Shows
Travis Makes MoneyMake Money by Building Recurring Revenue with Amanda NorthcuttAmanda Northcutt is a six-time executive with more than 20 years of experience building and optimizing recurring revenue businesses. After leaving her Silicon Valley executive role, Amanda founded Level Up Creators, where she helps consultants and coaches create sustainable, predictable income streams. In just 18 months, Amanda and her team scaled Level Up Creators to a multi-million dollar run rate with no outside funding. Her expertise in the creator economy, recurring revenue, and high-integrity business building makes her a must-listen for anyone serious about designing a business—and life—on their own terms.On this episode we talk about:– Amanda’s journey f...2025-05-2125 min
Level Up Creators PodcastCreator Stories: Inside the MRR Accelerator with Training & Coaching Expert Therese MiclotIn this episode of Level Up Creators, Amanda sits down with Therese Miclot, an executive leadership consultant with decades of experience working with Fortune 500 companies in tech, banking, retail, and media.Through the MRR Accelerator, Therese’s building a scalable, recurring revenue-driven leadership development program—helping organizations create strong, accountable, high-trust leaders.👀 Key Takeaways✔️ The #1 leadership mistake that creates confusion instead of clarity✔️ Why bad leadership costs companies millions (and what to do about it)✔️ The personal story that fuels Therese’s mission to eradicate bad bosses✔️ How she’s transforming he...2025-05-0949 min
The Thoughtful Entrepreneur2162 - Transforming Your Expertise into High-Ticket Services with Level Up Creators' Amanda NorthcuttBuilding Recurring Revenue Businesses: Insights from Amanda Northcutt🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge engages in a dynamic conversation with Amanda Northcutt, founder and CEO of Level Up Creators. Amanda shares her expertise in helping coaches, consultants, and creators build businesses with stable, recurring revenue streams. This episode provides invaluable insights for anyone looking to establish a sustainable income model and grow their business in a way that doesn’t burn them out.Level Up Creators: Helping Experts Build Susta...2025-04-2520 min
Level Up Creators PodcastCreator Stories Inside the MRR Accelerator w/ Solo CEO Founder Kasey JonesIn this episode of Level Up Creators , Amanda Northcutt sits down with Kasey Jones, a personal branding and business strategy expert who helps entrepreneurs step into their Solo CEO identity—without burnout, endless hustle, or losing control over their vision.With a background in LinkedIn branding, business growth, and sustainable scaling, Kasey has built a methodology that blends disciplined execution with deep empathy, ensuring that founders grow their businesses in alignment with their goals and values.Through the MRR Accelerator, Kasey is refining and expanding her framework to help more entrepreneurs create a business with cl...2025-04-2556 min
Level Up Creators PodcastCreator Stories; Sam Vander Wielen; You are responsible to your customers, not for them🔥 Welcome back to the Level Up Creators Podcast! In this episode, Amanda Northcutt sits down with returning guest Sam Vander Wielen—attorney turned entrepreneur, legal educator, and author of the soon-to-be iconic book “When I Start My Business, I’ll Be Happy.”Sam gets brutally honest about the real journey behind building a multi 7-figure business—from walking away from corporate law, to surviving brain surgery, to grieving the loss of both parents... all while scaling a business that works without her constantly in it.This episode is packed with insight for creators and entrepreneurs who are ready...2025-04-1143 min
Level Up Creators PodcastCreator Stories: Inside the MRR Accelerator with YouTube Growth Strategist Liron SegevIn this episode of Level Up Creators, Amanda Northcutt sits down with @LironSegev , a 1.1M+ subscriber YouTuber, speaker, and brand deal strategist who’s spent years helping creators and companies scale their YouTube presence.But here’s what’s next: Liron is overhauling his YouTube growth consulting business inside the MRR Accelerator, turning it into a scalable, recurring revenue machine—on his terms.👀 Key Takeaways✔️ How Liron went from tech blogger to YouTube powerhouse✔️ Why most YouTube channels plateau—and how to break through✔️ The real reason f...2025-03-2851 min
Level Up Creators PodcastCreator Stories: Inside the MRR Accelerator with CEO Level Up Creators Amanda Northcutt🔥Want to escape the feast-and-famine cycle and build predictable, scalable income? In this special episode of Level Up Creators, our Head of Revenue, Natalie Williams, takes over hosting duties to interview Amanda Northcutt, CEO of Level Up Creators (LUC) and lead consultant for the MRR Accelerator.The MRR Accelerator is a 7-month program designed to help creators, consultants, and thought leaders build a high-revenue, recurring income business—guaranteed. If you're looking to systematize, scale, and automate your business, this episode is packed with proven strategies you don’t want to miss. 📍What You'll Learn in This Episo...2025-03-1447 min
Level Up Creators PodcastCreators Interview; Barbara Mighdoll ; Blaze Your Own Trail, do Your Own ThingIn this episode of the Level Up Creators podcast, Amanda Northcutt interviews Barbara Mighdoll, a former tech marketing executive turned entrepreneur and content creator. Barbara shares her journey of transitioning from a corporate career to becoming a full-time creator, the challenges she faced, and the strategies she employed to build her brand, New Modern Mom. The conversation delves into the importance of leveraging corporate skills in entrepreneurship, the decision-making process behind leaving a stable job, and the significance of household help in managing work-life balance. Barbara also discusses her recent ventures into the Pilates studio business and the lessons...2025-02-2850 min
Level Up Creators PodcastCreators Interview; Iggy Odighizuwa; Get around people doing big things.In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Iggy Odighizuwa @theboardroompodcast , founder of Charlie AI, who shares his journey from personal trainer to entrepreneur and thought leader in AI and digital marketing. Iggy discusses the importance of combining human touch with AI capabilities, the challenges of scaling a business, and the strategies he used to build a successful team. He also delves into the functionalities of Charlie AI, its role in lead management, and the future of AI in business. The conversation highlights the risks associated with AI, the importance of continuous learning, and how t...2025-02-1451 min
Level Up Creators PodcastCreators Interview; Justin Moore ; You can live into that vision.In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Justin Moore @CreatorWizard , a sponsorship coach and author of 'Sponsor Magnet'. Justin shares his journey from being a creator to running an agency and now coaching others on securing brand partnerships. He discusses the importance of understanding sponsorships, the mindset needed for success, and the innovative approach he is taking with his upcoming conference, Sponsor Games. The conversation emphasizes the value of being proactive, professional, and kind in business dealings, as well as the significance of continuous learning and adaptation in the creator economy.Key T...2025-01-3152 min
