Shows
Unleash Your NicheHow client research is your superpower to attracting better clientsDo you regularly do client research for your biz?It sounds so yawn! But OMG...It is a game changer for your business!It is your hidden business superpower. đȘđ»And if you are currently not doing it...Why not!In today's episode I'll be sharing with you why client research is a must have for you business and how you can go about it in your business for maximum impact!amycaiger.com
2022-04-0518 minUnleash Your NicheAre you stuck in a Z-List client vortex?You're getting new clients, but they are leaving you feeling a little disappointed. The excitement of getting a new client is quickly followed by resentment that you have taken them on.You feel confused, directionless and stuck. You don't know what step to take next.You've had nice clients, they've not been all bad - so you hope one day, one will come along again.Let's get rid of the hope! Let's make this a certainty so you can say goodbye to your Z-List clients for good.amycaiger.com/gameplan
2022-03-1516 min
Leicht ums Herz - Dein Story-Podcast fĂŒr mehr Leichtigkeit und Lebensfreude aus SĂŒdengland mit KatieBirthday-Special: S wie SelbstzweifelVorweg: Selbstzweifel sind nicht nur schlecht. Was sie bringen und vor allem, wie Du mit ihnen umgehst, wenn sie Ăberhand nehmen, das erfĂ€hrst Du in der heutigen Folge "S wie Selbstzweifel". Ich teile meine Tipps, wenn die innere Kritikerin sich wieder lautstark zu Wort meldet, erzĂ€hle von meinen eigenen Erfahrungen und meinen liebsten Tricks fĂŒr mehr Selbstvertrauen. Den TED-Talk der US-Psychologin Amy Cuddy findest Du hier: https://www.ted.com/talks/amy_cuddy_your_body_language_may_shape_who_you_are?language=en#t-1147316 Alles Liebe aus der Seaside Practice,
2021-07-2125 min
The Pricing QueenPricing and niching with Amy CaigerIn this episode:
How to identify and define your niche.
The three niche elements.
Tapping into your clientâs language.
Packaging up your services.
Why you should become the specialist in your field.
Amy Caiger helps businesses identify and communicate their niche to their target customers. She chats with Sally about dispelling anxieties businesses have towards niching (particularly around alienating people) and how it provides greater insight into your business, identifying what it does well. She also discusses why it is important to define your niche through clear messages and marketing.
Amy lists the three elements that ma...
2021-05-1224 min
The Pricing QueenPricing and niching with Amy CaigerIn this episode:
How to identify and define your niche.
The three niche elements.
Tapping into your clientâs language.
Packaging up your services.
Why you should become the specialist in your field.
Amy Caiger helps businesses identify and communicate their niche to their target customers. She chats with Sally about dispelling anxieties businesses have towards niching (particularly around alienating people) and how it provides greater insight into your business, identifying what it does well. She also discusses why it is important to define your niche through clear messages and marketing.
Amy lists the three elements that ma...
2021-05-1224 min
Unleash Your Niche[New Bitesize episode] Why Your Niche Needs To Be Top Of Your To- Do ListNew Year, New Series, New Format! Welcome to the Brand New Series. This series I'm going to be creating bitesize episodes, no longer than about 5 mins long. No faffing, no waffle, just great tips and action!NOTE - These episode are recorded as videos and published on IGTV. Which is why 'video' or video references may creep in, every now and again!To check out the video go to www.instagram.com/amycaigerbizTo join my Facebook group go to www.facebook.com/groups/unleashyourniche
2021-01-2004 min
Build Your Online AudienceShould you attend my 2021 Sorted content planning event?Wondering whether you should attend my 2021 Sorted content planning event on Nov 3 & 4? In this podcast episode (which you can also read as a blog post) I'll tell you more about the event to help and the kind of results you can expect if you attend. By the time you've listened to this podcast episode (or read this blog post), you should be able to make a decision whether to buy a ticket. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom...
