Shows
Female FractionalsThe Rise of the Go-To-Market Officer with Kerry CurranIn this episode of Female Fractionals, Amanda Nizzere sits down with Kerry Curran—a seasoned marketing executive, founder of Revenue Based Marketing Advisors, and host of the Revenue Boost podcast—for a conversation that redefines what it means to be a fractional leader today.Kerry shares how she transitioned from traditional agency roles to becoming a sought-after fractional Chief Growth Marketing Officer. Together, they explore the evolution of the fractional CMO beyond interim roles or cost-saving hires and into a powerful, strategic partnership that enhances go-to-market (GTM) effectiveness across marketing, sales, and customer success.💡 In this...2025-07-1731 minFemale FractionalsEp. 12: How Beth Wanner is Redefining Parental Leave With Mother CoverIn this powerful episode, Amanda sits down with Beth Wanner, a seasoned marketing executive and the founder of Mother Cover—an innovative agency providing interim and fractional CMO coverage during parental and personal leave.Beth shares her deeply personal and professional journey through infertility, layoffs, discrimination, and ultimately entrepreneurship. Her story highlights the often unspoken challenges women face in high-level careers when starting or expanding a family.We dive into:The origin story of Mother Cover and Beth’s vision for equitable leave coverageHow Beth is building a dual-sided marketplace supporting both companies and indi...2025-07-0325 minFemale FractionalsEp. 10: SEO in the Age of AI: Insights from Peter BenderIn this episode of Female Fractionals, Amanda sits down with digital strategist Peter Bender, founder of Sitelogic, to talk about what every fractional executive needs to know about organic search in 2025. They explore the future of SEO, the rise of LLMs, and why your website is still your most valuable digital asset.You’ll learn:Why SEO is still relevant—and how to niche down effectivelyPractical tools (free & paid) for keyword research and trend spottingHow LLMs like ChatGPT are shifting search behaviorsMetrics that matter (and ones that don’t)Why consistent branding across platforms is more crucia...2025-06-1922 minFemale FractionalsEp. 09: Fractional Finance 101 with Rebecca BlankenshipIs the money management side of your fractional business stressing you out? You’re not alone. In this episode, fractional CFO Rebecca Blankenship joins Amanda to break down the top 5 financial questions fractional leaders ask her most.From S Corp timing to how to pay yourself (without triggering red flags), cash flow vs. P&L, sales tax surprises, and profit margin benchmarks—this conversation is packed with practical, approachable advice for fractionals at any stage.Whether you’re brand new or 5 years in, this e...2025-06-0545 minFemale FractionalsEp. 8: Michael Lopez, LinkedIn Top Voice and best-selling author of "Change: Six Science-Backed Strategies to Transform Your Brain, Body, and Behavior"In this episode of Female Fractionals, host Amanda Nizzere sits down with Michael Lopez — author, speaker, and transformational consultant — to break down what it really takes to embrace change, especially as a fractional executive or aspiring entrepreneur.Michael shares insights from his new book, Change Six: Science-Backed Strategies to Transform Your Brain, Body, and Behavior, and explores how we can flip the script on fear, stress, and uncertainty. Whether you're already living the fractional life or contemplating your leap, this episode will rewire how you think about discomfort, motivation, and what it means to build something of your...2025-05-2232 minFemale FractionalsEp. 7: Resilience, Relationships, and Reinvention: Erika Weiss on Thriving as a Fractional CMOIn this episode of Female Fractionals, Amanda sits down with Erika Weiss — a seasoned fractional CMO, founder of Elevated Brand, and adjunct professor at Loyola Marymount University. With a rich background in brand strategy, fitness, wellness, and consumer marketing, Erika shares her journey from corporate leadership to launching her own consultancy after four layoffs in four years.🔍 What You'll Learn:Why Erika left the corporate world to create her own path as a fractional executiveHer personal definition of what it really means to be “fractional” — and why embedding with the client is key...2025-05-0829 minFemale FractionalsEp. 