Shows
Business Badassery PodcastShould I Create an Application Process for my Group Program?Some online courses and programs requirean application. Is it a good idea to use one? We discuss why to use one and when and how Kirsty has used them in her programs as well as what you should be aware of, and why, if you decide to add an application to one of your offers.
2023-11-1317 minBusiness Badassery PodcastHelp! I've Underquoted!Scope creep. Mispriced projects. Unexpected challenges during a project. What's your responsibility and what falls to your client? This week we tackle a curly question for someone in the middle of a sticky project.
2023-10-3013 minBusiness Badassery PodcastWorking Through the Inevitable Content Creation SlumpThis week we talk about creating content to keep yourself in front of your audience. What do you create, how do you stay motivated, what's it all in service of anyway? We address what to do when you're in a slump, where to find inspiration and why it's such an important part of your business growth.
2023-10-2318 minBusiness Badassery PodcastWhat's Kirsty's Business Up To? Inside the Brain of a Launch ExpertThis week we go behind the scenes in Kirsty's business to talk about her email membership, how she's thought about and structured offers in her business, and how she responds to market inquiries and demands. She's a super sharpmarketer who has a unique way of thinking about possibilities. She's also aboutto take her second maternity leave and we talk about what's different this time, how she prepared knowing now what she didn't before, and what she expects of her business while she takes time off.
2023-10-1628 minBusiness Badassery PodcastFeeling Pulled Between My Kids and My Business We have a rather gut wrenching question today, that I'm sure many listeners can relate to. The question is: "I was asked to speak at a big in-person conference and I wanted to say yes so much. But it requires international travel and I just can't manage that at the moment with kids and family commitments. I'm feeling a little deflated. Any advice on how to navigate this feeling of feeling pulled between what's best for my kids and me as a mother, versus what's best for my business?" Connect: hello@busi...
2023-10-0913 minBusiness Badassery PodcastWhat's Amy's Business Up To?In this episode, Amy brings listeners up to date with what she's been up to in her business. A detour from Magnetic North Mastermind, her core offer over the last 2 - 3 years, Amy has spent most of 2023 building a new course that encompasses all of the skills and techniques she's honed over her 30+ years of experience building six successful businesses. As a business-development specialist and coach for more than 1,000 creative freelancers, Amy's learned that there is one fundamental difference between freelancers who are good, (even great) at their craft and make a ‘just meh’ living and...
2023-10-0323 minBusiness Badassery PodcastFinding the Audience for my Interactive PDF ProductOn this week's episode of Business Badassery we have a question from a desiger who specializes in creating PDF's as interactive tools. The product helps break down complicated processes into manageable steps and includes features like self-check quizzes and tool tips. It's a very useful product that makes people's "brains expolode" once they understand the value, but our listener doesn't have a large enough audience to sell the service. So - the question is "My business overall runs on referrals, but I feel like I need I need to be more proactive in finding the audience for m...
2023-09-2513 minBusiness Badassery PodcastDefining SuccessGreat question about how to define success in your business. This week's listener has a personal definition of success, which is freedom and flexibility. This person doesn't want to work 40 hours a week but is curious to hear BB's thoughts about how that definition of success may or may not appear to current and potential clients. How transparent do we need to be?
2023-05-2914 minBusiness Badassery PodcastSetting Up an Evergreen Funnel for a Digital ProductEvergreen funnels are a great way to secure passive income in your business. If it's a new term to you, 'Evergreen Sales Funnel' is a fancy way of saying an automated system that sells your product year-round, to your audience, in a strategic way. Our listener this week is launching a digital product, a downloadable eBook resource for around the $50. She's wondering the best way to go about setting up an evergreen funnel for her new product.
2023-05-2215 minBusiness Badassery PodcastCombining Processes as a Copywriter / Designer DuoGreat question from a listener this week: "I'm launching a joint offer with another fellow business owner who is not a copywriter. She's a designer, and we'd love to know how to go about this. How do we combine our processes, invoicing, workflow, etc, in order to ensure we're delivering the best to our clients while having fun ourselves?"
