Shows
Austin Butler - Biography FlashAustin Butler's Remarkable Comeback | Biography FlashAustin Butler Biography Flash a weekly Biography.Welcome to Austin Butler Biography Flash. Over the past several days, Austin Butler has again shown why he remains at the center of Hollywood attention. On October 17, photos surfaced across digital media of Austin flaunting what AOL Entertainment called his peak male body, a remarkable physical transformation following several well-documented health scares. Butler revealed that strict dieting and intense routines had left him feeling drained, but his new physique signifies a healthier, more balanced comeback, stirring conversations about body image and resilience in the spotlight.A major red carpet...
2025-10-1802 min
Social Media Marketing Talk ShowInstagram Updates: Carousel Insights, Edits App Enhancements, and MoreWe explore the latest Instagram updates with Jerry Potter featuring Amber Figlow on the Social Media Marketing Talk Show.Episode Summary:We explore the latest Instagram updates with Jerry Potter featuring Amber Figlow on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2025-07-2823 min
Building HER with Katja LillianCoaching Programs vs. Free Content: What Actually Moves the Needle w/ Amber FiglowIn today's episode, I am joined (again!) by Amber Figlow...As a Content Strategist, Creator, and Speaker, Amber Figlow cuts through marketing noise to deliver strategies that drive real results. With over a decade of experience—from side hustler to Fortune 500 consultant to entrepreneur—she helps small business owners create sustainable content systems without the overwhelm. Acting as an experienced guide in content marketing, she shows proven shortcuts while maintaining authenticity. Through her 1:1 services, memberships, and digital products, she has helped hundreds of business owners build content strategies that work for them...
2025-07-041h 06Building HER with Katja LillianNo Plan B: Why Amber Figlow Took the Pay Cut, Left Corporate, and Built a Marketing EmpireIn today's episode, I am joined by Amber Figlow, not only a dear friend of mine but also an absolute POWERHOUSE when it comes to marketing.As a Content Strategist, Creator, and Speaker, Amber Figlow cuts through marketing noise to deliver strategies that drive real results. With over a decade of experience—from side hustler to Fortune 500 consultant to entrepreneur—she helps small business owners create sustainable content systems without the overwhelm. Acting as an experienced guide in content marketing, she shows proven shortcuts while maintaining authenticity. Through her 1:1 serv...
2025-05-231h 19
The Content CollectiveThe End of Gatekeeping: I’m giving it all away for freeI'm making a bold move by getting rid of all my digital products to give away my knowledge for free. This shift stems from my frustration with the industry's maze of false promises and paywalls. Instead of offering multiple products, I'm consolidating everything into one signature program (The Content System) while making the rest available as free content across my platforms.
I believe small business owners need clear, actionable advice from someone trustworthy, not 17 different products. While my program offers faster implementation and one-on-one support for those who want it, you'll be able to access my entire...
2025-04-2310 minSocial Media Marketing Talk ShowInstagram Updates: Reels Ranking, Repost Feature, Partnership Ads Tools, and MoreWe explore the latest Instagram updates with Jerry Potter featuring Amber Figlow on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2025-04-1425 min
The Content CollectiveThings I DON’T Care About as a Content StrategistIn this episode, I challenge the marketing "rules" that keep entrepreneurs stressed and overwhelmed. I reveal why I stopped caring about perfect hashtag strategies, daily Instagram stories, avoiding repetition, being available in every DM inbox, and hoarding knowledge. Instead of following outdated advice that leads to burnout, I share my practical approach that creates more impact with less stress. If you're tired of feeling like you're never doing enough with your content, this episode is your permission slip to break the rules and reclaim your marketing sanity.
CONNECT WITH AMBER...
Website: www.amberfiglow.c...
2025-03-1912 min
Great New Courses - Online eLearning With The Best CoachesAmber Figlow – The Content Curriculum – Free Download CourseAmber Figlow – The Content Curriculum – Free Download Course You will now learn how to generate over 325+ content ideas for a full year! Get this course right here...
