Shows
Hitmakers, Season 2Weird on purposeHow many people actually saw It Was Just an Accident, this year’s winner at the Cannes Film Festival?And how many people even heard of it?That gap tells you something important about culture today.Culture fragments faster than it consolidates. Mass attention is gone. Cultural currency no longer comes from scale—it comes from attention. And attention is scarce, fleeting, and brutally competitive.So how do you earn attention in a fragmented world?It’s captured by friction—inversions, oddities, contradictions, and coincidences already simmering in society. The bran...
2025-12-311h 07
Future CommerceFuture Commerce | Episode 436: Year-End Highlights: Lessons From Our Deepest DialoguesThe Future Commerce team reflects on their favorite podcast moments from a year of extraordinary conversations. From haunted dolls and architectural rhizomes to debates about capitalism and idealism, these episodes challenged conventional wisdom about how brands influence culture and why efficiency alone won't save us. (Feat. Rory Sutherland, Dami Lee, Andrew McLuhan, Nick Susi, Kunle Campbell, Ana Andjelic.)
2025-12-2647 min
Future CommerceYear-End Highlights: Lessons From Our Deepest DialoguesThe Future Commerce team reflects on their favorite podcast moments from a year of extraordinary conversations. From haunted dolls and architectural rhizomes to debates about capitalism and idealism, these episodes challenged conventional wisdom about how brands influence culture and why efficiency alone won't save us. (Feat. Rory Sutherland, Dami Lee, Andrew McLuhan, Nick Susi, Kunle Campbell, Ana Andjelic.)Our Year In Cultural CommerceKey takeaways:VISIONS 2025 brought together Dami Lee, Andrew Huang, and more creative pioneers to explore the future of culture through the lens of commerce and its effects on humansSpooky Commerce pushed...
2025-12-2647 min
Hitmakers, Season 2Everybody is talking about world-building, nobody is doing itEveryone knows what the Magic Kingdom is. And yet almost no brand in history has been able to replicate anything like it.Because world-building sounds simple. It isn’t.There are product worlds born from the thing itself. Merchandise worlds built through collections. Aesthetic worlds defined by a visual language. Fan worlds powered by community.And each one behaves differently.The mistake is treating world-building as a single strategy.Where you begin—product, fandom, or aesthetics—determines the physics of the world you can build: its growth logic, its commer...
2025-12-171h 13
Visionary Minds🇺🇸 ANA ANDJELIC (Esprit) - How to Build Brand Gravity in a World Obsessed with Virality?In this episode of Visionary Minds, we sit down with Ana Andjelic — Global Chief Brand Officer at Esprit, former CBO of Banana Republic, sociologist by training, and one of the Forbes Most Entrepreneurial CMOs 50.Ana shares a powerful perspective on why brands must move beyond campaigns and start operating as cultural systems. Drawing from her experience across agencies and global brands, she explains how cultural capital creates pricing power, why virality is a short-term illusion, and how brands build gravity by designing worlds people want to belong to.From taste versus trends, to cu...
2025-12-1636 min
Visionary Minds[TEASER] 🇺🇸 ANA ANDJELIC (Esprit) - How to Build Brand Gravity in a World Obsessed with Virality?In this episode of Visionary Minds, we sit down with Ana Andjelic — Global Chief Brand Officer at Esprit, former CBO of Banana Republic, sociologist by training, and one of the Forbes Most Entrepreneurial CMOs 50.Ana shares a powerful perspective on why brands must move beyond campaigns and start operating as cultural systems. Drawing from her experience across agencies and global brands, she explains how cultural capital creates pricing power, why virality is a short-term illusion, and how brands build gravity by designing worlds people want to belong to.From taste versus trends, to cu...
2025-12-1601 min
Hitmakers, Season 2Trend Makers vs. Taste MakersWhy does Louis Vuitton cycle through creative directors like fashion seasons—is that a weakness or a strategy?And how can Hermès go 42 years without launching a single new product yet be worth more than the entire LVMH group?Because one behaves like a trendmaker.The other behaves like a tastemaker.Is one better? That depends on what you believe creates value.In this episode, we’re exploring that tension. Get full access to The Sociology of Business at andjelicaaa.substack.com/subscribe
2025-12-101h 04
Hitmakers, Season 2Episode 3Why do brands collaborate with each other?What differentiates a good collaboration from a bad one?Have we reached collaboration fatigue?And, what is next for collaborations?Today, we reveal how to elevate collaborations from tactics to strategies. We put collaborations in context of IP, world-building, fandoms, and a brand’s cultural expansion and market growth.Listen on Apple Podcasts, Spotify or YouTube. Get full access to The Sociology of Business at andjelicaaa.substack.com/subscribe
2025-11-2655 min
Building Brand AdvocacyBrand x Performance: The New Rules for Fashion & Beauty Growth ft. Ana Andjelic & Nathan Jun PoekertIt’s the buzzword combo every CMO wants to crack, but few actually have.Recorded live at the Brand Advocacy Summit: New York, this chat dives deep into what it really means to blend culture & performance – with two of the sharpest minds in brand today.Ana Andjelic (Global Chief Brand Officer @ Esprit) and Nathan Jun Poekert (Brand Strategist & CMO Advisor) bring radically different lenses to one big challenge: how do you grow a brand that actually means something and performs?This is a no-fluff, all-strategy conversation.Covering:🧠 Why most marketi...
2025-11-2541 min
The Right Hype PodcastEP 34: Ana Andjelic Breakdowns the Great Creative Reshuffle (Part 2)In this conversation, Ana Andjelic and Gavon discuss the ongoing changes in the fashion industry, with a particular focus on the recent appointments of creative directors and their impact on brand identity and consumer engagement. They explore the balance between heritage and modern creativity, the evolving role of creative directors, and the importance of business strategy in the luxury fashion sector. The discussion concludes with predictions of a future renaissance in luxury fashion, slated for 2026.To see more of Ana Andjelic's work, check out her Substack: https://andjelicaaa.substack.com/Keep Up With Us:Instagram: https://www...
