Shows
Furthermore with Amanda HeadExclusive with President Trump: Clinton cover-up, FBI corruption & Powell getting fired, no topic off limitsOn this episode of the podcast, President Donald J. Trump joins host Amanda Head and her “Just The News, No Noise” TV news co-host John Solomon to discuss a wide array of issues that are currently dominating the headlines.President Trump discusses the FBI’s investigation into the weaponization against him and expresses support for a special prosecutor. Additionally, the 45th and 47th President supported the declassification of documents like the Hillary Clinton email annex, as well as the intercept where Hillary Clinton approves hanging the Russian collusion bombshell on Trump’s first presidential campaign...2025-07-1630 min
Nevada REALTORS® TodaySummer Update: Inside the Bold New Direction of Nevada REALTORS® w/ Amanda Powell & Matt JohnsonAs the real estate market shifts and member needs evolve, Nevada REALTORS® is stepping into a bold new chapter, and this summer marks the start of that transformation. From physical events that bring people face-to-face to a major website overhaul focused on consumer education, the organization is embracing the future while doubling down on what matters most. In this episode, our podcast producer Matt Johnson, and our Marketing and Communications Director Amanda Powell step out from behind the scenes to chat about the new initiatives rolling out this season. It’s not just...2025-07-1012 min
Women Talk Construction PodcastWTC ‘Building and Filming’ with Amanda AlbertSend us a textIn this episode: Angela and Christi dive into the world of sustainable building with Amanda Albert, a veteran in sustainable design and residential construction. Amanda shares her background in wildlife management and her 14 years with Habitat for Humanity, discussing how her interest in ecology and building led her to sustainable practices. She discusses the nuances of eco-friendly building materials, the challenges of getting permits for unconventional building methods like straw bale houses, and the importance of community involvement in construction projects. Amanda also provides insights into making sustainable building accessible and affordable for...2025-06-2322 min
Aquarian Spirals: Astrology + Soul WorkEpisode 58: All Things Aquarius with Zacc PowellJoin Amanda and Zacc as they create a mind-map for all things Aquarius, exploring the sign by element and modality, associations with history, collective movements and truth-telling, wielding stubbornness, the emergent need to banish Saturn, what it means to be an ice princess, Avatar :the Last Airbender, fixed stars and so much more. About our Guest: Zacchary is a Black Queer Astrologer, Priest, and Mage currently living in the Seattle area. He graduated from university in 2013 with a degree in Political Science & Sociology, focused on the intersection of race, politics, and constitutional law. With...2025-03-291h 33
Here in HoptownWeather Wisdom: David Powell Talks Spotters and StormsIn this episode of Here in Hoptown, we sit down with local weather expert David Powell to discuss his latest project, the David Powell Weather and Wisdom YouTube channel. We dive deep into the importance of local weather spotters, how they serve our community, and the steps to become one yourself. Join us as David shares the fascinating history of how weather spotting started in Hopkinsville, along with insights on how accurate weather reporting helps keep our city safe. Whether you're a weather enthusiast or simply interested in protecting your neighborhood, this episode is a must-listen!2024-09-0928 min
BOLOTOR PodcastA passionate advocate for outdoor accessibility and adaptive recreation who has cerebral palsy, discovered the joy of hiking and mountain biking in U.S. National Parks, leading her to found the nonprofit "Everybody on Trails", Amanda Powell.Amanda Powell is an outdoor enthusiast and advocate based in Salt Lake City, Utah. Despite having cerebral palsy, Amanda discovered a passion for hiking and adaptive mountain biking in 2017 when she learned about the accessibility options offered by U.S. National Parks. Her love for the outdoors led her to found the nonprofit "Everybody on Trails," which provides adaptive equipment and organizes accessible trail meetups for people with disabilities. Amanda’s experiences with adaptive biking have significantly improved her physical and mental well-being, helping her manage her condition and alleviate anxiety. Through her popular Instagram accoun...2024-08-1425 min
The Smile ProjectSpecial Guest - Amanda Powell - Part 1Join me in welcoming Amanda Powell to the podcast! Her story is truly inspiring and this episode runs through all of the emotions. Amanda has been diagnosed with Multiple Sclerosis, a diabling disease that affects the brain and spinal cord. But this has not stopped her from having a large family and successful business. Join us on this journey to find our true selves!2024-07-3125 min
Passive Income Adventures075 - Seeing a Lot of Tourists - Amanda LarsonNavigating the Challenges and Triumphs of Passive Income Investing with Amanda Larson
In this episode of Passive Income Adventures, we delve into Amanda Larson's fascinating journey from a full-time engineer to a successful real estate investor. Amanda shares the highs and lows of transitioning from single-family rental properties to multifamily syndication and the critical insights she gained along the way. The discussion covers the importance of market cycles, the challenges of raising capital, and how relationships and trust in general partners play a significant role in successful investing. Amanda also touches on her passion for travel and the freedom...2024-07-0258 min
Leadership Where it Matters MostThe Dignity of the Human Person w/ Amanda AchtmanToday’s guest is Amanda Achtman, a champion for life and humanizing humanity. Amanda grew up in a Catholic and Jewish household, which was formative in the way she views life. In this podcast, she shares about her work, her younger brother who lived for 7 months, and her relationship with her grandfather. We discuss a topic Amanda is passionate about: the dignity of the human person and the impact euthanasia has on the world. Connect with Amanda: dyingtomeetyou.com Subscribe/Rate Never miss out on an episode by subscribing to the podcast on wh...2024-05-011h 04
Orchestrating Change by Canton Symphony OrchestraSeason 5, Episode 3 with Amanda PowellWe welcome soprano Amanda Powell, a multi-faceted artist equally at home under the lights on the orchestral concert stage and in the intimate clubs of the jazz and folk scenes. She has performed with the Cleveland-based, Grammy award winning ensemble Apollo’s Fire, and has been featured as a soloist on a number of staples of the baroque repertoire. Additionally, she is the lead singer of the group Alla Boara, which performs modern jazz arrangements of traditional Italian folk songs. Amanda also teaches voice at Cleveland State University and serves as Community Arts Liason for the Cultural Arts Center at...2024-04-041h 09
