Shows
The Amy Porterfield ShowYour Copy's Too Safe - Here's How to Fix It (And Finally Sound Like You)When Your Copy Evolves, So Does Your Business
In this episode, I share how shedding "safe" copy transformed my business. From sharpening your brand message to showing up as your unapologetic self, I dive into the copywriting strategies that helped me write with more clarity, confidence, and connection.
You’ll learn how to channel bold, emotionally resonant messaging that doesn't just attract your audience—it moves them to act. I break down lessons from standout copywriters and marketers like Marie Forleo, Gary Vee, and Veronica Romney, and explain how to apply these prove...2025-07-0129 minThe Amy Porterfield ShowDesign Like a Big Brand, on a Small Budget with Jen OlmsteadThe Website Upgrade Your Business Has Been Waiting For
Want a brand that instantly builds trust and makes you money? It all starts with your website.
In this episode, I’m joined by Jen Olmstead, co-founder and lead designer of Tonic Site Shop. Jen is a design powerhouse with a journalism background, and she’s here to show you how to incorporate your story into every corner of your brand. We talk personal newsletters, visual branding, and how to make your audience feel like they already know and trust you—...2025-06-2441 minThe Amy Porterfield ShowThe Pressure to Keep Winning (and What It’s Costing You) with Patrick LencioniWhat Helped Me Trust My Team, Protect My Energy, and Step Into True Leadership
I’ll be honest—this conversation with Patrick Lencioni shook me (in the best way). If you’ve ever felt like running your business is way harder than it should be, or like you’re carrying the weight of every single task on your back, this episode is going to be a game changer.
Patrick introduces his powerful framework called the Six Types of Working Genius. It helped me understand why certain parts of my business...2025-06-1753 minThe Amy Porterfield ShowNot Burned Out, But Not Excited. Now What?Joy Is Not a Reward for Success — It's a Tool That Drives Sustainable Success
In this episode, I’m talking to the version of you who’s not completely burned out…but you’re definitely not lit up either. You’re just fine. You’re checking off the to-dos without that sense of momentum, joy, or excitement that once fueled your business.
Sound familiar? You’re not alone — and the good news is I have a plan to help you get you your spark back.
This episode is a...2025-06-1031 minThe Amy Porterfield ShowLand Big Media - No PR Team Required with Susie MooreThe New Visibility Strategy That Doesn’t Require Hustling, Performing, Or Pretending
Let’s be honest—social media can feel like a never-ending hamster wheel, and trying to “beat the algorithm” is exhausting. That’s why I wanted to have a real conversation about an entirely different visibility strategy—one that actually works and doesn’t rely on social media at all.
In this episode, I sit down with my dear friend and media expert Susie Moore to talk about how to land incredible media opportunities that grow your audience and your email list—without needing a PR agenc...2025-06-0550 minThe Amy Porterfield ShowThe Bridge Offer Strategy: Your Missing Link to Move SalesThe Simple Shift That Turned My Low-Converting Offer Into Scalable Success
Let me say something that might feel like a relief: you don’t need more offers. What you actually need is a clear path for your audience to say yes.
In this episode, I’m sharing a massive mindset and strategy shift I made in my own business—one that took me from trying to push the “perfect” pre-course product to finally understanding how to guide my audience in a way that felt seamless (and profitable).
2025-06-0336 minThe Amy Porterfield ShowThis One Strategy Helps You Sell Without Feeling Salesy with Colin BoydHow To Own the Room, Build Trust, and Convert—With Just One Signature Story
Whether you're hosting a webinar, guesting on a podcast, or stepping onto a live stage, your ability to sell starts with mastering the art of connection.
In this episode, I sit down with Colin Boyd, international speaker and business mentor, for a high-impact conversation about how to sell from any stage without feeling pushy or performative.
Colin reveals why traditional teaching-heavy presentations often miss the mark, what most entrepreneurs get wr...2025-05-2758 minThe Amy Porterfield ShowHow to Stop Losing Customers As They Grow (and How to Keep Them for Life)What If Your Biggest Growth Opportunity Was Rethinking How Your Customer Actually Moves Through Your Business?
If your business growth feels stalled, the issue might not be your funnel, ads, or webinar strategy — it could be that your ideal customer has outgrown you. In this episode, I introduce a powerful reframe around how to think about your customer journey. Instead of treating your ICA (ideal customer avatar) like a static snapshot, I show you how to evolve your messaging, offers, and marketing strategy alongside your audience.
