Shows
Digital Marketing Superhero's ClubComing Soon - That Analytics PodcastComing Soon from Amanda Webb Spiderworking: Learn how measuring your marketing can save you time and money, attract more customers, make smarter decisions, and grow your business without the overwhelm. That Analytics Podcast is the podcast for small business owners and marketers who want to make better use of their data. Join Amanda Webb as she talks to experts about practical ways to improve your website, marketing, and online sales. From LinkedIn strategies to making sense of Google Analytics 4, each episode is packed with tips that are easy to understand and...
2025-01-1402 minSpiderworking's Blogcentric Podcast - Improve Your Blog With My Weekly ChallengesComing Soon - That Analytics PodcastComing Soon from Amanda Webb Spiderworking: Learn how measuring your marketing can save you time and money, attract more customers, make smarter decisions, and grow your business without the overwhelm. That Analytics Podcast is the podcast for small business owners and marketers who want to make better use of their data. Join Amanda Webb as she talks to experts about practical ways to improve your website, marketing, and online sales. From LinkedIn strategies to making sense of Google Analytics 4, each episode is packed with tips that are easy to understand and...
2025-01-1402 min
The Digital Marketing Superhero's ClubHow To Build Community Through Influencer Marketing – The Digital Marketing Superhero’s Club Volume 1 Chapter 20This is the last chapter of volume one of the Digital Marketing Superhero’s Club Podcast. It will return later in 2019 with volume 2. I love influencer marketing. There you go, I’ve said it. I know it’s an unpopular opinion. I know you could bury me in examples of bad influencers, but when it’s done […]
The post How To Build Community Through Influencer Marketing – The Digital Marketing Superhero’s Club Volume 1 Chapter 20 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2019-07-2926 minThe Digital Marketing Superhero's ClubIs It OK? What Can Satirical TV Tell Us About Hashtags?Is it OK? That’s the question that Channel 4’s topical comedy show The Last Leg asks it’s viewers each week… Actually no it’s not, not quite. They ask #IsItOK and hundreds respond. It keeps us watching the live show during broadcast and Twitter in the breaks. So what can a business learn about hashtags and […]
The post Is It OK? What Can Satirical TV Tell Us About Hashtags? appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2019-07-2226 minThe Digital Marketing Superhero's ClubHow Monzo Is Making Banking Fun – The Digital Marketing Superhero’s Club Volume 1 Chapter 18Banks and banking are boring right? No matter how many trendy branches with coffee and couches they open up it’s hard to kick the image. But Monzo have. Sarah Clay tells us about the social media campaigns that make them stand out and scare the boredom away. Join the club Be sure to subscribe to The […]
The post How Monzo Is Making Banking Fun – The Digital Marketing Superhero’s Club Volume 1 Chapter 18 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2019-07-1622 minThe Digital Marketing Superhero's ClubHellmann’s, Food Waste & Purpose Led Marketing With Eleanor GooldI don’t know what emails to send to my subscribers. I think the fear of building a list starts with that statement. You worry that you’ll build a list and then commit the deadly sin of never emailing them. Today we will look at some emails you could and should send to your subscribers. There’s […]
The post Hellmann’s, Food Waste & Purpose Led Marketing With Eleanor Goold appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2019-07-0325 minThe Digital Marketing Superhero's ClubThe Results Are In: How Did Glamping Under The Stars Benefit From 30 Days Of Video? – The Digital Marketing Superhero’s Club Volume 1 Chapter 16Does creating video for your Facebook page really make a difference to your business? Or is it just a waste of time? This week’s Superhero, Kyra Fingleton from Glamping Under The Stars tells her story and tells us what she got from creating 30 days of video. Join the club Be sure to subscribe to The […]
The post The Results Are In: How Did Glamping Under The Stars Benefit From 30 Days Of Video? – The Digital Marketing Superhero’s Club Volume 1 Chapter 16 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2019-06-2525 minThe Digital Marketing Superhero's ClubHow FOMO Helped Boost Atomicon’s Success – Volume 1 Chapter 15I remember the first conference I went to after Twitter had become popular that didn’t have a hashtag. Back then I was an obsessive tweeter. I just didn’t know how to connect my joy with the others in the room and amplify it beyond without a tag. It seemed such a missed opportunity. Conferences and […]
The post How FOMO Helped Boost Atomicon’s Success – Volume 1 Chapter 15 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2019-06-1830 minThe Digital Marketing Superhero's ClubHow Pet Sitters Ireland Won Press Coverage With A Social Contest – The Digital Marketing Superhero’s Club Volume 1 Chapter 14This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. What do you expect to get out of a social media competition? Will you […]
The post How Pet Sitters Ireland Won Press Coverage With A Social Contest – The Digital Marketing Superhero’s Club Volume 1 Chapter 14 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2019-06-0423 minThe Digital Marketing Superhero's ClubHow HBO’s Westworld Won SXSW As Told By Mark Schaefer – The Digital Marketing Superhero’s Club Volume 1 Chapter 13Are you neglecting face to face marketing? I know I have. I’ve often thought I wouldn’t be in business if it hadn’t been for the internet. As someone who is naturally shy, yeah I know… I am though, the internet and social networks has given me a way to meet people and communicate in a […]
The post How HBO’s Westworld Won SXSW As Told By Mark Schaefer – The Digital Marketing Superhero’s Club Volume 1 Chapter 13 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2019-05-2832 minThe Digital Marketing Superhero's ClubHow To Sell Tickets To Your Event With A Value Packed Lead Magnet – The Digital Marketing Superhero’s Club Volume 1 Chapter 12Are lead magnets are a thing of the past? I know it’s harder to get people to part with their email addresses and agree to get info from you since GDPR was implemented. But no, this week’s Superhero shows us they aren’t. What I love about the lead magnet BizPaul created is that it was […]
The post How To Sell Tickets To Your Event With A Value Packed Lead Magnet – The Digital Marketing Superhero’s Club Volume 1 Chapter 12 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2019-05-2127 minThe Digital Marketing Superhero's ClubHow To Sell Yoga Pants (and more) With A Facebook Ads Sequence – The Digital Marketing Superhero’s Club Volume 1 Chapter 11How can you create ads for your business that capture your audience at each stage of the customer journey? Are you pushing ads to an interest-based audience and forgetting about what happens next? Are you losing the people who engage with your Facebook ads before they buy? Today’s expert interview with Tony Christensen shows you […]
