Shows
The ChangeOver | by WeidertEp 33: Zero-Click Marketing & the End of Click-Based ROI with Amanda Natividad“About two-thirds of Google searches now end without a click. We can’t build strategies that depend on clicks happening anymore.” — Amanda NatividadIn this episode of The ChangeOver Podcast, Chelsea Drusch is joined by Amanda Natividad, VP of Marketing at SparkToro, for a grounded, practitioner-first conversation about why clicks are disappearing — and why that doesn’t mean marketing is broken.Amanda breaks down what zero-click marketing really means, why platforms are structurally designed to keep users on-platform, and how this shift forces marketers to rethink attribution, ROI, and success metrics altogether. Drawing on SparkToro’s research and...
2026-02-1125 min
Meme TeamMy Top 5: Marty Supreme, Mini Cities, Morse Code, and MoreEvery week on The Meme Team Podcast, we break down what worked, what didn't, and why people cared. This year had too many good campaigns to just list—so we're doing an awards show.In this episode, Sonia and the team cover:Marty Supreme / Timothée Chalamet (w/ Mark Stenberg) – The lookalike contest, the Statue of Liberty stunt, and meta-marketing done right.Stripe's Black Friday Mini City (w/ Kushaan Shah & Amanda Natividad) – A handmade, 8-foot miniature city with 15 buildings, live-streamed over 24 hours. Why craft beats AI.Morgan Wallen's Tour Announcement (w/ Cristin Cu...
2026-01-0148 min
More Than You Can Chew: A Bite-sized Podcast About SEO & Digital MarketingFind Your People: How to Build Audience-Driven Marketing with Amanda NatividadKeyword tools are useful, but they don’t tell you who you’re trying to reach or why they buy. In this episode of More Than You Can Chew, Dane sits down with Amanda Natividad, VP Marketing at SparkToro, to unpack how audience research complements (not replaces) keyword research so your content, channels, and messaging match real behavior. Amanda shares how to find where your audience actually hangs out, what influences them, and simple, no-budget ways to build a curated feed for ongoing social listening. You’ll leave with a playbook to discover insights...
2025-12-1018 min
Attributed - A podcast by DreamdataContent 201: High-Value B2B Assets & Measurement with Amanda NatividadJoin our chat with Amanda Natividad, VP of Marketing at SparkToro, for a deep dive on achieving quality over quantity with your content marketing.Volume no longer guarantees results. Content 201 will be your guide to creating high-value assets that genuinely move the needle and, critically, how to prove their worth.We will cover:- Moving past the content treadmill and understanding how asset scarcity drives value in B2B.- Implementing a framework where every asset has a clear client, a defined job, and a...
2025-11-2557 min
Creator Alchemy#32 - Amanda Natividad: The Future of Marketing in an Algorithm-Driven WorldWhat is marketing, actually? And how can you improve your marketing to grow your audience, revenue, and resonance in an authentic way? In today's episode, I sit down with my friend Amanda Natividad, head of marketing at SparkToro, to explore the psychology behind effective marketing. We discuss zero-click content, parasocial relationships, and why the best marketing doesn't feel like marketing at all, and Amanda shares actionable strategies for creators who want to build authentic connections that convert.—ABOUT AMANDA NATIVIDAD: Amanda Natividad is VP of Marketing for audience research startup, SparkToro. In her sp...
2025-09-201h 09
Confessions of a Higher Ed Social Media ManagerEp. 47: Navigating Negativity in Social MediaJenny Li Fowler sits down with Amanda Natividad — marketer, podcaster, and former trained chef — to tackle a challenge every social media manager and content creator eventually faces: handling negative comments and trolls online. From understanding the difference between criticism and trolling to learning when to clap back and when to scroll on, Amanda shares real-life stories, personal missteps, and practical strategies for keeping your cool in the chaotic world of online engagement. If you’ve ever let one bad comment ruin your day, this conversation is your crash course in building resilience and reclaiming perspective.Guest Name: Amanda...
2025-08-2142 min
Pipe Dream | A B2B Marketing PodcastHow to Create Compelling B2B Content w/ Amanda NatividadIn this episode, I talk to Amanda Natividad, VP of Marketing at SparkToro.
We talked about how to think about modern-day content marketing in B2B - from figuring out what your audience cares about (even without talking to them) to scaling a content programme on a shoestring.
Amanda also shared her thoughts on whether ChatGPT will soon drive us all out of a job.
(Hint - it won't)
This is a must-listen for anyone who cares about creating unique, differentiated content that customers actually care about.
Thanks to...
2025-08-1928 minMeme TeamOver-Hype, Under-Deliver: Lessons from ChatGPT, Cluely, and More | Meme Team Ep. 020Taylor Swift Easter eggs, the GPT-5 backlash, and why your website traffic is tanking — we’re breaking it all down. In this episode, Amanda Natividad and Sonia Baschez unpack how over-hyping products can backfire, why even the biggest sites are losing Google traffic, the surprising comeback of DVDs and VHS, and what Instagram’s newest features mean for creators.Topics covered:Swifties crack the code on Travis Kelce’s New Heights guestGPT-5’s big launch (and bigger disappointment)The decline of organic search and rise of “experiences”Nostalgia marketing and the return of physical mediaInstagram’s new repost, maps, and friends feat...
2025-08-141h 02
The Marketing MillennialsHow to Win with Zero Click Content with Amanda Natividad, VP Marketing at SparkToro | Ep. 336If your content isn’t getting clicks, it might not be broken. It might be brilliant. You’re just measuring it wrong.
Daniel sits down with Amanda Natividad, VP of Marketing at SparkToro and the creator of the now-legendary concept “zero click content.” They break down how to develop world-class marketing taste, why linkless content wins, and what most teams misunderstand about modern content strategy.
Amanda unpacks the origins of zero click marketing, how she turned a casual comment into a viral framework, and why content that lives natively on socia...
2025-08-0148 minMeme TeamSydney Sweeney's Jeans or Genes? + Get Cited in AI ToolsIn this episode of the Meme Team podcast, Amanda and Sonia discuss the recent viral marketing strategies used by companies like Astronomer and American Eagle. They dive into the effectiveness of humor in addressing scandals, the implications of cultural sensitivity in marketing, and the evolving landscape of media influenced by AI. Amanda and Sonia discuss various aspects of modern marketing, including how to track success in PR, the shift from sponsored content to organic outreach, and the significance of human skills in an AI-driven world. They also explore nostalgia marketing, the future of movie marketing, and the...
2025-07-311h 06
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.170: Zero-Click Content Isn’t the Enemy of ROI – It's the Future (w/ Amanda Natividad)Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Move the Needle, we sit down with Amanda Natividad, VP of Marketing at SparkToro and the mind behind the now-mainstream concept of “zero-click content.” Amanda dives into why marketers must stop obsessing over clicks and start optimizing for impressions, reach...