Level Up Creators PodcastCreators Interview; Maura McInerney-Rowley; I want to see more living funerals.In this episode of the Level Up Creators podcast, Amanda Northcutt speaks with Maura McInerney-Rowley , founder of HelloMortal, about her personal journey through grief and loss, which inspired her to create a platform focused on death care. Mara shares her experiences with the death of her mother and how it shaped her career path, leading her to explore the concept of death archetypes and the importance of end-of-life planning. The conversation delves into the societal taboos surrounding death, the need for better bereavement policies, and the vision for a future where discussing death is normalized. Mara emphasizes the importance...2025-01-1750 min
Level Up Creators PodcastCreators Interview: Dan Cumberland: You can use AI to help you say it better.In this episode of the Level Up Creators podcast, Amanda Northcutt speaks with Dan Cumberland, a serial entrepreneur and AI enthusiast. They discuss Dan's journey from ministry to entrepreneurship, his family's decision to travel and live abroad, and the transformative role of AI in marketing and content creation. Dan shares insights on how AI can enhance workflows, the future implications of AI for creators and marketers, and the importance of maintaining human connection in an increasingly automated world. The conversation also touches on parenting in the age of technology and the need for critical thinking skills in children.2025-01-0349 min
The Boardroom PodcastThe Amazing Truth About Building a 7-Figure Expert BusinessYo! If you're tired of the typical "build a course and make millions" BS, this episode is going to blow your mind.I brought on Amanda Northcutt, an ex-Silicon Valley executive who's flipping the creator economy on its head. She took a devastating health crisis that forced her from 80-hour workweeks down to 20 and turned it into a framework that's helping experts build legitimate premium businesses.Here's why this episode hits differently: Amanda breaks down why most people start with the WRONG offer (and how to fix it) She...2024-12-2641 min
Level Up Creators PodcastAmanda Goetz Creators Interview: Amanda Goetz: I'm a proven case study that it actually works.In this episode of the Level Up Creators podcast, Amanda Northcutt and Amanda Goetz discuss their collaborative journey to increase Amanda's monthly recurring revenue (MRR) from 10K to 50K. They explore the challenges Amanda faced as a solopreneur, the importance of mindset shifts, particularly for women in business, and the transition from creator to CEO. The conversation highlights the significance of building a sustainable business model, understanding recurring revenue, and the value of having the right support team. Amanda shares her personal and professional growth, the impact of their work together, and the exciting future ahead as they introduce...2024-12-1659 min
Level Up Creators PodcastCreators Interview; Roslyn McLarty; Get clear on what your vision is for your dream life and careerIn this episode of the Level Up Creators podcast, Amanda Northcutt interviews Roslyn McClarty, an executive coach and founder of Within, a personal development platform for purpose-led founders. Roslyn shares her journey from co-founding The GIST, a women-run digital sports media brand, to experiencing burnout and ultimately launching Within. The conversation delves into the challenges of entrepreneurship, the importance of self-compassion, and the need for a supportive community in the creator economy. Roslyn emphasizes the interconnectedness of personal development and entrepreneurship, offering valuable insights for creators looking to find balance and purpose in their work.Key Takeaways2024-12-1349 min
Level Up Creators PodcastCreators Interview Christina Lenkowski; Modern PR is truly storytelling.In this episode of the Level Up Creators podcast, Amanda Northcutt speaks with PR expert Christina Lenkowski about the power of podcast guesting as a strategic lead source. Christina shares her journey from working in PR to becoming a podcast publicist, emphasizing the importance of storytelling in modern PR. The conversation covers the evolution of podcasting, strategies for landing guest spots, and the significance of building relationships with hosts. Christina also addresses common misconceptions about podcast guesting and provides actionable tips for maximizing impact as a guest.Key TakeawaysPodcast guesting can significantly boost your business...2024-11-221h 03
Level Up Creators PodcastCreators Interview: Amelia McGee; It's so much better to get started then be perfectIn this episode of the Level Up Creators podcast, Amanda Northcutt interviews Amelia McGee, a real estate mogul and co-founder of WIRED, a community for women investors. They discuss Amelia's journey into real estate, the importance of community building, and the strategies she used to grow her business. Amelia shares insights on time management, hiring, and the significance of taking action over perfection. The conversation also touches on the challenges of entrepreneurship, the value of email marketing, and the future plans for their community offerings.Key TakeawaysAmelia started her real estate journey in 2019 inspired by...2024-11-1542 min
Level Up Creators PodcastCreators Interview: Tim Grahl; The level of resistance is to the level of how important it is.In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Tim Grahl, CEO of @StoryGrid , discussing his journey in building a successful business and the challenges faced along the way. Tim shares insights on the importance of understanding customer needs, the iterative process of learning and experimentation, and the significance of mindset and personal growth in achieving success. He emphasizes the need for creators to be genuine and committed to their craft while balancing their roles as business leaders and creators.Key Takeaways- Tim Grahl emphasizes the importance of understanding customer needs t...2024-11-0157 min
Level Up Creators PodcastCreator Interviews: Stephanie Schwab; LinkedIn is the best vehicle to get that personal brand outIn this episode of the Level Up Creators podcast, Amanda Northcutt speaks with Stephanie Schwab, founder and CEO of Crackerjack Marketing, about the significance of personal branding on LinkedIn. They explore Stephanie's journey in marketing, the importance of having a 💪strong personal brand, and how to effectively 🪜 build a following on LinkedIn. Stephanie shares common mistakes people make when establishing their personal brand, key elements of a strong LinkedIn profile, and the tools available on the platform. The conversation also touches on the challenges of running a business, the importance of continuous learning📖, and travel✈️ recommendations.Key Takeaways...2024-10-1847 min
Level Up Creators PodcastCreator Interviews: Bruno De Figueredo; AI will be everywhere in the futureIn this episode of the Level Up Creators podcast, Amanda Northcutt and Bruno De Figueredo discuss the essential components of a tech stack for creators. They explore the importance of understanding the customer journey, selecting the right tools, and avoiding common pitfalls. Bruno shares insights on the role of AI in enhancing tech stacks and emphasizes the need for simplicity and organization in managing technology. The conversation also covers cost expectations and strategies for overcoming technological hurdles, providing valuable guidance for creators looking to build a successful digital business. 🧋 Quick Links: Amanda’s LinkedIn → Amanda’s Twitter → https://x.c...2024-10-0449 min
