Shows
B2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups#56: Brendan Hufford - Director of SEO On Content Strategy to Grow Traffic by 344% in Just 3 MonthsOn this episode, I’m joined by Brendan Hufford, Director of SEO at Directive. Brendan’s SEO agency works with massive brands like Allstate and rapidly growing B2B SaaS Startup companies like Sumo Logic. Brendan is a veritable SEO and Content Marketing expert. He’s grown monthly site visitors from 56,000 to 193,000 in just 3 months, regularly doubles website traffic for SaaS clients, and is an expert at driving MQLS which he increased for an enterprise software client by +2750%. Brendan and I talk in depth about content and SEO strategies and challenges for early stage B2B SaaS Startups selling to SMB...
2020-07-3157 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups#55: 3 Mistakes That I've Seen Cripple Go To Market Strategies for B2B SaaS StartupsAfter working with almost 20 companies, 6 of which where business of my own that failed or ran out of steam I've started to see 3 common mistakes that damned all of them. I cover at a high level what these mistakes are and introduce season 2 of AD4 B2B SaaS Startup Marketing
2020-07-2916 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups#54 Roger Dooley - Forbes CMO Council - On Neuromarketing to Grow Traffic to 3 Million Unique Visitors/MonthOn this episode of AD4, I'm joined by Roger Dooley, Forbes Brainy Marketing CMO Council, author, marketing pro and international keynote speaker who's used Neuromarketing principles to create content that's built huge website audiences. His personal record is 3 million unique visitors/month. He's also the author of the 2 books Friction and Brainfluence, the host of the Brainfluence podcast which has featured Ryan Holiday, Guy Kawasaki, and nobel prize winner Al Roth. If that wasn't enough to convince you to hear him out he's also got decades of experience leading digital marketing organizations and currently runs his own Neuromarketing Consultancy.
2020-07-0158 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups#53: 1 Week to 10x Web ConversionsB2B SaaS startups need to change how they manage and iterate on their websites.
2020-06-1418 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups#52. The world's worst go to market strategy for pre-seed startupsYou'll make these mistakes as a founder. Here's a better way to go to market early on.
2020-05-2212 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups#51: Sam Parr - Founder of The Hustle on using Copywriting to Build an Email List with 1.5 Million SubscribersIn this episode I interview Sam Parr, founder of The Hustle, a highly engaging daily email newsletter that grew to 1.5 million subscribers in just 3 years.
2020-05-1338 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups#50. Marketing Rants #1: everything You Need to Know About a career in B2B Startup MarketingThinking about becoming a B2B startup marketer? Listen to this!
2020-05-1026 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups49. Kiss a few frogsIn your journey in working at startups you may have to kiss a few culture frogs before you find a place where you really fit into the culture. When you do recognize it and make the most of it.
2020-05-0912 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups48. A Startup Marketing Manager's Guide to the MBAShould you get an MBA? Why did I decide to get one? What goes into the process for applying for one? I cover that in this episode of AD4
2020-05-0810 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups47. Please do video marketing alreadyYou need to be able to produce video marketing content at scale to succeed.
2020-05-0707 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups46. Why B2B Startups Need to Apply Lean Startup to MarketingHere's what many B2B startup marketing teams get wrong about their approach to Marketing campaigns and here's how you can solve it with lean startup principles. If it works for product development you can bet it works for marketing too!
2020-04-2914 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups45. How easy is it to make a podcast?Ever wanted to start a podcast? Listen to my conversation with Ojus my brother and engineer at capital one who wants to start a financial technology podcast.
2020-04-2608 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups44. Start A/B testing already!A/B testing is one of the best ways for you to unlock growth, understand your audience, and generate conversions. In fact it's something that's been around for over 60 years and is used by the fastest growing startups.
2020-04-2316 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups43. How B2B Startups can use the 19 Traction Channels to Acquire CustomersDo you know all 19 Traction channels? Are you falling prey to the if we build it they will come fallacy?
2020-04-2219 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups42. What it takes for B2B startups to build brand awareness on social mediaSocial Media isn't just for B2C startup companies anymore. It's a powerful channel for B2B as well the trouble is, most companies aren't using it correctly.
2020-04-2205 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups41. Lead generation is the wrong goal for social media for B2B StartupsThis is what causes most B2B Startups to fail at social media marketing. Lead generation is not the right goal. Listen to this episode to find what is.
2020-04-1808 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups40. The First Step To Creating a Successful Social Media Marketing StrategyYou need to be sophisticated in your approach to social media marketing in order to be competitive in the crowded B2B digital space.
2020-04-1804 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups39. Use Conventional Business Metrics to Measure Social MediaYou don't need a new set of social media metrics to measure this marketing strategy. Instead just use standard business metrics to measure the impact of social media marketing.