2025-03-1502 min
The Content CollectiveThe 3 Places You Need to Market Your Business OnlineIn this episode, I introduce you to my three-part power platform playbook for small businesses. Not exactly sure where you should be creating content online to market your small business? Don’t worry, I’ve got a strategy for you. I break down the exact formula I use with my clients to create a sustainable marketing strategy without the burnout. You'll learn why short-form content builds momentum, long-form content creates authority, and why email marketing is non-negotiable for every business owner. This straightforward approach will help you focus your energy where it matters most.
CONNECT WITH...
2025-03-1209 min
The Content CollectiveHow to Build a Content Ecosystem for Your Business in 2025Feeling overwhelmed with content creation? In this episode, I share a 5-step strategy to build a content ecosystem that takes you from invisible to irresistible without burning out. Learn how to choose your power platforms, create effective content pillars, repurpose content efficiently using the three Rs, build a smooth content workflow with the right tools, and connect authentically with your audience. This actionable guide is perfect whether you're new to content creation or looking to enhance your strategy.
MENTIONED IN THE EPISODE…
🔗 Want to dive deeper into this framework? Sign up for The Content...
2025-02-0527 min
The Content CollectiveHow to Build a Content Workflow in 2025Are you feeling overwhelmed by constant content creation? In this episode, we dive into building a sustainable content workflow tailored to your needs. Learn about the differences between daily content creation vs. batching and explore practical scenarios. Discover the steps to streamline your workflow with tools like Canva, and understand the importance of knowing your energy levels. By the end, you’ll be equipped to create a realistic content plan that prevents burnout and maximizes productivity.
MENTIONED IN THE EPISODE…
Doors to The Content System open soon: https://www.amberfiglow.com/thecontentsystem
2025-01-2915 min
The Content Collective10 lessons I have learned from creating content for 10+ yearsAfter over a decade of content creation, I've learned some crucial, often uncomfortable truths. In this episode, I share ten vital lessons, not just the typical advice about posting consistently or using certain hashtags. From understanding that algorithms don't build businesses, people do, to the importance of valuing consistency over creativity, these insights are grounded in real experiences. You'll learn why done is better than perfect, why you should honor your energy, and the necessity of repurposing content. It's time to break free from ineffective strategies and start creating content that truly works for you.
C...
2025-01-1514 min
The Content CollectiveThe State of Social Media + Content Creation in 2025In this episode, I dive into where social media and content creation are heading by 2025. We discuss the concept of 'late-stage social media,' the overwhelming changes in platforms, the rise of social media fatigue, and the shift in user engagement. While it might seem daunting, there's an opportunity for small businesses to build genuine connections and stand out by being authentic. Join me as I share my predictions and insights based on my experience in content marketing, and learn how to navigate this evolving digital landscape.
MENTIONED IN THE EPISODE…
Want to cre...
2025-01-0812 min
The Content CollectiveMy largest audience is on TikTok, and I gave up on the platform in 2024Join me as I candidly share why I stepped back from TikTok despite building a following of nearly 200,000. I dive into the platform's shift toward TikTok Shop, the reality of stagnant growth, and the challenges of being a business educator in a lifestyle-focused space. Perfect for content creators and business owners questioning their social media strategy.
CONNECT WITH AMBER...
Website: www.amberfiglow.com
Instagram - https://www.instagram.com/amberfiglow
YouTube - https://www.youtube.com/@amberfiglow
TikTok - https://www.tiktok.com/@amber.figlow
L...
2024-12-1813 min
The Content CollectiveExposing Brand Deals: the good, the bad, and the ugly of this revenue streamIn this episode I am pulling back the curtain on what brand deals really look like for my small business - no sugar coating. I share my exact minimum rates, how I choose partnerships, and why I leave money on the table by being selective. Learn my non-negotiables for brand deals, red flags to watch for, and how to protect your audience's trust while building this revenue stream. This episode is perfect for small business owners who want to approach brand partnerships strategically rather than taking every opportunity that lands in their inbox.
CONNECT WITH A...
2024-12-1119 min
The Content CollectiveYou don’t need new content ideas. You need to repurpose your content.Feeling overwhelmed by the pressure to create fresh content every day? In this episode, we bust the myth that you need constant new content ideas to succeed. Learn how to work smarter with your existing content through strategic repurposing. I share my personal content creation process, including the 5x1 strategy and how to find sister platforms to maximize your reach. Perfect for busy small business owners who want to create impactful content without burning out.
