Shows
Marketing with Wharton's Hip Hop ProfPharma Companies Amongst the Coronavirus Pandemic and Marketing the VaccineRobert Klara is the Senior Editor at Adweek Magazine and joins Barbara and Americus to discuss PharmaCompanies amongst the Coronavirus pandemic and marketing the vaccine. Americus shares some stats from the CDC which is reporting that 11.3% of the country is fully vaccinated, and 3.4% are within the waiting period to receive their second booster shot. Watching the vaccine story unfold has been very interesting as the pharmaceutical industry is historically held in one of the lowest regards by consumers, so Robert explores the idea of reputation repair through marketing and how we have seen that start to happen.
2021-04-0207 min
Marketing with Wharton's Hip Hop ProfCrocs, Everybody's Favorite ShoeCrocs was started in 2002 by three friends who were seeking to create a lightweight and comfortable boat shoe that would float and be stylish. In today's episode, Barbara and Americus are joined by the President of Crocs, Michelle Poole.Michelle shares that over the years the signature Crocs clog has been adopted by many age groups and industries. From kids, to the outdoor community, to healthcare workers, and food and beverage workers, who would spend long days working on their feet. Jibbitz, which are the customizable charms that can be placed in the holes of the Crocs...
2021-03-2313 min
Marketing with Wharton's Hip Hop ProfAnima Iris, Redefining Luxury and Including Africa in its Brand NarrativeIn this episode, Barbara and Americus are joined by two guests. Wilglory Tanjong, Founder, and CEO and Azline Nelson, CMO at the high fashion and luxury brand, Anima Iris. The name comes from Wilglory's friends and family as Anima is the name of her childhood best friend, and Iris is her mother's name. Anima Iris was founded a year ago and within weeks of launching the Coronavirus pandemic was in full force. Getting consumers to buy luxury handbags was definitely a concern for Wilglory and her team, but by building a solid community of black women and women of...
2021-03-2313 min
Marketing with Wharton's Hip Hop ProfMOCEAN, Experts in Entertainment AdvertisingIn this episode, Barbara and Americus are joined by guest Erica Coates, who is the Chief Operating Officer at MOCEAN. For almost two decades, MOCEAN has been a leader in the world of entertainment marketing. From top-grossing Hollywood studios to traditional networks and emerging media, their clients include Disney, Marvel, Fox, Warner Bros. Netflix, FX, and CNN.Erica shares that paying great respect to the original story, characters, and the fictional world that die-hard fans know and love is hugely important and something that their staff of over 160 editors, producers, writers, animators, designers, directors, and strategists consistently s...
2021-03-0412 min
Marketing with Wharton's Hip Hop ProfMichelob Ultra, The Fastest Growing Beer Brand in the US TodayRicardo Marques, VP of Marketing at Michelob Ultra joins Barbara and Americus to discuss the brand's message that health, wellness, and balance should be at the core of all that we do. Enjoy the small moments, and don't take anything for granted. And this year's Superbowl campaign really drives that message home. There is a common misconception that amazing and elite athletes like Serena Williams, Peyton Manning, and Anthony Davis, are always working on their sport by constantly working out, dieting, and being very disciplined. However, through a number of interviews, the Michelob Ultra team found that...
2021-02-1318 min
Marketing with Wharton's Hip Hop ProfChipotle Through the Pandemic and Their First Superbowl AdVP of Marketing at Chipotle Mexican Grill, Stephanie Perdue joins Barbara and Americus to discuss Chipotle and the restaurant industry coping with the Coronavirus pandemic. Back in March 2020, the restaurant industry was hit hard when social distancing and stay at home orders were rolled out, meaning they had to close their doors. Chipotle responded very well by realizing their Gen-Z and Millennial customer base was transacting through their phone and at the start of the pandemic, 20% of sales were digital. Chipotle was founded on the radical belief that real food is better for you and for the...
2021-02-1114 min
Marketing with Wharton's Hip Hop ProfAlgorithms in Marketing and Public Policy DecisionsIn this episode, Barbara and Americus welcome two guests: Raghuram Iyengar, Professor of Marketing at Wharton University, and Berkeley Dietvorst, Associate Professor of Marketing at The University of Chicago Booth School of Business. Algorithms are any step-by-step process that is consistent and that we don't deviate from. This can be something as simple as a recipe, or something far more complex such as computer algorithms that perform complex operations.There is a fair amount of ethical controversy surrounding the use of algorithms and in what context. For example, in a vaccination context, what would success look like...
2021-02-0511 min
Marketing with Wharton's Hip Hop ProfCustomer Resilience Through the PandemicIn this episode, Barbara and Americus are joined by Steve Sadove who is the former Chairman and SEO of SAKS and now the Principal of his own firm. Steve talks about the resilient consumer and how our buying habits have shifted to contactless (online, digital, and mobile) due to the pandemic, and that the underlying momentum for this shift was already there and majorly accelerated due to lock down and stay-at-home orders. 80% of commerce still happens in a physical location, so in-store shopping is not going away anytime soon. In fact, Steve predicts that luxury, fashion, and...
2021-02-0511 min
Marketing with Wharton's Hip Hop ProfToy Sales During Coronavirus, The Chess Boom, and Other TrendsIn this episode, Barbara and Americus welcome guest, James Zahn who is the Senior Editor of The Toy Book, The Pop Insider, and The Toy Insider at Adventure Media and Events, LLC. James shares that despite the assumption that the toy industry would have catastrophic drops due to the Coronavirus pandemic, that with families having the gift of time and spending more time at home, they began connecting and playing together more. However, there were certain waves of what toys and games became popular throughout the shifting landscape of the pandemic. James shares that in March/April 2020...
2021-02-0512 min
Marketing with Wharton's Hip Hop ProfRoku, America's Number One Streaming PlatformIn this episode, Barbara and Americus are joined by VP, Ad Sales & Strategy at Roku Inc., Allison Levin. Allison shares that Roku is America's number one streaming service with 46 million active households, and more than half of those that no longer have access to linear. Meaning normal access to a cable subscription. She also shares that they believe all TV will eventually be streamed and served over an IP, along with all TV advertising being streamed. Consumer behavior has shown a steady trend towards streaming services, however, the Coronavirus pandemic served as a major catalyst and accelerated...
2021-02-0512 min
Marketing with Wharton's Hip Hop ProfSamsung NextBarbara and Americus are joined by Angie Lee, who is the Global Head of Brand and Marketing at Samsung Next. Angie explains that Samsung Next is the innovation group that is focused on building an ecosystem of software and services that is intended to complement Samsung's global hardware footprint. The team thinks and operates in a way that combines hardware and software holistically making a better overall experience for the consumer. Samsung Next is also really focused on how they can work with a larger ecosystem, say for example through acquisition or investment, to better position themselves...
2020-12-1408 min
Marketing with Wharton's Hip Hop ProfCelebrities and PoliticsIn this episode we are joined by psychologist, radio and TV personality, Dr. Cooper Lawrence who is also the author of Celebritocracy: The Misguided Agenda of Celebrity Politics in a Postmodern Democracy.Dr. Lawrence shares with us the influence that celebrities have, especially on young voters. For example, Taylor Swift was able to get 62,000 of her followers registered to vote on a single day. Kylie Jenner did something similar, and we're not seeing celebrities push for a certain candidate, but more so the idea that people need to register, vote, and have their voices and opinions heard.
2020-12-0611 min
Marketing with Wharton's Hip Hop ProfShould Brands Talk Politics?In this episode Barbara and Americus are joined by two guests. Neeru Paharia, who is the Associate Professor of Marketing at Georgetown University; and Dr. Chris Hydock who is an Assistant Professor at Cal Poly's Orfalea College of Business.Together they've written a research paper "Should Your Brand Pick a Side? The Moderating Effect of Choice Share on the Consequences of Corporate Political Advocacy.” Consumers increasingly expect brands to “pick a side” on divisive sociopolitical issues, but managers are reluctant to risk alienating customers who oppose their position. In recent years we have seen a lot of brands...
