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Showing episodes and shows of
Alyson Lex And Jennie Wright
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System to THRIVE
173 - 6 Steps to Podcast Guest Spots That Boost Your Business
You know you should be a guest on other people’s podcasts… but you don’t really know how to make it happen OR how to make it work.In this episode, we’re going to give you our step by step plan that has led to a whole LOT of money generated for our individual businesses (and yes, you’ll get to listen to Alyson tell “the story” AGAIN)...And we’ll also give you options on how you can make it happen for yourself.For full show notes and resources, visit https://systemto...
2022-10-13
26 min
System to THRIVE
160 - Tame Your To-Do List with Louise Miller
Hey there. Alyson here. And if you’re anything like me… you’ve got bits and scraps of paper ALL over the place with ideas, notes, things to think about, research, wants, shopping reminders, and actual work-stuff that needs to be done to, you know… make profit.But if you’re like me, you ALSO know that’s not exactly sustainable, is it? And no matter how many tools, proven systems, processes… whatever! you try… they just… don’t stick.That’s why Louise Miller is here to talk to us about what to do when we want REAL prod...
2022-07-14
23 min
System to THRIVE
143 - The Simple Act of Giving a D**m and How It Makes Working Together Better
In this off-the-cuff recording, Jennie & Alyson talk about what it really looks like to work with someone else - including the relationship that needs to happen, the communication issues that arise, and what makes it all work.If you’ve ever thought about working with a JV partner or you have someone closely working with you in your business, this episode has some really important takeaways to keep in mind.For full show notes and resources, visit https://systemtothrive.com/143.
2022-03-17
15 min
System to THRIVE
129 - Alyson’s Favorite Episode from the podcast - Real Time Creation 30 - Watch As We Create a Challenge
We’re having a blast with sharing our favorite episodes ever, and Alyson’s was also a huge hit with listeners.
2021-12-21
37 min
System to THRIVE
128 - Jennie’s Favorite Episode So Far - How to Grow Your Business with a Tech Stack
This is a fun treat, today I’m sharing my favorite episode from 2021 - and it’s all about how to run your business with a tech stack, quick tip 28. Have a listen and enjoy.
2021-12-16
09 min
System to THRIVE
124 - How to Raise Your Prices (and deserve it!) with Robin Waite
We all hear “raise your prices” and “charge your worth” but what does that REALLY look like? How can you raise your prices and feel that you’re actually earning the increase in income?Robin Waite is here to show us exactly how that can happen - how you can build the right thing for the right person so you can charge a premium for your product or service.PLUS he’ll show you how to do it yourself and Jennie & Alyson will be your guinea pigs...For full show notes and resources, visit https...
2021-12-02
44 min
System to THRIVE
122 - The 10 Questions We Get (All the time) About Sales Copy and Copywriting - Answered
Ever wanted to know more about what copywriters do? Ever wanted to ask a copywriter questions? Well we roped Alyson into answering the top 10 questions she gets asked on a regular basis.For full show notes and resources, visit https://systemtothrive.com/122.
2021-11-25
33 min
System to THRIVE
116 - The Ego Equation in Your Business
If you struggle to scale, you’re constantly going through people on your team, you always feel like it’s you against the world and no one can do what you do as good as you…. Then you might have an ego, and not the good kind.Listen in to hear about a disastrous date Alyson was on where she realized her date had the biggest ego, and how cleaning public bathrooms can show why we need to treat others how we want to be treated and how this all relates to our businesses.For full s...
2021-11-04
30 min
System to THRIVE
Quick Tip 60 - How to handle the stress of a list build and still have a life
In this quick tip, Jennie shares how you can handle the stress of building a list without having to give up your life to do it. Jennie talks about boundaries and triggers for stress, and how to manage your own expectations and that of others (team, your spouse, family etc.) when you're working on a list build.
2021-10-25
10 min
System to THRIVE
112 - Your Next Email Strategy to Gain Clients Now
If you have an email list… you have the opportunity for sales. You just have to know how to use it right. (And if you don’t have an email list, check the show notes for a link to our best list building episodes.)In this episode, Alyson will break down her 6-step book a call email sequence designed specifically to get those subscribers on the phone and ready to buy.For full show notes and resources, visit https://systemtothrive.com/112
2021-10-21
30 min
System to THRIVE
104 - How We Organize The Back End of Our Businesses
Maybe you’re like us and have been building a business on your own and decide to team up with someone for a part (or all) of it. Maybe you’re looking to start a brand-new business with a partner and you want to set it up right from the get go.Either way - there are 3 things you’ve got to master in order to make it happen: Communication, Organization, and Execution. In this episode, Jennie & Alyson share exactly what THEY’RE doing to help you make some good decisions along the way.For full sho...
2021-09-23
38 min
System to THRIVE
Quick Tip 55 - Unapologetic Messaging and How It Helps You Find Your Audience
Are you unapologetic with your messaging? Or are you afraid to turn people off so you kneecap yourself and hold yourself back?In this quick tip, Alyson will talk about how being unapolgetically you can actually help you WIN new customers... and three quick things you can do this week to make sure you're on the right track.