2025-07-2332 minMeme TeamAttention does NOT equal influence... even if it made you clickIn this episode of the Meme Team Podcast, hosts Sonia Baschez and Amanda engage with guest Vincenzo Landino to explore the intersection of marketing, culture, and technology. They discuss a controversial casting call for gentrifiers, YouTube's new monetization policies targeting AI-generated content, and the rise of AI influencers. The conversation shifts to privacy concerns in social media and the evolving landscape of Formula 1, particularly Apple's interest in acquiring broadcasting rights. The episode concludes with insights on the future of live sports streaming and the role of AI in marketing. In this conversation, the speakers discuss the evolution of sports...
2025-07-181h 12Meme TeamZohran Mamdani’s Social Genius, Apple’s F1 Fail, Forensic Fandom, and the Doormat That Drove $500KIn this episode of the Meme Team Podcast, hosts Sonia Baschez and Amanda Natividad discuss innovative marketing strategies, focusing on the digital campaigning of Zohran Mamdani, the integration of product placements in films, and the rise of forensic fandom in audience engagement. They explore how brands can creatively connect with their audiences through unique outreach methods, emphasizing the importance of community engagement and cultural authenticity in marketing efforts.Chapters:00:00 Introduction to Meme Team00:29 Lego Collaborations: X-Files and F101:15 Innovations in Agriculture: Dyson’s Strawberry Production02:12 Zoran Mamdani’s Campaign Strategy12:48 Apple’s F1 Movie Promotion and Product Placement21:01 Digital Market...
2025-07-0255 minMeme TeamControversy Creates Cash: From Cluely to F1 to Canva | Meme Team 012In this episode of the Meme Team Podcast, Sonia and Amanda discuss Cluely's controversial approach to gaining attention, the importance of zero-click marketing in today's social media landscape, explore influencer marketing tactics in F1, and highlight Canva's innovative out-of-home advertising campaign. The conversation emphasizes the need for creativity and authenticity in marketing, as well as the significance of influencer partnerships.Chapters00:20 Tom Cruise Promotes the F1 Movie02:02 Red Lobster's New Menu03:05 Cluely's Wild Ride and Marketing Lessons14:03 Meta & The Rise of Zero-Click Content22:36 Influencer Marketing in Sports25:25...
2025-06-2647 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers240 - AI-First Messaging Means Nothing To Your Customers (Amanda Natividad, VP of Marketing at SparkToro)Amanda Natividad is VP of Marketing at SparkToro. SparkToro is a free-to-try market research & audience intelligence tool. Been a big fan of Amanda and Rand Fishkin (Co-Founder and CEO) for a while.Founders like to hide behind their products, but the thing that makes you unique is not your product. There are so many companies solving the same problem you’re solving, and they have customers too. The thing that makes you unique is your superfan customers. That’s your moat. And you need to know your customers beyond just the product you're building that...
2025-06-2549 minMeme TeamAmazon & Roku's Ad Network + Influencer Lawsuit + Apple's F1 Movie + Sprout Social | Meme Team 011In this episode of the Meme Team Podcast, Amanda and Sonia discuss:- the evolving landscape of TV advertising- the recent class action lawsuit against Alo Yoga for misleading influencer promotions- the strategic shifts in Apple's marketing approach, particularly in film- insights from Sprout Social's annual report on social media trendsChapters00:00 Introduction and Podcast Overview01:21 Deloitte's Unique Employee Benefits05:55 Taylor Swift's Community Engagement06:03 Amazon and Roku's CTV Partnership18:08 The Future of Targeted Advertising19:55...
2025-06-1855 minMeme TeamCoco Gauff wins, Uber Eats creates their own TikTok, and Wedding Content Creators | Meme Team 010On Meme Team, we talk about how to own your own story, narrative, and platform.This episode is brought to you by Sequel.io, the only platform that lets marketers host webinars directly on your website. You can see what your audience does on your site before, during, and after your webinar — giving you better data for retargeting and sales management. Learn more at Sequel.io. - Athlete - brand relationships have changed and we're here for it- Uber Eats is competing to own all the verticals...
2025-06-1035 minMeme TeamFrom Taylor Swift to Hailey Bieber: When to Own vs. Sell Your BrandWe talk about when to own vs. sell your brand.This episode is brought to you by Sequel.io, the only platform that lets marketers host webinars directly on your website. You can see what your audience does on your site before, during, and after your webinar — giving you better data for retargeting and sales management. Learn more at Sequel.io. - We break down what Taylor Swift reclaiming her masters teaches marketers about community marketing, and creators about ownership.- Hailey Bieber sells Rh...
2025-06-0443 minMeme TeamGoogle Redoing SEO with AI, Dyson Disrupts, and Red Lobster Calls NSYNCDid you know the American Music Awards were this week? We don't think anybody did. Google I/O: What the AI announcements mean for marketersDyson's new vacuum (and how the Coanda effect works!)The AMAs nobody went to: Taylor Swift and Billie Eilish won, but didn't go. Gwen Stefani and Blake Shelton performed... but didn't do it live. And people hated on Jennifer Lopez.Red Lobster's and Joey Fatone's $19.99 in 1999 moment. (Can you send us Cheddar Bay Biscuits?)Follow us:...
2025-05-2945 minMeme TeamWhat Duolingo Got Wrong — and What Tom Cruise Gets RightBonus episode! You're welcome, teamsters.Is Tom Cruise the last movie star and... one of the best marketers? (Hear us out.)Duolingo purges its TikTok and Instagram and comes back... with a bizarre video. (Presumably to win us back after its AI-first disaster.)All-American Rejects playing in your backyard. (We wish.)Follow us:Sonia Baschez (@soniabaschez): LinkedIn and Twitter/XAmanda Natividad (@amandanat): LinkedIn and Twitter/XSonia's consulting firm: bendgrowth.coAmanda and her newsletter: amandanat.comMeme Team: memeteampodcast.com
2025-05-2224 minMeme TeamNetflix + Sesame Street Is a Smart Brand Deal. HBO’s Rebrand? Not So Much.On the Meme Team podcast, we talk about the logic behind virality. Because marketing isn’t just logic — it’s culture… and this podcast decodes both.Sesame Street is now available on Netflix (but still on PBS!)Uber's route share announcement gets bungled (it's really not a bus!)HBO finally drops the "Max" (it's cleaner)Is everything going to become an AI chatbot? Follow us:Sonia Baschez (@soniabaschez): LinkedIn and Twitter/XAmanda Natividad (@amandanat): LinkedIn and Twitter/XMore about Sonia's consulting firm: https://www.bendgrowth.co/...
