Shows
Simple Marketing Solutions#80 4 Ways Connections Convert to Clients
In this episode, we explore the importance of building strong relationships in the allied health industry. We discuss the limitations of digital marketing and the power of networking and referrals.
Key takeaways include the benefits of networking, strategies for building relationships, and overcoming networking challenges.
2024-09-1713 min
Simple Marketing Solutions#79 How a niche generates a profitThis episode focuses on the importance of specialisation in the competitive allied health market. We discuss how to identify your niche, understand your target audience, and build a strong brand identity.
Key takeaways include the benefits of niche marketing, strategies for finding your niche, and overcoming challenges associated with specialisation.
Get access to our online marketing courses: www.simplifieddigitalsolutions.com/courses
2024-09-1017 min
Simple Marketing Solutions#78 Why Assumptions in business don't workIn this episode, we explore the dangers of relying on assumptions when running an allied health business. We emphasise the importance of conducting market research to make informed decisions and avoid costly mistakes.
Key takeaways include the types of market research, how to conduct effective research, and a real-world case study illustrating the benefits of data-driven decision-making.
Digital Marketing courses available here: www.simplifieddigitalsolutions.com/courses
2024-09-0317 min
Simple Marketing Solutions#77 5 Steps to Grow Your Client BaseIn this episode, we dive deep into the five crucial stages of the marketing funnel: awareness, interest, consideration, decision, and conversion. Learn how to effectively navigate each step to attract, engage, and convert potential clients into loyal customers. Discover practical tips and strategies to build a robust client base and achieve sustainable business growth.
Key Takeaways:
Understand the importance of the marketing funnel for client acquisition.
Learn how to increase brand awareness and generate leads.
Discover effective strategies to nurture potential clients and build trust.
Master the art of converting leads into paying customers.
Implement strategies...2024-08-2819 minSimple Marketing Solutions#76 3 Ways to Convert Using Social MediaThis podcast episode dives into using social media effectively for your business’s marketing strategy. Here are the key takeaways:
Focus on the right platform: Don't spread yourself thin by being on every platform. Identify where your ideal client spends their time online.
Align with your goals: Consider what you want to achieve with social media (e.g., build a referral network, attract new clients). Tailor your content and platforms accordingly.
Content is king: Share valuable and original content that resonates with your ideal client.
Link back to your website: Include a clear call to action (CTA) in yo...2024-08-2113 minSimple Marketing Solutions#75 Busting the Website Traffic MythThis episode dives into how to optimize your website to attract more ideal clients to your healthcare practice. Learn free and paid strategies to increase website traffic and establish yourself as an authority.
Key Takeaways:
Having a website is crucial, but it needs to be optimized for search engines and user experience.
Utilise relevant keywords throughout your website content to improve search ranking.
Establish a strong connection between your website and social media platforms.
Get listed on local business directories to enhance online visibility organically.
Content marketing (like podcasts!) is key to building authority...2024-08-1416 minSimple Marketing Solutions#74 The Marketing Foundations RoadmapThis healthcare marketing podcast episode offers a 4-step framework to attract ideal clients: define your core, assess & analyze, craft an action plan, and enter the attraction phase. Learn how to develop your marketing strategy and hear about the Simplified Digital Solutions Academy for healthcare professionals.
Key Takeaways:
4-step client attraction framework for healthcare professionals.
Learn to define your ideal client and develop a marketing strategy.
Gain insights on attracting ideal clients through effective marketing.
2024-08-0713 minSimple Marketing Solutions#73 Marketing MindsetNavigating the healthcare industry is tough. Let's simplify your marketing. Join me as your host Ameeta as I share practical tips and strategies to grow your practice. Discover how to attract more clients, adapt to industry changes, and make the most of technology. We'll help you streamline your marketing efforts, build a strong online presence, and achieve long-term success.
Key Takeaways:
The healthcare industry has seen several changes recently, including fewer referrals, economic downturns, and increased competition.
It's crucial to adapt your marketing strategy to these changes.
Focus on client needs and preferences...2024-07-3113 min
Simple Marketing Solutions#72 From Homegrown to Healthcare Hub: A Naturopathic Doctors Journey to ScalingDive into the latest podcast episode where Dr. Aalia Avelin shares her incredible journey from nursing to naturopathic medicine. Join the conversation as she unfolds her path to becoming a licensed naturopathic physician, the founder of Kundalini Mastery, and the force behind the Radiant Skin Method.
Key Takeaways:
•From Witnessing Flaws to Finding Solutions: Dr. Avelin’s personal experience and training unveiled the limitations of traditional medicine, leading her to discover the transformative power of naturopathic medicine.
•Overcoming Fear and Embracing Alignment: Opening her own practice wasn’t without its challenges. However, trusting...2023-12-2631 min
Simple Marketing Solutions#71 The Power of Authenticity & Fair Exchange: Trina Lucas on Building a Sustainable Healing PracticeIn this episode, Trina Lucas, a Medical Intuitive Assistant, psychic spiritual healer, and educator, shares her remarkable 26-year journey in the holistic health field. Through her unique approach, she catalyses transformations on all levels—biochemical, mental, emotional, and psychological.
Key takeaways:
•Embrace your unique gifts and passions. Trina emphasises the importance of authenticity and staying true to one’s unique gifts and passions. This allows practitioners to connect with their clients on a deeper level and provide more effective healing.
•Charge fair fees. Trina highlights the significance of charging fair fees for...2023-12-1931 min
Simple Marketing Solutions#70 The 4 Parallels Between Raising a Family and Running a Business with Cynthia TamayoIn this episode, we chat with Cynthia, a marriage and family therapist with over 10 years of experience. She shares her insights on how to embrace motherhood in a way that is authentic and fulfilling, and how to redefine family dynamics to be more supportive of each individual.
Key Takeaways:
•Cynthia’s expertise in maternal mental health and her mission to help moms find authenticity in motherhood.
•Insights into redefining family dynamics for the well-being of each individual within the family unit.