Level Up Creators PodcastCreator Interviews: Tony & Alisa DiLorenzo; You have to have an offer from the startIn this episode of the Level Up Creators podcast, Amanda Northcutt interviews marriage influencers and experts, Elisa and Tony DiLorenzo, who share their journey of building a successful creator business over the past 15 years. They discuss the evolution of their podcast, the importance of community building, and the lessons learned from early events. The couple emphasizes the significance of being intentional and taking action in both marriage and business, as well as the value of continuous learning and adapting to audience needs. They also provide insights on effective social media and email marketing strategies, and the importance of having...2024-09-2050 min
Level Up Creators PodcastCreator Interviews: Gina Bianchini; I was going to bring a team together and we were going to create a way for people to have their own network effectIn this conversation, Amanda Northcutt interviews Gina Bianchini, the CEO and founder of Mighty Networks, about the future of AI and membership communities. They discuss the definition of community and how it differs from social media, the power of network effects in building engaged communities, and the importance of focusing on the people you serve and the transition they are going through. They also explore the core tenets of successful communities, including understanding your ideal member and their desired transformation. Gina emphasizes the value of building relationships and facilitating connections between community members, and the role of technology, including...2024-09-0654 min
Level Up Creators PodcastCreator Interviews: Amanda Goetz; I've spent the last 15 years building my career, not followers.Amanda Goetz, a two-time founder and four-time CMO, shares her career journey and why she decided to niche down into productivity. She discusses the importance of having a growth mindset and determination, which she learned from her experience as an athlete. Amanda also talks about the impact she wants to make in helping ambitious working parents achieve success without burning out. She shares her approach to building her personal brand on Twitter and the importance of showing up consistently. Amanda Goetz shares her experience of growing her social media following and monetizing her personal brand. She discusses the importance...2024-09-0451 min
Level Up Creators PodcastCreator Interviews: Kathryn McGarvey; If this was your business, what would you do differently?In this conversation, Amanda Northcutt interviews Catherine McGarvey, a marketing expert with over 25 years of experience. They discuss the importance of talking to customers and using their insights in marketing. Catherine explains that understanding customers helps businesses grow and sell more effectively. She emphasizes the limitations of surveys and the value of qualitative data obtained through interviews. Catherine recommends starting customer interviews as soon as possible and conducting them regularly to gain valuable insights. She shares her journey into specializing in customer interviews and how her approach has evolved over the years. Catherine also highlights memorable calls where she...2024-08-2357 min
Level Up Creators PodcastCreator Interviews: Sam Vander Wielen; Be interested in things to be interestingIn this episode, Amanda interviews Sam VanderWielen, an attorney turned entrepreneur and legal educator, about legally protecting and growing businesses. Sam shares her journey from being a corporate lawyer to starting her own legal templates business. She emphasizes the importance of setting up legal paperwork correctly from the beginning and highlights the non-negotiables, such as registering your business, having lawyer-drafted contracts, and getting business insurance. Sam also discusses email marketing regulations, including the CAN-SPAM Act and GDPR, and provides tips for protecting content from being stolen, such as registering copyrights and using DMCA takedown notices. In this conversation, Sam...2024-07-121h 01
Level Up Creators PodcastCreator Interviews: Matt Briel; A book is one of the best lead magnets on the planetAmanda and Matt discuss the importance of publishing a book for creators and thought leaders. They debunk the myth that self-publishing is less legitimate than traditional publishing and highlight the benefits of self-publishing, such as ownership and flexibility. They also explore how a book can help creators expand their reach, establish authority and credibility, and serve as a lead magnet. Matt emphasizes the value of content volume and audience engagement as indicators of readiness to write a book. The technology of self-publishing has come a long way, allowing authors to use books as a tool for business growth. The...2024-06-2851 min
Level Up Creators PodcastS1:EP26 Creator Interviews: Loni Brown; Society is failing mothers right nowLoni Brown, founder and CEO of Wholesome Nest, helps modern career-oriented moms reduce overwhelm in motherhood by detoxing and decluttering their lives using simple systems and habits. She is passionate about guilt-free motherhood and believes that moms can pursue their goals and interests while being good mothers. Loni's 5D method includes discovering personal values, decluttering physical and mental spaces, detoxing the environment and negative thoughts, designing a life that supports goals, and dominating with systems. She faced challenges in audience building and getting swayed by different business strategies, but has learned the importance of focusing on her...2024-06-1450 min
Impact PricingDynamic Pricing Strategies for Sustainable Recurring Revenue with Amanda NorthcuttAs a consultant, coach, and 6-time executive, Amanda Northcutt has launched, grown, and scaled online businesses with fantastic results on both the individual and organizational level, while creating extraordinary, frictionless, and successful journeys for their customers. In this episode, Amanda delves on the importance of focusing on customer retention and expansion to maximize recurring revenue. And leveraging foundational desires and social proof to enhance one's marketing efforts. She also highlights the value of dynamic and continuous pricing strategies and the need for personalized connections in sales and the impact of showing proven value to customers. ...2024-05-2729 min
Product Chats PodcastMastering Recurring Revenue with Amanda Northcutt, CEO of Level Up Creator
“If you’re potential customers aren’t aware that they have a problem and you have a solution, your sales cycle is so much longer and so much more painful."
Amanda Northcutt, CEO of Level Up Creators
Join us for an insightful conversation with Amanda Northcutt, CEO of Level Up Creators, as she dives deep into the world of recurring revenue and subscription-based businesses. Amanda shares her expert knowledge on optimizing customer journeys, reducing churn rates, and leveraging revenue opportunities to ensure sustained business growth.
