Shows
The Speed of Culture PodcastHow Carnival Cruise Lines is Navigating the Future of Travel with CMO, Amy Martin ZiegenfussIn this episode of The Speed of Culture, Matt Britton sits down with Amy Martin-Ziegenfuss, Chief Marketing Officer at Carnival Cruise Lines. Amy shares insights into how Carnival successfully navigated the post-pandemic travel surge, the brand's approach to customer segmentation, and how they tap into the creator economy to bring their onboard experiences to life.Follow Suzy on Twitter: @AskSuzyBizFollow Amy Martin-Ziegenfuss on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show...2024-10-2925 min
Clout for GoodAmy Martin Ziegenfuss, Chief Marketing Officer, Carnival Cruise LineDavid sits down with Amy Martin Ziegenfuss, Chief Marketing Officer, Carnival Cruise Line.Clout for Good Website LinkedIn Instagram Facebook David H. Dancer LinkedIn 2024-01-1730 min
Wharton Marketing MattersHilton SVP, Global Brand & Enterprise MarketingAmy Martin Ziegenfuss, Senior Vice President of Global Brand & Enterprise Marketing at Hilton joins Marketing Matters to talk about their First Global Brand Platform “Hilton. For the Stay” Putting the Hotels Back into Hotel Marketing! Hosted on Acast. See acast.com/privacy for more information.2022-08-1222 min
How CMOs Commit with Margaret MolloyTransformation with CMOs Linda Boff (GE), Amy Martin Ziegenfuss (Hilton), Douwe Hilarius (Meritor), Stephanie Buscemi (Salesforce), and Mayur Gupta (Gannett)S1, Ep 9: July 23rd. Margaret Molloy is joined by: Linda Boff (Chief Marketing Officer, GE), Amy Martin Ziegenfuss (VP, Global Brand Marketing, Hilton), Douwe Hilarius (Director of Product Strategy, Marketing & Comms., Europe, China, Japan, ASEAN, Meritor), Stephanie Buscemi (Chief Marketing Officer, Salesforce) and Mayur Gupta (Chief Marketing & Strategy Officer, Gannett). The panel explores marrying purpose and action and how crisis is pushing marketing back to its basics. The CMOs also share their commitments by answering the following question: “As we look to the future, how are you defining brand? And what is your commitment to making sure brand plays the ro...2020-08-2859 min