Shows
Brilliant Ideas#25: How Renee Moten Built a 20,000+ Community Around Knee Pain ReliefRenee shares how she transformed her personal knee pain journey into a thriving business that helps thousands of women worldwide regain mobility and freedom from pain. She reveals the simple strategy that grew her email list to over 20,000 people and regularly fills her webinars with hundreds of engaged participants.• Discovering alternative methods to healing knee pain after traditional medical advice failed• Building a community of women supporting each other through healing• Going from small webinars with 30 people to events with 900+ attendees• Creating group programs after initially working one-on-one with clients• Using social media effectivel...2025-06-1728 min
Brilliant Ideas#24: The Dark Side of Social Media: AI, Bots, and Shadow Banning with Tim O'HearnTim takes us behind the social media curtain to reveal uncomfortable truths about what's really happening in our feeds. Having operated in the gray areas of Instagram growth, he shares startling insights: up to 40% of social media traffic might be fake, strategically engineered through automated engagement tactics designed to trigger reciprocation. This isn't speculation – it's based on firsthand experience running services that manipulated algorithms for follower growth.The conversation ventures into the increasingly credible "Dead Internet Theory" – the notion that most online content isn't created by humans anymore but by AI and bots. What makes this particularly fasc...2025-06-1024 min
Brilliant Ideas#23: Reframing Your Skills: How to Navigate Career Transitions with Confidence with Shannon RussellShannon Russell shares her journey from being a TV producer for 16 years at MTV, VH1, and TLC to becoming a career transition and business coach who helps women create their second act success. She discusses transferring skills from a traditional job to entrepreneurship and the importance of mindset shifts when changing careers.• Identifying transferable skills is crucial when pivoting careers• Planning a strategic exit requires research and financial preparation• The UMAP assessment helps identify values, strengths, and skills for career alignment• Creating a career story that shows the thread between experience and future goals helps wi...2025-06-0320 min
Brilliant Ideas#22: Turning Childhood Memories into a Powerful Personal Brand with Hersh RephunWhat if the key to building a powerful brand isn't found in fancy logos or clever taglines, but in truly knowing yourself? This thought-provoking conversation with branding expert Hersh Rephun challenges everything you thought you knew about personal branding."Know yourself before you brand yourself" isn't just Hersh's motto—it's the foundation of his revolutionary approach to helping entrepreneurs discover their authentic voice. He reveals why so many business owners end up sounding like everyone else despite their desperate desire to stand out. The culprit? Skipping the crucial step of deep self-awareness and failing to uncover what he...2025-05-2733 min
Brilliant Ideas#21: Turning Ideas into Action: The Psychology Behind Goal Setting with Debi KinneyEver catch yourself endlessly planning that digital product without actually building it? You're not alone. In this candid conversation with goal coach Debi, we uncover why so many brilliant ideas never make it past the Google Doc stage—and exactly how to break that cycle.Debi reveals the four psychological barriers keeping you stuck: fear of judgment, lack of clarity about your concept, knowledge gaps in implementation, and the perfectionism trap that tells you everything must be flawless before launch. She explains why "done is better than perfect" isn't just a cute saying but the fundamental mindset sh...2025-05-2026 min
Brilliant Ideas#20: How to Share Your Story Without Oversharing – Greg Halpen’s 5-Step FrameworkHave you ever felt pressured to hide your personality behind a professional facade in your business? What if the quirks, stories, and experiences you've been downplaying are actually your greatest assets?In this illuminating conversation, Gregory shares how authenticity transforms not just how clients perceive you, but how you connect with yourself as a business owner. Drawing from his own journey through cancer and anxiety, Gregory reveals how he nearly fell into the trap many coaches experience – turning personal pain into a marketing tool before fully healing."When you go through something life-altering, it's tempting to...2025-05-1327 min
Brilliant Ideas#19: Simplify Your Brand Message with Ruheene Jaura’s HeyLevi's AI PlaybooksWith a 16-year career wrangling visual effects for Marvel blockbusters like The Avengers and Iron Man 2, plus launch campaigns for the Apple iPhone 5 and the Amazon Fire Phone, Ruheene's real superpower lies in bridging consumer stories with brands and products while making billion dollar messaging strategies accessible to every small business regardless of size.She's also the mad scientist behind heyLevi- the world’s (arguably) first prompt-free AI app that builds out a complete sales enablement deck- from brand messaging playbooks to deep customer insights and brand-led content for any market in minutes. Runeene Jaura sha...2025-05-0618 min