2023-05-1515 minBusiness Badassery PodcastBusiness Badassery with Special Guest Emma McMillanWe have a very special guest with us this week. Emma McMillan is someone we know quite well and truly admire and respect. Emma believes everyone can write better. As a copy coach, she guides small business owners and others to connect authentically – and consistently – with their audience. A former teacher of 12 years, Emma has run a successful copywriting business since 2016. Her unique skill set gives her a deep understanding of both how people learn and the realities of small biz life. As host of the podcast Not Just About Copy, Emma shares inspiring conversations alon...
2023-05-0833 minBusiness Badassery PodcastTaking Time Off Without Falling Off Your Clients' RadarThis week's question is hugely relevant to both Amy and Kirsty: "How do you take a good chunk of time off your business without disappearing from your clients radar?" It can be an agonizing decision to walk away for a period of time, but is all that anxiety really worth it? Take a listen as we describe our experiences with taking blocks of time off and how it affected our businesses.
2023-05-0117 minBusiness Badassery PodcastElements of a Good PartnershipThere's so much packed into this week's question "What are the elements of a successful partnership like yours? And when I say successful, I also mean still having a blast together." We get very transparent about how we came to our business partnership and the secret sauce that makes our particular joint venture not only successful, but fun.
2023-04-2421 minBusiness Badassery PodcastIs it Time to Quit?This week's question comes from a listener who has been in business for two years, and still isn't hitting their financial goals. They're struggling with overwhelm, inconsistency and hiding behind the 'next new course' instead of trusting in their business. Is it time to quit?
2023-04-1714 minBusiness Badassery PodcastHow Do You Beta Test?Beta testing is a popular way to discover how people relate to your product or offer before its final release. Join Amy and Kirsty as they answer this week's question about how they go about beta testing, how many people they include and the benefits it can provide prior to a proper launch.
2023-04-1015 minBusiness Badassery PodcastLead MagnetsThis one's all about Lead Magnets. Do you need a download? Are there other strategies that provide value and interest people in joining you list? Take a listen as Kirsty and Amy chat lead magnet success...and some flops.
2023-04-0321 minBusiness Badassery PodcastHow Do You Manage Money?We've got a juicy question this week and it's about money. Do you have an emergency fund, and if so what does that look like? How many months of expenses should it cover? Tune in as we chat 'life boats' - aka, emergency funds to protect your business.
2023-03-2710 minBusiness Badassery PodcastBusiness Badassery with Special Guest Tanya GeislerWe are so excited to welcome our special guest, Tanya Geisler today. If Tanya is new to you, she's a certified Leadership Coach, an international TEDx women's speaker, and a writer who teaches leaders how to combat their imposter complex and lead with iconic impact so they can achieve their ultimate goals. You can learn more about her at tanyageisler.com and we definitely recommend taking her quiz to discover your OWN Iconic Identity.
2023-03-2041 minBusiness Badassery PodcastThe Future of Business BadasseryIn this episode we bat around ideas for the future of the Business Badassery podcast as well as how we plan to move forward as a duo.
2023-03-1325 minBusiness Badassery PodcastBusiness Badassery - Mexico EditionHello! For those of you awesome, regular listeners you likely noticed we took a bit of time off. But we are back and can't wait for you to hear what we've been up to. Check out this episode all about our Business Badassery retreat in Mexico!
2023-03-0617 min
Mistakes That Made MeLaunching Without a Plan with Amy Posner & Kirsty FantonAmy Posner and Kirsty Fanton have been (highly successful) lone wolves in the online business world for years. So when they teamed up to launch a new group coaching programme, they were so excited to be working together they forgot to create a launch strategy.
Without a plan, their launch totally flopped. They sold just 2 spots.
On this episode of Mistakes That Made Me, Amy and Kirsty join me for a conversation about how us business owners sometimes preach one thing for our clients and but then don't do...