MENTIONED IN THE EPISODE…
The Content System - https://www.amberfiglow.com/thecontentsystem
CONNECT WITH...
2024-11-2014 min
The Content CollectiveNot sure how to create content for your business? Try one of these three strategiesCreating content is a must for any business. I share strategies for new business owners, those 2-3 years in, and seasoned businesses ready to lead. Starting with templates, we learn content basics, then diversify platforms, and finally build a content system. Key tools include Your Template Club and Reels Report. Grab my content repurposing guide to streamline your process. Let's dive in and grow your brand!
MENTIONED IN THE EPISODE…
↳ Grab Canva templates from Your Template Club → https://yoursocialteam.mykajabi.com/a/43475/76J3roMB
↳ Grab trending audio and video ideas from Reels Rep...
2024-11-1314 min
The Content Collective5 Ways to Get Out of A Content Creation RutFeeling stuck in a content creation rut? You're not alone. In this episode, I'm getting real about my own creative struggles and sharing five proven strategies to help you push through. Learn how to transform mindless scrolling into intentional research, mine your existing content for fresh ideas, and find inspiration in unexpected places. Whether you're a seasoned creator or just starting out, these practical tips will help you maintain consistency without burning out. I'll show you how to repurpose your best work, tap into your expertise, and break free from your industry bubble to find fresh inspiration.
2024-10-3012 min
The Content CollectiveHow I Batched My Short Form Videos for a MONTH in ONE DayI did something a LITTLE crazy… I decided to batch create an entire month of short form videos in just ONE day. Yeah. It was a bit bold and a bit tiring, but I did it. And I want to walk you through the process of how I got it done! In this episode you will learn about content batching strategies, from planning YouTube videos to repurposing for short-form content. You will also get to explore efficient content production workflows, including tips for entrepreneurs and those with ADHD. I also walk you through how to transform one YouTube video in...
2024-10-2312 min
Great New Courses - Online eLearning With The Best CoachesAmber Figlow – The Content System – Free Download CourseAmber Figlow – The Content System – Free Download Course Start your content strategy, develop a content workflow, and create a system for creating content for your small business! Get...
2024-10-1402 min
The Content CollectiveThe "Holy Trinity" of Content Marketing for Your Small BusinessIn this episode, I spill the beans on a simple yet powerful marketing formula for small businesses. I break down the three key elements you need to focus on: short-form content, long-form content, and email marketing. You'll learn why each piece matters and how they work together to boost your online presence. I share tips on choosing the right platforms, creating content that resonates, and building an email list that converts. Whether you're just starting out or looking to level up your marketing game, this episode is packed with actionable advice to help your business thrive.
2024-09-0911 min
Authentic AI® for Entrepreneurs: Branding & Marketing With Chat GPT and AI ToolsEditing AI-Written Content: My Time-Saving Tips & TricksSend us a textEver feel like you're spending too much time tweaking Chat GPT to make it sound like you?This week, we're diving into practical tips for solopreneurs to make your AI content authentically yours. I'm honored to re-share a Guest Interview I did on my friend Amber Figlow's podcast 'The Content Collective' 🥳Connect with Amber at amberfiglow.com or @amberfiglow on Instagram!Hit play to hear: ✸ How Kinsey got started with AI and overcame the 'AI scaries'✸ The balance between using AI tools an...
2024-09-0932 min
The Content CollectiveTHIS is the reason why I think you should post on social media every dayEver wondered how often you should post on social media to market your business? And you might be desperately seeking the exact answer of how many times you should post... and in this video I break down the truth about posting frequency and why consistency matters more than you think.
In this episode, we dive deep into the secrets of effective social media marketing for small businesses. Learn the difference between consistency and frequency in content marketing, and discover practical tips for creating quality content every day. I'll show you how to grow your business o...
2024-09-0214 min
The Content CollectiveHow to Authentically Use AI as a Part of Your Small Business with Kinsey SoderbergIn this episode, I chat with Kinsey from Authentic AI for Entrepreneurs to discuss the integration of AI tools into small businesses. We explore how AI can save time while maintaining authenticity. Kinsey shares her initial skepticism towards AI, her transformative 'long drive epiphany,' and the subsequent creation of her brand focused on authentic AI use. We delve into common mistakes with tools like ChatGPT and offer solutions, mindset shifts, and tips to harness AI effectively. The conversation also highlights the gender gap in AI adoption and emphasizes the need for women to embrace AI to stay competitive...