2025-05-2134 minMeme TeamSkechers’ $9B Play, Apple and Bono (ugh), and the Vatican’s Brand MomentMarketing isn't just logic — it's culture. The Meme Team podcast decodes both. Let's goooo!Apple Vision Pro and Bono (it's like they're trying to make 'fetch' happen)Skechers doubled down on this one audience segment — and got to a $9.4 billion valuationFinal Destination's brilliant guerilla marketing (but if I see a truck with logs on the freeway, I am taking the next exit)Pope Leo XIV (is this America's big marketing opportunity?)Follow us:Sonia Baschez (@soniabaschez): LinkedIn and Twitter/XAmanda Natividad (@amandanat): LinkedIn and Twitter/XMore about So...
2025-05-1531 minMeme TeamDuolingo Goes AI-First, KIND Rebrands, and Brands Bet on the BotsThe queen of Marketing Twitter joins the Meme Team podcast! Christina Garnett, author of the forthcoming book, "Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty" chats with Sonia and Amanda about:Duolingo declaring itself 'AI-first'How everything is content (and why this sucks)The magic of Lego F1 carsRivian doubling down on community with its new ad campaignAI and Mark ZuckerbergKIND — and why a cringe moment outshined their thoughtful rebrandingPreorder Christina Garnett's new book: Transforming Customer–Brand RelationshipsFollow all of us:Christina Garnett (@ThatChristinaG): Linked...
2025-05-0843 min
The Search SessionYour Audience, Your Edge: Unpacking Zero-Click Marketing | Amanda NatividadIn this episode of The Search Session, host Gianluca Fiorelli is joined by Amanda Natividad - VP of Marketing at SparkToro, a standout voice on social media, and the creator of the widely embraced concept of zero-click content.Together, they explore how user behavior is evolving, why platform-native content is more powerful than ever, and how memorability plays a key role in making an impact. Amanda also shares why truly understanding your audience goes beyond building traditional buyer personas.This is the 9th episode of: https://www.youtube.com/p...
2025-04-2248 min
The Dave Gerhardt Show (from Exit Five)#205: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today with Amanda Natividad, VP of Marketing at SparkToroAmanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to CMO - and why Amanda enjoys being a team of one.Timestamps(00:00) - - Webinar Promotion Without Links and Returning to Work After Maternity Leave.
(07:25...
2024-12-2649 min
GTM News DeskZero-Click Content, Meta’s AI Characters, & 2024 Content Marketing Stats (with Sparktoro’s Amanda Natividad)How is content marketing changing in 2024??What is up with the Meta custom AI characters?How do you make effective zero-click content?Those are the 3 big topics we're covering today, on GTM News Desk. And we're joined by Amanda Natividad, VP of Marketing at Sparktoro, to share her expertise on zero-click content. (She coined the term, after all). Amanda dives into the importance of prioritizing people-first strategies, how powerfulediting is in content marketing, and the value of connecting your content strategy setting clear business goals and KPIs to measure success.
2024-08-2041 min
The Content 10x PodcastHow to Use Reddit in B2B Content MarketingWith more than 100,000 active communities, Reddit is a vast and often untapped resource for B2B marketers. And so, in this episode of the Content 10x Podcast, host Amy Woods dives into its potential as a tool for B2B marketing. Discover the fundamentals of Reddit, from the unique structure of subreddits to its voting system that brings the most popular content to the forefront. Learn why B2B marketers should consider Reddit for targeted audience engagement, real-time market research, thought leadership, and even lead generation. Amy also shares insights from a previous episode with Amanda Natividad...
2024-07-1810 min
The Copywriter Club PodcastTCC Podcast #403: What’s Possible for Content Creators with Amanda NatividadWhat's possible as a content creator? If you don't want to be a CMO or VP of marketing, how high can you rise? Amanda Natividad joined us for the 403rd episode of The Copywriter Club Podcast and shared her thoughts about how writers can carve out a role as an individual contributor and what that looks like. She also talked about research, growing an online audience and how not to add to the social media noise. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
SparkToro
Amanda's Website
The Brian Kurtz episode Rob ment...
2024-07-091h 01The Content 10x PodcastThe Changing Face of Marketing with Amanda NatividadWhat’s happened in the world of zero-click content and audience research since Amanda Natividad, VP of Marketing at SparkToro, was last on The Content 10x Podcast? In this episode, host Amy Woods welcomes Amanda back to find out about that and much more. Amanda explains a bit about SparkToro, an audience research tool, that reveals critical insights about an audience's preferred websites, social accounts, podcasts, YouTube channels, and even search keywords. She explains their recent improvements and how B2B marketers can leverage these insights to enhance their marketing strategies.Amanda delves in...
2024-07-0435 min
The Blogger Genius PodcastThis Content Strategy Will Help You Rise Above the Noise Before I discuss the podcast, I'm thrilled to share some updates on MiloTreeCart. We're transitioning MiloTreeCart to a more traditional subscription model. Therefore our lifetime deal of $349 is being phased out. If you are interested in paying once and owning MiloTreeCart forever and getting a bonus one-hour coaching call with me, Jillian ($300 value), don't wait! Plus, we offer a 30-day guarantee, so there's no risk. If you want to jump on a free 20-minute exploratory call to see if MiloTreeCart is right for you, just sign up here. Additionally...
2024-06-1244 min
Growing Forward: Lead like the top 1% in growth, marketing, & productI tried lowering my voice to sound more senior - now I’m myself (ft. Amanda Natividad - Sparktoro)In this episode, Amanda Natividad, VP of Marketing at SparkToro, talks about some of the low points in her career, the toughest feedback she’s ever received, how she navigates burnout, and how she’s been able to find her authentic voice as a leader.In this episode, you’ll hear about:1. When Amanda was told ““Wow. Rand opened up a lot of doors for you!”2. Amanda’s boss said it was obvious when she didn’t know what she was doing3. When Amanda was told “You’re too junior” and “You’re too direct”
2024-05-2848 min
How To Sell MoreFrom Invisible to Influential: How to Create Inspired Content | Amanda NatividadHow much thought do you give to the content you post? And after sharing, how invested are you in reading and responding to the comments? Do you take the feedback to heart? This week, Mark is joined by Amanda Natividad, VP of Marketing at audience research startup SparkToro, to pinpoint what your audience values most. At SparkToro, Amanda has launched a popular webinar series and an audience research newsletter with over 50,000 subscribers. No stranger to innovation and engagement in her field, she previously spearheaded marketing at Growth Machine and contributed to Fitbit's B2B t...