2021-09-20
08 min
System to THRIVE
102 - How To Show The Mess withOUT Being a Hot Mess
Be you, be authentic, be transparent. Great words to live by… but how much is TOO much? How much mess should you show to your audience?Do you give them the down & dirty play by play of every little thing that goes wrong? Or do you hide it all behind an “everything’s fine” facade and build a persona that never makes a mistake?How do you address the mess? Jennie & Alyson will share their experience and some rules to follow when you want to share a mess of your own.For full show not...
2021-09-16
23 min
System to THRIVE
Quick Tip 54 - Are you down with OPA?
In this weeks quick tip, Jennie gets down with OPA (Other people's audiences) and shares how you can use this method to grow and scale more quickly - especially if you don't have funds or ability to use paid marketing.
2021-09-13
05 min
System to THRIVE
100 - Biggest Lessons from the Last 100 Episodes
We are celebrating in a B-I-G way today - because today marks our 100th official episode!Listen in as Jennie & Alyson talk about their biggest takeaways, favorite guests, and what they would say to anyone thinking about starting a podcast. This episode is reflective, fun, and surprisingly poignant. We didn’t know we had it in us. :)See the full show notes and resources at https://systemtothrive.com/100.
2021-09-09
37 min
System to THRIVE
Quick Tip 53 - The 4 Keys To Successful Offers
Have an offer that flopped? You're not alone. But there ARE 4 things you can double check to give your offers, launches, and products the best shot at success... and Alyson will go through all of them quickly for you on this quick tip episode.
2021-09-06
11 min
System to THRIVE
Quick Tip 52 - Easy affiliate marketing tips if you’ve never done affiliate marketing before
In this weeks quick tip, hear from Jennie on how you can use affiliate marketing in your business with some easy tips. If you've never done affiliate marketing before, this is a great place to start.
2021-08-30
05 min
System to THRIVE
Quick Tip 51 - How to Passively Generate 1-10 New Leads Per Day on Your Social Profiles
You're already doing organic community-based work on Facebook and Instagram... right?Why not leverage that to passively generate some more list growth? Listen to this quick tip as Alyson explains why this works - and gives you the exact step-by-step to make it happen.
2021-08-23
08 min
System to THRIVE
Quick Tip 50 - How Much Should You Hit Pain Points In Your Copy
You'll hear both sides: "Hit the pain until they're so bummed out they'll buy!" and "Don't say anything about pain - just give them the good stuff they can expect!"But IS there a place for negativity in your copy? SHOULD you be hitting the pain points? Is there a happy medium that converts well AND makes you feel like a good human being?Alyson will talk about where that line is in this week's quick tip.
2021-08-16
14 min
System to THRIVE
92 - Gathering the RIGHT Experts For Your Next Online Summit
The experts you choose for your list build summit can, frankly, make or break your success. And it can also feel incredibly overwhelming to think about choosing experts, figuring out where to find them, and knowing how to tell whether they’re a good fit for your event.In this episode we’ll break down the must-haves and must-nevers when it comes to choosing experts for your summit. Both from our own personal summits and Jennie’s experience producing over 300+ summits.See the full show notes and resources at https://systemtothrive.com/92.
2021-08-12
32 min
System to THRIVE
Quick Tip 49 - Using a Content Upgrade To Capture Your Book Buyers' Information
The people who buy and/or read your book are some of the most invested and hot leads you're going to get. And with a content upgrade, it allows you to proactively reach those readers to draw them into your world - rather than hoping they'll find you on their own. In this quick tip, Alyson will break down what a content upgrade might look like, how and why it works, and some different places you can use them for the best results.
2021-08-09
08 min
System to THRIVE
Quick Tip 48 - Easy Social Media Pillars for Authors (and aspiring authors)
In this weeks quick tip, Jennie shares the easy to build social media pillar plan that helps you get posting and building your community. Publishers WANT authors to have established online communities and email lists and often reward that with bigger and better publishing deals. Why? Because an established audience online often translates to more book sales and means there is already a market they can tap into. Listen to today's quick tip for the easy 5 pillar social strategy for authors.
2021-08-02
08 min
System to THRIVE
Quick Tip 47 - How To Determine Your Budget for Copywriting
Have you ever wondered how much you SHOULD be spending on a copywriter? In this quick tip, Alyson will break down the 3 steps to determining what your copy budget is... and how you can make it all work no matter how big your launch might be.
2021-07-26
07 min
System to THRIVE
86 - Giving Value: What Does It REALLY Mean?
Have you heard someone tell you to “give value”... but you’re not really sure what the heck it means?! It drives us CRAZY because we’re told over and over and over again to “give value” but we’re never actually given the breakdown of what that MEANS.Well no more! Jennie & Alyson are defining, in depth, once and for all, what it looks like to give value to your audience.For full show notes and resources, visit https://systemtothrive.com/86.
