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Amy Drewery

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Front Desk Goddess DiariesFront Desk Goddess DiariesA Conversation with Xaña Winans, Founder and CEO, Golden Proportions Marketing What's the biggest mistake dentists make when it comes to marketing? What's the one thing you can do to market your practice with the most significant ROI? How long does it take to see results with marketing? Amy asks these questions during her conversation with Xaña Winans, CEO, founder, visionary, and lead strategist at Golden Proportions Marketing. EPISODE RESOURCES - ⁠https://www.goldenproportions.com/⁠⁠ ⁠Click to Schedule a 'Marketing Breakthrough' Introductory Call with Erika Fritz⁠ LOOKING FOR TEAM TRAINING?   Front Desk Goddess...2024-04-0527 minTexas Beer ExperienceTexas Beer ExperienceMagical Terlingua Desert Time with Tony and AmyThis is the episode I've been wanting to do for several years and it was well worth the wait! We were joined by Amy Oxenham of Brick Vault Brewery and Barbecue and desert renaissance man Tony Drewery. Stories of west Texas magic were shared, the beans in chili topic was fiercely debated(ok maybe not fiercely) and Tony shared his secret thumb technique for shotgunning beers. --- Support this podcast: https://podcasters.spotify.com/pod/show/texasbeerexperience/support2024-03-111h 40Front Desk Goddess DiariesFront Desk Goddess DiariesDEFENSIVENESS - The Enemy of UnityDid you know that your defensiveness could be killing collaboration and problem-solving? Take a listen to find out what triggers your defensiveness and how to reign it in. Radical Collaboration by James Tamm Ted Talk - James Tamm Looking for Team Training? ⁠ Front Desk Goddess Retreat ⁠ - DALLAS - Friday, April 12, 2024 ⁠Register NOW for MISSION:POSSIBLE Case Acceptance Super-Conference! ⁠ SALT LAKE CITY, May 8-10, 2024 2023-11-0623 minFront Desk Goddess DiariesFront Desk Goddess DiariesNew Patient Phone Calls - 3 THINGS YOU'RE MISSINGDo you wish you could convert more new patient callers? Check out this episode to discover 3 things that could be getting in the way! EPISODE RESOURCES - New Patient Welcome Packet New Patient Phone Bullet Points ⁠Open-Ended Questions⁠ ⁠ LIVE Team Training Events – ⁠Front Desk Goddess Retreat ⁠  SALT LAKE CITY, October 27, 2023 Register NOW for MISSION:POSSIBLE CaseAcceptance Super-Conference! ⁠ ORLANDO, November 8-10, 2023 VIRTUAL Events/Training - Doctor Webinar - Do you have the GUTS to do what it takes to create the practice you really want? August 2...2023-08-0326 minFront Desk Goddess DiariesFront Desk Goddess DiariesStop using the 'F' Word!EPISODE RESOURCES - Open-Ended Questions 7 Ways to get Patients to Call you back LOOKING FOR TEAM TRAINING? Check out our upcoming LIVE and VIRTUAL Opportunities!   VIRTUAL Team Events –  Front Desk Goddess Retreat  -   Friday, June 23, 2023, 9 AM - 12 PM, Central  Jump Off the Insurance Hamster Wheel  -  Friday, July 14, 2023, 9 AM - 12 PM, Central LIVE Team Events - Register NOW for MISSION:POSSIBLE Case Acceptance Super-Conference! In Orlando, November 8-10, 2023 Check out our other podcast - RICH HAPPY DENTIST PODCAST  2023-05-1720 minFront Desk Goddess DiariesFront Desk Goddess DiariesJump Off the PPO Hamster WheelWhat you'll learn in this episode -  How to decide which plan to drop first What to do when patients receive a letter from their insurance telling them to find another dentist Whether or not you should send a letter to patients notifying them of the change How to respond to common patient questions  REGISTER HERE for Jump Off the PPO Hamster Wheel Virtual Event Friday, March 24, 2023 9:00 AM - 12:00 PM, Central time Free Resource- How to communicate PPO status in a positive way without misleading patients LOOKING FOR ADDITIONAL TEAM TRAINING?        Check out...2023-03-1627 minFront Desk Goddess DiariesFront Desk Goddess DiariesThe Hygienist Role in Patient-Centered Case AcceptanceToday I have the pleasure of visiting with Mary, Hygienist Extraordinaire! Mary has played an instrumental role in helping the practice transition toward patient-centered systems. As a result of the efforts of Dr. Alan Walker and his entire team, they’ve been able to work less while income while earning MORE INCOME. Not just the doctor, but his entire crew!   Today Mary shares her experience with Brady Group Coaching, and how listening to patients makes a significant difference in patient relationships. LOOKING FOR TEAM TRAINING? Check out our new VIRTUAL Cou...2023-01-3140 minFront Desk Goddess DiariesFront Desk Goddess Diaries5 Reasons You Aren't Scheduling More New PatientsExperience at the front desk in a dental office doesn't necessarily equal success when it comes to answering the phone.  