Amiee Keenan - Podcast Details

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Channel Up Your Marketing (The ISV Society)Buzz 🐝 Bites Ep 11 - Clicks Don’t Convert – Trust DoesIn this episode of Buzz Bites, Amiee Keenan rewrites the B2B marketing playbook for 2025—because cold campaigns and faceless pitches just don’t work anymore. The truth? People buy from people, not logos.You’ll learn why trust is the new competitive advantage, how to warm up your digital presence, and why value—not vanity—should drive your strategy.This quick hit of marketing insight is perfect for ISVs, channel marketers, and anyone tired of outdated tactics that don’t connect.What You’ll Learn in This Episode:Why “trust transactions” ou...2025-07-2204 min

Channel Up Your Marketing (The ISV Society)Buzz 🐝 Bites EP 10 - Don’t Panic—You’re Not the Only One Getting GhostedHosted by: Amiee Keenan, Founder of The ISV SocietyPowered by: Channel Up Your Marketing Podcast You had the perfect partner call—energy was high, everyone was excited, they said, “We’re all in!” And then… nothing. No replies. No follow-ups. Just crickets. Sound familiar?In this bite-sized episode, Amiee Keenan dives into the reality of partner ghosting—why it happens, what’s really going on behind the scenes, and how to keep the momentum going without coming off as pushy.Because here’s the truth: even the best ISVs get ghosted...2025-07-0805 min

Channel Up Your Marketing (The ISV Society)93% of Partners Are Doing This—Are You One of Them?What do 93% of successful Microsoft partners have in common? In this episode of Channel Up Your Marketing, host Amiee Keenan welcomes back Erica Hakonson, CEO of Maven Collective Marketing, to unpack the game-changing insights from the 2025 Microsoft Partner Benchmark and Insights Report—based on over 50,000 data points from partners worldwide.We dive into the strategies, tools, and investments that are truly paying off inside the Microsoft ecosystem, including:Why designations are more than just digital badgesHow marketplace listings can unlock Microsoft leadsThe surprising ROI of investing just a little more in marketingWhat role community engagement really pl...2025-06-1725 min

Channel Up Your Marketing (The ISV Society)Stop Sending Generic Emails, Start Delivering Content That ResonatesIn this episode of the Channel Up Your Marketing podcast, Amiee Keenan and Monica Hoyer discuss various aspects of email marketing, focusing on the importance of preference data, contextual data, segmentation, automation, and personalization. They also explore strategies for re-engaging dormant subscribers and common pitfalls marketers face in their campaigns. The conversation emphasizes the need for marketers to be thoughtful about their data collection and usage, ensuring that their email strategies align with their goals.Whether you’re new to email marketing or a seasoned pro, this episode is packed with insights you can put to...2025-06-1028 min

Channel Up Your Marketing (The ISV Society)Buzz 🐝 Bites EP 9 - Steal These Email Tricks (We Won’t Tell)In this episode of Buzz Bites, Amiee Keenan discusses the anatomy of a high-performing email, emphasizing the critical role of subject lines, engaging content, and visual elements. She provides actionable tips on A/B testing, crafting compelling CTAs, and ensuring mobile optimization to enhance email engagement. The episode concludes with a challenge to audit your emails for continuous improvement.takeaways47% of people decide whether to open an email based on the subject line.Using power words can significantly boost open rates.A/B testing is essential for optimizing email performance.Emails...2025-05-2006 min

Channel Up Your Marketing (The ISV Society)Ready for DynamicsCon? Let’s Go!In this episode of the Channel Up Your Marketing podcast, Amiee Keenan speaks with Bobby Small, the Community Strategy Director of Dynamics User Group, about the upcoming DynamicsCon event. We discussed the event's agenda, the importance of networking, the evolution of ISVs, and the significance of diversity initiatives within the community. Bobby shares insights on the event space in Chicago, the logistics involved, and the exciting opportunities for attendees to learn and connect with industry experts.Key takeaways:DynamicsCon is a significant event for the community.The agenda features over 300 sessions across...2025-05-0619 min

Channel Up Your Marketing (The ISV Society)Buzz 🐝 Bites EP 8 - 3 Tips to Shift from Features to Value in Your MarketingHey everyone! 👋 Welcome back to Buzz Bites, the quick, buzz-worthy segment of The ISV Society Podcast.I'm your host, Amiee Keenan, and today we are diving into a huge marketing game-changer:Shifting your messaging from talking about features to talking about real customer value. Because let’s face it—your customers don’t care about your AI feature, your automation engine, or your predictive analytics.They care about what it does for THEM—how it saves time, makes their job easier, reduces stress, and helps them hit their goals faster.So let’s get into it...2025-04-2907 min

Channel Up Your Marketing (The ISV Society)One Leader’s Origin Story from Speaker to SponsorIn this episode of Channel Up Your Marketing, host Amiee Keenan chats with Elif Item, founder of Item by Item, about her experiences with DynamicsCon. They discuss the importance of training in Dynamics 365 implementations, Elif's journey as a speaker and sponsor at the conference, her role as a meetup leader, and the overall community engagement within the Dynamics ecosystem. Elif shares her excitement for the upcoming DynamicsCon in Chicago, highlighting the value of face-to-face interactions and the collaborative spirit of the event.Key takeaways:DynamicsCon brings together thousands of Microsoft professionals.Training...2025-04-2222 min

Channel Up Your Marketing (The ISV Society)How to Actually Sell on LinkedIn Without “Selling”In this episode of the Channel Up Your Marketing podcast, host Amiee Keenan and LinkedIn strategist Molly Godfrey discuss effective strategies for leveraging LinkedIn for content creation, sales, and relationship building. We explored the importance of intentional content strategy, the nuances of sales content on LinkedIn, and the significance of engaging with others through comments and connections. Molly shares insights on how to use storytelling, social proof, and various content formats to enhance visibility and foster relationships on the platform.00:00 Introduction to LinkedIn Strategies04:08 Crafting an Effective Content Strategy08:52...2025-04-0820 min

Channel Up Your Marketing (The ISV Society)Buzz 🐝 Bites EP 6 - B2B Memes? You Better Bee-lieve ItIs meme marketing just for Gen Z and pop culture brands? Not anymore! In this bite-sized episode of Buzz Bites, Amiee breaks down how memes are carving out a seat at the B2B table—and doing way more than making people laugh. Learn why memes actually work in professional spaces, how to use them strategically, and the three big reasons they deserve a spot in your content calendar. If you're ready to stop the scroll, spark connection, and serve up value with a side of humor—this one’s for you.2025-04-0104 min

Channel Up Your Marketing (The ISV Society)The Real Secret to Consistent B2B ContentContent fatigue is real—especially in B2B marketing. In this episode of Channel Up Your Marketing, I chat with Kara Martin, Senior Content Creator at Navient and founder of Content Marketing with Kara, to reveal the real secret to staying consistent with content (without losing your mind).From repurposing strategies to video marketing on a budget, Kara shares what’s working right now for B2B marketers—and what’s not. If you’re tired of the content hustle and need smarter, simpler strategies that drive engagement, this one’s for you.About Kara...2025-03-2516 min