2021-07-22
23 min
System to THRIVE
Quick Tip 46 - Why "All in one solutions" are NOT the solution for continued success
In this quick tip, Jennie jumps back into the discussion of Tech Stack vs. All In One Solution. (Learn more about tech stacks in Quick Tip #28). If Jennie sounds a bit sassy... it's because she 100% is. We are constantly running into potential clients who've had horror stories to tell about having the wrong tech in place, and we do a lot of "swoop in and save" for our clients, moving them to the right tech stack for their business and away from all in one solutions that just were not serving them or their customers. ...
2021-07-19
11 min
System to THRIVE
84 - Planning for Efficiency - How Do You Do All The Things Without Doing All The Things?
We all have the same number of hours in a day. The difference between us is how we use them. And while Jennie & Alyson aren’t productivity experts… they HAVE been in business for a while and have figured some things out. (Things you won’t find on those “get more stuff done” lists on Google.)Listen to them discuss the 4 different buckets of things to consider when it comes to productivity, efficiency, and getting stuff done in your business.For full show notes and resources, visit https://systemtothrive.com/84.
2021-07-15
29 min
System to THRIVE
Quick Tip 45 - 3 Types of Testimonials ... and how to get them
Not every testimonial is created equally - in fact, there is one type that you want to get above all others! In this short tip, Alyson is going to walk you through the 3 main types of testimonials you can get for your business... PLUS how to get them.
2021-07-12
08 min
System to THRIVE
82 - Your Website: Is It the Cornerstone Of Your Online Presence? (A discussion)
There’s a growing trend of online business owners who are putting off building a website. And to some, this is a good idea. To others, not so much.Jennie and Alyson will break down the different sides of whether you NEED a website to run a business - and whether it’s really the cornerstone of your online presence like so many think it is.For full show notes and resources, visit https://systemtothrive.com/82.
2021-07-08
23 min
System to THRIVE
Quick Tip 44 - Why you should consider experts support vs. a package of templates to build your online summit
In this quick tip Jennie shares how you should be cautious about buying some of these templates and "how to"s for online summits. Let's actually be really real - we wanted to call this quick tip " Why you should reconsider spending money on a summit “how to” but... that sounded a bit... ohhh sassy. Having produced over 300 summits, Jennie has seen the good and the bad with these kits and template packs, and has had to "save" more than one summit host who's stuck and doesn't know what to do. We hope this...
2021-07-05
08 min
System to THRIVE
80 - What A Summit Producer REALLY Does vs. What People Think They Do
Ever wondered what a summit producer really does? It’s not what you think! Sure there’s the tech and some support, but it goes way beyond that in terms of making the summit individualized and successful. In this “interview style” episode, here how Jennie recently supported Alyson on her online event as a summit producer and the details into how that worked.For full show notes and resources, visit https://systemtothrive.com/80.
2021-07-01
27 min
System to THRIVE
Quick Tip 43 - Should You Purge Non-Buyers from Your Email List?
Alyson recorded this quick tip in response to a Facebook post she saw that asked "Does anyone ever feel guilty getting rid of non-buyers from your email list?" This made her realize that maybe people are unsure about who's actually ON your email list and how to communicate with them appropriately.
2021-06-28
07 min
System to THRIVE
Quick Tip 42 - Save Time With Templates In Your Business
In this week's quick tip, Jennie shares the big time saving tip both her and Alyson use with templates. You can template almost anything in your business to help save you time AND be more efficient. Did I mention it also helps you convert more clients? Yes... it totally does. Listen in for how.
2021-06-21
08 min
System to THRIVE
Quick Tip 41 - Where To Quickly Find Customers & Prospects
Want to generate some fast cash in your business? In this short episode, Alyson will break down the 3 places you can find potential hot leads for your business - and an overview of how you can connect with them and turn them into income.
2021-06-14
05 min
System to THRIVE
74 - Boost Your Summit All Access Pass Sales In Just 3 Steps
You host a list build event, like a summit, to generate leads. Of course. BUT that doesn’t mean you don’t want to generate revenue from the event, too!There are 3 things to consider when creating a VIP or all-access upgrade for your event. These 3 things will greatly increase your take-rate on the offer… and we should know. Between us, we’ve produced 302+ summits (admittedly, just 2 of those are Alyson’s - the rest is all Jennie!) and we’ve gotten some great results.We’re breaking it all down in this episode.For full sho...
2021-06-10
25 min
System to THRIVE
Quick Tip 40 - The Easy Peasy Way I Track my Numbers
In this weeks quick tip, Jennie shares how you can really easily track your numbers in your business withOUT it being a huge to-do, or tracking dozens of numbers and making it complicated. You have to know your numbers, it's how you understand where the business is going, if there's some trouble up ahead (so you can fix it before it gets bad!) and celebrate the wins.
2021-06-07
08 min
System to THRIVE
Quick Tip 39 - The 6 Critical Questions You Must Ask (and Answer!) About Your Audience
In this short episode, Alyson will break down the 6 questions to ask yourself BEFORE you begin writing copy - and even give you a little behind the scenes about WHY you should consider it.Plus check out her conversion-focused event at freeonlinesummit.com.
