Copy I couldn’t have found a more wonderful guest for this 100th episode of Unemployed & Afraid - she gets us, she is us. Alyce Greer, Director of Bossy Copy, is someone who has built a business around trusting the uniqueness of her voice and backing herself to create an offering and a business that’s exactly right for her and her customers. She’s here for trusting your own business ideas, putting it out there, and letting it grow – the perfect analogy for this 100th episode that I am so proud to put out there for you...2023-10-2245 min

How Do You HustleHow to use digital media to your advantage with Ashli and AlyceIn this episode, we deep dive into the world of digital media and marketing with two of the best in the biz. We talk to friends and founders, Alyce Greer and Ashli Templer, who have years of experience working with businesses and retailers across the country to grow their brands online, as well as their own.Ashli has worked within the social and digital space for the last 11 years, connecting brands Sportsgirl, Hairhouse, Bardot, I Quit Sugar, Shaver Shop, QV, Eylure London and more with their customers online. She utilised this experience to build her own...2023-08-1542 min

The Bossy. TypeWriting No-F*cks-Given Copy for Your Website, Emails + CaptionsOnce you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it.No idea where to start with your website copy? Guilty of writing fluffy, sweet emails? Want to take up more space on Insta? In this ep, I break down my favourite tricks for sounding more confident across all of your platforms. In this e...2023-04-1021 min

The Bossy. TypeThis 1 Exercise Will Help You Add More Personality Into Your BusinessOnce you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it. If you're a service provider (and clients are coming to you for your specific skills, expertise or process!) I strongly believe your personality should inspire your brand voice — which is exactly what I've done with Bossy. By doing this, your dream clients will be drawn to...2023-04-0312 min

The Bossy. TypeHow I Build a Brand with Bossy.-level ConfidenceOnce you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it. Now, you know your girl loves to talk about personal brand, confidence, and standing out in your space. This is not because I just love attention (lol) but because over the past 6 years I’ve discovered you NEED confidence (in yourself and your business) if you...2023-03-2822 min

The Bossy. TypeMy 2023 Instagram Strategy: What I'm Doing to Boost Engagement + Make Sales!Love what you hear in this episode? Make sure you enrol in Caption Coach! It's my workshop mini-course that will help you confidently create Instagram content that saves you time, stands out from the sea of same, and scored crazy high engagement. Enrol for instant access: https://www.bossycopycollege.com/caption-coach In 2023, I'm planning to shake up Bossy.'s content — big time. The first item on my list? Instagram. ICYMI, we introduced a shiny new second account. In this episode, I break down why I've done it, how they'll differ and the exact content creation process I use...2023-03-0721 min

The Bossy. TypeTikTok Who? Why Your Instagram Captions Are More Important Than EverSAVE THE DATE! Tuesday 28 FebruaryCome along to Content Class (it's free!) where I'll give you the simple 3-step process I use to create Bossy.'s content, and give you an idea-to-caption breakdown of the posts that have received over 100 saves! To come along live or catch the replay, make sure you're registered: https://www.bossycopycollege.com/caption-coach-masterclass.As business owners, our own social media channels always fall to the bottom of the list. It doesn't help that content creation is SO time-consuming, and it's always impossible to think of a caption. But before...2023-02-2018 min

Sales Without SocialsWords, Words, Words - why your copy is central to generating leadsWords are super powerful, especially when it comes to your marketing. The words you use on your website, your content, your email marketing, your package, pitch docs…. Everything is central to attracting the perfect fit clients for your business.In today’s episode, I am talking to the word guru, director, and boss lady of Bossy Creative, Alyce Greer.I am in love with their brand and how they have used words to create huge business growth and transform not just their business but their clients tooYou will not only love Alyce but...2023-02-1440 min

The Bossy. TypeLaunching Something? This is How to Write Super-Creative, Highly-Converting CopyLaunching a course, program or service? You might not realise just how important your copy is. Learn from my recent launch to write super creative, highly converting copy across your platforms so you can stand out and make sales. In this episode, I cover: Why you should care about launch copy Improving click + open rates The Instagram content that performs best The DM strategy you need to start usingWhat to include in your sales page Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! If you liked t...2022-12-1624 min

