Shows
The Business of You with Rachel Gogos215 | How Expert Positioning Attracts Better Clients with Amy PosnerWhat’s the difference between a successful freelancer and one who struggles with feast or famine? It’s not how good you are at your craft, but how you position yourself to clients. Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses. Over her 30-year career, she’s launched six successful businesses (five of which are still in business today) and mentored thousands of freelancers to success. Now, Amy focuses on empowering freelancers to grow the business they want by teaching them the skills they need to attr...2025-04-2240 minThe Business of You with Rachel Gogos215 | How Expert Positioning Attracts Better Clients with Amy PosnerWhat’s the difference between a successful freelancer and one who struggles with feast or famine? It’s not how good you are at your craft, but how you position yourself to clients. Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses. Over her 30-year career, she’s launched six successful businesses (five of which are still in business today) and mentored thousands of freelancers to success. Now, Amy focuses on empowering freelancers to grow the business they want by teaching them the skills they need to attr...2025-04-2240 min
The Content Queen Podcast261: Why you need an online presence as a freelancer, VA or SMM | Amy PosnerTreat your business like a business!
If you are a freelancer, VA or Social Media Marketer, you also need to show up online!
Fill up your pipeline and create a business that will help you get out of the feast and famine cycle. We have an amazing freelancer mentor, Amy Posner with 30 years of experience to share with you!
This is part of our new campaign - Around the World in 90 days - your ticket to good content marketing!
Welc...2025-02-0453 min
Freedom Found Podcast198. WMTD: Pricing, AI, & The Power of Confidence w/Amy PosnerEver wanted to sit down with Copywriter Legend, Amy Posner, and hear firsthand about the top few factors that influenced her successful career? Well now’s your chance to pull up a seat and dig into Amy’s background, how she got started in business, copywriting, and then climbed to the top.
Along the way Amy is sharing her thoughts on pricing, positioning yourself as a strategist, not an order taker, and what she thinks copywriters need to do to stand out in the world of AI today.
Hit ‘Play’ now and listen to this s...2025-01-311h 11
A Well-Designed Business® | Interior Design Business PodcastPower Talk Friday: Amy Posner: How Interior Designers Can Be the Expert, Not the Order TakerToday With Amy Posner:Welcome to a Well-Designed Business. Are you the expert in your business? The one driving conversations? Solving problems? Showing your clients how valuable you are, setting expectations, and running the ship? Or are you an order-taker, following along, being passive, and serving as a yes-man for your clients?Today, I’m joined by Amy Posner, business coach with years of experience helping freelancers and small business owners take control and build stronger, more successful businesses–we’re diving into how to stop being an order-taker and start showing up as the expert...2025-01-031h 12
Brand for GoodEpisode 125: From Stuck to Breakthrough with Amy PosnerAmy Posner is a business growth mentor who helps creative freelancers take the uncertainty and complexity out of business building. Amy built six businesses, including a Manhattan design agency, a copywriting micro-agency and a $200k-plus-a-year freelance business. Through these experiences, she has learned that following someone else’s path to build your own business does not work. Every business is different, and every growth plan needs to take that into account. In this episode, Amy and I discuss what it takes to build a creative business, why the term “freelancer” doesn’t deserve the bad reputation it gets, an...2024-12-0332 min
Entrepreneurs with HeartBuilding Unshakable Self-Trust: Amy Posner’s Blueprint for Creative EntrepreneursThis week on Entrepreneurs with Heart, we sit down with Amy Posner, a seasoned business mentor with an inspiring background that spans creative entrepreneurship and strategic coaching. Amy shares powerful insights on the shift from wanting to be liked to building respect in business and the transformative realization that fueled her journey. With stories from her early days buying into a small business to her current role empowering creative freelancers, Amy unpacks lessons on developing “unshakable self-trust,” overcoming imposter syndrome, and using discipline as a foundation for success.We discuss the psychology of entrepreneurship, exploring the challenges crea...2024-11-2751 min
Liz on Biz® with Liz TheresaE371 – Amy Posner – Breaking the Freelance Feast and Famine CycleAmy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses. Over her 30-year career, Amy has launched six successful businesses (five of which are still in business today!) and mentored thousands of freelancers to success. Now, she focuses on empowering freelancers to grow the business they want … Continued2024-11-2500 min
The Content ByteWhy You Might be Your Own Worst Enemy When it Comes to Landing Dream ClientsThis week Rachel and Lynne are chatting with Amy Posner, also known as The Client Whisperer, talking about the mistakes many of us make when working with clients, especially at the beginning of our freelance career. Amy is a business coach for freelancers and has some great information on how to find good clients who will pay good money for your work. She talks about: The different types of clients you might encounter How to find the clients right for you How to make more money and deliver value for clients Mistakes freelancers make, including not...2024-11-2447 min
