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Amanda Natividad

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Meme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeMy Top 5: Marty Supreme, Mini Cities, Morse Code, and MoreEvery week on The Meme Team Podcast, we break down what worked, what didn't, and why people cared. This year had too many good campaigns to just list—so we're doing an awards show.In this episode, Sonia and the team cover:Marty Supreme / Timothée Chalamet (w/ Mark Stenberg) – The lookalike contest, the Statue of Liberty stunt, and meta-marketing done right.Stripe's Black Friday Mini City (w/ Kushaan Shah & Amanda Natividad) – A handmade, 8-foot miniature city with 15 buildings, live-streamed over 24 hours. Why craft beats AI.Morgan Wallen's Tour Announcement (w/ Cristin Cu...
2026-01-0148 minMore Than You Can Chew: A Bite-sized Podcast About SEO & Digital Marketing
More Than You Can Chew: A Bite-sized Podcast About SEO & Digital MarketingFind Your People: How to Build Audience-Driven Marketing with Amanda NatividadKeyword tools are useful, but they don’t tell you who you’re trying to reach or why they buy. In this episode of More Than You Can Chew, Dane sits down with Amanda Natividad, VP Marketing at SparkToro, to unpack how audience research complements (not replaces) keyword research so your content, channels, and messaging match real behavior. Amanda shares how to find where your audience actually hangs out, what influences them, and simple, no-budget ways to build a curated feed for ongoing social listening. You’ll leave with a playbook to discover insights...
2025-12-1018 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeStripe and Shopify Crushed Black Friday & Cyber MondaySonia, Amanda, and guest Kushaan Shah break down how Shopify and Stripe owned Black Friday/Cyber Monday 2025—not through traditional ads, but by spotlighting merchants, building miniature cities by hand, and proving B2B doesn't have to be boring. They unpack record-breaking consumer spending ($1 trillion+ for the first time), the dark side of buy-now-pay-later debt, mobile shopping's takeover of desktop, and why craft beats AI when you're trying to stand out.The episode dives deep into Shopify's multi-channel BFCM strategy: Harvey Finkelstein's Twitter thread crowdsourcing merchant recs, a TBPN-sponsored broadcast featuring brand founders live, and projecting their re...
2025-12-041h 03Attributed - A podcast by Dreamdata
Attributed - A podcast by DreamdataContent 201: High-Value B2B Assets & Measurement with Amanda NatividadJoin our chat with Amanda Natividad, VP of Marketing at SparkToro, for a deep dive on achieving quality over quantity with your content marketing.Volume no longer guarantees results. Content 201 will be your guide to creating high-value assets that genuinely move the needle and, critically, how to prove their worth.We will cover:- Moving past the content treadmill and understanding how asset scarcity drives value in B2B.- Implementing a framework where every asset has a clear client, a defined job, and a...
2025-11-2557 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeCraft vs AI Wars: Apple, Barbour, & Coca-ColaSonia and Christina break down consumer brand marketing wins and fails across Apple's glass logo rebrand, Nike's LA murals, Sephora's tone-deaf holiday ad with Mariah Carey, the AI wars between Coca-Cola and Barbour's Wallace & Gromit collab, and the Starbucks bear cup chaos. They also dig into Apple TV's quality-over-quantity approach, consumerism culture, and how brands are staking claims on AI vs craft.Nike Dodgers Murals (00:18-01:53)Apple's Glass Logo Rebrand & Apple TV (01:54-11:03)Sephora's Mariah Carey Holiday Ad Backlash (17:18-27:39)Coca-Cola AI vs Barbour Wallace & Gromit (28:34-37:20)...
2025-11-1354 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeNike Dodgers World Series Ad Analysis | $20K Neo Robot Launch | Grammarly Superhuman RebrandEpisode SummaryIn this episode, Sonia and Moshe dissect four big marketing moments. They start with Cracker Barrel’s self-aware tweet that uses humor to defuse backlash over its remodel, then dive deep into Nike’s “I Love LA” Dodgers World Series spot that swaps Randy Newman for Kendrick Lamar—layering the LA–Toronto rivalry with the Kendrick–Drake beef to show true cultural fluency. They pull out why speed and social listening matter, and why Gen Z (73%) rewards brands that read the room.They pivot to Neo, a consumer humanoid home robot marketed as a gentle helper—coverin...
2025-11-071h 00Meme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeWhy Surveys Lie, Dodger Steaks Go Viral, and Lewis Hamilton is Most MarketableHalloween meets K‑pop as Amanda and Sonia kick off with costumes, community, and a Demon Hunter sing‑along, then pivot to the Bugonia “bald screening” stunt—who actually shaved vs who got bald caps, and what that says about event design and expectation setting. The core segment tackles why surveys mislead (AP’s Halloween stats; SparkTogether’s “would attend again” vs reality) and how better survey design, open‑endeds, and customer interviews avoid bias.They jump to baseball: a Dodgers fan’s steak ritual turns into an Omaha Steaks sponsor moment—textbook social listening and low‑lift brand collab. Next up...
2025-10-3043 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeRamp’s The Office Stunt, Twitter’s Link Feature, & Twilight FancamsFrom The Office's Kevin trapped in a glass box for Ramp to Lionsgate finally embracing fan editors, this episode unpacks the biggest marketing moves of the week. We break down how a B2B fintech company created the most talked-about experiential campaign, dive into Twitter's game-changing link update, and expose a wild Reddit marketing takedown that cost one company 80% of their revenue.Plus: AMC x Netflix's theatrical partnership, Heineken trolling Friend AI, and why one movie is asking fans to shave their heads. Bonus segment: how a viral YouTube video helped launch an innovative ultrasonic knife.
2025-10-2350 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeTimothée's Ping Pong Promo, Taylor's Lost Touch & Politicians on PodcastsIn today's episode, Sonia and guest Christina Garnett break down three major shifts in marketing: Timothée Chalamet's genius guerrilla campaign for indie ping pong movie Marty Supreme, Taylor Swift's variant overload that's testing even die-hard Swifties, and why politicians desperately need to learn how to make TikToks AND go on 3-hour long podcasts.Plus: Netflix drops "Original," Apple TV loses "Plus," and why these streaming giants don't need to flex anymore. Special guest Christina Garnett drops knowledge on weakening fandoms, the problem with stunt marketing, and why your favorite brands might be trying too hard.
2025-10-161h 15Meme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeAnthropic’s IRL NYC Popup, Taylor’s Future Wedding, K-Pop is GoldenIn this episode of the Meme Team podcast, Amanda and Sonia discuss various marketing strategies and cultural phenomena, including Cracker Barrel's logo controversy, Williams F1's community engagement, Tame Impala's unique concert experience, Anthropic's pop-up in New York, Taylor Swift's influence on the wedding industry, and the marketing strategies behind K-Pop Demon Hunters. They also touch on Merriam-Webster's clever campaign related to AI language models, emphasizing the importance of adapting to cultural trends and engaging with audiences in meaningful ways.00:00 Cracker Barrel's Logo Controversy02:43 Williams F1 Campaign and Community Engagement05:04 Tame Impala's...
