Shows
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.170: Zero-Click Content Isn’t the Enemy of ROI – It's the FutureDatabox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Move the Needle, we sit down with Amanda Natividad, VP of Marketing at SparkToro and the mind behind the now-mainstream concept of “zero-click content.” Amanda dives into why marketers must stop obsessing over clicks and start optimizing for impressions, reach...2025-07-2332 min
Meme Team: Marketing, Business, and CultureKiss Cam Crisis Comms, Colbert Cancelled, Delta's AI, & Dumb Logo UpdatesDescription: In this episode, Amanda and Sonia dive into the intricacies of marketing, branding, and the impact of scandals on corporate reputation. They discuss the recent astronomer scandal, the cancellation of The Late Show with Stephen Colbert, and the implications of AI-driven pricing strategies by Delta. The duo also explores the rebranding efforts of Goodreads and Range Rover, offering insights into the importance of maintaining brand legacy while embracing change.Key Topics:The astronomer scandal and its lessons for crisis management.The end of The Late Show with Stephen Colbert and what it means for late-night TV.Delta's...2025-07-231h 03Meme Team: Marketing, Business, and CultureAttention does NOT equal influence... even if it made you clickIn this episode of the Meme Team Podcast, hosts Sonia Baschez and Amanda engage with guest Vincenzo Landino to explore the intersection of marketing, culture, and technology. They discuss a controversial casting call for gentrifiers, YouTube's new monetization policies targeting AI-generated content, and the rise of AI influencers. The conversation shifts to privacy concerns in social media and the evolving landscape of Formula 1, particularly Apple's interest in acquiring broadcasting rights. The episode concludes with insights on the future of live sports streaming and the role of AI in marketing. In this conversation, the speakers discuss the evolution of sports...2025-07-181h 12Meme Team: Marketing, Business, and CultureWhy Being Real Wins: Mamdani, Oasis & Penguin BooksFrom political campaigns to fast food fashion, we're breaking down the most interesting marketing moves of 2025. Watch as we analyze how brands are winning (and failing) at authentic engagement, including:• How a politician's candid street interactions beat staged PR • Why Oasis turned Manchester's trams into viral marketing gold • McDonald's clever fusion of western wear and fast food • Nike's surprising move to Substack • How Penguin Books' tweet hit 1B views • The Buffalo Wild Wings vs. Gmail showdownPlus: real talk about why manufactured authenticity is dead, why meeting your audience where they are matters more than ever, and ho...2025-07-1538 minMeme Team: Marketing, Business, and CultureWhen Brands Listen to Fans: F1, Superman & Star WarsFrom F1's innovative approach to female fans to Superman's viral marketing success, we're breaking down how major brands are actually listening to their audiences in 2025. Join Sonia Baschez and guest Christina Garnett as they analyze the wins (and fails) in fan engagement across sports and entertainment.Key topics:• How F1 is revolutionizing female fan engagement• Superman's masterclass in social media marketing• Star Wars: when fan service goes right (and wrong)• The power of authentic fan collaborationChapters00:00 Introduction to Virality and Brand Partnerships01:40 Expanding to New Audiences in F113:31 Superman Marketing Strategies and Fan Engagement18:44 Meme Culture in Movie Marketin...2025-07-1056 minMeme Team: Marketing, Business, and CultureZohran Mamdani’s Social Genius, Apple’s F1 Fail, Forensic Fandom, and the Doormat That Drove $500KIn this episode of the Meme Team Podcast, hosts Sonia Baschez and Amanda Natividad discuss innovative marketing strategies, focusing on the digital campaigning of Zohran Mamdani, the integration of product placements in films, and the rise of forensic fandom in audience engagement. They explore how brands can creatively connect with their audiences through unique outreach methods, emphasizing the importance of community engagement and cultural authenticity in marketing efforts.Chapters:00:00 Introduction to Meme Team00:29 Lego Collaborations: X-Files and F101:15 Innovations in Agriculture: Dyson’s Strawberry Production02:12 Zoran Mamdani’s Campaign Strategy12:48 Apple’s F1 Movie Promotion and Product Placement21:01 Digital Market...2025-07-0255 minMeme Team: Marketing, Business, and CultureControversy Creates Cash: From Cluely to F1 to Canva | Meme Team 012In this episode of the Meme Team Podcast, Sonia and Amanda discuss Cluely's controversial approach to gaining attention, the importance of zero-click marketing in today's social media landscape, explore influencer marketing tactics in F1, and highlight Canva's innovative out-of-home advertising campaign. The conversation emphasizes the need for creativity and authenticity in marketing, as well as the significance of influencer partnerships.Chapters00:20 Tom Cruise Promotes the F1 Movie02:02 Red Lobster's New Menu03:05 Cluely's Wild Ride and Marketing Lessons14:03 Meta & The Rise of Zero-Click Content22:36 Influencer Marketing in Sports25:25...2025-06-2647 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers240 - AI-First Messaging Means Nothing To Your Customers (Amanda Natividad, VP of Marketing at SparkToro)Amanda Natividad is VP of Marketing at SparkToro. SparkToro is a free-to-try market research & audience intelligence tool. Been a big fan of Amanda and Rand Fishkin (Co-Founder and CEO) for a while.Founders like to hide behind their products, but the thing that makes you unique is not your product. There are so many companies solving the same problem you’re solving, and they have customers too. The thing that makes you unique is your superfan customers. That’s your moat. And you need to know your customers beyond just the product you're building that...2025-06-2549 minMeme Team: Marketing, Business, and CultureAmazon & Roku's Ad Network + Influencer Lawsuit + Apple's F1 Movie + Sprout Social | Meme Team 011In this episode of the Meme Team Podcast, Amanda and Sonia discuss:- the evolving landscape of TV advertising- the recent class action lawsuit against Alo Yoga for misleading influencer promotions- the strategic shifts in Apple's marketing approach, particularly in film- insights from Sprout Social's annual report on social media trendsChapters00:00 Introduction and Podcast Overview01:21 Deloitte's Unique Employee Benefits05:55 Taylor Swift's Community Engagement06:03 Amazon and Roku's CTV Partnership18:08 The Future of Targeted Advertising19:55...2025-06-1855 minMeme Team: Marketing, Business, and CultureCoco Gauff wins, Uber Eats creates their own TikTok, and Wedding Content Creators | Meme Team 010On Meme Team, we talk about how to own your own story, narrative, and platform.This episode is brought to you by Sequel.io, the only platform that lets marketers host webinars directly on your website. You can see what your audience does on your site before, during, and after your webinar — giving you better data for retargeting and sales management. Learn more at Sequel.io. - Athlete - brand relationships have changed and we're here for it- Uber Eats is competing to own all the verticals...2025-06-1035 minMeme Team: Marketing, Business, and CultureFrom Taylor Swift to Hailey Bieber: When to Own vs. Sell Your BrandWe talk about when to own vs. sell your brand.This episode is brought to you by Sequel.io, the only platform that lets marketers host webinars directly on your website. You can see what your audience does on your site before, during, and after your webinar — giving you better data for retargeting and sales management. Learn more at Sequel.io. - We break down what Taylor Swift reclaiming her masters teaches marketers about community marketing, and creators about ownership.