2020-12-0612 min
Marketing with Wharton's Hip Hop ProfThe Future of BroadwayPresident of The Broadway League, Charlotte St. Martin joins Barbara and Americus to give us an inside look at producing a Broadway show. Many of us have the impression that Broadway is a giant brand with major corporations investing in the shows, however, Charlotte shares that Broadway is mostly made up of small entrepreneurial businesses. Additionally, it can take anywhere from 5-6 years for a show to actually make it to production, as there is a great amount of work and detail that goes on behind the scenes. In terms of marketing their shows, The Broadway League...
2020-11-2308 min
Marketing with Wharton's Hip Hop ProfReal Change Starts with TroubleHistory proves that amazing things happen when women come together and cause trouble. Which is why TroubleMakers is dedicated to being more than a company, but rather a community that shares the stories and relishes the successes of TroubleMakers around the world. Trouble was started by Bari and Meredith, two women who’d found their seats at the board room table and knew that was far from enough. They were tired of hearing how far we’ve come as a society when they could see clearly how far we still have to go. They wanted to accelerate the p...
2020-11-0812 min
Marketing with Wharton's Hip Hop ProfTech in Healthcare: The New Landscape of TelemedicineIn this episode Barbara and Americus sit down with Lyn Falconio who is the Chief Marketing Officer at Publicis Health. Lyn discusses how we've seen in healthcare an extraordinary shift to an online and digital interface as a result of the Coronavirus. Not only that, but aside from a few hiccups, the numbers have been astounding in terms of the overall acceptance both on the doctor and patient sides.One might assume that those folks of the older or senior populations would be very apprehensive and opposed to telemedicine, but Lyn shares that the date proves quite...
2020-11-0111 min
Marketing with Wharton's Hip Hop ProfMark Schaefer: Marketing Rebellion and Personal BrandingMark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. He also serves as the Chief Operating Officer of B Squared Media, an agency providing outsourced social media services and online customer care.In this episode Mark talks about the 'common thread' and what the theme is that drives you and makes you come alive...
2020-09-1710 min
Marketing with Wharton's Hip Hop ProfBranding with a PurposeSimon Mainwaring is the founder and CEO of We First, a strategic consultancy that accelerates growth and impact for purpose-driven brands. He is a member of the Advisory Council of Conscious Capitalism LA, the Advisory Board of Sustainable Brands, The Forbes Business Council, and a Fellow of the Royal Society of Arts in London.In this episode Simon sits down with Barbara and Americus to discuss how in the year 2020 amongst the Coronavirus pandemic, issues with climate change, and the Black Lives Matter movement, that not only are brands having to make the decision of whether or...
2020-09-1710 min
Marketing with Wharton's Hip Hop ProfTechnology Developments in Healthcare and the Medical IndustryStacy Wood, Senior Director and Marketing Strategy at The Ohio State University, talks with Americus about technology developments in healthcare and the medical industry. Stacy discusses the opposing outlook between Baby Boomers and Millennials when it comes to many of the advancements that we see within healthcare today. With privacy being a huge issue, Baby Boomers tend to have a big brother mentality that tends to turn them off from programs and devices that can track and customize things for them. However, Millennials are so used to the rapid technical advancements having grown up in the digital era, that...
2020-09-1711 min
Marketing with Wharton's Hip Hop ProfFood Branding: Brands Removing Names and Imagery with Racist StereotypesIn this episode, Barbara and Americus virtually sit down with Jessica Wohl who is a reporter and writer for Ad Age that covers food companies and restaurants, to discuss recent branding changes we've been seeing with brands like Aunt Jemima and Land O' Lakes to remove racial stereotypes.Many of our grocery staples, such as rice, butter, and pancake mix have brands that have been around for nearly a century or more. Uncle Ben's rice was first marketed in 1943. Aunt Jemima breakfast foods were first advertised in 1889. Mrs. Butterworth's syrup was introduced in 1961. And while these brands...
2020-09-1712 min
Marketing with Wharton's Hip Hop ProfPurpose Faced Branding: Brands Supporting Political, Racial, and Other Relevant IssuesTiffany Tsu is currently the advertising and marketing reporter for The New York Times. She holds an MBA and journalism master's degree from Columbia University. She was previously an award-winning California economy reporter at the Los Angeles Times, covering wages, jobs, investment, incentives, trade and more in the Golden State.In this episode, Tiffany sits down with Americus and Barbara, to discuss how in the past the vast majority of brands stayed neutral on political, racial, and other relevant issues as to not detour any existing and potential customers. However, with the recent Black Lives Matter movement...
2020-08-1311 min
Marketing with Wharton's Hip Hop ProfScarcity During Pandemic: Consumer Behavior and Self Control Dynamics During IsolationKelly Goldsmith is a behavioral scientist who examines consumers’ responses to uncertainty and scarcity, uncovering and explaining seemingly paradoxical effects. She works to demonstrate that resource scarcity can increase consumers’ interest in sustainable products, because scarcity presents a constraint to goal achievement, which can trigger abstract thinking. Kelly is an Associate Professor of Marketing at Vanderbilt University.In this episode she discusses with Americus and Barbara the notion of depletion as we try to sustain major lifestyle changes throughout this pandemic. The idea that when you take consumers and give them any reason or justification to not exer...
2020-08-1310 min
Marketing with Wharton's Hip Hop ProfWhen the Brand is an Activist: Social Impact and Brand Issues of the DayAmericus and Barbara welcome Professor Daniel Korschun to discuss the brandless case study and other brand purpose issues of the day.What Brandless' downfall says about brand building in the digital eraInside the fall of SoftBank-backed startup BrandlessWhy Amazon Wins Where Brandless FailedThe Impostor Syndrome from Luxury ConsumptionBuying expensive stuff doesn’t make us happy. Harvard researchers explain whyAmazon is helping brands build custom text-to-speech voices for their Alexa skillsBuild a unique Brand Voice with Amazon Polly
2020-04-0215 min
Marketing with Wharton's Hip Hop ProfChocolate was your weakness, now it's your strength! FLAVA RebootWhat began in October 2014 with reading an article about a Columbia University study that linked chocolate consumption with enhanced memory led to a three-year quest to develop delicious, naturally sourced, high-flavanol chocolate that promotes wellness, performance, and achievement.The result is two breakthrough chocolate products, FlavaBars and FlavaMix, which deliver 5X to 9X the plant based cocoa flavanol anti-oxidants of a typical dark chocolate bar. Alan Frost Founder of the company flavanaturals and Beth Lorge VP of Marketing discuss the intricacies of marketing (Segmentation Targeting Positioning and Messaging) healthy chocolate in two product forms: Powder a...
2020-03-1108 min
Marketing with Wharton's Hip Hop ProfAesthetic Intelligence: How to Use ItAmericus and Barbara welcome to the program Pauline Brown to discuss her book Aesthetic Intelligence, which focuses on teaching executives and business owners how to use their personalities, preferences and tastes to create a sustainable advantage over their competitors.Pauline graduated with an MBA from the Wharton School in 1995 and has worked for some of the world's most influential brands, including LVMH, Avon and Estee Lauder. She now uses her knowledge to help other types of businesses achieve the same type of success as those brands. Our GDPR privacy policy was updated on August 8, 2022...