The post How To Sell Yoga Pants (and more) With A Facebook Ads Sequence – The Digital Marketing Superhero’s Club Volume 1 Chapter 11 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2019-05-1431 minThe Digital Marketing Superhero's ClubHow Voice Ireland Are Saving The Planet With Micro-Influencers – The Digital Marketing Superhero’s Club Volume 1 Chapter 10People are allergic to the word ‘Influencer’. Mutter it online and you’re bound to get a bunch of people telling you how much they hate the term. But Influencers don’t have to be Kim Kardashian wannabes. Micro-Influencers are members of your communities who, if you get them enthused, will help you spread your message far […]
The post How Voice Ireland Are Saving The Planet With Micro-Influencers – The Digital Marketing Superhero’s Club Volume 1 Chapter 10 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2019-05-0728 minThe Digital Marketing Superhero's ClubHow LinkedIn Is Changing Perceptions With #InItTogether -The Digital Marketing Superhero’s Club Volume 1 Chapter 930-day video challenges are all the rage but are they worth the effort? 2 weeks into my challenge I decided it was time to evaluate. What are the benefits and what are the downsides of posting a video a day to my Facebook page? Our talented guest this week is Dr. Ai Addyson-Zhangtalks from Classrooms […]
The post How LinkedIn Is Changing Perceptions With #InItTogether -The Digital Marketing Superhero’s Club Volume 1 Chapter 9 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2019-04-3036 minThe Digital Marketing Superhero's ClubSplit Testing Your Way To 23,337 Email Subscribers – The Digital Marketing Superhero’s Club Volume 1 Chapter 8What if you have a massive project targeting groups of local people across America but only a small budget to reach them? This week’s guest Meg Brunson took an interesting approach to that problem which resulted in a massive growth in newsletter subscribers and website traffic. How did she do it? By split testing and […]
The post Split Testing Your Way To 23,337 Email Subscribers – The Digital Marketing Superhero’s Club Volume 1 Chapter 8 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2019-04-2431 minThe Digital Marketing Superhero's ClubHow MyKidsTime Drove 7,000 Clicks To Their Website With Potatoes + Video Mistakes?You’re on a tight budget, most small business owners are, but you need to get the word out about your business, your product, a campaign you are running. How can you get this done without mortgaging your house? This week’s superhero Jill Holtz from MyKidsTime tells us about a campaign they run to promote potatoes. […]
The post How MyKidsTime Drove 7,000 Clicks To Their Website With Potatoes + Video Mistakes? appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2019-04-1623 minThe Digital Marketing Superhero's ClubCan A ChatBot Be Conversational? Plus, 30 Day Video Challenge – The Digital Marketing Superhero’s Club Volume 1 Chapter 6Facebook gets a bad wrap. It’s understandable, reach tumbles, ad costs rise. Is it still a place that we should try and market our business? But Facebook also gives us tools. We have live streaming, we have chatbots and we have ads. Bring them together as Mary Kathryn describes in our superhero interview and you […]
The post Can A ChatBot Be Conversational? Plus, 30 Day Video Challenge – The Digital Marketing Superhero’s Club Volume 1 Chapter 6 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2019-04-0928 minThe Digital Marketing Superhero's ClubCan T-Shirts & Facebook Premier Wow Your Audience? Engagement Strategy from Bella Vasta – The Digital Marketing Superhero’s Club Volume 1 Chapter 5I looked through my Twitter feed and all I saw were links and RT’s. The magic of Twitter, the conversation seemed to be slipping away. That was last year, things have changed. Social media is a massive part of our digital marketing strategies so why do so many people increasingly use it as a place […]
The post Can T-Shirts & Facebook Premier Wow Your Audience? Engagement Strategy from Bella Vasta – The Digital Marketing Superhero’s Club Volume 1 Chapter 5 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2019-04-0226 minThe Digital Marketing Superhero's ClubKelly’s Favourite Bot: How Christina Milian Is Killing It With Chatbots – The Digital Marketing Superhero’s Club Volume 1 Chapter 4Are chatbots a smart new way to talk to your customers or are they just an annoyance? This week we chat to Kelly Noble Mirabella about a chatbot with personality. We discuss engagement rate and we have a botty superpower. Join the club Be sure to subscribe to The Digital Marketing Superhero Club by email to get […]
The post Kelly’s Favourite Bot: How Christina Milian Is Killing It With Chatbots – The Digital Marketing Superhero’s Club Volume 1 Chapter 4 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2019-03-2625 minThe Digital Marketing Superhero's ClubHow To Get A 2,500% ROI On Facebook Ads With Azriel Ratz – The Digital Marketing Superhero’s Club Volume 1 Chapter 3The Digital Marketing Superhero’s Club welcomes Azriel Ratz from Ratz Pack Media. Azriel is a Facebook ads genius, but you know what, when you talk to him what he says makes so much sense it seems simple. He shares the story of how he manages to get up to a 2,500% return on investment for […]
The post How To Get A 2,500% ROI On Facebook Ads With Azriel Ratz – The Digital Marketing Superhero’s Club Volume 1 Chapter 3 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2019-03-1829 minThe Digital Marketing Superhero's ClubRelationship Marketing With Jessika Phillips, Pots Of Gold And LinkedIn NetworkingThe Digital Marketing Superhero’s Club welcomes Jessika Phillips from Now Marketing Group. ‘Relationship Marketing’ may sound like a buzz word but when you master it like this week’s guest you can take the most unusual customer and build a campaign that gets phenomenal reach and sales. Listen below to find out how Jessika Phillips and […]
The post Relationship Marketing With Jessika Phillips, Pots Of Gold And LinkedIn Networking appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2019-03-1126 minThe Digital Marketing Superhero's ClubWait! This Isn’t The Blogcentric PodcastBlogcentric is coming of age. After over 3 years it’s evolving and becoming the Digital Marketing Superhero’s Podcast. Instead of my usual ramblings and tips it will become a magazine show including: My usual digital marketing and blogging tips A weekly Superpower. A tool or hack that will make life easier, quicker or more powerful. […]
The post Wait! This Isn’t The Blogcentric Podcast appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2019-03-1101 minThe Digital Marketing Superhero's ClubHow To Wrangle Your Time Management And Save Hours Every Week -With Amanda Brown – Blogcentric #127Sometimes working for yourself is a battle of the minds. There’s the mind that knows you have to get stuff done to make money. And then there’s the mind that wants to procrastinate or sit on the couch and surf the internet. How can the efficient mind win? Have you ever met one of those […]
The post How To Wrangle Your Time Management And Save Hours Every Week -With Amanda Brown – Blogcentric #127 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2019-01-1739 minSpiderworking's Blogcentric Podcast - Improve Your Blog With My Weekly ChallengesHow To Wrangle Your Time Management And Save Hours Every Week -With Amanda Brown – Blogcentric #126
