Shows
The Marketing ScientistsThe Growth Myth Every Startup Needs to UnlearnIn this episode of the Marketing Scientists Podcast, Amrita Mathur, former marketing leader at Superside, ClickUp, and Zapier, shares hard-earned truths about startup growth, product-market fit, and why creativity — not just tactics — drives sustainable success.Amrita challenges the common myths around growth hacking, breaks down why product strategy is inseparable from marketing strategy, and explains how smart brands are navigating the AI disruption without losing their edge. She also dives into the importance of differentiation, the hidden power of creative obsession, and why building your own brand “universes” is the future of marketing.About...2025-05-0547 min
Women in B2B Marketing101: Trust the Vibe: Navigating Marketing Careers with Intuition & Impact - with Amrita Mathur, Marketing & Growth Consultant at Marketing MoonshotsLike WIB2BM? Show us some love with a rating or review today! 2025-03-1245 min
Bollywood DraftsManmohan Desai Top 10Manmohan Desai Top 10
It's the season 2 finale of Bollywood Drafts! And for this special occaision, we are ranking the top 10 movies from filmmaker Manmohan Desai. He was a pioneer of the masala genre, working with the top actors and creatives for decades. Not only were his films massively entertaining and memorable, but they featured taboo topics, political themes, and groundbreaking narratives. Join host and moderator in finding the 10 best films of this enduring auteur!
The players:
Aaditya (@stelladillli)
Aaditya's writing: https://medium.com/@aadiagg
Aaditya on Instagram: @intnlmnlgue
2025-01-302h 30
B2B Marketing with Dave Gerhardt#188: Drive | What Makes a Great CMO/VP in B2B Marketing: Panel with Peter Mahoney, CCO of GoTO, Amrita Mathur, VP Marketing of Zapier, and Tara Robertson, CMO of BitlyThis episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Dave hosts a marketing leadership panel with Peter Mahoney, CCO of GoTo, Tara Robertson, CMO at Bitly, and Amrita Mathur, Head of Marketing at Zapier. These marketing leaders open up about their experiences and share actionable advice to help you lead, manage, and set goals for your marketing team. Dave, Peter, Tara, and Amrita cover:Why business literacy is so important for marketing leadersHow to set goals for your marketing teamEach panelists biggest career risks — what worked, and what did not...2024-10-281h 09
Khandaan- A Bollywood PodcastEp 244- Ulajh, Auron Mein Kahaan Dum Tha, Modern Masters RajamouliCheck out our first Video Essay on our YouTube Channel: "Why Amitabh Bachchan is Still Unmatched in Bollywood" Do leave a comment and subscribe, we would love to do more video essay's! Welcome to Khandaan: A Bollywood Podcast and our little catch up before we go on a break. Amrita watched AURON MEIN KAHAN DUM THA starring Ajay Devgan and Tabu as star crossed lovers. She also watched ULAJH starring Janhvi Kapoor, Gulshan Deviah, and Roshan Matthews. Asim watched the Film Companion documentary on Netflix, MODERN MASTERS: SS RAJAMOULI but can’t...2024-08-2242 minKhandaan- A Bollywood PodcastEp 244- Ulajh, Auron Mein Kahaan Dum Tha, Modern Masters RajamouliCheck out our first Video Essay on our YouTube Channel: "Why Amitabh Bachchan is Still Unmatched in Bollywood" Do leave a comment and subscribe, we would love to do more video essay's! Welcome to Khandaan: A Bollywood Podcast and our little catch up before we go on a break. Amrita watched AURON MEIN KAHAN DUM THA starring Ajay Devgan and Tabu as star crossed lovers. She also watched ULAJH starring Janhvi Kapoor, Gulshan Deviah, and Roshan Matthews. Asim watched the Film Companion documentary on Netflix, MODERN MASTERS: SS RAJAMOULI but can’t...2024-08-2242 min
Khandaan- A Bollywood PodcastEp 243- Barzakh Season ReviewCheck out our first Video Essay on our YouTube Channel: "Why Amitabh Bachchan is Still Unmatched in Bollywood" Do leave a comment and subscribe, we would love to do more video essay's! Welcome to Khandaan: A Bollywood Podcast where this week we’re joined by Aimun F. (@bluemagicboxes on Twitter) for our deep dive into BARZAKH. Directed by Asim Abbasi (Cake, Churails), this ambitious 6-part Pakistani drama is now available on Zee5 and YouTube. Starring Fawad Khan, Sanam Saeed and others, this is a tale of the supernatural and the real that takes its...2024-08-151h 19Khandaan- A Bollywood PodcastEp 243- Barzakh Season ReviewCheck out our first Video Essay on our YouTube Channel: "Why Amitabh Bachchan is Still Unmatched in Bollywood" Do leave a comment and subscribe, we would love to do more video essay's! Welcome to Khandaan: A Bollywood Podcast where this week we’re joined by Aimun F. (@bluemagicboxes on Twitter) for our deep dive into BARZAKH. Directed by Asim Abbasi (Cake, Churails), this ambitious 6-part Pakistani drama is now available on Zee5 and YouTube. Starring Fawad Khan, Sanam Saeed and others, this is a tale of the supernatural and the real that takes its...2024-08-151h 19
