Shows
Strategy SessionsBuilding a brand people love with BPerfect's Brendan McDowellBrendan McDowell is the founder of BPerfect Cosmetics and Voduz Hair. He’s built two amazing brands (from a background in sales) by investing in community and social media. In this episode we discuss:Work life balanceBuilding a community of fansFollowing social trends and social sellingDragons Den and Made Up In Belfast Opening on the High Street when everyone said “the High Street is dead”Staying close to the customer as your role evolves into CEOLaunching in Superdrug Rethinking sales from a strategic perspectiveWhat comes next Brendan McDowell Founded...2025-06-0557 min
Strategy SessionsWalk The Floor with Phillip Oakley | Strategy Sessions PodcastPhillip Oakley is a brand strategist and marketing consultant with over 20 years of experience helping brands stand out and grow.In this episode we discuss:The power of questions and curiosity Talking to your customers and the power of bringing the customer voice into the roomOvercoming objections for talking to your customersWhat the movie Arthur Christmas can teach us about marketingRiches in NichesThe power of visiting the store where your product is soldPhillip OakleyPhillip Oakley is a brand strategist and marketing consultant with over 20 years of experience helping...2025-05-1458 min
Strategy SessionsBrand Insight with Paul BaileyPaul has been deep in brand diagnosis, strategy and realisation for over 25 years. You need to hear how he thinks about brands.In this episode we discuss:Listening as a superpower for strategistsWhy strategy isn’t predicting the future – with a hat tip to JP CastlinMike Tyson on strategyCreators building brandsDefining what a brand isn’t helps defines what a brand isThe role of insight in strategyStaying customer focused in strategyAssociated memorable momentsNaming segments- and why we (sort of) disagree!Paul Bailey25+ years professional experience in brand diagnosis, strategy, realisation – improvin...2025-04-2954 min
Strategy SessionsZero Moment of Truth (ZMOT) with Devora RogersDevora Rogers developed the methodology deployed for Google's groundbreaking ZMOT research. Yes, THAT Zero Moment of Truth research.In this episode we discuss:How everything changesOne HELL of a medical storyZero moment of truth (ZMOT) and convincing people to buy onlineHow long people take to decide to buy somethingUsing data to tell stories at conferencesMarketers being bad at researchRed and green flags for clientsWhy chaotic brands can still grow (with good lighting)Devora RogersConsultative insights and strategy has been Devora's passion for more than a decade. She h...2025-04-0855 min
Strategy SessionsGrowing Categories with Magda Nenycz-ThielMagda is a research professor at the Ehrenberg-Bass Institute in Adelaide. She has been widely published in academic journals and authored two chapters in How Brands Grow 2.In this episode we discuss:The importance of curiosityThe impact of How Brands GrowThe Semmelweis effect and The Sharp EffectLearn, test and learnThe high performance culture at the Ehrenberg Bass InstituteThe benefit of being sceptical and open minded as a researcherGrowing categories v growing brandsThe challenge for small brands and marketersThe research behind raising pricesHow categories grow in the luxury sectorCan marketers do pricing?Talking to your customersIs marketing...2025-03-261h 04
Strategy SessionsTracksuit Marketing with James Hurman | Strategy SessionsJames Hurman does a lot. He’s a strategist, a creative, an entrepreneur, an investor, a teacher and a great bloke.In this episode we discuss:The lessons from ancient culturesThe power of delegationMaking not drinking cool AFInfluencer partnerships with the KardashiansThe story behind Tracksuit, the brand tracking platformHow James approaches brand namesWhy you can be fun in B2BBecoming an investor using a different thesis to most VCsThe impact of Binet & Field on marketingThe ‘problems’ with Binet & Field’s workSharing the success of his agency with his teamJames HurmanOver t...2025-02-111h 08
Self-Performance Strategies PodcastEpisode 71: Performance Origins With Andi JarvisWelcome to the SPS Podcast.
Episode 71 Performance Origins Deep Dive with Andi Jarvis
Andi Jarvis runs Eximo Marketing, which is based in the UK and Ireland. They focus on delivering customer-inspired marketing strategies for their clients. Andi helps his clients profit from marketing by focusing primarily on companies launching new products or entering new markets. He’s an in-demand professional speaker and hosts the Strategy Sessions podcast.
Check out his links here:
Twitter: Andi Jarvis
LinkedIn: Andi JarvisInstagram/Threads: Andi Jarvis...2024-11-151h 36
Strategy SessionsThe (Brand) Love Doctor Aaron AhuviaAaron Ahuvia PhD is the world’s leading scientific expert on brand love.
In this episode we discuss:
How the brain works and what we know about love
What it’s like working with Philip Kotler
How we define love and why it matters to marketers
How to build brand love
What to do when brand love isn’t something you should aspire to
Anthropomorphism and why brands talk to us
Why stories matter
Why the IKEA effect works (but not for me!)
What Lisa Marie Presley can teach us about B2B marketing (really)
What to do i...2024-11-1255 min
Funky (B2B) MarketingGame-changing marketing insights and customer secrets to help you win - Andi JarvisIn our latest Funky Marketing Podcast episode, I had the pleasure of hosting Andi Jarvis, Strategy Director at Eximo Marketing and the Strategy Sessions podcast host. Andi shared incredible insights on how customer feedback can revolutionize your marketing strategy.
Actionable Tips:
1. Conduct Regular Customer Conversations:
Schedule regular calls or meetings with your customers to discuss their experiences and gather feedback. Focus on understanding their problems, not just their desires. Ask questions like, "What challenges are you facing?" rather than "What do you want?"
2024-07-2556 min
Strategy SessionsCreativity, Education & Technology with Dave BirssDave Birss is an educator, a recovering creative director and man used to spelling his last name over the phone.
In this episode we discuss:
Why producing unique work is hard
What a creative director really does
How Dave became a leading voice in AI
Where AI can really help companies
Where AI shouldn’t be used
Why Dave won’t ever be employed by the Belfast Tourist Board
Recommendations
Drive: The surprising truth about what motivates us by Daniel Pink
Dave’s LinkedIn Learning courses
Dave's books
Dave Birss
Dave Birss...2024-06-251h 16
The Flourishing Entrepreneur PodcastHarnessing Practical Magic in Marketing with Andi JarvisStruggling to make your digital marketing campaigns resonate with your audience? Discover the secrets to transformative storytelling in this enlightening episode with Andi Jarvis, your guide to narrative marketing excellence. Learn how to effectively harness your personal and client stories to boost engagement, enhance brand storytelling, and drive impactful change. Tune in to master the art of turning marketing challenges into captivating, successful campaigns. Don’t miss out on these essential strategies that could elevate your marketing to new heights! Key Takeaways: The Power of Narrative in Marketing: Andi shares how effective stor...2024-06-1246 minThe Flourishing Entrepreneur PodcastHarnessing Practical Magic in Marketing with Andi JarvisStruggling to make your digital marketing campaigns resonate with your audience? Discover the secrets to transformative storytelling in this enlightening episode with Andi Jarvis, your guide to narrative marketing excellence. Learn how to effectively harness your personal and client stories to boost engagement, enhance brand storytelling, and drive impactful change. Tune in to master the art of turning marketing challenges into captivating, successful campaigns. Don’t miss out on these essential strategies that could elevate your marketing to new heights! Key Takeaways: The Power of Narrative in Marketing: Andi shares how effective stor...2024-06-1246 min
Strategy SessionsFocus on Effectiveness with Ikram MohideenIkram Mohideen is the Chief Strategy Officer at Shift Integrated, an independent agency in Sri Lanka.