Key Takeaways:
Understand and Optimize the Customer Journey: Amanda emphasizes the importance of mapping out and u...2024-05-2436 min
Level Up Creators PodcastS1:EP24 Creator Interviews: Lenka ŠilhánováLenka Šilhánová, an actor, writer, and content marketer, shares her journey as a creator and her experience with burnout. She accidentally became a creator when her blog documenting her journey to become an actress gained traction and led to opportunities to write and teach actors about social media. Lenka experienced burnout gradually over time, not realizing the toll it was taking on her mental and physical health. A turning point came when her doctor warned her that she would end up in the hospital if she didn't make changes. She took time to recover and now focu...2024-05-1741 min
Level Up Creators PodcastS1:E22 Creator Interviews: Michelle DewMichelle Dew, founder of Cultivate Your Space, shares her unique path to finding her passion in interior design after experiencing trauma. She emphasizes the importance of intentional and meaningful physical spaces in our lives. Michelle started her business by offering free and low-cost services to gain experience and build a portfolio. She also hosted workshops to attract clients and capture emails. Michelle's business grew during the COVID-19 pandemic as she pivoted to virtual design services and created an e-course. During the conversation, Amanda Northcutt discusses how she pivoted her interior design business during COVID-19, transitioning to virtual services and...2024-04-1952 min
Your Digital Marketing Coach with Neal SchafferMarketing Automation Simplified: How to Level Up Your Digital BusinessWelcome to another enlightening episode of Your Digital Marketing Coach. I'm your host, Neal Schaffer, and today we're diving into the exciting world of marketing automation to help level up your digital business. Today we have a sponsored episode with our special guest, Amanda Northcutt of Level Up Creators, brings her extensive expertise in digital recurring revenue models to demystify marketing automation and share strategies for exponential growth.In this episode, "Marketing Automation Simplified: How to Level Up Your Digital Business," Amanda unveils the secrets behind successful email sequences, the significance of serving with a sales mindset...2024-03-1953 min
Level Up Creators PodcastS1:E19 Women Are Standing in Their Own Way: Here’s What We Need To Do with Micah LarsenIn this podcast episode, Amanda Northcutt and marketing educator Micah Larsen delve into the unique challenges female entrepreneurs face, offering actionable strategies to overcome limiting beliefs and harness the power of community for sustainable business success.🧋 Quick Links:Podcast ➔ https://www.youtube.com/playlist?list=PLNC25uLqZnsldOz2AHSS-JwJ2fj2aN5YZWebsite ➔ https://welevelupcreators.com/Newsletter ➔ https://newsletter.welevelupcreators.com/Creator Resources ➔ https://welevelupcreators.com/guides/🚨 Don't miss our new creator AI guide! **Key Topics Discussed:**- **Female Entrepreneurship:** The unique challenges women in business face and why addressing thes...2024-02-021h 06
Level Up Creators PodcastS1:E18 AI 101: What Creators Need to Know with Brennan WoodruffAmanda Northcutt, founder and CEO of Level Up Creators, engages with Brennan Woodruff to explore the impact of AI on the creator economy. Brennan brings his expertise from GoCharlie.ai and a background in finance and technology to demystify AI and its potential for content creators.🔑 Key Highlights:Brennan Woodruff's Journey: Discover Brennan's background in finance, technology, and his work with GoCharlie.ai.Understanding AI: Brennan explains AI in layman's terms, focusing on large language models and their impact on content creation.GoCharlie.ai – A Creator's Tool: Explore how GoCharlie.ai simplifies content creation across platf...2024-01-2655 min
The Holistic Founder3. Navigating Lyme While Building a Company w/ Amanda Northcutt, Founder of Level Up CreatorsI loved this conversation with Amanda Northcutt, Co-Founder & CEO of Level Up Creators. She gets vulnerable with her journey navigating multiple chronic illnesses for over a decade while building a thriving, profitable business. Amanda also shares tips to prioritize your health over your business and what to do when you feel overwhelmed.
Connect with Amanda:
@ceo_creator
levelupcreators.com
Level Up Creators Podcast2024-01-2545 min
Level Up Creators PodcastS1:E17 Mindfulness and Wellness for Female EntrepreneursIn this episode, Amanda Northcutt talks with Lucy Cullen, an award-winning environmentalist and entrepreneur, about building and scaling businesses while navigating chronic illness, fostering a success-oriented mindset, and developing impact-driven businesses.Key Topics Discussed:1️⃣ Navigating Chronic Illness in Entrepreneurship:Lucy's journey through unexpected health challenges during COVID.Strategies for managing business amidst personal health crises.Mindset for Success:2️⃣ Overcoming imposter syndrome.Embracing challenges and learning new skills as an entrepreneur.Building Impact-Driven Businesses:3️⃣ Lucy's experiences with creating businesses like Earthpup and the importance of addressing environmental issues through entr...2024-01-1956 min
Level Up Creators PodcastS1:E15 How to Harness AI and Email Marketing for Your Creator Business; Part OneWelcome to the latest episode of the LevelUp Creators Podcast! Join host Amanda Northcutt, founder and CEO of Level Up Creators, as she welcomes Casey Hill, the Head of Growth at @ActiveCampaign, for an insightful discussion on the impact of AI and email marketing in the creator economy.In this episode, you'll discover:📧 The Role of AI in Email Marketing: Learn how artificial intelligence is transforming the landscape of email marketing, making it more efficient and effective for creators.✨ Expert Insights from Casey Hill: With over a decade of experience in helping software compan...2024-01-0535 min
Level Up Creators PodcastS1:E14 Behind The Scenes Of Successful MembershipsIn this episode, Amanda and Jen Matichuk discuss various aspects of building successful memberships for creators. They cover topics such as understanding your audience, pricing strategies, merchandise integration, and the importance of engaging with your audience.Key Takeaways:Engaging with your audience is crucial for building a successful membership.Pricing page psychology plays a significant role in attracting and retaining members.Drip-feeding content over time can help improve retention rates.Learning from mistakes and iterating on your membership offerings is essential for long-term success.Resources:welevelupcreators.com - Level Up Creators websiteJen Matichuk on...2023-12-291h 07
Level Up Creators PodcastS1:E13 Venture Capital in the Creator EconomyIn this episode, Amanda interviews Megan Lightcap, a venture capitalist specializing in the creator economy. They discuss the criteria Slow Ventures looks for in creators to invest in, the importance of building sustainable businesses, and the power of cash and A+ operators in a creator-first business.Key PointsSlow Ventures looks for creators who are category-specific and have real commercial opportunities.They prefer creators who are early enough in their career where an investment can make a significant impact.Megan discusses Slow Ventures' ethos of building businesses thoughtfully and playing the long-term game.Cash infusions...2023-12-1526 min
