Shows
The Culture of...The Culture of... Traditional Advertising—Episode 8If you enjoy the podcast: like, subscribe, share, and say nice things about us (or give us a 5-star review)—it truly helps us out! In addition: If you'd like to go by show segment: 00:00 Introduction 01:40 Rising Above the Noise 08:08 Decoded 28:36 Longer Than a Moment 37:00 Built on Vibes 41:48 Let That Sit If you want to support us even further, join our PATREON [https://www.patreon.com/thecultureofpod] for as low as $6 a month, MERCH discounts, and you will get monthly shout outs as a show producer! Speaking of...
2026-02-0343 min
The Culture of...The Culture of... Belief SystemsIf you enjoy the podcast: like, subscribe, share, and say nice things about us (or give us a 5-star review)—it truly helps us out! If you want to support us even further, join our PATREON [https://www.patreon.com/thecultureofpod] for as low as $6 a month, MERCH discounts, and you will get monthly shout outs as a show producer! Speaking of MERCH... [https://www.thecultureofpod.com/store]! Wear the culture on your sleeve, or bag, or mug... Gary J. Nix and Amber Chenevert, PhD discuss the evolution and critique of belief systems in advertising. Th...
2026-01-2139 min
The Culture of...The Culture of... Reinvention — Episode 6If you enjoy the podcast: like, subscribe, share and give us a 5-star review—it truly helps us out! If you want to support us even further, join our PATREON [https://www.patreon.com/thecultureofpod] for as low as $6 a month, BONUS episodes, MERCH discounts, AND monthly shout-outs as a show producer! Get your name out there! Speaking of MERCH... [https://www.thecultureofpod.com/store]! Wear the culture on your sleeve, or bag, or mug... Hosts and strategists Gary J. Nix and Amber Chenevert discuss the nuanced difference between cultural appreciation and appropriation. In...
2026-01-0740 min
The Culture of...BONUS GIFT—Appreciation vs. Appropriation: DCNSTRCTDAs we take our time to rest and recharge for 2026, let's celebrate the holidays even more with conversation! Here is one more episode of our bonus, deep dive, companion podcast, DCNSTRCTD! AND if you want to see more of these bonus episodes (they will be going back behind the paywall)... JOIN OUR PATREON at the $6 tier at: https://patreon.com/thecultureofpod SEE YOU AGAIN in 2026!
2025-12-1029 min
The Culture of...The Culture of... Appreciation vs. Appropriation — Episode 5If you enjoy the podcast: like, subscribe, share and give us a 5-star review—it truly helps us out! If you want to support us even further, join our PATREON [https://www.patreon.com/thecultureofpod] for as low as $6 a month, MERCH discounts, and you will get monthly shout outs as a show producer! Speaking of MERCH... [https://www.thecultureofpod.com/store]! Wear the culture on your sleeve, or bag, or mug... Hosts and strategists Gary J. Nix and Amber Chenevert discuss the nuanced difference between cultural appreciation and appropriation. They emphasize that cul...
2025-12-0343 min
The Culture of...FREE BONUS—Belonging: DCNSTRCTDWe're turning Thanksgiving into thanks for giving this week by putting our bonus, deep dive, companion podcast, DCNSTRCTD, out here for you to watch and engage with! If you enjoy these let us know! AND if you want to see more of these bonus episodes (we do one after every regular episode of The Culture of...) JOIN OUR PATREON at the $6 tier at: https://patreon.com/thecultureofpod
2025-11-2534 min
The Culture of...The Culture of... Belonging — Episode 4If you enjoy the podcast: like, subscribe, share and give us a 5-star review—it truly helps us out! If you want to support us even further, join our PATREON [https://www.patreon.com/thecultureofpod] for as low as $6 a month, MERCH discounts, and you will get monthly shout outs as a show producer! Speaking of MERCH... [https://www.thecultureofpod.com/store]! Wear the culture on your sleeve, or bag, or mug... Hosts and strategists Gary J. Nix and Amber Chenevert, PhD discuss the concept of belonging in society and business, emphasizing its im...
2025-11-1938 min
The Culture of...The Culture of... Futureproofing — Episode 3Hosts and strategists Gary J. Nix and Amber Chenevert discuss the concept of future-proofing a brand, emphasizing the balance between short-term wins and long-term success. They highlight the tension between immediate market demands and maintaining brand authenticity. Amber points out that chasing trends without understanding customer culture can lead to short-term losses. Gary stresses the importance of aligning brand values with consumer culture and continuously adapting to evolving consumer demographics. If you enjoy the podcast: like, subscribe, share and give us a 5-star review—it truly helps us out! If you're interested in su...
2025-11-0536 min
The Culture of...The Culture of... Data — Episode 2 f. Sequoyah Glenn, MBAIn Episode 2 of "The Culture of Podcast," co-hosts Gary J. Nix and Amber Chenevert, PhD discuss the importance of data and insights in marketing strategy with guest Sequoyah Glenn, MBA. Sequoyah, a self-proclaimed data nerd and strategist, emphasizes the need for businesses to convert data into actionable insights, likening data to currency that must be strategically converted. They highlight the significance of primary research and the ethical use of data, citing examples like Sunday's zero-party data. The discussion also touches on the importance of understanding business fundamentals and the role of human experience in data collection and...
2025-10-2246 min
The Culture of...The Culture of... Startups — Episode 1 Amber Chenevert, PhD & Gary J. Nix discuss the uncomfortable tension between America's startup mythology and the harsh material reality facing entrepreneurs today. This isn't another "hustle harder" conversation—it's a strategic breakdown of why the "bootstrap success" narrative often fails real people trying to build real businesses.
2025-10-0737 min
The Culture of...The Culture of... Why — Episode 0 In this inaugural episode, brand strategists Amber Chenevert, PhD and Gary J. Nix introduce their podcast that refuses to treat culture as simple trend-watching. Born from inspiration at Blackweek 2024, this show dives beneath surface-level cultural moments to examine their deeper strategic implications for brands and businesses.
2025-10-0725 min
Sweathead, A Strategy PodcastIs Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&RAmber Chenevert is Managing Director, Strategy & Insights as well as Global Culture Studio Lead at VMLY&R. She's a PhD and has taught advertising.
In this episode we discuss a question that's been on her mind recently: "Is niche marketing making it harder to reach ppl?"
You can find Amber here: https://www.linkedin.com/in/amber-chenevert-phd-027a4b1/
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You can find the Sweathead report What Strategists Want From Work here: https://bit.ly/what-strategists-want
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Next strategy event:
The Sweathead Strategy Summer Camp...
2023-06-0136 min
MIXED COMPANYEpisode 17 - Good Adults, m.A.A.d year ft. Dr. Amber M. Chenevert2016 will stand out in history books for all the reasons. As it comes to a close, Kai, Karinna, Simeon, and special guest, Dr. Amber M. Chenevert break down the year's biggest Diversity and Inclusion headlines, the progression, regression, and vision for 2017.
2016-12-192h 19