I pull back th...2025-05-2042 minThe Amy Porterfield ShowThe $500K Blueprint: What to Audit, Fix, and Focus On NowClarity Over Guesswork: The CEO-Level Questions You Should Be Asking
What if the only thing standing between you and your next big leap in business is how you see your business?
I’m joined by powerhouse business strategist and five-time Forbes business coach Jessica Marx. Together, we unpack what it really takes to scale with clarity, confidence, and profitability. Whether you’re currently bringing in $250K and aiming for $500K, or already eyeing seven figures, Jessica shares the same audit strategies she uses with 7- and 8-figure clients — but tailor...2025-05-131h 00The Amy Porterfield ShowIt’s Not Just You: Why Online Business Feels Different Right NowWhat This Season of Change Makes Possible for You and Your Business
The online marketing landscape is shifting—and if you’ve been feeling like your go-to strategies aren’t working the same way they used to, you’re not alone. But here's the truth: this evolution is your invitation to get smarter, more agile, and more profitable than ever before.
In this episode, I sit down with my dear friend Jenna Kutcher to unpack what’s really happening in the world of digital marketing—from shrinking webinar show-up rates to why...2025-04-2953 minThe Amy Porterfield ShowI Was Bored with My Own Emails… So I Did ThisI’m Retiring My Old Podcast Newsletter – And Here’s Why.After 10+ years of writing weekly episode recaps, it started feeling like a chore… and if I wasn’t loving it, I know you weren’t either.In this bonus episode, I’m sharing what’s replacing it: a fresh, personal newsletter that feels like a note from a friend. Think behind-the-scenes stories, lessons I’m learning in real-time, and juicy convos from group chats and Slack threads.If you’re craving more connection, realness, and insigh...2025-04-2812 minThe Amy Porterfield ShowSubject Lines That Stop the Scroll: Jay Schwedelson’s Secrets RevealedYour Emails Deserve More Opens, Clicks, and Sales—Here’s How to Get ThemAI is making us feel less and less connected with brands, but personal newsletters are changing the game. With a 48% higher open rate and 30% more click-throughs than traditional brand emails, personal newsletters are becoming the ultimate way to break through the noise and build trust with your subscribers.Email marketing expert Jay Schwedelson joins me to share step-by-step how you can implement unconventional and super impactful strategies to revitalize your email marketing efforts. You'll discover what...2025-04-2254 minThe Amy Porterfield ShowHow to Align Your Business Strategy for Long-Term SuccessThe Smartest Entrepreneurs Know When to Pivot—Here’s How to Spot and Fix a Strategy That’s Holding You BackWhat if the reason your business growth has stalled isn’t due to a lack of strategy—but rather the wrong strategy? You might be unknowingly following an anti-strategy, a sneaky business misalignment that costs time, money, and momentum.In this episode, I’m pulling back the curtain on my own anti-strategies—the costly decisions I thought were game-changers but turned out to be massive missteps. From a coaching progr...2025-04-1539 minThe Amy Porterfield ShowHow To Stop Being An All-or-Nothing ThinkerBreaking Free From the All-or-Nothing Mindset That's Slowing Your Business GrowthIf you're anything like me, you've probably fallen into the trap of seeing your business in black and white – either it's thriving or failing, and there’s nothing in between! In this episode, I share my personal wake-up call (spoiler: it involves a disastrous 5K run) that revealed how my all-or-nothing mindset was holding me back in business and life.Your brain naturally craves certainty (science confirms this!), but this extreme thinking creates unnecessary pressure and keeps you stuck in perfectionism, wait...2025-04-0137 minThe Amy Porterfield ShowHow to Make Time for the Work That Actually Grows Your BusinessBuried in Day-to-Day Tasks? Learn How Deep Work Sessions Can Boost Your Productivity and Business ResultsWhat if I told you that dedicating just one day a month to deep work could completely change your business trajectory? In this episode, I'm sharing why deep work – focused, distraction-free time for high-impact activities – is the key to making those strategic decisions that will truly grow your business!Too many entrepreneurs (myself included!) spend time reacting rather than intentionally designing their business growth. I remember spending almost a year in reaction mode – something happened, I fixed...2025-03-2531 minThe Amy Porterfield ShowIdentifying Your Unique Success Markers (That Aren't Tied To Revenue) with Tara McMullinFeeling Like Success Has to Equal Exhaustion? Discover How to Scale Your Business Without Sacrificing What Matters MostIf you've ever felt like quitting your business, you're not alone! In this episode, I sit down with author and host of the What Works podcast, Tara McMullin, to explore how