Channel Up Your Marketing (The ISV Society)Struggling with Imposter Syndrome? You’re Not AloneIn this episode of Channel Up Your Marketing, Amiee Keenan and Kate Coffey-Bacon discuss the challenges of building a brand, the importance of embracing the process over the outcome, and the significance of sharing struggles in the professional space. They delve into the concept of imposter syndrome, the necessity of consistency in branding, and how to reframe failure as a stepping stone to success.Key takeaways:Creativity isn't always magic; it requires work.Building a brand takes resilience and consistency.Social media often showcases polished results, not the messy...2025-03-1129 min

Channel Up Your Marketing (The ISV Society)Buzz 🐝 Bites EP 2 - The Secret Sauce to Subject LinesWelcome to Buzz Bites, the quick and buzz-worthy segment of The ISV Society Podcast! I’m your host, Amiee Keenan, and in this bite-sized episode, we’re diving into one of the most critical elements of email marketing: subject lines.Whether you're crafting emails for webinars, newsletters, or promotions, your subject line is the key to getting your audience to open your message. In this episode, I’ll walk you through actionable tips to create subject lines that grab attention and drive results.What You’ll Learn in This Episode:Keep It Short and Swee...2025-01-2806 min

Channel Up Your Marketing (The ISV Society)The LinkedIn Myths, DebunkedIt's the first guest episode of 2025! In this episode of The ISV Society podcast, Amiee Keenan interviews Josh Cons from Notice Media, focusing on strategies for leveraging LinkedIn for personal branding and business growth. Josh shares insights on optimizing LinkedIn profiles, creating effective content, engaging with communities through commenting, and outreach strategies that foster genuine connections. He emphasizes the importance of a long-term approach to building relationships and trust on the platform, debunking common misconceptions about LinkedIn success. Key takeaways: Success on LinkedIn requires more than just good content. ...2025-01-2121 min

Channel Up Your Marketing (The ISV Society)Buzz 🐝 Bites EP 1 - 3 LinkedIn Strategies to Boost EngagementIn the inaugural episode of the NEW Buzz Bites series, Amiee Keenan introduces a new format aimed at providing actionable marketing tips for ISVs and VARs. This episode focuses on three key strategies to enhance engagement on LinkedIn: utilizing polls, sharing stories, and commenting on posts. Amiee emphasizes the importance of these strategies in building relationships and boosting audience interaction, encouraging listeners to implement them immediately for better results. Buzz Bites is a new series for actionable marketing tips. The series will cover various marketing strategies. Polls on LinkedIn are essential for engagement...2025-01-1607 min

Channel Up Your Marketing (The ISV Society)Thought Leadership 101: Actionable Steps for ISVs and VARsIt's season 2, episode 43! It's also just me this week. I discuss the importance of positioning oneself as a thought leader in the ERP space. I discuss actionable steps to enhance thought leadership, including leveraging podcasts, sharing unique insights, engaging in discussions, and creating valuable resources like webinars and guides. Key takeaways: Thought leadership is about being a trusted voice in the community. Consistency is key to establishing thought leadership. Engagement with your audience is crucial for visibility. Podcasts are an effective platform for sharing expertise. Adding personal insights to shared content enhances...2024-09-1713 min

The Integrate Intelligently PodcastEp. 11: Engaging with Partners and Customers: Creative Marketing for ISVs with Amiee KeenanAmiee Keenan, founder of The ISV Society, joins The Integrate Intelligently Podcast! Scott, Jeff, and Amiee discuss the challenges and opportunities for independent software vendors (ISVs) in the ERP space. Amiee shares her insights on how ISVs can stand out in a crowded market, build relationships with partners and customers, and create educational content. She also emphasizes the importance of collaboration and working together with other ISVs to maximize marketing efforts. The conversation highlights the unique role of ISVs in the ERP ecosystem and the value they bring to their partners and customers.2024-09-0943 min

Channel Up Your Marketing (The ISV Society)DCI Double DownIn episode 41 of The ISV Society Podcast, I chat with John Siefert, the driving force behind Dynamic Communities, to explore the evolution and future of tech communities. John shares the incredible journey of Dynamic Communities, which has grown from focusing on user groups to becoming a comprehensive platform supporting a diverse range of industries and technologies. Key Takeaways: From User Groups to Community Powerhouse: Learn how Dynamic Communities expanded its scope to support a wide array of industries and technologies, becoming a vital resource for professionals worldwide. Community as a Catalyst: John explains the...2024-08-1327 min

Channel Up Your Marketing (The ISV Society)Customer Retention, Roommate Stories, and Conference Success TipsIt's episode 40 of season 2! I got to chat with Wayne Schulz. He has been a consultant in the accounting software industry since 1996, specializing in Sage 100. He shares his expertise through a weekly Sage 100 email newsletter and an industry newsletter he co-publishes with Enterprise Software Podcast. He's also a founding member of The 90 Minds Group, a collaborative network of over 150 Sage consultants and ISVs. What did we chat about: what influences a VAR to recommend a specific ISV how to create a weekly newsletter and still have a day job why customers...2024-08-0628 min

Channel Up Your Marketing (The ISV Society)Mastering the ISV-ERP CollaborationIt's time for season 2, episode 39! Dennis Easter from Algorithm shares the two golden rules for ISV partnerships: being easy to work with and ensuring no surprises. These principles are key to building strong, trust-filled relationships. Also, find out what his wish list is. Don't forget to follow us on LinkedIn. Follow Dennis Easter Follow Amiee Keenan 2024-07-2328 min

Channel Up Your Marketing (The ISV Society)Marketing and IT: A Partnership for Data AccuracyIn our latest episode of The ISV Society podcast, I had the pleasure of chatting with Natalie Jackson, a long-time friend and colleague who is the director of DemandGen at CBIZ. Natalie shared her extensive knowledge on data-driven marketing strategies. Here are some highlights: The Role of IT in Marketing: The importance of partnering with your IT team to ensure data accuracy and compliance. Channel Selection: How to choose the right marketing channels based on your data. Customer Journey: Understanding and optimizing the customer journey through effective data usage. D...2024-07-0926 min

Channel Up Your Marketing (The ISV Society)The Triple Threat: How Partners, Customers, and Publishers Drive Business Success with Cloud ERPIn this episode of the ISV Society podcast, Amiee Keenan interviews CJ Boguszewski, the Senior Vice President of Partner Programs and Strategy at Acumatica. We discussed topics such as ERP platforms, tech trends for the future, and cloud architecture. CJ explains how Acumatica's ERP platform is designed to accommodate innovation and allow for easy modification and personalization. We also talk about the importance of AI in business processes and the role of publishers, partners, and customers in adopting tech trends. Additionally, we highlight the benefits of cloud architecture and the need...2024-06-1125 min

Channel Up Your Marketing (The ISV Society)Unleashing the Power of Performance ManagementIt's time for season 2, episode 36. In this episode, I chat with Morgan Lacey from LightWork Software about the challenges and benefits of the performance management process. Performance management should be a continuous process focused on growth, not just an annual evaluation. The ISV Society podcast explores how to create a performance management system that fosters ongoing development and employee engagement. Chapters 00:00 Introduction and Background 06:03 Defining Goals and Vision 09:05 Tools for Documenting and Referencing Performance 11:53 Insights for Leaders 16:06 Essentials of Planning a...2024-05-2918 min