In this episode I'll share 5 things that 'experienced'  teams are missing when it comes to maximizing new patient opportunities! New Patient Phone Call Bullet Points New Patient Welcome Packet and Letter2022-10-1122 minFront Desk Goddess DiariesFront Desk Goddess DiariesHow to 'DETOX' your teamIf you're allowing gossip, you're killing your team culture!  In this episode I'll give you tips on how to 'detox' your team by getting rid of the chatter! LOOKING FOR TEAM TRAINING? Check out our new Front Desk Goddess Academy Virtual Courses! LIVE Front Desk Goddess Retreat  - Tyler, TX, Friday, October 14th Register NOW for MISSION:POSSIBLE Case Acceptance Super-Conference!   November 9-11, 2022 in Orlando, FL EPISODE RESOURCES Gossip Research  Dave Ramsey no tolerance for gossip 2022-09-1925 minThe Dental Festival PodcastThe Dental Festival PodcastEpisode 72: Amy Drewery - Culture Eats Strategy For BreakfastYou can't fake a healthy culture, or turn it 'on' with patients. Culture is who you are and how you are, not what you do! Even with the best systems, latest technology and superior clinical abilities, if you fail to serve each other in the same manner in which you serve your patients, your practice will never realize full potential.  Objectives 1.Recognize the indicators of an unhealthy team culture    2.Initiate communication improvements within your team   About Amy Drewery As the lead coach for Brady Group, LLC, Amy has coached hundreds of dentists and...2022-08-2310 minFront Desk Goddess DiariesFront Desk Goddess DiariesWhy do new patients no-show?Frustrated by flaky new patients who cancel or no show? It could actually be your fault...  In this episode I'll share ways to increase the level of value and enthusiasm so that new patients actually show up in your office! Are you on the verge of BURNOUT? Do you feel as if you are ALL ALONE when it comes to the challenges you face? You don't have to do it by yourself!  If you’re ready to kick the Sunday night blues to the curb, register now for our brand new...2022-07-1311 minFront Desk Goddess DiariesFront Desk Goddess Diaries5 Reasons Inflation is GOOD NEWS for your dental practiceYou can't afford to miss this episode!  Amy shares FIVE REASONS why inflation is actually GOOD NEWS for your dental practice.  GOT QUESTIONS?  WE HAVE ANSWERS! Schedule your FREE 30-minute practice evaluation with Amy, or just call 800-592-7239 for more info LOOKING FOR TEAM TRAINING? Check out our new Front Desk Goddess Academy ALL-ACCESS Monthly Subscription! Register NOW for MISSION:POSSIBLE Case Acceptance Super-Conference! November 9-11, 2022 in Orlando, FL Already a Brady Group member?  All Events and Resources are included in your membership!  Just...2022-06-2119 minFront Desk Goddess DiariesFront Desk Goddess Diaries5 Things you're doing to make your job more difficultMost of you are still doing things in your role as a front desk goddess that are actually creating MORE work for you!  It's hard to break old habits, change the way we've 'always done it', or maybe we simply don't realize that there's a simpler way that will decrease stress and buy back valuable time.  Check out this episode to find out how you can work smarter! EPISODE RESOURCES -  Office Manager Job Description How to establish systems for each role in the office LOOKING FOR TEAM TRAINING? ...2022-05-1920 minFront Desk Goddess DiariesFront Desk Goddess DiariesMaybe it's micromanagement... maybe it's notThere's no doubt that micromanagement is toxic.  But could you be claiming 'micromanagement' because you don't want to be held accountable? Doctors, are you a 'hands-off' boss, saying you don't want micromanage, when you're really just uncomfortable leading your team?   In this episode, Amy shares her thoughts on micromanagement and how it pushes good team members away and how we can sometimes confuse good leading with micromanaging. LOOKING FOR TEAM TRAINING? Check out our new Front Desk Goddess Academy Virtual Courses! Register NOW for MISSION:PO...2022-04-0828 minFront Desk Goddess DiariesFront Desk Goddess DiariesMarch Madness Mindset for your Dental PracticeIn today's episode, Kathleen and Amy discuss the similarities between successful dental teams and the top NCAA basketball teams that are battling their way through March Madness.  