Standout Business Show — Video Marketing & Content Marketing Strategy for Your Expert Business128. Finding the fastest & most enjoyable path to cash with Dr. Amanda BarrientezJust imagine for a moment: You're waking up to incoming offers, money in the bank, and clients reaching out to work with you.You're scaling your business at a pace that feels aligned, feeling successful, and ending each day with a sense of fulfillment and joy...When you hear those words, is there a knee-jerk inner voice saying, "That's ridiculous. It sounds way too dreamy & too good to be true?"If so, then listen up to this week's guest, Dr. Amanda Barrientez who's walking us through money mindset shifts and manifestation habits...2023-11-1332 min
The Cut Flower PodcastPart 2: From Seed to Success: A Blossoming Flower Farming Journey with Amanda PowellText Agony Aunt Roz with your Cutflower Questions.Its time for Part 2, with Roz and Amanda Powell. They continue their conversation about flower farming. They delve into essential recommendations for flower farmers, emphasising the importance of pricing confidently and not undervaluing your products. They encourage growers to be kind to themselves, embrace their unique blooms, and focus on intentional growing. The hosts also share insights on achieving efficiency and productivity in flower farming.Key Takeaways:Crunch the numbers and price your flowers confidently.Embrace imposter syndrome and gain confidence in y...2023-11-1036 minThe Cut Flower PodcastPart 1: From Seed to Success: A Blossoming Flower Farming Journey with Amanda PowellText Agony Aunt Roz with your Cutflower Questions.In part one of this two part discussion, Amanda Powell, a seasoned flower farmer, joins Roz Chandler for an insightful conversation about her journey in the world of cut flower farming.Amanda shares her inspiring story of transition from a corporate career in higher education to pursuing her dream of becoming a flower farmer. Her decision to venture into cut flower farming was driven by a passion for working with plants and an eagerness to create a business that aligned with her values.key...2023-11-0332 min
Strike Up the Conversation: Post Show Recaps Covers the Hollywood StrikesStrike Up the Conversation: Speaking with Linda Powell, SAG-AFTRA NegotiatorStrike Up the Conversation: Speaking with Linda Powell, SAG-AFTRA Negotiator
This episode of Post Show Recaps was recorded during the 2023 WGA and SAG-AFTRA strikes. Without the labor of the writers and actors currently on strike, the creative work being covered here wouldn’t exist.
Post Show Recaps covers the Hollywood Strike of 2023. Hosted by Doctor Amanda, this podcast features interviews with WGA and SAG-AFTRA members, plus others in and around the entertainment industry, to better understand what’s at stake for the films and TV shows we all love.
In this episode, Dr. Aman...2023-09-191h 03
Fuel Your PurposeGuest Amanda Powell, Finding Strength & Resilience in Life’s JourneyMeet Amanda, a local mom from my hometown, who didn’t let a Multiple Sclerosis diagnosis at 22 stop her from pursuing the life she wanted. She pursued her dream of becoming a teacher, wife and mom. The resiliency she has learned through living with her disease prepared her for the cerebral palsy diagnosis of her fifth child, Georgia, who is immobile and nonverbal. Amanda talks vulnerably about the limits of her body, how she fights through everyday battles, including the guilt she feels for not being able to help care for her child with special needs, and how she fi...2023-06-0241 min
Brazen with Heather PowellEp 12 : Finding Authenticity + Raising 4 Strong Daughters with Amanda KellyAmanda Kelly joins me on today's episode to chat with me about her journey into Entrepreneurship, Stepping fully into her Power + Authenticity and being an incredible mama to 4 strong daughters. Oh - and we chat about our friendship that started decades ago + the evolution of that friendship. I am so excited for you to listen in to this heart + mind expanding convo!Work with Amanda : https://linktr.ee/libelle.hollowWork with Heather in The Brazen Method :https://heatherpcoaching.kartra.com/page/TBMWaitlist...2023-05-2559 min
Better Together with Kosta YepifantsevOur Virtual Reality with Dr. Amanda PowellJoin Kosta and his guest: Dr. Amanda Powell, Producer at iCube; an educational resource located inside Tennessee Technological University that is carefully crafting solutions for economic, community, and academic experiences in virtual reality.Better Together with Kosta Yepifantsev is a product of Morgan Franklin Media and recorded in Cookeville, TN.Find Out More About Dr. Powell and iCube:https://www.tntech.edu/icube/Find out more about Kosta and all the ways we're better together:http://kostayepifantsev.com/2023-05-1529 min
BlueCollar.CEOCSR Tips for Your Home Services Business With Amanda Powell BlueCollar.CEO –Amanda Powell is the Director of Training at Power Selling Pros. She trains customer service representatives at home service companies across the United States and Canada to help them win more moments and book more calls. She has trained hundreds of companies across her extensive career.In this episode, Ryan and Amanda discuss the three things that you can do today to dramatically improve your customer experience through your representatives. Amanda also talks about her own experiences with customer service and how she has applied them to her training.Blue Col...2023-01-2431 min
Purpose Filled Life With Connie SokolPodcast Interview #196: Abundance Mindset with Amanda PowellWhat is the actual POWER of an “abundance mindset”? Probably more than you think. “The mind is everything. What you think, you become.” -Buddha Following the key steps in creating, practicing, and perpetuating an Abundance Mindset can be literally life-changing. In this interview with Disciple Thought Leader Amanda Powell, you’ll understand key steps to gaining this mindset. And you’ll see how it played out in her personal life. Amanda is a Certified Financial Coach, an Education Specialist at Break the Mold-Dyslexia Awareness, and an Abundant Mindset Expert. This i...2022-10-0426 minWomen Talk Construction PodcastWTC 'Managing Your Time' with Amanda Kurt PodcastSend us a textIn this episode: Christi and Angela talk with Amanda Kurt from Kurk Inc. Amanda discuss how she manages her time with everything from delegating in the office to making time with her family. We also get some insight on how Amanda stays confident while being her 'Authentic Self'. Check it out, this is good stuff!Support the show2022-06-2021 min
Website 101 PodcastCSS is Awesome with Kevin PowellKevin Powell CSS evangelist discusses everything to do with CSS and why it is awesome.