- Hailey Bieber sells Rh...2025-06-0443 minMeme Team: Marketing, Business, and CultureGoogle Redoing SEO with AI, Dyson Disrupts, and Red Lobster Calls NSYNCDid you know the American Music Awards were this week? We don't think anybody did. Google I/O: What the AI announcements mean for marketersDyson's new vacuum (and how the Coanda effect works!)The AMAs nobody went to: Taylor Swift and Billie Eilish won, but didn't go. Gwen Stefani and Blake Shelton performed... but didn't do it live. And people hated on Jennifer Lopez.Red Lobster's and Joey Fatone's $19.99 in 1999 moment. (Can you send us Cheddar Bay Biscuits?)Follow us:...2025-05-2945 minMeme Team: Marketing, Business, and CultureWhat Duolingo Got Wrong — and What Tom Cruise Gets RightBonus episode! You're welcome, teamsters.Is Tom Cruise the last movie star and... one of the best marketers? (Hear us out.)Duolingo purges its TikTok and Instagram and comes back... with a bizarre video. (Presumably to win us back after its AI-first disaster.)All-American Rejects playing in your backyard. (We wish.)Follow us:Sonia Baschez (@soniabaschez): LinkedIn and Twitter/XAmanda Natividad (@amandanat): LinkedIn and Twitter/XSonia's consulting firm: bendgrowth.coAmanda and her newsletter: amandanat.comMeme Team: memeteampodcast.com2025-05-2224 minMeme Team: Marketing, Business, and CultureNetflix + Sesame Street Is a Smart Brand Deal. HBO’s Rebrand? Not So Much.On the Meme Team podcast, we talk about the logic behind virality. Because marketing isn’t just logic — it’s culture… and this podcast decodes both.Sesame Street is now available on Netflix (but still on PBS!)Uber's route share announcement gets bungled (it's really not a bus!)HBO finally drops the "Max" (it's cleaner)Is everything going to become an AI chatbot? Follow us:Sonia Baschez (@soniabaschez): LinkedIn and Twitter/XAmanda Natividad (@amandanat): LinkedIn and Twitter/XMore about Sonia's consulting firm: https://www.bendgrowth.co/...2025-05-2134 minMeme Team: Marketing, Business, and CultureSkechers’ $9B Play, Apple and Bono (ugh), and the Vatican’s Brand MomentMarketing isn't just logic — it's culture. The Meme Team podcast decodes both. Let's goooo!Apple Vision Pro and Bono (it's like they're trying to make 'fetch' happen)Skechers doubled down on this one audience segment — and got to a $9.4 billion valuationFinal Destination's brilliant guerilla marketing (but if I see a truck with logs on the freeway, I am taking the next exit)Pope Leo XIV (is this America's big marketing opportunity?)Follow us:Sonia Baschez (@soniabaschez): LinkedIn and Twitter/XAmanda Natividad (@amandanat): LinkedIn and Twitter/XMore about So...2025-05-1531 minMeme Team: Marketing, Business, and CultureDuolingo Goes AI-First, KIND Rebrands, and Brands Bet on the BotsThe queen of Marketing Twitter joins the Meme Team podcast! Christina Garnett, author of the forthcoming book, "Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty" chats with Sonia and Amanda about:Duolingo declaring itself 'AI-first'How everything is content (and why this sucks)The magic of Lego F1 carsRivian doubling down on community with its new ad campaignAI and Mark ZuckerbergKIND — and why a cringe moment outshined their thoughtful rebrandingPreorder Christina Garnett's new book: Transforming Customer–Brand RelationshipsFollow all of us:Christina Garnett (@ThatChristinaG): Linked...2025-05-0843 minMeme Team: Marketing, Business, and CultureSlate’s Truck Launch, Bot Farms, and Brands in DisguiseSonia and Amanda talk about millennial nostalgia, the innovative Slate Truck, the impact of viral user-generated content, and the challenges posed by bot farms on social media narratives.Follow us:Meme Team Podcast (official website)@soniabaschez on LinkedIn and Twitter/X@amandanat on LinkedIn and Twitter/X2025-05-0141 minMeme Team: Marketing, Business, and CultureProtein Marketing, Katy Perry in Space, and Cultural WTFsSonia and Amanda discuss Americans' obsession with protein and protein products, the big problems about Katy Perry going to space (and what is wrong with Blue Origin's marketing), and then we end on a charming note about the Japanese ambassador to the UK Hiroshi Suzuki.Follow us:Meme Team Podcast (official website)@soniabaschez on LinkedIn and Twitter/X@amandanat on LinkedIn and Twitter/X2025-05-0125 minMeme Team: Marketing, Business, and CultureLuxury Brand Myths, Rory McIlroy’s Halo Effect, and Ryan Coogler’s Quiet InfluenceFirst episode of the Meme Team podcast! Sonia and Amanda talk about why everyone cared so much about Rory McIlroy winning the Masters, the real tea about TikTokers saying all the luxury brands manufacture in China, and the significance of Ryan Coogler's thought leadership.The conversation emphasizes the importance of storytelling, authenticity, and understanding audience truths in effective marketing.Takeaways:Rory McIlroy’s win resonated due to his long journey and underdog status.Trend jacking should focus on authenticity and not self-promotion.Nike’s ad for McIlroy celebrated his achievement rather than...2025-05-0122 min
The Search SessionYour Audience, Your Edge: Unpacking Zero-Click Marketing | Amanda NatividadIn this episode of The Search Session, host Gianluca Fiorelli is joined by Amanda Natividad — VP of Marketing at SparkToro, a standout voice on social media, and the creator of the widely embraced concept of zero-click content.Together, they explore how user behavior is evolving, why platform-native content is more powerful than ever, and how memorability plays a key role in making an impact. Amanda also shares why truly understanding your audience goes beyond building traditional buyer personas.This is the 9th episode in the series: Watch on YouTubeHere's what you'll learn in...2025-04-2248 min
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)#205: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today with Amanda Natividad, VP of Marketing at SparkToroAmanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to CMO - and why Amanda enjoys being a team of one.Timestamps(00:00) - - Webinar Promotion Without Links and Returning to Work After Maternity Leave.
