Shows
Impact PricingWhy Most Companies Are Pricing Wrong: The Hidden System Behind Google's Million Daily Price Changes with Gary BaileyGary Bailey is the founder at The Talent Capitalist, where he teaches monetization as a discipline, and serves as a finance and monetization consultant at FinTech Strategic Advisors. With a background that spans from banking and derivatives pricing in the 1990s to coaching the rise of AI monetization product managers today, Gary brings a unique perspective to value capture and pricing strategy. In this episode, Gary shares his insights on the distinction between pricing and monetization, drawing from his experience pricing hundreds of thousands of different financial instruments to help modern AI companies think about va...2025-07-0731 min
Impact PricingHow to Price Products Before You Build Them with Garrick van BurenGarrick van Buren is the owner and principal consultant at Pricing from the Start, where he helps early-stage entrepreneurs and B2B SaaS companies create effective pricing strategies before they invest heavily in product development. Since 2003, he has been launching and managing businesses that support entrepreneurial organizations. His diverse experience includes working with creative professionals and agencies, as well as time at a large corporation with established pricing practices. Garrick is also a certified Cicerone (beer sommelier), which gives him a unique insight into customer value and market positioning. In this episode, Garrick shares his "P...2025-06-3032 min
This One Time in Real Estate...Price Fades, Value Lasts: Know Your WorthBack when Sarah sold cars, they had a deal book. It showed two numbers for each vehicle. The top number was the markup and the bottom number was called hold back, which was the amount the dealer was guaranteed to get for the car. When she was negotiating a deal for someone buying the car, she used to take the markup off the price right away. This was actually counterproductive to Sarah making a good commission, but she cared too much about the buyer. The dealership took away the deal book and just told her the price. 2025-03-2118 min
This One Time in Real Estate...Price Fades, Value Lasts: Know Your WorthBack when Sarah sold cars, they had a deal book. It showed two numbers for each vehicle. The top number was the markup and the bottom number was called hold back, which was the amount the dealer was guaranteed to get for the car. When she was negotiating a deal for someone buying the car, she used to take the markup off the price right away. This was actually counterproductive to Sarah making a good commission, but she cared too much about the buyer. The dealership took away to deal book and just told her the price. How does...2025-03-2118 min
Velvet Rope PlaybookThe Price Tag Fallacy: Why Wealthy Clients Don’t Buy Based on Price AloneA lot of professionals think wealthy clients make decisions based purely on price, numbers, and credentials. They assume that if they just offer the best rates, the lowest fees, or the most experience, the high-net-worth crowd will come running.But here’s the truth: Wealthy clients don’t buy based on price.They buy based on trust, status, exclusivity, and relationships. The affluent aren’t looking for bargains—they’re looking for confidence, prestige, and the assurance that they’re working with the best.In this episode, we’ll uncover why competing on price is a los...2025-03-1604 minVelvet Rope PlaybookThe Silent Killer in High-End Business: Price CompetitionThere’s a silent killer in high-end business, and it’s price competition. Too many professionals—smart, skilled, and driven—fall into the trap of undercutting the competition and justifying their value with discounts instead of positioning. But here’s the truth: wealthy clients don’t buy based on price. They buy based on confidence.In today’s episode, I’ll introduce you to Discount Danny, a luxury consultant who learned this lesson the hard way, and Marquis Montrose, an art collector who revealed the high cost of low prices. You’ll discover why competing on price doesn’t just hurt yo...2025-02-2704 min
Impact PricingStrategic Price Increase: How to Plan, Communicate, and Succeed with Mark PeacockMark Peacock helps B2B Tech & Consulting firms expand margin & revenue growth with tailored pricing solutions & sales enablement. In this episode, Mark shares practical strategies for implementing price increases effectively, including a two-stage communication process to manage customer expectations and reduce resistance. He emphasizes the importance of segmenting clients by price sensitivity and value to tailor pricing strategies and build confidence. Mark also highlighted the need to treat price increases for existing customers with the same care as new business pricing to maximize business impact. Why you have to check out today’s pod...2025-01-2730 min
Ghosts and Folklore of Wales with Mark ReesEP151 Fairy Gold: Secrets, Curses and the Price of Magical Riches (Ghosts and Folklore of Wales podcast with Mark Rees)What would you do if you stumbled upon a stash of gold in the forest, knowing it might vanish with just one word? Could it be the legendary fairy gold of folklore, a treasure bound by secrecy and mischief?