Kevin's history with web development and teachingTeaching in classroom vs online teachingHow do you decide what you are going to teach?Where do you go to learn about new things in CSS that you want to teach?Upcoming CSS including Cascade Layers, CSS nesting, Container queries, and Query unitsKevin's thoughts on frameworks (Foundation, Bootstrap, Tailwind) and Sass vs regular Css.min-content max-content fit-contentBrowser support and progressive enhancementAccessibilityCSS naming conventions - BEM
Show Links
CSS Layout News
CSS Weekly
Modern CSS newsletter
Tailwind CSS
...2022-03-2247 min
IPV and Me: My Journey with Domestic AbuseE09 - The Disappearance of Susan Cox PowellIn this week's episode, I discuss the disappearance of Susan Cox Powell and the abuse she suffered at the hands of her husband, Josh.Sources:https://www.seattletimes.com/seattle-news/powells-story-cruelty-abuse-from-an-early-age/https://en.wikipedia.org/wiki/Disappearance_of_Susan_Powellhttps://truecrimetimesblog.medium.com/the-sordid-saga-of-josh-and-susan-powell-6fba6717b446https://www.susancoxpowellfoundation.net/about-susan/https://abcnews.go.com/US/inside-marriage-josh-susan-powell/story?id=15552031https://abcnews.go.com/US/powell-family-tragedy-timeline-events/story?id=15520239https://heavy.com/entertainment/2019/10/susan-cox-powell-disappearance-timeline/https://www.youtube.com/watch?v=ElBY_mHsYjg...2021-09-1531 min
The Crumb - Bake from ScratchBetter Baking Academy: Gluten-Free Coffee Cake with Amanda PowellThis episode, the bakers tackle another lesson of our Better Baking Academy with Bob’s Red Mill. We level up coffee cake with a gluten-free transformation that will have even the most devoted gluten enthusiasts smitten. With a simple stir-together batter, this cake also sports a crown of crunchy streusel, providing a harmonious textural contrast to the tender interior. We start by using Bob’s Red Mill Gluten Free 1-to-1 Baking Flour to create the batter, adding almond flour for structure and flavor, and folding in a generous addition of berries for a seasonal boost that adds eye-catching color. Plus...2021-09-0424 min
CY6 - Check Your SixEpisode 51: Amanda Powell - Using Your Natural Talent - "The Voice From Above"Actress and voice over artist Amanda Powell stopped by GRP Studios for Episode 51 of the Check Your Six - CY6 podcast. For those of you that listen to the podcast on a regular basis, she is the voice that you hear on many of the commercials that are in between the segments. Amanda has been in the studio on other projects but today she stopped by to give her story about the business, being an actress, doing VO work and faking it until you are making it!! Most people do not give much thought to what it takes to "...2021-05-1032 minThe Crumb - Bake from ScratchBetter Baking Academy: Classic Cheesecake with Amanda PowellFor our third lesson of the Better Baking Academy with Bob’s Red Mill, we’re tackling cheesecake! Our cheesecake has an uber creamy, dreamy texture thanks to a triple-threat dairy base comprised of heavy whipping cream, sour cream, and cream cheese. The vanilla bean seed-speckled filling covers a crunchy, buttery crust made with a winning combination of Bob’s Red Mill Old Fashioned Rolled Oats and Bob’s Red Mill Super-Fine Blanched Almond Flour. We bring on baker Amanda Powell of the blog A Cookie Named Desire to discuss the nuances of cheesecake, from the delicious crust to the crea...2021-03-2326 min
Snyder’s ReturnInterview - Amanda Hamon - TTRPG System Creator - Starfinder - Editor - D&DSend us a textToday I talk with Wizards of the Coast Senior Designer for Dungeons & Dragons and, Paizo's Starfinder Co-Creator Amanda Hamon.We discuss the idea processes at Paizo, Kobold Press Kickstarters, the complexities of spells in space and so much more.You can find Amanda Hamon and all of her content via the links below.Website:https://dnd.wizards.com/https://paizo.com/starfinderhttps://koboldpress.com/...2021-02-1640 min
Designed by Wingnut Social | Interior Design BusinessDifferentiate Yourself: Amanda Berlin Says to Tell Your Story - Episode 190“There is something valuable about who you are and what you do. It warrants being told. It warrants being unearthed and it deserves to be out there...Your story may be the key that unlocks someone else's prison.” — Amanda Berlin
Do you know how to differentiate yourself in the design niche? How do you stand out from the crowd? According to Amanda Berlin, you have to connect with your clients. She believes that connection begins with telling your story. In this episode of Wingnut Social, Amanda shares tips, tricks, and tools to implement to differentiate yourself and tell y...2020-10-1435 min
Perpetual TrafficEP258: How Ryan McKenzie Scaled His eComm Biz to 7 Figures/Month Using Micro-InfluencersSubscription eCommerce businesses are on the rise—and with good reason. Entrepreneurs have figured out they can scale businesses to multi-million dollars in revenue, and use what they've learned to do it all over again. In this episode, Ryan McKenzie talks about his flagship brand Tru Earth and how he's scaled 7 other subscription eCommerce businesses to 7+ figures. He explains how he leverages micro-influencers to get traffic and conversions, the importance of the invisible funnel, and the backend of his Facebook ads. RESOURCES MENTIONED IN THIS ARTICLE Tru Earth Laundry Strips Tru Ea...2020-06-1638 min
Perpetual TrafficBlackout TuesdayAt DigitalMarketer, we stand together with the black community against racism, social injustice, and violence. We vow to use our voices to speak up against the injustices that are all around us, and we pledge our support to black businesses, employees, and entrepreneurs. #blackouttuesday2020-06-0200 min
Perpetual TrafficEP257: Watch Molly Build an Entire Traffic System from Scratch! Part TwoMolly Pittman is building a brand new ad account from scratch. And guess who gets to watch?! In the second part of this episode, Molly explains why it’s so crucial to market the end result of using your product (not the product itself), her lead magnets and offers, and how they’re thinking about bringing this system to other platforms—like Youtube—in the future. RESOURCES MENTIONED IN THIS ARTICLE Click Happy (Molly’s Book!) My #1 Facebook Ad Formula How To Scale Your Agency To $100K per Month (And Beyond) Work...2020-06-0131 min
Perpetual TrafficEP256: Watch Molly Build an Entire Traffic System from Scratch! Part OneMolly Pittman is building a brand new ad account from scratch and guess who gets to watch?! In the first part of this episode, Molly breaks down her paid ads strategy from starting with understanding the difference between marketing a product-centric business vs. a market-centric business, creating a foundation that can scale, and running campaigns focused on cold traffic. RESOURCES MENTIONED IN THIS ARTICLE Click Happy (Molly’s Book!) My #1 Facebook Ad Formula How To Scale Your Agency To $100K per Month (And Beyond) Work with Tier 11 Ep...2020-05-3151 min