Channel Up Your Marketing (The ISV Society)Chatting with the Mind behind DynamicsMindsIt's Season 2, Episode 35 and we have Mira Razman, she calls herself the program committee secretary and makes sure this conference goes out without a hitch. The ISV Society is excited to be a media sponsor! What did we talk about? What is it Where is it Who's it for Interested in sponsoring? Here's what's left: 4 Silver Sponsors Tuesday's part - Rock Concert Enchanted evening for speakers Pinball machines Coffee stand A great event to network, learn, and have fun! it creates a feeling of unity!2024-05-1421 min

Channel Up Your Marketing (The ISV Society)Always Add ValueIt's episode 34! I'm thrilled to have a conversation with Kent Richeson, a seasoned professional with over 20 years of experience in the ERP space for SMB customers. His extensive background includes ERP and ISV Sales and Pre-Sales Experience, making him a trusted voice in the industry. What burning questions did we tackle in this episode, ones that are likely on your mind too? Should I sell products through a partner channel? Can you sell both direct and through partners? What do my partners need to be successful with my product? We wrapped it up with a simple message…., a simple mission st...2024-04-3029 min

Channel Up Your Marketing (The ISV Society)What would a course for Partner Marketing Managers look like?It's episode 33, and yes, it's just me. But don't worry, I have more guests lined up, so stay tuned. If you follow me on LinkedIn, you may have seen a poll asking if you would be interested in a course on Partner Marketing. Well, the majority said, YES! So, I thought why not create a podcast about what I was thinking, the outline, and what I would like to cover. So take a listen and let me know what you think. I would love to hear your feedback so I can include your ideas and input into this course. Also...2024-04-1617 min

Channel Up Your Marketing (The ISV Society)Short But Not ShallowIt's here! Episode 32! I got to chat with Suzanne Scanlan, Director of Marketing Operations and Digital Experience at ArcherPoint. We chatted about a book, Smart Brevity, by Jim VandeHei, Mike Allen, and Roy Schwartz. The topics we covered are: What is it? How can you incorporate it into your meetings, emails, presentations, and more? Have you read it? Let us know.2024-04-0229 min

Channel Up Your Marketing (The ISV Society)Community, Copilot & the Color Code to SuccessIt's Episode 31, and I chatted with Bobby Small, Channel Development and Alliances Manager at Ellipse Solutions. He's also a podcast host for Ellipse Unsealed. ⁠Check it out⁠. What did we chat about: ISV Engagement Community Events Copilot Power of Branding (Yellow and Purple) Follow ⁠Bobby⁠ on LinkedIn. Follow ⁠me⁠ on LinkedIn.2024-03-1928 min

Channel Up Your Marketing (The ISV Society)Community, Copilot & the Color Code to SuccessIt's Episode 31, and I chatted with Bobby Small, Channel Development and Alliances Manager at Ellipse Solutions. He's also a podcast host for Ellipse Unsealed. Check it out. What did we chat about: ISV Engagement Community Events Copilot Power of Branding (Yellow and Purple) Follow Bobby on LinkedIn. Follow me on LinkedIn. 2024-03-1929 min

Channel Up Your Marketing (The ISV Society)3 Practical Tips to Squeeze the Most Out of Your Marketing BudgetWelcome to episode 30 of The ISV Society Podcast. Yes, it's just me this week. But don't worry I've more guests lined up for you. Marketing success as an ISV doesn't require a bottomless budget! In this podcast episode, I dive into these 3 practical tips: Free and freemium tools Repurposing content creatively Strategically engaging on social media As I mentioned on the Podcast. Check out Just Connecting for information on their LinkedIn™️ Algorithm Report and there are some great tips and such from AuthoredUp as well. I also have a few social media podcast episodes you can check out as well. The Power...2024-03-1213 min

Channel Up Your Marketing (The ISV Society)Bringing More To The TableIt's time for episode 29, and my guest is Ashley Spence, Marketing Manager at Klear Systems, Inc. What did we chat about: Focus for 2024 Coffee Chats Personalization/Personal Touch Not always about the numbers Trusted form of referral Follow Ashley on LinkedIn Follow ⁠⁠⁠⁠⁠me⁠⁠⁠⁠⁠ on LinkedIn. Download these ISV assets: The ⁠ISV Guide to Grow Your Audience⁠⁠⁠⁠⁠ ⁠⁠⁠⁠2024 ⁠Event Calendar⁠ for ISVs⁠2024-02-2822 min

Channel Up Your Marketing (The ISV Society)Community is KeyIt's episode 28, and my guest, Anne Sawyer, Executive Director of 90 Minds, Inc. What did we chat about? Community engagement Aligning ISVs and Partners Direction of 90 Minds It's all about collaboration, helping each other, building relationships, and extending your reach. In the end, we all want to be part of a community, engage with others, and build our network. Learn more about ⁠90 Minds.⁠ Learn more about ⁠Meeting of the Minds⁠. Follow ⁠Anne⁠ on LinkedIn. 2024-02-2019 min

Channel Up Your Marketing (The ISV Society)Partnerships should be at the TOP of the listIt's episode 27! My guest this week is none other than Asher Mathew, CEO of Partnership Leaders. What did we chat about? Partnerships - all the different types The direction of the ecosystem Why partnerships are important for ISVs Check out Partnership Leaders. Follow ⁠⁠⁠⁠me⁠⁠⁠⁠ on LinkedIn. Download these ISV assets: The ISV Guide to Grow Your Audience⁠⁠⁠⁠ ⁠⁠⁠⁠2024 Event Calendar for ISVs⁠ 2024-02-0627 min

Channel Up Your Marketing (The ISV Society)You Win or Loose in DiscoveryWelcome to episode 26! This week's guest is Jeremy Potoka, Founder and Principal Solutions Architect at Technology Leaders Company. What did we chat about? Discovery call best practices Demo best practices Product Marketing - why and the benefits Follow Jeremy on LinkedIn Learn more about their services: pre-sales demos product marketing Follow ⁠⁠⁠me⁠⁠⁠ on LinkedIn. Download these ISV assets: ⁠⁠⁠The ISV Guide to Grow Your Audience⁠⁠⁠ ⁠⁠⁠2024 Event Calendar for ISVs⁠ 2024-01-2328 min

Channel Up Your Marketing (The ISV Society)Are Partner Portals Part of Your Partner Strategy?Welcome to the first episode of 2024! Yes, it's just me, but don't worry, I have a great lineup of guests, so stay tuned for that. Today, I'm talking about Partner Relationship Platforms. Key points are: The Partner Portal Advantage 4 Tips for Launching & Optimizing Your Partner Portal What to look for Exploring Platform Options While implementing a partner management platform may seem like a big project, the long-term benefits far outweigh the initial investment. It's a strategic move that saves valuable time and...2024-01-0210 min

Channel Up Your Marketing (The ISV Society)All in the AnalyticsHello everyone! Here's season 2 episode 23. I had the opportunity to chat with Amanda Sherry who is the Director of Marketing at Western Computer. What did we chat about? Community Summit and the process and behind the scenes of giving away a car LinkedIn Ads - tips and tricks 2024 Initiatives Follow Amanda on LinkedIn. Register for LinkedIn Ads workshop, https://www.channelmktgacademy.com/classes Follow ⁠me⁠ on LinkedIn. Download these ISV assets: ⁠The ISV Guide to Grow Your Audience⁠ ⁠2024 Event Calendar for ISVs⁠ 2023-12-2626 min