2023-02-201h 16Business Badassery PodcastBusiness Badassery with Guest Kaity GriffinToday we have a very special guest, Kaity Griffin! Kaity comes to us from Melbourne where she is a mum and Google Ads whiz. Kaity teaches businesses and marketers how to profitably use Google Ads and has a knack of breaking down totally confusing concepts (hello, Google Ads!) and letting you in on the trade secrets she uses with her 7 figure clients.
2023-01-0936 minBusiness Badassery PodcastBusiness Badassery Wrap Up 2022Something a little different for you this week! This eposode is likely landing in your ears towards the end of 2022, so we thought we'd share some behind the scenes intel and information about what's happened in both of our businesses this year. Grab a cup o 'cheer and cozy up as we chat about the leaps and hurdles, highs and lows of 2022.
2022-12-2626 minBusiness Badassery PodcastAnna Rogan on Time-Based ServicesToday we have our first ever special guest on Business Badassery and it is the WONDERFUL Anna Rogan. If you have not heard of her she is a self confessed copywriting Jill of All Trades. Brand voice and messaging strategy, sales pages and launch copy, emails, websites and UX - she does it all. Anna helps business sound just like themselves (only better) in their copy so they can get out into the world and create a ruckus.
2022-12-1932 minBusiness Badassery PodcastHow to Offer 'All the Things' Without Confusing PeopleThis week on Business Badassery we have a question around positioning and managing multiple offers to different audiences. Our listener wants to know "How do you keep your content and messaging on point when you have many strings to your bow? How can I still do all the things without confusing people?" If you are an entrepreneuer wondering how to tailor your content in a way that connets with different audiences, this pod's for you.
2022-12-1211 minBusiness Badassery PodcastShould You Have a Waitlist When You're Booked Out?We've got a meaty question this week on Business Badassery. Our listener asks "I'm at a point in my business where I'm booking out months in advance. Yay! But also, what now? I have quickly created a waitlist to deal with inquiries but am a bit lost as to where to go from here. Ideally, I'd love to open my books once a quarter and fill my schedule with great clients. But I'm not sure how to get to that point. How do I stay top of mind with people? Do I open it to everyone on my list...
2022-12-0514 minBusiness Badassery PodcastHow to Get Your Foot in the Door with Speaking GigsIt's no secret that visibility is a big piece of growing a business, and this week's question is all about that. This listener wants to know more about how to land speaking gigs and be interviewed on podcasts. They have been looking for a podcast to pitch but most of the ones their audience listens to will only interview in-house marketers and have a no freelance / consultant policy. Take a listen as Amy and Kirsty give their advice on how to up visibility and land more gigs.
2022-11-2816 minBusiness Badassery PodcastHow to Decide When Raising Your Rates Isn't the AnswerWelcome to this week's short and pithy episode of Business Badassery! Today our listener wants to know 'How do you decide that raising your rates might NOT be the answer?'
2022-11-2112 minBusiness Badassery PodcastCan You Scale Your Business Without Hiring Help?This week's questions in Business Badassery: 'Are there more creative ways to scale than just bringing someone on? I hate the idea of managing someone and feel like the amount I'd need to pay someone decent might put me out of business. But I would like to grow my business, earn more dollars and keep growing. How do you scale witgout hiring or subcontracting? Raising your rates is one, but are there others?'
2022-11-1416 minBusiness Badassery PodcastHow to Navigate a Mentor and Mentee RelationshipHaving a great mentor in the business world can sometimes make all the difference when it comes to resolving issues, developing strategies and streamlining the ol' learning curve. But if the role of mentor or mentee is new to you, how do you navigate creating a trusting relationship with appropriate boundaries?
2022-11-0711 minBusiness Badassery PodcastDoing Business During Tough Economic TimesWe've got a juicy Q & A this week on Business Badassery! This listener wants to know how to approach freelancing during an economic downturn. Is it best to expand offerings, adjust pricing or try a new niche? What are the most productive prospecting routes to explore within a limited amount of time? Tune in as Amy and Kirsty chat about how to handle a downturn without getting scattered and overwhelmed.