(07:38...2024-12-2650 min
GTM News DeskZero-Click Content, Meta’s AI Characters, & 2024 Content Marketing Stats (with Sparktoro’s Amanda Natividad)How is content marketing changing in 2024??What is up with the Meta custom AI characters?How do you make effective zero-click content?Those are the 3 big topics we're covering today, on GTM News Desk. And we're joined by Amanda Natividad, VP of Marketing at Sparktoro, to share her expertise on zero-click content. (She coined the term, after all). Amanda dives into the importance of prioritizing people-first strategies, how powerfulediting is in content marketing, and the value of connecting your content strategy setting clear business goals and KPIs to measure success.2024-08-2041 min
The Content 10x PodcastHow to Use Reddit in B2B Content MarketingWith more than 100,000 active communities, Reddit is a vast and often untapped resource for B2B marketers. And so, in this episode of the Content 10x Podcast, host Amy Woods dives into its potential as a tool for B2B marketing. Discover the fundamentals of Reddit, from the unique structure of subreddits to its voting system that brings the most popular content to the forefront. Learn why B2B marketers should consider Reddit for targeted audience engagement, real-time market research, thought leadership, and even lead generation. Amy also shares insights from a previous episode with Amanda Natividad...2024-07-1810 min
The Copywriter Club PodcastTCC Podcast #403: What’s Possible for Content Creators with Amanda NatividadWhat's possible as a content creator? If you don't want to be a CMO or VP of marketing, how high can you rise? Amanda Natividad joined us for the 403rd episode of The Copywriter Club Podcast and shared her thoughts about how writers can carve out a role as an individual contributor and what that looks like. She also talked about research, growing an online audience and how not to add to the social media noise. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
SparkToro
Amanda's Website
The Brian Kurtz episode Rob ment...2024-07-091h 01The Content 10x PodcastThe Changing Face of Marketing with Amanda NatividadWhat’s happened in the world of zero-click content and audience research since Amanda Natividad, VP of Marketing at SparkToro, was last on The Content 10x Podcast? In this episode, host Amy Woods welcomes Amanda back to find out about that and much more. Amanda explains a bit about SparkToro, an audience research tool, that reveals critical insights about an audience's preferred websites, social accounts, podcasts, YouTube channels, and even search keywords. She explains their recent improvements and how B2B marketers can leverage these insights to enhance their marketing strategies.Amanda delves in...2024-07-0435 min
The Blogger Genius PodcastThis Content Strategy Will Help You Rise Above the Noise Before I discuss the podcast, I’m thrilled to share some updates on MiloTreeCart. We’re transitioning MiloTreeCart to a more traditional subscription model. Therefore our lifetime deal of $349 is being phased out. If you are interested in paying once and owning MiloTreeCart forever and getting a bonus one-hour coaching call with me, Jillian ($300 value), don't wait! Plus, we offer a 30-day guarantee, so there's no risk. If you want to jump on a free 20-minute exploratory call to see if MiloTreeCart is right for you, just sign up here. Ad...2024-06-1244 min
Delivering Value: Vulnerable Career Stories & Startup Leadership ChallengesI tried lowering my voice to sound more senior - now I’m myself (ft. Amanda Natividad - Sparktoro)In this episode, Amanda Natividad, VP of Marketing at SparkToro, talks about some of the low points in her career, the toughest feedback she’s ever received, how she navigates burnout, and how she’s been able to find her authentic voice as a leader.In this episode, you’ll hear about:1. When Amanda was told ““Wow. Rand opened up a lot of doors for you!”2. Amanda’s boss said it was obvious when she didn’t know what she was doing3. When Amanda was told “You’re too junior” and “You’re too direct”2024-05-2848 min
How To Sell MoreFrom Invisible to Influential: How to Create Inspired Content | Amanda NatividadHow much thought do you give to the content you post? And after sharing, how invested are you in reading and responding to the comments? Do you take the feedback to heart? This week, Mark is joined by Amanda Natividad, VP of Marketing at audience research startup SparkToro, to pinpoint what your audience values most. At SparkToro, Amanda has launched a popular webinar series and an audience research newsletter with over 50,000 subscribers. No stranger to innovation and engagement in her field, she previously spearheaded marketing at Growth Machine and contributed to Fitbit’s B2B t...2024-04-2340 min
Content, BrieflySparkToro: Amanda Natividad on doing things your own wayIn this episode of Content Briefly, we’ve interviewed Amanda Natividad, VP of Marketing at SparkToro, and discussed original research, the absence of a concise content strategy and how it doesn’t affect their content program, personal branding, and more.************************Timestamps:00:00 Intro.03:10 Who is Amanda Natividad?03:37 Amanda's background.04:59 What is SparkToro?06:23 Reflection on changes in marketing.12:27 Original content on SparkToro’s blog. 14:20 Personal branding vs. corporate branding.18:47 Aligning marketing strategy with au...2024-03-2550 minThe Exit Five CMO Podcast (Hosted by Dave Gerhardt)#116: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today (with Amanda Natividad)Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to CMO - and why Amanda enjoys being a team of one.00:00 - Webinar Promotion Without Links and Returning to Work After Maternity Leave.06:04 - The Emotional Impact of...2024-02-0450 minThe Content 10x PodcastHow to Avoid Link Dumping: Tips on Thoughtful & Effective Link SharingContent marketing is about getting as many of the right eyes on your content as possible, making a connection, and building trust. You need people to be spending time reading your blog posts, downloading your research papers, and signing up to your webinars and newsletters. It can be infuriating when the platform algorithms make it so darn difficult to get our links to our content in front of potential clients and customers. We don’t add value if we just dump links, but there are thoughtful and effective ways that you can share your important links, without ali...2024-01-1826 min
Louder Than Words with John Bonini#40 | Amanda Natividad | Defensible ContentWe’re back! The first new episode of Louder Than Words in more than 6(!) years. Today, John welcomes marketing and creative extraordinaire Amanda Natividad to talk about her own journey as a creator filled with uncertainty and self-doubt to a full-blown influencer, how she approaches creating content that’s unique and more defensible, and how the freedom to create on her/their own terms at SparkToro works to their benefit. Thanks to my friends at hatch.fm for producing this episode, the promotional clips, and handling the overall production of Lou...2023-12-1443 min
The Bootstrapped Founder274: Amanda Natividad — Mastering Content Creation and Audience EngagementAmanda Natividad (@amandanat) is an expert in marketing and writing. She talks about using humor and strong marketing skills to understand what people on social media like — and what resonates strongly enough to make them do things. We discuss making content that's not just different, but interesting and true to your audience. Among many intriguing stories, one cool thing she mentions is how Rand Fishkin started following her (and how she overreacted to it!). But it worked out. She quickly found herself working with Rand on SparkToro. Amanda even shares a few tips on using tools like SparkToro to be...2023-12-061h 04
Unthinkable with Jay AcunzoSignature Stories: Amanda NatividadIn this episode, we're joined by Amanda Natividad, the VP of marketing at SparkToro, who shares a story about the time she met her marketing hero: her now-boss, Rand Fishkin. Amanda is a former tech journalist and also a former test kitchen cook for the LA Times. She writes the newsletter The Menu which includes marketing advice and delicious recipes (for actual food, not marketing). And she takes us inside three different drafts for potential intros of this signature story, where we learn about the paradox in our storytelling: to connect deeper externally, we need to go deeper internally.2023-10-1842 min
Social Pros PodcastHow to Get Better Audience Insights with SparkToro’s Amanda Natividad Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details What’s the best way to collect meaningful audience insights? As social pros grapple with Threads and the latest Google Analytics update, traditional metrics aren’t always available. On this episode of Social Pros, Amanda Natividad, VP of Marketing at SparkToro, tells us how you can navigate these changes and gain better audience insights through social listening, talking to your customers an...2023-08-0441 min
Social Pros PodcastHow to Get Better Audience Insights with SparkToro’s Amanda NatividadHuge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud
ICUC
Full Episode Details
What’s the best way to collect meaningful audience insights?