2024-04-2340 min
Content, BrieflySparkToro: Amanda Natividad on doing things your own wayIn this episode of Content Briefly, we’ve interviewed Amanda Natividad, VP of Marketing at SparkToro, and discussed original research, the absence of a concise content strategy and how it doesn’t affect their content program, personal branding, and more.************************Timestamps:00:00 Intro.03:10 Who is Amanda Natividad?03:37 Amanda's background.04:59 What is SparkToro?06:23 Reflection on changes in marketing.12:27 Original content on SparkToro’s blog. 14:20 Personal branding vs. corporate branding.18:47 Aligning marketing strategy with au...
2024-03-2550 minThe Dave Gerhardt Show (from Exit Five)#116: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today (with Amanda Natividad)Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to CMO - and why Amanda enjoys being a team of one.00:00 - Webinar Promotion Without Links and Returning to Work After Maternity Leave.06:04 - The Emotional Impact of...
2024-02-0449 minThe Content 10x PodcastHow to Avoid Link Dumping: Tips on Thoughtful & Effective Link SharingContent marketing is about getting as many of the right eyes on your content as possible, making a connection, and building trust. You need people to be spending time reading your blog posts, downloading your research papers, and signing up to your webinars and newsletters. It can be infuriating when the platform algorithms make it so darn difficult to get our links to our content in front of potential clients and customers. We don’t add value if we just dump links, but there are thoughtful and effective ways that you can share your important links, without ali...
2024-01-1826 min
Louder Than Words with John Bonini#40 | Amanda Natividad | Defensible ContentWe’re back! The first new episode of Louder Than Words in more than 6(!) years. Today, John welcomes marketing and creative extraordinaire Amanda Natividad to talk about her own journey as a creator filled with uncertainty and self-doubt to a full-blown influencer, how she approaches creating content that’s unique and more defensible, and how the freedom to create on her/their own terms at SparkToro works to their benefit. Thanks to my friends at hatch.fm for producing this episode, the promotional clips, and handling the overall production of Lou...
2023-12-1443 min
The Bootstrapped Founder274: Amanda Natividad — Mastering Content Creation and Audience EngagementAmanda Natividad (@amandanat) is an expert in marketing and writing. She talks about using humor and strong marketing skills to understand what people on social media like — and what resonates strongly enough to make them do things. We discuss making content that's not just different, but interesting and true to your audience. Among many intriguing stories, one cool thing she mentions is how Rand Fishkin started following her (and how she overreacted to it!). But it worked out. She quickly found herself working with Rand on SparkToro. Amanda even shares a few tips on using tools like SparkToro to be...
2023-12-061h 04
Unthinkable with Jay AcunzoSignature Stories: Amanda NatividadIn this episode, we're joined by Amanda Natividad, the VP of marketing at SparkToro, who shares a story about the time she met her marketing hero: her now-boss, Rand Fishkin. Amanda is a former tech journalist and also a former test kitchen cook for the LA Times. She writes the newsletter The Menu which includes marketing advice and delicious recipes (for actual food, not marketing). And she takes us inside three different drafts for potential intros of this signature story, where we learn about the paradox in our storytelling: to connect deeper externally, we need to go deeper internally.
2023-10-1842 min
Become a Media Maven5 Ways One Media Placement Led to 1,600 CustomersBefore I tell you how one media placement led to 1,600 customers for a business, I want to remind you that public relations is not sales. It’s marketing. The sales come afterward.I don’t like it when people rely on media placements to get sales. Can it happen and does it happen often? Yes. But it’s not sales. It’s marketing… and sales are a side effect of getting attention in the media. In SparkToro, Amanda Natividad told a story about her time at NatureBox, a snack food brand. She broke down her ea...
2023-08-1517 min
Social Pros PodcastHow to Get Better Audience Insights with SparkToro's Amanda NatividadHuge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details What's the best way to collect meaningful audience insights? As social pros grapple with Threads and the latest Google Analytics update, traditional metrics aren't always available. On this episode of Social Pros, Amanda Natividad, VP of Marketing at SparkToro, tells us how you can navigate these changes and gain better audience insights through social listening, talking to your customers and consumin...
2023-08-0441 min
Making a MarketerModern Content Marketing with Amanda NatividadDo you know what "zero click content" is? Our guest on this show coined the phrase and her approach to content development is super interesting. You might be reconsidering your social media strategy after hearing her on this one!
"But if we're posting valuable content -- that people can consume just bite-sized pieces of -- or get that discrete value from just by scrolling through, we're going to increase our impressions. And then over time, ultimately, drive more traffic to our site or increase conversions from those impressions."
The creator economy continues to evolve and...
2023-08-0239 min
The Marketer ShowAmanda Natividad on AI, B2B Marketing, Content Metrics, and Fractional MarketingAmanda Natividad talks B2B marketing, high quality content metrics, AI, and fractional marketing directors.Here’s what you’ll learn:• How to create high-quality B2B content that connects with users' pain points• The importance of organic marketing and creator partnerships• The potential pitfalls of relying too much on the Google-Facebook duopolyAnd much more
2023-07-2720 min
B2B BetterHow to Create Compelling B2B Content w/ Amanda NatividadBefore we get into it…Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free.Want to talk? Hit this link.In this episode, I talk to Amanda Natividad, VP of Marketing at SparkToro.We talked about how to think about modern-day content marketing in B2B - from figuring out what your audience cares about (even without talking to them...
2023-07-2528 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast'Oh SH*T, That's Good!' — 5 Ways to Craft Unignorable ContentI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2023-07-0444 min
Madvertising by AdQuick — Advertising, Marketing & Ad Tech PodcastAmanda Natividad, VP at Sparktoro: social media/influencers, marketing best practices and more | E12In the latest episode of the AdQuick Madvertising podcast, we speak with Amanda Natividad, VP Marketing at Sparktoro on everything marketing, influencers, social media and how brands and individuals can succeed in the space.
2023-06-071h 05
MicroConf On AirMicroConf Refresh Episode 67: The New Way of Marketing: Mastery of Zero-Click Content with Amanda NatividadIn this audio from MicroConf Remote 5.0, Amanda Natividad, VP of Marketing at Sparktoro, discusses the how content marketing trending more and more toward zero-click content.
Amanda gives away 3 methods for creating zero-click content from your existing long form content.
Links from the Pod:
Get your ticket for MicroConf Remote 6.0
Amanda Natividad | Twitter
Sparktoro
Get the slides from this talk
2023-03-2233 min
Marketing PowerupsAmanda Natividad's Webinar-to-Blog Content Strategy (SparkToro, Growth Machine, Fitbit)Great content is like an amazing dish—it’s meant to be remixed and shared!That means a great blog post should also be:Visualized and explained in a webinar.Rewritten as a Twitter thread.Discussed in a podcast.Doing so makes it easy for people to consume your content how they want to—whether attending a live webinar or listening to a podcast while at the gym.That’s exactly the content strategy that Amanda Natividad, VP of marketing at SparkToro, uses to maximize the reach of the content...