2019-01-1739 minThe Digital Marketing Superhero's ClubCan Question And Answer Site Quora Attract Visitors To Your Blog? – Blogcentric #126Can a questions and answers site get people to visit your blog? I‘d heard rumours that Quora was a site that could drive a lot of website traffic so I thought I’d experiment. This is part 3 in our series on using unusual networks to drive traffic to your blog: In part 1 we experimented with […]
The post Can Question And Answer Site Quora Attract Visitors To Your Blog? – Blogcentric #126 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2018-11-2911 minThe Digital Marketing Superhero's ClubAre You Up For A Flippin Challenge? Can Using Flipboard Drive Traffic To Your Blog? – Blogcentric #125Can a tool designed for online curation drive traffic to your blog? Apparently so, I’ve heard accounts from many bloggers that Flipboard can drive a tonne of traffic. Can we replicate that success? Time to find out What the flip is Flipboard? Flipboard is an online curation tool, you find cool stuff on the web […]
The post Are You Up For A Flippin Challenge? Can Using Flipboard Drive Traffic To Your Blog? – Blogcentric #125 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2018-11-0514 minThe Digital Marketing Superhero's ClubThe Blogcentric ‘Get Readers’ Challenge: Can You Drive Traffic To Your Blog From Pinterest? – Blogcentric #124This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. Is it worth using networks like Pinterest? Quora? Medium to get more people to […]
The post The Blogcentric ‘Get Readers’ Challenge: Can You Drive Traffic To Your Blog From Pinterest? – Blogcentric #124 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2018-10-2221 minThe Digital Marketing Superhero's ClubHow My Blog Promotion Schedule Eliminates the Frankenstein’s Monster Effect – Blogcentric #123I used to make the mistake of rushing promotion of my blog posts. It’s silly, I spend a lot of time creating them you’d think I’d spend as much time as possible ensuring people read them. But there you are, I’d throw out a few quick lines on Twitter, Facebook and LinkedIn and move on […]
The post How My Blog Promotion Schedule Eliminates the Frankenstein’s Monster Effect – Blogcentric #123 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2018-10-0819 minThe Digital Marketing Superhero's ClubDon’t Panic About Voice Search, Get Personal With Your Copy: The Learn Inbound Special – Blogcentric #122Do you ever feel you are falling behind marketing trends? Should you worry about optimising your site for voice search? Wait, what? What even is voice search? What else should worry you about? It all moves so fast Keeping up with digital marketing trends is overwhelming. My solution is to attend the Learn Inbound conference […]
The post Don’t Panic About Voice Search, Get Personal With Your Copy: The Learn Inbound Special – Blogcentric #122 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2018-09-2227 minThe Digital Marketing Superhero's ClubHow To Use Facebook Live To Drive Traffic To Your Blog – Blogcentric 121Facebook is greedy, it wants all the people for itself, forever. It doesn’t want them to leave their site and go to yours. As bloggers and as businesses that’s definitely not what we want. We want people to read our blog and buy our stuff. The question is, is it possible to use Facebook Live […]
The post How To Use Facebook Live To Drive Traffic To Your Blog – Blogcentric 121 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2018-09-0822 minThe Digital Marketing Superhero's ClubHow Loren Bartley Created A Facebook Ad Management Client Process That Converts Up To 80% Of Referrals – Blogcentric #120When you are a new business, it’s easy to dive into client work as it comes but as your business grows, you need to put processes in place so you can streamline your client relationships and ensure you are delivering the best service every time. Having a good process in place reduces your stress and […]
The post How Loren Bartley Created A Facebook Ad Management Client Process That Converts Up To 80% Of Referrals – Blogcentric #120 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2018-08-231h 03The Digital Marketing Superhero's ClubThe Social Media Managers Toolkit: How To Stop Juggling And Start Shining – Blogcentric #119This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. The life of a social media manager is fun and it’s tough. It’s hard enough […]
The post The Social Media Managers Toolkit: How To Stop Juggling And Start Shining – Blogcentric #119 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2018-08-0934 minThe Digital Marketing Superhero's ClubThe Best Graphic Design Tools For Business Bloggers (Even if design isn’t your thing) – Blogcentric #118This post includes affiliate links. That means if you buy after clicking them I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The links are clearly marked in this post. It’s not just me is it? It’s getting harder to attract people to your […]
The post The Best Graphic Design Tools For Business Bloggers (Even if design isn’t your thing) – Blogcentric #118 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2018-07-2718 minThe Digital Marketing Superhero's ClubThe Story Of Creating And Marketing A Successful Digital Product – Blogcentric #117It was November 2017, and I was about to launch my first solo digital product. This is the story of that process. How do you launch and market a digital product from your website? I can’t promise to have all the answers but I will share the story of how I launched my first solo […]
The post The Story Of Creating And Marketing A Successful Digital Product – Blogcentric #117 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2018-07-1225 minThe Digital Marketing Superhero's ClubSelling To Your Off Topic Blog Visitors With Digital Products – Blogcentric 116I’d been using YouTube for a while when I took a closer look at my stats. I’d been getting great viewer numbers. Now it was time to find out who those viewers were. I was hoping to find that the people watching were my ideal customer. People running small businesses in Ireland. What I found was […]
The post Selling To Your Off Topic Blog Visitors With Digital Products – Blogcentric 116 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2018-06-2919 minThe Digital Marketing Superhero's ClubShould You? Would You? Use An Advertising Network On Your Site? – The Blog Monetisation Series Part 2Did I ever tell you about the time I made €3.88 from my website? My first blog was hosted on Blogger. When I signed up, it asked me if I wanted to run ads on the site and I thought, sure, why not? Back then AdSense, ads created by Google placed on my site, were […]
The post Should You? Would You? Use An Advertising Network On Your Site? – The Blog Monetisation Series Part 2 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2018-06-0713 minThe Digital Marketing Superhero's ClubCha-ching! How To Monetise Your Blog With Affiliate Marketing – The Blog Monetisation Series Part 1I just looked at my bank account and there was an unexpected payment of €60. And that is why I love affiliate marketing. It’s a nice bit of extra income that I get from doing very little. When you start a business blog, you do it with your business goals in mind. You want to […]