In this episode, we dive into enchanting tales of the mysterious wealth bestowed by the fairy folk—fortunes that could disappear in a puff of smoke if their origin is revealed.
What makes fairy gold so coveted yet so dangerous? From Shakespeare’s The Winter’s Tale to the chilling accounts of Welsh folklore, we uncover stories where magica...2025-01-1628 min
Experts Unleashed with Dominic PriceA festive Experts Unleashed season one reflection with Mark CruthTo wrap up an incredible first season of "Experts Unleashed," Atlassian's Dom Price chats with the shows producer/director and Atlassian Modern Work Coach, Mark Cruth, about their favorite moments from season one. Dom and Mark take turns reflecting on the biggest themes of the season and share some of the most meaningful (and funny) moments from across the different episodes. Walking down memory lane never felt so festive! In the spirit of tradition, they also discuss the "My User Manual" Play from Atlassian's Team Playbook. It's an exercise designed to help leaders share with t...2024-12-1959 min
Toronto Livings Real Estate PodcastPrice Drops & Pogo Sticks: Navigating Toronto's August Real Estate | Episode 64Price Drops & Pogo Sticks: Navigating Toronto's Real Estate Market in August
Join Mark and Joey on episode 64 of the Toronto Living's podcast as they return after a brief hiatus. In this episode, Mark and Joey catch up on their recent activities and unveil where they've been over the past few weeks.
They dive into August's real estate market update, revealing some interesting opportunities in the Toronto condo world and discussing the impact of recent rate cuts.
Along the way, they share exciting food experiences, including trips to Bellwoods Brewery and the Ex, as well as Joey's unexpected discovery of...2024-09-1157 minToronto Livings Real Estate PodcastPrice Drops & Pogo Sticks: Navigating Toronto's August Real Estate | Episode 64Price Drops & Pogo Sticks: Navigating Toronto's Real Estate Market in August
Join Mark and Joey on episode 64 of the Toronto Living's podcast as they return after a brief hiatus. In this episode, Mark and Joey catch up on their recent activities and unveil where they've been over the past few weeks.
They dive into August's real estate market update, revealing some interesting opportunities in the Toronto condo world and discussing the impact of recent rate cuts.
Along the way, they share exciting food experiences, including trips to Bellwoods Brewery and the Ex, as well as Joey's unexpected discovery of...2024-09-1157 min
The Sales Hunter PodcastHow To Present Your Price and Get ItLearn how to present your price with unwavering confidence and secure sales like never before. Mark shares his tried-and-true strategies for ensuring your price is seen as a valuable solution to your customer's problems. Many salespeople forget to link their price to the outcome the customer is seeking, but you'll learn how to recap the key issues and position yourself as an integral part of the solution, making it clear why your price is justified. 2024-09-0907 min
The Happy WorkLife PodcastHappy Economics: Lord Mark Price talks about the upcoming release of his new bookIn this short episode WorkL founder, Lord Mark Price talks about his new book 'Happy Economics'. In 'Happy Economics' Mark explains why happiness at work is important and explores the proven links between workplace happiness and financial success.You can preorder the book at koganpage.com/workl and get 20% off your purchase using the code WORKHAPPY.2024-08-2307 min
Impact PricingNavigating Price Changes: Overcoming Fear and Implementing Strategy with Patrick MeeganPatrick Meegan is a Managing Director at Investor Group Services. Experienced in technology, industrials, consumer products, retail and e-commerce, subscription programs, pricing, and product strategy. In this episode, he delves into the complexities of pricing strategies, emphasizing the importance of aligning prices with the perceived value and understanding market segments. She also explores the nuances between B2C and B2B pricing, highlighting the transparency in B2C and the significance of marketing and packaging in consumer products. Additionally, she provides insights on implementing price changes effectively in different organizational sizes and navigating the challenges of setting...2024-06-1029 min