Level Up Creators PodcastS1:E12 How To Make High-Value Brand DealsIn this episode, Amanda and Caroline discuss various aspects of brand deals and how creators can navigate them successfully. They share insights on pricing, maximizing revenue, protecting oneself from being taken advantage of, and creating scalable brand deals. They emphasize the importance of market research, leveraging knowledge, and bundling pricing to drive up revenue. They also provide tips on negotiating brand deals, understanding objectives, and asking the right questions.Key Points:Pricing: Understand your value and uniqueness, and consider the audience and return on investment for each brand deal.Research: Check the brand's reputation, venture...2023-12-0841 min
Level Up Creators PodcastS1:E11 How to Make Money as A Creator; Part 5: MembershipsIn Episode 11, we conclude our series on monetizing digital content, focusing on the world of recurring revenue products. Join Amanda Northcutt and Natalie Williams as they explore the ins and outs of creating stable, profitable digital businesses through innovative methods like paid newsletters, group coaching masterminds, and online memberships.Key Insights:Importance of Customer Retention over AcquisitionUtilizing SaaS Models for Recurring RevenueEffective Community Management in Membership SitesThe Role of Email Automations in Membership RetentionResource Links:ConvertKit: www.convertkit.comSubstack: www.substack.comActive Campaign: www.activecampaign.comNext Episode Preview: Join us in...2023-12-0155 min
Level Up Creators PodcastS1:E10 How To Make Money As A Creator; Part 4: Collabs, Merch & MoreIn this episode, Amanda Northcutt, founder and CEO, and Natalie Williams, Head of Revenue Strategy, continue their insightful series on monetization strategies for digital creators. They explore the realms of collaborations, affiliate programs, and the potential of merchandise lines, offering valuable insights and practical advice for creators looking to expand their online revenue streams.Key Topics Covered:Collaborations with Other Creators:Understanding the benefits and types of collaborations.Identifying potential collaboration partners.Structuring collaborations for mutual benefit.Affiliate Programs:Leveraging affiliate programs to enhance revenue.The distinction between co-branded products and bundles.Tips for creating...2023-11-1733 min
Level Up Creators PodcastS1:E9 What Exactly Is Marketing Automation?In this episode, Amanda and Natalie discuss the power of marketing automation and how it can revolutionize your business. They share practical tips on designing your ideal customer journey, utilizing email automation, and maximizing the potential of tools like ConvertKit and ActiveCampaign. Whether you're a beginner or an experienced marketer, this episode will provide valuable insights to help you level up your automation game.Key Points:- Reframe your thinking around marketing automation and envision its potential for your business.- Create a simple customer journey map to identify the well-worn path your customers...2023-11-1047 min
Level Up Creators PodcastS1:E7 How to Create a Thriving Membership Community with Amy Sangster, CEO of MemberUpIn this episode, Amanda and Amy discuss various topics related to the creator economy and building a successful business. They cover the importance of sharing your story, finding your niche, and overcoming fear. They also touch on the benefits of recurring revenue and the power of community.Here are some key points from the episode:The value of creating a membership and how it can provide a strong revenue base for your business.The significance of understanding your story and using it as a foundation for your community idea.The concept of going narrow and...2023-10-271h 07
Level Up Creators PodcastS1:E3 How To Launch Your Own Merchandise Line with Mike Davis & Michael BelnapIn this episode, Amanda interviews Mike Davis and Michael Belknap from Social Stance. They discuss various topics related to creators and influencers building their own brands. Here are some key points from the conversation:Emphasize the importance of specializing in a niche and becoming an expert in your field to increase engagement and brand recognition.Consistency is key when it comes to posting content. Post frequently on various platforms (stories, in-feed, reels) to stay engaged with your audience.Building an email list is crucial for creators. It provides a direct line of communication with your audience and can...2023-09-291h 00
Level Up Creators PodcastS1:E2 Top 5 Roadblocks Creators Face & How to Overcome ThemIn this episode, the hosts discuss various topics related to building a successful creator-led business. They cover the importance of follower size, subject matter expertise, and selling products to your audience. Here are the key points from the episode:Follower Size: Having a significant number of followers, such as 50,000, is a good rule of thumb for a mid-tier creator.The percentage of your total addressable market matters more than the absolute number of followers.Different niches have different total addressable markets, so the required follower count may vary.Subject Matter Expertise: Becoming an expert takes time and continuous le...2023-09-2251 min
Level Up Creators PodcastS1:E1 Top 3 Ingredients for a Successful Creator Led BusinessIn this episode, the hosts discuss various aspects of building a successful creator-led business. Here are the key points covered:Follower Size and Total Addressable Market: The significance of follower size and its relation to the total addressable market.The importance of understanding the niche and the percentage of audience reach.Demonstrable Expertise: The value of subject matter expertise and continuous learning.The benefits of having a growth mindset and being a student first.Monetization Pathways: Introduction to eight primary monetization pathways for creators: One-Off Digital ProductsCo-created Products with other creators or brandsSpeaking Engagements and Book DealsBrand Deals, Amba...2023-09-2229 min
The MMA Hour with Ariel HelwaniJamahal Hill, Brandon Moreno, Oscar De La Hoya, Sage Northcutt, Todd Duffee, and moreIn the latest edition of On the Nose around (8:25), Ariel Helwani discusses who should get next shot at 205 pounds, the Bills, painful playoff losses, where Jon Jones should be ranked, Khabib out for UFC 284, double champions, DC and the slap league, Power Slap, Julianna Pena vs. Amanda Nunes 3, and more.Oscar De La Hoya around (1:15:50) discusses if his abs are real, this Saturday’s event in LA on DAZN, the sale of Golden Boy, Ryan Garcia vs. Gervonta Davis in April, Dana White’s incident on NYE, ‘Power Slap,’ Francis Ngannou’s boxing hopes, Nate Diaz, and more.2023-01-264h 19
Kids Learn CareersConsultant: Amanda Northcutt (Encore Nov 18, 2020)Listen now and see what it's like to be a consultant!Encore Nov 18th 20202022-06-1511 min
Gem City DiversitySupporting LGBTQIA+ Youth: A Conversation with Amanda NorthcuttIn this episode, Lake talks with Amanda Northcutt, the Prevention Education Coordinator for Visible & Resilient. They discuss what Visible & Resilient is, creating an inclusive program, how intersectionality plays a role, suicide prevention for LGBTQIA+ youth, and how you can work to be an ally and advocate.