2019-12-2807 min
Marketing with Wharton's Hip Hop ProfBrand Purpose: Responsibility, Connection and GrowthDeloitte has published their Inaugural 2020 Global Marketing Trends Report. The US Head of Deloitte Digital, Anthony Stephan, discusses the rule of 3 and how it affects his thoughts regarding trends in brand purpose with Americus and Barbara.Anthony Stephan has worked with Deloitte since 2005 and uses his passion for the human experience to assist companies with transformations, making them more valuable to employees and consumers. Anthony graduated from Albright College in 1996 with a B.S. in Marketing and Business Administration. Since then, he has continued to assist businesses with strategic initiatives that create value and stronger connections with...
2019-12-2805 min
Marketing with Wharton's Hip Hop ProfBrand Valuation - Does it all add up?Americus talks with Daniel Binns, CEO of Interbrand in New York City, about their methodology and their 2019 Best Global Brands Report.Daniel has 30 years of experience in the branding and communications industry and has worked in seven different countries across four continents during his career and traveled to over 50.During his career, he has worked with Coca-Cola, Nissan, Unilever, Kimberly-Clark, Wrigley and Astra Zeneca to define and activate new strategic visions for their companies.He formally spent 18 years with the advertising agency McCann Erickson where he held positions as EVP and Worldwide Account...
2019-12-0303 min
Marketing with Wharton's Hip Hop ProfT-Mobile for Business - Who knew?!Americus discusses the challenges in marketing T-Mobile for Business with Catherine Captain, Vice President of Marketing.Catherine Captain is the Vice President of Marketing at T-Mobile for Business since March 2018. She joined T-Mobile as Vice President of Communications in April 2015, responsible for the Office of the CEO, Executive Platforms and Internal Communications.She started her career with a decade in marketing roles at USA TODAY in Washington, D.C. She then moved from print to digital and from east coast to west coast as Vice President of Marketing & Communications for NBC News Digital based on...
2019-12-0309 min
Marketing with Wharton's Hip Hop ProfBeyond Advertising: Author Catharine Hays Talks About Her Book and PodcastAmericus talks with Catharine Hays about her philosophy on advertising, her book and her podcast The CMO Spotlight while she is enjoying Advertising Week's 16th year in New York.Catharine Hays is co-author and principle writer of Beyond Advertising: Creating Value Through All Customer Touchpoints (Wiley, 2016). She co-hosts the monthly CMO Spotlight show on Wharton Business Radio, SiriusXM 132. She serves on the advisory boards of Effie Worldwide, the IPA (UK), Ad:Tech and Turner AdLabs.Catharine co-founded and served as Executive Director (2008-2018) of the Wharton Future of Advertising Program from 2008 to 2018. There she cultivated an...
2019-11-1811 min
Marketing with Wharton's Hip Hop ProfDo What You Love: The Importance of Being Authentic in Your BrandAmericus and Cooper Lawrence talk about her brand and how important authenticity is when portraying your brand.Cooper Lawrence is an accomplished radio veteran grabbing headlines and boosting ratings in radio for almost twenty years. Cooper is a prolific author with a Ph.D in Psychology. Her sixth book is The Yoga Club, (Simon & Shuster's Gallery Books). Previous books include, the best-seller The Cult of Celebrity: What our Fascination with the Stars Reveals About Us, The Cult of Perfection: Making Peace with Your Inner Overachiever; The Fixer Upper Man: Turn Mr. Maybe Into Mr. Right; Been There...
2019-11-1412 min
Marketing with Wharton's Hip Hop ProfProtect Your Health: Brand Impacts of Medical Device SafetyMike Kijewski , CEO of MedCrypt will be discussing the brand impacts of security issues in healthcare products with Americus.Mike Kijewski (MMP'10/WG'12) is the CEO and co-founder of MedCrypt, a technology startup focused on helping medical device manufacturers secure their devices against malicious hacking. Mike was previously the founder of Gamma Basics, a software company focused on building web-based technologies for use in radiation oncology. Gamma Basics was acquired by Varian Medical Systems in 2013. Mike holds a bachelors in physics from the West Chester University of Pennsylvania, a Master of Medical Physics from the University of...
2019-11-0512 min
Marketing with Wharton's Hip Hop ProfStream Me: Ads on Streaming MediaAmericus and Frost Prioleau, Co-Founder and CEO of Simpli.fi, discuss Connected TV (CTV), "Over the Top" (OTT) and effective marketing on those platforms.Frost Prioleau is the Co-Founder and CEO of Simpli.fi. An experienced online advertising executive specializing in targeting, optimization, and technology, Prioleau focuses on corporate strategy, driving Simpli.fi’s growth, and ensuring customer satisfaction.Prior to Simpli.fi, Prioleau was the CEO and Founder of Personifi, a contextual and behavioral targeting company. The firm was acquired by Collective Media in 2008. While at Collective, Prioleau served as General Manager of the Te...
2019-11-0315 min
Marketing with Wharton's Hip Hop ProfLoyalty Matters: Research on the Paradigm That Loyalty is EssentialAmericus and Mansur Khamitov talk about his research on how loyalty matters.Mansur Khamitov is an Assistant Professor of Marketing at the Nanyang Business School, Nanyang Technological University (NTU Singapore). He obtained his Ph.D. from the Ivey Business School, University of Western Ontario (Canada).His research stream focuses on consumer information processing particularly in relation to branding (brand transgressions, brand relationships, brand loyalty) and financial decision-making (money, saving, gambling).Mansur's research has been published in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal...
2019-11-0114 min
Marketing with Wharton's Hip Hop ProfTweet Wars: Fast Food Establishment Tweet Wars and MoreAmericus talks with Peter Adams about his Marketing Dive article, the Ad Week Conference and culture in media around empowerment.Peter is a reporter at the online trade journal Marketing Dive covering digital transformation's impact on marketing and advertising. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
2019-10-3009 min
Marketing with Wharton's Hip Hop ProfTo Drive or Not to Drive: Consumer Research and AutomobilesAmericus speaks with Dave Sargent, Vice President, Global Automotive at J.D. Power about the findings of their 2019 Automotive Performance, Execution and Layout (APEAL) Study.Dave Sargent is Vice President, Global Automotive at J.D. Power. He oversees all of the company’s vehicle quality research globally, including the Initial Quality Study (IQS); Automotive Performance, Execution and Layout (APEAL) Study; and Vehicle Dependability Study (VDS), as well as vehicle quality tracking studies. Previously, Mr. Sargent was vice president, U.S. Automotive Research at J.D. Power, responsible for all syndicated research in the U.S. market. Prior to...
2019-09-2617 min
Marketing with Wharton's Hip Hop ProfMay The Force Be With You: The Star Wars Identity and BB-8 Builder's ClubAmericus and William Humphrey, an Asst. Professor, Department of Marketing & Logistics at FIU talk about the Star Wars Identity and the BB-8 Builder's Club.William's areas of expertise include interactive digital marketing, social media marketing and personal selling. He has previously held digital marketing and eCommerce roles with American Express and Carnival Cruise Lines, and his agency clients with imc2 included Norwegian Cruise Line, Omni Hotels, and Samsung Mobile USA. His research interests include consumer behavior as it relates to the emerging topics of mobile marketing, geolocation targeting, and social media. Our...
2019-09-2614 min
Marketing with Wharton's Hip Hop ProfJumping on the Bandwagon: The Tik Tok PlatformAmericus talks with Brad Grossman, who is the founder of Zeitguide in 2009 and is the Chairman and CEO about jumping on the Tik Tok bandwagon and marketing.Over the past 8 years, Brad has built a unique think-do-tank focused on the leading-edge issues changing our culture—and therefore our global businesses. Brad heads client-teams that guide top executives in nearly every industry vertical—media/entertainment, consumer products,finance, technology, advertising, healthcare, art/fashion—leading Fortune 100 global enterprises, non-profits, and emerging start-ups. Despite the various leadership roles and industries of their clients, they are all connected by their vor...