2023-03-1038 min
Making Sense of Martech#040 | Amanda Natividad on the power of audience research, zero-click content, and finding yourself in content creationA conversation with Amanda Natividad. In this episode I am joined by Amanda Natividad, VP of marketing for SparkToro, a SaaS marketing company that helps people do audience research, or find out what content their audience is consuming and where they spend time online. Amanda has a long and storied career in marketing recently heading up B2B content marketing at Fitbit along with a number of senior tech marketing roles and recently launching a course - Content Marketing 201 (https://maven.com/amandanat/content-marketing), that helps marketers take their...
2023-02-0651 min
Content LogisticsLearning how audience research makes your marketing team more sustainable with Amanda NatividadContent marketing is a strategy to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And if you want to stand out from the competition, you can create branded content that helps illustrate your company's point of view and evokes an emotional response from your audience. But you need to know your audience for this strategy to succeed. If you don't understand your ICP and audience, you won't know how to go to market and how to build a better product. So, you need to know what your audience w...
2023-02-0147 min
The Undefeated UnderdogsAmanda Natividad - Why you need to rely on first-hand experience in the age of information overload.👉🏼 About the Guest:Amanda Natividad is the VP of Marketing at audience research startup, SparkToro (100K+ ARR), after being a tech journalist and a test kitchen cook. While pioneering the concept of Zero-Click Content, she teaches an intermediate-level content marketing course and writes at The Menu, a weekly newsletter with 8000+ subscribers on marketing and food recipes!👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based pro...
2022-12-221h 13The Content 10x PodcastExploring Zero Click Content with Amanda NatividadYou can’t get around the fact that it’s tough out there for content creators and marketers. It’s getting harder and harder to convince audiences to click on your call to action. Plus, over half of all Google searches end without a click, and social media platform algorithms clearly reward platform-native content and penalize content with clicks. So how do marketers navigate this brave new world where platforms reward zero-click behavior? In this episode of the podcast, VP of Marketing at Sparktoro, Amanda Natividad, speaks to our host Amy Woods about the value of...
2022-12-0839 min
Behind The ExperienceSparkToro’s fully-featured free queries ft. Amanda Natividad and Casey HenryToday's guests are here to give you a quick rundown on how to become a better marketer with the help of SparkToro. SparkToro is an audience research tool that shows the websites your customers visit, their social media accounts, hashtags they use, and more. In this episode, Co-Founder Casey Henry and VP of Marketing Amanda Natividad will give us a full rundown on how they define user success by providing quality over quantity in their product metrics.Quotes from this episode“Stories are what capture our attention first.”"It’s a logical next step t...
2022-11-3038 min
The Long GameRecent Trends and Building an Audience with Amanda Natividad (SparkToro)When creating a personal brand, people often spend too much time on “brand” and not enough time on “personal”. Amanda Natividad, VP of Marketing at SparkToro, has found a way to tell your story in an authentic — and compelling — way.In this episode, she dives into how to build a personal brand without losing your soul, why knowing your “why” is the key to building an audience, recent trends, and much more. TopicsTest out content ideas at eventsRefine ideas through feedbackQuiet quitting can be goodHow to build an audiencePersonal content strategyTry telling your storyAct like you...
2022-11-3049 min
Recorded Content - Helping B2B marketers use a podcast for content marketingUsing audience research to help develop a podcast strategy with Amanda NatividadKeyword research is one of the best ways to determine which keywords to target, and it can help you learn a lot about the most searched terms online. However, while keyword research won't help you understand your audience's needs, wants, and behaviors, audience research will.In this episode of the Recorded Content podcast, our host Tristan Pelligrino welcomes Amanda Natividad, the VP of marketing at SparkToro. They chat about the importance of audience research; the differences between the buyer persona, amplifier persona, and attention persona; and how to create content that enables collaborative relationships.
2022-11-2840 min
Shit You Don't Learn in School55. [Part 1] The Narratives Behind Love with Amanda Natividad and Marissa GoldbergIn part 1 of our 3-part series, we're joined be Amanda Natividad and Marissa Goldberg – two friends of the podcast – to discuss the traditions that surround love.After getting engaged last year, Steph found herself in a place she didn't expect and with emotions that she didn't feel entitled to have. That led her down a deep rabbit hole of questions, ultimately ending up in a bunch of societal narratives.She discusses them here with Amanda and Marissa, as they share how they navigated the narratives that underpin love, from engagement to name...
2022-10-0858 min
Demand Gen UAmanda Natividad Shares How to Get Started with Zero-Click ContentZero-click content is a big jump from what many content marketers are comfortable with. Not only because it’s so different, but because it’s hard to measure. However, in this guest episode of Demand Gen U, Mark Huber, Head of Brand & Product Marketing at Metadata is joined by SparkToro’s VP of Marketing, Amanda Natividad, to talk about why it’s a valuable addition to your marketing strategy. Listen to find out:The definition of zero-click contentWhy and how you should get started with zero-click contentWays that you can measure its successFor mo...
2022-09-1340 min
Digital Marketing DiveAmanda Natividad of SparktoroAmanda Natividad returns to Digital Marketing Dive to help us close out season 3 of Digital Marketing Dive. Amanda is the VP of Marketing for Sparktoro, an audience intelligence platform founded by Rand Fishkin and Casey Henry.Amanda is also a classically trained chef and former journalist.Find Amanda Onlinehttps://www.linkedin.com/in/amandanat/https://sparktoro.comhttps://twitter.com/amandanathttps://amandanat.substack.com/If you like Digital Marketing Dive, please consider leaving us a review in t...
2022-08-2531 min
PerpetualS3 EP1: Modern Content Marketing with Amanda NatividadWelcome to Season 3 of Media Moves! This season's topic: Content to Commerce.We are happy to be speaking with Amanda Natividad, VP of Marketing for SparkToro. Join Adam and Amanda as they discuss the benefits of sticking to your niche and personal experiences, modern content marketing, and content creator’s responsibility for copywriting.And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetualAnd if...
2022-08-1635 min
Clients from ContentI Want To Know What Amanda Natividad Knows👉 Watch this episode on YouTubeMentioned on the episode:SparkTorofollowerwonkEvernoteTo Connect with Amanda Natividad:Website: https://amandanat.com/Twitter: https://twitter.com/amandanatContent Marketing 201: https://maven.com/amandanat/content-marketingThe Menu Newsletter: https://amandanat.com/subscribe/To connect with Josh Spector:Newsletter: Fortheinterested.com/subscribeSkill Sessions: Joshspector.com/sessionsConsulting: Joshspector.com/consultingTwitter: @jspectorApp...