2020-04-1804 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups38. B2B Execs Don't Care About Social Media MarketingFind out why most B2B Startup Execa don't care at all about your social media marketing efforts.
2020-04-1710 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups37. How to Become More Innovative in 4 WeeksHow Intuit used the soljam and painstorm to leverage crowdsourcing and userresearch to create a culture of innovation that scales.
2020-04-1707 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups36. Transform Your Company Culture with Innovation CatalystsOne day the CEO of Intuit realized that as much as he wanted to be - he wasn't Steve Jobs - and that in order to succeed, Intuit needed to change culturally to become a design driven organization. One concept that helped Intuit do that was creating innovation catalysts.
2020-04-1509 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups35. Can you market to the unconscious mind?Interesting results from a study from the 1950s on subliminal messaging
2020-04-1304 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups34. The 5 Core Human DrivesIf you can tie your content marketing to these 5 Core Human Drives you'll be able to create highly engaging content and create growth for your startup company.
2020-04-1307 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups33. Make the decision to be betterThe Coronavirus crisis can make you feel like you have no control over whats happening but that isn't true. You can make the decision to hold your self to a higher standard and unlock your ability to make a positive impact on everyone around you.
2020-04-1303 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups32. 10 Ways To Evaluate an Idea for A B2B SaaS ProductHere's a way to perform an analysis of your new B2B SaaS Product idea or even to analyze how your existing product might perform in a new market. Follow this 10 step model and you'll be able to assign a numeric value to the attractiveness of your idea.
2020-04-1210 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups31. I met a girl at a partyWhat is quantified self?
2020-04-0205 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups30. How to Not Get Laid Off during COVID19 - junior marketing employeesIf your a marketing manager at an early stage startup right now listen to this episode
2020-03-2606 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups29. Content Marketing During COVID19The do's and dont's for content Marketing in during COVID19
2020-03-2604 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups28. Tips for Remote Work5 areas to focus on to help you be more happy healthy and productive when working remote.
2020-03-2407 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups27. Marketing jobs during coronavirusWorried you might lost your job during coronavirus? Here's what to do.
2020-03-2005 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups26. I have a cold! Here's my note to myself about an MBAHey, if you're thinking about getting your MBA like I am you know it's a stressful process. I recorded this after I spoke with my uncle Sanjib Mama yo get his perspective on the value of an MBA, what the right way to approach the idea of getting one is, and whether timing your MBA is important.
2020-03-1403 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups25. Warren Buffet's Lessons for MarketersWhen others are greedy be fearful and when others are fearful be greedy. What can Marketers learn from the Oracle of Omaha?
2020-03-1410 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups24. Marketing Can't Be Siloed At Your StartupIf marketing isn't aligned with product, sales, and CD you can make some bad judgment calls with your go to market strategy.
2020-03-1410 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups23. The Problem with SDR Sales SequencesHere's what's wrong about most outbound sales sequences and how to write better ones.
2020-03-1409 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups22. You should start a podcast at your startupJust start one it's been a very positive experience for me so far.
2020-03-0607 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups21. Listen to this if you're a young Asian American (high school...middle school or even college)There are lots of different things you can do in the world.
2020-03-0603 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups20. A few things I've learned from completing my first 10 podcast episodesLearnings from completing my first 10 podcast episodes.
2020-02-0608 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups19. How to be more creative by using idea parents3 steps to be more creative in your marketing and in general
2020-02-0511 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups18. Day trading attention on LinkedInWhat does GV mean by this?
2020-02-0406 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups17. Things can change quickly in a startup marketing careerPursuing a career marketing in the trenches in early stage startups means coming face to face with failure more often than many people in the business world. You can go through years of failure, 5 even 10 failed companies before you join a venture that is successful. When the success comes it'll come quickly suddenly and without warning. Keep your chin up until then & a chip on your shoulder!
2020-01-2411 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups16. Rocky vs Drago the importance of role models and rivals in content marketingIn this episode I talk about trying to understand Gary Vs sayings around speaking your truth, loving the process, and document don't create. I also share some ideas around the importance of role models and rivals in the field of content marketing and why it's important to measure yourself against both.
2020-01-2310 min
The Conversation by Mya SystemsWhat are the challenges recruiters face today that automation can solve?In 2020 recruiters will use advances in AI technology to enable and improve human connections between candidates and hiring teams. Being on the front lines with candidates, recruiters are in a unique position to understand the hiring journey and at what point candidates want to speak with a person, whether it’s to get a question answered, calm a concern, or inspire trust.
Implementing a chatbot is not enough, recruiting teams must-have technology in place to tap into the first-party data and use it to connect in a meaningful way when there’s a lot at stake such as t...
2020-01-2329 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups15. Give value and do good things with your marketingIn this episode I talk about how I started to learn through first hand experience how powerful giving value to others can be for marketing both for the way it makes you feel as a human being as well as for the chance it gives you as a marketer to make a positive impact on the world beyond growing a company or building a brand.