Channel Up Your Marketing (The ISV Society)Let's Talk About SaaSIt's season 2, episode 24! The last one to wrap up 2023. Excited to have Feyzi Fatehi, CEO of Corent, as he answers these questions and more: Can you clarify the difference between the cloud and SaaS or Software as a Service? Have you ever wondered about SaaSOps as the Netflix for Software? Who can benefit from SaaSOps? Is there more to SaaS than just subscription models? Special complimentary Limited Time joint offer with AWS. A 30-min Recorded Webinar Sponsored by Microsoft: How to transform your Software/SaaS into SaaS 2.0 in days without any programing. Moving a Silicon Valley star MapR – an e...2023-12-1929 min

Channel Up Your Marketing (The ISV Society)Put Education FirstHello everyone! It's episode 22. My guest is Elif, CEO and Founder of Item by Item. What did we chat about? Some comments and takeaways from Community Summit. Upgrading from AX to D365 was a big topic What are the things that customers are struggling with when preparing for an upgrade? What are some opportunities, low hanging fruit as a company is considering an upgrade? If there were a few things that you would recommend to companies planning an upgrade, what would they be? Follow Elif on LinkedIn. Learn...2023-12-0527 min

Channel Up Your Marketing (The ISV Society)All About the LevelsYes, Foy Mainor is back for episode 21. What did we chat about? The Acumatica ISV Program The different levels - did you know there are 3 What these levels entail To learn more and chat with Foy, feel free to schedule a call. Follow me on LinkedIn. Download the 2024 Event Calendar for ISVs. 2023-11-1620 min

Channel Up Your Marketing (The ISV Society)Swimming with SharksAre you ready for season 2 episode 20? My guest is none other than Tim Rodman, Independent Acumatica Reporting Consultant. What did we chat about: His role and what he focuses on Insights on the partner and ISV ecosystem Acumatica Summit - yes we will both be there How has the ecosystem evolved over the years Check out Tim's resources below: Tim's Acumatica Podcast Acumatica Forums on AugForums.com Acumatica Generic Inquiry Video Training Course AugSQL - SQL for Acumatica Follow...2023-11-0722 min

Channel Up Your Marketing (The ISV Society)Trusted Lense in the IndustryIt's time for season 2, episode 19. My guest is none other than Jay McBain, speaker, author, and innovator in the IT industry as well as Chief Analyst of Channel Partners and Ecosystems at Canalys - which BTW means channel in Latin. What did I ask him: Why do we need to think about the channel globally? What are the 14 spheres of influence and where should we be visible and how often? What is the Total addressable IT market by category and segment, and where do ISVs fit? Follow Jay on LinkedIn. ...2023-10-3129 min

Channel Up Your Marketing (The ISV Society)You Have To Be ProactiveIt's Season 2, Episode 18! Today, I had the chance to chat with Khaled Nassra, Head of Marketing at Binary Stream, Co-Founder, Marketing Chair of Futures of Dynamics, and Podcast Host for The BizApps Springboard What did we chat about: How do you create a successful relationship with Microsoft as an ISV? How do you motivate partners to resell your solutions? What are the biggest challenges when migrating your solutions to the cloud as an ISV? What advice would you give to someone who's in the place you were in 5 years ago? 2023-10-2435 min

Channel Up Your Marketing (The ISV Society)4 Digital Transformation Tips & TricksWe're bringing some episodes of What's the Buzz to The ISV Society Podcast. How exciting! Join me for Episode 18 as I chat with Matt St. John, Senior Sales Executive, from V-Technologies. We chatted about: Cloud Solutions – Always on the Latest Version - Imagine never worrying about outdated software again! Reasons to Consider Upgrading Legacy ERPs - Is your legacy ERP system feeling a bit dusty and outdated? Healthy Mix of Integrated Technology Solutions - One-size-fits-all solutions are so yesterday! Why You Should Reevaluate Digital Transformation Now Dig...2023-09-2619 min

Channel Up Your Marketing (The ISV Society)Use Humor to Break Down the BarrierIt's Episode 17 and I had the opportunity to chat with an Award-winning Keynote Speaker, Presenter, Winery Consultant, Author, Leader, as well as President of ITA. Who is this amazing woman? Geni Whitehouse. She wrote a book called How to Make a Boring Subject Interesting - 52 Ways Even a Nerd Can Be Heard So I thought why not share the following: Why you wrote the book ( the backstory) Why 52 ways Pick your top 5 to chat about Learn more about Geni and buy the book. Follow Geni 2023-09-1329 min

Channel Up Your Marketing (The ISV Society)The Multifaceted ApproachIt's Season 2, episode 16! I had the opportunity to chat with someone I've known for a while and I had the privilege to work with in the past as one of my partners: Samantha Flynn, Hyperscaler Partner Marketing Manager at Dynatrace. What did we chat about? Topics: Content development The multifaceted approach How to maximize the value of content Tune in as we unpack the strategies for The Multifaceted Approach. Learn about smart distribution, repurposing, and optimization techniques. It's an episode you don't want to miss. Follow Samantha on LinkedIn.2023-08-2218 min

Channel Up Your Marketing (The ISV Society)Your Partners Are Your ChampionsIt's episode 15 and I had the opportunity to speak with Sarah Scudder at SourceDay. Sarah Scudder is a self-proclaimed supply chain nerd. Sarah is a sustainability nut and lover of all things Bradley Cooper. She’s been trying to get a dinner date with him for over three years. The struggle is real. She’s good at loading the dishwasher but can’t keep potted plants alive. Green is her favorite color. Sarah is the CMO at SourceDay, a Unified Supplier Collaboration platform which automates price, quantity and delivery date changes to direct material purchase orders (POs) and pro...2023-08-0827 min

Channel Up Your Marketing (The ISV Society)The Value of CommunityIt's episode 14 and I have Pam Misialek, Community Director, and Ryan Gonzales, Sr Director of Sales and BD, from Dynamics Communities. What did we talk about: The community and why it's so important Summit - breaking records Users getting the most of the Summit experience ISVs - still time to sponsor and be part of this major event It really all comes back to relationships and community. Join the community Learn more about The ISV Society 2023-07-2528 min

Channel Up Your Marketing (The ISV Society)The Power of LinkedIn Personal ProfileHello all! It's episode 13 and I'm excited to chat with Digital Marketing Expert and Marketing Automation Expert, Roland Chi, Marketing Manager at Technology Management Concepts. The topic is Showcasing our expertise through our people’s personal branding. Hear how Roland is improving key employees' LinkedIn presence through personal branding and creating videos (interviews) to answer FAQs that accelerate the pre-sales process as well as the hiring process. It’s not only about the expertise anymore, but also about the culture and people you work with. 2023-07-1126 min