2022-08-1035 min
Emotionally FitThe Importance of Asking for Feedback with VP of Marketing at SparkToro, Amanda NatividadAsking for feedback (both positive and constructive) is not an easy thing to do. VP of Marketing at SparkToro, Amanda Natividad, rejoins Dr. Emily on the show to discuss self-awareness, self reflection, and the scary but powerful act of asking for feedback.Thank you for listening! Staying emotionally fit takes work and repetition. That's why the Emotionally Fit podcast with psychologist Dr. Emily Anhalt delivers short, actionable Emotional Push-Ups every Monday and Thursday to help you build a better practice of mental health. Join us to kickstart your emotional fitness. Let's flex those feels and do some...
2022-08-0208 min
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.100: Doubling Free-to-Paid Conversion Rate (w/ Amanda Natividad, SparkToro)Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreWhy Free-to-Paid Conversion?Amanda had a gut sense that since “audience research” was still pretty early and search volume was relatively low, they needed to nail the onboarding experience when people did give them a try.She started working with...
2022-07-2040 minThe Dave Gerhardt Show (from Exit Five)Amanda Natividad (VP Marketing, SparkToro) & Kaylee Edmondson (Dir. Demand Gen, brightwheel)Dave is joined by Amanda Natividad (VP Marketing, SparkToro) and Kaylee Edmondson (Director of Demand Gen, brightwheel). Switching up the format and bringing on two startup marketing leaders doing the doing.Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.comThis episode is brought to you by Metadata: https://metadata.io/Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.
Join 50,0000 people who...
2022-06-2859 minEmotionally FitChampagne Problem Pity Party with VP of Marketing at SparkToro, Amanda NatividadI invited Amanda Natividad of Spark Toro to a Champagne Problem Pity Party, and you’re invited too! Join us as we talk about our tendency to downplay our struggles and why there is room to empathize with others while still acknowledging our own pain. Thank you for listening! Staying emotionally fit takes work and repetition. That's why the Emotionally Fit podcast with psychologist Dr. Emily Anhalt delivers short, actionable Emotional Push-Ups every Monday and Thursday to help you build a better practice of mental health. Join us to kickstart your emotional fitness. Let's flex those feels and...
2022-06-0914 min
Drink Like a Lady PodcastBuild an Audience on Social Media with Amanda NatividadAmanda used to wish there were more women creators for her to look up to. But she realized two problems: 1) It was her own fault for not paying closer attention, and 2) She could be the change she wanted to see. So she took her Twitter account seriously and started publishing online. One year later, she grew herTwitter following from 1k to 60k. And she would love to share her learnings with you. I will be interviewing her this Thursday at 12pm EST on LinkedIn LiveWhat you will learn:Why the world needs more women to...
2022-05-2451 min
Ungated ConversationsPutting the Fun in the Marketing Funnel — Compelling Content for Every Stage with Amanda NatividadContent is one of the most discussed strategies in B2B digital marketing. Despite how hard it is to trace its connection to revenue, the topic stays hot. After all, when done right, it performs marketing miracles and makes the stuff of legends for future generations. How do you get it right, though? Most importantly, why do most brands miss the mark?In the last episode of season one of Ungated Marketing, Fernando interviews Amanda Natividad, VP of Marketing at SparkToro, with a storied and very successful career in content marketing. She generously shares...
2022-04-2836 min
Creator ScienceAmanda Natividad – Growing on Twitter and using her platform to lift up othersAmanda Natividad is VP of Marketing for audience research startup, SparkToro. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.In this episode, we talk about Amanda’s path into marketing, her advice for growing your Twitter following, her new live talk show on YouTube called The Menu, and what she’s doing to encourage more inclusiveness online.Learn more about Amanda NatividadFol...
2022-04-1959 min
Full-Funnel B2B Marketing ShowEpisode 87: How to develop a full-funnel content strategy with Amanda NatividadSign up to all live workshops and podcasts here: https://lu.ma/fullfunnelWe sat down with Amanda Natividad, VP marketing SparkToro to nail down how to develop a full-funnel content strategy.Tune in to learn:- How to identify what content you’d publish to generate demand for your products- How to attract the attention of your target market to your content- How to align content strategy with the buying journeyOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Mark...
2022-04-1147 min
30 Minutes of GrowthS1 EP1: Amanda Natividad, VP Marketing at SparkToro | Growth Marketing | Content MarketingMeet Amanda Natividad, a powerhouse marketer and strategist at the top of her game. She’s got 3 actionable playbooks you’re going to want to get started on right away.When you know where and what your audience is consuming you can leverage that data to get in front of them. Alex and Amanda, VP of Marketing at SparkToro, take you on a rapid run through of the three top hitting playbooks she uses to create better content and how to find the hidden gems you need to reach a more targeted audience.You’l...
2022-03-1529 min
The Content Cocktail HourCuration as the Centerpiece of Your Marketing Strategy
Brett McGrath was inspired to write an article after reading Amanda Natividad’s article, “The Case for Permissionless Co-Marketing.” Amanda Natividad is the VP of marketing at SparkToro, an audience research tool that helps you discover people's sources of influence. “Permissionless co-marketing” is promoting/sharing/re-tweeting someone’s content, because you enjoy it and share similar philosophies. Promoting someone’s work (without asking for anything in return), leads to genuine relationships, better collaborations, and strong leads. 0:00 Intro 2:46 Discovering new artists 7:09 Curation 7:27 Amanda’s article 11:55 Content collaboration 13:30 Old, outdated, ineffective collaborations 15:40 The Juice’s marketin...
2022-02-1400 min
Living CorporateTAP In with Tristan : Decoding Vague Corporate SpeakTristan talks about decoding vague corporate speak. He dives into 5 BS things your boss has said, courtesy of Amanda Natividad, or @amandanat on Twitter. Amanda listed a couple more phrases to decode, so check the link to the Twitter thread in the show notes!Want to know more about our LinkedIn Learning courses? Check them out!https://bit.ly/3k4havyCheck out Amanda's Twitter thread.https://bit.ly/3gkL4tXHave a topic suggestion? You can find our submission...