6: The AI Toolkit Every Fractional Exec Should Know—with Crys BlackWhat happens when a fractional CMO meets the rise of AI? Magic—and massive efficiency. You'll want to grab a pen and paper for this one!In this episode of Female Fractionals, host Amanda Nizzere sits down with the dynamic Crys Black, a fractional CMO and RevOps leader at Crys Black Consulting. Crys shares how she leverages over a dozen AI and tech tools to run her business, amplify client results, and build an AI-powered digital twin to manage her social presence (yes, really!).You’ll hear how her nonlinear career—from IT to marketing to fra...2025-04-2428 minFemale FractionalsEp. 5: How Erin Coupe Turned Burnout into a CallingIn this powerful episode, host Amanda Nizzere welcomes Erin Coupe—founder of Authentically EC, transformational speaker, and mindset coach—to share her extraordinary journey from burnout in high-powered corporate roles to building a soul-aligned business.After nearly two decades in global companies like Goldman Sachs and CBRE, Erin hit a turning point. She transitioned from defining herself by job titles to rediscovering her true identity. Erin shares how childhood adversity shaped her grit, why she walked away from Wall Street, and the inner work that led her to a thriving coaching business rooted in authenticity.Whet...2025-04-1030 minFemale FractionalsEp. 4: Kymm Martinez on Purpose, Power & the PivotAmanda Nizzere is joined by fractional CMO Kymm Martinez, CEO of Wilder Marketing Group. With a 25+ year career that spans Fortune 200 brands, nonprofits, and higher ed—including CMO roles at General Mills, the University of St. Thomas, and the American Cancer Society—Kymm now leads her own fractional marketing firm with purpose, flexibility, and impact at the core.In this refreshingly honest conversation, Kymm shares what prompted her bold leap at age 55, why she left a high-profile job with no backup plan, and how she gave herself space to figure out what came next. She discusses the diff...2025-04-0334 minFemale FractionalsEp. 3 Building Beyond Barriers with Brooke Skinner RickettsIn this inspiring episode, Amanda Nizzere sits down with Brooke Skinner Ricketts, the powerhouse CEO of Beyond Barriers—a career acceleration platform helping professionals advance with clarity and confidence. Brooke shares her winding path from aspiring documentary filmmaker to C-suite executive, and how a pandemic-era soul search led her to take the leap into entrepreneurship.From launching brands and leading IPOs to empowering thousands of professionals through community and career "fitness," Brooke offers honest insights into what it takes to grow, build, and take bold action. They discuss everything from career pivots and burnout to mentorship, board se...2025-03-2732 minFemale FractionalsEp. 2 From Microsoft to Fractional CRO: Kristi Gaudioso on Building Sales Teams & Knowing Your WorthWelcome back to Female Fractionals!In this episode, host Amanda Nizzere (Fractional CMO) sits down with Kristi Gaudioso, Founder & CEO of Luminate Consulting and a powerhouse Fractional CRO. With 25+ years of sales leadership experience — including over a decade at Microsoft — Kristi shares her journey from corporate to fractional, the lessons she's learned along the way, and how she's now scaling her own micro-firm.If you’re a fractional executive, fractional-curious, or looking to grow revenue in your own business, this episode is full of gold. ✨💡 Key Takeaways:Why your "why" matters more than your w...2025-03-2732 minFemale FractionalsEp. 1 What Is a Fractional Executive? Karina Mikhli on Building Community & Defining the RoleWelcome to the debut episode of Female Fractionals!In this premiere episode, host Amanda Nizzere (Fractional CMO) sits down with Karina Mikhli — Fractional COO, Workflow Consultant, and Founder of Fractionals United — to unpack what it really means to be a fractional executive.If you’re curious about going fractional, already on that path, or looking to hire one, this conversation is packed with clarity, insight, and practical wisdom.💡 Key Takeaways:The true definition of a fractional executive (hint: it’s not just a trendy title)How t...2025-03-2728 minFemale FractionalsFemale Fractionals - TrailerJoin host Amanda Nizzere on Female Fractionals, a bi-weekly podcast dedicated to successful female fractional executives and entrepreneurs. As a seasoned B2B marketing expert and fractional CMO, Amanda interviews tenured fractional executives and subject matter experts to help entrepreneurs build thriving businesses on their own terms. Tune in to explore the growing movement of fractional executives reshaping the corporate landscape and learn how to thrive in your fractional journey.2025-03-2402 min