Shows
The Good, The Bad & The AdvertisingSPECIAL: Walking the Talk - Wild Walks and Why Purpose TalksA 30 minute podcast that invites you to get up and away from your desk and explore your urban environment. Step away from your screen as we give you a new perspective. Download the GoJauntly app, find a local walk, and pop your headphones in to listen to Good Loop’s CEO, Amy Williams, as she discusses the benefits of small acts making big changes in the community, environment, and in media. See acast.com/privacy for privacy and opt-out information.2021-11-3029 min
The Good, The Bad & The AdvertisingSaving the planet from a meaty disaster with Emma Cookson, Partner at The Brandtech GroupAs COP26 comes to a close we're all thinking about our next steps and how we can take learnings from the past two weeks into the future to slow the rising global temperatures and stick to the target of 1.5C.The industrial meat industry is the single biggest cause of deforestation globally. As of 2021, due to land clearing forest fires, the Amazon rainforest now emits more carbon emissions than it is able to absorb. One cow can release enough gas to produce an astounding 200 kilograms of methane every year, which means that emissions from cows and...2021-11-1237 min
The Good, The Bad & The AdvertisingRory Sutherland, Vice Chairman of Ogilvy UK, on the art and power of persuasionHumans are persuaded to do things every day - and more often than not, it’s by the advertising industry. Our industry is the architect of desire and whether we are encouraging people to get the 12 millionth new version of the iPhone or to invest 3 months salary in a shiny rock - we’re pretty good at what we do. And yet, when it comes to government policy, persuasion seems woefully underutilised. Our government seems to be stuck between two binary settings. On the one hand, we have heavy-handed enforcement - such as the hefty fines impos...2021-08-101h 07
The Good, The Bad & The AdvertisingEssence's Deolu King discusses how to get more people on bikes safely following "The great bicycle boom of 2020"Over the last 18 months, Halfords has experienced 3x growth and according to the CEO it's been primarily driven by women and under 35's all clamoring to buy a bike. A report by TFL also claims that more people cycling would save the NHS £1.7 billion a year by preventing deaths that are a result of physical inactivity.In this week’s episode of The Good, The Bad & The Advertising, Amy and Dino are joined by special guest Deolu King. Not only is Deolu an expert in social media, having been an early employee at Facebook, and now the...2021-07-1949 min
The Good, The Bad & The Advertising Creative Strategist & Comedian Matt Box On Employing Ex-offendersAccording to the prison reform trust, 57% of women in prison report having been victims of domestic violence. A quarter of the UK adult population also went through foster care - by all accounts, ex-offenders are a vulnerable group but only 17% are in jobs a year after release. So what can advertising do to make work post-release more accessible and employers more accountable to empower those who are reformed?In this week’s episode of The Good, The Bad & The Advertising, Amy and Dino are joined by special guest Matt Box. A newly sleep-deprived Dad, Matt is a...2021-07-0244 min
The Good, The Bad & The AdvertisingMindshare’s Rosie Laurence On Fixing Adland’s Age-Old Sexism ProblemThere has been a recent crackdown on the use of gender stereotypes in advertising, with associations like the UK’s Advertising Standards Authority (ASA) leading the charge. But fixing such an age-old issue that stretches way beyond the boundaries of Adland is not something that can be solved overnight. Gender stereotypes in advertising are as old as consumerism itself. Put succinctly in "The Mitchell and Webb Look":Women: You're leaking, ageing, hairy, overweight and everything hurts. And your children's clothes are filthy. No wonder men long for other, less clammy wome...2021-06-0437 min
The Good, The Bad & The AdvertisingWavemaker’s Innovation Chief Sarah Salter On How Ad Industry Can Save LibrariesBritain has closed almost a fifth of all its libraries over the last decade due to cuts in funding, with 10,000 library workers losing their jobs. But what can be done to help this struggling sector? And does Adland have a role to play?In this week’s episode of The Good, The Bad & The Advertising, Amy and Dino are joined by special guest Sarah Salter. Sarah has worked both client-side as a marketer and agency-side as Head of Innovation for Wavemaker. And with over a decade of experience, Sarah is one of the most respected voices on...2021-05-2839 min
The Good, The Bad & The AdvertisingOgilvy’s Andrew Lopez On How Adland Can Stop The Ticking Time Bomb Of Loneliness Among Young PeopleLoneliness in society is something that many perceive as an issue that primarily affects older generations. Yet, intensified by the COVID-19 pandemic, feelings of loneliness and isolation among younger generations are on the rise. So what can be done to solve this growing issue? And does Adland have a role to play?This week on The Good, The Bad & The Advertising, Amy and Dino are joined by special guest, Andrew Lopez.Lopez and Amy began working in the world of advertising on the same day as part of the Ogilvy grad scheme, and...2021-05-2139 min
The Good, The Bad & The AdvertisingThe Computer Says No: Lou Nylander On How Algorithmic Bias Is Feeding Discrimination And InequalityAlgorithms play a significant role in our everyday lives. From the searches you perform on Google, the content you see in your Facebook feed or the GPS navigation in your car, their influence on our day-to-day is everywhere. Only problem is, most of the time we’re oblivious to how much sway they have and the data they use to make these decisions. Plus by influencing future decisions based on past data, they are prone to repeating our mistakes. The implications of this range from the perpetuation of fake news to minorities unfairly receiving longer prison sen...2021-05-0636 min
The Good, The Bad & The AdvertisingDOT DOT DOT’s Jack Horner On Adland’s Crisis of CreativityIs Adland suffering from a crisis of creativity? Is it symptomatic of the modern age? And what can be done to fix it? That’s the topic under discussion in the latest episode of The Good, The Bad and The Advertising, where hosts Amy and Dino are joined by special guest Jack Horner. Jack has worked in both the advertising sector and as music producer in the 90s, so it's safe to say he knows his stuff. Jack also more recently founded DOT DOT DOT, a community of founders and leaders in culture, crea...2021-04-2138 min
The Good, The Bad & The AdvertisingThe Second Pandemic: How Can The Ad Industry Prevent A Mental Health Crisis?Isolation, anxiety, loneliness -- the COVID-19 pandemic has had a considerable impact on our mental health. So much so, many experts are predicting there will be a second pandemic -- a mental health crisis. So what can be done to prevent it?In Episode 2 of The Good, The Bad and The Advertising -- the show where we ask, if the world were our client, what would the brief be? -- Amy, Dino, and Tim look at the issue from the view of business owners. They ask how the advertising industry can help reduce the inevitable and wh...2021-04-1535 min
The Good, The Bad & The AdvertisingHow Do We Stop The Spread Of Online Misinformation Around COVID-19 Vaccines?The spread of dangerous misinformation online has been brought into sharp focus during the COVID-19 pandemic and subsequent vaccine rollout. So much so, an Imperial College London study found that misinformation online had led to a decrease in vaccine intent among 6.2% of people in the UK and 6.4% in the US. So with the spread of misinformation online putting people’s lives in danger, what can be done to stop it? In the inaugural episode of “The Good, The Bad and The Advertising” -- a new show where we ask, if the world was our client, what would t...2021-04-0735 min