The post Cha-ching! How To Monetise Your Blog With Affiliate Marketing – The Blog Monetisation Series Part 1 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2018-05-2420 minThe Digital Marketing Superhero's ClubMeet The Scientist Behind The AgoraPulse Social Media Lab Podcast & Blog – Blogcentric #113How many people in the world blog about what you blog about? How niche is your niche? In the age of content shock, how can you create something that gets noticed and read? AgoraPulse took a punt last year and tried something new. They added a new blog (and podcast) to their site with the […]
The post Meet The Scientist Behind The AgoraPulse Social Media Lab Podcast & Blog – Blogcentric #113 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2018-05-1030 minThe Digital Marketing Superhero's ClubWhat Would You Do If Facebook Shut Down Tomorrow? Blogcentric #112This post includes an affiliate link. That means if you buy after clicking it I get a cut of the profits. I only subscribe to affiliates when I have tried and love a product. The link is clearly marked in this post. What would you do if Facebook shut down tomorrow? Do you have a […]
The post What Would You Do If Facebook Shut Down Tomorrow? Blogcentric #112 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2018-04-2626 minThe Digital Marketing Superhero's ClubWhat Would You Do If Millions Of People Visited Your Blog Today? An Interview With Ian Anderson Gray – Blogcentric #111What would you do if millions of people suddenly visited your blog? That’s something live streaming expert Ian Anderson Gray had to face when one of his posts went viral. This week I talked to Ian about his blog and got his inside tips on creating Facebook live broadcasts. Listen to the interview below I’ve […]
The post What Would You Do If Millions Of People Visited Your Blog Today? An Interview With Ian Anderson Gray – Blogcentric #111 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2018-04-1224 minThe Digital Marketing Superhero's ClubThe 6 Facebook Features You Probably Missed That Will Kick Start Your Engagement – Blogcentric #110Facebook is a strong channel for promoting our blog posts but if we want to get real results, if we want to drive people to click our links we need to build an engaged audience. Facebook moves fast, they are always adding new features. If you blink you may miss them. Here are just a […]
The post The 6 Facebook Features You Probably Missed That Will Kick Start Your Engagement – Blogcentric #110 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2018-03-2917 minThe Digital Marketing Superhero's ClubNotes from Social Media Marketing World 2018 – Lead Magnets & Looking Good On Instagram #SMMW18 – Blogcentric #109Is going to a conference a waste of time? It’s not just the price of the ticket. You have to find somewhere to stay, you have to travel there and back and you have to take time out from work to attend. That’s massive. How can you know if it’s worth your time? I have […]
The post Notes from Social Media Marketing World 2018 – Lead Magnets & Looking Good On Instagram #SMMW18 – Blogcentric #109 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2018-03-1528 minThe Digital Marketing Superhero's ClubIt’s Not Facebook, It’s You – Should You Give Up On Facebook Marketing? – Blogcentric 108Facebook marketing got tough. Businesses all over the world are staring at their reach and engagement stats and wondering if it’s time to give up on Facebook altogether. Can small businesses still succeed on Facebook in the age of the strict algorithm? Louise McDonnell, author of ‘Facebook Marketing – The Essential Guide For Irish Organisations‘ […]
The post It’s Not Facebook, It’s You – Should You Give Up On Facebook Marketing? – Blogcentric 108 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2018-02-1632 minThe Digital Marketing Superhero's ClubBlowing Hot & Cold: How To Use Facebook Ads To Build Warm Audiences That Convert – Blogcentric 107First impressions matter. When we see someone for the first time we make all sorts of snap judgements about them. They may not be accurate or fair but we make them all the same. We know about first impressions. That’s why we brush our hair and pick the cat hairs off ourselves before we go […]
The post Blowing Hot & Cold: How To Use Facebook Ads To Build Warm Audiences That Convert – Blogcentric 107 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2018-02-0117 minThe Digital Marketing Superhero's ClubMaking An Appointment In Someone Else’s World: How To Get The Big Stuff Done – Blogcentric #106According to the internet, the 17th of January is the day we give up on our new-years resolutions. That was yesterday, did you? If you had a blip or even if you are still hanging in there today’s show is for you. I interview productivity expert Grace Marshall. She shares her tips on getting stuff […]
The post Making An Appointment In Someone Else’s World: How To Get The Big Stuff Done – Blogcentric #106 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2018-01-1831 minThe Digital Marketing Superhero's ClubThe Curse Of The Evaporating Blog Ending And How To Fix It – Blogcentric #105Endings are hard. They are a curse that haunt us. We’ve finished the post but have we ended it? Have you ever read a great blog post or article and it’s started to evaporate towards the end? Not only have I read posts like that, I’ve written them too. So how should you end your […]
The post The Curse Of The Evaporating Blog Ending And How To Fix It – Blogcentric #105 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2018-01-0410 minThe Digital Marketing Superhero's ClubWill You Nurture Your Scanners? How To Write Online Content That People Just Get – Blogcentric #104When you write your content are you writing for online readers? Are they getting the most out of what you write? Heartbreaking as it is we read differently on the web than we read print. If you want to keep your readers reading to the end of your post you need to make your text […]
The post Will You Nurture Your Scanners? How To Write Online Content That People Just Get – Blogcentric #104 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-12-2113 minThe Digital Marketing Superhero's ClubHow To Write Subheadings That Keep Your Readers Reading – Blogcentric #103Are your blog subheadings an afterthought? Do you need them? Could they be the secret to getting people to read more and stay on site longer? Listen below to find out how to write subheadings that keep your readers on site Sometimes I visit a blog post and I just can’t face it. I’ll read […]
The post How To Write Subheadings That Keep Your Readers Reading – Blogcentric #103 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-12-0712 minThe Digital Marketing Superhero's ClubWe Need To Talk About Your Blog Introduction – Examples & Inspiration – Blogcentric #102I was a teenager when I first read the words “It was a bright cold day in April, and the clocks were striking thirteen.” I was hooked. George Orwell’s 1984 has remained one of my favourite books ever since. In this, the first part of a series on how to write blog posts that people […]
