Shows
Let’s Crew & RiotAmy Daroukakis on Valuing HumannessAmy Daroukakis is Founder of Culture Concierge, providing global businesses, agencies and innovative start-ups with strategic insights (culture, category, citizen, company) and emergent trends.Amy is 'curious agnostic' and enjoys getting 'lost on purpose.' In this conversation, we get lost on purpose with a 'brain dance' in that liminal space of being messy, inquiring, and inherently human. Find out more here: https://cultureconcierge.co/Learn more at https://www.crewandriot.com/Follow me on https://www.linkedin.com/in/chin-ru-foo-crewandriot/
2025-07-141h 03
untalentedThink Like a Cultural Strategist with Amy DaroukakisAmy Daroukakis gets lost on purpose - and that’s the strategy. From finding future fandoms in playgrounds to calling out frameworks as creative crutches, she breaks down cultural strategy without the jargon. This one's for the people building brands from the outside in.
2025-07-0307 min
The WARC PodcastCannes Day 1: Creative ways to stop burning moneyWe're in Cannes! Expert speakers drop in to discuss unshittifying CX, the 'eye-watering' financial impact of dull media and how to unearth more insightful trends. Guests: Yael Cesarkas, Executive Strategy Director, R/GA; Dr Karen Nelson-Field, Founder, Amplified Intelligence; Adam Morgan, co-founder, eatbigfish; Amy Daroukakis, Founder, Culture Connectors. Hosted by Rica Facundo, Managing Editor - APAC, WARC.
2025-06-1636 min
Follow the RabbitAdventures in Cultural Strategy with Amy DaroukakisWhat happens when 90% of our cultural insights come from just 10 cities? In this episode of Follow the Rabbit, Igor and Johannes welcome cultural strategist Amy Daroukakis, who shares her provocative thesis that 90% of trend reports come from just 10 cities in the world—creating a homogenized view of culture that fails to capture global diversity. With 20 years of experience working across 60+ countries, Amy offers insight into how this narrow lens affects everything from business decisions to physical spaces.The conversation explores how true curiosity has become the essential skill in an age of AI and algorithm-driven con...
2025-03-2658 min
Changing ShapesEpisode 1: Amy DaroukakisAmy Daroukakis: AI, Culture & The Future of Human Insight🎙️ Episode Overview:In this episode of Changing Shapes, Tom Horak sits down with Amy Daroukakis, a cultural strategist and global trends expert who has spent over 20 years decoding the future for brands like Google, LVMH, and Airbnb. Amy doesn’t just observe trends—she sees the cultural forces shaping them before the rest of us even realise what’s happening.From AI’s impact on human connection to the crisis of authenticity in the digital age, this episode is packed wit...
2025-03-241h 11
Sweathead, A Strategy Podcast2025 Trends And The Problem With Trend Reports - Lee Ci En and Amy DaroukakisLee Ci En and Amy Daroukakis have been collecting trend reports in a Google for years now. You've probably fiended for access :)
The thing is, trends can be useful but a lot of trend reports are not.
In this episode, we discuss:
- 7 trends they think we need to pay attention to,
- What's wrong with the trend report industry,
- And the projects both are involved with.
Amy Daroukakis, Founder, Culture Concierge
https://www.linkedin.com/in/amydaroukakis/
Lee Ci En, Media Strategist...
2025-02-0341 min
Culture Shifts MagazineDecoding Trends: Amy Daroukakis & Chloé de Ruffray on cultural strategy and trend forecastingWhat's the next big thing? And how to prepare for it? In this episode, cultural strategists & trend forecasters Amy Daroukakis and Chloé de Ruffray provide a fascinating glimpse into their world of cultural strategy and trend forecasting. With over 15 years of experience, Amy's expertise spans many different industries from, collaborating with renowned brands like LVMH and Google. Chloé, armed with a background in social and political sciences, has been a driving force in trend forecasting and cultural ethnography. She has been working globally with various clients in the beauty, luxury and lifestyle sector. Together, they discuss the nuan...
2024-04-0436 min
The New AbnormalAmy Daroukakis 'Using signals and experiences to develop innovative concepts'Series ThreeIn this episode of #TheNewAbnormal, I interview the cultural strategist Amy Daroukakis, who "inspires teams, keep brands culturally relevant and re-imagines products, communication and design". She's worked across a wide range of sectors, including Retail (Target), Luxury (LVMH), Social (Facebook), Automotive (Hertz), Insurtech (Coya), FMCG (Danone), Hospitality (Park Hyatt), Tourism (NYC GO), Food and Beverage (AB InBev), Entertainment (HBO), Electronics (Bang & Olufsen), and Financial (Amex). We discuss how she started by studying cultural anthropology c/o 'Semester at Sea' (visiting 10 countries in 100 days). She's now travelled to over sixty countries, lived in...
2024-03-1951 min
Le café de l'e-commerce182 : Immersive commerce et l'Apple Vision Pro avec Nicolas d'ECN, IDC Rapport e-commerce🎙️Épisode 182 : de la séparation, de la levée de fonds et de la réparation. 🗞️News Simple et funky pour celles et ceux qui sont déjà sur les pistes : Ça cisaille encore chez Snap. Ça lance non pas une mais 4 app d’IA générative chez ByteDance et ça se connecte bientôt à d’autres messageries chez WhatsApp. Ça ne s’appelle plus Bard, mais Gemini.🗣️Vox Populi : On a demandé à la commu son avis sur le guest check out. Payer en tant qu’invité, ça le fait ou ça le fait ? En tout cas, y’a...
2024-02-091h 02
Inspiring Futures - Lessons from the Worlds of Marketing and AdvertisingAmy Daroukakis- How to Be a Cultural StrategistSend us a textThe latest Inspiring Futures podcast features an interview with Amy Daroukakis, a cultural strategist. Our conversation stretched far and wide from the creative emergence of crisis to the importance of curiosity as a lifestyle to get you out of your comfort zone. The idea is that Cultural Strategy is a more significant thing than understanding Youth Culture. The fact is the future is now and isn't passive, but it's about trying to answer the big question, "Where are we and where is the headed?" which is a question most people would love to...
2024-02-0753 min
MEX Design TalkSeeking reality; Amy Daroukakis, Director of Cultural Insights, Adjust Your SetAmy Daroukakis has spent her career helping others to see the deeper reality behind users’ lives. Through travel, observation and research she is constantly on the look out for emerging trends. Her work has included time in-house at one of the world’s largest retailers and in a variety of agency roles working with clients from fashion to financial services. She talks to MEX founder Marek Pawlowski about her techniques and tools, as well as the path that led her into this area.Get in touch with feedback and questions @mexfeed on Twitter or email designtalk@mobileuserexperience.com.Show notes with...
2019-01-171h 06