2020-10-0853 min
Unleash Your NicheHelp! I'm Scared To NicheIn this episode I want to talk about something that has been mentioned to me a lot these past couple of weeks, it came up during my challenge and it has come up in the questions on some masterclasses and live shows I've been on recently and in my community. And that is the fear!!! That you are scared to niche and this is a something that is really holding business owners back from being confident with their niche. But having a niche absolutely doesn't need to be scary, it shouldn't be scary. There shouldn't...
2020-10-0516 min
Unleash Your NicheHow To Stand Out Using Your Emails with Rob & KennedyIn this episode I am joined by the fabulous Rob and Kennedy The Email Marketing Heroes. We are talking all about how to stand out with email marketing and we also talk about their niche too as they have a really interesting niche in lots of different ways! If you don't know Rob & Kennedy they are a hypnotist and a mind reader and they use the art of psychology to help you create email campaigns that your readers can't wait to read! They have also been featured in quite a few of the guest episodes...
2020-09-2232 minBuild Your Online AudienceHow to deal with freeloaders...by creating a Power HourDo people ever ask if they can pick your brainâŠ.but don't seem to want to pay for it? If that sounds familiar you need to create a Power Hour - an online consultancy session where you give specific advice/guidance...and actually get paid for it. The great thing about a Power Hour is that you can 'productise' i.e. turn it into a rinse/repeat process that you go through with every customer who books one (saving you tons of time). You can use a Power Hour as a paid 'discovery ca...
2020-09-1834 min
Raise Your Visibility Online â LinkedIn, Video & B2B Marketing for ProfessionalsEpisode 139: Niching down with Amy CaigerIf you're running a business, you've probably heard that you need to niche down. But why should you? And how can you do it in a way that works for you and your business? This week on the podcast, I interview Amy Caiger, who helps business owners to get clear on their niche. Drawing on her extensive marketing background, Amy helps her clients to stand out by getting clarity on what they do and attract more of the right customers, which Amy calls 'A list clients'. So if you feel you're currently being pushed and...
2020-09-1035 minRaise Your Visibility Online â LinkedIn, Video & B2B Marketing for ProfessionalsEpisode 139: Niching down with Amy CaigerIf you're running a business, you've probably heard that you need to niche down. But why should you? And how can you do it in a way that works for you and your business? This week on the podcast, I interview Amy Caiger, who helps business owners to get clear on their niche. Drawing on her extensive marketing background, Amy helps her clients to stand out by getting clarity on what they do and attract more of the right customers, which Amy calls 'A list clients'. So if you feel you're currently being pushed and...
2020-09-1035 min
Unleash Your Niche4 Steps To Find Your Perfect NicheFinding your niche can sometimes cause a bit of unnecessary stress, it can also even be seen as a little bit controversial. You've probably heard or seen various blog posts or social media posts saying To niche or not to niche? But I think the main reason there can be so much debate about this, is that people don't really know how to go about it. Its seems like it needs to be this massive and scary business decision where you pretty much drop everything that you are currently doing to get really really precise about something i...
2020-09-0717 min
Unleash Your NicheHow To Prepare For A Brand Photoshoot with Catherine BerryIn this episode we are going to go more into the nuts and bolts of- What happens on a photoshoot- How to choose the right photographer- How to prepare for a shoot- What formats & uses you should be thinking about- Why professional photos are worth investing in.If you're planning on getting your photos done, or perhaps if you're wondering if you should. This is not to be missed! A bit about Catherine,Catherine is a brand personality an...
2020-08-2444 min
Unleash Your NicheHow To Stand Out Using Your Brand Photography with Laura PearmanDo currently have photos that you feel are not really very you?Or you feel your photos are just the same as everyone else, there is nothing really very different about your photos.Or perhaps you're thinking of getting some new photos done, but have no idea where to start and how you can make them unique to you, so you stand out, and they are totally on brand for you and your business and that your personality shines through.In this episode I'm talking to the wonderful Laura Pearman, branding photographer superstar.