Impact PricingPrice Justification Techniques: Building Confidence in Sales with Mike BosworthMike Bosworth is a Co-Founder of WeConcile considered as the world's first Relationship Rescue and Restoration application. In this episode, Mike shares effective pricing strategies and sales techniques to hold prices. Why you have to check out today’s podcast: Learn about the concept of "buying vision" and help your customers recognize the value of your product or service Learn how to stand firm against pricing pressure and maintain your desired price Discover how to effectively use "polite No's" to firmly establish pricing boundaries "Understand the value, i.e. how...2024-04-1526 min
Inspired By ExampleEpisode 13 | Mark GaineyInspired By Example is a podcast about leadership — purpose, passion and pivotal moments that change a life of meaning. This week, Will and Rich's guest is Mark Gainey, co-founder and chairman of Strava, the social fitness company used by more than 100 million athletes in over 195 countries. In 1996, Mark co-founded Kana Communications, eventually reaching an over $10B valuation in 2000 on the NASDAQ. Mark co-founded Strava in 2008 with a focus on cycling. Initially, Strava was a website where cyclists could map and monitor their rides and compete with riders across the country. Strava now records over 30 types of a...2024-03-1238 min
Impact PricingPricing Table Topics: 9 of Spades – There Is More Profit in Price SegmentationThis one is the 9 of Spades from the Impact Pricing card deck. There are two major rules in pricing that are hugely valuable to your organization. The first one is value-based pricing, which simply means charge what your customers are willing to pay. The second one is to adopt price segmentation. Think about this for just a second. No two buyers actually are willing to pay the same price. Which means every buyer has a different willingness to pay. If we really want to adopt value-based pricing, at its best, then what we're doing is try...2024-02-0702 min
Impact PricingHarnessing the Power of Causality for Price Optimization with Gleb RomanyukGleb Romanyuk is a Principal Economist at Wayfair. He leverages his Ph.D. in Economics and his extensive experience in the tech industry to develop cutting-edge solutions for competitive pricing and economic analysis. In this episode, Gleb emphasizes the underutilization of data by most companies. He recommends harnessing its power to gain insights into business performance and develop optimized pricing strategies. Why you have to check out today’s podcast: Understand an economist's role in analyzing data and optimizing pricing Learn to note the distinction between forecasting and prediction versus the causal inf...2024-01-0126 min
Impact PricingPricing Table Topics: Queen of Spades – Compete on Value, Not on PriceThis one is the Queen of Spades from the Impact Pricing card deck. We really should be competing on value, not on price. We often think we're in a price war with our competition. We think our competitors are competing on price because we watch them give deep discounts to customers when we're in negotiations and we're wondering, why are they competing on price? But if you think about it, we responded with deep discounts on our products, and they look at us and they say, why are they competing on price? What we really n...2023-11-1002 min
The PROPERTY DOCTORS, Sydney Australia Novak PropertiesEP. 1119 THE DANGER OF HAVING NO PRICE ON YOUR PROPERTY...…Ever skipped a property because it had no price listed? You're not alone. Join us, Billy Drury and Mark Novak, as we pull back the curtain on the mysterious world of properties for sale without a price tag. We delve deep into the perplexing issue that makes 72% of buyers bypass a property altogether. From the motivations behind agents leaving out the price to the impact this strategy has on potential buyers; we're laying it all bare.Real-life examples are the best teacher, and we're sharing ours. Uncover how unique properties and those requiring a knockdown rebuild influence...2023-10-3010 min
