Shows
Advertising InfluencersJeremy Wacksman, CMO of Zillow Group on Understanding Your Multiple User PersonasJeremy Wacksman is the CMO of Zillow Group, an online real estate marketplace for renters, home buyers, homeowners, and realtors to find and share information about properties. Jeremy oversees marketing as well as product management and strategy for Zillow Group and its portfolio of brands within the real estate industry.Prior to joining Zillow, Jeremy drove marketing and product management for Microsoft’s Xbox LIVE and consumer mobile efforts, where he grew digital distribution for Xbox and led product strategy for a mobile incubation group. He also previously worked in product management and sales for Trilogy Software, a pi...
2017-12-0919 minAdvertising InfluencersPaul Uhlir, CEO of Add3 on AdWords, Allocating Ad Spend, and PersonalizationPaul Uhlir is a cofounder and the CEO of Add3, a digital marketing agency based in Seattle focused on driving conversions for clients in a number of different industries. Add3 offers an integrated, performance based-approach across multiple channels, including AdWords and SEM, Social Advertising, SEO, Amazon Marketing, and more.Prior to starting Add3, Paul worked in a number of other organizations including time in a sales role at an early search engine where he learned Digital Marketing. He also spent time working for an online dating company that was eventually sold to Match.com and founded Don’t Bl...
2017-12-0927 minAdvertising InfluencersRand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEORand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO by Instapage: The Most Powerful Landing Page Platform | Ander Frischer
2017-12-0931 minAdvertising InfluencersDale Sperling, CMO of Stash on The Role of Education with AcquisitionDale Sperling is the CMO of Stash, a consumer financial technology company that allows anyone with a mobile device and at least $5 to start investing immediately. Stash has acquired over half a million new users in 2017 with over 25k joining every week. In June of this year, the company raised a $40 million in Series D funding.Dale started her marketing career at AOL in Impact Marketing and Sales Development. She has also worked at the Walt Disney Internet Group and cofounded CreatorBox in 2014, a build-it-yourself toy experience for parents and children to do together. She has been with...
2017-11-1524 minAdvertising InfluencersTodd Saunders, CEO and Co-Founder of AdHawk on Managing Direct Response AdvertisingTodd Saunders is the CEO at AdHawk, a digital advertising software that aggregates and optimizes digital ad data to take the complexity out of digital advertising. AdHawk is a graduate of Techstars Boulder in 2015.Before taking the startup plunge, Todd worked on the AdWords team at Google, where he helped high growth startups and small businesses with their digital advertising strategies. He is an expert at optimizing advertising accounts and improving ROI.Todd is also a contributor at Search Engine Land.The topics discussed in this episode include why you should hire a specialist...
2017-10-2629 minAdvertising InfluencersAdam Lovallo, Co-Founder of Grow.co on Mobile Application MarketingAdam Lovallo is a Co-Founder and the Editor in Chief of Grow.co, a publication dedicated to the growth of mobile applications. Adam and Grow.co is also responsible for putting on MAU, the world’s leading mobile acquisition and retention summit, hosted annually in Las Vegas. Previously Adam was the Head of Growth at Living Social, a social deals app, where he managed a 9-figure advertising budget and team of 15 other marketers. He is also the founder of Course Report, a online resource for individuals considering enrollment in coding, design, marketing, or other technology bootcamps. Th...
2017-10-1234 minAdvertising InfluencersGina Gotthilf, VP of Growth and Marketing at Duolingo on Geography and Culture on MarketingGina Gotthilf is the VP of Growth and marketing at Duolingo, the most downloaded education app in the world. Duolingo is a language learning application that personalizes learning experiences for individual users. It has been downloaded over 170 million times. Prior to Duolingo, Gina worked in International Development for Tumblr, representing the company across Latin America. She also founded Global Ginga, a marketing agency focused on helping major U.S. brands grow in Latin American Markets. Gina has been featured as the keynote speaker at conferences around the world and has contributed to numerous publications throughout her...
2017-10-0536 minAdvertising InfluencersLou Severine, CEO of NYIAX on Transparency in Programatic AdvertisingLou Severine is an executive with over 20 years of experience in digital media and advertising technology. Currently, Lou is serving as CEO of NYIAX, a revolutionary programmatic advertising platform developed in partnership with Nasdaq.NYIAX combines financial trading and advertising technology in one platform to enable publishers and advertisers to buy, sell and re-trade premium advertising inventory as financial inventory.As the first and only trusted, transparent future inventory marketplace, NYIAX allows both publishers and advertisers to increase ROI and reduce costs.Lou has more than 20 years in digital media technology and advertising. He...