Channel Up Your Marketing (The ISV Society)SEO Trends: Are you keeping up?Hello all! It's season 2, episode 12. This week's guest is Erica Hakonson, Principal and Founder of Maven Collective Marketing. Erica Hakonson is the Principal and Founder of Maven Collective Marketing, the multi-award-winning Microsoft Partner Marketing agency, as well as a recognized and awarded entrepreneur, woman-in-tech and business leader. Hakonson has been awarded Female Entrepreneur of the Year, Silver Award by the international Stevie Women in Business Awards, Editor's Choice by the CanadianSME National Business Awards and Top Small Business Female Executive Bronze Award by DataBird Business Journal. She's also a champion for women in tech, boosting their representation...2023-06-2732 min

Channel Up Your Marketing (The ISV Society)How can ISVs stand out in a crowd?Welcome to season 2, episode 11. I had the opportunity to chat with Donna Krizik, President and Owner of Krizik Marketing Group. What did we chat about? ISV Best Practices Tips & Tricks How you can stand out in a crowded space Donna shares some great insights and examples. Like, what are your only's? Follow Donna on LinkedIn. Learn more about Krizek Marketing Group. Don't forget to download the updated version of The ISV Guide to Grow Your Audience. Follow me on LinkedIn. 2023-06-1926 min

Channel Up Your Marketing (The ISV Society)Marketing to MillennialsHello all, it's season 2, episode 10. I had the chance to chat with Sam Bush, Marketing Programs Manager, at FloQast. Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. Is your marketing meeting millennials where they are, with the content they enjoy consuming? Some bullet points: Talk about how Millennials search for new B2B Tech How to leverage content and social sharing to get in front of a millennial audience Learn how to turn millennials into advocates over...2023-05-3121 min

Channel Up Your Marketing (The ISV Society)It isn't ALL about the RelationshipHey everyone, it's episode 9. I'm excited to chat with Maeve Naughton, President and Owner of MKN Consulting. Despite what many believe, working with Partners isn’t “all” about the relationship. Sure, it’s a part of it. Still, you need to know about your partners: how they market what they can and can’t do (from an expertise perspective as well as what’s available to them) make joint plans with them (when appropriate) You're the bridge between the Partner and your corporate side of the house…to name a few things. This episode i...2023-05-1627 min

Channel Up Your Marketing (The ISV Society)Email Done RightHey everyone, it's season 2, episode 8, and I'm excited to chat with email expert, Jay Schweldelson. Jay Schwedelson is the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing. Jay is also the president and CEO of Outcome Media, a multi-brand marketing services company whose portfolio includes SubjectLine.com and Guru Events. Schwedelson is a recognize...2023-05-0223 min

Channel Up Your Marketing (The ISV Society)Just Do VideoHi everyone, it's episode 7 of 2023. Today I have Peter Matejcek, Chief Efficiency Officer, at WorkflowX, joining me to talk all about video and why it needs to be part of your marketing strategy. We chatted about: Top video strategies for ISVs to drive digital engagement, even with limited resources. Effective ways to use video to showcase your expertise and stay ahead of changing technology trends. Where to start with video marketing when you have no experience, budget, or time. How to use video to stand out in a highly competitive market and effectively promote your software product. 2023-04-0435 min

Channel Up Your Marketing (The ISV Society)Our Customers Dictate Our FocusHi everyone! It's episode 6 and I got to chat with Adam MacIntosh, Director of Emerging Technology, at WebSan Solutions. What did we chat about: Our EVOLUTION We started in the Dynamics GP space 15-20 years ago and had IP we offered for that product. Some of that migrated to Business Central, but like most other partners, our IP offering grew organically as our Business Central practice grew. Ultimately, our customers have helped to dictate where we focus out efforts. They’ve wanted experiences to stay within Business Central. They want plug-and-play experi...2023-03-2123 min

Channel Up Your Marketing (The ISV Society)Not just a search engine, it's an answer engineHello everyone! It's episode 5. I'm excited to chat with Cheryl Salazar, Partner and MVP, from The Partner Marketing Group. Today we chatted about: -Cheryl's background and role - she's been in the technology space for over 30 years throughout the US and Africa -What services they provide both partners and ISVs - it's pretty much everything you can think of from a marketing standpoint -Their infamous Technology & Marketing Benchmarks & Trends Report - What are the Top 10 MOST EFFECTIVE Lead Generation Tactics in 2022, Most ACTIVE Lead Generation Tactics, and Top 10 LEAST EFFECTIVE Lead...2023-03-0931 min

Channel Up Your Marketing (The ISV Society)18 Event Best Practices for ISVsIt's episode 4! I’m joined by industry expert, Liz Hallen from Dynamics User Group. This is the audio version of a webinar we just did where we shared our top tips for getting the most out of those events you sponsor! Because, events are a huge investment of both time and money whether it’s virtual or in-person. You want them to be successful and prove the ROI. I’m right there with you. We all want to be the one that says….. yes, it was successful, let’s do it again. That's why we put together...2023-02-2132 min

Channel Up Your Marketing (The ISV Society)The Future of Dynamics GP ReportHello everyone and welcome to episode 3 of 2023. Brian Whipple, Marketing Manager from CoNetrix parent company to AccountingWare, was my guest this week. They conducted a survey asking GP users about their future plans, migration timeline, and more. The survey resulted in 164 responses which led to several informative observations on what decisions companies are making concerning their current ERP solution. So we chatted about: Brian's role and background the story behind the report and why you decided to do this survey findings from the report where you can download it a little about AccountingWare to wrap it...2023-02-0717 min

Channel Up Your Marketing (The ISV Society)New Initiatives in 2023It's episode #2 of 2023! This week I'm chatting with Adam Berezin, Co-Founder and CEO of MSDynamicsWorld.com (MSDW). So what did we chat about: Celebrating 15 years How has MSDW evolved over the years How they help partners and ISVs What's to come in 2023 Plus, we have an exciting NEW program launching as well. Learn more about MSDW programs. Download The ISV Guide to Grow your Audience.2023-01-2433 min

Channel Up Your Marketing (The ISV Society)How do ISVs fit in the Acumatica ecosystem?Hello everyone! Welcome to the first episode of 2023. I'm excited to chat with Louisa Gooding, Senior Business Development Manager at Acumatica and acu-connect Board Member. In case you didn't know we are both on the acu-connect board so we work closely with the Acumatica community in many aspects. If you're going to Acumatica Summit please make sure you join the acu-connect session on January 29 from 3:30-4:30. Today we chatted about: ISV - drive revenue program The pivot in 2023 The Importance of Acumatica Summit We hope to you at Acumatica...2023-01-1121 min

Channel Up Your Marketing (The ISV Society)The Global CommunityIt's episode 38 and the last episode of 2022! Wrapping up the year with Part 2 of my discussion with my guest, Aaron Back also known as The Bearded Analyst. He's the Chief Content Officer, Principal and Founding Analyst of the Acceleration Economy, the VP of Dynamic Communities and the Podcast Host of the Back @ IT Show. We talked about: 1. Microsoft Biz Apps 2. Specific product 3. Microsoft and other platforms The landscape has changed. There are hybrid, cloud, and multi-cloud. We need to be more flexible. It's not just about Microsoft solutions anymore. M...2022-12-2825 min