2019-09-2604 min
Marketing with Wharton's Hip Hop ProfThis Statement Is False: The Digital Paradox in MarketingAmericus talks with Brad Grossman, who is the founder of Zeitguide in 2009 and is the Chairman and CEO about the digital paradox in marketing.Over the past 8 years, Brad has built a unique think-do-tank focused on the leading-edge issues changing our culture—and therefore our global businesses. Brad heads client-teams that guide top executives in nearly every industry vertical—media/entertainment, consumer products, finance, technology, advertising, healthcare, art/fashion—leading Fortune 100 global enterprises, non-profits, and emerging start-ups.Despite the various leadership roles and industries of their clients, they are all connected by their voracious curiosity about...
2019-09-2614 min
Marketing with Wharton's Hip Hop ProfAdd To Cart: Ecommerce and The Technology Behind ItBarbara and Americus speak with Andrew Chung, CEO and Founder of Innovo Property Group about the future of e-commerce along with his new project 2505 Bruckner Blvd.Andrew Chung currently serves as the CEO of Innovo Property Group (IPG), a premier industrial developer for urban locations involved in more than $1.7 billion of invested equity. Prior to founding IPG in 2015, Andrew was a principal at Carlyle Group’s New York real estate fund for 10 years. He served as head of the New York office for the Real Estate Fund for 10 years. Mr. Chung is currently a member of the Ad...
2019-09-0311 min
Marketing with Wharton's Hip Hop ProfBon Voyage: Part 2, Marketing a Group Travel BusinessBarbara and Americus talk with Lee Thompson, Co-Founder of FlashPack about how marketing has helped grow his unique group travel business which connects like-minded solo travelers in their 30s and 40s to experience extraordinary, life-affirming adventures together. Also discussed is the infamous Jesus Selfie.With a 14-year career as a photojournalist, Lee Thompson’s job led him all over the world opening up a side to countries that tourists just don’t get to see. It was these off-radar experiences that convinced him he could change the face of group travel. When he met his co-founder RadhaV...
2019-09-0314 min
Marketing with Wharton's Hip Hop ProfHanging With the InfluencersLaura Stampler is a freelance writer and editor with experience producing in- depth magazine features, profiles, voice-driven blog posts, and breaking news coverage. She wrote a piece on the Taco Bell pop up hotel and discussed it with Americus. Her areas of expertise range from business coverage (retail, advertising, tech) to lifestyle (travel, relationships, culture).In addition to writing branded content for Washington Post Brand Studio, Insider Inc., and Refinery29, she also does editorial work for corporate clients, including writing articles and op-eds for C-Suite executives. She specialize in articulating complex topics (recently including ad tech and...
2019-09-0312 min
Marketing with Wharton's Hip Hop ProfAre You Hearing This?: Tapping Into SEO for VoiceAmericus talks with Chris Rodgers, CEO of Colorado SEO Pros regarding SEO for voice and maximizing SEO.Chris Rodgers is the Founder and CEO of Colorado SEO Pros. Colorado SEO Pros is a boutique SEO agency providing a suite of inbound marketing services for small and mid- sized organizations, from international enterprise corporations to technology start-ups and E-Commerce businesses across the country and abroad. They utilize industry leading SEO strategies & methodologies, and leverage advanced technology platforms to help clients achieve aggressive results. They have a proven track record of success in competitive verticals and a...
2019-09-0312 min
Marketing with Wharton's Hip Hop ProfChris Rodger's Quickie Guide to SEOChris Rodgers gives some quick pointers on SEO to Americus.Chris Rodgers is the Founder and CEO of Colorado SEO Pros. Colorado SEO Pros is a boutique SEO agency providing a suite of inbound marketing services for small and mid- sized organizations, from international enterprise corporations to technology start-ups and E-Commerce businesses across the country and abroad. They utilize industry leading SEO strategies & methodologies, and leverage advanced technology platforms to help clients achieve aggressive results. They have a proven track record of success in competitive verticals and add value to clients’ digital marketing campaigns th...
2019-09-0303 min
Marketing with Wharton's Hip Hop ProfTrouble Maker In The House: Journey With The Supreme CourtAmericus speaks with Simon Tam, author of Slanted: How an Asian American Troublemaker Took on the Supreme Court about his journey with the Supreme Court.Simon Tam is an author, musician, activist, and troublemaker. Tam is best known as the founder and bassist of The Slants, the world’s first and only all-Asian American dance rock band. He has been a keynote speaker, performer, and presenter at TEDx, SXSW, Comic-Con,The Department of Defense, Stanford University, and over 1,200 events across four continents. He has set a world record by appearing on the TEDx stage 13 times. His work ha...
2019-08-2915 min
Marketing with Wharton's Hip Hop ProfTaking a Stand: Corporate Political ActivismAmericus and Daniel Korschun speak about corporate political activism and his advice for companies participating in political activism.hun is an associate professor of Marketing at Drexel University’s LeBow College of Business and a fellow of both the Center for Corporate Reputation Management and the Center for Corporate Governance at LeBow. His areas of expertise include brand and corporate reputation management, corporate social responsibility, internal marketing, marketing strategy, relationship marketing and country reputation. Korschun’s work appears in the Journal of Marketing, MIT-Sloan Management Review, Journal of the Academy of Marketing Science, Journal of Publi...
2019-08-2912 min
Marketing with Wharton's Hip Hop ProfVoice Activation as a Customer Acquisition tool: Advice and CaveatsAmericus and Dan Granger speak about controversies on how ads might affect or offend consumers and boycotts related to advertising.Dan Granger currently serves as the CEO and Founder of Oxford Road. He grew up in a suburb of Detroit, on a street called Oxford Road. It was his incubator. Winters below zero with snow measured in feet. Golden Septembers that would make a Californian jealous. He did a show on public access TV when I was six and had a poem published in our local newspaper at 10. He’s always loved media, not for its ability to...
2019-08-2911 min
Marketing with Wharton's Hip Hop ProfChallenging The Beast: Competing with AmazonAmericus and Sam Yagan talk about his company ShopRunner and their experience with keeping up with Amazon with their online retail shop.Sam Yagan is CEO of ShopRunner, and the former Vice-Chairman of Match Group (Nasdaq: MTCH), a position he assumed after serving as the company’s Chief Executive Officer and leading it through a period of explosive growth that culminated in its IPO. He has co-founded several companies, including SparkNotes, eDonkey, OkCupid, Techstars Chicago, and, Firestarter Fund, & Corazon Capital. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy fo...
2019-08-2911 min
Marketing with Wharton's Hip Hop ProfCut It Down: Sample Size ExperimentsRon Berman, an Assistant Professor of Marketing is the creator of the Test and Roll method of research. Americus and Barbara talk with him about his Test and Roll method and P Hacking as it relates to marketing.Ron Berman is an Assistant Professor of Marketing at the Wharton School. He focuses his research on online marketing, marketing analytics and the marketing actions of startup firms. His recent research looks at how firms measure and assess marketing effectiveness through experiments and how curation algorithms may create filter-bubbles on social media. He also teaches a few classes, such...
2019-06-2615 min
Marketing with Wharton's Hip Hop ProfLight It Up: Marketing In The Cannabis SpaceBarbara and Americus talk about marketing medical marijuana with Michael Klein, CEO of CannabisMD, the world´s online authority for medical cannabis and CBD. They discuss bringing consumers together to educate and connect them with brands of interest to them. cannabisMD is a consumer education platform exploring wellness, healing, and better living through CBD and medical cannabis. Our team of doctors, experts, and journalists provides authoritative advice; medical, legislative, and lifestyle news; and the latest research; along with compelling personal stories to empower our audience to make smart, educated choices about CBD and cannabis.As t...
