Shows
InsightlyWhy Every Company Needs a Data DictionaryEver found yourself in a meeting where everyone is using the same word but meaning something entirely different? Data dictionaries can solve this problem by ensuring all team members are on the same page regarding key terms and metrics. We dive into how strategic planning across different quarters influences organizational goals, the significance of creating a data dictionary, and its impact on fostering collaboration and data governance. Learn why establishing a data dictionary is not just a 'good to do' task but a critical component that can drive innovation, improve decision-making, and potentially increase your company's valuation. Join us...2025-05-0531 minInsightlyThe Competitive Edge is Already in Your Business DataFeeling the warmth of mid-April while discussing transformative business strategies! Join us for the essentials of data monetization, new product development, and operational efficiency. Discover how qualitative and quantitative data can reveal hidden profits, optimize customer service, and spark innovation within any industry. Learn from real-world examples, like Apple's ecosystem innovation and Amazon's grocery delivery partnership with Whole Foods. Whether it's cutting unprofitable customer segments or leveraging partner networks, this discussion illuminates the path to increased revenue and sustainable growth.00:00 Welcome and Weather Talk01:45 Camping and Outdoor Adventures03:02 What Would...2025-04-2155 minInsightlyCX Data: Turning Customer Pain Points into Profit PointsWhat hidden potential lies within your customer experience data? On this episode we get into how understanding customer interactions and feedback can revolutionize your business strategy. From segmentation to personalized buyer journeys, we explore practical examples that demonstrate why customer experience data is crucial for improving ROI and building long-term customer loyalty. Join us as we reveal how to turn qualitative feedback into actionable insights and why every touchpoint with your customer matters. Plus, stick around for some engaging real-world stories and tips to implement these strategies effectively.00:00 Introduction and Recap01:25 Diving...2025-04-0739 minInsightly4 Ways to Turn Data You Already Have Into $$$Ever wondered how you can turn your data into a revenue stream? Today, we jump into the practical approaches for directly monetizing data. We cover how to sell aggregated anonymized data, craft industry-specific reports, and navigate the complexities of privacy and compliance in data transactions. Learn from real-world examples, including a local entrepreneur's innovative journey in the whiskey collecting world and how major companies leverage data strategically. This episode is packed with actionable insights to help you understand who might be interested in your data and how you can profit from it. Stay tuned for part two, where we...2025-03-2447 minInsightlyHow Data Hygiene Impacts AI SuccessIt’s time to get practical as we discuss the importance of data cleanliness through the story of a mid-sized auto parts manufacturer that invested $200,000 in an AI system for predictive maintenance. We uncover how inconsistent data logging and lack of standardization led to poor AI performance, emphasizing that AI is only as good as the data it uses. Learn the crucial steps businesses should take before implementing AI, including thorough data hygiene audits and understanding team processes. The need for a solid data foundation will be required to fully leverage AI's potential in optimizing efficiency and insights. Join us...2025-03-1026 minInsightlyKicking Off 2025: Data Trends and AI ReadinessWelcome back to Insightly for our first episode of 2025! Today we will recap the important data trends we're seeing come to fruition this year, particularly focusing on AI readiness within companies. There is a big move towards making data accessible and understandable for all roles, and a need for common language within organizations. We also look into the emerging trend of niche AI data products and the integration of physical and digital user experiences. Finally, we get into the hot mess of ethical considerations in AI, including data privacy and the potential legal ramifications. Join us as we explore...2025-02-2428 minInsightlyHow Data Will Impact Your Business in 2025In this episode we are going to get into the significance of data in today's business environment, discussing its critical role in operations, marketing strategies, and more. Jordan shares insights from her work at Bondfire, focusing on the evolution of customer-centric strategies and the power of customer journey mapping. We explore how data-driven storytelling and strategic content can cut through the noise on platforms like LinkedIn. Shifting gears, we talk about the pivotal role of data in the mergers and acquisitions (M&A) space, illustrating how comprehensive data packages can significantly impact business valuations and negotiations. Finally, we wrap...2024-12-1538 minInsightlyData Trends to Watch in 2025Hey listeners! In this episode we are going to dig into some key data trends we expect to see in 2025, including data monetization, media mix modeling, behavioral data, and more. We emphasize the importance of data democratization and fostering a data-driven culture within organizations to drive innovation and efficiency. We also explore how natural language processing tools can enhance business strategies. This episode blends casual holiday chatter with valuable insights aimed at helping you understand the critical role of data in business growth. Don't forget to subscribe and share if you enjoyed our conversation. Happy holidays!2024-12-0145 minInsightlyData Terminology 101: Unpacking KPIs and OKRs for Business SuccessToday we are jumping into the fundamentals of data terminology essential for anyone using data to drive business success. We start by breaking down key concepts like Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs), explaining their significance and applications. We then explore the difference between raw data, metrics, and analytics, and how these elements contribute to effective data visualization and business intelligence. By the end of the episode, you'll have a clearer understanding of how to accurately use data terms and make data-driven decisions to elevate your business