2024-08-2629 min
The Content CollectiveContent Creation Mindset: The 5 things you NEED to rememberIn this episode, I share five key insights to transform your content creation mindset. I'll explain why you should reuse content more often, treat social media as a game of experimentation, and embrace tools that make the process easier. We'll discuss why perfectionism hinders progress in the fast-paced world of social media, and why platform changes aren't personal - it's just increased competition. These tips will help small business owners overcome content creation challenges and market more effectively online.
CONNECT WITH AMBER...
Website: www.amberfiglow.com
Instagram - https://www.instagram.c...
2024-08-1909 min
The Content CollectiveThe 12-Week Marketing Makeover for Your Small BusinessIn this episode, I am sharing a powerful 12-week strategy to transform your small business marketing. You'll learn how to plan amazing sales campaigns, expand your reach with sister platforms, and harness the often-overlooked power of email marketing. No more burnout or scattered efforts – just practical, actionable steps to bring in more customers and grow your business. Whether you're a marketing newbie or looking to level up, this episode is packed with game-changing tips you can start using today.
MENTIONED IN THE EPISODE...
→ The 8 Day Campaign (the exact sales strategy + templates I use in my...
2024-08-1209 min
The Content Collective2 content marketing strategies that Can DOUBLE the amount of content you postIn this episode, Amber dives into two powerful content marketing strategies: distribution and repurposing. Learn how to make your content work harder for you across multiple platforms without burning out. Explore the differences between these approaches, their pros and cons, and how to implement them effectively. Discover time-saving tools and tips to streamline your content workflow, from automating posts to adapting content for different platforms. Whether you're a busy entrepreneur or a growing business, these strategies will help you create more content in less time and expand your reach.
MENTIONED IN THE EPISODE...
W...
2024-08-0513 min
The Content CollectiveThe TikTok content strategy you NEED to show up consistently on this fast moving platformEver feel overwhelmed by TikTok content creation? You’re not alone. In today’s episode, I’m sharing the 5x1 Method, a simple strategy to help you post on TikTok every day using just one content idea. This method is perfect for small business owners and content creators looking to simplify their TikTok strategy.
MENTIONED IN THE EPISODE...
If you want to dive a bit deeper into content repurposing and making it a key part of your content strategy and workflow, you'll love The Content Repurposing Guide! I am giving you all of my tips...
2024-07-2913 min
The Content CollectiveHow to get DOUBLE the amount of exposure on your long-form content with Jamar DiggsIn this episode of The Content Collective, Amber Figlow and Jamar Diggs reveal how to double your content exposure by combining YouTube and podcast strategies. They discuss the benefits of repurposing content, and the importance of consistency, and share practical tips for integrating these platforms. Learn how to effectively manage your time and resources to maximize your content’s reach. Tune in for actionable insights and start expanding your audience today.
Jamar Diggs is a YouTube Consultant for experienced professionals and brands. He helps industry-leading brands attract and retain customers on YouTube without increasing ad spe...
2024-07-2225 min
Human-First Founders Podcast: Inspiring Stories and Tips for Down-to-Earth EntrepreneursSimple Content Repurposing Tips for Entrepreneurs with Amber FiglowReady to simplify your content creation routine and get practical advice on repurposing? In this episode, we're chatting with Amber Figlow, a content strategist who’s all about helping small business owners and creative entrepreneurs make their content work harder for them. Amber gives us the lowdown on everything from setting up efficient workflows to using cool AI tools without getting overwhelmed. Hit Play Now To Hear: ✸ Why repurposing content can save your sanity and how to do it ✸ Tips and tricks for repurposing content across different platforms✸...