2025-11-1327 min
Hitmakers, Season 2Live with Ana AndjelicGet full access to The Sociology of Business at andjelicaaa.substack.com/subscribe
2025-11-0706 minThe Right Hype PodcastEP 33: Ana Andjelic Breakdowns the Great Creative Reshuffle (Part 1)In this episode of The Right Hype, host Gavôn Owen and guest Ana Andjelic discuss the significant changes in the fashion industry, focusing on the appointment of new creative directors at major fashion houses like Chanel, Gucci, Dior, and Givenchy. They explore the impact of these changes on the industry, the balance between maintaining brand heritage and introducing modern creativity, and the broader cultural implications. The conversation also touches on the challenges of balancing financial success with cultural influence and innovation, as well as the role of universality and scarcity in luxury branding.To see more o...
2025-11-0632 min
Hitmakers, Season 2Episode 2Why are AI brands opening cafés?Why does MiuMiu have a book club?Why does A24, a movie studio, have a membership club, a publishing arm, and now its own theater and bar?It’s not random.It’s a new operating model.And the best CMOs already know it.They’re not running marketing departments.They’re running production studios — orchestrating content, products, experiences, and collaborators like a showrunner builds a world.Today, we unpack why every business is now show business, w...
2025-11-0558 min
Hitmakers, Season 2Live with Ana AndjelicGet full access to The Sociology of Business at andjelicaaa.substack.com/subscribe
2025-10-3106 min
Hitmakers, Season 2Episode 1In the first episode of the Season 2 of Hitmakers, my co-host Lee Maschmeyer, co-founder of a transformation consultancy Collins, and I look at moments where cultural capital turns into financial capital. We break down why Labubu is still printing money — long after most thought its hype had peaked; why Hailey Bieber’s Rhode became a $600 million brand almost overnight; and why bootleg Gucci is hotter business than Gucci itself. Get full access to The Sociology of Business at andjelicaaa.substack.com/subscribe
2025-10-2353 min
Professional Jealousy PodcastEp.12 / Ana Andjelic Shares The Secrets Behind the World’s Most Desirable BrandsAna is a global brand executive, author of “Hitmakers: How Brands Influence Culture,” and “The Business of Aspiration” and has been recognized three times by Forbes for her CMO work. She earned her doctorate in sociology, and is a widely read writer of The Sociology of Business, speaker and advisor. Ana is known for her strong strategic POV within fashion, lifestyle and luxury, and she specializes in building business-driven cultural programs for brands. This conversation included:The Northstar that guides her is achieving freedomChasing the ‘new’ led to a non-linear career path...
2025-10-2145 min
Hitmakers, Season 2Live with Ana AndjelicGet full access to The Sociology of Business at andjelicaaa.substack.com/subscribe
2025-10-1628 min
ILHA Suite TalkInsights Beyond Hospitality: From Price Tag to Cultural CapitalIn this episode, Ana Andjelic, PhD in Sociology and Brand Strategist, author of "The Business of Aspiration," joins host Susie Arnett, Transformational Concierge Editor & Director of Wellness Programming at Six Senses, and Sharon Hirschowitz, Head of Communications at the International Luxury Hotel Association, to discuss how luxury hospitality brands can leverage cultural capital to enhance guest experiences. Ana explores the shift from conspicuous consumption toward taste-driven experiences, the rising importance of curated and collectible moments, and why understanding niche communities is crucial for resonating with today's luxury guests.Key...
2025-06-2436 min
People vs AlgorithmsThe Taste PremiumWe dig into the idea of taste—how it’s formed, how it signals identity, and where it fits in media and business today. We also unpack how taste once defined media gatekeepers, how it’s now being democratized (or commodified), and why developing taste is less about money and more about intentionality. We are then joined by sociologist and brand strategist Ana Andjelic to debate the merits of European taste vs American taste. Plus: Anonymous Banker has a cameo on how to get a “taste premium” in M&A.The Sociology of Business by Ana AndjelicPvA What We Learned...
2025-03-2857 min
Science Warriors: The Quest for Operational ExcellenceEpisode 2: Web3 and the Future of Collaborative Business ModelsIn this episode of The Science Warriors Show, host Adel Hameed sits down with Gokhan Polat, a Web3 strategist and venture builder, for a deep dive into how decentralization is reshaping business operations and creative industries. From DAOs and blockchain-based compensation models to real-world examples of brands like Nike and Gucci experimenting with Web3, Gokhan unpacks what operating executives need to know to stay ahead of the curve.This insightful conversation explores how companies of all sizes—from startups to global enterprises—can leverage Web3 technologies for faster, more transparent, and efficient collaboration. Whether you’re curious about...
2025-03-2047 min
The Creative MindsetBonus Track: Lightning Questions with Angela Onuoha - E53Alternative career choices? Next travel destinations? Favorite food? We welcome back Angela Onuoha for a fun round of lightning questions.Angela is the most established and well-known trichologist and Cosmetic Chemist within the creator space. Her advocation for diversity has made her a true force for good within the beauty industry.Angela isn’t just an influencer, she is an educator who is leading input into efficacious formulations and the importance of ingredients. She is working with the globe’s leading hair care brands, advising on product diversity and laun...