2022-10-3124 minBusiness Badassery PodcastDifferent Ways to LaunchThis week's episode of Business Badassery peeks into Kirsty and Amy's different approaches to launching an offer. They chat audience building, nurturing, the mechanics behind a lauch and how they get it in front of the right people.
2022-10-2422 minBusiness Badassery PodcastNo Time for ReelsYou might remember a few episodes ago when Kirsty shared about her first ever Instagram reel experience. Well, our listeners noticed that she hasn't posted a reel since and want to know "Kirsty! Why no more reels!?" Check out this episode of Business Badassery for her answer.
2022-10-1715 minBusiness Badassery PodcastSetting a Financial GoalEver set a financial goal you wanted to make in say a month or maybe a year and then you look at that big number and say 'great, that's what I want to make now how the hell do I make a roadmap to get there?' That's what we address in this week's episode.
2022-10-1009 minBusiness Badassery PodcastShould My Podcast Have its Own Online Presence?This week we have a listener who is about to launch their own podcast. They have some tactical questions about their online presence and current social accounts. We share some thoughts along with certain decisions we’ve made about this pod.
2022-10-0317 minBusiness Badassery PodcastTo Reel or Not to Reel?Today's episode is all about Instagram reels. An eagle-eyed listener noticed Kirsty is creating reels after talking recently about the fact that she doesn't need to do that for Instagram to support her business goals. What changed? Kirsty shares why she's made that decision, what's driving it and whether it might be a relevant move for you to make too.
2022-09-2615 minBusiness Badassery PodcastDealing with Being in a Business FunkGetting into a funk happens to all of us from time to time. Problem is when you don't know how to crawl out of it. Clearly these past couple years have served up a lot of funk. Here's a few thoughts about what you can do when you find yourself in that space. .
2022-09-1914 minBusiness Badassery PodcastBehind the Scenes at Business BadasseryToday we share some thoughts about the future of this podcast. We were chatting after a recording and it occurred to us it might actually be of interest to you, our listeners. If not, hang tight -- we will get back to your questions next week!
2022-09-1216 minBusiness Badassery PodcastOutsourcing, Subcontractors and PartnershipsAre you at a point in your business where you’re feeling a little bit overwhelmed with how much is on your plate? Or at capacity with the amount of work and projects you can take on? If so, you might want to think about outsourcing some bits and pieces or partnering with someone on your core skills so you can serve more people at any one time. If this sounds relevant for you, Amy and I share some tips for making this possible.
2022-09-0522 minBusiness Badassery PodcastHow to Use Client Relationships to Recession-Proof Your BusinessUnless you've been hiding under a very large rock for the last few months you know that most global economies are in pretty dire straights at the moment. Inflation is on the rise, recessions are official in some places around the world and predicted in others. The question Amy and I tackle on this episode of Business Badassery is about whether you can use relationships with your clients to recession-proof your business.
2022-08-2914 minBusiness Badassery PodcastIs There Such a Thing as Too Many Offers?Is there such a thing as too many offers? Should you have tons, or do you need to cull down? What's the best way to know - and be strategic?
2022-08-2219 min
Business Badassery PodcastHow to Evaluate if Retainers Are Good for YouRetainer clients, a good idea, a bad plan, a fit sometimes, but not others. How to evaluate if retainers are good for you is what we tackle in this week's episode.
2022-08-0119 min
Business Badassery PodcastIs Instagram Really Dead?If you've ever wondered whether Instagram is still a good place to get leads in 2022, this episode is for you. We talk about strategy. We talk about the dreaded algorithm and we talk about how to actually pinpoint whether that's where your ideal prospects are hanging out.
2022-07-2515 min
Business Badassery PodcastMorning RoutinesDo you have a morning routine, or do you wonder about the morning routine of other people, particularly people you perceive as successful? This week someone wanted to know about our morning routines. So here you go…
2022-07-1812 min
Business Badassery PodcastHow to Stay Motivated and Stick To Your PlanDo you ever have a slow period in your business and you think to yourself, oh, I really should be working on my business, but you're kind of anxious cuz you also feel like you should have clients. So how do you stay motivated and stick to your plan? That's what we address in today's episode.