2022-01-0432 minKids Learn Careers35: Founder and CEO of Podia: Spencer FryListen now and see what it's like to be the founder and CEO of a company!Email: amanda at subscriptioncoach dot comPodia: podia.com2021-07-1413 minKids Learn Careers2: Business Consultant – Amanda NorthcuttMy guest this time is Amanda Northcutt. Listen now and see what it's like to be a business consultant!2020-11-1811 min
Sales in the Subscription Economy19: Annelies Husmann of Gong – Actionable insight on how to make sales...right now!My guest today is Annelies Husmann, Head of Enterprise Sales at Gong! Annelies is a highly accomplished sales leader with a career that began in politics of all places. More recently, after putting over a decade of sales experience under her belt, she traveled the world full time with her husband, and now resides in Bay Area. Annelies and I are both native Texans and ironically enough, I spent a few years traveling full time with my family recently as well. This is a jam-packed conversation full of golden nuggets that you can take to your team and implement...2020-08-0530 minSales in the Subscription Economy18: Jenny Lewis of SurveyGizmo – how to be a need-to-have, not a nice-to-haveMy special guest today is Jenny Lewis, Director of Sales at SurveyGizmo! Jenny is an accomplished sales leader with a solid track record of success in real estate, insurance, and technology. She's known for her uncanny ability to build, motivate, coach, mentor, and develop high performing sales teams. And she's joining us today from just down the road from me in beautiful Boulder, CO!Connect with Jenny on LinkedIn and SurveyGizmo.Jenny's Recommendations:
Oprah's Masterclass: The Podcast
Leader's Eat Last
How to Win Friends and Influence People
Challenger Sale
Sales Gravy Podcast
Make it...2020-06-1737 minSales in the Subscription Economy17: Anna Elwood of Teachable – it's time to pay it forward!My special guest today is Anna Elwood, VP of Customer Success and Sales at Teachable! Anna holds a masters in fine arts from Penn State University and started her tech career as an early employee at Zocdoc. As the VP of Customer Operations at Zocdoc, Anna built out the post sales operations processes and teams across 3 locations globally. After 8 years of incredible success at Zocdoc, Anna moved to Knotel as the Global Head of Customer Success. And as with any of my other distinguished guests, is a member of Revenue Collective.Connect with Anna on LinkedIn and...2020-06-1134 minSales in the Subscription Economy16: J. Ryan Williams, executive coach – finding new ways to connect, handling cancellations right now, and more!My guest today is executive coach J. Ryan Williams. Ryan is a former VP of Sales turned Executive Coach - he works with CEOs and emerging leaders, and new VPs of sales, particularly through challenges with revenue, building teams and scaling companies. He is a Y-combinator alum, certified executive coach from the UC Berkeley Haas School of Business, and also holds a masters from the University of Chicago. Ryan's coaching clients range from US Navy SEALs to CEOs who have been backed by Google, A16Z, YC and other top VCs in Silicon Valley.Connect with R...2020-06-0457 minSales in the Subscription Economy15: Cliff Unger, SVP of Worldwide Sales – What goes around comes around, balancing accountability with empathyMy guest today is Cliff Unger. Cliff oversees global sales and business development at KORE Software, having spent more than 20 years at various hardware and software organizations. He graduated from the Eller School of Business at the University of Arizona and has been passionate about sales since quite an early age. Cliff’s been fortunate to spend time at organizations at various stages of growth and scale, including well-known Denver companies like ReadyTalk and Cloud Elements and recently at InVisionApp, which is a leader in UX design and prototyping.Connect with Cliff on LinkedIn and at KOREsoftware.co...2020-05-2846 minSales in the Subscription Economy14: Troy Conquer, CRO at Go Nimbly – "How can we build the best ship together?", vulnerability, mental health, and more!My guest today is Troy Conquer, co-founder and CRO at Go Nimbly. Troy is a software engineer by training and has been in the RevOps space for many years. He has played a huge role in Go Nimbly's success and I'm so excited to talk sales & revenue with him today! Connect with Troy on Go Nimbly and on LinkedIn.Troy's recommendations:
Coursera
Chorus
Flip the Script on YouTube by Chorus
Hey Salespeople podcast
Thursday Night Sales
Getting Real
Hacking Marketing
Triangle Selling
Connect with Amanda Northcutt: SubscriptionCoach.com LinkedIn ...2020-05-2139 minSales in the Subscription Economy13: Rich Park of Zuora, walking the talk – doubling down on customer relationships!My guest today is Rich Park, Vice President of pipeline strategy & business development at Zuora. Rich holds degrees from UC Davis and the Peter Drucker School of Management. And though his career had humble roots, beginning as an SDR, he is coming at us now with over 20 years of experience in sales, consulting, and executive leadership. Rich lives just down the road from me in beautiful Denver. His favorite hobbies are white water rafting and sampling Colorado's numerous microbreweries.Connect with Rich on LinkedIn and Zuora.Rich's recommended resources:
Get in the Door Podcast
...2020-05-1454 minSales in the Subscription Economy12: Dailius Wilson – mentorship, trust, going with your gut, and moves for ultimate sales impact!My guest today is Dailius Wilson, Vice President of Sales & Growth Marketing at GetAccept. Dailius has a resume about a mile long, including but not limited to, a storied sales leadership career, avid volunteerism & mentorship, named in the Australian 30under30 list, had the most read article on LinkedIn, worldwide, in 2017 & 2018, and for the cherry on top, has appeared as a guest on the Ellen show. Connect with Dailius on LinkedIn and GetConnect.Dailius' recommended resources:
The Failing & Scaling Podcast
Animal Farm
The Little Red Book of Selling
To Sell is Human
Connect...2020-05-0741 minSales in the Subscription Economy11: Kyle Petersen, VP of Sales at Gusto – "Be a solution to a problem worth solving"My guest today is Kyle Petersen, VP of Sales at Gusto, an all-in-one, cloud-based solution that helps over 100,000 small businesses (including Subscription Coach), onboard, pay, and insure their teams. Kyle is a husband, father, a veteran of the United States Navy, and a sales leader who is passionate about creating a culture that allows individuals to do the best work of their lives through a foundation of trust, integrity, authentic communication, and impeccable commitments.Connect with Kyle on LinkedIn and on Gusto. Kyle's recommended resources:
SalesHacker Podcast