Perpetual TrafficEP255: 3 Insanely Good Reasons Why Done Is Better Than Perfect...Especially NowDon’t let your business plateau because you’re scared to hit publish. In this episode, President and CEO of Strategic Profits Rich Schefren talks about what to do if you’re struggling in the online world right now. Ralph, Amanda, and Rich explain why now is the best time to test and try new things, how your prospects can be your best marketing channel, and remind us that giving away your best stuff is always a good idea. RESOURCES MENTIONED IN THIS ARTICLE Strategic Profits Agora How To Scale Your Agency...2020-05-2652 min
Perpetual TrafficEP254: How Travis Chambers Created YouTube's #1 Ad of the DecadeIn 2015, Travis Chambers created an ad with Kobe Bryant and Lionel Messi that went so viral, it became Youtube’s Ad of the Decade. In this episode, Travis, founder of D2C Ad Agency Chamber Media, talks about how he’s landed ad contracts starring mega-moguls, how he gets these ads to convert based on the traffic level of the viewer, his 7 ad categories, and more. RESOURCES MENTIONED IN THIS ARTICLE 'The Real Meaning of MPH' Video Goes Viral: Husband Confounds Wife With Math Question Kobe Bryant & Lionel Messi How a (Hila...2020-05-1843 min
Perpetual TrafficEP253: How to Positively Crush It With YouTube Ads in 2020, Part 2Starting to think it’s time to launch your own Youtube digital marketing strategy? Tom Breeze is back to explain how to nail your Youtube ads in 2020. In Part 2 of this episode, he explains the three step process of targeting, creative, and offers that create ads that crush it on Youtube. You can find Part 1 of this episode in the show notes below. RESOURCES MENTIONED IN THIS ARTICLE Viewability’s Website Tom’s Website Tom's Blue Suit Episode 246: How to Positively Crush It With YouTube Ads in 2020, Part 1 iTun...2020-05-1330 min
Perpetual TrafficEP252: The Content Cluster Strategy For Boosting SEO & TrafficAre you publishing blog post after blog post and still not growing your traffic? Been there—done that. In this episode, Head of Content SEO at Hubspot Aja Frost is going to show you the strategy that you can use to publish blog posts that actually drive traffic. This is a strategy we’ve implemented at DigitalMarketer and can confidently say...it works. Ralph, Amanda, and Aja talk about how to start your content cluster strategy with high intent low volume keywords, the different levels of the cluster, and the secret behind all of Hubspot’s ultimate guides. RESO...2020-05-0442 min
Perpetual TrafficEP251: The 2 Essential Elements to Ultra High-Converting Video AdsEvery direct response video needs to be two things: engaging and compelling. In this episode, Andrew Eckblad of Convert Views joins Ralph Burns and Amanda Powell to explain what makes a video ad engaging and compelling. He talks about the importance of editing, why you don’t need the best film equipment available to get started creating video ads, and how he relies on tests and analytics to show him what’s working and what’s not. RESOURCES MENTIONED IN THIS EPISODE Convert Views Genesis Digital Frank Kern Kartra ...2020-04-2841 min
Perpetual TrafficEP250: How To Be On Point with Your Facebook and Instagram Messaging Right NowMolly Pittman is back for this episode of Perpetual Traffic and she’s here to remind marketers of some very important stats. Overrall Internet traffic is up 30% (and rising) and Facebook traffic is up 70%—which means this isn’t the time to stop advertising. It’s the time to open up your audience interests for cold traffic, make live campaign decisions faster, and reset your campaigns so your marketing is on point. Molly will explain how she’s doing that and give you real time metrics that she’s seeing in her active campaigns right now. RESOURCES MENTIONED IN...2020-04-2157 min
Perpetual TrafficEP249: 10 Irresistible Ad Angles That Are Working Right NowAt this point, it’s not a question as to if you should be changing your ad angles—it’s how you should change them. In this episode, Ralph Burns and Vanessa Vega from Tier 11 talk about how they’re advising their Ad Accelerator members on pivoting their marketing messaging to be relevant and current, without coming across as opportunistic. Get the free PDF download below. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spot...2020-04-141h 02
Perpetual TrafficEP248: 5 Must-Have Tools for Running a Remote BusinessNew to running a remote business? In this episode, Ralph Burns explains how he runs his agency with a 40 person global remote team on five continents. He talks about the tools that are the foundation of his business and how you can integrate them into yours to find success in the newly remote world. RESOURCES MENTIONED IN THIS EPISODE: Zoom Slack Loom Google Drive Asana Tettra Invoice Ninja PandaDoc Tier 11 11 Steps For Mastering Change in Uncertain Times2020-04-0650 min
Perpetual TrafficEP247: How To Pivot Your Marketing Strategy To Fit The Global ClimateHaving trouble figuring out your marketing message right now? With the current global climate, there’s a lot happening and marketers everywhere are wondering if they’re still supposed to be running ad campaigns. The answer is yes—there are a lot of opportunities in marketing right now without being tone deaf to current events. The key is knowing where the line is and making sure you’re not stepping over it. Here’s what Ralph Burns and Angela Ponsford of Tier 11 recommend for brands and marketers right now. Thanks for joining us this week. Want to subscribe...2020-03-3144 min
Perpetual TrafficEP246: How to Positively Crush It With YouTube Ads in 2020, Part 1Starting to think it’s time to launch your own Youtube digital marketing strategy? In this episode, Youtube master Tom Breeze talks about the 3 components of a successful Youtube strategy, what terms you need to know and measure, and breaks down one of his client’s best performing ads. He also explains how to target on Youtube and the importance of starting with a warm audience. RESOURCES MENTIONED IN THIS EPISODE: Viewability’s Website Tom’s Website Google Search for Tom’s Blue Suit Episode 88: 5 Killer Traffic Campaigns to Swipe and...2020-03-2441 min
Perpetual TrafficEP232: The Most Important Thing You Need to Dial In When Advertising on FacebookOffers are a crucial—if not the most important—part of your marketing strategy. In this episode, we revisit Ryan Deiss’ guest appearance on the Perpetual Traffic podcast when he explained the 8 ways to map the sequence of your offer. Ryan explains what question to ask to figure out your messaging, how to build small wins within your offer, and what that means for turning customers into brand ambassadors. RESOURCES MENTIONED IN THIS EPISODE: DigitalMarketer Lab ELITE Tier 11 Swipe File Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer2020-03-1751 min
Perpetual TrafficEP233: How to Build Campaigns for Massive Scale Using The Ad Grid™Ready to take your ads to the next level in 2020? In this episode Molly explains her 7-step system for campaign and marketing strategy creation called The Ad Grid™. Listen to find out how to hit home run after home run with your campaigns, match your message to your market, and 20x your success rate. RESOURCES MENTIONED IN THIS EPISODE: Tier 11 Swipe File Traffic & Conversion 2016 Closing Video Molly’s Traffic & Conversion 2016 Presentation Slides Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Thanks for j...2020-03-1643 min