Khandaan- A Bollywood PodcastEp 242- DarrCheck out our first Video Essay on our YouTube Channel: "Why Amitabh Bachchan is Still Unmatched in Bollywood" Do leave a comment and subscribe, we would love to do more video essay's! Welcome to a special episode of Khandaan: A Bollywood Podcast with guest host Rahul Desai. We’re discussing one of Rahul’s comfort watches, DARR (1993). Directed by Yash Chopra and starring Sunny Deol, Juhi Chawla, and Shahrukh Khan in key roles, this movie is an important milestone in Bollywood history. For one thing, this kicked off the very successful collaboration between YRF...2024-08-101h 25Khandaan- A Bollywood PodcastEp 242- DarrCheck out our first Video Essay on our YouTube Channel: "Why Amitabh Bachchan is Still Unmatched in Bollywood" Do leave a comment and subscribe, we would love to do more video essay's! Welcome to a special episode of Khandaan: A Bollywood Podcast with guest host Rahul Desai. We’re discussing one of Rahul’s comfort watches, DARR (1993). Directed by Yash Chopra and starring Sunny Deol, Juhi Chawla, and Shahrukh Khan in key roles, this movie is an important milestone in Bollywood history. For one thing, this kicked off the very successful collaboration between YRF...2024-08-101h 25
Content, BrieflySiege Media: Ross Hudgens' strategy for sustainable, healthy growthIn this episode of Content Briefly, we’ve interviewed Ross Hudgens, Founder and CEO at Siege Media, and discussed how Siege Media has navigated its growing pains successfully, his insights on SaaS and the content world, and much more. This episode is brought to you by our friends at Verblio (https://www.verblio.com/) — contact megan@verblio.com.************************Timestamps:00:00 Intro.02:39 Who is Ross Hudgens?03:33 Ross background.06:18 Customer’s take on SEO marketing and the future of AI.08:02 What the average customer engagement looks like at Siege Media.10...2024-08-0627 min
Khandaan- A Bollywood PodcastEp 241- Barzakh Ep 1, Bad Newzz, Film Companion shuts downCheck out our first Video Essay on our YouTube Channel: "Why Amitabh Bachchan is Still Unmatched in Bollywood" Do leave a comment and subscribe, we would love to do more video essay's! Welcome to Khandaan: A Bollywood Podcast where this week we’re discussing Asim Abbasi’s BARZAKH starring Fawad Khan and Sanam Saeed among others. We also talk about BAD NEWZ starring Vicky Kaushal, Tripti Dimri and Ammy Virk as well as our beloved Film Companion shutting down. Some of the Pakistani Pop songs Asim mentioned: Dr Aur Bill...2024-08-011h 02Khandaan- A Bollywood PodcastEp 241- Barzakh Ep 1, Bad Newzz, Film Companion shuts downCheck out our first Video Essay on our YouTube Channel: "Why Amitabh Bachchan is Still Unmatched in Bollywood" Do leave a comment and subscribe, we would love to do more video essay's! Welcome to Khandaan: A Bollywood Podcast where this week we’re discussing Asim Abbasi’s BARZAKH starring Fawad Khan and Sanam Saeed among others. We also talk about BAD NEWZ starring Vicky Kaushal, Tripti Dimri and Ammy Virk as well as our beloved Film Companion shutting down. Some of the Pakistani Pop songs Asim mentioned: Dr Aur Bill...2024-08-011h 02
Bollywood DraftsAmitabh Bachchan Top 13Amitabh Bachchan Top 13
Perhaps one of the hardest rankings on this podcast yet? With over 50 years and hundreds of defining performances, Amitabh Bachchan is THE defining star of Bollywood. Winner of 16 Filmfare Awards and 6 National Film Awards, Amitabh Bachchan has made an immeasurable contribution to Hindi cinema. He's worked with everyone, and film fans the world over admire and celebrate his classic films. Join host and moderator Manish (@vertigay314) in finding the top 13 Amitabh Bachchan movies! So many different eras, characters, genres, lots to pick from!
The players:
Amrita (@amritaIQ)
Ankur...2024-07-252h 13
Content, BrieflyClickUp: Amrita Mathur on turning freemium users into paying customers.In this episode of Content Briefly, we’ve interviewed Amrita Mathur, VP, of Marketing at ClickUp and discussed strategies for converting their 70,000 freemium users into paying customers, the crucial role of content in driving these conversions, the complexities of navigating a large pool of freemium leads and more.This episode is brought to you by our friends at Animalz. ************************Timestamps:00:00 Intro01:53 Who is Amrita Mathur?05:59 Figuring out who’s who inside a large ‘freemium’ leads pool.07:30 Prioritiz...2024-07-0129 min
Khandaan- A Bollywood PodcastEp 232- Amar Akbar Anthony- Patreon PickWelcome to Khandaan: A Bollywood Podcast where this episode we let our Patron's decide which movie we review. This week we head back to the quintessential masala classic Amar Akbar Anthony. You can also submit a movie to review by joining our Patreon, get access to exclusive content and to support our work! Show notes: Catch Asim this Friday on BBC Asian Network's Ultimate 90's Playlist Our appearance on Manish Mathur's first Bollywood Draft episode can be found here Time stamps: 00:00Introduction and Background ...2024-05-3048 minKhandaan- A Bollywood PodcastEp 232- Amar Akbar Anthony- Patreon PickWelcome to Khandaan: A Bollywood Podcast where this episode we let our Patron's decide which movie we review. This week we head back to the quintessential masala classic Amar Akbar Anthony. You can also submit a movie to review by joining our Patreon, get access to exclusive content and to support our work! Show notes: Catch Asim this Friday on BBC Asian Network's Ultimate 90's Playlist Our appearance on Manish Mathur's first Bollywood Draft episode can be found here Time stamps: 00:00Introduction and Background ...2024-05-3048 min
Bollywood DraftsShah Rukh Khan Top 13Shah Rukh Khan Top 13
Introducing a new podcast project from host and moderator Manish (@vertigay314); Bollywood Drafts! Together with Amrita (@amritaIQ) and Asim (@AsimBurney) from @khandaanpodcast and Sal (@salandthebadpun), Manish sets out to make the definitive ranking of superstar Shah Rukh Khan's top 13 films! They're celebrating the 20th anniversary of his classic MAIN HOON NA... but will it make it on the list? What gets vetoed? Listen in to find out what is the King Khan's best movie of all time!