The Sales Leadership Podcast
The Brutal Truth...2020-04-3040 minSales in the Subscription Economy10: Germain Brion – SVP of Global Sales at Chargebee on leading indicators, team mental health, and future-proofing your customers' businessesMy guest today is Germain Brion, Senior Vice President of Global Sales at Chargebee. Germain joined Chargebee almost 5 years ago after a happenstance ride in a shared Uber in San Francisco. At the time, there were only 3 people on the sales team, but 4 and a half years later sales is nearly 100 people strong! Since the beginning of Germain's tenure there, he's multiplied their revenue many times over, developed and scaled a highly effective sales process and team, enacted a game-changing freemium for start-ups, and has successfully taken Chargebee upmarket. Germain is also a 2-time founder and avid sailor!2020-04-3036 minSales in the Subscription Economy9: Dave DeRosa – tripling down on our strengths as sales prosMy guest today is Dave DeRosa, VP of Sales at Satuit Technologies. Dave is the my only guest to date, that I'm aware of, that has been tased...as in "don't tase me bro." It was voluntary, but still... He started his star studded sales career in the music industry working alongside executives whose clients were Bruno Mars, Jay Z, Phil Collins, and dozens of other major acts. It was there he realized his true passion lied in serving customer directly and controlling his own income, which led him to begin his now decade long career in SaaS sales...2020-04-2332 minSales in the Subscription Economy8: Dallas Hogensen – fail fast & focus on what you can controlDallas is coming at us today with an enviable sales leadership resume. He's held 4 VP of Sales positions, is a 2 time founder, highly sought after consultant, active mentor & advisor, and Chairman & Chapter head of both the Denver and Phoenix chapters of Revenue Collective. He has also been named one of the top 100 sales coaches in technology and has been recognized for building one of the top 10 cultures in technology sales. Dallas is currently the chief business officer at Felux – building the worlds largest industrial marketplace. Connect with Dallas on LinkedIn.Dallas' recommended resources for sales le...2020-04-2347 minSales in the Subscription Economy7: Joe Yeager – With challenge comes opportunity, go find it!Joe Yeager, Sales Director at Cloudify, is a seasoned sales professional with over 25 years of experience. He has a reputation for being hyper-focused on the customer and conducting himself with the highest degree of professionalism and integrity. So it only makes sense that he has not only exceeded quota at every single sales position he's ever held, but has a very effective management style that motivates teams and produces amazing results as well! Connect with Joe Yeager on LinkedIn and at Cloudify.co!Joe's recommended resources:
Blinkist
The Challenger Sale
The Sales Acceleration Formula
2020-04-2246 minSales in the Subscription Economy6: Drew Lawrence – Help people, period. Here's how!My guest today is Drew Lawrence, Director of Sales at Xactly Corp. Drew is a high-effort, high-energy, high-impact manager with an impressive sales background in a variety of industries. Drew is also a serial founder, and was spoken extremely highly of by our guest from episode 4, Mike Brouwer. So naturally, I had to have him on the show! Drew provides sales wisdom across the board, but takes a deep dive into sales compensation structure for recurring revenue sales teams that you don't want to miss. Listen up!Connect with Drew on LinkedIn and Xactly Corp. ...2020-04-1634 minSales in the Subscription Economy5: Steve Smith of Myagi – slow down to speed up, workshopping & more!My guest today is sales pro Steve Smith, Global Head of Sales for Myagi. Steve has an impressive educational & professional background, having put in time at both Stanford & Harvard and has held sales leadership positions at both Uber and Yelp, among others. He shared fantastic advice that should be applying to any sales organization right now, so listen up! Connect with Steve on LinkedIn and at Myagi.Steve's recommended resources for sales pros:
SalesHacker
Modern Sales Pros
Max Altschuler
Pete Kanazjy
The Hard Thing About Hard Things
High Output Management
...2020-04-1643 minSales in the Subscription Economy4: Mike Brouwer, CCO at Maxwell – time to get back to the basics!Mike Brouwer has over 20 years of sales experience, having held 3 VP of Sales positions, and is now in the Chief Customer Officer at Maxwell, headquartered in Denver, CO. In this interview, Mike unleashes an arsenal of actionable sales advice that we should all be following during this crisis. Maxwell, an enterprise SaaS solution for lending professionals, is an incredible example of an organization with successful cross-departmental communication & incentive alignment, even as we're all working remotely right now – Mike shared how they do it, so listen up!Connect with Mike at himaxwell.com and on LinkedIn. Mi...2020-04-0931 minSales in the Subscription Economy2: Chris Ochs of Factoreal – where do you want to be when this crisis is over?Chris Ochs is the VP of North American Sales for Factoreal. Chris' sales career has spanned the gamut, from knives to organic food and now with 15 years under his belt in SaaS within the email deliverability and marketing automation space. Chris shares amazing wisdom on building sales teams, including why he likes to hire athletes, and challenges us all to think ahead to what we want our sales organizations to look like after the global pandemic is over – what do you need to be doing right now to make it happen? Don't miss this fun and energetic kick in th...2020-04-0157 minSales in the Subscription Economy3: Mary Grothe, CEO at SalesBQ – Navigating sales in the face of a global pandemicMary Grothe is the CEO of SalesBQ and a legendary sales master with records every sales pro dreams of! Her breadth of experience and knowledge is enviable and she holds absolutely nothing back in this interview – you don't want to miss it! SalesBQ Resources: Sales pros: check out the SalesBQ Training Room here and get to work!Sales leaders: Download the free RevOps Audit Master Template right from the SalesBQ homepage now!Connect with Mary Grothe on SalesBQ and on LinkedIn.Connect with Amanda Northcutt:SubscriptionCoach.comTwitter2020-04-0143 min
Sales in the Subscription Economy1: Aaron Dorondo, Head of Sales at Follow Up BossAaron Dorondo is a sales veteran with an impressive resume, including time at Google and a number of successful startups. He brings a tremendous amount of sales and leadership wisdom to the podcast, including how to navigate sales in the midst of the global pandemic. His insights are both thought provoking and actionable – listen up! Connect with Aaron at Follow Up Boss and on LinkedIn.Connect with Amanda Northcutt:SubscriptionCoach.comTwitterLinkedInIt's time to step up your sales game – I can help. Grab a 30 minute call with me now...2020-04-0143 min