Brilliant Ideas#18: How Matt Diamante Turned His Biggest Setbacks into a Multi-Million Dollar BusinessMatt Diamante, founder of HeyTony digital marketing agency, shares how he transformed business failures into a multi-million dollar success story by creating affordable digital products for small businesses. He reveals his philosophy of making SEO tools accessible to help as many entrepreneurs as possible, believing small businesses are the backbone of every economy.• Failed ventures including a Lightroom preset company and a cologne business taught Matt valuable lessons about when to walk away• Created digital products priced at $10/month when competitors charge $30-$150 for similar functionality• His website audit tool helps identify SEO issues while includ...2025-04-2937 min
Brilliant Ideas#17: Reid Holmes on Appreciated Branding: How to Build Emotional Connections with CustomersReid Holmes, author of "Appreciated Branding," reveals how to transform your brand from ignored to irreplaceable by focusing on emotional connections rather than traditional USPs (unique selling propositions).• Proving to customers that you care about them is more effective than paying to make them care about you• Traditional USPs fail in today's saturated markets where rational differentiators have minimal impact• The "unique emotional solution" identifies tensions customers experience and positions your brand as the remedy• Success stories like Ariel's "Share the Load" campaign in India that increased sales by 76% by addressing cultural tensions• Small busi...2025-04-2236 min
Brilliant Ideas#16: Brooke Greening on High-Ticket Sales: Mastering Conversations That ConvertTired of potential clients disappearing after seemingly positive sales conversations? You're not alone. The sales process for digital products—especially high-ticket coaching programs—often feels like navigating a minefield of objections, hesitation, and the dreaded "ghosting."Sales expert Brooke Greening joins me to reveal her transformative VCA method (Validate, Clarify, Advance) that turns tense sales conversations into authentic problem-solving discussions. Rather than pushing past objections or manipulating prospects, Brooke shows how validation creates immediate trust: "I don't want you to waste your money either" becomes the bridge that connects you with hesitant prospects.We uncover why...2025-04-1528 min
Brilliant Ideas#15: Start Before You're Ready: How Evan Kuterbach Built a Thriving Pickleball BrandEvan, co-founder of Canyon Pickleball, shares his journey from corporate employee to entrepreneur, revealing the mindset shifts, automation systems, and tough lessons he learned along the way. His story demonstrates that success often comes to those who simply push through the "valley of despair" that all entrepreneurs face.• Leaving the corporate world means accepting there's no safety net, guaranteed paycheck, or PTO• The transition from idea to real business hits when you receive your first order and must deliver• Having a co-founder provides someone to bounce ideas off of during stressful times• Being vulnerable about yo...2025-04-0818 min
Brilliant Ideas#14: Lead Attraction Secrets to Scaling Your Business with Dr. Annie ColeDr. Annie Cole shares invaluable insights on lead generation and client retention, particularly for solopreneurs. With powerful strategies on funnel navigation, the importance of giving value, and building lasting relationships, listeners will find clear guidance on transforming their approach to business growth.• Importance of understanding the sales funnel • Strategies for building brand awareness and engagement • Dr. Cole's experience with increasing web traffic • Advantages of diversifying marketing channels • Significance of repurposing content across platforms • Value in offering free consultations • Creating raving fans through exceptional service • Leveraging referrals for sustainable business growthConnect with Dr. A...2025-04-0118 min
Brilliant Ideas#13: How to Master Unscalable Tasks that Grow Your Business QuicklyDiscover how to redefine success on your own terms as I sit down with Laura, a corporate finance veteran who became a trailblazing business strategist.Laura's Business Breakthrough program is designed for mid-career women ready to leverage their corporate expertise and venture into successful independent businesses. Through her unique journey, Laura shares the strategies and insights that empower women to turn their professional experiences into personal fulfillment and financial independence.Transitioning from a structured office environment to the unpredictability of entrepreneurship can be daunting, but fear not—Laura shares practical strategies to navigate the early hu...2025-03-2518 min
