Shows
The Unique CPABuilding a Growth Culture in Your FirmEpisode 225 of The Unique CPA features Amy Franko, the author of the Amazon Bestseller The Modern Seller and a leading expert in sales strategy for professional services. Though covering a broad range of topics, Randy dives deep with Amy into the challenges and opportunities accounting firms face when building a strong sales and growth culture, noting that sales is often an afterthought in the profession, and how this can stunt the growth potential of firms from the very start. They look at the impact of private equity and mergers and how to approach them as a likely long-term fixture...
2025-08-1929 min
Hablemos de ProspecciónEpisodio 85 - El mindset, productividad y foco para ser un "modern seller" - Entrevista a Amy FrankoEn este episodio de lujo, estuve con mi amiga Amy Franko, y digo amiga porque nos conocimos en OutBound 2024, con quien tuve el placer de compartir escenario como speaker.Amy es especialista en ventas modernas, con mucho foco en el mindset y la productividad, foco de lo que ella llama un modern seller, mismo título de su libro, cuya última edición fue en 2024 (yo lo tengo firmado por ella jeje).Imperdible episodio!
2025-07-1837 min
The Exceptional Sales Leader PodcastEmbracing Self Leadership To Drive Sales Success with Amy FrankoIn this episode of the Exceptional Sales Leader Podcast, I welcome sales strategist Amy Franko to discuss the evolving landscape of sales leadership. We explore the impact of technology and remote communication post-COVID, especially in broadening market horizons and talent acquisition, as well as diving deep into the pivotal role of self-leadership in achieving sales success. Amy shares insights from her journey, pivoting from tech giants IBM and Lenovo to establishing her own firm focused on sales growth strategies. Key themes include the importance of intentional self-leadership, resourcefulness in sales, and leveraging self-awareness to enhance leadership presence, ultimately contributing to...
2025-05-1654 min
Spiraling Up — Marketing For Professional ServicesWould You Rather: B2B Sales Edition + Is Marketing Attribution Real? with Amy FrankoHow do High Growth professional services firms go to market today? Download the 2025 High Growth Study to find out: https://www.hingemarketing.com/highgrowthIn this episode of Spiraling Up, we discuss whether marketing attribution is a myth, inspired by Sherehan Ross’ hot take on LinkedIn which sparked a debate about revenue as a marketing KPI. Then, we welcome author, speaker, and sales strategy expert Amy Franko to play a game of ‘Would You Rather: Sales Edition.’ In this fun, gameshow style interview, we explore sales team dynamics, the importance of integrating technology, and practical tips fo...
2025-04-2357 min
Selling From the Heart PodcastIntentionality and Personal Growth in Sales featuring Amy FrankoAmy Franko is a strategic sales expert, keynote speaker, and author of The Modern Seller. With a background at IBM and Lenovo, she helps mid-market companies elevate their B2B sales strategy and leadership development. Named one of LinkedIn’s Top Sales Voices, Amy blends modern sales techniques with values of trust, authenticity, and long-term relationship-building. Her mission is to raise the bar for sales professionals and empower them to grow through intentional, modern strategies.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, hosts Larry Levine and Darrell Amy welcome back Am...
2025-04-1930 min
The Big Skip Energy PodcastIt's All in Your Head-Strategies for Sales Success with Amy FrankoToday on the Big Skip Energy Podcast, Skip welcomes Amy Franko, a veteran sales expert and author. Amy shares insights from her start in corporate America, working with IBM and Lenovo, to becoming an entrepreneur and sales consultant. She and Skip discuss crucial sales strategies, the importance of focusing on the right customers, and the mental shift required in transitioning from a large organization to entrepreneurship. Amy also gives valuable tips for sales planning, the significance of referral relationships, and offers a downloadable business planning template for listeners.
2024-12-1724 min
Art & Science of Complex SalesNavigating Complex Challenges in Sales │ Amy FrankoJoin us as we welcome Amy Franko, the Founder of Amy Franko Associates to the show for an insightful discussion on navigating sales challenges across various industries. Amy's impressive journey from her early days at IBM and Lenovo to her current role in entrepreneurship offers a wealth of experience. She shares how her initial positions, surrounded by successful female leaders, shaped her approach to enhancing sales strategies for mid-market organizations, particularly in professional services, technology, and manufacturing.
Essential Skills for B2B Sales Success in Complex Markets (7:56)
Paul and Amy discuss the evolving skill sets required for...
2024-12-0635 min
Sales ReinventedTurn Pushback into Progress with Amy FrankoObjections are an inevitable—and valuable—part of the sales process. Amy Franko explains why it's essential to welcome objections from prospects. Often, objections reflect concerns around value, trust, or priorities. Identifying which category the objection falls into can guide how you respond. In episode #430, Amy offers actionable strategies to help you handle objections with confidence. Outline of This Episode [0:58] Common objections salespeople face [3:10] The biggest mistake(s) salespeople make [4:31] How to respond to objections [7:05] The role of empathy in handling objections [9:06] How to handle objections with confidence [11:32] Amy's dos and don'ts for handling objections [15:01] Turning a challe...
2024-11-2720 min
Mastering Modern SellingMMS #113 - Adapting Sales Strategies for the Modern Marketplace with Amy FrankoLeave your commentIn this episode of Mastering Modern Selling, Amy Franko, author of The Modern Seller and a seasoned sales strategist, joins the conversation to discuss how to adapt and excel in the evolving sales landscape. From strategy creation to the integration of sales and marketing, Amy shares actionable insights for professionals aiming to thrive in today’s buyer-centric world. Modern Seller Attributes:Sales professionals must provide exceptional value that intertwines them with the product or service they represent.They should act as trusted advisors, helping clie...
2024-11-2159 min
Sales Gravy: Jeb BlountBoosting Sales with Pipeline Velocity feat. Amy FrankoOn this episode of The Sales Gravy Podcast, JBJ sits down with Amy Franko, a sales expert specializing in the mid-market, to discuss pipeline velocity, qualifying deals, and the importance of asking the right questions in sales.
Amy shares her insights on how to overcome common sales obstacles and provides practical advice for improving sales performance.
Key Takeaways:
– Pipeline Velocity as a Critical Metric: Pipeline velocity is essential for sales success, particularly in the mid-market segment where businesses are reaching for ambitious goals. Monitoring how quickly deals move through the pipeline can significantly impact quarterly and yearly outcomes.
– Balancing Quality and S...
