Shows
Misadventures in MarketingMisadventures in Marketing Presents: Pressing Matters S3 Ep10; Annie Saunders: A Journey Through Tech JournalismWhile on summer break, we came across a conversation we thought you'd find valuable and we didn't want to wait to share it.It’s a recent episode of Pressing Matters from Big Valley Marketing – a podcast featuring conversations with top B2B tech media professionals. They've had on guests like Jon Fortt from CNBC, Don Clark from The New York Times, and Harry McCracken from Fast Company.The episode we're sharing features host Dave Reddy talking with Annie Saunders from Tech Brew. Annie covers AI, transportation tech, and climate tech – areas where we know many o...2025-08-0826 min
Misadventures in MarketingThat's Entertainment: The State of Music Industry MarketingIt’s Episode 15 of Misadventures in Marketing, our Season 1 finale! And there was no better way to wrap up the first leg of our journey than interviewing music industry big shot Julianne Bornales. As an 18 year veteran of the industry at Warner Music Group, JulieAnn has marketed through one of the most breathtaking eras in the music industry. Throughout that time, she had to traverse multiple digital transformations, not only regarding how her products were being distributed (from discs, to downloads, to streaming, to online video, to social media networks), but in how she had to ride those wild wave...2025-06-1743 minMisadventures in MarketingShort-term Wins, Long-term LossesIn Episode 14 of Misadventures in Marketing, your inquisitive hosts Peter Farago and Steve Haney discuss the ongoing tension between investing in short-term versus long-term marketing activities. They explore the tensions marketing leaders face in balancing immediate lead generation demands with the need for sustainable brand activities that grow the business long term. Studies have shown that companies that invest in longer term brand marketing programs consistently hit their sales goals, but that practice often gets pushed aside in the reality on the ground in the fog of war. We also talk about the pressures of delivering quick results while a...2025-06-0932 minMisadventures in MarketingThe Funnel is Not a Straight LineIn Episode 13 of Misadventures in Marketing, your noble hosts Peter Farago and Steve Haney delve into the intricacies of lead funnels, particularly in the context of B2B SaaS and technology startups. We discuss the customer journey, the importance of understanding decision-making processes, how you determine the stages of the lead funnel, how to define an MQL, when a lead becomes an MQL, and why an angel gets its wings when Sales turns an MQL into an SQL. The conversation also touches on aligning sales and marketing, the challenges faced in funnel analysis, and real-world examples of successful funnel...2025-05-2742 minMisadventures in MarketingWhen the Magic's GoneWe’ve made it to Episode 12 of Misadventures in Marketing, the tech marketing podcast that not only tastes great, but fills your mind with tech marketing’s most provocative issues. Take, for example, this episode in which hosts Peter Farago and Steve Haney delve into the challenges of marketing products that haven’t quite found product-market fit. We discuss the concept of 'magical thinking' in tech startups, where CEO founders may believe that their Marketing team can compensate for a product’s deficiencies. We dive into understanding market needs, the role of marketing in addressing product issues, and the necessity...2025-05-2035 minMisadventures in MarketingName That (Tech Marketing) Acronym!In this, the 11th episode of Misadventures in Marketing, hosts Peter Farago & Steve Haney proudly present the first game show edition of Misadventures in Marketing. Steve quizzes Peter on the myriad acronyms in tech marketing (which, oddly, are almost all three letters). Peter gets extra points for accurately defining the term that the acronym represents. Suffice it to say, our brilliant co-host wins fabulous prizes for his efforts. Okay, no prizes, but definitely the admiration of his colleagues for his stunning performance.So if you’re curious about tech marketing terms like PPC, CTR, SERP, SEO, LTV, and CA...2025-05-1442 minMisadventures in MarketingAnd The Winner Is...In this, the 10th episode of Misadventures in Marketing, Peter Farago and Steve Haney welcome Melissa Grimshaw-Vargas to the podcast. Melissa heads up Launchwise, a brand consulting practice in San Francisco that conducts brand launches and leads in-house executive brand initiatives for both consumer and B2B companies. She’s also VP of Partnerships for the American Marketing Association San Francisco chapter.The trio discusses awards as part of a company’s marketing strategy. They explore how awards can enhance credibility, build brand recognition, and