2021-05-31
06 min
System to THRIVE
Quick Tip 38 - Surprise! What I'm learning as I redo my website
In today's quick tip, Jennie shares what she's learning about herself and the process of redoing her website - which right now is a hot hot mess.
2021-05-24
05 min
System to THRIVE
66 - Launching 2 Summits 6 Weeks Apart - Behind the Scenes
Want to know the truth about what it takes to launch a summit? How about 2 of them just a month and a half apart from one another?In this episode, Jennie & Alyson will give you the real, behind-the-scenes information you’ll need before you launch your first - or next - summit. From the hard to the worth it - we’re sharing it all.For full show notes and resources, visit https://systemtothrive.com/66.
2021-05-13
34 min
System to THRIVE
Quick Tip 36 - Stop creating "Conversion Confusion" with multiple promotions to your list at once
On today's quick tip, Jennie gets into a bit of a rant on why you shouldn't be promoting MULTIPLE events to your list (like being a guest speaker on a summit). Listen in for more information
2021-05-10
03 min
System to THRIVE
Quick Tip 34 - What you can learn from my most recent list build (the Grow and Profit Online event)
In this quick tip Jennie gives you the low-down on how her most recent summit "Grow & Profit Online" went. Even after producing around 300 summits, there was still some cool moments and some "holy crap this is happening" moments. From relationship building, tech issues and the inside track on what gets experts to really promote... you'll want to listen to this quick tip!
2021-04-26
10 min
System to THRIVE
Tip 33 - The One Thing That Will Kill Your Business Faster Than a Bad Marketing Plan
In this special quick tip, Alyson will share a personal story to help you avoid the one thing that will kill your business.It's pretty important, so take 10 minutes to listen now.
2021-04-19
11 min
System to THRIVE
Quick Tip 32 - How to go ALL OUT in your last week of promotion and snag those last subscribers to your list build
Before we dive in - Jennie's FREE online summit is starting April 19th, 2021. It's called Grow & Profit Online and you can check it out at http://jenniewright.com/eventIn this weeks quick tip, Jennie shares how you can use some easy techniques to maximize on your list build registrations. Often overlooked, the last week of promo is the most important... including right up to the minute your list build starts. These techniques apply for challenges, summits, webinars, giveaways and more.
2021-04-12
06 min
System to THRIVE
Quick Tip 31 - How To Use “The Magic Window” To Take Action After An Event
In this quick tip, Alyson will give you her plan for taking action from whatever training you receive - whether it's on a podcast (ahem) or a live event (when they start happening again)... and how to take advantage of "The Magic Window" to really get stuff done withOUT losing motivation or excitement.
2021-04-05
12 min
System to THRIVE
54 - Weird Holidays You Can Use In Your Marketing
You've heard of Black Friday or Cyber Monday deals. But what about National Squirrel Day and the other 362 days of the year?Did you know there's a holiday every. single. day?! It's true. And while they're off the wall, kinda funky, and completely full of personality... they're also a HUGE way to drive attention and traffic into your business. For your social, your sales, your offers, your launches... you can tie anything into a holiday.In this episode, Jennie & Alyson will break down exactly what steps you can take, brainstorm some ideas... and you'll even...
2021-04-01
28 min
System to THRIVE
Quick Tip 30 - Stressed Out by Launches? It's Affecting More Than Just You...
In this weeks quick tip, Jennie shares how her stress levels when she launches was having a huge effect on those around her AND on her results. She invites you to take a look at how you acting and working with stress around launch-time and how to consider changing your mindset for a better result (and less drama in your life).
2021-03-29
05 min
System to THRIVE
Quick Tip 29 - The 5 Critical Questions Your Copy Must Answer (If You Want to Make Sales)
Want a quick copy checkup for your sales page, landing page, or email? If you're looking for conversions, this quick tip is for you.In this short episode, Alyson will give you a 5-question "copy test" to make sure you're hitting the BIG POINTS your readers want to see in your copy.
2021-03-22
05 min
System to THRIVE
50 - Which List Build Is Right For Me?
The very idea of a list build might be overwhelming to you - but what SHOULDN’T be overwhelming is choosing what list build you’re going to use in the first place. In this episode, Jennie & Alyson will break down the main kinds of list builds, when to use them, and why you should choose each type of list build depending on your goals… plus how you might be able to use them all together to reach your maximum potential.For full show notes and resources, visit https://systemtothrive.com/50.
2021-03-18
34 min
System to THRIVE
Quick Tip 28 - How to Use a Tech Stack to Grow Your Business
In this quick tip, Jennie shares how to use a tech stack to be more efficient with growing your business. Some people prefer an "all-in-one" system or to get in on the ground floor with a new platform that is in development. Jennie prefers a solid tech stack and shares why in this training.The programs and platforms you use really do matter, and not just for today, but for how you build out your business in the months or years to come. Sometimes we have the wrong tech and it holds us...
2021-03-15
08 min
System to THRIVE
Quick Tip 27 - Are You Making These 3 Sales Copy Mistakes?