This podcast is powered by Pinecast.2024-05-242h 48
Khandaan- A Bollywood PodcastEp 231- Khandaan live HangoutWatch the video version of our Hang Out as a Patreon exclusive from 1$. This is the best way to support our work! Welcome to Khandaan: A Bollywood Podcast where you can listen to our catch-up livestream on YouTube. As always we covered a large range of subjects and we’re happy to have the listeners chime in. We hope to do more of these going forward. We discussed Kabir Khan’s CHANDU CHAMPION starring Kartik Aaryan and MR AND MRS MAHI starring Rajkumar Rao and Jahnavi Kapoor. We also caugh...2024-05-231h 23Khandaan- A Bollywood PodcastEp 231- Khandaan live HangoutWatch the video version of our Hang Out as a Patreon exclusive from 1$. This is the best way to support our work! Welcome to Khandaan: A Bollywood Podcast where you can listen to our catch-up livestream on YouTube. As always we covered a large range of subjects and we’re happy to have the listeners chime in. We hope to do more of these going forward. We discussed Kabir Khan’s CHANDU CHAMPION starring Kartik Aaryan and MR AND MRS MAHI starring Rajkumar Rao and Jahnavi Kapoor. We also caugh...2024-05-231h 23
Khandaan- A Bollywood PodcastEp 230- Heeramandi, Aavesham, Crakk ReviewsOn this week's Khandaan: A Bollywood Podcast Amrita and Asim discuss: 00:00 Aamir Khan on the Kapil Sharma show 09:40 Discussion on Aavesham and Crack 27:15 Criticism of Heeramandi 31:05 Discussion on the Love Story in Heeramandi 33:52 Final Thoughts on Hiramandi 42:15 Critique of the portrayal of sexual assault 48:14 Disappointment with the overall execution of the show Shownotes: Our appearance on Manish Mathur's first Bollywood Draft episode can be found here Vote for the Best of 90's Bollywood music on the BBC Asian Network...2024-05-091h 02Khandaan- A Bollywood PodcastEp 230- Heeramandi, Aavesham, Crakk ReviewsOn this week's Khandaan: A Bollywood Podcast Amrita and Asim discuss: 00:00 Aamir Khan on the Kapil Sharma show 09:40 Discussion on Aavesham and Crack 27:15 Criticism of Heeramandi 31:05 Discussion on the Love Story in Heeramandi 33:52 Final Thoughts on Hiramandi 42:15 Critique of the portrayal of sexual assault 48:14 Disappointment with the overall execution of the show Shownotes: Our appearance on Manish Mathur's first Bollywood Draft episode can be found here Vote for the Best of 90's Bollywood music on the BBC Asian Network...2024-05-091h 02
Humans of Martech115: Amrita Mathur: ClickUp’s VP of Marketing on Optimizing for velocity of learning and balancing analytics with intuitionWhat’s up everyone, today we have the pleasure of sitting down with Amrita Mathur, VP of Marketing at ClickUp.Summary: Building a brand from zero is all about diving deep into what makes your audience tick and tailoring your messages to hit just right. Amrita digs into this, stressing the gold in blending hard data with your gut in order to spot what truly connects. It’s not about the immediate wins; it’s hunting for those less obvious cues that hint you’re on to something. When it comes to team-building, she’s clear: bring on board f...2024-04-1651 minB2B Marketing with Dave Gerhardt#107: Marketing Leadership | Taking a New VP of Marketing Role, When to Optimize for Learning, and Personal LinkedIn Strategy (with Amrita Mathur, VP Marketing, ClickUp)This week, Dave and Amrita Mathur catch up since their last podcast, and since Amrita started her new VP of Marketing job at ClickUp.There are some great nuggets in here for how to start out as a VP of Marketing in a new role.They also cover topics like: Personal LinkedIn strategy How proactivity is one of the keys to being successful Optimizing for learning in your career, and staying in roles for a long time vs notFiguring out product market fit
Send guest pitches and ideas to hi...2023-12-1542 min
Rebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyPioneering Brand Designs for Google, Amazon, Epic Games, Salesforce -- Amrita Mathur // SupersideAs AI continues to gain popularity and use, can brands rely on them for the creative side of their rebranding or brand refresh? And if you have to create designs at scale, are you better hiring in-house, using an agency, or a creative-as-a-service? Listen to Amrita Mathur, VP of marketing at Superside, as she discusses the role of AI in total rebranding or a brand refresh and deciding what is suitable for you. Show NotesConnect With: Amrita Mathur: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19...2023-11-2419 minRebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyTotal Rebrand or Brand Refresh? -- Amrita Mathur // SupersideAt what point does a brand require a refresh or total rebrand? Only consider a rebrand if there is a need for the company to change its image in a big way. For instance, if there's a barrier to more consumers not coming on board, it's provable. What about a refresh? Listen to Amrita Mathur, VP of marketing at Superside, discussing when to do a total rebrand or brand refresh. Show NotesConnect With: Amrita Mathur: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and C...2023-11-2320 min
That's Marketing, BabyMarketing in Hypergrowth with Amrita MathurAmrita Mathur is a badass. As the VP of Marketing at ClickUp and former VP of Marketing at Superside, she knows exactly what it takes to grow teams and revenue at high-growth, high-value startups.After Wayne-ing and Garth-ing out a bit (we're not worthy!) Jess and Susan chatted with Amrita about: Her 30/60/90 plan at ClickUp [4:37] Why every marketing team needs someone with an economist's brain [10:33] Why Payback Period is her one metric to rule them all [12:44] How she thinks about pipe and fuel instead of organic and paid [22:30] How her team at Superside balanced quality, creativity, a...2023-10-0942 min