The MemberScore PodcastMoving toward a one to many model with Val GeislerSpecial guest Val Geisler and I discuss her journey from copy expert & strategist to launching her first copywriting incubator – which she sold out! This is part of a series on how high touch service professionals have taken steps toward adding a digital product like a course, membership, or subscription to their existing business.2019-09-1632 min
Subscription EntrepreneurMastering Recurring Revenue: From Startup to 8-Figures with Amanda NorthcuttDo you ever wish that you could pick the brain of an expert recurring revenue strategist? Someone who's been in the trenches of the membership, subscription, and online course world for over 10 years?How great would it feel to have the ear of someone with a proven track record of helping membership site entrepreneurs and business owners get from where they are now to where they want to be.Wouldn't that be amazing? Is that something you might be interested in?We get it, and would definitely answer "yes" to all of those questions as well.At times, entrepreneurship...2019-06-0758 minThe MemberScore Podcast26: How to expand the reach of your consultancy with digital products with special guest Cindy SkalickyThinking about adding a digital product like a course, membership, or subscription to your existing business? Listen to Cindy Skalicky and I break down the first few steps in your playbook on making a move toward digital.2019-05-2830 minThe MemberScore Podcast25. Gut check: adding a digital product to your existing businessListen as we guide you through a quick exercise to determine if adding a digital productized service (course, membership or subscription) is even right for your business.2019-05-2007 minThe MemberScore Podcast24. Deep Dive: Courses vs. memberships vs. subscriptions with Janelle AllenDoes your business have the DNA to successfully add a digital product offering like a course, membership, or subscription? Listen to Janelle Allen, founder of Zen Courses, and I chat about how to make the right decision for your business!2019-05-1337 minThe MemberScore Podcast23: Courses vs. memberships vs. subscriptionsListen as we we break down key differences between the top 3 productized service offerings: courses, memberships, and subscriptions.2019-04-2212 minThe MemberScore Podcast22: Managing Member ExpectationsManaging member expectations is foundational to any business counting on recurring revenue. Your relationship with your subscribers or members will either end in disappointment or delight.2019-04-1516 minThe MemberScore Podcast21: Membership tech stack, finances, and outsourcingCrossing your "t"s and dotting your "i"s on the back end of your site will save you hundreds of hours a year and give you the peace of mind you need to run your site smoothly and efficiently. Listen as we break down some of the nitty gritty parts of running a successful membership site.2019-04-0414 minThe MemberScore PodcastEpisode 20: Systems for Running a Successful Membership: #8 General ManagementCrossing your "t"s and dotting your "i"s on the back end of your site will save you hundreds of hours a year and give you the peace of mind you need to run your site smoothly and efficiently. Listen as we break down some of the nitty gritty parts of running a successful membership site.
This is technically episode 8a in our series on the 8 systems you need to run a successful membership site. Today we dive in to the KPIs you need to track. Happy listening!2019-03-2515 minThe MemberScore PodcastEpisode 19: Systems for Running a Successful Membership: #7 Customer Service & SuccessCreating a culture of honest feedback will help you curate the best member experience possible on your site. Listen as we break down how to create that culture and systematize and automate the majority of your customer service & success. Happy listening!2019-03-2117 min
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups#377 WP-Tonic Show With Special Guest Amanda NorthcutWe’re Travis and Amanda Northcutt. We work with membership sites of all shapes and sizes and have a long track record of success in helping people plan, grow, optimize, and scale their memberships. Amanda was the Director of Sales for a multi million dollar membership site for 10 years. She took an early retirement to refocus her life and pack her family up to start traveling full time in 2015 before joining Travis at Member Up. When Amanda started working for the aforementioned membership site, it was grossing less than 6 figures annually. She played a key role in in...2019-03-1329 minThe MemberScore PodcastEpisode 18: Systems for Running a Successful Membership: #6 Community ManagementCreating and curating a vibrant online community is hard work. Listen as we break down how to systematize and automate the majority of your community curation. Happy listening!2019-03-0715 minThe MemberScore PodcastEpisode 17: Systems for Running a Successful Membership: #5 Content CreationHow to create systems for content planning and creation without going crazy.2019-02-1815 minThe MemberScore PodcastEpisode 16: Systems for Running a Successful Membership: #4 Engagement TrackingListen to this episode to understand the importance of tracking member engagement and how to actually do it in an effective, efficient way!2019-02-1115 minThe MemberScore PodcastEpisode 15: Systems for running a successful membership – #3 OnboardingListen to this episode to learn how onboard new members in a way that takes them on a path to becoming a power user!2019-02-0414 minThe MemberScore PodcastEpisode 14: Systems for Running a Successful Membership: #2 Lead Nurturing2019-01-2513 minThe MemberScore PodcastEpisode 13, Systems for Running a Successful Membership: #1 Lead GenerationToday we kick off a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 13 focuses on lead generation!2019-01-1721 minThe MemberScore PodcastEpisode 12: 2019 Marketing Channels for Membership Sites (4 of 4)Join us as we discuss how to test 6 more marketing acquisition channels for your membership site in 2019.2018-12-1815 minThe MemberScore PodcastEpisode 11: 2019 Marketing Channels for Membership Sites (3 of 4)Join us as we discuss how to test 5 more marketing acquisition channels for your membership site in 2019.2018-12-1114 minThe MemberScore PodcastEpisode 10: 2019 Marketing Channels for Membership Sites (2 of 4)Today we discuss five more of our top 21 marketing channels for membership sites.2018-12-0621 minThe MemberScore PodcastEpisode 9: 2019 Marketing Channels for Membership SitesWith a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019.2018-12-0433 min