2025-10-0939 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeAI to ROI: OpenAI’s Ads + Instant Checkout PlaybookThis week on Meme Team, Sonia and Amanda dive into four big culture-meets-marketing moments:Taylor Swift x KitchenAid? How brands are borrowing her orange aesthetic to drive hype — without her even collabing.OpenAI’s first brand campaign + "agentic commerce." What instant checkout inside ChatGPT means for small businesses, DTC, and the future of discovery.The unicorn that won F1. How a fan’s sticker turned into a viral, feel-good growth story.Bad Bunny at the Super Bowl. Why skipping a U.S. tour but taking the halftime stage is a masterclass in dis...
2025-10-0239 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeRe-Releases, Scarcity Plays, and a $11B Ring | Meme Team 026Halloween re-releases, 3-day theater drops, and brand ads masquerading as short films. This week we unpack how "eventfication" is reshaping entertainment and marketing, why most "make it go viral" mandates miss the point, and what Oura's $875M raise (at an $11B valuation) says about wearables — especially for women.We cover:"Sinners" returns for Halloween and why timing + communal cosplay can revive the box office (and awards chatter).Central Perk Times Square: great IP, mid vibes — how theme builds should feel like the show, not a Starbucks.Sabrina Carpenter x The Muppets: playful brand fit, not tired “women-compete” tropes.Taylor Swift’s...
2025-09-2546 minCreator Alchemy
Creator Alchemy#32 - Amanda Natividad: The Future of Marketing in an Algorithm-Driven WorldWhat is marketing, actually? And how can you improve your marketing to grow your audience, revenue, and resonance in an authentic way? In today's episode, I sit down with my friend Amanda Natividad, head of marketing at SparkToro, to explore the psychology behind effective marketing. We discuss zero-click content, parasocial relationships, and why the best marketing doesn't feel like marketing at all, and Amanda shares actionable strategies for creators who want to build authentic connections that convert.—ABOUT AMANDA NATIVIDAD: Amanda Natividad is VP of Marketing for audience research startup, SparkToro. In her sp...
2025-09-201h 09Meme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeThe Pitt’s Tuxedo Scrubs, Nike’s New Motto, Lessons from the NBA SpursThis episode explores how major institutions are adapting their content strategies for new audiences. We start with Robert Redford's passing, discussing how his work with Sundance created a blueprint for using cultural capital to build new communities. This ties into modern marketing innovations like "The Long Walk's" treadmill screenings—where the medium literally becomes the message.Our guest Caitlin Rease (San Antonio Spurs' content creator) breaks down how sports teams are evolving their content game. She shares insights on their viral food art schedule release and the challenges of real-time social content creation—where you've got minutes, some...
2025-09-1851 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeReese Witherspoon’s AI Take, Builder.ai’s Flameout, and Instagram's iPad AppComms pro Cristin Culver joins Meme Team to dissect Austin, TX's universally-dragged logo rollout, Reese Witherspoon’s shallow AI talking points (and how to master the PR art of bridging), and the Builder.ai collapse (aka why your ship-to-yap ratio matters). We also hit Instagram’s long-awaited iPad app, Threads’ watermarking, HBO’s latest rename spree, and Apple’s just-announced iPhone Air — with a through-line on hype vs. product and why social media is now entertainment first.Chapters:00:00: The new logo for Austin, TX; OpenAI's hiring platform; HBO09:30: Reese Witherspoon's missed oppor...
2025-09-1058 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeSabrina shuns Tommy, YouTube Hypes Creators, & Horror's Killer MarketingIn this episode of Meme Team, we break down three major marketing moments: Sabrina Carpenter's masterclass in brand authenticity after her album cover controversy, YouTube's game-changing new "Hype" feature for small creators, and Lionsgate's wild treadmill theater experience for "The Long Walk." From handling haters to innovative marketing stunts, we explore how brands and creators are pushing boundaries in 2025.Key moments:00:00 Intro00:10 Lego's Tom Holland campaign04:20 Sabrina Carpenter vs Tommy from Arkansas17:52 YouTube's new Hype feature28:29 The Long Walk's treadmill theater experience
2025-09-0436 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeBonus: Cadillac's American F1 Dream TeamJoin Sonia Baschez and "F1 Guy" Vincenzo Landino as they dive into the exciting announcement of Cadillac's entry into the F1 world for the 2026 season. Discover the strategic marketing decisions behind choosing experienced drivers Valtteri Bottas and Sergio Perez, and explore the marketing implications for Cadillac and the broader F1 community. The conversation also touches on the American identity of the new team compared to existing teams like Haas, and the potential for Cadillac to leverage its brand recognition to attract fans and boost sales.Key Points:- Cadillac's official announcement and its impact on the F1 landscape...
2025-09-0315 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeWeirdness, Wellness, Weapons, and the End of Monoculture | Meme Team 022Join hosts Sonia Baschez and Amanda Natividad as we explore the cultural phenomena of Dubai chocolate and Labubu dolls, the impact of GLP-1 drugs on societal expectations, and the unique marketing strategies behind the film Weapons. We also quickly cover Zohran Mamdani's #zcavenger hunt, the viral success of Netflix's K-pop Demon Hunters, Sydney Sweeney's latest controversies, and the failed Cracker Barrel rebrand. 00:00 Introduction to the Meme Team Podcast01:07 Zohran Mamdani's Innovative Politic Campaign03:39 K-Pop and Theatrical Releases07:14 The Resurgence of Movie Theaters13:43 Cracker Barrel's Rebranding Controversy17:33 The...
2025-08-281h 03Meme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeTrendjacking Taylor, Tariffs & Coach Bags, and Creating Timeless BrandsIn this episode of the Meme Team Podcast, hosts Amanda and Sonia explore the intersection of marketing, culture, and branding. They discuss the recent rebranding of MSNBC, the legacy of Duolingo's social media strategy, and the backlash against AI personalities. The conversation also touches on creative marketing campaigns, the cultural impact of Taylor Swift, and the importance of authenticity in brand engagement. Additionally, they delve into the evolution of Coach, the impact of tariffs on fashion brands, and the role of CEOs as storytellers. The episode concludes with key takeaways that highlight the significance of understanding consumer insights and...
2025-08-2155 minPipe Dream
Pipe DreamHow to Create Compelling B2B Content w/ Amanda NatividadIn this episode, I talk to Amanda Natividad, VP of Marketing at SparkToro. We talked about how to think about modern-day content marketing in B2B - from figuring out what your audience cares about (even without talking to them) to scaling a content programme on a shoestring. Amanda also shared her thoughts on whether ChatGPT will soon drive us all out of a job. (Hint - it won't) This is a must-listen for anyone who cares about creating unique, differentiated content that customers actually care about. Thanks to...
2025-08-1928 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeBonus: Dropping Her Album on a Podcast Was GeniusIn this bonus episode, Amanda and Sonia discuss Taylor Swift's recent appearance on the New Heights podcast, highlighting her marketing genius, personal insights, and the impact of her presence on the podcast landscape. They explore how Swift's approach to announcing new music and engaging with fans sets a new standard for artists, emphasizing the importance of authenticity and connection in the digital age.Chapters00:00 Taylor Swift's Impact on New Heights Podcast02:09 The Power of Podcasting for Artists04:49 Taylor Swift's Personal Insights and Fan Engagement06:35 The Business...