As social pros grapple with Threads and the latest Google Analytics update, traditional metrics aren’t always available.
On this episode of Social Pros, Amanda Natividad, VP of Marketing at SparkToro, tells us how you can navigate these changes and gain better audience insights through social listening, talking to your customers an...2023-08-0441 min
Making a MarketerModern Content Marketing with Amanda NatividadDo you know what "zero click content" is? Our guest on this show coined the phrase and her approach to content development is super interesting. You might be reconsidering your social media strategy after hearing her on this one!
"But if we're posting valuable content -- that people can consume just bite-sized pieces of -- or get that discrete value from just by scrolling through, we're going to increase our impressions. And then over time, ultimately, drive more traffic to our site or increase conversions from those impressions."
The creator economy continues to evolve and...2023-08-0239 min
The Marketer ShowAmanda Natividad on AI, B2B Marketing, Content Metrics, and Fractional MarketingAmanda Natividad talks B2B marketing, high quality content metrics, AI, and fractional marketing directors.Here’s what you’ll learn:• How to create high-quality B2B content that connects with users' pain points• The importance of organic marketing and creator partnerships• The potential pitfalls of relying too much on the Google-Facebook duopolyAnd much more2023-07-2720 min
B2B BetterHow to Create Compelling B2B Content w/ Amanda NatividadBefore we get into it…Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free.Want to talk? Hit this link.In this episode, I talk to Amanda Natividad, VP of Marketing at SparkToro.We talked about how to think about modern-day content marketing in B2B - from figuring out what your audience cares about (even without talking to them...2023-07-2528 min
B2B BetterHow to Create Compelling B2B Content w/ Amanda NatividadIn this episode, I talk to Amanda Natividad, VP of Marketing at SparkToro.
We talked about how to think about modern-day content marketing in B2B - from figuring out what your audience cares about (even without talking to them) to scaling a content programme on a shoestring.
Amanda also shared her thoughts on whether ChatGPT will soon drive us all out of a job.
(Hint - it won't)
This is a must-listen for anyone who cares about creating unique, differentiated content that customers actually care about.
Thanks to...2023-07-0628 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast'Oh SH*T, That's Good!' — 5 Ways to Craft Unignorable ContentI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***"I don't write the things like, "Are you struggling to get more leads?" That's not interesting or fun. I don't think anyone reads that and says, "Oh, I need to read more!!"Content marketing powerhouse Amanda Natividad joins me to discuss ho...2023-07-0446 min
AdQuick Madvertising PodcastAmanda Natividad, VP at Sparktoro: social media/influencers, marketing best practices and more | E12In the latest episode of the AdQuick Madvertising podcast, we speak with Amanda Natividad, VP Marketing at Sparktoro on everything marketing, influencers, social media and how brands and individuals can succeed in the space.2023-06-071h 05
MicroConf On AirMicroConf Refresh Episode 67: The New Way of Marketing: Mastery of Zero-Click Content with Amanda NatividadIn this audio from MicroConf Remote 5.0, Amanda Natividad, VP of Marketing at Sparktoro, discusses the how content marketing trending more and more toward zero-click content.
Amanda gives away 3 methods for creating zero-click content from your existing long form content.
Links from the Pod:
Get your ticket for MicroConf Remote 6.0
Amanda Natividad | Twitter
Sparktoro
Get the slides from this talk2023-03-2233 min
Marketing PowerupsAmanda Natividad's Webinar-to-Blog Content Strategy (SparkToro, Growth Machine, Fitbit)Great content is like an amazing dish—it’s meant to be remixed and shared!That means a great blog post should also be:Visualized and explained in a webinar.Rewritten as a Twitter thread.Discussed in a podcast.Doing so makes it easy for people to consume your content how they want to—whether attending a live webinar or listening to a podcast while at the gym.That’s exactly the content strategy that Amanda Natividad, VP of marketing at SparkToro, uses to maximize the reach of the content...2023-03-1038 min
Making Sense of Martech#040 | Amanda Natividad on the power of audience research, zero-click content, and finding yourself in content creationA conversation with Amanda Natividad.
In this episode I am joined by Amanda Natividad, VP of marketing for SparkToro, a SaaS marketing company that helps people do audience research, or find out what content their audience is consuming and where they spend time online.