2025-02-2708 min
The Creative MindsetAlgorithms vs. Authenticity in Content Creation - E52The importance of personality and sharing well-researched knowledge outweighs the value of viral content. In this second part of Rei’s talk with trichologist and content creator Angela Onuoha, we hear about her daily routine, the strategic choices behind her content creation, and how she balances authenticity with platform algorithms. Angela breaks down her structured yet flexible schedule, emphasizing the importance of planning and adaptability in a fast-paced digital world. The conversation offers unique insights on maintaining authenticity, the challenges of content creation on platforms like Instagram and TikTok, and her aspirations for the future, using her expertise to de...
2025-02-1322 min
The Creative MindsetFrom Law School Dropout to Creative Hair Influencer - E51Perfect jobs are not something you find, but something you create for yourself. Rei talks with Angela Onuoha, a pioneering trichologist and content creator from Amsterdam, to unpack her unique journey into the creator economy. Angela shares how her cultural background and personal experiences with hair care led her to a path she never anticipated—becoming an influential voice in the trichology community. The conversation delves into the evolution of the creator economy and its substantial impact on culture and business today.Angela is the most established and well-known trichologist and Cosmetic Chemist within th...
2025-02-0635 min
The New Garde with Alyssa VinganEverything Is Marketing (w/ Ana Andjelic)This is a free preview of a paid episode. To hear more, visit thenewgarde.substack.comHow many comments have you seen on TikTok, Instagram, and YouTube over the last few years that read: “Give the marketing team a raise!” It’s easy to boil everything a brand does down to simple marketing tactics, but how does one formulate a cohesive strategy — with a mix of product, content, social media, events, PR, collaborations, and more — and create a cultural hit? This week, Alyssa is joined by Ana Andjelic, a global brand executive, founder of The Sociology of Business n...
2025-02-0410 min
Future CommerceThe Magic of Cultural Hitmaking With Ana Andjelic“There is nothing but micro trends these days. Sometimes, things bubble up, and they capture the imagination of pop culture…but then they last for a really short time. In that environment, how do you really set yourself up to influence culture?” In this week’s episode, Ana Andjelic graces our show with breakthrough advice from her latest book, Hitmakers: How Brands Influence Culture. Discover the secrets of updating heritage brands, keys to transporting customers into imaginative worlds, and how to amplify microtrends to position your brand within cornerstone cultural narratives. Architects of the Identity Economy
2025-01-2453 min
StyleZeitgeist PodcastThe State of Luxury with Ana AndjelicOn this episode, we speak with Ana Andjelic, the strategic branding mastermind who knows her Bs from "Brand" to "Baudrillard," author of the Sociology of Business Substack and of the new book Hitmakers: How Brands Influence Culture. We discuss how the luxury industry went off rails through over-expansion, the difference between the luxury and fashion mentality and the luxury and commodity thinking, and what it will take to turn things around. We discuss how fashion trends are really created and why everything looks interchangeable. We finish the episode with a surprising marketing case-study!Support the show
2025-01-131h 40
Fashion PeopleOzempic Society and The Row’s Winning StreakLauren is joined by fashion marketer Ana Andjelic, author of the new book, Hitmakers: How Brands Influence Culture. They discuss how the use of GLP-1 drugs has spurred a brand new “thin is in” narrative. Then they break down what it means to be successful in the current trading environment, and exactly why brands like The Row and Abercrombie & Fitch are succeeding while others are failing. Finally, Lauren checks in on the Chanel-Matthieu Blazy situation and shares some Bernard Arnault news. To learn more about listener data and our privacy practices visit: https://www...
2024-12-0659 minThe Right Hype PodcastEP18: Ana Andjelic: Insights from a Chief Brand OfficerAna is a widely read columnist, public speaker, and the World's Most Influential CMOs by Forbes. She earned her Doctorate in Sociology and Masters in Media Studies, and she’s held the Chief Brand Office position at fashion brands such as Rebecca Minkoff, Banana Republic, and Esprit.
In this engaging conversation, Gavon interviews Ana Andjelic, a renowned strategy executive and author. She discusses her journey rising up in the ranks of the fashion industry. As a CBO, she stresses the importance of cultural influence and why a portfolio approach is the next evolution in cr...
2024-11-0741 min
Building Brand AdvocacyThe Blueprint for Brand Love: Tap into Taste Communities, Killer Campaign Tactics & Being Unserious ft. Sekai MasundaEvery brand wants to build brand love. If you’re not actively working on it, you’re actively falling behind the competition.Do you know the one thing it takes to get there?Building a Brand Universe first. By giving your community something to fall for, you build a world your customers, creators & Brand Advocates can find meaning and love in. That’s why, this week, Verity’s welcoming Sekai Masunda (Senior Brand & Content Marketing Manager | ex-Jigsaw, ex-lululemon, ex-Pangaia) to the podcast. From a marketing career affirmed when lululemon slid into he...
2024-09-0441 min
The Rebooting ShowA confusing time for mass brandsOn this week’s episode of The Rebooting Show, I was joined by Ana Andjelic, a veteran brand executive and writer of the Sociology of Business newsletter. I wanted to try an episode with Ana because we focus on different ends of the media ecosystem. Among the issues we discuss:The internet’s impact on brands. “It forces you to compete on everything other than on brand. You compete on price, convenience, product recognizability, speed of your supply chain."Product-led branding. “It’s starting with that iconic original product, using different wear stories, wear scenarios, different subcultures, to give it ident...
2024-08-051h 02
The Creative MindsetIgniting Organizational Change Through Trust - E36Ever struggled to help your clients change? A North Star is crucial for guiding client companies, but it’s meaningless without the underlying trust and supported by tangible practices.For this week’s episode, we welcome back Ana Andjelic, the acclaimed brand executive and author of the popular newsletter “The Sociology of Business.” With extensive experience in transforming and growing brands, Ana offers insights on what it takes to drive meaningful change within established companies and underscores the importance of “dumbly believing” in the possibility of transformation to initiate significant changes. Rei also complements her insights...