Brilliant Ideas#12: Energy Psychology Secrets to Building Emotional ResilienceWhat if you could harness the power of energy medicine to transform both your personal life and your business? Join us as we sit down with Jodi, a transformational energy medicine practitioner, who courageously shares her remarkable journey from navigating personal challenges to embracing her true self. With a foundation in healthcare and a transformative introduction to yoga, Jodi’s story illustrates the profound changes that can occur when mindfulness and energy work are woven into the fabric of daily life. Her experiences offer a beacon of hope and a blueprint for solopreneurs seeking to overcome obstacles and align wi...2025-03-1817 min
Brilliant Ideas#11: How Krista's SIBO Turnaround Program Gets Results with a Personalized ApproachHolistic approaches can feel overwhelming with all the conflicting advice out there, but Krista is here to cut through the noise. As the founder of Sprout Your Health, Krista specializes in guiding clients toward better health using a comprehensive, personalized approach. In this episode, we discuss her journey into holistic wellness, the principles behind her methodology, and how small, consistent changes can have a big impact on your health. If you’re ready to find out how she markets her SIBO Turnaround program this episode is a must-listen!For the Nutritionists, Dieticians, and Health Coaches Thi...2025-03-1125 min
Brilliant Ideas#10: How One Simple eBook Solved a Huge Gap in Sourcing Gut-Friendly IngredientsImagine walking into your kitchen with a plan that doesn’t just simplify your cooking, but transforms it. This week, we’re diving into the world of gut-friendly foods with the Where to Buy It? eBook that’s shaking up how we think about sourcing ingredients. Whether you’re a seasoned health enthusiast or just dipping your toes into scratch cooking, this episode promises to intrigue and inspire fellow nutritionists and health coaches.Introducing the Where to Buy It? eBookToday, I sit down with Jennifer Scribner, a Functional Nutritional Therapy Practitioner and Founder...2025-03-0426 min
Brilliant Ideas#9: Ethical Consent-Based Selling Strategies with Jan DitchfieldMeet Jan Ditchfield, who has over 25 years of experience in sales, marketing, and business growth—and a background in the nonprofit world where she raised more than $25 million. In this episode, she pulls back the curtain on her Profit Formula, a program designed to help women entrepreneurs consistently reach 10k months. But it’s not just about the numbers. Jan believes in consent-based selling, cultivating genuine trust, and designing customer-centric programs that align with personal values for both impact and financial success. Let’s dive into how you can master one niche, serve your audience ethically, and build a sustai...2025-02-2516 min
Brilliant Ideas#8: People Don't Buy Products, They Buy Results: How to Position Your Digital Product for Maximum SalesSome digital products fly off virtual shelves while others gather dust. In this episode of Brilliant Ideas, we’re tackling the two biggest keys to creating a product that sells: knowing exactly who you’re speaking to and delivering outcomes they can’t resist.I’ll share a simple but powerful strategy to define your ideal customer—down to their pain points, goals, and decision-making process. Plus, we’ll explore why people buy results, not products, and how to position your digital offer as the bridge between their struggles and their dream outcomes.If you’ve ever felt s...2025-02-1813 min
Brilliant Ideas#7: Time Momagement: Marisa’s Secrets to Mastering Time for Moms in BusinessManaging time as a mom and solopreneur can feel like an impossible juggling act, but it doesn’t have to be. In this episode of Brilliant Ideas, I’m joined by Marisa Lonic, Founder of Mama Work It, time management coach, author, and creator of the Time Momagement program. Marisa shares her journey from corporate life to entrepreneurship, offering actionable insights for moms striving to balance their personal and professional lives.We dive into the strategies she teaches in her Time Momagement program, from creating a sustainable work-life balance to overcoming mom guilt and prioritizing self-care. Whether you’...2025-02-1137 min
Brilliant Ideas#6: How to Outperform Viral Trends with This Multi-Angle Nurture Content StrategyThe cool thing about Lindsay’s approach is how she bridges that gap between copy and content. When we talk about “copy,” we usually mean words that make people want to take action—like the stuff on your website that convinces someone to sign up, buy, or get in touch. “Content,” on the other hand, is a bigger umbrella—it can be blog posts, podcasts, social media posts, even random musings that pop into your head on that dog walk. What makes Lindsay’s approach so refreshing is that she sees value in both.And let’s be real: most of u...2025-02-0429 min