2020-01-1408 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups14. Overcoming fear to get to masteryI had just finished watched 1917 by Sam Mendez and was blown away by the movie.
2020-01-1213 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups13. Are you using social media or are you being used by social media?This is your brain on social media. Learn more about the effect social media has in dopamine and what it could be doing to your brain and how it could be getting in your way.
2020-01-0911 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups12. Make time for your hobbiesSometimes we get caught in the work to become a better marketer to the point that we start to ignore the things that we do for fun. The truth is doing the things you enjoy will actually help you work harder at your career. I've been on both sides of this and here's a few things I've learned
2020-01-0812 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups11. 4 Ways to Defeat the ResistanceAre you struggling with patience and being consistent with creating content?listen to this episode. In it I cover my struggles with patience, consistent content creation, and 4 tips for beating the Resistance and empowering the Muse. (I'll explain what those are in the episode as well) I also cover the neurological components of creating new skills and habits and how to transform your brain into a consistent content creating machine.
2020-01-0613 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups10. Failure is the way forward go out and be a bad marketer (just do your best)Go out and fail at more things. In this episode I talk about Homeshare a 1 person startup company (talk about early!) That I worked at briefly early in my journey. I go over the business what went wrong, what went right, share a Airbnb Craigslist growth hack I used involving mechanical turk, discuss what I might have done differently, and share lessons I learned from the experience.
2020-01-0514 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups9. Ever struggled with taking action and producing?If you've struggled with taking action on a creative idea like making a podcast or starting a business...anything listen to this episode! The only way forward is through but there are some obstacles that will get in your way. I know because they get in my way! Here's how I am working on overcoming them.
2020-01-0412 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups8. Do the work - Practice even when your strugglingI tried to record a podcast episode today about millennials and the passion hypothesis and just failed at it. Even when you're struggling the important thing is to just do the work. Make the piece and put it out. It's just like when you have off days at the gym - finish the workout at 50% and get the reps in. Do the work
2020-01-0407 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups7. Hit your macros do the work put out content or fall behind foreverThere's no other way to grow your brand or grow your business in 2020 than by putting out content. Its a skill many marketers wish they could master that some think they have mastered and most have not. The sheer volume and range of types of content a modern marketer needs to be able to produce is astounding. If you are getting your reps in your falling behind.
2020-01-0314 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups6. Have you ever struggled with social media, gaming, or Netflix? Listen to this episode!Have you ever felt bad about the amount of time you spend on Netflix, social media, or video games? Listen to this episode! Inside: how to play video games in an intentional manner, the dangers of social media, digital minimalism by Cal Newport, my experiments with digital minimalism, why deep focus is needed for the future of work in a world with AI. How social media companies are out to get you
2020-01-0226 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups5. Overly concerned realtors, 3 things to think about in 2020 for marketers, culture is the contentWow podcasting is fun! I went to Pacifica to drop off my rent, my landlord takes cash only haha, which was great because driving to San Jose takes an hour and I love cruising on 280 it's a great way for me to think. I had a few ideas I want to implement in 2020 in marketing you may find them useful! I also talk a bit about a group of overly concerned realtors on LinkedIn
2019-12-3011 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups4. Suicidal Catfish SEOIn this episode I talk about patience, tell a story about a suicidal Catfish from the one time I went fishing, and share lessons I've learned from life in the trenches of content and SEO.
2019-12-2609 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups3. How to Understand a New Audience or New MarketMarketing to a new audience is a challenge. You don't have the benefit of having produced lots of content and ran it against your hypotheses on what the audience cares about. You need to get to production fast as possible but you need to understand your audience before you can produce content for them. Here I talk through some general ideas that I use to guide me when preparing to create content for a new audience.
2019-12-2509 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups2. The Startup Destroying Mistake I Made in 2016My first full time marketing job was being the marketing manager for Go Live Labs a fledgling user experience design firm ( team of 5 including myself) I was the entire marketing department and I made a huge mistake that ruined any chance at getting the business office the ground through marketing. It's a mistake lots of marketing professionals make especially early in their career. Although I've seen a lot of marketing leaders with 10 20 years into their career make this mistake too...and it'll ruin your chance at building brand audience and pipeline.
2019-12-2510 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups1. Beer brats, the holidays, native storytelling, & email marketingHey welcome to the show! This episode I talk about: a cool opportunity for B2B brands to personalize the way they tell stories through emerging platforms, what sort of talent I think companies will need more of in the future, and 2 ideas for better email marketing that I'm going to experiment with in 2020.
2019-12-2407 minB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS StartupsB2B SaaS Marketing Strategy - AD4 Marketing Strategy for B2B SaaS Startups (Trailer)
2019-12-2400 min