2024-07-0434 min
The Creative MindsetReviving Iconic Brands: Lessons from Banana Republic and Esprit - E35Reviving brands requires understanding their origin stories, injecting fresh imagination, and “an orchestrated push”, according to Ana Andjelic.On this week’s episode, we welcome the acclaimed brand executive Ana Andjelic. As the former global chief brand officer of iconic fashion brands such as Banana Republic and Esprit, Ana shares powerful strategies for reviving brands and emphasizes the importance of aligning product propositions with overarching brand concepts. The discussion also delves into the divide between brand and performance marketing and the influence of technology on perception.Ana Andjelic is a glob...
2024-06-2053 min
レイ・イナモト「世界のクリエイティブ思考」#079「次世代ブランドの文化戦略とは？」第79回は、エスプリやバナナ・リパブリックといったアパレルブランドでブランド戦略を担当され、フォーブスの「世界で最も影響力のあるチーフマーケティングオフィサー」に2度も選らばれたことのあるAna Andjelicさんがゲストで登場。今回は、社会学の博士号を持つAnaさんに、ブランドを再生させる際に現場の人たちに変化を受け入れてもらう方法、次世代ブランドの文化戦略などについてお話を伺いました。◆Ana Andjelicさんhttps://www.andjelicaaa.com/◆レイ・イナモト SNSアカウントhttps://twitter.com/reiinamotohttps://www.instagram.com/reiinamoto_jp/◆お便りやご感想はこちらまで！https://airtable.com/shra6I39HB89bCR2USee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2024-05-2716 min
レイ・イナモト「世界のクリエイティブ思考」#078「社会のパターンを見抜くブランディング」第78回は、エスプリやバナナ・リパブリックといったアパレルブランドでブランド戦略を担当され、フォーブスの「世界で最も影響力のあるチーフマーケティングオフィサー」に2度も選ばれたことのあるAna Andjelicさんがゲストで登場。今回は、社会学の博士号を持つAnaさんに、時代が変わっていく中でブランドが再び輝きを取り戻すために必要なこと、変化するマーケティング手法などについてお話を伺いました。◆Ana Andjelicさんhttps://www.andjelicaaa.com/◆レイ・イナモト SNSアカウントhttps://twitter.com/reiinamotohttps://www.instagram.com/reiinamoto_jp/◆お便りやご感想はこちらまで！https://airtable.com/shra6I39HB89bCR2USee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2024-05-2025 min
Pokretači Podcast#215 Ana Anđelić o Fcking Lion, umetnosti i modiPodržite Pokretače na patreon.com/belgrade i paypal.me/sgarcevic
Ana Anđelić je slikarka koja je odlučila da stvori jedinstveni i uzbudljivi modni brend Fcking Lion. Pričali smo o samoekspresiji, snobizmu, umetnosti i modi, Minimaksu i indiskretnom šarmu 90ih.
Beleške
https://www.instagram.com/fckng.lion/?hl=en
https://www.imdb.com/title/tt11040844/
https://soundcloud.com/srdjan-garcevic/87-sonja-radakovic-o-kurvanju-baletu-i-performansu-beograd-novi-sad
https://beautydesk.rs/fucking-lion-zavirili-smo-u-modni-mikrokosmos-ane-andjelic-ciji-nas-je-nakit-osvojio-vec-na-prvi-pogled/
https://wanted.mondo.rs/Moda/Vesti/a27520/Konstrakta-nosi-odecu-domacih-dizajnera.html
2024-04-2353 min
Sweathead, A Strategy PodcastThe Strategy To Revive One Of The World’s Biggest Fashion Brands - Esprit - Ana Andjelic, Chief Brand OfficerAna Andjelic has a PhD, has worked in many of your favorite New York advertising and digital agencies, and now has a massive role at Esprit as the Chief Brand Office and the Chief Marketing Officer. This means Ana is responsible for anything that leaves the office.
I caught up with her in the Esprit office to find out how her and the team are reviving Esprit, a brand that, at one time, had a market capitalization of $20 billiong.
You can find Ana here: https://www.linkedin.com/in/anaandjelic/
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2024-01-2347 min
The Brand is FemaleThe fine art of brand-building, with ESPRIT's Ana AndjelicIf you’re a woman in business, you're probably well aware of the crucial role branding plays in commercial success. Often, however, the conversation around branding is dominated by male voices. Today, we're shifting the spotlight to a woman making waves in the industry. Meet Ana Andjelic, a brand executive who earned her stripes transforming brands for marketing giants such as Banana Republic and Rebecca Minkoff. She has been recognized as one of Forbes’s Most Influential CMOs, and today, she serves as the Chief Brand Officer at ESPRIT, reviving the iconic nineties brand into a modern powerhouse. With a do...
2024-01-2334 min
Think with Google FirestartersDiscover the aspiration economy with Esprit Global Chief Brand Officer, Ana AndjelicWhat is aspiration in the modern world? How do we achieve it, and how do we differentiate and signal our taste to others through knowledge and curation? Esprit's Global Chief Brand Officer, Ana Andjelic, talks about the premise behind her book on how social, cultural, and environmental capital changes brands. Check out our YouTube video series at: https://goo.gle/3t13pWt
2023-12-2824 min
Building Brand AdvocacyRecoding Brand DNA: Breaking Fashion’s Rules, Humanizing Aspiration & Rethinking Influencer Plays like ESPRIT ft. Ana AndjelicLegacy fashion brands have plenty of gravitas. They are the industry’s titans. But what becomes of them when nostalgia can’t sustain relevancy?A rewriting of brand DNA is needed. To become modern, playful, and cool, every brand must break fashion’s traditional rules. While you’re not an anarchist, ripping them up for the sake of it, you will rebuild a brand that knows where it stands; in relation to the culture, the consumer, and the category again.Ana knows the secret to doing that.In this episode of Build...