•A glimpse into Cynthia’s career evolution...2023-12-1251 min
Simple Marketing Solutions#69 Staying True to Your Vision: A story of transformation through Chiropractic CareJoin Otto and Ameeta in this engaging episode as they dive into Otto’s journey as a chiropractor over the past 31 years. From his unexpected beginnings in Las Vegas to finding his passion at Palmer College of Chiropractic in Davenport, Iowa, Otto shares insights, challenges, and the importance of finding your tribe. Get ready for a conversation filled with laughter, wisdom, and valuable life lessons.
Key Takeaways:
1. Find Your Tribe: Surround yourself with like-minded individuals who share your passion and vision, providing essential support and collaboration.
2. Overcoming Ch...2023-12-0636 min
Simple Marketing Solutions#68 Beyond Limitations: Michelle Steiner's Journey with Invisible DisabilitiesIn this insightful podcast episode, Ameeta welcomes Michelle Steiner, a para-educator living with invisible disabilities such as dyscalculia and limited hand dexterity. Michelle shares her experiences, shedding light on the daily challenges and triumphs of navigating life with unseen obstacles.
Key Takeaways
•Education and Awareness:
Michelle emphasises the need for increased education and awareness about invisible disabilities.
•Advocacy Through Writing:
Michelle’s blog and articles reflect a commitment to breaking down misconceptions and fostering understanding.
•Supportive Environments:
The Hidden Sunflower Program discussion highlights the importance of creating supporti...2023-11-2822 min
Simple Marketing Solutions#67 The Psychology of Marketing: Understanding client behaviour and motivation to increase salesIt's time to grasp a deeper understanding of the psychology of marketing. Understanding the human mind is just as crucial as knowing the ins and outs of your products or services.
Key Takeaways:
In the ever-changing world of marketing, understanding how people think is as important as knowing your product or service inside and out. This podcast digs into what makes people tick, revealing powerful principles like reciprocity, social proof, scarcity, and urgency. Learn how to connect with people on a real level through storytelling, build your street cred, and use cognitive...2023-11-2116 min
Simple Marketing Solutions#66 Google Business Profile Optimisation: The Ultimate Guide for Increased Visibility, Ranking, and SalesIn this episode of the Simple Marketing Solutions podcast, we delve into the world of Google Business Profile (GBP) optimisation, providing you with the ultimate guide to increasing visibility, ranking, and sales for your business.
Uncover the key benefits of having a well-optimised Google Business Profile, including increased visibility in relevant searches, enhanced credibility among potential customers, improved local SEO, and boosted customer engagement.
Key Takeaways:
Google Business Profile is a free tool that allows businesses to manage their online presence on Google Search and Maps.
A well-optimized...2023-11-1412 min
Simple Marketing Solutions#65 The trick to picking the perfect business nameIn this episode of the Simple Marketing Solutions podcast, we discuss the importance of choosing the right business name and how to do it. We cover five key considerations: relevance, scalability, uniqueness, availability, and memorability. We also provide some additional tips for choosing a business name, such as keeping it short and simple, avoiding acronyms and abbreviations, and making sure it is easy to pronounce and spell.
Five Key Considerations
Relevance: Your business name should be relevant to your industry and the products or services you offer. This will help customers understand what yo...2023-11-0709 min
Simple Marketing Solutions#64 Using tech to reduce repetition in client consultsEver find yourself repeating the same information to clients? Sharing the same research, concepts, and advice? It can be time-consuming right? There are a number of ways that you can save yourself from having to repeat this and be more efficient with your time.
Identifying Common Questions and Concerns
Start with identifying common questions and concerns. Make a list of the most common ones that your clients have. This will help you to develop educational materials and talking points that you can use to address these issues.
Creating Resources
...2023-10-3107 min
Simple Marketing Solutions#63 What creates the customer experience gap?In this episode, I will share the five critical aspects of customer experience that you need to consider for your brand. Customer experience is the key differentiator of your brand versus competitors, and it can have a significant impact on your bottom line. By focusing on customer experience, you can create a loyal customer base and grow your business.
Key Takeaways
• Customer experience is the key differentiator of your brand versus competitors.
• The cost of bad customer service is high.
• It’s important to care about what your customers think and listen to their feedback.
• Add personal touches to your custo...2023-10-2411 min
Simple Marketing Solutions#62 Here's how businesses get results from social mediaIn this episode, I share invaluable insights on navigating the world of social media for business success. From crafting a winning strategy to deciphering analytics and fostering consistent engagement, we're unlocking the keys to sustained growth.
1. Strategic Navigation: Treat your social media journey like a trip; have a strategy that serves as a living document, guiding your marketing efforts consistently.
2. Numbers are Allies: Embrace the power of testing and measuring. Use analytics to understand your social media’s impact, ensuring every effort contributes to your business goals.
3. Consistency Wins Over Al...2023-10-2317 min
Simple Marketing Solutions#61 5 Website tracking metrics small business owners forget to analyseIn this power-packed episode of the Simple Marketing Solutions podcast, we dive into the crucial world of website metrics. Like it or not, this is a vital piece of succeeding online. I’ve made it simple for you. Trust me, once you’ve listened to this episode you’ll wonder why you avoided metrics for so long.
Key Takeaways:
1. Understanding Visitors: Discover the importance of tracking website visitors as Ameeta breaks down the insights it provides into your overall website traffic, the impact of marketing campaigns, and the identification of trends.
...2023-10-1013 min
Simple Marketing Solutions#60 3 Lessons on consistency from a trip to the ERIn this episode, let's dive into the heart of business success—consistency. Join me on a journey inspired by my recent ER adventure, as I unravel the keys to maintaining consistency in messaging, patient care, and procedures.
Key Takeaways:
Navigate the business landscape with confidence, equipped with the right tools and strategies.
Learn the art of consistency in messaging, patient care, and procedures.
Uncover the three crucial lessons on consistency from a surprising source—the ER experience!
Ameeta Gangaram
7 Questions to Clarify Who You Want To Work With Guide...2023-10-0320 min
Simple Marketing Solutions#59 5 LinkedIn marketing secrets to grow your businessToday I talk about the 5 LinkedIn marketing secrets that will grow your business. So many health professionals feel they've not gotten traction with other social media platforms. Some have a little fear of LinkedIn and think it's a scary east. Whichever pool you're in know that this podcast is going to get you started the right way with LinkedIn.