2024-07-1528 min
Badass Basic BitchMastering Content Strategy: Trends and Tips with Amber FiglowOn this week's episode, we're diving into the dynamic world of social media with Amber Figlow, a Content Strategist, Creator, and Speaker. Amber empowers women business owners in the creative industry with her passion for digital innovation and emerging trends. She shares strategies for authenticity, building a strong online presence, and practical advice for navigating social media. Get ready to be inspired by Amber's profound insights.More about Amber!Amber Figlow is a dynamic Content Strategist, Creator, and Speaker specializing in empowering women business owners within the creative industry. With her digital prowess and...
2024-07-0942 min
The Content CollectiveOverwhelmed with content creation? This 3-step process will help you get organizedIn this episode of The Content Collective, I share insights on managing social media content creation efficiently. I talk about my approach to organizing the content creation process using a streamlined tech stack, essential tools for video and photo editing, and setting up a content workflow. We also need to chat about utilizing scheduling tools for maintaining consistency and saving time.
MENTIONED IN THE EPISODE...
FREE Airtable Content Planner Template - https://www.amberfiglow.com/thecontentplanner
CONNECT WITH AMBER...
Website: www.amberfiglow.com
Instagra...
2024-07-0111 min
The Content CollectiveHow I turn ONE YouTube video into 50 pieces of content each weekIn this episode, I’ll show you how to transform one piece of content into 50 pieces every week! Discover my step-by-step process, from creating a hero piece of content to repurposing it across various social media platforms and marketing channels. Learn about the tools and strategies that make this possible and how you can apply them to your own content creation workflow. Whether you’re a beginner or an experienced marketer, these tips will help you create more content with less effort. Tune in to start maximizing your content today!
MENTIONED IN THE EPISODE...
The Cont...
2024-06-1018 min
The Content CollectiveHow to Create Content Pillars for Your Small BusinessIn this episode, we dive into the concept of content pillars and how they can revolutionize your small business content marketing strategy. Learn how to organize, create, and distribute content that engages your target audience and drives business growth. I'll break down the steps to develop your own content pillars and share tips for effective implementation.
MENTIONED IN THE EPISODE...
The Content Curriculum Workshop - https://www.amberfiglow.com/the-content-curriculum
CONNECT WITH AMBER...
Website: www.amberfiglow.com
Instagram - https://www.instagram.com/amberfiglow
...
2024-05-2712 min
The Content Collective3 RAGE thoughts about the online business industryIn this episode, I dive into three hot topics affecting the marketing and online business world. First, we uncover the truth about faceless marketing accounts and their predatory practices. Next, we discuss the wide gap in influencer rates and what you should really be paying for. Finally, we expose fake social media experts who prey on your fears to sell their courses. Tune in to get an honest take on these issues and learn how to protect your business.
CONNECT WITH AMBER...
Website: www.amberfiglow.com
Instagram - https://www.instagram.c...
2024-05-2016 min
The Content Collective3 strategies to help you generate more content ideasDive into practical and effective strategies for generating endless content ideas for small business owners. This episode unpacks three essential tactics: tapping into your audience's wants and needs, using search tools to optimize your content ideas, and creating content in multiple formats. Whether you're seeking to expand your content reach or simplify your creation process, these tips will ensure you never run out of ideas again.
MENTIONED IN THE EPISODE...
And if you want to learn how to create 5 strategic content pillars and 325+ content ideas, check out my workshop The Content Curriculum - h...
2024-05-1312 min
The Content CollectiveWhat I learned after publishing 100 videos on YouTubeHey everyone, welcome to a special episode where I celebrate a big milestone—I posted 100 YouTube videos! I started with just my iPhone, and now, I've learned so much about making videos as note only a content strategist, but also a small business owner.
Here’s what’s up: We'll chat about how I began with simple tools, the magic of getting help from a content manager, and my new favorite thing, YouTube Shorts. If you're new to making videos or if you've been at it for a while, there's something here for you. I'll share easy tips o...
2024-05-0614 min
The Dear Mark ProjectSocial Media: Ethics & How to Deal With Stagnant Growth with Amber FiglowIn this episode, we bring Amber Figlow on the show to discuss social media marketing ethics, social media growing pains, and Hustle Culture/ #GirlBoss Culture. A Creative Co. Follow Amber on IGWe believe every filtered image needs to be tagged with #filteredimageWant to get involved? Check out our website: www.dearmark.coVisit our Instagram @TheDearMarkProject
2024-04-1930 min
The Content CollectiveStep-by-Step Guide: Creating a content marketing strategy for your businessIn this episode, Amber Figlow shares a simplified approach to creating an effective content strategy for small businesses. She emphasizes the importance of aligning content goals with overarching business objectives and understanding the audience's demographics and psychographics.