2023-11-1638 min
On Brand with Nick WestergaardReviving the ESPIRIT Brand with Ana AndjelicAna Andjelic is Chief Brand Officer of ESPIRIT Holdings Limited and the author of the book The Business of Aspiration. Specializing in building brand-driven modern businesses, Ana is one of Forbes’s The World’s Most Influential CMOs. We discussed all of this and more this week on the On Brand podcast.About Ana AndjelicAna Andjelic is a brand executive, author of “The Business of Aspiration” and one of Forbes’s The World’s Most Influential CMOs. Ana specializes in building brand-driven modern businesses. Most recently, she led the rebrand of Banana Republ...
2023-09-1129 min
Love, Hate, CreateAna Andjelic | The challenges of rebooting a legacy fashion brand in a fast-changing worldAna Andjelic is the Global Chief Brand officer of Esprit. She has a wealth of experience in the fashion industry, having worked at some of the biggest brands in the world, including Banana Republic, Rebecca Minkoff, and Mansour Gabriel. She is also a sociologist and author of the book The Business of Aspiration.In our conversation, Ana talks about her love of the fashion industry, the challenges of working at a legacy brand, and her vision for the future of Esprit. She also shares her thoughts on the importance of developing an authentic visual aesthetic that's...
2023-05-2435 min
The DebriefInside Banana Republic’s Bid to Regain RelevanceBoF’s retail correspondent Cathaleen Chen joins The Debrief to discuss how the mall brand plotted a turnaround that’s starting to pay off.Background:Gap Inc. has had a hard year, accented last week by a dramatic Ye break-up following an anticlimactic retail roll-out of Yeezy Gap, which it staked its comeback on a year ago. Old Navy sales sank, and its once fast-growing sportswear label Athleta has seen sales level. But there’s been one glimmer of hope in the midst of it all: Banana Republic. The long-struggling mall brand’s sales we...
2022-09-2115 min
The Freelance Founders PodcastThe Freelance Founders Podcast: Season 2 - Coming Soon!To hear more upcoming, real conversations with industry-leading guests, tune in to season 2 of Freelance Founders Podcast, available wherever you listen.Missed out on the first season? Don't worry! It's not too late to go back and listen to our candid conversations with guests like Jess Tran, Ana Andjelic, Mark Clennon, and Aundre Larrow. Hosted on Acast. See acast.com/privacy for more information.
2022-09-1502 min
The WARC PodcastWARC Talks FragmentationThis week WARC talks fragmentation with Oliver Feldwick, head of innovation at The&Partnership and Ana Andjelic, a global C-level executive. Discussing the challenges and opportunities around fragmentation.
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2022-06-0235 min
NEXTCONFInfluential CMO – In conversation with Ana AndjelicWeb3 Is Coming – What Does It Mean for Brands?Named one of “The World’s Most Influential CMOs” by Forbes Magazine, Ana Andjelic recently left her marketing post at Banana Republic to launch an exciting new venture. In Show 3, Ana talks to NEXT about Web3 and what it means for brands. How will consumers stand out from the crowd and display their status? Because in the modern “Aspiration Economy” consumers yearn for cultural, social, and environmental recognition. As Ana points out, it’s not just business experience, but also social urgency that brands need to trade in tomorrow’s Asp...
2022-03-1728 minThe Freelance Founders PodcastAna Andjelic on Setting Your Own ExpectationsOne of the things we value most as Freelance Founders is, well, the freedom—not only to choose our own path, but also from the expectations of a corporate title. The most important thing we can do for ourselves as freelancers is to embrace our own vision of success and prosperity, regardless of the ideas that have been set in front of us.Welcome to episode three of the Freelance Founders podcast. We’re talking to Ana Andjelic, brand executive, doctor of sociology, and one of Forbes’ most influential Chief Marketing Officers. She is also author of The...
2022-03-0125 minThe Freelance Founders PodcastComing Soon: The Freelance Founders PodcastWelcome to the Freelance Founders Podcast, hosted by Kate Cervini. Each season, we’ll connect with the most creative minds in the industry to learn about their path to freelance, and what they’re working on (and charging) today.Featuring Jess Tran, Brandon Williams, Ana Andjelic and Carolyn Bothwell, this podcast is the resource for modern-day freelancers, consultants, and studio founders. Join us each week as we chat about everything from charging your worth to designing your own career path.Launching Tuesday, February 15. Hosted on Acast. See acast.com/privacy for more...
2022-02-0402 min
Off Topic // オフトピック#97 番外編 最近読んだ本とドラマこんにちは！本の話などドラマの話などしました！みなさんの気になる本もぜひ教えてください！
◎今週のトピック ゆるくいこう / 日本とアメリカのクリエイティブの違い / 自己防衛としての土下座 / 元バナナリパブリックのチーフブランドオフィサーのブランド作り / ファンによるクリエーションと自由 / 面白かったドラマ / OffLimitsが出てた！
◎参照リンク
・『サラリーマンはなぜサーフボードを抱えるのか？』 | Bathboys湯 https://www.bathboys.tokyo/product/why-is-the-salaryman-book
・The Business of Aspiration: Andjelic Ana: Kindle Store https://www.amazon.com/dp/B08MVCGV1K/ref=cm_sw_r_tw_dp_FPNYHQSNGZ3RKXFNEZ5S
・The Sociology of Business by Andjelic Ana | Substack https://andjelicaaa.substack.com/
・コンヴァージェンス・カルチャー | 晶文社 https://www.shobunsha.co.jp/?p=5978
・映画『フィールズ・グッド・マン』予告編 - YouTube https://www.youtube.com/watch?v=vA8KP4JT8_8
・Tanking to the Top: The Philadelphia 76ers and the Most Audacious Process in the History of Professional Sports eBook https://www.amazon.com/dp/B07VT2JFS5/ref=cm_sw_r_tw_dp_4TY6QQQ9T772RKE83NY2
・サクセション（キング・オブ・メディア）予告 https://www.youtube.com/watch?v=P3WgUZXRxs8
・ユーフォリア／EUPHORIA 予告 https://www.youtube.com/watch?v=JjcfL8fbs7k
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2022-01-1943 min
Back to the F**ktureAna Andjelic on Prioritising Solid Cultural GrowthOur Back to the F**kture series asks renowned thinkers to put foresight predictions under the hindsight spotlight. In episode 9, Martin Raymond speaks to sociologist, columnist and author, Ana Andjelic to discuss how we should look to prioritise solid cultural growth.