The Bossy. TypeDoors to Bossy. Copy College Now Open!Bossy. Copy College is officially taking enrolments for the Class of 2023! This self-paced course is for product + service based businesses and freelancers who want to *confidently* DIY a killer tone of voice and write every word needed for a brand that makes a serious punch — all without spending hours staring at the f***ing blinking cursor, or $15k+ with an agency. The college doors close at 11:59pm on Tuesday 13 December — no exceptions.In this episode I cover: Why BCC is so much more than a copywriting course How it will help you level up...2022-12-0908 min

The Bossy. TypeMethod Acting: How I Weave Someone's Personality Through Their Copy (+ Real Examples!)SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register.Are you a service provider, freelancer or creative? Your tone of voice + copy is going to be a lot different than your product business counterparts. For starters, it's all about you. In this ep, we go over how...2022-12-0517 min

The Bossy. TypeHow to Pimp Your Copy with a Word + Phrase BankSAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register.Introducing my favourite copy hack of all time: the word + phrase bank — think of it as a shortcut to engaging, creative, easy and effective copy! The best bit? You don't need to be an expert; it takes just 4 st...2022-12-0116 min

The Bossy. TypeHow to Sell Without Being a Total SleazeSAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register.Ever wondered how to sell — without actually selling? As a business owner, it's your MOST important job, but it doesn't always come naturally. Today I'm sharing my best tips for selling naturally, honestly and authentically. In th...2022-11-2816 min

The Bossy. Type3 Take-Home Exercises to Build a More Confident + Authentic BrandSAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT. I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register. In the masterclass we'll be exploring the power of a confident, authentic, look-at-me brand. This episode will give you a taste of what's to come, plus 3 of my favourite take-home exercises for boosting your confidence and authenticity instantly. 2022-11-2114 min

The Bossy. Type[Bonus!] How to Land Clients, Make Money + Stand Out!SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDTWant your dream clients to book you, buy stuff and bow down to your brand? In this free masterclass, I'll teach you how to make a Bossy.-sized bang in 2023 using the exact framework I applied (and continue to apply) to Bossy. Copywriting.To come along (or catch the replay) you MUST be registered. Head here to save your seat: https://www.bossycopycollege.com/lecture-series-register. 2022-11-1705 min

The Bossy. TypeShould You Hire a Copywriter or DIY? (Spoiler: It's Not What You Think)Something's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023. Want in? Be following @bossy.copywriting on Insta, where I'll reveal everything reeeeeal soon.It's a question I get asked all the time: should you DIY the copywriting process or cut your losses and hire a professional? Spoiler alert: They're both awesome. Today, I'll break down the pros and cons of each so you can make the best decision for your biz.In this episode, I cover: What copywriters can do that you ca...2022-11-1427 min

The Bossy. TypeWhy Our Pricing Pack Lands Loads of Clients, Despite the Agency FeesSomething's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023. Want in? Be following @bossy.copywriting on Insta, where I'll reveal everything reeeeeal soon.Let's talk about the (green) elephant in the room: costings. Despite the agency fees, our pricing pack doesn't turn off clients — in fact, it helps us land them! In this ep, I'm gonna teach you how. In this episode, I cover: How we stay booked and busy, despite the feesThe best structure for your pricing pack How to write your se...2022-11-1016 min

The Bossy. TypeCreative Exercises to Bring Your Brand Voice to LifeSomething's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023. Want in? Be following @bossy.copywriting on Insta, where I'll reveal everything reeeeeal soon. It'll come as no surprise we do brand voice development differently to every other copywriter and agency. These fun creative exercises are a huge part of our process — not just because they help us think out-of-the-box, but because they create super unique brands. In this ep, I'm teaching you how!In this episode, I cover: Brand voice development, Bossy. styl...2022-11-0718 min