2024-10-2431 min
Sales Gravy: Jeb BlountBoosting Sales with Pipeline Velocity feat. Amy FrankoOn this episode of The Sales Gravy Podcast, JBJ sits down with Amy Franko, a sales expert specializing in the mid-market, to discuss pipeline velocity, qualifying deals, and the importance of asking the right questions in sales.
Amy shares her insights on how to overcome common sales obstacles and provides practical advice for improving sales performance.
Key Takeaways:
– Pipeline Velocity as a Critical Metric: Pipeline velocity is essential for sales success, particularly in the mid-market segment where businesses are reaching for ambitious goals. Monitoring how quickly deals move through the pipeline can significantly impact quarterly and yearly outcomes.
– Balancing Quality and S...
2024-10-2431 min
Industrial Growth InstituteEpisode 30 - Amy Franko on Building an Effective Sales StrategyEpisode 30 - Amy Franko on Turning Sales Strategy Into Profit, Women in Sales, Board Governance over Sales and more
Summary
In this conversation, Ed Marsh interviews Amy Franko, a sales strategist and author, about sales strategy and the role of sales in organizations.
They discuss topics such as leadership, accountability, sales training, and the importance of sales in corporate strategy. Amy emphasizes the need for sales talent on boards and the importance of continuous recruiting.
She also shares insights on:
challenges and opportunities in selling technology and industrial products
sales...
2024-10-021h 17
Rooted In RevenueFrom Wait-and-See to Revenue: Revolutionizing Your Sales ApproachToday, we're diving deep into how Amy Franko helps mid-market organizations create exciting futures by transforming their sales strategies, structures, and teams. We'll explore the concept of strategic prospecting and unpack why it's crucial for building a healthy pipeline.
Amy's going to share some game-changing insights on how to identify and cultivate high-value relationships, and we'll discuss the importance of investing in yourself to sharpen those critical sales and leadership skills.
So whether you're looking to revamp your sales approach, build stronger client relationships, or simply want to stay ahead of the curve in today's...
2024-08-2027 min
Rethinking RevenueEp. 19 | Betting on Yourself | Amy Franko, Founder and Growth Strategist at Amy Franko AssociatesIf you feel stuck in a rut, trying to grow your sales and business, and not seeing the results you want…know you’re not alone! It's like spinning your wheels but not moving forward, and it can be frustrating. You may be putting in the effort, but not getting the personal and professional growth you're aiming for. It's time to break free from this cycle and achieve the success you deserve.
We can think about things all that we want, but until we put it into action and just take the next step and the next step...
2024-06-1434 minSales ReinventedConquer Intentional Cold-Calling Amy FrankoAccording to Amy Franko, cold-calling is simply intentional outreach. Whether you know them or not, it is intentional. You have to find a connection point to take a cold conversation and warm it up. Cold-calling is one of the best and highest uses of your time. Learn how to conquer cold-calling in this episode of Sales Reinvented. Outline of This Episode [0:52] Is cold-calling still relevant? [1:50] Is cold calling an art and a science? [2:56] How Amy prepares for cold-calling [4:35] Amy's effective opening lines [6:01] How to keep a cold call engaging [7:22] Indispensable tools & technology [9:26] Amy's top cold-calling dos an...
2024-05-2216 min
The Woodard Report Podcast: Featuring Heather Satterley and Joe WoodardEpisode 86 - Why don't Accountants love selling? - The Woodard Report PodcastOn this show, Heather speaks with Amy Franko about her journey and insights as a sales strategist. Amy is an expert in modern sales and author of the best-selling book The Modern Seller. About Amy Franko: Amy Franko helps organizations transform sales culture, ignite sales growth, and build high-impact leaders through her strategic selling programs. Recognized as a LinkedIn Top Sales Voice, Amy is the leading expert in modern sales strategies—including in-demand sales training programs, sales strategy, and as a sales keynote speaker and leadership keynote speaker. She guides growth-oriented organizations to significantly improve thei...
2024-05-1533 min
SalesTV Live PodcastMastering Sales StrategyIn this episode of SalesTV Live, we welcome Amy Franko, a renowned advisor, speaker, and best-selling author, to dive deep into the intricacies of sales strategy. Amy shares proven techniques and frameworks that propel organizations towards sustainable sales growth. Learn about the common pitfalls in strategy implementation and discover practical advice on tailoring sales strategies to suit your business’s unique challenges and opportunities. From understanding the importance of environmental awareness to mastering tactical sales processes, this episode offers valuable insights into steering your organization towards its goals despite external pressures and internal constraints. Highlights
2024-04-3025 min
K2 Sales Podcast(REPLAY) Defining your Culture, Amy FrankoWhen we look at companies who are showing increased revenue year over year, experiencing minimal employee turnover and have an overall excitement to come to work, we can dot it line back to a positive culture.Within that, how can we create the same for our sales team? How can we create a culture aligning to our overall company culture, what role does agility play? How can we model the behaviour so that we retain existing member and attract new team members?Tune In to my conversation with Amy Franko, author of The Mode...
2024-01-301h 01
a BROADcast for Manufacturers41: Navigating the Modern Seller's Landscape - with Amy FrankoMeet Amy FrankoAmy Franko is the leader in modern sales strategies. She helps mid-market organizations to grow sales results, through sales strategy, advisory, and skill development programs. Her book, The Modern Seller, is an Amazon best seller and she is recognized by LinkedIn as a Top Sales Voice. amyfranko.comSometimes we believe if we bring an experienced salesperson in, they're just naturally going to know how to do things and we leave it up to chance. It does open it up for risk, right? Absolutely. And and if it's helpful for th...
2023-12-2032 min
The Secret Art of BusinessSports of All Sorts and the Mastery of SalesAmy Franko is the Founder and Owner of Amy Franko Associates, where she helps organizations transform sales culture, ignite sales growth, and build high-impact leaders through her strategic selling programs. With a childhood full of sports and a writing talent, Amy is now an author and is recognized as a LinkedIn Top Sales Voice. Amy is the leading expert in modern sales strategies—including in-demand sales training programs, sales strategy, and as a sales keynote speaker and leadership keynote speaker. She is also the author of "The Modern Seller." https://amyfranko.com/
2023-11-1033 min
Building the Premier Accounting FirmThe Accounting Practice of the Future Needs Business Development Strategy w/ Amy FrankoIn this edition of "Building the Premier Accounting Firm," the host, Roger Knecht, engages in a thought-provoking conversation with Amy Franko, a renowned sales expert and a distinguished LinkedIn Top Sales Voice. Amy imparts her invaluable insights into the realm of sales strategies and the cultivation of a business development mindset tailored specifically for accounting professionals. The discussion commences with Amy drawing a clear distinction between sales and marketing, delineating sales as the direct engagement with potential clients while underscoring marketing's role in establishing general brand recognition. Amy underscores the significance of devising a robust sales strategy...