Channel Up Your Marketing (The ISV Society)The 4 PillarsWelcome to episode 37 and part 1 with my guest, Aaron Back also known as The Bearded Analyst. He's the Chief Content Officer and Principal and Founding Analyst of the Acceleration Economy, the VP of Dynamic Communities and the Podcast Host of the Back @ IT Show. Today we chatted about the 4 pillars: Considering a new Business Application New to Migrating to another Optimizing what they have Where can you find Aaron LinkedIn Back @ IT Show Join the Dynamics Communities Follow me on LinkedIn Download The ISV Guide to Grow Your Audience. 2022-12-1417 min

Channel Up Your Marketing (The ISV Society)4 Things ISVs and VARs Can Do Better to Work TogetherHere's episode 36! Today my guest is Carol Livingston, Founder of Dynamics Connections. It was such a great conversation. We started off with a quick discussion on trends impacting VARs and ISVs and then onto Four things that ISVs and VARs can do to better to work together: 1. Building a relationship/partnership VARS vetting partners VAR’s getting agreements/margins/expectations set upfront ISV’s working on structuring partner programs 2. Setting Expectations – once engaged Will the partner be involved – to what extent Help with test vs. production environments Who is going to manage the proje...2022-11-2926 min

Channel Up Your Marketing (The ISV Society)Demystifying Data with AnalyticsHello all! It's episode 35 and I have not one but two guests with me this week. We have Kamil Karbowiak, Managing Director and Tristan Threlkeld, Director of Sales and BD at Data Courage. We chatted about: How does your company help partners and their clients with automation? Does your app replace a person/job or is this solution help the resource/associate be more efficient? So, this will help employees with their day-to-day job duties? What kind of Support do you offer Partners and clients? What's different about your solutions that separate them from...2022-11-1539 min

Channel Up Your Marketing (The ISV Society)Thought Leadership & Becoming the "Go To" ResourceHello everyone! It's episode 34. I'm excited about this episode and my guest this week. With everyone working from home and spending their days online, capturing the attention of your clients – or more importantly, your future clients – is more challenging than ever. With marketing emails staying unopened and search engine ads being ignored, how can a growing ISV make a name for itself in a crowded, noisy space? The answer is deceptively simple, yet tough to achieve: you must deliver value and insight from the very first interaction. In this episode, we catch up with Danica Weappa from Green...2022-11-0121 min

Channel Up Your Marketing (The ISV Society)My Top Takeaways From Community SummitWell, I'm back from Community Summit. It was such a great time and it was so great to see everyone. This conference certainly grew from last year with a few thousand attendees. Today I am going to cover my top takeaways from the conference and my overall feedback on how this one went regarding the: -Welcome reception -Expo -Partner Solution Showcase -Summitland program It was so great to see everyone! I can't wait to see you all in NC next year. So glad it is so...2022-10-1811 min

Channel Up Your Marketing (The ISV Society)It's Always About The CustomerHello all! Welcome to episode 32. My guest today is Todd Bowlsby, Senior Manager at Armanino. He's passionately helping people and organizations solve their business-related challenges with technology. He and I chatted about: Being in the channel over the years What do you focus on now Working with ISVs Best practices/mgmt skills Have you downloaded The ISV Guide to Grow Your Audience yet? If not here's the link. Come follow me on LinkedIn. Don't forget to add this Podcast to your library and comment as well. Thanks for listening!2022-09-2826 min

Channel Up Your Marketing (The ISV Society)Social Media Strategies with Jon RiversHere's episode #31. Today I chatted with Jon Rivers, President of Marketing Monarchs and Co-Founder of Marketeery. We all use social media to grow our business and it's always evolving and changing. Get some amazing social media strategies and tips such as: Researching what platform to use and how to use it 3 keys goals when building your social media strategy How often you should post and more Where to find Jon, https://www.linkedin.com/in/jonrivers/ and https://twitter.com/jon_rivers Learn more about his services: https://www.marketingmonarchs.com/...2022-09-1327 min

Channel Up Your Marketing (The ISV Society)Best Practices When Working with MicrosoftWelcome everyone to another episode of The ISV Society podcast. My guest this week is Rob Fegan, Founder of Venvito. Venvito's mission is to help partners demystify working with Microsoft and set themselves up like Microsoft's most successful partners. Creating messaging that engages the Microsoft field team supported by a co-sell win formula that delivers a winning partnership. www.venvito.net Here are the questions we covered: What are the main platforms that Microsoft provides ISVs to get their solutions out to the market? What programs are available to support ISVs? With the upcoming c...2022-08-3029 min

Channel Up Your Marketing (The ISV Society)Evolving AI Technology in Accounts Payable Process AutomationHi all! It's episode#29! Today's guest is Doug Bertram, Regional Account Manager, at Metafile. Today's topic is all about AI. I asked him: 1. How has AI evolved? 2. What role does AI play in AP Process Automation? 3. What benefits are being achieved with advancing technology? 4. What does the future of AI look like? Learn more about Metafile and its AP automation solutions. Download The ISV Guide to Grow Your Audience 2022-08-1724 min

Channel Up Your Marketing (The ISV Society)It's All About The Micro MomentsIt's episode #28 and I had the opportunity to chat with Tori Barlow, VP of Marketing, at Allbound, The #1 Partner Preferred Portal. Here are the questions I asked: What are the partner program best practices? What do companies struggle with when developing or tweaking their partner program? Have you seen any trends on what works and what doesn't? How does Allbound help? Follow Tori Follow Allbound Allbound Channel Health Quiz - What’s your channel score? The Partner Channel Podcast Download The ISV Guide to Grow Your Audience ...2022-08-0919 min

Channel Up Your Marketing (The ISV Society)LinkedIn is a Powerful ToolWelcome to episode #27. This week my guest is Candyce Edelen, the Founder of PropelGrowth. She's a LinkedIn expert and helps B2B companies find more sales opportunities. We chatted about: Why LinkedIn is a great social platform for B2B What are the do's and don'ts when using LinkedIn Tips and tricks Follow Candyce: https://www.linkedin.com/in/candyceedelen/ Save 10% on her course, PropelGrowth Prospecting Mastery, using this link,https://propelgrowth.thrivecart.com/prospecting-mastery-checkout/?coupon=ISV and the code is ISV. Download The ISV Guide to Grow Your Audience 2022-07-2837 min

Channel Up Your Marketing (The ISV Society)3 Ways To Get Personal With Your AudienceHow many emails do you receive, either personally or professionally, that are personalized? When creating content it’s so important to not only speak to your audience but personalize it in some way as well. One thing that drives me crazy are all the emails that I get that are so generic. I get ones that are talking to partners, ones that are talking to customers, and ones that are speaking to everyone. So what do I do? Delete them. If you aren’t taking the time to personalize your content then your audience isn’t going to take the ti...2022-07-1210 min

Channel Up Your Marketing (The ISV Society)It's All About DifferentiationWelcome everyone to Episode 25! Today I'm chatting with Sam Gupta, Host@WBSRocks | Independent ERP and Enterprise Technology Selection Expert | Supply Chain Transformation and IT Procurement Adviser | Digital and E-commerce Strategist | Fractional CIO. We talked about things such as: ElevateIQ - mission and what he does How he helps customers How ISVs help him Links to Subscribe: 👉 https://podcast.wbs.rocks/ 👉 https://www.youtube.com/c/ElevatIQ 👉 https://www.tiktok.com/@elevatiq Download The ISV Guide to Grow Your Audience. Email me to learn more about The ISV Society. amieek@the...2022-07-0526 min