2020-08-0345 min
Unleash Your NicheWhy You Need To Be Intentional With Your Content To Become The Go-To PersonAre you creating content in your biz?Do you regularly and consistently create a hero piece of content, whether that's a blog, video or podcast?Do you give much thought into why you create your content or do you just create it because you know it is a good idea?In this episode I share with you why you should be being intentional with your content and how this is key in positioning yourself as the go-to person.Unleash Your Niche Facebook Communityamycaiger.com
2020-07-2029 min
Unleash Your Niche4 Most Common Niching Mistakes To AvoidFind working out what your niche is, a little bit of the difficult side? It might be that you are falling into one or more of these niching traps. In this episode I share with you the 4 most common niching mistakes I see, and how to avoid making them yourself. For more about 5 Days To unleash Your Niche Join my Facebook Community Unleash Your Niche
2020-07-0625 min
Unleash Your NicheHow To Stand Out Using Your Personal Image & Style with Tracy HooperIn this episode I'm chatting to the wonderful Tracy Hooper about how to stand out using your personal image and style. We share with you all sort of things including- How to get started when thinking about how to create a signature look.- How to use the clothes you wear to stand out on and offline.- The benefits of being able to dress with confidence and become recognisable.Tracy specialises in helping professional women and business owners curate a style that makes them stand out, look...
2020-06-2235 min
Unleash Your NicheHow To Use Testimonials To Position Yourself As The Go-To PersonDo you find it hard to get reviews or testimonials full stop? You keep asking your clients and you hear nothing back?Are the testimonials you do have, a bit out of date, they are talking about something you donât even do anymore - but how can you get some new ones? Or do you think your testimonials are a bit naff, itâs great you have them, itâs so hard to get them, but you donât really feel they add anything? They are not really that compelling. You donât really think they...
2020-06-1521 min
Unleash Your Niche5 Steps To Unleash Your Niche & Become The No-Brainer ChoiceYou donât want to stay in the same place, you know your business has way more potential, you want to be amplifying your superpowers and what makes you amazing and different to everybody else. You want to be building the right relationships, You want to become that no brainer choice. But where do you start? In this episode I go through the 5 steps you need to be getting sorted in your business so that you have a really defined niche. So you will be standing out, people will know you, and you'll be the no...
2020-06-0130 min
Unleash Your NicheHow To Stand Out Using Your Language & Tone Of Voice with Laura RobinsonDo you feel that youâre just saying the same things as everyone else in your content? Do you feel too corporate, or just a bit too boring, and you know you're not coming across as âyouâ in your writing? Or do you just sit in front of your computer looking at the blank page not knowing where to start and how you can begin to inject a bit more of âyouâ in your writing? In this weekâs episode Iâm joined by the wonderful, the fabulous Laura Robinson or you may know her as Laur...
2020-05-2546 minUnleash Your NicheWhat to Update 1st On Your Website To Make An ImpactLack of time? Or perhaps you know the whole of your website needs the messaging updated, but what shall you do first?In this episode I do through the top areas of your website you should change first to make the biggest impact. Come and join me and loads of other solopreneurs in my Facebook Community Unleash Your Niche Visit my website
2020-05-1820 minUnleash Your NicheHow To Create An About Page That Builds ConnectionsDoes the thought of writing your About Page fill you with dread so you keep putting it to the bottom of your To-Do list? Are you not really sure what you should be writing? Do you need to give your X-factor backstory, but what if you donât have one? Do you have to go personal, should it be super professional, shall I mention Iâve got kids, what about my qualifications? In this episode I share with you what your About page should contain so that it connects with your reader.Join my Fa...