2023-11-0840 minBuilding the Premier Accounting FirmThis Week on BPAF : Amy FrankoJoin us this Wednesday for a new episode where Roger discusses business development strategy with Amy Fanko.
2023-11-0600 min
Women Your Mother Warned You AboutFinding Your Sweet Spot on the Journey to Mastery with Amy FrankoOn today's episode Gina welcomes long time friend Amy Franko, keynote speaker, author, and Sales and Growth Strategist at Strategic Selling Academy. Gina and Amy discuss the dynamics of effectiveness, leadership, and self-awareness. They reminisce about Amy's past opportunity to co-host the show and her deliberative decision-making process, emphasizing the balance between emotional excitement and practicality. They explain the journey to mastery and the power of consistency in personal growth, highlighting the transition from confidence to cockiness in one's endeavors. Leaders' roles in providing feedback are examined, with a focus on seeking positive feedback, investing in personal c...
2023-10-0539 minSales Gravy: Jeb Blount5 Critical Skill Sets For The Modern SellerA Great Modern Seller Leverages These 5 Skills
In this podcast, Jeb Blount and Amy Franko discuss the importance of modern sellers having strong business acumen and an ownership mindset. They emphasize the value of being able to provide insight to executives based on knowledge of their organization, rather than regurgitating information that can be found online. They also discuss the importance of discipline and habits in maintaining success as a salesperson, especially when working from home. Finally, they touch on the rebirth of field sales and the importance of building strong relationships with leadership.
Instead of simply regurgitating information that...
2023-09-0836 minSales Gravy: Jeb Blount5 Critical Skill Sets For The Modern SellerA Great Modern Seller Leverages These 5 Skills
In this podcast, Jeb Blount and Amy Franko discuss the importance of modern sellers having strong business acumen and an ownership mindset. They emphasize the value of being able to provide insight to executives based on knowledge of their organization, rather than regurgitating information that can be found online. They also discuss the importance of discipline and habits in maintaining success as a salesperson, especially when working from home. Finally, they touch on the rebirth of field sales and the importance of building strong relationships with leadership.
Instead of simply regurgitating information that...
2023-09-0836 min
Sales Secrets#953. Building resilience in sales ft. Amy FrankoIn this empowering episode, we dive deep into the world of sales with the brilliant sales strategist, Amy Franko. With a wealth of experience and insights, Amy reveals the keys to building resilience in the competitive sales landscape. SUBSCRIBE TO THE SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/s...SPOTIFY ► https://open.spotify.com/show/1BKYsQo...YOUTUBE ► https://www.youtube.com/channel/UCVUh...THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADSWEBSITE ► https://www.seamless.ai/LINKEDIN ► ht...
2023-07-3108 min
Conquering Columbus PodcastAmy FrankoAmy is a nationally-recognized sales strategist, author, and keynote speaker. She also has served as chairwoman of the Board of Directors of Girl Scouts of Ohio’s Heartland for four years. In this role, she has overseen a $16 million transformational initiative to build a new STEM and leadership center to transform workforce development. Amy also …
2023-05-2242 min
Selling From the Heart PodcastAmy Franko - Be Genuinely Consultative to Help Clients Achieve Their VisionWelcome to the Selling from the Heart podcast with Darrell Amy and Larry Levine as they sit down with Amy Franko, a sales leader who built a successful B2B career with IBM and Lenovo before pivoting to entrepreneurship with a focus on sales consulting, training, and leadership excellence. Amy is also the author of The Modern Seller.Amy's insight on selling from the heart is centered on sincerity and substance. Not only must salespeople be genuinely consultative to help clients make decisions, but they must also be able to "bring the goods" and have the business...
2023-03-2533 min
Outside Sales TalkThe Modern Seller - Selling in the New Sales Economy - Outside Sales Talk with Amy Franko
Amy Franko is one of the sales industries leading voices, helping organizations transform sales culture and build high-impact sales leaders through her selling programs. She is recognized as a LinkedIn Top Sales Voice and has had a successful B2B sales career, working with global tech companies such as IBM and Lenovo. Her book, The Modern Seller: Sell More And Increase Your Impact In The New Sales Economy was named a top sales book of 2020 by Top Sales World.
In this episode, we’ll be exploring some of the themes from her book.
...
2023-03-2353 min
Sales Leadership PodcastEpisode 216: #215: Amy Franko, Sales Strategy and Culture Expert — Metrics are for Mapping…Using Data to Create the Outcomes YOU Want.Amy Franko has spent the last 16 years working with mid-market sales organizations helping sales leaders worldwide create new sales success standards through sales strategy, advisory, and skill development programs. Her work has been a massive success and she’s emerged as an expert in modern sales strategies. She joins us today to share why too many sales organizations don’t use metrics effectively…and how to fix it. This is an episode that will help you transform how you create value to those members of your team with some tools you can use immediately to make a difference.
You...
2023-02-0859 min
Inspiring Women with Betty CollinsAmy Franko and The Modern SellerAmy Franko helps organizations transform sales culture, ignite sales growth, and build high-impact leaders through her strategic selling programs. Recognized as a LinkedIn Top Sales Voice, Amy is the leading expert in modern sales strategies—including in-demand sales training programs, sales strategy, and as a sales keynote speaker and leadership keynote speaker. She guides growth-oriented organizations to significantly improve their results through B2B sales strategy and sales team skill development.In this episode we find out more about Amy, and why she credits coming from a large family with her success in...
2022-12-1941 min
The Business That Story Built52: How to Become a Modern Seller with Amy FrankoHow to Become a Modern Seller with Amy Franko
Sales Series
In today’s episode, I interview Amy Franko, a leading sales strategist for growth-oriented mid-market organizations. She works with a variety of sectors to grow sales results through sales strategy, assessment, and skill development programs. Her book, The Modern Seller, is an Amazon best seller and she is also recognized by LinkedIn as a Top Sales Voice.
Today’s episode discusses how women entrepreneurs can change the way they think about sales and their own business, find the unique value they have to of...