Ana specialises in strategy and has worked for some of Fortune’s top 500 brands, she was recently appointed as chief brand officer at Banana Republic.
In this episode, she discusses why brands should function as communities rather than customer relationship entities; the role that culture, as well as commerce, plays in defining a brand’s ethos...
2021-12-2238 min
Next in MediaWhy marketers need to start taking crypto seriously right now.Next in Marketing speaks with Ana Andjelic, one of Forbes's Most Influential CMOs and former Chief Brand Officer at Banana Republic, Rebecca Minkoff, and others. Ana talks about why she thinks NFTs may be a fad, but that doesn't mean marketers shouldn't put off laying the groundwork for figuring out how decentralized ownership, blockchain and the metaverse will completely change how they interact with customers. Andjelic also discusses the future of retail, how brands should approach influencers, and plans for a sequel to her most recent book. Guest: Ana AndjelicHost: Mike Shields
2021-12-0138 min
The WARC PodcastWARC Talks Targeting Taste CommunitiesThis week WARC talks targeting taste communities with strategy executive and author of The Business of Aspiration, Ana Andjelic. Instead of focusing on individuals, marketers should focus on the communities they belong to.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
2021-11-2533 min
One More QuestionAna Andjelic: Brands are not just economic entities, they're also social + cultural entitiesHighlights from the conversation:If you build upon communities that have organically been created, the chances of success are much higherPeople are not buying products, people are buying stories[Brands] not just an economic entity, [they’re] a social entity or cultural entityThe most successful brands piggyback on their existing communitiesIf you're not part of someone else's story, then you're in troubleCollaborations are not brand extensions. It's a big mistake to treat them as such More about Ana AndjelicNamed one of the World's Most Influential CMOs by Forbes, Ana Andjelic is the Chi...
2021-09-2743 min
Takram Castモノとナラティブ#5(前編) Creationとcuration"モノとそこに付随するナラティブから今後のモノづくりについて考える「モノとナラティブ」シリーズの第5回(前編)。
Ana Andjelic氏が手がけるニュースレター「The Sociology of Business」から「Creativity is dead, long live curation」を題材にTakram佐々木と探索的に語ります。
「Creativity is dead, long live curation」｜
https://andjelicaaa.substack.com/p/creativity-is-dead-long-live-curation"
2021-09-1334 min
makketing Marketing Show"Be like SAM" und wie Amazon zur Marketing-Maschine wirdGegensätzlicher geht es nicht: vom Internet-Riesen zum kleinen Werte-Unternehmen
Folge 10 - und endlich konnten wir uns wieder live ins Studio setzen!
Dass Amazon MGM gekauft hat und damit seinen Prime Video Dienst pushen wird, haben sicherlich alle mitbekommen. Aber wer hat schon einmal etwas von Amazon Live, Amazon Influencer oder den Celebrity Stores gehört? Auch Amazon Posts und Amazon Chime gehören zu den Bausteinen, mit denen das Unternehmen sich immer mehr in unsere Lebens- und Kommunikationswelten drängt. Grund genug für uns, diese Angebote zu unserem thematischen Thema zu machen (1:37).
Kommen wir zum makke...
2021-07-121h 29
Making It Up173: Flaws with venture capital and curation as brand strategyEugene and Charis talk about why the funding model of venture capital is flawed and doesn’t build the things society needs. They also discuss the rise of curation as a strategy brands and individuals are adopting, plus what makes for good curation.
00:04:33 Venture capital
00:23:38 Curation
Why venture capital doesn’t build the things we really need by Elizabeth MacBride
Creativity is dead, long live curation by Ana Andjelic
Support us at patreon.com/maekan and join our community, which incl...
2021-06-3045 min
OffcutsS1 2021 Episode 3: Ana Andjelic, author of 'The Business of Aspiration'I chat to Ana Andjelic - a Strategy Executive, author of “The Business of Aspiration”, one of Forbes’s World’s Most Influential CMOs and recently appointed Chief Brand Officer at Banana Republic. We unpack some of the themes in her book, learnings from 2020, using your personal brand to add value and the importance of being patient.
2021-02-2341 min
The Luxury WeeklyThe Future of Retail: Ana Andjelic, on Branding for the Modern EconomyIn conversation with Ana Andjelic, one of Forbe's The World's Most Influential CMOs, author of The Business of Aspiration, and doctor in Sociology.Ana shares with us the framework she created for brands to be relevant and win in the modern economy. From the 4Cs, to taste bubbles and social capital, Ana has a unique and visionary take on the consumer goods landscape and what it takes for brands to capture the zeitgeist, as well as the minds and hearts of this new wave of customers!Ana Andjelic is a leading and brilliant strategist who y...
