Shows
Negotiation Illuminators"Break The Ice, By Building Intentional Trust" with Oli StokesIn this episode of Negotiation Illuminators, Amy Combrinck interviews Oli Stokes, a former British Army officer with extensive experience in Negotiation. They explore the nuances of Negotiation, emphasising the importance of emotional intelligence, self-management and clarity in communication. Oli shares insights from his military background and how it shaped his approach to Negotiation in the financial services sector. The conversation delves into building trust, common mistakes in Negotiation and the significance of relationships in achieving successful outcomes.Sign up here to receive weekly Negotiation Top Tips.Vi...
2025-08-2617 minNegotiation Illuminators"The Internal Negotiation No One Talks About" with Takako ElliottIn this conversation, Takako Elliott and Amy Combrinck explore the intricate relationship between Negotiation and parenting. They discuss how children naturally Negotiate from a young age, the impact of childhood experiences on adult Negotiation skills and the importance of self-advocacy for parents. Takako shares insights on how to navigate these challenges while fostering a healthy Negotiation mindset in both parenting and personal growth.Sign up here to receive weekly Negotiation Top Tips.Visit here for information on how we can work together.
2025-07-2124 min
WomenWiseNot About Winning: The Confidence to Negotiate BetterIn this episode of the WomenWise Podcast, Kalina Tomova speaks with Amy Combrinck - a seasoned coach, trainer, and former Google leader - who now empowers individuals and teams to have the conversations that matter most.Together, they unpack:The biggest myths around negotiationWhy women often don’t ask - and what happens when they doThe science of anchoring in salary discussionsThe difference between emotion and passion in high-stakes conversationsHow leaders can create safer cultures for open dialogueWith nearly 20 years in digital media and tech, Amy brings a refreshing, people-first approach to negotiation - on...
2025-06-3029 minNegotiation Illuminators"Less Answers, More Questions" with Ramona Daniel, Cultural Research & Insights ExpertIn this episode of Negotiation Illuminators, Amy Combrinck speaks with Ramona Daniel, a Cultural Insights and Strategy Consultant. Founder of Twenty3.They explore the evolution of Negotiation practices, the importance of understanding cultural contexts and the significance of communication styles in Negotiations. Ramona shares her journey of transitioning careers and emphasises the need for relationship building in Negotiations. Ultimately, they conclude that Negotiation is a dynamic process akin to a dance, requiring adaptability and awareness of cultural differences.Sign up here to receive weekly Negotiation Top Tips....
2025-06-2320 min
Growth Stories in ProgressThis Leader Explains The Truth Behind The Communication Mistakes That Cost You and How To Navigate Conflicts - with Amy CombrinckWhat if one small shift in how you communicate could unlock a pay rise, open new opportunities, and land the resources you need?Do you really understand how people perceive leadership -and how that affects your impact?🎙️ In this week’s episode of Growth Stories in Progress, I sit down with Amy Combrinck, founder of Fireflying Ltd, who brings 17 years of experience in digital media and tech to challenge everything you think you know about communication.“Communication isn’t about talking. It’s about impact - and knowing when not to talk.” — AmyCommunication i...
2025-05-2233 minNegotiation Illuminators"People Pleasing Can Be About Getting Your Own Needs Mets" with Kerry Nortcliffe, TherapistIn this episode of the Negotiation Illuminators podcast, Amy speaks with Therapist Kerry Northcliffe, about the complexities of Negotiation.Particularly focusing on the underlying fears and self-doubt that often accompany it. They explore how early life experiences shape our Negotiation styles, the importance of understanding personal drivers and the empowerment that can come from effective Negotiation. Kerry shares insights on overcoming self-doubt and recognising your own needs in Negotiation. Sign up here to receive weekly Negotiation Top Tips.Visit here for information on how we can wo...