Amber advises identifying suitable platforms and content types, building a repeatable content workflow, and analyzing the content's effectiveness. Additionally, she highlights the significance of defining a distinct brand voice and visual identity.
MENTIONED IN THE EPISODE...
FREE Airtable Content Planner - https://www.amberfiglow.com/thecontentplanner
CONNECT WITH AMB...
2024-04-0818 min
The Content CollectiveI only need 48 content ideas for the entire year...In this episode, Amber explains her "hero content strategy" and how she only needs 48 content ideas for the whole year. She emphasizes the importance of creating longer-form core content, such as YouTube videos, and then repurposing it into smaller pieces across various social media platforms.
Amber also discusses the necessity of strategic planning, keeping content broad and evergreen, and warming up the audience for product launches. She highlights the flexibility and consistency that this strategy offers, allowing her to adapt to rapidly changing social media trends while avoiding burnout.
Although it ma...
2024-04-0108 min
Kiss My Aesthetic PodcastBeyond the TikTok Ban with Amber and AshliHas the recent TikTok ban sent you into a panic? Head into the virtual emergency room with marketing experts Michelle, Amber Figlow, and Ashli Pollard. You'll hear their content strategies, adaptability, and community-building insights. From what a TikTok ban could mean for small business owners to perspectives on how important TikTok has been for women and predictions of the future of social media, this episode serves real-time insights. Amber Figlow is a Content Strategist, Creator, and Speaker, and she serves and educates women business owners in the creative industry. She has helped hundreds of small business owners through her 1:1 services...
2024-03-2646 min
The Content Collective3 Ways to Repurpose Your Content and Enhance Your Content Creation StrategyIn this episode, Amber shares valuable tips on filling up your content calendar by repurposing existing content. She explains the three types of content repurposing: reposting, reusing, and repurposing. Amber suggests reposting evergreen content without the need for editing, reusing by adjusting old content to make it relevant, and repurposing content into new pieces for different platforms. Amber emphasizes the efficiency and effectiveness of repurposing content to create a variety of posts from one original piece. She encourages viewers to incorporate these strategies into their content creation workflows and offers a content repurposing guide for more help.
2024-03-1807 min
The Content Collective5 Posts to Create Content Strategically on InstagramIn this episode, Amber discusses the different types of posts on Instagram and their goals for small businesses. She covers feed posts, carousels, reels, stories, and live videos, outlining their unique purposes and how they contribute to a well-rounded Instagram strategy.
Amber emphasizes understanding the goals of each post type and playing to one's strengths while considering the audience's content consumption habits.
She provides insights on how each post type can help achieve specific marketing goals and offers practical tips for optimizing content performance.
MENTIONED IN THE EPISODE...
The C...
2024-03-1115 min
The Content CollectiveHow Much Content To Post as a Small Business OwnerIn this episode, Amber discusses the common question of how much content small business owners should be posting on social media. She emphasizes the importance of setting achievable goals and tailoring posting frequency to individual business needs. Amber challenges the misconception of one-size-fits-all posting advice and stresses the value of consistency over quantity. She provides examples of how different businesses should approach their content creation based on their specific goals and capacities. Ultimately, she encourages viewers to determine their social media goals first and then reverse engineer their content strategy.
CONNECT WITH AMBER...
W...
2024-03-0411 min
The Content Collective3 Tips to Help When You Are Burnt Out on Content CreationIn this episode, Amber talks about content creation burnout and provides three essential tips to overcome it. She emphasizes the importance of having a system in place, determining non-negotiable content tasks, and leveraging the power of repurposing existing content.
These strategies aim to alleviate burnout and maintain consistency in marketing efforts. Amber stresses the significance of aligning content with business goals and recommends creating a systematic workflow to streamline content creation.
MENTIONED IN THE EPISODE...
The Content Planner - https://www.amberfiglow.com/thecontentplanner
The Content Curriculum - https://a...