2022-12-1633 min
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.How to Improve Your Consultative Selling Skills? with Amy FrankoToday's guest in the Expert Insight Interview is Amy Franko. She is a leader in modern sales strategy. She helps mid-market organizations to grow sales through sales strategy advisory skills development programs. Her book "The Modern Seller" is an Amazon bestseller, plus LinkedIn also recognizes her as a top sales voice. Amy and Our host John Golden discuss "How to improve your consultative selling skills."
2022-10-2622 min
Checking Off Your List with Rachel LutherInterview with Amy FrankoAmy Franko is the leading sales strategist for growth-oriented mid-market organizations. She works with a variety of sectors to grow sales results, through both sales strategy and skill development programs. Her book, The Modern Seller, is an Amazon best seller and she is also recognized by LinkedIn as a Top Sales Voice.
Link: The Modern Seller: https://amyfranko.com/the-modern-seller/
Learn more about how our back-office support services can help you meet your business goals at CheckOffYourList.com
Website: COYLwithRachelLuther.com
Music: The Smell Of Success by Shane Ivers – https://www.silvermansound.co...
2022-10-1843 min
K2 Sales PodcastDefining your Culture, Amy FrankoWhen we look at companies who are showing increased revenue year over year, experiencing minimal employee turnover and have an overall excitement to come to work, we can dot it line back to a positive culture.Within that, how can we create the same for our sales team? How can we create a culture aligning to our overall company culture, what role does agility play? How can we model the behaviour so that we retain existing member and attract new team members?Tune In to my conversation with Amy Franko, author of The Mode...
2022-10-181h 01
The Pete Primeau ShowWinter Is Coming! With Mark Hunter & Amy Franko: Episode 89Join Pete with podcast producer Chris Stone from Cast Ahead as they share their experiences from the Outbound 2022 Conference! They will share interviews they had with some of the featured speakers they met with. This includes Mark Hunter, a consultant, sales leadership coach, and best selling author. And also Amy Franko, a keynote speaker, sales strategist, and author for her Amazon best seller book The Modern Seller.
OutBound is the biggest, baddest conference in the Sales Profession and the only conference focused exclusively on sales prospecting, pipeline, and productivity.
Attracting over 2000 attendees from ac...
2022-10-101h 04
Sales Influence PodcastOrganize Your Business Spaghetti with Amy Franko, Sales Influence(r)This episode is sponsored by Bigtincan where I speak with sales consultant Amy Franko on how to sell to today's modern buyer and how to organize your spaghetti in business. #amyfranko #bigtincan
2022-09-0651 min
Accelerate Your Business GrowthSales Enablement Strategy Centers of ExcellenceOur role as modern sellers is to solve our clients’ and prospects’ business challenges. When we do that successfully, we increase revenue growth. Amy Franko joins our host Diane Helbig to talk about how when you develop sales enablement strategy centers of excellence, you'll help your team sell more efficiently and more effectively.Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s...
2022-08-0839 min
Decision VisionDecision Vision Episode 176: Should I Continue Investing in Sales and Marketing in a Recession?- An Interview with Amy Franko, Amy Franko AsDecision Vision Episode 176: Should I Continue Investing in Sales and Marketing in a Recession?- An Interview with Amy Franko, Amy Franko Associates Tempting as it may be to cut expenses such as sales and marketing when faced with the prospect of a recession, Amy Franko argues that is a mistake. Joining host Mike Blake [...]
2022-07-0754 min
Decision VisionDecision Vision Episode 176: Should I Continue Investing in Sales and Marketing in a Recession?- An Interview with Amy Franko, Amy Franko AsDecision Vision Episode 176: Should I Continue Investing in Sales and Marketing in a Recession?- An Interview with Amy Franko, Amy Franko Associates Tempting as it may be to cut expenses such as sales and marketing when faced with the prospect of a recession, Amy Franko argues that is a mistake. Joining host Mike Blake [...]
2022-07-0754 min
Decision VisionDecision Vision Episode 176: Should I Continue Investing in Sales and Marketing in a Recession?- An Interview with Amy Franko, Amy Franko AssociatesDecision Vision Episode 176: Should I Continue Investing in Sales and Marketing in a Recession?- An Interview with Amy Franko, Amy Franko Associates Tempting as it may be to cut expenses such as sales and marketing when faced with the prospect of a recession, Amy Franko argues that is a mistake. Joining host Mike Blake […]
2022-07-0700 min
Conversations with Women in Sales130: Bet on Yourself and You'll Always Win, Amy Franko, Amy Franko AssocAmy Franko is a keynote sales speaker and the author of "The Modern Seller: Sell More and Increase Your Impact in the New Sales Economy" Amy is also the Chair of the Board of Directors of Girl Scouts of Ohio's Heartland where they are building an amazing STEM project for their Girls Scouts which we also discuss. Learn how Amy got into sales as an English and Communication college grad and how she's been drawn to tech during her career. Learn more about Amy at https://amyfranko.com/
2022-06-3023 minWomen Your Mother Warned You AboutTraining, Skill-building, and Listening to Your Voice with Amy FrankoOn today's episode, Gina and Susanna welcome the incredible Amy Franko, sales strategist, consultant, trainer and key note speaker. Amy begins by delving into the mindset of leaders and companies in the current economic climate. There are those that are holding back and shrinking, and there are those that are continuing to invest and grow and leveraging opportunities. She explains that sales strategy and skill development that is championed by company executives are the ones that find the greatest success. They talk about the value of high-quality recruiting, and how losing a sales professional can mean a h...
2022-06-2346 min
Outbound SquadAmy Franko on prospecting and being a better conversationalistAmy Franko is the Sales Strategy Consultant of Amy Franko Associates. In this episode, Amy talks to us about the importance of being a great conversationalist in your cold calls and how to be more process-oriented in your approach.Connect with Amy on LinkedIn here and Amy Franko Associates here.Resources mentioned in the episode:
Show Notes Page Here are three more ways to get help with your prospecting:
Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15...
2022-04-1255 min
Sales Enablement PRO: Book ClubBook Club: Amy Franko on Enabling Reps for the Modern Selling LandscapeOlivia Fuller: Hi and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia. Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs.
As the sales economy has shifted, so have the ways that buyers engage with salespeople and this means that the skills and tools that salespeople need to be successful today are constantly evolving and sales enablement can be the key to equip teams for high performance. Amy...
2022-03-3000 min
Sales Enablement PRO PodcastBook Club: Amy Franko on Enabling Reps for the Modern Selling LandscapeOlivia Fuller: Hi and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia. Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs.