2022-02-0306 min
The Danny Miranda Podcast#198: Amanda Natividad – Content Marketing, 33-Hour Labor, & HypnotherapyAmanda Natividad is a growth marketer, who works for SparkToro. But in this conversation, we spoke about who she is, not what she does. We dived deep into her high school superlative Most Likely to Brighten Your Day, how she prefers regular fries over sweet potato, her 33-hour labor, and her new content marketing course. Amanda's Links Website / Twitter Continue the conversation with me... Twitter / Instagram / YouTube / TikTok / Website
2022-01-281h 01
Wild Business Growth#178: Amanda Natividad – Social Media Sleuth, VP Marketing at SparkToro Amanda Natividad, the VP of Marketing for SparkToro, joins the show to share her journey from LA Times test kitchen to social media marketing thought leader. Hear her top Twitter and LinkedIn advanced search tips, how to find your target market on social media, tools you can use for audience insights, the most bizarre tweet of all time, and her weird voices. Connect with Amanda at AmandaNat.com, Twitter at @AmandaNat, and SparkToro.com
2022-01-1248 min
Wild Business GrowthAmanda Natividad – Social Media Sleuth, VP Marketing at SparkToroAmanda Natividad, the VP of Marketing for SparkToro, joins the show to share her journey from LA Times test kitchen to social media marketing thought leader. Hear her top Twitter and LinkedIn advanced search tips, how to find your target market on social media, tools you can use for audience insights, the most bizarre tweet of all time, and her weird voices. Connect with Amanda at AmandaNat.com, Twitter at @AmandaNat, and SparkToro.com
2022-01-1248 min
Don't Stay in Your LaneFrom Journalist to VP of Marketing: Amanda NatividadAmanda has been defining new roles and pivoting since she began her career. Listen to her 2 cents on building brand, purpose, and expertise, all at the same time!
2022-01-0627 min
Everything Is MarketingAmanda Natividad — Permissionless Co-marketing, Product-Led Content, & Cold Email OutreachOn the show today is Amanda Natividad. Amanda is the Marketing Architect at SparkToro and previously the Head of Marketing at Growth Machine.I wanted to bring her on because Amanda is a prolific marketer with experience in content marketing across B2C brands like FitBit and Liftopia as well as B2B with Growth Machine and their client base. She's amassed a Twitter following of over 36k. And she's an expert in all things digital PR and content strategy.You'll hear about the idea of permissionless co-marketing, product-led content, and how SparkToro is leveraging...
2021-12-231h 26
How to Market Your DTC BrandMastering Influence Marketing & SEO with Amanda NatividadToday’s guest is Amanda Natividad, Marketing Architect at Sparktoro.In this episode, we discuss: The difference between influence marketing and influencer marketing How to pitch sponsorships and media outlets How to use blogs and SEO as a brandLink to the show notes is here: www.goodostudios.com/podcast-episodes/amanda-natividadThis show is brought to you by Goodo Studios--- Send in a voice message: https://anchor.fm/howtomarketyourdtcbrand/message
2021-12-1539 min
The Louis Shulman PodcastAmanda Natividad: Marketing Architect at SparkToro on Audience Research, Content Marketing, and Career PathsLinks:→ Amanda on Twitter: https://twitter.com/amandanat → Amanda on LinkedIn:https://www.linkedin.com/in/amandanat/→ Amanda's Blog: https://amandanat.com/→ SparkToro: https://sparktoro.com/ Special Thanks To Our Sponsor, espresso Displays:Espresso Displays are the thinnest portable touch screen monitor in the world. Recently recognized as one of TIME's Best Inventions of 2021, espresso Displays give us the power of two screens anywhere we go and seriously improve our portable productivity. Learn more about espresso here: http://espres.so?utm_source=D2C&utm_medium...
2021-12-1458 min
The Espresso HourMarketing and Content Mastery with Amanda NatividadAmanda Natividad knows a thing or two about marketing and content.She's led marketing for Growth Machine, started Fitbit's content marketing program from scratch, and is currently a marketing architect at SparkToro.And in this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole sit down with her to discuss:Content marketing and SEO strategyWriting on social platforms versus blogsHow SparkToro can help with data-driven writingCommon mistakes in the content marketing worldAnd much more!
2021-12-1455 min
Content and Conversation: Organic Growth Insights from Siege MediaContrarian Content Marketing with SparkToro’s Amanda NatividadShow Notes:00:30: How Amanda built Fitbit’s B2B marketing strategy2:27: Why putting effort in tools pays off, Fitbit’s “Challenge Idea Generator”5:40: Amanda’s lessons and strategies as Head of Marketing at Growth Machine: SEO & Content Agency8:48: How to build a successful podcast10:48: “Influence the influencer strategy,” approaching guests that have a strong following (and get noticed)12:49: Integrating personal branding with your company13:28: What are the best KPIs for building inbound marketing and user acquisition?15:09: Give users evergreen resources, SparkToro’s virtual event series, “Office Hours”17:59: Understanding your audience19:31: The benefits to implementing a contrarian content marketing strategy20:29: How t...
2021-11-2927 min
Mailman PodcastAmanda Natividad - Marketing Architect at SparkToroFollow Amanda on Twitter - https://twitter.com/amandanatSubscribe to 'The Menu' - https://amandanat.com/subscribe/SparkToro Website - https://sparktoro.com/🎁 Start Mailman free trial at mailmanhq.com🐦 Follow us on Twitter – https://twitter.com/Mailman_HQ
2021-11-2814 min
Authentic Influence049: How to do audience research & cold outreach ft. Amanda Natividad of SparkToroDo you want to learn how to do audience research & cold outreach?
Listen to this interview with Amanda Natividad of SparkToro, where we discuss:
– How to do cold outreach
– What audience research is and how it’s different from market research
– SparkToro’s approach to content
– A case study with one of SparkToro’s customers
Timestamps
00:00 How Amanda got into marketing and joined Sparktoro
17:25 Sparktoro’s content strategy
25:13 marketing metrics tracked by Sparktoro
27:30 how to do cold outreach right / how Amanda gets an 80% open rate...
2021-11-101h 07
Everything is LogisticsContent for "Boring" Industries with Phoebe Noce of FlockFreightWe’ve been talking A LOT about getting back to basics. Talking to customers. Audience research. How to differentiate yourself from the competition. So it’s always really nice to talk to someone who just gets it--such as today’s guest Phoebe Noce who’s the director of marketing over at FreightFriend. Connect with Phoebe Noce on LinkedinFollow FreightFriend on LinkedinCheck out FreightFriend’s websiteCheck out these shows next: Google My Business UpdateHow To Conduct Audience Research with Amanda Natividad Artificial Intelligence in MarketingHow to Audit Your Website (free course)...
2021-11-0533 min
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups#641 WP-Tonic This Week In WordPress & SaaS: With Special Guest Amanda Natividad Marketing Architect at SparkToro Special Guest Amanda Natividad. Marketing Architect at SparkToro
Finding Your Target Audience's Sources of Influence
Finding Your Target Audience's Sources of Influence & Contact Marketing The Modern way
Amanda Natividad is a marketing architect at SparkToro and formerly head of marketing at Growth Machine and Lifopiahttps://sparktoro.com/
2021-10-2937 min
CyberlyHow did you hear about us?It’s a simple question but how many of us can answer what the top two channels our customers heard about or follow us on?What if I told you that adding a simple question to your website form or sales process will have the largest impact on how you’re choosing to spend your digital dollars? That’s our main topic for today’s episode along with Spire Maritime’s Head of Product Kevin Nakao dishing on why he hates MQLs.Show Links: Watch replays of Cyberly on Freightwaves TVFollow Cybe...