Profitable Photographer Podcast281: Amy Posner: It’s Not Them; It’s You. Why Might be Your Own Worst Enemy In Your BusinessIn today’s episode, I’m thrilled to chat with Amy Posner, a true trailblazer in the world of online business and coaching. Amy has built six thriving businesses (five are still going strong!) and empowered thousands of freelancers to find their footing and flourish. She shares insights from her course, Complete Breakthrough Freelancer, and her experience as co-host of Business Badassery.Find out why she says it’s not them, it’s you….what you are doing that is keeping you from achieving your dreams.In our chat, we get into the good s...2024-10-3033 min
High-Income Business Writing Podcast#353: Moving from Order-Taker to Trusted Advisor and Expert, with Amy PosnerAs freelancers and solo professionals, we often (unknowingly) sabotage our own success from the very first interaction with a prospect. We present ourselves and our services in a way that works against us. It erodes trust and diminishes our perceived value before we even begin working with a potential client. It often starts the moment we ask our clients, "What can I do for you?" This simple question can unknowingly shift us from being experts in our field to mere order-takers, losing control of our own business direction. From there, it shows up in what we say to clients and pros...2024-08-2854 min
Weird FinanceThinking Like a Freelancer Is Bad for Your Business with Amy PosnerStay in touch and sign up for Paco’s weekly email newsletter, The Nerdletter. In this episode of Weird Finance, Paco talks to Amy Posner about freelancing and building a sustainable business. Amy shares her expertise in helping individuals identify their target audience, develop a unique voice, and create effective pitching strategies to attract clients. The conversation also touches on the evolution of establishing credibility in the digital age and the importance of business skills for freelancers and creatives. Throughout the discussion, Amy provides insights and real-world examples from her extensive experience in starting, growing, and selling mul...2024-08-0457 min
The Good Enough Mompreneur Podcast: Confidence, Mindset & Success for Mom Entrepreneurs129. From Freelancer to CEO: Amy Posner's Secrets to Unlock Your Entrepreneurial PotentialSend us a textIn this episode of The Good Enough Mompreneur Podcast, host Angela sits down with Amy Posner, known as "The Client Whisperer." With over 30 years of experience in business, Amy shares her journey from growing up in a family business to becoming a successful entrepreneur and coach. She provides invaluable insights on client care, pricing strategies, and how freelancers can shift their mindset to think like CEOs. This episode is packed with practical advice and inspiring stories that will empower mompreneurs to elevate their business game.Key Takeaways:...2024-07-2941 min
Cubicle to CEOThe LinkedIn Content Strategy That Sold Out Her New Offer To Mostly First-Time Buyers ($45K+ In 2 Weeks)Today’s case study embraces experimentation on several fronts - new audience, new content platform, and new offer.Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to build trust with a new audience of creative freelancers.Within 6 months, Amy had attracted 708 LinkedIn followers and added 414 people to her email list - all organically. She then launched a new program to them, selling out the first round in j...2024-07-2248 min
Profitable Web Designer with Shannon MatternAttracting Higher-Quality Web Design Clients with Amy Posner👩💻 Get Shannon's free course for women web designers who want to make more money without working 24/7.Today I’m talking with Amy Posner, a seasoned online entrepreneur and business coach who has mentored thousands of freelancers to grow the business they want by teaching them the skills they need to attract the right clients.Get the full show notes at https://webdesigneracademy.com/097When you're ready, here are some ways we can help you with your web design business:🎧 Subscribe to Prof...2024-07-0350 min
The Savvy ScribeEP269: Freelancer on the Rise: Getting Yourself Out of Bargain Basement Pricing Mentality with Amy PosnerSend us a textIn this new episode of The Savvy Scribe podcast, we’re diving deep into a topic that keeps your business humming – pricing! Joining me today is Amy Posner, who is really good at building successful digital businesses – and she’s here to share everything she knows with ambitious digital creatives.Let’s face it, pricing is what fuels our success. It’s the key to profitability. So, whether you’re itching to learn new strategies or just need a pricing refresher, grab a pen and get ready to take some notes. This episode i...2024-07-0231 min
Permission to Kick AssMoving from expert for hire to business owner with Amy PosnerToday's guest is my long-time friend Amy Posner, and let me tell you, this woman is a force of nature. As a serial entrepreneur, copywriter, and business coach, Amy has been through it all, and she's not afraid to get real about the ups and downs of building a sustainable business while staying true to yourself. Can't-miss moments:One question every entrepreneur should ask themselves: Amy reveals why being selective is actually a business accelerator... The real reason why you might be struggling to get people to pay your rates (this is a...2024-05-3048 min