Amanda has a long and storied career in marketing recently heading up B2B content marketing at Fitbit along with a number of senior tech marketing roles and recently launching a course - Content Marketing 201 (https://maven.com/amandanat/content-marketing), that helps marketers take their...2023-02-0651 min
Content LogisticsLearning how audience research makes your marketing team more sustainable with Amanda NatividadContent marketing is a strategy to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And if you want to stand out from the competition, you can create branded content that helps illustrate your company's point of view and evokes an emotional response from your audience. But you need to know your audience for this strategy to succeed. If you don't understand your ICP and audience, you won't know how to go to market and how to build a better product. So, you need to know what your audience w...2023-02-0147 min
The Undefeated UnderdogsAmanda Natividad - Why you need to rely on first-hand experience in the age of information overload.👉🏼 About the Guest:Amanda Natividad is the VP of Marketing at audience research startup, SparkToro (100K+ ARR), after being a tech journalist and a test kitchen cook. While pioneering the concept of Zero-Click Content, she teaches an intermediate-level content marketing course and writes at The Menu, a weekly newsletter with 8000+ subscribers on marketing and food recipes!👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based pro...2022-12-221h 13The Content 10x PodcastExploring Zero Click Content with Amanda NatividadYou can’t get around the fact that it’s tough out there for content creators and marketers. It’s getting harder and harder to convince audiences to click on your call to action. Plus, over half of all Google searches end without a click, and social media platform algorithms clearly reward platform-native content and penalize content with clicks. So how do marketers navigate this brave new world where platforms reward zero-click behavior? In this episode of the podcast, VP of Marketing at Sparktoro, Amanda Natividad, speaks to our host Amy Woods about the value of...2022-12-0839 min
Behind The ExperienceSparkToro’s fully-featured free queries ft. Amanda Natividad and Casey HenryToday's guests are here to give you a quick rundown on how to become a better marketer with the help of SparkToro. SparkToro is an audience research tool that shows the websites your customers visit, their social media accounts, hashtags they use, and more. In this episode, Co-Founder Casey Henry and VP of Marketing Amanda Natividad will give us a full rundown on how they define user success by providing quality over quantity in their product metrics.Quotes from this episode“Stories are what capture our attention first.”"It’s a logical next step t...2022-11-3038 min
The Long GameRecent Trends and Building an Audience with Amanda Natividad (SparkToro)When creating a personal brand, people often spend too much time on “brand” and not enough time on “personal”. Amanda Natividad, VP of Marketing at SparkToro, has found a way to tell your story in an authentic — and compelling — way.In this episode, she dives into how to build a personal brand without losing your soul, why knowing your “why” is the key to building an audience, recent trends, and much more. TopicsTest out content ideas at eventsRefine ideas through feedbackQuiet quitting can be goodHow to build an audiencePersonal content strategyTry telling your storyAct like you...2022-11-3049 min
Recorded Content - Helping B2B marketers use a podcast for content marketingUsing audience research to help develop a podcast strategy with Amanda NatividadKeyword research is one of the best ways to determine which keywords to target, and it can help you learn a lot about the most searched terms online. However, while keyword research won't help you understand your audience's needs, wants, and behaviors, audience research will.In this episode of the Recorded Content podcast, our host Tristan Pelligrino welcomes Amanda Natividad, the VP of marketing at SparkToro. They chat about the importance of audience research; the differences between the buyer persona, amplifier persona, and attention persona; and how to create content that enables collaborative relationships.2022-11-2840 min
Shit You Don't Learn in School55. [Part 1] The Narratives Behind Love with Amanda Natividad and Marissa GoldbergIn part 1 of our 3-part series, we're joined be Amanda Natividad and Marissa Goldberg – two friends of the podcast – to discuss the traditions that surround love.After getting engaged last year, Steph found herself in a place she didn't expect and with emotions that she didn't feel entitled to have. That led her down a deep rabbit hole of questions, ultimately ending up in a bunch of societal narratives.She discusses them here with Amanda and Marissa, as they share how they navigated the narratives that underpin love, from engagement to name...2022-10-0858 min
Tech Bound PodcastCreating content that grabs attention - Amanda NatividadTIMESTAMPS0:00 introduction1:07 Amanda’s path from chef to content marketer5:48 Mise en place in content marketing6:28 How to write amazing Twitter threads12:44 Repurposing content18:52 Powerful mental models25:53 How to grab attention30:07 How to find your target audience’s pain points38:41 How to balance work and family41:45 How Memes fit into content strategy45:41 Starting vs planning SHOW NOTESAmanda's website: https://amandanat.com/Amanda on Twitter: https://twitter.com/amandanat...2022-09-3049 min
Demand Gen UAmanda Natividad Shares How to Get Started with Zero-Click ContentZero-click content is a big jump from what many content marketers are comfortable with. Not only because it’s so different, but because it’s hard to measure. However, in this guest episode of Demand Gen U, Mark Huber, Head of Brand & Product Marketing at Metadata is joined by SparkToro’s VP of Marketing, Amanda Natividad, to talk about why it’s a valuable addition to your marketing strategy. Listen to find out:The definition of zero-click contentWhy and how you should get started with zero-click contentWays that you can measure its successFor mo...2022-09-1340 min
Digital Marketing DiveAmanda Natividad of SparktoroAmanda Natividad returns to Digital Marketing Dive to help us close out season 3 of Digital Marketing Dive. Amanda is the VP of Marketing for Sparktoro, an audience intelligence platform founded by Rand Fishkin and Casey Henry.Amanda is also a classically trained chef and former journalist.Find Amanda Onlinehttps://www.linkedin.com/in/amandanat/https://sparktoro.comhttps://twitter.com/amandanathttps://amandanat.substack.com/If you like Digital Marketing Dive, please consider leaving us a review in t...2022-08-2531 min
PerpetualS3 EP1: Modern Content Marketing with Amanda NatividadWelcome to Season 3 of Media Moves! This season's topic: Content to Commerce.We are happy to be speaking with Amanda Natividad, VP of Marketing for SparkToro. Join Adam and Amanda as they discuss the benefits of sticking to your niche and personal experiences, modern content marketing, and content creator’s responsibility for copywriting.And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetualAnd if...2022-08-1635 min
Clients from ContentI Want To Know What Amanda Natividad Knows👉 Watch this episode on YouTubeMentioned on the episode:SparkTorofollowerwonkEvernoteTo Connect with Amanda Natividad:Website: https://amandanat.com/Twitter: https://twitter.com/amandanatContent Marketing 201: https://maven.com/amandanat/content-marketingThe Menu Newsletter: https://amandanat.com/subscribe/To connect with Josh Spector:Newsletter: Fortheinterested.com/subscribeSkill Sessions: Joshspector.com/sessionsConsulting: Joshspector.com/consultingTwitter: @jspectorApp...2022-08-1035 min
Emotionally FitThe Importance of Asking for Feedback with VP of Marketing at SparkToro, Amanda NatividadAsking for feedback (both positive and constructive) is not an easy thing to do. VP of Marketing at SparkToro, Amanda Natividad, rejoins Dr. Emily on the show to discuss self-awareness, self reflection, and the scary but powerful act of asking for feedback.Thank you for listening! Staying emotionally fit takes work and repetition. That's why the Emotionally Fit podcast with psychologist Dr. Emily Anhalt delivers short, actionable Emotional Push-Ups every Monday and Thursday to help you build a better practice of mental health. Join us to kickstart your emotional fitness. Let's flex those feels and do some...2022-08-0208 min
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.100: Doubling Free-to-Paid Conversion Rate (w/ Amanda Natividad, SparkToro)Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreWhy Free-to-Paid Conversion?Amanda had a gut sense that since “audience research” was still pretty early and search volume was relatively low, they needed to nail the onboarding experience when people did give them a try.She started working with...2022-07-2040 minThe Exit Five CMO Podcast (Hosted by Dave Gerhardt)Amanda Natividad (VP Marketing, SparkToro) & Kaylee Edmondson (Dir. Demand Gen, brightwheel)Dave is joined by Amanda Natividad (VP Marketing, SparkToro) and Kaylee Edmondson (Director of Demand Gen, brightwheel). Switching up the format and bringing on two startup marketing leaders doing the doing.Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.comThis episode is brought to you by Metadata: https://metadata.io/Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.