You'll hear FOUR LESSONS that we're learning during March Madness that can be applied in your dental practice that will improve your culture and decrease your stress! Whether you're a college basketball fan or not, you don't want to miss this episode! LOOKING FOR TEAM TRAINING? Register NOW for MISSION:POSSIBLE Case Acceptance Super-Conference!    April 27-29, 2022 – Dallas, TX Check out ou...2022-03-2429 minFront Desk Goddess DiariesFront Desk Goddess DiariesAre you struggling with the decision to 'go out of network'?YOU DON'T WANT TO MISS THIS!   Today I have the pleasure of visiting with Lina from Alpha dental in Coral Springs, FL.  The team at Alpha Dental made the decision 2 years ago to get out from under the constraints of PPO's. Today Lina shares their experience – both the benefits and the challenges. Lina and Suzie are fellow 'Front Desk Goddesses' at the office of Dr’s Tarek and Maya Assi. While they have done an amazing job, the success the practice has experienced wouldn't be possible without the commitment of every single member of the team. ...2022-02-1725 minFront Desk Goddess DiariesFront Desk Goddess Diaries3 Reasons You Might Be Missing New Patient OpportunitiesDo you think you need more new patients?   Before investing a ton into marketing, listen in as I share 'Three Common Mistakes that occur when a team isn't trained to take advantage of New Patient Opportunities' LOOKING FOR TEAM TRAINING? FRONT DESK GODDESS ACADEMY Virtual Courses! Register NOW for Front Desk Goddess Retreat! February 25, 2022 - Orlando, FL Register NOW for MISSION:POSSIBLE Case Acceptance Super-Conference!   April 27-29, 2022 – Dallas, TX Check out our other podcast - RICH HAPPY DENTIST PODCAST 2022-02-0917 minFront Desk Goddess DiariesFront Desk Goddess DiariesAre you experiencing 'covid schedule'?Many of you are coming off of your best year ever…. 2021 set a new standard, but half way through January some of you are experiencing ‘covid schedule’ - With the new omicron variant not only are some practices finding themselves short-handed, but short on the schedule as well. So what do you do?  Check out this week's episode to hear more! LOOKING FOR TEAM TRAINING? Register NOW for Front Desk Goddess Retreat! February 25, 2022 - Orlando, FL Register NOW for VIRTUAL Front Desk Goddess Retreat! January...2022-01-1920 minFront Desk Goddess DiariesFront Desk Goddess DiariesHow to avoid the 'Post-Holiday Hangover'I love hearing how your practices are booming right now!  The last quarter in most dental practices is usually quite fruitful as patients are finally getting in to complete delayed treatment, so a natural busyness is already occurring... add to that the fact that many of you are having record years!   This is both good news, and bad news. We can settle into a comfort knowing that we’re booked ‘til the end of the year, causing us to put some of those important, yet not urgent systems on the back burner. When we do this, we begin...2021-12-0726 minFront Desk Goddess DiariesFront Desk Goddess DiariesWhat is 'MISSION:POSSIBLE', and why you should drop everything to join us in Dallas, April 2022!We just wrapped up the BEST 3 days in Phoenix with some of the BEST doctors and team members!  Here's why you should join us for our next MISSION:POSSIBLE Case Acceptance Super-Conference.... · You’re exhausted from putting out fires. · You’re stressed about leaving  the office because you ‘need’ the production. · Your doctor is an excellent clinician because of all of the clinical CE, but you can’t seem to keep a profitable schedule. · You feel stuck in the weeds and can’t seem to see beyond this month...2021-11-1919 minFront Desk Goddess DiariesFront Desk Goddess DiariesWhat happened to our schedule?? How to wipe out last-minute cancelations and no-showsSo you've created this monster...  it will take some time to change the mindset of the team AND your patients. How do we train our patients that it’s not ok to cancel last-minute, or simply not show up?  It starts with YOU! Related Episodes-  Should we charge a cancelation fee? How to handle patients that don't confirm their appointments Study mentioned in episode  - University of Arizona by Vinodh Subramanian (student, turned dental marketer) revealed valuable insight from the perspective of the patient as to why they missed...2021-11-0921 minFront Desk Goddess DiariesFront Desk Goddess DiariesDental Festival Recap! 5 things we gained by attending...Kathleen and I recently attended The Dental Festival in Miami.  It was an amazing boost to spend a week with so many dentists, team members, vendors, speakers and influencers that constantly chase growth.    