Alyson will show you how to avoid the 3 biggest sales copy mistakes she sees people make... but be prepared for a bit of a rant because she's super passionate about these!
2021-03-08
07 min
System to THRIVE
Quick Tip 26 - Are You Making These 4 Mistakes Planning Your Summit?
In this Quick Tip, Jennie who's done over 300 online summits, talks about the 4 mistakes you might be making while planning your next online (or first!) summit.
2021-03-01
06 min
System to THRIVE
Quick Tip 25 - Making The Case For Direct Mail
Have you thought about your mailbox lately? Not your inbox... but the one where you actually get physical letters?The truth is this is a pretty amazing opportunity for YOUR business... if you know how to use it right. In this 8 minute quick tip, Alyson will give you some insight into how and why direct mail can be used to market your business.
2021-02-22
08 min
System to THRIVE
Quick Tip 24 - Putting the Spark Back Into Your Business (if you feel it's gone)
In this weeks quick tip, (the day after Valentine's Day no less) Jennie shares how she's fallen in and out of love with her business and what keeps the spark alive for her. You're not always going to love working in your business, but you can find the ways to create the long term success and happiness you want, it just takes a bit of work. Enjoy this weeks quick tip.
2021-02-15
08 min
System to THRIVE
40 - Why We're Not on Twitter (and Other Lessons About Where Your Ideal Clients Play)
It’s really easy to think that you have to be on every social platform there is in order to get your ideal client’s attention. But trying to show up everywhere can lead to basically just one thing: burnout. (Sorry Gary V)Jennie & Alyson talk about where they are, where they’re not, and why they’ve made the decisions they have.Check out our 128 content prompts for your business - get it free at https://systemtothrive.comFor full show notes and resources, visit https://systemtothrive.com/40.
2021-02-11
24 min
System to THRIVE
Quick Tip 23 - Clubhouse and Rules for Shiny Strategies
Wondering what the fuss is about Clubhouse? Or maybe you're thinking about trying TikTok. Or perhaps you're like Alyson and have completely avoided ALL new shiny strategies as they pop up because you're not sure how to keep boundaries while making them work for you.In this 8-minute quick tip, Alyson outlines 3 rules she set before she stepped into the Clubhouse world... and how she knows whether it's something to keep pushing or if she should stop hanging out there.
2021-02-08
08 min
System to THRIVE
Quick Tip 22 - Your Business is Leaking Leads - Here's How to Stop It
In today's quick tip, Jennie shares how your business is leaking leads and the ways you can stop it. Make sure you check out Episode 2 for more info on what Jennie talks about!
2021-02-01
09 min
System to THRIVE
Quick Tip 21 - The Unsolicited Pitch and How It Makes Your Audience Feel
Have you ever been the victim of an unsolicited pitch? Or are you following coaching that's pushing you to pitch anyone and everyone, with any means necessary? Alyson will talk about an alternate strategy that will build your business a better way.
2021-01-25
10 min
System to THRIVE
Quick Tip 20 - My word for 2021 - Intensity
In this Thrive Quick Tip, Jennie shares how and why she's chosen the word intensity for 2021. She shares 7 ways she's going to apply it to her business and how you can pull from this and use it to help your business this year.
2021-01-18
11 min
System to THRIVE
Quick Tip 19 - Inside My Successful Lead Generation (which converts to sales) Strategy
In this quick tip, Jennie shares the key to her success with lead generation and ultimately, sales. Use the strategies she shares in your business and let us know how it goes. Jennie also shares that her Ideal Prospect Attraction Strategy Challenge is now open. Totally free and happening soon. Register at http://jenniewright.com/challenge
2021-01-11
07 min
System to THRIVE
Quick Tip 18 - Welcome to Season 2: What to expect!
In this brand new season 2 quick tip, Alyson and Jennie share what's in store for this new season of the System to Thrive Podcast.
2021-01-04
07 min
System to THRIVE
Quick Tip 17 - Confessions of a Reformed List Abuser
Are you guilty of list abuse? Maybe you are and you're just not sure of it.Reformed List Abuser Alyson Lex will show you the types of list crimes you may be perpetuating... and the REAL reason behind them all.
2020-12-28
07 min
System to THRIVE
Quick Tip 16 - How to Fit a Summit Into Your Plans for 2021 And Why You Should Make This a "For Sure" Thing
In this quick tip, Jennie shares how a summit list build should be a real contender in your list building plans for the upcoming year. She flexes a bit on her experience and knowhow AND she offers an opportunity to get YOUR summit taken care of by her and her team. Go to jenniewright.com/buildmysummit to connect with her.
2020-12-21
06 min
System to THRIVE
26 - How to Work With A Highly Paid Expert (and get the most out of your investment)
Working with a highly paid expert - like a copywriter - is NOT the same as hiring someone from Fiverr, tossing them a task and micromanging until the work is done.When you're investing a chunk of change, there are a few things to consider... and a few things you should be looking for in whoever you hire.In this episode, Jennie & Alyson go behind the scenes to show you what it looks like when you hire an expert - and how to get the most out of your investment with them.For...