The Long Game Podcast with Sandra ScaianoFrom Order-Taker to Expert with Amy PosnerIn this episode of the Long Game, we talk about maintaining control in your business. A lot of business owners today didn’t start out as business owners. Often, we’ve left the corporate world to branch out on our own. We want to let our true talents and abilities shine. The risk that comes with this, however, is that if we fail to set up our processes right, we end up working hard for someone else's vision and lose the power in our own business. “The more questions you ask, the more expert you look.” - Amy Posne...2024-05-1744 min
The Business Power Hour with Deb KrierAmy PosnerAmy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses. Over her 30-year career, Amy has launched six successful businesses (five of which are still in business today!) and mentored thousands of freelancers to success. Now, she focuses on empowering freelancers to grow the business they want by teaching them the skills they need to attract the right clients – something she teaches in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast.Amy has been featured on Copyhackers and as a guest on se...2024-05-1658 min
Tiny Marketing: Marketing and Sales Systems for Independent ConsultantsEp. 74: Three steps to increase customer lifetime value | Expert Guest: Amy PosnerSend us a textHey everyone! It's Sarah here, wrapping up our branding series on the Tiny Marketing podcast. In today's chat with Amy Posner, we explore the ins and outs of boosting your client's lifetime value—starting right from the get-go! Amy, with her treasure trove of entrepreneurial wisdom, shares some killer strategies to make your client experience a game-changer from the first hello. Ever thought about how those initial interactions could be your golden ticket to more profits? Amy's got us covered with her firsthand tales from the business trenches. Tune in, get the lo...2024-05-1239 min
More Than Social Podcast137: Are We Our Own Worst Enemy When it Comes to Landing Dream Clients? with Amy Posner In this episode of the More Than Social podcast, I have the pleasure of chatting with Amy Posner, a serial entrepreneur and business mentor for freelancers and creative service providers. We covered so much great stuff, including Amy's entrepreneurial journey, from copywriting to running masterminds and coaching programs for freelancers looking to build sustainable businesses. One of the biggest struggles Amy sees freelancers face when starting out is a lack of confidence in selling their services and having client conversations. She shares a mindset shift that can help - viewing the client relationship as more of a colleague partnership instead...2024-05-0934 min
Smashing the PlateauHow to Master Client Attraction and Grow Your Freelance Brand Featuring Amy PosnerAmy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses.Over her 30-year career, Amy launched six successful businesses and mentored thousands of freelancers to success. She empowers freelancers to grow the business they want by teaching them the skills they need to attract the right clients – in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast.In her free time, you’ll find Amy adventuring around the Pacific Northwest, hiking, gardening, and making a ruckus!In today's episode of Smashing the...2024-05-0625 min
High Conversion Health MarketerBuilding Client Bonds Beyond the PortfolioAs a Business Growth Mentor and copywriting coach, Amy Posner knows the copywriting business like few others in the field. I met Amy years ago, before I became a copywriter. I was running an online fitness business and needed a conversion copywriter. Or so I thought. Amy told me my business wasn't ready for one (we talk about why in the interview). So I'm thrilled to feature her in this week's episode. We talk about copywriting niches and specialization, the importance of delivering value efficiently, client communication, and more... including how a portfolio may work against you. *****2024-04-0937 min
Success Beyond PodcastTake Back the Power in Your Business and Go from Order-Taker to Expert with Amy PosnerBelieve it or not, businesses need order takers. You however, as the CEO in your business should always be regarded as the expert. But how do you go from order taker to expert in your business? Here to share her thoughts is Amy Posner. Amy is an expert copywriter who has coached others extensively on how to bring their voice to life in their business. To do that she had to build a rock solid business of her own. Now she’s helping creative freelancers get out of the order taking mindset to become the CEO...2024-03-2758 min
The One That Works For You#19 How to love what you do every day with Amy Posner
Amy Posner shares four questions to ask yourself if you want to work out what’s YOURS to do—so you can wake up each day and do what makes you excited. Amy opens up about her personal experiences with burnout and the pivotal life changes that led her to a period of ‘unproductivity’. Learn Amy’s tips to prepare your business for life’s inevitable transitions. Amy Posner is a serial entrepreneur who helps other people discover what's "theirs to do" and teaches them the business skills to make it their reality.