to create a business that truly supports the life you want.Tara has been challenging conventional business wisdom for over 16 years and brings a refreshing approach to success, productivity, and growth. She explains why focusing solely on revenue goals can lead to burnout...2025-03-1858 minThe Amy Porterfield ShowHow To Say Less and Mean More with Communication Expert Jefferson FisherStruggling to Be Heard? Master This One Communication Skill to Instantly Gain More Respect & InfluenceIf you’ve ever found yourself over-explaining, struggling to get your point across, or avoiding tough conversations, this episode is for you. Communication expert and trial lawyer Jefferson Fisher joins me to break down the essentials of effective communication—so you can be heard, respected, and understood in every conversation.Jefferson has skyrocketed to fame as one of the most sought-after voices in communication strategy, helping millions sharpen their skills. Whether you’re leading a team, handling diffic...2025-03-111h 02
Online Marketing Made EasyTime Mastery: Automate & Elevate What You Do In A DayIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.Maximizing every minute of your day with these essential time management strategies.As a business owner, your time is literally as valuable as pure gold. When you use it wisely, it's like a revenue-generating machine. But if you're not, you could be missing out on some serious cash.Today, I'm here to share all of my fa...2025-03-0423 minThe Amy Porterfield ShowWhat No One Tells You About Chasing Your First MillionThe real, unfiltered truths about chasing your first million dollars—and why it’s not what you think.If I could go back in time and sit down with the Amy who was chasing her first million dollars, this is the conversation I would have with her. And guess what? It’s not what you might expect.Reaching the million-dollar milestone in business is often seen as the ultimate achievement, but what happens when you get there? In this episode, I’m pulling back the curtain and sharing the raw, unfiltered truths about wh...2025-03-0439 minOnline Marketing Made EasyHiring A Virtual Assistant: What To Delegate & How To Manage With Tricia SciortinoIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.Every reason why finding a virtual assistant is one of the best hires you’ll make.Want to know a secret? It's NEVER too early to hire a virtual assistant! In fact, you’ll be stunned by how much they can change and supercharge anything and everything for your business. Before hiring a VA, there were s...2025-03-0443 minOnline Marketing Made EasyJen Gottlieb’s Guide To Be Seen, Build Credibility, Influence & AuthorityIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.Mastering personal branding, networking, and media relationships to become the go-to person in your field with Jen Gottlieb.You've got a killer product, streamlined processes, and top-notch marketing, but there's one thing missing: that real-deal genuine connection with your clients. Without an authenticity factor, there's no way that your brand can reach its fullest potential. Bu...2025-03-0455 minOnline Marketing Made EasyActionable Steps To Manage Your Money Like A Boss with Tiffany Aliche, The BudgetnistaIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.How to get ahead with your small business finances to maximize your business success.If I could give you one piece of advice based on my past regrets, it's to get financially educated early on in your business. Trust me, my friend, understanding how to play the game of business finances will ma...2025-03-0450 minOnline Marketing Made EasyHow To Craft The Perfect Digital Course Module From ScratchIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.Head here for the free resource >>> Your Ultimate Guide to Crafting the Perfect Modules for Student SuccessKeep your students’ motivated and engaged by crafting seamless modules for your digital course.While I typically talk about marketing on this podcast, today, I’m taking a beat to focus...2025-03-0438 minOnline Marketing Made EasyYou Are Your Niche: How To Stand Out In A Saturated IndustryIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.Here’s why there’s always enough room for you in a saturated market.As an entrepreneur, I bet you've heard about market saturation a million times. Well, we’re talking about it some more today, BUT we’re focusing on reframing your emotions and feelings around it. Because trust me sweet friend, wi...2025-03-0425 minOnline Marketing Made EasyPinterest for Email Growth: Tried & True Strategies with Jenna KutcherIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.Why Pinterest is the most low-risk way to direct tons of traffic, leads, and sales to your business.Imagine spending just one hour a week, or even less, to unlock unbelievable amounts of traffic, leads, and sales. My friend, it's all possible when you start to step up your Pinterest game! Pinterest is...2025-03-0445 minOnline