2024-02-2611 minKiss My Aesthetic PodcastCelebrating 150 episodes with Berta WiredTo celebrate the 150th episode, Berta is back on the podcast! Michelle and Berta reminisce on their podcasting journey, from the conception of the Kiss My Aesthetic podcast to collaborating to launch other people's podcasts. You'll hear about their partnership, how you can work with them to launch your podcast, and their experiences launching Whiskey & Lace and Unpacked with the Blinks podcasts together. Berta Garrote is a podcast manager passionate about working with female entrepreneurs to increase their brand visibility. As the founder of the podcast production company Berta Wired, Berta combines podcast management, production, syndication, and strategy expertise to...
2024-02-2038 min
The Content Collective3 Types of Content: Which should you create as a small business owner?In this episode, Amber discusses the different types of content that small business owners can create: visual, written, and audio content. She provides insights into the pros and cons of each type and offers guidance on how to determine the primary type of content that best suits a business.
Amber emphasizes the importance of experimenting with different content types and platforms, and highlights the need for continuous practice and refinement in content creation. She also offers advice on leveraging strengths, identifying customer preferences, and gradually incorporating a mix of content types into a well-rounded content s...
2024-02-1912 min
The Content CollectiveThe 3 Tools You Need to Repurpose Your Content Across Social MediaIn this episode, Amber discusses the importance of repurposing content and provides practical tips using Canva, Later, and AI tools. She emphasizes the time-saving and audience-reaching benefits of repurposing content.
Amber shares insights into using Canva for organizing and repurposing content on the same platform, Later for repurposing content across multiple channels, and AI tools like Castmagic for transforming long-form content into various formats.
She highlights the effectiveness of custom prompts and organization in maximizing the output from AI tools. This comprehensive guide offers valuable insights for small business owners looking to...
2024-02-1211 min
The Content CollectiveHow to Create Engaging Instagram Stories (a new strategy + formula)In this episode, Amber shares a powerful Instagram Story strategy to boost engagement for small business owners. Amber breaks down a simple formula to create captivating Instagram Stories that drive interaction and increase views.
By repurposing existing posts, using poll stickers, and sharing valuable insights, Amber's strategy aims to captivate audiences and save time. She emphasizes the importance of leveraging psychology tactics and staying true to one's personal brand.
MENTIONED IN THE EPISODE...
For a visual walkthrough of the strategy, check out the show notes for this episode here...
2024-02-0509 min
The Content CollectiveHow to Create a Content Calendar on a Yearly, Monthly, and Weekly BasisIn this episode, I walk you through my content planning process, starting with the yearly overview, where I look at the previous year's performance, acknowledge wins and losses, and map out major personal and business events in a Google calendar.
Then, I share how I plan monthly content by considering the number of Mondays in a month, setting tasks and projects in Asana, and scheduling monthly batching days.
Last but not least I dive into my weekly content planning, where I explain my approach of focusing on one topic per week an...
2024-01-2908 minKiss My Aesthetic PodcastHow to Repurpose Content with Amber FiglowAmber is back! In today's episode, she shares her journey from having an agency to creating a personal brand. Get ready to stand out in the digital noise with her content repurposing and branding tips. From the importance of personal touch to why you may want to incorporate carousels on your socials again, you'll learn how to make your content work for you. Amber Figlow is a Content Strategist, Creator, and Speaker and she serves and educates women business owners in the creative industry. She has helped hundreds of small business owners through her 1:1 services, her membership, her products, and...
2024-01-1648 min
The Content CollectiveMy OWN Content Strategy for 2024In this episode, I'm diving into my game-changing content strategy for the upcoming year. From refining my repurposing process to focusing on YouTube and starting a podcast, I've got some exciting changes and goals in store.
I reflect on my journey through the dynamic landscape of content creation and chat about the key learnings and changes I'm implementing for 2024. I emphasize my focus on YouTube as a long-term brand-building platform and share how I've streamlined my content creation and repurposing processes. I also reveal the prioritization of growth on YouTube, the expansion into podcasting, and t...