Amy exp...2024-03-1739 min
Marketing Strategy Academy with Jen Vazquez182 | Unlocking Client Connections: Mastering Discovery Calls for Business Success with Amy PosnerSend us a textEver wondered why some discovery calls effortlessly turn into loyal clients while others fizzle out? What’s the secret to making every call a stepping stone to success? Listen now to get all the details!See the shownotes and get all the links: https://jenvazquezcoach.com/unlocking-client-connections-mastering-discovery-calls-for-business-success-with-amy-posner/🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez. 🎥 Want to watch the podcasts?Interviews: https://www.youtube.com/@marketingstrategyacademyMarketing + Pinterest Education: https://www.youtube.com/jenvazquez...2024-03-1030 min
Business Badassery PodcastFeeling Pulled Between My Kids and My Business We have a rather gut wrenching question today, that I'm sure many listeners can relate to. The question is: "I was asked to speak at a big in-person conference and I wanted to say yes so much. But it requires international travel and I just can't manage that at the moment with kids and family commitments. I'm feeling a little deflated. Any advice on how to navigate this feeling of feeling pulled between what's best for my kids and me as a mother, versus what's best for my business?" Connect: hello@busi...2023-10-0913 minBusiness Badassery PodcastWhat's Amy's Business Up To?In this episode, Amy brings listeners up to date with what she's been up to in her business. A detour from Magnetic North Mastermind, her core offer over the last 2 - 3 years, Amy has spent most of 2023 building a new course that encompasses all of the skills and techniques she's honed over her 30+ years of experience building six successful businesses. As a business-development specialist and coach for more than 1,000 creative freelancers, Amy's learned that there is one fundamental difference between freelancers who are good, (even great) at their craft and make a ‘just meh’ living and...2023-10-0323 minBusiness Badassery PodcastFinding the Audience for my Interactive PDF ProductOn this week's episode of Business Badassery we have a question from a desiger who specializes in creating PDF's as interactive tools. The product helps break down complicated processes into manageable steps and includes features like self-check quizzes and tool tips. It's a very useful product that makes people's "brains expolode" once they understand the value, but our listener doesn't have a large enough audience to sell the service. So - the question is "My business overall runs on referrals, but I feel like I need I need to be more proactive in finding the audience for m...2023-09-2513 minBusiness Badassery PodcastTaking Time Off Without Falling Off Your Clients' RadarThis week's question is hugely relevant to both Amy and Kirsty: "How do you take a good chunk of time off your business without disappearing from your clients radar?" It can be an agonizing decision to walk away for a period of time, but is all that anxiety really worth it? Take a listen as we describe our experiences with taking blocks of time off and how it affected our businesses. 2023-05-0117 minBusiness Badassery PodcastHow Do You Beta Test?Beta testing is a popular way to discover how people relate to your product or offer before its final release. Join Amy and Kirsty as they answer this week's question about how they go about beta testing, how many people they include and the benefits it can provide prior to a proper launch. 2023-04-1015 minBusiness Badassery PodcastLead MagnetsThis one's all about Lead Magnets. Do you need a download? Are there other strategies that provide value and interest people in joining you list? Take a listen as Kirsty and Amy chat lead magnet success...and some flops. 2023-04-0321 min
Mistakes That Made MeLaunching Without a Plan with Amy Posner & Kirsty FantonAmy Posner and Kirsty Fanton have been (highly successful) lone wolves in the online business world for years. So when they teamed up to launch a new group coaching programme, they were so excited to be working together they forgot to create a launch strategy.
Without a plan, their launch totally flopped. They sold just 2 spots.
On this episode of Mistakes That Made Me, Amy and Kirsty join me for a conversation about how us business owners sometimes preach one thing for our clients and but then don't do...2023-02-201h 16
Marketing The InvisibleHow to Find Your Sweet Spot Inside Your Business – In Just 7 Minutes with Amy Posner
Find out how you get paid well for the work you love and enjoy, giving you plenty of time and have fun as well
Learn how to enjoy what you do without working hard as much
Hear about making your pricing reflect the skills and talents you have
Resources/Links:
Get your FREE document called: Copy that Closes. Click here: https://amyposner.com/tompoland-bc/
Summary
Do you feel you’re overworked but underpaid?
Are you feeling stressed and overwhelmed with your skills not matching what you’re getting paid f...2022-12-0105 minBusiness Badassery PodcastHow to Get Your Foot in the Door with Speaking GigsIt's no secret that visibility is a big piece of growing a business, and this week's question is all about that. This listener wants to know more about how to land speaking gigs and be interviewed on podcasts. They have been looking for a podcast to pitch but most of the ones their audience listens to will only interview in-house marketers and have a no freelance / consultant policy. Take a listen as Amy and Kirsty give their advice on how to up visibility and land more gigs. 2022-11-2816 min
The POZCAST: Decoding Success with Adam PosnerBEST OF: #179 Amy Malin: Trueheart: The Intersection of Hollywood and Philanthropy1:39 – The Universe Plan / People are Meant to Connect2:40 – Amy Malin Story5:50 – The Transition period7:53 – Faith in Humanity8:49 – Two Poles of NYC9:18 – The Right Direction / The Spark11:44 – First Break14:27 – First Media Company15:08 – Meetup with Husband16:44 – Managing PTSD20:36 – True Hearts Niche22:10 – Meaningful and Real Investment24:02 – Impactful Celebrity Relationship26:04 – The Origin of True Hearts28:01 – The Book29:21 – Husband and Wife Working together31:26 – Single Greatest piece of advice33:03 – Personal and Professional Silver Linings35:30 – Amy’s North Star
2022-11-2239 minBusiness Badassery PodcastDoing Business During Tough Economic TimesWe've got a juicy Q & A this week on Business Badassery! This listener wants to know how to approach freelancing during an economic downturn. Is it best to expand offerings, adjust pricing or try a new niche? What are the most productive prospecting routes to explore within a limited amount of time? Tune in as Amy and Kirsty chat about how to handle a downturn without getting scattered and overwhelmed. 2022-10-3124 minBusiness Badassery PodcastDifferent Ways to LaunchThis week's episode of Business Badassery peeks into Kirsty and Amy's different approaches to launching an offer. They chat audience building, nurturing, the mechanics behind a lauch and how they get it in front of the right people. 2022-10-2422 min