Key takeaways from the podcast
LinkedIn is powerful when you know how to use it.
To use LinkedIn effectively, you need to have a clear strategy.
Activity on LinkedIn matters.
Ready...2023-09-2615 min
Simple Marketing Solutions#58 Find Your Niche and Thrive: A Conversation with Sal the NutritionistEver wondered if you’re spreading yourself too thin? Or if you’re focusing on an area you’re actually passionate about?
Sal, an experienced clinical nutritionist from Melbourne shares her journey and insights into the world of nutrition, running a successful practice and the importance of being true to yourself. She offers valuable advice that every aspiring health practitioner MUST hear.
Key takeaways:
Find your passion and expertise.
Market your business to the right audience.
Be prepared to work hard.
Stay motivated and productive.
Sal Prothero
Website:www.sa...2023-09-1934 min
The Julie Parker Practice Success PodcastEp #110: Ameeta Gangaram of Holistic Vision interviews Julie ParkerIn this episode, I am interviewed by marketing consultant Ameeta Gangaram from Holistic Vision Consultancy. I was delighted to be Ameeta's guest on her marketing podcast and we had a great conversation about recruiting your best team and CANI, our never-ending journey of improvement.Discover more about Ameeta can help promote your dental services by arranging a complimentary session with her through her website here: https://holisticvision.com.au/You can listen to or watch the Julie Parker Practice Success Podcast episode where I interviewed Ameeta here:Audio version: https://www.buzzsprout.com/1778128/13042081Y...2023-09-1933 min
Simple Marketing Solutions#57 How to Avoid Getting Audited by the ATO: Advice for Allied Health ProfessionalsIn this podcast episode, Ameeta interviews Arpana, an expert in accounting for allied health professionals. Arpana provides valuable insights into the common mistakes made by these professionals when it comes to their businesses.
Here are the key takeaways from the discussion:
GST Misconceptions
Understanding GST Application
GST on Reports
Subcontractor Relationships
Tight Subcontractor Contracts
The Importance of Legal Contracts
Arpana Patel
Websites:
www.avesoltax.com.au
www.knowledgeassist.com.au
Facebook: www.facebook.com/avesoltax/https://www.linkedin.com/in/arpana-patel-avesoltax/
Instagram: https://www.instagram...2023-09-1237 min
Simple Marketing Solutions#56 Setting Healthy Boundaries: A Guide to Valuing YourselfWhy is it important to value yourself? How does it impact your business and personal life? We’ll discuss how valuing yourself can help you set healthy boundaries, make better decisions, and achieve your goals. We’ll also share some tips on how to build your self-confidence and self-belief, even when it’s challenging.
Key Takeaways
Valuing yourself means believing that you are worthy of love, respect, success, and happiness.
When you value yourself, you are more likely to set healthy boundaries and say no to things that don't serve you.
Valuing yourself also l...2023-09-0517 min
Simple Marketing Solutions#55 Beth Ruffin on "Overcoming Your Unbelonging: The Key to Self-Inclusion"In this episode, Beth and I dive deep into the concept of self-inclusion and its pivotal role in empowering women to advocate for themselves and realize their true potential. Beth Ruffin is the CEO of Everyday Inclusionist, a boutique consulting firm focused on teaching leaders how to include themselves and others. She spent 20 years in corporate America before realizing her dream of entrepreneurship.
Key Takeaways:
Self-inclusion is the act of including ourselves, regardless of what others think. It is about fostering our own sense of belonging and feeling like we have a seat at the table.
...2023-08-2926 min
Simple Marketing Solutions#54 5 Ways to Fix Feeling Alone in BusinessIn this episode, Ameeta talks about the common feeling of being alone in your business as a solopreneur or micropreneur. She shares some tips on how to overcome this feeling, such as finding a mentor or coach, joining a networking group, and taking care of yourself.
Key takeaways:
Feeling alone in business is a common experience, especially for solopreneurs and micropreneurs.
There are many reasons why we feel alone, such as working from home, having to make all the decisions, and not having colleagues to bounce ideas off of.
The feeling of being...2023-08-2209 min
Simple Marketing Solutions#53 The CEO of Your Business and Life: How to Succeed in BothThis podcast episode is a valuable resource for anyone who is looking to start or grow a business. Alison Wheeler, a business coach with a wealth of knowledge and experience, offers practical advice that can help you become the CEO of your life and business.
Here are some specific actions you can take after listening to this podcast:
Take some time to reflect on your own goals and dreams. What do you want to achieve in your business?
Develop a plan for how you will achieve your goals. This plan should be specific, measurable, achievable, relevant...2023-08-1534 min
Simple Marketing Solutions#52 Lisa's Wisdom: Evidence-based complementary medicine to improve patient outcomesHighlights:
Lisa has been a registered nurse for over 40 years and a naturopath for 20 years.
She is passionate about helping people restore their health naturally.
She believes that the key to success in the health industry is to love what you do, have great trust in your knowledge, and be able to educate your clients.
She also stresses the importance of building relationships with other healthcare practitioners and having systems in place both clinically and business-wise.
Actionable Advice:
Trust yourself and your knowledge.
Don't be afraid to share your light.
Advertise early and get your name...2023-08-0831 min
Simple Marketing Solutions#51 The myth of failure: How Melissa learned to embrace failure as an opportunity for growth.In this episode, we chat with Melissa, the founder of Grafika, a graphic design business that she started 14 years ago. Melissa shares her inspiring story of the ups and downs of business, the realities of what it’s like and her strategies for staying strong after over a decade in business.
In this episode, you will learn:
How Melissa started Grafika and how she has grown it over the years.
The importance of branding and how to create a cohesive and consistent message for your business.
How to adapt and ch...2023-08-0128 min
Simple Marketing Solutions#50 Can a Mobile-friendly Website Recession-proof My Business?In this episode, we discuss the importance of having a mobile-friendly website for business owners who are struggling to grow their business, especially in tough economic times. More than 50% of users find websites from their mobile devices, so if your website isn't mobile-friendly, you're missing out on a huge opportunity to reach new customers.