In this episode we discuss:
Why quant doesn’t tell you everything
The importance of testing and radical thinking
Focus on effectiveness
Marketing and advertising in a difficult economic climate
Lessons from judging awards
Does positioning exist
Recommendations
LondonSEOXL - use code Andi20 to get 20% off a ticket
Good Strategy / Bad Strategy by Richard Rumelt
Social Class in the 21st Century by Mike Savage
The Black Swan: The Impact of the Highly Improbable Paperback by Nassim Nicholas Taleb
Ot...2024-05-211h 00
Strategy SessionsMagic Sauce CourseJames Hayhurst is former MD of Leagas Delaney, Global Brand Equity Director for OMO/Persil at Unilever and the Founder of the Magic Sauce Course.
In this episode we discuss:
What makes great creative
Why the agency / client relationship break down
The importance of talking to your customers
The Parents Promise
LondonSEOXL - use code Andi20 to get 20% off a ticket
How Brands Grow by Bryon Sharp
James started his career agency-side BMP DDB (now Adam&Eve DDB) as a grad trainee. During his time there he worked on award-winning campaigns for Volkswagen, Channel 4 and th...2024-04-3051 min
Strategy SessionsDating Data With Lidia InfanteLidia Infante is Head of SEO at SurveyMonkey. Lidia has over a decade of marketing experience and a strong focus on SEO and content strategy. She also LOVES data.
In this episode we discuss one tip that can boost your career and finding a partner by applying marketing principles to dating.
Recommendations
Andi writing for JP Castlin’s Strategy in Praxis blog about storytelling
Red and blue ocean strategy in HBR
Never split the difference by Chris Voss
LondonSEOXL - use code Andi20 to get 20% off a ticket
Lidia Infante
Lidia ho...2024-04-0952 min
Strategy SessionsWomen's History Month Mini Series Review | Solo Episode from Guest Host Catherine McKernanCatherine is a long time listener to the Strategy Sessions and good friend. It’s an honour to hand over the reigns for this episode – the first I don’t feature on! – to Catherine.
In this episode we discuss the highlights from the episodes featuring Aleya Harris, Geraldine DeRuiter and Emma Mallett that made up the Women’s History Month Mini Series.
Catherine McKernan
Catherine is an accomplished marketing professional with over 10 years’ experience across the manufacturing, engineering and hospitality industries. She’s currently the Marketing Manager for the Galgorm Collection – the premium hotel group from...2024-04-0321 min
Strategy SessionsB Corps and Concrete Clubs with Emma MallettEmma Mallett is in marketing and business development for a B Corp. She also helps young marketers build a career, via her Concrete Club platform and podcast.
In this episode we discuss:
Working for a B Corp
How marketing and sales can work better together
Building a career
Fighting back from life threatening adversity
Recommendations
Waking the Tiger: Healing Trauma: The Innate Capacity to Transform Overwhelming Experiences by Peter A Levine
Juliet Hodges on the Strategy Sessions (the person who speaks about fight or flight response)
Strategy Sessions Host - Andi Jarvis
2024-03-2050 min
Inclusion and Marketing102. How (and why) to get better at talking to your customers with Andi JarvisCustomer intimacy is one of my five pillars of building an inclusive brand. The most effective way to build customer intimacy is through actually talking to your customers. But a lot of brands don't do this -- and get nervous of even the thought of doing so, especially when it comes to people from underrepresented and underserved communities.So in today's episode we're going to fix that. I sat down with the brilliant Andi Jarvis, the founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in the UK and Ireland. Andi also hosts the...2024-03-1437 min
Strategy SessionsBooks, Trolls, Feminism and Cinnamon Rolls and with Geraldine DeRuiterTake The Heat, is out now. It’s a series of essays about food, feminism and fury.
In this episode we discuss:
Promoting a book
The story behind If You Can’t Take The Heat
Dealing with internet trolls
Creativity
Geraldine's Links
If You Can't Take the Heat: Tales of Food, Feminism, and Fury
The blog where it all started, I Made the Pizza Cinnamon Rolls from Mario Batali’s Sexual Misconduct Apology Letter
Geraldine’s review of Bros, Lecce
All Over the Place: Adventures in Travel, True Love, and Petty Theft
Other Links2024-03-131h 16
Strategy SessionsStories to Stand Out with Aleya HarrisAleya Harris is the spark for your spark™. With her infectious energy and profound expertise, Aleya Harris stands as a intersection of innovative storytelling and strategic thinking.
In this episode we discuss:
The secret to successful public speaking
Using stories to build your organisation
Succeeding through adversity
Being part of StoryBrand
Understanding the challenges women face in business
Recommendations
Andi’s blog on storytelling for JP Castlin’s Strategy in Praxis newsletter
Thierry Ngutegure talking data on the Strategy Sessions
Sherice Anibaba on the Strategy Sessions podcast
Aleya photo credits - Aurelia D'Amore Photography
StoryB...2024-03-051h 06
Strategy SessionsTake Some Risks with Duane Brown | Strategy SessionsDuane runs Take Some Risks, a Toronto based agency that helps ecommerce and DTC brands grow through strategy, PPC marketing, and data.
Top 3 things in this episode:
Moving from delivery to strategy for clients
Staying nimble in the face of changes by Google and Meta
Lessons on pricing from the luxury sector
Duane Brown
Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 50+ countries around the world.
Over the years Duane has had the opportunity to work...2024-02-281h 00
Strategy SessionsDiverse Insight | Review of Daryl Fielding’s Episode | Solo Episode with Andi JarvisIn this episode I review Daryl’s incredible hour on the podcast. I could have featured every single word she said, but instead I focused on
• Insights being the rocket fuel of marketing
• Why diversity matters
• How to plan a marketing career (spoiler alert: it’s hard)
Links
Daryl’s episode
Dove Real Women campaign
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Linked...2024-02-1321 min
The Internet Marketing Podcast#706 How To Be More Creative in Your Marketing with Andi Jarvis & Katie ThompsonIn this episode we’re joined by Andi Jarvis, founder of Eximo Marketing & Katie Thompson, freelance copywriter, journalist and founder of Katielingo.co.uk. We discuss creativity in marketing, the importance of understanding different personality traits in business, and insights into what creativity can mean within digital marketing projects. We also cover the challenges and strategies for maintaining creativity in day-to-day work and the value of building relationships with clients. In this episode:03:41 Discovering skills, interests, and transition to marketing.07:28 Client insights are invaluable for marketing strategies.12:09 Embrace moments, ca...2024-02-1326 min
Strategy SessionsBetter Marketing with Daryl Fielding | Strategy Sessions PodcastDaryl is a CEO, NED and Author. Perhaps best known as the architect of Dove’s “Campaign for Real Beauty”, Daryl’s career includes leadership roles in brand owners, media and advertising agencies.
In this episode we discuss:
Diversifying marketing’s talent pool
THAT Dove campaign
The Brand Book
The other books Daryl didn’t write
Being a NED
Marketing at Vodafone
Daryl Fielding
Workwise, she now combines board roles with a part time role as a charity CEO. She is a Trustee of The British Heart Foundation...2024-02-061h 35
Strategy SessionsThe Tesla Chasm | Review of Seth Godin's Ep | Solo Episode with Andi JarvisIn this episode I review Seth Godin’s podcast, through the lens of a theoretical fight between Seth and Mark Ritson!