2022-07-1110 min
Business Badassery PodcastHow to Manage the Demands of Increased VisibilityThis episode is all about the downside of increased visibility. We talk about the pressure, the constant expectations and the increasing requests and favors being asked of you. We dive into boundaries, self-care, and we also talk about what we see as the curve of visibility.
2022-07-0413 min
Business Badassery PodcastHiring a SubcontractorEver thought about bringing on a subcontractor? Then wonder: "Uh, how do I do it? Is it worth it? What do you pay them? What else do I need to know?" We tackle these questions in this episode.
2022-06-2715 min
Business Badassery PodcastThe See-One, Do-One, Sell-One Trend of Online CoachingFrustrated with the number of business coaches that are popping up in the online space? We discuss when people are actually qualified enough to be offering this kind of service and when it's too soon. We also talk about the boundary between when it's just you offering a friend good advice, or you actually charging for that coaching service.
2022-06-2016 min
Business Badassery PodcastVetting Your Business IdeasDid you ever have so many ideas, you weren't sure which to run with, which to ax, and which to put aside for later on? In this episode we discuss our perspectives on vetting business ideas.
2022-06-0616 min
Business Badassery PodcastHow to Use Media Mentions as a Marketing ToolFor copywriters, getting a mention on the Copyhackers website can be a big feather in your cap. In this episode we talk about Kirsty showing up there in a recent article, and whether it should impact your own thinking.
2022-05-3008 min
Business Badassery PodcastHow to Pick the Right Moment to PitchWe put cold pitching under a microscope and talk about the legwork that goes into a successful pitch, how long you need to be in someone's vicinity before you approach them, and how to give yourself the best possible chances of getting a yes.
2022-05-2322 min
Business Badassery PodcastLazy Pre-launches and Powerful PositioningKirsty shares a trend in the launch space, which she feels might be a bit of a mistake when it comes to pre-launch content and warming up a wider audience. And Amy shares some thoughts about the value of being competent in your offers and how the stance of not yet knowing everything, but being willing to find out can really help you nail your position.
2022-05-1614 min
Business Badassery PodcastHow to Get Organized in Your BusinessIs your to-do list weighing you down? Do you feel like hitting pause might cause your business to come to a screeching halt? We share a best practice for dealing with overwhelm and next steps in your business.
2022-05-0913 min
Business Badassery PodcastI'm Fully Booked! What's Next?When your calendar is fully booked, you have decisions to make. How do you decide what’s next? How do you know what you need to do to grow and scale? Or know if you even want that. We share our thoughts including how to take stock of where you are in your business so you can set the course for what comes next.
2022-05-0213 min
Business Badassery PodcastHow Do You Stop Being a Bottleneck in Your Business?Do you ever get in your own way, maybe actually slow down your business growth? It happens, as today's inquiry reveals. Listen up.
2022-04-2521 min
Business Badassery PodcastGrowing Teams and Juggling MotherhoodIt's a random thought of the month episode this week on Business Badassery. Amy shares some thoughts around how to work out when to hire new members for a team if your business is on a growth trajectory. And Kirsty gets a little more personal talking about how to juggle motherhood and owning a business, and some thoughts around mum guilt.
2022-04-1818 min
Business Badassery PodcastHow to Show Up for Your Business – Even When the World Is on FireWe tackle a bit of a sensitive topic today based on an Insta post that Kirsty made that got quite a lot of response. So it may well be on your mind. Let's dive in.
2022-04-1114 min
Business Badassery PodcastWill a Day Rate Undermine My Other Services?In this week's episode, we help a listener to work out whether a day rate will undermine her other bigger, more expensive services. And talk through how you can help differentiate the two offers to make each one seem appealing for the right people.
2022-04-0411 min
Business Badassery PodcastA New Standard of SellingWe have a very short and to-the-point question today, that brings up all kinds of interesting other questions about marketing. How it used to be done, how it's being done now, what makes sense, a new approach Amy is working with, and what to think about going forward. So let's jump in.