We gained 5 valuable things that we couldn't wait to come back and share - these things apply to EVERYONE!   If you'd like to check out my talk in Dentistry's Got Talent - check it out HERE at the 3:15 mark! LOOKING FOR TEAM TRAINING? Register NOW for Front Desk Goddess Retreat! January 21, 2022 - Billings, MT2021-11-0119 minFront Desk Goddess DiariesFront Desk Goddess DiariesFREE Tips to Improve Your Online Presence - an interview with Open Range Marketing SolutionsJay O'Dell  Open Range Solutions Colorado Springs, CO Call: (719) 283-6001 Email: info@openrangesolutions.com LOOKING FOR TEAM TRAINING? Register NOW for Front Desk Goddess Retreat! January 21, 2022 - Billings, MT February 25, 2022 - Orlando, FL Register NOW for MISSION:POSSIBLE Case Acceptance Super-Conference! November 10-12 - Phoenix, AZ Check out our other podcast - RICH HAPPY DENTIST PODCAST2021-10-2128 minFront Desk Goddess DiariesFront Desk Goddess DiariesThe REAL reason you may be struggling when it comes to follow-throughWhat's the difference between those that get stuff done, and those that are slow to progress?  It's not what you think!  Listen in to this week's episode to find out how you can overcome your worst enemy! LINKS/RESOURCES ASSOCIATED WITH THIS EPISODE-    Heartmath    Eat That Frog - book LOOKING FOR TEAM TRAINING?    Register NOW for Front Desk Goddess Retreat!           January 21, 2022 - Billings, MT           February 25, 2022 - Orlando, FL    Register NOW for MISSION:POSSIBLE Case Acceptance Super-Conference!           November 10-12 - Phoenix, AZ2021-09-1017 minFront Desk Goddess DiariesFront Desk Goddess DiariesDo you find yourself saying 'I already know that...' when it comes to improvement in the dental office?Do you find yourself saying, 'I already know that...' when it comes to improvement in the dental office?   A lot of us are information junkies… I subscribe to all kinds of informational outlets from newsletters to podcasts… We read books we go to seminars,  then we  wonder why things don’t change! I've decided that it's time for my hands to catch up with my head.  What if you could capture just a fraction more of the information you've gained, and turn it in to action? Next time you feel the urge to say, 'I already...2021-08-1011 minFront Desk Goddess DiariesFront Desk Goddess DiariesHow do you handle patients that don't confirm their appointments?This episode addresses a question I hear often… How do we handle patients that don’t confirm their appointments?   Downloadable resources -  How to handle cancelations and no shows LOOKING FOR TEAM TRAINING? Register NOW for Front Desk Goddess Retreat! August 13th - Jacksonville, FL January 21, 2022 - Billings, MT Register NOW for MISSION:POSSIBLE Case Acceptance Super-Conference November 10-12 - Phoenix, AZ2021-07-2115 minFront Desk Goddess DiariesFront Desk Goddess DiariesAn Interview With a Front Desk GoddessIn this episode you'll hear my interview with Kassie, Front Desk Goddess at Riverview dental in Carlsbad, New Mexico. Dr. Kanona Felt and his amazing team see patients 12 days a month!  With the support of Brady Group coaching, they’ve learned how to work smart so that they can have more time off with family. Kassie, Melissa, Becky, Bethany and Vanessa have successfully transitioned away from PPO’s to a fee-for-service practice that thrives on relationships.  You are going to want to take notes and definitely share this episode with your entire team! Dr. Felt...2021-07-0825 minFront Desk Goddess DiariesFront Desk Goddess DiariesAn Interview with Marc McCartney, featured speaker for Roundtable Extravaganza 2021Check out this episode for a Roundtable Extravaganza 2021 sneak peek!  Marc answers some valuable questions... Who's responsible for your development? How do you handle VDP's (very draining people) on the team? How can I lead if I'm not in charge?  If you haven't registered, call Amy now to save your spot! 800-592-7239 Marc McCartney has a love for connecting people with opportunities in order to promote change across the world.  Seeing others use their God-given talents to spread good in their own communities is...2021-07-0121 minFront Desk Goddess DiariesFront Desk Goddess DiariesWhy 'build relationships' with patients?You think you're in the 'dental business', but you're really in the relationship business!  If you truly want a practice that is built around your life instead of trying to fit your life around your dental practice, relationships are paramount. Think you're too busy to build relationships with patients?  