Channel Up Your Marketing (The ISV Society)Play Well With OthersWelcome everyone to Episode 24 of The ISV Society Podcast. I had a chance to chat with Rob Jolliffe, President of Sabre Limited. Rob is a Supply Chain and Information Technology Expert | Helping Industrial Businesses With Their IT Systems. Sabre Limited is an ERP reseller in Cambridge Ontario, wholly dedicated to the Microsoft product line. We chatted about: Drinking the Kool-Aid Fixed Fee versus hourly Being a VAR and now and ISV Follow Rob on LinkedIn Download The ISV Guide to Grow Your Audience. Email me to learn more about Th...2022-06-2832 min

Channel Up Your Marketing (The ISV Society)Celebrating 1 YearIt's Episode 23 and it's the 1 Year Anniversary of The ISV Society! So it seems fitting to start at the beginning. I’ve worked for some amazing ISVs over the years and if it wasn’t for them I wouldn’t be where I am today. They all deserve a huge shout-out. Right out of college First up, Blue Moon Industries. What started out as an internship in 1999 turned into a full-time career. Not only was I the first intern, but I also paved the way for more interns. I started out with marketing initia...2022-06-2117 min

Channel Up Your Marketing (The ISV Society)We're All SuperherosHello everyone! Welcome to Episode 22. I am so excited to chat with extraordinary ladies. They're the superheros of DUG, Liz Hallen the VP of DUG and Molly Fuchsel, the President of DUG. We chatted about: Why the superhero theme, who picked it? Virtual or in-person events - which do you like better and what do the users like better? What are the plans/goals for the rest of the year? How do you work with ISVs? Connect with Liz and Molly. https://dynamicsusergroup.com/ ISVs and partners can Team-up ...2022-06-1427 min

Channel Up Your Marketing (The ISV Society)The Long Term RelationshipHello everyone! Welcome to another episode of The ISV Society Podcast. I am excited to chat with Ed Kless, Senior Director, Partner Development and Strategy at Sage and Host of the Sage Thought Leadership Podcast. (Check it out) We talked about: Sage over the years Sage rebranding The subscription model - even for services What ISVs can do in this space We go way back to when there was a time knowing your TCPIP address was important. Follow Ed, @edkless Thanks for listening. We hope you enjoyed it. Don't forget to l...2022-06-0727 min

Channel Up Your Marketing (The ISV Society)4 Opportunities To Reach More PartnersWelcome to another episode of The ISV Society podcast. Today we are talking about the 4 Opportunities to Reach More Partners Because what struggles do ISVs have? Reaching out to more partners, growing their partner channel, and having a successful partner program. I’m here to tell you there’s no magic pill or quick fix to make this struggle go away. Sure you’ll have the few VARs that consistently work with you and sell your solutions. But ISVs want to grow. What are 4 ways you can do that: 1. Integr...2022-05-3113 min

Channel Up Your Marketing (The ISV Society)Marketing Never SleepsHello everyone! Welcome to another episode of The ISV Society podcast. I am so excited to chat with my guest this week, Tania Konczynski is the Marketing Director of North America for Bam Boom Cloud. We chatted about: marketing over the years adaptive marketing planning is the key to success Thanks for listening in. As always please feel free to like, share, or comment. I would love to get your feedback. Want to be a guest? Email me at amieek@theisvsociety.com Check out my other episodes as well. 2022-05-2421 min

Channel Up Your Marketing (The ISV Society)The Power of the NetworkHi everyone it's episode #18 of The ISV Society Podcast. I'm here chatting with fellow entrepreneur Autum Grimm. She is also the Chief Revenue Officer and Co-Founder of PartnerTap. She shared some great insight on: What ISVs struggle with Relationship building Being transparent, truthful, and reliable We really get into the nitty-gritty on these topics so get ready to hear it all. Follow Autum on LinkedIn. Learn more about Partnertap. Follow me! Thanks for listening. Don't forget to subscribe and share any topics you would like to hear on...2022-05-1719 min

Channel Up Your Marketing (The ISV Society)How well do you know LinkedIn?Hi everyone! Welcome to episode #17! I'm so excited to chat with my guest today but first a little backstory. I was listening to the Social Media Marketing Podcast while traveling and it was all about LinkedIn. I just loved the content that this guest shared, so what did I do? Reached out to her on LinkedIn and asked if she would be a guest on my Podcast as well. So here she is, Judi Fox! Judi Fox is listed as a Top 10 LinkedIn Coach for 2021 in Yahoo Finance. She is featured in Inc Magazine, CEO Magaz...2022-05-1030 min

Channel Up Your Marketing (The ISV Society)The Perspective of a Partner - Part 2Hello all! Welcome to another episode of The ISV Society podcast. And again, I have not 1 but 3 guests this week. This is Part 2 of The Perspective of a Partner with LBMC. My guests are: Margaret Bolding, Dynamics GP Practice Manager Elizabeth Spector, Billing Specialist Sarah Novak, Marketing Manager It was so great to hear their perspective on things like: how they engage with ISVs how they help their clients find the right solution ISV best practices I'm so excited for you to hear this episode. And as a...2022-04-2729 min

Channel Up Your Marketing (The ISV Society)The Perspective of a Partner - Part 1Hello all! Welcome to another episode of The ISV Society. I have not 1 but 3 guests this week. I am so excited to have the team from LBMC here with me to chat about working with ISVs. My guests are: Margaret Bolding, Dynamics GP Practice Manager Lise’ Cummings, Microsoft Dynamics Strategic Account Manager Ashley Kennally, Microsoft Dynamics Strategic Account Manager It was so great to hear their perspective on things like: How they engage with ISVs How do they help their clients find the right solution ISV best practices I...2022-04-1330 min

Channel Up Your Marketing (The ISV Society)It's not about your competitor, it's about the customerHi everyone! It's another episode of The ISV Society Podcast and guess what? It's just me this week. But don't worry I have a great lineup of guests in April so stay tuned. This week I wanted to chat with you about doing webinars and other joint marketing initiatives with your competitors and why it is so important. It may seem like we shouldn’t talk to them, work with them, or contact them unless we go “undercover” to try and find out their pricing or cost for services. And yes, I have done that. 2022-03-3011 min

Channel Up Your Marketing (The ISV Society)The Future of The CommunityHi everyone! It's time for another episode of The ISV Society Podcast. I'm so excited to chat with these 2 guests today. I'm sure you all know who they are, John Siefert & Pam Misialek from Dynamic Communities. We had so much to talk about. Topics like: Collaboration Giving users value Solving users problems The future of the community And the launch of something NEW and you hear it here FIRST! You don't want to wait to listen to this episode. 2022-03-2355 min

Channel Up Your Marketing (The ISV Society)How is PCI Compliance like the DMV?Hello everyone! Thanks for joining me for another episode of The ISV Society Podcast. I am your host Amiee Keenan, and I'm excited to chat with Fauwaz Hussain from Nodus Technologies. Being in the channel and in the payments space for 13 years we are going to chat about: Making the shift to electronic payments Secure payments are key Paying by credit card is the norm PCI Compliance is like the DMV Want to be a guest? Email me at amieek@theisvsociety.com Check out my other episodes as well. Have a...2022-03-0926 min