2020-05-0319 minUnleash Your Niche3 Ways To Position Yourself As The Go-To PersonDo you keep thinking, why is that person being picked to talk about that subject when I know more than they do. Or you find people you know referring someone else to their friends or peers and you are left there thinking - err what about me!! Or even worse, when you happen to mention something you do, the response you get is âOh I didnât know you did that!âIn this episode I share with you 3 ways, plus a cheeky bonus, to position yourself as the go-to person. J...
2020-04-2021 minUnleash Your NicheHow To Reposition Your Biz If You PivotPivoting or Repositioning your business? Whether it is down to the rather strange situation we are now finding ourselves in, or if it is just time for a bit of a pivot or reposition for your business. In this episode I share with you 3 things you need to keep in mind to make sure your new direction is communicated effectively. Join the Unleash Your Niche Facebook community https://www.facebook.com/groups/unleashyourniche/www.amycaiger.com
2020-04-0617 minUnleash Your NicheWhat To Focus On When Business Goes A Bit QuietIf you have found that business has gone a bit quiet in the last couple of weeks! Or maybe you now have less time to work on your business and need to prioritise. You feel a bit lost as to where to put your efforts.  In this week's episode I'm going to share with you the top things you need to be focusing on right now, to make sure you are making the most of the downtime and to that your business is in a strong position and raring to go!Join my Facebook group - h...
2020-03-3027 minUnleash Your NicheThe Top 3 Marketing Mistakes & How To Avoid ThemIn this episode I share with you the 3 mistakes I see all the time, and what you can do to avoid them. amycaiger.cominstagram.com/amycaigerbiz
2020-03-1620 minBuild Your Online AudienceGenerate income fast by creating a Power Hour for your businessWhy not create a Power Hour: an online consultancy session, where people pay a one-off fee to pick your brain/get advice about a topic you have expertise in? In the short-term - where you may not be able to physically deliver in-person services due to the Coronavirus pandemic - it can help you continue to serve your ideal customers/clients. In the longer-term, it can be a great way to generate additional income for business - without having to leave your desk/studio. It can also be a great way to deal...
2020-03-1639 minUnleash Your NicheHow To Niche If You Offer More Than 1 ServiceOffer a few different services and not sure how you can niche as they are all a bit different?  In this episode I will be giving you tips to help you niche even if you do more than 1 thing for your clients.amycaiger.cominstagram.com/amycaigerbiz
2020-03-0824 minUnleash Your NicheHow To Create A Homepage That ConnectsWhen someone lands on your website, this is your chance to get them to connect with you. To know they are in the right place. But how do you go about doing that? In this episode I go over two moments you need to create to get your visitor to connect with you immediately.Â
2020-03-0119 minUnleash Your NicheHow To Stand Out Using Your PersonalityEverybody's got one, and everyone is different. Are you making best use of what makes you, you, to get your biz to stand out?amycaiger.cominstagram.com/amycaigerbiz
2020-02-2317 minUnleash Your NicheHow To Define Your A-List ClientFor many biz owners, getting clear on who their ideal client is causes so much confusion, stress and anxiety: âShould I focus on this sector or that sectorâ âUmmm do I want to work with solopreneurs, small businesses or corporates - Ooooh ? corporates pay well?!â  âIâve worked with a few of the same type business but I donât want to ONLY work with these types of businessesâ Questions, questions and more blooming questions! In this episode I talk about how you can start to define who is your A-list client, an...
2020-02-1617 minUnleash Your NicheHow To Nail Your Intro SentenceFeel you waffle about you do and leave who you're telling a bit confused? You know you are being a bit fluffy and you're not explaining what you do in a way people understand.You don't feel that people really 'get' what you do. In this episode I talk about what you can think about when creating your intro to make sure people get what you do. Linksamycaiger.com/spark-ignitorInstagram.com/amycaigerbiz
2020-02-1016 minUnleash Your NicheHow To Stand Out Using Your Visual Identity with guest Claire JenksFeel that your visual branding is a bit 'meh' and isn't really making you stand out?Join me and Claire Jenks, who is a graphic designer extraordinaire, as we talk about how to use your brand to get your business and niche to stand out from the crowd. About ClaireClaire Jenks is a graphic designer and visual branding specialist, working with national and international clients. Claire helps businesses reconnect with their brand identity and create visually stand out content with the aim to help them attract more customers and engagement through consistency...