Marketing Made EasyThe Million Dollar Course Creators Club: Four Student Success StoriesIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.Here’s how four Digital Course Academy students made over one million dollars in sales.I used to feel super nervous about sharing my big wins or the details of my finances, but now I know that sharing our successes can inspire and encourage others to pursue their own dreams. And you know that's what I'm...2025-03-0451 minOnline Marketing Made EasyI Procrastinate Too… This Is How I Avoid ItIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.Supercharge your focus, say goodbye to procrastination, and crush your to-do list. Let's face it - procrastination is an entrepreneur's arch-nemesis. Sometimes, staying on track feels impossible, especially when some tasks just don't light you up inside. Sure, not every day will be exciting when running a business. But that's the...2025-03-0425 minOnline Marketing Made EasyHow to Stop People's Opinions From Impacting Your Life with Mel RobbinsIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.Reclaim your power with Mel Robbins! Learn her life-changing Let Them Theory to build confidence and create a life beyond your wildest dreams.Get Mel Robbin’s incredible book “The Let Them Theory” wherever books are sold. Your near-future self will thank you. 😉URL: www.melrobbins.com/letthemtheoryI...2025-03-041h 20Online Marketing Made EasyThe $100k Milestone: My Proven Strategies to Scale UpIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.How I doubled my business revenue in just one year. It might seem impossible to double your revenue in just one year, but if I can do it, so can you! In this episode, I share seven key strategies to achieve your six-figure vision. What if I told you that you...2025-03-0429 minOnline Marketing Made EasyHow To Use Manifestation As A Tool For Achieving Success In Your Business with Gabby BernsteinIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.Everything you need to know about manifesting your big goals with Gabby Bernstein.Sweet friend, I'm so excited to have you here for the first episode of 2024! Today is so much fun, and I guarantee it'll help you start your new year off with a bang! We're diving head first into manifestation – a to...2025-03-0445 minOnline Marketing Made EasyHow To Message Your Digital Product Or Service To Instantly SellIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.Simple strategies for writing irresistible copy that helps sell your product instantly. My friend, I know your goal as an online business owner is to attract as many people as you can to your life-changing product. And believe me, you can't do that without some killer copywriting skills – or the text and words...2025-03-0440 minOnline Marketing Made EasyA Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey HarmonIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.Your step-by-step guide for hosting virtual live events and making millions with Darnyelle Jervey Harmon.As an entrepreneur, you've probably attended a couple of live events, and sometimes, you might even feel the itch to host one yourself. But planning the entire thing can feel like a lot of work, right? Well, wh...2025-03-0452 minOnline Marketing Made EasyIt’s Time To Quit: 4 Steps To Quit Your Job & Be Your Own BossIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.A step-by-step guide for leaving your 9-5 and starting your thriving online business.Have you been dreaming of ditching the 9-5 grind and turning your side hustle into a full-time gig? Or maybe you're finally ready to go all-in with entrepreneurship? If that sounds like you, you're in the right place! 2025-03-0427 minOnline Marketing Made Easy3 Funnels That Have Made Millions In My BusinessIf you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.Master your marketing funnels to build lasting customer connections while making millions.If you've ever been unsure about funnels or think they're just another "bro-marketing" tactic, I'm here to change your mind! Funnels are actually a fantastic way to build meaningful customer relationships and revolutionize your business. Funnels have generated millions for my business because I vie...2025-02-2742 min
The Amy Porterfield Show#750: Announcement Episode! 📣 A BIG Change After 12 YearsOnline Marketing Made Easy is evolving! Get a sneak peek of the podcast rebrand and elevated content coming your way. In this episode, we discuss:
(1:15) Why it’s time to evolve and create something new
(3:20) What’s staying the same and what’s changing with the new show
(5:00) A sneak peek at upcoming episodes and exciting episode topics
(7:37) The real reason behind this shift and how I plan on helping you reach your next big milestone
Listen in and get ready for an elevated experience with The Amy Porterfield Show, coming...2025-02-0410 min