2020-12-17
38 min
System to THRIVE
Quick Tip 15 - The Power of Guarantees in Your Marketing (and how to create your own)
In this quick tip, Alyson will walk you through the different types of guarantees you can offer... and more importantly, WHY your customer wants one. Plus, you'll get a quick overview of how to create your own guarantee to use in your marketing.
2020-12-14
11 min
System to THRIVE
Quick Tip 14 - Your Expert Promotional Power Move - Getting Experts to Actually Share Your Event Online
In this weeks quick tip, Jennie explains how to turn the tables and put the promotional ball in your experts court to see how they will support YOU during an event where promo is needed.
2020-12-07
04 min
System to THRIVE
Quick Tip 13 - How to Tap Into The Benefits Your Customers REALLY Want
Ever wondered if you're giving the RIGHT information to your prospects in your sales copy? In today's quick tip, Alyson will show you how to dig deep into the benefits your audience needs - and how to make sure you're connecting the dots for your customer so they are led to a buying decision.
2020-11-30
07 min
System to THRIVE
Quick Tip 12 - The 5 Ways You’re Pushing Away Buyers From Your Business (and how to fix it)
In this Thrive Quick Tip, Jennie explains 5 ways you're pushing away buyers (and their money!) from your business and how you can prevent it. Listen in as Jennie gives you some quick and actionable steps to keep this from happening in YOUR business.
2020-11-23
07 min
System to THRIVE
Quick Tip 11 - 3 Copy Changes You Can Make RIGHT NOW To Improve Conversions
In this 7-minute tip, Alyson will share the THREE ways you might be going wrong in your copy... and how you can improve them to increase your conversions. TODAY.
2020-11-16
07 min
System to THRIVE
Quick Tip 10 - 4 Things that Stop an Entrepreneur From Hitting Their List Building Goals
In this weeks quick tip, Jennie Wright breaks down the 4 things that hold back entrepreneurs from list building. These same 4 things can be applied to your sales, your marketing... even things outside of your business.
2020-11-09
08 min
System to THRIVE
Quick Tip 9 - 2 Essential Phrases to Understand & Say About Your Customer
In this quick tip, Alyson will share 2 phrases your customers are practically begging you to understand... and how you can understand this about your ideal client to get them to connect with you on a real level.
2020-11-02
04 min
System to THRIVE
19 - Nail your ads with FB and IG advertising specialist Michelle Bridger
Have you ever used paid traffic for your business? If you have and you want to improve the outcome, or if you haven’t and you’re thinking about it - then today’s interview is for you. We’ve got Facebook Advertising Expert Michelle Bridger with us today and we’re going to be asking the questions you might be thinking of when it comes to paid traffic for your business.
2020-10-29
36 min
System to THRIVE
Quick Tip 8 - The last ditch email technique you should use to add dozens of subscribers to your webinars hours before they launch
In this quick tip, Jennie shares her "last ditch" email technique and how you can use it to keep adding registrants to your free events right up until they launch.
2020-10-26
08 min
System to THRIVE
Want to get to 7 Figures? You'll Need an LLC... With Wendy Byford (Business Building Blocks)
If you're in business in the US, you're going to need an LLC. And with our special guest today Wendy Byford, you'll get all the "sexy" details on why. On your way to 7 figures? Awesome... You better be using your LLC properly to avoid any issues with the IRS, and Wendy shares how.
2020-10-26
22 min
System to THRIVE
18 - Your Promotion Timeline: What to promote, when, and how (no matter how long your promo period is)
Promoting something new takes longer than you think. And in today’s episode we’re going to break down exactly how much time you need to create a successful promotion. Make no mistake! Promotion takes work. There’s only three ways you can successfully promote. You’re either buying your way in with paid traffic, OR you’re working your way in with organic traffic. Or a combo of the two. That’s it. In today’s episode we cover your promotional timeline.For full show notes and resources, visit https://systemtothrive.com/18.
2020-10-22
42 min
System to THRIVE
Monetize Your Mastery with Caterina Rando (Business Building Blocks)
So you know that in order to gain new clients, you’ve got to be seen as the expert by your clients. And frankly, one of the best ways is to land on some stages. BUT 2020 hasn’t really been helpful in that regard, so things are going virtual.Which means there's a HUGE opportunity for you to reach a global audience without ever stepping foot outside your cozy home office… and we knew that we wanted to get someone in here to help you talk about exactly how to do that.Enter Caterina Rando - an a...
2020-10-21
35 min
System to THRIVE
Quick Tip 7 - How to Improve Your Funnel Results Using Conversion Checkpoints
In today's quick tip, Alyson will share with you what Conversion Checkpoints are and how understanding the way these work within your funnel will help you improve your results!
2020-10-19
07 min
System to THRIVE
17 - Answer These 5 Questions if You Want to Scale
So you want to scale your business? Congrats! Scaling opens up your business to so many amazing opportunities. More income, more freedom, helping more people and realizing some long desired dreams.In this episode we cover what it takes to scale, all while asking you 5 questions that will reveal if you’re truly ready.For full show notes and resources, visit https://systemtothrive.com/17.