Winning the Challenger Sale#91: Expand like You Land: Account Growth Strategies that WorkWhat’s the top predictor of customer loyalty? It’s not service. It’s not even a great product (although that doesn’t hurt). It’s an exceptional sales experience — and that only happens when you bring all of the elements of the customer experience together, from product to marketing. And when you align sales, marketing, customer experience, customer onboarding, and support against the customer journey, magic happens. When Amrita Mathur took on the role of VP of Marketing at Superside, she prioritized intertwining product and marketing, aligning Superside’s approach to gaps they viewed in the market and...2023-10-0326 min
Khandaan- A Bollywood PodcastEp 197- Made In Heaven, Jailer and Heart Of Stone Buy our New Katrina Kaif/Barbie T-shirt at our Red Bubble Store. Support this podcast and get ad-free episodes and bonus episodes by becoming a paid member at Patreon.com/KhandaanPodcast! If you missed Asim on the Rocky aur Rani Ki Prem Kahaani episode or Sujoy on the Adipurush episode, we recorded a Bonus Episode for Patreon Only, you can find it here. Sign up to our new Khandaan Podcast Newsletter! Next issue is about to drop... Join the episode 200 celebrations by joining the #KhandaanBracket. Cast your vote here. Welcome to Khandaan: A Bollywood Podcast where we're finally back, b...2023-08-2458 minKhandaan- A Bollywood PodcastEp 197- Made In Heaven, Jailer and Heart Of Stone Buy our New Katrina Kaif/Barbie T-shirt at our Red Bubble Store. Support this podcast and get ad-free episodes and bonus episodes by becoming a paid member at Patreon.com/KhandaanPodcast! If you missed Asim on the Rocky aur Rani Ki Prem Kahaani episode or Sujoy on the Adipurush episode, we recorded a Bonus Episode for Patreon Only, you can find it here. Sign up to our new Khandaan Podcast Newsletter! Next issue is about to drop... Join the episode 200 celebrations by joining the #KhandaanBracket. Cast your vote here. Welcome to Khandaan: A Bollywood Podcast where we're finally back, b...2023-08-2458 min
Marketing Today with Alan Hart376: Differentiation and Design Ops with Amrita Mathur, VP of Marketing at SupersideWhen Amrita Mathur joined Superside as their first marketing hire in 2019, there was no product, no platform, and no recurring revenue. She is no stranger to being called in when companies are at a strategic inflection point with their growth strategy, so she did what she spent a career in B2B marketing learning how to do: implement a marketing-led growth strategy that translated into $8 million in subscription revenue in the first year and 400% year-over-year growth since then. Amrita is passionate about community, but she denotes an important difference between community building and a sense of community. For her...2023-07-1945 min
StrategyCast459: Designing Success with Performance Marketing Strategies with Amrita Mathur of SupersideAdapting to the ever-changing marketing landscape is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Amrita Mathur, VP of marketing at Superside. Listen in and get some powerful advice about ABM marketing strategies, remote design work, and generational differences.2023-07-1848 min
Marketing Smarts from MarketingProfsA Playbook for Marketing-Led Growth: Amrita Mathur on Marketing Smarts [Podcast]Host George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 million in less than three years. Learn what marketing-led growth is, why marketing is more than just sales support, how to implement what you2023-07-0636 min
Marketing Smarts: A MarketingProfs PodcastA Playbook for Marketing-Led Growth: From $0 to $30M in Three Years: Amrita Mathur on Marketing Smarts [Podcast]2023-07-0636 min
The Master Marketer ShowEp. 41 Amrita Mathur - Giving Creative a Seat at the Strategy TableThe value of creativity only gets stronger as the industry adapts to consumer needs. However, do advances in technology necessarily require more and more complexity? In many cases, it doesn’t! Even commercials on TV and streaming services are utilizing more and more vertical-style videos from the consumer’s POV. As marketers adapt to trends, so must their creative content. What are marketing teams doing? In this episode, we speak with Amrita Mathur, the VP of Marketing at Superside, on her team’s approach to creativity, and what it means for their partners. Her mindset...2023-05-251h 20
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastFrom Burnout to $30M Success: Lessons in B2B Marketing That WorkI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Everyone Hates Marketers is back after 798 days (!) of radio silence — without a new interview published.In the first episode of Season 3, I chat with Amrita Mathur from Superside. We discuss how investing in mass marketing early can make (or break) a compan...2023-05-091h 01
Metrics & Chill - Predictable Growth for B2B137: Driving Growth w/ Short & Long-Term Planning (w/ Amrita Mathur, Superside)LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreLearn how Amrita Mathur (VP Marketing) has helped Superside grow to $45m in 4 years, using a combination of short and long-term planning.2023-05-0353 min
Ahead of the GameDriving SaaS Growth with B2B MarketingWant to hear a first-hand account of running marketing from very early stage? Meet Amrita Mathur, VP of marketing at Superside, a B2B-focussed design services platform. She tells Will Francis how it worked out to join as marketing director before there was even a full product to sell, from essentially the beta stage.
A transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.
The Ahead of the Game podcast is brought to yo...2023-04-2854 minRebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyPioneering Brand Designs for Google, Amazon, Epic Games, Salesforce -- Amrita Mathur // SupersideAs AI continues to gain popularity and use, can brands rely on them for the creative side of their rebranding or brand refresh? And if you have to create designs at scale, are you better hiring in-house, using an agency, or a creative-as-a-service? Listen to Amrita Mathur, VP of marketing at Superside, as she discusses the role of AI in total rebranding or a brand refresh and deciding what is suitable for you. Show NotesConnect With: Amrita Mathur: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19...2023-04-1419 minRebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyTotal Rebrand or Brand Refresh? -- Amrita Mathur // SupersideAt what point does a brand require a refresh or total rebrand? Only consider a rebrand if there is a need for the company to change its image in a big way. For instance, if there's a barrier to more consumers not coming on board, it's provable. What about a refresh? Listen to Amrita Mathur, VP of marketing at Superside, discussing when to do a total rebrand or brand refresh. Show NotesConnect With: Amrita Mathur: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and C...2023-04-1320 min
The Marketing Millennials154 - The Secret to Scaling Your Creative Team, with Amrita Mathur (VP of Marketing, Superside)How much time do creatives actually spend creating? Amrita Mathur, VP of Marketing at the Creative-as-a-Service agency, Superside, is in the studio to talk about why creatives spend so little time actually creating and how a great DesignOps team can increase workflow and efficiency among creatives. She and Daniel also discuss the advantages of centralized vs. decentralized marketing, the best way to scale a marketing department, and how creative team success should be measured. Plus, what’s the advantage of hiring freelancers over full-time employees? Tune in to fin...2023-04-1331 min
On Brand with Nick WestergaardRevolutionizing Marketing Design with Amrita MathurAmrita Muthur is the VP of Marketing at Superside, a new platform revolutionizing the design of marketing creative in our fast-paced world. She went from being the first marketing hire to overseeing a 400% year-over-year growth strategy. We discussed all of this and more this week on the On Brand podcast.About Michele ArneseWhen Amrita Mathur joined Superside as their first marketing hire in 2019 there was no product, no platform, and no recurring revenue. No stranger to being called in when companies are at a strategic inflection point with their growth strategy, s...2023-04-0333 min
The Content Cocktail HourWe're Throwing a Digital Event This Week and You Should Come
Right now, marketers are under more pressure than ever to drive revenue with their content. With this in mind, Brett hyping up The Juice’s upcoming event, “How to Answer, “What’s the ROI of Our Content Marketing Program?,” on March 9th at 12-1 CST. Speakers include Nate Turner (Ten Speed), Sangram Vajre (GTM Partners), Amrita Mathur (Superside), and Thomas Peham (Storyblok). You won’t want to miss it! Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event)Sign up for Modern Day Marketer (the newsletter)Follow The Juice...2023-03-0600 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthUnlocking Design for Performance Marketers -- Amrita Mathur // SupersideAmrita Mathur, VP of Marketing at Superside, talks about how to build a bulletproof marketing-led growth strategy. Even after prospects have spoken to your sales team and seen a demo, they might still be wondering how you differ from your competitors. However, good creative can help prospects quickly understand how your brand compares to a competitor and drive them through your buying cycle more efficiently. Today, Amrita discusses unlocking design for performance marketing. Show NotesConnect With: Amrita Mathur: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/priva...2023-02-2819 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthUnlocking Design for Performance Marketers -- Amrita Mathur // SupersideAmrita Mathur, VP of Marketing at Superside, talks about how to build a bulletproof marketing-led growth strategy. Even after prospects have spoken to your sales team and seen a demo, they might still be wondering how you differ from your competitors. However, good creative can help prospects quickly understand how your brand compares to a competitor and drive them through your buying cycle more efficiently. Today, Amrita discusses unlocking design for performance marketing. Show NotesConnect With: Amrita Mathur: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/priva...2023-02-2819 minMarTech Podcast ™ // Marketing + Technology = Business GrowthMarketing Led Growth Playbook -- Amrita Mathur // SupersideAmrita Mathur, VP of Marketing at Superside, talks about how to build a bulletproof marketing-led growth strategy. In the B2B tech and SaaS world, it is uncommon for marketing to have a seat in the decision-making process from day one. Superside challenged the status quo and prioritized marketing from their startup days which resulted in hyper-growth for the company. Today, Amrita discusses marketing's growth-led playbook. Show NotesConnect With: Amrita Mathur: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art1...2023-02-2716 minMarTech Podcast ™ // Marketing + Technology = Business GrowthMarketing Led Growth Playbook -- Amrita Mathur // SupersideAmrita Mathur, VP of Marketing at Superside, talks about how to build a bulletproof marketing-led growth strategy. In the B2B tech and SaaS world, it is uncommon for marketing to have a seat in the decision-making process from day one. Superside challenged the status quo and prioritized marketing from their startup days which resulted in hyper-growth for the