2019-06-2615 min
Marketing with Wharton's Hip Hop ProfBreaking News: Marketing In The News DomainAmericus and Barbara talk with Peter Adams about the ¨out of the box¨ marketing strategies of companies such as Taco Bell and Foot Locker. They also discuss the popularity of the digital Nike skins that are available in Fortnite.Peter Adams is a reporter at the online trade journal Marketing Dive covering digital transformation´s impact on marketing and advertising. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Our...
2019-06-2611 min
Marketing with Wharton's Hip Hop ProfGotta Get That Bacon: Marketing Towards Dog LoversIn this special reunion show, Americus and Barbara talk with Eriko Clevenger Pope, a Wharton graduate of 1999. She reveals her experience with the marketing and psychology involved in the success of Nestle Purina PetCare.Eriko Clevenger Pope, Vice President of Global Marketing for Nestle Purina PetCare and the Global Strategic Business Unit, graduated from Wharton in 1999. She was with Kraft Pizza Company in Chicago for 4 years working in Brand Management on the Tombstone and DiGiorno pizza brands. In 2003 she moved to Nestle Purina and in 2009 became the Head of Dog Portfolio, leading portfolio strategy for $3.5B including...
2019-06-2013 min
Marketing with Wharton's Hip Hop ProfBank Your Way: Rebranding For The FutureIn this reunion special, Barbara and Americus talk with Stefanie Shelley, Chief Marketing Officer, Advisor, Board Director and Wharton graduate of 1989. They discuss the need for rebranding of financial institutions due to the consumer's desire to bank in a different setting than was previously available. They also talk about the brand identity of digital financial institutions.Stefanie is a CMO, General Manager, Advisor and Board Director with a broad functional background in marketing, strategy, digital, product and client experience. She has worked in financial services, fintech and tech-driven B2B, in leadership roles driving growth and transformation. Mo...
2019-06-2010 min
Marketing with Wharton's Hip Hop ProfBig or Small: Effects on the Perception of SizeAmericus talks with Linyun Yang about a study of analyzing Yelp data and how a company's size has an effect on consumer's expectations. They have found evidence showing that when a company is perceived as small, consumers are much more critical and more willing to leave bad reviews than with a larger company. Linyun shares her data of this study with Americus in a fascinating discussion.Linyun Yang currently serves as an Assistant Professor at the Department of Marketing at Darla Moore School of Business at the University of South Carolina. Here, she is a daytime MBA...
2019-05-3014 min
Marketing with Wharton's Hip Hop ProfPush Yourself To The Limits: The Success of Tough Mudder's Marketing StrategyAmericus and Rabia Qari talk about the success of Tough Mudder's brand and marketing strategy. Rabia describes their courses and the tremendous growth they have experienced throughout the last year. Marketing personal accomplishments and teamwork are integral parts to their growth as a company.Rabia Qari currently serves as the SVP of Marketing at Tough Mudder. Tough Mudder is an endurance event series in which participants attempt 10–12-mile-long (16–19 km) obstacle courses that test mental and physical strength. It was co-founded by Will Dean, a former Britishcounter-terrorism officer, and Guy Livingstone, a former corporate lawyer. The...
2019-05-3010 min
Marketing with Wharton's Hip Hop ProfEthics of Digital AdsAmericus talks with Brendan Eich about Brave Software's super charged web browser and the ethics of digital ads. Brave's web browser is faster and concentrates on privacy and security.Brendan Eich serves as the co-founder of Mozilla and the inventor of JavaScript, and he now serves as the CEO of Brave Software, an Internet security company. Eich co-founded the Mozilla project with Jamie Zawinski and others, creating the mozilla.org website, which wasmeant to manage open-source contributions to the Netscape source code. He served as Mozilla's chief architect. Our GDPR privacy...
2019-05-2115 min
Marketing with Wharton's Hip Hop ProfRespect The Art: Brand and Artist PartnershipAmericus and Barbara talk with Geoff Cottrill about his fascinating experience with making a song called My Drive Thru with Pharrell Williams, Julian Casablancas and Santigold.Geoff Cottrill has had a personal passion for music since the age of 13 when he used to sell fountain Cokes at Tampa Stadium so he could get into see rock concerts. He is Chair of the Grammy Foundation, an organization dedicated to improving music education and music preservation.Geoff joined The Coca-Cola Company on March 1, 2018 as Senior Vice President Strategic Marketing. Geoff leads integrated marketing strategy across creative content...
2019-05-0705 min
Marketing with Wharton's Hip Hop ProfBecome Part of The Story: Transmedia and Cine-experiencesAmericus talks with Zeke Zelker, a critically acclaimed and award-winning filmmaker/entrepreneur, who has a different approach to his craft, which he calls cine-experiences. His projects don’t simply entertain, they engage audiences to become a part of the story. From producing the first transmedia project at Sundance, to writing, directing and producing the 7th most viewed drama on Hulu, InSearchOf. Zeke grew up in the Lehigh Valley and has been making films in the area for 20 years.Zeke shares his wisdom about his powerful process with cine-experience and the 4 phases of creation: ignite, sharing short form co...
2019-05-0115 min
Marketing with Wharton's Hip Hop ProfInto The Future-The Emergence of AI in SEOAmericus and Chris Rodgers discuss the emergence of artificial intelligence in search engine optimization including Google's AI technology. Chris explains that AI is contributing to new ways of searching which can also influence our purchasing decisions based on the platform/device being used. Americus also takes a call from a business owner in need of SEO advice from Chris.Chris Rodgers is the Founder and CEO of Colorado SEO Pros. Colorado SEO Pros is a boutique SEO agency providing a suite of inbound marketing services for small and mid- sized organizations, from international enterprise corporations to technology...
2019-05-0109 min
Marketing with Wharton's Hip Hop ProfGive Them What They Want: Personalizing Your Customer's ExperienceTiffani Bova talks with Americus about how to give your customers a better experience by offering personalization using the personal information given by customers to provide better service to them. She explains that customers are usually willing to give up their information if there is a benefit to them. She also talks about the benefits of using AI in marketing.Tiffani Bova is the global customer growth and innovation evangelist at Salesforce, where as an industry thought leader, she watches overall market trends to uncover best practices on how to improve sales performance and enhance the overall...
2019-05-0115 min
Marketing with Wharton's Hip Hop ProfThat's Extreme: Marketing for the X GamesTim Reed talks about his marketing strategies for the X Games events. He explains the research that they do in order to make sure their marketing strategies are reaching their target audience and the analytical side of their marketing. Also, he discusses how social media has created more avenues for them to enhance what they are doing at the X Games.Tim Reed oversees the creative development and day-to-day operation of the X Games franchise. This includes the programming, production and distribution of X Games content – both for X Games events and year-round World of X Games pr...
2019-05-0114 min
Marketing with Wharton's Hip Hop ProfThe World is NOT flat: Flat Track Racing Branding and Marketing at 200 MPHAmericus dives into the sub-culture of Flat Track racing to explore the branding, marketing aspects of this unique extreme sport. The riders are passionate and dedicate their lives to their craft. They are just now discovering how to bring their sport to the masses. In this episode, Americus interviews Michael Lawless and Michael Lock to uncover the secrets of how to promote this up and coming sport.Michael Lawless is a lifetime motorcycle rider & racer. He started writing for an urban sportbike magazine in 2010, where he brought flat track motorcycle racing stories to the urban market w...
2019-04-2316 min
Marketing with Wharton's Hip Hop ProfOnline Ads - How do they know?Tami Kim, Assistant Professor of Marketing at the University of Virginia’s Darden School of Business talks with Americus and Barbara at Marketing Matters about her JCR Paper: Why Am I Seeing This Ad?Join Tami Kim to hear about the fascinating research she has been doing with online marketing ads. Have you ever wondered how all these random online ads pertain so closely to your everyday life? Well, Tami dives into what she has learned about how these online platforms know exactly what ads to choose in order to draw the consumer in. She ev...