Living in the USAAbortion Politics: Harold Meyerson; Sarah Posner: Southern Baptists; Amy Wilentz: Jared's bookRepublican moves on abortion continue to strengthen Democratic candidates, says Harold Meyerson--especially in Michigan. Also: Amazon workers organize in the Inland Empire, and nurses are on strike in Minnesota.Plus: The transformation of the Southern Baptist Convention into a powerful right wing political force developed over the last 50 years. Before 1973, when abortion became a constitutional right, the Southern Baptists did not have a political position on abortion. Then came what they call the “conservative resurgence”—we call it the “fundamentalist takeover.” Sarah Posner explains that history.Also: a new installment of The Children’s Hour: stories about...2022-09-1657 min
The Nation PodcastsSarah Posner on the Conservative Takeover of the Southern Baptists, plus Amy Wilentz on JaredThe transformation of the Southern Baptist Convention into a powerful right wing political force developed over the last 50 years. Before 1973, when abortion became a constitutional right, the Southern Baptists did not have a political position on abortion. Then came what they call the “conservative resurgence”—we call it the “fundamentalist takeover.” Sarah Posner explains that history. Her book “Unholy: How White Christian Nationalists Powered the Trump Presidency, and the Devastating Legacy They Left Behind” is out now in paperback.Also on this episode, a new installment of The Children’s Hour: stories about Ivanka, Jared, Don Junior and Little Eric. T...2022-09-1538 minBusiness Badassery PodcastOutsourcing, Subcontractors and PartnershipsAre you at a point in your business where you’re feeling a little bit overwhelmed with how much is on your plate? Or at capacity with the amount of work and projects you can take on? If so, you might want to think about outsourcing some bits and pieces or partnering with someone on your core skills so you can serve more people at any one time. If this sounds relevant for you, Amy and I share some tips for making this possible.2022-09-0522 minBusiness Badassery PodcastHow to Use Client Relationships to Recession-Proof Your BusinessUnless you've been hiding under a very large rock for the last few months you know that most global economies are in pretty dire straights at the moment. Inflation is on the rise, recessions are official in some places around the world and predicted in others. The question Amy and I tackle on this episode of Business Badassery is about whether you can use relationships with your clients to recession-proof your business. 2022-08-2914 min
The Entrepreneur’s EcosystemHow to Position Yourself as an Expert Service Provider and Charge Accordingly with Amy PosnerThere are many lessons learned as a freelancer, from setting boundaries with clients to knowing what rate you should charge. Hearing from those who have gone through these obstacles and come out the other side with increased confidence and expertise is reassuring for those of us who may be struggling to set boundaries with clients, establish the right rates, and navigate imposter syndrome.Today, we’re talking with Amy Posner. Amy is an incredible copywriter, coach and mentor with 3 decades of business experience. She partners with Jo from Copyhackers 10x Freelancer and has her own mastermind, th...2022-06-281h 27
Business Badassery PodcastLazy Pre-launches and Powerful PositioningKirsty shares a trend in the launch space, which she feels might be a bit of a mistake when it comes to pre-launch content and warming up a wider audience. And Amy shares some thoughts about the value of being competent in your offers and how the stance of not yet knowing everything, but being willing to find out can really help you nail your position.2022-05-1614 min
Business Badassery PodcastGrowing Teams and Juggling MotherhoodIt's a random thought of the month episode this week on Business Badassery. Amy shares some thoughts around how to work out when to hire new members for a team if your business is on a growth trajectory. And Kirsty gets a little more personal talking about how to juggle motherhood and owning a business, and some thoughts around mum guilt.2022-04-1818 min
Business Badassery PodcastA New Standard of SellingWe have a very short and to-the-point question today, that brings up all kinds of interesting other questions about marketing. How it used to be done, how it's being done now, what makes sense, a new approach Amy is working with, and what to think about going forward. So let's jump in.2022-03-2816 min
Business Badassery PodcastHow to Make Big Bucks as a Content WriterIn this week's episode, we help a listener who has found herself pigeon-holed in the world of content writing. She offers a unique point of view and has a unique skill set to fill a niche, but is finding that, although she enjoys the work, she isn't able to make the kind of money she wants to. So she asks us, is it even possible? Short answer? Yes. And the long answer is coming to you in this episode.2022-03-0719 min
Business Badassery PodcastHow to Nail The Less Is More Approach In Your MarketingWhen you have your own business, staying on top of things and avoiding burnout can feel like a full-time job, especially when it comes to those tasks that you really don't like doing. Like for most of us acquiring new clients. In this episode, we share our tips to help one listener, get her head around how to approach landing more clients and good clients with the less is more approach.2022-02-2826 min
Business Badassery PodcastIs There Such A Thing As The Perfect Client?Is there such a thing as the perfect client and if so, are they found or are they made? Listen in to hear our take.2022-02-2121 min
Business Badassery PodcastAmplifying What's Easy (And Making a Name For Yourself)You know, that thing you're really good at, but it comes so easily to you. You're pretty sure that everyone must have that skill. Not always in this week's episode, we talk about how to identify that thing and understand how to value it and then how to amplify it. So it becomes a central part of your business.2022-02-1416 min
Business Badassery PodcastHow to Grow and Scale When Money Isn't Your Primary MotivationToday's questioner is wondering how you grow and scale your business when money isn't your primary motivation. This person cares deeply about their customers and the experience they deliver. And they're not sure that they could adopt an agency model and stay in integrity. So Kirsty and I bat these questions around in today's episode.2022-02-0714 min
Smash Your Own Ceiling028 - How to have a difficult conversation with Nicole PosnerHey welcome to another episode of the Smash Your Own Ceiling Podcast.