company. Today, Amrita discusses marketing's growth-led playbook. Show NotesConnect With: Amrita Mathur: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art1...2023-02-2716 minB2B Marketing with Dave Gerhardt#59: Story is Strategy - The Power of Product PositioningDave is interviewed by Superside VP Marketing Amrita Mathur during a live session focused on positioning and company storytelling. When it comes to driving revenue we obsess over tactics when so often the root cause is actually positioning. When sales and marketing efforts are stuck or slowing down, it's rarely because you need to unlock a new channel, or because you are not using the latest martech tool. It is most often a positioning problem. But it is much easier to toss the blame on sales + marketing efforts and ask those teams to do more - because positioning is...2023-02-2337 minB2B Marketing with Dave Gerhardt#56: Amrita Mathur (VP Marketing, Superside) - $0 to $30M ARR in three years, marketing team structure, when to exploit vs exploreAmrita Mathur is VP Marketing at Superside. Superside is a B2B SaaS company that provides a design subscription service for marketing and creative teams. We talk about how Superside went from $0 to $30M ARR in three years, marketing strategy, when to exploit vs. when to explore, marketing team structure, where to find efficiencies in marketing, how constraints can act as foundations for your entire go-to-market effort, the cost of missing out, making smarter marketing bets and more.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com...2023-02-0856 min
FINITE: B2B Marketing Podcast for Tech, Software & SaaS#119 - To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at SupersideIn this episode of the FINITE Podcast we hear from Amrita Mathur, VP Marketing at Superside. Amrita shares her perspectives on a topic all B2B marketers love to talk about - attribution! And it's fair to say that Amrita's perspective may offer a different and potentially refreshing change from the norm. Maybe investing so much time and energy in attribution isn't worth it after all...! The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with leading technology brands.- And 93x, the leading digital...2023-02-0626 min
The Agile Brand with Greg Kihlström®Successful design processes with Amrita Mathur, VP of Marketing at SupersideToday we’re going to talk about successful design and the process used to get great design results.To help me discuss this topic, I’d like to welcome Amrita Mathur, VP of Marketing at Superside.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a...2023-01-2737 minThe Agile Brand with Greg Kihlström®Successful design processes with Amrita Mathur, VP of Marketing at SupersideToday we’re going to talk about successful design and the process used to get great design results.To help me discuss this topic, I’d like to welcome Amrita Mathur, VP of Marketing at Superside.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a...2023-01-2737 min
The Content Cocktail HourTo Attribute, or Not to Attribute? with Amrita Mathur of Superside
To attribute or not to attribute? That is the question. Amrita Mathur is the Vice President of Marketing at Superside, a subscription design service for enterprises and scale-ups. Superside has seen tremendous growth and is on track to double their earnings this year. She says that having a startup mentality, being open to experimenting, and not obsessing over attribution has led to their success.0:00 Intro1:30 Conversation7:10 Customer calls9:14 Design-ops11:05 Who gets credit19:00 Building community22:48 Startup mentality25:15 Attribution30:00 Advice32:48 OutroJoin The JuiceFollow...2022-12-0900 min
Brand Builders Lab with Suz Chadwick237. Taking a subscription business from $0 - $8m in 12 months with Amrita Mathur VP of Marketing, SupersideToday I'm chatting with VP of Marketing, Amrita Mathur about how she grew Superside by $8m in the first year.
When Amrita Mathur joined Superside as their first marketing hire in 2019 there was no product, no platform and no recurring revenue. No stranger to being called in when companies are at a strategic inflection point with their growth strategy, she did what she’s spent a career in B2B marketing learning how to do: implemented a marketing-led growth strategy that translated into $8 million in subscription revenue in the first year and 400% year-over-year growth since the...2022-10-0457 min
Khandaan- A Bollywood PodcastEp 134- 1992 The Year That Changed Bollywood- Audio Essay- Khandaan PodcastThis week's Khandaan Podcast is something a little different. As you know, we launched our Patreon channel earlier this year with the intention of trying new formats, experimenting with content, and just creating a little space where we can do things that might not fit with the main feed. Today, we have Amrita who is kicking it off with an audio essay about 1992: the Year that Changed Bollywood. I don't know how many of you realized what a big anniversary year 2022 is for those of us who love Bollywood, so we decided to reach out t...2022-05-2551 minKhandaan- A Bollywood PodcastEp 134- 1992 The Year That Changed Bollywood- Audio Essay- Khandaan PodcastThis week's Khandaan Podcast is something a little different. As you know, we launched our Patreon channel earlier this year with the intention of trying new formats, experimenting with content, and just creating a little space where we can do things that might not fit with the main feed. Today, we have Amrita who is kicking it off with an audio essay about 1992: the Year that Changed Bollywood. I don't know how many of you realized what a big anniversary year 2022 is for those of us who love Bollywood, so we decided to reach out t...2022-05-2551 min
B2B GrowthSetting Yourself Up To Do Your Best Work with Amrita MathurIn this episode, Olivia Hurley talks to Amrita Mathur, VP of Marketing at Superside. Amrita breaks down the rituals and habits you and your team can employ to ensure prolonged success.