Brand ShorthandWays to Differentiate: Low PriceBefore Mark and Lorraine dive into the latest discussion on ways to differentiate, they spend 15-ish talking about the food category with Campbell Soup's purchase of Rao's. How will this play as Campbell's goes up against Mondelēz and Kraft Heinz, the other big players in the market? Then Lorraine walks through the challenge of trying to claim a low price position and what that really means for organizations. Several have tried, but few have been able to sustain a low price position for very long. Learn the secrets to promoting a low price position as the positioning gurus t...2023-10-0231 minThe PROPERTY DOCTORS, Sydney Australia Novak PropertiesEP. 1092 - AGENT'S PRICE EP.1092 TOO HIGH? 💔 AVOID HEARTBREAK! #PROPERTYPRICINGTIPS - AGENT'S PRICE TOO HIGH? 💔 AVOID HEARTBREAK! #PROPERTYPRICINGTIPSHave you ever questioned the logic behind a property's price tag? Or wondered if the real estate agent's valuation of your property was overly optimistic? We unravel these queries and more in our fascinating discussion around property pricing. We warn against the pitfalls of unrealistic pricing and highlight the importance of picking an agent based not on their initial price estimation, but on their history of achieving top market prices for their clients. We emphasize that agents merely provide an opinion of value; the actual valuation is left to bank valuers.In our engaging conversation, we delve...2023-09-2106 min
Impact PricingDouble Your Price, Boost Sales, and Skyrocket Profitability! with David FalzaniDavid Falzani is a CEO at Polaris Associates and a Professor at Nottingham University. In this episode, David discusses the strategy for driving higher pricing by understanding the value delivered to customers. He also dispels the myths surrounding the notion that high pricing lowers sales, sharing the results of experiments conducted with various companies that prove otherwise. What you will learn from this episode: Learn how to achieve profitability without constantly chasing pricing Find out the underlying reasons for underpricing and dispel common misconceptions about the negative impact of higher prices on s...2023-09-1131 min
Talking SpaceEpisode 1511: Looking Outside the Bubble – A Conversation With Nathan PriceHow many people outside the space community know about the Artemis Moon to Mars program? What do people who don’t follow spaceflight think of the current program? If given a chance, would YOU go to the Moon or Mars? Our guest, Nathan Price, is attempting to explore these questions with people who don’t typically follow the space program all that closely.
Countdown to the Moon aims to have a daily conversation with a single person about space exploration and their attitudes toward space. The purpose is to understand how the public perceives space exploration and make...2023-09-0447 min
Mark Robot ForexDownload Free EA TIL Volume by Price for MT4 for MT4 Download Robot EA TIL Volume by Price for MT4 Download at https://aoo.la Visit Here For pass prop firm SurgeTrader : https://www.aoo.la Trading Indicator Lab's Volume by Price is a volume-based indicator for MT4 that reveals price levels with the most and least volume for each bar within a given period. How It Works You can think of the indicator as a running volume profile that displays the most voluminous price level and the price level that has the least volume. For each bar, the indicator calculates the volume vertically in...2023-06-1900 minMark Robot ForexFree Download Price Elevator MT4 for MT4 Download Free EA Price Elevator MT4 Download at https://aoo.la Visit Here For pass my prop firm Traders With Edge : https://www.passpropfirm.com The Price Elevator indicator is developed to help you figure out the general long-term trend of the market. If the price is above the Green separator line, this is a clear indication the bulls are in control. Similarly, the bears are in control if the price continues to trend below the red separator line. Download Price Elevator MT5 Trend Re-entry In this case you would plan your buy entries ab...2023-06-1900 min
Let's Talk Business with James PriceAustralia's Godfather of Online Betting - Meet Mark ReadIntroducing Australia's godfather of online betting Mark Read, a highly successful, professional book maker and industry expert in sports, entertainment, and leisure. With a remarkable career and impressive achievements, Mark has left an indelible mark on the Australian betting industry. As the founder of Darwin All Sports who was purchased by and is now known as Sportsbet, he revolutionized online betting in Australia and brought new opportunities for avid punters.