2020-02-0234 min
Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives.How to get started on finding your niche, with Amy CaigerWho are you and what do you do? Itâs a question that can trigger a mental tailspin. If you struggle to stand out then maybe you need to think about picking a niche.  Itâs hard to be everyoneâs favourite and niching down can trigger a lot of doubt, anxiety and resistance.  This week my guest is Amy Caiger and Amy helps business owners work through the process of working out who they want to be and who theyâre for.  About Amy CaigerIâm Amy and Iâve worked in market...
2020-01-2740 minUnleash Your NicheHow To Go From A Jack Of All Trades To The Go-To ExpertDo you feel you're not leveraging your business enough because you are doing all sorts of jobs and services? Yes you've got customers but you're not seen as the expert in any of them. This is stopping you from taking your business to the next level and getting the bigger clients, speaking gigs etc. In this episode of Unleash Your Niche, I give you a plan of action to take you from being a jack of all trades to the Go To Expert. amycaiger.com/dynamos
2020-01-2421 minUnleash Your NicheHow To Know If You've Chosen The Right NicheYou have a few options that you are mulling over, should you go down this route or that one? You've got an idea of what you want you new niche and business direction to be, but something is making you hesitate and is stopping you from going all in.In this episode I talk about how to know if the niche you have chosen is the right one for your business.
2020-01-1713 minUnleash Your NicheHow To Get Your Biz To Stand Out Online In 2020There is no point in blending into the online biz background, seeming so samey samey to all the other businesses that are doing similar things to you. You need to make sure you stand out so that your potential customers sit up and listen and start to form an orderly queue to work with/ buy from you. But how can you stand out? In this episode I give you my top tips for standing out and starting 2020 off with a bang!
2020-01-1014 minUnleash Your NicheNew Business Should You Niche?There are so many things you need to do when you start a business, to get sorted, to work out it can become quite overwhelming. And now youâre worrying about what your niche is! OMG stress levels are rising! But perhaps your niche doesnât have to be something on your (ever expanding) To-Do list straight away?A niche is not about guesswork, or choosing a direction just because. Itâs about looking at what has been working for you in your business and getting more focused on that. At each stage you review and focus again...
2020-01-0313 minUnleash Your NicheHow To Be Confident Choosing Your NicheChoosing a niche isnât enough - you need to step into it, live it, showcase it, be it.If the thought of living your niche cares you to bits youâre not alone! Implementing any kind of change in your business is damn right scary. Repositioning yourself into a new niche comes with additional dose of terror - itâs a pretty visible, bold thing to do.In this episode I give you my tips to help manage the risk and reduce your fear so you stride (or shuffle if you prefer) into yo...
2019-12-2708 minUnleash Your Niche3 Signs You Need To Niche DownDoes thinking about niching down cause you to break out in a cold sweat? Youâre continually hearing conflicting opinions on whether you should indeed have a niche! But the honest truth is that this is becoming a source of worry, and quite frankly confusion over whether you should go down one path, or another, to focus on a certain sector, or another, and itâs stopping you from actually getting your business out there as you are too worried about where you should be putting your efforts! In this episode I talk abou...
2019-12-2007 minUnleash Your NicheWelcome to Unleash Your NicheWant to get clear on your niche to make your business stand out, become the go to expert and attract more fantabulous A-list clients? Then this is the podcast for you! I'll give you tips on how best to niche. How to make your business stand out from the crowd so you no longer feel beige, samey and blending into the online biz world wallpaper. How to become the expert on your field so you can elevate your business and take it to the next level. Every month I'll have a guest expert on with me...
2019-12-1301 min