Send guest pitches...2022-06-281h 00Emotionally FitChampagne Problem Pity Party with VP of Marketing at SparkToro, Amanda NatividadI invited Amanda Natividad of Spark Toro to a Champagne Problem Pity Party, and you’re invited too! Join us as we talk about our tendency to downplay our struggles and why there is room to empathize with others while still acknowledging our own pain. Thank you for listening! Staying emotionally fit takes work and repetition. That's why the Emotionally Fit podcast with psychologist Dr. Emily Anhalt delivers short, actionable Emotional Push-Ups every Monday and Thursday to help you build a better practice of mental health. Join us to kickstart your emotional fitness. Let's flex those feels and...2022-06-0914 min
Drink Like a Lady PodcastBuild an Audience on Social Media with Amanda NatividadAmanda used to wish there were more women creators for her to look up to. But she realized two problems: 1) It was her own fault for not paying closer attention, and 2) She could be the change she wanted to see. So she took her Twitter account seriously and started publishing online. One year later, she grew herTwitter following from 1k to 60k. And she would love to share her learnings with you. I will be interviewing her this Thursday at 12pm EST on LinkedIn LiveWhat you will learn:Why the world needs more women to...2022-05-2451 min
Ungated ConversationsPutting the Fun in the Marketing Funnel — Compelling Content for Every Stage with Amanda NatividadContent is one of the most discussed strategies in B2B digital marketing. Despite how hard it is to trace its connection to revenue, the topic stays hot. After all, when done right, it performs marketing miracles and makes the stuff of legends for future generations. How do you get it right, though? Most importantly, why do most brands miss the mark?In the last episode of season one of Ungated Marketing, Fernando interviews Amanda Natividad, VP of Marketing at SparkToro, with a storied and very successful career in content marketing. She generously shares...2022-04-2836 min
Creator ScienceAmanda Natividad – Growing on Twitter and using her platform to lift up othersAmanda Natividad is VP of Marketing for audience research startup, SparkToro. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.In this episode, we talk about Amanda’s path into marketing, her advice for growing your Twitter following, her new live talk show on YouTube called The Menu, and what she’s doing to encourage more inclusiveness online.Learn more about Amanda NatividadFol...2022-04-191h 02
Full-Funnel B2B Marketing ShowEpisode 87: How to develop a full-funnel content strategy with Amanda NatividadSign up to all live workshops and podcasts here: https://lu.ma/fullfunnelWe sat down with Amanda Natividad, VP marketing SparkToro to nail down how to develop a full-funnel content strategy.Tune in to learn:- How to identify what content you’d publish to generate demand for your products- How to attract the attention of your target market to your content- How to align content strategy with the buying journeyOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Mark...2022-04-1147 min
30 Minutes of GrowthS1 EP1: Amanda Natividad, VP Marketing at SparkToro | Growth Marketing | Content MarketingMeet Amanda Natividad, a powerhouse marketer and strategist at the top of her game. She’s got 3 actionable playbooks you’re going to want to get started on right away.When you know where and what your audience is consuming you can leverage that data to get in front of them. Alex and Amanda, VP of Marketing at SparkToro, take you on a rapid run through of the three top hitting playbooks she uses to create better content and how to find the hidden gems you need to reach a more targeted audience.You’l...2022-03-1529 min
The Content Cocktail HourCuration as the Centerpiece of Your Marketing Strategy
Brett McGrath was inspired to write an article after reading Amanda Natividad’s article, “The Case for Permissionless Co-Marketing.” Amanda Natividad is the VP of marketing at SparkToro, an audience research tool that helps you discover people's sources of influence. “Permissionless co-marketing” is promoting/sharing/re-tweeting someone’s content, because you enjoy it and share similar philosophies. Promoting someone’s work (without asking for anything in return), leads to genuine relationships, better collaborations, and strong leads. 0:00 Intro 2:46 Discovering new artists 7:09 Curation 7:27 Amanda’s article 11:55 Content collaboration 13:30 Old, outdated, ineffective collaborations 15:40 The Juice’s marketin...2022-02-1400 min
Living CorporateTAP In with Tristan : Decoding Vague Corporate SpeakTristan talks about decoding vague corporate speak. He dives into 5 BS things your boss has said, courtesy of Amanda Natividad, or @amandanat on Twitter. Amanda listed a couple more phrases to decode, so check the link to the Twitter thread in the show notes!Want to know more about our LinkedIn Learning courses? Check them out!https://bit.ly/3k4havyCheck out Amanda's Twitter thread.https://bit.ly/3gkL4tXHave a topic suggestion? You can find our submission...2022-02-0306 min
The Danny Miranda Podcast#198: Amanda Natividad – Content Marketing, 33-Hour Labor, & HypnotherapyAmanda Natividad is a growth marketer, who works for SparkToro. But in this conversation, we spoke about who she is, not what she does. We dived deep into her high school superlative Most Likely to Brighten Your Day, how she prefers regular fries over sweet potato, her 33-hour labor, and her new content marketing course. Amanda's Links Website / Twitter Continue the conversation with me... Twitter / Instagram / YouTube / TikTok / Website2022-01-281h 01
Wild Business Growth#178: Amanda Natividad – Social Media Sleuth, VP Marketing at SparkToro Amanda Natividad, the VP of Marketing for SparkToro, joins the show to share her journey from LA Times test kitchen to social media marketing thought leader. Hear her top Twitter and LinkedIn advanced search tips, how to find your target market on social media, tools you can use for audience insights, the most bizarre tweet of all time, and her weird voices. Connect with Amanda at AmandaNat.com, Twitter at @AmandaNat, and SparkToro.com 2022-01-1248 min
Wild Business GrowthAmanda Natividad – Social Media Sleuth, VP Marketing at SparkToroAmanda Natividad, the VP of Marketing for SparkToro, joins the show to share her journey from LA Times test kitchen to social media marketing thought leader. Hear her top Twitter and LinkedIn advanced search tips, how to find your target market on social media, tools you can use for audience insights, the most bizarre tweet of all time, and her weird voices. Connect with Amanda at AmandaNat.com, Twitter at @AmandaNat, and SparkToro.com2022-01-1248 min
Life Ensemble#206 - The Antithesis to Hustle Culture: Chill Work, with Rand Fishkin & Amanda Natividad of SparkToroWe often believe that people who are more successful than us have worked harder than us, and so hustle culture has become so ingrained in today’s workforce. But it doesn’t have to be this way! You would expect the three people involved in a fast-growing tech startup that’s doing north of a million dollars in revenue would be burning the midnight oil, but that is not the case. Today we are joined by SparkToro’s Marketing Architect, Amanda Natividad, and Co-Founder and CEO, Rand Fishkin, to talk about exchanging hustle culture for chill work...2022-01-111h 00
Don't Stay in Your LaneFrom Journalist to VP of Marketing: Amanda NatividadAmanda has been defining new roles and pivoting since she began her career. Listen to her 2 cents on building brand, purpose, and expertise, all at the same time! 2022-01-0627 min