Perpetual TrafficEP245: How We 32X'd an eCommerce Business' Facebook Ad Spend and 6X'd ROAS in Just 9 Months Part 2Facebook success is not a straight and narrow path and whoever tells you that is lying to you. In this two-part episode of Perpetual Traffic, Ralph goes through his upcoming Traffic & Conversion Summit presentation to show you how Tier 11 strategically increased ad spend and was able to get a 6x return for their eCommerce client. In Part 2, he'll focus on his paid ad strategies for Level 2+ traffic. RESOURCES MENTIONED IN THIS EPISODE: Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 220: The 3-Step Strategy to Building a Multi-Million Dollar Virtual Marketing...2020-03-1619 min
Perpetual TrafficEP244: How We 32X'd an eCommerce Business' Facebook Ad Spend and 6X'd ROAS in Just 9 Months Part 1Facebook success is not a straight and narrow path and whoever tells you that is lying to you. In this two-part episode of Perpetual Traffic, Ralph goes through his upcoming Traffic & Conversion Summit presentation to show you how Tier 11 strategically increased ad spend and was able to get a 6x return for their eCommerce client. In Part 1, he'll focus on his paid ad strategies for Level 1 traffic. RESOURCES MENTIONED IN THIS EPISODE: Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 220: The 3-Step Strategy to Building a Multi-Million Dollar Virtual Marketing...2020-03-0939 min
Perpetual TrafficEP243: The 5 Keys To Success As A Media BuyerWhat makes a good media buyer? In this episode, Ralph talks with Angela Ponsford, VP of Media Buying at Tier 11, to nail down what it takes to be a successful media buyer. Using their experience running $250 million in ad spend they give insight on the importance of being technically savvy in Ads Manager, why a willingness to dive into data is crucial, how humility is the foundation of the best media buyers, and more. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. 2020-03-0334 min
Perpetual TrafficEP242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda PowellDid you know this is the best time of year to buy cold traffic? This means that now is the time to push new ad creatives on your campaigns that have seen better days (or CTR’s). Today Ralph, Molly Pittman, and Amanda Powell converge forces to explain why user-generated content (UGC) is working so well for cold traffic right now, how to get UGC from your customers, and how to deploy these campaigns to cold traffic and retargeted audiences. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and...2020-02-2527 min
Perpetual TrafficEP241: Turning Your Podcast Into A Profitable Content Marketing StrategyWhat would your schedule look like if your content marketing strategy took 2 days a month to curate and automate? Turns out you can finish it in 2 days and it can be super profitable. In this episode, Ralph and Amanda Powell, Director of Marketing at DigitalMarketer, interview Matt Wolfe, host of The Hustle & Flowchart Podcast. Matt opens his roledex of profitable podcast knowledge and talks about why affiliate marketing is a huge part of his business, his paid traffic strategy for retargeting listeners to his affiliate products, and how to grow an audience for a new podcast.2020-02-1845 min
Perpetual TrafficEP240: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 2This conversation is a continuation from Episode 239 where Molly talked about the future of Facebook’s campaign budget optimization tool. In this Part Two episode, Molly talks about her following 3 must-knows about the future of advertising on Facebook. Ralph and Molly talk about how they're using ad relevance diagnostics, fill us in on the newly introduced ad limits, and give us an update on where interest targeting is heading. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Fi...2020-02-1130 min
Perpetual TrafficEP239: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 1Did you know that 70-80% of people working in machine learning are working for Facebook and Google? When we look at the future of advertising, we see a lot more campaign budget optimization (CBO) on the horizon. In this two-part episode, Molly talks about her 4 must-knows about the future of advertising on Facebook. She dives deep into the relationship between machine learning and advertisers as her first point in this episode of Perpetual Traffic. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. 2020-02-0448 min
Perpetual TrafficEP238: DigitalMarketer’s 2020 SEO StrategyWhat would you do if we told you DigitalMarketer’s entire 2020 SEO strategy—from start to finish? If your answer is: steal our strategy and use it to market your content, we’re totally psyched! In this episode, DigitalMarketer’s Director of Marketing Amanda Powell explains DM’s “Content Hub” SEO strategy. You’ll learn how we start with an SEO audit, why our strategy makes Google happy, and how this is going to help us reach our KPIs. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a revie...2020-01-2632 min
Perpetual TrafficEP237: How To Become a Better Copywriter in 47 MinutesThis week we’re focusing on one of the most important parts of your ads—the copy. Ralph talks with Brian Kurtz, author and the experienced marketer chosen to continue teaching renowned copywriter Eugene Schwartz’s infamous marketing lessons. They talk about Schwartz’s concept of ‘marketing by walking around’, how direct mail marketing relates to digital marketing, and why research is the most important part of copywriting. RESOURCES MENTIONED IN THIS EPISODE: Breakthrough Advertising by Eugene Schwartz Overdeliver by Brian Kurtz Brian Kurtz’s Website Episode 205: The Secret to Hooking the...2020-01-2151 min
Perpetual TrafficEP236: How Tier 11 Spent $1 Million in Facebook Ads In 3 Weeks Using Creator StudioWhat do you do if you don’t have access to past campaign analytics or if you’re running a campaign for the first time? In this episode, Angela Ponsford from Tier 11 joins Ralph to talk about Facebook’s Creator Studio and how you can use it to launch successful campaigns without any past analytics. They talk about how to use the content library feature to find organic posts that have resonated well with an audience and how to use this information in your campaign launch. RESOURCES MENTIONED IN THIS EPISODE: Facebook Creator Studio Facebo...2020-01-1342 min
Perpetual TrafficEP235: 5 Things You MUST Know About Facebook & Instagram Advertising in 2020Right now, you can reach almost half of the world’s population through your social media advertisements. What do you do with this opportunity? In this episode, Ralph explains the 5 things that Tier 11 is focusing on in 2020 to drive traffic and conversions. Listen to learn why he’s pushing messaging and ad type variations, how political ad spend is going to affect advertisers, the main website mistake businesses are making, and more. RESOURCES MENTIONED IN THIS EPISODE: Image Optimizer Page Speed Insights | Google Split Testing | DigitalMarketer VWO Optimization Tool 2020-01-0636 min
I'm Sorry...What?! The PodcastEpisode 45: The LISK Killer & The disappearance of Susan Cox PowellWe be back BETCHES! Happy New Year!! Season 2 begins with a bang... awful pun intended... with the Disappearance of Susan Cox Powell, and the unsolved serial killings of the LISK killer.