Mark's expertise extends beyond the realm of betting. He is a race horse specialist and has in-depth knowledge of the race horse industry. His passion for horse racing led...2023-05-171h 21
Let's Fix Education / by Bruce Deitrick PriceEpisode 98: "Every scientist must believe in God.” Mark Liu (Wed., May17, 2023)"Every scientist must believe in God.” Mark Liu Thinking you know all the answers guarantees that you won't know all the answers. Which brings us back to critical thinking, which was the topic here all along. It's a constant irritation to me that our Education Establishment pretends to care about critical thinking or truth generally. They manage to suggest it's like a new suit. You put it on when you want to. Not so. Time and effort are required.----------------------------------------------------------------------------------------------BACKGR...2023-05-1606 min
Impact PricingRevolutionizing Your Price Segmentation Strategies in Subscription Pricing with Robbie Kellman BaxterRobbie Kellman Baxter is an Advisor to the world's leading subscription-based companies, a Keynote Speaker and Author of The Membership Economy and The Forever Transaction. She is also the Host of Subscription Stories Podcast. In this episode, Robbie discusses the significance of upholding ethical standards when implementing a subscription business model, as it greatly affects the company's long-term viability. Why you have to check out today’s podcast: Learn about the unethical practices in subscription pricing and their long-term implications for your business Find out effective price segmentation strategies that can be app...2023-05-0830 min
Impact PricingValue Bread Blues? How to Announce Price Increases with Casey BrownCasey Brown is the President of Boost Pricing, and she has been since 2011. She started her career as a Chemical Engineer at GE, and she's been in pricing for almost 20 years now. Casey loves whitewater kayaking, and she's a big Buckeye fan. In this episode, Casey explains how important it is for sellers to connect with the emotional component of the buyer/s as she shares her knowledge on how to substantially increase your ability to earn higher prices. Why you have to check out today’s podcast: Learn how crucial the sel...2023-03-2731 min
The Value Pricing PodcastHow to Handle Price ObjectionsHave you ever heard that dreaded phrase:“That’s too expensive!”When clients say that to you, it makes you instantly want to start throwing discounts at them, desperately trying to keep their business. Honestly, it’s embarrassing.But you really don’t need to discount – EVER. Here’s why ‘that’s too expensive’ is actually the best thing you could hear…Most accountants and bookkeepers are undercharging for their services. If you have never had a price objection it means you are clearly one of them. But your service...2023-03-1734 min
Resourceful Designer: Strategies for running a graphic design businessPrice Equals ExpectationsThe second most common question among graphic and web designers, after how to attract clients, is how much to charge for our services. No matter what price we settle on, we’re never sure it’s right. Could you have gotten more for that job the client so readily agreed to? Probably. Is price the reason another client isn’t replying to the proposal you sent? It could be. No matter how long we work in this industry. I don’t think we will ever figure out the “right price.” But that’s ok if you feel adequately com...2023-03-1313 min
The Buckner Group PodcastThe Price Is RightLet's play a game! My clients and I were lucky enough to place the following property in Elmhurst under contract. Now I have been sharing that the real estate market in Chicago remains a seller's market. This house closed for $575,000.00 in August 2022.
The first person to guess the correct purchase price will receive $50, the second person $25, and the third person $25. We'll be sharing the price until we close. To claim the money, you must email me your full name and phone number at mark.buckner@compass.com.
Start your home search: https://search.markbucknergroup.net/2023-03-0100 min
Impact PricingPricing Table Topics: 9 of Diamonds – Buyers on a Trust Journey are Not Price SensitiveThis one is the 9 of Diamonds from the Selling Value card deck. Let's start with, what is a trust journey? A trust journey is when a buyer comes to you, you're the salesperson, a buyer comes to you and asks you for help figuring out what they need to buy, and they never go look at a competitive alternative. Your job, when they come talk to you, is to talk about, what's the value of solving the problem? What's the best solution to the problem? And importantly, you never ever mention a competitor. As far as...2023-02-1502 min
The Value Pricing PodcastHow to Set Out Your Fixed Price AgreementI hear problems like this all the time…“The client hasn’t done what they promised!”“The client has asked for me to do more work that I didn’t price for.”“It’s taken me longer to do the work than I initially thought.”“The client’s business has grown and there is more work now.”These are all examples of scope creep.Scope creep is a huge problem for a lot of accountants and bookkeepers – so many are losing money because they don’t know how to price for these scenari...2023-01-2033 min