We provide tips on how to make your website mobile-friendly, including using a responsive design framework, optimizing your images, and using white space effectively. We also discuss the benefits of having a mobile-friendly website, such as increased traffic and sales.2023-07-2509 min
Simple Marketing Solutions#49 Threads: User Guide for BusinessesIn this episode, we're talking about Threads, a new social media app from Instagram that is designed for more personal, one-on-one communication. We'll break down everything you need to know about Threads, including its features, benefits for small businesses, and how you can sign up. We'll also explore the art of personal engagement and how Threads can help you build stronger relationships with your customers.
What is Threads?
• How can Threads benefit small business owners?
• Key features of Threads
• Reduced censoring versus other platforms
• Stories
• Repo...2023-07-1910 min
Simple Marketing Solutions#48 4 Secret to Working Less and Earning MoreIn this episode of the Simple Marketing Solutions podcast, host Ameeta discusses 4 secrets that can help you create a sustainable health-driven business that aligns with your values and supports your goals. These secrets are:
Set boundaries. It's important to define your work hours, establish communication protocols, and create a clear separation between your work and personal life.
Delegate tasks. As your business grows, you'll need to learn how to delegate tasks effectively. This will free up your time so you can focus on the things you're best at.
Develop processes. Having clear and efficient...2023-07-1114 min
Simple Marketing Solutions#47 Master the Art of Storytelling with Your Marketing using the StoryBrand Framework
In this episode, we discuss the StoryBrand framework from Donald Millers book 'Building a StoryBrand'. It is a powerful tool that can help you clarify your message and connect with your customers on a deeper level. In his book, Donald Miller describes this framework as being based on the idea that people are hardwired to respond to stories, so by using the StoryBrand framework, you can make your marketing material more engaging and persuasive.
We walk through the 7 steps of the StoryBrand framework, using the movie Dirty Dancing as an example. We discuss how to make your audience the...2023-07-0409 min
Simple Marketing Solutions#46 Marketing vs. Advertising: What's the Difference?
In this episode, we demystify the often-confused terms of marketing and advertising and unveil their unique roles in small business success.
Marketing is the comprehensive process of creating and communicating value to customers, clients, and partners. It encompasses a wide range of activities, from understanding your target market to developing an effective marketing mix.
Advertising is a specific tool within the marketing toolkit. It is a paid form of communication that is used to reach a large audience and generate brand awareness.
Here are some key takeaways from our discussion:
...2023-06-2713 min
Simple Marketing Solutions#45 Dental Practice Management Made Easy with Julie ParkerIn this episode, Ameeta Gangaram interviews Julie Parker, a dental practice consultant with years of experience in the field. Julie shares her journey from being booted out of school at 17 to owning her own dental practice and eventually becoming a consultant. Ameeta and Julie discuss the challenges faced by health professionals in private practice, focusing on the recruitment process and the importance of hiring the right people. They emphasize the need for openness, trust, and honesty in partnerships and collaborations. Julie also introduces the concept of constant and never-ending improvement (CANI) borrowed from Tony Robbins, highlighting its relevance in...2023-06-2030 min
The Julie Parker Practice Success PodcastEp #102 Marketing: An holistic approach, with Ameeta GangaramIn this episode, I am joined by marketing consultant Ameeta Gangaram from Holistic Vision Consultancy as she shares her expertise on effectively promoting dental services. Ameeta dives deep into the essential strategies needed to attract the right patients and maximise your practice's success.With a focus on understanding your ideal patient, Ameeta highlights the significance of identifying their unique needs and desires. She guides us through the process of crafting a compelling service offering that resonates with their target audience. By honing in on this critical aspect, dental professionals can effectively differentiate their practice and cr...2023-06-1842 min
Simple Marketing Solutions#44 How to Make Your Money Work for You. Advice from a Financial PlannerIn this episode of the podcast, Ameeta interviews Jessica Tomac, a financial planner who specialises in working with women. Jessica shares her insights on how women can take control of their finances and achieve their financial goals.
Here are some key takeaways from the interview:
• Find a financial advisor who you feel comfortable with and who understands your needs. Jessica emphasizes the importance of finding a financial advisor who you feel like you can trust and who is willing to take the time to understand your individual situation.
• Set financial goals and create a pla...2023-06-1326 min
Simple Marketing Solutions#43 From Welfare to Wealthy: How Sandy Forster Turned Her Life AroundIn this episode, Sandy and Ameeta delve into the motivations behind Sandy's book and how it aims to guide readers on their own paths to wealth and success. Listeners can expect to gain insights into the power of mindset, the law of attraction, and practical strategies for transforming their financial situations.
If you're looking to overcome challenges, break free from limiting beliefs, and manifest abundance in your life, this episode is a must-listen. Join us as we explore Sandy Forster's incredible journey from welfare to wealthy and discover the principles that can help you...2023-06-0620 min
Simple Marketing Solutions#42 What your underwear says about your businessGet ready to explore the intriguing world of entrepreneurship in episode 42 of the podcast "What Your Underwear Says about Your Business" with your host Ameeta who is joined by the business growth strategist, Lucia Peters, an expert in sales, marketing, and online business. Together, they uncover the secrets of using Facebook organically, the joys and challenges of being a female business owner, and the art of running a successful business from the comfort of your own home.
Drawing from her decades-long experience, Lucia offers invaluable advice to navigate this critical phase. She emphasises the...2023-05-3042 min
Simple Marketing Solutions#41 One-on-One? No Thank You! It's Time for Groupies and Gains!In this episode of the Simple Marketing Solutions podcast, your host Ameeta, a seasoned marketer, dives into the benefits of transitioning from one-on-one patient care to creating online courses and group programs. With a touch of humor and a funny pun in the title, Ameeta explores how health professionals in the natural healthcare industry can thrive by embracing the power of group programs.
She discusses the scalability and time efficiency that come with reaching a larger audience through online courses and group programs, allowing health professionals to serve multiple clients simultaneously and maximise their impact. Ameeta also...2023-05-2320 min
Simple Marketing Solutions#40 How AI is Changing Our Lives: Insights from an ExpertWelcome to our latest podcast episode! Today, we are excited to feature a special guest expert, Robert Rath, who will be sharing his insights and experiences on the hot topic of AI in business.