2025-05-0516 min
The AdTech Connect PodcastEp.4 - Babajide Sotande-Peters, Senior Manager, Global Programmatic & Innovation at TeamX (Omnicom)This week we are joined by Babajide Sotande-Peters, Senior Manager, Global Programmatic & Innovation at TeamX (Omnicom). He's joined by our weekly host, Matt Bennathan from Lumen Research alongside Amy Combrinck at Fireflying. 00:05 Introduction to AdTech Connect Podcast02:29 Recognizing Emerging Leaders in AdTech05:36 The Role of Ego and Confidence in Professional Growth08:39 The Impact of Recognition on Career Aspirations13:45 Navigating Ego and Leadership15:42 Collaboration in Fast-Paced Environments18:45 Confidence and Client Leadership21:33 Learning from Experience: The 2024 Reflections
2025-04-1639 min
The AdTech Connect PodcastEp.3 - Zoe Bruton, Director of Business Development, Agency & AdTech UK EU at AudioStackThis week we are joined by Zoe Bruton, Director of Business Development, Agency & AdTech UK EU at AudioStack. He's joined by our weekly host, Matt Bennathan from Lumen Research alongside Amy Combrinck at Fireflying. 00:00 Introduction to AdTech Connect and Community Engagement05:28 Creating a Safe Space for Learning and Growth08:00 Building Personal Brand and Confidence in Leadership10:14 The Journey of Personal Growth Through Podcasting12:12 Balancing Confidence and Arrogance in Leadership17:53 Finding Purpose in Personal and Professional Life20:10 Navigating...
2025-04-0927 minNegotiation Illuminators"Take A Breather, You Don't Always Have To Answer On The Spot" with Elizabeth Hunt, Estate AgentIn this episode, Elizabeth shares her extensive experience in Negotiation, particularly in the Real Estate Sector. She discusses the importance of communication, the role of emotions in Negotiations and the necessity of compromise. Elizabeth emphasises that no two Negotiations are the same and that understanding the human element is crucial for success. She also highlights the need for transparency and the continuous learning that comes with the profession.Sign up here to receive weekly Negotiation Top Tips.Visit here for information on how we can work to...
2025-03-2317 minNegotiation Illuminators"Making Sure You Are Asking Why" with Paddy ThompsonIn this episode, Paddy Thompson shares his insights on Negotiation, drawing from his experiences in HR consultancy and Policing. He emphasises the importance of compromise, trust and effective communication in achieving successful outcomes. Paddy also addresses the concept of dry promotions and offers practical advice for Negotiating job offers.Sign up here to receive weekly Negotiation Top Tips.Visit here for information on how we can work together.
2025-02-2123 minNegotiation Illuminators"Really Understanding What The Customer Wants" with Martin LangIn this episode, Martin Lang, an Automotive Retail Sales Expert, discusses the evolution of Negotiation in his Industry. He emphasises the shift in customer dynamics and the importance of understanding customer needs. The discussion also touches on gender dynamics in sales and highlights that delivering value is key to successful Negotiations.Sign up here to receive weekly Negotiation Top Tips.Visit here for information on how we can work together.
2025-01-2021 minNegotiation Illuminators"A Large Part Of Successful Negotiation Is Timing" with GroupM's Carl NawagamuwaIn this latest episode, Carl Nawagamuwa, the Managing Director of Investment at GroupM, shares his insights on Negotiation. He discusses how resilience, relationship-building and timing are all crucial in successful Negotiations.Sign up here to receive weekly Negotiation Top Tips.Visit here for information on how we can work together.
2024-11-1213 minNegotiation Illuminators"Knowing when to push and when to walk away" with Boots' Ollie ShayerIn this conversation, Amy and Ollie Shayer discuss the evolution of Negotiation throughout Ollie's career.Ollie highlights the role of relationships in Negotiation and insights on how to prepare for better outcomes.Sign up here to receive weekly Negotiation Top Tips.Visit here for information on how we can work together.