Everything Is MarketingAmanda Natividad — Permissionless Co-marketing, Product-Led Content, & Cold Email OutreachOn the show today is Amanda Natividad. Amanda is the Marketing Architect at SparkToro and previously the Head of Marketing at Growth Machine.I wanted to bring her on because Amanda is a prolific marketer with experience in content marketing across B2C brands like FitBit and Liftopia as well as B2B with Growth Machine and their client base. She's amassed a Twitter following of over 36k. And she's an expert in all things digital PR and content strategy.You'll hear about the idea of permissionless co-marketing, product-led content, and how SparkToro is leveraging...2021-12-231h 26
How to Market Your DTC BrandMastering Influence Marketing & SEO with Amanda NatividadToday’s guest is Amanda Natividad, Marketing Architect at Sparktoro.In this episode, we discuss: The difference between influence marketing and influencer marketing How to pitch sponsorships and media outlets How to use blogs and SEO as a brandLink to the show notes is here: www.goodostudios.com/podcast-episodes/amanda-natividadThis show is brought to you by Goodo Studios--- Send in a voice message: https://anchor.fm/howtomarketyourdtcbrand/message2021-12-1539 min
The Louis Shulman PodcastAmanda Natividad: Marketing Architect at SparkToro on Audience Research, Content Marketing, and Career PathsLinks:→ Amanda on Twitter: https://twitter.com/amandanat → Amanda on LinkedIn:https://www.linkedin.com/in/amandanat/→ Amanda's Blog: https://amandanat.com/→ SparkToro: https://sparktoro.com/ Special Thanks To Our Sponsor, espresso Displays:Espresso Displays are the thinnest portable touch screen monitor in the world. Recently recognized as one of TIME's Best Inventions of 2021, espresso Displays give us the power of two screens anywhere we go and seriously improve our portable productivity. Learn more about espresso here: http://espres.so?utm_source=D2C&utm_medium...2021-12-1458 min
The Espresso HourMarketing and Content Mastery with Amanda NatividadAmanda Natividad knows a thing or two about marketing and content.She's led marketing for Growth Machine, started Fitbit's content marketing program from scratch, and is currently a marketing architect at SparkToro.And in this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole sit down with her to discuss:Content marketing and SEO strategyWriting on social platforms versus blogsHow SparkToro can help with data-driven writingCommon mistakes in the content marketing worldAnd much more!2021-12-1455 min
Content and Conversation: Organic Growth Insights from Siege MediaContrarian Content Marketing with SparkToro’s Amanda NatividadShow Notes:00:30: How Amanda built Fitbit’s B2B marketing strategy2:27: Why putting effort in tools pays off, Fitbit’s “Challenge Idea Generator”5:40: Amanda’s lessons and strategies as Head of Marketing at Growth Machine: SEO & Content Agency8:48: How to build a successful podcast10:48: “Influence the influencer strategy,” approaching guests that have a strong following (and get noticed)12:49: Integrating personal branding with your company13:28: What are the best KPIs for building inbound marketing and user acquisition?15:09: Give users evergreen resources, SparkToro’s virtual event series, “Office Hours”17:59: Understanding your audience19:31: The benefits to implementing a contrarian content marketing strategy20:29: How t...2021-11-2927 min
Mailman PodcastAmanda Natividad - Marketing Architect at SparkToroFollow Amanda on Twitter - https://twitter.com/amandanatSubscribe to 'The Menu' - https://amandanat.com/subscribe/SparkToro Website - https://sparktoro.com/🎁 Start Mailman free trial at mailmanhq.com🐦 Follow us on Twitter – https://twitter.com/Mailman_HQ2021-11-2814 min
Authentic Influence049: How to do audience research & cold outreach ft. Amanda Natividad of SparkToroDo you want to learn how to do audience research & cold outreach?
Listen to this interview with Amanda Natividad of SparkToro, where we discuss:
– How to do cold outreach
– What audience research is and how it’s different from market research
– SparkToro’s approach to content
– A case study with one of SparkToro’s customers
Timestamps
00:00 How Amanda got into marketing and joined Sparktoro
17:25 Sparktoro’s content strategy
25:13 marketing metrics tracked by Sparktoro
27:30 how to do cold outreach right / how Amanda gets an 80% open rate...2021-11-101h 07
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups#641 WP-Tonic This Week In WordPress & SaaS: With Special Guest Amanda Natividad Marketing Architect at SparkToro Special Guest Amanda Natividad. Marketing Architect at SparkToro
Finding Your Target Audience's Sources of Influence
Finding Your Target Audience's Sources of Influence & Contact Marketing The Modern way
Amanda Natividad is a marketing architect at SparkToro and formerly head of marketing at Growth Machine and Lifopiahttps://sparktoro.com/2021-10-2937 minB2B BetterHow to Think About the Marketing Funnel in B2B w/ Amanda NatividadIn this episode, I sit down with Amanda Natividad, Marketing Architect at Sparktoro. We had a great, free-flowing conversation on everything from breaking into marketing as a career, the blurring lines between B2C and B2B marketing and how to create high-value content programme. Amanda and I also dived into the role of the conventional marketing funnel and why measuring leads may be a distraction from answering the question - is marketing making an impact? You can follow Amanda here.Thanks to my friends at Remote for sponsoring this episode...2021-10-2842 min
The Marketing Millennials60 - How To Do Audience Research w/Amanda NatividadAmanda Natividad is currently the Marketing Architect for audience research startup, SparkToro. She also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.
Previously: She led marketing for Growth Machine; led marketing for Liftopia; built Fitbit's B2B content program; led content & comms for NatureBox.
2021-09-0441 min
Everything is LogisticsThe Role of a Marketing Architect with Amanda NatividadThe role of marketing within business continues to evolve and as we evolve, we need more and more expertise from the folks who have seen the process from all different angles. That's why we have Sparktoro's Amanda Natividad joining the show to talk about her role as the company's Marketing Architect to take the experience she's learned throughout her career and apply it to a new company. Amanda is one of my favorite people to follow for her marketing perspective and in this episode, she's sharing tips on modern social media marketing, what B2B ca...2021-08-2336 min
CyberlyCome to the Marketing Dark SideA wise little green puppet once said, “the fear of loss is a path to the dark side.” But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural?That’s our main topic for today as we dive into the world of how your audience ~really~ shares the content they enjoy. Whether it’s through screenshots, text messages, or a Slack channel--your audience is sharing content through what’s called the Marketing Dark Funnel. Brumleve welcomes Amanda Natividad, Marketing Architect at SparkToro a...2021-07-2953 min
Top Of Mind with Stewart HillhouseHow To Make Content Work For You (And Your Company) with Amanda NatividadThe best B2B content marketers know that there's a fine line between getting results now, and setting yourself up for success in the future. Amanda Natividad joins Stewart Hillhouse to explain how this concept works for both businesses and your career.