• Tesla’s price cut – who was right?
• The power of storytelling
• Changing ourselves to change the world?
Links
Storytelling on Strategy in Praxis with JP Castlin
Mark Ritson on Tesla
Mark Ritson on the Strategy Sessions
David Mannheim on the Strategy Sessions
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the bes...2024-01-3028 min
Strategy SessionsMarketing with Seth Godin | Strategy Sessions PodcastSeth Godin is an author, a marketer and a climate activist but most of all he’s a teacher. He’s also an incredible podcast guest.
In this episode we discuss:
A $50billion mistake
What the internet has in common with the rail road and oil
Open v closed systems
Wheeler’s Which and the value of the old school
Smallest delightable audience (SDA™️)
Tesla and crossing the chasam
Cows, concrete and carbon footprint
Pricing carbon fairly
Was Gandhi right?
How to write a book
Seth Godin
For more than thirty yea...2024-01-1648 min
Strategy SessionsPremium Economy | Review of Rory Sutherland’s Episode | Solo Episode with Andi JarvisIn this episode I review Rory’s second appearance on the Strategy Sessions. It’s a riot, as always, and covers hotels, trains and movies.
The couple of bits I picked to focus on are:
Rory’s most recent episode
Rory’s first episode
The LinkedIn post I reference
Tom Critchlow’s episode on the Strategy Sessions
2024-01-0928 minStrategy SessionsThe Friedman Doctrine for Marketers | Review of David Mannheim's Episode | Strategy Sessions Solo EpisodeA review of David Mannheim's Strategy Session episode. Solo episode with Andi Jarvis.
Shot live on location in Santo Domingo (watch it on Spotify or YouTube if you can - the fact it looks like a pit lane interview from F1 is entirely accidental).
I cover the Friedman Doctrine and why brands matter to people.
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
If you want the podcast e...2023-12-0509 minStrategy SessionsUp Close and Personal with David Mannheim | Strategy SessionsDavid built and sold an agency and now runs Made With Intent, the tool that could transform ecommerce. He’s also a MASSIVE Disney fan.
In this episode we discuss:
Learning the lesson of being too business obsessed
What Disney can teach us about customer focus
How Manchester United have messed up personalisation
How Made With Intent is trying to change the personalisation space
Selling a CRO agency
Movie reviews with Dave & AJ (yes, I still love Con Air)
David Mannheim
David is a big kid, a bi...2023-11-271h 01
Strategy SessionsBlack History Month 2023 Mini Series Review | Solo Episode With Andi Jarvis | Strategy SessionsThis is the first solo episode of the Strategy Sessions.
In this episode we discuss:
What a dog poo podcast is
Lessons from the BHM Mini Series
Why Kevin’s episode had a major impact
on me
What equality through education means
If you dive back into the archives, you’ll see I used to do a solo section in each episode but that died about the same time as Covid restrictions lifted.
After some feedback from friends, colleagues and people at conferences, I’ve decided to introduce a few shorter episode...2023-11-1421 min
Strategy SessionsData Stories with Thierry Ngutegure | Strategy SessionsThierry is Bradford’s second best marketer (after your not-so-humble host!), a data expert and a product inventor.
In this episode we discuss:
The joy of a non linear path
Learning from our community
Why Bradford is bouncing
How fusing ideas, cultures and thoughts creates greatness
Launching his first product
What’s the worst that could happen
You are not your customer
Launching a peanut butter
Monetising bull semen (yes, you read that right)
Using data to tell stories
Why people are the most important part of data (not just a dashboard)
How AI can impact data...2023-10-3153 min
Strategy SessionsBrand By Me with Collette Philip | Strategy SessionsCollette Philip runs multi award-winning brand and strategy consultancy, Brand By Me. Brand by Me help organisations build brands that drive social justice.
In this episode we discuss:
• Knowing when a space isn't for you
• How divide and conquer works in the workplace
• Importance of language
• Clarity in brand strategy
• Hallmarks of bad brand strategy
• The history of Brand By Me
• Focus and specialisation
Collette Philip
Collette Philip runs multi award-winning brand and strategy consultancy, B...2023-10-2450 min
Strategy SessionsBlack Creative Experience with Kevin Morosky | Strategy SessionsKevin Morosky is a Virgo, film director, and creative. He’s a community leader, a change maker, an author and a fascinating podcast guest.
In this episode we discuss:
A love letter to Black women
Being black and queer and how that inspired Kevin’s first book
How life influences the creative process
Pocc & the community around it
The influence of Biggie Smalls
How to spot bad briefs from brands
Kevin Morosky
Kevin’s career began in film photography, with his work seeing him published in the likes of Dazed, ID, and Vogue to nam...2023-10-171h 02
Strategy SessionsPutting People into PPC with Anu Adegbola | Strategy SessionsAnu has worked in Paid Search since 2008, with experiences in agencies, brands and tech companies. She’s also the founder of London’s PPC Live meet up.
In this episode we discuss:
Why paid media isn’t all spreadsheets and data
How the PPC Live event started and why ‘done is better than
perfect’
PPCChat and how that became a podcast
The role of traditional ads in PPC success
The future of Google ads
Anu is passionate about ensuring that Paid Search is done right and for the benefit of each individual business so as to ensure...2023-10-1059 min
Strategy SessionsMarketing Innovation with Sherice Anibaba | Strategy Sessions PodcastSherice Anibaba learned her marketing fundamentals at McDonald’s
restaurant . Her career spans senior roles held at Britvic Soft Drinks, Speedo as Global Head of Brand, and is currently at Greene King as Head of Brand.
In this episode we discuss:
Lessons from McDonald’s
Staying customer centric
How innovation really works
Innovation within a heritage brand
The benefits of The Marketing Academy
Why it’s important to pay it forward
Sherice Anibaba
Sherice learned her marketing fundamentals at McDonald’s
restaurant . Her career spans senior roles held at Britvic Soft Drinks, Speedo as Global Head of B...2023-10-031h 04
Strategy Sessions*Season 4 Trailer* Strategy Sessions is back next weekEyup and welcome to the Strategy Sessions!
We're back with the 4th season on Tuesday October. All the usual interviews you'd expect - this time with improved production.
We're starting Season 4 with a mini-series-within-a-series for Black History Month (BHM) throughout October.
I'll be releasing an episode a week throughout the month, featuring some of the best black marketing talent that we have in the UK. American fans might be wondering why BHM is a different month in the UK than in the US and I DON'T KNOW but please drop it in the co...2023-09-2602 minStrategy SessionsAlchemy in Marketing with Rory Sutherland | Strategy Sessions PodcastRory Sutherland is, perhaps, the closest thing to industry royalty that we have in marketing. He’s Vice Chairman of Ogilvy UK, a best-selling author, owner of one of the best TED Talks you’ll ever see and the man behind MAD Fest a marketing, advertising and disruption event taking place in London 4 – 6 July.
In this episode we discuss:
Lionfish, toothfish and pilchards – how rebranding fish drives sales
Humans have strange value systems
The map is not the territory – Alfred Korzybski
The relationship between innovation and marketing
All decisions look different with hindsight
Rory being a heretic
Mercede...2023-06-271h 04
Adventures in Local MarketingAndi Jarvis Wants to Poke Bad Strategists in the EyeIn this episode, we drill deep into the brain of Andi Jarvis, a self-confessed strategy nerd. Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Belfast and Liverpool in the UK. Eximo Marketing primarily works with established manufacturers who want to grow their business via direct-to-consumer. Listen to learn:The difference between strategy and tacticsThe biggest mistakes often found in a marketing strategyHow to build a marketing strategy that aligns with your local business strategy Follow Andi on Twitter: https://twitter.com/andijarvisFin...2023-06-1339 minStrategy SessionsHamptons Tech Week Special With Stephen SaboHamptons Tech Week is back at the end of June.