2024-10-1416 minNegotiation Illuminators"Price is just one part of the Negotiation" with ITV's Rhys McLachlanIn this conversation, ITV's Rhys McLachlan shares his insights on Negotiation, drawing from his extensive experience in the industry. He discusses the evolution of Negotiation from aggressive tactics to a more data-driven approach, emphasising the importance of empathy and understanding in achieving mutually beneficial outcomes. He concludes by advocating for Negotiation as a dialogue rather than a mere transactional process.Sign up here to receive weekly Negotiation Top Tips.Visit here for information on how we can work together.
2024-09-1722 minNegotiation Illuminators"Build Trust Through Storytelling" with Rose Sandy (Author & Publisher)In this insightful episode, Rose Sandy (Author & former Publisher at HarperCollins) delves into the art of Negotiation, emphasising the critical role of self-awareness and self-advocacy. She encourages listeners to know their value and to always choose themselves in any Negotiation scenario. Rose discusses the need to truly "see" the other person, to ask meaningful questions and to build trust through the power of storytelling. She believes that effective Negotiation is fundamentally about communication that aims for mutual benefit.Sign up here to receive weekly Negotiation Top Tips.Visit he...
2024-08-2620 minNegotiation Illuminators"Passion is the key to unlocking Negotiation success" with The Tradedesk's Stu ColmanStu Colman, Senior Director of European Identity at The Trade Desk, shares his insights on Negotiation in the privacy and identity space. He emphasises the importance of passion and genuine interest for successful Negotiations. According to Stu, Negotiating in both personal and professional contexts requires understanding the other person's needs and goals. In virtual Negotiations, creating a sense of connection and engagement through regular check-ins is crucial. Common mistakes in Negotiation include lack of knowledge, aggression and bluffing. Stu suggests diffusing aggression with humour and focusing on collaboration to achieve better outcomes.
2024-08-0517 minNegotiation Illuminators"Ask for more than what you want" with Creative X's Rebecca DykemaRebecca Dykema, Xoogler and now SVP of Partnerships & Creative Transformations at CreativeX shares her insights and experiences on Negotiation.With a deep understanding of both personal and professional contexts, Rebecca emphasises that Negotiation is not just a formal process confined to boardrooms but an intrinsic part of everyday life.Sign up here to receive weekly Negotiation Top Tips.Visit here for information on how we can work together.
2024-07-1615 minNegotiation Illuminators"The Power of Pause" with ex-Facebook's Tony EvansTony Evans, ex-Facebook, shares his insights and experiences on Negotiation. He learned Negotiation skills from playing Monopoly as a child and later honed them as a press buyer in the Advertising Industry. He emphasises the importance of preparation, selling the concept rather than just the price and focusing on long-term relationships. He also discusses the power of pausing, understanding body language and handling difficult or aggressive people during Negotiations. Tony highlights the role models who have influenced his Negotiation style and the value of having a coach or mentor. He concludes by...
2024-06-2517 minNegotiation Illuminators"The Podcast Why" with Amy CombrinckWhy am I launching a podcast?Why does Negotiation matter?Why will this benefit you?Fireflying is about shedding light on a challenge or situation. To help look at things from a different perspective & provide inspiration.Sign up here to receive weekly Negotiation Top Tips.Visit here for information on how we can work together.
2024-06-0301 min
Negotiation Illuminators"The learning curve was very, very steep" with IAB's James ChandlerJames Chandler, CMO of IAB, shares his insights on Negotiation. He learned Negotiation during his formative years at Mindshare, where he had to Negotiate media prices and value. Negotiating in the digital industry required a shift from a macho and aggressive approach to a more relationship-focused.He emphasises the importance of preparation, learning on the job and from your failures. Negotiating in personal life can be more challenging due to emotional investment. He suggests using the word 'consensus' instead of 'negotiation' to emphasise the importance of finding a win-win outcome.
2024-06-0316 min