Connect with Amrita:
Email
LinkedIn 2021-12-0236 min
Upodcast Presents - The Wheel Of Time Recap ShowEp 4- Binging BridgertonBINGING BRIDGERTON is a deep dive into the eight episodes of the eponymous series on Netflix. Guest host Manish Mathur (host of the excellent It Pod to be You as well as Queer and Now) joins Beth and Amrita to discuss the fourth episode in which Big Things happen and how the entire series changes in perception with the addition of one throwaway scene in which two characters mention race. Follow Beth @bethlovesbolly on Twitter or her writing on her blog. Follow Amrita @AmritaByTheBook on Youtube and subscribe to Khandaan: A Bollywood Podcast on all available platforms. 2021-01-2031 minUpodcast Presents - The Wheel Of Time Recap ShowEp 4- Binging BridgertonBINGING BRIDGERTON is a deep dive into the eight episodes of the eponymous series on Netflix. Guest host Manish Mathur (host of the excellent It Pod to be You as well as Queer and Now) joins Beth and Amrita to discuss the fourth episode in which Big Things happen and how the entire series changes in perception with the addition of one throwaway scene in which two characters mention race. Follow Beth @bethlovesbolly on Twitter or her writing on her blog. Follow Amrita @AmritaByTheBook on Youtube and subscribe to Khandaan: A Bollywood Podcast on all available platforms. 2021-01-2031 min
Upodcast Presents - The Wheel Of Time Recap ShowEp 3- Binging BridgertonBINGING BRIDGERTON is a deep dive into the eight episodes of the eponymous series on Netflix. Hosts Beth Watkins and Amrita Rajan are joined by Manish Mathur (host of the excellent It Pod to be You as well as Queer and Now) to discuss the events of the third episode, take a closer look at relationship between Daphne and Simon, the optics of Simon as sex coach, and the gender politics of this show. Follow Beth @bethlovesbolly on Twitter or her writing on her blog. Follow Amrita @AmritaByTheBook on Youtube and subscribe to Khandaan: A Bollywood Podcast on...2021-01-1825 minUpodcast Presents - The Wheel Of Time Recap ShowEp 3- Binging BridgertonBINGING BRIDGERTON is a deep dive into the eight episodes of the eponymous series on Netflix. Hosts Beth Watkins and Amrita Rajan are joined by Manish Mathur (host of the excellent It Pod to be You as well as Queer and Now) to discuss the events of the third episode, take a closer look at relationship between Daphne and Simon, the optics of Simon as sex coach, and the gender politics of this show. Follow Beth @bethlovesbolly on Twitter or her writing on her blog. Follow Amrita @AmritaByTheBook on Youtube and subscribe to Khandaan: A Bollywood Podcast on...2021-01-1825 min
Khandaan- A Bollywood PodcastEp 81- Ludo, Taish and Scam 1992 Reviews Khandaan: A Bollywood Podcast has a jam packed Episode 81. Joining us this week is film scholar Jai Arjun Singh, author of Jaane Bhi Do Yaaron - Seriously Funny Since 1983 and The World of Hrishikesh Mukherjee. You can see more of his work at http://jaiarjun.blogspot.com/ and contact him at jaiarjunATgmailDOTcom to join his free online film discussion group. Timeline: 7:55 We were saddened to learn that Soumitra Chatterjee, legend of the Indian screen, had passed away. RIP. 17:20 We discuss the recent curbs introduced on streaming content in India 29:20 Jai and Sujoy discuss SCAM 1992 and Amrita ultimately chose not to watch LA...2020-11-191h 21Khandaan- A Bollywood PodcastEp 81- Ludo, Taish and Scam 1992 Reviews Khandaan: A Bollywood Podcast has a jam packed Episode 81. Joining us this week is film scholar Jai Arjun Singh, author of Jaane Bhi Do Yaaron - Seriously Funny Since 1983 and The World of Hrishikesh Mukherjee. You can see more of his work at http://jaiarjun.blogspot.com/ and contact him at jaiarjunATgmailDOTcom to join his free online film discussion group. Timeline: 7:55 We were saddened to learn that Soumitra Chatterjee, legend of the Indian screen, had passed away. RIP. 17:20 We discuss the recent curbs introduced on streaming content in India 29:20 Jai and Sujoy discuss SCAM 1992 and Amrita ultimately chose not to watch LA...2020-11-191h 21