In this episode, we delve into the world of artificial intelligence and explore its impact on our daily lives. Robert, a seasoned AI user, provides valuable insights into the potential of AI, how it has transformed his own creative process, and how it can help us achieve greater fulfillment and efficiency in our own lives.
Whether you're new to the concept...2023-05-1631 min
Simple Marketing Solutions#39 Sustainable Growth in a Struggling Economy: The Power of a Content Plan for Your Business
Welcome to the Simple Marketing Solutions podcast, where we provide easy-to-follow marketing advice for small business owners. In this episode, we will be discussing sustainable growth in a struggling economy and the power of a content plan for your business. Host Ameeta will be providing five simple points to follow that will help you engage with your audience and get them coming back for more. This episode will cover the importance of determining content types, showcasing your expertise, and the frequency of your content. A content calendar is also a critical tool to help you stay organized and plan...2023-05-0912 min
Simple Marketing Solutions#38 From Spaghetti to Success: Navigating the Journey of Entrepreneurship with Hunter MyersWelcome to Episode 38 of "From Spaghetti to Success: Navigating the Journey of Entrepreneurship." In this episode, we talk with Hunter Myers about the importance of branding and market research for growing your business. Hunter shares that DIY branding is okay for the first year or two, but after that, it's time to work with a brand strategist who can help you build a brand for the future. As your business grows, your audience's wants and needs may change, so it's crucial to get feedback regularly through market research.
The key takeaway messages include:
...2023-05-0230 min
Simple Marketing Solutions#37 There's Power in Packaging Your Services & Products
Welcome to episode 37 of the Simple Marketing Solutions broadcast! In this episode, host Ameeta talks about the importance of packaging your holistic health services to make them unique in the market. By bundling services and products together to address specific pain points or problems, you can create packages that are all-inclusive for your clients. Ameeta provides examples such as a relaxation package for high-powered job workers, a migraine relief package that combines acupuncture and nutritional counseling, and a signature program called Endless Energy for females feeling overwhelmed or unbalanced. She also shares four tips for creating packages that resonate...2023-04-2511 min
Simple Marketing Solutions#36 5 Practical Tips for Standing Out in a Crowded MarketWelcome to the Simple Marketing Solutions Podcast, where we help small business owners streamline their online business to get more clients. Today's episode is all about differentiation and how it can help you stand out in a crowded market. We discuss the importance of finding what makes you unique and how to communicate your value proposition effectively. We share practical tips on how you can differentiate yourself, such as focusing on your niche, highlighting your unique value proposition, and using storytelling. We also share success stories of clients who have used differentiation to grow their businesses. Tune in to...2023-04-1814 min
Simple Marketing Solutions#35 But, where do I find my perfect clients?
Welcome to the Simple Marketing Solutions Podcast, where we discuss strategies for reaching ideal clients. In this episode, we'll be exploring different channels and tactics for finding and connecting with potential clients both online and offline. We'll be discussing the value of attending local events, meetups, workshops, and expos, which can be great lead generation opportunities. Online channels such as Facebook, Instagram, TikTok, LinkedIn, website, email database, and online advertising can also be leveraged. Additionally, we'll cover tips on creating social media content that resonates with your ideal client, using hashtags to reach a wider audience, engaging with your...2023-04-1112 min
Simple Marketing Solutions#34 The Power of Knowing Your Ideal Client
Looking to take your marketing game to the next level? Then you won't want to miss the latest episode of Simple Marketing Solutions, hosted by none other than Ameeta Gangaram herself.
In episode 34, Ameeta delves into the crucial topic of knowing your ideal client. Drawing on her years of experience in marketing and business strategy, she shares why this knowledge is so important and how it can drive greater success for your business.
From identifying your ideal client's pain points and aspirations to honing in on their values and motivations, Ameeta breaks...2023-04-0413 min
Simple Marketing Solutions#33 Mastering Integrated Multichannel Marketing: Your Key to Outperform the CompetitionWelcome to this episode! Today, we have the pleasure of hearing from Michelle, a content creator and influencer with over a decade of experience in digital marketing.
Michelle shares her valuable insights on how businesses can effectively use organic and paid marketing strategies to reach their audience. She highlights the importance of starting with organic marketing to build a foundation and gain a better understanding of your ideal client before using paid ads to reach a specific subset of people.
In addition, Michelle emphasizes the importance of understanding your digital ecosystem and developing strategies for...2023-03-2823 min
Simple Marketing Solutions#32: Picture Perfect BrandingLooking for a talented photographer who can capture the essence of your subject and create stunning, timeless images? Look no further than Alice Rath! With her diverse portfolio and her passion for photography, Alice is a true master of her craft.
Whether you need pet portraits, business branding, or fine art portraiture, Alice has the skills and expertise to deliver exceptional results. Her keen eye for detail, commitment to customer satisfaction, and her use of light and composition make her images stand out from the crowd.
In our latest podcast episode, we sit down with...2023-03-2128 min
Simple Marketing Solutions#31 The Entrepreneurial JourneyMeet Ali F Sugars, a resilient and inspiring Business Empowerment Coach & Motivational Speaker. As the Founder & Principal of the Heart & Soul Business Academy, Ali is on a mission to help entrepreneurs overcome adversity and achieve success with confidence and authenticity.
Through her own journey of triumphing over domestic violence, workplace bullying, and mental health challenges, she now empowers others to follow their dreams and live life on their own terms. With her expertise in Mindset, Motivation, Marketing & Momentum, Ali is committed to helping others become truly confident and empowered business owners.
If you're an entrepreneur w...2023-03-1423 min
Simple Marketing Solutions#30 From Employee to Health CoachWelcome to our podcast, where we bring you insightful conversations with experts in various fields. In today's episode, we are delighted to have Anik, founder of Feather and Love Health, join us to talk about her journey in the health and wellness industry.