It’s one of the must attend events in the tech sector because of the incredible network of people who attend. Steve Sabo is the Co-Founder of the event and he explores what makes the event special. He’s also the Founder of Ethereal, a blockchain and Web3 consultancy, a massive golf fan and the CEO of Vin & Fin, the financial services event you never knew you needed.
In this episode we discuss:
Hamptons Tech Week – what makes it special...2023-06-0651 minStrategy SessionsMaking News Make Money With Barry Adams (Polemic Digital)Barry is Mr News SEO. He focuses on technical SEO and specialised services for news publishers, working with some of the biggest names in world publishing.
In this episode we discuss:
The difference between ‘classic’ SEO and news SEO
Google’s role as judge, jury and executioner for news organisations
Social traffic v search traffic in news SEO
How news organisations are struggling with new commercial models
Are the challenges any different to previous generations for news publishers
How AI is impacting SEO
The ethical and social problems with AI
How SEO has changed from deterministic to pro...2023-05-091h 17
CVO Live by Omniconvert PodcastThe CVO Live podcast with Andi Jarvis: From Overlooking to Implementing: The Simple Way to Improve EverythingAndi Jarvis - Founder of Eximo Marketing, dad to Kiera, and BBQ fanatic - and Valentin Radu sit down for an insightful talk on effective marketing strategies powered by Customer Lifetime Value.From reminiscing about how things were in the times of Direct Mail, before MySpace was even a thing, to analyzing the current obsession with acquisition, and organizational alignment, Valentin and Andi tackle all subjects.Follow Andi on LinkedinFollow Valentin on LinkedinSave your seat for future live sessions here and let's start building profitable businesses together!
2023-04-2130 min
Azeem Digital Asks - The All-Round Digital Marketing Podcast73 - Andi Jarvis on how to align marketing strategy with equality (Azeem Digital Asks x Strategy Sessions Podcast Crossover)In this crossover episode between this and the Strategy Sessions podcast, myself and Andi Jarvis have a discussion around explaining where equality should fit in your marketing strategy along with a few tips of how everyone can make a difference, even if you don’t get involved in strategy. We also discuss where businesses have got it wrong, how to get it right - amongst many other things. Whether or not you attended our Equality session at BrightonSEO this summer - there is something in this episode for everyone.
(Announcing the release of a po...2023-04-2053 minStrategy SessionsEquality in Marketing (Brighton SEO Special) with Azeem AhmadThe day this podcast launches - Thursday 20th April 2023 - I'm speaking at Brighton SEO alongside Fabio Embalo (Viaduct Generation) and Azeem Ahmad about equality in marketing. Azeem hosts the Azeem Digital Asks podcast, so we did a joint episode to dive into the subject for a wider audience.
In this episode we discuss:
A simple explanation of marketing strategy
Where equality fits in your marketing strategy
What can go wrong if you try and 'retrofit' equality into marketing tactics
Making strides with diversity at marketing events
Why we shouldn’t try and guess what our cu...2023-04-2052 minStrategy SessionsFractional Strategy with Bethan Vincent | Ep 11 S3 | Strategy Sessions PodcastBethan is the Founder and Managing Partner of Open Velocity, a marketing strategy consultancy,
based York but working globally.
In this episode we discuss:
Should marketing be involved in product decisions?
Building teams the P&G way
Being the voice of the customer in the organisation
Speaking the language of the business
Marketing bubbles and why you need to avoid them
Why marketing reports should be backwards
Tell me what you don’t know
Attribution is dead – so how do we manage success
What’s old is new… knowing your customer
Defining what marketing strategy is and does...2023-03-2851 min
Strategy SessionsLessons From 50 Episodes | Episode 51 (aka Ep10 S3) | Strategy Sessions PodcastSomehow we managed to get to 50 episodes. So we paused, got some regular listeners to come on and talked about lessons they’ve picked up from the show. Andi is joined by Jane Roper, Simon Caughey, Frank Olivo and Maret Reutelingsperger.
In this episode we discuss:
· Sarah Shimmons (Season1, Episode 22) – how to build a brand to drive revenue
· Lily Hecht-Leavitt and Gil David (Season 3, Episode 1) – the relationship between brand and performance marketing
· Noémie El-Maawiy (Season 3, Episode 7) – using events holistically as part of B2B marketing
· Koen Pauwels (Season 1, Episode 17) –...2023-03-0750 minStrategy SessionsEconomics for Marketers | Karina Doorley | Ep9 S3 | Strategy Sessions PodcastKarina is an economist with the Economic and Social Research Institute (ESRI) in Ireland. She is also an Adjunct Associate Professor at Trinity College Dublin and a Research Fellow at the Institute for Labor Studies (IZA) in Germany, holds a PhD from University College Dublin has economics at Cambridge University. She’s easily the smartest person ever to appear on the show.
In this episode we discuss:
What’s driving the cost of living crisis
The definition of a recession and if the UK is in a recession
The difference between inflation, falling inflation and deflation
What...2023-02-221h 00Strategy SessionsResearch & Insights In Marketing | Andrew Tenzer | Strategy Sessions Ep8 S3Andrew uses research to drive brand strategy. His career in media includes stints at Channel 4, the BBC and Reach. Andrew also writes for Marketing Week.
In this episode we discuss:
The infamous Microsoft study of attention (and why it’s bum gravy)
What the research into social purpose gets wrong (thanks to Marc Pritchard)
How to spot and avoid bad research
Why ‘straight line thinking’ doesn’t always get the right answer
Does more research = better research?
The post big data era
The drawbacks of Ofcom’s Communications Market Report (which was new to me – I’m a superfan o...2023-01-311h 03Strategy SessionsEvents, Agencies and Community with Noémie El-Maawiy | S3Ep7Noémie El-Maawiy is the Head of Marketing at Viaduct Generation.
In this episode we discuss:
How Noémie got into marketing
Event marketing – never really chatted to anyone on the show about events and you’ve got a background in them. Could be interesting
Working for a mission led company – what does that mean and how does it match the commercial reality of running an agency
Living in Spain, working in London.
Moving from specialist to generalist
What a Demand Generation Manager is an why the title might not be as bad as you think
Marketing i...2023-01-101h 04
Suds & Search | Interviews With Today's Search Marketing Experts🍺🔍 Suds & Search 108 | Andi Jarvis, Strategy Director at Eximo MarketingOur guest on this week’s episode of Suds & Search is Andi Jarvis, Strategy Director at Eximo Marketing.
Andi is one of our favorite conference presenters. We filmed this conversation a few weeks before Andi's keynote at the Brighton SEO conference.
Grab a cold drink and join us for a conversation where we’ll talk about academically trained marketers vis-à-vis elf-taught marketers, he’ll tell us a little bit about destination marketing, and we'll see if we can get Andi to tell one of his famous dad jokes.