Today I’m super excited to share a chat with the lovely Nicole Posner all about Difficult Conversations.
In this episode we dive deep and explore:
What is a difficult conversation
What makes them so difficult
How to overcome the fear and resistance
How to actually have a difficult conversation
And why we should always bother.
And we also discussed Nicole’s choice of book which is Daring Grea...2022-02-0441 min
Business Badassery PodcastThe Three Levels of FreelancerThis episode is absolutely chock-a-block with Amy P wisdom. She talks in really incredible detail about what she sees as the three levels of freelancer and how to move up the ladder. So you become in control of your business, your time and your finances.2022-01-1024 min
Business Badassery PodcastPicking Your Battles and Talking With Your AudienceWe're back this week with another random thought of the month episode. So tune in to hear us share two very different, but hopefully equally helpful thoughts about running your own business.2022-01-0309 min
Business Badassery PodcastThe Baby and Business ConundrumToday's listener is keenly interested in what we might call the baby and business conundrum. She took Kirsty up on her earlier offer to fill us in when she had her bab and had a sense of what her life was like. So we're back seven months later.2021-12-2711 min
Business Badassery PodcastNew Trends for Black Friday and Cyber MondayBlack Friday and Cyber Monday were particularly crazy this year. And our listeners spotted a few new trends and wanted to know our thoughts on the tactics and their future viability. Listen in.2021-12-2010 min
Business Badassery PodcastMeasuring a Project's Success - What Matters?Everyone measures the success of a project differently. Today we talk about how to dig down, get a client's right KPIs and the questions you should ask.2021-12-1311 min
Business Badassery PodcastPlaying the Content Marketing Long Game Without Losing Your MindContent marketing is great for playing the long game and getting yourself known, but it can be tricky and time consuming. We talk about how we do it, what we think makes sense and why.2021-12-0620 min
Business Badassery PodcastWhen Poor Design Gets in the Way of Good CopyMost copywriting projects need a designer to bring everything to life. And while a great collaboration can result in something truly glorious, the fact is that the copywriter and designer often work in isolation. Which can lead to awkward exchanges and poor project outcomes. Here's how we work our way around this problem.2021-11-2910 min
Business Badassery PodcastWhat If a Client Doesn't Pay?This week, we have a question about a client who keeps putting off payment. We talk about how to get payment, what kind of language to use, and Amy shares a story that has Kirsty shaking her head in surprise.2021-11-2221 min
The POZCAST: Decoding Success with Adam PosnerAmy Malin: Trueheart: The Intersection of Hollywood and Philanthropy1:39 - The Universe Plan / People are Meant to Connect2:40 - Amy Malin Story5:50 - The Transition period7:53 - Faith in Humanity8:49 - Two Poles of NYC9:18 - The Right Direction / The Spark11:44 - First Break14:27 - First Media Company15:08 - Meetup with Husband16:44 - Managing PTSD20:36 - True Hearts Niche22:10 - Meaningful and Real Investment24:02 - Impactful Celebrity Relationship26:04 - The Origin of True Hearts28:01 - The Book29:21 - Husband and Wife Working together31:26 - Single Greatest piece of advice33:03 - Personal...2021-11-1939 min
Business Badassery PodcastHow to Handle Out-of-Scope RequestsIf you've ever found yourself tongue tied when a client asks for one more little thing, today's episode will help. We talk boundaries, generous pricing, and re-positioning your assumptions.2021-11-1511 min
Business Badassery PodcastLaziness, Self-Care, and the Reality GapWe have decided to do something a little bit different this episode. And we'd love your feedback on whether this is something that you would like us to continue doing, or something you would like us to never do again. We had this idea that we would have one episode a month where we share our random thought of the month. Here it is!2021-11-0812 min
Business Badassery PodcastFinding the Best Way to Market Your BusinessYou know that feeling of overwhelm when there's so much to do? Should I be over here speaking on podcasts? Should I be writing blogs? All the social channels? Some of the social channels? What about niching? Too narrow, too broad? All of the questions that you ask either when you're starting out or when you're making a change like launching a new website or changing a business model. Today's question is all about how you deal with that overwhelm.2021-11-0116 min
Content Marketing Virtual Summit PodcastE70: Interview with Amy Posner from Amy PosnerIn this interview, we talk with Amy Posner from Amy Poser.2021-10-2636 min
Business Badassery PodcastHow Effective is Affiliate Marketing?This week's question is about affiliate marketing. We have two different answers. It's one of those 'how long is a piece of string' kind of questions. So see what you think.2021-10-2511 min
Business Badassery PodcastWhen Does Paid Traffic Make Sense?When you see your competitors pop up in Facebook and Instagram ads, it can be tempting to think you need to join in the paid traffic party just to keep pace. But what if you took the time to think about it strategically and make a call based on what's right for you and your business? Tune into today's episode to hear us talk this through for a listener in the wedding photography space.2021-10-1811 min