Channel Up Your Marketing (The ISV Society)30 Years & CountingHello everyone! Thanks for joining me for another episode of The ISV Society Podcast. I am your host Amiee Keenan, and I'm excited to chat with Janice Phelps from Blue Moon Industries. We're chatting about: 30 years in this space Being a VAR and ISV Janice's role and how it has evolved over the years What is her favorite part of the job? Favorite Blue Moon products Why Blue Moon is part of The ISV Society Thanks for listening in. As always please feel free to like, share, or comment. I would love to get your...2022-02-2224 min

Channel Up Your Marketing (The ISV Society)How Foy is Helping ISVsHello everyone! Welcome to this week's episode of The ISV Society Podcast. I am so excited to chat with Foy Mainor, ISV Business Development Manager for Acumatica. He has been in the Channel for a long time working for an ISV and now he gets to work with ISVs. Join us as we chat about: -his role over the years -the transition into this role -working with ISVs versus working with VARs -getting started with Acumatica If you are looking into getting in this space...2022-02-0921 min

Channel Up Your Marketing (The ISV Society)What REALLY goes into event planningHello everyone! Thanks for joining me for another episode of The ISV Society Podcast. I am your host Amiee Keenan, and I'm excited to chat with Caroline Drumm. She is a Marketing Manager at Yooz and a leader in event marketing. So she is the perfect guest to talk to today about events. We're going to chat about: How many events do you plan in any given year? When do you start planning them? How do you drive traffic to the booth? What does your follow-up process look like?2022-01-2629 min

Channel Up Your Marketing (The ISV Society)Are your webinars boring?Happy New Year! And welcome to the first episode of The ISV Society podcast of 2022. I’m so excited that you’re here listening in. It is just me, Amiee Keenan, your host for today but don’t worry I will have more guests this year. It’s actually hard to believe that I launched my business only 6 months ago. So many exciting things have happened but I am looking forward to stepping it up for the next 6 months and beyond. Let’s get started. Today we’re talking about webinars. Because let’s face it, they’re a huge part of everyone...2022-01-1211 min

Channel Up Your Marketing (The ISV Society)What it takes to be a marketerHello everyone! Thanks for joining me this week. I have a special guest with me today. Nimia Amaya is the Senior Marketing Director for the Americas at Yooz. She is an accomplished B2B SaaS digital media and marketing professional with expertise in the U.S., Mexico, and LATAM regions. She holds a BA in Radio, TV, Film from the University of North Texas and has worked with brands such as Univision Communications, Verizon, Levi’s, Cedar Fair Entertainment, and Reflect Media. She resides in Dallas, TX with her 8-year-old daughter. We talked about: What's it like to be a wom...2021-12-0841 min

Channel Up Your Marketing (The ISV Society)How successful is your digital marketing strategy?I am so excited for my guest this week on The ISV Society Podcast. Marie Wiese is a top marketer, an author, and an entrepreneur helping tech leaders find customers and keep customers using the power of digital marketing. Top take away from this Podcast. Go to your website and ask yourself these 4 questions on each page and see if you answer them from your buyer's perspective. 1. What is it? 2. How does it apply to me? 3. What do I have to do to buy it? 4. Can I afford it? If your content doesn't answer any of these questions then you h...2021-11-1734 min $What\'s Your \$ What's Your "And"?433: Amiee Keenan is a Marketer & Fitness Guru [podcast]Amiee Keenan, founder of The ISV Society, talks about her passion for health & fitness, how it improves her performance in the office, and how she has developed relationships in the office through her passion!2021-11-0322 min

Channel Up Your Marketing (The ISV Society)Top Takeaways from Community Summit NAIt's another episode of The ISV Society Podcast and I have another guest speaker. I will give you 3 hints: He has been the face of the GP community for many years, has his own Podcast, and is a Tampa Bay Buccs Fan. It is the infamous, Bob McAdam. Today we are talking about our Top Takeaways From Community Summit NA. We will dive into: Location & Layout Attendance Expo time Solution Showcase sessions Thursday Chat with John Siefert Tom Brady Take a listen, share it with others, and provide feedback. Thanks for supporting The ISV Society!2021-10-2930 min

Channel Up Your Marketing (The ISV Society)Blogging Has So Many BenefitsI am so excited for my second guest of The ISV Society Podcast, Anya Ciecierski, ERP/CRM Software Blog Co-Founder, amazing marketer, and blogging guru. She has been in the Channel just as long as I have. She has 3 very successful group blogging sites with over 150 members, which includes both VARs and ISVs. Here are the links to check them out: Microsoft Dynamics ERP Software Comparisons, Pricing & Implementation Tips (erpsoftwareblog.com) Microsoft Dynamics 365 | Partners | Pricing & Cost | Dynamics CRM (crmsoftwareblog.com) Top ERP Cloud Software Consultants | NetSuite | Dynamics 365 | Acumatica | Intacct | SAP (erpsoftwareblog.com) Want to learn more: Group Blogs for MS...2021-10-0628 min

Channel Up Your Marketing (The ISV Society)Is video a part of your marketing strategy?I am so excited to have my first guest on The ISV Society Podcast. Welcome, Lindy Belley! She is the Senior Marketing Manager at HSO, a Microsoft Partner. She's been in the Dynamics Channel for nearly 13 years and has worked for both an ISV and a Partner. She is the 2019 recipient of the Channel Marketing Alliance Brooke Webb Smith award. Lindy enjoys people, strategy, and pulling both into marketing technology. Thank you Lindy for sharing your insights, expertise, and tips on getting started with video.2021-09-2233 min

Channel Up Your Marketing (The ISV Society)3 Reasons ISVs Should Put Pricing On Their WebsiteShould you include pricing on your website? For some reason pricing has always had the stigma that it needed to be a secret, that ISVs can’t publicize because: It will chase customers away My competitors will see it I don’t want to stop them from reaching out to me Here are 3 reasons why ISVs need pricing on their website #1 – Remember, it’s all about the customer They are taking the time to do the research and visit your website. So, if you don’t give the information they need, they will leave your site and you just lost an opportu...2021-09-0808 min

Channel Up Your Marketing (The ISV Society)5 Affordable Ways to Generate LeadsThis episode is also available as a blog post: http://theisvsociety.com/2021/03/14/5waystogenerateleads/ There are 5 affordable ways you can still be successful and generate quality leads without leaving your bank account empty. #1 - Consistent Content We all know content is king (or queen for me) and creating content consistently is key. But don’t just create content to create content. While writing content is free it still requires time and research. The average blog post takes three hours and 55 minutes to write. This doesn't take into consideration image creation, formatting, SEO optimization, promotion, or other aspects of publishing content. That's th...2021-08-2507 min

Channel Up Your Marketing (The ISV Society)IntroHello, hello, and welcome to the ISV Society Podcast. I am your host Amiee Keenan and I am so excited to be here and chat with you. So first off you may be asking, What is The ISV Society? Well, It's a membership just for ISVs. Where we collaborate, educate, and generate leads in an affordable way. From Webinars to blogs as well as monthly mastermind meetings. These are just some of the ways we're working together. This Podcast is just another way to bring the content to you. There will be marketing tips and...2021-08-1300 min