***** Content Warning *****
This podcast series uses strong language and explicit content. If you are easily triggered by either of these listener discretion is advised. Also note we use dark humor as our own way of coping with the dark content we discuss and also because we may be terrible people… It’s fine Learn more about your ad choices. Visit megaphone.fm/adchoices2020-01-011h 55
Perpetual TrafficEP234: The Ad Amplifier Super System For Facebook AdsTier 11 has been using the Ecommerce Ad Amplifier to organize their campaigns and create messages for their client’s customers specific to where they are in the customer journey. In 2019, Tier 11 realized that their proven Ad Amplifier didn’t just work for ecommerce—it worked for all businesses. In this episode you’ll learn the 5 levels of prospects and how to identify them to create the right message for each level, the Facebook ad types to run at each level, and the most profitable level to advertise to. RESOURCES MENTIONED IN THIS EPISODE: Tier 11 Swipe Files2019-12-3145 min
Perpetual TrafficEP231: How to Hire, Fire and Make The Most Out of Your Agency RelationshipIf you’re looking for an agency to work with—this is the episode for you. Ralph talks with Chris Brewer, cofounder of OMG Commerce, about what businesses need to know to hire the right agency. Listen to find out when to know you need advertising help, why you should be okay with hiring more than one agency, and questions to ask to know you’re hiring the best agency for your needs. RESOURCES MENTIONED IN THIS EPISODE: OMG Commerce Tier 11 Agency Manifesto Blue Ribbon Mastermind Work With Tier 11 ...2019-12-1056 min
Perpetual TrafficEP230: 3 Facebook Ad Tools Every Marketer Should Master Part 2This week we’re continuing our conversation from Episode 229 and talking with Ralph Burns and Angela Ponsford from Tier 11 about the 3 Facebook ad tools to master for the new year. In this episode, they cover the ads reporting tool, how they’re using daily trends to get a snapshot of their campaigns, and how to use the attribution feature. RESOURCES MENTIONED IN THIS EPISODE: About Custom Conversions Specifications for Facebook Pixel Standard Events About Facebook Pixel Standard and Custom Events Use Custom Conversions to Optimize for URL Traffic and Cust...2019-12-0340 min
Perpetual TrafficEP229: 3 Facebook Ad Tools Every Marketer Should Master Part 1If you’re running Facebook ads at any scale—you need to know about these three Tier 11 approved tools that are helping Ralph get conversions on his $1+ million ad spend per week. In this episode, we talk about custom conversions vs. standard events, why (and how) we would use URL based custom conversions if we were just starting our agency today, and when to combine products under one pixel. RESOURCES MENTIONED IN THIS EPISODE: About Custom Conversions Specifications for Facebook Pixel Standard Events About Facebook Pixel Standard and Custom Events U...2019-11-2533 min
Perpetual TrafficEP228: Crafting Your BERT Game Plan Using a 3-Step ProcessBERT is officially no longer just a Sesame Street character. BERT is Google’s latest algorithm update and in this episode Amanda Powell, Director of Marketing at DigitalMarketer, tells us what we need to know to rank with the new update. She explains DM’s SEO strategy for long tail keywords and high intent searches, how we figure out what visitors are searching for to land on DM’s website, and an example of how we ranked for a high volume keyword. RESOURCES MENTIONED IN THIS EPISODE: The Beginner's Guide to SEO | Moz The Cu...2019-11-1949 min
Perpetual TrafficEP227: The 5-Step Facebook Account Audit To Do Before 2020In this episode, Molly and John Grimshaw show us the 5-Step Facebook Account Audit they used on the BOOM! by Cindy Joseph Facebook page earlier this year. They explain what the Facebook audit told them about the potential of BOOM! and what campaigns they ran based off of this information that led BOOM! to have their successful year ever. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer...2019-11-1230 min
Perpetual TrafficEP226: How Molly Got A 5x ROAS By Relying On Cold Traffic Part TwoIn this episode, Molly finishes explaining her and Ezra’s 6-step Facebook product launch campaign for her Train My Traffic Person mentorship program. In Part Two, she explains who she targeted with her direct sales ads, why she’s so happy she didn’t cut her budgets back, and the scarcity ads she ran in the last step of her campaign. RESOURCES MENTIONED IN THIS EPISODE: Molly Pittman Ad Library Ezra Firestone Ad Library Train My Traffic Person Smart Traffic Live Thanks for joining us this week. Want t...2019-11-0434 min
Perpetual TrafficEP225: How Molly Got A 5x ROAS By Relying On Cold Traffic Part OneIn this week’s episode, Molly explains the campaign she and Ezra Firestone used to create a 5x ROAS for their Train My Traffic Person mentorship program. She brings us behind the scenes of each of their offers, how much they spent on ads, their results, and the objectives they used on Facebook. RESOURCES MENTIONED IN THIS EPISODE: DIY Gift Kits Ad Library Molly Pittman Ad Library Train My Traffic Person Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and le...2019-10-2936 min
Perpetual TrafficEP224: The Facebook Ad Testing Framework For Comparing Ad SuccessIn this episode, Angela Ponsford, Director of Media Buying at Tier 11, explains how Tier 11 created a testing framework as an official protocol to figure out ad success. Ralph and Angela also talk about the different ad types you must have in each ad set, the importance of changing the messaging on a regular basis, and why you shouldn’t turn off ads right away if they’re not performing well (yet!). Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not...2019-10-2238 min
Perpetual TrafficEP223: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 2In last week’s episode, (Episode 222), Ralph explained 4 of the 8 proven Facebook video ad templates for level one traffic. This week, he’s going to go through the next 4 templates, using real-world examples to walk you through each ad so you can easily replicate them for your ecommerce or service-based business. Download the PDF below to get video ad templates for level 1 to level 5 traffic! IN THIS EPISODE YOU’LL LEARN: Big Benefit Video Pure Pitch Video Product Demo Teach and Pitch Video LINKS AND RESOURCES MENTIONED IN THIS EPISODE: PDF D...2019-10-1531 min