The Bossy. Type6 Signs Your Business Needs a Confidence BoostGuilty of calling it your 'little business'? Suffering from comparison trap? Embarrassed by... literally everything you write? Sounds like you need a confidence boost. In this episode, I cover: What it means to be a 'confident brand'How I built Bossy., the MOST confident brandHow I differentiate between my personality and Bossy.'s6 major signs you need a confidence boost How to diagnose — and solve — the issue/sWanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please ta...2022-11-0314 min

The Bossy. TypeBrand + Copywriting Value Bombs to Live ByThis episode is brought to you by my free masterclass, Copy Camp. Steal my creative processes for crafting bold brand voices and writing creative copy that $ells! Head to https://www.bossycopycollege.com/copycampmasterclass to check it out.ICYMI, this masterclass went down live in July. Lucky for you, the main event is still available to watch at the link above. It's 1.5hrs of goodness! In this episode, I'll drop the biggest value bombs.Keep your eyes peeled, cos in December 2022, there'll be a brand new epic masterclass going down!In...2022-10-3116 min

The Bossy. TypeSave Me: How I Get 300 Saves on My Insta PostsThis episode is brought to you by my free masterclass, Copy Camp. Steal my creative processes for crafting bold brand voices and writing creative copy that $ells! Head to https://www.bossycopycollege.com/copycampmasterclass to check it out.Lately, I've become obsessed with checking my Instagram analytics to see how my posts are performing, and the content I need to post more of. There's one type of content that lands me 100+ saves, every time.In this episode, I cover: Why saves are so importantThe type of content that gets me at least 100+ s...2022-10-2733 min

The Bossy. TypeThe Bossy. Type is Back, Bitches!After a year-long hiatus, The Bossy. Type is back on the airwaves. What better way to kick things off than a big 'ol catch-up? In this episode, I cover: Where we've been this year!How Bossy. HQ has grown up (staffing, services + more) Bossy.'s courses + mini-courses you can enrol in Biiiiig exciting plans we have for 2022/2023 The new copywriter mentor program we're launchingGet a taste for Bossy. Copy College (and steal all of my creative processes!) by heading to bossycopycollege.com/copycampmasterclass and registering for the free 1.5hr masterclass. If you're tempt...2022-10-2414 min

SPARK FoundersA Wine With: Alyce GreerJoin us for #awinewith Alyce Greer, Founder of Bossy. Creative. Discover more female founder interviews on SPARK TV | https://www.sparkfoundersprogram.com/spark-tv For SPARK membership | https://www.sparkfoundersprogram.com/membership 2022-07-3144 min

Unplug In Paradise: The Podcast44. Perfect Your Copy + Stand Out Anytime You Go Online | Feat. Alyce from Bossy. CopywritingSo psyched to be on the show chatting with my business pal, Alyce Greer, Director + Head Writer of Bossy. Copywriting, to nut out what travel agents need to do to leverage their personal brand with copy & creative writing. Why planning your copy to align with your content is the key to growing your online brand as well as your travel business to get that commish' in the bank! Head to the show-notes for full episode and details https://travelbystephanie.com.au/44 2022-04-1240 min

The Steph Gorton ShowMastering your copywriting ✏️, Finding your inner bad cookie 🍪 and being CONFIDENT in your brand 💥 with Alyce Greer from Bossy CopyOn today's episode we are talking about COPYWRITING (not the legal copyright) but about your WORDS and why your brand voice is your most underutilized tool in your toolbelt. We’re joined by the Director and Head Writer at Bossy Copy, Alyce Greer. She started her biz in 2016 when she realised boring words and bad grammar were the reasons she liked making margaritas so much, and that too many people were attempting to write their own copy and content when they should probably just stick to their day jobs. Her clients include the likes of Koh...2022-04-0446 min

My Business Playbook212: Why tone of voice is your secret weapon with Alyce Greer of Bossy CopywritingToday we welcome back a dear friend of the show, Alyce Greer of Bossy Copywriting. We are talking all things tone of voice and why you need to develop your brand tone of voice in order to cut through the noise. You'll learn: 🌟 What tone of voice actually is (and why you need it) 🌟 Simple tricks to DIY your tone of voice 🌟 How to implement your tone of voice across your website, socials, emails and internal comms 🌟 Why polarising people may not be the worst thing for your brand Alyce’s Instagram Bossy Creative Website Watch the Bossy Copy College Summer...2022-03-2145 min