2019-04-0210 min
Marketing with Wharton's Hip Hop ProfBarbie Turns 60 - Has age brought change?Rebecca Hains, Professor of Media & Communication at Salem State University sits down with Marketing Matters to discuss her article in The Washington Post: ‘Barbie is 60. And she’s reinventing herself.’ Rebecca talks about the iconic brands Barbie and Mattel and how they have grown and changed over the years. More specifically, how they have strategically reinvented Barbie to meet the needs of our diverse world. Rebecca explains how new changes have been made to win over parents who may have originally said no to barbie, due to its lack of diversity. The original Barbie was known t...
2019-03-2913 min
Marketing with Wharton's Hip Hop ProfI Don’t Want to Talk About It- The Effects of Financial Constraint on WOM MarketingAnna Paley, researcher and visiting scholar at Ohio State University, sits down with Americus on Marketing Matters to discuss her research that shows how the feeling of being financially constrained affects our post purchase behavior. Anna opens our eyes to the surprising fact that nearly 80% of us, 4 out of 5, are living paycheck to paycheck so it’s only natural for many of us to feel like we are financially constrained. Both Anna and Americus talk about all the research out there that has examined this metric, financial constraint, on other points in the purchase life cycle, but nothing really has...
2019-03-0812 min
Marketing with Wharton's Hip Hop ProfFreaky Fast-Delivery On Their Own Terms, Pt. 1John Shea, Chief Marketing Officer at Jimmy John’s, joins Americus on Marketing Matters in this part one of a two part session to discuss the roots of the company and why the 3rd party delivery model isn’t a good fit for this sandwich giant.John tells Americus that it all started in 1983 when founder Jimmy John Liautaud opened his first storefront in a not so good location that lacked any foot traffic. So, Jimmy John decided to deliver sandwiches to hungry college students at a nearby campus and gained the reputation of the freaky fast deliv...
2019-03-0811 min
Marketing with Wharton's Hip Hop ProfFreaky Fast-Delivery On Their Own Terms, Pt. 2During this second segment John Shea, Chief Marketing Officer at Jimmy John’s, talks further with Americus about the problems that come with the 3rd party deliver system. John adds that some drivers do deliver for more than one delivery company. Considering this, your food could be picked up and may be sitting in the car as the driver makes other deliveries all over town, contributing to the consumer reports of cold food and wrong food orders. John says they just don’t want to hand their food off to someone who doesn’t have true ownership of it, they just...
2019-03-0809 min
Marketing with Wharton's Hip Hop ProfHard Habit to Break-Discussing Habit-Forming Customer BehaviorNir Eyal, author of Hooked: How to Build Habit-Forming Products, sits down with Americus to discuss the premise behind his book and the four ways companies can capture their competitions’ customer habits.Nir begins by giving us a little background behind his research that led to his 4 Hook Model that serves as the foundation of his book. He dug into decades old proven research and applied it to factors we see today. What we get is a four step process companies can use to encourage customer behaviors that lead to habit building. Nir notes that he views habit...
2019-03-0812 min
Marketing with Wharton's Hip Hop ProfThe Man, The Myth, The Brand-Steve VaiThe legendary guitarist, composer, singer, songwriter, and producer Steve Vai joins Americus on Marketing Matters to discuss the musician’s start in the music business along with how he developed the Steve Vai brand.Steve knew as early as age 4 that he was meant to play music. As a child he was inspired by the musical West Side Story. For Steve this was the complete package. There was drama, a story, and incredible melody and orchestration that prompted Steve to want to compose music. He was attracted to the guitar at age 5 or 6, but it wasn’t until t...
2019-02-1426 min
Marketing with Wharton's Hip Hop ProfRockin’ Out with goodnight/goodluckGood Night Good Luck was Edward R. Murrow's famous sign off. It’s also the name of an up and coming Indie Rock band out of Philadelphia. Band members Jayson Verdibello, Erik Zrinsky, and Ed Taylor join Americus on Marketing Matters to discuss the band’s dynamic and the strategic approaches they use to grow their brand.Good Night Good Luck is a collaboration of band members of different backgrounds and skill sets. They carry that theme of collaboration in most everything they do, from the music they write to branding and social media. When in comes to son...
2019-02-1425 min
Marketing with Wharton's Hip Hop ProfMaking Music- PRS GuitarsGuitar maker Paul Reed Smith of PRS Guitars joins Marketing Matters and Americus to discuss the guitar business and the craftsmanship behind his legendary guitars.Paul starts by stating that business is tough, but his company and his team have fought back and fought through hard times, “turning nothing into something”. The recession was tough for PRS guitars, as demand for products in this category went down, but they powered through. Paul credits the advice of other business owners as part of the solution.Paul taught himself to make guitars, and looks at the creation of a g...
2019-02-1408 min
Marketing with Wharton's Hip Hop ProfAlways Worth It-Avocados From MexicoKevin Hamilton, Senior Director of Marketing for Avocados From Mexico talks with Americus on Marketing Matters to discuss the impact of avocados on the US economy and the value proposition behind avocados. Kevin notes that the Mexican avocado industry adds about $3.2 Billion GDP impact to the US economy, and has added about 19,000 US jobs, with the biggest impact seen in Texas. There are other players in the avocado industry, but the US sees the most avocado imports from Mexico. To keep those numbers rising, Kevin says that Avocados From Mexico is working to establish value beyond function from...
2019-02-0611 min
Marketing with Wharton's Hip Hop ProfLove and Football- Checking Out This Year's Super Bowl SurveyOn Marketing Matters, Jason Teitler, Founder and Chair of BCW Global joins Americus to talk about the 6th edition of the Super Bowl Survey. The survey takes a look at serious issues and opportunities to help brands understand this target audience better, but the survey also digs into the fun stuff too. For example, 29% of fans would move their wedding date if their team was playing in the big game. The survey breaks up the responders into two groups- avid fans and casual fans. Avid fans are measured by frequency and depth. They consume a lot of sport...
2019-02-0612 min
Marketing with Wharton's Hip Hop ProfMarketing with a Mission - Analyzing the Important of Brand PurposeProfessor Daniel Korschun sits down with Americus on Marketing Matters to discuss the impact of brand purpose on consumer purchasing. The duo talks about how sometimes the results can get muddled in the lab setting, with some participants exaggerating a bit, but Daniel has found that brand purpose has its biggest impact when you stack brands side by side, say Coke vs. Pepsi, with similar attributes in taste, quality, freshness, etc. In this case, brand purpose can tip the scale toward one or the other. When there is a big disparity between the attributes (quality), brand purpose doesn...
2019-02-0610 min
Marketing with Wharton's Hip Hop ProfTrump's Post State of the Union Branding Report Card- How Does Our Commander in Chief Rate?Professors Americus Reed and Daniel Korschun discuss their latest article, Trump’s Post State of the Union Branding Report Card. Does our current president make the grade from a branding perspective? Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
2019-02-0510 min
Marketing with Wharton's Hip Hop ProfDoing the Right Thing-Purchasing Power Based on ValuesCareen Winters, Chairman of Reputation and Chief Strategy Office with MWWPR, sits down with Americus to discuss the results of a recent survey defining the corpsumer. A corpsumer is a consumer that makes purchase decisions based on company reputation rather than product attributes. MWW’s survey has identified that 33%, one in three of us, are corpsumers in that we have taken action, whether we’ve changed our purchase behavior, switched to a new brand, or advocated others to do the same. Per Careen this corpsumer trend is definitely on the rise. 78% of the survey respondents noted that corporat...