Perpetual TrafficEP222: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 1This week we’re talking about 8 proven video ad templates for your Facebook ads. In this episode, Ralph explains how to use the Ecommerce Ad Amplifier video templates to turn cold traffic into level 2 traffic. Use the download link below to see each template and get the full presentation. IN THIS EPISODE YOU’LL LEARN: The types of traffic to create ads for: Level 1, Level 2, Level 3, Level 4, Level 5 The Show Me Video template The 100% Proof Video template Trojan Horse Tutorial Video template LINKS AND RESOURCES MENTIONED IN THIS EPISODE: PDF Download 2019-10-0832 min
Perpetual TrafficEP221: Sales Call Success with Oli BillsonThis week we’re talking about a conversion strategy for businesses who have sales calls with their customers. In this episode, repeat guest Oli Billson joins us to talk about his Phone Funnel Framework. He explains how he takes cold traffic and turns it into long-standing and loyal customers for service, information-based, and local businesses. IN THIS EPISODE YOU’LL LEARN: The types of businesses and benchmark product price point that the Phone Funnel Framework works best for The importance of qualifying leads before they come into your funnel and what to do with lead...2019-10-0158 min
Perpetual TrafficEP220: The 3-Step Strategy to Building a Multi-Million Dollar Virtual Marketing AgencyThis week we’re talking about how to build a profitable AND scalable agency. Ralph is breaking down the 3 steps that have grown Tier 11 by 4,000% in the last 8 years: attracting A-players, using simple software and tools, and creating systems. Listen to this episode of Perpetual Traffic to get the details on how to hire, what tools to use, and how to systemize your agency. IN THIS EPISODE YOU’LL LEARN: The 4 characteristics Tier 11 looks for in their employees: emotional intelligence, humble when it comes to change, enthusiasm for learning, and marketing IQ The 4 tool...2019-09-2451 min
Perpetual TrafficEP 219: Breaking Down Campaign Budget Optimization with Nehal KazimIn this episode, we have return guest Nehal Kazim, here to explain how to use Facebook’s CBO feature. As the CEO of Amplifii, Nehal has hit the ground running to figure out how to use campaign budget optimization before Facebook made it mandatory in September 2019. He talks about how he initially starts a campaign, what scale looks like with CBOs, and the pros of dynamic creatives. IN THIS EPISODE YOU’LL LEARN: What mistakes Nehal was making in his CBO campaigns and how he found success by testing the number of ad sets Why...2019-09-1743 min
Perpetual TrafficEP218: 5 Facebook Plays Working Best Right NowToday we’re sharing the 5 Facebook plays working best for Molly right now. These plays are the strategies she’s using to scale traffic and acquire more leads and customers for her clients. Molly explains which businesses should use each play based on the product they’re selling, who should see each play (cold and/or warm leads), and shows us client examples for each of the 5 plays. IN THIS EPISODE YOU’LL LEARN: Play #1: Direct To Product Page used on specific avatars that are ready to purchase Play #2: Presell Articles, used for cold traffic...2019-09-1055 min
Perpetual TrafficEP217: 7 Facebook Advertising Stats EVERY Marketer Should KnowIn spite of the challenges it faced in 2018, Facebook still remains the 800 pound gorilla of the social media world. With over 7 million advertisers and a combined 3 billion active users, it's where your customers are—and the ideal place to advertise your product or service. In this episode, Ralph reviews 7 statistics that every Facebook advertiser, or would be advertiser, should know. Whether you're brand new or have been buying Facebook ads for years, you won't want to miss this episode to gain further insight on why the platform is so influential and as a marketer, how you can le...2019-09-0334 min
Perpetual TrafficEP216: Your Facebook Advertising Questions Answered, Part 2This is Part 2 of our Q&A with Ralph and Molly! In this episode, our hosts, and marketing geniuses, answer your questions via Molly’s Facebook group. Ralph and Molly talk about why you should focus just as much on your objective as your hook and creatives, Instagram’s like-removal test, and how they use campaign budget optimization (CBO). IN THIS EPISODE YOU’LL LEARN: Why to use catalog sales and conversion objectives at every level of your funnel Ralph & Molly’s take on Instagram’s like-removal test The recommendation of 3–6 ad sets and 2–6 live ads/ad se...2019-08-2747 min
Perpetual TrafficEP215: Your Facebook Advertising Questions Answered, Part 1We’re doing things differently in this episode. Episode 215 of Perpetual Traffic is AMA-style, dedicated to YOUR questions. Molly and Ralph fill you in on the upcoming Facebook shift to campaign budget optimization, how to get people to go from blog reader to buyer, and the two objectives you should be testing your campaigns with. IN THIS EPISODE YOU’LL LEARN: What to know about Facebook’s campaign budget optimization (CBO) and how to prepare for its official launch in February 2020 Molly and Ralph’s suggestions to get blog visitors to sign up for a consulta...2019-08-2039 min
Perpetual TrafficEP214: How Tier 11 Increased ROAS 77% and Nearly Doubled Sales Page Conversions Using Pre-Sell Engagement ContentWhat is pre-sell content? It’s a piece of content your prospects see before you ask them to buy your product. Here’s where most marketers get confused—pre-sell content isn’t a blog post. In this episode, Ralph and Molly explain what pre-sell content is, how to choose your topic, and when to use it. IN THIS EPISODE YOU’LL LEARN: The differences between pre-sell content and blog posts How to position pre-sell articles to improve your purchase conversion rates Strategizing your pre-sell article to dispel a myth Tier 11’s pre-sell case study and why it’s...2019-08-1333 min
Perpetual TrafficEP213: The New Facebook Messaging Landscape with Mikael Yang of ManyChatIn this episode, Molly and Mikael Yang, CEO and Co-Founder of ManyChat, go in-depth on the upcoming messaging landscape. They talk about Facebook’s goal for the future of messaging, hear Mikael’s take on how Facebook can monetize messaging platforms, and answer questions live with Team Traffic. IN THIS EPISODE YOU’LL LEARN: How ManyChat got started and their strength in making decisions quickly and efficiently ManyChat’s plans for integrating onto more messaging platforms (WhatsApp, SMS, iMessage, etc.) The future of iMessage after its new enrollment with Shopify’s live chat feature The #1 mistake businesses...2019-08-0654 min