2020-10-15
37 min
System to THRIVE
Quick Tip 6 - The Common Mistakes People Make in Their Businesses
In today's quick tip, Jennie shares the common mistakes people are making (and that she's made too!) in business and how to solve them. From being a VA and undercharging, to taking on clients who in hindsight she should have said no way to... this quick tip will give you some insight that you might find helpful.
2020-10-12
15 min
System to THRIVE
16 - Good Funnel, Bad Funnel: How to tell if your funnel works and what to do when it doesn't
In this show we’re going to talk about the GOOD funnels and the BAD funnels so you can make an informed decision on what it is YOU should be doing.In this show we’re going to talk about the GOOD funnels and the BAD funnels so you can make an informed decision on what it is YOU should be doing. Whether you’re #teamfunnel or #antifunnel, the truth is - funnels exist and have for a long time. You’ve just got to get on board with using them the right way for your business.For full...
2020-10-08
49 min
System to THRIVE
Using YouTube to Grow Your Influence with Meredith Marsh (Business Building Blocks)
YouTube is an incredible platform to grow your business. And today we’re interviewing Meredith Marsh who will give you the basics on getting started, including what not to do and how to record even if you’re nervous, self-conscious, or afraid.
2020-10-07
36 min
System to THRIVE
Quick Tip 5 - Advanced Copy Training: An Essential Piece to Copy That Converts
In today's quick tip, Alyson will share how to connect with your potential customers on an even deeper level, leading to higher conversions.
2020-10-05
06 min
System to THRIVE
15 - What we did when things didn't go as planned
We’ve all had those moments when things don’t go right. But if you look at each story you have, you can find something you’ve learned from it. In this episode, Jennie & Alyson share some of their stories and what they learned along the way.For full show notes and resources, visit https://systemtothrive.com/15.
2020-10-01
30 min
System to THRIVE
Quick Tip 4 - 5 reasons your experts are not promoting your summit
In this Quick Tip, Jennie Wright explains why your expert speakers aren't promoting for you and how to fix it. If you've ever been the host of a summit list build or you're thinking of it... then listen in on this episode of Quick Tips.
2020-09-28
07 min
System to THRIVE
14 - Turning Your Website into a High Conversion Machine
It’s your online “store,” your online calling card. It’s where you can develop relationships, create brand recognition, and create sales. Your potential customers expect it. Your competition has it and unless you’re cool with how your business is doing right now via word of mouth or however you’re getting clients, you need a website that CONVERTS. If your website is just THERE, collecting proverbial internet dust, then it’s high time you do something about it. For full show notes and resources, visit https://systemtothrive.com/14.
2020-09-24
1h 00
System to THRIVE
Quick Tip 3 - The Dual Readership Path (What it is and why it matters)
In this 11-minute quick tip, Alyson will explain how to get more eyeballs on your copy using the dual readership path and copy cosmetics. She'll explain some of the mistakes people make and how to fix them - and why it all matters in the first place.
2020-09-21
11 min
System to THRIVE
Taking Events Online with Virtual Summits featuring Dr. Mark T. Wade (Business Building Blocks)
In this special Business Building Blocks Episode of the podcast, we welcome Dr. Mark T Wade to the show.Mark is a summit nerd just as much as Jennie is and in this episode we got to chatting on how online summits are all the rage in the age of Covid-19. No more big conferences in awesome locations like Las Vegas. Nope! The new trend is hosting an online event like a summit to attract and grow your audience.You can also check out the event Mark talks about in this episode at https://systemtothrive...
2020-09-21
27 min
System to THRIVE
13 - Your Digital First Impression with Brand Specialist Altimese Nichole
The most overlooked part of your business might just be your brand. If you’re unclear about it, how do you expect your customers or clients to have clarity? In today’s episode we bring Digital Brand Strategist Altimese Nichole in to break it all down for us.For full show notes and resources, visit https://systemtothrive.com/13.
2020-09-17
53 min
System to THRIVE
Quick Tip 2 - You're One List Build Away from Lead Attraction Success
In this 5 minute quick tip, Jennie shares how in just 5 steps, you can create list build success the next time you go to build your email subscribers list.
2020-09-14
05 min
System to THRIVE
12 - Real Talk About the Hustle of Entrepreneurship
This episode was inspired by all the “gurus” out there that are teaching that you can grow a thriving business in 2 hours a day. The ones saying that you can hit 6 or 7-figure years in your first year. The ones that are selling a pipe dream in order to line their own pockets.Will this episode be a bit of a rant? Probably. But frankly, we’re both so against this kind of selling that it burns us up and we wanted to really give you an insight into what it’s taken us to build our 6-figure...
2020-09-10
59 min
System to THRIVE
Quick Tip 1 - STOP Blank Page Paralysis with these Swipe File Tips
In this quick 9-minute podcast, Alyson will share how she has built a massive swipe file full of thousands of marketing examples that she uses every time she writes.