2019-01-2114 min
Marketing with Wharton's Hip Hop ProfAI Take the Wheel- Artificial Intelligence and Self-Driving Vehicles Hot at CES 2019Tyler Suiters, VP of Communications at CTA (Consumer Technology Association), joins Americus to talk about CES 2019 (Consumer Electronics Show) and how artificial intelligence plays an important part in our everyday lives. While some of us may view AI as a little off-putting when it comes to privacy, Tyler discusses some of the real-world examples of AI at work today in our daily lives, such as your Alexa speaker, face recognition on your phone, or even program or movie recommendations from Netflix. All these use data that we’ve shared, willingly or not, to improve our lives and expe...
2019-01-2112 min
Marketing with Wharton's Hip Hop ProfIf You Build It They Will Come-Marketing To High-End ConsumersOn Marketing Matters, Americus is joined by Junaid Aziz, Communications Director, and Pierre Hamlimi, Brand President, of F.P. Journe, a high-end Swiss watch manufacturer. Americus, Junaid, and Pierre discuss a little bit about the history of F.P Journe and what marketing to high-end customers looks like for them.At F.P. Journe, all watches are handmade, and only 862 watches were produced last year. They focus on true artistry and the balance of tradition versus innovation. Mr. Journe is considered to be the best watchmaker alive.Marketing in this high-end space is...
2019-01-2109 min
Marketing with Wharton's Hip Hop ProfNot Just Champagne Wishes and Caviar Dreams- Marketing a Luxury Brand TodayBen Clymer, CEO at Hodinkee, an online magazine featuring in-depth reviews, critiques, and reports on high quality watches, talks with Americus and special guest Junaid Aziz, about the perception of luxury.Some may argue that luxury is all about champagne and caviar, but today it’s much more about building a brand and delivering on experiences. Ben talks about a common issue in the watch industry. In many cases a watch brand negotiates with watch retailers to sell a complete line of watches, not just a select few models they know they can sell. Many times those not...
2019-01-2113 min
Marketing with Wharton's Hip Hop ProfNo Adjustment Needed-Solving the Uncomfortable Underwear ProblemFounders of Tommy Johns Underwear Tom Patterson and Erin Fujimoto sit down with Americus on Marketing Matters to discuss their approach to the never-ending issue men have always had with the comfort of their underwear. Erin explains that Tommy Johns has focused on positioning themselves to the everyday consumer, speaking to them in a very relatable way. They also focus on the three F’s- fabric, fit and function, and take a comedic approach to the category. After all, it’s underwear. Their YouTube video titled The Big Adjustment has over 2.7 million views. With the help o...
2019-01-1010 min
Marketing with Wharton's Hip Hop Prof#TreatSelfie- Study Shows We Want to Share Our Chocolate Socially and With FriendsOn Marketing Matters, Tanya Berman, Vice President at Mars, talks with Americus, whose favorite candy is Peanut M&Ms, about the trends and takeaways from the 2018 Treat Report. The study, made up of responses from 1000 Americans over the age of 18, shows that there is still growth in the industry as consumers continually look for ways to treat themselves. Tanya notes that people want to treat themselves and a lot want to treat themselves with a friend. Proof of this is the success Mars had with a pop-up salon in New York City, serving 1000 fans over just two day...
2019-01-1012 min
Marketing with Wharton's Hip Hop ProfAll you Need is Love- Using Love to Build Brand RelationshipsLisa Cavanaugh, Associate Professor of Marketing at the University of British Columbia joins Americus on Marketing Matters to discuss the emotion of love and how it plays into brand marketing and affects our buying decisions.Love, as defined by Lisa, is a positive feeling that brings a sense of closeness and collection. It can be romantic, or for family, friends, or community, and can even extend out to other people who may not be in our immediate circle of concern. Lisa notes that brands have been successful in getting consumers to care for people or communities outside th...
2019-01-1013 min
Marketing with Wharton's Hip Hop ProfWearables Aimed to Solve Big Health ProblemsOn this special edition of Marketing Matters, Americus is joined by Eran Ofir, CEO and Cofounder, and Dr. Charles Herman, Chief Medical Officer of Somatix. Somatix has created cutting edge technology for the health care industry in the form of a real-time gesture detection platform that utilizes sensors built into a range of wearables, as well as predictive analytics and machine learning to passively monitor, remotely track, analyze, and deliver insights and help act on massive volumes of detected gesture data. To simplify, its technology built into a wristband or even your existing smartwatch that can tell wh...
2019-01-0525 min
Marketing with Wharton's Hip Hop ProfStrike One, You’re Out! –Consumers Have Less Tolerance for Retailers Who Miss The MarkIt’s no surprise that holiday spending this season will be up from last year. Ryan Fisher, Partner over Consumer Products and Retail Practice at A.T. Kearney, talks with Americus on Marketing Matters about the Holiday Shopping Report for 2018 and provides us a little insight on the results. A.T. Kearney polled thousands of North American consumers for this year’s report. Some big takeaways that Ryan notes is a larger shift to online spending, and lower tolerance for retailers that miss the mark. The report shows that 60% of consumers say they will change stores and will not...
2018-12-2009 min
Marketing with Wharton's Hip Hop ProfToaster Goals-How Alternative Options Influence Our Purchase DecisionsLiz Friedman, PhD Candidate in Behavioral Marketing at Yale School of Management, sits down with Americus to discuss her latest piece, published in JCR (Journal of Consumer Research) called “Apples, Oranges, and Erasers: The Effect of Considering Similar versus Dissimilar Alternatives on Purchase Decisions.” The paper focuses on consumer behavior when deciding whether to buy an item, considering alternative ways to spend their money, and purchasing goals. Liz and Americus discuss a scenario in which a consumer wants to purchase a toaster. The research that Liz has completed digs into the consumer thought process as they ponder their...
2018-12-2015 min
Marketing with Wharton's Hip Hop ProfI’ll Have What She’s Having- What Motivates our Purchase BehaviorSarah Whitley, Assistant Professor of Marketing at Oklahoma State University, talks with Barbara and Americus about her latest research on purchase motivation. Sarah details some of the key findings in her research, including factors behind determining uniqueness of preferences when consumers make purchases. Sarah notes that there are many factors that can influence our preferences but one of the biggest is consensus biased. The notion that if you're buying it, I should buy it too is a big influence on our purchase behavior. Sarah discusses the thoughts behind the "last item purchased". If we walk into a...
2018-12-1412 min
Marketing with Wharton's Hip Hop Prof“So Tell Me What You Want, What You Really, Really Want”- Gauging Consumers to Build BrandsNorty Cohen, CEO and Founder of Moosylvania, and author of the book Join the Brand: Building Loyal Communities and The Need for Belonging, talks with Barbara and Americus on Marketing Matters on three ways brands can form a deeper relationship with their consumers. Norty first talks about co-creation, which allows your consumers to be a part of the brand and a part of what happens with the brand. One example that Norty references is Starbucks. They have a place on their website called My Starbucks Idea that allows their consumers to share their ideas. Some 277 ideas have come...
2018-12-1410 min
Marketing with Wharton's Hip Hop ProfA Monster of a Job-The Man Behind Branding Some of the Biggest Blockbuster MoviesGeorge Tew probably has the greatest job title. He’s the Mythology Manager of Creative Strategy at Legendary Entertainment, responsible for such films as The Dark Knight, Inception, and Jurassic World. George is responsible for creating the brand behind some of the biggest blockbuster movies. George joins Americus on Marketing Matters to discuss the current state of theater movies and walks us through a current marketing campaign for one of next summer’s anticipated blockbusters. George begins by breaking down the current state of theater movies, referencing Americus' mention about the chatter that Netflix was supposed to be the...