Business Badassery PodcastIs It OK Not To Name the Price?Have you ever seen a sales page for a group program that encourages you to apply even though the price of the program is nowhere to be seen? Yep. Us too. And here are our thoughts on this practice. Fair warning, there are some unbleeped curse words in today's episode.2021-10-1111 min
Business Badassery PodcastTips and Tricks for Launching Your Digital ProductToday's episode is all about digital product launches. We talk stats, pre-launch strategies, segmentation, wait lists, beta testing, and live writing. There's a lot to cover. So let's jump straight in.2021-10-0423 min
Business Badassery PodcastAre You Cut Out for This?We've got a question today from someone who's just not feeling it in her business and was hoping we could help her sort out her situation. Or at least tell her how we approach those days when it's just not coming together.2021-09-2715 min
Business Badassery PodcastRunning a MastermindWe have an interesting question today directed toward Amy specifically about a new offer she has this year that's been an absolute dream come true for her. So join us as we goof our way through another episode.2021-09-2024 min
Business Badassery PodcastTaking the Time to ReenergizeDo you know that cycle where you're really excited about your business followed by a cycle of just not caring? Or feeling like it's too demanding or it wants something from you? Well, today someone wants to know how we stay balanced and focused inside that chaos and what works for us. So let's find out.2021-09-1313 min
Business Badassery PodcastHow To Learn What You Don’t Know When It Comes to LaunchesDo you ever have the sense that your potential clients know more than you, even though you've done all the courses and learned all the things? Tune into today's episode to hear the counterintuitive approach we suggest to tackle this conundrum for one of our listeners who works in the launch space.2021-09-0617 min
Business Badassery PodcastStuck at Square OneToday we help out a listener who's stuck at square one in their business. We talk about fear, laziness, to do lists, and giving yourself some grace. Hope this one resonates.2021-08-3011 min
Business Badassery PodcastProject Planning and the ‘Low-Bar’ Rule of PricingToday, we dive into a question about project planning, specifically around launches. How many to take on, how to plot them out, and how to work out the price to time ratio using Amy's low bar rule.2021-08-2313 min
Business Badassery PodcastHow to Stop Worrying About the Next ThingIn this week's episode, we address a really juicy question that sits right at the heart of what it means to run your own business. How do you give yourself permission to slow down and enjoy where you're at rather than constantly reaching for what's next?2021-08-1616 min
15 Minute Freelancer31. Ask Me Anything About Freelancing!This episode is a little different... instead of a single topic or interview, we're firing through as many listener questions as possible in 15 mins. Tidbits include:How do you respond to vague client inquiries? (Clue: it's all in the intake process!)How do you deal with clients ghosting you? How to talk about money with clients when you hate talking about moneyHow can a coach help your freelance business?How do you give yourself a promotion as a freelancer?Huge thanks to everyone who sent in a question.Louise Shanahan is a freelance health copywriter a...2021-08-1315 min
Business Badassery PodcastBusiness After BabyToday's episode is all about what Kirsty's business looks like for her as she returns from maternity leave. She talks logistics, shifts, and her one concern moving forward.2021-08-0917 min
Business Badassery PodcastWhat Is Busy Work and Is It Ever a Good Thing?Today's question is about the difference between productivity and busy work. And it's caused both of us to think about what busy work means for us, how we get distracted, and what distractions we allow in our days. We discuss what you can do to be productive and how you know what you should be doing and when.2021-08-0221 min
Business Badassery PodcastThe Difference Between Corporate Clients and SMEsToday, we have a question about approaching bigger clients. When you're talking to clients and you move away from the small and medium sized business market to working in a more corporate structure. Maybe there are some C-suite people involved in the decision-making process and the entire project. This person wants to know what to expect, what's different, and how do you go into that process with your eyes open?2021-07-2621 min
Business Badassery PodcastShould You Offer Day Rates and VIP Rates? What’s Involved and What To KnowWe have a question today on a topic we've spoken about before and that's day rates and VIP rates. So we dig down deep into the different ways those could work, what promises you're making to a client, how you can position day rates in your marketing, and how to incorporate day rates and VIP days into your service offerings.2021-07-1924 min
Business Badassery PodcastBusiness Rebrands – What Matters and What You Can Kick to the CurbWe take on an interesting question today about rebranding. Someone who's just changing up everything and is in the midst of the process and wondering what do they need to think about? Did they miss anything? Listen up and learn about what's really involved in a rebrand? It may be different than you think.2021-07-1220 min