Catch SearchLab on these platforms:
https://www.linkedin.com/company/searchlabdigital/
https...2022-12-2333 minStrategy SessionsAgencies, Evolved - with Ian McIntosh and Sinead HallEvolved is the leading UK performance marketing agency in Newcastle Upon Tyne. I am joined by co-founder, Ian McIntosh and Head of People, Sinead Hall. This episode is all about people, marketing, growing businesses and our exciting new partnership.
In this episode we discuss:
The amazing story of how Evolved went from 2 people to 60 in just 8 years
Why you need to trust your team and encourage them to take risks
Importance of allowing people to learn from their mistakes
Sinead starting her position as Head of People at the start of Covid
Developing an elite high...2022-12-131h 06Strategy SessionsStrategy Sessions Marketing Podcast with Mike Stevens, The DTC PlaybookMike Stevens is the author of The Direct To Consumer Playbook, consultant and entrepreneur.
In this episode we discuss:
Mike’s career that ended up with him writing the book about DTC
How DTC is evolving
Products and if DTC has to be better than the alternatives
Managing the rising customer acquisition costs that are hitting DTC margins
Picking up the phone and why you never lose money talking to customers
The over-reliance on data
The impact of lowering barriers to entry on DTC brands
When DTC should become retail and multichannel
What role does community pl...2022-11-2956 minStrategy SessionsStrategy Sessions Marketing Podcast with Pritesh GadhiaPritesh is the Managing Director of Accenture Song.
In this episode we discuss:
Who Accenture Song are and what they do
Managing the rebrand from Accenture Interactive to Accenture Song
Streamlining dozens of companies under the new brand
Managing the human implications of a rebrand
The benefits of merging data and creativity
The new brand of CMOs and how they need to be literate in both data and creativity
The challenges of working around client silos to launch new work
Knowing when you have enough data
Marketing being “more than just the wrapping paper, but about wha...2022-11-0848 minStrategy SessionsStrategy Sessions Marketing Podcast with Peep LajaPeep is the founder of CXL, Speero, Wynter and the host of How to Win with Peep Laja podcast.
Peep’s intro to his podcast says “I don’t do fluff, I don’t do filler, I don’t do emojis” let’s see if we can be friends.
In this episode we discuss:
Is the story the strategy?
What happens when some idiot hijacks your LinkedIn posts
The lessons from the How to Win podcast
Being competitor aware but customer obsessed
How Wynter was born
The common mistakes B2B organisations make in messaging
Bein...2022-10-1848 minStrategy SessionsStrategy Sessions Marketing Podcast with Jane MaherJane Maher is the Head of Marketing for FREE NOW in Ireland, having joined the company in December 2021.
In this episode we discuss:
This history of free now and why it’s more than a ride hailing app
The challenge facing marketing in a competitive space
Brand v performance marketing
The roll of CSR for Free Now
How you balance global and local marketing
Dive into the marketing strategy process at Free Now
The pleasures and challenges of being number 1 in the market
Your take on the value of education
A Word From Our Sponsor
2022-09-2756 min
Manufacturing LeadersAndi Jarvis: Eximo Marketing - How to Market products in Manufacturing & EngineeringSend us a text𝐖𝐚𝐭𝐜𝐡 / 𝐥𝐢𝐬𝐭𝐞𝐧 𝐭𝐡𝐢𝐬 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐢𝐧𝐠 & 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 In this week’s episode of the Manufacturing Leaders podcast we are bringing something a little bit different! Andi Jarvis is a marketing expert who works closely with businesses in this sector. In this episode we talk in detail about how you can improve your marketing strategy to maximise revenue. 👉Why marketing is so important in manufacturing? 👉Using creativity in the boardroom 👉Marketing through a recession 👉Using consumer marketing into B2B 📍Who is Andi Jarvis?📍The early Years📍Marketing in manufacturing 📍Sales and marketing working together 📍The important of social media 📍What moved the needle and brings in revenue? 📍How...2022-09-1552 minStrategy SessionsStrategy Sessions Marketing Podcast with Lily Hecht-Leavitt and Gil DavidLily Hecht-Leavitt runs marketing at Rootine, a US-based DTC brand. Gil David is the founder of a performance marketing agency specialising in scaling DTC brands. Unsurprisingly, this ep is about growing DTC brands.
In this episode we discuss:
The role of brand in growing DTC brands
The challenges of using Meta (that’s Facebook and Instagram to old folk) to build sales
Impact of Apple’s iOS update on Meta advertising
Why ROAS is a flawed metric and what should replace it
The impact of discounting and should brands do it
TOPTIPS for DTC brands coming into...2022-09-061h 11
Strategy SessionsStrategy Sessions Marketing Podcast with Adrian WellsAdrian is Chief Marketing Officer for Harlequins, one of the oldest rugby clubs in the world.
In this episode we discuss:
The amazing story of Harlequins last season
The role that culture plays in growing an organisation
The growth of women’s rugby and how that’s helping the Quins brand
Selling out games, memberships and hospitality and the problems (yes, probelsm) that causes
Moving some games to Twickeham to build the brand
The role the marketing funnel plays in selling rugby tickets
Harlequins Amazon Prime documentary
Working at The FA and how they use research to b...2022-05-2453 minStrategy SessionsStrategy Sessions Marketing Podcast with Emma MondolinoEmma Mondolino is the Head of Nextdoor Create, the sales marketing and strategy group at Nextdoor. She talks with Andi about marketing v strategy, what true ‘hustle’ means and what it’s like working for a hypergrowth start up.
In this episode we discuss:
1. The advertising trend towards hyperlocal and what that means for brands
2. How brands can adapt and thrive with hyper local advertising
3. Competitors… Who does Nextdoor compete with?
4. How Nextdoor has evolved during the last five years
5. How could Nextdoor evolve in the next five yea...2022-05-1056 minStrategy SessionsStrategy Sessions Marketing Podcast with Mark RitsonMark Ritson is one of the world's most respected marketing and brand strategists. Mark runs the Mini MBA in Marketing and Brand Management. He’s a columnist for Marketing Week. Prior to that he was a consultant for LVMH and a stack of brands you’d know. And Prof at the world’s top business schools. He’s not short of opinions either.
In this episode we discuss:
What’s the Mini MBA about and where did the idea come from
What’s the difference between the brand management and marketing MBA courses
What common mistakes marketers ma...2022-04-2657 minStrategy SessionsStrategy Sessions Marketing Podcast with Areej AbuAliAreej is Head of SEO at Papier where she focuses on all things technical and on-site SEO. She is the founder of the Women in Tech SEO community which is a support network aimed for women in the Technical SEO field.
In this episode we discuss:
Where the idea for Women in Tech SEO came from
The stress and joy of hosting a conference (alongside a full time job!)
Lessons and learnings from the biggest WTSEO event
The challenges of race in marketing
Will we ever be ‘done’ with diversity
Moving from agency to in house SEO
...2022-04-0550 minStrategy SessionsStrategy Sessions Marketing Podcast with Kelley CambryKelley is co-founder and CEO of Blue Studios.io, a family friendly crypto wallet, a former AVP at American Express and JPMorgan and 3rd generation entrepreneur.
In this episode we discuss:
The hype around web3, crypto, NFT and blockchain
Why Andi’s wild predictions about the death of web3 might not be right!
Why Blue Studios focuses on the family
The benefits of being a start up v incumbent in a fast growing space
Why building a community is essential for the growth of Blue Studios
How communities can spread the word crypto love
Why having a...2022-03-2250 minStrategy SessionsStrategy Sessions Marketing Podcast with Britney Muller Hugging FaceBritney is Marketing Manager at Hugging Face, the AI community building the future. She’s an SEO expert, machine learning whiz and amazing conference speaker.