2021-01-0733 min
The Digital Fix Podcast Hosted By Sean HalterThe Digital Fix - Ana Andjelic, Author of The Business of AspirationAna Andjelic, Author of The Business of Aspiration, talks with Digital Fix host Sean Halter about how digital marketing is influencing consumer behavior.
2020-12-1423 min
請原諒我要十二點前瞓覺🎟🎭 我們都是大時代下的curators話咁快就第三十集喇！唔知大家今年過得點呢？我就覺得今年過得好漫長。每一日都有好多難受嘅新聞。其實點解開始呢個podcast係因為我喺上年開始有失眠嘅問題，試過meditation、bedtime music，於是我就想臨訓前聽一啲輕鬆柔和啲嘅故事，但係搵極都無。把心一橫，我就諗不如自己錄俾自己聽啦。所以其實大家而家聽緊嘅每一集都係好personal嘅創作，感動唔到、啟發唔到我嘅，我係唔會整出嚟架！今次唔再扮《好青年荼毒室》哈哈，要講嘅係Highsnobiety嘅一篇文章《Creativity is Dead, Long Live Curation》，作者Ana Andjelic。隨著社交媒體同資訊普及化，無論你鍾唔鍾意都好，策展人嘅角色唔再局限喺展覽入面，時代嘅策展人，係你同我。
詳文請看：http://thelesserevil.co/podcast/ep30-we-are-all-cultural-curators
🧠🔍🧠🔍🧠🔍🧠🔍🧠🔍🧠🔍🧠🔍🧠
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2020-12-0617 min
Unseen Unknown17: Systems In Flux: Class, Taste and the Modern Aspiration EconomyFor the second episode in our series on Systems In Flux, we’re talking about systems of class and taste. In the past 10 years, new brands have emerged, specifically in luxury and premium categories, that point to a divergence in our social systems around what class and taste are, and how they are achieved.Brand strategist and sociologist Ana Andjelic places brands like Telfar, Blenheim Forge, Fly By Jing and Brightland in the Modern Aspiration Economy. This emerging economy trades in taste, aesthetic innovation, curation and environmentalism. And what’s remarkable about these brands is that they have...
2020-10-2948 min
Hidden Value with David SherryAna Andjelic – The Business of Aspiration (Sociology of Business)Ana Andjelic is a strategy executive, author of the new book "The Business of Aspiration" who specializes in building brand-driven modern businesses. Ana earned her doctorate in sociology and worked at the world's top brands – Like Puma, Topshop, Tom Ford, etc.She is a widely read columnist, speaker and advisor.This conversation was hosted via Jacuzzi Club, so the format is a bit different. You'll hear questions from other members on the show later in the episode, so don't mind that. Also sorry for any slight Zoom lags :) Check out her newsletter: https://and...
2020-10-0854 min
How Long Gone089. - Ana AndjelicAna Andjelic is an executive strategist specializing in brand-driven businesses, and she’s also a real straight shooter. She’s from Serbia, living in New York, but currently on vacation in Mexico City. Any technical difficulties will be forgiven when you hear us chat about puffer coats, COPS, growing our hair back, Serbian cuisine, Mexico City scene report, hot guys selling burrata, the erasure of icons, why Ikea is cool, Bushwick Birkins, fake Cartier, and how we can be better storytellers (for brands.)twitter.com/andjelicaaatwitter.com/donetodeathtwitter.com/themjeans...
2020-10-071h 14
The Luxury Item with Scott KerrS02 E04: Ana Andjelic, Strategy Executive and Author of "The Business of Aspiration"Former Rebecca Minkoff chief brand officer and strategy executive Ana Andjelic talks with Scott Kerr about her new book "The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands." Andjelic discusses the modern aspiration economy and how it's no longer about striving to accumulate lavish brands and experiences— status symbols are now anchored in taste, aesthetic, innovation, communities, design, environmentalism and social influence. She also talks about how brands that want to play in the modern aspirational economy should focus less on positioning and more on their identity and creativity. Plus: How IKEA's collaboration with Kanye (that never ha...
2020-09-0840 min
Inspiring Futures - Lessons from the Worlds of Marketing and AdvertisingAna Andjelic- The Future of AspirationSend us a textAna was the first guest on the Inspiring Futures podcast and it was great to have her back on the show to talk about her new book- The Business of Aspiration.The book is all about a new way for marketers and strategists to think about the interaction and intersection of brands and consumers. How brand value is now found in social good and the power of niches which serve as distinct worlds and cultures which create their own brands, but places where bigger brands need to connect. We...
2020-08-2652 min
Courier WeeklyCourier Weekly - Friday 21 AugustWhat do you value, what do you want to pay for, and how does this affect the business model and growth of modern brands? We sit down with brand strategist Ana Andjelic, who shares insights from her forthcoming book, ‘The Business of Aspiration’.
2020-08-2127 min
Mastering the Attention EconomyAna Andjelic Shares Why Brands Like Goop are Revolutionizing Brand Strategy [Ep. 28]This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Ana Andjelic. Ana Andjelic is an experienced strategy executive who specializes in modern fashion, luxury, and lifestyle brands. Named to Forbes CMO Next, Ana earned her doctorate in sociology and worked at the world’s top brands and advertising agencies. She is a widely read columnist, public speaker, and advisor. She lives in New York City.
We discuss Ana's new book, the future of brand strategy, why status doesn't equal wealth, and how brands are adjusting to the aspiration economy.
Fo...
2020-08-1923 minMaking It Up126: Brain Dead raises 1mil for charity and the “Virgilization” of Virgil AblohCharis and Eugene talk about how Brain Dead and Blood Orange raised a million dollars for charities aiding the Black Lives Matter movement. They also discuss what the “Virgilization” of Virgil Abloh means — how the artification of an individual is intentional in order to de-commercialize that person.