2017-09-2828 minAdvertising InfluencersHailey Friedman, Product Marketing Manager at RealtyShares on Networking and Learning as a MarketerHailey Friedman is the Product Marketing Manager at RealtyShares and the President of the San Francisco Bay Area Chapter of Badass Marketers and Founders, a highly curated Facebook group and community of over 15,000 professional marketers. The group was started by Josh Fechter, who handed it over to Hailey in mid-2017. Hailey started her career outside of the growth, advertising, and marketing industries as a participant for Teach for America at inner city schools in New York. Hailey eventually launched her own mobile app at SXSW and decided to pursue a career in marketing taking on a role as...
2017-09-1429 minAdvertising InfluencersLeslie Campisi, CMO at Anthemis Group on PR, Holistic Attribution, and the Information AgeLeslie Campisi is the CMO at Anthemis Group, an early stage investment group, think tank, and consultancy for the financial services sector. Since 2010, Anthemis has developed a diverse portfolio of companies across a number of financial specific verticals, such as wealth and asset management, business and consumer banking, risk management, capital markets and trading, and payments. Betterment, Trov, Tide, and eShares are among their portfolio companies.Leslie has a wide range of marketing experience. After graduating from Loyola University with a double major in Literature and Philosophy, her enthusiasm for storytelling and internet theory led her to her...
2017-09-0731 min
Fearless Careers97: Being a Specialist and Milestone Marketing with Jason SwenkBeing a specialist doesn’t mean you have to limit your skills to a niched industry or job function. Just ask Jason Swenk. Jason helps digital agency owners get to the next level in their business, abd his ability to generate leads for his clients has lead to work across a number of industries. Instead of delivering a set-in-stone sales funnel, he works with marketing milestones involving stop and go points throughout a conversation with a prospective customer. Jason started out as a programmer, but he quickly lost interest and found himself building websites. As the digital space expanded, so di...
2015-05-2828 minFearless Careers96: Getting Noticed Doing Something Extraordinary with Nick ValenciaMost journalists start on a much smaller stage before landing an opportunity at one of the biggest names in broadcast news. Nick Valencia is one of the exceptions. After he graduated from University of Southern California, Nick caught the attention of CNN after he self-funded a journalistic adventure to Uganda. He was first hired as a teleprompter operator but quickly rose through the ranks to become one of the few home-grown broadcasters in the CNN organization. Nick has served as the National and International Desk editor and the head of the CNN Spanish Desk. He is now a national correspondent...
2015-05-2138 minFearless Careers95: The Future of Content Marketing with Joe PulizziWith the rise of social media and the internet, marketing departments have seen their mission shift drastically. Up through the end of the 20th century, most of what marketing did was focused on sales. As consumer’s demand for and access to content has grown, businesses have begun to shift their focus to creating branded content in order to draw an audience to their services. Joe Pulizzi has been working in content marketing since the very beginning. He began in publishing, and watched the demand for content creators skyrocket in the last decade. Joe is the founder of Content Marketing In...
2015-05-1431 minFearless Careers94: Passion, Purpose, and The Power of Storytelling with Matthew TurnerBeyond paid advertising, sponsorships, and other traditional marketing, more and more companies have placed storytelling and content marketing with much greater emphasis in their marketing departments. However, the stories that grip their respective audiences may not always be easy to find. That’s where marketer and story teller Matthew Turner comes in. Matthew eventually found his calling while developing a set of journals into a novel. He then combined his newfound passion with his degree in marketing, and has been doing brand storytelling ever since. In this episode, Matthew discusses how he came to realize that storytelling is his passion, th...
2015-05-0738 minFearless Careers93: Learning a Language As a Gateway to A Career with Jill DoughertyLearning a second or third language is always an advantage as a professional. For some, however, being multi-lingual is the pathway to a career. Jill Dougherty studied Russian in high school and college, and when the offer came to be a broadcaster for Voice of America in Russia she grabbed it, even though she had no formal broadcast training. Her career has been all about seizing opportunities as they come. She eventually moved to TV and CNN, where she spent thirty years including time as the Moscow Bureau Chief. Jill is now one of the foremost experts on Russia in...
2015-04-3021 minFearless Careers92: Managing Sports Broadcasting Media with Mike TragerWho thought a college engineering major would end up creating a monumental career in sports broadcasting media that included some of the biggest names in the business? In this era of modern technology and on-demand content, we can watch our favorite sports teams on dedicated TV channels, on the Internet--even on our mobile phones. Back when Mike started in the sports broadcasting industry, this wasn’t the case. There were only three networks, and a limited number of sporting events were even aired. As the accessibility of TV entertainment across sports developed, Mike had a courtside view of the biggest ch...