2021-10-2855 minPipe Dream | A B2B Marketing PodcastHow to Think About the Marketing Funnel in B2B w/ Amanda NatividadIn this episode, I sit down with Amanda Natividad, Marketing Architect at Sparktoro. We had a great, free-flowing conversation on everything from breaking into marketing as a career, the blurring lines between B2C and B2B marketing and how to create high-value content programme. Amanda and I also dived into the role of the conventional marketing funnel and why measuring leads may be a distraction from answering the question - is marketing making an impact? You can follow Amanda here.Thanks to my friends at Remote for sponsoring this episode...
2021-10-2842 min
Everything is LogisticsHow Marketing Operations can point (and keep) you on the right pathAround this time of the year, most businesses are wondering, “Am I on the right track?” We’re planning our budgets and wondering where to invest and where to cut back. That’s where the power of marketing operations comes into play.Different from other marketing roles, the person in charge of ops should ideally be a dedicated position—but if you’re an entrepreneur or running a small team, it’s essential to know some key foundational skills that will help you invest in marketing where it makes the most sense for you.Fr...
2021-10-2615 minCyberlyThe Holistic Value for Marketing OperationsAround this time of the year, most businesses are wondering, “Am I on the right track?” We’re planning our budgets and wondering where to invest and where to cut back. That’s where the power of marketing operations comes into play. Different from other marketing roles, the person in charge of ops can ideally be a dedicated position but if you’re an entrepreneur or running a small team, it’s essential to know some key foundational skills that will help you invest in marketing where it makes the most sense for you. Also on the show, Freight...
2021-10-2255 min
Everything is LogisticsCreating Buyer Personas That Don't Suck With Adrienne BarnesHow do we start with great marketing? That’s a question that plagues businesses and entrepreneurs all over the world at various stages of their life. But the consistent way to get to that answer lies with our customers and by having a deep understanding of who we’re targeting and why.Which is why bringing in our next guest is so timely….If you haven't started thinking about some loose plans for 2022, I’d suggest starting with this episode because Adrienne Barnes, founder of Best Buyer Perosnas, is gonna help us understand the custom...
2021-10-1127 min
Everything is LogisticsThe New Era of Digital MarketingiOS15 is here and with that, we enter a new era of digital marketing. Why? Because the data companies will be able to collect will be severely limited. Which makes it more important than ever to focus on building your first-party data collection process. So that's what we're covering in today's episode to make sure you're prepared for what's to come.Show Links: Connect with Blythe via her website or on Linkedin, YouTube, and TikTokListen to these shows next: The R...
2021-09-2712 minCyberlyIt’s Time To Develop Your Circular Marketing PlaniOS15 is here and with that we enter a new era of digital marketing. Why? Because the data companies will be able to collect will be severely limited. Which makes it all the more important to focus on building your first party data collection process, honing in on those buyer personas, and helping the sales team make their adjustments in a cookie-less world. Helping us to break it all down are Adrienne Barns of Best Buyer Personas and Forrest Dombrow of Solve Sales.Follow Cyberly’s podcast on Apple or SpotifyConnect with Blythe via he...
2021-09-2359 min
The Marketing Millennials60 - How To Do Audience Research w/Amanda NatividadAmanda Natividad is currently the Marketing Architect for audience research startup, SparkToro. She also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.
Previously: She led marketing for Growth Machine; led marketing for Liftopia; built Fitbit's B2B content program; led content & comms for NatureBox.
2021-09-0441 min
Everything is LogisticsThe Role of a Marketing Architect with Amanda NatividadThe role of marketing within business continues to evolve and as we evolve, we need more and more expertise from the folks who have seen the process from all different angles. That's why we have Sparktoro's Amanda Natividad joining the show to talk about her role as the company's Marketing Architect to take the experience she's learned throughout her career and apply it to a new company. Amanda is one of my favorite people to follow for her marketing perspective and in this episode, she's sharing tips on modern social media marketing, what B2B ca...
2021-08-2336 minCyberlyCome to the Marketing Dark SideA wise little green puppet once said, “the fear of loss is a path to the dark side.” But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural?That’s our main topic for today as we dive into the world of how your audience ~really~ shares the content they enjoy. Whether it’s through screenshots, text messages, or a Slack channel--your audience is sharing content through what’s called the Marketing Dark Funnel. Brumleve welcomes Amanda Natividad, Marketing Architect at SparkToro a...
2021-07-2953 min
Creator ScienceJay Acunzo – How to tell great stories with a professional speaker and veteran podcasterJay Acunzo is an author, speaker, and showrunner. He's the host of 3 Clips (recently acquired by Castos) and Unthinkable, which he describes as Radiolab for creators.Jay writes a weekly newsletter called Playing Favorites, a membership called Make What Matters, and in 2018 he published his book, Break The Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work. With a combined 15+ years of public performance and creative projects working with companies like Google, ESPN, and HubSpot, Jay's goal is to demystify the creative process – because anyone can make things that make a difference.
2021-06-291h 01
Digital Marketing DiveAmanda Natividad talks Content Strategy and SEOIn this episode, Seth and Shannon talk to Amanda Natividad, the director of marketing for Growth Machine, a content strategy, and SEO firm. Amanda talks to us about how to best use content to not only get found online in the search engines but grow your authority online.
Intro:
Seth: Hey, Everyone, and welcome to season two, episode eighteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.
Shannon, you ready to rock?
Today we have Amanda Natividad, the director of marketing fo...
2021-04-2237 min
PodscribersAmanda Natividad - Growth Machine Marketing Podcast“Another way to think about [podcasting SEO] is to give your page all the contextual clues it needs to point people/Google to that page. Things like making sure you have a title that people are searching for, a meta-description or SEO snippet that'll show up in search results, and a description that your target audience will care about and find interesting.”
Amanda Natividad is the Head of Marketing at Growth Machine and the host of the Growth Machine Marketing Podcast.
(0:57) - Quick intro to Amanda, why she revitalized the Growth Machine podcast. She shar...
2021-04-1928 min
Growth Marketing Today5 Email Techniques That Increased Growth Machine Newsletter's Open Rate to 30-40% with Amanda Natividad (GMT132)According to Mailchimp, the average email open rate for all industries we analyzed is 21.33%. That means for every one hundred emails you send, only 20 people open it.
Growth Machine Newsletter’s open rate is almost double that at 40%! In this episode, Amanda Natividad, Head of Marketing at Growth Machine, reveals five email techniques that contributed to it.
In episode 131, you’ll learn:
Five techniques Amanda used to increase the open rate of Growth Machine’s newsletter to 40%
How Amanda repurposes podcast episodes as blog posts
Why is Growth Machine doubling down on YouTube content
2021-03-1147 min