In this episode we discuss:
1. Hugging Face… what is it and where did the name come from
2. The difference between Artificial Intelligence (AI) and Machine Learning (ML)
3. Why people don’t need to be scared of ML
4. Why people should be scared of ML!
5. What’s the main goal of the marketing at Hugging Face
6. Why you should always prioritise by impac...2022-03-0854 minStrategy SessionsStrategy Sessions Podcast with Britney Muller (Hugging Face)Britney is Marketing Manager at Hugging Face, the AI community building the future. She’s an SEO expert, machine learning whiz and amazing conference speaker.
In this episode we discuss:
1. Hugging Face… what is it and where did the name come from
2. The difference between Artificial Intelligence (AI) and Machine Learning (ML)
3. Why people don’t need to be scared of ML
4. Why people should be scared of ML!
5. What’s the main goal of the marketing at Hugging Face
6. Why you should always prioritise by impac...2022-03-0854 minStrategy SessionsStrategy Sessions Podcast with Ian Forrester and Ryan Clarke from STATSportsIan Forrester is the CMO of STATSports and Ryan is the company's Head of Ecommerce. STATSports provides the most powerful football GPS player tracker for individuals. Real-time performance data and not just players wearing sports bras.
In this episode we discuss:
What does the STATSport product do and how it came to life
Building a world-leading business from Newry, Northern Ireland
Marketing a ‘sexy’ product and why it’s not as easy as you think
What role does marketing play in the pro (B2B) side of the house
Can you build a DTC and B2B offe...2022-02-2256 minStrategy SessionsStrategy Sessions Marketing Podcast - Caroline WebbCaroline Webb is the CMO of The Royal Mint, a 1100 year old organisation that makes the UK’s money. But they do much more than that. Find out how marketing helps.
In this episode we discuss:
What the Royal Mint is
What it’s like being CMO of a brand with 1100 years of history while still innovating
Being shortlisted for the Data Driven Marketing award with Sky, Superdrug and TalkTalk
What’s changed in marketing teams over the last decade
Discussing how radio was first used in retail sales
How ideas develop at the Royal Mint
Lesson...2022-02-0152 minStrategy SessionsStrategy Sessions Marketing Podcast - Ash YoungAsh Young runs carmats.co.uk, a lockdown project that grew from zero to £4m turnover. Find out how and why it’s been a roaring DTC success story.
In this episode we discuss:
Why car mats – where the idea came from and why ANYONE cares about car mats
The story of how it grew to £4m turnover in 2 years
Paid v SEO v Social while scaling the business
The benefits of investing in the brand
Customer reviews and why they’re gold
The use of data and customer relationships
Supplier relationships and why marketers usually stink at...2022-01-181h 01Strategy SessionsStrategy Sessions Marketing Podcast - Tom CritchlowTom does consultancy work for startups and media companies. He’s based in Brooklyn, writes a strategy blog and has created the SEO MBA.
With a decade of experience in digital media, leadership and growth Tom is a strategic advisor and consultant for leaders who are seeking to gain clarity about their strategy and develop new initiatives.
He works with clients like The New York Times, Google, Dotdash, Gartner, Etsy and Seatgeek.
In this episode we discuss:
Getting started in the marketing world as an SEO
Moving to America to launch Distilled’s US...2021-11-301h 05Strategy SessionsStrategy Sessions Marketing Podcast - Kenda MacdonaldKenda is a forensic psychologist turned marketer and author who uses consumer behaviour to improve marketing campaigns.
In this episode we discuss:
Automation Ninjas – how it started and how it’s going
The common mistakes marketers make in campaigns
Why the brain gets overloaded and what marketers can do to help
Behavioural nudges and the ethics behind them
The difference between neuroscience and psychology
Going from a degree in forensic psychology to running an Infusionsoft certified agency
Being a scout master and why that’s important
Book Recommendations
Hack the Buyer Brain by Kenda...2021-11-161h 10Strategy SessionsStrategy Sessions Marketing Podcast - JP CastlinJP Castlin is a former consultancy executive turned independent strategy and complexity management consultant. He is a contributor for Marketing Week and a brilliant podcast guest.
In this episode we discuss:
1. How to define strategy
2. The ambiguous language of marketing and strategy
3. Frameworks and structure for strategy
4. Strategy and execution and how they work together
5. Being humble as a strategist
6. Complexity theory and how to use it in strategy
7. JP’s book and writing on strategy and why you should be reading it...2021-11-021h 21Strategy SessionsStrategy Sessions Marketing Podcast - Aris Stamatis on StrategyAris is a freelance strategist with a focus on integrated marketing. He was worked with clients like Vodafone, Unilever Honda and Red Bull.
In this episode we discuss:
1. Strategy v tactics and how they should work together
2. How to present strategy to clients
3. What strategy looks like when companies do it for themselves
4. How Oatly came about
5. Positioning Oatly to dominate a new category
6. Being brave as a consultant
7. Old Spice and how they use consumer insight
8. Are personas any use?2021-10-1957 minStrategy SessionsStrategy Sessions Marketing Podcast - Simon Bridge on Enterprise & EntrepreneurshipSimon is a Visiting Professor at Ulster University and an author of several books on enterprise and entrepreneurship.
In this episode we discuss:
· Simon’s background and how he got into working and studying enterprise.
· How governments support new business and does that actually work?
· What are the ideas and assumptions that support enterprise policy?
· Is research impartial and independent?
· The history of government interventions into enterprise and entrepreneurship
· What George Washington’s death and Greek doctors can teach you about government policy to support enterprise...2021-10-051h 02Strategy SessionsStrategy Sessions Marketing Podcast with Amy Smith (Les Mills)Les Mills is a global fitness brand and Amy Smith is their European Marketing Director. We talk purpose, brand management and learning.
Amy is the Regional Marketing Director at Les Mills, the global leader in group fitness. She is responsible for leading the European marketing strategy and driving business performance across the region for consumer, Instructor and B2B audiences. Being part of a brand that’s on a mission to create a fitter planet, Amy is able to combine her love of fitness and travel in order to make a real difference to people’s health and...2021-09-2155 min
Sync NITech Craic: Andi Jarvis on digital marketing strategiesThis week, journalist Niamh Campbell chats with digital marketing strategist and expert, Andi Jarvis. He has recently launched a remote digital marketing strategy course with the University of Vaasa in Finland, and hosts his own podcast, Strategy Sessions, which is full of marketing hints and guidelines. Andi reveals some of those top tips on this episode, and pulls on his own marketing experience to advise businesses and individuals on how best to strategize in a post-lockdown world.2021-06-2427 minStrategy SessionsStrategy Session Episode 25 - Reform Performance MarketingLily Thistlewood has just launched a performance marketing agency. She talks about moving from in house, focusing on big events and CrossFit
In this episode
1. Launching your own agency
2. Moving from in house to agency
3. What starting in brand marketing means when becoming a performance marketer
4. Lessons from working at one of the UK’s biggest ecommerce retailers
5. Are performance marketers the CrossFitters of the marketing world?
6. The impact of Black Friday on brand loyalty
7. T.O.P.T.I.P.S for pe...2021-06-2157 minStrategy SessionsStrategy Sessions Episode 24 The Parents PromiseThe Parents Promise is a grassroots campaign to change how children are impacted by separating parents. This is the story of the campaign.