On this episode of Top Of Mind, Amanda and Stewart discuss:
• What the best SEO businesses understand about content that others miss
• How to use content as a service to reach growth goals
• Why video content is a big bet
• And so much more
Amanda Natividad is Head of Content at ShipBob
Twitter: https://twitter.com/amandanat
LinkedIn: https://www...2021-06-0935 min
Digital Marketing DiveAmanda Natividad talks Content Strategy and SEOIn this episode, Seth and Shannon talk to Amanda Natividad, the director of marketing for Growth Machine, a content strategy, and SEO firm. Amanda talks to us about how to best use content to not only get found online in the search engines but grow your authority online.
Intro:
Seth: Hey, Everyone, and welcome to season two, episode eighteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.
Shannon, you ready to rock?
Today we have Amanda Natividad, the director of marketing fo...2021-04-2237 min
PodscribersAmanda Natividad - Growth Machine Marketing Podcast“Another way to think about [podcasting SEO] is to give your page all the contextual clues it needs to point people/Google to that page. Things like making sure you have a title that people are searching for, a meta-description or SEO snippet that'll show up in search results, and a description that your target audience will care about and find interesting.”
Amanda Natividad is the Head of Marketing at Growth Machine and the host of the Growth Machine Marketing Podcast.
(0:57) - Quick intro to Amanda, why she revitalized the Growth Machine podcast. She shar...2021-04-1928 min
Growth Machine Marketing PodcastMini Episode: The Critical Authority Threshold Might Be Holding You BackHaving grown dozens of brand new websites, we’ve never seen a smooth up-and-to-the-right chart of organic traffic growth. Our theory is that this has to do with the Critical Authority Threshold, a threshold you cross after some combination of publishing regularly, link building, and patience. It usually takes six months. Learn more about this theory in our 8-minute audio version of our blog post, “The Critical Authority Threshold: Why Patience Pays in SEO,” read by Amanda Natividad, Head of Marketing for Growth Machine. Show Notes: 1:09 - The Critical Authority Threshold ...2021-03-1808 min
Growth Marketing Today5 Email Techniques That Increased Growth Machine Newsletter's Open Rate to 30-40% with Amanda Natividad (GMT132)According to Mailchimp, the average email open rate for all industries we analyzed is 21.33%. That means for every one hundred emails you send, only 20 people open it.
Growth Machine Newsletter’s open rate is almost double that at 40%! In this episode, Amanda Natividad, Head of Marketing at Growth Machine, reveals five email techniques that contributed to it.
In episode 131, you’ll learn:
Five techniques Amanda used to increase the open rate of Growth Machine’s newsletter to 40%
How Amanda repurposes podcast episodes as blog posts
Why is Growth Machine doubling down on YouTube content2021-03-1147 minGrowth Machine Marketing PodcastMini Episode: Creating Viral Loops in Content, Marketing, and MoreA viral loop within The Knot accomplishes something you’d never guess. Their wedding style quiz gives brides and grooms-to-be suggested venues and style inspiration. But it actually grows their B2B business with wedding vendors. Learn more about this viral loop — and how you can create your own — in this 9-minute audio version of our blog post, “Create Viral Engagement Loops To Drive Customer Retention,” read by Amanda Natividad, Head of Marketing for Growth Machine. Show Notes: 1:12 - What Is a Viral Loop, Anyway? 3:28 - How To Use Vira...2021-03-0409 minGrowth Machine Marketing Podcast#30 Why Your Company Needs a YouTube ChannelYouTube is 16 years old. But it’s only recently that companies have realized the value in having a channel. One of those companies who has seen success? B2B app agency Headway.io. Amanda Natividad, Head of Marketing for Growth Machine, talks with marketer Jacob Miller about how YouTube fits into Headway’s marketing strategy. You don’t want to miss this episode because it’s not often you hear from a company who’s willing to share their secrets to YouTube success. Show Notes: 1:18 - How marketing at Headway, an app design...2021-02-2352 min
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.76: How Growth Machine Turns Podcasts Into ConversionsRecently, John Bonini connected with Amanda Natividad, Head of Marketing at Growth Machine, for an episode of our Metrics & Chill podcast. Amanda told John all about how they’ve turned a notoriously hard to attribute marketing channel into a conversion and sales engagement producing engine.2021-02-1921 minGrowth Machine Marketing PodcastBonus: The “Us Vs. Them” Narrative [from the Cart Overflow podcast]Growth Machine’s Head of Marketing, Amanda Natividad, recently joined the Cart Overflow podcast hosted by Gen Furukawa. We’re publishing this bonus episode here so you can learn about applying content marketing strategy to your company — no matter what stage of business you’re in. Show notes: 1:22 - Amanda talks about how she joined Growth Machine. 3:40 - Missed opportunities in content marketing. Content should be sustainable and able to support all other areas of the business. 7:58 - The two-pronged approach: Choosing high volume, low difficulty keywords to grow organic t...2021-02-1735 minGrowth Machine Marketing PodcastMini Episode: Build a Community (Not an Audience)When you build a community, you create a space where real people discover answers to real problems. In this 9-minute audio version of our blog post, “How to Build a Community Online,” Amanda Natividad, Head of Marketing for Growth Machine, explains how to build an online community and question of how to monetize it. Show Notes: 0:56 - What Is an Online Community? 2:53 - How To Build an Online Community 6:51 - Can You Monetize an Online Community? 7:46 - Building an Online Community Starts With Authentic Conversations Links...2021-02-1108 minGrowth Machine Marketing PodcastMini Episode: Make Your Content Do More for YouI don’t know who needs to hear this, but you’re not getting enough out of your content. In this 10-minute audio version of our blog post, “How to Repurpose Content Without Sounding Redundant,” Amanda Natividad, Head of Marketing for Growth Machine, explains the art of repurposing your content, and getting the most bang for your buck. Show Notes: 2:01 - 3 reasons why you should repurpose your content. 5:20 - Tried and true ways to repurpose content. 7:50 - Use data & insights to figure out where to start. 9:22 - Ultimate...2021-02-0410 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedThe “Us Vs. Them” Narrative & Frameworks to Drive Content Marketing Success w/Amanda Natividad of Growth MachineLinks Mentioned: How a D2C Beverage Company Grew 4x in Search Traffic in 3 Months”Growth MachineAmanda Natividad Amanda on Twitter Highlights: 2:08 -How Amanda's career evolved from journalism to content marketing4:48 - How marketers might not be doing enough with their content9:39 - Amanda's two-pronged approach to content strategy, based on search intent14:15 - How Amanda identified content opportunities for Fitbit21:21 - How Amanda finds actionable content ideas with Clearscope25:28 - How Amanda leverages Ahrefs to find opportunities30:35 - The process to building a content strategy33:57 - The narrative framework that Amanda recommends to stand o...2020-12-3038 min