2025-08-1519 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeOver-Hype, Under-Deliver: Lessons from ChatGPT, Cluely, and More | Meme Team Ep. 020Taylor Swift Easter eggs, the GPT-5 backlash, and why your website traffic is tanking — we’re breaking it all down. In this episode, Amanda Natividad and Sonia Baschez unpack how over-hyping products can backfire, why even the biggest sites are losing Google traffic, the surprising comeback of DVDs and VHS, and what Instagram’s newest features mean for creators.Topics covered:Swifties crack the code on Travis Kelce’s New Heights guestGPT-5’s big launch (and bigger disappointment)The decline of organic search and rise of “experiences”Nostalgia marketing and the return of physical mediaInstagram’s new repost, maps, and friends feat...
2025-08-141h 02Meme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeMarketing in a World of Bots, Burnout, and Brand Missteps | Meme Team #019Join Amanda, Sonia, and special guest Chi Thukral as they dive into the world of social media marketing and the logic behind viral content. The episode covers the cultural impact of K-pop, the challenges of bot-driven internet traffic, and the nuances of selling exclusivity in today's market.Key Topics:Introduction and Guest Introduction - Start to 5:00K-pop Demon Hunters and Cultural Impact - 5:01 to 20:00Bot-Driven Internet Traffic - 20:01 to 40:00Selling Exclusivity and Brand Allure - 40:01 to 55:00Takeaways and Closing Remarks - 55:01 to EndGuest: Chi Thukral - Social Media StrategistFollow Us:Chi: @ChiThukralSonia: @SoniaBaschezAmanda: @AmandaNatPodcast Socials:YouTube: @MemeTeamPodSpotify: @MemeTeamPodcastCall to...
2025-08-071h 09The Marketing Millennials
The Marketing MillennialsHow to Win with Zero Click Content with Amanda Natividad, VP Marketing at SparkToro | Ep. 336If your content isn’t getting clicks, it might not be broken. It might be brilliant. You’re just measuring it wrong. Daniel sits down with Amanda Natividad, VP of Marketing at SparkToro and the creator of the now-legendary concept “zero click content.” They break down how to develop world-class marketing taste, why linkless content wins, and what most teams misunderstand about modern content strategy. Amanda unpacks the origins of zero click marketing, how she turned a casual comment into a viral framework, and why content that lives natively on socia...
2025-08-0148 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeSydney Sweeney's Jeans or Genes? + Get Cited in AI ToolsIn this episode of the Meme Team podcast, Amanda and Sonia discuss the recent viral marketing strategies used by companies like Astronomer and American Eagle. They dive into the effectiveness of humor in addressing scandals, the implications of cultural sensitivity in marketing, and the evolving landscape of media influenced by AI. Amanda and Sonia discuss various aspects of modern marketing, including how to track success in PR, the shift from sponsored content to organic outreach, and the significance of human skills in an AI-driven world. They also explore nostalgia marketing, the future of movie marketing, and the...
2025-07-311h 06Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.170: Zero-Click Content Isn’t the Enemy of ROI – It's the Future (w/ Amanda Natividad)Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Move the Needle, we sit down with Amanda Natividad, VP of Marketing at SparkToro and the mind behind the now-mainstream concept of “zero-click content.” Amanda dives into why marketers must stop obsessing over clicks and start optimizing for impressions, reach...
2025-07-2332 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeKiss Cam Crisis Comms, Colbert Cancelled, Delta's AI, & Dumb Logo UpdatesDescription: In this episode, Amanda and Sonia dive into the intricacies of marketing, branding, and the impact of scandals on corporate reputation. They discuss the recent astronomer scandal, the cancellation of The Late Show with Stephen Colbert, and the implications of AI-driven pricing strategies by Delta. The duo also explores the rebranding efforts of Goodreads and Range Rover, offering insights into the importance of maintaining brand legacy while embracing change.Key Topics:The astronomer scandal and its lessons for crisis management.The end of The Late Show with Stephen Colbert and what it means for late-night TV.Delta's...
2025-07-231h 03Meme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeAttention does NOT equal influence... even if it made you clickIn this episode of the Meme Team Podcast, hosts Sonia Baschez and Amanda engage with guest Vincenzo Landino to explore the intersection of marketing, culture, and technology. They discuss a controversial casting call for gentrifiers, YouTube's new monetization policies targeting AI-generated content, and the rise of AI influencers. The conversation shifts to privacy concerns in social media and the evolving landscape of Formula 1, particularly Apple's interest in acquiring broadcasting rights. The episode concludes with insights on the future of live sports streaming and the role of AI in marketing. In this conversation, the speakers discuss the evolution of sports...
2025-07-181h 12Meme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeWhy Being Real Wins: Mamdani, Oasis & Penguin BooksFrom political campaigns to fast food fashion, we're breaking down the most interesting marketing moves of 2025. Watch as we analyze how brands are winning (and failing) at authentic engagement, including:• How a politician's candid street interactions beat staged PR • Why Oasis turned Manchester's trams into viral marketing gold • McDonald's clever fusion of western wear and fast food • Nike's surprising move to Substack • How Penguin Books' tweet hit 1B views • The Buffalo Wild Wings vs. Gmail showdownPlus: real talk about why manufactured authenticity is dead, why meeting your audience where they are matters more than ever, and ho...
2025-07-1538 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeWhen Brands Listen to Fans: F1, Superman & Star WarsFrom F1's innovative approach to female fans to Superman's viral marketing success, we're breaking down how major brands are actually listening to their audiences in 2025. Join Sonia Baschez and guest Christina Garnett as they analyze the wins (and fails) in fan engagement across sports and entertainment.Key topics:• How F1 is revolutionizing female fan engagement• Superman's masterclass in social media marketing• Star Wars: when fan service goes right (and wrong)• The power of authentic fan collaborationChapters00:00 Introduction to Virality and Brand Partnerships01:40 Expanding to New Audiences in F113:31 Superman Marketing Strategies and Fan Engagement18:44 Meme Culture in Movie Marketin...
2025-07-1056 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeZohran Mamdani’s Social Genius, Apple’s F1 Fail, Forensic Fandom, and the Doormat That Drove $500KIn this episode of the Meme Team Podcast, hosts Sonia Baschez and Amanda Natividad discuss innovative marketing strategies, focusing on the digital campaigning of Zohran Mamdani, the integration of product placements in films, and the rise of forensic fandom in audience engagement. They explore how brands can creatively connect with their audiences through unique outreach methods, emphasizing the importance of community engagement and cultural authenticity in marketing efforts.Chapters:00:00 Introduction to Meme Team00:29 Lego Collaborations: X-Files and F101:15 Innovations in Agriculture: Dyson’s Strawberry Production02:12 Zoran Mamdani’s Campaign Strategy12:48 Apple’s F1 Movie Promotion and Product Placement21:01 Digital Market...
2025-07-0255 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeControversy Creates Cash: From Cluely to F1 to Canva | Meme Team 012In this episode of the Meme Team Podcast, Sonia and Amanda discuss Cluely's controversial approach to gaining attention, the importance of zero-click marketing in today's social media landscape, explore influencer marketing tactics in F1, and highlight Canva's innovative out-of-home advertising campaign. The conversation emphasizes the need for creativity and authenticity in marketing, as well as the significance of influencer partnerships.Chapters00:20 Tom Cruise Promotes the F1 Movie02:02 Red Lobster's New Menu03:05 Cluely's Wild Ride and Marketing Lessons14:03 Meta & The Rise of Zero-Click Content22:36 Influencer Marketing in Sports25:25...