As the sales economy has shifted, so have the ways that buyers engage with salespeople and this means that the skills and tools that salespeople need to be successful today are constantly evolving and sales enablement can be the key to equip teams for high performance. Amy...
2022-03-3000 min
Confessions of a Serial SellerCOSS95 - Amy FrankoAmy Franko is a keynote speaker, sales strategist, and author specializing in B2B sales and sales leadership development. She works with professional services, insurance, and technology organizations to accelerate their growth results. With over 20 years of client-facing sales experience, Amy began her career with global companies IBM and Lenovo before pivoting into entrepreneurship. Her book of business includes some of the world’s most recognizable brands. Her book, The Modern Seller, is an Amazon best seller and was also named a top sales book by Top Sales World. She is also recognized by LinkedIn as a Top Sales Voice.
Jo...
2022-03-1126 min
Field Sales UnscriptedMoving the Needle with Skill Based Sales Development with Amy FrankoGet FREE Sales Leadership Resources at go.transformedsales.com/podIn this episode of the Science of Selling STEM, I had a chat with Amy Franko, a keynote speaker, sales strategist, and author specializing in B2B Sales and Sales Leadership Development. She works with professional services, insurance, and technology organizations to accelerate their growth. With over 20 years of client-facing sales experience, Amy began her career with global companies such as IBM and Lenovo before taking a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group. Since that time, the company brand offerings have evolved. I...
2022-02-1633 min
Succession StoriesSolving the Rainmakers Dilemma with Amy FrankoIf a high percentage of your company's revenue is undertaken personally by you or your fellow equity holders, you're a Rainmaker. You've got a strong ability to influence customers, but you may be lowering your company's value. Amy Franko is a strategic sales expert and author of The Modern Seller. Listen in as Laurie Barkman and Amy talk about the challenge of The Rainmaker's Dilemma, traps to avoid, and actions you can take to increase your company's value. Listen in to learn more about: Understanding The Rainmaker's Dilemma and impact on business value Architecting a...
2021-11-2931 min
Universal Sales TruthsAmy Franko, CEO at Amy Franko AssociatesAmy Franko is a strategic sales expert and keynote speaker. As a sales leader, Amy Franko built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group. In this episode, we talked about the Universal Sales Truths that were true yesterday, are true today, and will be true tomorrow. Take a listen to the episode to find out which universal sales truths Amy talked about.
2021-09-1029 min
The Why And The BuyModern Selling... With Purpose with Amy FrankoAmy Franko joins the show today. She is a CEO, top keynote speaker, sales consultant and best-selling author of an amazing book called 'The Modern Seller.' This may set off thoughts of new data tools and technology to map out every facet of your sales process. But not so fast. Jeff and Amy have a discussion that dives deeper into the proper balance of leveraging the right tech while keeping the human connection that cannot be replaced. 'The Modern Seller' is more relevant and relatable today than it was when it first hit the shelves almost...
2021-09-0128 min
Moneyball ManagerAmy FrankoAmy Franko joins to take us through her career as an top producing sales rep and eventually into entrepreneurship. Amy spent portions of her sales career with IBM and Lenovo before founding a sales training and consulting firm: Amy Franko and Associates. She's a top LinkedIn Sales Voice, and a #1 bestselling author of the book "The Modern Seller."
2021-07-2049 min
Manage SmarterAmy Franko: The Modern Seller-How To Become OneAmy Franko is the Founder & CEO of Amy Franko Associates. With over 20 years of client-facing sales experience, Amy’s career includes sales roles with global companies IBM and Lenovo before pivoting into entrepreneurship. Today her firm works with mid-market technology and professional services organizations to grow sales results, through both sales strategy and skill development programs. Her book, The Modern Seller, is an Amazon best seller and was named a top sales book by Top Sales World. She is also recognized by LinkedIn as a Top Sales Voice. In this episode, Audrey, Lee and Amy discuss: · ...
2021-06-1324 minWomen Your Mother Warned You AboutInvest In Yourself with Amy FrankoToday's guest wasn't born a "Woman Your Mother Warned You About." But she grew into it after starting her career at IBM, working for, and alongside confident, successful women. Then becoming an entrepreneur taught her to actively take opportunities and not sit by and wait for them. Amy Franko, keynote speaker, sales strategist and best selling author joins Gina and Rachel to talk about her new book, The Modern Seller, the importance of having a coach, investing in yourself, and knowing the difference between a pattern and a rut. Plus! Amy reveals pieces of her...
2021-05-2052 min
Conversational SellingAmy Franko | Become a Modern SellerAmy Franko is our guest on this week’s episode. Amy is a sales strategist, speaker, and bestselling author of the #1 New Release, The Modern Seller. She was also named LinkedIn’s 2019 Top Sales Voice. Amy helps B2B sellers with her dynamic style, practical experience, and blend of current research and fresh insights. It has been her personal mission and goal to bring her learning and development background to help organizations and individual sellers fill the skills gap in the market and we are so excited to be speaking with her!Amy has created a stra...
2021-05-1821 min
PDAgroup SpotcastSpecial: A Modern Selling Approach to Account Growth with Amy FrankoListen to this special episode, when Top Sales Voice Amy Franko and Britta Lorenz have a conversation about the modern seller’s approach to account planning. Amy shares the five key capabilities you need to amplify your sales success. Modern sellers are 🌻 agile, 🌻 entrepreneurial, 🌻 holistic, 🌻social, and 🌻ambassadors. Bitta gives you an introduction to PDAgroup's design thinking based Account Planning Methodology combined with Membrain.com's Account Growth Workflow. This proven methodology is 🌻 customer-centric 🌻 supports account executives to achieve their goals 🌻 a step by step approach 🌻 creates a reliable pipeline w...
2021-01-2225 min
PDAgroup SpotcastTeaser: A Modern Selling Approach to Account Growth with Amy FrankoListen to our expert talks and gain valuable insights from top sales and marketing experts and learn from their extensive experience in our brand new podcast!Inspired by Kevin MacLeodLink: filmmusic.io/song/3918-inspired
2021-01-1701 minTHRIVEal PodcastsEpisode 114In Episode 114, Jason Blumer and Greg Kyte host the annual secret stash episode. All year we have asked our guests the same question: what is one mistake that you made, but learned the most from? Thank you Carl Peterson, Ryan Lazanis, Morra Aarons-Mele, Eric Killian, Fridrik Larsen, Rob Moore, Marcus Sheridan, Donny Shimamoto, Amy Franko and Marc Champagne!