serve as a validation tool for businesses, especially startups who don’t have the...2025-05-0645 minMisadventures in MarketingReference Customers: The Real Growth HackIn this, the 9th episode of Misadventures in Marketing, Peter Farago and Steve Haney discuss the role of reference customers in B2B tech marketing, emphasizing the importance of how they can help prospects build trust and credibility in a new start-up. They explore the nuances of corporate culture, the challenges of creating effective case studies, and the dynamics of sales relationships when it comes to Marketing interfacing with their accounts. The conversation highlights the significance of customer advocacy and emphasizes the role of empathy in customer relationships to create meaningful customer stories. While the nature of reference customer...2025-05-0123 minMisadventures in MarketingTalking the TalkIn this, the 8th episode of the Misadventures in Marketing podcast, Peter Farago and Steve Haney discuss how they have used public relations (PR) in their high-tech marketing mix. They explore the evolution of PR strategies, the importance of understanding earned, paid, and owned media, and the current challenges of making this demand generation channel worth it in today’s world of coporate-driven social media. The conversation emphasizes the significance of newsworthiness, the role of close press relationships in PR success, and the necessity for companies to create their own content. There is also the internal challenge of selling PR...2025-04-2434 minMisadventures in MarketingA Click Measuring ContestIn this Episode 7 of the Misadventures in Marketing podcast, hosts Peter Farago and Steve Haney delve into the complexities of marketing metrics, discussing their importance, challenges, and the balance between data-driven decision-making and creative intuition. They explore various metrics, the significance of trends over time, and the necessity of accurate measurement in both startups and established companies. The conversation emphasizes the need for effective analytics tools and dashboards to streamline marketing efforts and improve decision-making processes. They tackle the challenges of narrowing down key metrics, the political dynamics of presenting data to various stakeholders, and the intricacies of measuring...2025-04-1541 minMisadventures in MarketingServing Yourself with Self-serve ProductsIn this, the 6th episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney discuss the sales motion called Product-Led Growth (PLG). Why is this business function in Marketing? What are the differences between sales-led and product-led motions? What role do your pricing strategies play in a successful PLG motion? And what factors determine whether a software start-up should adopt a PLG model at all? Customer journeys, segment-based marketing, accurate metrics, and brand all play a part in making this SaaS-based approach to customer acquisition successful.2025-04-0838 minMisadventures in MarketingIf You Cut an AI, Does It Bleed?In Episode 5 of Misadventures in Marketing, hosts Steve Haney and Peter Farago explore the intersection of AI and high tech marketing, drawing parallels with historical technological shifts. They discuss the implications of AI automating marketing tasks, and the importance of maintaining a human touch in B2B marketing decisions. They emphasize the importance of data quality, human oversight, and the balance between automation and creativity. They discuss the challenges organizations face in adopting new technologies and the necessity for marketing leaders to embrace innovation while maintaining authenticity in their messaging. The dialogue highlights the ongoing tension between AI capabilities...2025-04-0238 minMisadventures in MarketingAre You Getting the Message?In this the 4th episode of Misadventures in Marketing, hosts Steve Haney and Peter Farago dive into the fun-filled world of corporate messaging, start-up style. They discuss the importance of creating a messaging house, understanding customer pain points, and the iterative nature of the process. The conversation highlights the significance of crafting compelling messaging that resonates with customers’ worries and pain points, focusing on three core pillars, and the role of repetition in delivery. Corporate messaging, product positioning, and visual identity all play a role in defining even an early-stage tech company’s success.2025-03-271h 08Misadventures in MarketingThe Web We WeaveIn this 3rd episode of the Misadventures in Marketing podcast, hosts Peter Farago and Steve Haney talk about the weather, Peter starts a new job, and then we dive into the head of marketing's time-worn tradition of revising the website. They share insights on how to propose and get the green light on revising the website. They