strategies. Join us for an insightful discussion aimed...2024-11-1526 minInsightlyAsking the Right Questions: How to Unlock Business Insights from your DataIn this episode ofInsightly podcast, we are going to explore how asking the right questions of your data can unlock valuable insights and provide competitive advantage. We will look at case studies of how predictive analytics can be used to achieve significant savings. Furthermore, we discuss overcoming hurdles in data implementation, the importance of cross-department collaboration, and share potential questions businesses can ask their data to enhance decision making. Tune in for real-world examples and expert tips on maximizing the value of data in your organization.00:00 Introduction and Podcast Milestone01:48 The Origin...2024-11-0134 minInsightlyManaging Cybersecurity and Protecting DataWe are deep into spooky season with Halloween around the corner, and one of the most frightening things for businesses is cybersecurity and effective data usage. Our special guest, Tariq Azmi, who has 20 years of experience in the IT sector shares his valuable insights into his career journey and the evolving landscape of technology and data security. We explore the importance of data classification, managing data breaches, and the pivotal role of collaboration and communication within organizations. We discuss the complacency in tech usage and how it impacts data security, and Tarek emphasizes the need for businesses to reassess...2024-10-1554 minInsightlyNavigating Dirty Data with Special Guest Shae BelvinsNavigating Dirty Data with Special Guest Shae BlevinsWelcome back to another insightful episode of the Insightly podcast! If this is your first time tuning in, we are excited to share our data nerdy hour with you. Today, we dive deep into the world of data management within businesses and organizations. We're thrilled to be joined by Shae Blevins from Third House Company, a multifaceted marketing expert known for her impressive skills ranging from content creation to cleaning up dirty data. We'll discuss the pivotal role of data in marketing and sales, common challenges...2024-10-0143 minInsightlyData and Sports: Exploring AI in the OlympicsIn this episode, we leap into the world of how data and artificial intelligence are being utilized in the Olympics. From athlete training and environmental conditioning at the Colorado Springs facility to enhancing spectator experiences and ensuring fair play, AI is making a significant impact. We explore the International Olympics Committee's AI agenda, its applications in event operations, refereeing, and judging, and discuss its potential implications for future sports events like the LA 2028 Olympics. Tune in to learn how cutting-edge technology is revolutionizing the way we experience and engage with sports.00:00 Welcome and Weekend...2024-09-2514 minInsightlyThe Evolving Role of Chief Data OfficersIn this episode of Insightly, we explore the evolving role of the Chief Data Officer (CDO) and its transition into Chief Data and Analytics Officer (CDAO). We discuss the growing significance of this role in both large enterprises and mid-sized organizations, touching on the key responsibilities such as data governance, ethics, data-driven decision making, data monetization, and data science/AI. We also delve into the challenges and opportunities of having a CDO/CDAO, the importance of fostering a data culture, and the benefits of integrating technology with strategic people management. Join us as we share insights from industry trends...2024-09-1813 minInsightlyInnovating Product Offerings Using Business DataIn this episode of the Insightly podcast, we get into the innovative ways businesses can leverage their data to enhance product offerings. Join us as we explore five strategic approaches: selling products better, identifying new product offerings, bundling products for maximum value, mapping products to customer types, and enhancing customer lifetime value. We discuss real-world examples, including Amazon’s evolution and a client’s revenue management dashboard, to highlight how data-driven decisions can transform your products and services. If you’re looking for actionable insights on using your existing data to drive innovation and growth, this episode is for you!2024-09-1033 minInsightlyUnderstanding Digital Transformation: A Data-First ApproachIn this mini-episode, we dive into the concept of digital transformation, explaining it as a process of modernizing a company's infrastructure to be more data-first. We discuss how traditional notions like moving to the cloud and building data storage are just tools, and emphasize the importance of having connected and usable data. We also highlight compelling statistics showing the benefits of a data-first strategy, such as being 20 times more likely to beat competitors to market with innovation and 11 times more likely to exceed revenue goals. Tune in to understand why prioritizing data can lead to better decision-making, enhanced agility...2024-08-1509 minInsightlyUnderstanding Metric Mapping in CRM SystemsIn this mini-episode, we dive into the intricacies of metric mapping within CRM systems. We discuss the process of defining objectives and translating them into actionable data points, stored across various platforms. The conversation sheds light on how to track and visualize key metrics, integrate data into CRMs, and the importance of understanding the journey and objectives of prospects, products, and customers. Join us for insights on beginning with curiosity and imagination in the world of data and for practical tips on how to start with metric mapping in your organization. Reach out to us with your thoughts or...2024-08-1410 minInsightlyThe Spreadsheet Dilemma: When to Upgrade Your Business ToolsIn this episode, we explore the pros and cons of using spreadsheets in business, acknowledging their utility but highlighting their limitations as companies grow. We discuss the challenges of scalability, data integrity, and the inefficiencies that arise from multiple users and departments relying on disparate spreadsheets. Tune in to understand when it's time to transition from spreadsheets to more robust data management solutions and how to ensure data accuracy and efficiency across your organization.00:00 Introduction to the New Format00:59 The Ubiquity of Spreadsheets01:27 The Limitations of Spreadsheets02:08 