Brilliant Ideas#5: Breathwork for Business: Ashlee Livingstone’s Tool for Focus and BalanceFeeling stressed, stuck, or overwhelmed running your business? You’re not alone. In this episode of Brilliant Ideas, I sit down with Ashlee Livingstone, a breathwork facilitator who’s dedicated to helping solopreneurs like you find calm, clarity, and creativity. Breathwork isn’t just about deep breathing—it’s a powerful tool to manage stress, regulate your nervous system, and boost your decision-making skills.Ashlee shares how her breathwork membership program provides flexible support for busy entrepreneurs through regular live sessions and on-demand recordings. Whether you’re navigating high-pressure moments or just trying to stay focused, bre...2025-01-2830 min
Brilliant Ideas#2: Voice on the Rocks: How Steph Laffy Helps Brands Speak Their TruthWhat if your brand could connect with your audience in a way that feels so real, it’s like you’re speaking directly to them? That’s the magic of finding your true brand voice—and it’s exactly what we’re exploring on this week’s episode of Brilliant Ideas.Join me as I chat with Steph Laffy, a creative copywriter and brand voice strategist who’s helping businesses transform their messaging into something truly authentic and unforgettable. Her unique Voice on the Rocks sessions uncover the heart of a brand, making it easier than ever to craft content...2025-01-2029 min
Brilliant Ideas#3: How Emily's Community Is Redefining Social Media Success for SolopreneursDoes social media feel like a never-ending to-do list? Between keeping up with algorithms, chasing trends, and posting consistently, it’s easy to feel overwhelmed. But what if there was a way to make it work for your business without the stress?In this episode of Brilliant Ideas, I’m chatting with Emily Nelson, social media strategist and founder of Brandakin Social Media. Emily shares how her innovative membership, Brandakin Besties, is changing the game for business owners who need affordable, personalized social media support.We dive into:The biggest social media challenges and how...2025-01-2024 min
Brilliant Ideas#4: Inbox to Income: How Anna’s Course Simplifies Email Marketing for SolopreneursEmail marketing doesn’t have to be overwhelming or intimidating—just ask Anna, an email marketing strategist who’s mastered the art of turning inboxes into income. In this episode, Anna shares her inspiring journey of relocating back to Vietnam and how it’s shaped her perspective on work-life balance and entrepreneurship.We dive into her signature program, Email to Income, a comprehensive course designed to simplify email marketing for solopreneurs. Whether you’re struggling with tech setup, lead nurturing, or converting emails into sales, Anna’s insights will help you approach email marketing with confidence and ease....2025-01-2032 minBrilliant Ideas#1: Brilliant Ideas with Alyssa BellisarioEver wonder how people take an idea from “Hmm, maybe?” to “Holy crap, this works!”? Or how they build courses, memberships, or eBooks that don’t just sit there collecting virtual dust but actually sell and make a real impact?Alyssa Bellisario, a Professor turned Digital Product Strategist, spent years helping coaches, consultants, and service-providers like you turn those lightbulb moments into courses, coaching programs, memberships, or eBooks, and coaching programs to successful scale and grow their businesses to $20K+ months and beyond. Each week, I chat with solopreneurs who’ve been in the trenches—figuring out ho...2025-01-0802 min
Ginger Biz132. Launch Strategies for Busy Working Moms with Alyssa BellisarioSend us a textIn this episode we're joined by Alyssa Bellisario to discuss game-changing launch strategies tailored for busy working moms. Let’s jump into a conversation that blends personal anecdotes with actionable tips, as Alyssa shares her thoughts and insights. Learn how to navigate the unique challenges of launching a course, while juggling the demands of motherhood. Alyssa's expertise shines through as she provides practical advice on time management, prioritization, and creating a launch plan that aligns with the busy mom lifestyle. If you're a mom with entrepreneurial dre...2024-02-1532 min
Mama Work It PodcastSuccessful Launch Strategies for Mompreneurs with Alyssa BellisarioIf you’re a coach or course creator, this episode is for you!This week on the Mama Work It podcast, I interviewed Alyssa Bellisario, Certified Online Business Manager and Course Launch Strategist. Alyssa shares her experience and perspective on creating consistent cash flow revenue streams outside of the typical hourly 1:1 coaching model.Here's what you’ll get out of today’s episode:How to launch successfully and stress-freeA healthy course debate you won’t want to miss!Strategy and mindset…and why you need bothAlso, Alyssa is our Biz MOMagement Club guest expe...2023-08-2337 min