Thank you to our sponsors for supporting the Thrivecast! Learn more about them by visiting Intuit, Bill.com and Receipt Bank
2020-12-2300 min
GTM Made Simple748. Making it Personal: Sales Success Through PersonalizationWhen you get a template email with your name haphazardly pasted at the top, how do you react?
For most people, that lifeless document is heading straight into the spam folder.
If you want people to respond, you’ve got to make it personal.
In this Takeover episode, host Sanjana Murali speaks with Amy Franko, Founder & CEO at Amy Franko Associates and Author of The Modern Seller, about how to implement better personalization in your sales outreach and prospecting.
For more episodes like this one, join our friends at the Limitless Podcast: https://podcasts.apple.com/in/podcast/limitless-a-sales-and-marketing-podcast/id1493376502
2020-12-0727 min
GTM Made Simple748. Making it Personal: Sales Success Through PersonalizationWhen you get a template email with your name haphazardly pasted at the top, how do you react?
For most people, that lifeless document is heading straight into the spam folder.
If you want people to respond, you’ve got to make it personal.
In this Takeover episode, host Sanjana Murali speaks with Amy Franko, Founder & CEO at Amy Franko Associates and Author of The Modern Seller, about how to implement better personalization in your sales outreach and prospecting.
For more episodes like this one, join our friends at the Limitless Podcast: https://podcasts.apple.com/in/podcast/limitless-a-sales-and-marketing-podcast/id1493376502
2020-12-0727 min
Sales Game Changers | Tips from Successful Sales LeadersWhy the Jungle Gym Approach to Your Sales Career is the Way to Go with Agile Selling Expert Amy FrankoThis is episode 296. Read the complete transcript on the Sales Game Changers Podcast website. AMY'S INSIGHTS FOR EMERGING SALES LEADERS: "See your career as a jungle gym versus a ladder straight up. Especially for women in sales and women in really any role, our careers take winding paths. There is almost never a straight up type of career path so it's taking on a different mindset and then set an action that says, "I'm going to see my career as this very holistic thing, it's not just this small slice point in time here." You...
2020-11-3044 minSales Game Changers | Tips from Successful Sales LeadersThree Things You Can Do to Bust Out of Old Patterns That Are No Longer Working with Sales Agility Expert Amy FrankoThis is episode 283. Read the complete transcript on the Sales Game Changers Podcast website here. AMY'S TIP TO EMERGING SALES LEADERS: "To build sales agility, you have to bust old patterns maybe with the help of a coach or your sales leader, finding the things that are no longer working for you in your sales life. Is there a routine that used to work that no longer works? Is there something that is your stuck point? Second, understand "strategic feed," which is the ability to simultaneously look forward into the future and also be able...
2020-10-2743 minTHRIVEal PodcastsEpisode 112In Episode 112, Jason Blumer and Greg Kyte welcome Amy Franko to the Thrivecast. Amy Franko is sales expert and author of The Modern Seller. Amy guides Jason and Greg on where to start if you feel like you are stuck moving forward with your client list. Amy also shares her tips with keeping your firm agile during times where pivoting is a must.
2020-10-2500 min
THRIVEal PodcastsEpisode 112In Episode 112, Jason Blumer and Greg Kyte welcome Amy Franko to the Thrivecast. Amy Franko is sales expert and author of The Modern Seller. Amy guides Jason and Greg on where to start if you feel like you are stuck moving forward with your client list. Amy also shares her tips with keeping your firm agile during times where pivoting is a must.
2020-10-251h 11
PDAgroup SpotcastExpert Talks Sales: Offering & Presentation with Amy FrankoOur sales proposal is an opportunity to show the customer how well we understand their business and what they want to accomplish. It is our opportunity to offer a solution that will take the customer where they want to be. In the course of PDAgroup's Expert Talks series, Britta Lorenz and Amy Franko, sales strategist and author specializing in B2B sales, talked about what qualifies as a modern seller and explored the do's and don'ts for a standout sales proposal.Do you want to learn more about sales enablement? Watch the next episode or contact us, to...
2020-10-1533 min
Limitless: A Sales and Marketing PodcastEp 42: Personalization in sales outreach and prospecting (with Amy Franko, Sales Leader and Bestselling Author)Tune in for another replay version of the Limitless webinar featuring Amy Franko, the bestselling sales author.
• The key differences between cold emails that work and that doesn’t
• Why does personalization work in sales outreach - every single time
• Misconceptions that people have about personalization in sales outreach
• What motivated Amy Franko to start creating videos?
• Amy’s take on the future of Sales, as businesses are becoming more global and digital every day
2020-10-1554 min
The Wealthy Speaker Podcast – Jane AtkinsonSelling Speeches Under Fire with Amy FrankoQuote: “Make decisions from where you want to be, instead of from where you are.” Amy Franko Working well when things in our personal life are in turmoil isn’t easy, but sometimes the show must go on. On this episode of The Wealthy Speaker Show, I welcome my long-time friend and colleague, Amy Franko to talk about how to keep going in times of crisis. Amy is a strategic sales expert and keynote speaker. As a sales leader, Amy built a successful and lucrative B2B sales career with global tech giants...
2020-07-3032 min
unsuitable on Rea RadioModern Business Development Through DisruptionWe’ve all experienced disruption lately. But, as they say, the show must go on. So, if you want to grow your business, you must find ways to continue the important job of business development, even when everything has changed.Our expert guest on this episode of unsuitable is Amy Franko, author of the Amazon best-seller “The Modern Seller.” Amy discusses business development during disruption, how to organize your pipeline, how to stay in front of clients and rise above the noise, and how to help your customers prioritize what’s most important right now.Listen t...
2020-06-1526 min
Unleash Your Presence podcastEpisode 20: Amy FrankoNamed to LinkedIn’s Top 10 Sales Voices, Amy Franko is a sales strategist and keynote speaker specializing in B2B sales. She works with professional services organizations to accelerate growth results. Her book, The Modern Seller, is an Amazon best seller.
Resource - amyfranko.com
2020-06-0509 min
The Engaged Prospect Podcast5 Traits of the Modern Seller: EP Podcast interview with Amy Franko, author of "The Modern Seller"In this episode, Dan Hersh sits down with Amy Franko, award winning author of "The Modern Seller" and dynamic speaker and strategic sales leader. Amy shares with us these five traits, and discusses how each of them can help us become better professionals and higher performing salespeople. These traits, or dimensions as Amy calls them, are developed as sellers to become:
Agile
Entrepreneurial
Holistic
Social
Ambassador
2020-05-2951 minLimitless: A Sales and Marketing PodcastEp 16: Personalization in Sales Outreach and Prospecting (with Amy Franko, Founder & CEO at Amy Franko Associates)- Sales outreach and cold emails are an integral part of any business. Here is why?