Challenges...2024-08-1309 minInsightlyEmpowering Data-Driven Decisions with Meritrust Credit Union's Growth Strategy LeadersIn this episode, we sit down with Emily Stewart, Director of Digital Marketing and Data Analytics, and Leah Webb, Growth Analytics Manager, from Meritrust Credit Union. We explore their fascinating journeys into the field of data, starting from modest beginnings to becoming leaders in their roles. Emily and Leah share invaluable insights into the significance of problem-solving, maintaining strong vendor relationships, and cultivating a data-driven culture within their organization. We also discuss major digital transformation projects, like their custom CRM system and the creation of an engagement member metric. Tune in to get inspired by how data can drive...2024-08-0144 minInsightlyDemystifying Data Privacy Regulations: Why You Should CareIn this episode, we tackle the often daunting topic of data privacy regulations. Jordan Walker will lead us through the conversation as we break down what GDPR is and its significance, especially for those of us in the US as we look at similar emerging regulations. We explore why data privacy matters, how it's set to impact global and US businesses by 2025, and what steps you can start taking today to protect your company. From understanding consumer rights to discussing practical tips for auditing your data practices, this episode is packed with insights to help you navigate and adapt...2024-07-1525 minInsightlyData Storytelling and Nonprofit Innovation with Ted KriwielIn this episode, we host our first-ever interview featuring Wichita's local data expert, Ted Kriwiel. Ted shares his journey into data science, beginning with a flag football league at age 19, and spanning to his recent tenure at Moonbase Labs. He discusses his hands-on experiences with building data solutions for Network Kansas, and how effective data visualization and storytelling can lead to meaningful improvements in nonprofit sectors. The conversation delves into the unique challenges and opportunities within nonprofit organizations, as well as strategies for maintaining flexibility and control over software use to prevent burnout and miscommunication. Tune in to this...2024-07-0241 minInsightlyNavigating Sales and Marketing DataToday, we're diving into something that's super close to our hearts - the magic blend of data, sales, and marketing. My journey, along with my co-host Alyssa's, has been nothing short of a data-driven roller coaster. We've seen firsthand how data isn’t just a buzzword; it’s a game changer, transforming how we approach sales and market our brands. From the days of cold calls and printouts to the era of CRMs and sales enablement tools, we've lived through the shift. Data has not only made our jobs cooler but also a lot more effective, helping us understand our...2024-05-1528 minInsightlyMastering Profitability Through DataOn this episode we are excited to kick off a mini-series where we're diving into the awesome world of using data to amp up your business, especially when it comes to raking in more cash. So, we're starting with the juicy topic of profit models—sounds a bit yawn-worthy but trust me, it's anything but. We're gonna explore all the cool and unexpected ways your numbers can actually help you innovate not just in making more moolah but also in how you handle sales/marketing, customer experiences, and what you're selling. We get really into the weeds on why un...2024-05-0127 minInsightlyUnveiling Hidden Patterns: Data-Driven InsightsHey everyone, welcome back! This time we're shaking things up with a fresh format. We're diving into a fictional scenario with 'Dynamic Consultants,' a pretty solid IT consulting firm focused on healthcare and manufacturing. Despite their success, they're hitting a snag in keeping healthcare clients after project completion and are eager to beef up their manufacturing clientele but aren't quite sure how to proceed. Jordan and I chew over this scenario, brainstorming ways to enhance client retention, especially post-project for healthcare clients, and strategies to attract more manufacturing businesses. We ponder the merits of scrutinizing the customer journey...2024-04-1524 minInsightlyMaking Data Work for Your BusinessFresh off from being honored at this year's Innovation Awards by our local business journal, we're buzzing with excitement. Our accolades, particularly in revenue analytics and customer segmentation, set the stage for a deeper exploration into the critical, yet often challenging, world of business data. This episode delves into common hurdles businesses encounter, like identifying what data to measure and overcoming analysis paralysis, as well as technical barriers including custom software integration and maintaining quality across data pipelines. Join us as we unpack these issues, share strategies to navigate them, and encourage a data-driven culture that spurs innovation. We're...2024-04-0140 minInsightlyMastering First Party DataUnlocking Business Growth with First Party Data: Insights and StrategiesHello, listeners! In today's episode, we dive deep into the realm of first party data, a crucial asset for businesses in the age of heightened data privacy concerns. We explore various facets of this topic, including its significant role in understanding customer behaviors, enhancing their experiences, and ultimately, driving business growth. Our discussion covers real-life examples of how businesses can collect and leverage first party data through different touchpoints, emphasizing the transition from dependency on third party data towards a more personalized and customer-centric...2024-03-1529 minInsightlyWhat Does Data-Driven Mean?In our inaugural podcast episode, we dive into the heart of an increasingly important topic - the need for businesses to shift from mere data-driven decision making to establishing a holistic data-driven culture. Through our conversation, we emphasize the impact of this paradigm on businesses, regardless of their size. We discuss the pressing challenges that many businesses face, including the technical complexities of data integration, concerns over data access and visibility, as well as misconceptions about data-driven cultures being exclusive to large corporations. Despite these hurdles, we firmly believe that every company has valuable data and that democratizing this...2024-03-0117 min