Anik's passion for health and nutrition began over a decade ago when she started helping her friends and family build healthy habits. After getting certified as a Health Coach, she now exclusively works with women, empowering them to take action and transform their lives. Anik's expertise has grown to include herbal m...2023-03-0832 min
Simple Marketing Solutions#29: How to Make the Transition from Employee to SolopreneurWelcome to today's episode. I am sure you're going to love our guest today, who is Mina Qandar. She is a healthy lifestyle coach. Mina quit her full time job and decided to shift to learn how to create an online business. She was always passionate about nutrition, fitness, and wellbeing and created a coaching program about wellness. She shares such useful tips for people who need support with getting healthy, getting fit, or just changing their lifestyle. She's also the founder of an amazing podcast called “Wellness All Seasons with Mina." I highly suggest tuning in and giving th...2023-02-2835 min
Simple Marketing Solutions#28: The Power of Email Marketing: Boost Your Business Growth in No TimeToday's episode, titled “The Power of Email Marketing: Boost Your Business Growth in No Time”
Welcome to today's episode Ameeta talks about how to boost the growth of your business by utilizing email marketing to its full potential. Email Marketing is a fantastic tool for connecting with customers and growing your brand. And it needs to be one of the fun occasional steps or elements in your marketing strategy. It is without a doubt important for businesses. If you take Ameeta's advice, you'll soon see how quick and simple it is to build a large, active email list an...2023-02-2113 minSimple Marketing Solutions#27: ChatGPT: Transforming Customer Service and Boosting Business EfficiencyToday's episode, titled “ChatGPT: Transforming Customer Service and Boosting Business Efficiency”
Welcome to today's episode where we're excited to dive into the big thing that's hit the technology industry recently. If you're a tech enthusiast always on the lookout for innovative solutions, you won't want to miss this. Our host, Ameeta, will introduce you to a powerful tool that has the potential to enhance your business operations, support your customer services, and elevate your marketing efforts. This tool is none other than ChatGPT, and Ameeta will share why she believes it's a game-changer. So join us as we e...2023-02-1408 minSimple Marketing Solutions#26: You're Looking At Clients The Wrong WayToday's episode, titled “You're Looking At Clients The Wrong Way"
In this episode, we're diving into the importance of having a Unique Value Proposition (UVP) for your business. A UVP is a statement that explains what makes your business or product different from the competition and sets you apart from others in the market. A well-defined UVP helps attract customers who are looking for exactly what you have to offer and helps you communicate your unique selling points to your potential customers. Join us as we explore the key elements of a UVP and how it can hel...2023-02-0712 minSimple Marketing Solutions#25: Building Your Brand with Podcasting: How to Become a Trusted Authority in Your IndustryToday's episode, titled “Building Your Brand with Podcasting: How to Become a Trusted Authority in Your Industry" with Ameeta Gangaram
Have you ever thought of launching your own podcast? It could be the game-changing idea your company has been waiting for.
Ameeta will share about podcasting and how it might differentiate your company from the competition.
So if you're one of those people who avoids the camera, this could be a great way to get your message out.
In this episode, you'll learn why starting a podcast is the finest method to...2023-01-3110 minSimple Marketing Solutions#24: Maximise Your Business Growth: A Step-by-Step Guide to SWOT AnalysisToday's episode, titled “Maximise Your Business Growth: A Step-by-Step Guide to SWOT Analysis" with Ameeta Gangaram
We go in-depth to grasp a SWOT analysis and what it is, as well as how your service-based business can benefit from it.
Let's take a moment to discuss what a SWOT analysis is.
And when it comes to business, this is a crucial component of getting to know your company better. And this analysis needs to be carried out frequently.
It is a tool that can assist you in appreciating the significance of where yo...2023-01-2415 minSimple Marketing Solutions#23: Top 3 Productivity Apps You Can't Afford Not to Use in 2023Today's episode, titled “Top 3 Productivity Apps You Can't Afford Not to Use in 202” with Ameeta Gangaram
How do we make the most of the time we have productively?
as we encounter issues in the business and feel like we could be more productive.
It allowed Ameeta to stay on track with her tasks and her clients while she was traveling.
Ameeta shares with you the three productivity tools that your business simply can't afford not to use in 2023.
Ameeta has been utilizing these three apps in her business for a ve...2023-01-1720 min
Simple Marketing Solutions#22: Instagram Mistakes that are Losing You Clients” with Shannon McKinstrie“3 Instagram Mistakes that are Losing You Clients” with Our Guest Expert Shannon McKinstrie
Shannon McKinstrie, is the founder of Boutique Social and co-founder of The Social Squad Society, she is a social media marketer who helps small businesses grow their online presence and simplify social media, make a big impact and grow through organic, proven strategies.
She’ll get to help small businesses shine on social media and then watch as their ideal leads come in and their communities thrive.
The key takeaway messages include:
How to get into social media?
Social media...2023-01-1022 min
Simple Marketing Solutions#21: The Ultimate Hack to Writing Quality Emails Fast! with Megan KachiganMegan Kachigan is an intentional copywriter and sales funnel strategist who gets more clicks and conversions for values-based coaches and course creators.
As a Stanford University teaching award winner with a Masters in Education, Megan understands how to capture attention—and turn it into sales. Powerful results include:
…writing the ads for a $250k launch.
...crushing industry standards with a 56% open rate and 9% CTR on an email sequence.
...helped drive over $1 million for clients with copywriting and strategy.
Megan speaks about the copy strategies that 7-figure earners use to make...2023-01-0321 minSimple Marketing Solutions#20: Annual Planning for Business Success with Ameeta GangaramToday's episode, titled “Annual Planning for Business Success” with Ameeta Gangaram
Ameeta talks about the need for planning in your business and how it's crucial to think about what has been successful for you. Assessing your business's performance over the previous 12 months will help guide you as you move forward into the new year.
Take action now and download your free annual planning template. The steps will assist you in getting ahead of 2023.
The key takeaway messages include:
Why do you need to plan for the year ahead?
The importance of having a pl...2022-12-2712 min
Simple Marketing Solutions#19: Free Resources to Avoid Self-Funding Your Business with Our Guest Expert Ashley BradfordToday's episode, titled “Free Resources to Avoid Self-Funding Your Business” with Our Guest Expert Ashley Bradford
Ashley Bradford is the founder and CEO of Wealthy and Winning Financial Solutions. I'm a financial educator and wealth management coach.