The post We Need To Talk About Your Blog Introduction – Examples & Inspiration – Blogcentric #102 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-11-2315 minThe Digital Marketing Superhero's ClubGDPR Is Coming To Get You – What You Need To Know – Blogcentric #101GDPR (General Data Protection Regulation) is coming and it’s something I know is scaring a lot of small business owners and marketers. I too have been nervous so I put a call out on Facebook and LinkedIn for someone to come on to the podcast and talk us through the basics. Annabel Kaye from KoffeeKlatch […]
The post GDPR Is Coming To Get You – What You Need To Know – Blogcentric #101 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-11-0924 minThe Digital Marketing Superhero's ClubHappy Centenary To The Blogcentric Podcast – A Story In 7 Episodes – Blogcentric #100This week the Blogcentric podcast hits 100 episodes. I listened back to the seven episodes that helped it grow and recorded my reactions. What episodes did I choose? Listen below 1. First Episode: Improve Your Blog – Bite The Bullet, Have A Clearout Would I cringe when I listened back to episode 1? There’s been something […]
The post Happy Centenary To The Blogcentric Podcast – A Story In 7 Episodes – Blogcentric #100 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-11-0316 minThe Digital Marketing Superhero's ClubTips For Speaking On Camera – 5 Ways To Prepare For Your Next Video Shoot – Blogcentric #99When someone pulls out a video camera or points their phone at you, do you head for the hills? Even if you know it’s important, stepping in front of the camera can be terrifying. Eamonn O’brien from The Reluctant Speakers Club gets a phenomenal amount of views on YouTube. We’re running the Go Do Video […]
The post Tips For Speaking On Camera – 5 Ways To Prepare For Your Next Video Shoot – Blogcentric #99 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-10-2625 minThe Digital Marketing Superhero's ClubThe Super Duper Catchy Blog Title Challenge – Are You In? – Blogcentric #98Writing catchy blog titles is an art. If you can master it you’ll find more people clicking through to read the post you spent hours crafting. Many abandon the title until the last minute, many don’t give it a thought but I can almost guarantee if you write better more catchy blog titles you’ll get […]
The post The Super Duper Catchy Blog Title Challenge – Are You In? – Blogcentric #98 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-10-1912 minThe Digital Marketing Superhero's ClubThe True Story Of How I Grew My Blog From Mediocre To Multi Award Winning In 2 Years – Blogcentric #97It wasn’t that I wanted to win awards although it’s nice to get them. It’s that I wanted more from my blog. Last week I won an award, actually 2 awards in Blog Awards Ireland, one gold and one bronze. That totals three for my blog this year. Today I want to tell you the […]
The post The True Story Of How I Grew My Blog From Mediocre To Multi Award Winning In 2 Years – Blogcentric #97 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-10-1219 minThe Digital Marketing Superhero's ClubUse These Blog Editing Tools To Take Your Content From Meh To Yeah – Blogcentric #96Do you edit your blog posts or do you just publish and wish for the best? I’ve done both and I know it’s the ones I edit that I’m the proudest of. In this post, we’re going to look at six blog editing tools that take the pain out of editing On blog editing I’m […]
The post Use These Blog Editing Tools To Take Your Content From Meh To Yeah – Blogcentric #96 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-10-0516 minThe Digital Marketing Superhero's ClubGet More People To Share Your Blog Posts On Social Media -Build A Bigger Audience – Blogcentric #95If no one shares your blog posts on social media do they really exist? How can you get more of the right people to share your posts on social media? This is part two of a series that accompanies the workbook ‘How to get the right people to read your blog’. You can download your […]
The post Get More People To Share Your Blog Posts On Social Media -Build A Bigger Audience – Blogcentric #95 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-09-2913 minThe Digital Marketing Superhero's ClubHow To Increase Visitors To Your Blog By Testing Topics – Blogcentric #94You blog, you measure, you blog but sometimes it seems like it’s not worth it, sometimes your reader figures get you down. How can you increase visitors to your blog? There’s no point blogging if no one is reading, there’s no point producing content your audience doesn’t want to read. I’ve been writing an eBook, […]
The post How To Increase Visitors To Your Blog By Testing Topics – Blogcentric #94 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-09-2111 minThe Digital Marketing Superhero's ClubTech Arrgh: How Sandra Tripled Click Throughs To Her Event Page Using Structured Data – Blogcentric #93There’s something simple you can do that will improve the way your website appears in search engine results and the click through rate to your pages. It sounds techie but it turns out it’s straightforward. This is the fourth episode in our series called Tech Arrghhh in which I try and demystify some common tech […]
The post Tech Arrgh: How Sandra Tripled Click Throughs To Her Event Page Using Structured Data – Blogcentric #93 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-09-1431 minThe Digital Marketing Superhero's ClubTech Arrgh: Should You Get A Secure Certificate For Your Website Or Blog? – Blogcentric #92What is https? What is a secure certificate? Do you need to worry about this for your site? Some website and blog owners that use Google Search Console got a shock recently. They got an email from Google telling them that from October 2017 some pages on their sites were going to come with a warning […]
The post Tech Arrgh: Should You Get A Secure Certificate For Your Website Or Blog? – Blogcentric #92 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-09-0711 minThe Digital Marketing Superhero's ClubArgh Tech: Is It OK To Republish Your Blog Posts On LinkedIn, Medium and Facebook? – Blogcentric #91Is it ok to republish your blog posts on LinkedIn, Medium and Facebook? This is something many ask and few are able to answer. I’m going to investigate. This is part 2 of our ‘Tech arrghh’ series where I try and answer some of those burning techie questions. In part 1 we looked at UTM […]
The post Argh Tech: Is It OK To Republish Your Blog Posts On LinkedIn, Medium and Facebook? – Blogcentric #91 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-08-3118 minThe Digital Marketing Superhero's ClubTech Arrgh: Why You Need To Get Nerdy With UTM Tracking Links – Blogcentric #90UTM tracking links will: Help you understand which Facebook groups you post to are driving the most traffic to your website. Help you see which emails you send are driving traffic to your website Which tweets are driving the most traffic to your website Help you see what online traffic is delivering the most sales […]
The post Tech Arrgh: Why You Need To Get Nerdy With UTM Tracking Links – Blogcentric #90 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-08-2416 minThe Digital Marketing Superhero's ClubWriters Workout: Want To Be Remembered? Get Creative With Your Blog Writing – Blogcentric #89Creative writing, that’s just for novels and short stories, isn’t it? Or could it help you build those writing muscles and add a bit of seasoning to your blog? This is the last part in my series on flexing your writing muscles: In episode 86 I challenged you to try Morning pages. I was sceptical […]