In this episode
What is the Parents Promise
Where did the idea come from and why is now the time to start talking about it
What organisations make up the Positive Parents Alliance
Using grassroots marketing campaigns to help shift behaviours
The powerful impact of simple comms
The benefit of traditional media – especially TV
Working with using influencers like Ed Balls!
Where next for the Parents Promise
Digital Marketing Strategy Course
...2021-06-0845 minStrategy SessionsStrategy Sessions Episode 23 - Nudge Nudge with Juliet HodgesJuliet works at BUPA in the Behaviour Insights Team – the nudge unit. You won’t believe the information she shares about nudging
In this episode
· The rise of nudging
· How and where nudging is used
· What behaviour insights does at BUPA
· The ethics of nudging people
· Juliet’s PhD in end of life choices (get the tissues ready)
· Behavioural insights at Ogilvy
· Good and bad examples of nudging being used in the wild
· Why we need qual and quant data
· The scienc...2021-05-2554 minStrategy SessionsStrategy Sessions Episode 22 - Smirnoff With SarahSarah Shimmons is the Global Marketing Director at Smirnoff. We talk education, values, TV and marketing effectiveness. Enjoy.
In this episode
1. Managing a global brand that such great heritage
2. Covid and the impact on Smirnoff
3. Measuring marketing effectiveness
4. Training and continuous learning for marketers – the Diageo way
5. Investing in your own education
6. Do you even need a marketing education?
7. Managing beer brands at Tennent’s NI
8. Using Tennent’s Vital to reposition Tennent’s beer
9. Social media and how that can...2021-05-1155 minStrategy SessionsStrategy Sessions Podcast Episode 20 Twenty20Episode 20 is about Twenty20 cricket. T20 to most fans these days.
But this episode isn't about cricket.
About 20 years ago the English cricket authorities identified a problem. Falling attendances, reducing relevance and people moving away from cricket.
This week's guest, Stuart Robertson, was the marketing manager at the time. Luckily, he knew his marketing onions and used researched, insight and a deep understanding of the problem to 'invent' T20 cricket.
This isn't a podcast about cricket, although we do chat a lot about it. It's a podcast about marketing and you'll...2021-04-131h 01Strategy SessionsStrategy Sessions Podcast: Facebook, IncNick is Facebook’s Director of Agencies. We discuss the future of advertising, regulation and how agencies can get the best out of Facebook and Instagram.
Featuring Nick Baughan and Gil David
Facebook, Inc
In this episode we discuss:
· A career in agencies and moving to Facebook
· Managing the scale of advertisers at Facebook
· How agencies can interact better with FB
· What skills agencies might need to succeed
· The role of the data analyst v ad buyer
· Government regulation of Facebook
·...2021-03-1658 minStrategy SessionsStrategy Sessions Podcast: A Lessonly In MarketingKyle is the CMO of a VC backed SaaS company. He talks marketing, brand, team building and history. He hates onions too.
In the episode we discuss:
SaaS Marketing
Why you shouldn’t measure brand campaigns (really)
Surprise and delight prospects and customers
Using repeatable templates to speed up marketing activity
Working at a software firm that gets acquired
In praise of Salesforce
Content v content marketing
Use of personality in SaaS marketing
Recruitment
Using Predictive Index in recruitment
The challenges of recruiting the right people while growing fast (40 – 215 people)
The importance of di...2021-03-0259 minStrategy SessionsStrategy Sessions Podcast Ep 17 Freakonomics or Freako-Wrong-mics? With Koen PauwelsKoen Pauwels is a Professor of Marketing with a deep understanding of how to measure the effectiveness of your campaigns. This is unmissable.
Koen Pauwels is Distinguished Professor of Marketing at Northeastern University and co-director of its Digital, Analytics, Technology and Automation (DATA) Initiative. This episode is littered with stories and useful anecdotes, all backed up with data that are useful for businesses of all shapes and sizes.
In this episode we discuss:
· The need for marketing academic programmes to bring in reading from more than just a handful of countries.
· Br...2021-02-1656 min
MarketEd NOT LivePeople-centred Marketing Research: Andi JarvisMarketEd NOT Live Shownotes Season 3 Episode 14 – Andi Jarvis It’s Episode 14 of the podcast and this week we are joined by Andi Jarvis, founder of Eximo Marketing. The Nothern Ireland/Bradford marketing strategist extraordinaire has worked with global brands, sports clubs and media companies to develop and implement effective marketing strategies. Andi has an MSc in marketing from Ulster University and is also the host of the Strategy Session Podcast, interviewing some of the biggest and best names in the business. Andi started his own fundraising project called ‘Friends Of’, a project in which marketers offer their services...2021-02-0840 minStrategy SessionsStrategy Sessions: Marketing Buzz With LightyearChris is the CEO of Lightyear, a Belfast based intelligent accounts payable automation platform. Product marketing is his thing.
Chris has more than 10 years of experience across the technology industry from founding and leading fintech companies to leadership roles in Fortune 500 companies. His views on the product marketing world are worth listening to.
In this episode we discuss:
· Product development and the Lightyear start up story
· Positioning and why it’s so hard
· The challenges and benefits of being a mid-market provider v enterprise
· Selling on features v bene...2021-02-0247 minStrategy SessionsStrategy Sessions: Eye Catching MarketingMike Follett is the MD of a research company that uses eye tracking software to measure ad effectiveness.
His insights will blow your mind!
Mike Follett is the Managing Director of Lumen, the leading attention technology company. Lumen uses eye tracking to understand the reality of attention to advertising, helping clients buy better digital media and develop more eye catching creative.
In this episode we discuss:
· Eye tracking technology and how it helps cut through opinions in advertising
· Starting off doing studies on newspaper ads and moving into digital
...2021-01-191h 11Strategy SessionsStrategy Sessions: A New HopeLeitcia is the entrepreneur behind Paz.Ai, a start-up that is unlocking refugee tech talent across Europe.
We recorded this episode just before Christmas and it brought joy to my heart. I knew it had to launch as the first episode of 2021 as it’s a story of hope, vision, determination and, yes, marketing.
In this episode we discuss:
· What it really means to be an entrepreneur – and it’s not what you think
· Conducting real market research and understanding your target market
· Asking the right questions
· Giving peo...2021-01-0550 minStrategy SessionsStrategy Sessions: The Episode With No NameKatie Jackson is the Managing Director of TBWA\London. She’s also been described as Mary Poppins on steroids and is great fun to interview.
On publishing day, I realised I hadn’t given this episode a great / cheesy name, so it became The Episode With No Name – creative, right?
In TEWNN, we talk about
· Being Mary Poppins on steroids
· Disruption and TBWA’s approach to it
· Why ‘brand’ isn’t a fluffy term
· T shaped v I shaped marketers
· How the government has communicated it’s COVID messagin...2020-11-2455 minStrategy SessionsBlack FridayThe Strategy Sessions… A marketing podcast.
Episode 12 ‐ Black Friday A Discussion With Luke Carthy
You know the drill.
It’s November, the pumpkins are in the compost heap and if you’ve got kids, you’ve started to wheel out the threat of “Santa’s watching” to improve behaviour.
Yes, Christmas is coming.
Which means, from a business perspective, it’s almost BLACK FRIDAY.
That means we get all steamed up about a concept we imported from the States (I’ll get over it soon) and focus on selling piles of produ...2020-11-1059 minStrategy SessionsInfluencer SeasonInfluencer Season continues the run of terrible names for podcasts with amazing guests.