Perpetual TrafficEP212: 3 Essential Tactics Every Facebook Marketer Should KnowThis week we’re talking about 3 major topics trending in the Facebook ad world and why they are essential for every Facebook marketer to know: asset customization for placements, instant experiences, and dynamic ads. Molly and Ralph give us the inside scoop on the tests they’ve been running to experiment with these different strategies, the ROI’s they’re getting, and their tips and tricks for amplifying ad success for each. IN THIS EPISODE YOU’LL LEARN: The problem with asset customization and dynamic creatives: they don’t aggregate social proof How to use a pre-se...2019-07-3039 min
Perpetual TrafficEP211: The #1 Reason Why You Can't Scale Your Facebook Ad CampaignsDid you know the seasons can affect your ad’s success? For example, summer is a triggering consumer event that can make it seem like your ads aren’t doing as well as they used to, but don’t be fooled. Seasonality can affect the performance of your ad campaigns (especially if your products aren’t pool floats)—but it doesn’t mean your ads are failing. In this episode, Ralph and Molly explain why you can’t be fearful of these financial dips (and the spikes) and the metric mistake that’s making your ads feel like a...2019-07-2342 min
Perpetual TrafficEP210: Are You Making These Critical Facebook Conversion Tracking Mistakes?Facebook marketing is a 3-legged stool and most marketers are neglecting the third leg: conversion tracking and dev. Even huge businesses aren’t utilizing the Facebook pixel correctly. In this episode, Ralph and Deacon Bradley, VP of Operations at Tier 11, explain how to avoid being one of these marketers, the pros and cons of the 2 different types of conversion tracking, and the best practices and common errors. IN THIS EPISODE YOU’LL LEARN: The 3 jobs of the Facebook pixel: conversion tracking, audience building, and campaign optimization 2 main types of conversion tracking, where to find them...2019-07-1651 min
Perpetual TrafficEP209: Here's How Rick Barker Launched Taylor Swift's Music Career on SocialWe know you’ve heard of Taylor Swift—but you may not have heard of the person who helped her rise to fame: Rick Barker. Rick is a music industry legend. He’s the former manager of Taylor Swift and now teaches everything he’s learned about digital marketing in his online courses and books. Rick talks to Ralph and Molly about his content marketing secrets, how he’s utilizing paid traffic, and what it was like launching the career of one of the largest pop stars in the world. IN THIS EPISODE YOU’LL LEARN: H...2019-07-1049 min
Perpetual TrafficEP208: Facebook Advertising: What’s Working NowThis episode is dedicated to what Facebook advertising strategies are working right now (since they are always shifting and changing). Ralph and Molly give us juicy updates on the new ad features coming to Instagram and Facebook, the ad types and templates working best for them, and how Tier 11 is using a Trello board to test different concepts and hooks. IN THIS EPISODE YOU’LL LEARN: Instagram’s new update to put ads on their Explore page Reach estimates for custom audiences are coming back in July (!!!) Three types of ads working really well righ...2019-07-0235 min
Perpetual TrafficEP207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should KnowThis week we’re talking about one of the most important, and difficult, parts of ad campaigns—the copy. In this episode, expert copywriter Alex Cattoni sits down with Molly to talk about the 6 copy secrets used by top marketers, how to scale your campaigns by adding different angles, and why all marketers need to understand the basics of psychology. IN THIS EPISODE YOU’LL LEARN: Alex’s copywriting reverse engineering process of defining the features, benefits, pain points, core pain point, and the reason why a consumer hasn’t been able to solve their pain...2019-06-2553 min
Perpetual TrafficEP206: How to Leverage the 5 Levels of Awareness on GoogleHow do we grow brand awareness? By meeting your audience in the right place, at the right time. Learn to do just that with Mike Rhodes, Founder and CEO of Web Savvy, as he teaches you how to approach customers based on how well they know your brand. Molly and Mike discuss how to segment your audience, what search terms your website needs to rank for, and which of Google’s features to use for specific campaigns. IN THIS EPISODE YOU’LL LEARN: The 5 levels of awareness on Google and how to use them to r...2019-06-1849 min
Perpetual TrafficEP205: The Secret to Hooking the Right CustomerThis week we’re talking about something in advertising that gets glossed over too often and isn’t focused on enough. Creating the right hook for the right audience. One of the most important—yet forgotten—elements of a Facebook ad is the hook. In this episode, Ralph and Molly talk about how to create a hook and why it all starts with the customer avatar. They’ll walk us through their case studies, explain their strategies for deep diving into avatars, and go over the importance of testimonials. IN THIS EPISODE YOU’LL LEARN: An examp...2019-06-1151 min
Perpetual TrafficEP204: How to Use Marketing Bots in Your Business, with Mary Kathryn Johnson of Messenger FunnelsAre you still confused on how to use bots to get conversions? Don’t worry. This week’s episode will help clear some things up. In this episode, Molly interviews CEO and Founder of Messenger Funnels Mary Kathryn Johnson. They talk about the common pain points marketers have with bots, why you can’t approach bots like you do email marketing, and how to turn ordinary marketing into extraordinary conversations. IN THIS EPISODE YOU’LL LEARN: Why Mary sees less interest in bots in 2019 than there was a few years ago What expectations to set for...2019-06-0441 min
Perpetual TrafficEP203: 2 Facebook Ad Critiques with Ralph BurnsThis week, Ralph flips the switch and instead of telling us how to make great Facebook ads, he critiques 2 Facebook ads for us. In this episode, he’ll go in-depth on his 2 favorite Facebook ads, their video scripts, and the copy behind them. Ralph will explain what’s so great about them and how you can make similar ads to increase your brand awareness and conversions. IN THIS EPISODE YOU’LL LEARN: How to see the library of a business’s Facebook ads: Go to their profile → Click Page Transparency on the right-hand side → See More The...2019-05-2824 min