The post Writers Workout: Want To Be Remembered? Get Creative With Your Blog Writing – Blogcentric #89 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-08-1711 minThe Digital Marketing Superhero's ClubWriters Workout: Why You Need A Blogging Buddy To Jump Start Your Motivation – Blogcentric #88There is only so far you can improve by yourself, getting a blog buddy will challenge you to be a better blogger and keep you motivated. This is the third post in our series on writers workouts: In episode 86 we looked at “morning pages’ which despite my initial scepticism I’m still using and […]
The post Writers Workout: Why You Need A Blogging Buddy To Jump Start Your Motivation – Blogcentric #88 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-08-1013 minThe Digital Marketing Superhero's ClubWriters Workout – Two Tools That Force You To Write Concisely – Blogcentric #87We know jargon and buzzwords are a turn off for our readers but could cluttering your posts with these words be bad for your writing too? We’re looking at simplicity in this the second in our series on flexing your writing muscles. Learning The Art Of Blogging Simplicity This week is week 2 of the […]
The post Writers Workout – Two Tools That Force You To Write Concisely – Blogcentric #87 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-08-0317 minThe Digital Marketing Superhero's ClubWhat’s Happened To The Blogcentric Podcast? – Blogcentric #85What’s happened to the Blogcentric podcast? It’s been two weeks and no show. I’m sorry! There was a family emergency and I had to go home to my parents in the highlands of Scotland where there’s virtually no internet. So no podcast, no video, no blog. I’m back now and I’m recording a new four-part […]
The post What’s Happened To The Blogcentric Podcast? – Blogcentric #85 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-07-2001 minThe Digital Marketing Superhero's ClubPodcasts, The Surprisingly Effective Content For Your Business – An Interview With Colin Gray – Blogcentric #84There’s one type of content that you should be creating that will deliver better results, sales and conversions than your blog alone. Podcasts. Or that’s what this week’s guest claims. Colin Gray started podcasting when he was teaching at Edinburgh Napier University. The series he recorded as a course for lecturers back then formed the […]
The post Podcasts, The Surprisingly Effective Content For Your Business – An Interview With Colin Gray – Blogcentric #84 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-06-3035 minThe Digital Marketing Superhero's ClubThe Lazy Marketers Guide To Keyword Research – Blogcentric #83How can you get more people to read your blog posts? Almost every day I see that question pop up in a blogging group or on Twitter and it’s a hard one to answer. It used to be easier. When I started blogging there wasn’t that much competition out there. I lucked out and a […]
The post The Lazy Marketers Guide To Keyword Research – Blogcentric #83 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-06-2213 minThe Digital Marketing Superhero's ClubUnlocking The Mysteries Of PR With Janet Murray – Blogcentric #82What is PR? How can we use our blogs and social media to get us PR? How do you pitch ideas to journalists? PR is one of those terms that can seem mysterious and weird to those of us who are used to marketing our businesses online. It seems big, alien and intimidating. The idea […]
The post Unlocking The Mysteries Of PR With Janet Murray – Blogcentric #82 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-06-1544 minThe Digital Marketing Superhero's ClubBelieve It Or Not Blog Measurement Can Be Fun – Blogcentric #81Creating content takes time. Sometimes it takes a lot of time. How do you know that time isn’t wasted? You gotta measure. Today we’re going to talk about blog measurement. Measurement has been a journey for me. When I first started blogging all I looked at were the numbers. How many people visited my site, […]
The post Believe It Or Not Blog Measurement Can Be Fun – Blogcentric #81 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-06-0920 minThe Digital Marketing Superhero's Club6 Things I Learned About Blogging From Ann Handley – Blogcentric #80This time last year I didn’t know who Ann Handley was. Really! What do you mean you don’t either? In fairness, my friends may have been mentioning her name for a while but it took time to sink in. I met her at Social Media Marketing World, I bought her book and now I’m a […]
The post 6 Things I Learned About Blogging From Ann Handley – Blogcentric #80 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-06-0111 minThe Digital Marketing Superhero's ClubTransform Your Readers Into Enthusiastic Customers Using The Circle Of Trust Content Plan – Blogcentric #79Do your readers trust you? Do they trust you enough to buy from you? How can you build and nurture that trust? The ‘Circle of Trust Content Plan’ is designed specifically to help you do just that. When I started my first business I made the mistake many new business owners made. I launched my business […]
The post Transform Your Readers Into Enthusiastic Customers Using The Circle Of Trust Content Plan – Blogcentric #79 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-05-2521 minThe Digital Marketing Superhero's ClubThese Are The Robots You’re Looking For – Can You Grow Your Blog With Facebook Messenger Bots? – Blogcentric #78Facebook messenger chatbots aren’t just the hot new thing, they’re a great way to promote your blog and build stronger connections with your audience. Listen and find out how I’ve been messing with Facebook messenger bots There’s something about Facebook chatbots that excite me. I remember my first one. Pegg, the Sage chatbot that assists […]
The post These Are The Robots You’re Looking For – Can You Grow Your Blog With Facebook Messenger Bots? – Blogcentric #78 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-05-1817 minThe Digital Marketing Superhero's ClubHave You Got A Work Bible? How To Be More Productive And Make Your Job Easier – Blogcentric #77A long time ago in a place not so far away, just when I was beginning to set up my first business I was a temp. I was sent to different offices each week to complete admin work, answer the phone and various other office related duties. One week I was sent to a very […]
The post Have You Got A Work Bible? How To Be More Productive And Make Your Job Easier – Blogcentric #77 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-05-1120 minThe Digital Marketing Superhero's ClubThe Plan: Fit Everything Into Your Working Week, Every Week – Blogcentric #76Trying to be productive is like being on a diet. You’ll be trundling along for a while making progress and then you slip. So here I am again, the night before my podcast is to go live and I’m writing. What went wrong and what did I achieve? Listen to find out. The story so […]
The post The Plan: Fit Everything Into Your Working Week, Every Week – Blogcentric #76 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-05-0415 minThe Digital Marketing Superhero's ClubHow Long Do We Actually Spend On Digital Marketing? – Blogcentric #75How long are you spending on digital marketing each week? You can guess or you can know. This is part two in a series of podcasts and posts on getting ahead with your blog content. Last week I set the challenge. This week I’m measuring time. How long do we actually spend on digital marketing? People […]