00:04:15 Brain Dead raises 1mil for BLM
00:26:33 The “Virgilization” of Virgil Abloh
How to Raise a Million Bucks for Charity with T-Shirts, According to Brain Dead’s Kyle Ng by Cam Wolf
The Virgilization of Virgil Abloh by Ana Andjelic
...
2020-06-1945 min
Boundaryless Conversations PodcastEp. 05 Ana Andjelic - Brands in transition: the sociology of ecosystemsIn this episode, we talk to Ana Andjelic, a Strategy Executive and Doctor of Sociology working on business strategy, marketing, and organizational transformation. Ana has worked with top global advertising agencies and has also worked on the brand-side as a chief marketing executive. In the context of the collaborative economy boom of early 2010, Ana wrote thoughtful reflections on the Guardian and other news outlets. She recently came back to our attention for her brand new newsletter “The Sociology of Business” where she explores the transformation of retail, modern brand building, and how new social and cultural patterns impact the busi...
2020-04-1439 min
How Brands Are BuiltMini episode: Career adviceThis is the first of several "mini episodes" of How Brands Are Built. Hopefully, you saw this mentioned on social media or in the newsletter: between now and the next season (TBA), I'll release a few short episodes on a range of topics—no consistent through-line, just some interesting, snack-sized branding content. I reached out on Instagram, Twitter, LinkedIn, and Facebook asking for feedback on which mini episodes would be most interesting or useful. If you're one of the many people who weighed in, thank you! And now that the results are in, I'm happy to share th...
2020-03-0913 min
#WarriorWomen in Business PodcastWarrior Women in Business Episode 18 - Luxury Marketing And Fashion BrandingFor Warrior Women in Business Podcast episode 18 we welcome a Warrior Woman in NYC Fashion and CMO in Luxury brands Ana Andjelic. Named to Forbes CMO Next, Ana is brand strategy executive, writer and doctor of sociology who specializes in the modern luxury brands. Leading this interview is our host Jasmine Sandler. Jasmine and Ana will chat all things Luxury Marketing and Fashion Branding. For ladies in these industries, you don't want to miss it. We go Facebook LIVE at 3PM EST on 12/19.
About Ana Andjelic
Ana seamlessly combines technology, business, and creativity and is equally passionate about observing the...
2020-03-0423 min
How Brands Are BuiltSeason three wrap-up: How to build a brand experienceSeason three of the podcast featured my most wide-ranging conversations yet. I talked to guests about topics such as naming, social influence, and fusing brand and culture. Like last season, I talked to a mix of popular authors and speakers, like Jeremy Miller and Denise Lee Yohn, as well as some people I've worked with closely at agencies like Interbrand, Siegel+Gale, and BrandingBusiness. Thank you to all my guests this season: Jeremy Miller, founder of Sticky Branding; author of Sticky Branding and Brand New Name Ken Pasternak, president of Two by Four (formerly president and COO of...
2020-01-1522 minUnseen Unknown2: Where Identity Meets BehaviorWe speak with luxury branding expert Ana Andjelic about the imagined communities that form around identity brands, the importance of hacking subculture over hacking growth, and the gendered stories that tap into our collective psyche.“Brands now create a sense of belonging to a specific community which is imagined, because we don’t know those people, we just know we like similar things and we share the same values.”Ana is the former Chief Brand Officer for Rebecca Minkoff, former SVP and Global Strategy Director for Havas’ LuxHub, and currently serves as an Executive Brand Consulta...
2019-12-0752 min
How Brands Are BuiltAna Andjelic helps brands design for social influenceAna Andjelic is a strategy executive with wide-ranging experience on the agency and client sides. Recent roles include Chief Brand Officer at fashion retailer Rebecca Minkoff and SVP, Global Strategy Director at Havas LuxHub. Past agency experience includes time at Droga5, HUGE, The Barbarian Group, and Razorfish. Ana also has a PhD in sociology and has published dozens of articles about luxury and fashion branding, the experience economy, social influence, content strategy, and more. Her writing has been published in The Guardian, Fast Company, AdAge, Adweek, LeanLuxe, Luxury Daily, Glossy, Campaign, and Form Design Magazine. In 2018, she was listed...
2019-11-1135 min
HEARTEFACT MEDIAČuje se odjek koraka u ŠapcuSedma epizoda Remarkerovog podkasta "Čuje se odjek koraka" donosi priče građanki i građana Šapca koji mesecima protestuju. Kako Šapčanke i Šapčani gledaju na život u Srbiji u prvoj polovini 2019. godine, koji su razlozi njihovog protesta, zbog čega su nezadovoljni?
Sagovornici Remarkera u Šapcu su: Dragica Janković, Vesna Urošević, Đorđe Bogojević, Slobodan Jošić, Snežana Andjelić, Nikola Jevtić, Uroš Rakić i Aleksandar Mijailović.
2019-08-1729 min
The Strategy Inside EverythingAna Andjelic on brands in retail, digital and luxuryAna Andjelic is a formidable thinker on brands, retail, digital and as a doctor of sociology, behavior. She also has an amazing understanding of the luxury market having spent years working in and studying luxury categories and consumers. She joins Adam today to talk about the confluence of digital, retail, luxury and brand when behavior is swirled together. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
2019-05-2139 minInspiring Futures - Lessons from the Worlds of Marketing and AdvertisingEpisode 1- Ana AndjelicSend us a textA conversation with Ana Andjelic. Named to Forbes CMO Next list, Ana is a strategy executive, writer, and doctor of sociology who specializes in the modern luxury brands. In this wide-ranging conversation- we covered the challenges of companies grabbling with the future, the importance of adaptability, whats is happening to brands, Tik-Tok and the challenges of the algorithm.
2019-02-2754 min