2025-06-2647 minBuilding With Buyers: Startup Marketing and Growth Fueled By Customers
Building With Buyers: Startup Marketing and Growth Fueled By Customers240 - AI-First Messaging Means Nothing To Your Customers (Amanda Natividad, VP of Marketing at SparkToro)Amanda Natividad is VP of Marketing at SparkToro. SparkToro is a free-to-try market research & audience intelligence tool. Been a big fan of Amanda and Rand Fishkin (Co-Founder and CEO) for a while.Founders like to hide behind their products, but the thing that makes you unique is not your product. There are so many companies solving the same problem you’re solving, and they have customers too. The thing that makes you unique is your superfan customers. That’s your moat. And you need to know your customers beyond just the product you're building that...
2025-06-2549 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeAmazon & Roku's Ad Network + Influencer Lawsuit + Apple's F1 Movie + Sprout Social | Meme Team 011In this episode of the Meme Team Podcast, Amanda and Sonia discuss:- the evolving landscape of TV advertising- the recent class action lawsuit against Alo Yoga for misleading influencer promotions- the strategic shifts in Apple's marketing approach, particularly in film- insights from Sprout Social's annual report on social media trendsChapters00:00 Introduction and Podcast Overview01:21 Deloitte's Unique Employee Benefits05:55 Taylor Swift's Community Engagement06:03 Amazon and Roku's CTV Partnership18:08 The Future of Targeted Advertising19:55...
2025-06-1855 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeCoco Gauff wins, Uber Eats creates their own TikTok, and Wedding Content Creators | Meme Team 010On Meme Team, we talk about how to own your own story, narrative, and platform.This episode is brought to you by ⁠Sequel.io⁠, the only platform that lets marketers host webinars directly on your website. You can see what your audience does on your site before, during, and after your webinar — giving you better data for retargeting and sales management. Learn more at ⁠Sequel.io⁠. - Athlete - brand relationships have changed and we're here for it- Uber Eats is competing to own all the verticals...
2025-06-1035 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeFrom Taylor Swift to Hailey Bieber: When to Own vs. Sell Your BrandWe talk about when to own vs. sell your brand.This episode is brought to you by Sequel.io, the only platform that lets marketers host webinars directly on your website. You can see what your audience does on your site before, during, and after your webinar — giving you better data for retargeting and sales management. Learn more at Sequel.io. - We break down what Taylor Swift reclaiming her masters teaches marketers about community marketing, and creators about ownership.- Hailey Bieber sells Rh...
2025-06-0443 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeGoogle Redoing SEO with AI, Dyson Disrupts, and Red Lobster Calls NSYNCDid you know the American Music Awards were this week? We don't think anybody did. Google I/O: What the AI announcements mean for marketersDyson's new vacuum (and how the Coanda effect works!)The AMAs nobody went to: Taylor Swift and Billie Eilish won, but didn't go. Gwen Stefani and Blake Shelton performed... but didn't do it live. And people hated on Jennifer Lopez.Red Lobster's and Joey Fatone's $19.99 in 1999 moment. (Can you send us Cheddar Bay Biscuits?)Follow us:...
2025-05-2945 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeWhat Duolingo Got Wrong — and What Tom Cruise Gets RightBonus episode! You're welcome, teamsters.Is Tom Cruise the last movie star and... one of the best marketers? (Hear us out.)Duolingo purges its TikTok and Instagram and comes back... with a bizarre video. (Presumably to win us back after its AI-first disaster.)All-American Rejects playing in your backyard. (We wish.)Follow us:Sonia Baschez (@soniabaschez): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠⁠Amanda Natividad (@amandanat): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠Sonia's consulting firm: bendgrowth.coAmanda and her newsletter: amandanat.comMeme Team: memeteampodcast.com
2025-05-2224 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeNetflix + Sesame Street Is a Smart Brand Deal. HBO’s Rebrand? Not So Much.On the Meme Team podcast, we talk about the logic behind virality. Because marketing isn’t just logic — it’s culture… and this podcast decodes both.Sesame Street is now available on Netflix (but still on PBS!)Uber's route share announcement gets bungled (it's really not a bus!)HBO finally drops the "Max" (it's cleaner)Is everything going to become an AI chatbot? Follow us:Sonia Baschez (@soniabaschez): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠⁠Amanda Natividad (@amandanat): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠More about Sonia's consulting firm: https://www.bendgrowth.co/...
2025-05-2134 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeSkechers’ $9B Play, Apple and Bono (ugh), and the Vatican’s Brand MomentMarketing isn't just logic — it's culture. The Meme Team podcast decodes both. Let's goooo!Apple Vision Pro and Bono (it's like they're trying to make 'fetch' happen)Skechers doubled down on this one audience segment — and got to a $9.4 billion valuationFinal Destination's brilliant guerilla marketing (but if I see a truck with logs on the freeway, I am taking the next exit)Pope Leo XIV (is this America's big marketing opportunity?)Follow us:Sonia Baschez (@soniabaschez): ⁠LinkedIn⁠ and ⁠Twitter/X⁠Amanda Natividad (@amandanat): ⁠LinkedIn⁠ and ⁠Twitter/XMore about So...
2025-05-1531 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeDuolingo Goes AI-First, KIND Rebrands, and Brands Bet on the BotsThe queen of Marketing Twitter joins the Meme Team podcast! Christina Garnett, author of the forthcoming book, "Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty" chats with Sonia and Amanda about:Duolingo declaring itself 'AI-first'How everything is content (and why this sucks)The magic of Lego F1 carsRivian doubling down on community with its new ad campaignAI and Mark ZuckerbergKIND — and why a cringe moment outshined their thoughtful rebrandingPreorder Christina Garnett's new book: Transforming Customer–Brand RelationshipsFollow all of us:Christina Garnett (@ThatChristinaG): Linked...
2025-05-0843 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeSlate’s Truck Launch, Bot Farms, and Brands in DisguiseSonia and Amanda talk about millennial nostalgia, the innovative Slate Truck, the impact of viral user-generated content, and the challenges posed by bot farms on social media narratives.Follow us:Meme Team Podcast (official website)@soniabaschez on LinkedIn and Twitter/X@amandanat on LinkedIn and Twitter/X
2025-05-0141 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeProtein Marketing, Katy Perry in Space, and Cultural WTFsSonia and Amanda discuss Americans' obsession with protein and protein products, the big problems about Katy Perry going to space (and what is wrong with Blue Origin's marketing), and then we end on a charming note about the Japanese ambassador to the UK Hiroshi Suzuki.Follow us:⁠Meme Team Podcast⁠ (official website)@soniabaschez on ⁠LinkedIn⁠ and ⁠Twitter/X⁠@amandanat on ⁠LinkedIn⁠ and ⁠Twitter/X
2025-05-0125 minMeme Team: Marketing, Culture, Narrative
Meme Team: Marketing, Culture, NarrativeLuxury Brand Myths, Rory McIlroy’s Halo Effect, and Ryan Coogler’s Quiet InfluenceFirst episode of the Meme Team podcast! Sonia and Amanda talk about why everyone cared so much about Rory McIlroy winning the Masters, the real tea about TikTokers saying all the luxury brands manufacture in China, and the significance of Ryan Coogler's thought leadership.The conversation emphasizes the importance of storytelling, authenticity, and understanding audience truths in effective marketing.Takeaways:Rory McIlroy’s win resonated due to his long journey and underdog status.Trend jacking should focus on authenticity and not self-promotion.Nike’s ad for McIlroy celebrated his achievement rather than...