Tune in to this episode! LOOKING FOR TEAM TRAINING? Register NOW for Front Desk Goddess Retreat! August 13th - Jacksonville, FL January 21, 2022 - Billings, MT Register NOW for MISSION:POSSIBLE Case Acceptance Super-Conference! No...2021-06-1719 minFront Desk Goddess DiariesFront Desk Goddess Diaries5 Dumb Questions That Are Killing Your Case AcceptanceWe’ve all been trained to ask these questions – whether it was in dental school, hygiene school, or just how we’ve been brought up in our industry when it comes to our communication with patients. In fact most won’t find anything ‘wrong’ with these questions because they’re so commonplace. In this episode we'll not only identify those dumb questions, but we'll give you the words to use in your patient communication that will increase case acceptance, but more importantly will contribute to your patient relationships! LOOKING FOR TEAM TRAINING...2021-05-1315 minFront Desk Goddess DiariesFront Desk Goddess DiariesAre you experiencing a 'Teamwork Drought'?Before 2020 we all seemed to get along… or we could at least fake it. But then the most disruptive, drama-filled year happened. Our entire world was turned upside down as a result of the pandemic. We experienced the most divisive presidential election in history. If that weren’t enough, now we’re attacking each other on social media over masks and vaccines! There has been more team movement in the last year than ever before.   Why?  Listen in to find out, and to hear how to pull out of the drought!2021-05-0519 minFront Desk Goddess DiariesFront Desk Goddess DiariesFocus on Relationships and Success Will Follow! An interview with Dorothy Williams NASM, CPTIn this episode you'll meet Dorothy Williams, my fitness coach.  Dorothy has inspired me on so many levels.  Not only does Dorothy motivate me when it comes to my health, but her principles for both life AND business align with the core values of the Brady Group - focus on relationships and success will follow! Dorothy is the epitome of the Ideal Team Player!  Humble - it's all about others.  Hungry - she's ALWAYS challenging herself to try new things. People Smart - Dorothy truly cares about others and it shows! Meet Dorothy Williams, Author of A...2021-04-1227 minFront Desk Goddess DiariesFront Desk Goddess DiariesHow can we create value for patients?I’m often asked, ‘How can we create value for our patients?’ First of all we need to understand what it is that our patients really care about – then we can create a plan based on their value system. Patients DON’T want your crowns, root canals, implants, or scaling and root planing!  So what do people really want? Check out this episode to find out!2021-03-2411 minFront Desk Goddess DiariesFront Desk Goddess DiariesOnline Marketing - Where should you start?Today we have a special guest! James Petty, founder of Prime Dental leads James first got into online marketing and lead generation for business in 2000. He quickly understood that if a business was to be successful in the new internet age they must have a profitable internet marketing strategy in place. Contact James now to get a free marketing plan for your dental practice! jamespetty@primdentalleads.com https://primedentalleads.com/free-dental-marketing-plan/ (512) 877-61662021-03-1030 minFront Desk Goddess DiariesFront Desk Goddess DiariesDitch the clipboardAs a patient, we fully expect to be greeted with a clipboard as part of our experience in a doctor’s office. It’s the norm. So if you simply want to ‘meet’ your patients’ expectations by being transactional vs. relational,  keep doing what you’re doing. If you want to earn their loyalty and make raving fans out of your patients, then DITCH THE CLIPBOARD!2021-03-0421 minFront Desk Goddess DiariesFront Desk Goddess DiariesCase Acceptance Success - 13 Things That Must HappenNot happy with your case acceptance?  Stop blaming things outside of your control.  It's not your patients.  It's not your location.  It's not the economy.  It's not covid.  You have more control than you think!!2021-02-2430 minFront Desk Goddess DiariesFront Desk Goddess DiariesHow to fill your doctor's scheduleAre you looking at next week and find that the schedule has way too many openings? Or maybe you had some patients call to move their appointment at the last minute. This week's podcast is all about how to fill your schedule by maximizing today's opportunities 2021-02-1015 minFront Desk Goddess DiariesFront Desk Goddess DiariesHow to handle the 'i' word without running off patientsDo your patients rely heavily on their insurance when it comes to deciding whether or not to follow through with treatment? Are you losing patients because you aren't 'in-network'? Do you wish you could wean off of ppo's, but keep procrastinating out of fear? This episode gives you real responses to the insurance questions you hear everyday that will help your retention, increase new patient flow, and result in better case acceptance. 