2020-09-07
09 min
System to THRIVE
11 - Size Matters and Other Big Lies About Your Email List
We’ve all heard lies about our email list. We all believe myths we’ve been told. And now, we’re breaking those down once and for all so you know the TRUTH about your email list. (Including whether a small list will ever help you be successful.) Want the truth? Gotta tune in.For full show notes and resources, visit https://systemtothrive.com/11.
2020-09-03
48 min
System to THRIVE
10 - How to Engage Your List (after your list build) To Create Raving Fans
Congrats! You’ve either just finished a list build event or you’ve just seen an influx of new subscribers to your email list. OR you’re planning your list build event right now and you KNOW you’re going to get new leads and the question is… HOW DO YOU ENGAGE THEM once you have them? We’ll break down exactly how you can engage your new list so you can maximize your efforts and turn them into raving fans and buyers.For full show notes and resources, visit https://systemtothrive.com/10.
2020-08-27
28 min
System to THRIVE
009 - Increase Your Sales with Authenticity with Lindsay Johnson
We've all seen it. Those scammy sleazy tactics that make customers feel icky and make your refund rates go through the roof. And did you know there's actually a name for it? It's called predatory sales. And just like predatory lending is a big bad deal in the mortgage industry, predatory sales is becoming an epidemic in online businesses.That's why we reached out to one of the smartest sales experts that we know, Lindsay, to come and talk to us about how not to be a sales predator. Listen in as she teaches us how to...
2020-08-20
38 min
System to THRIVE
008- The Bonus Sandwich: How To EASILY Create Bonuses that Increase Sales and Value
Are you thinking about launching an online course? Are you looking to add to the value of it and hopefully up your sales? Then today is a great episode for you. Alyson Lex is going to show us about Bonus Sandwiches.We’ve all seen them - the courses and launches with hundreds of bonuses that ignites a bit of FOMO in us. We want all the things!But when we create our OWN course, we’re stuck about what to offer. Do we just throw in everything we’ve ever created? How do we add bo...
2020-08-13
24 min
System to THRIVE
007 - How to Promote Your Next Launch WithOUT Paying For Ads with a Promo Storm
When you’re promoting something, you have 2 choices: buy traffic or work for traffic. In this episode, we’ll talk about how you can use organic promotion to launch your next program, product or service - with something we call The Promo Storm. We’ll break down what it is, how to use it effectively, and some do’s and don’ts to get you going the right way.Get your own personalized Promo Storm calendar at https://systemtothrive.com/7.
2020-08-06
29 min
System to THRIVE
006 - 11 Reasons You're Not Building Your List (and what to do about it)
Have you been putting off building your email list? Maybe you think you’re too busy, or nobody will listen to you. In this episode, we break down 11 reasons you might not be building your email list (and then we’re going to talk about each one of them and WHY it’s #bullpucky.) We’ve been there, we’ve overcome that. And now we’re taking you into our psyche to help you overcome your list building fears too.For full show notes and resources, visit https://systemtothrive.com/6.
2020-07-30
32 min
System to THRIVE
005 - Everything You Need To Know To Create a Killer Headline
In this episode, we’re breaking down what makes a good headline for your blog posts, social posts, sales pages, landing pages, and email subjects. You’re going to discover what you need to know BEFORE you write a single word, some mistakes to avoid, and even a quick & dirty formula for creating great headlines on the fly. Get your free 30-Second Headline Generator at https://systemtothrive.com/5.
2020-07-23
50 min
System to THRIVE
004 - The System We Use To Close 85-90% of Sales Calls We Have
In this episode, we’re talking about how we use a beefed-up sales proposal process to improve our close rates up to 85-90% - even on high-ticket projects! This process can be used for coaching, done-for-you services… even in-person services! (Alyson talks about how this would have impressed her when she got the addition put on her house.)For full show notes and resources, visit https://systemtothrive.com/4.
2020-07-16
34 min
System to THRIVE
003 - That One Time We Let People Choose How Much They Paid
Do you have sales call anxiety? How about are you giving away your free quote unquote discovery calls and getting a bunch of tire kickers or people not showing up? In today's episode, we're going to talk about why we finally started to realize that we were tired of giving away our time, our best strategies on free calls, and how we've started charging for our sales calls, and increasing our closing rates. We’re going to break down why you should charge for your sales calls. The feeling behind it, the reason behind it, and the res...
2020-07-09
31 min
System to THRIVE
002 - The One Unexciting Thing to do with Your Email List That Brings Higher Returns
We’ll talk about how to get started with list segmentation and how to build on it - using the copy and the segmentation together, automation plus personal relationships, and learning your list in a way that improves your leads and sales.For full episode notes, visit https://systemtothrive.com/2
2020-07-09
41 min
System to THRIVE
001 – The Intro To System to THRIVE
In this episode, get a deep-dive introduction into Jennie and Alyson. You’ll hear about the mistakes we’ve made in our businesses, how we met, and a bit about how the System to THRIVE came about.We’ll also talk about our THRIVE methodology to business success - from being Transparent to Engaging your following… and everything in between.Full transcript & notes at https://systemtothrive.com/1.
2020-07-09
31 min