2025-05-0122 minThe Search Session
The Search SessionYour Audience, Your Edge: Unpacking Zero-Click Marketing | Amanda NatividadIn this episode of The Search Session, host Gianluca Fiorelli is joined by Amanda Natividad - VP of Marketing at SparkToro, a standout voice on social media, and the creator of the widely embraced concept of zero-click content.Together, they explore how user behavior is evolving, why platform-native content is more powerful than ever, and how memorability plays a key role in making an impact. Amanda also shares why truly understanding your audience goes beyond building traditional buyer personas.This is the 9th episode of:  https://www.youtube.com/p...
2025-04-2248 minThe Dave Gerhardt Show
The Dave Gerhardt Show#205: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today with Amanda Natividad, VP of Marketing at SparkToroAmanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to CMO - and why Amanda enjoys being a team of one.Timestamps(00:00) - - Webinar Promotion Without Links and Returning to Work After Maternity Leave. (07:48...
2024-12-2649 minGTM News Desk
GTM News DeskZero-Click Content, Meta’s AI Characters, & 2024 Content Marketing Stats (with Sparktoro’s Amanda Natividad)How is content marketing changing in 2024??What is up with the Meta custom AI characters?How do you make effective zero-click content?Those are the 3 big topics we're covering today, on GTM News Desk. And we're joined by Amanda Natividad, VP of Marketing at Sparktoro, to share her expertise on zero-click content. (She coined the term, after all). Amanda dives into the importance of prioritizing people-first strategies, how powerfulediting is in content marketing, and the value of connecting your content strategy setting clear business goals and KPIs to measure success.
2024-08-2041 minThe Copywriter Club Podcast
The Copywriter Club PodcastTCC Podcast #403: What’s Possible for Content Creators with Amanda NatividadWhat's possible as a content creator? If you don't want to be a  CMO or VP of marketing, how high can you rise? Amanda Natividad joined us for the 403rd episode of The Copywriter Club Podcast and shared her thoughts about how writers can carve out a role as an individual contributor and what that looks like. She also talked about research, growing an online audience and how not to add to the social media noise. Click the play button below, or scroll down for a full transcript.   Stuff to check out: SparkToro Amanda's Website The Brian Kurtz episode Rob ment...
2024-07-091h 01The Content 10x Podcast
The Content 10x PodcastThe Changing Face of Marketing with Amanda NatividadWhat’s happened in the world of zero-click content and audience research since Amanda Natividad, VP of Marketing at SparkToro, was last on The Content 10x Podcast? In this episode, host Amy Woods welcomes Amanda back to find out about that and much more. Amanda explains a bit about SparkToro, an audience research tool, that reveals critical insights about an audience's preferred websites, social accounts, podcasts, YouTube channels, and even search keywords. She explains their recent improvements and how B2B marketers can leverage these insights to enhance their marketing strategies.Amanda delves in...
2024-07-0435 minDelivering Value: Lead like the top 1% in growth, marketing, & product
Delivering Value: Lead like the top 1% in growth, marketing, & productI tried lowering my voice to sound more senior - now I’m myself (ft. Amanda Natividad - Sparktoro)In this episode, Amanda Natividad, VP of Marketing at SparkToro, talks about some of the low points in her career, the toughest feedback she’s ever received, how she navigates burnout, and how she’s been able to find her authentic voice as a leader.In this episode, you’ll hear about:1. When Amanda was told ““Wow. Rand opened up a lot of doors for you!”2. Amanda’s boss said it was obvious when she didn’t know what she was doing3. When Amanda was told “You’re too junior” and “You’re too direct”
2024-05-2848 minHow To Sell More
How To Sell MoreFrom Invisible to Influential: How to Create Inspired Content | Amanda NatividadHow much thought do you give to the content you post?  And after sharing, how invested are you in reading and responding to the comments?  Do you take the feedback to heart?  This week, Mark is joined by Amanda Natividad, VP of Marketing at audience research startup SparkToro, to pinpoint what your audience values most. At SparkToro, Amanda has launched a popular webinar series and an audience research newsletter with over 50,000 subscribers. No stranger to innovation and engagement in her field, she previously spearheaded marketing at Growth Machine and contributed to Fitbit's B2B t...
2024-04-2340 minContent, Briefly
Content, BrieflySparkToro: Amanda Natividad on doing things your own wayIn this episode of Content Briefly, we’ve interviewed Amanda Natividad, VP of Marketing at SparkToro, and discussed original research, the absence of a concise content strategy and how it doesn’t affect their content program, personal branding, and more.************************Timestamps:00:00 Intro.03:10 Who is Amanda Natividad?03:37 Amanda's background.04:59 What is SparkToro?06:23 Reflection on changes in marketing.12:27 Original content on SparkToro’s blog. 14:20 Personal branding vs. corporate branding.18:47 Aligning marketing strategy with au...
2024-03-2550 minThe Dave Gerhardt Show
The Dave Gerhardt Show#116: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today (with Amanda Natividad)Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to CMO - and why Amanda enjoys being a team of one.00:00 - Webinar Promotion Without Links and Returning to Work After Maternity Leave.06:04 - The Emotional Impact of...
2024-02-0449 minLouder Than Words with John Bonini
Louder Than Words with John Bonini#40 | Amanda Natividad | Defensible ContentWe’re back! The first new episode of Louder Than Words in more than 6(!) years. Today, John welcomes marketing and creative extraordinaire Amanda Natividad to talk about her own journey as a creator filled with uncertainty and self-doubt to a full-blown influencer, how she approaches creating content that’s unique and more defensible, and how the freedom to create on her/their own terms at SparkToro works to their benefit. Thanks to my friends at hatch.fm for producing this episode, the promotional clips, and handling the overall production of Lou...
2023-12-1443 minThe Bootstrapped Founder
The Bootstrapped Founder274: Amanda Natividad — Mastering Content Creation and Audience EngagementAmanda Natividad (@amandanat) is an expert in marketing and writing. She talks about using humor and strong marketing skills to understand what people on social media like — and what resonates strongly enough to make them do things. We discuss making content that's not just different, but interesting and true to your audience. Among many intriguing stories, one cool thing she mentions is how Rand Fishkin started following her (and how she overreacted to it!). But it worked out. She quickly found herself working with Rand on SparkToro. Amanda even shares a few tips on using tools like SparkToro to be...
2023-12-061h 04Unthinkable with Jay Acunzo
Unthinkable with Jay AcunzoSignature Stories: Amanda NatividadIn this episode, we're joined by Amanda Natividad, the VP of marketing at SparkToro, who shares a story about the time she met her marketing hero: her now-boss, Rand Fishkin. Amanda is a former tech journalist and also a former test kitchen cook for the LA Times. She writes the newsletter The Menu which includes marketing advice and delicious recipes (for actual food, not marketing). And she takes us inside three different drafts for potential intros of this signature story, where we learn about the paradox in our storytelling: to connect deeper externally, we need to go deeper internally.
