Shows
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!179: 13 sales mistakes founders makeCybersecurity company founders rarely have much experience selling and are suddenly asked to pick up this skill without any training in a high-stakes environment. They don’t want to waste valuable time with prospects!In this episode, learn 13 mistakes founders make when selling, including…Not asking GREAT questionsTrying to convince prospects to buyThinking only about technical capabilitiesDon’t have a plan for what they want a prospect to rememberYou might also like the following:178 - How to be valuable on a sales call with Amanda Carvahlo, Sales Director at Gytp...2022-12-1515 min