- The difference between cold emails that work and that don't.
- Reasons why personalization works in sales outreach, always!
- Misconceptions that people have about personalization in sales outreach.
- What motivated Amy Franko to start creating videos?
- Amy’s take on the future of Sales, as businesses are becoming more global and digital every day.
________
Check out our #limitless webinar series: https://www.hippovideo.io/webinars.html
Learn more about Hippo Video: www.hippovideo.io
Visit: https://www.hippovideo.io/podcasts/listen-now.ht...
2020-05-2825 min
She's Got MoxieAmy Franko – Selling During The 'Restart' With The Author of The Modern SellerAmy is an entrepreneur and best-selling author of the award-winning book, The Modern Seller. Today, she is back for an encore interview to talk about how to ease into the sales and how to feel comfortable and confident as businesses start to reopen across the nation. "People with a strong network rise above the noise." - Amy Franko. Learn more about this episode at joychudacoff.com/116
2020-05-2026 minShe's Got MoxieAmy Franko – Selling During The ‘Restart’ With The Author of The Modern SellerAmy is an entrepreneur and best-selling author of the award-winning book, The Modern Seller. Today, she is back for an encore interview to talk about how to ease into the sales and how to feel comfortable and confident as businesses start to reopen across the nation. "People with a strong network rise above the noise." - Amy Franko. Learn more about this episode at joychudacoff.com/116
2020-05-2026 min
Revenue Growth PodcastAmy Franko-Escaping the Commodity TrapAt some point, every sales person and marketer feels like they are being pulled into the commodity trap with increasing pressure on margins. Amy Franko, author of The Modern Seller: Sell More And Increase Your Impact In The New Sales Economy, shares relevant lessons she learned from her experience in the computer industry. You'll discover new ideas to help you succeed as we explore the five attributes of successful modern sellers.
FREE AUDIOBOOKGet instant access to the Revenue Growth Engine audiobook to get ideas to accelerate your growth. www.revenuegrowthengine.com/book ...
2020-05-1335 min
The Entrepreneurial CPA PodcastBeing A Modern SellerDo you wonder now more than ever how to use this time during covid-19 to talk to your clients about solutions and opportunities in a process that allows you to add value, be seen as relevant, and get paid? You are not alone, learn from our guest co-host Amy Franko how to set yourself up as as solution provider vs. a technical and add value.
Subscribe To "The Entrepreneurial CPA Channel Newsletter": http://bit.ly/c3nwltr
Subscribe To "The Entrepreneurial CPA Podcast" on iTunes HERE: http://bit.ly/ecpapodcast
Subscribe To "The...
2020-04-2917 min
2020-01-3055 min
Business of Architecture Podcast4 Steps to Effective Business Development with Amy FrankoDeveloping new business is an essential part of a successful architecture firm. In fact, it could be said that the caliber of projects you win is directly applicable to your ability to develop new business. On today's episode, we're joined by Amy Franko, a professional business development trainer. On this podcast, Amy outlines a four-step process for successful business development. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and ful...
2020-01-0639 minBusiness of Architecture Podcast4 Steps to Effective Business Development with Amy FrankoDeveloping new business is an essential part of a successful architecture firm. In fact, it could be said that the caliber of projects you win is directly applicable to your ability to develop new business. On today's episode, we're joined by Amy Franko, a professional business development trainer. On this podcast, Amy outlines a four-step process for successful business development. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and ful...
2020-01-0639 min
Simply TaxThe Modern SellerThe modern business world is often described as crazy busy with constant change and shifting priorities. Learn how to cut through the static of this tumultuous new normal as guest Amy Franko returns to the podcast. She and host Damien Martin explore the skills necessary to help you better execute on the tactical aspects of selling in this modern environment. Here’s what’s covered: Who is Amy Franko, and how did she become an educator on sales and leadership @ 1:59 How to spot an entrepreneurial inflection point @ 6:11 The experience of writing and publishing a book @ 6:49 Who should read Amy’...
2019-11-2140 min
She's Got MoxieAmy Franko - A Top Sales Blogger, Amazon Best-Selling Author, Sales Expert and EntrepreneurAmy Franko shares incredible business and sales advice, tips on building your network and using social media for business growth and much more. "If you want to build the skill, you can. It is the habits that you put into your everyday relationship building that becomes the 'how'." - Amy Franko. Learn more at joychudacoff.com/78
2019-07-2440 minShe's Got MoxieAmy Franko - A Top Sales Blogger, Amazon Best-Selling Author, Sales Expert and EntrepreneurAmy Franko shares incredible business and sales advice, tips on building your network and using social media for business growth and much more. "If you want to build the skill, you can. It is the habits that you put into your everyday relationship building that becomes the 'how'." - Amy Franko. Learn more at joychudacoff.com/78
2019-07-2440 min
Selling From the Heart PodcastAmy Franko-My Journey to Becoming a Modern SellerFinding herself stuck in the quicksand of selling in a commoditized market, Amy Franko knew she had to do something different. This began her journey towards becoming a modern seller that is agile, entrepreneurial, holistic, social, and an ambassador. Fortunately, she documented her journey in her new book, The Modern Seller. You're going to love the episode. It's packed with so much insight that you may want to take some notes! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
2019-05-1830 min
Agency Nation RadioHow to Protect Your Sale With Multiple RelationshipsIf you only have one, there's a good chance you're relying too much on that person and risking the sale. Instead, it's generally a good idea to make sure you know how to get a hold of a couple other human beings from the account. The more people you have rooting for you, the less likely it is for that account to be able to walk out the door. No matter what happens, your goal is to leave as many people as possible who want to continue a conversation. That's what...
2019-05-1732 min
Change Your MindsetAmy Franko | Cultivating The Modern Seller Mindset & Skill SetMy guest today is Amy Franko, who is a strategic sales expert, author, and keynote speaker. Amy had a successful business-to-business sales career with global technology companies like IBM and Lenovo before, in 2007, she pivoted into entrepreneurship and launched the training firm Impact Instruction Group. Now, Amy works with professional service firms, helping them grow business development results and build firm leaders. Amy also recently released a book, The Modern Seller, which is not a book about prospecting or negotiating skills. It's a book that explores the five skill sets that individuals and organizations need in order...