She is going to be talking to us about free resources to avoid self-funding your business. She teaches female business owners how to manage and keep more of their income so they can sustain their business and current lifestyles.
The key takeaway messages include:
How to utilize money as a tool to help you build the...2022-12-2021 min
Simple Marketing Solutions#18: This ONE Small Habit will Flip your Business Around! with Our Guest Expert Erin SlingerlandToday's episode, titled “This ONE Small Habit will Flip your Business Around!” with Our Guest Expert Erin Slingerland
Erin is a Life & Holistic Health & Fitness Coach for 1on1 clients ready to transform their bodies’ and lives, as well as the founder of Plant Based Bod, an 8 step program which aims to free people from restrictive and binge eating, misinformation and fad diets.
Her goal is to make intuitive holistic lifestyles and living a purpose driven life the norm for all women. One where women are led by their inner knowing and are excited to finally step i...2022-12-1331 min
Simple Marketing Solutions#17: "Develop Your Money Mindset’ with Our Guest Expert Karyn De MolToday's episode, titled "Develop Your Money Mindset’ with Our Guest Expert Karyn De Mol
Karyn De Mol from of Goodnessmealternative is a Multi Award-winning Author, Speaker, and Empowerment Expert.
Karyn is a successful CPA accountant with a burning desire to find balance not only on the balance sheet but on the inside too. Karyn has spent years dedicated to learning therapeutic modalities that have helped her find who she is on the inside, rather than only what she and people saw on the outside. Karyn has found her passion and has transitioned to working with wo...2022-12-0534 min
Simple Marketing Solutions#16: "The 3-Part Video Series that Converts” with Cliff CoelhoToday's episode, titled "The 3-Part Video Series that Converts” with Cliff Coelho
Let's hear from our Guest Expert Cliff Coelho; from struggling to sell his own services when he first started his business, he realised this. No one will buy from you unless they can trust you first. As in, people don't buy high value services impulsively. Yet most companies were doing just that. Trying to sell complex services without educating or building trust first.
He knew doing the same was not working out for me. That's why he had to develop his own trust ba...2022-11-2937 min
Simple Marketing Solutions#15: "Mindset tools of becoming the CEO of You” with Shandra MoranToday's episode, titled "Mindset tools of becoming the CEO of You” with Shandra Moran
Shandra is the founder of The Transit Lounge, a boutique coaching consultancy for women who’ve had a career and now want to start their own business.
She’s an award-winning promotions and marketing director, Professional Results coach, internationally accredited money breakthrough coach, podcast host and co-author of an international bestselling book ‘Elevate Your Success’.
An early ‘midlife crisis’ led Shandra to leave the media industry and follow her passion for people development, and after training as a coach, she held a sen...2022-11-2242 min
Simple Marketing Solutions#14: "Identifying your Values & Vision Leads to Seamless Business Success” with Sabrina LindnerToday's episode, titled "Identifying your Values & Vision Leads to Seamless Business Success” with Sabrina Lindner
Sabrina Lindner, a Life and Leadership Coach and Mentor, Podcaster and Writer. Her main focus is on helping individuals unshackle their minds and live life to the fullest here and now.
The key take away messages include:
Creativity is finding the answers you need to your questions.
Sabrina’s advice for people who don’t know what their values are.
Authenticity, creativity, creativity and freedom.
How to get clear on your vision that aligns with your values.
The starting point...2022-11-1630 min
Simple Marketing Solutions#13: Consumer Sales Journey: Your Business's Marketing's Best FriendToday's episode, titled "Consumer Sales Journey: Your Business's Marketing's Best Friend” with Angie Martin
Angie Martin is a highly trained and well-regarded Business Development, Business Mentor and Digital Marketing Manager. Her purpose-driven personality drove her to create, Ani Designs, her first business at 12. Since then, she has assisted in creating and growing multiple businesses by implementing her digital marketing, social media management and business development skills.
Originally from London, Ontario, Canada, she moved to Australia in 2012 to expand her knowledge and grow her career. After 9 years of working in the field while continually increasing her sk...2022-11-0835 min
Simple Marketing Solutions#12: Authentic Sales Calls that ConvertToday's episode, titled " Authentic Sales Calls that Convert” with Jana Niksa
Jana Niksa- The Intuitive Sales Coach (aka a sales coach with an edge and a twist ;)
For over two decades Jana Niksa has been celebrated as a Top Sales Executive in her industry. As her career progressed, Jana knew there was more for her. She wanted to dive deeper into understanding the science of mindset and its connection to the subconscious.
The study of thoughts, beliefs, behaviors, and human potential became her deepest passion. Over the last several years Jana has studied wit...2022-11-0133 min
Simple Marketing Solutions#11: The Art of Storytelling to Attract Loyal ClientsToday's episode, titled " The Art of Storytelling to Attract Loyal Clients” with Mariah MacInnes
Mariah MacInnes, the Founder of Content Queen is a passionate traveller, digital nomad, serial rambler and big dreamer with a purpose to inform and educate. Mariah has been in the marketing industry for over 5 years and has a background in Journalism and Public Relations.
A go-getter with huge energy and passion for writing, Mariah has recently found more of a balanced lifestyle after being diagnosed with 2 tumours in her bowel and pancreas. This health scare sent her on a self-health awareness jo...2022-10-2535 min
Simple Marketing Solutions#10: Business Start-up Tips: From Conception to LaunchPriya Harkare is a naturalist best known for her natural skincare brand “Natural Philosophy” based in Melbourne.
A co-founder, believing in a holistic approach towards life. She is a certified skincare formulator with a Diploma in Skincare Formulation from one of the best skin schools – “Formula Botanica, London”.
Living and expressing your true form is what inspires Priya to flourish on this nature-driven path. Along with her skincare business Priya also has a Construction background with 12 years as an Architect and Estimator. Yes! both being 180 degrees apart, yet, both she loves equally. Her Construction management journey has he...2022-10-1832 min
Simple Marketing Solutions#9: Know Your Legal Requirements to Run Your Business EthicallyToday's episode, titled " Know Your Legal Requirements to Run Your Business Ethically" is with Shalini Nandan-Singh.