2022-03-2816 min
Business Badassery PodcastDo Less, Be More Productive. And Discover Who You Are.Matthew McConaughey, focus, Harvard Business Review, personal identity, ease, and lightness. Seemingly random, right? They all come together in our random thought of the month episode. Stay tuned.
2022-03-2112 min
Business Badassery PodcastIs the Grass Greener on the Employment Side?Well, as we're entering the third year of the COVID pandemic, I think it is safe to say that a lot of us are just really fried. And we have a listener who, because of this, maybe because of this has lost their business mojo or fears they have, and is thinking that the grass looks greener over on the employment side. And wants our take.
2022-03-1420 min
Business Badassery PodcastHow to Make Big Bucks as a Content WriterIn this week's episode, we help a listener who has found herself pigeon-holed in the world of content writing. She offers a unique point of view and has a unique skill set to fill a niche, but is finding that, although she enjoys the work, she isn't able to make the kind of money she wants to. So she asks us, is it even possible? Short answer? Yes. And the long answer is coming to you in this episode.
2022-03-0719 min
Business Badassery PodcastHow to Nail The Less Is More Approach In Your MarketingWhen you have your own business, staying on top of things and avoiding burnout can feel like a full-time job, especially when it comes to those tasks that you really don't like doing. Like for most of us acquiring new clients. In this episode, we share our tips to help one listener, get her head around how to approach landing more clients and good clients with the less is more approach.
2022-02-2826 min
Business Badassery PodcastIs There Such A Thing As The Perfect Client?Is there such a thing as the perfect client and if so, are they found or are they made? Listen in to hear our take.
2022-02-2121 min
Business Badassery PodcastAmplifying What's Easy (And Making a Name For Yourself)You know, that thing you're really good at, but it comes so easily to you. You're pretty sure that everyone must have that skill. Not always in this week's episode, we talk about how to identify that thing and understand how to value it and then how to amplify it. So it becomes a central part of your business.
2022-02-1416 min
Business Badassery PodcastHow to Grow and Scale When Money Isn't Your Primary MotivationToday's questioner is wondering how you grow and scale your business when money isn't your primary motivation. This person cares deeply about their customers and the experience they deliver. And they're not sure that they could adopt an agency model and stay in integrity. So Kirsty and I bat these questions around in today's episode.
2022-02-0714 min
Business Badassery PodcastThe Three Levels of FreelancerThis episode is absolutely chock-a-block with Amy P wisdom. She talks in really incredible detail about what she sees as the three levels of freelancer and how to move up the ladder. So you become in control of your business, your time and your finances.
2022-01-1024 min
Business Badassery PodcastPicking Your Battles and Talking With Your AudienceWe're back this week with another random thought of the month episode. So tune in to hear us share two very different, but hopefully equally helpful thoughts about running your own business.
2022-01-0309 min
Business Badassery PodcastThe Baby and Business ConundrumToday's listener is keenly interested in what we might call the baby and business conundrum. She took Kirsty up on her earlier offer to fill us in when she had her bab and had a sense of what her life was like. So we're back seven months later.
2021-12-2711 min
Business Badassery PodcastNew Trends for Black Friday and Cyber MondayBlack Friday and Cyber Monday were particularly crazy this year. And our listeners spotted a few new trends and wanted to know our thoughts on the tactics and their future viability. Listen in.
2021-12-2010 min
Business Badassery PodcastMeasuring a Project's Success - What Matters?Everyone measures the success of a project differently. Today we talk about how to dig down, get a client's right KPIs and the questions you should ask.
2021-12-1311 min
Business Badassery PodcastPlaying the Content Marketing Long Game Without Losing Your MindContent marketing is great for playing the long game and getting yourself known, but it can be tricky and time consuming. We talk about how we do it, what we think makes sense and why.
2021-12-0620 min
Business Badassery PodcastWhen Poor Design Gets in the Way of Good CopyMost copywriting projects need a designer to bring everything to life. And while a great collaboration can result in something truly glorious, the fact is that the copywriter and designer often work in isolation. Which can lead to awkward exchanges and poor project outcomes. Here's how we work our way around this problem.