2023-10-1842 minSocial Pros Podcast
Social Pros PodcastHow to Get Better Audience Insights with SparkToro's Amanda NatividadHuge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   What's the best way to collect meaningful audience insights?  As social pros grapple with Threads and the latest Google Analytics update, traditional metrics aren't always available.   On this episode of Social Pros, Amanda Natividad, VP of Marketing at SparkToro, tells us how you can navigate these changes and gain better audience insights through social listening, talking to your customers and consumin...
2023-08-0441 minMaking a Marketer
Making a MarketerModern Content Marketing with Amanda NatividadDo you know what "zero click content" is? Our guest on this show coined the phrase and her approach to content development is super interesting. You might be reconsidering your social media strategy after hearing her on this one! "But if we're posting valuable content -- that people can consume just bite-sized pieces of -- or get that discrete value from just by scrolling through, we're going to increase our impressions. And then over time, ultimately, drive more traffic to our site or increase conversions from those impressions." The creator economy continues to evolve and...
2023-08-0239 minThe Marketer Show
The Marketer ShowAmanda Natividad on AI, B2B Marketing, Content Metrics, and Fractional MarketingAmanda Natividad talks B2B marketing, high quality content metrics, AI, and fractional marketing directors.Here’s what you’ll learn:• How to create high-quality B2B content that connects with users' pain points• The importance of organic marketing and creator partnerships• The potential pitfalls of relying too much on the Google-Facebook duopolyAnd much more
2023-07-2720 minB2B Better
B2B BetterHow to Create Compelling B2B Content w/ Amanda NatividadBefore we get into it…Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free.Want to talk? Hit this link.In this episode, I talk to Amanda Natividad, VP of Marketing at SparkToro.We talked about how to think about modern-day content marketing in B2B - from figuring out what your audience cares about (even without talking to them...
2023-07-2528 minEveryone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast'Oh SH*T, That's Good!' — 5 Ways to Craft Unignorable ContentI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2023-07-0444 minAdQuick Madvertising Podcast
AdQuick Madvertising PodcastAmanda Natividad, VP at Sparktoro: social media/influencers, marketing best practices and more | E12In the latest episode of the AdQuick Madvertising podcast, we speak with Amanda Natividad, VP Marketing at Sparktoro on everything marketing, influencers, social media and how brands and individuals can succeed in the space.
2023-06-071h 05MicroConf On Air
MicroConf On AirMicroConf Refresh Episode 67: The New Way of Marketing: Mastery of Zero-Click Content with Amanda NatividadIn this audio from MicroConf Remote 5.0, Amanda Natividad, VP of Marketing at Sparktoro, discusses the how content marketing trending more and more toward zero-click content.  Amanda gives away 3 methods for creating zero-click content from your existing long form content. Links from the Pod: Get your ticket for MicroConf Remote 6.0 Amanda Natividad | Twitter Sparktoro Get the slides from this talk
2023-03-2233 minMarketing Powerups
Marketing PowerupsAmanda Natividad's Webinar-to-Blog Content Strategy (SparkToro, Growth Machine, Fitbit)Great content is like an amazing dish—it’s meant to be remixed and shared!That means a great blog post should also be:Visualized and explained in a webinar.Rewritten as a Twitter thread.Discussed in a podcast.Doing so makes it easy for people to consume your content how they want to—whether attending a live webinar or listening to a podcast while at the gym.That’s exactly the content strategy that Amanda Natividad, VP of marketing at SparkToro, uses to maximize the reach of the content...
2023-03-1038 minMaking Sense of Martech
Making Sense of Martech#040 | Amanda Natividad on the power of audience research, zero-click content, and finding yourself in content creationA conversation with Amanda Natividad. In this episode I am joined by Amanda Natividad, VP of marketing for SparkToro, a SaaS marketing company that helps people do audience research, or find out what content their audience is consuming and where they spend time online. Amanda has a long and storied career in marketing recently heading up B2B content marketing at Fitbit along with a number of senior tech marketing roles and recently launching a course - Content Marketing 201 (https://maven.com/amandanat/content-marketing), that helps marketers take their...
2023-02-0651 minContent Logistics
Content LogisticsLearning how audience research makes your marketing team more sustainable with Amanda NatividadContent marketing is a strategy to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And if you want to stand out from the competition, you can create branded content that helps illustrate your company's point of view and evokes an emotional response from your audience. But you need to know your audience for this strategy to succeed. If you don't understand your ICP and audience, you won't know how to go to market and how to build a better product. So, you need to know what your audience w...
2023-02-0147 minThe Undefeated Underdogs
The Undefeated UnderdogsAmanda Natividad - Why you need to rely on first-hand experience in the age of information overload.👉🏼 About the Guest:Amanda Natividad is the VP of Marketing at audience research startup, SparkToro (100K+ ARR), after being a tech journalist and a test kitchen cook. While pioneering the concept of Zero-Click Content, she teaches an intermediate-level content marketing course and writes at The Menu, a weekly newsletter with 8000+ subscribers on marketing and food recipes!👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based pro...
2022-12-221h 13The Content 10x Podcast
The Content 10x PodcastExploring Zero Click Content with Amanda NatividadYou can’t get around the fact that it’s tough out there for content creators and marketers.  It’s getting harder and harder to convince audiences to click on your call to action. Plus, over half of all Google searches end without a click, and social media platform algorithms clearly reward platform-native content and penalize content with clicks.  So how do marketers navigate this brave new world where platforms reward zero-click behavior?  In this episode of the podcast, VP of Marketing at Sparktoro, Amanda Natividad, speaks to our host Amy Woods about the value of...
2022-12-0839 minBehind The Experience
Behind The ExperienceSparkToro’s fully-featured free queries ft. Amanda Natividad and Casey HenryToday's guests are here to give you a quick rundown on how to become a better marketer with the help of SparkToro. SparkToro is an audience research tool that shows the websites your customers visit, their social media accounts, hashtags they use, and more. In this episode, Co-Founder Casey Henry and VP of Marketing Amanda Natividad will give us a full rundown on how they define user success by providing quality over quantity in their product metrics.Quotes from this episode“Stories are what capture our attention first.”"It’s a logical next step t...
2022-11-3038 minThe Long Game
The Long GameRecent Trends and Building an Audience with Amanda Natividad (SparkToro)When creating a personal brand, people often spend too much time on “brand” and not enough time on “personal”. Amanda Natividad, VP of Marketing at SparkToro, has found a way to tell your story in an authentic — and compelling — way.In this episode, she dives into how to build a personal brand without losing your soul, why knowing your “why” is the key to building an audience, recent trends, and much more. TopicsTest out content ideas at eventsRefine ideas through feedbackQuiet quitting can be goodHow to build an audiencePersonal content strategyTry telling your storyAct like you...
2022-11-3049 minRecorded Content - Helping B2B marketers use a podcast for content marketing
Recorded Content - Helping B2B marketers use a podcast for content marketingUsing audience research to help develop a podcast strategy with Amanda NatividadKeyword research is one of the best ways to determine which keywords to target, and it can help you learn a lot about the most searched terms online. However, while keyword research won't help you understand your audience's needs, wants, and behaviors, audience research will.In this episode of the Recorded Content podcast, our host Tristan Pelligrino welcomes Amanda Natividad, the VP of marketing at SparkToro. They chat about the importance of audience research; the differences between the buyer persona, amplifier persona, and attention persona; and how to create content that enables collaborative relationships.