The post How Long Do We Actually Spend On Digital Marketing? – Blogcentric #75 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-04-2717 minThe Digital Marketing Superhero's ClubChallenge: Is It Really Possible To Get A Month Ahead With Your Blog Content? – Blogcentric #74Do you have a time management problem? Do you dream of a time when you get blog content written well in advance? Do you struggle to find time for digital marketing? If so this week’s episode of the Blogcentric podcast, part one of a series if for you: Productivity ugh! Last week I published a […]
The post Challenge: Is It Really Possible To Get A Month Ahead With Your Blog Content? – Blogcentric #74 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-04-2013 minThe Digital Marketing Superhero's Club[Listen] Yes You Can – Create Great Content At Conferences – Blogcentric #73Events and conferences can be amazing both for learning and relationship building but how can you create content at and around the events you attend? That’s what we’ll look at in this week’s podcast. I’m just back from a conference, the Sage Summit in London, and before that, I was just back from a conference […]
The post [Listen] Yes You Can – Create Great Content At Conferences – Blogcentric #73 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-04-1324 minThe Digital Marketing Superhero's ClubUnicorns And Aunties – What We Learned At Social Media Marketing World – Blogcentric #72What did we learn at Social Media Marketing World? I grabbed Maryrose Lyons from Bright Spark Consulting and Kate McQuillan from Pet Sitters Ireland at LA airport on our way home and we discussed some of our highlights from the event. Mark Schaefer Mark was one of my fist interviews on this Podcast, we all […]
The post Unicorns And Aunties – What We Learned At Social Media Marketing World – Blogcentric #72 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-03-3031 minThe Digital Marketing Superhero's ClubA Better System for SEO: An Interview With Fresh Banana’s Ray FieldWhat can you do on your website to appear higher in search rankings? How can you find keywords now that keyword planner is pay to play? What is a long tail keyword anyway? Ray Field from FreshBananas, an ex-fireman built his first website in 1996. 1996, I’d only been in Ireland a year then and […]
The post A Better System for SEO: An Interview With Fresh Banana’s Ray Field appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-03-2338 minThe Digital Marketing Superhero's ClubWhat Social Networks Should You Be Using To Promote Your Business And Blog? – Blogcentric #70What social networks should you be using to promote your business? How do you choose the ones that will be most effective for you? Do you ever get that feeling that you are doing too much? You’ve updated Instagram, now Facebook, now Twitter, what about Snapchat? Have you looked at LinkedIn recently? What about that […]
The post What Social Networks Should You Be Using To Promote Your Business And Blog? – Blogcentric #70 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-03-1615 minThe Digital Marketing Superhero's ClubDo People Know What You Do? A Business Bloggers Guide To Honing Your Message – Blogcentric #69Do you struggle to tell people what your business does? Does your blog and website make it clear? How can you hone your business message? I hate it when I’m out socially and someone asks me what I do. I tend to mumble and say ‘aww it’s boring‘. I think part of me is scared that […]
The post Do People Know What You Do? A Business Bloggers Guide To Honing Your Message – Blogcentric #69 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-03-0917 minThe Digital Marketing Superhero's ClubMarketing Automation – Not As Complicated As You Might Think – Blogcentric #68What is marketing automation? Is it complicated? Where do you start? That’s what we’ll talk about in this post. As businesses we spend a lot of time doing routine work. We need customers and that or course should be our focus but can we spend our time more efficiently? Can we implement a system that […]
The post Marketing Automation – Not As Complicated As You Might Think – Blogcentric #68 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-03-0238 minThe Digital Marketing Superhero's ClubBeyond The Boost Post Button: A Business Bloggers Guide To Facebook Advertising – Blogcentric #67Do Facebook ads work? Should you be using them to drive traffic to your blog posts? How much do they cost? That’s what we’ll look at in this Facebook ads guide for bloggers. The problem with Facebook I have a love hate relationship with Facebook. I love the way it keeps me in touch with my […]
The post Beyond The Boost Post Button: A Business Bloggers Guide To Facebook Advertising – Blogcentric #67 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-02-2322 minThe Digital Marketing Superhero's ClubIn Pursuit Of The Perfect Email Subscriber: How To Use Lead Incentives To Build A Better Audience – Blogcentric #66Are you struggling to grow your blog’s email subscribers? Are the people who subscribe actually interested in what you do? In this post I’m tackling something that was on my ‘Yup I’ll do that one-day’ list for way too long. Something that sat at the bottom of my todo list, nagging me for months on […]
The post In Pursuit Of The Perfect Email Subscriber: How To Use Lead Incentives To Build A Better Audience – Blogcentric #66 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-02-1620 minThe Digital Marketing Superhero's ClubHow To Use Blog Commenting To Build Better Business Relationships – Blogcentric #65People are always talking about building relationships but how do we do it? Are we overlooking the one thing that could be the biggest relationship builder of all? Blog commenting. Relationship building is definitely one of the most important parts of business success both online and offline. As customers we want to get to know […]
The post How To Use Blog Commenting To Build Better Business Relationships – Blogcentric #65 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-02-0915 minThe Digital Marketing Superhero's ClubFeel The Fear And Network Anyway – Blogcentric #64Does the word ‘Networking’ strike fear into your heart? Do you hate walking into a room full of strangers? What has that got to do with blogging anyway? When we talk about promoting our blogs we tend to think of what we can do online to push our content out. We Tweet, we share on […]
The post Feel The Fear And Network Anyway – Blogcentric #64 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-02-0217 minThe Digital Marketing Superhero's ClubHow To Use Email Subscriptions On Your Blog To Build Loyalty And Trust – Blogcentric #63How can you get people to come back to your blog over and over again? How can you capture the attention of new site visitors and get them to return? Build an email subscription list for your blog. Repeat readers are the best, the more someone visits your blog the more they’ll trust you, the […]