The Amy Porterfield Show#748: Married To An Entrepreneur: A Sit Down With Hobie’s and My Relationship CoachLearn how relationship coach Sydney Ashland helps power couples transform their communication and thrive in both business and love. Relationship coach Sydney Ashland joins Amy and Hobie to discuss the unique challenges that arise when traditional relationship dynamics are flipped.In this episode, we discuss:
(2:24) Why Hobie and I started working with a relationship coach
(8:55) How Sydney went from helping stressed out doctors to transforming relationship dynamics in high-achieving couples
(11:30) The raw truth about the moment when Hobie said, “I’m nobody’s priority”
(15:13) Why female breadwinners face unique relationship challenges (and how to o...2025-01-2152 min
The Amy Porterfield Show#736: 3 Funnels That Have Made Millions In My BusinessThese funnels made me millions! Hear my favorite marketing funnel strategies for showing your value, connecting with customers, and making millions.Today, I discuss:
(2:06) Using funnels to validate your offer and understand your client's needs
(5:03) Why you need to split test your landing pages and gather data on your potential customers
(9:00) Strategies for creating a successful list building funnel
(18:04) A step-by-step guide on how I built my multimillion-dollar sales funnel
(26:06) The simple and unique funnel behind my low-ticket course, Online Business Starter Suite
Listen in and remember to have fun buil...2024-11-2740 min
The Amy Porterfield Show#734: How To Create A True Wealth Mindset and Your First “I Made It” Moment with Dan MartellTake control of your valuable time and well being! Hear Dan Martell’s brilliant tips to grow your business, build your wealth, and live your dream life. In this episode, we discuss:
(2:54) How Dan’s challenging background shaped his path as an entrepreneur
(11:44) Why having a therapist and life coach is so crucial when growing a business
(20:04) The key mindset shifts you need to make around money and business
(27:00) Tips for overcoming limiting beliefs about money to avoid self-sabotage
(30:14) Dan’s approach to wealth building that focuses on investing in yourself first and valuing you...2024-11-211h 07
The Amy Porterfield Show#729: 3 Easy Holiday Offer Ideas to End the Year Strong3 quick and easy holiday offers to boost your revenue, reduce your stress, and end your year strong.Create an irresistible holiday offer! Hear my top stress-free strategies for hitting your year-end revenue goals with a quick and easy holiday offer. Today, I talk about:
(3:09) The challenges and opportunities of being a business owner during the holidays
(7:20) Tips for building a quick and impactful workshop course
(10:48) Strategies for crafting a coaching package that provides personalized support to your clients
(13:08) How to put a holiday spin on the tools you’ve alre...2024-11-0519 min
The Amy Porterfield Show#728: Scale to Success: How to Transition from Operator to Owner with CEO Stacy TuschlEverything you need to know to start scaling your small business and reclaiming your freedom as an entrepreneur.Start scaling like a pro! Join Stacy Tuschl for expert tips and practical strategies on transitioning from operator to true owner of your business.In this episode, you’ll hear about:
(7:31) What it really means to transition from an operator to an owner in your business
(9:31) Why solopreneurs often get maxed out at around $150,000 per year
(12:23) Strategies for successfully hiring and outsourcing for the first time
(18:21) How to ensure new hire...2024-10-3157 min
The Amy Porterfield Show#722: The Beginner's Blueprint to Passive Income with Digital Downloads with Cody BermanCreating digital products that sell, generating major passive income, and building the online business of your dreams.From idea to creation to launch – learn everything you need to know to start selling digital products with Cody’s expert online training!Today, you’ll hear all about:
(5:26) Understanding the true value of digital products
(7:55) Strategies and tools for using SEO and audience data to land on your digital product idea
(13:55) The most common mistakes entrepreneurs make when creating their digital products
(19:44) The best platforms for selling your digital products
(25:00) Proof that...2024-10-1039 min
Freelance to Freedom: Attract High Income Clients, Create an Expansive Mindset & Overcome Business BurnoutHow to Transform from Overwhelmed to Achieving a Perfect Work-Life Balance as a Woman EntrepreneurHow do you get to a good work-life balance when you struggle with perfectionism as a woman entrepreneur? Have others labeled you as “ambitious” and it feels a bit icky? Are you struggling to balance your ambitious career goals with a fulfilling family life as a woman?If those questions resonate with you, it’s time to tune into this episode with Cherylanne Skolnicki.Many women face the challenge of pursuing professional success while managing personal responsibilities. Learn how both short-term and long-term strategizing will help realize the vision for your business...2024-06-2555 min