2021-02-0418 minFront Desk Goddess DiariesFront Desk Goddess DiariesWhy 'white space' on your schedule is a good thing!What are the benefits in having a structured schedule, instead of just filling holes? The ability to build your schedule in the dental office around  your life vs. building your life around your schedule.  More profitability Finish on time Happier Patients! Listen in to discover how you can apply a structured schedule to YOUR unique dental practice.2021-01-2021 minFront Desk Goddess DiariesFront Desk Goddess DiariesWhy you should get rid of your 'staff meetings' in 2021Why are staff meetings bad?  They turn in to 'gripe' sessions, you talk about a lot but don't followthrough, and they get in the way of production.   Listen in to find out what you should do to replace your 'staff meetings'. 2021-01-1231 minFront Desk Goddess DiariesFront Desk Goddess DiariesSetting Goals Without Vision Is Worthless! There’s something about ‘new beginnings’ that allows us to shed the past and look ahead. Some vow to ban sugar from their diets or stop using credit cards, while others might aim to spend more time with the kids. It all sounds good, but what do we do when enthusiasm wanes? What do we do when it gets hard? Vision, if we go about it correctly, carries you through the valleys. Putting it simply, setting goals without vision is worthless. Focus of this podcast... What exactly is a vision? How do we write a...2021-01-0819 minFront Desk Goddess DiariesFront Desk Goddess DiariesHow is team drama affecting your team?Do you hate going to work because there’s an ‘energy vampire’ on the team that drains all of the positive energy? Oh… you say there’s no energy vampire on the team? It might just be YOU!2020-12-2222 minFront Desk Goddess DiariesFront Desk Goddess DiariesQuestions you may be asking your patients that are killing your case acceptanceMost of us in the dental industry have been trained to ask questions that really don’t contribute in a positive way to the patient experience, and certainly don’t strengthen patient relationships!2020-12-1520 minFront Desk Goddess DiariesFront Desk Goddess DiariesThe Answer Is NEVER No!This week's episode addresses how to respond to patients that ask for  things that don't necessarily fit our vision when it comes to how we can best serve them. Maybe they want to come in during a time when we can't give them one on one attention, maybe they want to make payment arrangements that would be more appropriate outsourcing, or maybe they want to use insurance in which you aren't on the 'list'. Listen in to find out if you might be saying things that  could be getting in the way of the patient relationship and ev...2020-12-0915 minFront Desk Goddess DiariesFront Desk Goddess DiariesShould we charge a cancelation fee?I'm often asked, ‘should we charge a no-show or cancelation fee’? Well, you could, but I'm not sure you'll really accomplish your objective, which is to create good will, develop raving fans for your practice, and keep a profitable schedule. Cancelations and now shows is One of those challenging topics that is universal. Today I hope to simplify the process and set you up for success!2020-11-2426 minFront Desk Goddess DiariesFront Desk Goddess DiariesHow to Get New Patients Through the DoorWish you had more new patients? Looking for a ‘magic pill’ to increase the number of opportunities? It’s likely right under your nose and doesn’t require any additional marketing dollars! Register for Virtual Front Desk Goddess Retreat - Friday, January 22nd, 2021, 9 am - Noon, Central time https://9p8o81yc.pages.infusionsoft.net or call 800-592-7239 www.bradygroupllc.com2020-11-1726 minThe Hot Key PodcastThe Hot Key PodcastDreams, Marketing, and Taking RisksWe speak to Holly Race about her fantasy debut Midnight's Twins, Kerry Drewery talks about writing The Last Paper Crane, and Patrice Caldwell reads the introduction to A Phoenix First Must Burn. We also hear from Bonnier Books UK's Amy Llambias, who takes us behind the scenes of the publishing industry speaking on book marketing, taking risks, and the current changing retail climate. Plus we hear an extract from Clap When You Land by Elizabeth Acevedo. See acast.com/privacy for privacy and opt-out information.2020-05-2900 min