The Bossy. TypeBad Cookie: What Happens When I Write Whatever the F*ck I WantThis episode is brought to you by my free masterclass, Bossy. Summer School: How to DIY a bold brand voice + cheeky copy, so you can stand out, sell out, sound like you + save loads of time. It's going down Thursday 2 December @ 10am (AEDT)! Register here or via https://www.bossycopycollege.com/summerschool.Introducing Bad Cookie, the inappropriate brand I built for Bossy. Copy College, and an example of what happens when I do whatever the f*ck I want when it comes to brand voices and copy. I created Bad Cookie fo...2021-11-2920 min

The Bossy. TypeHow I Wrote These 5 Record-Breaking Insta CaptionsThis episode is brought to you by my free masterclass, Bossy. Summer School: How to DIY a bold brand voice + cheeky copy, so you can stand out, sell out, sound like you + save loads of time. It's going down Thursday 2 December @ 10am (AEDT)! Register here or via https://www.bossycopycollege.com/summerschool. In my upcoming masterclass, I'm diving into writing killer copy for Instagram. But first, let's look at some of my best-performing posts and I how I wrote the captions to match, so you too can break the internet. In thi...2021-11-2524 min

The Bossy. TypeEcomm Biz? These are the Email Flows You Need Like, YesterdayA lot of businesses get their auto email flows wrong — especially in the early days. They pay all their attention on the 'big stuff' (websites, packaging etc) and leave their Very Important Emails to their email or commerce platform. But the standard templates don't cut it, and it affects everything from your customer relationships to your bank balance. Here, I run through the email flows that you absolutely need if you’re a ecomm business. For 'open me!' subject lines to match, follow this ep with episode 35.In this episode, I cover: The benefit...2021-11-2215 min

The Bossy. TypeThis is why no one opens your emailDo you open enewsletters? Probably not. Most people are brutal with their inbox — add to that the average open rate of emails is only about 21% (according to Mailchimp), and it’s not looking good for the contents of YOUR emails. It just goes to show the subject line is IT — so you better give it the love and attention it deserves. Today, we’re dissecting subject lines and how we can make them our bitch, with a lesson taken from Bossy. Copy College. In this episode, I cover: The two parts of your subject line you ne...2021-11-1815 min

The Bossy. TypeQuickfire tips for fire SEO copyOne of the biggest struggles when it comes to SEO is trying to strike a balance between SEO copy and creative copy. Many copywriters will tell you they do both — they probably don't. Our SEO writer, Taylah, hosts a guest lecture as part of Bossy. Copy College and for today's ep, I'm stealing some of her favourite tips that you can implement for yourself. In this episode, I cover: What is SEO What killer SEO can do for your business Why it's near impossible to have SEO copy, without forfeiting tone of voice (and our spec...2021-11-1512 min

The Bossy. TypeThe 4 F's to F*cking Fantastic About Us Pages (+ Free Workbook!)Eight months later and The Bossy. Type is back! I've been working on my first ever course, Bossy. Copy College, all year and have learned so much about my own process. One of the biggest revelations was how I write About Us pages, bios and brand stories. After unpacking and refining my method, I couldn't help but share it — especially because these pages have a reputation for being insanely difficult to write (seriously, who wants to talk about themselves that much???). This process is SO easy, yet it always results in an effective and highly engaging About page...2021-11-1018 min

Honestly ImperfectHow to Ace your Social Media and Website Copy with Bossy CopywritingSend us a textIn this episode, I sit down with Alyce Greer, the Director and Head Writer behind Bossy Copywriting. Alyce shares the tricks of the trade behind writing copy that keeps your dream customers wanting more. We delve into everything from the secrets behind writing scroll stopping social media captions to discovering your own brand personality. WE CHAT ABOUT: What inspired Alyce to launch the Bossy Copywriting supergroupHow to tailor your copy to attract your dream customersWhat your brand personality is and how to weave it into your copyTips for wr...2021-06-3030 min