discuss the challenges and strategies around redesigns, appearing credible to site visitors, and effective content strategies. The conversation also touches on the significance of A/B testing and optimization strategies to enhance brand and lead capture. They also touch on the context...2025-03-181h 06Misadventures in MarketingA Beautiful FriendshipIn this 2nd episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney discuss Peter’s superhero origin story, his roots in the Bay Area, and Steve’s affinity for Peet’s Coffee. Then they delve into the intricate relationship between sales and marketing teams, and where they strongly disagree on how that relationship should work. It’s not a knock-down-drag-out struggle to the death, but their respective views on collaboration dynamics, the balance between revenue and profitability goals, and the importance of aligning marketing strategies with sales objectives are, shall we say, different. They explore the challenges of evaluat...2025-03-111h 03Misadventures in MarketingYou Got the CMO Job. Now What?In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney explore the intricacies of starting a new CMO role, particularly within technology startups. They discuss the importance of understanding company dynamics, building trust, and the balance between strategic thinking and relationship building. Through personal anecdotes and case studies, they highlight the challenges faced in legacy companies and the need for innovation. The conversation emphasizes the significance of adapting to company culture while driving growth and change. They explore the importance of leadership, company culture, and adaptability in navigating these challenges. The discussion also emphasizes the significance...2025-03-0554 minMisadventures in MarketingMisadventures in Marketing TrailerMisadventures in Marketing is a new podcast from the American Marketing Association San Francisco chapter. Every week, Silicon Valley marketing executives Peter Farago and Steve Haney will explore current topics in technology marketing, their own experiences running marketing and GTM organizations in tech, and hopefully impart some wisdom to their listeners along the way.2025-02-2400 min
Utter Punts: An NFL Podcast"The Chiefs are getting smacked in the face by a buzzsaw"Looking ahead the NFL's Championship weekend that sees the Kansas City Chiefs travel to the Baltimore Ravens and the San Francisco 49ers host the Detroit Lions. Dan's so confident of a Ravens win, he uses the colourful metaphor of the Cheifs being "smacked in the face by a buzzsaw"There's a big preview of the weekend's action, an idea of where you might like to place your bets and a preview of this weekend's live show at Bierkeller in Manchester.In assocation with our friends at endzonekit.co.uk, Bierkeller and fantasygameday.app2024-01-2559 min
Talking Industrial AutomationWhat's new in the CSIA Best Practices and Benchmarks Manual Version 5 - Episode 16CSIA recently released the Fifth Version of the Best Practices and Benchmarks Manual. The Best Practices are nearly 400 items that CSIA Members have developed over 24 years relating to better run system integration business. In this brief episode, Remco Kappert of EKB and Eric Schaefer of Stone Technologies help you understand what changes were made since version 4! This was an in-person interview at our 2018 Executive Conference in San Francisco. Please bear with a bit of a noisy background. Thanks for listening!2018-05-2113 minTalking Industrial AutomationArun Sinha of Opto 22 - Episode 14Arun Sinha of Opto 22 is our guest this week. Arun and I spoke online just before the CSIA Executive Conference in San Francisco. Arun thinks the future looks bright for the industrial internet of things and that there some exciting things happening, beyond collecting sensor data. Arun describes where he sees Opto 22 and its role in the industry, and how it relates to other companies in industrial automation, and we have a great conversation about the impact of the convergence of OT and IT. Enjoy getting to know Arun Sinha of Opto 22, CSIA...2018-04-3059 min
Inside Social InnovationHealthcare and BiotechnologyBiotechnology, diagnostics, and genomics are increasingly changing the field of healthcare. In this panel discussion, company executives discuss how they became entrepreneurs in science and medicine, which new products they are developing, and what challenges and opportunities there are in these arenas. They also look at barriers to adoption and future trends that will affect this space over the next five to ten years. The discussion was part of the 2011 Healthcare Summit, held at the Stanford Graduate School of Business. Donald Joseph, is CEO of BIO Ventures for Global Health (BVGH). BIO is the Biotechnology Industry Assocation...2011-08-2254 min