2019-05-1344 min
Minds On B2BEpisode 07: What it Takes to Become a Modern SellerGUEST BIO:
Amy Franko
Founder & President | Impact Instruction Group
Author of The Modern Seller
Amy Franko built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group. She knows what it’s like to build a book of business and a Fortune 1000 client base from the bottom up. She has successfully navigated that steep curve, consistently selling 5-to-7 figure engagements with repeat business and loyal cli...
2019-03-2624 min
The Entrepreneurial CPA PodcastEntrepreneurial CPA Podcast: Amy FrankoDo you know what it means to be a modern seller? Do you know the 5 dimensions of a modern seller? You don't yet, but you will after listing when we sit down with Amy Franko on the latest episode of the Entrepreneurial CPA Podcast.
Want a free chapter of her book? Go to https://amyfranko.com/the-modern-seller/ and click on the “book:” link at the top to download your copy.
Subscribe To "The Entrepreneurial CPA Channel Newsletter": http://bit.ly/c3nwltr
Subscribe To "The Entrepreneurial CPA Podcast" on iTunes HERE: http://bit.ly/e...
2019-03-2638 min
Rooted In RevenueWhich comes first - the why or the how in the first presentation?
Susan welcomes back author and impact training expert, Amy Franko, as a follow up to the book launch episode for The Modern Seller. Update on her book, wildly successful launch propelled her into the number one position for Kindle downloads in the category of Sales Techniques. We've continued to follow her tips, posts, appearances and the topic of The Why and the How came up. Her blog post titled, "What Distinguishes a Standout Seller?" led to this interview. There is not one answer, but Amy helps you determine the questions to have ready in order t...
2019-02-1422 min
The Scott King ShowHow to Differentiate Sameness – Amy FrankoAmy Franko (@AmyFranko) built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group. Amy specializes in sales training and leadership development programs and is the author of The Modern Seller. Amy talks with […]
The post How to Differentiate Sameness – Amy Franko appeared first on Scott King.
2019-01-1000 min
The Scott King ShowHow to Differentiate Sameness – Amy FrankoAmy Franko (@AmyFranko) built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group. Amy specializes in sales training and leadership development programs and is the author of The Modern Seller. Amy talks with [...]
2019-01-1026 min
The Scott King ShowHow to Differentiate Sameness – Amy FrankoAmy Franko (@AmyFranko) built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group. Amy specializes in sales training and leadership development programs and is the author of The Modern Seller. Amy talks with me about sameness, differentiation, time management and continuing education.Questions During Podcast* What is a modern seller? What makes them different?* How much does a modern seller need to differentiate themselves? Is it a big or small difference?* What tips do...
2019-01-1026 min
Leaders Of TransformationAmy Franko: The Modern SellerAs a sales leader, Amy Franko built a successful B2B sales career with global technology companies IBM and Lenovo. She then pivoted into entrepreneurship in 2007, launching a training firm, Impact Instruction Group. Known for her energetic style and practical experience, Amy is keynote speaker and author specializing in B2B sales and leadership. Her firm's sales training and leadership programs blend current research and real-world application for some of the world's most recognizable brands. She works with professional services firms, to help them grow business development results and build firm leaders. In today's conversation, w...
2018-12-1049 minLeaders Of TransformationAmy Franko: The Modern SellerAs a sales leader, Amy Franko built a successful B2B sales career with global technology companies IBM and Lenovo. She then pivoted into entrepreneurship in 2007, launching a training firm, Impact Instruction Group. Known for her energetic style and practical experience, Amy is keynote speaker and author specializing in B2B sales and leadership. Her firm's sales training and leadership programs blend current research and real-world application for some of the world's most recognizable brands. She works with professional services firms, to help them grow business development results and build firm leaders. In today's conversation, w...
2018-12-1049 min
The Wealthy Speaker Podcast – Jane AtkinsonThe Modern Seller in the Speaking Business with Amy FrankoWe welcome Amy Franko, on this episode of The Wealthy Speaker Podcast, to talk about sales and how to accelerate new business wins and expand growth in existing clients. Amy is the founder and president of Impact Instruction Group. As a sales leader, Amy Franko built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship in 2007, launching a training company, Impact […]
The post The Modern Seller in the Speaking Business with Amy Franko appeared first on Jane Atkinson.
2018-11-2942 min
Sales Strategy & Enablement by Revenue.ioWhat Makes a Modern Seller? with Amy FrankoAmy Franko, sales & leadership keynote speaker and author of the new book, The Modern Seller: Sell More and Increase Your Impact in the New Sales Economy, joins me on this episode.
2018-11-1438 min
In the ArenaThe Top 5 Sales Skills of Modern Sellers, with Amy Franko – Episode #126Amy Franko is an author, speaker, and expert in modern selling and sales skills. She’s put her most recent observations and lessons-learned as a sales consultant and trainer into print in her new book, “The Modern Seller.” In this conversation, Amy and I discuss the top 5 skills every modern seller needs to have in their arsenal as well as why sales professionals need to think like an entrepreneur these days - and why it’s not always glamorous. In Amy’s words, modern sales skills must be applied holistically - a concept that surprised me in both its simplicity and its im...
2018-11-0929 minIn the ArenaThe Top 5 Sales Skills of Modern Sellers, with Amy Franko – Episode #126Amy Franko is an author, speaker, and expert in modern selling and sales skills. She’s put her most recent observations and lessons-learned as a sales consultant and trainer into print in her new book, “The Modern Seller.” In this conversation, Amy and I discuss the top 5 skills every modern seller needs to have in their arsenal as well as why sales professionals need to think like an entrepreneur these days - and why it’s not always glamorous. In Amy’s words, modern sales skills must be applied holistically - a concept that surprised me in both its simplicity and its im...
2018-11-0929 min
Same Side Selling Podcast155 | Modern Sales & Marketing Techniques, Amy FrankoAmy Franko has a keen sense of the ways in which B2B sales are changing. After all, today's business landscape looks a lot different than it did a decade ago. Companies don't simply buy products any more. Instead, they seek out long-term relationships with other companies, hoping that their investment will give them a competitive advantage.
Of course, these changes create all kinds of challenges for salespeople. In order to thrive, sellers and sales leaders must adopt new techniques. But what do those techniques look like? What skills do today's salespeople need?
On today's episode of Same Side Selling...
2018-08-1930 min