2024-01-1512 min
The Content CollectiveContent Predictions for 2024In this episode, Amber predicts three major shifts in content creation for 2024. First, anticipates a rise in using AI tools to assist in repurposing content, emphasizing the need for a strategic approach. Second, she forecasts a focus on written content as a response to the saturation of short-form video content, highlighting the shift in consumer preferences. Finally, she discusses the fading appeal of gimmicky video tactics, emphasizing the need to provide genuine value to the audience. With these predictions, Amber provides valuable insights for creators to adapt to the evolving content landscape.
MENTIONED IN THE E...
2024-01-0807 min
The Content CollectiveContent Systems: Everything you need to know for 2024In this episode of The Content Collective, content creator and strategist Amber shares her expertise in creating effective content systems in 2024.
With ten years of experience in content creation across different industries, she emphasizes the importance of having a streamlined system to make content creation easy and effective. Amber breaks down the components of a content system into strategy, methodology, and workflow, providing valuable insights and practical tips for small business owners and content creators.
Amber delves into the crucial elements of content systems, emphasizing the need for a clear strategy, ef...
2024-01-0113 min
The Content CollectiveWelcome to The Content CollectiveGet ready to learn how to develop a system and workflow for content creation, show up online consistently, and create a strategy that you AND your audience love, as you market your business through strategic content creation. Want to know what happens when a retired social media agency owner, Type-A, Virgo, turns into a content strategist for small business owners... she helps you tame the content chaos of course! Amber Figlow is here to spill all her juicy secrets on how to get organized, build a strategy, and help you develop healthy methods of creating content for your small...
2023-12-2101 min
Social Media Marketing PodcastSocial Content Repurposing: An Easy System for Creating Great ContentWant to use your content on multiple social platforms? Looking for a system to batch the creation, prep, and scheduling of your marketing content? To explore a strategy for social content repurposing, I interview Amber Figlow.Guest: Amber Figlow | Show Notes: socialmediaexaminer.com/598Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2023-11-1646 min
The More Life Podcast91 Blurring the Lines: The Convergence of Personal and Professional Branding | Amber FiglowIn this enlightening episode of the More Life Podcast, Bart Anestin and Amber Figlow engage in a captivating dialogue about the intersection of personal and professional branding.
Amber, the multifaceted owner of a Creative Co, shares her journey from starting an Instagram account to evolving her career and brand over the years. The conversation explores the resurgence of personal branding and its implications on professional identities, reflecting on the changing dynamics in the social media world.
Amber emphasizes the importance of maintaining authenticity and personal touch in branding and shares her experiences and struggles of...
2023-10-0346 minKiss My Aesthetic PodcastOne Concept Method with Hayley Fedders Studio SeasideHave you heard of the One Concept Method and wondered how to implement it to attract high-end clients? Then this is the episode for you! On today's episode, Michelle is joined by fellow brand designer Hayley Fedders to dive deep into this game-changing method to streamline your process. PLUS, learn more about positioning yourself as a creative expert and how tools like ChatGPT can work for you and not against you. Hayley Fedders spent the past 8 years building her design studio into what it is today. But the first 5 years, she struggled big time to make ends meet, was stressed...
2023-05-0945 minKiss My Aesthetic PodcastSocial Content 'icks' with Amber Figlow A Creative Co.The content queen is here! On this super informative and jam-packed episode, content strategist Amber Figlow takes us through the rollercoaster that is social media in 2023 and how to make your content work for you. Her realistic and transparent approach will inspire you to approach content creation with curiosity and freshness. Amber Figlow is the owner of A Creative Co. As a Content Strategist, Coach, and Speaker, she serves and educates women business owners in the creative industry. She has helped hundreds of small business owners through her 1:1 services, her membership, her products, and as a content ecosystems expert. With...
2023-05-0251 min
Online Creator PodcastEp 019 [GUEST] Creating content should be easy with Amber FiglowIn this episode of the Online Creator Podcast, Kim talks with Amber. Amber Figlow is the owner of A Creative Co., as a Content Strategist, Coach, and Speaker she serves and educates women business owners in the creative industry.
Listen into the conversation to hear:
How she supports her clients to find their voice to feel more confident and comfortable with how they are representing themselves and their business
How to let go of some of the control in your business to receive help in the areas of your business that you need...
2023-03-0740 min