Drawing on more than 15 years of experience as a lawyer and a woman in business, Shalini Nandan Singh helps Australian service-based entrepreneurs protect their businesses and profitability with empowered legal advice and contracts.
Shalini founded Love Your Legals (formerly Legally Shalini) in 2015 from a desire to work with small businesses that faced the same lean start-up and business-building highs and lows that she did in her previous life in legal practice and small business in Fiji and Australia.
H...2022-10-1143 minSimple Marketing Solutions#8: How to Gain Endless Energy whilst Growing Your BusinessDo you wake up in the middle of the night or can't even fall asleep because you're overthinking about everything you're responsible for in your business?
Have you noticed that you're reaching for that extra coffee or something sweet around 2pm, just so you can keep working?
Do you find yourself snapping at those you love one minute and then wanting to bawl your eyes out the next?
If you're nodding your head, then you'll want to hear why you're feeling this way and what you can do to support yourself enabling you...2022-10-0414 minSimple Marketing Solutions#7 How to Define the Value You Bring to Your AudienceHave you heard of the word Ikigai?
It's a Japanese concept that refers to the 'Secret to living a Long and Happy Life'.
Ikigai is more than just our profession or work. Yes, we spend the majority of our time absorbed in work. However, Ikigai is the sum of all the little joys that we experience in everyday life. This is what leads us to living a fulfilled life.
But just how do we get to this Ikigai? To this 'sense of living with purpose'?
2022-09-2717 min
Simple Marketing Solutions#6: Gaining Confidence on Camera with Melissa GroomEpisode 6 of my Simple Marketing Solutions Podcast is so special as Melissa Groom teaches us how videos will be a powerful tool in growing our businesses on the digital world.
Melissa Groom is a world expert at positioning entrepreneurs to be a recognised influencer using the power of video. As a successful entrepreneur, she has created and produced over 400 national and international events such as, The International Women’s Day Online & Live Summit, and helped thousands of people to maximise video to become recognised experts in their field.
As the Founder of The Videopreneur School, Em...2022-09-2037 min
Simple Marketing Solutions#5: Place Yourself as the Expert by Educating Your Industry Peers- with Leanne StockwellIn Episode 5 of the Simple Marketing Solutions podcast our guest speaker is Leanne Stockwell from A Better You Naturally. She and I discuss how to "Place Yourself as the Expert by Educating Your Industry Peers"
Leanne is a Naturopath, Life Coach and Kinesiologist and creator of the Bio-MT Technique.
She talks about how she’s built a successful practice, A Better You Naturally, full of loyal and happy clients over the past 20 years, with the help of a muscle testing technique, called Bio-MT that she developed to fill a gap she identified in the market....2022-09-1326 min
Simple Marketing Solutions#4: How to Collaborate with Brands & Tap into New Audiences to Grow Your Reach, Revenue & Engagement- with Tanya SimpsonToday's episode, titled, How to Collaborate with Brands & Tap into New Audiences to Grow Your Reach, Revenue & Engagement is with Tanya Simpson, from Collaboration Playground.
Tanya has secured, created and managed partnerships for some of the biggest brands and events, including Melbourne International Comedy Festival, National Gallery of Victoria, Australian Ballet, Carols by Candlelight and Australian Open along with sold out stage shows such as Matilda, Frozen and Harry Potter & the Cursed Child. She has also worked with various brands including Harry’s Ice Cream, Dr Bronner’s, sauced shop and artist / designer Fleur Harris.
She...2022-09-0631 min
Simple Marketing Solutions#3: Top 7 Questions to Ask Yourself Before Hiring a Web DesignerThinking of a website for your business?
Had a bad experience with a web designer in the past?
Wanting the lowdown on creating a website that speaks to your audience, engaging them to take action and enlist your services?
I know there are many horror stories of website development going wrong… Of waiting many months for your website to be completed! I know many people feel put off from past experiences because they were not made aware of what to expect.
This podcast will take you through my Top 7 Questions You Ne...2022-08-3022 minSimple Marketing Solutions#2 How to Save Time and Simplify Your Social Media Content Creation
Tired of wasting hours creating social media posts and researching content?
Finding it stressful because nobody is engaging with your content?
Not confident with how to use social media for your business?
Hi, my friend! I get it. Social Media isn't for everyone. Come to think of it, most of us never grew up with mobile phones, laptops, and smartwatches so readily available. Remember the days when we used adverts in the local paper to promote our business?
Times have changed and yes it may feel overwhelming trying to keep up with all the latest trends from...2022-08-2317 minSimple Marketing Solutions#1: Back to Basics in Marketing- Helping make your small business betterHave you recently started in business and dived head first without a plan?
Or are you feeling overwhelmed and frustrated with the time you spend creating social media content but never seeing any sales from it?
Maybe your business is gaining momentum and you're looking for ways to take it to the next level.
If you're nodding your head right now, then this episode is for you. By the end of it you'll have clarity on:
How to turn your passion into a business that you love, without the overwhelm
What your...2022-08-1514 minSimple Marketing SolutionsIs Simple Marketing Solutions for me? (trailer)Are you looking for simplified ways to grow your business? Do you struggle with knowing where to focus your energy for the best return? Or are you loving your business success and looking to stay ahead of the pack through innovation and inspiration? If you've answered yes to any, keep listening.
Ameeta Gangaram from Holistic Vision leverages over 15 years of experience as an entrepreneur, naturopath, coach, author and marketer to help you advance your business and marketing skills and successfully grow.
As a business owner, she understands that we wear multiple hats, sometimes all at...2022-08-1001 min
ELEVATE: Love Your Life2) Ameeta Gangaram-How to Have Endless-EnergyIn this episode of the Elevate podcast our host Benjamin J Harvey speaks with Ameeta Gangaram. Ameeta was burnt out and exhausted, ironically working as a naturopath. Tune in to hear how Ameeta diagnosed herself and went on to improve her health and vitality and now helps others to do the same. What you will learn in this episode How to have more energy naturally. How to develop healthy habits and the 9pm pyjama technique. Why a…
The post 2) Ameeta Gangaram-How to Have Endless-Energy appeared first on Elevate Books.2017-04-2800 min