Khandaan- A Bollywood PodcastEp 80- TrimurtiKhandaan: A Bollywood Podcast is not superstitious, but if ever there was a cursed project, it would have to be 1995’s Shahrukh Khan starrer TRIMURTI. A Mukta Arts production directed by Mukul Anand, this movie should have been a slamdunk. Instead, it just dunked on the hosts of this podcast who soon lost the ability to tell what was up and what was down. Possibly the worst film we’ve reviewed on this podcast, Trimurti is unsalvageable in every respect. Co-starring Jackie Shroff, Anil Kapoor, Mohan Agashe, and a host of people who would go on to l...2020-11-1154 minKhandaan- A Bollywood PodcastEp 80- TrimurtiKhandaan: A Bollywood Podcast is not superstitious, but if ever there was a cursed project, it would have to be 1995’s Shahrukh Khan starrer TRIMURTI. A Mukta Arts production directed by Mukul Anand, this movie should have been a slamdunk. Instead, it just dunked on the hosts of this podcast who soon lost the ability to tell what was up and what was down. Possibly the worst film we’ve reviewed on this podcast, Trimurti is unsalvageable in every respect. Co-starring Jackie Shroff, Anil Kapoor, Mohan Agashe, and a host of people who would go on to l...2020-11-1154 min
Khandaan- A Bollywood PodcastEp 75- Abhay 2, Khaali Peeli, Ginny Weds Sunny Trailers and catch up with PituKhandaan: A Bollywood Podcast welcomes back the one, the only Pitu Sultan for our 75th episode! For this landmark episode, this week we discussed: 06.15 The sad demise of SP Balasubramaniam who was the voice of our childhood 16.02 The drama around Deepika Padukone 24 37 That pointless YRF logo exercise 27.35 The KHAALI PEELI trailer with Ananya Panday and Ishaan Khattar 33.18 The GINNY WEDS SUNNY trailer with Vikrant Massey and Yami Gautam 38.32 Sujoy’s take on ABHAY 2 40.55 Amrita's happy to see former Bon Appetite Youtube personality and chef Sohla El-Waylly find a new home at the Ba...2020-10-0755 minKhandaan- A Bollywood PodcastEp 75- Abhay 2, Khaali Peeli, Ginny Weds Sunny Trailers and catch up with PituKhandaan: A Bollywood Podcast welcomes back the one, the only Pitu Sultan for our 75th episode! For this landmark episode, this week we discussed: 06.15 The sad demise of SP Balasubramaniam who was the voice of our childhood 16.02 The drama around Deepika Padukone 24 37 That pointless YRF logo exercise 27.35 The KHAALI PEELI trailer with Ananya Panday and Ishaan Khattar 33.18 The GINNY WEDS SUNNY trailer with Vikrant Massey and Yami Gautam 38.32 Sujoy’s take on ABHAY 2 40.55 Amrita's happy to see former Bon Appetite Youtube personality and chef Sohla El-Waylly find a new home at the Ba...2020-10-0755 min
Growth Marketing TodayThe First 100 Days as VP of Marketing of Superside.com with Amrita Mathur (GMT062)You're hired as VP of Marketing of a fast-growing YC-backed tech company. What do you do in your first 100 days? That was the situation Amrita Mathur was in when she took the VP of Marketing job at Superside.com. From hiring, re-branding, pricing changes and planning experiments, there are so many things to focus on and do. In this episode, Amrita breaks down exactly what she did to set up Superside for a growth trajectory.2019-10-081h 14
Khandaan- A Bollywood PodcastEp 26 Simmba, Gully Boy, Wanted ft Manish MathurEpisode 26 of the Khandaan podcast kicks off 2019 in style! Thank you for joining us in the new year as we return to our voting roots and discuss the Khan movie of your choice - 2009’s Wanted starring Salman Khan, Ayesha Takia, Mahesh Manjrekar, and Prakash Raj. Directed by Prabhudeva, this south remake marked the Bhai Renaissance and we go into some detail about its history. We are joined by Manish Mathur of Talk Film Society who outs himself as an early Ayesha Takia fan but is now an expert on all things M. Night Shyamalan-related. You can (and...2019-01-091h 56Khandaan- A Bollywood PodcastEp 26 Simmba, Gully Boy, Wanted ft Manish MathurEpisode 26 of the Khandaan podcast kicks off 2019 in style! Thank you for joining us in the new year as we return to our voting roots and discuss the Khan movie of your choice - 2009’s Wanted starring Salman Khan, Ayesha Takia, Mahesh Manjrekar, and Prakash Raj. Directed by Prabhudeva, this south remake marked the Bhai Renaissance and we go into some detail about its history. We are joined by Manish Mathur of Talk Film Society who outs himself as an early Ayesha Takia fan but is now an expert on all things M. Night Shyamalan-related. You can (and...2019-01-091h 56
Bollywood is For LoversSupplemental Episode 4: On My Way to Steal Your Girl, or Padmaavat, At Last!Sanjay Leela Bhansali’s long awaited epic Padmaavat is finally out, but is it any good?
Show Notes:
The Movie Wala Podcast (https://itunes.apple.com/us/podcast/movie-wala-podcast/id1335885547?mt=2)
Padmavat by Malik Muhammad Jayasi (https://en.wikipedia.org/wiki/Padmavat)
Swara Bhaskar’s open letter: At The End of Your Magnum Opus… I Felt Reduced to a Vagina - Only (https://thewire.in/218456/end-magnum-opus-i-felt-reduced-vagina/)
Reviews to check out:
· Sal Salam at The Daily Star (http://www.thedailystar.net/star-weekend/murder-and-love-scenes/the-rousing-troubling-spectacle-padmaavat-1528444)
· Suchin Mehrotra at Magic...2018-02-0649 min