2018-12-0614 min
Marketing with Wharton's Hip Hop ProfBig Bucks Behind the Big Scare-Consumers Plan to Splurge this HalloweenAccording to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, total spending for Halloween is expected to reach $9 billion this year, the second highest in the survey’s 14-year history. Ana Serafin Smith, Sr. Director of Media Relations at the National Retail Federation, joins Americus on this special Halloween edition of Marketing Matters to startle us with some of the highlights from the report.The survey reveals that consumers plan to spend $3.2 billion on costumes, $2.7 billion on decorations, $2.6 billion on candy, and $400 million on greeting cards. One of the biggest growth categories Ana notes...
2018-11-1511 min
Marketing with Wharton's Hip Hop ProfThe Double Headed Monster- Differentiating Between Two Brands But Speaking to the Same CustomerBrett Bertolino, Vice President and Director of Operations of Terror Behind the Walls and The Eastern State Penitentiary, talks with Americus on this special Halloween edition of Marketing Matters about the strategies behind marketing both a non-profit museum and a haunted attraction at the same location.During the day the Eastern State Penitentiary serves as a national prison museum catering mostly to tourists, but at night it transforms into Terror Behind the Walls, a massive haunted house that draws in local thrill seekers. Brett notes one of the struggles is to ensure both brands are marketed separately in...
2018-11-1514 min
Marketing with Wharton's Hip Hop ProfThe Twisted Path to Purchase is filled with Device Switchers-How Marketers Can Connect With These CustomersIn 2009, only 1% of all traffic to websites resulted from mobile devices. Today mobile devices account for more than 50% of traffic, BUT the startling fact is that today only 1% use their mobile device to purchase, the same as in 2009.P.K. Kannan, Dean’s Chair in Marketing Science at the Robert H. Smith School of Business at the University of Maryland, sits with Americus to discuss these facts along with additional attribution analysis he has completed regarding consumer’s path to purchase. Some of the findings from P.K.’s analysis include the underestimation of the power of email m...
2018-11-0313 min
Marketing with Wharton's Hip Hop ProfKnowledge At Wharton on (RE)Branding: What's in a name? Depends on who you're "Dunkin"!Dan Loney, host of Knowledge at Wharton on Sirius XM Channel 132 welcomes Professor Patti Williams and Professor Americus Reed to dive into the intricacies of re-branding. When Kentucky Fried Chicken started calling itself (KFC)--that was a deliberate move not only to deal with a trademark issue, but a benefit is to de-amplify the word "fried" because of the current health trends.Now, Weight Watchers is "WW" or "wellness that works". Probably because the word "diet" (a comedian said diet stands for "Did I Eat That???") conveys a temporary fix and wellness is about lifestyle.
2018-10-0224 min
Marketing with Wharton's Hip Hop ProfCustomers will always be the constant! What does your customer experience look like?Tiffani Bova is known across the world as the global customer growth and innovation evangelist at Salesforce. Most recently she has been recognized for her creation “Growth IQ”. Tiffani has led many top organizations in high tech, driving company growth, led sales organizations and much, much more. She is a powerful, influential woman who understands the sales market and has the ability to provide cutting edge strategies for increased growth.Listen in as Americus Talks with Tiffani in greater detail about the customer always being the main course and how there is no experience without the customer.T...
2018-09-1309 min
Marketing with Wharton's Hip Hop ProfRetail Branding: Dan Loney welcomes Americus Reed to Discuss Marketing and Gentrification in the Inner CityRecently I was a guest on Knowledge at Wharton with Dan Loney.We discussed this article on Brands (like Target) trying to "brand" their stores in a customized way that matches the aesthetic of the inner city neighborhood.Creating an "authentic" neighborhood identity and "brand" with Big Box Retailers require the following:[1] Know that neighborhood[2] Talk to the people who have lived there[3] Invite them to create your customized brand with them[4] Do small scale focus groups to brainstorm and discuss how to "gentri-brand" your retail store
2018-08-1427 min
Marketing with Wharton's Hip Hop ProfThe Kahn Matrix Explained in 3 Minutes and 30 secondsWharton Marketing Professor Barbara Kahn joins Wharton Professor Americus Reed to discuss her new book, "The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption." Here she discusses the key insights of the 2x2 Kahn Matrix. For more info, check out https://wdp.wharton.upenn.edu/book/shopping-revolution/Book available here: https://www.amazon.com/Shopping-Revolution-Successful-Retailers-Disruption-ebook/dp/B07BHTJN7G Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
2018-06-1803 min
Marketing with Wharton's Hip Hop Prof7 Story Telling TipsWharton Professor Americus Reed II (aka the Hip Hop Prof) welcomes Donald Miller, Brand Expert and CEO of Storybrand, to Marketing Matters on SiriusXM 111, Business Radio Powered by the Wharton School.In this Podcast, learn the power of "Story Telling" outlined in David's new book, “Building a StoryBrand: Clarify Your Message So Customers Will Listen.” Learn it all, here. Check out: https://storybrand.com/ for details.Book available now at https://www.amazon.com/dp/B06XFJ2JGR/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Our GDPR privacy policy was updated on August...
2018-06-0122 min
Marketing with Wharton's Hip Hop ProfIntro to Marketing MattersMarketing Matters: The only fun, engaging, entertaining Podcast featuring the brightest minds in marketing and hosted by @amreed2 aka the militant poet Wharton Professor Americus Reed. Here's a taste of what you can learn.Call us LIVE on Wednesdays from 5-7PM Eastern at 1-844-WHARTON (1-844-942-7866). Marketing Matters airs on SiriusXM 132, Business Radio Powered by the Wharton School. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
2018-04-2700 min
Marketing with Wharton's Hip Hop ProfBrad Grossman Explains the Chief Data Officer Role - HighlightBrad Grossman, Founder and CEO of Zeitguide says: The Chief Marketing Officer (CMO) is dead. You are now...wait for it: The Chief Data Officer. Why? Listen to this short clip of Brad being interviewed by the Hip Hop Prof, Wharton Professor Americus Reed II on SiriusXM 111 Business Radio Powered by the Wharton School. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
2018-03-2900 min
Marketing with Wharton's Hip Hop ProfStorynomics: Story-Driven Marketing in the Post-Advertising WorldWharton Professor Americus Reed II (aka the Hip Hop Prof) welcomes Robert Mckee, Creative Writing Instructor/Lecturer at McKee Seminars, and Thomas Gerace, Founder and CEO of Skyword, to Marketing Matters on SiriusXM 132, Business Radio Powered by the Wharton School.In this Podcast, learn the power of "Story Telling" in B2C and B2B and what makes a good story. Why story is critical to building your brand and your service? What are the features of a "great" story that helps grow your company, brand, service or organization? Learn it all, here. Check out: https...
2018-03-1925 min
Marketing with Wharton's Hip Hop ProfProfessor Americus Reed on Boycotting the NRAFebruary 27, 2018: The Evolution of the NRA and the Boycott Against ItGuests: Americus Reed and Robert Spitzer Hertz, Enterprise, United Airlines, and MetLife are among the large companies that, in recent weeks, have ended partnerships with the National Rifle Association. Others like Fed Ex and Amazon are facing increasing consumer pressure to do the same. We'll start off the hour talking with University of Pennsylvania's Wharton professor AMERICUS REED about the power and effectiveness of the Boycott NRA movement. Then, when the NRA was founded 150 years ago, its focus was marksmanship and gun-safety. Today it...
2018-03-0549 min
Marketing with Wharton's Hip Hop ProfProfessor Americus Reed on the Elon Musk BrandProfessor Americus Reed, II, Whitney M. Young Jr., Professor of Marketing at the Wharton School and the world's leading Identity Theorist, describes why the Elon Musk Brand is so captivating Live on KCBS News 106.9 FM | 740AM. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
2018-02-0805 min