2021-11-2910 min
Business Badassery PodcastWhat If a Client Doesn't Pay?This week, we have a question about a client who keeps putting off payment. We talk about how to get payment, what kind of language to use, and Amy shares a story that has Kirsty shaking her head in surprise.
2021-11-2221 min
Business Badassery PodcastHow to Handle Out-of-Scope RequestsIf you've ever found yourself tongue tied when a client asks for one more little thing, today's episode will help. We talk boundaries, generous pricing, and re-positioning your assumptions.
2021-11-1511 min
Business Badassery PodcastLaziness, Self-Care, and the Reality GapWe have decided to do something a little bit different this episode. And we'd love your feedback on whether this is something that you would like us to continue doing, or something you would like us to never do again. We had this idea that we would have one episode a month where we share our random thought of the month. Here it is!
2021-11-0812 min
Business Badassery PodcastFinding the Best Way to Market Your BusinessYou know that feeling of overwhelm when there's so much to do? Should I be over here speaking on podcasts? Should I be writing blogs? All the social channels? Some of the social channels? What about niching? Too narrow, too broad? All of the questions that you ask either when you're starting out or when you're making a change like launching a new website or changing a business model. Today's question is all about how you deal with that overwhelm.
2021-11-0116 min
Business Badassery PodcastHow Effective is Affiliate Marketing?This week's question is about affiliate marketing. We have two different answers. It's one of those 'how long is a piece of string' kind of questions. So see what you think.
2021-10-2511 min
Business Badassery PodcastWhen Does Paid Traffic Make Sense?When you see your competitors pop up in Facebook and Instagram ads, it can be tempting to think you need to join in the paid traffic party just to keep pace. But what if you took the time to think about it strategically and make a call based on what's right for you and your business? Tune into today's episode to hear us talk this through for a listener in the wedding photography space.
2021-10-1811 min
Business Badassery PodcastIs It OK Not To Name the Price?Have you ever seen a sales page for a group program that encourages you to apply even though the price of the program is nowhere to be seen? Yep. Us too. And here are our thoughts on this practice. Fair warning, there are some unbleeped curse words in today's episode.
2021-10-1111 min
Business Badassery PodcastTips and Tricks for Launching Your Digital ProductToday's episode is all about digital product launches. We talk stats, pre-launch strategies, segmentation, wait lists, beta testing, and live writing. There's a lot to cover. So let's jump straight in.
2021-10-0423 min
Business Badassery PodcastAre You Cut Out for This?We've got a question today from someone who's just not feeling it in her business and was hoping we could help her sort out her situation. Or at least tell her how we approach those days when it's just not coming together.
2021-09-2715 min
Business Badassery PodcastRunning a MastermindWe have an interesting question today directed toward Amy specifically about a new offer she has this year that's been an absolute dream come true for her. So join us as we goof our way through another episode.
2021-09-2024 min
Business Badassery PodcastTaking the Time to ReenergizeDo you know that cycle where you're really excited about your business followed by a cycle of just not caring? Or feeling like it's too demanding or it wants something from you? Well, today someone wants to know how we stay balanced and focused inside that chaos and what works for us. So let's find out.
2021-09-1313 min
Business Badassery PodcastHow To Learn What You Don’t Know When It Comes to LaunchesDo you ever have the sense that your potential clients know more than you, even though you've done all the courses and learned all the things? Tune into today's episode to hear the counterintuitive approach we suggest to tackle this conundrum for one of our listeners who works in the launch space.
2021-09-0617 min
Business Badassery PodcastStuck at Square OneToday we help out a listener who's stuck at square one in their business. We talk about fear, laziness, to do lists, and giving yourself some grace. Hope this one resonates.
2021-08-3011 min
Business Badassery PodcastProject Planning and the ‘Low-Bar’ Rule of PricingToday, we dive into a question about project planning, specifically around launches. How many to take on, how to plot them out, and how to work out the price to time ratio using Amy's low bar rule.