2022-11-2840 minShit You Don\'t Learn in School
Shit You Don't Learn in School55. [Part 1] The Narratives Behind Love with Amanda Natividad and Marissa GoldbergIn part 1 of our 3-part series, we're joined be Amanda Natividad and Marissa Goldberg – two friends of the podcast – to discuss the traditions that surround love.After getting engaged last year, Steph found herself in a place she didn't expect and with emotions that she didn't feel entitled to have. That led her down a deep rabbit hole of questions, ultimately ending up in a bunch of societal narratives.She discusses them here with Amanda and Marissa, as they share how they navigated the narratives that underpin love, from engagement to name...
2022-10-0858 minDemand Gen U
Demand Gen UAmanda Natividad Shares How to Get Started with Zero-Click ContentZero-click content is a big jump from what many content marketers are comfortable with. Not only because it’s so different, but because it’s hard to measure. However, in this guest episode of Demand Gen U, Mark Huber, Head of Brand & Product Marketing at Metadata is joined by SparkToro’s VP of Marketing, Amanda Natividad, to talk about why it’s a valuable addition to your marketing strategy. Listen to find out:The definition of zero-click contentWhy and how you should get started with zero-click contentWays that you can measure its successFor mo...
2022-09-1340 minDigital Marketing Dive
Digital Marketing DiveAmanda Natividad of SparktoroAmanda Natividad returns to Digital Marketing Dive to help us close out season 3 of Digital Marketing Dive. Amanda is the VP of Marketing for Sparktoro, an audience intelligence platform founded by Rand Fishkin and Casey Henry.Amanda is also a classically trained chef and former journalist.Find Amanda Onlinehttps://www.linkedin.com/in/amandanat/https://sparktoro.comhttps://twitter.com/amandanathttps://amandanat.substack.com/If you like Digital Marketing Dive, please consider leaving us a review in t...
2022-08-2531 minPerpetual
PerpetualS3 EP1: Modern Content Marketing with Amanda NatividadWelcome to Season 3 of Media Moves! This season's topic: Content to Commerce.We are happy to be speaking with Amanda Natividad, VP of Marketing for SparkToro. Join Adam and Amanda as they discuss the benefits of sticking to your niche and personal experiences, modern content marketing, and content creator’s responsibility for copywriting.And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetualAnd if...
2022-08-1635 minClients from Content
Clients from ContentI Want To Know What Amanda Natividad Knows👉 Watch this episode on YouTubeMentioned on the episode:SparkTorofollowerwonkEvernoteTo Connect with Amanda Natividad:Website: https://amandanat.com/Twitter: https://twitter.com/amandanatContent Marketing 201: https://maven.com/amandanat/content-marketingThe Menu Newsletter: https://amandanat.com/subscribe/To connect with Josh Spector:Newsletter: Fortheinterested.com/subscribeSkill Sessions: Joshspector.com/sessionsConsulting: Joshspector.com/consultingTwitter: @jspectorApp...
2022-08-1035 minEmotionally Fit
Emotionally FitThe Importance of Asking for Feedback with VP of Marketing at SparkToro, Amanda NatividadAsking for feedback (both positive and constructive) is not an easy thing to do. VP of Marketing at SparkToro, Amanda Natividad, rejoins Dr. Emily on the show to discuss self-awareness, self reflection, and the scary but powerful act of asking for feedback.Thank you for listening! Staying emotionally fit takes work and repetition. That's why the Emotionally Fit podcast with psychologist Dr. Emily Anhalt delivers short, actionable Emotional Push-Ups every Monday and Thursday to help you build a better practice of mental health. Join us to kickstart your emotional fitness. Let's flex those feels and do some...
2022-08-0208 minThe Dave Gerhardt Show
The Dave Gerhardt ShowAmanda Natividad (VP Marketing, SparkToro) & Kaylee Edmondson (Dir. Demand Gen, brightwheel)Dave is joined by Amanda Natividad (VP Marketing, SparkToro) and Kaylee Edmondson (Director of Demand Gen, brightwheel). Switching up the format and bringing on two startup marketing leaders doing the doing.Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.comThis episode is brought to you by Metadata: https://metadata.io/Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io. Join 50,0000 people who...
2022-06-2859 minEmotionally Fit
Emotionally FitChampagne Problem Pity Party with VP of Marketing at SparkToro, Amanda NatividadI invited Amanda Natividad of Spark Toro to a Champagne Problem Pity Party, and you’re invited too! Join us as we talk about our tendency to downplay our struggles and why there is room to empathize with others while still acknowledging our own pain. Thank you for listening! Staying emotionally fit takes work and repetition. That's why the Emotionally Fit podcast with psychologist Dr. Emily Anhalt delivers short, actionable Emotional Push-Ups every Monday and Thursday to help you build a better practice of mental health. Join us to kickstart your emotional fitness. Let's flex those feels and...
2022-06-0914 minDrink Like a Lady Podcast
Drink Like a Lady PodcastBuild an Audience on Social Media with Amanda NatividadAmanda used to wish there were more women creators for her to look up to. But she realized two problems: 1) It was her own fault for not paying closer attention, and 2) She could be the change she wanted to see. So she took her Twitter account seriously and started publishing online. One year later, she grew herTwitter following from 1k to 60k. And she would love to share her learnings with you. I will be interviewing her this Thursday at 12pm EST on LinkedIn LiveWhat you will learn:Why the world needs more women to...
2022-05-2451 minUngated Conversations
Ungated ConversationsPutting the Fun in the Marketing Funnel — Compelling Content for Every Stage with Amanda NatividadContent is one of the most discussed strategies in B2B digital marketing. Despite how hard it is to trace its connection to revenue, the topic stays hot. After all, when done right, it performs marketing miracles and makes the stuff of legends for future generations. How do you get it right, though? Most importantly, why do most brands miss the mark?In the last episode of season one of Ungated Marketing, Fernando interviews Amanda Natividad, VP of Marketing at SparkToro, with a storied and very successful career in content marketing. She generously shares...
2022-04-2836 minCreator Science
Creator ScienceAmanda Natividad – Growing on Twitter and using her platform to lift up othersAmanda Natividad is VP of Marketing for audience research startup, SparkToro. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.In this episode, we talk about Amanda’s path into marketing, her advice for growing your Twitter following, her new live talk show on YouTube called The Menu, and what she’s doing to encourage more inclusiveness online.Learn more about Amanda NatividadFol...
2022-04-1959 minFull-Funnel B2B Marketing Show
Full-Funnel B2B Marketing ShowEpisode 87: How to develop a full-funnel content strategy with Amanda NatividadSign up to all live workshops and podcasts here: https://lu.ma/fullfunnelWe sat down with Amanda Natividad, VP marketing SparkToro to nail down how to develop a full-funnel content strategy.Tune in to learn:- How to identify what content you’d publish to generate demand for your products- ​How to attract the attention of your target market to your content- How to align content strategy with the buying journeyOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Mark...
2022-04-1147 min30 Minutes of Growth
30 Minutes of GrowthS1 EP1: Amanda Natividad, VP Marketing at SparkToro | Growth Marketing | Content MarketingMeet Amanda Natividad, a powerhouse marketer and strategist at the top of her game. She’s got 3 actionable playbooks you’re going to want to get started on right away.When you know where and what your audience is consuming you can leverage that data to get in front of them. Alex and Amanda, VP of Marketing at SparkToro, take you on a rapid run through of the three top hitting playbooks she uses to create better content and how to find the hidden gems you need to reach a more targeted audience.You’l...