The post How To Use Email Subscriptions On Your Blog To Build Loyalty And Trust – Blogcentric #63 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-01-2623 minThe Digital Marketing Superhero's ClubContent Discovery – How To Find Content That Rocks – Blogcentric #62Content discovery is an important part of what we do as bloggers and marketer. Finding great content that inspires can make you a better writer, a better marketer and a better curator. But where do we start? Small business bloggers face a problem. A good writer should read, a good marketer should curate content but […]
The post Content Discovery – How To Find Content That Rocks – Blogcentric #62 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-01-1918 minThe Digital Marketing Superhero's ClubInterviewing Experts – The Easy Way To Grow Your Audience – Blogcentric #61Interviewing experts for your blog is easier than running a guest blogging programme and you’ll see similar results. A few weeks ago we talked about running a guest blogging programme. There were lots of advantages. It would help you add expertise outside your knowledge base to your site, help you reach a larger and different […]
The post Interviewing Experts – The Easy Way To Grow Your Audience – Blogcentric #61 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-01-1214 minThe Digital Marketing Superhero's ClubBeat Imposter Syndrome With STOP, SWAP, SCRIBE – An Interview With Frederique MurphyDo you have imposter syndrome? That niggling voice in the back of your head telling you that you aren’t good enough? Does it get in the way of your blogging and business? Until 2016 I didn’t understand the term ‘Mindset’ it seemed a bit airy fairy to me. But something happened in 2016. I had […]
The post Beat Imposter Syndrome With STOP, SWAP, SCRIBE – An Interview With Frederique Murphy appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2017-01-0534 minThe Digital Marketing Superhero's ClubGet Your New Year Into Gear – The Ultimate To-Do List – Blogcentric #59Are you bubbling over with ideas for the new year? What have you got on your list for the day you get back to work? This week we’ll look at how to get that stuff done in 2017. Time off can be a wonderful thing for a small business owner. You get to sleep you […]
The post Get Your New Year Into Gear – The Ultimate To-Do List – Blogcentric #59 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2016-12-2917 minThe Digital Marketing Superhero's ClubShould You Be Using Instagram To Boost Your Small Business Blog? – Blogcentric #58Is Instagram a good fit for your business blog? How can you make yourself stand out? Is it a good platform for promoting your blog? Sue B. Zimmerman is a serial entrepreneur, she started her first business when she was 13 and had her first $1 million at the age of 22. In total she’s […]
The post Should You Be Using Instagram To Boost Your Small Business Blog? – Blogcentric #58 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2016-12-2229 minThe Digital Marketing Superhero's ClubAre You Ready To Publish Your Next Blog Post? 26 Things You Might Have Forgotten – Blogcentric #57Do you hit publish on a blog post then remember something you were supposed to do before you clicked? Do you do this more than once on each post? If so, this is for you. Listen below to find out what you should check before you publish Download your checklist here The Problem I don’t […]
The post Are You Ready To Publish Your Next Blog Post? 26 Things You Might Have Forgotten – Blogcentric #57 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2016-12-1520 minThe Digital Marketing Superhero's ClubHow Long Should A Blog Post Be? – Blogcentric #56How long should a blog post be? Is long form content better? Should you write thousands of words? Or are short, to the point posts better? In this week’s podcast, I’m going to attempt to answer the question. How long should a blog post be? I’ve been seeing a lot of comment saying longer is […]
The post How Long Should A Blog Post Be? – Blogcentric #56 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2016-12-0819 minThe Digital Marketing Superhero's ClubHow To Reach New Readers With A Guest Blogging Strategy – Blogcentric #55What if I told you that you could reach a whole bunch of new people with your blog, people who hadn’t heard of you before? What if I told you there was a way to expand the range of relevant topics you cover on your blog? Well there is. A guest blogging program may be […]
The post How To Reach New Readers With A Guest Blogging Strategy – Blogcentric #55 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2016-12-0119 minThe Digital Marketing Superhero's Club10 Christmas Blog Topics To Help You Get Ahead With Your Seasonal Content Schedule – Blogcentric #54What do you do with your blog at Christmas? Do you put it on hold for a week or two? Do you carry on as normal or do you create seasonal content? If you want to create seasonal content but don’t know where to start I’ve got 10 Chirstmas blog topic ideas that will help […]
The post 10 Christmas Blog Topics To Help You Get Ahead With Your Seasonal Content Schedule – Blogcentric #54 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2016-11-2416 minThe Digital Marketing Superhero's ClubUsing Your Blog To Turbo Power Your Marketing Message – Blogcentric #53What makes a business blog successful? What type of content makes the most sales? How can working with other bloggers help you grow? The name ‘Mick’s Garage’ suggests a local garage, the garage round the corner where you bring your car for a service. In fact, it’s a large organisation supplying car parts that has […]
The post Using Your Blog To Turbo Power Your Marketing Message – Blogcentric #53 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2016-11-1727 minThe Digital Marketing Superhero's ClubA Year Of Podcasting: The Listener Episode – Blogcentric Podcast #52What keeps you podcasting for a year? For me it’s the listeners so I decided to hand over the anniversary show to them. This week marks a year of the Blogcentric podcast. 12 months ago I sat in front of my computer, Skype headset on and recorded episode 1. My plan was to improve my […]
The post A Year Of Podcasting: The Listener Episode – Blogcentric Podcast #52 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2016-11-1025 minThe Digital Marketing Superhero's ClubA Short, Beginners Guide To Guest Blogging And Why You Need To Do It – Blogcentric #51Guest posting has a bad name. Back in 2014 the head of Google’s spam team Matt Cutts told us to stop doing it. That guest blogging for SEO is dead. But in 2016 it’s still an effective way of building your brand or business online and if you do it well you could still benefit […]
The post A Short, Beginners Guide To Guest Blogging And Why You Need To Do It – Blogcentric #51 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2016-11-0321 minThe Digital Marketing Superhero's ClubHow To Use Writing Frames To Beat Your Bloggers Block, Write Quicker & Focus – Blogcentric #50What is a writing frame and how can it help you beat bloggers block? Do you find yourself sitting in front of the computer screen trying to wrangle words so they make sense? So they are persuasive? So they mean something? If so you could be suffering from the worst type of bloggers block. But […]
The post How To Use Writing Frames To Beat Your Bloggers Block, Write Quicker & Focus – Blogcentric #50 appeared first on Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support.
2016-10-2712 min