This week, Sedge Beswick, joins Andi to discuss influencer marketing. Sedge is Founder and MD of SEEN Connects an Influencer Marketing agency that works with clients like Nike, eBay and Panasonic.
We discuss:
The Kardashians (luckily only briefly)
Being a Nike fan
Strategy first
Measuring the ROI of influencer marketing
Robbie Williams v Metallica
Growing an agency
The ASA guidelines
Questions NEVER to ask her at a dinner party
Lessons for her younger self
Show Notes
Sedge Beswick2020-10-2754 minStrategy SessionsObviously AwesomeEpisode 10 ‐ Obviously Awesome Featuring April Dunford, Luke Carthy and Andi Jarvis.
Obviously Awesome is a such an obviously awesome name for a book, we had to rob it for the podcast.
April is a world leading authority on positioning, the misunderstood marketing concept that can be the difference between winning and losing for your company.
Developing a systematic way of positioning technology products and companies has become her life’s work and she has had the privilege of working with more than 100 companies, allowing me to go even deeper and broaden my positioning expe...2020-10-1355 minStrategy SessionsC4 CMO 4UThis week we talk to Zaid Al-Qassab, the Chief Marketing Officer of Channel 4. Zaid leads the marketing and digital teams, and 4creative, Channel 4’s award-winning in-house creative agency.
Channel 4 is a publicly-owned and commercially-funded UK public service broadcaster, with a statutory remit to deliver high-quality, innovative, alternative content that challenges the status quo.
We talk brand management, building teams, education the P&G way, being authentic with diversity and inclusion and discuss the bight future that Channel 4 has - even in a world where streaming dominates the discussion.
We’ve got a T.O.P.T...2020-09-011h 00
Best Of Belfast: Northern Ireland's #1 Interview Podcast#160 Andi Jarvis: Marketing & Black Lives MatterAndi Jarvis is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Bangor and Liverpool. Originally from Bradford, Andi has worked with local and global brands to take the "guesswork" out of marketing and implement cost-effective campaigns that work. He's also a guest lecturer at Liverpool John Moores University and is a regular speaking at conferences on all things marketing. In today's episode we chat about: Why soda bread isn't all it's cracked up to be (shock) What it was like moving to Northern Ireland as a young, short-haired athletic-looking black man w...2020-08-241h 42Strategy SessionsThe Con Is OnThe Con Is On… I catch up with Mike Winnet, THE self-appointed, uninspirational, backwards thinking “leader” currently dimfluencing thousands of, below average, people on LinkedIn and YouTube.
With a bio like that, you know it’s going to be a great interview. Mike is known for his series of videos exposing Contrepreneurs- business people using dodgy, unethical tactics to fleece people.
We’ve got a T.O.P.T.I.P about diversity and inclusion from Ineke Houtenbos of IH Training. I’ve been talking about equality and #BLM for a while now and Ineke provides tra...2020-08-181h 29Strategy SessionsSeventh TackleEpisode 7 is all about the return of rugby! With both codes (league and union for the uneducated) returning in August, we invited Mick Hogan on to the show. Mick has been involved in Rugby League & Rugby Union for his entire 27-year career, in marketing, as CEO, Chair and consultant to major events.
Mick talks about the differences between marketing domestic games and international events, the benefits of community marketing, the challenges ahead for the game and tells a great story about Russ Abbott (ask your granny about him).
We’ve got a T.O.P.T...2020-08-0457 minStrategy SessionsCan You Splitit? Yes You Can!Splitit is the new kid on the block in the Buy Now Pay Later (BNPL) industry. It recently had an IPO, is listed on the Australian Exchange and is going through a period of incredible growth.
The CEO, Brad Paterson, is the main guest on Episode 6 of the Strategy Sessions and talks about his journey from marketing to the top job.
Before joining Splitit, Brad accumulated a wealth of knowledge over nearly two decades working with some of the world’s most successful payment companies, including Intuit, PayPal, and Visa. He also ran a successful sp...2020-07-2154 minStrategy SessionsMailchimp Marketing MadnessMailchimp isn’t just an email marketing platform. It’s the go-to business partner for millions and millions of small and medium businesses around the world.
Episode 5 focuses on Mailchimp from a number of angles. We’re joined by Michael Mitchell, the Director of Global Brand Marketing from NYC. We talk about brand marketing in a performance marketing world, his career and training plus dive in depth to his views on Black Lives Matter.
I’m certain that I could do 1000 podcasts and I won’t get another set of book recommendations quite like Michael’s - he’s a w...2020-07-0758 minStrategy SessionsLuxury StrategyLuxury goods is an attractive sector. High end, non essential consumer products that are household names for most people, even though you may never own any of them.
Ashley McDonnell has spent the last 6 years working in Paris at the crossroads of digital and retail within the fashion and beauty industries. She began her career with a luxury e-retailer, and then joined LVMH Group as a digital analyst, working with luxury houses such as Louis Vuitton and Fendi to drive digital transformation.
If you don't know who LVMH are, you'll know their brands. The initials...2020-06-231h 05Strategy SessionsThe USA EditionThis episode was supposed to celebrate some of the great stuff in the US marketing world. Then George Floyd was murdered. I nearly binned the whole episode but thought it would be more useful to use the platform to say something about his murder, and also discuss what it's like being black in the UK.
Along with that discussion, we also feature Rand Fishkin and Greg Gifford.
Rand Fishkin is the cofounder and CEO of SparkToro, a new tool for audience intelligence and market research.
Rand talks about what it's like in the...2020-06-091h 20Strategy SessionsP&G TipsThe Strategy Sessions… A marketing podcast.
Episode 2 ‐ P&G Tips
Marketing lessons from a career in consumer marketing. Featuring Dan Rubel and Facebook ads advice from Gil David
Dan Rubel has worked at Procter and Gamble (which is where the rubbish P&G Tips episode name came from), Shop Direct (Very and Littlewoods) and is currently Customer Communications and Brand Director for Dixons Carphone, owner of Currys PC World and Carphone Warehouse. They’re the biggest electrical retailer in the UK (our equivalent of Best Buy) and Dan is responsible for all the brand...2020-06-031h 07
Inclusive Leaders & CEO Impact Podcast by DIAL Global“The best way to succeed is getting out of work and keeping yourself sharp”: Andi Jarvis - Owner/Founder/Strategy Director at Eximo MarketingAndi JarvisLeila is joined by Andi Jarvis – Owner/Founder/Strategy Director at Eximo Marketing.IN THIS EPISODE YOU WILL LEARN ABOUT· Andi’s career journey to date, having gone from aiming to become a PE teacher to working in marketing· “Tapping into the fabric of what you’re doing”: Andi’s approach to marketing· The challenges behind integrating D&I into marketing, as can be seen in numerous examples of various marketing misfires and successes respectively· The meaning of diversity in different pla...2020-05-1233 min
Strategy SessionsHow to make your marketing SasS-yThe Strategy Sessions… A marketing podcast.
Episode 1 ‐ How to make your marketing SasS-y
Andi Jarvis - Best place to get me is on Twitter or LinkedIn - I'd love to hear what you think of the show.
This Week's Guest - Jen Hoffman
Jen Hoffman can be found on Twitter @_JHoff
You can find her writing on Medium and you should definitely check out the Scarlet Letter post and her thoughts on Leadership & Team Building
Want to dig into the books Jen recommends? Here they are:
Pour...2020-05-121h 09