2022-03-1529 minThe Danny Miranda Podcast
The Danny Miranda Podcast#198: Amanda Natividad – Content Marketing, 33-Hour Labor, & HypnotherapyAmanda Natividad is a growth marketer, who works for SparkToro. But in this conversation, we spoke about who she is, not what she does. We dived deep into her high school superlative Most Likely to Brighten Your Day, how she prefers regular fries over sweet potato, her 33-hour labor, and her new content marketing course. Amanda's Links Website / Twitter Continue the conversation with me... Twitter / Instagram / YouTube / TikTok / Website
2022-01-281h 01Wild Business Growth
Wild Business Growth#178: Amanda Natividad – Social Media Sleuth, VP Marketing at SparkToro Amanda Natividad, the VP of Marketing for SparkToro, joins the show to share her journey from LA Times test kitchen to social media marketing thought leader. Hear her top Twitter and LinkedIn advanced search tips, how to find your target market on social media, tools you can use for audience insights, the most bizarre tweet of all time, and her weird voices. Connect with Amanda at AmandaNat.com, Twitter at @AmandaNat, and SparkToro.com
2022-01-1248 minWild Business Growth
Wild Business GrowthAmanda Natividad – Social Media Sleuth, VP Marketing at SparkToroAmanda Natividad, the VP of Marketing for SparkToro, joins the show to share her journey from LA Times test kitchen to social media marketing thought leader. Hear her top Twitter and LinkedIn advanced search tips, how to find your target market on social media, tools you can use for audience insights, the most bizarre tweet of all time, and her weird voices. Connect with Amanda at AmandaNat.com, Twitter at @AmandaNat, and SparkToro.com
2022-01-1248 minEverything Is Marketing
Everything Is MarketingAmanda Natividad — Permissionless Co-marketing, Product-Led Content, & Cold Email OutreachOn the show today is Amanda Natividad. Amanda is the Marketing Architect at SparkToro and previously the Head of Marketing at Growth Machine.I wanted to bring her on because Amanda is a prolific marketer with experience in content marketing across B2C brands like FitBit and Liftopia as well as B2B with Growth Machine and their client base. She's amassed a Twitter following of over 36k. And she's an expert in all things digital PR and content strategy.You'll hear about the idea of permissionless co-marketing, product-led content, and how SparkToro is leveraging...
2021-12-231h 26How to Market Your DTC Brand
How to Market Your DTC BrandMastering Influence Marketing & SEO with Amanda NatividadToday’s guest is Amanda Natividad, Marketing Architect at Sparktoro.In this episode, we discuss: The difference between influence marketing and influencer marketing How to pitch sponsorships and media outlets How to use blogs and SEO as a brandLink to the show notes is here: www.goodostudios.com/podcast-episodes/amanda-natividadThis show is brought to you by Goodo Studios--- Send in a voice message: https://anchor.fm/howtomarketyourdtcbrand/message
2021-12-1539 minThe Espresso Hour
The Espresso HourMarketing and Content Mastery with Amanda NatividadAmanda Natividad knows a thing or two about marketing and content.She's led marketing for Growth Machine, started Fitbit's content marketing program from scratch, and is currently a marketing architect at SparkToro.And in this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole sit down with her to discuss:Content marketing and SEO strategyWriting on social platforms versus blogsHow SparkToro can help with data-driven writingCommon mistakes in the content marketing worldAnd much more!
2021-12-1455 minAuthentic Influence
Authentic Influence049: How to do audience research & cold outreach ft. Amanda Natividad of SparkToroDo you want to learn how to do audience research & cold outreach? Listen to this interview with Amanda Natividad of SparkToro, where we discuss: – How to do cold outreach – What audience research is and how it’s different from market research – SparkToro’s approach to content – A case study with one of SparkToro’s customers Timestamps 00:00 How Amanda got into marketing and joined Sparktoro 17:25 Sparktoro’s content strategy 25:13 marketing metrics tracked by Sparktoro 27:30 how to do cold outreach right / how Amanda gets an 80% open rate...
2021-11-101h 07WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups#641 WP-Tonic This Week In WordPress & SaaS: With Special Guest Amanda Natividad Marketing Architect at SparkToro Special Guest Amanda Natividad. Marketing Architect at SparkToro Finding Your Target Audience's Sources of Influence Finding Your Target Audience's Sources of Influence & Contact Marketing The Modern way Amanda Natividad is a marketing architect at SparkToro and formerly head of marketing at Growth Machine and Lifopiahttps://sparktoro.com/
2021-10-2937 minPipe Dream
Pipe DreamHow to Think About the Marketing Funnel in B2B w/ Amanda NatividadIn this episode, I sit down with Amanda Natividad, Marketing Architect at Sparktoro. We had a great, free-flowing conversation on everything from breaking into marketing as a career, the blurring lines between B2C and B2B marketing and how to create high-value content programme. Amanda and I also dived into the role of the conventional marketing funnel and why measuring leads may be a distraction from answering the question - is marketing making an impact? You can follow Amanda here.Thanks to my friends at Remote for sponsoring this episode...
2021-10-2842 minThe Marketing Millennials
The Marketing Millennials60 - How To Do Audience Research w/Amanda NatividadAmanda Natividad is currently the Marketing Architect for audience research startup, SparkToro. She also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Previously: She led marketing for Growth Machine; led marketing for Liftopia; built Fitbit's B2B content program; led content & comms for NatureBox.
2021-09-0441 minEverything is Logistics
Everything is LogisticsThe Role of a Marketing Architect with Amanda NatividadThe role of marketing within business continues to evolve and as we evolve, we need more and more expertise from the folks who have seen the process from all different angles.  That's why we have Sparktoro's Amanda Natividad joining the show to talk about her role as the company's Marketing Architect to take the experience she's learned throughout her career and apply it to a new company. Amanda is one of my favorite people to follow for her marketing perspective and in this episode, she's sharing tips on modern social media marketing, what B2B ca...
2021-08-2336 minDigital Marketing Dive
Digital Marketing DiveAmanda Natividad talks Content Strategy and SEOIn this episode, Seth and Shannon talk to Amanda Natividad, the director of marketing for Growth Machine, a content strategy, and SEO firm. Amanda talks to us about how to best use content to not only get found online in the search engines but grow your authority online. Intro: Seth: Hey, Everyone, and welcome to season two, episode eighteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting. Shannon, you ready to rock? Today we have Amanda Natividad, the director of marketing fo...
2021-04-2237 minPodscribers
PodscribersAmanda Natividad - Growth Machine Marketing Podcast“Another way to think about [podcasting SEO] is to give your page all the contextual clues it needs to point people/Google to that page. Things like making sure you have a title that people are searching for, a meta-description or SEO snippet that'll show up in search results, and a description that your target audience will care about and find interesting.” Amanda Natividad is the Head of Marketing at Growth Machine and the host of the Growth Machine Marketing Podcast.  (0:57) - Quick intro to Amanda, why she revitalized the Growth Machine podcast. She shar...
2021-04-1928 min