2015-04-2336 minFearless Careers91: Multiplying Time and Maximizing Productivity with Rory VadenDid you know that it’s possible to multiply your time and increase the value of every minute of every day? Working in the modern world can be overwhelming. As we complete one assignment, or write one email, another two pop up. What are the strategies that the best workers use to create more time for important things? That’s the question that Rory Vaden sets out to answer in his new book “Procrastinate on Purpose.” Rory is a hard worker. The son of a single mother, he sold education books door to door over the summers during college and manag...
2015-04-1627 minFearless Careers90: Making It in Music Management with Ed Baker and Jason BrowningIn addition to traditional marketing and finance, behind the scenes of every single concert and every single band is a massive team of promoters and security professionals who had no choice but to work their way to success. There is no college for making it in music management. We've all been to shows and seen people working security up front. Both Jason Browning and Ed Baker were once two of those guys. Although they began in different eras, their stories followed similar paths. By taking on more responsibilities and seizing opportunities when they could, they rose through the ranks...
2015-04-0939 min
The Podcast ProducersPodcasting for Hobby or Business?Be sure to leave us a quick review on iTunes! For today's main theme of Podcast Producers, Corey Coates and Jessica Rhodes really focus on the business side of podcasting. People may get into podcasting because they think it'll make them lots of money and they'll automatically be seen as a guru, but this is rarely the case with most podcasts. Corey and Jessica touch on topics such as the difference between a hobby podcast and a business podcast, how podcasters make money, how podcasters stay on top of their game and keep producing show after show...
2015-04-061h 41Fearless CareersBonus Episode: Digital Literacy from SXSWedu 2015New technologies are constantly wiggling their way into the workforce, and they’re changing the way we define literacy. It is no longer enough to get a quality education in fundamentals such as reading and writing alone to prepare for a career. You have to be able to use those skills in some form online. Digital literacy was a hot topic at SXSWedu with all the attendees having a unique and fresh perspective. This is the fourth episode of a four part series of Fearless Careers from SXSWedu2015.
2015-03-2407 minFearless CareersBonus Episode: Computational Thinking from SXSWedu 2015Over the course of the last two decades, the Internet has become a fixture of everyday life. And, as our digital lives expand, so do the number of jobs available for programmers and web developers. In light of this, coding — and how best to learn it — was a hot topic of conversation at SXSW Edu this year. The conference, held every March in Austin, Texas, regularly draws a crowd of teachers, administrators and innovators seeking the best new ideas in the field of education. In and outside of sessions, conference attendees discussed strategies for equipping learners with the skills they need to...
2015-03-2009 minFearless CareersBonus Episode: Digital Badging from SXSWedu 2015The diploma was in the hot seat for a digital makeover after innovators in learning pushed their cases for digital badging at the SXSWedu conference. Digital badges are online representations of achievements and skills, but which have raised concerns among educators and employers about their credibility, since badges can be created and accessed by just about anyone.T he badging system aims to give learners more portability for online credentials beyond LinkedIn. They can pave their own learning paths and increase their employability, as discussed in the previous SXSW episode about personalized learning. This the second of a four part series...
2015-03-1807 minFearless CareersBonus Episode: Personalized Learning from SXSWedu 2015Learners come in all shapes and sizes, and some SXSWedu conference-goers believe that educational institutions and resources need to do a better job of reflecting this diversity by making sure content lines up more with career options. The four-day conference in the bustling heart of Austin, Texas, provided a platform for educators and learners from around the world to discuss innovations in learning. This is the first of five bonus episodes from Fearless Careers at SXSWedu.
2015-03-1707 min
The Montoya Experiment[ REcast ] Favorite Moments From 2014Let’s be honest…
I’ve been slacking with the podcast. If you listen to the MagicHour morning, then you might know why.
Excuses? I have none.
Ok… Maybe one.
Let’s just say that one of those is me spending time with my friends on their shows :)
The episode you’re about to listen to includes a few snippets from recent recordings on mine, and a few other podcasts.
[ Today's Sponsor: Jeremy's Lab ]
For resources and advice on creating an out-of-this-World business, lifestyle, and mindset simply...
2015-01-0247 min
Career 100 Podcast With Felicia Gopaul080 Career 100 Becoming an Audio Content Specialists – An interview with Ander FrischerDo you find websites with attractive contents, particularly with audio files, more engaging than those sites with plain and traditional articles? If you answered yes, you’re one of those Internet users who prefer high-quality audio contents on a website.
Our guest for today is someone who specializes in making quality audio contents to improve the user experience of many websites …
2014-10-1200 min