Business Badassery PodcastThe Line Between Business and PoliticsIn today's episode, we talk about a rarely discussed topic. And one that's very dear to my heart. So stay tuned and see what we have to say about the things that you don't normally talk about in business.2021-07-0514 min
Business Badassery PodcastStarting and Monetizing a PodcastWe have an interesting one for you today where a potential podcaster asks current podcasters questions about podcasting.2021-06-2814 min
Business Badassery PodcastThe Financial Side of Your BusinessIn this week's episode, we dive into all things financial planning. We talk about business structure, knowing your numbers, making strategic investments, and what we'd do differently if we had our time again.2021-06-2120 min
Business Badassery PodcastHow To Go From 1:1 Services to Offering Courses and ProgramsYou know that old cliché, it's impossible to know what you do not know? Today's question is a bit that from someone who wants to start an online course or group program. We share our experience since we've both done just that.2021-06-1422 min
Business Badassery PodcastNailing Your Visibility StrategyToday's episode is all about leveraging podcasts and online summits to increase your visibility. We talk about who to pitch, how to land those pitches, and how to make sure you maximize every opportunity.2021-06-0713 min
Business Badassery PodcastChanging Your NicheThe question of whether or not to niche has got to be one of the most frequently asked things in the world of online business. Today's episode dives into a different part of this conversation. Is it ever okay to change your niche? We get really definitive on this one, so expect some straight answers and some clear-cut advice. Let's dive in.2021-05-3110 min
Deliberate Freelancer#99: Six-Figure Freelancing: Be Persistent and Don’t Dwell, with Amy PosnerAmy Posner lives in Olympia, Washington. She calls herself a serial entrepreneur and has been a business owner for three decades — she had a computer start-up, a New York City agency and then built a very successful (and lucrative) sales team in the telecom industry. But for the past decade, Amy has been an in-demand conversion and direct response copywriter, coach and copy chief. She now mostly focuses on coaching and training. Amy currently runs the Magnetic North Mastermind, where she helps each member decide — and then create — their ideal business life. She...2021-05-1342 min
What's the Secret?Prospects to Clients with Amy PosnerOn this week’s episode, Tom is joined by online-marketing strategist Amy Posner. Posner offers tips and tricks to make sure your discovery calls are effective at bringing in clients that are right for you! The importance of an authentic, engaging, and confident discovery call goes a long way towards establishing great rapport and long-lasting relationships between you and your clients. Listen in to help take your discovery calls to the next level. “You can be the best copywriter, or the best designer in the world… but if nobody knows about you, you’re not goi...2021-04-1327 min15 Minute Freelancer12. Are these clauses missing from your contract?In today's episode, Louise answers a listener question about freelance contracts. What clauses should go in your contract? In today's episode, Louise shares:why having a contract in place is about more than making sure you get paidwhere to find decent templates for freelance contractstwo overlooked clauses that will make running your freelance business easier*Note: none of the information shared on this podcast should be considered legal advice! Always speak to a lawyer regarding contractual issues.*Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help o...2021-04-0214 min
The Copywriter Club PodcastTCC Podcast #212: Doing Things Right with Liz PainterDo you ever listen to what our podcast guests share and think, that’s not the kind of business I am building? Today’s guest for the 212th episode of The Copywriter Club Podcast is Liz Painter. She has built a very “normal” copywriting business—one that probably looks a lot like your business. And there’s still a lot here that we can all learn from. Here’s what we asked her about:
• her path from journalist to email strategist and copywriter
• how copywriting and journalism are different and how to write better
• Liz’s writing process and formulas—and how it’s different from ot...2020-11-101h 04The Copywriter Club PodcastTCC Podcast #202: The Agonizing Process of Change with Amy PosnerWhat kind of a business are you building? The guest for episode 202 of The Copywriter Club Podcast is Amy Posner. Amy’s the first person to be interviewed on the podcast three times—and no wonder—she’s got a lot to share. Amy’s currently rethinking the programs and services she offers her clients and we thought it might be worth talking to her about the process. We talked about all of the following:
• the agonizing journey she’s been on as she’s changing her own business model
• why the process has been so painful and pulling back on doing too much
• ...2020-09-011h 15
Project U's Pop CornerE^ST! Amy Shark! Beyonce! A Pop Quiz! An 'Upthwaite'! | New Pop Music NowHi! You well? E^ST's new song feels like Green Light. Seeb who made Mike Posner a thing again in 2016 has a song about being Sad In Scandinavia. Kristian Kostov is a superstar. Amy Shark, Beyonce, and the great JAWSH685 have big songs on the charts. We begin a campaign to get Love, Victor on Australian streaming services and show you the new Isaac Dunbar and Greyson Chance tracks that are part of the soundtrack. The Daily Mail Caption Game is our Pop Quiz this week and we have a new segment - UPTHWAITE - an update on Daryl...2020-06-2136 min