2021-08-2313 min
Business Badassery PodcastHow to Stop Worrying About the Next ThingIn this week's episode, we address a really juicy question that sits right at the heart of what it means to run your own business. How do you give yourself permission to slow down and enjoy where you're at rather than constantly reaching for what's next?
2021-08-1616 min
Business Badassery PodcastBusiness After BabyToday's episode is all about what Kirsty's business looks like for her as she returns from maternity leave. She talks logistics, shifts, and her one concern moving forward.
2021-08-0917 min
Business Badassery PodcastWhat Is Busy Work and Is It Ever a Good Thing?Today's question is about the difference between productivity and busy work. And it's caused both of us to think about what busy work means for us, how we get distracted, and what distractions we allow in our days. We discuss what you can do to be productive and how you know what you should be doing and when.
2021-08-0221 min
Business Badassery PodcastThe Difference Between Corporate Clients and SMEsToday, we have a question about approaching bigger clients. When you're talking to clients and you move away from the small and medium sized business market to working in a more corporate structure. Maybe there are some C-suite people involved in the decision-making process and the entire project. This person wants to know what to expect, what's different, and how do you go into that process with your eyes open?
2021-07-2621 min
Business Badassery PodcastShould You Offer Day Rates and VIP Rates? What’s Involved and What To KnowWe have a question today on a topic we've spoken about before and that's day rates and VIP rates. So we dig down deep into the different ways those could work, what promises you're making to a client, how you can position day rates in your marketing, and how to incorporate day rates and VIP days into your service offerings.
2021-07-1924 min
Business Badassery PodcastBusiness Rebrands – What Matters and What You Can Kick to the CurbWe take on an interesting question today about rebranding. Someone who's just changing up everything and is in the midst of the process and wondering what do they need to think about? Did they miss anything? Listen up and learn about what's really involved in a rebrand? It may be different than you think.
2021-07-1220 min
Business Badassery PodcastThe Line Between Business and PoliticsIn today's episode, we talk about a rarely discussed topic. And one that's very dear to my heart. So stay tuned and see what we have to say about the things that you don't normally talk about in business.
2021-07-0514 min
Business Badassery PodcastStarting and Monetizing a PodcastWe have an interesting one for you today where a potential podcaster asks current podcasters questions about podcasting.
2021-06-2814 min
Business Badassery PodcastThe Financial Side of Your BusinessIn this week's episode, we dive into all things financial planning. We talk about business structure, knowing your numbers, making strategic investments, and what we'd do differently if we had our time again.
2021-06-2120 min
Business Badassery PodcastHow To Go From 1:1 Services to Offering Courses and ProgramsYou know that old cliché, it's impossible to know what you do not know? Today's question is a bit that from someone who wants to start an online course or group program. We share our experience since we've both done just that.
2021-06-1422 min
Business Badassery PodcastNailing Your Visibility StrategyToday's episode is all about leveraging podcasts and online summits to increase your visibility. We talk about who to pitch, how to land those pitches, and how to make sure you maximize every opportunity.
2021-06-0713 min
Business Badassery PodcastChanging Your NicheThe question of whether or not to niche has got to be one of the most frequently asked things in the world of online business. Today's episode dives into a different part of this conversation. Is it ever okay to change your niche? We get really definitive on this one, so expect some straight answers and some clear-cut advice. Let's dive in.
2021-05-3110 min
The Copywriter Club PodcastTCC Podcast #202: The Agonizing Process of Change with Amy PosnerWhat kind of a business are you building? The guest for episode 202 of The Copywriter Club Podcast is Amy Posner. Amy’s the first person to be interviewed on the podcast three times—and no wonder—she’s got a lot to share. Amy’s currently rethinking the programs and services she offers her clients and we thought it might be worth talking to her about the process. We talked about all of the following:
• the agonizing journey she’s been on as she’s changing her own business model
• why the process has been so painful and pulling back on doing too much
• ...
2020-09-011h 15